WO2020065747A1 - Special-favor management system, special-favor management device, portable terminal, and special-favor management method - Google Patents

Abstract

The present invention enables providing, to a user less likely to visit a region again, an incentive for taking an action for acquiring a special favor, and appropriately providing, to a user capable of visiting the region again, an incentive for visiting the region again. A special-favor management server 2 is provided with: a special-favor providing unit 12 that provides a special favor usable in a region other than a prescribed region when a user takes a prescribed action in the prescribed region; and a special-favor adjustment unit 13 that adjusts, regarding the special favor provided to the user in the prescribed region, a special-favor rate so as to be greater when the user is staying in the prescribed region than when the user is not staying in the region. The present invention sets the special favor so as to be most advantageous when being used in the prescribed region, while enabling the special favor to be used in regions other than the prescribed region.

Description

Privilege management system, privilege management device, mobile terminal, and privilege management method

The present invention relates to a privilege management system, a privilege management device, a mobile terminal, and a privilege management method, and is particularly suitable for use in a privilege management system, a privilege management device, and a privilege management method for managing a privilege granted to a user. .

In recent years, it has been widely practiced to give benefits such as points and coupons to users. Also, various techniques have been proposed as techniques for granting and managing such benefits. For example, Patent Literature 1 discloses a system in which information on coupons usable in a store can be displayed on terminal devices 3 provided in various places, according to the distance between the store and the terminal device 3. A technique is described in which the greater the distance, the greater the degree (rate) of the coupon privilege, and the more the store is farther away and harder to visit, the more incentive for the user to go to the store is given. .

JP 2013-145520 A

By the way, regarding the grant of the privilege, when the user performs a predetermined action in a predetermined area, a privilege usable only in the predetermined area is provided to the user. For example, in a wide area having a plurality of stores such as shopping malls and multi-purpose commercial facilities, or in a limited narrow area such as a certain store or a certain facility, the user can use When an action such as purchase is performed, a privilege that can be used only in that area is provided. By giving the privilege in this manner, it is possible to give the user an incentive to perform an action for obtaining the privilege and an incentive to visit the area again, thereby leading to the activation of the area.

However, in this case, in an area where the user is unlikely to return again, such as an area where the user has visited on a trip, even if the privilege is granted, there is a high possibility that there is no opportunity to use the privilege. However, there is a problem that it is difficult to provide an incentive to perform an action for obtaining a privilege. This problem can be solved by cooperating in a plurality of different areas so that common benefits can be used in a plurality of different areas, or by using a benefit program related to benefits available in various places. There is also. However, in this case, after the privilege is given in a certain area, the privilege can be used at a place other than the area with the same value as that of the area. Therefore, it is difficult for the privilege to be provided as an incentive to visit the area again. There is.

The present invention has been made in order to solve such a problem, and provides an incentive for a user who is unlikely to return to an area to perform an action for obtaining a benefit, and to return to the area again. It is an object of the present invention to allow a user who can do the job appropriately to be given an incentive to return to the area.

In order to solve the above-described problem, according to the present invention, when a user performs a predetermined action in a predetermined area, a privilege that can be used not only in the predetermined area but also in a place other than the predetermined area is provided. . Then, for the benefits granted to the user in a given area, adjust the rate of the benefit so that when the user stays in the given area, the rate is higher than when the user is not staying I am trying to do it.

According to the present invention configured as described above, when a user performs a predetermined action that is a target of grant of a privilege in a predetermined area, a privilege that can be used only in the predetermined area is given to the user. In addition, since a privilege that can be used even in a place other than the predetermined area is provided, an incentive for performing an action for obtaining the privilege can be given to a user who is unlikely to visit the area again. In addition, according to the above configuration, the privilege given to the user in the predetermined area is most advantageous (profitable) to the user when used in the predetermined area, not in a place other than the predetermined area. Therefore, an incentive to return to the area to which the privilege has been given can be appropriately given to a user who can return to the area.

It is a figure showing the example of composition of the privilege management system concerning a 1st embodiment of the present invention. It is a block diagram showing the example of functional composition of the privilege management server concerning a 1st embodiment of the present invention. It is a figure showing contents of a mission management database and a privilege management database. FIG. 5 is a diagram showing a setting area on a map for explaining a process of a privilege adjustment unit. It is a figure showing an example of a balance display screen. It is a flowchart which shows an example of operation | movement of the privilege management server which concerns on 1st Embodiment of this invention. It is a flowchart which shows an example of operation | movement of the privilege management server which concerns on 1st Embodiment of this invention. It is a flowchart which shows an example of operation | movement of the privilege management server which concerns on 1st Embodiment of this invention. It is a block diagram showing the example of functional composition of the user terminal concerning a 2nd embodiment of the present invention. It is a flow chart which shows an example of operation of a user terminal concerning a 2nd embodiment of the present invention.

<First embodiment>
Hereinafter, a first embodiment of the present invention will be described with reference to the drawings. FIG. 1 is a diagram illustrating a configuration example of a privilege management system 1 according to the present embodiment. As shown in FIG. 1, the privilege management system 1 includes a privilege management server 2 (corresponding to a “privilege management device” in the claims), a plurality of user terminals 3, and a plurality of mission registrant terminals 4. It is composed of The privilege management server 2, the user terminal 3, and the mission registrant terminal 4 can access a network N including the Internet, a telephone network, and other communication networks.

The privilege management system 1 uses a function of the privilege management server 2 or a function of an application installed in the user terminal 3 to allocate a dedicated point (corresponding to a “benefit” in the claims) in a predetermined case described later. This is a system that manages the exclusive points given to users. In the present embodiment, the exclusive point is a point that can be used as a substitute for cash in stores such as a retail store, a restaurant, and a service providing store. In particular, the exclusive point is not a point that can be used only in a limited range such as a specific shopping district, a specific facility (for example, a shopping center), a specific store, etc., but an area nationwide, or an area that spans a plurality of prefectures. Can be commonly used in stores scattered over a considerably large area. Stores where exclusive points can be used are determined in advance after a contract has been properly made. The unit of the dedicated point is “pt”, and can be used as 1 pt = 1 yen.

Further, in the present embodiment, various services related to dedicated points and missions to be described later are implemented by a specific business operator through the implementation of functions in the privilege management server 2 and the development and provision of applications that can be installed on the user terminal 3. I will provide a. Hereinafter, the specific business operator is referred to as a “service provider”.

The user terminal 3 is a portable terminal owned by the user. In the present embodiment, a user means a user who has registered for receiving various services provided by a service provider. In the present embodiment, the user terminal 3 is a tablet terminal (for example, a smartphone or a tablet computer) in which a touch panel 3a is provided in a wide area on the front surface of a plate-shaped housing. However, the user terminal 3 may be any device that can execute various processes described below, and for example, a notebook computer or a wearable terminal (for example, a wristwatch-type wearable terminal) can be used as the user terminal 3. An application (hereinafter, referred to as “dedicated application”) provided by a service provider is installed in the user terminal 3. The functions of the dedicated application will be described later.

The mission registrant terminal 4 is a terminal used by the mission registrant to register a mission. Mission registrants and missions will be described later. The mission registrant terminal 4 may be in any form as long as it is a device capable of executing various processes described later. For example, a desktop computer, a notebook computer, or a portable computer can be used as the mission registrant terminal 4. . In the present embodiment, the user terminal 3 and the mission registrant terminal 4 are distinguished for convenience of explanation. However, as described later, the user may be a mission registrant. The terminal 3 may function as the mission registrant terminal 4.

FIG. 2 is a block diagram showing an example of a functional configuration of the privilege management server 2 and the user terminal 3. The privilege management server 2 is a server device that can communicate with the user terminal 3 and the mission registrant terminal 4 via the network N. 1 and 2, the privilege management server 2 is represented by one block, but this does not mean that the privilege management server 2 is configured by a single device. The privilege management server 2 may be composed of a plurality of devices, or may be a part of a predetermined system.

As shown in FIG. 2, the privilege management server 2 includes a communication unit 10, a mission management unit 11, a privilege granting unit 12, a privilege adjusting unit 13, and a privilege-related information notification unit 14 as functional components. The user terminal 3 includes a dedicated application execution unit 30 as a functional configuration. The functional blocks 10 to 14 and 30 can be configured by any of hardware, DSP (Digital Signal Processor), and software. For example, when configured by software, each of the functional blocks 10 to 14 and 30 is actually configured to include a CPU, a RAM, and a ROM of a computer, and is stored in a recording medium such as a RAM, a ROM, a hard disk, or a semiconductor memory. It is realized by the operation of the program. This is the same for the function blocks described later.

The dedicated application execution unit 30 of the user terminal 3 reads hardware (including a part of the OS, an API provided by the OS, and other accompanying programs) installed in the user terminal 3 by hardware such as a CPU. Is a functional block that executes various types of processing.

As shown in FIG. 2, the privilege management server 2 includes a storage unit 15 as storage means. The storage unit 15 includes a storage medium such as a hard disk or a magnetic tape, and stores at least a user management database 20, a mission management database 21, and a privilege management database 23. The user management database 20 is a database that stores, for each user, registration information (name, address, date of birth, gender, authentication information, mail address, etc.) associated with the user ID. Although the details are omitted, the user registration is performed by an appropriate method, and a record is appropriately generated in the user management database 20 for the user whose user registration is completed. The mission management database 21, mesh management database 22, and privilege management database 23 will be described later.

In the present embodiment, the privilege management server 2 itself includes the storage unit 15, but all or a part of the function of the storage unit 15 is provided in a device different from the device configuring the privilege management server 2. A configuration may be adopted. For example, a configuration may be adopted in which some or all of the data stored in the storage unit 15 in the present embodiment is stored in an external storage device different from the device configuring the privilege management server 2.

The communication unit 10 accesses the network N according to a predetermined communication standard and communicates with devices (including the user terminal 3 and the mission registrant terminal 4) connected to the network N.

The mission management unit 11 manages the mission registered by the mission registrant using the mission management database 21 stored in the storage unit 15. Hereinafter, the mission management unit 11 will be described in detail.

ミ ッ シ ョ ン In the present embodiment, a mission means a task that requires a specified specific action to be performed in a specified specific area within a specified specific time period. Hereinafter, a specific area set in the mission is referred to as a “set area”. The setting area may be an administrative area (it may be an area that is customarily divided instead of an area that is strictly divided by the administration), or may include a plurality of facilities such as shopping malls and multi-purpose commercial facilities. It may be a wide area, or a narrow area such as one specific store or one specific facility. If the user performs a specific action in the setting area within a specific period, the user has completed the mission, and the user is given a set amount of exclusive points. Missions are registered in advance by a mission registrant after specifying a setting area, a specific period, a specific action, and an amount of exclusive points to be given to the user when the mission is completed. Typically, missions are registered for the purpose of granting a user an incentive to visit a set area.

{For example, a mission is to purchase a product at a specific shopping street (set area) at a store belonging to the specific shopping street (specific action). In this case, the mission registrant is, for example, a union organization that manages various activities related to the specific shopping district. By registering such a mission, the union organization visits the specific shopping district to purchase goods. An incentive to purchase can be given to the user, which can lead to activation of the specific shopping street. Note that a specific shopping street can be replaced with a specific store, a specific shopping center, or the like.

Further, for example, the mission is to take a picture under a specific condition in a specific area (for example, a specific administrative area) (set area) and to comment the picture together with a comment on a predetermined website (for example, a service provider manages the picture). (A specific action). Taking a picture under a specific condition means, for example, taking a picture in which an object unique to a specific area is photographed as a subject.For example, a scene found by a user in a specific area or a favorite scene is captured. Is to take a photo. In this case, the mission registrant is, for example, an organization related to the specific area (for example, an administrative organization when the area is an administrative area), and the authority registers the specific area by registering such a mission. The user can be given an incentive to visit the site, which can lead to the activation of the specific area.

ミ ッ シ ョ ン In addition, for example, the mission is to participate in an event that is being performed in the setting area. Participating in the event and taking some specific action may be a condition for clearing the mission. In this case, the mission registrant is, for example, an event organizer. By registering such a mission, the event organizer gives the user an incentive to participate in the event, and a setting area where the event is performed. And the activation of the event itself.

The mission management unit 11 provides the mission registrant terminal 4 with a user interface (hereinafter referred to as a “mission registration UI”) for inputting information necessary for registering a mission. As an example, when a predetermined request is received from a browser mounted on the mission registrant terminal 4, the mission management unit 11 generates a drawing file (for example, an HTML file) using a Web application function and responds to the request. Display the registration UI.

The mission management unit 11 generates one record in the mission management database 21 based on information input to the mission registration UI by the mission registrant. FIG. 3A is a diagram schematically illustrating a part of information included in one record of the mission management database 21. As shown in FIG. 3A, one record in the mission management database 21 has at least a mission ID, mission clear condition information, clearing point information, and setting area position information.

The mission ID is identification information of the mission, and the mission management unit 11 generates a unique ID when a record is generated. The mission clear condition information is information in which a condition for clearing the mission (a condition of “what and during what period”) is described in a predetermined format. The clearing point information is information indicating the amount of exclusive points to be given when the mission is cleared.

The setting area position information is information indicating the position of the setting area (range on the map). In particular, in the present embodiment, the setting position information is information having the following contents. That is, the map is divided in advance into rectangular regions (hereinafter, one rectangular region is referred to as a “mesh region”) divided into a grid. Then, in the mesh management database 22 stored in the storage unit 15, for each mesh area, a mesh ID, which is identification information of the mesh area, and information indicating a position of the mesh area on the map (for example, four corners of the mesh area) And information for specifying a point by longitude and latitude). The set position information is information that defines the area occupied by the set area in the map as a set of mesh areas (or may be one), and holds the mesh ID of each mesh area belonging to the set.

For example, if the set area is a certain administrative area, the set area position information is information that holds the mesh ID of each mesh area included in the set when the administrative area on the map is defined as a set of mesh areas. It is. Further, for example, when the setting area is a specific store, the setting area position information is information that holds the mesh ID of the mesh area to which the position of the store belongs.

Note that the content of the setting area position information according to the present embodiment is an example, and may be other content. For example, the setting area position information may be polygon data that defines the setting area as a polygonal shape formed by connecting a plurality of points on the map. Also, for example, the setting area position information specifies the coordinates of a specific point on the map and the radius (or diameter) of a circle centered on the specific point, and specifies the specific point on the map. The information may be information defining a setting area as a circle having a predetermined radius as a center. That is, the setting area position information may be information that defines a position that can be regarded as equivalent to the position (range) of the setting area. Therefore, the actual position (range) of the setting area and the position (range) represented by the setting area position information do not have to exactly exactly match.

In the mission registration UI, input fields for inputting information necessary for the mission management unit 11 to generate the mission clear condition information, the clearing point information, and the setting area position information are appropriately formed. The unit 11 generates one record in the mission management database 21 based on the information input to the mission registration UI. By generating one record corresponding to one mission in the mission management database 21, the registration of the one mission is completed. Although details are omitted, for a mission whose clearable period has elapsed, a corresponding record is deleted from the mission management database 21 by the mission management unit 11 at an appropriate timing after the period has elapsed.

ミ ッ シ ョ ン Registered missions are made public by service providers and mission registrants in a prescribed manner. For example, information about the registered mission is notified to the user by e-mail and is posted on a Web site managed by the service provider.

Note that the registration of the mission may be performed by a method other than the input to the mission registration UI by the mission registrant. For example, a dedicated operator hears the contents of the mission from the mission registrant by e-mail, telephone, or other means, performs a predetermined input to a predetermined terminal, and the mission management unit 11 performs mission management based on the predetermined input. One record may be generated in the database 21.

(4) When a user clears a mission, the privilege granting unit 12 grants a dedicated point corresponding to the mission to the user. As described above, the exclusive points can be used commonly in stores scattered in various places, and cannot be used only in the setting area set in the mission. Based on this, when the user performs a predetermined action in a predetermined area, the privilege giving unit 12 gives a special point (privilege) usable not only in the predetermined area but also in a place other than the predetermined area. Hereinafter, the privilege providing unit 12 will be described in detail.

(4) When a certain user clears a certain mission among the registered missions, the privilege granting unit 12 detects that the user has cleared the mission by an appropriate method according to the content of the mission. For example, when the mission is to purchase a product at a store in a specific shopping street, when a user purchases a product at a target store, a user ID and a mission ID are obtained from a predetermined terminal of the store. A mechanism is built in advance in which the mission clear notification information for notifying that the user of the user ID has cleared the mission of the mission ID is transmitted to the privilege management server 2. The user terminal 3 may transmit the mission clear notification information by a function of a dedicated application. The privilege granting unit 12 receives the mission clear notification information and detects that a specific user has cleared a specific mission. In addition, instead of the mission ID, information necessary for determining whether or not the mission has been cleared is included in the mission clear notification information, and the privilege granting unit 12 determines based on the mission clear condition information in the mission management database 21. It may be configured to determine whether or not the mission has been cleared.

Further, for example, when the mission is to post a photo taken under a specific condition in a specific area to a predetermined website, when a photo that satisfies the condition is posted on the website, A system in which mission clear notification information is transmitted to the privilege management server 2 from a system that cooperates with the system is constructed in advance. At this time, whether or not the posted photo satisfies the condition may be systematically determined based on, for example, shooting date and time information and shooting position information included in metadata of the image data of the photo. May be done artificially. The privilege granting unit 12 receives the mission clear notification information and detects that a specific user has cleared a specific mission.

When detecting that the user with one user ID has cleared the mission with one mission ID, the privilege granting unit 12 refers to the mission management database 21 stored in the storage unit 15 and Acquisition point information at the time of clearing of a record corresponding to one mission ID is acquired. Next, the privilege providing unit 12 uses the privilege management database 23 stored in the storage unit 15 to store the exclusive points (hereinafter referred to as “reward points”) of the amount indicated by the clearing point information as the one user ID. To users. Hereinafter, processing of the privilege granting unit 12 when reward points are given to the user will be described in detail.

FIG. 3B is a diagram schematically showing the contents of the privilege management database 23. The privilege management database 23 is a database for managing the balance of exclusive points (hereinafter referred to as “remaining points”) acquired by each user in the mission. The remaining points are exclusive points that are not used by the user after being given to the user. As shown in FIG. 3B, in the privilege management database 23, remaining point information indicating remaining points is associated with each combination of a user ID and a mission ID.

In the record group R1 shown in FIG. 3B, the user ID having the value U1 is associated with three mission IDs M1 to M3 having the values M1 to M3, and three combinations of the user ID and the mission ID are provided. Is associated with remaining point information having values of “1000 pt”, “500 pt”, and “100 pt”. This means that the user having the user ID: U1 has the balance of “1000 pt”, “500 pt”, and “100 pt” for the dedicated points acquired by each of the mission IDs: M1 to M3. ing.

When granting reward points to the user of one user ID in response to the clearing of the mission of one mission ID, the privilege granting unit 12 records the record corresponding to the combination of the one user ID and the one mission ID. Is determined in the privilege management database 23. If such a record does not exist, the privilege providing unit 12 newly generates a record in which the one user ID, the one mission ID, and remaining point information having reward points as values are associated. . On the other hand, when such a record exists, the privilege giving unit 12 adds the reward point to the value of the remaining point information (= remaining point) of the record. As a result of performing the above processing, the privilege management database 23 manages the remaining points for each user for each mission. As will be described later, when the remaining points of a certain user for a certain mission become zero, the corresponding record is deleted from the privilege management database 23 by the privilege adjustment unit 13.

The privilege adjustment unit 13 acquires the position of the user, acquires the position of the setting area set in one mission, and stays in the setting area for the privilege given to the user in the one mission. The privilege application rate is adjusted so that the application rate (corresponding to the “rate” in the claims) is higher when the user is staying than when the user is not staying.

The applied rate is the rate at which the remaining points are multiplied to convert the remaining points into actual points. The actual points are points that can be actually used as cash when exclusive points are used. That is, in the present embodiment, the actual points calculated from the remaining points can be used as cash, instead of using the remaining points as cash. For example, it is assumed that the remaining points related to a certain mission are “100 pt” and the applied rate is “0.9”. In this case, in the present embodiment, “100 pt” cannot be used as it is as “100 yen”, but an actual point “90 pt” obtained by multiplying “100 pt” by the applied rate can be used as cash “90 yen”. Hereinafter, the privilege adjustment unit 13 will be described in detail.

The user can instruct the display of the balance of the exclusive points owned by the user by activating the exclusive application of the user terminal 3 owned by the user at an arbitrary timing and performing a predetermined operation. In particular, in the present embodiment, in order to use the exclusive points, the user clearly indicates on the balance display screen (FIG. 5) displayed on the user terminal 3 in response to the balance display instruction that the remaining points are to be used. Need to be instructed. Therefore, the user instructs the display of the balance of the exclusive points at least at a predetermined timing before purchasing a product at a store where the exclusive points can be used.

When detecting that the user has issued the instruction, the dedicated application execution unit 30 generates browsing request information including at least the user ID and the user position information indicating the position of the user terminal 3 (the position of the user). Send to the management server 2. The dedicated application contains information necessary for communicating with the privilege management server 2 (information necessary for establishing a connection (access destination address, port number, etc.), information necessary for user authentication, etc.). It is registered. The user terminal 3 is equipped with a GPS unit, and the dedicated application execution unit 30 acquires a detection value of the GPS unit using an API provided by the OS of the user terminal 3, and based on the detection value, To generate user position information (information for specifying the position of the user by longitude and latitude). In the present embodiment, information indicating longitude and latitude is generated as user position information, but the following configuration may be used. That is, based on a detection value of an altitude sensor or the like, when detecting the position of the user in consideration of the altitude, and recognizing the positional relationship between the position of the user and the setting area to determine a value of an application rate described later. Alternatively, the processing may be performed in consideration of the altitude.

(4) The privilege adjustment unit 13 receives the browse request information transmitted by the dedicated application execution unit 30. Next, the privilege adjustment unit 13 acquires the user ID included in the received browsing request information. In the following description of the privilege adjustment unit 13, the user ID included in the browse request information received by the privilege adjustment unit 13 is referred to as “target user ID”. The user having the target user ID is referred to as “target user”. Next, the privilege adjustment unit 13 acquires the user position information included in the browsing request information. This process corresponds to a process of “acquiring the position of the user”.

Next, the privilege adjustment unit 13 refers to the privilege management database 23 stored in the storage unit 15 and determines whether or not a record corresponding to the target user ID exists in the privilege management database 23. If there are no remaining points, there is no record corresponding to the target user ID. If the record does not exist, the privilege adjustment unit 13 transmits a drawing file for displaying a screen displaying information indicating that there is no balance of the exclusive point via the connection established with the user terminal 3. I do. The dedicated application execution unit 30 of the user terminal 3 receives the drawing file, and displays a screen on the touch panel 3a on which information indicating that there is no balance of the dedicated point is displayed based on the drawing file. The user can recognize that there is no dedicated point balance by referring to the screen.

On the other hand, if there is a record, the privilege adjustment unit 13 acquires the mission ID associated with the target user ID in the privilege management database 23 (if there is more than one, each of the plurality of mission IDs). The acquired mission ID is a mission ID of a mission having remaining points among missions cleared by the target user. In the following description of the privilege adjustment unit 13, a mission having a remaining point (= a mission with a mission ID associated with a target user ID in the privilege management database 23) is referred to as a “target mission”.

Next, the privilege adjustment unit 13 refers to the mission management database 21 and acquires each of the set area position information associated with each of the acquired mission IDs. That is, the privilege adjustment unit 13 acquires the setting area position information for each of the target missions. This process corresponds to a process of “acquiring the position of a predetermined area”. Next, the privilege adjustment unit 13 determines an application rate for each of the acquired setting area position information (= for each target mission) based on each of the acquired setting area position information and the user position information. Hereinafter, the processing of the privilege adjustment unit 13 when determining the application rate based on the set area position information and the user position information of a certain target mission will be described in detail.

First, the privilege adjustment unit 13 determines whether or not the position of the user indicated by the user position information belongs to the setting area indicated by the setting area position information. The fact that the user's position indicated by the user position information belongs to the setting area corresponding to the setting area position information means that the user is currently staying in the specific area set in the target mission. is there. When the position of the user indicated by the user position information belongs to the setting area corresponding to the setting area position information, the privilege adjustment unit 13 sets the value of the applied rate to the highest value. In the present embodiment, the highest value of the application rate is “1”. In the present embodiment, when the applied rate is the highest value (= 1), the remaining points = the actual points.

On the other hand, when the position of the user indicated by the user position information does not belong to the setting area corresponding to the setting area position information, the privilege adjustment unit 13 determines the value of the applied rate by the following method. FIG. 4 is a diagram showing a setting area on a map for explaining the process of the privilege adjustment unit 13 when determining the value of the applied rate in this case. As described above, the setting area position information defines the setting area as a set of mesh areas.

First, the privilege adjustment unit 13 recognizes the setting area AR corresponding to the setting area position information. Next, the privilege adjustment unit 13 specifies the mesh area W closest to the position Q of the user among the mesh areas constituting the setting area AR. Next, the privilege adjustment unit 13 recognizes a line segment T on the map connecting the user's position Q and the mesh area W (which may be a central part or an outer edge position close to the user's position Q). Then, the length of the line segment T is calculated. The length of the line segment T can be regarded as a separation distance between the set position and the position of the user, and the longer the length of the line segment T, the farther the user is located from the set area. Will be.

Here, the value of the applied rate is determined in advance for each range in which the length of the line segment T can be taken. At this time, the range of the length of the line segment T and the value of the application rate are associated so that the value of the application rate becomes smaller as the length of the line segment T becomes longer. In each case, the value of the applied rate is smaller than the highest value and larger than zero. For example, when “0 km <length of line segment T ≦ 10 km”, the value of the application rate is determined to be “0.8”, and when “10 km <length of line segment T ≦ 50 km”, the value of the application rate Is set to “0.6”, and when “50 km <the length of the line segment T”, the value of the applied rate is set to “0.4”. The privilege adjustment unit 13 determines the value of the applied rate associated with the range to which the calculated length of the line segment T belongs as the value of the applied rate.

The method of calculating the applied rate when the user is not staying in the set area is not limited to the method illustrated in the present embodiment. The value of the application rate when the user is not staying in the setting area may be calculated in such a manner that the value of the application rate becomes smaller as the user is located farther from the setting area. For example, using a predetermined arithmetic expression that makes the value of the applied rate smaller as the length of the line segment T is longer, a certain range smaller than the maximum value (for example, when the maximum value is 1, “1> The value of the applied rate may be determined within the range of “applied rate value> 0.3”. Further, the application rate is calculated in an appropriate manner corresponding to the method, depending on how the setting area position information specifies the position of the setting area.

Alternatively, a configuration in which the application rate is calculated by the following method may be used. That is, the value of the application rate is set in advance for each of the mesh areas on the map for each mission. At this time, the highest value is set in the mesh area corresponding to the setting area, while the application rate is set in the mesh area outside the setting area so that the value decreases as the distance from the setting area increases. As an example, in each of the mesh regions belonging to the 10 km area (excluding the mesh area belonging to the setting area) from the center of the setting area, “0.8” is predetermined as the value of the applied rate, and Is applied in advance to each of the mesh regions belonging to (excluding mesh regions belonging to the 10 km area), and the value of the application rate is set to each of the other mesh regions. Is set in advance as “0.4”. Then, the privilege adjustment unit 13 specifies a mesh area to which the position of the user indicated by the user position information belongs, and determines a value preset in the specified mesh area as a value of the application rate. The above configuration may be used.

As described above, the privilege adjustment unit 13 sets the highest value for each target mission when the user is staying in the setting area, and a value smaller than the highest value when the user is not staying in the setting area (however, zero). The value of the application rate is adjusted so that the value becomes larger. This produces the following effects. That is, the exclusive points obtained by the user completing a certain mission are not limited to being used only in the set area set in the mission, but can also be used in stores located in places other than the set area. For this reason, even when a mission is performed in a remote place (for example, a place where a user travels) for a certain user, if the user clears the mission in a remote place, various stores scattered in various places may be used. Available dedicated points will be given to the user. Therefore, even when the user happens to be staying in a remote place, the user can be given an incentive to perform the set action and complete the mission. When such an action is performed in the setting area, the setting area is activated.

In addition, according to the present embodiment, the exclusive points acquired by the user completing a certain mission are, when the user is staying in the setting area set in the mission, the applied rate is the highest value. And it can be used most advantageously. Therefore, after clearing the mission, the user can be given an incentive to visit the set area again in order to use the exclusive point advantageously.

{Further, in the present embodiment, when the user is not staying in the setting area, the privilege adjusting unit 13 adjusts the value of the application rate so that the value becomes smaller as the user moves away from the setting area. This produces the following effects. In other words, the user can use the special point more advantageously (advantageously) as he gets closer to the setting area. Therefore, when the user considers using the special point, the user can use the special area. It can give an impression that the closer to, the more advantageous it becomes, and it is possible to effectively encourage a visit to the set area. Further, a certain area (as described above, in the present embodiment, the area includes not only an area having a certain extent such as a shopping street, but also a very limited area such as one store). It is assumed that the activation of is influenced not only by the region but also by human activity in the vicinity of the region. Based on this, according to the present embodiment, the user is given an incentive to visit as close to the setting area as possible, so that the possibility that the user visits near the setting area can be increased. It can lead to activation.

Now, after determining the value of the applied rate for each target mission, the privilege adjusting unit 13 displays a balance display screen (FIG. 5) in which the remaining points, the applied rate, and the actual points are displayed for each target mission. A drawing file is generated and transmitted to the user terminal 3 that has transmitted the viewing request information as a response to the received viewing request information. The dedicated application execution unit 30 of the user terminal 3 receives the drawing file and displays a balance display screen on the touch panel 3a using a function of the browser.

FIG. 5 is a diagram schematically showing an example of the balance display screen. On the balance display screen illustrated in FIG. 5, information on the exclusive points acquired in three missions is displayed based on the record group R1 in FIG. 3B. More specifically, in the area K1, the applied rate (value: 1) is displayed for the dedicated point related to the mission with the mission ID: M1, and the remaining points (value: 1000 pt) and the applied rate are applied. Actual points (value: 1000 pt) are displayed. Further, in the area K1, a column for inputting the amount of real points to be used when a dedicated point (more precisely, real points) is used, and a button for instructing the use of real points are displayed. In the area K2 and the area K3, information on dedicated points related to the missions with the mission IDs: M2 and M3 is displayed in the same manner as the area K1.

The user can check the remaining points, applied rate and actual points for each mission by referring to the balance display screen. Therefore, the user can recognize the value of the net points for each mission by checking the actual points for each mission. In addition, by checking the applied rate for each mission, the user can determine whether it is advantageous to use the remaining points at this time, and if there are remaining points for different missions, It is possible to recognize useful information such as which mission is most advantageous for the user to consume the remaining points.

ユ ー ザ ー Also, the user can use the balance display screen to explicitly specify the amount of actual points to be used, and then instruct the use of the actual points. Although the details are omitted, when an instruction to use the actual points is given, the settlement using the actual points is appropriately performed by the dedicated system. To briefly explain an example, a two-dimensional code in which a user ID, an amount of actual points to be used, and other necessary information are recorded on a touch panel 3a of the user terminal 3 by a function of a dedicated application according to a user's instruction. Is displayed. During payment at the cash register, the user holds the two-dimensional code over a reading device provided at the cash register at a predetermined timing. Then, appropriate processing is performed in the payment terminal of the cash register, and the actual points are used.

When the actual points are used, the privilege adjustment unit 13 uses the dedicated system to transmit the user ID of the user, the mission ID of the mission corresponding to the used actual points, the amount of the used actual points, and the application rate. Point use notification information including at least information indicating a value is received. Upon receiving the point use notification information, the privilege adjustment unit 13 refers to the privilege management database 23 and specifies a record corresponding to the combination of the user ID and the mission ID included in the point use notification information. Next, the privilege adjustment unit 13 converts the amount of actual points into an amount of points to be reduced from the remaining points based on the amount of used actual points included in the point use notification information and the value of the applied rate. , Reduce the remaining points by that amount. If the remaining points become zero as a result of reducing the remaining points, the privilege adjustment unit 13 deletes the record.

(4) When the user approaches a setting area related to a mission with remaining points, the privilege-related information notification unit 14 notifies the user that there is a special point that can be advantageously used in the setting area. Hereinafter, the process of the privilege-related information notification unit 14 when notifying information to one user will be described in detail.

When the remaining points approach a setting area related to a certain mission, the user who wants to be notified of information notifying the fact launches a dedicated application of the user terminal 3 owned by the user, and sets the operation mode to a predetermined mode. I do. When the operation mode is set to the predetermined mode, the dedicated application execution unit 30 periodically generates notification request information at predetermined intervals and transmits the notification request information to the privilege management server 2. The notification request information includes at least a user ID and user position information indicating the position of the user terminal 3 (the position of the user).

Upon receiving the notification request information, the privilege-related information notification unit 14 stores, in the privilege management database 23, the mission ID associated with the user ID included in the notification request information (if there are a plurality of mission IDs, ) To get. Next, the privilege-related information notification unit 14 refers to the mission management database 21 and acquires each of the set area position information associated with each of the acquired mission IDs. Each of the set area position information acquired here is information corresponding to each of the missions having remaining points. Next, the privilege-related information notification unit 14 determines whether or not the user has approached any of the setting areas based on the user position information included in the notification request information and the setting area position information. For example, the privilege-related information notifying unit 14 determines that the user has approached the setting area when the length of the perpendicular from the position of the user to the outer edge of the setting area is equal to or less than a predetermined length. I do.

If the user is not approaching any of the setting areas, the privilege-related information notification unit 14 discards the notification request information. On the other hand, if it is determined that the user has approached any of the setting areas, the privilege-related information notifying unit 14 provides information on the position of the setting area and the remaining information that can be advantageously used at the highest applied rate in the setting area. A drawing file for displaying a screen on which at least information indicating that points exist is displayed is generated. The privilege-related information notification unit 14 transmits the generated drawing file to the user terminal 3 that has transmitted the notification request information, and the dedicated application execution unit 30 of the user terminal 3 displays a screen based on the received drawing file on the touch panel 3a. indicate.

The screen displayed on the touch panel 3a displays, for example, the position of the user on the map along with the position (range) of the setting area, the amount of remaining points, the applied rate, and the actual points when the applied rate is applied. It is specified. By referring to the screen, the user can accurately recognize that the remaining points can be advantageously used in the setting area while grasping the positional relationship between the setting area and the user. In particular, even when the user has forgotten that there is a remaining point that can be used advantageously in a certain setting area, there is such a remaining point at the timing approaching this setting area. Can be accurately recognized. Also, by making the user aware of such a situation, it is possible to give the user an incentive to actively visit the set area.

(4) After displaying the information on a certain setting area, the privilege-related information notification unit 14 does not display the information on the setting area for a certain period. This prevents the same information from being displayed unnecessarily repeatedly. In the present embodiment, the privilege-related information notifying unit 14 is configured to notify information when the user approaches the setting area. However, in this regard, the benefit-related information notifying unit 14 notifies the information when the user enters the setting area. It is good also as a structure which performs.

Next, an operation example of the privilege management server 2 will be described with reference to a flowchart. FIG. 6A is a flowchart showing the operation of the privilege management server 2 when a dedicated point for one mission is provided to one user and the provided dedicated point is managed. As shown in FIG. 6A, the privilege granting unit 12 of the privilege management server 2 grants exclusive points when the one user performs a specific action in the setting area and clears the mission (step S1). SA1). Thereafter, the privilege adjustment unit 13 acquires the position of the one user at a predetermined timing, acquires the position of the setting area set in the one mission, and based on the position of the user and the position of the setting area. Then, the rate of the dedicated point is adjusted so that the rate when the user is staying in the set area is higher than when the user is not staying (step SA2).

FIG. 6B is a flowchart illustrating details of an operation example of the privilege providing unit 12 in step SA1. As shown in FIG. 6 (B), when one user clears one of the registered missions, the privilege providing unit 12 performs an appropriate method according to the content of the one mission. Then, it is detected that the one user has cleared the one mission (step SB1). Next, the privilege granting unit 12 acquires clearing grant point information of the record corresponding to the one mission from among the records of the mission management database 21 (step SB2). Next, the privilege providing unit 12 determines whether or not a record corresponding to the combination of the one user and the one mission exists in the privilege management database 23 (Step SB3).

When such a record does not exist (step SB3: NO), the privilege providing unit 12 associates the one user ID, the one mission ID, and the remaining point information having reward points as values. A record is newly generated (step SB4). On the other hand, when such a record exists (step SB3: YES), the privilege giving unit 12 adds a reward point to the value of the remaining point information (= remaining point) of the record (step SB5).

FIG. 7 is a flowchart showing details of an operation example of the privilege adjustment unit 13 in step SA2. As shown in FIG. 7, the privilege adjustment unit 13 receives the browsing request information transmitted by the dedicated application execution unit 30 in response to the user's instruction to display the balance (step SC1). Next, the privilege adjustment unit 13 acquires the user ID included in the received browsing request information (Step SC2). Next, the privilege adjusting unit 13 acquires the user position information included in the browsing request information (Step SC3). Next, the privilege adjustment unit 13 refers to the privilege management database 23 and determines whether or not a record corresponding to the target user ID exists in the privilege management database 23 (step SC4).

If there is no record (step SC4: NO), the privilege adjustment unit 13 transmits to the user terminal 3 a drawing file for displaying a screen on which information indicating that there is no balance of the exclusive point is displayed (step SC5). On the other hand, if a record exists (step SC4: YES), the privilege adjustment unit 13 acquires each of the mission IDs associated with the target user ID in the privilege management database 23 (step SC6). Next, the privilege adjustment unit 13 refers to the mission management database 21 and acquires each of the set area position information associated with each of the mission IDs acquired in step SC6 (step SC7).

Next, the privilege adjustment unit 13 determines an application rate for each of the acquired setting region position information based on each of the setting region position information acquired in Step SC7 and the user position information acquired in Step SC3 (Step SC8). ). Details of the process of step SC8 will be described later. Next, the privilege adjustment unit 13 generates a drawing file for displaying a balance display screen (see FIG. 5) in which the remaining points, the applied rate, and the actual points are displayed for each mission, and responds to the received browsing request information. Is transmitted to the user terminal 3 that has transmitted the viewing request information (step SC9).

FIG. 8 is a flowchart showing details of the processing when determining the application rate for one set area position information in step SC8. As shown in FIG. 8, when determining the applied rate, first, the privilege adjustment unit 13 determines whether or not the position of the user indicated by the user position information belongs to the setting area indicating the position indicated by the setting area position information. (Step SD1). When the position of the user indicated by the user position information belongs to the setting area indicated by the setting area position information (step SD1: YES), the privilege adjustment unit 13 sets the value of the applied rate to the highest value (step SD2).

On the other hand, if the position of the user indicated by the user position information does not belong to the setting area indicated by the setting area position information (step SD1: NO), the privilege adjustment unit 13 sets the setting area AR corresponding to the setting area position information (see FIG. 4) is recognized (step SD3), and the mesh area W closest to the user's position Q (FIG. 4) is specified from the mesh areas constituting the setting area AR (step SD4). Next, the privilege adjustment unit 13 recognizes a line segment T on the map connecting the mesh area W and the position Q of the user, and calculates the length of the line segment T (step SD5). Next, the privilege adjustment unit 13 determines a value associated with the range to which the length of the line segment T calculated in step SD5 belongs as a value of the applied rate (step SD6).

The first embodiment has been described above. Here, in the first embodiment, the privilege management server 2 includes the mission management unit 11, the privilege granting unit 12, the privilege adjusting unit 13, and the privilege related information notification unit 14. In this regard, the user terminal 3 may have some or all of these functional blocks. In the case where some or all of the functions of the function blocks are provided in the user terminal 3, the data used by the user terminal 3 is stored in the user terminal 3. You may do so.

Especially, when the user terminal 3 includes the privilege granting unit 12 and the privilege adjusting unit 13, the user terminal 3 functions as a "privilege management device" in the claims. In this case, data used by the privilege providing unit 12 and the privilege adjusting unit 13 (such as data corresponding to a record corresponding to the user in the privilege management database 23) may be stored in the user terminal 3. Alternatively, the information may be stored in another device that can communicate with the user terminal 3.

<Second embodiment>
Next, a second embodiment will be described. In the first embodiment described above, the privilege management server 2 grants a privilege for each user, manages the granted privilege, and appropriately adjusts the rate of the privilege. On the other hand, in the present embodiment, the user terminal 3A (corresponding to the “mobile terminal” in the claims), which is a portable terminal owned by the user, acquires the granted privilege, manages the acquired privilege, Adjust the privilege rate as appropriate.

FIG. 9 is a block diagram illustrating a functional configuration example of the user terminal 3A according to the present embodiment. As shown in FIG. 9, the user terminal 3A includes, as functional components, a communication unit 10A, a privilege acquisition unit 40, a privilege adjustment unit 13A, and a privilege-related information notification unit 14A. The user terminal 3A includes a storage unit 15A as storage means. The privilege acquisition unit 40, the privilege adjustment unit 13A, and the privilege-related information notification unit 14A execute various processes when hardware such as a CPU reads and executes a dedicated application (including an accompanying program).

The storage unit 15A stores a mesh management database 22 and a privilege management database 23A. The contents of the mesh management database 22 are the same as the contents of the mesh management database 22 according to the first embodiment. The privilege management database 23A stores a record of a user having the user terminal 3A (hereinafter, referred to as a “target user” in the description of the second embodiment) among records of the privilege management database 23 according to the first embodiment. . That is, the privilege management database 23A stores, for each of the missions cleared by the target user, the missions for which exclusive points remain (hereinafter, such missions are referred to as “target missions” in the description of the second embodiment). The user ID, the mission ID, and the remaining point information are stored in association with each other. Note that all or a part of the mesh management database 22 and the privilege management database 23A are stored in an external device capable of communicating with the user terminal 3 (a server device corresponding to the privilege server 2 according to the first embodiment). A configuration may be used.

(4) The privilege acquisition unit 40 acquires exclusive points acquired by the target user after completing the mission. More specifically, when the target user has acquired a dedicated point that has cleared the mission, the point grant notification information (at least the claims) includes at least the mission ID of the cleared mission and information indicating the amount of the dedicated point given to the user. Is transmitted to the user terminal 3A. The point grant notification information is transmitted by, for example, a server device corresponding to the privilege management server 2 according to the first embodiment or a dedicated system for managing missions.

(4) The privilege acquisition unit 40 receives the point grant notification information. This process corresponds to a process of “acquiring privilege information”. Upon receiving the point grant notification information, the privilege acquisition unit 40 updates the privilege management database 23A stored in the storage unit 15A based on the point grant notification information in the same manner as in the first embodiment. As a result of the above processing being performed by the privilege acquisition unit 40, the remaining points are managed in the privilege management database 23A for each of the target missions.

The privilege adjustment unit 13A acquires the position of the user, acquires the position of the setting area set in one mission, and stays in the setting area for the privilege given to the user in the one mission. The application rate of the privilege is adjusted so that the application rate is higher when the user is staying than when the user is not staying.

Specifically, the privilege adjusting unit 13A executes the following processing when the target user instructs to display the balance display screen. That is, the privilege adjustment unit 13A acquires the user position information indicating the position of the user based on the detection value of the GPS unit mounted on the user terminal 3A. The privilege adjustment unit 13A obtains the setting area position information for each of the target missions by making an inquiry to an external device such as a server device corresponding to the privilege management server 2 according to the first embodiment. Note that the user terminal 3 may store the setting area position information in the storage unit 15A at least for each target mission.

The privilege adjusting unit 13A determines an application rate for each target mission based on the acquired user location information and the acquired setting area location information in the same manner as in the first embodiment. After determining the applied rate for each target mission, the privilege adjustment unit 13A displays a balance display screen (see FIG. 5) on a touch panel (not shown) of the user terminal 3A.

(4) When the target user approaches the setting area related to the target mission, the benefit-related information notification unit 14A notifies the target user that there is a special point that can be advantageously used in the setting area. More specifically, the privilege-related information notification unit 14A executes the following processing when the dedicated application is started and the operation mode is set to the predetermined mode. That is, the privilege-related information notification unit 14A monitors whether the target user has approached (or entered) any of the setting areas of the target mission in the same manner as the method described in the first embodiment. When detecting that the target user has approached one target mission, the privilege-related information notification unit 14A displays information indicating that the one user has approached the one target mission on the touch panel.

FIG. 10 is a flowchart illustrating an operation example of the user terminal 3A according to the present embodiment. As shown in FIG. 10, the privilege acquisition unit 40 of the user terminal 3A acquires a special point given by the target user performing a specific action in the setting area and clearing the mission (step SE1). Thereafter, the privilege adjustment unit 13A acquires the position of the one user at a predetermined timing, acquires the position of the setting area set in the one mission, and based on the position of the user and the position of the setting area. Then, the rate of the dedicated point is adjusted so that the rate when the user is staying in the set area is higher than when the user is not staying (step SE2).

The embodiments of the present invention have been described above. However, each of the above embodiments is merely an example of a concrete example for carrying out the present invention, and the technical scope of the present invention should not be interpreted in a limited manner. That is, the present invention can be implemented in various forms without departing from the gist or the main features thereof.

For example, in the first embodiment, the privilege granting unit 12 detects that a specific user has completed a specific mission, and gives points corresponding to the specific mission to the specific user. there were. However, the point giving method exemplified in the above embodiment is merely an example, and the point may be given by any method. As an example, at the time of an event related to a mission or at another appropriate timing, a two-dimensional code is given to a user (for example, a card on which a two-dimensional code is recorded is handed over), and the two-dimensional code is used. Then, points may be given to the user. In each of the above embodiments, the user authentication is not described in detail. However, when the user terminal 3 accesses the privilege management server 2 or when the user terminal 3 accesses a predetermined server during a mission, , User authentication is performed appropriately. At this time, the authentication may be performed using an image recognition technology, fingerprint authentication, voiceprint authentication, or the like.

For example, in each of the above embodiments, the exclusive points that can be used in place of cash correspond to “privileges” in the claims. However, benefits are not limited to points that can be used in place of cash. For example, the privilege may be a point that can be used only for exchange with a product, a coupon that discounts the price of a specific product, or the like. When the present invention is applied when the privilege is a coupon, the privilege adjusting unit 13 according to the first embodiment is discounted when the user stays in the set area than when the user does not stay. Adjust the rate applied to the coupon discount to increase the amount. The same applies to the second embodiment.

Further, in each of the above embodiments, the expiration date is not provided for the dedicated point, but the expiration date may be provided.

In each of the above embodiments, the maximum value of the applied rate is “1”, that is, a value that makes the remaining points equal to the actual points. However, the maximum value of the applied rate is not limited to “1”. For example, the value may be greater than “1”. If the maximum value of the application rate is set to a value larger than “1”, the dedicated point can be used more advantageously (more advantageously) in the setting area, and the user is given stronger incentive to visit the setting area. can do.

Further, in each of the above embodiments, when the user is not staying in the setting area, the privilege adjusting unit 13 adjusts the value of the applying rate so that the value of the applying rate gradually decreases as the user moves away from the setting area. did. In this regard, the value of the applied rate when not staying in the set area may be a uniform value (however, a value smaller than the maximum value).

In each of the above embodiments, the missions are registered in advance, and exclusive points are given when the user clears the mission. In this regard, the conditions under which the special points are given to the user are not limited to those exemplified in each of the above embodiments, and may be any conditions provided that the specific action in a specific area is executed. . For example, instead of a mission, a dedicated point may be given when a product is purchased at a store belonging to a specific area during a campaign period.

Further, the balance display screen described with reference to FIG. 5 is merely an example, and information on a setting area for each mission (for example, information indicating a position on a map, or a case where a setting area can be specified by any name, The information may also include information indicating the content of the mission).

1 Privilege management system 2 Privilege management server (Privilege management device)
3 User terminal (privilege management device, mobile terminal)
11 Mission registration unit 12 Privilege grant unit 13, 13A Privilege adjustment unit 14, 14A Privilege-related information notification unit 40 Privilege acquisition unit

Claims (9)

1. When the user performs a predetermined action in a predetermined area, a privilege granting unit that grants a privilege usable not only in the predetermined area but also in the area other than the predetermined area,
   Acquiring the position of the user and acquiring the position of the predetermined area, based on the position of the user and the position of the predetermined area, regarding the privilege given to the user in the predetermined area, A privilege adjustment unit that adjusts the rate of the privilege so that the rate when the user is staying in the area is higher than when the user is not staying,
   A privilege management system comprising:
2. The privilege adjustment unit,
   Regarding the privilege given to the user in the predetermined area, when the user is not staying in the predetermined area, the rate of the privilege is set so that the rate decreases as the user moves away from the predetermined area. The privilege management system according to claim 1, wherein adjustment is performed.
3. Acquiring the position of the user, acquiring the position of the predetermined area, and when the user approaches or enters the predetermined area, there is a privilege that can be advantageously used in the predetermined area. The privilege management system according to claim 1, further comprising a privilege related information notifying unit for notifying.
4. The privilege adjustment unit,
   When a user instructs to display available benefits, the rate of the benefits is adjusted to determine the rate, and the available benefits reflecting the determined rate are displayed on a predetermined device. The privilege management system according to any one of claims 1 to 3, characterized in that:
5. A mission registration unit that registers a mission that is cleared when the predetermined action is performed in the predetermined area;
   The privilege management system according to any one of claims 1 to 4, wherein the privilege granting unit grants a privilege when the user clears a mission.
6. When the user performs a predetermined action in a predetermined area, a privilege granting unit that grants a privilege usable not only in the predetermined area but also in the area other than the predetermined area,
   Acquiring the position of the user and acquiring the position of the predetermined area, based on the position of the user and the position of the predetermined area, regarding the privilege given to the user in the predetermined area, A privilege adjustment unit that adjusts the rate of the privilege so that the rate when the user is staying in the area is higher than when the user is not staying,
   A privilege management device, comprising:
7. The mobile device owned by the user,
   A privilege acquisition unit that is provided when a user performs a predetermined action in a predetermined area, and obtains privilege information indicating a privilege usable not only in the predetermined area but also in the area other than the predetermined area,
   Acquiring the position of the user, acquiring the position of the predetermined area, and based on the position of the user and the position of the predetermined area, for the privilege indicated by the privilege information acquired by the privilege acquisition unit, A privilege adjustment unit that adjusts the rate of the privilege so that the rate when the user is staying in a predetermined area is higher than when the user is not staying,
   A mobile terminal comprising:
8. A privilege granting unit of the privilege management device, when a user performs a predetermined action in a predetermined area, a step of granting a privilege usable not only in the predetermined area but also in the area other than the predetermined area;
   The privilege adjustment unit of the privilege management device acquires the position of the user, acquires the position of the predetermined area, and, based on the position of the user and the position of the predetermined area, determines the position in the predetermined area. For the privilege given to the user, when the user is staying in the predetermined area, adjusting the rate of the privilege so that the rate is higher than when not staying,
   A privilege management method characterized by including:
9. A privilege that is provided when a user performs a predetermined action in a predetermined area, and a privilege obtained by a privilege acquisition unit of a mobile terminal possessed by the user is a privilege that indicates a privilege that can be used not only in the predetermined area but also outside the predetermined area. Obtaining information;
   The privilege adjustment unit of the mobile terminal acquires the position of the user, acquires the position of the predetermined area, and is acquired by the privilege acquisition unit based on the position of the user and the position of the predetermined area. For the privilege indicated by the privilege information, when the user stays in the predetermined area, adjusting the rate of the privilege so that the rate is higher than when not staying,
   A privilege management method characterized by including:

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