WO2020082987A1 - 信用数据管理方法、装置、节点设备、用户设备、存储介质以及系统 - Google Patents

信用数据管理方法、装置、节点设备、用户设备、存储介质以及系统 Download PDF

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Publication number
WO2020082987A1
WO2020082987A1 PCT/CN2019/108609 CN2019108609W WO2020082987A1 WO 2020082987 A1 WO2020082987 A1 WO 2020082987A1 CN 2019108609 W CN2019108609 W CN 2019108609W WO 2020082987 A1 WO2020082987 A1 WO 2020082987A1
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WIPO (PCT)
Prior art keywords
delivery
user
content item
data
credit data
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PCT/CN2019/108609
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English (en)
French (fr)
Inventor
郑博
陈谦
陈培炫
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腾讯科技（深圳）有限公司
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Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Publication of WO2020082987A1 publication Critical patent/WO2020082987A1/zh
Priority to US17/169,376 priority Critical patent/US20210182899A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F21/00—Security arrangements for protecting computers, components thereof, programs or data against unauthorised activity
    • G06F21/60—Protecting data
    • G06F21/64—Protecting data integrity, e.g. using checksums, certificates or signatures
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0248—Avoiding fraud
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/03—Credit; Loans; Processing thereof

Definitions

  • This application relates to the Internet field, and in particular to a credit data management method, device, node device, user equipment, storage medium, and system.
  • a credit data management method device, node device, user equipment, storage medium, and system are provided.
  • a credit data management method executed by a node device, includes:
  • the delivery transaction information is used to indicate the delivery transaction between the first user and the second user for the delivery of the target content item, the first user is the target The provider of the target object corresponding to the content item, the second user is the provider of the service;
  • the delivery transaction information store the delivery contract data on the blockchain of the credit data management system.
  • the delivery contract data is used to indicate the delivery logic of the target content item and the credit data processing information;
  • the credit data of the second user is processed according to the credit data processing information.
  • a content item delivery method, executed by user equipment, includes:
  • a credit data management device is installed in a node device.
  • the device includes:
  • the transaction information acquisition module is used to obtain the first user's delivery transaction information through the content item delivery interface, and the delivery transaction information is used to indicate the delivery transaction between the first user and the second user for the delivery of the target content item,
  • the first user is a provider of a target object corresponding to the target content item, and the second user is a provider of service delivery;
  • the storage module is used to store the delivery contract data on the blockchain of the credit data management system according to the delivery transaction information, and the delivery contract data is used to indicate the delivery logic of the target content item and the credit data processing information;
  • the storage module is also used to store the delivery behavior information on the blockchain of the credit data management system during the delivery of the target content item;
  • the credit data processing module is configured to process the credit data of the second user according to the credit data processing information when the placing behavior information does not satisfy the placing logic in the placing contract data.
  • a content item delivery device set in user equipment, includes:
  • the display module is used to display the content item delivery interface of the credit data management system, and the content item delivery interface is used to provide content item delivery services;
  • the transaction information acquisition module is used to obtain the placement transaction information of the target content item based on each input item provided by the content item placement interface;
  • the sending module is used to send the drop transaction information to the credit data management system.
  • a credit data management method is executed by a node device.
  • the method includes:
  • the delivery transaction information is used to indicate the delivery transaction between the first user and the second user for the delivery of the target content item, the first user is the target The provider of the target object corresponding to the content item, the second user is the provider of the service;
  • the credit data of the second user is processed according to the credit data processing information.
  • a credit data management method is executed by a node device.
  • the method includes:
  • the user's usage contract data is stored on the blockchain of the credit data management system, and the usage contract data is used to indicate the credit data processing logic;
  • the credit data of the first user and / or the second user as the delivery party is processed.
  • a node device includes one or more processors and a memory, the memory stores at least one computer-readable instruction, the computer-readable instruction is loaded and executed by the processor to implement any of the above possibilities The operation performed by the credit data management method of the implementation mode.
  • a user equipment the user equipment includes one or more processors and a memory, at least one computer-readable instruction is stored in the memory, the computer-readable instruction is loaded and executed by the processor to implement any of the above possibilities The operation performed by the content item delivery method of the implementation.
  • One or more computer-readable storage media where at least one computer-readable instruction is stored in the storage medium, and the computer-readable instruction is loaded and executed by one or more processors to achieve credit as in any of the possible implementation manners described above Operations performed by data management methods.
  • One or more computer-readable storage media where at least one computer-readable instruction is stored in the storage medium, and the computer-readable instruction is loaded and executed by one or more processors to implement content as in any possible implementation manner described above The operation performed by the item delivery method.
  • a credit data management device is installed in a node device.
  • the device includes:
  • the delivery transaction information acquisition module is used to obtain the delivery transaction information of the first user through the content item delivery interface, and the delivery transaction information is used to indicate the delivery transaction between the first user and the second user for the delivery of the target content item ,
  • the first user is the provider of the target object corresponding to the target content item, and the second user is the provider of service delivery;
  • the receiving module is used to receive the interactive information of the target content item after the target content item is delivered to any user;
  • the credit data processing module is configured to process the credit data of the second user according to the credit data processing information when the received interaction information does not satisfy the placing logic in the placing contract data.
  • a credit data management device is installed in a node device.
  • the device includes:
  • Delivery module used to deliver the first user's target content item to any user device
  • a receiving module configured to receive interaction information of the user equipment on the target content item
  • the storage module is used to store the user's usage contract data on the blockchain of the credit data management system according to the interaction information, and the usage contract data is used to indicate the credit data processing logic;
  • the receiving module is also used to receive usage data of the target object
  • the credit data processing module is configured to process the credit data of the first user and / or the second user as the delivery party according to the usage data of the target object and the usage contract data.
  • a credit data management system the system includes multiple node devices, the same block chain is configured on the multiple node devices,
  • the plurality of node devices include a first node device, the first node device is used to obtain the placement transaction information of the first user through the content item placement interface, the placement transaction information is used to indicate the first user and the second user
  • the delivery transaction information is stored on the blockchain, and the delivery contract data is used to indicate the delivery logic and credit data processing information of the target content item; during the delivery process of the target content item, the delivery behavior information is stored on the blockchain When the delivery behavior information does not satisfy the delivery logic in the delivery contract data, process the credit data of the second user according to the credit data processing information;
  • the multiple node devices also include multiple second node devices.
  • the multiple second node devices are used to participate in the consensus of the information to be stored on the blockchain. When the consensus is passed, the information is stored in the node device itself Configured on the blockchain.
  • FIG. 1 is a schematic structural diagram of a credit data management system provided by an embodiment of the present application.
  • FIG. 2 is a flowchart of a credit data management method provided by an embodiment of the present application.
  • FIG. 3 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 4 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 5 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 6 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 7 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 8 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 9 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 10 is a schematic diagram of an interface of a credit data management system provided by an embodiment of the present application.
  • FIG. 11 is a flowchart of a credit data management system provided by an embodiment of the present application.
  • FIG. 12 is a schematic structural diagram of a credit data management system provided by an embodiment of the present application.
  • FIG. 13 is a schematic structural diagram of a credit data management device provided by an embodiment of the present application.
  • FIG. 14 is a schematic structural diagram of a content item delivery device provided by an embodiment of the present application.
  • 15 is a schematic structural diagram of a credit data management device provided by an embodiment of the present application.
  • 16 is a schematic structural diagram of a credit data management device provided by an embodiment of the present application.
  • 17 is a structural block diagram of a user equipment provided by an embodiment of the present application.
  • FIG. 18 is a schematic structural diagram of a node device provided by an embodiment of the present application.
  • Advertisers are the publishers of targeted content items, referring to merchants engaged in or selling advertising channel services, usually referring to television stations, newspapers, and websites.
  • Advertisers are providers of targeted objects. They refer to legal persons, other economic organizations or individuals who design, produce, and publish advertisements by themselves or by entrusting others to promote products or provide services. It can act as an advertiser. Advertisers can publish advertising campaigns, and pay advertisers a fee based on the total number of marketing effects and unit effect prices specified in the advertising campaigns completed by the advertisers.
  • Supervisors are industry associations, independent third-party supervisory bodies or official supervisory bodies, such as consumer associations and the State Administration for Industry and Commerce.
  • FIG. 1 is a schematic structural diagram of a credit data management system provided by an embodiment of the present application.
  • the system includes multiple node devices 101;
  • multiple node devices 101 may be configured with one blockchain or multiple blockchains, that is, the multiple node devices 101 may constitute a blockchain system, and each node device 101 is separately in the blockchain system Node.
  • the plurality of node devices 101 may belong to the same business entity, or may belong to different business entities, for example, the plurality of node devices 101 may include one or more advertiser servers, one or more distribution channel servers, and supervision Servers and electronic devices or servers of various advertisers, etc.
  • the advertiser's server can serve as an agent for the multiple delivery channels. For example, an advertising agency agency has resources on multiple platforms.
  • the plurality of node devices include at least one first node device, the first electronic device may be a server of an advertiser, and the first node device is used to obtain the placement transaction information of the first user through the content item placement interface,
  • the delivery transaction information is used to indicate a delivery transaction between the first user and the second user for the delivery of the target content item, the first user is the provider of the target object corresponding to the target content item, and the second user is The provider of the delivery service; according to the delivery transaction information, store delivery contract data on the blockchain, the delivery contract data is used to indicate the delivery logic of the target content item and credit data processing information; in the target content item During the delivery process, store the delivery behavior information on the blockchain; when the delivery behavior information does not satisfy the delivery logic in the delivery contract data, process the credit data of the second user according to the credit data processing information
  • the multiple node devices also include multiple second node devices, and the multiple second node devices may include one or more The server of the delivery channel, the supervision server, the multiple second node devices are used to participate in
  • FIG. 1 also shows the application environment of the credit data management method in one embodiment.
  • the application environment includes user equipment 102.
  • user equipment 102 Based on the application environment provided in FIG. 1 above, when any user needs to use the credit data management system, they can register in the credit data management system. During the registration process, identity verification is required, for example, the identity verification
  • the steps may include the following process:
  • the monitoring server receives the identity information provided by any user device 102 during the registration process.
  • the identity information may be any information that can identify the user's identity on the user device 102.
  • the identity information may be a document number, a document scan, The user name, contact phone number, contact address, etc., this application does not specifically limit the content of the identity information; the monitoring server can review the identity information provided by the user device 102 through online review or offline review.
  • Output audit result information and send the audit result information to the user device 102.
  • the audit result information is used to indicate whether to grant a natural person or legal person corresponding to the identity information to use the credit data management system, for example, when the identity information is confirmed In case of forgery, no permission to use is granted.
  • the audit result information When the audit result information is used to instruct the natural or legal person corresponding to the identity information to be granted permission to use the credit data management system, create an account for the user in the credit data management system so that the user logs in through the user device 102 After the credit data management system is established, various transactions can be made based on the account.
  • the user equipment 102 is used to access the servers of the above operating entities to perform content item placement, or perform credit data query and other steps.
  • the user equipment 102 may be a computer, a smart phone, a tablet computer, or other electronic devices.
  • FIG. 2 is a flowchart of a credit data management method provided by an embodiment of the present application. Referring to FIG. 2, the embodiment includes:
  • a user device displays a content item delivery interface, where the content item delivery interface is used to provide a content item delivery service, and the user device is a device logged in by the first user.
  • the target content item corresponds to the target object
  • the target object includes goods or services.
  • the commodity may be a physical commodity, for example, a certain household electrical appliance, and of course, the commodity may also be a certain virtual commodity, for example, an electronic exchange coupon.
  • the service may be an offline service or an online service, which is not limited in this embodiment of the present application.
  • the content item delivery interface may provide an input text box related to content item delivery for the first user, so that the first user may input delivery information and other processes.
  • an advertiser may enter relevant information of a target content item in the content item delivery interface, for example, advertisement name, advertiser, advertisement type, advertisement description, advertisement verification, mortgage amount, approval number, related party Information and remarks;
  • the content item placement interface may also include the history of the first user ’s content item placement, for example, the first user ’s account information may be displayed in the left sidebar of the interface, for example, the user Name, role, subject, credit value, number of advertisements, number of advertising users, total contracts, outstanding contracts, commodities, traded commodities, etc.
  • the total number of contracts is the total number of contracted data, interactive contract data and usage contract data; among them, the number of outstanding contracts is the total number of uncompleted contract data, interactive contract data and usage contract data, for the contract data , Incomplete means that the termination condition of the delivery contract data is not reached, that is, the play period or marketing effect agreed by the delivery contract data is not reached, and for interactive contract data, incomplete means that during the delivery of the target content item, the user is in the In the interaction process of the trigger conditions specified in the interactive contract data, for the use of contract data, incomplete means that the termination condition of the use of contract data is not met, that is, the shelf life of the target object has not been reached or the user returns the product.
  • the mortgage amount is the legal currency endorsement that each participant needs to pay when generating any contract data.
  • the behavior of the participant conforms to the credit data punishment logic stipulated in the contract data, after the credit data is deducted from the participant, The claimant can make the corresponding fiat currency compensation from the mortgage amount.
  • the first user can also enter the relevant information of the target object through the interface shown in FIG. 4 in the content item delivery interface, for example, product name, supplier, product type, product description, Internet of Things address, mortgage amount, product price, Commodity standards, certification information and remarks, etc.
  • the first user can also modify the user information through the interface shown in FIG. 5 and can associate the natural person account with the legal person account under the name; when the first When the user's account is a legal person account, the first user can make the modifications described above based on the interface of FIG. 6 and can associate the legal person account with the natural person account.
  • the first user can also view the status of any contract data in the credit data management system. See FIG. 7.
  • each Both users can generate interactive contract data, and when the user and the target generate contract data for use, associate with the account of the first user, and also search for the contract number to view the status of the target contract data.
  • both the advertiser and the user can view the contract status through a similar interface.
  • the embodiment of the present application only uses the contract status viewing interface of the advertiser account as an example.
  • the user equipment obtains the delivery transaction information of the target content item based on each input item provided by the content item delivery interface.
  • the provision refers to the provision of serving resources, for example,
  • the target content item is a content item of the target object provided by the first user, such as an advertisement item.
  • the advertisement item may be a text type advertisement or a multimedia type advertisement. This is not limited.
  • the placement transaction information is used to indicate the placement transaction between the first user and the second user for the placement of the target content item. For example, taking advertisement placement as an example, the placement transaction information carries at least the advertiser's account information, the advertiser's account information, and the transaction amount.
  • the user equipment sends the drop transaction information to the credit data management system.
  • the user equipment may be any user equipment that has access rights to the credit data management system.
  • the embodiment of the present application only uses the user equipment to perform content item placement by accessing the first node device as an example for description.
  • the first node device in the credit data management system receives the placement transaction information.
  • the first node device broadcasts the placement transaction information in the credit data management system.
  • the placement transaction information is used to indicate the provider of the target object and the target content item.
  • the delivery transaction between the delivery parties of the target content item corresponds to the target object.
  • the step 204 is actually a process of consensus on the credit transaction information on the credit data management system.
  • an advertiser makes a request to serve the target content item to an advertiser on the credit data management system. After the advertiser responds to the delivery request, the advertiser sends the delivery transaction information of the transaction to all of the credit data management system.
  • the node device broadcasts, after any node device receives the placement transaction information, it proves the workload of the placement transaction information and confirms the authenticity of the transaction.
  • the placement transaction information is passed by consensus on the credit data management system, it will be
  • the placement transaction information is stored on the blockchain, and the following step 205 is executed; the above placement transaction information is initiated online and received a response.
  • the advertiser and advertiser can also sign a delivery contract offline, Code the text content of the delivery contract to obtain delivery transaction information and delivery contract data, and then enter the delivery transaction information and the delivery contract data into the credit data management system, and perform the following step 206.
  • the step of coding the text content of the delivery contract may be performed using a trained natural language processing technology, which may be implemented using a deep neural network.
  • the first node device stores the delivery contract data on the blockchain of the credit data management system according to the delivery transaction information, and the delivery contract data is used to indicate the delivery logic of the target content item and the credit data processing information.
  • the first node device may generate the delivery contract data of the target content item according to the delivery transaction information, and then store the delivery contract data on the blockchain of the first node device.
  • the delivery contract data is a new block generated on the credit data management system based on the delivery transaction information
  • the new block is a string of binary codes used to indicate the agreement reached by the delivery transaction information
  • the delivery contract data at least carries The provider of the target object, the provider of the target content item, and the logic for delivering the target content item.
  • the delivery logic for the target content item includes at least the channel, layout position, playback period, playback duration and playback period for delivering the target content item, and the logic for delivering the target content item is not specifically limited in this application.
  • the delivery contract data is also used to indicate a requirement to deliver the target content item, and the requirement includes at least the marketing effect expected by the advertiser, for example, reaching a predetermined amount of clicks, which may be determined by the advertiser It is pre-agreed that it can also be set by obtaining the average value of user traffic of the delivery channel during the delivery period. This application does not specifically limit the requirements for delivering the target content item.
  • the delivery contract data is also used to indicate the termination condition of the delivery contract data, which may be the play period of reaching the target content item, and in one embodiment, the marketing effect expected by the advertiser may be achieved, In one embodiment, any one of the playback period or the marketing effect may be achieved.
  • This step 205 is actually a process of agreeing on the contract data on the credit data management system.
  • the first node device After the first node device generates the delivery contract data, it needs to broadcast to all node devices on the credit data management system. After any node device receives the delivery contract data, it performs proof of work on the delivery contract data. After the consensus of the contract data on the credit data management system is passed, the contract data will be stored on the blockchain. It should be noted that for any contract data, the above consensus process is required to record the contract data On the blockchain.
  • a credit balance table is generated on the blockchain to maintain the total credit value of each account. When a new block is agreed, it can be based on the new block on the credit balance table.
  • the included credit data updates the credit balance sheet of each account.
  • the total credit value of the account in the credit balance sheet is returned to the user equipment.
  • the inquiring user equipment may have access to the blockchain.
  • the user is sending a credit inquiry instruction, and the user ’s public key can be carried in the credit inquiry instruction.
  • a node device may verify the public key of the user equipment. When the verification passes, it may respond to the credit query instruction and provide the total credit value of the user equipment to the account.
  • the credit balance table may not be maintained on the blockchain, and the first node device may also obtain the credit data of the account from each block of the blockchain in real time when receiving the credit query instruction to calculate the current The total credit value of the account is returned to the user equipment.
  • the embodiment of the present application does not specifically limit how to obtain the total credit value.
  • the method before the receiving of the contract data, further includes: receiving a query instruction of any user equipment, the query instruction is used to query the credit data of any account; and the credit data of any account is returned To the user device. That is to say, because all the credit data of the account is stored on the blockchain, based on the traceability of the blockchain, before conducting any transaction, all the history of the transaction party can be queried on the credit data management system Credit data revenue and expenditure records. In fact, any account in the credit data management system can be queried for credit data at any time, and the timing of the query operation is not specifically limited in this application.
  • the second user can view the credit data receipt and payment details, credit data balance, mortgage amount, etc. of this account in the credit data management system, and can also transfer the target amount of credit data .
  • the second user can also register any contract data in the credit data management system and embed the contract ’s credit data processing logic.
  • the first node device After delivering the target content item to any user, the first node device stores the user's interactive contract data on the blockchain of the credit data management system, and the interactive contract data is used to indicate the target content item Interactive processing logic.
  • the interactive contract data is used to indicate which step should be performed when receiving any interactive information of the user based on the target content item, for example, when receiving transaction information for the target content item, performing the generating step using the contract data.
  • This step 206 is actually a process in which the first node device generates the interactive contract data based on the placement and the successfully placed user while placing the target content item.
  • the interactive contract data may include the contract identification code of the delivery contract data.
  • the above delivery process can also be performed offline: the advertiser performs the delivery of the target content item in the corresponding delivery channel according to the rules agreed in the delivery contract data offline, and the advertiser submits the supervision through the first node device to the The server provides evidence of successful delivery, and after monitoring the server for correctness, broadcasts the successful delivery information to all node devices for consensus and confirmation, and generates interactive contract data; for example, successful delivery means that the target can be browsed on the channel For a content item, if the advertiser only issues a delivery instruction, but does not reach the start date for delivery of the target content item, it cannot be determined that the delivery is successful.
  • the delivery logic may include multiple delivery steps or delivery restrictions, and the credit data processing information may correspond to any delivery step or delivery restriction, different delivery steps or The delivery restriction conditions may correspond to different credit data processing information.
  • the second user's credit may be processed according to the corresponding credit data processing information The data is processed. For example, if the actual delivery channel of the target content item is different from the delivery contract data, 10 credits are deducted from the account of the second user, and when the actual placement of the target content item is limited by the delivery contract data The difference is that 5 credits are deducted from the second user's account.
  • the method may include: during the delivery process of the target content item, the first node device may also store delivery behavior information on the blockchain of the credit data management system; when the delivery behavior When the information does not satisfy the delivery logic in the delivery contract data, the credit data of the second user is processed according to the credit data processing information.
  • the delivery behavior information may be used to indicate how the advertiser delivers the target content item.
  • the second user may be punished, for example,
  • the data processing information may be executed to process the credit data of the second user.
  • the processing of the credit data of the second user may not be performed by the first node device, but implemented by the supervision server, and the processed credit data of the second user is stored to In the credit data management system, the credit data for the second user can be queried.
  • the first node device After receiving the interaction information between the user and the target content item, the first node device stores the interaction information on the blockchain of the credit data management system.
  • the interaction information includes: exposure behavior information, click behavior information, interaction behavior information, and transaction information of the target content item.
  • the exposure behavior information may be that the mouse shakes in the drop area of the target content item, or that the mouse stays on the page of the target content item for a preset period of time.
  • the click behavior information may refer to that the user clicked on the target content item.
  • the interactive behavior may be that the user fills in the user name, mobile phone number, address and other information on the page corresponding to the target content item, or the user participates in the mini-game provided by the target content item
  • the transaction information includes at least the advertiser Account information, user account information, transaction quantity, transaction amount, delivery address, etc., this application does not specifically limit the specific content of this interaction.
  • the above step 204 is actually when the user browses the target content item on the user device, the user device detects the exposure behavior of the target content item, sends the exposure behavior information to the credit data management system, and the first node device receives After the exposure behavior information, broadcast the exposure behavior information to all node devices of the credit data management system, and record the exposure behavior information on the blockchain after confirmation by consensus; it should be noted that for any of the above interactions Information, all can perform the broadcast step, so that each node device in the credit data management system can store the received interaction information.
  • the first node device stores the user's usage contract data on the blockchain in the credit data management system according to the interaction information ,
  • the usage contract data is used to indicate the credit data processing logic.
  • the usage contract data is used to indicate the credit data processing logic of the provider of the target involved in the usage contract data.
  • the usage contract data can also be used to indicate the credit data processing logic of the provider of the delivery service of the target content item involved in the usage contract data, which is not limited in the embodiments of the present application.
  • usage contract data may be generated for the user, and the usage contract data may trigger the first user based on the received usage data Credit data processing steps. Further, the usage contract data may also trigger a credit data processing step for the second user based on the received usage data.
  • the above processing of the credit data of the first user and the processing of the credit data of the second user can also be triggered together, so that both the first user who fails the target and the second user who makes false advertisements are subject to credit penalties.
  • the usage data is used to indicate the usage behavior of the target object
  • the usage data includes at least the actual usage state and integrity of the target object, or the situation of the user receiving the service
  • the usage data can be through the state built in the IoT interface of the node device Reporting device for transmission
  • the Internet of Things interface is responsible for collecting the usage data of the target object, including but not limited to smart home appliances, smart phones, smart cars, network evaluation, intelligent monitoring, etc.
  • the user when there is no Internet of Things interface, the user provides the logistics record or service record to the supervision server through the credit data management system. After the supervision server passes the verification, the usage contract data can be generated.
  • the usage contract data is also used to indicate the termination condition of the usage contract data, for example, the termination condition is that the shelf life of the target object is reached; in one embodiment, the termination condition may also be performed by the user Return.
  • the first node device determines the first user (that is, the provider of the target object) in the contract data according to the usage contract data, and associates the target object with the account of the first user.
  • the usage contract data may include the contract identification code of the interactive contract data, and the interactive contract data includes the contract identification code of the placement contract data. Therefore, it can be traced back to the advertiser corresponding to the placement contract data based on the usage contract data Account to associate the target object with the account corresponding to the advertiser, that is, to associate the target object with the account of the first user.
  • the user when the user browses the target content item but does not purchase it on the hyperlink page where the target content item jumps, the user can scan the QR code provided by the target content item on the credit data management system Access the interactive contract data, when the user has historical exposure behavior, click behavior or interactive behavior, link the QR code to the target information filling interface of the target object, the target information includes but not limited to the production date of the target object , Shelf life, product serial number, etc., and associate the target object with the account corresponding to the advertiser, so that when the user purchases the target object from other purchase channels under the advertising effect of the target content item, the credit can also be used
  • the management system carries out accountability.
  • the credit data of the advertiser can be processed.
  • the first node device receives the usage data of the target object, and when the consensus of the usage data of the target object in the credit data management system passes, stores the usage data of the target object to the blockchain of the credit data management system on.
  • the above step 210 is actually a process of consensus confirmation on the usage data with proof of work, wherein the proof of work is only used to maintain the credit data management system, and the algorithmic solution of the proof of work will not generate credit data, ie All terminals are free mining, the credit data is managed and distributed by the supervisor, and the credit data can be exchanged with fiat currency.
  • the usage data of the target object may refer to information such as the feedback data of the target object, for example, actual operating parameters of the target object, complaint information uploaded by the user of the target object, and so on.
  • the usage data of the target object may also be evaluation information for the target object, and the evaluation information of the target object may be the usage data based on the received target object in the credit data management system by the supervisory server Based on the usage contract data, the usage data is classified and marked, and the usage data is marked as negative evaluation information or positive evaluation information, and the first node device performs credit data processing based on the negative evaluation information or positive evaluation information.
  • the credit value of the account corresponding to the advertiser may be deducted; or, when the usage data of the target object is positive evaluation information, the credit of the account corresponding to the advertiser may be deducted Value rewards.
  • the supervisor can monitor the system status of the credit data management system through the interface as shown in FIG. 10, and can observe the total number of users, the number of devices, the total number of ads, the total number of clicks, and clicks of the credit data management system. The total number and so on.
  • any schematic diagram of the interface provided by the embodiments of the present application is an exemplary description. The embodiments of the present application do not specifically limit the layout and appearance design of the controls of the interface.
  • the first node device deducts the first credit data from the account of the first user.
  • the above step 211 is only an example of punishment logic.
  • the usage data of the target object is negative evaluation information
  • the second The user's account is deducted from the second credit data;
  • the usage data of the target object is negative evaluation information, if the negative evaluation information satisfies the penalty logic of the usage contract data, the first user can also be based on the penalty logic
  • the third credit data is transferred to the user's account in the account of.
  • the usage contract data further includes reward logic
  • the usage data of the target object is positive evaluation information
  • the positive evaluation information satisfies the reward logic of the usage contract data
  • the first user ’s The account performs additional processing of the fourth credit data.
  • the authority to use the credit data management system for the natural person or legal person is canceled.
  • the above credit data management method is based on three types of contract data tracing.
  • the contract identification code of the previous tracing contract data can be stored in the current contract data, for example, in generating
  • Let ’s take the example of credit penalties for the first user as an example.
  • the credit data of the second user who violates the contract data may be penalized when the contract logic of the contract data is not satisfied.
  • the credit data of the second user as an advertiser may be processed according to the credit data processing information.
  • the credit data processing logic included in the contract data may be used to trigger the credit data on the first user or the second user, specifically, according to the target
  • the usage data of the object and the usage contract data are used to process the credit data of the first user and / or the second user as the distributor, that is, the corresponding credit data processing of both the advertiser and the advertiser.
  • the embodiments of the present application do not limit the specific contract data based on the punishment on the credit data.
  • each contract data may also define more punishment conditions, when the subsequent interaction information or use When the data meets the punishment conditions in any contract data, the corresponding user can be punished on the credit data, which is not limited in the embodiments of the present application.
  • the above credit data management process can be implemented based on smart contracts, which exist as a sub-layer of the blockchain application layer in the form of a contract collection in the latest block, and each time Check and execute the trigger logic during the consensus process.
  • the smart contract can ensure that the specified actions are completed automatically under the agreed conditions. Due to the use of smart contracts to restrict related interactions, guarantees, and payments, all subsequent executions are fully automated, without manual intervention, which greatly reduces the workload and saves Labor costs; and the result can be distributed confirmation and storage of the blockchain, which greatly improves the intelligence and authenticity of credit data management, and because the blockchain system is decentralized, the entire system does not require a fixed server Or the core node can be run, strong robustness, and avoid the maintenance overhead of the centralized server.
  • the method provided in the embodiment of the present application generates the contract data on the credit data management system and restricts the behavior of the distributor based on the contract data.
  • the corresponding credit data punishment can be imposed on the placing party. Since the placing contract data is generated on the blockchain, the processing logic of the credit data cannot be forged and tampered, that is, the credit data based on the processing logic The processing cannot be falsified and tampered, so the authenticity of the credit data is guaranteed, and the credit data truly reflects the integrity level of the advertiser.
  • the delivery contract data on the credit data management system, generating interactive contract data based on the delivery contract data, generating usage contract data based on the interactive contract data, and processing the credit data of the parties using the contract data based on the usage data, because
  • the delivery contract data, interactive contract data and usage contract data are generated on the blockchain, so that the processing logic of the credit data cannot be forged and tampered, so the authenticity of the credit data is guaranteed and the credit data truly reflects
  • the identification code of any of the above contract data can be accessed on the blockchain through the relationship between the three contract data, according to the The credit data processing logic in the contract data processes the credit data of the user, the provider of the target object and the publisher of the target content item, so that the credit data of the user, advertiser and advertiser can be held accountable and managed .
  • users can be effectively compensated for losses in the event of losses, and punish relevant advertisers or merchandise sellers to achieve trace
  • This credit data management method is highly time-effective. Through decentralized blockchain networks, once the relevant fraudulent advertising information is confirmed, it can be synchronized globally within half an hour to achieve real-time fraud prevention. Purpose; and because the relevant interactive information and usage data are stored based on the blockchain and cannot be tampered with, once the record is generated, the previous information can only be explained by subsequent addition of information, and it cannot be modified, fundamentally It prevents the possibility of malicious tampering of records; when applied to credit management, it also realizes a wide range of information interoperability, using information sharing and combination to achieve the purpose of comprehensively combating fraudulent advertising. Various advertising platforms and companies use this application to avoid fraudulent advertising Of users, and users can also effectively avoid suspicious information.
  • FIG. 11 is a flowchart of a credit data management system provided by an embodiment of the present application.
  • advertisers, advertisers, and users can access the credit data management system through user devices, and supervisors can intervene through the management system. And monitor the behavior of the participants.
  • any of the contract data described in the embodiment shown in FIG. 2 can be generated through the interaction of two or three of advertisers, advertisers, and users, accompanied by the Browse behaviors, interactive behaviors, and usage behaviors of target objects to update the contract performance status in real time.
  • the information of each contract participant is uploaded by itself, and it can be used after being verified by the supervisor.
  • the credit data (credit currency) involved in the above-mentioned embodiments serve as a contract guarantee guarantee and performance currency, and serve as a reward and punishment mechanism.
  • the generation of credit data can be done through the proof of work of the blockchain. It should be noted that mining here does not generate currency, that is, all terminals are mining for free. Credit data is uniformly distributed on demand by the credit data management system. Both the first user as an advertiser and the second user as an advertiser need to pay a fixed amount of guarantee money to purchase credit data as their credit endorsement. Later, for the first user and the second user, the value of the credit data stored in their accounts can represent their credit status.
  • the first node device and the second node device may include a blockchain client, a data cache, an interface interaction, and an Internet of Things interface
  • the blockchain client is responsible for participating in the credit data management system, Including the maintenance of the consensus mechanism, the target block structure to obtain the required data point-to-point from the blockchain, returning relevant data to the node device, generating and controlling transaction data, and maintaining credit data processing logic for any contract data, for example, specific
  • the implementation scheme can refer to Ethereum
  • the data cache module is used to temporarily store the acquired target block structure and store the contract data related to the account
  • the interface interaction module is responsible for the data recorded on the blockchain in language Display to the user, and convert the information entered by the user into a fixed data format, pass it back to the blockchain client, and record the information into a new block on the blockchain network, for example, for offline signed
  • the text content of the contract needs to be coded, and trained natural language processing and code generation need to be used
  • the block is embedded in the blockchain.
  • the natural language processing module can be Tencent Cloud.
  • the code generation module is usually a deep neural network; the Internet of Things interface is responsible for contacting with the actual target, such as collecting the actual use status and intactness of various commodities Degree, or the status of users receiving services, including but not limited to the upload data generated by built-in status reporting devices such as smart home appliances, smart phones, smart cars, connected evaluation, and smart monitoring.
  • the user interface includes four modules: blockchain client, browser plug-in, behavior record and APP plug-in.
  • the user interface can be built into the browser, APP and security software to display the credit data of advertisers and advertisers
  • the credit data of the target and the target ’s credit data, and collect behavior information between the user and the target content item; the principle and role of the blockchain client and the blockchain client in the first node device and the second node device described above The same, so I wo n’t go into details here; in the browser plug-in and the APP plug-in, when the user ’s mouse is moved to the target content item, the credit data of the advertiser related to the target content item can be displayed in a floating menu, and When the advertiser ’s credit data is lower than the second preset value, the user is promptly reminded of the transaction risk; the behavior recording module will track the user ’s exposure behavior, click behavior, interaction behavior and transaction behavior for the target content item, and record the user ’s Behavior information, returned to the blockchain client module as a target trigger to trigger the
  • the supervision server includes four modules: blockchain client, credit data issuance control, management statistics and interface interaction, which is used to provide reliable system operation information for the supervisor, and obtain the required statistics by traversing each block in the blockchain Information, in one embodiment, incrementally access the latest block to obtain the information that needs to be counted; the principle and role of the blockchain client and the blockchain client in the first node device and the second node device described above The same, so I wo n’t go into details here; the interface interaction module is responsible for displaying floating indicators of credit data and can draw charts; the currency issuance control module can provide credit data exchange services to advertisers and advertisers based on the amount of mortgage amount According to the amount of credit data owned by the user, the service of providing the user with credit data in exchange for fiat currency is provided.
  • the interface interaction module is responsible for displaying floating indicators of credit data and can draw charts;
  • the currency issuance control module can provide credit data exchange services to advertisers and advertisers based on the amount of mortgage amount According to the amount of credit data owned by the user, the service of providing the user with credit data
  • FIG. 13 is a schematic structural diagram of a credit data management device provided by an embodiment of the present application.
  • the apparatus may be user equipment or may be set on the user equipment.
  • the device includes various modules or units, and each module or unit may be implemented in whole or in part by software, hardware, or a combination thereof. Referring to Figure 13, the device includes:
  • the transaction information obtaining module 1301 is used to obtain the first user's delivery transaction information through the content item delivery interface, and the delivery transaction information is used to indicate the delivery transaction between the first user and the second user for the delivery of the target content item ,
  • the first user is the provider of the target object corresponding to the target content item, and the second user is the provider of service delivery;
  • the storage module 1302 is configured to store the delivery contract data on the blockchain of the blockchain system according to the delivery transaction information, and the delivery contract data is used to indicate the delivery logic and credit data processing information of the target content item;
  • the storage module 1302 is also used to store the delivery behavior information on the blockchain of the blockchain system during the delivery of the target content item;
  • the credit data processing module 1303 is configured to process the credit data of the second user according to the credit data processing information when the placing behavior information does not satisfy the placing logic in the placing contract data.
  • the device provided in the embodiment of the present application generates the delivery contract data on the credit data management system, and restricts the delivery behavior of the delivery party based on the delivery contract data.
  • the corresponding credit data punishment can be imposed on the placing party. Since the placing contract data is generated on the blockchain, the processing logic of the credit data cannot be forged and tampered, that is, the credit data based on the processing logic The processing cannot be falsified and tampered, so the authenticity of the credit data is guaranteed, and the credit data truly reflects the integrity level of the advertiser.
  • the storage module 1302 is further used to store the user's interactive contract data on the blockchain of the blockchain system after the target content item is placed on any user, the interaction Contract data is used to indicate the interactive processing logic of the target content item;
  • the storage module 1302 is also used to store the user's usage contract data on the blockchain of the blockchain system according to the interaction information when the received interaction information satisfies the usage contract generation logic in the interaction contract data ,
  • the use contract data is used to indicate the credit data processing logic of the party using the contract data;
  • the device also includes: a receiving module that receives usage data of the target;
  • the credit data processing module 1303 is further configured to process the credit data of the participant of the interactive contract data according to the usage data of the target object and the usage contract data.
  • the credit data processing module 1303 is used to:
  • the usage data of the target object is negative evaluation information
  • the negative evaluation information satisfies the penalty logic of the use contract data
  • the first credit data is deducted from the account of the first user
  • the usage data of the target object is negative evaluation information
  • the negative evaluation information satisfies the penalty logic of the use contract data
  • the third credit data is transferred from the second user's account to the user's account.
  • the credit data processing module 1303 is used to:
  • usage contract data further includes reward logic
  • the usage data of the target object is positive evaluation information
  • the positive evaluation information satisfies the reward logic of the usage contract data
  • fourth credit data is performed on the account of the first user Add processing.
  • the credit data processing module 1303 is configured to: according to the credit data processing information, perform credit data processing on the second user when the received interaction information does not satisfy the placing logic in the placing contract data deal with.
  • the device further includes an association module, configured to determine the first user in the delivery contract data according to the usage contract data, and associate the target object with the account of the second user.
  • the interaction information between the user and the target content item is stored on the blockchain of the blockchain system.
  • the interaction information includes: exposure information, clicked information, transaction information, and usage data of the target content item.
  • the target object corresponding to the target content item includes goods or services.
  • the content item delivery interface includes the historical content item delivery status of the first user.
  • the credit data management device provided in the above embodiment manages credit data
  • the division of each functional module described above is used as an example for illustration. In practical applications, the above functions may be allocated by different functional modules according to needs. That is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above.
  • the credit data management apparatus and the credit data management method embodiments provided in the above embodiments belong to the same concept. For the specific implementation process, see the method embodiments, and details are not described here.
  • the apparatus may be user equipment or may be set on the user equipment.
  • the device includes various modules or units, and each module or unit may be implemented in whole or in part by software, hardware, or a combination thereof. Referring to Figure 14, the device includes:
  • the display module 1401 is configured to display a content item delivery interface, and the content item delivery interface is used to provide content item delivery services;
  • the transaction information acquisition module 1402 is used to obtain the transaction information of the target content item based on each input item provided by the content item placement interface;
  • the sending module 1403 is used to send the drop transaction information to the blockchain system.
  • the device provided by the embodiment of the present application provides the content item delivery interface, so that the delivery transaction information can be sent to the blockchain system, so that the delivery transaction information cannot be forged and tampered, thus ensuring the authenticity of the delivery transaction data and reducing the The risk of advertisers and advertisers placing transactions.
  • the content item delivery interface includes a delivery party selection option, and the delivery party selection option is used to provide a selection service for the delivery party.
  • the content item delivery interface includes the user's historical content item delivery situation.
  • the content delivery device provided in the above embodiments only uses the division of the above functional modules as an example to illustrate the content delivery.
  • the above functions can be allocated by different functional modules according to needs.
  • the internal structure of the device is divided into different functional modules to complete all or part of the functions described above.
  • the content delivery device and the content delivery method embodiment provided in the above embodiments belong to the same concept. For the specific implementation process, see the method embodiments, and details are not described here.
  • the apparatus may be a node device, or may be set on the node device.
  • the device includes various modules or units, and each module or unit may be implemented in whole or in part by software, hardware, or a combination thereof. Referring to Figure 15, the device includes:
  • the placement transaction information obtaining module 1501 is used to obtain the placement transaction information of the first user through the content item placement interface, and the placement transaction information is used to indicate the placement between the first user and the second user for the placement of the target content item
  • the first user is the provider of the target object corresponding to the target content item
  • the second user is the provider of service delivery
  • the receiving module 1502 is configured to receive the interactive information of the target content item after the target content item is delivered to any user;
  • the credit data processing module 1503 is configured to process the credit data of the second user according to the credit data processing information when the received interaction information does not satisfy the placing logic in the placing contract data.
  • the device provided by the embodiment of the present application obtains the transaction information of the first user to receive the interaction information between any user and the target content item. Since the interaction information is received on the blockchain, the interaction information cannot Is forged and tampered with, so that when the interactive information does not satisfy the delivery logic in the delivery contract data, that is, when the interaction information cannot achieve the interaction effect agreed by the delivery contract, the information can be processed according to the credit data and the credit data of the second user can be processed Processing, thus ensuring the authenticity of the credit data, and the credit data truly reflects the integrity level of the advertiser.
  • the credit data management device provided in the above embodiment manages credit data
  • the division of each functional module described above is used as an example for illustration. In practical applications, the above functions may be allocated by different functional modules according to needs. That is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above.
  • the credit data management apparatus and the credit data management method embodiments provided in the above embodiments belong to the same concept. For the specific implementation process, see the method embodiments, and details are not described here.
  • the apparatus may be a node device, or may be set on the node device.
  • the device includes various modules or units, and each module or unit may be implemented in whole or in part by software, hardware, or a combination thereof. Referring to Figure 16, the device includes:
  • the delivery module 1601 is used to deliver the target content item of the first user to any user device;
  • the receiving module 1602 is configured to receive interaction information of the user equipment on the target content item
  • the storage module 1603 is used to store the user's usage contract data on the blockchain of the blockchain system according to the interaction information, and the usage contract data is used to indicate the credit data processing logic;
  • the receiving module 1602 is also used to receive usage data of the target object
  • the credit data processing module 1604 is configured to process the credit data of the first user and / or the second user as the delivery party according to the usage data of the target object and the usage contract data.
  • the device provided by the embodiment of the present application receives the interaction information, stores the usage contract data to the blockchain according to the interaction information, and can also subsequently receive the usage data, according to the usage data and the usage contract data, to the first user and the second user Or both of them process credit data. Since the contract data and usage data are generated on the blockchain, the processing logic of the credit data cannot be forged or tampered, that is, based on the processing logic, the credit The data processing cannot be falsified and tampered, so the authenticity of the credit data is guaranteed, and the credit data truly reflects the integrity level of advertisers and advertisers.
  • the credit data management device provided in the above embodiment manages credit data
  • the division of each functional module described above is used as an example for illustration. In practical applications, the above functions may be allocated by different functional modules according to needs. That is, the internal structure of the device is divided into different functional modules to complete all or part of the functions described above.
  • the credit data management apparatus and the credit data management method embodiments provided in the above embodiments belong to the same concept. For the specific implementation process, see the method embodiments, and details are not described here.
  • the user equipment 1700 may be: a smartphone, a tablet computer, an MP3 player (Moving Picture Experts Group Audio III Layer, audio compression layer 3), MP4 (Moving Picture Experts Group Audio Layer IV, compression compression expert video Audio level 4) Player, laptop or desktop computer.
  • the user equipment 1700 may also be called other names such as portable user equipment, laptop user equipment, and desktop user equipment.
  • the user equipment 1700 includes a processor 1701 and a memory 1702.
  • the processor 1701 may include one or more processing cores, such as a 4-core processor, an 8-core processor, or the like.
  • the processor 1701 can adopt at least one hardware form of DSP (Digital Signal Processing, digital signal processing), FPGA (Field-Programmable Gate Array), PLA (Programmable Logic Array). achieve.
  • the processor 1701 may also include a main processor and a co-processor.
  • the main processor is a processor for processing data in a wake-up state, also known as a CPU (Central Processing Unit, central processor); the co-processor is A low-power processor for processing data in the standby state.
  • the processor 1701 may be integrated with a GPU (Graphics Processing Unit, image processor), and the GPU is used to render and draw content that needs to be displayed on the display screen.
  • the processor 1701 may further include an AI (Artificial Intelligence, Artificial Intelligence) processor, which is used to process computing operations related to machine learning.
  • AI Artificial Intelligence, Artificial Intelligence
  • the memory 1702 may include one or more computer-readable storage media, which may be non-transitory.
  • the memory 1702 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices and flash memory storage devices.
  • the non-transitory computer-readable storage medium in the memory 1702 is used to store at least one instruction for execution by the processor 1701 to implement the content item provided by the method embodiment in the present application Delivery method.
  • the user equipment 1700 may optionally further include: a peripheral device interface 1703 and at least one peripheral device.
  • the processor 1701, the memory 1702, and the peripheral device interface 1703 may be connected by a bus or a signal line.
  • Each peripheral device may be connected to the peripheral device interface 1703 through a bus, a signal line, or a circuit board.
  • the peripheral device includes: at least one of a radio frequency circuit 1704, a touch display screen 1705, a camera 1706, an audio circuit 1707, a positioning component 1708, and a power supply 1709.
  • the peripheral device interface 1703 may be used to connect at least one peripheral device related to I / O (Input / Output) to the processor 1701 and the memory 1702.
  • the processor 1701, the memory 1702, and the peripheral device interface 1703 are integrated on the same chip or circuit board; in some other embodiments, any one of the processor 1701, the memory 1702, and the peripheral device interface 1703 or Both can be implemented on a separate chip or circuit board, which is not limited in this embodiment.
  • the radio frequency circuit 1704 is used to receive and transmit RF (Radio Frequency) signals, also called electromagnetic signals.
  • the radio frequency circuit 1704 communicates with a communication network and other communication devices through electromagnetic signals.
  • the radio frequency circuit 1704 converts the electrical signal into an electromagnetic signal for transmission, or converts the received electromagnetic signal into an electrical signal.
  • the radio frequency circuit 1704 includes: an antenna system, an RF transceiver, one or more amplifiers, a tuner, an oscillator, a digital signal processor, a codec chipset, a subscriber identity module card, and so on.
  • the radio frequency circuit 1704 may communicate with other user equipment through at least one wireless communication protocol.
  • the wireless communication protocol includes but is not limited to: metropolitan area networks, various generations of mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and / or WiFi (Wireless Fidelity, wireless fidelity) networks.
  • the radio frequency circuit 1704 may further include NFC (Near Field Communication) related circuits, which is not limited in this application.
  • the display screen 1705 is used to display a UI (User Interface).
  • the UI may include graphics, text, icons, video, and any combination thereof.
  • the display screen 1705 also has the ability to collect touch signals on or above the surface of the display screen 1705.
  • the touch signal can be input to the processor 1701 as a control signal for processing.
  • the display screen 1705 can also be used to provide virtual buttons and / or virtual keyboards, also called soft buttons and / or soft keyboards.
  • the display screen 1705 may be one, and the front panel of the user equipment 1700 is provided; in other embodiments, the display screen 1705 may be at least two, respectively disposed on different surfaces of the user equipment 1700 or in a folded design. In further embodiments, the display screen 1705 may be a flexible display screen, which is provided on the curved surface or folding surface of the user device 1700. Even, the display screen 1705 can also be set as a non-rectangular irregular figure, that is, a special-shaped screen.
  • the display screen 1705 can be made of LCD (Liquid Crystal Display), OLED (Organic Light-Emitting Diode, organic light emitting diode) and other materials.
  • the camera assembly 1706 is used to collect images or videos.
  • the camera assembly 1706 includes a front camera and a rear camera.
  • the front camera is set on the front panel of the user device, and the rear camera is set on the back of the user device.
  • there are at least two rear cameras which are respectively one of the main camera, the depth-of-field camera, the wide-angle camera, and the telephoto camera, so as to realize the fusion of the main camera and the depth-of-field camera to realize the background blur function, the main camera Integrate with wide-angle camera to achieve panoramic shooting and VR (Virtual Reality, virtual reality) shooting function or other fusion shooting functions.
  • the camera assembly 1706 may also include a flash.
  • the flash can be a single-color flash or a dual-color flash. Dual color temperature flash refers to the combination of warm flash and cold flash, which can be used for light compensation at different color temperatures.
  • the audio circuit 1707 may include a microphone and a speaker.
  • the microphone is used to collect sound waves of the user and the environment, and convert the sound waves into electrical signals and input them to the processor 1701 for processing, or input them to the radio frequency circuit 1704 to implement voice communication.
  • the microphone can also be an array microphone or an omnidirectional acquisition microphone.
  • the speaker is used to convert the electric signal from the processor 1701 or the radio frequency circuit 1704 into sound waves.
  • the speaker can be a traditional thin-film speaker or a piezoelectric ceramic speaker.
  • the speaker When the speaker is a piezoelectric ceramic speaker, it can not only convert electrical signals into sound waves audible by humans, but also convert electrical signals into sound waves inaudible to humans for ranging and other purposes.
  • the audio circuit 1707 may also include a headphone jack.
  • the positioning component 1708 is used to locate the current geographic location of the user equipment 1700 to implement navigation or LBS (Location Based Service, location-based service).
  • the positioning component 1708 may be a positioning component based on the GPS (Global Positioning System) of the United States, the Beidou system of China, the Grenas system of Russia, or the Galileo system of the European Union.
  • GPS Global Positioning System
  • the power supply 1709 is used to supply power to various components in the user equipment 1700.
  • the power supply 1709 may be alternating current, direct current, disposable batteries, or rechargeable batteries.
  • the rechargeable battery may support wired charging or wireless charging.
  • the rechargeable battery can also be used to support fast charging technology.
  • the user equipment 1700 further includes one or more sensors 1710.
  • the one or more sensors 1710 include, but are not limited to, an acceleration sensor 1711, a gyro sensor 1712, a pressure sensor 1713, a fingerprint sensor 1714, an optical sensor 1715, and a proximity sensor 1716.
  • the acceleration sensor 1711 can detect the magnitude of acceleration on the three coordinate axes of the coordinate system established by the user device 1700.
  • the acceleration sensor 1711 can be used to detect the components of gravity acceleration on three coordinate axes.
  • the processor 1701 may control the touch display screen 1705 to display the user interface in a landscape view or a portrait view according to the gravity acceleration signal collected by the acceleration sensor 1711.
  • the acceleration sensor 1711 can also be used for game or user movement data collection.
  • the gyro sensor 1712 can detect the body direction and rotation angle of the user device 1700, and the gyro sensor 1712 can cooperate with the acceleration sensor 1711 to collect the 3D motion of the user to the user device 1700. Based on the data collected by the gyro sensor 1712, the processor 1701 can realize the following functions: motion sensing (such as changing the UI according to the user's tilt operation), image stabilization during shooting, game control, and inertial navigation.
  • the pressure sensor 1713 may be disposed on the side frame of the user equipment 1700 and / or the lower layer of the touch display 1705.
  • the pressure sensor 1713 When the pressure sensor 1713 is disposed on the side frame of the user device 1700, it can detect the user's holding signal to the user device 1700, and the processor 1701 performs left-right hand recognition or quick operation according to the holding signal collected by the pressure sensor 1713.
  • the processor 1701 controls the operability control on the UI interface according to the user's pressure operation on the touch display 1705.
  • the operability control includes at least one of a button control, a scroll bar control, an icon control, and a menu control.
  • the fingerprint sensor 1714 is used to collect the user's fingerprint.
  • the processor 1701 identifies the user's identity based on the fingerprint collected by the fingerprint sensor 1714, or the fingerprint sensor 1714 identifies the user's identity based on the collected fingerprint.
  • the processor 1701 authorizes the user to perform related sensitive operations, including unlocking the screen, viewing encrypted information, downloading software, paying, and changing settings.
  • the fingerprint sensor 1714 may be provided on the front, back, or side of the user device 1700. When the user device 1700 is provided with a physical button or manufacturer logo, the fingerprint sensor 1714 may be integrated with the physical button or manufacturer logo.
  • the optical sensor 1715 is used to collect ambient light intensity.
  • the processor 1701 may control the display brightness of the touch display 1705 according to the ambient light intensity collected by the optical sensor 1715. Specifically, when the ambient light intensity is high, the display brightness of the touch display 1705 is increased; when the ambient light intensity is low, the display brightness of the touch display 1705 is decreased.
  • the processor 1701 may also dynamically adjust the shooting parameters of the camera assembly 1706 according to the ambient light intensity collected by the optical sensor 1715.
  • the proximity sensor 1716 also called a distance sensor, is usually provided on the front panel of the user equipment 1700.
  • the proximity sensor 1716 is used to collect the distance between the user and the front of the user device 1700.
  • the processor 1701 controls the touch display 1705 to switch from the bright screen state to the breathing state; when the proximity sensor 1716 When it is detected that the distance between the user and the front of the user device 1700 gradually becomes larger, the processor 1701 controls the touch display 1705 to switch from the screen-on state to the screen-on state.
  • FIG. 15 does not constitute a limitation on the user equipment 1700, and may include more or fewer components than shown, or combine certain components, or adopt different component arrangements.
  • the node device 1800 may have a relatively large difference due to different configurations or performances, and may include one or more than one processor (central processing units (CPU) 1801 And one or more memories 1802, wherein at least one instruction is stored in the memory 1802, and the at least one instruction is loaded and executed by the processor 1801 to implement the credit data management method or content item delivery provided by the foregoing method embodiments method.
  • the node device may also have components such as a wired or wireless network interface, a keyboard, and an input-output interface for input and output.
  • the node device may also include other components for implementing device functions, which will not be repeated here.
  • a computer-readable storage medium is also provided, for example, a memory including instructions that can be executed by a processor in the terminal to complete the credit data management method or content item placement method in the foregoing embodiment.
  • the computer-readable storage medium may be ROM, random access memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, or the like.
  • steps in the flowcharts of the above embodiments are displayed sequentially according to the arrows, the steps are not necessarily executed in the order indicated by the arrows. Unless clearly stated in this article, there is no strict order for the execution of these steps, and these steps can be executed in other orders. Moreover, at least a part of the steps in the above embodiments may include multiple sub-steps or multiple stages. These sub-steps or stages are not necessarily executed at the same time, but may be executed at different times. These sub-steps or stages The execution order of is not necessarily sequential, but may be executed in turn or alternately with at least a part of other steps or sub-steps or stages of other steps.

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Abstract

一种信用数据管理方法，包括：通过在区块链系统上生成投放合约数据，基于该投放合约数据来对投放方的投放行为进行约束，当任一个投放行为与投放合约数据不满足投放合约数据时，则可以对投放方进行相应的信用数据处罚，由于投放合约数据是在区块链上生成的，使得信用数据的处理逻辑不能被伪造和篡改，也即是，基于该处理逻辑对信用数据的处理不能被伪造和篡改，因此保证了该信用数据的真实性，且该信用数据真实地反映了广告商的诚信水平。

Description

信用数据管理方法、装置、节点设备、用户设备、存储介质以及系统
本申请要求于2018年10月23日提交中国专利局，申请号为2018112384532，申请名称为“信用数据管理方法、装置、节点设备、存储介质以及系统”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及互联网领域，特别涉及一种信用数据管理方法、装置、节点设备、用户设备、存储介质以及系统。
背景技术
随着互联网飞速发展，基于资源平台的广告投放作为一种快速传播的宣传形式，越来越受到广告主的青睐。广告主在进行广告投放时，通常会找到广告商进行投放，以期望最好的投放效果，然而，广告商的投放很难监控，为了给广告主的投放提供更好的参考，如何对广告商的信用数据进行管理变得越来越重要。因此，亟需一种能够真实地反映广告商的诚信水平，保证投放的真实性的信用数据管理方法。
发明内容
根据本申请各实施例，提供了一种信用数据管理方法、装置、节点设备、用户设备、存储介质以及系统。
一种信用数据管理方法，由节点设备执行，包括：
通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；
根据该投放交易信息，将投放合约数据存储至信用数据管理系统的区块链上，该投放合约数据用于指示该目标内容项的投放逻辑以及信用数据处理信息；
在该目标内容项的投放过程中，将投放行为信息存储至该信用数据管理系统的区块链上；
当该投放行为信息不满足该投放合约数据中该投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。
一种内容项投放方法，由用户设备执行，包括：
显示信用数据管理系统的内容项投放界面，该内容项投放界面用于提供内容项投放服务；
基于该内容项投放界面所提供的各个输入项，获取目标内容项的投放交易信息；
将该投放交易信息发送至信用数据管理系统。
一种信用数据管理装置，设置于节点设备，该装置包括：
交易信息获取模块，用于通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；
存储模块，用于根据该投放交易信息，将投放合约数据存储至信用数据管理系统的区块链上，该投放合约数据用于指示该目标内容项的投放逻辑以及信用数据处理信息；
该存储模块，还用于在该目标内容项的投放过程中，将投放行为信息存储至该信用数据管理系统的区块链上；
信用数据处理模块，用于当该投放行为信息不满足该投放合约数据中该投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。
一种内容项投放装置，设置于用户设备，包括：
显示模块，用于显示信用数据管理系统的内容项投放界面，该内容项投放界面用于提供内容项投放服务；
交易信息获取模块，用于基于该内容项投放界面所提供的各个输入项，获取目标内容项的投放交易信息；
发送模块，用于将该投放交易信息发送至信用数据管理系统。
一种信用数据管理方法，由节点设备执行，该方法包括：
通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；
当将该目标内容项投放至任一用户后，接收该目标内容项的交互信息；
当接收到的交互信息不满足该投放合约数据中投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。
一种信用数据管理方法，由节点设备执行，该方法包括：
将第一用户的目标内容项投放至任一用户设备；
接收该用户设备对该目标内容项的交互信息；
根据该交互信息，将该用户的使用合约数据存储至该信用数据管理系统的区块链上，该使用合约数据用于指示信用数据处理逻辑；
接收该目标物的使用数据；
根据该目标物的使用数据和该使用合约数据，对该第一用户和/或作为投放方的第二用户的信用数据进行处理。
一种节点设备，该节点设备包括一个或多个处理器和存储器，该存储器中存储有至少一条计算机可读指令，该计算机可读指令由该处理器加载并执行以实现如上述任一种可能实现方式的信用数据管理方法所执行的操作。
一种用户设备，该用户设备包括一个或多个处理器和存储器，该存储器中存储有至少一条计算机可读指令，该计算机可读指令由该处理器加载并执行以实现如上述任一种可能实现方式的内容项投放方法所执行的操作。
一个或多个计算机可读存储介质，该存储介质中存储有至少一条计算机可读指令，该计算机可读指令由一个或多个处理器加载并执行以实现如上述任一种可能实现方式的信用数据管理方法所执行的操作。
一个或多个计算机可读存储介质，该存储介质中存储有至少一条计算机可读指令，该计算机可读指令由一个或多个处理器加载并执行以实现如上述任一种可能实现方式的内容项投放方法所执行的操作。
一种信用数据管理装置，设置于节点设备，该装置包括：
投放交易信息获取模块，用于通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；
接收模块，用于当将该目标内容项投放至任一用户后，接收该目标内容项的交互信息；
信用数据处理模块，用于当接收到的交互信息不满足该投放合约数据中投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。
一种信用数据管理装置，设置于节点设备，该装置包括：
投放模块，用于将第一用户的目标内容项投放至任一用户设备；
接收模块，用于接收该用户设备对该目标内容项的交互信息；
存储模块，用于根据该交互信息，将该用户的使用合约数据存储至该信用数据管理系统的区块链上，该使用合约数据用于指示信用数据处理逻辑；
该接收模块还用于接收该目标物的使用数据；
信用数据处理模块，用于根据该目标物的使用数据和该使用合约数据，对该第一用户和/或作为投放方的第二用户的信用数据进行处理。
一种信用数据管理系统，该系统包括多个节点设备，该多个节点设备上配置有同一条区块链，
其中，该多个节点设备中包括第一节点设备，该第一节点设备用于通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示 第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；根据该投放交易信息，将投放合约数据存储至该区块链上，该投放合约数据用于指示该目标内容项的投放逻辑以及信用数据处理信息；在该目标内容项的投放过程中，将投放行为信息存储至该区块链上；当该投放行为信息不满足该投放合约数据中该投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理；
该多个节点设备还包括多个第二节点设备，该多个第二节点设备用于参与待存储至该区块链上的信息进行共识，在共识通过时，将该信息存储在节点设备自身配置的区块链上。
本申请的一个或多个实施例的细节在下面的附图和描述中提出。基于本申请的说明书、附图以及权利要求书，本申请的其它特征、目的和优点将变得更加明显。
附图说明
为了更清楚地说明本申请实施例中的技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1是本申请实施例提供的一种信用数据管理系统的结构示意图；
图2是本申请实施例提供的一种信用数据管理方法的流程图；
图3是本申请实施例提供的一种信用数据管理系统的界面示意图；
图4是本申请实施例提供的一种信用数据管理系统的界面示意图；
图5是本申请实施例提供的一种信用数据管理系统的界面示意图；
图6是本申请实施例提供的一种信用数据管理系统的界面示意图；
图7是本申请实施例提供的一种信用数据管理系统的界面示意图；
图8是本申请实施例提供的一种信用数据管理系统的界面示意图；
图9是本申请实施例提供的一种信用数据管理系统的界面示意图；
图10是本申请实施例提供的一种信用数据管理系统的界面示意图；
图11是本申请实施例提供的一种信用数据管理系统的流程图；
图12是本申请实施例提供的一种信用数据管理系统的结构示意图；
图13是本申请实施例提供的一种信用数据管理装置的结构示意图；
图14是本申请实施例提供的一种内容项投放装置的结构示意图；
图15是本申请实施例提供的一种信用数据管理装置的结构示意图；
图16是本申请实施例提供的一种信用数据管理装置的结构示意图；
图17是本申请实施例提供的一种用户设备的结构框图；
图18是本申请实施例提供的一种节点设备的结构示意图。
具体实施方式
为使本申请的目的、技术方案和优点更加清楚，下面将结合附图对本申请实施方式作进一步地详细描述。应当理解，此处所描述的具体实施方式仅仅用以解释本申请，并不用于限定本申请。
下面，对下述具体说明过程中出现的一些名词进行介绍：
广告商：广告商是目标内容项的投放方，指从事或出售广告渠道服务的商人，通常指电视台、报社和网站等。
广告主：广告主是目标物的提供方，指为推销产品或者提供服务，自行或者委托他人设计、制作、发布广告的法人、其他经济组织或者个人，任何推广、销售其产品或服务的商家都可以作为广告主，广告主发布广告活动，并按照广告商完成的广告活动中规定的营销效果的总数量及单位效果价格向广告商支付费用。
监督者：监督者是行业协会、独立第三方监督机构或者官方监督机构，例如消费者协会、工商总局等。
图1是本申请实施例提供的一种信用数据管理系统的结构示意图。参见图1，该系统包括多个节点设备101；
其中，多个节点设备101可以配置有一条区块链或多条区块链，也即是，该多个节点设备101可以组成区块链系统，各个节点设备101分别为该区块链系统中的节点。该多个节点设备101可以属于同一经营实体，还可以是分别属于不同经营实体，例如，该多个节点设备101可以包括一个或多个广告商的服务器、一个或多个投放渠道的服务器、监督服务器以及各个广告主的电子设备或服务器等等。其中，广告商的服务器可以作为该多个投放渠道的代理。例如，某广告代理商代理有多个平台的投放资源。
例如，该多个节点设备中包括至少一个第一节点设备，该第一电子设备可以为广告商的服务器，该第一节点设备用于通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；根据该投放交易信息，将投放合约数据存储至该区块链上，该投放合约数据用于指示该目标内容项的投放逻辑以及信用数据处理信息；在该目标内容项的投放过程中，将投放行为信息存储至该区块链上；当该投放行为信息不满足该投放合约数据中该投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理；该多个节点设备还包括多个第二节点设备，该多个第二节点设备可以包括一个或多个投放渠道的服务器、监督服务器，该多个第二节点设备用于参与待 存储至该区块链上的信息进行共识，在共识通过时，将该信息存储在节点设备自身配置的区块链上。进一步地，该监督服务器可以用于对接收到的交互信息、使用数据等进行检测和处理，以便对各个用户的信用数据进行管理。
图1亦示出了一个实施例中信用数据管理方法的应用环境。该应用环境中包括用户设备102。基于上述图1中所提供的应用环境，当任一用户需要使用该信用数据管理系统时，则可以在信用数据管理系统中进行注册，在注册过程中，需要进行身份验证，例如，该身份验证步骤可以包括如下过程：
监督服务器接收任一用户设备102在注册过程中提供的身份信息，该身份信息可以为任一种能够标识用户设备102上用户身份的信息，例如，该身份信息可以为证件号、证件扫描件、用户名、联系电话、联系地址等，本申请对该身份信息的内容不做具体限定；监督服务器可以通过线上审核或者线下审核的方式，来对用户设备102所提供的身份信息进行审核，输出审核结果信息，将该审核结果信息发送至该用户设备102，该审核结果信息用于指示是否向该身份信息对应的自然人或法人授予该信用数据管理系统的使用权限，例如当该身份信息确认为伪造时，不授予使用权限。当该审核结果信息用于指示向该身份信息对应的自然人或法人授予该信用数据管理系统的使用权限时，为该用户在该信用数据管理系统中创建账户，使得该用户在通过用户设备102登录了信用数据管理系统后，可以基于该账户进行各种交易。
另外，该用户设备102用于访问上述各个经营实体的服务器，来进行内容项投放，或进行信用数据查询等步骤，该用户设备102可以为电脑、智能手机、平板电脑或者其他电子设备。
图2是本申请实施例提供的一种信用数据管理方法的流程图，参见图2，该实施例包括：
201、用户设备显示内容项投放界面，该内容项投放界面用于提供内容项投放服务，该用户设备为第一用户所登录的设备。
其中，该目标内容项对应于该目标物，该目标物包括商品或服务。该商品可以是实物商品，例如，某种家居电器，当然，该商品还可以为某种虚拟商品，例如，某种电子兑换券等。该服务可以为线下服务或者线上服务，本申请实施例对此不做限定。
在本申请实施例中，该内容项投放界面可以为第一用户提供与内容项投放相关的输入文本框，供第一用户进行投放信息的输入等过程。例如，参见图3，广告主可以在该内容项投放界面中录入目标内容项的相关信息，例如，广告名称、广告商、广告类型、广告描述、广告校验、抵押金额、审批编号、相关方信息和备注等；进一步地，该内容项投放界面还可以包括第一用户的历史内容项投放情况，例如，在该界面的左部的侧边栏可以显示第一用户的 账户信息，例如，用户名、角色、主体、信用值、广告数、广告用户数、总合约数、未完成合约数、商品数、交易商品数等。其中，总合约数为投放合约数据、交互合约数据和使用合约数据的数目总和；其中，未完成合约数为未完成的投放合约数据、交互合约数据和使用合约数据的数目总和，针对投放合约数据，未完成指未达到该投放合约数据的终止条件，即未达到该投放合约数据约定的播放周期或营销效果，针对交互合约数据，未完成指在该目标内容项的投放期间，用户正处于该交互合约数据所规定的触发条件的交互过程中，针对使用合约数据，未完成指未达到该使用合约数据的终止条件，即未达到该目标物的保质期或用户进行退货。其中，抵押金额为生成任一合约数据时，各个参与方需要支付的法定货币背书，当参与方的行为符合该合约数据约定的信用数据处罚逻辑时，对该参与方进行信用数据扣除处理后，索赔方可从该抵押金额中进行相应的法定货币赔偿处理。
第一用户还可以在内容项投放界面中通过图4所示的界面来录入目标物的相关信息，例如，商品名称、供应商、商品类型、商品描述、物联网地址、抵押金额、商品价格、商品标准、认证信息和备注等。
当作为广告主的第一用户的账号为自然人账号时，第一用户还可以通过如图5的界面对用户信息进行修改，并可以将该自然人账户和名下的法人账户相关联；当第一用户的账号为法人账号时，第一用户可以基于图6的界面进行如上所述的修改，并可以将该法人账号与自然人账号相关联。
需要说明的是，广告商和用户都可以通过类似的界面进行用户信息的修改，本申请实施例仅以广告主的用户信息修改界面为例。
第一用户还可以在该信用数据管理系统中对任一合约数据的状态进行查看，参见图7，针对一个第一用户而言，由于将该目标内容项投放至多个用户的终端，与每个用户都可以生成交互合约数据，并当用户和目标物生成使用合约数据时，和该第一用户的账号进行关联，还可以对合约编号进行搜索，查看目标合约数据的状态。
需要说明的是，广告商和用户都可以通过类似的界面进行合约状态的查看，本申请实施例仅以广告主账号的合约状态查看界面为例。
202、该用户设备基于该内容项投放界面所提供的各个输入项，获取目标内容项的投放交易信息。
在本申请实施例中，仅以第一用户来表示目标物的提供方，例如广告主，以第二用户来表示投放服务的提供方，例如广告商，该提供是指提供投放资源，例如，在某个直播平台提供广告投放时段等，该目标内容项为第一用户所提供的目标物的内容项，例如广告项，该广告项可以是文字类广告或者多媒体类广告，本申请实施例对此不做限定。该投放交易信息用于指示第一用 户和第二用户之间针对目标内容项的投放所进行的投放交易。例如，以广告投放为例，该投放交易信息至少携带广告商的账户信息、广告主的账户信息和成交金额。
该用户设备将该投放交易信息发送至信用数据管理系统。
需要说明的是，该用户设备可以是对信用数据管理系统具有访问权限的任一个用户设备，本申请实施例仅以该用户设备通过访问第一节点设备来进行内容项投放为例进行说明。
204、信用数据管理系统中的第一节点设备接收投放交易信息，该第一节点设备在信用数据管理系统中广播该投放交易信息，该投放交易信息用于指示目标物的提供方和目标内容项的投放方之间进行的投放交易，该目标内容项对应于目标物。
该步骤204实际上是在该信用数据管理系统上共识该投放交易信息的过程。例如，广告主在该信用数据管理系统上向广告商提出投放该目标内容项的请求，该广告商响应同意该投放请求后，将这笔交易的投放交易信息向该信用数据管理系统上的所有节点设备广播，任一节点设备接收到该投放交易信息后，对该投放交易信息进行工作量证明，加以确认交易的真实性，当该投放交易信息在该信用数据管理系统上共识通过后，将投放交易信息存储在区块链上，执行下述步骤205；上述投放交易信息是在线上发起申请并得到响应的，在一个实施例中，广告商与广告主也可以在线下签订投放合同后，将该投放合同的文本内容进行代码化，得到投放交易信息和投放合约数据，再将该投放交易信息和该投放合约数据录入到该信用数据管理系统，执行下述步骤206。其中，该将该投放合同的文本内容进行代码化的步骤可以使用训练好的自然语言处理技术进行，该自然语言处理技术可以采用深度神经网络实现。
205、第一节点设备根据该投放交易信息，将投放合约数据存储至信用数据管理系统的区块链上，该投放合约数据用于指示该目标内容项的投放逻辑以及信用数据处理信息。
具体地，该第一节点设备可以根据该投放交易信息，生成该目标内容项的投放合约数据，再将该投放合约数据存储在该第一节点设备的区块链上。其中，该投放合约数据是基于该投放交易信息在该信用数据管理系统上生成的新区块，该新区块是一串二进制编码，用于指示该投放交易信息达成的协议，该投放合约数据至少携带该目标物的提供方、该目标内容项的投放方和对该目标内容项投放的逻辑。
其中，该对该目标内容项的投放逻辑至少包括投放该目标内容项的渠道、版面位置、播放时段、播放时长和播放周期，本申请对投放该目标内容项的 逻辑不做具体限定。在一个实施例中，该投放合约数据还用于指示投放该目标内容项的要求，该要求至少包括广告主预期达到的营销效果，例如达到预设点击量，该预设点击量可以由广告主预先约定，也可以通过获取该投放渠道在投放时段的用户流量的平均值进行设定，本申请对投放该目标内容项的要求不做具体限定。
在一个实施例中，该投放合约数据还用于指示该投放合约数据的终止条件，可以是达到该目标内容项的播放周期，在一个实施例中，可以是达到了广告主预期的营销效果，在一个实施例中，也可以是达到了该播放周期或该营销效果中的任一项。
该步骤205实际上是在该信用数据管理系统上共识该投放合约数据的过程。第一节点设备生成该投放合约数据后，需要向该信用数据管理系统上的所有节点设备广播，任一节点设备接收到该投放合约数据后，对该投放合约数据进行工作量证明，当该投放合约数据在该信用数据管理系统上共识通过后，将该投放合约数据存储在区块链上，需要说明的是，对于任一合约数据来说，都需要经过上述共识过程，才能将合约数据记录在区块链上。
在一个实施例中，在该区块链上为生成信用收支表，用以维护各个账户的总信用值，当有新区块被共识后，可以在该信用收支表上，根据该新区块所包含的信用数据对各个账户的信用收支表进行更新。在一个实施例中，当接收到任一用户设备对任一账户的信用查询指令后，将该信用收支表中该账户的总信用值返回给该用户设备。当然，该进行查询的用户设备可以具有对区块链进行访问的权限，例如，该用户在发送信用查询指令，可以在信用查询指令中携带用户设备的公钥，当信用数据管理系统中的任一个节点设备接收到该信用查询指令后，可以对该用户设备的公钥进行校验，当校验通过时，可以响应于该信用查询指令，为该用户设备提供给账户的总信用值。
进一步地，区块链上还可以不维护信用收支表，第一节点设备也可以在接收到信用查询指令时，实时从区块链的各个区块中获取该账户的信用数据，来计算当前该账户的总信用值，以便返回给该用户设备，本申请实施例对具体如何获取该总信用值不作具体限定。
在一个实施例中，在该接收投放合约数据之前，该方法还包括：接收任一用户设备的查询指令，该查询指令用于查询任一账户的信用数据；将该任一账户的信用数据返回给该用户设备。也即是，由于所有的账户的信用数据是存储在区块链上的，基于区块链的可追溯性，在进行任意交易之前，可以在该信用数据管理系统上查询到交易方的所有历史信用数据收支记录。实际上，在任意时刻都可以对该信用数据管理系统中的任意账户进行信用数据的查询，本申请对该查询操作的时序不做具体限定。
对于第二用户来说，该作为广告商的第二用户可以在该信用数据管理系统中查看本账户的信用数据收支明细、信用数据余额、抵押数额等，还可以进行目标金额的信用数据转账。例如图8所示，需要说明的是，广告主和用户都可以通过类似的界面进行信用数据的账目查询，本申请实施例仅以广告商账户的信用数据账目查询界面为例。当然，如图9所示，第二用户还可以在该信用数据管理系统中进行任一合约数据的注册，并嵌入合约的信用数据处理逻辑。
206、当将该目标内容项投放至任一用户后，第一节点设备将该用户的交互合约数据存储至该信用数据管理系统的区块链上，该交互合约数据用于指示该目标内容项的交互处理逻辑。
该交互合约数据用于指示当接收到用户基于该目标内容项的任一交互信息时，应该执行哪个步骤，例如，当接收到对目标内容项的交易信息时，执行使用合约数据的生成步骤。该步骤206实际上是该第一节点设备在投放目标内容项的同时，基于该投放以及被投放成功的用户，来生成交互合约数据的过程。为了能够对投放合约数据进行追溯，该交互合约数据中可以包括有投放合约数据的合约识别码。
在一个实施例中，上述投放过程还可以在线下执行：广告商在线下按照投放合约数据中约定的规则在相应的投放渠道进行该目标内容项的投放，该广告商通过第一节点设备向监督服务器提供投放成功的证据，监督服务器审核无误后，将该投放成功的信息广播给所有节点设备进行共识和确认，生成交互合约数据；例如，投放成功是指已经在该渠道上可以浏览到该目标内容项，如果广告商只下达了投放指令，但没有到达该目标内容项投放的开始日期，不能判断为投放成功。
需要说明的是，基于上述步骤201至步骤206，该投放逻辑可以包含多个投放步骤或者投放限制条件，而信用数据处理信息可以是对应于任一个投放步骤或投放限制条件，不同的投放步骤或投放限制条件可以对应于不同的信用数据处理信息，当投放行为信息不满足投放合约数据中任一种投放步骤或投放限制条件时，可以根据对应的信用数据处理信息，来对第二用户的信用数据进行处理。例如，对于目标内容项的实际投放渠道与投放合约数据所限定的不同，则从该第二用户的账户中扣除10个信用值，而当目标内容项实际投放的版面位置与投放合约数据所限定的不同，则从该第二用户的账户中扣除5个信用值。当然，对于任一种不满足的情况，还可以扣除相同数量的信用数据，本申请实施例对此不做限定。相应地，基于实际投放的过程，该方法可以包括：该目标内容项的投放过程中，第一节点设备还可以将投放行为信息存储至该信用数据管理系统的区块链上；当该投放行为信息不满足该 投放合约数据中该投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。投放行为信息可以用于指示广告商是如何对目标内容项进行投放的，如果该投放不符合第一用户和第二用户之间针对于投放的约定，则可以对第二用户进行处罚，例如，当信用数据处理信息为从第二用户的账户中扣除第一信用数据时，则可以执行该数据处理信息，来对该第二用户的信用数据进行处理。在一种可能实施方式中，该对第二用户的信用数据进行处理，可以不是由第一节点设备来执行，而是由监督服务器来实现，并将处理后的第二用户的信用数据存储至信用数据管理系统中，使得给第二用户的信用数据可以被查询。
207、第一节点设备在接收到该用户与该目标内容项的交互信息后，将交互信息存储至该信用数据管理系统的区块链上。
其中，该交互信息包括：该目标内容项的曝光行为信息、点击行为信息、互动行为信息以及交易信息。例如，该曝光行为信息可以是鼠标在该目标内容项的投放区域晃动，也可以是鼠标在该目标内容项的页面停留了预设时长。点击行为信息可以是指用户对该目标内容项进行了点击操作。该交互行为可以是用户在目标内容项对应的页面上进行了用户名、手机号、地址等信息的填写，也可以是用户参与了目标内容项所提供的小游戏，该交易信息至少包括广告主的账号信息、用户的账号信息、交易数量、成交金额、收货地址等，本申请对该交互行为的具体内容不做具体限定。
上述步骤204实际上是用户在用户设备上浏览该目标内容项时，用户设备检测到该目标内容项的曝光行为，向该信用数据管理系统发送该曝光行为信息，该第一节点设备在接收到该曝光行为信息后，将该曝光行为信息广播到该信用数据管理系统的所有节点设备，经过共识确认后将该曝光行为信息记录到区块链上；需要说明的是，对于上述任一种交互信息，均可以执行该广播步骤，从而使得信用数据管理系统中的各个节点设备均可以将接收到的交互信息进行存储。
208、当接收到的交互信息满足该交互合约数据中的使用合约生成逻辑时，第一节点设备根据该交互信息，将该用户的使用合约数据存储至该信用数据管理系统中的区块链上，该使用合约数据用于指示信用数据处理逻辑。
该使用合约数据用于指示对使用合约数据所涉及的目标物的提供方的信用数据处理逻辑。当然，该使用合约数据还可以用于指示对使用合约数据所涉及的目标内容项的投放服务的提供方的信用数据处理逻辑，本申请实施例对此不做限定。
当接收到的交互信息指示用户已经对目标内容项所指示的目标物进行了购买时，则可以为该用户生成使用合约数据，该使用合约数据可以基于接收 到的使用数据来触发对第一用户的信用数据处理步骤。进一步地，该使用合约数据还可以基于接收到的使用数据来触发对第二用户的信用数据处理步骤。上述对第一用户的信用数据处理和对第二用户的信用数据处理还可以被一同触发，从而使得对不合格目标物的第一用户以及做虚假广告的第二用户均进行信用上的处罚。
其中，该使用数据用于指示目标物的使用行为，该使用数据至少包括该目标物的实际使用状态和完好度，或者用户接受服务的情况，使用数据可以通过节点设备的物联网接口内置的状态报告装置来传输，该物联网接口负责收集目标物的使用数据，包括但不限于智能家电、智能手机、智能汽车、联网评价、智能监控等。在一个实施例中，当没有物联网接口时，用户通过该信用数据管理系统向监督服务器提供物流记录或服务记录，监督服务器审核通过后，可以生成该使用合约数据。
在一个实施例中，该使用合约数据还用于指示该使用合约数据的终止条件，例如，该终止条件是到达了该目标物的保质期；在一个实施例中，该终止条件还可以是用户进行了退货。
209、第一节点设备根据该使用合约数据，确定该投放合约数据中的第一用户(也即是该目标物的提供方)，将该目标物与该第一用户的账户关联。
在该使用合约数据中可以包括该交互合约数据的合约识别码，而该交互合约数据中包括投放合约数据的合约识别码，因此，可以基于使用合约数据追溯到该投放合约数据中的广告主对应的账户，从而将该目标物与该广告主对应的账户关联，也即是将该目标物与第一用户的账户关联。
在一个实施例中，当用户浏览该目标内容项后，但没有在该目标内容项跳转的超链接页面购买时，用户可以扫描该目标内容项提供的二维码，在信用数据管理系统上访问该交互合约数据，当该用户存在历史曝光行为、点击行为或交互行为时，将该二维码链接到该目标物的目标信息填写界面，该目标信息包括但不限于该目标物的生产日期、保质期、商品序列号等，并将该目标物与该广告主对应的账户关联，使得当用户在该目标内容项的广告效果下，从其他购买渠道购买该目标物时，也能使用该信用管理系统进行追责。
通过将该目标物与该广告主对应的账户关联，当该使用合约数据的信用数据处理逻辑被满足时，可以该广告主的信用数据进行处理。
210、第一节点设备接收该目标物的使用数据，当该信用数据管理系统中对该目标物的使用数据共识通过时，将该目标物的使用数据存储至该信用数据管理系统的区块链上。
上述步骤210实际上是用工作量证明对该使用数据进行共识确认的过程，其中，该工作量证明仅用于维持该信用数据管理系统，该工作量证明的 算法求解不会产生信用数据，即所有的终端都是无偿挖矿，该信用数据由监督者进行管理和分配，并且该信用数据可以和法定货币互换。
需要说明的是，该目标物的使用数据可以是指目标物的反馈数据等信息，例如，目标物的实际运行参数，目标物的使用者所上传的投诉信息等等。当然，在本申请实施例中，该目标物的使用数据还可以是对于目标物的评价信息，目标物的评价信息可以是由监督服务器在信用数据管理系统中基于接收到的目标物的使用数据，基于该使用合约数据对该使用数据进行归类标记，将该使用数据标记为负面评价信息或者正面评价信息，由第一节点设备基于该负面评价信息或者正面评价信息进行信用数据处理。
当目标物的使用数据为负面评价信息时，可以对该广告主对应的账户的信用值进行扣除；或，当目标物的使用数据为正面评价信息时，可以对该广告主对应的账户的信用值进行奖励。
对于监督者来说，其可以通过如图10的界面来对该信用数据管理系统的系统状态的监控，可以观察到该信用数据管理系统的用户总量、设备数、广告总数、投放总数、点击总数等等。需要说明的是，本申请实施例所提供的任一种界面示意图，均为一种示例性的说明，本申请实施例不对界面的控件布局和外观设计进行具体限定。
211、当该目标物的使用数据为负面评价信息时，如果该负面评价信息满足该使用合约数据的处罚逻辑，第一节点设备对该第一用户的账户进行第一信用数据的扣除处理。
上述步骤211仅为对处罚逻辑的一种举例，当该目标物的使用数据为负面评价信息时，如果该负面评价信息满足该投放合约数据的处罚逻辑，还可以基于处罚逻辑，对该第二用户的账户进行第二信用数据的扣除处理；当该目标物的使用数据为负面评价信息时，如果该负面评价信息满足该使用合约数据的处罚逻辑，还可以基于处罚逻辑，从该第一用户的账户中向该用户的账户进行第三信用数据的转移处理。在一些实施例中，如果该使用合约数据还包括奖励逻辑，则当该目标物的使用数据为正面评价信息时，如果该正面评价信息满足该使用合约数据的奖励逻辑，对该第一用户的账户进行第四信用数据的增添处理。
进一步地，例如，当该身份信息对应的自然人或法人的信用数据低于第一预设数值时，取消对该自然人或法人的使用该信用数据管理系统的授予权限。
上述的信用数据管理方法，是基于三种合约数据追溯，在基于上一个合约数据来生成当前合约数据时，可以在当前合约数据中存储上一个可追溯合约数据的合约识别码，例如，在生成交互合约数据时，可以在交互合约数据 中添加投放合约数据的合约识别码，在生成使用合约数据时，可以在使用合约数据中添加该交互合约数据的合约识别码，从而使得合约可以一级一级向上追溯。来对第一用户进行信用处罚为例进行说明的，而在一些实施例中，可以是在投放合约数据的投放逻辑不满足时，对违反投放合约数据的第二用户进行信用数据上的处罚，具体地，当接收到的交互信息不满足该投放合约数据中投放逻辑时，可以根据该信用数据处理信息，对作为广告商的第二用户的信用数据进行处理。又例如，还可以是在使用合约数据的使用逻辑不满足时，根据使用合约数据所包含的信用数据处理逻辑，对第一用户或者第二用户进行信用数据上的触发，具体地，根据该目标物的使用数据和该使用合约数据，对该第一用户和/或作为投放方的第二用户的信用数据进行处理，也即是对广告主和广告商均进行相应的信用数据处理。本申请实施例对具体基于哪种合约数据进行信用数据上的处罚不做限定，对于一些实施例来说，各个合约数据中还可以限定更多的处罚条件，当后续接收到的交互信息或使用数据符合任一个合约数据中的处罚条件时，均可以对相应用户进行信用数据上的处罚，本申请实施例对此不做限定。
需要说明的是，上述信用数据管理过程可以基于智能合约实现，智能合约作为区块链应用层的一个子层存在于其中，以一个合约集合的形式存在于最新的区块中，并在每一次共识过程中进行触发逻辑的检查和执行。智能合约能够保证在约定的条件下自动化地完成指定的动作，由于采用智能合约对相关的交互、担保、赔付进行约束，所有后续执行都完全自动化，无需人工干预，大大降低了工作量，节省了人力成本；并且结果能够得到区块链分布式的确认和存储，因此大大提高了信用数据管理的智能性和真实性，并且，由于区块链系统实现了去中心化，整个系统无需固定的服务器或核心节点即可运行，健壮性强，并且避免了中心化服务器的维护开销。
本申请实施例提供的方法，通过在信用数据管理系统上生成投放合约数据，基于该投放合约数据来对投放方的投放行为进行约束，当任一个投放行为与投放合约数据不满足投放合约数据时，则可以对投放方进行相应的信用数据处罚，由于投放合约数据是在区块链上生成的，使得信用数据的处理逻辑不能被伪造和篡改，也即是，基于该处理逻辑对信用数据的处理不能被伪造和篡改，因此保证了该信用数据的真实性，且该信用数据真实地反映了广告商的诚信水平。
进一步地，通过在信用数据管理系统上生成投放合约数据，基于投放合约数据生成交互合约数据，基于交互合约数据生成使用合约数据，基于使用数据对使用合约数据的参与方的信用数据进行处理，由于该投放合约数据、交互合约数据和使用合约数据是在区块链上生成的，使得信用数据的处理逻 辑不能被伪造和篡改，因此保证了该信用数据的真实性，且该信用数据真实地反映了广告主和用户的诚信水平，此外，当该使用数据为负面评价信息时，能够通过三个合约数据之间的关系，在区块链上访问到上述任一合约数据的识别码，根据该合约数据中的信用数据处理逻辑，对用户、目标物的提供方和目标内容项的投放方的信用数据进行处理，使得用户、广告商和广告主三方的信用数据都能被追责并实现管理。进一步地，由于采用了信用货币和抵押机制，可以在出现损失时对用户的损失进行有效的担保赔付，并对相关的广告投放者或商品销售方进行处罚，实现了可追溯、可赔付。
这种信用数据管理方法的时效性强，通过去中心化的区块链网络，一旦相关的欺诈广告信息被确认，可以在半小时的时间内实现全球范围内的同步，达到实时防控欺诈的目的；且由于相关的交互信息以及使用数据等均基于区块链进行存储，不可篡改，一旦记录生成，只能通过后续追加信息来对之前的信息进行说明，而不能对其进行修改，从根本上防止了恶意篡改记录的可能；当应用于信用管理时，还实现广泛的信息互通，利用信息的共享和联合达到全面对抗欺诈广告的目的，各家广告平台和公司使用本申请可以避免欺诈广告的潜入，而用户也可以有效避开可疑信息。
图11是本申请实施例提供的一种信用数据管理系统的流程图，参见图11，广告商、广告主和用户均可以通过用户设备来访问该信用数据管理系统，监督者可以通过管理系统干预和监控其中的参与者的行为。在区块链网络中，图2所示实施例中所述的任一种合约数据均可以通过广告主、广告商、用户中两者或三者的互动生成，并伴随着对目标内容项的浏览行为、交互行为以及目标物的使用行为等，来实时更新合同履行状态。各个合约参与方的信息由其自身进行上传，通过监督者审核验证后方可使用。
在上述实施例中所涉及的信用数据(信用货币)作为合约的担保保证和履约通货，起到奖惩机制的作用。信用数据的产生可以通过区块链的工作量证明完成。需要注意的是，这里的挖矿不产生货币，即所有的终端都是无偿挖矿。信用数据由信用数据管理系统统一按需分配，作为广告主的第一用户和作为广告商的第二用户都需要上缴固定额度的担保金购买信用数据，作为其信用背书，当完成信用数据的购买后，对于第一用户和第二用户来说，其账户内所存储的信用数据的数值，即可以代表其信用情况。
参见图12，其中，第一节点设备和第二节点设备可以包括区块链客户端、数据缓存、界面交互和物联网接口四个模块，该区块链客户端负责参与该信用数据管理系统，包括共识机制的维持、从区块链中点对点地获取所需数据的目标区块结构、向节点设备返回相关数据、产生和控制交易数据、维护任一合约数据的信用数据处理逻辑，例如，具体的实现方案可参照以太坊；该 数据缓存模块用于将获取的目标区块结构进行临时性存储，并存储与账户相关的合约数据；界面交互模块负责将区块链上记载的数据用语言文字展示给使用者，并将使用者录入的信息转换成固定的数据格式，传回给区块链客户端，并在区块链网络上将该信息记载进新区块，例如，对线下签署的合约而言，需要将合约的文本内容进行代码化，需要使用训练好的自然语言处理与代码生成模块嵌入该区块链，该自然语言处理模块可以是腾讯云，该代码生成模块通常是深度神经网络；物联网接口负责与实际的目标物产生联系，例如收集各类商品的实际使用状态和完好度，或者用户接受服务的情况，包括但不限于智能家电、智能手机、智能汽车、联网评价、智能监控等内置的状态报告装置产生上传的数据。
其中，用户接口包括区块链客户端、浏览器插件、行为记录和APP插件四个模块，该用户接口可以内置于浏览器、APP和安全软件中，用于显示广告主的信用数据、广告商的信用数据以及目标物的信用数据，并收集用户与目标内容项之间的行为信息；该区块链客户端与上述第一节点设备和第二节点设备中的区块链客户端原理和作用相同，在此不作赘述；该浏览器插件和该APP插件中，当用户的鼠标转移到该目标内容项上时，可以采用浮动菜单的方式显示该目标内容项相关的广告主的信用数据，并当该广告主的信用数据低于第二预设数值时，及时向用户提示交易风险；行为记录模块会跟踪用户对于目标内容项的曝光行为、点击行为、交互行为和交易行为，记录下用户的行为信息，返回给该区块链客户端模块，作为目标触发以触发该交互合约数据的下一处理步骤。
其中，监督服务器包括区块链客户端、信用数据发行控制、管理统计和界面交互四个模块，用于为监管者提供可靠的系统运行信息，通过遍历区块链中各个区块来获取需要统计的信息，在一个实施例中，通过增量访问最新一个区块获取需要统计的信息；该区块链客户端与上述第一节点设备和第二节点设备中的区块链客户端原理和作用相同，在此不作赘述；该界面交互模块负责显示信用数据的浮动指标，并可以绘制图表；该货币发行控制模块则可以根据抵押金额的数量，向广告商和广告主提供信用数据的交换业务，根据用户拥有信用数据的数量，为用户提供信用数据换回法定货币的服务。
图13是本申请实施例提供的一种信用数据管理装置的结构示意图。该装置可以是用户设备，也可以设置在用户设备上。该装置中包括各个模块或单元，每个模块或单元可全部或部分通过软件、硬件或其组合来实现。参见图13，该装置包括：
交易信息获取模块1301，用于通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示第一用户和第二用户之间针对目标内 容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；
存储模块1302，用于根据该投放交易信息，将投放合约数据存储至区块链系统的区块链上，该投放合约数据用于指示该目标内容项的投放逻辑以及信用数据处理信息；
该存储模块1302，还用于在该目标内容项的投放过程中，将投放行为信息存储至该区块链系统的区块链上；
信用数据处理模块1303，用于当该投放行为信息不满足该投放合约数据中该投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。
本申请实施例提供的装置，通过在信用数据管理系统上生成投放合约数据，基于该投放合约数据来对投放方的投放行为进行约束，当任一个投放行为与投放合约数据不满足投放合约数据时，则可以对投放方进行相应的信用数据处罚，由于投放合约数据是在区块链上生成的，使得信用数据的处理逻辑不能被伪造和篡改，也即是，基于该处理逻辑对信用数据的处理不能被伪造和篡改，因此保证了该信用数据的真实性，且该信用数据真实地反映了广告商的诚信水平。
在一种可能实施方式中，该存储模块1302还用于当将该目标内容项投放至任一用户后，将该用户的交互合约数据存储至该区块链系统的区块链上，该交互合约数据用于指示该目标内容项的交互处理逻辑；
该存储模块1302还用于当接收到的交互信息满足该交互合约数据中的使用合约生成逻辑时，根据该交互信息，将该用户的使用合约数据存储至该区块链系统的区块链上，该使用合约数据用于指示对该使用合约数据的参与方的信用数据处理逻辑；
该装置还包括：接收模块，接收该目标物的使用数据；
该信用数据处理模块1303还用于根据该目标物的使用数据和该使用合约数据，对该交互合约数据的参与方的信用数据进行处理。
在一种可能实施方式中，该信用数据处理模块1303用于：
当该目标物的使用数据为负面评价信息时，如果该负面评价信息满足该使用合约数据的处罚逻辑，对该第一用户的账户进行第一信用数据的扣除处理；或，
当该目标物的使用数据为负面评价信息时，如果该负面评价信息满足该投放合约数据的处罚逻辑，对该第二用户的账户进行第二信用数据的扣除处理；或，
当该目标物的使用数据为负面评价信息时，如果该负面评价信息满足该 使用合约数据的处罚逻辑，从该第二用户的账户中向该用户的账户进行第三信用数据的转移处理。
在一种可能实施方式中，该信用数据处理模块1303用于：
如果该使用合约数据还包括奖励逻辑，则当该目标物的使用数据为正面评价信息时，如果该正面评价信息满足该使用合约数据的奖励逻辑，对该第一用户的账户进行第四信用数据的增添处理。
在一种可能实施方式中，该信用数据处理模块1303用于：当接收到的交互信息不满足该投放合约数据中投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。
在一种可能实施方式中，该装置还包括关联模块，用于根据该使用合约数据，确定该投放合约数据中的该第一用户，将该目标物与该第二用户的账户关联。
在一种可能实施方式中，当将该目标内容项投放至任一用户后，对该用户与该目标内容项的交互信息存储至该区块链系统的区块链上。
在一种可能实施方式中，该交互信息包括：该目标内容项的曝光信息、被点击信息、交易信息以及使用数据。
在一种可能实施方式中，该目标内容项对应的目标物包括商品或服务。
在一种可能实施方式中，该内容项投放界面包括该第一用户的历史内容项投放情况。
上述所有可选技术方案，可以采用任意结合形成本申请的可选实施例，在此不再一一赘述。
需要说明的是：上述实施例提供的信用数据管理装置在管理信用数据时，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将设备的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。另外，上述实施例提供的信用数据管理装置与信用数据管理方法实施例属于同一构思，其具体实现过程详见方法实施例，这里不再赘述。
图14是本申请实施例提供的一种内容项投放装置的结构示意图。该装置可以是用户设备，也可以设置在用户设备上。该装置中包括各个模块或单元，每个模块或单元可全部或部分通过软件、硬件或其组合来实现。参见图14，该装置包括：
显示模块1401，用于显示内容项投放界面，该内容项投放界面用于提供内容项投放服务；
交易信息获取模块1402，用于基于该内容项投放界面所提供的各个输入项，获取目标内容项的投放交易信息；
发送模块1403，用于将该投放交易信息发送至区块链系统。
本申请实施例提供的装置，通过提供内容项投放界面，使得投放交易信息能够发送至区块链系统，使得投放交易信息不能被伪造和篡改，因此保证了该投放交易数据的真实性，降低了广告商和广告主投放交易的风险。
在一种可能实施方式中，该内容项投放界面包括投放方选择选项，该投放方选择选项用于提供对投放方的选择服务。
在一种可能实施方式中，该内容项投放界面包括用户的历史内容项投放情况。
上述所有可选技术方案，可以采用任意结合形成本申请的可选实施例，在此不再一一赘述。
需要说明的是：上述实施例提供的内容投放装置在内容投放时，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将设备的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。另外，上述实施例提供的内容投放装置与内容投放方法实施例属于同一构思，其具体实现过程详见方法实施例，这里不再赘述。
图15是本申请实施例提供的一种信用数据管理装置的结构示意图。该装置可以是节点设备，也可以设置在节点设备上。该装置中包括各个模块或单元，每个模块或单元可全部或部分通过软件、硬件或其组合来实现。参见图15，该装置包括：
投放交易信息获取模块1501，用于通过内容项投放界面，获取第一用户的投放交易信息，该投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，该第一用户为该目标内容项对应的目标物的提供方，该第二用户为投放服务的提供方；
接收模块1502，用于当将该目标内容项投放至任一用户后，接收该目标内容项的交互信息；
信用数据处理模块1503，用于当接收到的交互信息不满足该投放合约数据中投放逻辑时，根据该信用数据处理信息，对该第二用户的信用数据进行处理。
本申请实施例提供的装置，通过在获取第一用户的投放交易信息，从而接收任一用户与该目标内容项的交互信息，由于该交互信息是在区块链上接收的，使得交互信息不能被伪造和篡改，从而当交互信息不满足投放合约数据中的投放逻辑时，也即是交互信息不能达到投放合约约定的交互效果时，能够根据信用数据处理信息，对第二用户的信用数据进行处理，因此保证了 该信用数据的真实性，且该信用数据真实地反映了广告商的诚信水平。
需要说明的是：上述实施例提供的信用数据管理装置在管理信用数据时，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将设备的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。另外，上述实施例提供的信用数据管理装置与信用数据管理方法实施例属于同一构思，其具体实现过程详见方法实施例，这里不再赘述。
图16是本申请实施例提供的一种信用数据管理装置的结构示意图。该装置可以是节点设备，也可以设置在节点设备上。该装置中包括各个模块或单元，每个模块或单元可全部或部分通过软件、硬件或其组合来实现。参见图16，该装置包括：
投放模块1601，用于将第一用户的目标内容项投放至任一用户设备；
接收模块1602，用于接收该用户设备对该目标内容项的交互信息；
存储模块1603，用于根据该交互信息，将该用户的使用合约数据存储至该区块链系统的区块链上，该使用合约数据用于指示信用数据处理逻辑；
该接收模块1602还用于接收该目标物的使用数据；
信用数据处理模块1604，用于根据该目标物的使用数据和该使用合约数据，对该第一用户和/或作为投放方的第二用户的信用数据进行处理。
本申请实施例提供的装置，通过接收交互信息，根据交互信息将使用合约数据存储至区块链，且还能够后续接收使用数据，根据使用数据和使用合约数据，对第一用户、第二用户或者两者均进行信用数据的处理，由于使用合约数据和使用数据是在区块链上生成的，也就使得信用数据的处理逻辑不能被伪造和篡改，也即是，基于该处理逻辑对信用数据的处理不能被伪造和篡改，因此保证了该信用数据的真实性，且该信用数据真实地反映了广告商和广告主的诚信水平。
需要说明的是：上述实施例提供的信用数据管理装置在管理信用数据时，仅以上述各功能模块的划分进行举例说明，实际应用中，可以根据需要而将上述功能分配由不同的功能模块完成，即将设备的内部结构划分成不同的功能模块，以完成以上描述的全部或者部分功能。另外，上述实施例提供的信用数据管理装置与信用数据管理方法实施例属于同一构思，其具体实现过程详见方法实施例，这里不再赘述。
图17是本申请实施例提供的一种用户设备的结构框图。该用户设备1700可以是：智能手机、平板电脑、MP3播放器(Moving Picture Experts Group Audio  Layer III，动态影像专家压缩标准音频层面3)、MP4(Moving Picture Experts Group Audio Layer IV，动态影像专家压缩标准音频层面4)播放器、笔记本电脑或台式电脑。用户设备1700还可能被称为便携式用户设备、膝上型用户设备、台式用户设备等其他名称。
通常，用户设备1700包括有：处理器1701和存储器1702。
处理器1701可以包括一个或多个处理核心，比如4核心处理器、8核心处理器等。处理器1701可以采用DSP(Digital Signal Processing，数字信号处理)、FPGA(Field－Programmable Gate Array，现场可编程门阵列)、PLA(Programmable Logic Array，可编程逻辑阵列)中的至少一种硬件形式来实现。处理器1701也可以包括主处理器和协处理器，主处理器是用于对在唤醒状态下的数据进行处理的处理器，也称CPU(Central Processing Unit，中央处理器)；协处理器是用于对在待机状态下的数据进行处理的低功耗处理器。在一些实施例中，处理器1701可以在集成有GPU(Graphics Processing Unit，图像处理器)，GPU用于负责显示屏所需要显示的内容的渲染和绘制。一些实施例中，处理器1701还可以包括AI(Artificial Intelligence，人工智能)处理器，该AI处理器用于处理有关机器学习的计算操作。
存储器1702可以包括一个或多个计算机可读存储介质，该计算机可读存储介质可以是非暂态的。存储器1702还可包括高速随机存取存储器，以及非易失性存储器，比如一个或多个磁盘存储设备、闪存存储设备。在一些实施例中，存储器1702中的非暂态的计算机可读存储介质用于存储至少一个指令，该至少一个指令用于被处理器1701所执行以实现本申请中方法实施例提供的内容项投放方法。
在一些实施例中，用户设备1700还可选包括有：外围设备接口1703和至少一个外围设备。处理器1701、存储器1702和外围设备接口1703之间可以通过总线或信号线相连。各个外围设备可以通过总线、信号线或电路板与外围设备接口1703相连。具体地，外围设备包括：射频电路1704、触摸显示屏1705、摄像头1706、音频电路1707、定位组件1708和电源1709中的至少一种。
外围设备接口1703可被用于将I/O(Input/Output，输入/输出)相关的至少一个外围设备连接到处理器1701和存储器1702。在一些实施例中，处理器1701、存储器1702和外围设备接口1703被集成在同一芯片或电路板上；在一些其他实施例中，处理器1701、存储器1702和外围设备接口1703中的任意一个或两个可以在单独的芯片或电路板上实现，本实施例对此不加以限定。
射频电路1704用于接收和发射RF(Radio Frequency，射频)信号，也 称电磁信号。射频电路1704通过电磁信号与通信网络以及其他通信设备进行通信。射频电路1704将电信号转换为电磁信号进行发送，或者，将接收到的电磁信号转换为电信号。在一个实施例中，射频电路1704包括：天线系统、RF收发器、一个或多个放大器、调谐器、振荡器、数字信号处理器、编解码芯片组、用户身份模块卡等等。射频电路1704可以通过至少一种无线通信协议来与其它用户设备进行通信。该无线通信协议包括但不限于：城域网、各代移动通信网络(2G、3G、4G及5G)、无线局域网和/或WiFi(Wireless Fidelity，无线保真)网络。在一些实施例中，射频电路1704还可以包括NFC(Near Field Communication，近距离无线通信)有关的电路，本申请对此不加以限定。
显示屏1705用于显示UI(User Interface，用户界面)。该UI可以包括图形、文本、图标、视频及其它们的任意组合。当显示屏1705是触摸显示屏时，显示屏1705还具有采集在显示屏1705的表面或表面上方的触摸信号的能力。该触摸信号可以作为控制信号输入至处理器1701进行处理。此时，显示屏1705还可以用于提供虚拟按钮和/或虚拟键盘，也称软按钮和/或软键盘。在一些实施例中，显示屏1705可以为一个，设置用户设备1700的前面板；在另一些实施例中，显示屏1705可以为至少两个，分别设置在用户设备1700的不同表面或呈折叠设计；在再一些实施例中，显示屏1705可以是柔性显示屏，设置在用户设备1700的弯曲表面上或折叠面上。甚至，显示屏1705还可以设置成非矩形的不规则图形，也即异形屏。显示屏1705可以采用LCD(Liquid Crystal Display，液晶显示屏)、OLED(Organic Light-Emitting Diode,有机发光二极管)等材质制备。
摄像头组件1706用于采集图像或视频。在一个实施例中，摄像头组件1706包括前置摄像头和后置摄像头。通常，前置摄像头设置在用户设备的前面板，后置摄像头设置在用户设备的背面。在一些实施例中，后置摄像头为至少两个，分别为主摄像头、景深摄像头、广角摄像头、长焦摄像头中的任意一种，以实现主摄像头和景深摄像头融合实现背景虚化功能、主摄像头和广角摄像头融合实现全景拍摄以及VR(Virtual Reality，虚拟现实)拍摄功能或者其它融合拍摄功能。在一些实施例中，摄像头组件1706还可以包括闪光灯。闪光灯可以是单色温闪光灯，也可以是双色温闪光灯。双色温闪光灯是指暖光闪光灯和冷光闪光灯的组合，可以用于不同色温下的光线补偿。
音频电路1707可以包括麦克风和扬声器。麦克风用于采集用户及环境的声波，并将声波转换为电信号输入至处理器1701进行处理，或者输入至射频电路1704以实现语音通信。出于立体声采集或降噪的目的，麦克风可以为多个，分别设置在用户设备1700的不同部位。麦克风还可以是阵列麦克风或全向采集型麦克风。扬声器则用于将来自处理器1701或射频电路1704的电信 号转换为声波。扬声器可以是传统的薄膜扬声器，也可以是压电陶瓷扬声器。当扬声器是压电陶瓷扬声器时，不仅可以将电信号转换为人类可听见的声波，也可以将电信号转换为人类听不见的声波以进行测距等用途。在一些实施例中，音频电路1707还可以包括耳机插孔。
定位组件1708用于定位用户设备1700的当前地理位置，以实现导航或LBS(Location Based Service，基于位置的服务)。定位组件1708可以是基于美国的GPS(Global Positioning System，全球定位系统)、中国的北斗系统、俄罗斯的格雷纳斯系统或欧盟的伽利略系统的定位组件。
电源1709用于为用户设备1700中的各个组件进行供电。电源1709可以是交流电、直流电、一次性电池或可充电电池。当电源1709包括可充电电池时，该可充电电池可以支持有线充电或无线充电。该可充电电池还可以用于支持快充技术。
在一些实施例中，用户设备1700还包括有一个或多个传感器1710。该一个或多个传感器1710包括但不限于：加速度传感器1711、陀螺仪传感器1712、压力传感器1713、指纹传感器1714、光学传感器1715以及接近传感器1716。
加速度传感器1711可以检测以用户设备1700建立的坐标系的三个坐标轴上的加速度大小。比如，加速度传感器1711可以用于检测重力加速度在三个坐标轴上的分量。处理器1701可以根据加速度传感器1711采集的重力加速度信号，控制触摸显示屏1705以横向视图或纵向视图进行用户界面的显示。加速度传感器1711还可以用于游戏或者用户的运动数据的采集。
陀螺仪传感器1712可以检测用户设备1700的机体方向及转动角度，陀螺仪传感器1712可以与加速度传感器1711协同采集用户对用户设备1700的3D动作。处理器1701根据陀螺仪传感器1712采集的数据，可以实现如下功能：动作感应(比如根据用户的倾斜操作来改变UI)、拍摄时的图像稳定、游戏控制以及惯性导航。
压力传感器1713可以设置在用户设备1700的侧边框和/或触摸显示屏1705的下层。当压力传感器1713设置在用户设备1700的侧边框时，可以检测用户对用户设备1700的握持信号，由处理器1701根据压力传感器1713采集的握持信号进行左右手识别或快捷操作。当压力传感器1713设置在触摸显示屏1705的下层时，由处理器1701根据用户对触摸显示屏1705的压力操作，实现对UI界面上的可操作性控件进行控制。可操作性控件包括按钮控件、滚动条控件、图标控件、菜单控件中的至少一种。
指纹传感器1714用于采集用户的指纹，由处理器1701根据指纹传感器1714采集到的指纹识别用户的身份，或者，由指纹传感器1714根据采集到 的指纹识别用户的身份。在识别出用户的身份为可信身份时，由处理器1701授权该用户执行相关的敏感操作，该敏感操作包括解锁屏幕、查看加密信息、下载软件、支付及更改设置等。指纹传感器1714可以被设置用户设备1700的正面、背面或侧面。当用户设备1700上设置有物理按键或厂商Logo时，指纹传感器1714可以与物理按键或厂商Logo集成在一起。
光学传感器1715用于采集环境光强度。在一个实施例中，处理器1701可以根据光学传感器1715采集的环境光强度，控制触摸显示屏1705的显示亮度。具体地，当环境光强度较高时，调高触摸显示屏1705的显示亮度；当环境光强度较低时，调低触摸显示屏1705的显示亮度。在另一个实施例中，处理器1701还可以根据光学传感器1715采集的环境光强度，动态调整摄像头组件1706的拍摄参数。
接近传感器1716，也称距离传感器，通常设置在用户设备1700的前面板。接近传感器1716用于采集用户与用户设备1700的正面之间的距离。在一个实施例中，当接近传感器1716检测到用户与用户设备1700的正面之间的距离逐渐变小时，由处理器1701控制触摸显示屏1705从亮屏状态切换为息屏状态；当接近传感器1716检测到用户与用户设备1700的正面之间的距离逐渐变大时，由处理器1701控制触摸显示屏1705从息屏状态切换为亮屏状态。
本领域技术人员可以理解，图15中示出的结构并不构成对用户设备1700的限定，可以包括比图示更多或更少的组件，或者组合某些组件，或者采用不同的组件布置。
图18是本申请实施例提供的一种节点设备的结构示意图，该节点设备1800可因配置或性能不同而产生比较大的差异，可以包括一个或一个以上处理器(central processing units，CPU)1801和一个或一个以上的存储器1802，其中，该存储器1802中存储有至少一条指令，该至少一条指令由该处理器1801加载并执行以实现上述各个方法实施例提供的信用数据管理方法或内容项投放方法。当然，该节点设备还可以具有有线或无线网络接口、键盘以及输入输出接口等部件，以便进行输入输出，该节点设备还可以包括其他用于实现设备功能的部件，在此不做赘述。
在示例性实施例中，还提供了一种计算机可读存储介质，例如包括指令的存储器，上述指令可由终端中的处理器执行以完成上述实施例中的信用数据管理方法或内容项投放方法。例如，该计算机可读存储介质可以是ROM、随机存取存储器(RAM)、CD-ROM、磁带、软盘和光数据存储设备等。
应该理解的是，虽然上述各实施例的流程图中的各个步骤按照箭头的指示依次显示，但是这些步骤并不是必然按照箭头指示的顺序依次执行。除非 本文中有明确的说明，这些步骤的执行并没有严格的顺序限制，这些步骤可以以其它的顺序执行。而且，上述各实施例中的至少一部分步骤可以包括多个子步骤或者多个阶段，这些子步骤或者阶段并不必然是在同一时刻执行完成，而是可以在不同的时刻执行，这些子步骤或者阶段的执行顺序也不必然是依次进行，而是可以与其它步骤或者其它步骤的子步骤或者阶段的至少一部分轮流或者交替地执行。
本领域普通技术人员可以理解实现上述实施例的全部或部分步骤可以通过硬件来完成，也可以通过程序来指令相关的硬件完成，该程序可以存储于一种计算机可读存储介质中，上述提到的存储介质可以是只读存储器，磁盘或光盘等。
以上所述仅为本申请的较佳实施例，并不用以限制本申请，凡在本申请的精神和原则之内，所作的任何修改、等同替换、改进等，均应包含在本申请的保护范围之内。

Claims (25)

  1. 一种信用数据管理方法，由节点设备执行，其特征在于，所述方法包括：
    通过内容项投放界面，获取第一用户的投放交易信息，所述投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，所述第一用户为所述目标内容项对应的目标物的提供方，所述第二用户为投放服务的提供方；
    根据所述投放交易信息，将投放合约数据存储至信用数据管理系统的区块链上，所述投放合约数据用于指示所述目标内容项的投放逻辑以及信用数据处理信息；
    在所述目标内容项的投放过程中，将投放行为信息存储至所述信用数据管理系统的区块链上；
    当所述投放行为信息不满足所述投放合约数据中所述投放逻辑时，根据所述信用数据处理信息，对所述第二用户的信用数据进行处理。
  2. 根据权利要求1所述的方法，其特征在于，所述方法还包括：
    当将所述目标内容项投放至任一用户后，将被投放至的所述用户的交互合约数据存储至所述信用数据管理系统的区块链上，所述交互合约数据用于指示所述目标内容项的交互处理逻辑；
    当接收到的交互信息满足所述交互合约数据中的使用合约生成逻辑时，根据所述交互信息，将所述用户的使用合约数据存储至所述信用数据管理系统的区块链上，所述使用合约数据用于指示对所述使用合约数据的参与方的信用数据处理逻辑；
    接收所述目标物的使用数据；
    根据所述目标物的使用数据和所述使用合约数据，对所述投放合约数据的参与方的信用数据进行处理。
  3. 根据权利要求2所述的方法，其特征在于，所述根据所述目标物的使用数据和所述使用合约数据，对所述投放合约数据的参与方的信用数据进行处理包括：
    当所述目标物的使用数据为负面评价信息时，如果所述负面评价信息满足所述使用合约数据的处罚逻辑，对所述第一用户的账户进行第一信用数据的扣除处理。
  4. 根据权利要求2所述的方法，其特征在于，所述根据所述目标物的使用数据和所述使用合约数据，对所述投放合约数据的参与方的信用数据进行处理包括：
    当所述目标物的使用数据为负面评价信息时，如果所述负面评价信息满 足所述投放合约数据的处罚逻辑，对所述第二用户的账户进行第二信用数据的扣除处理。
  5. 根据权利要求2所述的方法，其特征在于，所述根据所述目标物的使用数据和所述使用合约数据，对所述投放合约数据的参与方的信用数据进行处理包括：当所述目标物的使用数据为负面评价信息时，如果所述负面评价信息满足所述使用合约数据的处罚逻辑，从所述第一用户的账户中向被投放至的所述用户的账户进行第三信用数据的转移处理。
  6. 根据权利要求2所述的方法，其特征在于，所述根据所述目标物的使用数据和所述使用合约数据，对所述投放合约数据的参与方的信用数据进行处理包括：
    如果所述使用合约数据还包括奖励逻辑，则当所述目标物的使用数据为正面评价信息时，如果所述正面评价信息满足所述使用合约数据的奖励逻辑，对所述第一用户的账户进行第四信用数据的增添处理。
  7. 根据权利要求2所述的方法，其特征在于，所述方法还包括：
    当接收到的交互信息不满足所述投放合约数据中投放逻辑时，根据所述信用数据处理信息，对所述第二用户的信用数据进行处理。
  8. 根据权利要求2所述的方法，其特征在于，所述方法还包括：
    根据所述使用合约数据，确定所述投放合约数据中的所述第一用户，将所述目标物与所述第一用户的账户关联。
  9. 根据权利要求2所述的方法，其特征在于，所述交互信息包括：所述目标内容项的曝光行为信息、点击行为信息、互动行为信息以及交易信息。
  10. 根据权利要求1所述的方法，其特征在于，所述方法还包括：
    当将所述目标内容项投放至任一用户后，对被投放至的所述用户与所述目标内容项的交互信息存储至所述信用数据管理系统的区块链上。
  11. 根据权利要求1所述的方法，其特征在于，所述目标内容项对应的目标物包括商品或服务。
  12. 根据权利要求1所述的方法，其特征在于，所述内容项投放界面包括所述第一用户的历史内容项投放情况。
  13. 一种信用数据管理方法，由节点设备执行，其特征在于，所述方法包括：
    通过内容项投放界面，获取第一用户的投放交易信息，所述投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，所述第一用户为所述目标内容项对应的目标物的提供方，所述第二用户为投放服务的提供方；
    当将所述目标内容项投放至任一用户后，接收所述目标内容项的交互信 息；
    当接收到的交互信息不满足投放合约数据中投放逻辑时，根据所述信用数据处理信息，对所述第二用户的信用数据进行处理。
  14. 一种信用数据管理方法，由节点设备执行，其特征在于，所述方法包括：
    将第一用户的目标内容项投放至任一用户设备；
    接收所述用户设备对所述目标内容项的交互信息；
    根据所述交互信息，将所述用户的使用合约数据存储至所述信用数据管理系统的区块链上，所述使用合约数据用于指示信用数据处理逻辑；
    接收所述目标物的使用数据；
    根据所述目标物的使用数据和所述使用合约数据，对所述第一用户和/或作为投放方的第二用户的信用数据进行处理。
  15. 一种内容项投放方法，由用户设备执行，其特征在于，包括：
    显示信用数据管理系统的内容项投放界面，所述内容项投放界面用于提供内容项投放服务；
    基于所述内容项投放界面所提供的各个输入项，获取目标内容项的投放交易信息；
    将所述投放交易信息发送至所述信用数据管理系统。
  16. 根据权利要求15所述的方法，其特征在于，所述内容项投放界面包括投放方选择选项，所述投放方选择选项用于提供对投放方的选择服务。
  17. 根据权利要求15所述的方法，其特征在于，所述内容项投放界面包括用户的历史内容项投放情况。
  18. 一种信用数据管理装置，设置于节点设备，其特征在于，所述装置包括：
    交易信息获取模块，用于通过内容项投放界面，获取第一用户的投放交易信息，所述投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，所述第一用户为所述目标内容项对应的目标物的提供方，所述第二用户为投放服务的提供方；
    存储模块，用于根据所述投放交易信息，将投放合约数据存储至信用数据管理系统的区块链上，所述投放合约数据用于指示所述目标内容项的投放逻辑以及信用数据处理信息；
    所述存储模块，还用于在所述目标内容项的投放过程中，将投放行为信息存储至所述信用数据管理系统的区块链上；
    信用数据处理模块，用于当所述投放行为信息不满足所述投放合约数据中所述投放逻辑时，根据所述信用数据处理信息，对所述第二用户的信用数 据进行处理。
  19. 一种内容项投放装置，设置于用户设备，其特征在于，包括：
    显示模块，用于显示信用数据管理系统的内容项投放界面，所述内容项投放界面用于提供内容项投放服务；
    交易信息获取模块，用于基于所述内容项投放界面所提供的各个输入项，获取目标内容项的投放交易信息；
    发送模块，用于将所述投放交易信息发送至所述信用数据管理系统。
  20. 一种信用数据管理装置，设置于节点设备，其特征在于，所述装置包括：
    投放交易信息获取模块，用于通过内容项投放界面，获取第一用户的投放交易信息，所述投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，所述第一用户为所述目标内容项对应的目标物的提供方，所述第二用户为投放服务的提供方；
    接收模块，用于当将所述目标内容项投放至任一用户后，接收所述目标内容项的交互信息；
    信用数据处理模块，用于当接收到的交互信息不满足投放合约数据中投放逻辑时，根据所述信用数据处理信息，对所述第二用户的信用数据进行处理。
  21. 一种信用数据管理装置，设置于节点设备，其特征在于，所述装置包括：
    投放模块，用于将第一用户的目标内容项投放至任一用户设备；
    接收模块，用于接收所述用户设备对所述目标内容项的交互信息；
    存储模块，用于根据所述交互信息，将所述用户的使用合约数据存储至所述信用数据管理系统的区块链上，所述使用合约数据用于指示信用数据处理逻辑；
    所述接收模块还用于接收所述目标物的使用数据；
    信用数据处理模块，用于根据所述目标物的使用数据和所述使用合约数据，对所述第一用户和/或作为投放方的第二用户的信用数据进行处理。
  22. 一种节点设备，其特征在于，所述节点设备包括一个或多个处理器和存储器，所述存储器中存储有至少一条计算机可读指令，所述计算机可读指令由所述一个或多个处理器加载并执行以实现如权利要求1至权利要求14任一项所述的信用数据管理方法所执行的步骤。
  23. 一种用户设备，其特征在于，所述用户设备包括一个或多个处理器和存储器，所述存储器中存储有至少一条计算机可读指令，所述计算机可读指令由所述一个或多个处理器加载并执行以实现如权利要求15至权利要求 17任一项所述的内容项投放方法所执行的步骤。
  24. 一个或多个存储有计算机可读指令的存储介质，所述计算机可读指令被一个或多个处理器执行时，使得一个或多个处理器执行如权利要求1至17任一项所述方法所执行的步骤。
  25. 一种信用数据管理系统，其特征在于，所述系统包括多个节点设备，所述多个节点设备上配置有同一条区块链，
    其中，所述多个节点设备中包括第一节点设备，所述第一节点设备用于通过内容项投放界面，获取第一用户的投放交易信息，所述投放交易信息用于指示第一用户和第二用户之间针对目标内容项的投放所进行的投放交易，所述第一用户为所述目标内容项对应的目标物的提供方，所述第二用户为投放服务的提供方；根据所述投放交易信息，将投放合约数据存储至所述区块链上，所述投放合约数据用于指示所述目标内容项的投放逻辑以及信用数据处理信息；在所述目标内容项的投放过程中，将投放行为信息存储至所述区块链上；当所述投放行为信息不满足所述投放合约数据中所述投放逻辑时，根据所述信用数据处理信息，对所述第二用户的信用数据进行处理；
    所述多个节点设备还包括多个第二节点设备，所述多个第二节点设备用于参与待存储至所述区块链上的信息进行共识，在共识通过时，将所述信息存储在节点设备自身配置的区块链上。
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