WO2021065460A1 - Dispositif de détermination publicitaire, procédé de détermination publicitaire et support d'enregistrement lisible par ordinateur - Google Patents

Dispositif de détermination publicitaire, procédé de détermination publicitaire et support d'enregistrement lisible par ordinateur Download PDF

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Publication number
WO2021065460A1
WO2021065460A1 PCT/JP2020/034856 JP2020034856W WO2021065460A1 WO 2021065460 A1 WO2021065460 A1 WO 2021065460A1 JP 2020034856 W JP2020034856 W JP 2020034856W WO 2021065460 A1 WO2021065460 A1 WO 2021065460A1
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Prior art keywords
advertisement
viewer
program
information
output
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PCT/JP2020/034856
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English (en)
Japanese (ja)
Inventor
典孝 志村
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日本電気株式会社
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Priority to JP2021550569A priority Critical patent/JP7440173B2/ja
Publication of WO2021065460A1 publication Critical patent/WO2021065460A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

Definitions

  • the present invention relates to an advertisement determination device, an advertisement determination method, and a computer-readable recording medium.
  • Patent Document 1 In TV broadcasting, advertisements are broadcast during the broadcast of the program.
  • Patent Document 1 is disclosed as a technique related to broadcasting an advertisement.
  • Patent Document 1 describes that the recommended content to be presented to the user is selected based on the accumulated user preference information, the user attribute information, and the metadata of the recommended content.
  • the present invention provides an advertisement determination device, an advertisement determination method, and a computer-readable recording medium that solves the above-mentioned problems.
  • the advertisement determination device includes a state analysis means for analyzing the current state of the viewer based on the activity information of the viewer, the current viewing program of the viewer, and the analysis of the state. Based on the result of the above, the advertisement determination means for determining the advertisement to be output to the program playback device of the viewer during the advertisement output period of the viewer program is provided.
  • the computer analyzes the current state of the viewer based on the activity information of the viewer, and analyzes the current viewing program of the viewer and the state. Based on the result, the advertisement to be output to the program playback device of the viewer is determined during the advertisement output period of the viewer program.
  • the computer-readable recording medium is a state analysis means for analyzing the current state of the viewer based on the activity information of the viewer, the present state of the viewer, on the computer of the advertisement determination device. Based on the viewing program of the above and the result of the analysis of the state, record a program to function as an advertisement determining means for determining an advertisement to be output to the program playback device of the viewer during the advertisement output period of the viewing program. There is.
  • FIG. 1 It is a figure which shows the outline of the advertisement distribution system by one Embodiment of this invention. It is a figure which shows the hardware configuration of the advertisement determination apparatus by this embodiment. It is a functional block diagram of the advertisement determination device according to this embodiment. It is the first figure which shows the processing flow of the advertisement determination apparatus by this embodiment. It is a second figure which shows the processing flow of the advertisement determination apparatus by this embodiment. It is a figure which shows the minimum structure of the advertisement determination apparatus by this embodiment. It is a figure which shows the processing flow of the advertisement decision apparatus of the minimum configuration by this embodiment.
  • FIG. 1 is a diagram showing an outline of an advertisement distribution system including an advertisement determination device according to the present embodiment.
  • the advertisement distribution system 100 includes at least an advertisement determination device 1, an advertisement configuration device 2, and a distribution device 3.
  • the advertisement determination device 1 connects to the advertisement configuration device 2 via a communication network and communicates with the advertisement configuration device 2.
  • the advertisement configuration device 2 connects the advertisement determination device 1 and the distribution device 3 via a communication network.
  • the terminal 4 used by the viewer connects to the advertisement determination device 1 via a home router 7 installed in the viewer's house or a communication network such as the Internet or a public wireless line, and communicates with the advertisement determination device 1.
  • the terminal 4 can be worn by the viewer.
  • the terminal 4 connects to the sensing device 5 via a wireless line and communicates with the sensing device 5.
  • the sensing device 5 measures activity information indicating the viewer's biological information, amount of exercise, amount of state, and the like.
  • the television 6 used by the viewer connects to the distribution device 3 via the home router 7 and a communication network such as the Internet or a public wireless line to communicate with the distribution device 3.
  • the attribute providing device 8 is managed by an external company.
  • the attribute providing device 8 connects to the advertisement determination device 1 via a communication network such as the Internet or a public wireless line and communicates with the advertisement determination device 1.
  • the attribute providing device 8 can communicate with the terminal 4 by connecting to the terminal 4 via a communication network such as the Internet or a public wireless line and a home router 7.
  • the viewer uses the television 6 to watch the program broadcast by the broadcasting company. At this time, the viewer is wearing the sensing device 5.
  • the sensing device 5 transmits the detected viewer activity information to the advertisement determination device 1 via the terminal 4 and the home router 7.
  • the advertisement determination device 1 acquires the attribute information of the viewer from the attribute providing device 8. Then, the advertisement determination device 1 determines the advertisement to be delivered to the viewer based on the activity information of the viewer, the attribute information of the viewer, and the viewing history of the past program of the viewer.
  • the advertisement determination device 1 outputs the information of the advertisement to be delivered to the viewer to the advertisement configuration device 2.
  • the advertisement configuration device 2 outputs the data constituting the advertisement to be delivered to the viewer to the distribution device 3.
  • the distribution device 3 distributes the advertisement data determined by the advertisement determination device 1 and generated by the advertisement configuration device 2 to the television 6 based on the distribution request acquired from the television 6. As a result, the television 6 displays the advertisement indicated by the received advertisement data during the advertisement display time within the program or between the programs.
  • the advertisement determination device 1 determines emotions based on the activity information when the viewer is watching the program in the above-mentioned processing of the advertisement determination, and the television used by the viewer based on the determined emotions. Determine the advertisement to be delivered to 6. As a result, the viewer can be made to watch the advertisement determined based on the emotion when the viewer is watching the program. Therefore, it is possible to provide a mechanism for delivering an advertisement having a higher advertising effect to the viewer.
  • FIG. 2 is a diagram showing a hardware configuration of the advertisement determination device.
  • the advertisement determination device 1 is a storage unit 104 that stores a CPU (Central Processing Unit) 101, a ROM (Read Only Memory) 102, a RAM (Random Access Memory) 103, a database, and the like (in FIG. 2, "database”). ”), A computer equipped with various hardware such as a communication module 105.
  • the advertisement configuration device 2, the distribution device 3, the terminal 4, the sensing device 5, the television 6, the home router 7, and the attribute providing device 8 are also computers equipped with similar hardware.
  • FIG. 3 is a functional block diagram of the advertisement determination device.
  • the CPU 101 of the advertisement determination device 1 is activated when the power is turned on, and executes an advertisement determination program stored in advance. As a result, the advertisement determination device 1 exerts the functions of the input / output unit 11, the viewer analysis unit 12, the state analysis unit 13, and the advertisement determination unit 14.
  • the input / output unit 11 inputs / outputs information transmitted / received between the advertisement determination device 1 and the external device.
  • the viewer analysis unit 12 analyzes the viewer based on the viewer's past viewing history of the program and the viewer's attribute information.
  • the state analysis unit 13 analyzes the current state of the viewer based on the activity information of the viewer.
  • the advertisement determination unit 14 determines the advertisement to be output to the TV 6 which is the viewer's program playback device during the advertisement output period of the viewing program.
  • the advertisement determination unit 14 may determine the advertisement to be output to the television 6 based on the analysis result of the viewer analysis unit 12.
  • the attribute providing device 8 that provides the attribute information of the viewer will be described.
  • the viewer accesses a web server connected to the Internet or the like using a terminal 4 or the like, and acquires various information posted on the web page transmitted from the web server. At this time, the viewer may click the banner advertisement or the like in the web page displayed on the terminal 4 to acquire the advertisement information.
  • the attribute providing device 8 acquires the IP (Internet Protocol) address and user (viewer) ID (Identifier) of the terminal 4 and various information acquired by the terminal 4, and analyzes the attribute information of the viewer who uses the terminal 4. To do.
  • Viewer attribute information is information related to the viewer, such as age, gender, hobbies and preferences, family structure, income, and web page browsing history.
  • the attribute providing device 8 has a function of DMP (Data Management Platform), performs the above-mentioned analysis processing as a known DMP, analyzes the attribute information of the viewer who uses the terminal 4, and is used by the viewer. Attribute information is stored in association with the IP address and viewer ID of the terminal 4 to be used. The IP address and the viewer ID are viewer identification information.
  • DMP Data Management Platform
  • the user wears the sensing device 5 when viewing a program displayed on the television 6.
  • the sensing device 5 is, for example, a wristwatch-type terminal that senses activity information such as a pulse per unit time of a viewer.
  • the technique for sensing the pulse may utilize a known technique, and the function thereof is built in the sensing device 5.
  • the sensing device 5 may acquire biological information other than the pulse as the activity information of the viewer.
  • the biological information acquired by the sensing device 5 may be the viewer's body temperature, the number of breaths per unit time, the conductivity of the skin surface, blood pressure, voice, and the like.
  • the sensing device 5 may measure the sound of blood flow in the wrist and sense the pulse per unit time based on the strength of the sound.
  • the sensing device 5 may sense the pulse per unit time by another method. Further, the sensing device 5 may be configured to sense the activity information of the viewer other than the biological information. Even if the sensing device 5 senses the acceleration of the viewer, the amount of exercise calculated based on the acceleration, the sleep time, the sleep depth, the number of walks, the walking time, the presence or absence of pulse stop (heartbeat stop), etc. as the activity information. Good. The sensing device 5 may sense these activity information by a known technique.
  • the sensing device 5 determines whether the sensing device 5 is connected to the home router 7 and communicates with the home router 7 while sensing the activity information of the viewer.
  • the sensing device 5 stores the sensed activity information and the viewer (user) ID stored in advance. It is determined that the advertisement is transmitted to the advertisement determination device 1.
  • the sensing device 5 transmits a transmission request to the advertisement determination device 1 including the viewer ID and the activity information to the terminal 4.
  • the terminal 4 transmits the viewer ID and activity information received from the sensing device 5 to the advertisement determination device 1 via the home router 7.
  • the viewing data including the channel number and the identification information (program ID) of the output program is transmitted to the advertisement determination device via the home router 7. Send to 1.
  • the TV 6 detects the advertisement acquisition URL (Uniform Resource Locator) included in the TV broadcast signal.
  • the television 6 detects the advertisement acquisition URL, it generates an advertisement acquisition request.
  • the television 6 transmits an advertisement acquisition request to the destination indicated by the advertisement acquisition URL.
  • advertisement acquisition URL Uniform Resource Locator
  • the television 6 receives the advertisement data transmitted from the distribution device 3 in response to the transmission of the advertisement acquisition request.
  • This advertisement data is data including the video and audio of the advertisement determined for the viewer by the above-mentioned advertisement determination device 1.
  • the television 6 outputs the video and audio included in the received advertisement data by using the monitor and the speaker during the advertisement broadcasting time.
  • FIG. 4 is a first diagram showing a processing flow of the advertisement determination device.
  • the advertisement determination device 1 stores in advance a pair of the viewer ID and the IP address of the home router 7 installed in the house of the viewer ID in the user table. Further, the advertisement determination device 1 stores in the user table a program ID (viewing history) that identifies a program that the viewer indicated in the viewer ID has watched in the past in association with the viewer ID and the IP address.
  • the viewing history is information stored by the advertisement determination device 1 based on the viewing data received from the television 6 in the past.
  • the advertisement determination device 1 analyzes each viewer indicated by the viewer ID. Specifically, the viewer analysis unit 12 identifies the viewer ID and IP address recorded in the user table in association with the flag that the viewer analysis process has not processed (step S101). The viewer analysis unit 12 reads the unprocessed viewer ID. The viewer analysis unit 12 transmits an attribute information transmission request including a viewer ID and an IP address to the attribute providing device 8 (step S102).
  • the attribute providing device 8 detects the viewer ID and IP address included in the attribute information transmission request.
  • the attribute providing device 8 reads the attribute information of the viewer stored in advance in association with the viewer ID and the IP address.
  • the attribute providing device 8 stores the attribute information associated with either the viewer ID or the IP address
  • the attribute providing device 8 associates with either the viewer ID or the IP address and stores the attribute information in advance.
  • the attribute information of the person may be read.
  • the attribute providing device 8 generates the providing information including at least one of the IP address or the viewer ID and the attribute information, and transmits the generated providing information to the advertisement determination device 1.
  • the input / output unit 11 of the advertisement determination device 1 acquires the provided information (step S103).
  • the input / output unit 11 outputs the provided information to the viewer analysis unit 12.
  • the viewer analysis unit 12 records the attribute information in the user table in association with the viewer ID or IP address.
  • the viewer analysis unit 12 reads the unprocessed viewer ID, IP address, attribute information, and viewing history.
  • the viewer analysis unit 12 analyzes the attribute information and the viewing history of the viewer that can be identified by the viewer ID and the IP address, and identifies the product category and product identification information (product information) that the viewer is interested in. (Step S104).
  • the viewer analysis unit 12 stores the viewer analysis model generated by machine learning in the past.
  • the viewer analysis model inputs attribute information and viewing history, and outputs product categories and product identification information.
  • the viewer analysis unit 12 inputs the attribute information read from the user table and the viewing history into the viewer analysis model, and specifies the product category and the product identification information that are the output of the result.
  • the viewer analysis unit 12 may specify a plurality of product categories and product identification information that the viewer is interested in.
  • the viewer analysis unit 12 may use the attribute information and the viewing history to specify the product category and the product identification information by another method.
  • the attribute information includes age, gender, hobbies and preferences, family structure, income, and web page browsing history.
  • attribute information for example, viewers such as elderly men with relatively high income are classified (elderly men, elderly women, students, etc.), and product categories and product identification information are specified according to the classification. can do.
  • the viewer analysis unit 12 records the product category and product identification information in the user table in association with the viewer ID and IP address (step S105).
  • the viewer analysis unit 12 generates a viewer analysis result before the viewer views the program.
  • FIG. 5 is a second diagram showing a processing flow of the advertisement determination device.
  • the viewer watches the program in the situation where the viewer analysis result for a certain viewer is generated as described above.
  • the terminal 4 transmits the activity information and the viewer ID to the advertisement determination device 1.
  • the television 6 transmits the viewing data to the advertisement determination device 1.
  • the input / output unit 11 of the advertisement determination device 1 receives the activity information transmitted by the terminal 4 and the viewer ID (step S201). Further, the input / output unit 11 receives the viewing data transmitted by the television 6 (step S202).
  • the input / output unit 11 detects the IP address of the home router 7 from the communication data of the activity information and the viewing data (step S203).
  • the input / output unit 11 outputs the received activity information, the viewer ID, the viewing data, and the IP address of the home router 7 that transmitted them to the state analysis unit 13 and the advertisement determination unit 14.
  • the state analysis unit 13 acquires activity information, viewing data, viewer ID, and IP address.
  • the state analysis unit 13 records the activity information and the viewing data in the user table in association with the viewer ID and the IP address.
  • the state analysis unit 13 reads the viewer's biological information included in the acquired activity information (step S204).
  • the state analysis unit 13 calculates the emotional state of the viewer indicated by the viewer ID based on the biological information (step S205).
  • the method for calculating the emotional state will be described later.
  • Emotional states are classified into a plurality of emotions such as emotion A, emotion B, emotion C, and emotion D.
  • emotional states may be classified as emotion A, emotion B, emotion C, and emotion D, respectively, into the degree of anger, the degree of happiness, the degree of sadness, the degree of tension, and the like.
  • the state analysis unit 13 outputs the state analysis result including the viewer ID, the IP address, and the emotional state to the advertisement determination unit 14.
  • the advertisement determination unit 14 reads the product category and product identification information recorded in the user table in association with the viewer ID and IP address (step S206).
  • the advertisement determination unit 14 reads the viewing data recorded in the user table in association with the viewer ID and IP address.
  • the advertisement determination unit 14 reads the program ID included in the viewing data (step S207).
  • the advertisement determination device 1 associates a program ID, an advertisement ID indicating an advertisement that can be viewed in the program indicated by the program ID, a product category of an advertisement target product indicated by the advertisement, and product identification information. It is recorded in the advertisement table. Further, the advertisement determination device 1 records the advertisement ID and the emotions of the viewer having a high advertising effect at the time of broadcasting the advertisement indicated by the advertisement ID in the advertisement table in association with each other.
  • the advertisement determination unit 14 records one or a plurality of advertisement IDs recorded in the advertisement table in association with the read program ID in association with the product category and product identification information read from the user table. Identify one or more advertising IDs (step S208). Further, the advertisement determination unit 14 records one or more of the specified one or more advertisement IDs in the advertisement table in association with the emotions of the current viewer classified by the state analysis unit 13. (Step S209). The advertisement determination unit 14 transmits the determined advertisement determination information including one or more advertisement IDs, program IDs, viewer IDs, and IP addresses to the advertisement configuration device 2 (step S210).
  • the state analysis unit 13 of the above-mentioned advertisement determination device 1 calculates the emotional state based on the biological information. Specifically, the state analysis unit 13 generates an emotion calculation model by machine learning based on the relationship between the pulse acquired in the past and the four emotions. The state analysis unit 13 inputs pulse information into the emotion calculation model, and as a result, calculates a value indicating emotion.
  • the pulse information may be information such as the number of pulses per unit time and the interval between pulses.
  • the state analysis unit 13 further uses other information other than the pulse, such as the viewer's body temperature, the number of breaths per unit time, the conductivity of the skin surface, the blood pressure, and the voice, among the biological information, to the viewer. You may calculate your feelings.
  • the state analysis unit 13 may calculate the emotion of the viewer by using one or a plurality of information other than the pulse.
  • the state analysis unit 13 may calculate the emotions of the viewer by using a known emotion estimation method described in Japan Re-Table 2015-1820207 (Japanese Patent Application No. 2016-523127) and the like.
  • the advertisement determination device 1 may specify the program to be viewed by the viewer based on the sound of the television included in the viewing data. For example, the advertisement determination device 1 acquires voice fingerprint data included in the viewing data, and analyzes the voice fingerprint by comparing the acquired voice fingerprint data with the voice data held by each program. , The program ID that identifies the program may be determined.
  • the advertisement configuration device 2 generates an advertisement schedule when the advertisement decision information is acquired from the advertisement decision device 1.
  • the advertisement schedule is output to the television 6 during the advertisement output period from the advertisement start time to the advertisement end time within the time when the program is being broadcast on the television 6, or during the advertisement output period from the end of the program to the start of the next program. Includes at least the ad IDs of one or more ads and the order in which they are output.
  • the advertisement configuration device 2 detects the advertisement output time (advertisement output period) and the advertisement start time based on the program ID included in the advertisement decision information.
  • the advertisement output time and the advertisement start time according to the program ID may be stored in advance in the storage unit 104 of the database or the like by the advertisement configuration device 2.
  • the advertisement configuration device 2 has a total of 15 minutes of advertisement output time from one or more advertisement IDs included in the advertisement decision information based on the advertisement output time (for example, 15 minutes) detected based on the program ID. Identify the ad ID of one or more ads.
  • the advertisement configuration device 2 determines the output order of each advertisement corresponding to the specified advertisement ID. Then, the advertisement configuration device 2 generates an advertisement schedule including the advertisement ID, the access destination URL of the advertisement video corresponding to each advertisement ID, the output order for each advertisement ID, the advertisement start time, the program ID, the viewer ID, and the IP address. To do.
  • the access destination URL of the advertisement video data corresponding to each advertisement ID is stored in advance by the advertisement configuration device 2.
  • the advertisement configuration device 2 outputs the advertisement schedule to the distribution device 3.
  • the distribution device 3 stores the advertisement schedule in a storage unit 104 such as a database.
  • the television 6 generates the above-mentioned advertisement acquisition request when the viewer is watching the program.
  • the television 6 transmits an advertisement acquisition request to the distribution device 3 via the home router 7.
  • the data of this advertisement acquisition request includes the IP address of the home router 7.
  • the distribution device 3 detects the IP address of the home router 7 that transmitted the advertisement acquisition request from the advertisement acquisition request data.
  • the distribution device 3 reads the advertisement schedule including the IP address from the storage unit 104 such as a database.
  • the distribution device 3 transmits the read advertisement schedule to the home router 7.
  • the home router 7 outputs the advertisement schedule to the television 6.
  • the television 6 outputs the video and audio of the advertisement from the monitor and the speaker based on the advertisement schedule.
  • the control device (CPU101) of the television 6 identifies the advertisement ID based on the output order of the advertisements included in the advertisement schedule.
  • the control device of the television 6 transmits a distribution request for the advertisement video data to the access destination URL associated with the advertisement ID.
  • the access destination URL may be information for the distribution device 3 to specify the advertisement video data when the distribution device 3 stores the advertisement video data.
  • the distribution device 3 transmits the advertisement video data to the television 6 by a streaming method or the like based on the distribution request from the television 6.
  • the television 6 outputs advertisement video data.
  • the above-mentioned advertisement schedule may include advertisement distribution data.
  • the television 6 outputs the advertisement distribution data corresponding to each advertisement ID included in the received advertisement schedule at the advertisement start time based on the output order.
  • the advertisement determination device 1 delivers an advertisement having a high advertising effect delivered at the time of the emotion of the viewer based on the emotion of the viewer. Determine from the advertisements that are allowed to be output in the program that is being watched. Therefore, it is possible to deliver an advertisement having a high advertising effect to the viewer according to the program.
  • the advertisement determination device 1 determines the advertisement based on the emotional state included in the activity information.
  • the advertisement determination device 1 may determine the advertisement based on information other than the emotional state included in the activity information.
  • the advertisement determination unit 14 associates the advertisement table with the momentum of the current viewer classified by the state analysis unit 13 from the one or more advertisement IDs specified in step S208.
  • One or more advertising IDs recorded in may be determined.
  • the advertisement determination unit 14 links the walking number and walking time of the current viewer classified by the state analysis unit 13 from the one or more advertisement IDs specified in step S208.
  • one or more advertisement IDs recorded in the advertisement table may be determined.
  • the program playback device for the user to watch the program is not the television 6 but the terminal 4, and the program is an audio broadcast, an appropriate advertisement can be output in the audio broadcast output from the terminal 4. .
  • FIG. 6 is a diagram showing the minimum configuration of the advertisement determination device.
  • FIG. 7 is a diagram showing a processing flow of the advertisement determination device having the minimum configuration.
  • the advertisement determination device 1 may include at least a state analysis unit 13 and an advertisement determination unit 14.
  • the state analysis unit 13 analyzes the current state of the viewer based on the activity information of the viewer (step S301).
  • the advertisement determination unit 14 determines an advertisement to be output to the viewer's program playback device during the advertisement output period of the viewing program based on the viewer's current viewing program and the result of the state analysis (step S302).
  • the above-mentioned advertisement determination device 1 has a computer system inside.
  • the process of each process described above is stored in a computer-readable recording medium in the form of a program (for example, a non-temporary computer-readable recording medium), and the program is read and executed by the computer.
  • the computer-readable recording medium refers to a magnetic disk, a magneto-optical disk, a CD-ROM (Compact Disc-Read Only Memory), a DVD (Digital Versatile Disc) -ROM, a semiconductor memory, or the like.
  • this computer program may be distributed to a computer via a communication line, and the computer receiving the distribution may execute the program.
  • the above program may be for realizing a part of the above-mentioned functions. Further, the program may be a so-called difference file (difference program) that can realize the above-mentioned functions in combination with a program already recorded in the computer system.
  • difference file difference program
  • the present invention can be used, for example, for the distribution of advertisements. According to the present invention, it is possible to provide a mechanism for delivering an advertisement having a higher advertising effect.
  • Advertising decision device 2 ... Advertisement configuration device 3 ... Distribution device 4 ... Terminal 5 ... Sensing device 6 ... TV 7 ... Home router 8 ... Attribute providing device 11 ... Input / output unit 12 ... Viewer analysis unit (viewer analysis means) 13 ... State analysis unit (state analysis means) 14 ... Advertising decision department (advertising decision means)

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Abstract

Dispositif de détermination publicitaire selon la présente invention analysant un état actuel d'un observateur sur la base d'informations d'activité de l'observateur, et détermine, sur la base d'un programme actuellement observé par l'observateur et des résultats d'analyse d'état, une publicité à délivrer à un appareil de lecture de programme de l'observateur pendant une période de sortie publicitaire du programme en cours d'observation.
PCT/JP2020/034856 2019-10-03 2020-09-15 Dispositif de détermination publicitaire, procédé de détermination publicitaire et support d'enregistrement lisible par ordinateur WO2021065460A1 (fr)

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