WO2020108150A1 - 信息处理方法和装置 - Google Patents

信息处理方法和装置 Download PDF

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Publication number
WO2020108150A1
WO2020108150A1 PCT/CN2019/111573 CN2019111573W WO2020108150A1 WO 2020108150 A1 WO2020108150 A1 WO 2020108150A1 CN 2019111573 W CN2019111573 W CN 2019111573W WO 2020108150 A1 WO2020108150 A1 WO 2020108150A1
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WO
WIPO (PCT)
Prior art keywords
user
electronic tag
information
server
store
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PCT/CN2019/111573
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English (en)
French (fr)
Inventor
周乐
尹欢密
陈力
吴军
Original Assignee
阿里巴巴集团控股有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 阿里巴巴集团控股有限公司 filed Critical 阿里巴巴集团控股有限公司
Priority to SG11202101538TA priority Critical patent/SG11202101538TA/en
Publication of WO2020108150A1 publication Critical patent/WO2020108150A1/zh
Priority to US17/172,569 priority patent/US11151619B2/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K17/00—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations
    • G06K17/0022—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device
    • G06K17/0029—Methods or arrangements for effecting co-operative working between equipments covered by two or more of main groups G06K1/00 - G06K15/00, e.g. automatic card files incorporating conveying and reading operations arrangements or provisious for transferring data to distant stations, e.g. from a sensing device the arrangement being specially adapted for wireless interrogation of grouped or bundled articles tagged with wireless record carriers
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0283—Price estimation or determination
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G06F16/9554—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL] by using bar codes
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code
    • G06K19/06009—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking
    • G06K19/06037—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code with optically detectable marking multi-dimensional coding
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00—Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/10009—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves
    • G06K7/10297—Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves arrangements for handling protocols designed for non-contact record carriers such as RFIDs NFCs, e.g. ISO/IEC 14443 and 18092
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/03—Credit; Loans; Processing thereof

Definitions

  • the present invention generally relates to information processing methods, and particularly relates to information transfer using NFC technology.
  • Amazon proposed to use a combination of cameras and various sensors on the shelves to identify what commodities the user took and complete the deduction at the outgoing link.
  • this solution requires sensors to be installed in all stores, which requires a lot of store renovation, high cost, and high promotion threshold.
  • An offline entity for example, a supermarket pays for the product by scanning the code.
  • the user finds the product he wants to buy, opens "scan”, finds the barcode area of the commodity, and scans the barcode.
  • scans finds the barcode area of the commodity.
  • An unmanned clearing desk is set up at the cash register.
  • the user places the goods on a sinking RFID reading desk, and the order details are displayed on the screen.
  • the user selects the settlement method and can use the card swipe or scan code to pay. If scanning the code to pay, the user takes out the mobile phone to open Alipay, displays the payment code, picks up the scanning gun on the side and operates the scanning code to complete the payment.
  • the payment process still requires the user to take out a mobile phone or a credit card to complete a payment process, which will still cause queuing problems.
  • RFID tags are used for commodity identification, and biometrics are used for payment.
  • biometrics are used for payment.
  • RFID needs to be transformed in the supply chain, and the cost is high. At the same time, the accuracy rate has not yet reached the level of commercialization.
  • the present invention provides a method for efficiently generating orders by itself.
  • the invention provides an information processing method, including:
  • the entity information includes commodity information.
  • the commodity information includes commodity ID and commodity price.
  • the entity information includes a store ID.
  • the method further includes sending an inquiry message to the server, where the inquiry message includes the product ID, the store ID, and the number of required products.
  • the method further includes receiving a prompt signal together with the entity information.
  • the prompt signal is an audio or vibration signal.
  • the invention also provides a device for information processing, including:
  • NFC module which is configured to obtain entity information on the electronic tag through NFC communication
  • a storage module configured to store the entity information
  • An application module configured to initiate payment based on the entity information.
  • the entity information includes commodity information.
  • the commodity information includes commodity ID and commodity price.
  • the entity information includes a store ID.
  • the device further includes a transceiver, which is configured to send a query message to the server, the message including a product ID, a store ID, and the required number of products.
  • a transceiver configured to send a query message to the server, the message including a product ID, a store ID, and the required number of products.
  • the device further includes a transceiver configured to receive a prompt signal along with the entity information.
  • the prompt signal is an audio or vibration signal.
  • the present invention further provides an apparatus for information processing, including:
  • a memory arranged to store computer-executable instructions, which when executed, causes the processor to perform the following operations:
  • the entity information includes commodity information.
  • the commodity information includes commodity ID and commodity price.
  • the entity information includes a store ID.
  • the executable instruction further causes the processor to send a query message to the server, the message including a commodity ID, a shop ID, and the required number of commodities.
  • the executable instruction further causes the processor to receive a prompt signal together with the entity information.
  • the prompt signal is an audio or vibration signal.
  • the present invention has the following advantages:
  • the cost is low, just place the electronic label near the goods, the cost of the merchant's transformation is low, and it is easy to promote.
  • the user is easy to operate, and only need to touch the electronic label with the terminal to add the goods to the shopping cart. Compared with the existing barcode scanning shopping, the operation is simplified and the user experience is improved.
  • FIG. 1 is an architecture of a system according to aspects of the present invention.
  • FIG. 2 is a composition block diagram of an electronic tag 200 according to aspects of the present invention.
  • FIG. 3 is a composition block diagram of the terminal 300 according to aspects of the present invention.
  • FIG. 4 is a schematic diagram of acquiring commodity information through NFC according to various aspects of the present invention.
  • FIG. 5 is a message flow diagram of a method for generating orders using NFC self-help according to various aspects of the present invention.
  • FIG. 6 shows an example of an interface for a user to enter a shop applet.
  • FIG. 7 is a flowchart of a method of self-service order generation performed by a terminal according to aspects of the present invention.
  • FIG. 8 shows a message flow diagram of a credit-based verification method according to aspects of the present invention.
  • FIG. 9 shows a personalized association recommendation method according to an aspect of the present invention.
  • FIG. 10 shows a personalized association recommendation method according to another aspect of the present invention.
  • FIG. 11 shows a personalized association recommendation method according to yet another aspect of the present invention.
  • FIG. 12 shows a flowchart of a method for self-service order generation according to various aspects of the present invention.
  • FIG. 13 shows a flowchart of a method for credit-based verification according to aspects of the present invention.
  • FIG. 14 shows a personalized association recommendation method performed by a server according to aspects of the present invention.
  • FIG. 15 shows a personalized association recommendation method performed by the first electronic tag according to aspects of the present invention.
  • 16A-C show a flowchart of a method of offline shopping and personalized recommendation according to various aspects of the present invention.
  • FIG. 17 shows a screen display of credit-based verification according to an aspect of the present invention.
  • NFC Near Field Communication
  • M2M Machine to Machine
  • NFC NFC detection areas of the two terminals.
  • the distance between the two areas should not be too far (usually within 10 cm).
  • the NFC module recognizes the other party's electronic tags for pairing. After the pairing is successful, a connection is established for information transfer.
  • NFC has the following three working modes:
  • Active mode In active mode, the NFC device can act as a card reader, sending out a radio frequency field to identify and read/write information from other NFC devices.
  • Passive mode In passive mode, the NFC device is simulated as a card, and only responds passively in the RF field sent by other devices. The information is read and written.
  • Two-way mode In the two-way mode, both sides of the NFC terminal actively send out radio frequency to establish point-to-point communication. In other words, both NFC devices are in the active mode.
  • the invention proposes an electronic tag, which has an NFC function.
  • NFC-capable terminals can acquire information by conducting NFC communication with electronic tags to conduct transactions.
  • FIG. 1 is an architecture of a system according to aspects of the present invention.
  • the system may include an electronic tag 101, a terminal 102, an NFC receiver 103, and a server cluster 104.
  • the electronic tag 101 is disposed beside the corresponding commodity on the shelf, and each electronic tag may correspond to one commodity.
  • the electronic tag 101 may be written with relevant information such as store information, product information, label information, preferential information, etc. in advance.
  • the store information may include a store ID (identifier), a store payment account number, and so on.
  • the commodity information may include commodity ID, commodity name, specification, price, etc.
  • the tag information may include a tag ID, a tag position, etc., where the tag position may be a specific position of the tag in the store, such as which row and column in which shelf.
  • the preferential information may include information about a combination of preferential commodities related to the commodity.
  • the electronic tag 101 may have an NFC function, and may perform NFC communication with other devices (such as a terminal) in an active mode, a passive mode, and/or a bidirectional mode.
  • the electronic tag also has a wireless communication function and can communicate with the server cluster 104.
  • the electronic tag 101 can also have wireless communication capabilities and can perform wireless communication with a remote server.
  • the electronic tag 101 may take the form of an LCD screen, a segment code electronic paper screen, and a dot matrix electronic paper screen.
  • the electronic label 101 may also be referred to herein as an electronic shelf label or label.
  • the terminal 102 may be a mobile terminal (for example, a mobile phone) having a wireless communication function and an NFC function.
  • the terminal may also be referred to as a mobile terminal, an intelligent terminal, a user terminal, a client, and so on.
  • the NFC receiver 103 can be placed near the cash register and has an NFC function and a wireless communication function.
  • the NFC receiver 103 can read the information in the terminal 102 through NFC communication. For example, when the user needs to leave the store after completing self-service settlement, the terminal may be brought close to the NFC receiver 103 and the user's settlement information may be sent to the NFC receiver 103.
  • the NFC receiver 103 can transmit the read information to the server cluster 104 through the wireless network.
  • the NFC receiver 103 may also be a scanner, which will be described in detail below.
  • the server cluster 104 may include a store server, a payment server, a credit server, etc., or any combination thereof. Details about the various servers in the server cluster are explained below.
  • FIG. 2 is a composition block diagram of an electronic tag 200 according to aspects of the present invention.
  • the electronic tag 200 may include an NFC module 201, a storage module 202, a transceiver module 203, and an interface module 204.
  • the NFC module 201 can be used for NFC communication with NFC-enabled devices. For example, when a terminal with an NFC function is close to the electronic tag 200, the terminal may perform information transfer with the electronic tag 200 in an active mode, a passive mode, and/or a bidirectional mode.
  • the NFC module 201 can also be used for writing information. For example, a worker may use an NFC-enabled device to write information to the electronic tag 200 through communication with the NFC module 201.
  • the storage module 202 can store store information (for example, store ID, store collection account, etc.), product information (for example, product ID, product name, specifications, price, etc.), tag information (for example, tag ID, tag location, etc.), Preferential information (for example, the associated electronic tags in the preferential merchandise portfolio), and so on.
  • store information for example, store ID, store collection account, etc.
  • product information for example, product ID, product name, specifications, price, etc.
  • tag information for example, tag ID, tag location, etc.
  • Preferential information for example, the associated electronic tags in the preferential merchandise portfolio
  • the transceiver module 203 can be used to communicate with servers and/or other electronic tags in a server cluster through a wireless network. For example, you can query the server for product inventory, receive product update information and/or credit update information from the server, send user IDs and electronic tag IDs to the server for recommendations, receive control signals from the server or terminal, and report equipment failures to the server and many more. As explained in detail below.
  • the interface module 204 can be used to interface with other devices, such as a mobile computing device, for writing related information (eg, electronic tag information, commodity information, etc.).
  • related information eg, electronic tag information, commodity information, etc.
  • FIG. 3 is a composition block diagram of the terminal 300 according to aspects of the present invention.
  • the terminal 300 may include an NFC module 301, an application (APP) module 302, a storage module 303, and a transceiver module 304.
  • APP application
  • storage module 303 storage module
  • transceiver module 304 transceiver
  • the NFC module 301 is used for NFC communication with an electronic tag and/or an NFC receiver.
  • the NFC module 301 can read the corresponding information in the electronic tag through NFC communication and pass the information to the APP module 302 for subsequent processing.
  • the NFC module 301 can also send the information (eg, user ID, etc.) stored in the storage module to the electronic tag.
  • the NFC module 301 can also send a verification request to the NFC receiver. As described in detail below.
  • the APP module 302 can perform APP related processing.
  • the APP module 302 may implement operations such as receiving product information from the NFC module 301 to add products to a shopping cart, delete products, and settle payments.
  • the storage module 303 may store related information, for example, user information (user ID), commodity information received from electronic tags, store information, tag information, order information, user credit information, recommendation information, and so on.
  • the transceiver module 304 can perform wireless communication with the servers in the server cluster, for example, send an inventory query request to the server, receive credit update information from the server, a recommendation message, and so on.
  • the invention proposes a method for acquiring commodity information through near field communication (NFC, Near Field Communication) technology for self-service order generation.
  • NFC Near Field Communication
  • FIG. 4 is a schematic diagram of acquiring commodity information through NFC according to various aspects of the present invention.
  • an electronic label corresponding to the product is provided on the product shelf.
  • the electronic tag may be written with store information, commodity information, etc. in advance. For example, when an electronic tag is placed next to an associated product, store information and product information can be written in the electronic tag.
  • the merchandise information can be updated in the electronic tag when the merchandise at the location of the electronic tag is replaced or when the electronic tag is replaced.
  • the electronic tag can interact with the NFC module of the terminal through the NFC mechanism and can communicate with the server through the wireless network.
  • the NFC module can be in the form of an NFC tag, for example, it can be attached to the back of an electronic tag.
  • Figure 4 shows the scenario where the NFC tag is attached to the back of the electronic tag.
  • the NFC module can also be built inside the electronic tag.
  • the store information may include a store ID, a store collection account, etc.
  • the user can use the terminal to send the shop ID (for example, the shop ID obtained from the electronic tag) to the server, and the product information (product ID) To query the server if there is enough inventory in the store.
  • the server may return a feedback signal to the terminal whether there is sufficient inventory.
  • the commodity information may include commodity ID, commodity name, specification, commodity price, etc.
  • the writing and updating of information in the electronic tag can be written and updated through NFC communication (for example, through a terminal with NFC function), written and updated by a server through a wireless network, or written and updated by a device through an interface module.
  • the terminal When the terminal is close to the electronic tag, information can be read from the electronic tag through NFC, for example, store information and product information.
  • the terminal When the terminal successfully reads the relevant information, the terminal may send out a prompt signal, such as a prompt sound (a "drop" sound) or a vibration of the mobile phone, to remind the user that the product is successfully added to the shopping cart.
  • a prompt signal such as a prompt sound (a "drop" sound) or a vibration of the mobile phone, to remind the user that the product is successfully added to the shopping cart.
  • the terminal adds the goods to the virtual shopping cart.
  • FIG. 5 is a message flow diagram of a method for generating orders using NFC self-help according to various aspects of the present invention.
  • the user enters the store, opens a terminal application (APP), and enters the applet interface corresponding to the store.
  • the applet can be accessed by scanning the code, or it can be accessed through a fixed entry in the main APP.
  • FIG. 6 shows an example of an interface for a user to enter a shop applet.
  • the user brings the terminal closer to the electronic tag of the product of interest.
  • the electronic tag transmits its stored product-related information (store information, product information, etc.) to the terminal through NFC communication.
  • the electronic tag also sends a prompt signal to the terminal to remind the user of the successful acquisition of relevant information/successful addition of the product to the shopping cart.
  • the terminal may query the server (eg, store server, cloud server).
  • server eg, store server, cloud server.
  • the user can use the terminal to send the store ID (for example, the store ID obtained from the electronic tag) and the product ID to the server to query the server Is there enough inventory in this shop?
  • the store ID for example, the store ID obtained from the electronic tag
  • the terminal adds the corresponding commodity to the virtual shopping cart in response to receiving the information from the electronic tag.
  • the terminal generates an order in the APP.
  • the user can add multiple same or different products by repeating the action of bringing the terminal closer to the electronic label, or can enter the shopping cart page and perform manual number/add/delete editing, which corresponds to taking multiple products or putting them back , Which ultimately generates an order.
  • the payment is made on the terminal.
  • FIG. 7 is a flowchart of a method of self-service order generation performed by a terminal according to aspects of the present invention.
  • step 701 the user opens a terminal application (APP) and enters the applet interface corresponding to the store.
  • the applet can be accessed by scanning the code, or it can be accessed through a fixed entry in the main APP.
  • step 702 the terminal is brought close to the electronic tag of the product of interest, and the product related information (for example, store information, product information, etc.) stored on the electronic tag is acquired through NFC.
  • the product related information for example, store information, product information, etc.
  • the terminal may query the server (eg, store server, cloud server).
  • the server eg, store server, cloud server.
  • the user can query whether there is inventory in the store.
  • the order is self-generated in the APP.
  • step 705 payment is made on the terminal.
  • a settlement file is generated on the terminal, and the settlement file includes the user ID, the settlement amount, order details, and the credit score of the user ID.
  • the solution for generating orders by self-help provided by the present invention has at least the following advantages:
  • the cost is low, just place the electronic label near the goods, the cost of the merchant's transformation is low, and it is easy to promote.
  • the user is easy to operate, and only need to touch the electronic label with the terminal to add the goods to the shopping cart. Compared with the existing barcode scanning shopping, the operation is simplified and the user experience is improved.
  • the user terminal can query the product status (for example, inventory) through an electronic tag, which improves efficiency compared with the previous need for supermarket staff to query inventory.
  • product status for example, inventory
  • the invention also proposes a credit-based verification method.
  • the user In the existing physical store scan code payment scheme, the user often needs to check the completion of the code scan by the cashier. In this way, the physical store still faces the problems of high labor costs and low profits, and it will still cause queuing. If there is no verification, there is a problem of high theft rate.
  • the credit-based verification method proposed by the present invention adopts different verification strategies for users through their credit scores. Further, the NFC receiver can receive the user's verification request through NFC communication, simplifying the user's operation and improving the verification efficiency.
  • a settlement file may be generated on the terminal.
  • the settlement file may include the user ID, settlement amount, order details, and credit score corresponding to the user ID.
  • the credit score is used to indicate the user's credit rating. Generally speaking, the higher the credit score of the user account, the better the credit of the user, and the lower the probability of user default and fraud.
  • the terminal may be close to the NFC receiver at the outlet of the store, and the above settlement file is transmitted to the NFC receiver through NFC communication.
  • the NFC receiver receives the user's settlement file and transmits it to the cloud server through a wireless or wired network.
  • the cloud server compares the user's credit score with the threshold, and determines the verification strategy based on the result of the comparison.
  • the cloud server may send a release control signal to the merchant server to instruct the release user.
  • the merchant server can instruct to open the gate at the exit, and the user can leave the store directly.
  • the cloud server may send a manual verification control signal to the merchant server. Without opening the gate, the merchant server sends a signal to the cashier and instructs the cashier to check the order. If the order is correct, the gate will be opened and the user can leave.
  • the cloud server can use the information in the settlement file from the NFC receiver to update its database. Specifically, the cloud server may increase the user's credit score to obtain the updated credit score and update it in its memory.
  • the cloud server stores the user's credit score.
  • the NFC receiver can only transmit the user ID to the cloud server.
  • the cloud server queries the user's credit score in its database based on the user ID And increase and update accordingly. In this case, users do not need to provide their own credit score.
  • the cloud server may send the user ID and the updated credit score and/or the increased value of the credit score (eg, +1) to the merchant server.
  • the merchant server may display the user ID of the user on the screen of the store, and the increase in the credit score of the user ID. For example, you can display the increase in credit value in the form of a credit tree and prompt the user to leave the store directly.
  • the user ID may be displayed in a desensitized manner to protect user privacy, that is, to hide sensitive information of the user ID. For example, some characters can be selected for * treatment. For example, if a user ID is: MissWang, it can be desensitized and displayed as: M******g. Figure 17 shows this screen display.
  • the cloud server can also send the user's updated (increased) credit score to the terminal's APP to update on the client.
  • FIG. 8 shows a message flow diagram of a credit-based verification method according to aspects of the present invention.
  • the user brings the terminal close to the NFC receiver at the outlet of the store, and sends a verification request to the NFC receiver through NFC communication.
  • the verification request may include the user's settlement file, including the user ID, settlement amount, order details, and so on.
  • the settlement file may also include the user's credit score.
  • the NFC receiver forwards the verification request to the cloud server.
  • the cloud server compares the user's credit score with a threshold.
  • the cloud server obtains the user's credit score from the received settlement file.
  • the settlement file may not include the user's credit score, but the cloud server looks up the corresponding credit score in its memory through the user ID in the settlement file.
  • the cloud server determines the verification strategy according to the comparison result of 803.
  • the cloud server determines the verification strategy as that the user directly leaves the store.
  • the cloud server determines that the verification strategy requires manual verification of the order, and if the order is correct, the user is left.
  • the threshold of the credit score can be specified by the merchant.
  • the cloud server updates the data according to the received settlement information. For example, the user's credit score can be increased.
  • the cloud server sends a control signal to the merchant server.
  • the cloud server may send a release control signal to the merchant server to instruct the release user.
  • the cloud server sends a manual verification control signal to the merchant server.
  • the merchant server may adopt different verification strategies according to the received control signal.
  • the merchant server can instruct to open the gate at the exit, and the user can leave the store directly.
  • the merchant server may instruct to display the user ID of the user on the screen, and increase the credit score of the user ID.
  • the increase value of the credit value can be displayed in the form of a credit tree, and the user is prompted to leave the store directly.
  • the instruction does not open the gate first, and the merchant server sends a signal to the cash register to instruct the cashier to verify the order. If the order is correct, the gate will be opened and the user can leave.
  • the cloud server may send the user's updated credit score to the terminal's APP to update on the client.
  • step 806 may also be performed before step 805 or after step 808.
  • the user's settlement information may not be transmitted to the receiver through NFC communication.
  • the user terminal may generate a graphic code (for example, a two-dimensional code) after payment, and the graphic code embeds settlement information including the user's user ID, settlement amount, order details, and credit score of the user ID.
  • the merchant reads the settlement information on the terminal through the barcode scanning device, and then executes steps 802-808 in FIG. 8.
  • the credit score may also be other values that characterize the user's ability to perform.
  • the credit score can be replaced with the user's points in the merchant.
  • the operation of the cloud server can be incorporated into the merchant server.
  • the merchant server determines the verification strategy based on whether the user's points are higher than the threshold.
  • the credit-based verification solution proposed by the present invention has at least the following advantages:
  • the increase of credit value is displayed to the user through the screen, and the user is prompted to leave the store directly, which improves the user's experience.
  • a further aspect of the present invention provides a method for personalized association recommendation.
  • the user's location can be known through the terminal's GPS function, so as to recommend the user to the product.
  • the GPS function may not be used indoors, and the positioning accuracy is not high, the product recommendation is not accurate enough.
  • the present invention provides a method for providing personalized association recommendations through electronic tags.
  • the present invention establishes a database related to electronic tags in a server, and the location of each electronic tag (for example, in the form of a map) is stored in the database.
  • the server searches the position of the electronic tag according to the electronic tag ID in the recommendation request, and determines whether there are recommendable products near the electronic tag.
  • FIG. 9 shows a personalized association recommendation method according to an aspect of the present invention.
  • the server creates an electronic tag database, and each entry of the electronic tag database includes an electronic tag ID, an electronic tag location, and an associated commodity ID.
  • Table 1 below illustrates examples of entries in the electronic tag database.
  • Tag ID 1 Label position 1 Product ID 1 ...
  • Tag ID 2 Label position 2 Product ID 2 ... ... ... ... ... ...
  • the electronic tag When the electronic tag is initially placed on the shelf or the information therein is updated, the electronic tag (referred to herein as the original electronic tag) may be written into the electronic tag ID, electronic tag location information, and associated commodity ID. The electronic tag may then transmit a tag update message to the server, the tag update message including the electronic tag ID, the electronic tag location information, and the associated commodity ID.
  • the server stores the received electronic tag ID, electronic tag location information, and associated commodity ID in the database or updates the information of the corresponding electronic tag entry in the database.
  • the tag location and the associated commodity ID may also be input to the server by the staff when placing the electronic tag, or a positioning module may be provided in the electronic tag, and the positioning module determines its position and sends it to the server.
  • the terminal approaches the electronic tag and reads the electronic tag ID and other information (eg, product information, store information, etc.) through NFC communication.
  • other information eg, product information, store information, etc.
  • the electronic tag may pass the electronic tag ID to the terminal.
  • the terminal may transmit a recommendation request to the server in response to receiving the electronic tag ID.
  • the recommendation request may include the user ID and the electronic tag ID stored on the terminal.
  • the server uses the shelf label ID in the received recommendation request to search in the database to determine the shelf label location and the corresponding commodity ID.
  • the server can look up the corresponding electronic tag location and associated commodity ID in the database through the electronic tag ID.
  • the server may recommend products within a preset range of the electronic label according to the electronic label location, the associated product ID, and/or the user ID.
  • the preset range of the electronic tag may be a range within the threshold distance of the electronic tag, for example, a user's visible or audible range.
  • the server may further include a discount database in which discount information of commodities is stored. For example, you can enjoy a preferential price when you purchase a combination of product A and product B. In this way, if the user wants to purchase the commodity A, the server may recommend the user to a combination set of the commodity A and the commodity B within the preset range of the electronic tag of the commodity A.
  • the server may further include a user database, storing information such as the user's historical purchase records and user preferences.
  • the server when the server receives a recommendation request from the label corresponding to the shampoo, it will find if there is a conditioner corresponding to the conditioner within the preset range of the label electronic label.
  • the server when the server receives a recommendation request for a label corresponding to the product from brand B, it will find whether brand A exists within the preset range of the label The corresponding electronic label of the product.
  • the server may use the recommendation algorithm to determine whether there is a recommendable product within the preset range of the electronic tag according to the information stored in the preferential database and/or user database, and determine the electronic tag ID of the recommended product electronic label).
  • the server may send a recommendation control signal to the original label and the recommendation label.
  • the server may address the recommended electronic tag by the electronic tag ID of the recommended product at 906, and transmit a recommendation control signal to both the original electronic tag and the recommended electronic tag to cause it to issue a prompt signal together.
  • a recommendation control signal For example, two tags flash at the same time or sound a prompt to prompt the user to find a recommended electronic tag.
  • the server may send a recommendation message to the terminal at 907, where the recommendation message includes the location information of the recommended electronic tag.
  • the recommendation message may include an electronic tag map in the store, and the location of the original electronic tag and the recommended electronic tag are marked on the map to prompt the user to find the recommended electronic tag.
  • FIG. 10 shows a personalized association recommendation method according to another aspect of the present invention.
  • the terminal may transfer the user ID to the electronic tag when approaching the electronic tag to add merchandise to the shopping cart.
  • the electronic tag transmits the user ID and tag ID to the server for subsequent processing.
  • 1001, 1004-1007 in the example of FIG. 10 are the same as FIG. 9 and will not be repeated here.
  • the terminal approaches the electronic tag and transmits the user ID and other information (eg, product information, store information, etc.) to the electronic tag.
  • user ID e.g, product information, store information, etc.
  • the terminal may transmit the user ID to the electronic tag.
  • the electronic tag may transmit the received user ID and the electronic tag ID stored on the electronic tag to the server together.
  • FIG. 11 shows a personalized association recommendation method according to yet another aspect of the present invention.
  • the server determines the recommended electronic tag combination in advance. For example, when the electronic tag is set at the corresponding position or the information therein is updated, the server may determine the recommended electronic tag combination and send its associated recommended electronic tag to each electronic tag in the recommended electronic tag combination.
  • the recommended products do not consider user preferences, but since the recommended combination is stored in the electronic tag in advance, the recommendation of the products is faster.
  • the server creates a database, and each entry of the electronic tag database includes an electronic tag ID, an electronic tag location, and an associated commodity ID. This step is similar to 901 and will not be repeated here.
  • the server determines a recommended tag combination.
  • each time the server receives a label update message from an electronic label (also referred to herein as an original electronic label), it can look up whether there are recommendable products associated with the electronic label. For example, whether there is a label of a recommendable product (for example, a discount set) associated with the product within the preset range of the electronic label. As described above with respect to step 905, no further details are provided here.
  • the server may store the mapping of the original electronic tag ID and one or more recommended electronic tag IDs.
  • the server transmits a recommendation message to each tag in the tag combination formed at 1102, the recommendation message including tag information of other tags in the tag combination.
  • the tag information of the recommended electronic tag is transmitted to the original electronic tag as the recommended tag
  • the tag information of the original electronic tag is transmitted to the recommended electronic tag as the recommended tag.
  • the tag information may include the tag ID of the electronic tag, location information, and so on.
  • each electronic tag After each electronic tag receives the recommended tag information, it can be stored in the memory.
  • the terminal approaches the electronic tag to add the corresponding commodity to the virtual shopping cart.
  • the electronic tag may transmit a recommendation message to the terminal in response to the approach of the terminal, and the recommendation message may include tag information of an associated electronic tag recommending a commodity.
  • the recommendation message may include an electronic tag map in the store, and the location of the original electronic tag and the recommended electronic tag are marked on the map to prompt the user to find the recommended electronic tag.
  • the electronic tag may transmit a control signal to the recommended electronic tag at 1106 in response to the approach of the terminal.
  • the electronic tag can address the recommended electronic tag by the recommended electronic tag ID, and transmit a control signal to the recommended electronic tag to make it send out a prompt signal, for example, make the recommended electronic tag flash at the same time or emit a prompt sound to remind the user to find the recommended electronic tag .
  • FIG. 12 shows a flowchart of a method for self-service order generation according to various aspects of the present invention.
  • this method can be executed by the user terminal and includes the following steps:
  • entity information on the electronic tag is obtained through NFC communication.
  • the entity information may include product information, for example, product ID, product price, and store ID.
  • the entity information is saved.
  • a payment is initiated based on the entity information.
  • the method further includes sending an inquiry message to the server, where the inquiry message includes the commodity ID, the shop ID, and the number of required commodities.
  • the terminal can also receive a prompt signal together with the entity information.
  • the prompt signal may be an audio signal or a vibration signal.
  • FIG. 13 shows a flowchart of a method for credit-based verification according to aspects of the present invention.
  • this method can be executed by the server and includes the following steps:
  • a verification request from a user terminal is received.
  • the verification request may include the user ID.
  • the verification request may be received from a near field communication NFC receiver, and the NFC receiver performs NFC communication with the user terminal to obtain the verification request.
  • the verification request is received from a code scanner, and the code scanner obtains the verification request by scanning a two-dimensional code on a user terminal.
  • the verification request also includes the user credit score.
  • the user credit score is compared to a threshold.
  • the method further includes looking up the user credit score based on the user ID.
  • the verification strategy is determined based on the result of the comparison.
  • the server may determine the verification strategy to directly release the user. If the user credit score is lower than the threshold, the server may determine the verification strategy as manual verification. Further, if the user's credit score is greater than the threshold, the server may increment the user's credit score and cause the user's direct pass information to be displayed on the display.
  • FIG. 14 shows a personalized association recommendation method performed by a server according to aspects of the present invention.
  • the method includes the following steps:
  • an electronic tag database is created that includes an identifier (ID), location, and associated entity ID of the electronic tag.
  • a recommended electronic tag is determined according to the user ID and the first electronic tag ID, where the recommended electronic tag is within a preset range of the position of the first electronic tag.
  • the method may further include receiving the user ID and the first electronic tag ID; the server may send a recommendation message to the user terminal, the recommendation message includes location information of the recommended electronic tag; the recommendation message may cause the user terminal to display the recommended electronic Label location information.
  • the server may also send a recommendation control signal to the first electronic tag and the recommended electronic tag, so that the first electronic tag and the recommended electronic tag send out a prompt signal.
  • the user ID and the ID of the first electronic tag can be received from the first electronic tag, and the first electronic tag acquires the user ID from the user terminal through NFC communication.
  • the user ID and the ID of the first electronic tag may be received from the user terminal, and the user terminal acquires the first electronic tag ID from the first electronic tag through NFC communication.
  • determining the recommended electronic tag may be determined according to user characteristics, preferential information, and the distance between the recommended electronic tag and the first electronic tag. The user characteristics include the user's historical purchase records and/or user preferences.
  • the server sends a recommendation message to the first electronic tag and the recommended electronic tag.
  • FIG. 15 shows a personalized association recommendation method performed by the first electronic tag according to aspects of the present invention.
  • the method includes the following steps:
  • the user ID from the terminal is received through NFC communication.
  • the user ID and the ID of the first electronic tag are transmitted to the server.
  • the server determines the recommended electronic tag according to the user ID and the ID of the first electronic tag, where the recommended electronic tag is within a preset range of the position of the first electronic tag.
  • the first electronic tag may receive a recommendation control signal from the server, and the recommendation control signal causes the first electronic tag and the recommended electronic tag to issue a prompt signal.
  • the determination of the recommended electronic tag may be determined by the server according to user characteristics, preferential information, and the distance between the recommended electronic tag and the first electronic tag.
  • User characteristics may include the user's historical purchase records and/or user preferences.
  • 16A-C show a flowchart of a method of offline shopping and personalized recommendation according to various aspects of the present invention.
  • the user enters the store, opens a terminal application (APP), and enters the applet interface corresponding to the store.
  • the applet can be accessed by scanning the code, or it can be accessed through a fixed entry in the main APP.
  • the user brings the terminal close to the electronic tag of the product of interest.
  • the electronic tag transmits related information (store information, product information, etc., as described above) to the terminal through NFC communication.
  • the electronic tag also sends a prompt signal to the terminal to remind the user of the successful acquisition of relevant information/successful addition of the product to the shopping cart.
  • the terminal may send a query request to the server (eg, store server, cloud server).
  • the server eg, store server, cloud server.
  • the user can use the terminal to send the store ID (for example, the store ID obtained from the electronic tag) and the product ID to the server to query the server Is there enough inventory in this shop?
  • the store ID for example, the store ID obtained from the electronic tag
  • the terminal adds the corresponding commodity to the virtual shopping cart in response to receiving the information from the electronic tag.
  • the terminal generates an order in the APP.
  • the settlement file includes the user ID, settlement amount, order details, and credit score of the user ID.
  • the terminal is close to the NFC receiver at the exit, and a verification request is sent to the NFC receiver through NFC communication.
  • the NFC receiver transmits the verification request to the cloud server.
  • the cloud server compares the user's credit score with a threshold.
  • the cloud server obtains the user's credit score from the received settlement file. In another example, if the user's credit score is not included in the settlement file, the cloud server may look up the corresponding credit score in its memory through the user ID in the settlement file.
  • the cloud server determines the verification strategy according to the comparison result of 1610.
  • the cloud server determines the verification strategy as that the user directly leaves the store.
  • the cloud server determines that the verification strategy requires manual verification of the order, and if the order is correct, the user is left.
  • the threshold of the credit score can be specified by the merchant.
  • the cloud server updates the data based on the received settlement information. For example, the user's credit score can be increased.
  • the cloud server sends a control signal to the merchant server.
  • the cloud server may send a release control signal to the merchant server to instruct the release user.
  • the cloud server sends a manual verification control signal to the merchant server.
  • the merchant server adopts different verification strategies based on the received control signals.
  • the merchant server can instruct to open the gate at the exit, and the user can leave the store directly. Further, the merchant server may instruct to display the user ID of the user on the screen, and increase the credit score of the user ID. For example, the increase value of the credit value can be displayed in the form of a credit tree, and the user is prompted to leave the store directly.
  • the instruction does not open the gate first, and the merchant server sends a signal to the cash register to instruct the cashier to verify the order. If the order is correct, the gate will be opened and the user can leave.
  • the cloud server may send the user's updated credit score to the terminal's APP to update at the client.
  • the terminal reads the electronic tag ID through NFC communication.
  • the electronic tag may pass the electronic tag ID to the terminal.
  • the terminal may transmit the user ID and the electronic tag ID to the server together in response to receiving the electronic tag ID.
  • the server uses the received shelf label ID to perform a lookup to determine the location of the shelf label and the corresponding product ID.
  • the server can look up the corresponding electronic tag location and associated commodity ID in the database through the electronic tag ID.
  • the server may recommend products within a preset range of the electronic tag according to the electronic tag location, the associated product ID, and/or the user ID.
  • step 1620 the server sends recommendation information to the terminal and/or tag.
  • steps 1616-1620 can also be replaced by steps 1002-1007 in FIG. 10 or steps 10102-1106 in FIG. 11.
  • the process may return to 1602 to continue to complete the payment.
  • the terminal can add the corresponding product to the shopping cart near the recommended electronic tag.
  • a general purpose processor may be a microprocessor, but in the alternative, the processor may be any conventional processor, controller, microcontroller, or state machine.
  • the processor may also be implemented as a combination of computing devices (eg, a combination of a DSP and a microprocessor, multiple microprocessors, one or more microprocessors in cooperation with the DSP core, or any other such configuration).
  • each function may be stored on or transmitted by a computer-readable medium as one or more instructions or codes.
  • Other examples and implementations fall within the scope of the disclosure and the appended claims.
  • the functions described above may be implemented using software executed by a processor, hardware, firmware, hardwired, or any combination thereof.
  • Features implementing functions may also be physically located at various locations, including being distributed so that parts of the function are implemented at different physical locations.
  • Computer-readable media includes both non-transitory computer storage media and communication media, including any medium that facilitates transfer of a computer program from one place to another.
  • the non-transitory storage medium may be any available medium that can be accessed by a general-purpose or special-purpose computer.
  • non-transitory computer-readable media may include RAM, ROM, electrically erasable programmable read-only memory (EEPROM), compact disk (CD) ROM, or other optical disk storage, magnetic disk storage, or other magnetic storage devices Or any other non-transitory medium that can be used to carry or store the desired program code means in the form of instructions or data structures and can be accessed by a general-purpose or special-purpose computer, or general-purpose or special-purpose processor.
  • any connection is also properly called a computer-readable medium.
  • the software is transmitted from a web site, server, or other remote source using coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared, radio, and microwave Yes
  • the coaxial cable, fiber optic cable, twisted pair, digital subscriber line (DSL), or wireless technologies such as infrared, radio, and microwave are included in the definition of media.
  • Disks and discs as used herein include CDs, laser discs, optical discs, digital versatile discs (DVDs), floppy discs, and Blu-ray discs, where discs often reproduce data magnetically and discs reproduce data optically with laser . Combinations of the above media are also included in the scope of computer-readable media.

Abstract

一种信息处理方法，包括：通过NFC通信获取电子标签上的实体信息；保存所述实体信息；以及基于所述实体信息发起支付。

Description

信息处理方法和装置 技术领域
本发明一般涉及信息处理方法，尤其涉及使用NFC技术进行信息转移。
背景技术
目前，在人们的日常生活中，在线下实体店超市购物仍是人们的一种主要购物方式，由于在实体店超市购物具有直接、快捷的优势，因此受到人们的普遍青睐。在购物过程中，主要是消费者在超市内部选购自己所需的商品，然后，消费者到结算通道进行结算，每个结算通道设置有一收银台，且每个收银台由一个收银员负责，收银员对消费者选购的商品进行扫码、结算和收银。
在实体超市购物过程中，如遇到购物高峰期，结算通道排队人数比较多，导致消费者等待时间长，造成不良的用户体验，并且通过收银员进行结算收银，导致人工成本比较高。
关于自助结算，现有技术中有以下几种方案：
一、Amazon go提出了采用摄像头和货架上的各种传感器融合来识别用户拿了什么商品，出门环节完成扣款。但这种方案需要全店铺设传感器，对店铺改造很大，成本高，推广门槛较高。
二、沃尔玛推出了一种自动结算手持设备，用户进入超市，通过手持的扫码枪对购买商品进行扫码，出门时一键完成结算。但其缺点在于扫码的动作从收银员做转变成用户来完成，商用之后发现商品盗失率高。
三、线下实体(例如，超市)对商品扫码进行支付。用户找到想要购买的商品，打开“扫一扫”，找到商品的条形码区域，对条形码扫码。但这样操作步骤较多，而且有的商品条形码不易于扫码，降低了客户的体验。
四、RFID无人结算台方案在收银台设立无人结算台，用户将商品放置在一个下沉的RFID阅读台上，屏幕上显示订单详情。用户选择结算方式，可以使用刷卡或者扫码支付。若扫码支付，则用户掏出手机打开支付宝，显示付款码，拿起边上的扫码枪自助操作扫码，完成付款。但支付的过程仍需要用户掏出手机或者掏出信用卡等完成一个支付的过程，仍会引起排队问题。
五、商品识别采用RFID标签，支付采用生物识别。RFID对一个商用的场景来讲，需要进行供应链环节上的改造，成本高。同时准确率还未达到商业化的级别。
发明内容
为解决上述技术问题，本发明提供了一种高效地自助生成订单的方法。
本发明提供了一种信息处理方法，包括：
通过NFC通信获取电子标签上的实体信息；
保存该实体信息；以及
基于该实体信息发起支付。
可任选地，该实体信息包括商品信息。
可任选地，该商品信息包括商品ID和商品价格。
可任选地，该实体信息包括店铺ID。
可任选地，该方法进一步包括，向服务器发送查询消息，该查询消息包括商品ID、店铺ID以及所需商品个数。
可任选地，该方法进一步包括，与该实体信息一起接收提示信号。
可任选地，该提示信号是音频或振动信号。
本发明还提供了一种用于信息处理的装置，包括：
NFC模块，其被配置成通过NFC通信获取电子标签上的实体信息；
存储模块，其被配置成保存该实体信息；以及
应用模块，其被配置成基于该实体信息发起支付。
可任选地，该实体信息包括商品信息。
可任选地，该商品信息包括商品ID和商品价格。
可任选地，该实体信息包括店铺ID。
可任选地，该装置进一步包括收发机，其被配置成向服务器发送查询消息，该消息包括商品ID、店铺ID以及所需商品个数。
可任选地，该装置进一步包括收发机，其被配置成与该实体信息一起接收提示信号。
可任选地，该提示信号是音频或振动信号。
本发明进一步提供了一种用于信息处理的装置，包括：
处理器；以及
被安排成存储计算机可执行指令的存储器，该可执行指令在被执行时使该处理器执行以下操作：
通过NFC通信获取电子标签上的实体信息；
保存该实体信息；以及
基于该实体信息发起支付。
可任选地，该实体信息包括商品信息。
可任选地，该商品信息包括商品ID和商品价格。
可任选地，该实体信息包括店铺ID。
可任选地，该可执行指令进一步使该处理器向服务器发送查询消息，该消息包括商品ID、店铺ID以及所需商品个数。
可任选地，该可执行指令进一步使该处理器与该实体信息一起接收提示信号。
可任选地，该提示信号是音频或振动信号。
与现有技术相比，本发明具有以下优点：
1、成本较低，只需在商品附近放置电子标签，商户改造的成本低，易于推广。
2、用户操作简单，只需用终端接触电子标签即可将商品加入购物车。与现有的扫码购物相比，简化了操作，提高了用户体验。
附图说明
图1是根据本发明的各方面的系统的架构。
图2是根据本发明的各方面的电子标签200的组成框图。
图3是根据本发明的各方面的终端300的组成框图。
图4是根据本发明的各方面的通过NFC获取商品信息的示意图。
图5是根据本发明的各方面的使用NFC自助生成订单的方法的消息流图。
图6示出了用户进入店铺小程序的界面的一个示例。
图7是根据本发明的各方面的由终端执行的自助生成订单的方法的流程图。
图8示出了根据本发明的各方面的基于信用的校验方法的消息流图。
图9示出了根据本发明的一个方面的个性化关联推荐方法。
图10示出了根据本发明的另一方面的个性化关联推荐方法。
图11示出了根据本发明的又一方面的个性化关联推荐方法。
图12示出了根据本发明的各方面的自助生成订单的方法的流程图。
图13示出了根据本发明的各方面的基于信用的核对的方法的流程图。
图14示出了根据本发明的各方面的由服务器执行的个性化关联推荐方法。
图15示出了根据本发明的各方面的由第一电子标签执行的个性化关联推荐方法。
图16A-C示出了根据本发明的各方面的线下购物及个性化推荐的方法的流程图。
图17示出了根据本发明的一方面的基于信用的校验的屏幕显示。
具体实施方式
为让本发明的上述目的、特征和优点能更明显易懂，以下结合附图对本发明的具体实施方式作详细说明。
在下面的描述中阐述了很多具体细节以便于充分理解本发明，但是本发明还可以采用其它不同于在此描述的其它方式来实施，因此本发明不受下面公开的具体实施例的限制。
NFC(Near Field Communication，近场通信)是一种短距离的高频无线通信技术，允许电子设备之间进行非接触式点对点数据传输(通常在10厘米内)，主要用于在智能卡与智能设备之间提供M2M(Machine to Machine)通信。
使用NFC实现终端之间的M2M服务，需要在终端中安装NFC模块，并配置相关的软件。当开启终端的NFC功能之后，对准两部终端的NFC检测区域，两个区域之间距离不能过远(一般在10厘米之内)，对准后NFC模块分别识别对方的电子标签进行配对，配对成功后建立连接进行信息传递。
NFC具有以下三种工作模式：
1、主动模式：在主动模式下NFC设备可作为一个读卡器，发出射频场去识别和读/写其它NFC设备的信息。
2、被动模式：在被动模式下NFC设备被模拟成一张卡，只在其它设备发出的射频场中被动响应，被读信息和写信息。
3、双向模式：在双向模式下NFC终端双方都主动发出射频来建立点对点通信，换言之，两个NFC设备都处于主动模式。
本发明提出了一种电子标签，其具有NFC功能。具有NFC功能的终端可以通过与电子标签进行NFC通信来获取信息，从而进行交易。
图1是根据本发明的各方面的系统的架构。
如图1所示，该系统可包括电子标签101、终端102、NFC接收器103和服务器群集104。
电子标签101被设置于货架上对应的商品旁，每个电子标签可对应于一个商品。电子标签101可预先写入店铺信息、商品信息、标签信息、优惠信息等相关信息。
其中店铺信息可包括店铺ID(标识符)、店铺收款账号等。商品信息可包括商品ID、商品名称、规格、价格等。标签信息可包括标签ID、标签位置等，其中标签位置可以是标签在店铺中的具体位置，例如在哪一个货架的第几排第几列。优惠信息可包括与该商品相关的优惠商品组合的信息。
电子标签101可具有NFC功能，可在主动模式、被动模式和/或双向模式下与其它设备(诸如，终端)进行NFC通信。电子标签还具有无线通信功能，可以与服务器群集104通信。
电子标签101还可具有无线通信能力，能够与远端的服务器进行无线通信。
例如，电子标签101可采取LCD屏、段码电子纸屏、点阵电子纸屏等形式。
在本文中电子标签101也可被称为电子货架标签或标签。
终端102可以是具有无线通信功能和NFC功能的移动终端(例如，手机)。在本文中，终端也可被称为移动终端、智能终端、用户终端、客户端等等。
NFC接收器103可被放置于收银台附近，具有NFC功能和无线通信功能。NFC接收器103可以通过NFC通信读取终端102中的信息。例如，在用户自助结算完成需要离开店铺时，可将终端靠近NFC接收器103，向NFC接收器103发送用户的结算信息。 NFC接收器103可将读取到的信息通过无线网络传送给服务器群集104。
在替换实施例中，NFC接收器103也可以为扫码器，将在以下详细描述。
服务器群集104可包括店铺服务器、支付服务器、信用服务器等等、或其任何组合。关于服务器群集中的各种服务器的详情在下文解说。
图2是根据本发明的各方面的电子标签200的组成框图。
如图2所示，电子标签200可包括NFC模块201、存储模块202、收发模块203和接口模块204。
NFC模块201可被用来与具有NFC功能的设备进行NFC通信。例如，当具有NFC功能的终端靠近电子标签200时，终端可以与电子标签200在主动模式、被动模式和/或双向模式下进行信息传递。NFC模块201还可被用于信息的写入。例如，工作人员可以使用具有NFC功能的设备，通过与NFC模块201的通信来向电子标签200写入信息。
存储模块202可以存储店铺信息(例如，店铺ID、店铺收款账号等)、商品信息(例如，商品ID、商品名称、规格、价格等)、标签信息(例如，标签ID、标签位置等)、优惠信息(例如，优惠商品组合中的相关联电子标签)，等等。
收发模块203可用于通过无线网络与服务器群集中的服务器和/或其它电子标签通信。例如，可向服务器查询商品库存，接收来自服务器的商品更新信息和/或信用更新信息，向服务器发送用户ID和电子标签ID以寻求推荐，接收来自服务器或终端的控制信号，向服务器报告设备故障等等。如以下详细说明的。
接口模块204可用于与其它设备对接，例如与移动计算设备对接以用于相关信息(例如，电子标签信息、商品信息等)的写入。
图3是根据本发明的各方面的终端300的组成框图。
终端300可包括NFC模块301、应用(APP)模块302、存储模块303、以及收发模块304。
NFC模块301用于与电子标签和/或NFC接收器进行NFC通信。
在一方面，NFC模块301可以通过NFC通信读取电子标签中的对应信息，并将该信息传递给APP模块302进行后续处理。NFC模块301还可以向电子标签发送存储模块中所存储的信息(例如，用户ID等)。
在另一方面，NFC模块301还可向NFC接收器发送校验请求。如以下详细描述的。
APP模块302可进行APP相关的处理。例如，APP模块302可以实现接收来自NFC模块301的商品信息以添加商品到购物车、删减商品、结算等操作。
存储模块303可以存储相关信息，例如，用户信息(用户ID)、从电子标签接收的商品信息、店铺信息、标签信息、订单信息、用户信用信息、推荐信息，等等。
收发模块304可以与服务器群集中的服务器进行无线通信，例如向服务器发送库存查询请求、接收来自服务器的信用更新信息、推荐消息，等等。
以下详细描述根据本申请的各方面的实施例。
自助生成订单
本发明提出了一种通过近场通信(NFC，Near Field Communication)技术获取商品信息以用于自助生成订单的方法。
图4是根据本发明的各方面的通过NFC获取商品信息的示意图。
如图4所示，商品货架上设置有与商品相对应的电子标签。在该实施例中，电子标签可预先写入店铺信息、商品信息等等。例如，在电子标签放置在相关联商品旁时，可在电子标签中写入店铺信息和商品信息。在电子标签所处位置处的商品被替换或者在电子标签被重新放置时，可在电子标签中更新商品信息。
电子标签可以通过NFC机制和终端的NFC模块进行交互并且可以通过无线网络与服务器进行通信。NFC模块可以是NFC标签的形式，例如，可被贴到电子标签背部。图4示出了NFC标签贴到电子标签背部的情景。NFC模块也可以被建构在电子标签内部。
其中店铺信息可包括店铺ID、店铺收款账号等。例如，当用户需要购买大量商品或者想要购买的商品在货架上已空的情况下，用户可使用终端向服务器发送店铺ID(例如，从电子标签获取的店铺ID)、商品信息(商品ID)以向服务器查询该店铺中是否有足够的库存。服务器可响应于该查询而向终端返回是否有足够库存的反馈信号。
商品信息可包括商品ID、商品名称、规格、商品价格等。
电子标签中信息的写入和更新可以通过NFC通信写入和更新(例如，通过具有NFC功能的终端)、由服务器通过无线网络写入和更新、或者由设备通过接口模块写入和更新。
在终端靠近电子标签时，可以通过NFC从电子标签中读取信息，例如，店铺信 息和商品信息。当终端成功读取相关信息时，终端可发出提示信号，例如提示音(“滴”的一声)或手机振动以向用户提示商品加入购物车成功。终端响应于信息的读取，将商品加入虚拟购物车。
图5是根据本发明的各方面的使用NFC自助生成订单的方法的消息流图。
在501，用户进入店铺，开启终端应用(APP)，进入该店铺对应的小程序界面。该小程序可以通过扫码进入，也可以在主APP中有固定入口进入。
图6示出了用户进入店铺小程序的界面的一个示例。
在502，用户将终端靠近感兴趣的商品的电子标签。
在503，响应于终端的靠近，电子标签通过NFC通信向终端发送其存储的商品相关信息(店铺信息、商品信息等)。电子标签还向终端发送提示信号以向用户提示相关信息的成功获取/商品成功加入购物车。
可任选地，在504，终端可向服务器(例如，店铺服务器、云端服务器)进行查询。
例如，当用户需要购买大量商品或者想要购买的商品在货架上已空的情况下，用户可使用终端向服务器发送店铺ID(例如，从电子标签获取的店铺ID)和商品ID以向服务器查询该店铺中是否有足够的库存。
在505，终端响应于接收到来自电子标签的信息而将对应商品加入虚拟购物车。
在506，终端在APP中生成订单。
例如，用户通过重复将终端靠近电子标签的动作，可以添加多个相同或不同商品，或者可以进入购物车页面，进行手动的个数/添加/删除编辑，对应于拿多个商品或放回商品，从而最终生成订单。
在507，在终端上进行支付。
图7是根据本发明的各方面的由终端执行的自助生成订单的方法的流程图。
在步骤701，用户打开终端应用(APP)，进入该店铺对应的小程序界面。该小程序可以通过扫码进入，也可以在主APP中有固定入口进入。
在步骤702，将终端靠近感兴趣的商品的电子标签，通过NFC获取电子标签上存储的商品相关信息(例如，店铺信息、商品信息等)。
在可任选步骤703，终端可向服务器(例如，店铺服务器、云端服务器)进行查询。例如，其中当用户需要购买大量商品或者想要购买的商品在货架上已空的情况下，用户可以查询店铺中是否有库存。
在步骤704，在APP中自助生成订单。
例如，通过重复将终端靠近电子标签的动作，可以添加多个商品，或者可以进入购物车页面，进行手动的个数/添加/删除编辑，对应于拿多个商品或放回商品。
在步骤705，在终端上进行支付。
支付完成之后，在终端上生成结算文件，该结算文件包括用户ID、结算金额、订单详情、以及用户ID的信用分值等。
本发明提出的自助生成订单的方案与现有技术相比，至少有以下优点：
1、成本较低，只需在商品附近放置电子标签，商户改造的成本低，易于推广。
2、用户操作简单，只需用终端接触电子标签即可将商品加入购物车。与现有的扫码购物相比，简化了操作，提高了用户体验。
3、用户终端可以通过电子标签查询商品状况(例如，库存)，这与以往需要超市工作人员查询库存相比提高了效率。
基于信用的校验
本发明还提出了一种基于信用的校验方法。在现有的实体商店扫码支付方案中，用户扫码完成往往需要收银员进行核对，这样实体商店依然面临着人力成本高、利润低下的问题，而且还是会引起排队。如果不进行核对，又存在盗窃率较高的问题。
本发明提出的基于信用的校验方法，通过用户的信用分值对用户采取不同的核对策略。进一步，NFC接收器可通过NFC通信接收用户的校验请求，简化了用户操作，提高了校验效率。
根据本发明的一方面，在用户完成支付之后，可在终端上生成结算文件。该结算文件可包括用户ID、结算金额、订单详情、和用户ID所对应的信用分值等。该信用分值被用于表示用户的信用等级。一般而言，用户账号信用分值越高，代表用户的信用越好，用户违约、欺诈的概率就越低。
在用户结算完成需要离开该店铺时，可以将终端靠近店铺出口处的NFC接收器，将以上结算文件通过NFC通信传送给NFC接收器。
NFC接收器接收该用户的结算文件，通过无线或有线网络传送给云端服务器。
云端服务器将用户的信用分值与阈值进行比较，并根据比较的结果来确定核对策略。
具体而言，如果用户的信用分值高于一阈值，则云端服务器可向商户服务器发送放行控制信号，指示放行用户。商户服务器可指令打开出口处的闸机，用户可以直接离开店铺。
如果用户的信用分值低于该阈值，则云端服务器可向商户服务器发送人工核对控制信号。先不打开闸机，商户服务器发信号给收银台，指令收银员核对订单。若订单无误，才打开闸机，用户可离开。
进一步，在用户的信用分值高于一阈值的情况下，云端服务器可使用来自NFC接收器的结算文件中的信息来更新其数据库。具体而言，云端服务器可增大用户的信用分值以得到经更新的信用分值并且在其存储器中进行更新。
在另一实施例中，云端服务器存储有用户的信用分值，在这种情况下，NFC接收器可以仅传送用户ID给云端服务器，云端服务器根据用户ID在其数据库中查询用户的信用分值并进行相应的增大和更新。这种情况下，用户无需提供自己的信用分值。
进一步，云端服务器可将用户ID和经更新的信用分值和/或信用分值增大的数值(例如，+1)发送给商户服务器。商户服务器可在店铺的屏幕上显示用户的用户ID，以及该用户ID的信用分值的增大。例如，可以用信用树的形式显示信用值的增大值，并提示用户可以直接离店。
在一个示例中，用户ID的显示可以使用脱敏的方式以保护用户隐私，即，隐去用户ID的敏感信息。例如，可选取部分字符做*处理。例如，某用户ID是：MissWang，则可脱敏显示成：M******g。图17示出了该屏幕显示。
云端服务器还可将用户的经更新(增大的)信用分值发送给终端的APP以在客户端进行更新。
图8示出了根据本发明的各方面的基于信用的校验方法的消息流图。
如图8所示，在801，用户使用手机结算完成后，将终端靠近店铺出口处的NFC接收器，通过NFC通信向NFC接收器发送校验请求。
该校验请求可包括用户的结算文件，包括用户ID、结算金额、订单详情等。可 任选地，结算文件还可包括用户的信用分值。
在802，NFC接收器将该校验请求转发给云端服务器。
在803，云端服务器将用户的信用分值与一阈值进行比较。
在一示例中，云端服务器从接收到的结算文件中获取用户的信用分值。在另一示例中，结算文件也可以不包括用户的信用分值，而是云端服务器通过结算文件中的用户ID在其存储器中查找对应的信用分值。
在804，云端服务器根据803的比较结果来确定核对策略。
如果用户的信用分值高于阈值，则云端服务器将核对策略确定为用户直接离开店铺。
如果用户的信用分值低于该阈值，则云端服务器将核对策略确定为需要人工核对订单，如果订单无误，才使用户离开。
在一示例中，信用分值的阈值可由商户指定。
在805，云端服务器根据接收到的结算信息来更新数据。例如，可以增大用户的信用分值。
在806，云端服务器向商户服务器发送控制信号。
具体而言，如果用户的信用分值高于阈值，则云端服务器可向商户服务器发送放行控制信号，指示放行用户。
如果用户的信用分值低于该阈值，则云端服务器向商户服务器发送人工核对控制信号。
在807，商户服务器可根据接收到的控制信号采取不同的核对策略。
例如，如果商户服务器接收到放行控制信号，则可指令打开出口处的闸机，用户可以直接离开店铺。
进一步，商户服务器可指令在屏幕上显示用户的用户ID，以及该用户ID的信用分值的增大。例如可以用信用树的形式显示信用值的增大值，并提示用户可以直接离店。
如果商户服务器接收到人工核对控制信号，则指令先不打开闸机，商户服务器发信号给收银台，指令收银员核对订单。若订单无误，才打开闸机，用户可离开。
在808，云端服务器可将用户的经更新信用分值发送给终端的APP以在客户端进行更新。
请注意，以上虽然按照特定次序描述了各个步骤，但这些步骤的次序也可以改变。例如，步骤806也可以在步骤805之前或步骤808之后进行。
以上描述了基于信用的校验的一个实现。但本发明也构想了其它替换实现。
例如，在另一实现中，用户的结算信息也可以不是通过NFC通信传递给接收器的。例如，用户终端可以在支付之后生成一个图形码(例如，二维码)，图形码中嵌入包括用户的用户ID、结算金额、订单详情、和用户ID的信用分值的结算信息。在店铺出口处，商户通过扫码设备读取终端上的结算信息，并随后执行图8中的步骤802－808。
在其它示例中，信用分值也可以是表征用户履约能力的其它值。例如，信用分值可被替换为用户在商户中的积分。在这种情况下，云端服务器的操作可被纳入在商户服务器中。也就是说，商户服务器根据用户的积分是否高于阈值来确定核对策略。
本发明提出的基于信用的校验的方案与现有技术相比，至少有以下优势：
1、本方案从购买到结算用户可以自助完成，用户可以节省排队时间。当信用分小于设定值时才需要工作人员查看，为商家节省了人力成本，提高了工作人员的工作效率。
2、在用户自助完成购物的情景下，增加了基于信用的校验机制，一定程度上可以减少盗损。
3、通过屏幕向用户显示信用值的增大，并提示用户可以直接离开店铺，提升了用户的体验。
个性化关联推荐
本发明的进一步方面提供了一种个性化关联推荐的方法。
目前实体店内的商品推荐有以下方案：
一、通过海报进行促销推荐，或者通过短信或APP对会员的定向推荐。但这种推荐并不能满足用户的实时购买需求。
二、随着终端的普及，可以通过终端的GPS功能知晓用户的位置，从而对用户进行商品推荐。但是由于GPS功能在室内可能无法使用，而且定位精度不高，导致商品推荐不够精准。
本发明针对以上问题，提供了一种通过电子标签来提供个性化关联推荐的方法。
本发明在服务器中建立与电子标签相关的数据库，该数据库中存储了每个电子标签的位置(例如，以地图的形式)。服务器在接收到推荐请求时，根据推荐请求中的电子标签ID来查找电子标签的位置，并确定该电子标签附近是否有可推荐的商品。
图9示出了根据本发明的一个方面的个性化关联推荐方法。
在901，服务器创建电子标签数据库，该电子标签数据库的每一个条目包括电子标签ID、电子标签位置和相关联商品ID。
下表1解说了电子标签数据库的条目的示例。
标签ID 1 标签位置1 商品ID 1 ……
标签ID 2 标签位置2 商品ID 2 ……
…… …… …… ……
标签ID N 标签位置N 商品ID N ……
表1
在电子标签被初始放置在货架上或者其中的信息被更新时，电子标签(在本文被称为原电子标签)可被写入电子标签ID、电子标签位置信息、以及相关联商品ID。电子标签随后可向服务器传送标签更新消息，该标签更新消息包括电子标签ID、电子标签位置信息、以及相关联商品ID。
服务器将接收到的电子标签ID、电子标签位置信息、以及相关联商品ID存储在数据库中或者更新数据库中相应电子标签条目的信息。
在替换实现中，标签位置和相关联商品ID也可以由工作人员在放置电子标签时输入到服务器，也可以在电子标签内设置定位模块，由定位模块确定其位置发送给服务器。
在902，终端靠近电子标签，通过NFC通信读取电子标签ID和其它信息(例如，商品信息、店铺信息等)。
例如，在终端靠近电子标签，将A商品添加到虚拟购物车时，电子标签可将电子标签ID传递给终端。
在903，终端可以响应于接收到电子标签ID而向服务器传送推荐请求。该推荐 请求可以包括终端上存储的用户ID和电子标签ID。
在904，服务器使用接收到的推荐请求中的货架标签ID在数据库中进行查找以确定货架标签位置和对应的商品ID。
具体而言，服务器可通过电子标签ID在数据库中查找对应的电子标签位置和相关联商品ID。
在905，服务器可根据电子标签位置、相关联商品ID、和/或用户ID来推荐电子标签的预设范围内的商品。
电子标签的预设范围可以是该电子标签的阈值距离内的范围，例如，用户的可视或可听到范围。
服务器可以还包括优惠数据库，其中存储商品的优惠信息。例如，购买商品A和商品B的组合套装可享受优惠价格。如此，如果用户想要购买商品A，服务器可以向用户推荐在商品A的电子标签的预设范围内的商品A和商品B的组合套装。
服务器可进一步包括用户数据库，存储用户的历史购买记录、用户喜好等信息。
例如，如果用户在购买洗发水时往往会一起购买护发素，则服务器接收到来自洗发水对应的标签的推荐请求时，将会查找在该标签的预设范围内是否存在护发素对应的电子标签。作为另一示例，如果用户以往喜欢购买品牌A的某种商品，则服务器接收到来自品牌B的该商品对应的标签的推荐请求时，将会查找在该标签的预设范围内是否存在品牌A的该商品对应的电子标签。
服务器可使用推荐算法根据优惠数据库和/或用户数据库中存储的信息来确定在电子标签的预设范围内是否有可推荐商品，并且确定推荐商品的电子标签ID(在本文中可被称为推荐电子标签)。
在步骤906，服务器可向原标签和推荐标签发送推荐控制信号。
在一个示例中，服务器可在906通过推荐商品的电子标签ID寻址推荐电子标签，向原电子标签和推荐电子标签两者传送推荐控制信号，使其一起发出提示信号。例如，两个标签同时闪烁或发出提示音，以提示用户寻找推荐电子标签。
替换地，服务器可在907向终端发送推荐消息，该推荐消息中包括推荐电子标签的位置信息。例如，该推荐消息中可包括店铺内的电子标签地图，并且在地图上标注原电子标签和推荐电子标签的位置，以提示用户寻找推荐电子标签。
图10示出了根据本发明的另一方面的个性化关联推荐方法。在该示例中，终端可以在靠近电子标签以将商品添加购物车时，将用户ID传送给电子标签。由电子标签将用户ID和标签ID传送给服务器进行后续处理。图10的示例中的1001、1004－1007与图9相同，在此不再赘述。
在1002，终端靠近电子标签，向电子标签传送用户ID和其它信息(例如，商品信息、店铺信息等)。
例如，在终端靠近电子标签，将A商品添加到虚拟购物车时，终端可向电子标签传送用户ID。
在1003，电子标签可以将接收到的用户ID和电子标签上所存储的电子标签ID一起传送给服务器。
图11示出了根据本发明的又一方面的个性化关联推荐方法。
在该方法中，服务器预先确定推荐电子标签组合。例如，在电子标签被设置于对应位置处或者其中的信息被更新之际，服务器就可确定推荐电子标签组合，并向推荐电子标签组合中的每一个电子标签发送其相关联的推荐电子标签。在该实现中，推荐商品不考虑用户偏好，但由于预先在电子标签中存储了推荐组合，商品的推荐更加快速。
在1101，服务器创建数据库，该电子标签数据库的每一个条目包括电子标签ID、电子标签位置和相关联商品ID。该步骤与901相似，在此不再赘述。
在1102，服务器确定推荐标签组合。
例如，服务器每次接收到来自电子标签(在本文也被称为原电子标签)的标签更新消息时，可查找该电子标签所关联的商品是否有可推荐商品。例如，在该电子标签的预设范围内是否有与该商品相关联的可推荐商品(例如，优惠套装)的标签。如以上关于步骤905所述的，在此不再赘述。
如果找到了一个或多个推荐商品，则将原电子标签和该一个或多个推荐商品所对应的电子标签(推荐电子标签)形成为推荐标签组合。例如，服务器可以存储原电子标签ID和一个或多个推荐电子标签ID的映射。
在1103，服务器向1102处形成的标签组合中的每一个标签传送推荐消息，该推荐消息包括标签组合中的其它标签的标签信息。例如，向原电子标签传送推荐电子标签的标签信息作为推荐标签，并向推荐电子标签传送原电子标签的标签信息作为推荐标签。
标签信息可包括电子标签的标签ID、位置信息等等。
每个电子标签接收到推荐标签信息之后，可将其存储在存储器中。
在1104，终端靠近电子标签以将相应商品加入虚拟购物车。
在1105，电子标签可响应于终端的靠近而向终端传送推荐消息，该推荐消息可包括推荐商品的关联电子标签的标签信息。
例如，该推荐消息中可包括店铺内的电子标签地图，并且在地图上标注原电子标签和推荐电子标签的位置，以提示用户寻找推荐电子标签。
替换地，电子标签可在1106响应于终端的靠近向推荐电子标签传送控制信号。例如，电子标签可通过推荐电子标签ID寻址推荐电子标签，向推荐电子标签传送控制信号，使其发出提示信号，例如，使推荐电子标签同时闪烁或发出提示音，以提示用户寻找推荐电子标签。
图12示出了根据本发明的各方面的自助生成订单的方法的流程图。
如图12所示，该方法可由用户终端执行，包括以下步骤：
在1201，通过NFC通信获取电子标签上的实体信息。
其中该实体信息可包括商品信息，例如，商品ID、商品价格、店铺ID。
在1202，保存该实体信息。
在1203，基于该实体信息发起支付。
可任选地，该方法还包括向服务器发送查询消息，该查询消息包括商品ID、店铺ID以及所需商品个数。终端还可与该实体信息一起接收提示信号。该提示信号可以是音频或振动信号。
图13示出了根据本发明的各方面的基于信用的核对的方法的流程图。
如图13所示，该方法可由服务器执行，包括以下步骤：
在1301，接收来自用户终端的校验请求。
该校验请求可包括用户ID。
在一示例中，该校验请求可从近场通信NFC接收器接收，该NFC接收器与该用户终端进行NFC通信来获取该校验请求。在另一示例中，该校验请求是从扫码器接收的，该扫码器通过扫码用户终端上的二维码来获取该校验请求。在进一步示例中，该 校验请求还包括该用户信用分值。
在1302，将用户信用分值与阈值进行比较。
可任选地，该方法还包括根据用户ID查找用户信用分值。
在1303，根据比较的结果来确定核对策略。
如果用户信用分值大于阈值，则服务器可将核对策略确定为直接放行用户。如果用户信用分值低于阈值，则服务器可将核对策略确定为人工核对。进一步，如果用户信用分值大于阈值，则服务器可将用户信用分值递增，并且使得在显示器上显示用户直接通过信息。
图14示出了根据本发明的各方面的由服务器执行的个性化关联推荐方法。
如图14所示，该方法包括以下步骤：
在1401，创建电子标签数据库，该数据库包括电子标签的标识符(ID)、位置和相关联实体ID。
在1402，根据用户ID和第一电子标签ID确定推荐电子标签，其中推荐电子标签在第一电子标签的位置的预设范围内。
在一方面，该方法还可包括接收用户ID和第一电子标签ID；服务器可向用户终端发送推荐消息，推荐消息包括推荐电子标签的位置信息；推荐消息可使得用户终端以地图形式显示推荐电子标签的位置信息。服务器还可以向第一电子标签和推荐电子标签发送推荐控制信号，以使得第一电子标签和推荐电子标签发出提示信号。在一方面，用户ID和第一电子标签的ID可从第一电子标签接收的，第一电子标签通过NFC通信从用户终端获取用户ID。在另一方面，用户ID和第一电子标签的ID可从用户终端接收的，用户终端通过NFC通信从第一电子标签获取第一电子标签ID。进一步，确定推荐电子标签可以根据用户特性、优惠信息以及推荐电子标签与第一电子标签的距离来确定，用户特性包括用户的历史购买记录和/或用户喜好。
在另一方面，服务器向第一电子标签和推荐电子标签发送推荐消息。
图15示出了根据本发明的各方面的由第一电子标签执行的个性化关联推荐方法。
如图15所示，该方法包括以下步骤：
在1501，在第一电子标签处，通过NFC通信接收来自终端的用户ID。
在1502，将用户ID和第一电子标签的ID传送给服务器。
其中服务器根据用户ID和第一电子标签的ID来确定推荐电子标签，其中推荐电子标签在第一电子标签的位置的预设范围内。
在一方面，第一电子标签可以接收来自服务器的推荐控制信号，推荐控制信号使得第一电子标签和推荐电子标签发出提示信号。确定推荐电子标签可以是服务器根据用户特性、优惠信息以及推荐电子标签与第一电子标签的距离来确定的。用户特性可包括用户的历史购买记录和/或用户喜好。
图16A-C示出了根据本发明的各方面的线下购物及个性化推荐的方法的流程图。
如图16所示，在1601，用户进入店铺，开启终端应用(APP)，进入该店铺对应的小程序界面。该小程序可以通过扫码进入，也可以在主APP中有固定入口进入。
在1602，用户将终端靠近感兴趣的商品的电子标签。
在1603，响应于终端的靠近，电子标签通过NFC通信向终端发送相关信息(店铺信息、商品信息等，如上所述)。电子标签还向终端发送提示信号以向用户提示相关信息的成功获取/商品成功加入购物车。
可任选地，在1604，终端可向服务器(例如，店铺服务器、云端服务器)发送查询请求。
例如，当用户需要购买大量商品或者想要购买的商品在货架上已空的情况下，用户可使用终端向服务器发送店铺ID(例如，从电子标签获取的店铺ID)和商品ID以向服务器查询该店铺中是否有足够的库存。
在1605，终端响应于接收到来自电子标签的信息而将对应商品加入虚拟购物车。
在1606，终端在APP中生成订单。
在1607，在终端上进行支付。支付完成后可生成结算文件，该结算文件包括用户ID、结算金额、订单详情、以及用户ID的信用分值等。
在1608，用户结算完成后，将终端靠近出口处的NFC接收器，通过NFC通信向NFC接收器发送校验请求。
在1609，NFC接收器将该校验请求传送给云端服务器。
在1610，云端服务器将用户的信用分值与一阈值进行比较。
在一示例中，云端服务器从接收到的结算文件中获取用户的信用分值。在另一示例中，如果结算文件中不包括用户的信用分值，则云端服务器可通过结算文件中的用户ID在其存储器中查找对应的信用分值。
在1611，云端服务器根据1610的比较结果来确定核对策略。
如果用户的信用分值高于阈值，则云端服务器将核对策略确定为用户直接离开店铺。
如果用户的信用分值低于该阈值，则云端服务器将核对策略确定为需要人工核对订单，如果订单无误，才使用户离开。
在一示例中，信用分值的阈值可由商户指定。
在1612，云端服务器根据接收到的结算信息更新数据。例如，可以增大用户的信用分值。
在1613，云端服务器向商户服务器发送控制信号。
具体而言，如果用户的信用分值高于阈值，则云端服务器可向商户服务器发送放行控制信号，指示放行用户。
如果用户的信用分值低于该阈值，则云端服务器向商户服务器发送人工核对控制信号。
在1614，商户服务器根据接收到的控制信号采取不同的核对策略。
例如，如果商户服务器接收到放行控制信号，则可指令打开出口处的闸机，用户可以直接离开店铺。进一步，商户服务器可指令在屏幕上显示用户的用户ID，以及该用户ID的信用分值的增大。例如可以用信用树的形式显示信用值的增大值，并提示用户可以直接离店。
如果商户服务器接收到人工核对控制信号，则指令先不打开闸机，商户服务器发信号给收银台，指令收银员核对订单。若订单无误，才打开闸机，用户可离开。
在1615，云端服务器可将用户的经更新信用分值发送给终端的APP以在客户端进行更新。
可任选地，在1602处用户将终端靠近感兴趣的商品的电子标签时，还可执行以下步骤：
在1616，终端通过NFC通信读取电子标签ID。
例如，在终端靠近电子标签，将A商品添加到虚拟购物车时，电子标签可将电子标签ID传递给终端。
在1617，终端可以响应于接收到电子标签ID而将用户ID和电子标签ID一起传送给服务器。
在1618，服务器使用接收到的货架标签ID进行查找以确定货架标签位置和对应的商品ID。
具体而言，服务器可通过电子标签ID在数据库中查找对应的电子标签位置和相关联商品ID。
在1619，服务器可根据电子标签位置、相关联商品ID、和/或用户ID来推荐电子标签的预设范围内的商品。
在步骤1620，服务器向终端和/或标签发送推荐信息。
本领域技术人员将领会，步骤1616－1620也可被图10中的步骤1002－1007或图11中的步骤1102－1106替换。
在服务器完成推荐操作之后，流程可返回1602继续完成支付。例如，终端可以靠近被推荐的电子标签将相应商品添加购物车。
本文结合附图阐述的说明描述了示例配置而不代表可被实现或者落在权利要求的范围内的所有示例。本文所使用的术语“示例性”意指“用作示例、实例或解说”，而并不意指“优于”或“胜过其他示例”。本详细描述包括具体细节以提供对所描述的技术的理解。然而，可以在没有这些具体细节的情况下实践这些技术。在一些实例中，众所周知的结构和设备以框图形式示出以避免模糊所描述的示例的概念。
在附图中，类似组件或特征可具有相同的附图标记。此外，相同类型的各个组件可通过在附图标记后跟随短划线以及在类似组件之间进行区分的第二标记来加以区分。如果在说明书中仅使用第一附图标记，则该描述可应用于具有相同的第一附图标记的类似组件中的任何一个组件而不论第二附图标记如何。
结合本文中的公开描述的各种解说性框以及模块可以用设计成执行本文中描述的功能的通用处理器、DSP、ASIC、FPGA或其他可编程逻辑器件、分立的门或晶体管逻辑、分立的硬件组件、或其任何组合来实现或执行。通用处理器可以是微处理器，但 在替换方案中，处理器可以是任何常规的处理器、控制器、微控制器、或状态机。处理器还可被实现为计算设备的组合(例如，DSP与微处理器的组合、多个微处理器、与DSP核心协同的一个或多个微处理器，或者任何其他此类配置)。
本文中所描述的功能可以在硬件、由处理器执行的软件、固件、或其任何组合中实现。如果在由处理器执行的软件中实现，则各功能可以作为一条或多条指令或代码存储在计算机可读介质上或藉其进行传送。其他示例和实现落在本公开及所附权利要求的范围内。例如，由于软件的本质，以上描述的功能可使用由处理器执行的软件、硬件、固件、硬连线或其任何组合来实现。实现功能的特征也可物理地位于各种位置，包括被分布以使得功能的各部分在不同的物理位置处实现。另外，如本文(包括权利要求中)所使用的，在项目列举(例如，以附有诸如“中的至少一个”或“中的一个或多个”之类的措辞的项目列举)中使用的“或”指示包含性列举，以使得例如A、B或C中的至少一个的列举意指A或B或C或AB或AC或BC或ABC(即，A和B和C)。同样，如本文所使用的，短语“基于”不应被解读为引述封闭条件集。例如，被描述为“基于条件A”的示例性步骤可基于条件A和条件B两者而不脱离本公开的范围。换言之，如本文所使用的，短语“基于”应当以与短语“至少部分地基于”相同的方式来解读。
计算机可读介质包括非瞬态计算机存储介质和通信介质两者，其包括促成计算机程序从一地向另一地转移的任何介质。非瞬态存储介质可以是能被通用或专用计算机访问的任何可用介质。作为示例而非限定，非瞬态计算机可读介质可包括RAM、ROM、电可擦除可编程只读存储器(EEPROM)、压缩盘(CD)ROM或其他光盘存储、磁盘存储或其他磁存储设备、或能被用来携带或存储指令或数据结构形式的期望程序代码手段且能被通用或专用计算机、或者通用或专用处理器访问的任何其他非瞬态介质。任何连接也被正当地称为计算机可读介质。例如，如果软件是使用同轴电缆、光纤电缆、双绞线、数字订户线(DSL)、或诸如红外、无线电、以及微波之类的无线技术从web网站、服务器、或其它远程源传送而来的，则该同轴电缆、光纤电缆、双绞线、数字订户线(DSL)、或诸如红外、无线电、以及微波之类的无线技术就被包括在介质的定义之中。如本文所使用的盘(disk)和碟(disc)包括CD、激光碟、光碟、数字通用碟(DVD)、软盘和蓝光碟，其中盘常常磁性地再现数据而碟用激光来光学地再现数据。以上介质的组合也被包括在计算机可读介质的范围内。
提供本文的描述是为了使得本领域技术人员能够制作或使用本公开。对本公开的各种修改对于本领域技术人员将是显而易见的，并且本文中定义的普适原理可被应用 于其他变形而不会脱离本公开的范围。由此，本公开并非被限定于本文所描述的示例和设计，而是应被授予与本文所公开的原理和新颖特征相一致的最广范围。

Claims (21)

  1. 一种信息处理方法，包括：
    通过NFC通信获取电子标签上的实体信息；
    保存所述实体信息；以及
    基于所述实体信息发起支付。
  2. 如权利要求1所述的方法，其特征在于，所述实体信息包括商品信息。
  3. 如权利要求2所述的方法，其特征在于，所述商品信息包括商品ID和商品价格。
  4. 如权利要求2所述的方法，其特征在于，所述实体信息包括店铺ID。
  5. 如权利要求4所述的方法，其特征在于，进一步包括，向服务器发送查询消息，所述查询消息包括商品ID、店铺ID以及所需商品个数。
  6. 如权利要求1所述的方法，其特征在于，进一步包括，与所述实体信息一起接收提示信号。
  7. 如权利要求6所述的方法，其特征在于，所述提示信号是音频或振动信号。
  8. 一种用于信息处理的装置，包括：
    NFC模块，其被配置成通过NFC通信获取电子标签上的实体信息；
    存储模块，其被配置成保存所述实体信息；以及
    应用模块，其被配置成基于所述实体信息发起支付。
  9. 如权利要求8所述的装置，其特征在于，所述实体信息包括商品信息。
  10. 如权利要求9所述的装置，其特征在于，所述商品信息包括商品ID和商品价格。
  11. 如权利要求9所述的装置，其特征在于，所述实体信息包括店铺ID。
  12. 如权利要求11所述的装置，其特征在于，进一步包括收发机，其被配置成向服务器发送查询消息，所述消息包括商品ID、店铺ID以及所需商品个数。
  13. 如权利要求8所述的装置，其特征在于，进一步包括收发机，其被配置成与所述实体信息一起接收提示信号。
  14. 如权利要求13所述的装置，其特征在于，所述提示信号是音频或振动信号。
  15. 一种用于信息处理的装置，包括：
    处理器；以及
    被安排成存储计算机可执行指令的存储器，所述可执行指令在被执行时使所述处理器执行以下操作：
    通过NFC通信获取电子标签上的实体信息；
    保存所述实体信息；以及
    基于所述实体信息发起支付。
  16. 如权利要求15所述的装置，其特征在于，所述实体信息包括商品信息。
  17. 如权利要求16所述的装置，其特征在于，所述商品信息包括商品ID和商品价格。
  18. 如权利要求16所述的装置，其特征在于，所述实体信息包括店铺ID。
  19. 如权利要求18所述的装置，其特征在于，所述可执行指令进一步使所述处理器向服务器发送查询消息，所述消息包括商品ID、店铺ID以及所需商品个数。
  20. 如权利要求15所述的装置，其特征在于，所述可执行指令进一步使所述处理器与所述实体信息一起接收提示信号。
  21. 如权利要求20所述的装置，其特征在于，所述提示信号是音频或振动信号。
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