WO2020238081A1 - 一种网络直播间导购方法及系统 - Google Patents

一种网络直播间导购方法及系统 Download PDF

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Publication number
WO2020238081A1
WO2020238081A1 PCT/CN2019/120041 CN2019120041W WO2020238081A1 WO 2020238081 A1 WO2020238081 A1 WO 2020238081A1 CN 2019120041 W CN2019120041 W CN 2019120041W WO 2020238081 A1 WO2020238081 A1 WO 2020238081A1
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WIPO (PCT)
Prior art keywords
shopping guide
data
facial feature
feature data
guide link
Prior art date
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PCT/CN2019/120041
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English (en)
French (fr)
Inventor
陈智颖
蔡剑文
涂斌
马俊炎
于松林
Original Assignee
广州华多网络科技有限公司
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Publication of WO2020238081A1 publication Critical patent/WO2020238081A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0281—Customer communication at a business location, e.g. providing product or service information, consulting
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/168—Feature extraction; Face representation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
    • G06V40/00—Recognition of biometric, human-related or animal-related patterns in image or video data
    • G06V40/10—Human or animal bodies, e.g. vehicle occupants or pedestrians; Body parts, e.g. hands
    • G06V40/16—Human faces, e.g. facial parts, sketches or expressions
    • G06V40/174—Facial expression recognition
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815—Electronic shopping

Definitions

  • the present invention relates to the field of Internet technology, in particular to a method and system for shopping guide in a webcast room.
  • the shopping guide products recommended by the anchor to the audience in the live webcast are all preset. After the push program is manually activated during the live broadcast, the shopping guide information is pushed to the audience. However, before starting the push program, the anchor needs to quickly and accurately determine the program start link corresponding to the current shopping guide product. This process requires the anchor to have a strong degree of cooperation and operability. From this, it can be seen that the existing shopping guide solutions for live webcast rooms have relatively large operational requirements for the anchor, which greatly reduces the convenience of the entire shopping guide.
  • the embodiments of the present invention provide a method and system for shopping guide in a live webcast room, so as to solve the problem that a shopping guide solution in a live webcast room requires too much operation for an anchor.
  • the first aspect of the embodiments of the present invention discloses a shopping guide method in a webcast room, and the shopping guide method in a webcast room includes:
  • the current facial feature data of the anchor recognized during the live broadcast is changed to the first preset facial feature data, and the item recognition is turned on, including:
  • the determining the type of the item located in the identification area, and if the item is a shopping guide commodity, obtaining the shopping guide link corresponding to the shopping guide commodity includes:
  • the shopping guide identifier Based on the shopping guide identifier, search for and obtain the shopping guide link corresponding to the shopping guide identifier in a database. At least the shopping guide identifier, the shopping guide link, and the relationship between the shopping guide identifier and the shopping guide link are pre-stored in the database. Correspondence between.
  • the shopping guide corresponding to the shopping guide identification is searched and obtained in the database based on the shopping guide identification Links, including:
  • the inserting the shopping guide link into the live stream so that the shopping guide link is displayed on the live interface includes:
  • the data information includes display identification data, the network address information of the shopping guide product on the third-party platform, or, the data information includes display identification data, the shopping guide product is on the third-party platform Network address information of and sample picture data corresponding to the shopping guide product;
  • the shopping guide link is inserted into the live stream, so that the shopping guide link is displayed at a preset position on the live broadcast interface.
  • inserting the shopping guide link into the live stream so that the shopping guide link is displayed on the live broadcast interface includes:
  • the data information includes display identification data, the network address information of the shopping guide product on the third-party platform, or the data information includes the display identification data, the shopping guide product is on the third party
  • the shopping guide links Based on the priority between the shopping guide links, insert the shopping guide links into the live stream in the order of the priority from high to low, so that the shopping guide links are displayed on the preset position of the live interface , Wherein the display mode of the shopping guide link is related to the priority.
  • the above-mentioned shopping guide method in the webcast room it further includes:
  • the object recognition is turned off.
  • the second aspect of the embodiments of the present invention discloses a shopping guide system in a webcast room, and the shopping guide system in a webcast room includes:
  • the activation unit is configured to activate the item recognition when the current facial feature data of the anchor recognized during the live broadcast is changed to the first preset facial feature data;
  • An acquiring unit configured to determine the type of an item located in the identification area, and if the item is a shopping guide product, acquiring a shopping guide link corresponding to the shopping guide product;
  • the display unit is configured to insert the shopping guide link into the live stream so that the shopping guide link is displayed on the live broadcast interface.
  • a third aspect of the embodiments of the present invention discloses a storage medium, the storage medium includes a stored program, wherein, when the program is running, the device where the storage medium is located is controlled to execute the above-mentioned first aspect of the embodiment of the present invention.
  • Shopping guide method in webcast room is controlled to execute the above-mentioned first aspect of the embodiment of the present invention.
  • the fourth aspect of the embodiment of the present invention discloses a processor, the processor is used to run a program, wherein the program executes the online shopping guide method disclosed in the first aspect of the embodiment of the present invention when the program is running.
  • the host does not need to manually start the push program, and the item identification can be automatically completed to determine the shopping guide product according to the host’s facial expression changes, and the shopping guide link corresponding to the shopping guide product is automatically obtained and displayed on the live broadcast In the interface, it reduces the difficulty of the host’s operation and improves the convenience of the entire shopping guide.
  • FIG. 1 is a schematic flowchart of a shopping guide method for a webcast room provided by an embodiment of the present invention
  • FIG. 2 is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention
  • FIG. 3 is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention.
  • 4a is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention.
  • Figure 4b is another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • Figure 4c is another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • Figure 4d is another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • Figure 4e is another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • Figure 4f is another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • 5a is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention.
  • Figure 5b is another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • Fig. 5c is another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • FIG. 5d Another live broadcast interface of a webcast room provided by an embodiment of the present invention.
  • FIG. 6 is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention.
  • FIG. 7 is a schematic structural diagram of a shopping guide system for a webcast room provided by an embodiment of the present invention.
  • FIG. 8 is a schematic structural diagram of another shopping guide system for a webcast room provided by an embodiment of the present invention.
  • FIG. 9 is a schematic structural diagram of another shopping guide system for a webcast room provided by an embodiment of the present invention.
  • FIG. 10 is a schematic structural diagram of another shopping guide system for a webcast room provided by an embodiment of the present invention.
  • FIG. 11 is a schematic structural diagram of another shopping guide system for a webcast room provided by an embodiment of the present invention.
  • FIG. 12 is a schematic structural diagram of a shopping guide system for a webcast room provided by an embodiment of the present invention.
  • the terms “include”, “include” or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements not only includes those elements, but also includes no Other elements clearly listed, or also include elements inherent to this process, method, article or equipment. If there are no more restrictions, the element defined by the sentence “including a" does not exclude the existence of other same elements in the process, method, article, or equipment including the element.
  • FIG. 1 it is a schematic flowchart of a method for shopping guide in a webcast room provided by an embodiment of the present invention. The method includes the following steps:
  • S101 Start the live broadcast, and detect the facial feature data of the host during the live broadcast.
  • the facial feature data includes at least a facial contour feature data set.
  • the facial contour feature data set includes at least mouth deformation data, eyebrow deformation data, eye movement change data, and other facial contour feature deformations. data.
  • the corresponding relationship between the facial contour feature deformation data and the specific facial feature deformation in the facial contour is set by the anchor according to the actual situation.
  • the first preset facial feature data includes at least a facial contour feature data set.
  • the facial contour feature data set includes at least facial contour feature deformation data, such as mouth deformation data, eyebrow deformation data, and eye movement change data.
  • the facial contour feature deformation data can be a specific value or data, or can be a deformation data range.
  • the specific deformation data range can be set by the host according to the actual situation.
  • the first preset facial feature data includes that the specific arc of the left eyebrow raised is 15°-20°, and the specific arc of the mouth raised is 10°-30°.
  • the current facial feature data identified by the host is that the radian of the left eyebrow is 16°, and the radian of the mouth is 20°.
  • the raised arc of the left eyebrow in the current facial feature data is 16°
  • the specific arc of the raised left eyebrow included in the first preset facial feature data is within the range of 15°-20°.
  • the current facial feature The mouth elevation arc of 20° in the data is within the range of 10°-30° in the specific curvature of the mouth elevation included in the first preset facial feature data. Therefore, it is considered that it is determined that the current facial feature data is changed to the first preset facial feature data, and the item recognition is turned on.
  • the embodiment of the present invention can actually be regarded as turning on item recognition through changes in the facial expression of the anchor, thereby entering the shopping guide scene.
  • the specific facial contour feature may also be other facial contour features or a combination of multiple facial contour features.
  • S103 Determine the type of the item located in the identification area, and if the item is a shopping guide product, obtain a shopping guide link corresponding to the shopping guide product.
  • the recognition area refers to an arbitrary position within the live broadcast scene, and the arbitrary position can be changed by adjusting the camera device via the anchor.
  • the recognition area may be located in the center of the live scene, or may be the left position of the live scene, or may be a specific position such as the right position of the live scene, which is not limited in the embodiment of the present invention.
  • the relevant information of the shopping guide goods is pre-stored by establishing a product table.
  • the anchor pre-stores all shopping guide commodities and related information in the product table, and uploads the product table to the database.
  • the product table includes at least the shopping guide identification, shopping guide link, and the corresponding relationship between the shopping guide identification and the shopping guide link of each shopping guide product.
  • the shopping guide identifier is used to distinguish whether the items in the identification area are shopping guide commodities.
  • the shopping guide identification may be a specific product name or product brand.
  • the shopping guide logo is the product name "hand cream”.
  • the item identified in the identification area has the word "hand cream” on the item identified, the item is considered to be a shopping guide product.
  • the shopping guide identification may also be an item feature of a specific item. For example, if the shopping guide is identified as "banana" feature data, when it is recognized that an item located in the identification area has some or all of the feature data of "banana" during the item identification process, the item is considered to be a shopping guide product.
  • the item features of the item are used as the shopping guide identification, it is not necessary that the feature data of the identified item is completely consistent with the feature data of the pre-stored item. Optionally, half or more of it is considered to be the same article.
  • the feature of the item can be obtained by taking a picture of the item, that is, the picture of the corresponding item is stored in advance as a shopping guide identification.
  • the specific shopping guide identifier can be set by the anchor according to the actual situation, which is not limited in the embodiment of the present invention.
  • the shopping guide link has a variety of data information.
  • the data information includes display identification data and network address information of the shopping guide commodity on a third-party platform.
  • the display identification data is associated with the network address information of the shopping guide commodity on the third-party platform.
  • the specific form of the display identification data may be a general display identification, such as a shopping cart identification. It can also be an item name, or a combination of an item name and a general display logo. The details can be set freely by the host.
  • the display identifier data can be associated with the network address information of the shopping guide product on the third-party platform to jump to the shopping interface of the shopping guide product on the third-party platform.
  • the data information includes display identification data, network address information of the shopping guide product on a third-party platform, and example image data corresponding to the shopping guide product.
  • the display identification data is associated with the network address information of the shopping guide commodity on the third-party platform.
  • the example image data corresponding to the shopping guide product is also associated with the network address information of the shopping guide product on the third-party platform.
  • the specific form of the display identification data may be a general display identification, such as a shopping cart identification. It can also be set freely by the host.
  • the specific representation form of the example picture data corresponding to the shopping guide product is an example picture of the shopping guide product.
  • the display identifier and the example picture of the shopping guide commodity are displayed at the same time.
  • the display identification data can be associated with the network address information of the shopping guide product on the third-party platform to jump to the shopping of the shopping guide product on the third-party platform. interface.
  • the data information may also include related data information such as price data of the shopping guide product, product description information of the shopping guide product, and purchase record data of the shopping guide product, which is not limited in the embodiment of the present invention.
  • the third-party platform includes, but is not limited to, a shopping platform where the shopping guide product is sold.
  • the shopping guide goods include XXX brand bananas, QQQ brand apples, JJJ brand mice, and BBB brand keyboards.
  • the shopping guide logo corresponding to the XXX brand banana includes the characteristic data of "banana”
  • the corresponding shopping guide link includes the display logo "XXX brand banana logo”
  • the network address is "www.XXX.com”
  • the information is "banana picture", the product name is "XXX brand banana”; the shopping guide logo corresponding to the QQQ brand apple includes the characteristic data of "apple”, and the corresponding shopping guide link includes the display logo "QQQ brand apple logo” and network address Is "www.QQQ.com”, the sample picture information is “Apple Pictures”, and the product name is “QQQ Brand Apple”; the shopping guide logo corresponding to the JJJ brand mouse includes the characteristic data of the "mouse”, and the corresponding shopping guide link includes the display
  • the logo is "JJJ brand mouse logo", the network address is "www.JJJ.com”, the sample picture information is “mouse picture”, the product name is "JJJ brand mouse”; the shopping guide logo corresponding to the keyboard of the BBB brand includes “keyboard” ", the corresponding shopping guide link includes the display logo "BBB brand keyboard logo”, the network address is "www.BBB.com”, the sample picture information is “keyboard picture", and the product name is “BBB brand keyboard”.
  • the shopping guide commodities include XXX brand bananas, QQQ brand bananas, and JJJ brand bananas.
  • the shopping guide identifier corresponding to the banana of the XXX brand includes the characteristic data of "banana” and the characteristic data of the "XXX brand”
  • the corresponding shopping guide link includes the display identifier as "shopping cart identifier" and the network address as "www.
  • the example picture information is “banana pictures”, the product name is “XXX brand bananas”; the shopping guide logo corresponding to the QQQ brand bananas includes the characteristic data of "banana” and the characteristic data of "QQQ brand", corresponding
  • the shopping guide link includes the display logo as “shopping cart logo", the network address is "www.QQQ.com”, the sample picture information is “banana picture”, the product name is “QQQ brand banana”; the shopping guide logo corresponding to the ZZZ brand banana Including the feature data of "banana” and the feature data of "ZZZ brand”, the corresponding shopping guide link includes the display logo as “shopping cart logo", the network address is "www.ZZZ.com", the sample picture information is "banana picture", The trade name is "ZZZ Brand Banana”.
  • the product table can be found in Table 2.
  • the corresponding information of each shopping guide commodity may be classified and stored in the product table according to the item type of the shopping guide commodity.
  • the shopping guide goods include XXX brand bananas, QQQ brand apples, JJJ brand mice, and BBB brand keyboards.
  • the shopping guide commodities are classified, and a product table is established.
  • the product table can be divided into food types and electronic device types. Among them, XXX brand bananas and QQQ brand apples belong to the food type, and JJJ brand mice and BBB brand keyboards belong to the electronic device type.
  • the shopping guide identifier corresponding to the XXX brand banana includes the characteristic data of "banana”
  • the corresponding shopping guide link includes the display identifier as "shopping cart identifier”
  • the network address is "www.XXX.com”
  • sample picture information is "www.XXX.com”
  • the anchor can perform operations of deleting products and adding products according to requirements, but the operations that can be performed are not limited to this.
  • S104 Insert the shopping guide link into the live stream, so that the shopping guide link is displayed on the live broadcast interface.
  • the shopping guide link is displayed on the live broadcast interface. Specifically, part or all of the data information of the shopping guide link can be displayed on the live broadcast interface. For example, referring to Table 4, the display identifier and sample picture information in the shopping guide link may be displayed on the live interface, or the display identifier, network address, and sample picture information in the shopping guide link may be displayed on the live interface.
  • the shopping guide link while inserting the shopping guide link into the live stream, inserting the display time data of the shopping guide link into the live stream, so that the shopping guide link is displayed in the live interface according to the corresponding display duration.
  • the display time data is set in advance by the anchor according to the actual situation and is specifically associated with the shopping guide link. Combine the above table 1 to table 3. The display time data can be stored in the product table at the same time. You can also set the time separately by the host.
  • the first shopping guide link corresponds to the first display time data
  • the display duration corresponding to the first display time data is 10S. After inserting the first shopping guide link into the live stream, the first shopping guide link is displayed in the live interface, and after 10 seconds, the first shopping guide link is no longer displayed in the live interface.
  • universal display time data can be set for shopping guide links corresponding to multiple shopping guide commodities belonging to the same type in the product table.
  • both the first shopping guide link and the second shopping guide link belong to the food type in the product table, and the third shopping guide link and the fourth shopping guide link both belong to the electronic device type in the product table.
  • the display duration corresponding to the first display time data associated with the shopping guide link belonging to the food type is 20S
  • the display duration corresponding to the second display time data associated with the shopping guide link belonging to the electronic device type is 15S.
  • the second shopping guide link is displayed in the live interface until 20 seconds later, the second shopping guide link is no longer displayed in the live interface;
  • the third shopping guide link is displayed in the live broadcast In the interface, until 15S later, the third shopping guide link is no longer displayed in the live interface;
  • the fourth shopping guide link is displayed in the live interface until 15S later, the fourth shopping guide link is no longer displayed in the live broadcast interface. In the live interface.
  • the live broadcast is started, and the facial feature data of the host is detected during the live broadcast; when it is recognized that the current facial feature data of the host is changed to the first preset facial feature data during the live broadcast, the item is turned on Identify; determine the type of the item located in the identification area, if the item is a shopping guide product, obtain the shopping guide link corresponding to the shopping guide product; insert the shopping guide link into the live stream, so that the shopping guide link is displayed on the live interface.
  • the host does not need to manually start the push program, and the item identification can be automatically completed to determine the shopping guide product according to the host’s facial expression changes, and the shopping guide link corresponding to the shopping guide product is automatically obtained and displayed on the live broadcast In the interface, it reduces the difficulty of the host’s operation and improves the convenience of the entire shopping guide.
  • FIG. 2 is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention, the method includes the following steps:
  • S201 During the live broadcast process, detect the face contour of the host in real time, and collect current facial feature data of the host.
  • the face contour of the host is detected in real time through the facial expression recognition technology, and current facial feature data of the host is collected.
  • the facial expression recognition technology may adopt ARKit technology.
  • ARKit technology is used to detect the face contour of the anchor in real time, and collect the data of the anchor's mouth deformation, eyebrow deformation, and eye movement changes.
  • the first preset facial feature data includes mouth deformation data
  • the mouth deformation data specifically is a mouth elevation range of 10°-20°. Therefore, it is determined whether the current mouth angle of the host is within the range of 10°-20° of the mouth angle in the first preset facial feature data, and the subsequent steps are executed according to the judgment result.
  • the facial contour feature deformation set in the first preset facial feature data includes a raised eyebrow arc range of 10°-20° and a mouth raised arc 15°-30°.
  • the arc of the mouth is 25°.
  • the current arch of 15° of raised eyebrows of the anchor is located within the range of 10°-20° of the raised arc of eyebrows in the first preset facial feature data, and the arc of 25° of raised mouth of the anchor is located in the first
  • the upward curvature of the mouth in the preset facial feature data is within a range of 15°-30°.
  • the host by detecting the face contour of the host in real time during the live broadcast, and collecting the current facial feature data of the host; combining the current facial feature data with the first preset facial feature data Perform comparison; if the current facial feature data is the same as the first preset facial feature data, turn on item recognition.
  • the host does not need to manually start the push program, and the item identification can be automatically completed to determine the shopping guide product according to the host’s facial expression changes, and the shopping guide link corresponding to the shopping guide product is automatically obtained and displayed on the live broadcast In the interface, it reduces the difficulty of the host’s operation and improves the convenience of the entire shopping guide.
  • the type of the item located in the identification area is determined, and if the item is a shopping guide product, the shopping guide link corresponding to the shopping guide product is obtained.
  • FIG. 3 It is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention. The method includes the following steps:
  • S301 Real-time monitoring whether the items located in the identification area have a shopping guide mark.
  • step S302 is executed, otherwise the monitoring is continued.
  • the shopping guide identification includes the characteristic data of "YYY brand” and the characteristic data of "Watermelon”, and the item currently located in the recognition area is a watermelon with a "YYY Brand” label.
  • Inceptionv3 item recognition technology for item monitoring and identification, it is detected that the item located in the recognition area has characteristic data of "watermelon”, and it is recognized that the label attached to the item has characteristic data of "YYY card”.
  • the item currently located in the identification area has a shopping guide identifier.
  • the first shopping guide identification includes the characteristic data of "banana” and the characteristic data of "XXX brand”
  • the second shopping guide identification includes the characteristic data of "banana” and the characteristic data of "ZZZ brand”.
  • the item currently located in the identification area is a watermelon with a "YYY” label.
  • Inceptionv3 item recognition technology to monitor and identify the item, it is detected that the item has the characteristic data of "watermelon”, and it is recognized that the label attached to the item has the characteristic data of the "YYY brand”. Therefore, it is determined that the item currently located in the identification area does not have a shopping guide identifier.
  • S302 Determine that the item is a shopping guide commodity.
  • the anchor sets the corresponding shopping guide identification for the shopping guide commodities in advance, and the article has a corresponding shopping guide identification, then it is determined that the article is a shopping guide commodity.
  • the item currently located in the identification area is a banana, and the item is labeled with a "YYY card".
  • the first shopping guide identifier corresponding to the first shopping guide product includes the characteristic data of "XXX brand” and the characteristic data of "banana”
  • the second shopping guide identifier corresponding to the second shopping guide product includes the characteristic data of "WWW brand” and the characteristic data of "banana”. data.
  • the item is monitored and identified, it is detected that the item has the characteristic data of "banana”, and it is recognized that the label attached to the item has the characteristic data of the "YYY brand". Thus, it is determined that the item is not a shopping guide commodity.
  • S303 Based on the shopping guide identifier, search and obtain a shopping guide link corresponding to the shopping guide identifier in a database.
  • At least the shopping guide identifier, the shopping guide link, and the corresponding relationship between the shopping guide identifier and the shopping guide link are pre-stored in the database.
  • each of the shopping guide identifiers and the shopping guide links are classified according to the category of the shopping guide commodity.
  • the classification category of the shopping guide identification is determined, and based on the classification category, the storage area of the database storing the classification category is traversed to find and merge Obtain the shopping guide link corresponding to the shopping guide identifier.
  • the shopping guide identifiers stored in the database include the characteristic data of "banana”, the characteristic data of "apple”, the characteristic data of "mouse” and the characteristic data of "keyboard”, and they are divided into food according to the category of the shopping guide.
  • Type and type of electronic device Among them, “banana” and “apple” belong to the type of food, and “mouse” and “keyboard” belong to the type of electronic equipment.
  • the shopping guide identifier corresponding to the currently determined item is the characteristic data of "banana”
  • the type of the corresponding shopping guide identifier is determined to be the food type. Traverse the storage area where the food type is stored in the database to find and obtain the shopping guide link corresponding to the characteristic data of "banana”.
  • real-time monitoring of whether an item located in the identification area has a shopping guide mark is performed; if it is detected that the item has a shopping guide mark, it is determined that the item is a shopping guide commodity; based on the shopping guide mark, the database is searched and combined Obtain the shopping guide link corresponding to the shopping guide identifier. Based on the embodiment of the present invention, it is possible to find and obtain the shopping guide link corresponding to the shopping guide identifier based on the shopping guide identifier of the item.
  • the shopping guide link is inserted into the live stream so that the shopping guide link is displayed on the live broadcast interface.
  • FIG. 4a is another embodiment of the present invention.
  • a schematic flow chart of a shopping guide method in a webcast room the method includes the following steps:
  • S401 Determine the data information of the shopping guide link.
  • the data information includes display identification data, the network address information of the shopping guide product on a third-party platform, or, the data information includes display identification data, the network address information of the shopping guide product on the third-party platform, and Example image data corresponding to the shopping guide product.
  • the data information may include, but is not limited to, display identification data, network address information of the shopping guide product on a third-party platform, sample image data corresponding to the shopping guide product, and the shopping guide link in the live interface.
  • the displayed duration data, the price data of the shopping guide product, the product description information of the shopping guide product, the purchase record data of the shopping guide product, the product name data of the shopping guide product and other related data information are not used in the embodiment of the present invention. limited.
  • the third-party platform specifically refers to a seller platform where the shopping guide product is sold.
  • S402 Insert the shopping guide link into the live stream, so that the shopping guide link is displayed in a preset position on the live broadcast interface.
  • the specific location of the preset location can be set by the anchor according to the actual situation, which is not limited in the embodiment of the present invention.
  • the first shopping guide link includes the display identification data as "shopping cart identifier”
  • the network address information of the shopping guide product on the third-party platform is "www.XXX.com”
  • an example picture corresponding to the shopping guide product The data is "banana pictures”.
  • the first shopping guide link is displayed at the bottom left of the live broadcast interface. It can be seen that the "shopping cart logo” and “banana picture” are displayed at the bottom left of the live broadcast interface, and the live broadcast interface is shown in Figure 4b.
  • the second shopping guide link includes the display identification data as "shopping cart identifier"
  • the network address information of the shopping guide product on the third-party platform is "www.JJJ.com”
  • the sample picture corresponding to the shopping guide product The data is "banana pictures”
  • the product name data of the shopping guide product is "JJJ brand bananas”.
  • the second shopping guide link is displayed at the bottom left of the live broadcast interface. It can be seen that, at the bottom left of the live broadcast interface, “shopping cart logo”, “banana picture”, and “JJJ brand banana” are displayed, and the live broadcast interface is shown in Figure 4c.
  • the second shopping guide link includes the display identification data as "shopping cart identifier", the network address information of the shopping guide product on the third-party platform is "www.JJJ.com”, and the sample picture corresponding to the shopping guide product
  • the data is "banana pictures”
  • the product name data of the shopping guide product is “JJJ brand banana”
  • the purchase record data of the shopping guide product is "565 users bought this product”.
  • the second shopping guide link is displayed at the bottom left of the live broadcast interface. It can be seen that, at the bottom left of the live broadcast interface, “shopping cart logo”, “banana picture”, “JJJ brand banana”, and “565 users bought this product” are displayed.
  • the live broadcast interface is shown in Figure 4d.
  • the second shopping guide link includes the display identification data as "shopping cart identifier", the network address information of the shopping guide product on the third-party platform is "www.JJJ.com”, and the sample picture corresponding to the shopping guide product
  • the data is "banana pictures”
  • the product name data of the shopping guide product is "JJJ brand banana”
  • the purchase record data of the shopping guide product is "565 users bought this product”
  • the price data of the shopping guide product is "8 Yuan/1 catty”.
  • the second shopping guide link is displayed at the bottom left of the live broadcast interface.
  • the second shopping guide link includes the display identification data as "shopping cart identifier", the network address information of the shopping guide product on the third-party platform is "www.JJJ.com”, and the sample picture corresponding to the shopping guide product
  • the data is "banana pictures”
  • the product name data of the shopping guide product is "JJJ brand banana”
  • the purchase record data of the shopping guide product is "565 users bought this product”
  • the price data of the shopping guide product is "8 "RMB/1 catty”
  • the product description information of the shopping guide product is "JJJ brand bananas are delicious and the price is not high”.
  • the second shopping guide link is displayed at the bottom left of the live broadcast interface.
  • the specific characters in the data information involved in the foregoing specific implementation process are only used for illustration, and the specific characters may be displayed in the live broadcast interface in the form of characters or pictures.
  • the data information in the shopping guide link can be set by the host according to the actual situation.
  • the data information involved in the above specific implementation can be arbitrarily combined, added, or deleted.
  • the display position of the shopping guide link in the live interface can also be based on the actual situation. Make a selection.
  • the shopping guide link is determined by determining the shopping guide link of the shopping guide link, and the shopping guide link is inserted into the live stream, so that the shopping guide link is displayed at a preset position on the live broadcast interface. Based on the embodiment of the present invention, the shopping guide link can be inserted into the live stream, so that the shopping guide link is displayed on the live broadcast interface.
  • the anchor may display multiple shopping guide products at the same time, so multiple shopping guide links need to be inserted into the live stream so that the multiple shopping guide links are displayed on the live interface.
  • FIG. 5a it is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention. The method includes the following steps:
  • S501 Determine the priority between each shopping guide link.
  • the priority between the shopping guide links can be set by the anchor according to actual conditions.
  • the priority may be set according to the advertising profit of the shopping guide product, and the shopping guide product with the higher advertising profit has a higher priority.
  • the priority data including the priority can be stored in the product table of the database at the same time. It can also be set by the host by setting the priority separately.
  • the shopping guide goods include earphones, mobile phones and computers, where the price of the computer is 5,000 yuan, the price of the mobile phone is 3,000 yuan, and the price of the headset is 1,000 yuan.
  • the priority according to the price of the shopping guide and increase the priority for every additional 1,000 yuan. Therefore, the priority of the headset is 1, the priority of the mobile phone is 3, and the priority of the computer is 5.
  • the data information includes display identification data, network address information of the shopping guide product on a third-party platform, or, the data information includes display identification data, network address information of the shopping guide product on a third-party platform, and Example image data corresponding to the shopping guide product.
  • the data information may include, but is not limited to, display identification data, network address information of the shopping guide product on a third-party platform, sample image data corresponding to the shopping guide product, and the shopping guide link in the live interface.
  • the displayed duration data, price reduction data of the shopping guide product, production date data of the shopping guide product, and safety detection data of the shopping guide product are not limited in the embodiment of the present invention.
  • the third-party platform includes, but is not limited to, a seller platform where the shopping guide product is sold.
  • S503 Based on the priority between the shopping guide links, insert each shopping guide link into the live stream in the order of priority from high to low, so that the shopping guide link is displayed in a preset position on the live broadcast interface.
  • the display mode of the shopping guide link is related to the priority.
  • the higher the priority the more prominent the display mode of the shopping guide link.
  • the display mode is set in advance by the anchor according to the actual situation and is specifically associated with the shopping guide link. Combine the above table 1 to table 3. The display mode can be stored in the product table at the same time. You can also set the time separately by the host.
  • the priority of the first shopping guide link is 1, the priority of the second shopping guide link is 2, and the priority of the third shopping guide link is 3.
  • the display time in the live interface corresponding to each priority is different. It can be seen that the third shopping guide link is displayed at the bottom left of the live broadcast interface for 15 seconds; the second shopping guide link is displayed at the bottom left of the live broadcast interface for 10 seconds; the first shopping guide link It is displayed at the bottom left of the live broadcast interface, and continuously displays for 5S.
  • the display positions of each shopping guide link in the live interface are from top to bottom: the third shopping guide link, the second shopping guide link, and the first shopping guide link.
  • the live broadcast interface is shown in Figure 5b.
  • the priority of the first shopping guide link is 1, the priority of the second shopping guide link is 2, and the priority of the third shopping guide link is 3.
  • the size of the display screen in the live interface corresponding to each priority is different. It can be seen that the third shopping guide link is displayed at the bottom left of the live broadcast interface, and the corresponding screen size is the largest; the second shopping guide link is displayed at the bottom left of the live broadcast interface, and the corresponding screen size is moderate; The first shopping guide link is displayed at the bottom left of the live broadcast interface, and the corresponding screen size is the smallest.
  • the display positions of each shopping guide link in the live interface are from top to bottom: the third shopping guide link, the second shopping guide link, and the first shopping guide link.
  • the live broadcast interface is shown in Figure 5c.
  • the priority of the first shopping guide link is 1, the priority of the second shopping guide link is 2, and the priority of the third shopping guide link is 3.
  • the third shopping guide link is displayed at the bottom left of the live interface, the third shopping guide link has a special effect of flashing stars around the location of the live interface, and the second shopping guide link is displayed in the At the bottom left of the live interface, the first shopping guide link is displayed at the bottom left of the live interface.
  • the display positions of each shopping guide link in the live interface are from top to bottom: the third shopping guide link, the second shopping guide link, and the first shopping guide link.
  • the live broadcast interface is shown in Figure 5d.
  • the data information specifically displayed in the live interface of the shopping guide link can be added and deleted by the host according to the actual situation, and the arrangement position of each data information can also be set according to the actual situation.
  • the embodiment of the present invention does not Make a limit.
  • the shopping guide link is determined by determining the shopping guide link of the shopping guide link, and the shopping guide link is inserted into the live stream, so that the shopping guide link is displayed at a preset position on the live broadcast interface. Based on the embodiment of the present invention, the shopping guide link can be inserted into the live stream, so that the shopping guide link is displayed on the live broadcast interface.
  • FIG. 6 is a schematic flowchart of another method for shopping guide in a webcast room provided by an embodiment of the present invention, and the method includes the following steps:
  • S601 Start the live broadcast, and detect the facial feature data of the anchor during the live broadcast.
  • S601 the specific execution process and realization principle of S601 are consistent with the specific execution process and realization principle of S101 shown in FIG. 1, which can be referred to, and will not be repeated here.
  • S602 the specific execution process and implementation principle of S602 are consistent with the specific execution process and implementation principle of S102 shown in FIG. 1, which can be referred to, and will not be repeated here.
  • S603 Determine the type of the item located in the identification area, and if the item is a shopping guide product, obtain a shopping guide link corresponding to the shopping guide product.
  • S604 Insert the shopping guide link into the live stream so that the shopping guide link is displayed on the live broadcast interface.
  • the second preset facial feature data and the first facial feature data are different from each other.
  • the second preset facial feature data includes at least a facial contour feature data set.
  • the facial contour feature data set includes at least facial contour feature deformation data, such as mouth deformation data, eyebrow deformation data, and eye movement change data.
  • the facial contour feature deformation data can be a specific value or data, or can be a deformation data range.
  • the specific deformation data range can be set by the host according to the actual situation.
  • the second preset facial feature data includes a specific arc of the right eyebrow raised from 5° to 10°, and a specific arc of the mouth raised from 0° to 5°.
  • the current facial feature data identified by the host is that the radian of the right eyebrows is 6°, and the radian of the mouth is 2°.
  • the raised radian of the right eyebrows in the current facial feature data is 6°
  • the specific radian of the right eyebrows included in the second preset facial feature data is within the range of 5°-10°
  • the current facial features The mouth elevation arc of 2° in the data is within the range of 0°-5° of the specific curvature of the mouth elevation included in the second preset facial feature data. Therefore, it is considered that it is determined that the current facial feature data is changed to the second preset facial feature data, and the item recognition is turned off.
  • the embodiment of the present invention can actually be regarded as turning off the item recognition by changing the facial expression of the host, thereby exiting the shopping guide scene.
  • the specific facial contour feature may also be other facial contour features, or a combination of multiple facial contour features.
  • the item recognition when it is recognized that the current facial feature data of the host is changed to the first preset facial feature data during the live broadcast, the item recognition is turned on; the type of the item located in the recognition area is determined, if said When the item is a shopping guide product, the shopping guide link corresponding to the shopping guide product is obtained; the shopping guide link is inserted into the live stream so that the shopping guide link is displayed on the live broadcast interface; when the current facial feature data of the host is recognized during the live broadcast, it is changed to After the second preset facial feature data, object recognition is turned off.
  • the host does not need to manually start the push program, and the items in the host can be automatically guided according to the face expression changes of the host, and the corresponding shopping guide link is displayed in the live interface, reducing The difficulty of the host’s operation improves the convenience of the entire shopping guide.
  • an embodiment of the present invention also provides a corresponding shopping guide system for a webcast room. As shown in FIG. 7, it is a webcast room provided by an embodiment of the present invention.
  • the structure diagram of the shopping guide system the system includes:
  • the detection unit 100 is used to start the live broadcast, and detect the facial feature data of the host during the live broadcast.
  • the activation unit 200 is configured to activate the item recognition when the current facial feature data of the host is recognized to be changed to the first preset facial feature data during the live broadcast.
  • the obtaining unit 300 is configured to determine the type of the article located in the identification area, and if the article is a shopping guide commodity, obtain a shopping guide link corresponding to the shopping guide commodity.
  • the display unit 400 is configured to insert the shopping guide link into the live stream so that the shopping guide link is displayed on the live broadcast interface.
  • the item recognition when it is recognized that the current facial feature data of the host is changed to the first preset facial feature data during the live broadcast, the item recognition is turned on; the type of the item located in the recognition area is determined, if said The item is a shopping guide product, and the shopping guide link corresponding to the shopping guide product is obtained; the shopping guide link is inserted into the live stream so that the shopping guide link is displayed on the live broadcast interface.
  • the host does not need to manually start the push program, and the items in the host can be automatically guided according to the face expression changes of the host, and the corresponding shopping guide link is displayed in the live interface, reducing The difficulty of the host’s operation improves the convenience of the entire shopping guide.
  • FIG. 7 and FIG. 8 it is a schematic structural diagram of a shopping guide system for a webcast room provided by an embodiment of the present invention, and the activation unit 200 includes:
  • the detection module 201 is configured to detect the face contour of the host in real time during the live broadcast process, and collect current facial feature data of the host.
  • the comparison module 202 is configured to compare the current facial feature data with the first preset facial feature data.
  • the activation module 203 is configured to enable item recognition if the current facial feature data is the same as the first preset facial feature data.
  • the embodiment of the present invention by detecting the face contour of the host in real time during the live broadcast, and collecting the current facial feature data of the host; comparing the current facial feature data with the first preset facial feature data Comparison; if the current facial feature data is the same as the first preset facial feature data, turn on item recognition.
  • object recognition can be automatically turned on according to the current facial feature deformation of the host.
  • the host does not need to manually start the push program, and the objects in the host can be automatically checked according to changes in the host’s facial expressions.
  • the corresponding shopping guide link is displayed in the live broadcast interface, which reduces the difficulty of operation of the host and improves the convenience of the whole shopping guide.
  • FIG. 7 and FIG. 9 it is a schematic structural diagram of a shopping guide system for a webcast room provided by an embodiment of the present invention, and the acquiring unit 300 includes:
  • the monitoring module 301 is used to monitor in real time whether the items located in the identification area have a shopping guide mark.
  • the determining module 302 is configured to determine that the item is a shopping guide commodity if it is detected that the item has a shopping guide identifier.
  • the obtaining module 303 is configured to search for and obtain a shopping guide link corresponding to the shopping guide identifier in a database based on the shopping guide identifier.
  • the database at least prestores the shopping guide identifier, the shopping guide link, and the shopping guide identifier And the corresponding relationship between the shopping guide link.
  • the acquisition module 303 is further configured to determine the classification category of the shopping guide identifier, and based on the classification category, traverse the storage area of the database storing the classification category to find and obtain the shopping guide link corresponding to the shopping guide identifier .
  • real-time monitoring of whether an item located in the identification area has a shopping guide mark is performed; if it is detected that the item has a shopping guide mark, it is determined that the item is a shopping guide commodity; Obtain the shopping guide link corresponding to the shopping guide identifier. Based on the embodiment of the present invention, it is possible to find and obtain the shopping guide link corresponding to the shopping guide identifier based on the shopping guide identifier of the item.
  • FIG. 7 and FIG. 10 it is a schematic structural diagram of a shopping guide system for a webcast room provided by an embodiment of the present invention.
  • the display unit 400 includes:
  • the first information determining module 401 is configured to determine the data information of the shopping guide link, the data information includes display identification data, the network address information of the shopping guide product on a third-party platform, or the data information includes display identification data , The network address information of the shopping guide product on the third-party platform and the sample picture data corresponding to the shopping guide product.
  • the first display module 402 is configured to insert the shopping guide link into the live stream so that the shopping guide link is displayed at a preset position on the live interface.
  • the shopping guide link by determining the shopping guide link of the shopping guide link, the shopping guide link is inserted into the live stream, so that the shopping guide link is displayed at a preset position on the live broadcast interface. Based on the embodiment of the present invention, the shopping guide link can be inserted into the live stream so that the shopping guide link is displayed on the live broadcast interface.
  • FIG. 7 and FIG. 11 it is a schematic structural diagram of a shopping guide system for a webcast room provided by an embodiment of the present invention, and the display unit 400 includes:
  • the priority determining module 403 is used to determine the priority of each shopping guide link.
  • the second information determining module 404 is configured to determine the data information of the shopping guide link, the data information includes display identification data, the network address information of the shopping guide product on a third-party platform, or the data information includes display identification data , The network address information of the shopping guide product on the third-party platform and the sample picture data corresponding to the shopping guide product.
  • the second display module 405 is configured to insert the shopping guide links into the live stream based on the priority between the shopping guide links in the descending order of the priority, so that the shopping guide link is It is displayed at a preset position on the live broadcast interface, where the display mode of the shopping guide link is related to the priority.
  • the shopping guide link is determined by determining the shopping guide link of the shopping guide link, and the shopping guide link is inserted into the live stream, so that the shopping guide link is displayed at a preset position on the live broadcast interface. Based on the embodiment of the present invention, the shopping guide link can be inserted into the live stream so that the shopping guide link is displayed on the live broadcast interface.
  • FIG. 7 and FIG. 12 it is a schematic structural diagram of a shopping guide system for a webcast room provided by an embodiment of the present invention, and the system further includes:
  • the closing unit 500 is configured to close the item recognition after the current facial feature data of the anchor is recognized to be changed to the second preset facial feature data during the live broadcast.
  • the item recognition when it is recognized that the current facial feature data of the host is changed to the first preset facial feature data during the live broadcast, the item recognition is turned on; the type of the item located in the recognition area is determined, if said When the item is a shopping guide product, the shopping guide link corresponding to the shopping guide product is obtained; the shopping guide link is inserted into the live stream so that the shopping guide link is displayed on the live broadcast interface; when the current facial feature data of the host is recognized during the live broadcast, it is changed to After the second preset facial feature data, object recognition is turned off.
  • the host does not need to manually start the push program, and the items in the host can be automatically guided according to the changes in the host’s facial expressions, and the corresponding shopping guide link is displayed in the live interface.
  • the difficulty of operation of the anchor improves the convenience of the entire shopping guide.

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Abstract

本发明提供一种网络直播间导购方法及系统，当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；确定位于识别区域内的物品的类型，若物品为导购商品，获取导购商品对应的导购链接；将导购链接插入直播流，使导购链接显示于直播界面。基于本发明实施例，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动完成物品识别确定导购商品，并自动获取该导购商品对应的导购链接使其显示于直播界面中，从而降低主播的操作难度，提高整个导购的便捷性。

Description

一种网络直播间导购方法及系统
本申请要求于2019年05月28日提交的申请号为201910450897.0、发明名称为“一种网络直播间导购方法及系统”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及互联网技术领域，尤其涉及一种网络直播间导购方法及系统。
背景技术
随着互联网技术的迅速发展，网络直播作为互联网中的新潮应用，深受广大年轻用户的青睐。通过网络直播为广大观众导购商品，可以起到非常好的市场推广作用。
目前，在主播在网络直播间向观众推荐的导购商品都是预先设定好的，在直播的过程中通过手动的方式启动推送程序后，将导购信息推送给观众。然而，主播在启动推送程序前，需要快速准确地确定当前导购商品所对应的程序启动链接，该过程要求主播具有较强的配合度和操作性。由此可知，现有的网络直播间导购方案对主播的存在较大的操作要求，大大降低了整个导购的便捷性。
发明内容
有鉴于此，本发明实施例提供一种网络直播间导购方法及系统，以解决网络直播间导购方案对主播的操作要求过高的问题。
为实现上述目的，本发明实施例提供如下技术方案：
本发明实施例第一方面公开了一种网络直播间导购方法，所述网络直播间导购方法包括：
当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；
确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接；
将所述导购链接插入直播流，使所述导购链接显示于直播界面。
优选的，在上述网络直播间导购方法中，所述当直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据，开启物品识别，包括：
在直播过程中，实时检测主播的脸部轮廓，并采集所述主播的当前脸部特征数据；
将所述当前脸部特征数据与第一预设脸部特征数据进行比对；
若所述当前脸部特征数据与所述第一预设脸部特征数据相同，开启物品识别。
优选的，在上述网络直播间导购方法中，所述确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接，包括：
实时监测位于识别区域内的物品是否具有导购标识；
若检测到所述物品具有导购标识，确定所述物品为导购商品；
基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接，所述数据库中至少预先存储有所述导购标识、所述导购链接，以及所述导购标识和所述导购链接之间的对应关系。
优选的，在上述网络直播间导购方法中，若所述数据库分类存储于所述导购标识和所述导购链接，所述基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接，包括：
确定所述导购标识的分类类别，并基于所述分类类别，遍历所述数据库存储该分类类别的存储区域查找并获取所述导购标识对应的导购链接。
优选的，在上述网络直播间导购方法中，所述将所述导购链接插入直播流，使所述导购链接显示于直播界面，包括：
确定所述导购链接的数据信息，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据；
将所述导购链接插入直播流，使所述导购链接在直播界面的预设位置上显示。
优选的，在上述网络直播间导购方法中，若所述导购链接具有多个，所述将所述导购链接插入直播流，使所述导购链接显示于直播界面，包括：
确定各个导购链接之间的优先级；
获取所述各个导购链接的数据信息，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据；
基于所述各个导购链接之间的优先级，按照所述优先级由高至低的顺序，将所述各个导购链接插入所述直播流，使所述导购链接在直播界面的预设位置上显示，其中，所述导购链接的显示方式与所述优先级相关。
优选的，在上述网络直播间导购方法中，还包括：
当在直播过程中识别到所述主播的当前脸部特征数据变更为第二预设脸部特征数据后，关闭物品识别。
本发明实施例第二方面公开了一种网络直播间导购系统，所述网络直播间导购系统包括：
启动单元，用于当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；
获取单元，用于确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接；
显示单元，用于将所述导购链接插入直播流，使所述导购链接显示于直播界面。
本发明实施例第三方面公开了一种存储介质，所述存储介质包括存储的程序，其中，在所述程序运行时控制所述存储介质所在设备执行如上述本发明实施例第一方面公开的网络直播间导购方法。
本发明实施例第四方面公开了一种处理器，所述处理器用于运行程序，其中，所述程序运行时执行如上述本发明实施例第一方面公开的网络直播间导购方法。
基于上述本发明实施例提供的一种网络直播间导购方法及系统，当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；确定位于识别区域内的物品的类型，若物品为导购商品，获取导购商品对应的导购链接；将导购链接插入直播流，使导购链接显示于直播界面。基于本发明实施例，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动完成物品识别确定导购商品，并自动获取该导购商品对应的导购链接使其显示于直播界面中，从而降低主播的操作难度，提高整个导 购的便捷性。
附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明的实施例，对于本领域普通主播来讲，在不付出创造性劳动的前提下，还可以根据提供的附图获得其他的附图。
图1为本发明实施例提供的一种网络直播间导购方法的流程示意图；
图2为本发明实施例提供的另一种网络直播间导购方法的流程示意图；
图3为本发明实施例提供的另一种网络直播间导购方法的流程示意图；
图4a为本发明实施例提供的另一种网络直播间导购方法的流程示意图；
图4b为本发明实施例提供的另一种网络直播间的直播界面；
图4c为本发明实施例提供的另一种网络直播间的直播界面；
图4d为本发明实施例提供的另一种网络直播间的直播界面；
图4e为本发明实施例提供的另一种网络直播间的直播界面；
图4f为本发明实施例提供的另一种网络直播间的直播界面；
图5a为本发明实施例提供的另一种网络直播间导购方法的流程示意图；
图5b为本发明实施例提供的另一种网络直播间的直播界面；
图5c为本发明实施例提供的另一种网络直播间的直播界面；
图5d本发明实施例提供的另一种网络直播间的直播界面；
图6为本发明实施例提供的另一种网络直播间导购方法的流程示意图；
图7为本发明实施例提供的一种网络直播间导购系统的结构示意图；
图8为本发明实施例提供的另一种网络直播间导购系统的结构示意图；
图9为本发明实施例提供的另一种网络直播间导购系统的结构示意图；
图10为本发明实施例提供的另一种网络直播间导购系统的结构示意图；
图11为本发明实施例提供的另一种网络直播间导购系统的结构示意图；
图12为本发明实施例提供的一种网络直播间导购系统的结构示意图。
具体实施方式
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清 楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通主播在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
在本申请中，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、物品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、物品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、物品或者设备中还存在另外的相同要素。
如图1所示，为本发明实施例提供的一种网络直播间导购方法的流程示意图，所述方法包括如下步骤：
S101：开启直播，在直播过程中检测主播的脸部特征数据。
在S101中，所述脸部特征数据至少包括人脸轮廓特征数据集合，具体的，该人脸轮廓特征数据集合中至少包括嘴巴形变数据、眉毛形变数据、眼睛动作变化数据等人脸轮廓特征形变数据。
其中，所述人脸轮廓特征形变数据与人脸轮廓中具体的脸部特征形变之间的对应关系由主播根据实际情况进行设置。
S102：当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别。
在S102中，所述第一预设脸部特征数据至少包括人脸轮廓特征数据集合。具体的，该人脸轮廓特征数据集合中至少包括嘴巴形变数据、眉毛形变数据、眼睛动作变化数据等人脸轮廓特征形变数据。
其中，人脸轮廓特征形变数据可以为一个具体数值或数据，也可以为一个形变数据范围。具体的形变数据范围可由主播根据实际情况进行设置。在直播过程中，实时监测所述主播的当前脸部特征数据，当监测到所述当前脸部特征数据与所述第一预设脸部特征数据相同时，则确定所述直播的当前脸部特征数据变更为所述第一预设脸部特征数据，并开启物品识别。
在具体实现中，假设所述第一预设脸部特征数据包括左眼眉毛上扬的具体弧度为15°～20°，嘴巴上扬的具体弧度为10°～30°。在直播过程中，识别到主播的当前脸部特征数据为左眼眉毛上扬弧度为16°，嘴巴上扬的弧度为20°。此时，当前脸部特征数据中的左眼眉毛上扬弧度为16°位于第一预设脸部特征 数据所包括的左眼眉毛上扬的具体弧度为15°～20°范围内，当前脸部特征数据中的嘴巴上扬弧度为20°位于第一预设脸部特征数据所包括的嘴巴上扬的具体弧度为10°～30°范围内。由此，则认为确定当前脸部特征数据变更为所述第一预设脸部特征数据，并开启物品识别。
基于上述示例可知，本发明实施例实际上可以认为是通过主播脸部表情的变化来开启物品识别，从而进入导购场景。
需要说明的是，上述具体实现过程仅仅用于举例说明。具体的人脸轮廓特征也可以是其他人脸轮廓特征，或者多个人脸轮廓特征的结合。
S103：确定位于识别区域内的物品的类型，若物品为导购商品，获取导购商品对应的导购链接。
在S103中，所述识别区域指的是直播场景内的任意位置，所述任意位置可以由经由主播调整摄像设备改变。
优选的，识别区域可以位于直播场景的中央位置，也可以是直播场景的左侧位置，也可以是直播场景的右侧位置等具体位置，本发明实施例不做限定。
需要说明的是，所述导购商品的相关信息，则通过建立产品表进行预先存储。具体的，所述主播将所有的导购商品及其相关信息预先存储于产品表，并将所述产品表上传于数据库中。所述产品表中至少包括各个导购商品的导购标识、导购链接、及导购标识和导购链接的对应关系等信息。
其中，所述导购标识用于区分在识别区域内的物品是否为导购商品。
优选的，所述导购标识可以为具体商品名称或商品的品牌等。例如，导购标识为商品名称“护手霜”，当在物品识别过程中，识别到位于识别区域内的物品上具有“护手霜”字样，则认为该物品为导购商品。
所述导购标识也可以是具体物品的物品特征。例如，导购标识为“香蕉”的特征数据，当在物品识别过程中，识别到位于识别区域内的物品具有“香蕉”的部分特征数据或全部特征数据，则认为该物品为导购商品。
通常情况下，若采用物品的物品特征作为导购标识，则并不需要识别到的物品的特征数据完全与预先存储的物品的特征数据全部吻合，可选的，满足一半及一半以上即认为属于同一物品。
在具体实现中，物品特征可以通过拍摄物品图片获取，也就是说，预先存储对应物品的图片作为导购标识。
需要说明的是，具体的导购标识可由主播根据实际情况进行设置，本发明 实施例不做限定。
需要说明的是，所述导购链接具有多种数据信息。
可选的，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息。所述显示标识数据与所述导购商品在第三方平台的网络地址信息关联。
所述显示标识数据的具体表现形式可以为通用的显示标识，如购物车标识。也可以是物品名称，也可以为物品名称和通用的显示标识的组合。具体的可以由主播自由设置。
在具体实现中，当观看者点击购物车标识时，可以基于显示标识数据与导购商品在第三方平台的网络地址信息关联，跳转到该导购商品在第三方平台的购物界面。
可选的，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据。所述显示标识数据与所述导购商品在第三方平台的网络地址信息关联。所述导购商品对应的示例图片数据也与所述导购商品在第三方平台的网络地址信息关联。
所述显示标识数据的具体表现形式可以为通用的显示标识，如购物车标识。也可以由主播自由设置。导购商品对应的示例图片数据的具体表现形式为所述导购商品的示例图片。
在具体实现中，显示标识和所述导购商品的示例图片同时显示。当观看者点击购物车标识和/或所述导购商品的示例图片时，可以基于显示标识数据与导购商品在第三方平台的网络地址信息关联，跳转到所述导购商品在第三方平台的购物界面。
可选的，所述数据信息中还可以包括导购商品的价格数据、所述导购商品的产品说明信息、所述导购商品的购买记录数据等相关数据信息，本发明实施例不做限定。
需要说明的是，所述第三方平台包括但不限于是所述导购商品进行销售的购物平台。
在具体实现中，假设导购商品包括XXX牌的香蕉、QQQ牌的苹果、JJJ牌的鼠标、BBB牌的键盘。为各个导购商品建立产品表。所述产品表中，XXX牌的香蕉对应的导购标识包括“香蕉”的特征数据，对应的导购链接包括显示标识为“XXX牌香蕉标识”、网络地址为“www.XXX.com”、示例图片信息为“香蕉 图片”、商品名为“XXX牌的香蕉”；QQQ牌的苹果对应的导购标识包括“苹果”的特征数据，对应的导购链接包括显示标识为“QQQ牌苹果标识”、网络地址为“www.QQQ.com”、示例图片信息为“苹果图片”、商品名为“QQQ牌的苹果”；JJJ牌的鼠标对应的导购标识包括“鼠标”的特征数据，对应的导购链接包括显示标识为“JJJ牌鼠标标识”、网络地址为“www.JJJ.com”、示例图片信息为“鼠标图片”、商品名为“JJJ牌的鼠标”；BBB牌的键盘对应的导购标识包括“键盘”的特征数据，对应的导购链接包括显示标识为“BBB牌键盘标识”、网络地址为“www.BBB.com”、示例图片信息为“键盘图片”、商品名为“BBB牌的键盘”。所述产品表可参见表1。
表1：
Figure PCTCN2019120041-appb-000001
在具体实现中，假设导购商品包括XXX牌的香蕉、QQQ牌的香蕉、JJJ牌的香蕉。为各个所述导购商品建立产品表。所述产品表中，XXX牌的香蕉对应的导购标识包括“香蕉”的特征数据、“XXX牌”的特征数据，对应的导购链接包括显示标识为“购物车标识”、网络地址为“www.XXX.com”、示例图片信息为“香蕉图片”、商品名为“XXX牌的香蕉”；QQQ牌的香蕉对应的导购标识包括“香蕉”的特征数据、“QQQ牌”的特征数据，对应的导购链接包括显示标识为“购物车标识”、网络地址为“www.QQQ.com”、示例图片信息为“香蕉图片”、商品名为“QQQ牌的香蕉”；ZZZ牌的香蕉对应的导购标识包括“香蕉”的特征数据、“ZZZ牌”的特征数据，对应的导购链接包括显示标识为“购物车标识”、网络地址为“www.ZZZ.com”、示例图片信息为“香蕉图片”、商品名为“ZZZ 牌的香蕉”。所述产品表可参见表2。
表2：
Figure PCTCN2019120041-appb-000002
优选的，还可以在所述产品表中，依据导购商品的物品类型对所述各个导购商品的对应信息进行分类存储。
在具体实现中，假设导购商品包括XXX牌的香蕉、QQQ牌的苹果、JJJ牌的鼠标、BBB牌的键盘。对所述导购商品进行分类，并建立产品表，所述产品表可分为食品类型和电子设备类型。其中，XXX牌的香蕉和QQQ牌的苹果归属于食品类型，JJJ牌的鼠标和BBB牌的键盘归属于电子设备类型。所述产品表中，XXX牌的香蕉对应的导购标识包括“香蕉”的特征数据，对应的导购链接包括显示标识为“购物车标识”、网络地址为“www.XXX.com”、示例图片信息为“香蕉图片”、商品名为“XXX牌的香蕉”；QQQ牌的苹果对应的导购标识包括“苹果”的特征数据，对应的导购链接包括显示标识为“购物车标识”、网络地址为“www.QQQ.com”、示例图片信息为“苹果图片”、商品名为“QQQ牌的苹果”；JJJ牌的鼠标对应的导购标识包括“鼠标”的特征数据，对应的导购链接包括显示标识为“购物车标识”、网络地址为“www.JJJ.com”、示例图片信息为“鼠标图片”、商品名为“JJJ牌的鼠标”；BBB牌的键盘对应的导购标识包括“键盘” 的特征数据，对应的导购链接包括显示标识为“购物车标识”、网络地址为“www.BBB.com”、示例图片信息为“键盘图片”、商品名为“BBB牌的键盘”。所述产品表可参见表3。
表3：
Figure PCTCN2019120041-appb-000003
需要说明的是，上述具体实现过程仅仅用于举例说明。所述产品表中所存储的内容，主播可以根据需求进行删除产品和增加产品的操作，但所能进行的操作并不仅限于此。
S104：将导购链接插入直播流，使导购链接显示于直播界面。
在S104中，使所述导购链接显示于直播界面。具体的，在直播界面上可以显示导购链接的部分数据信息或者全部数据信息。例如，参见表4，可在直播界面上显示所述导购链接中的显示标识和示例图片信息，或，在直播界面上显示所述导购链接中的显示标识、网络地址和示例图片信息。
优选的，在将所述导购链接插入所述直播流的同时，将所述导购链接的显示时间数据插入所述直播流中，使得所述导购链接按照对应的显示时长显示于直播界面中。
需要说明的是，所述显示时间数据预先由主播根据实际情况进行设置并与 导购链接具体关联。结合上述表1-表3。所述显示时间数据可以同时存储于产品表中。也可以采用单独设置时间的方式由主播进行设置。
在具体实现中，假设第一导购链接对应第一显示时间数据，所述第一显示时间数据对应的显示时长为10S。将所述第一导购链接插入直播流后，所述第一导购链接显示于直播界面中，直至10S后，所述第一导购链接不再显示于所述直播界面中。
需要说明的是，可以为所述产品表中归属于同一类型的多个导购商品所对应的导购链接设置通用的显示时间数据。
在具体实现中，假设第一导购链接和第二导购链接都归属于产品表中的食品类型，第三导购链接和第四导购链接都归属于产品表中的电子设备类型。其中，与归属于食品类型的导购链接关联的第一显示时间数据所对应的显示时长为20S，与归属于电子设备类型的导购链接关联的第二显示时间数据所对应的显示时长为15S。将所述第一导购链接、第二导购链接、第三导购链接和第四导购链接插入直播流后，所述第一导购链接显示于直播界面中，直至20S后，所述第一导购链接不再显示于所述直播界面中；所述第二导购链接显示于直播界面中，直至20S后，所述第二导购链接不再显示于所述直播界面中；所述第三导购链接显示于直播界面中，直至15S后，所述第三导购链接不再显示于所述直播界面中；所述第四导购链接显示于直播界面中，直至15S后，所述第四导购链接不再显示于所述直播界面中。
需要说明的是，上述具体实现过程仅仅用于举例说明。
在本发明实施例中，开启直播，在直播过程中检测主播的脸部特征数据；当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；确定位于识别区域内的物品的类型，若物品为导购商品，获取导购商品对应的导购链接；将导购链接插入直播流，使导购链接显示于直播界面。基于本发明实施例，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动完成物品识别确定导购商品，并自动获取该导购商品对应的导购链接使其显示于直播界面中，从而降低主播的操作难度，提高整个导购的便捷性。
优选的，结合上述图1示出的S102，当直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据，开启物品识别。在具体实现中，参考图2， 为本发明实施例提供的另一种网络直播间导购方法的流程示意图，所述方法包括如下步骤：
S201：在直播过程中，实时检测主播的脸部轮廓，并采集主播的当前脸部特征数据。
在S201中，通过人脸表情识别技术实时检测主播的脸部轮廓，并采集所述主播的当前脸部特征数据。在本发明实施例中，所述人脸表情识别技术可以采用ARKit技术。
在具体实现中，采用ARKit技术，实时检测主播的脸部轮廓，采集所述主播的嘴巴形变的数据、眉毛形变的数据、及眼睛动作变化的数据。
需要说明的是，上述具体实现过程仅仅用于举例说明，所述当前脸部特征数据具体涉及的详细人脸轮廓特征可由主播根据实际情况进行选择，本发明实施例不做限定。
S202：将当前脸部特征数据与第一预设脸部特征数据进行比对。
在S202中，将当前脸部特征数据中的各个人脸轮廓特征形变数据与所述第一预设脸部特征数据中对应的人脸轮廓特征形变数据进行比对。
在具体实现中，所述第一预设脸部特征数据包括为嘴巴形变数据，所述嘴巴形变数据具体为嘴巴上扬弧度范围10°～20°。由此，判断主播的当前嘴巴上扬的弧度是否位于所述第一预设脸部特征数据中嘴巴上扬弧度范围10°～20°之内，并根据判断结果执行后续步骤。
需要说明的是，上述具体实现过程仅仅用于举例说明。
S203：若当前脸部特征数据与第一预设脸部特征数据相同，开启物品识别。
在S203中，结合S202的比对，若比对的结果是所述当前脸部特征数据与所述第一预设脸部特征数据相同，换而言之，所述主播当前的人脸轮廓特征形变数据分别位于第一预设脸部特征数据中的人脸轮廓特征形变数据之内，则开启物品识别。
在具体实现中，第一预设脸部特征数据中所设置的人脸轮廓特征形变包括眉毛上扬弧度范围10°～20°和嘴巴上扬弧度15°～30°。当检测到主播当前的眉毛上扬的弧度为15°，嘴巴上扬的弧度为25°。所述主播的当前的眉毛上扬的弧度15°位于所述第一预设脸部特征数据中眉毛上扬弧度范围10°～20°之内，所述主播的嘴巴上扬的弧度25°位于述第一预设脸部特征数据中嘴巴上扬弧度15°～30°范围内。由此，确定所述当前脸部特征数据与所述第一预设脸部 特征数据相同，并开启物品识别。
需要说明的是，上述具体实现过程仅仅用于举例说明。
在本发明实施例中，通过在直播过程中，实时检测主播的脸部轮廓，并采集所述主播的当前脸部特征数据；将所述当前脸部特征数据与第一预设脸部特征数据进行比对；若所述当前脸部特征数据与所述第一预设脸部特征数据相同，开启物品识别。基于本发明实施例，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动完成物品识别确定导购商品，并自动获取该导购商品对应的导购链接使其显示于直播界面中，从而降低主播的操作难度，提高整个导购的便捷性。
优选的，结合图1示出的S103，所述确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接，在具体实现中，参考图3，为本发明实施例提供的另一种网络直播间导购方法的流程示意图，所述方法包括如下步骤：
S301：实时监测位于识别区域内的物品是否具有导购标识。
在S301中，若位于识别区域内的物品具有导购标识，则执行步骤S302，否则继续进行监测。
在具体实现中，假设导购标识包括“YYY牌”的特征数据、“西瓜”的特征数据，当前位于识别区域内的物品为贴有“YYY牌”贴标的西瓜。利用Inceptionv3物品识别技术进行物品监测识别，检测出所述位于识别区域内的物品具有“西瓜”的特征数据，且识别出所述物品上贴有的标签具有“YYY牌”的特征数据。由此，确定所述当前位于识别区域内的物品具有导购标识。
在具体实现中，假设第一导购标识包括“香蕉”的特征数据、“XXX牌”的特征数据，第二导购标识包括“香蕉”的特征数据、“ZZZ牌”的特征数据。当前位于识别区域内的物品为贴有“YYY牌”标签的西瓜。利用Inceptionv3物品识别技术对所述物品进行监测识别，检测出所述物品具有“西瓜”的特征数据，且识别出所述物品上贴有的标签具有“YYY牌”的特征数据。由此，确定所述当前位于识别区域内的物品不具有导购标识。
需要说明的，上述具体实现过程仅仅用于举例说明。
S302：确定物品为导购商品。
在S302中，导购商品都预先由主播设置对应的导购标识，所述物品具有对 应的导购标识，则确定所述物品为导购商品。
在具体实现中，假设当前位于识别区域内的物品为香蕉，所述物品上贴有“YYY牌”的标签。第一导购商品对应的第一导购标识包括“XXX牌”的特征数据、“香蕉”的特征数据，第二导购商品对应的第二导购标识包括“WWW牌”的特征数据、“香蕉”的特征数据。对所述物品进行监测识别，检测出所述物品具有“香蕉”的特征数据，且识别出所述物品上贴有的标签具有“YYY牌”的特征数据。由此，确定所述物品不是导购商品。
需要说明的是，上述具体实现过程仅仅用于举例说明。
S303：基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接。
在S303中，所述数据库中至少预先存储有所述导购标识、所述导购链接，以及所述导购标识和所述导购链接之间的对应关系。
需要说明的是，为了便于在所述数据库中查找并获取所述导购标识对应的导购链接，根据导购商品的类别对各个所述导购标识和所述导购链接进行分类。
优选的，若所述数据库分类存储于所述导购标识和所述导购链接，则确定所述导购标识的分类类别，并基于所述分类类别，遍历所述数据库存储该分类类别的存储区域查找并获取所述导购标识对应的导购链接。
在具体实现中，假设数据库中存储的导购标识包括“香蕉”的特征数据、“苹果”的特征数据、“鼠标”的特征数据和“键盘”的特征数据，并根据导购商品的类别分为食品类型和电子设备类型。其中，“香蕉”和“苹果”归属于食品类型，“鼠标”和“键盘”归属于电子设备类型。
在具体实现中，假设当前所确定的物品对应的导购标识为“香蕉”的特征数据，确定所述对应的导购标识的类型为食品类型。遍历所述数据库存储食品类型的存储区域查找并获取与“香蕉”的特征数据所对应的导购链接。
需要说明的是，上述具体实现过程仅仅用于举例说明。
在本发明实施例中，通过实时监测位于识别区域内的物品是否具有导购标识；若检测到所述物品具有导购标识，确定所述物品为导购商品；基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接。基于本发明实施例，能够基于物品的导购标识，查找并获取所述导购标识对应的导购链接。
优选的，结合图1示出的S104，所述将所述导购链接插入直播流，使所述导 购链接显示于直播界面，在具体实现中，参考图4a，为本发明实施例提供的另一种网络直播间导购方法的流程示意图，所述方法包括如下步骤：
S401：确定导购链接的数据信息。
在S401中，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据。
需要说明的是，所述数据信息可以包括但不限于显示标识数据、所述导购商品在第三方平台的网络地址信息、所述导购商品对应的示例图片数据、所述导购链接在直播界面中所显示的时长数据、所述导购商品的价格数据、所述导购商品的产品说明信息、所述导购商品的购买记录数据、所述导购商品的商品名数据等相关数据信息，本发明实施例不做限定。
需要说明的是，所述第三方平台具体指的是所述导购商品进行销售的卖家平台。
S402：将导购链接插入直播流，使导购链接在直播界面的预设位置上显示。
在S402中，所述预设位置的具体位置可由主播根据实际情况进行设置，在本发明实施例中不做限定。
在具体实现中，假设第一导购链接包括显示标识数据为“购物车标识”、所述导购商品在第三方平台的网络地址信息为“www.XXX.com”和所述导购商品对应的示例图片数据为“香蕉图片”。所述第一导购链接显示在直播界面中的左下方。由此可知，所述直播界面左下方，显示有“购物车标识”、“香蕉图片”，所述直播界面如图4b所示。
在具体实现中，假设第二导购链接包括显示标识数据为“购物车标识”、所述导购商品在第三方平台的网络地址信息为“www.JJJ.com”、所述导购商品对应的示例图片数据为“香蕉图片”、所述导购商品的商品名数据为“JJJ牌香蕉”。所述第二导购链接显示在直播界面中的左下方。由此可知，所述直播界面左下方，显示有“购物车标识”、“香蕉图片”、“JJJ牌香蕉”，所述直播界面如图4c所示。
在具体实现中，假设第二导购链接包括显示标识数据为“购物车标识”、所述导购商品在第三方平台的网络地址信息为“www.JJJ.com”、所述导购商品对应的示例图片数据为“香蕉图片”、所述导购商品的商品名数据为“JJJ牌香蕉”、所述导购商品的购买记录数据为“565个用户购买此商品”。所述第二导购链接 显示在直播界面中的左下方。由此可知，所述直播界面左下方，显示有“购物车标识”、“香蕉图片”、“JJJ牌香蕉”、“565个用户购买此商品”，所述直播界面如图4d所示。
在具体实现中，假设第二导购链接包括显示标识数据为“购物车标识”、所述导购商品在第三方平台的网络地址信息为“www.JJJ.com”、所述导购商品对应的示例图片数据为“香蕉图片”、所述导购商品的商品名数据为“JJJ牌香蕉”、所述导购商品的购买记录数据为“565个用户购买此商品”、所述导购商品的价格数据为“8元/1斤”。所述第二导购链接显示在直播界面中的左下方。由此可知，所述直播界面左下方，显示有“购物车标识”、“香蕉图片”、“JJJ牌香蕉”、“565个用户购买此商品”、“8元/1斤”，所述直播界面如图4e所示。
在具体实现中，假设第二导购链接包括显示标识数据为“购物车标识”、所述导购商品在第三方平台的网络地址信息为“www.JJJ.com”、所述导购商品对应的示例图片数据为“香蕉图片”、所述导购商品的商品名数据为“JJJ牌香蕉”、所述导购商品的购买记录数据为“565个用户购买此商品”、所述导购商品的价格数据为“8元/1斤”、所述导购商品的产品说明信息为“JJJ牌香蕉好吃价不高”。所述第二导购链接显示在直播界面中的左下方。由此可知，所述直播界面左下方，显示有“购物车标识”、“香蕉图片”、“JJJ牌香蕉”、“565个用户购买此商品”、“8元/1斤”、“JJJ牌香蕉好吃价不高”，所述直播界面如图4f所示。
需要说明的是，上述具体实现过程中所涉及数据信息中的具体字符仅仅用于举例说明，具体字符可以采用字符形式或图片形式显示在所述直播界面中。所述导购链接中的数据信息可由主播根据实际情况进行设置，上述具体实现中涉及的数据信息可以任意组合、增加、删减，所述导购链接的在直播界面中的显示位置也可以根据实际情况进行选择。
在本发明实施例中，通过确定所述导购链接的导购链接，将所述导购链接插入直播流，使所述导购链接在直播界面的预设位置上显示。基于本发明实施例，能够将所述导购链接插入直播流，使所述导购链接显示于直播界面。
优选的，结合图4a示出的S402，所述主播可能会同时展示多个导购商品，故需要将多个导购链接插入直播流，使所述多个导购链接显示于直播界面。参考图5a，为本发明实施例提供的另一种网络直播间导购方法的流程示意图，所述方法包括如下步骤：
S501：确定各个导购链接之间的优先级。
在S501中，所述各个导购链接之间的优先级可由主播根据实际情况进行设置。在本发明实施例中，所述优先级可以根据导购商品的广告利润进行设置，所述广告利润越高的导购商品，对应的优先级越高。
需要说明的是，包含优先级的优先级数据可以同时存储于数据库的产品表中。也可以采用单独设置优先级的方式由主播进行设置。
在具体实现中，所述导购商品包括耳机、手机和电脑，其中，电脑价格为5000元，手机的价格为3000元，耳机的价格为1000元。根据导购商品的价格设置优先级，每增加1000元就提高一个优先级。由此，耳机的优先级为1，手机的优先级为3，电脑的优先级为5。
需要说明的是，上述具体实现过程仅仅用于举例说明。
S502：获取各个导购链接的数据信息。
在S502中，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据。
需要说明的是，所述数据信息可以包括但不限于显示标识数据、所述导购商品在第三方平台的网络地址信息、所述导购商品对应的示例图片数据、所述导购链接在直播界面中所显示的时长数据、所述导购商品的降价数据、所述导购商品的生产日期数据、所述导购商品的安全检测数据等相关数据信息，本发明实施例不做限定。
需要说明的是，所述第三方平台包括但不限于是所述导购商品进行销售的卖家平台。
S503：基于各个导购链接之间的优先级，按照优先级由高至低的顺序，将各个导购链接插入直播流，使导购链接在直播界面的预设位置上显示。
在S503中，所述导购链接的显示方式与所述优先级相关。可选的，优先级越高，所述导购链接的显示方式越突出。
需要说明的是，所述显示方式预先由主播根据实际情况进行设置并与导购链接具体关联。结合上述表1-表3。所述显示方式可以同时存储于产品表中。也可以采用单独设置时间的方式由主播进行设置。
在具体实现中，假设第一导购链接的优先级为1，第二导购链接的优先级为2，第三导购链接的优先级为3。此外，每一个优先级对应的在直播界面中的显 示时间都不一样。由此可知，所述第三导购链接显示在所述直播界面的左下方，持续显示15S；所述第二导购链接显示在所述直播界面的左下方，持续显示10S；所述第一导购链接显示在所述直播界面的左下方，持续显示5S。各个导购链接在直播界面中的显示位置由上至下分别是：所述第三导购链接、所述第二导购链接、所述第一导购链接。所述直播界面如图5b所示。
假设第一导购链接的优先级为1，第二导购链接的优先级为2，第三导购链接的优先级为3。此外，每一个优先级对应的在直播界面中的显示画面大小都不一样。由此可知，所述第三导购链接显示在所述直播界面的左下方，对应的画面大小最大；所述第二导购链接显示在所述直播界面的左下方，对应的画面大小适中；所述第一导购链接显示在所述直播界面的左下方，对应的画面大小最小。各个导购链接在直播界面中的显示位置由上至下分别是：所述第三导购链接、所述第二导购链接、所述第一导购链接。所述直播界面如图5c所示。
需要说明的是，优先级越高的导购链接对应显示方式越显眼。例如，所述导购链接在所述直播界面所处位置的周边可以增加动画特效，所述导购链接在直播界面中处于正中间的位置。
在具体实现中，假设第一导购链接的优先级为1，第二导购链接的优先级为2，第三导购链接的优先级为3。首先，将所述第二导购链接插入所述直播流中，其次，将所述第三导购链接插入所述直播流中，最后，将所述第一导购链接插入所述直播流中。所述第三导购链接的显示在所述直播界面的左下方，所述第三导购链接在所述直播界面所处位置的周边增加有星星闪烁特效，所述第二导购链接的显示在所述直播界面的左下方，所述第一导购链接的显示在所述直播界面的左下方。各个导购链接在直播界面中的显示位置由上至下分别是：所述第三导购链接、所述第二导购链接、所述第一导购链接。所述直播界面如图5d所示。
需要说明的是，上述具体实现过程仅仅用于举例说明。
需要说明的是，所述导购链接在直播界面中具体显示的数据信息可以由主播根据实际情况进行增加和删减，各个数据信息的排布位置也可以根据实际情况进行设置，本发明实施例不做限定。
在本发明实施例中，通过确定所述导购链接的导购链接，将所述导购链接插入直播流，使所述导购链接在直播界面的预设位置上显示。基于本发明实施例，能够将所述导购链接插入直播流，使所述导购链接显示于直播界面。
优选的，结合图1，参考图6，为本发明实施例提供的另一种网络直播间导购方法的流程示意图，所述方法包括如下步骤：
S601：开启直播，在直播过程中检测主播的脸部特征数据。
在S601中，S601的具体执行过程和实现原理与上述图1示出的S101的具体执行过程和实现原理一致，可参见，这里不再赘述。
S602：当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别。
在S602中，S602的具体执行过程和实现原理与上述图1示出的S102的具体执行过程和实现原理一致，可参见，这里不再赘述。
S603：确定位于识别区域内的物品的类型，若物品为导购商品，获取导购商品对应的导购链接。
在S603中，S603的具体执行过程和实现原理与上述图1示出的S103的具体执行过程和实现原理一致，可参见，这里不再赘述。
S604：将导购链接插入直播流，使导购链接显示于直播界面。
在S604中，S604的具体执行过程和实现原理与上述图1示出的S104的具体执行过程和实现原理一致，可参见，这里不再赘述。
S605：当在直播过程中识别到主播的当前脸部特征数据变更为第二预设脸部特征数据后，关闭物品识别。
在S605中，所述第二预设脸部特征数据与所述第一脸部特征数据互不相同。
在S605中，所述第二预设脸部特征数据至少包括人脸轮廓特征数据集合。具体的，该人脸轮廓特征数据集合中至少包括嘴巴形变数据、眉毛形变数据、眼睛动作变化数据等人脸轮廓特征形变数据。
其中，人脸轮廓特征形变数据可以为一个具体数值或数据，也可以为一个形变数据范围。具体的形变数据范围可由主播根据实际情况进行设置。在直播过程中，实时监测所述主播的当前脸部特征数据，当监测到所述当前脸部特征数据与所述第二预设脸部特征数据相同时，则确定所述直播的当前脸部特征数据变更为所述第二预设脸部特征数据，并关闭物品识别。
在具体实现中，假设所述第二预设脸部特征数据包括右眼眉毛上扬的具体弧度为5°～10°，嘴巴上扬的具体弧度为0°～5°。在直播过程中，识别到主播的当前脸部特征数据为右眼眉毛上扬弧度为6°，嘴巴上扬的弧度为2°。此时， 当前脸部特征数据中的右眼眉毛上扬弧度为6°位于第二预设脸部特征数据所包括的右眼眉毛上扬的具体弧度为5°～10°范围内，当前脸部特征数据中的嘴巴上扬弧度为2°位于第二预设脸部特征数据所包括的嘴巴上扬的具体弧度为0°～5°范围内。由此，则认为确定当前脸部特征数据变更为所述第二预设脸部特征数据，并关闭物品识别。
基于上述示例可知，本发明实施例实际上可以认为是通过主播脸部表情的变化来关闭物品识别，从而退出导购场景。
需要说明的是，上述具体实现过程仅仅用于举例说明。具体的人脸轮廓特征也可以是其他人脸轮廓特征，或者多个人脸轮廓特征的结合。
在本发明实施例中，当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接；将所述导购链接插入直播流，使所述导购链接显示于直播界面；当在直播过程中识别到主播的当前脸部特征数据变更为第二预设脸部特征数据后，关闭物品识别。基于本发明实施例，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动对所述主播中的物品进行导购，将对应的导购链接显示于直播界面中，降低主播的操作难度，提高整个导购的便捷性。
基于上述本发明实施例提供的一种网络直播间导购方法，本发明实施例还对应提供了一种网络直播间导购系统，如图7所示，为本发明实施例提供的一种网络直播间导购系统的结构示意图，所述系统包括：
检测单元100，用于开启直播，在直播过程中检测主播的脸部特征数据。
启动单元200，用于当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别。
获取单元300，用于确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接。
显示单元400，用于将所述导购链接插入直播流，使所述导购链接显示于直播界面。
在本发明实施例中，当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接；将所述导购 链接插入直播流，使所述导购链接显示于直播界面。基于本发明实施例，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动对所述主播中的物品进行导购，将对应的导购链接显示于直播界面中，降低主播的操作难度，提高整个导购的便捷性。
优选的，结合图7，参考图8，为本发明实施例提供的一种网络直播间导购系统的结构示意图，所述启动单元200包括：
检测模块201，用于在直播过程中，实时检测主播的脸部轮廓，并采集所述主播的当前脸部特征数据。
比对模块202，用于将所述当前脸部特征数据与第一预设脸部特征数据进行比对。
启动模块203，用于若所述当前脸部特征数据与所述第一预设脸部特征数据相同，开启物品识别。
本发明实施例中，通过在直播过程中，实时检测主播的脸部轮廓，并采集所述主播的当前脸部特征数据；将所述当前脸部特征数据与第一预设脸部特征数据进行比对；若所述当前脸部特征数据与所述第一预设脸部特征数据相同，开启物品识别。基于本发明实施例，能够实现依据主播当前的脸部特征形变自动开启物体识别，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动对所述主播中的物品进行导购，将对应的导购链接显示于直播界面中，降低主播的操作难度，提高整个导购的便捷性。
优选的，结合图7，参考图9，为本发明实施例提供的一种网络直播间导购系统的结构示意图，所述获取单元300包括：
监测模块301，用于实时监测位于识别区域内的物品是否具有导购标识。
确定模块302，用于若检测到所述物品具有导购标识，确定所述物品为导购商品。
获取模块303，用于基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接，所述数据库中至少预先存储有所述导购标识、所述导购链接，以及所述导购标识和所述导购链接之间的对应关系。
优选的，所述获取模块303，还用于确定所述导购标识的分类类别，并基于所述分类类别，遍历所述数据库存储该分类类别的存储区域查找并获取所述导 购标识对应的导购链接。
在本发明实施例中，通过实时监测位于识别区域内的物品是否具有导购标识；若检测到所述物品具有导购标识，确定所述物品为导购商品；基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接。基于本发明实施例，能够基于物品的导购标识，查找并获取所述导购标识对应的导购链接。
优选的，结合图7，参考图10，为本发明实施例提供的一种网络直播间导购系统的结构示意图，所述显示单元400包括：
第一信息确定模块401，用于确定所述导购链接的数据信息，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据。
第一显示模块402，用于将所述导购链接插入直播流，使所述导购链接在直播界面的预设位置上显示。
在本发明实施例中，通过确定所述导购链接的导购链接，将所述导购链接插入直播流，使所述导购链接在直播界面的预设位置上显示。基于本发明实施例，能够将所述导购链接插入直播流，使所述导购链接显示于直播界面。
优选的，结合图7，参考图11，为本发明实施例提供的一种网络直播间导购系统的结构示意图，所述显示单元400包括：
优先级确定模块403，用于确定各个导购链接之间的优选级。
第二信息确定模块404，用于确定所述导购链接的数据信息，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据。
第二显示模块405，用于基于所述各个导购链接之间的优先级，按照所述优先级由高至低的顺序，将所述各个导购链接插入所述直播流，使所述导购链接在直播界面的预设位置上显示，其中，所述导购链接的显示方式与所述优先级相关。
在本发明实施例中，通过确定所述导购链接的导购链接，将所述导购链接插入直播流，使所述导购链接在直播界面的预设位置上显示。基于本发明实施 例，能够将所述导购链接插入直播流，使所述导购链接显示于直播界面。
优选的，结合图7，参考图12，为本发明实施例提供的一种网络直播间导购系统的结构示意图，所述系统还包括：
关闭单元500，用于当在直播过程中识别到所述主播的当前脸部特征数据变更为第二预设脸部特征数据后，关闭物品识别。
在本发明实施例中，当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接；将所述导购链接插入直播流，使所述导购链接显示于直播界面；当在直播过程中识别到主播的当前脸部特征数据变更为第二预设脸部特征数据后，关闭物品识别。基于本发明实施例，在直播过程中，无需主播手动启动推送程序，即可根据主播的脸部表情变化自动对所述主播中的物品进行导购，将对应的导购链接显示于直播界面中，降低主播的操作难度，提高整个导购的便捷性。
本说明书中的各个实施例均采用递进的方式描述，各个实施例之间相同相似的部分互相参见即可，每个实施例重点说明的都是与其他实施例的不同之处。尤其，对于系统或系统实施例而言，由于其基本相似于方法实施例，所以描述得比较简单，相关之处参见方法实施例的部分说明即可。以上所描述的系统及系统实施例仅仅是示意性的，其中所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部模块来实现本实施例方案的目的。本领域普通主播在不付出创造性劳动的情况下，即可以理解并实施。
专业人员还可以进一步意识到，结合本文中所公开的实施例描述的各示例的单元及算法步骤，能够以电子硬件、计算机软件或者二者的结合来实现，为了清楚地说明硬件和软件的可互换性，在上述说明中已经按照功能一般性地描述了各示例的组成及步骤。这些功能究竟以硬件还是软件方式来执行，取决于技术方案的特定应用和设计约束条件。专业主播可以对每个特定的应用来使用不同方法来实现所描述的功能，但是这种实现不应认为超出本发明的范围。
对所公开的实施例的上述说明，使本领域专业主播能够实现或使用本发明。 对这些实施例的多种修改对本领域的专业主播来说将是显而易见的，本文中所定义的一般原理可以在不脱离本发明的精神或范围的情况下，在其它实施例中实现。因此，本发明将不会被限制于本文所示的这些实施例，而是要符合与本文所公开的原理和新颖特点相一致的最宽的范围。

Claims (10)

  1. 一种网络直播间导购方法，其特征在于，所述方法包括：
    当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；
    确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接；
    将所述导购链接插入直播流，使所述导购链接显示于直播界面。
  2. 根据权利要求1所述的方法，其特征在于，所述当直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据，开启物品识别，包括：
    在直播过程中，实时检测主播的脸部轮廓，并采集所述主播的当前脸部特征数据；
    将所述当前脸部特征数据与第一预设脸部特征数据进行比对；
    若所述当前脸部特征数据与所述第一预设脸部特征数据相同，开启物品识别。
  3. 根据权利要求1所述的方法，其特征在于，所述确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接，包括：
    实时监测位于识别区域内的物品是否具有导购标识；
    若检测到所述物品具有导购标识，确定所述物品为导购商品；
    基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接，所述数据库中至少预先存储有所述导购标识、所述导购链接，以及所述导购标识和所述导购链接之间的对应关系。
  4. 根据权利要求3所述的方法，其特征在于，若所述数据库分类存储于所述导购标识和所述导购链接，所述基于所述导购标识，在数据库中查找并获取所述导购标识对应的导购链接，包括：
    确定所述导购标识的分类类别，并基于所述分类类别，遍历所述数据库存储该分类类别的存储区域查找并获取所述导购标识对应的导购链接。
  5. 根据权利要求1所述的方法，其特征在于，所述将所述导购链接插入直播流，使所述导购链接显示于直播界面，包括：
    确定所述导购链接的数据信息，所述数据信息包括显示标识数据、所述导 购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据；
    将所述导购链接插入直播流，使所述导购链接在直播界面的预设位置上显示。
  6. 根据权利要求1所述的方法，其特征在于，若所述导购链接具有多个，所述将所述导购链接插入直播流，使所述导购链接显示于直播界面，包括：
    确定各个导购链接之间的优先级；
    获取所述各个导购链接的数据信息，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息，或，所述数据信息包括显示标识数据、所述导购商品在第三方平台的网络地址信息和所述导购商品对应的示例图片数据；
    基于所述各个导购链接之间的优先级，按照所述优先级由高至低的顺序，将所述各个导购链接插入所述直播流，使所述导购链接在直播界面的预设位置上显示，其中，所述导购链接的显示方式与所述优先级相关。
  7. 根据权利要求1-6中任一项所述的方法，其特征在于，还包括：
    当在直播过程中识别到所述主播的当前脸部特征数据变更为第二预设脸部特征数据后，关闭物品识别。
  8. 一种网络直播间导购系统，其特征在于，包括：
    启动单元，用于当在直播过程中识别到主播的当前脸部特征数据变更为第一预设脸部特征数据时，开启物品识别；
    获取单元，用于确定位于识别区域内的物品的类型，若所述物品为导购商品，获取所述导购商品对应的导购链接；
    显示单元，用于将所述导购链接插入直播流，使所述导购链接显示于直播界面。
  9. 根据权利要求8所述的系统，其特征在于，所述启动单元包括：
    检测模块，用于在直播过程中，实时检测主播的脸部轮廓，并采集所述主播的当前脸部特征数据；
    比对模块，用于将所述当前脸部特征数据与第一预设脸部特征数据进行比对；
    启动模块，用于若所述当前脸部特征数据与所述第一预设脸部特征数据相同，开启物品识别。
  10. 一种处理器，其特征在于，所述处理器用于运行程序，其中，所述程序运行时执行如权利要求1-7中任一项所述的网络直播间导购方法。
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