JP6491405B1 - Privilege management system, privilege management device, portable terminal and privilege management method - Google Patents

Abstract

It is possible to provide an incentive to take action to obtain benefits for users who are unlikely to revisit the area, and to properly provide an incentive to revisit the area to users who can revisit the area. Let's do it. About the privilege given to the user in the predetermined area, the privilege management server 2 gives the privilege that can be used outside the predetermined area when the user performs the predetermined action in the predetermined area The privilege adjustment unit 13 adjusts the rate of the benefit so that the rate is greater when the user is staying in the predetermined area than when the user is not staying, and the privilege is provided even outside the predetermined area. While being available, it is most advantageous when using the benefits in a given area.

Description

  The present invention relates to a privilege management system, a privilege management device, a portable terminal, and a privilege management method, and is particularly suitable for use in a privilege management system, a privilege management device, and a privilege management method for managing a privilege given to a user. .

  In recent years, it has been widely practiced to provide users with benefits such as points and coupons. In addition, various techniques have been proposed as techniques for granting and managing such benefits. For example, according to the distance between the store and the terminal device 3 in Patent Document 1, in a system in which information of coupons usable in the store can be displayed on the terminal device 3 provided in various places. The larger the distance is, the larger the coupon benefit rate (rate) is. This makes it possible to describe a technology that gives the user the incentive to go to the store as the store is far away and it is difficult to visit the store. .

JP, 2013-145520, A

  By the way, regarding grant of a privilege, when a user performs predetermined action in a predetermined field, giving a privilege which can be used only in the predetermined field to a user is performed. For example, in an area having a certain extent of expansion having a plurality of shops such as a shopping mall or a complex commercial facility, or in a narrow area such as a specific shop or a specific facility, the user When an action such as purchase is performed, it is performed to give a privilege that can be used only in that area. Providing a benefit in this manner makes it possible to give the user an incentive to perform an action for obtaining a benefit and an incentive to visit the area again, which leads to the activation of the area.

  However, in this case, in an area where the user is very unlikely to return again, such as an area visited by a user, there is a high possibility that even if the privilege is provided, there is no chance to use the benefit. However, there was a problem that it was hard to be an incentive to take action to get the benefits. This problem can be solved by working together in multiple different areas to enable the use of common benefits in multiple different areas, or using a benefit program related to available benefits in various places, etc. There is also. However, in this case, after giving the privilege in a certain area, since the privilege can be used with the same value as that area even in places other than the area, there is a problem that the provision of the benefit does not become an incentive to visit the area again. There is.

  The present invention has been made to solve such a problem, and provides a user who is unlikely to revisit the area with an incentive to take an action to obtain a benefit, and revisits the area. The purpose is to make it possible for users who can do so to be appropriately given an incentive to revisit the area.

In order to solve the above-described problems, in the present invention, when the user performs a predetermined action in a predetermined area, a privilege that can be used not only in the predetermined area but in a place other than the predetermined area is provided. . In addition, for benefits given to the user in a given area, adjusting the rate of the benefit so that the rate is greater when the user is staying in the given area than when not staying. I am trying to do it. Also, with regard to the privilege given to the user in the predetermined area, if the user is not staying in the predetermined area, the rate of the privilege is adjusted so that the rate decreases as the user moves away from the predetermined area. ing.

  According to the present invention configured as described above, when the user performs a predetermined action to be provided with a privilege in a predetermined area, the privilege that can be used only in the predetermined area is displayed to the user. In addition, since the privilege that can be used also in places other than the predetermined area is given, it is possible to give an incentive to take an action to obtain the privilege even to a user who is unlikely to visit the area again. In addition, according to the above configuration, the privilege given to the user in the predetermined area is most advantageous to the user when used in the predetermined area, not in a place other than the predetermined area. Therefore, for a user who can visit the area again, it is possible to appropriately provide an incentive to revisit the area to which the privilege is given.

It is a figure showing an example of composition of a privilege management system concerning a 1st embodiment of the present invention. It is a block diagram showing an example of functional composition of a privilege management server concerning a 1st embodiment of the present invention. It is a figure which shows the content of a mission management database and a privilege management database. It is the figure which showed the setting area | region on the map, in order to demonstrate the process of a privilege adjustment part. It is a figure which shows an example of a balance display screen. It is a flowchart which shows an example of operation | movement of the privilege management server which concerns on 1st Embodiment of this invention. It is a flowchart which shows an example of operation | movement of the privilege management server which concerns on 1st Embodiment of this invention. It is a flowchart which shows an example of operation | movement of the privilege management server which concerns on 1st Embodiment of this invention. It is a block diagram which shows the function structural example of the user terminal which concerns on 2nd Embodiment of this invention. It is a flowchart which shows an example of operation | movement of the user terminal which concerns on 2nd Embodiment of this invention.

First Embodiment
Hereinafter, a first embodiment of the present invention will be described based on the drawings. FIG. 1 is a diagram showing an example of the configuration of a privilege management system 1 according to the present embodiment. As shown in FIG. 1, the privilege management system 1 includes a privilege management server 2 (corresponding to “a privilege management device” in the claims), a plurality of user terminals 3, and a plurality of mission registrant terminals 4. It consists of The benefit management server 2, the user terminal 3 and the mission registrant terminal 4 can each access a network N configured including the Internet, a telephone network, and other communication networks.

  The benefit management system 1 utilizes the function of the benefit management server 2 and the function of the application installed on the user terminal 3 to set a dedicated point (corresponding to a "benefit" in the scope of claims) in a predetermined case described later. It is a system for giving the user and managing the dedicated points given. In the present embodiment, the exclusive point is a point that can be used as a cash substitute at a store such as a retail store, a restaurant, a service provider store, and the like. In particular, the exclusive points are not points that can only be used within a limited range such as a specific shopping street, a specific facility (for example, a shopping center), a specific store, etc. It can be used commonly by stores scattered in a fairly wide area. Stores that can use dedicated points are determined in advance after the contract has been properly made. The unit of the dedicated point is “pt”, which can be used as 1 pt = 1 yen.

  Further, in the present embodiment, various services related to dedicated points and missions to be described later can be realized through the implementation of the function to the privilege management server 2 and the development and provision of the application installable to the user terminal 3 by a specific business operator. I will provide a. Below, the said specific enterprise is called a "service provider."

  The user terminal 3 is a portable terminal owned by a user. In the present embodiment, the user means one that has performed user registration for receiving various services provided by the service provider. Further, in the present embodiment, the user terminal 3 is a tablet terminal (for example, a smartphone or a tablet computer) in which the touch panel 3a is provided in a wide area on the front surface of the plate-like housing. However, the user terminal 3 may be any device as long as it can execute various processes to be described later. For example, a notebook computer or a wearable terminal (for example, a watch-type wearable terminal) can be used as the user terminal 3. In the user terminal 3, an application provided by a service provider (hereinafter, referred to as "dedicated application") is installed. The functions of the dedicated application will be described later.

  The mission registrant terminal 4 is a terminal used when the mission registrant registers a mission. Mission registrants and missions will be described later. The mission registrant terminal 4 may have any form as long as it can execute various processes to be described later. For example, a desktop computer, a notebook computer, or a portable computer can be used as the mission registrant terminal 4 . In the present embodiment, the user terminal 3 and the mission registrant terminal 4 are distinguished for the convenience of description, but as described later, the user may be a mission registrant, and in this case, the user The terminal 3 may function as the mission registrant terminal 4.

  FIG. 2 is a block diagram showing an example of functional configurations of the privilege management server 2 and the user terminal 3. The benefit management server 2 is a server device that can communicate with the user terminal 3 and the mission registrant terminal 4 via the network N. 1 and 2, although the privilege management server 2 is represented by one block, this does not mean that the privilege management server 2 is configured by a single device. The benefit management server 2 may be configured by a plurality of devices or may be part of a predetermined system.

  As shown in FIG. 2, the benefit management server 2 includes, as functional components, a communication unit 10, a mission management unit 11, a benefit granting unit 12, a benefit adjustment unit 13, and a benefit related information notification unit 14. The user terminal 3 also includes a dedicated application execution unit 30 as a functional configuration. Each of the functional blocks 10 to 14 and 30 can be configured by any of hardware, DSP (Digital Signal Processor), and software. For example, when configured by software, each of the functional blocks 10 to 14 and 30 actually includes a CPU, a RAM, a ROM, and the like of a computer, and is stored in a storage medium such as a RAM, a ROM, a hard disk, or a semiconductor memory. Is realized by the operation of the program. The same applies to functional blocks to be described later.

  The dedicated application execution unit 30 of the user terminal 3 reads hardware from the dedicated application (including a part of the OS, an API provided by the OS, and other accompanying programs) installed on the user terminal 3 It is a functional block that executes various processes by executing it.

  As shown in FIG. 2, the benefit management server 2 includes a storage unit 15 as a storage unit. The storage unit 15 includes a storage medium such as a hard disk and a magnetic tape, and stores at least a user management database 20, a mission management database 21, and a privilege management database 23. The user management database 20 is a database that stores registration information (name, address, date of birth, gender, authentication information, e-mail address, etc.) about the user in association with the user ID for each user. Although details will be omitted, user registration is performed in an appropriate manner, and a record is appropriately generated in the user management database 20 for the user whose user registration has been completed. The mission management database 21, the mesh management database 22, and the benefit management database 23 will be described later.

  In the present embodiment, the benefit management server 2 itself is configured to include the storage unit 15. However, all or a part of the functions of the storage unit 15 are held in a device different from the devices configuring the benefit management server 2. It may be configured to For example, a part or all of the data stored in the storage unit 15 in the present embodiment may be stored in an external storage device different from the device configuring the benefit management server 2.

  The communication unit 10 accesses the network N according to a predetermined communication standard, and communicates with devices (including the user terminal 3 and the mission registrant terminal 4) connected to the network N.

  The mission management unit 11 manages the missions registered by the mission registrant using the mission management database 21 stored in the storage unit 15. Hereinafter, the mission management unit 11 will be described in detail.

  In the present embodiment, the mission means a task in which performing a specific action set in a set specific period is a clear condition in a set specific area. Hereinafter, the specific area set in the mission is referred to as a "setting area". The setting area may be an administrative area (it may not be an area strictly classified by the administration but may be a conventionally classified area), or a plurality of facilities such as a shopping street, a complex commercial facility, etc. It may be a spread area, or may be a narrow area such as one specific store or one specific facility. If the user performs a specific action in the setting area within a specific period, the user has cleared the mission, and the user is given a set amount of dedicated points. The mission is registered in advance by the mission registrant with a setting area, a specific period, a specific action, and the amount of dedicated points to be given to the user when the mission is cleared. Usually, missions are registered for the purpose of giving the user an incentive to visit the set area.

  For example, the mission is to purchase a product at a store belonging to a specific shopping district (specific action) in a specific shopping district (setting area). In this case, the mission registrant is, for example, a union organization that operates various activities related to the specific shopping mall, and the union organization visits the specific shopping mall and registers the goods by registering such a mission. Incentives to purchase can be given to the user, leading to the activation of the particular shopping street. In addition, it is possible to replace a specific shopping street with a specific store, a specific shopping center or the like.

  Also, for example, the mission takes a photo under specific conditions in a specific area (for example, a specific administrative area) (a setting area), and the photo is managed with a comment on a predetermined website (for example, a service provider) To post to a website (a specific action). Taking a picture under a specific condition means, for example, taking a picture in which an object in a specific area is taken as a subject, or, for example, a scene that a user finds in a specific area or a favorite scene is taken Taking photos. In this case, the mission registrant is, for example, an organization related to the specific area (for example, an administrative organization if the area is an administrative area), and the organization registers the specific area by registering such a mission. Incentives to visit can be given to users, leading to the activation of the specific area.

  Also, for example, the mission is to participate in an event being performed in the setting area. Taking part in an event and taking some specific action may be the condition for clearing the mission. In this case, the mission registrant is, by way of example, the organizer of the event, and the organizer of the event gives the user an incentive to participate in the event by registering such a mission, and the setting area where the event is performed And the activation of the event itself.

  The mission management unit 11 provides the mission registrant terminal 4 with a user interface (hereinafter, referred to as “mission registration UI”) for inputting information necessary for registering a mission. As an example, when there is a predetermined request from the browser mounted on the mission registrant terminal 4, the mission management unit 11 responds by generating a drawing file (for example, an HTML file) by the function of the web application Display the registration UI.

  The mission management unit 11 generates one record in the mission management database 21 based on the information input to the mission registration UI by the mission registrant. FIG. 3A is a view schematically showing a part of information included in one record of the mission management database 21. As shown in FIG. As shown in FIG. 3A, one record of the mission management database 21 has at least a mission ID, mission clear condition information, clear point assignment point information, and setting area position information.

  The mission ID is identification information of a mission, and the mission management unit 11 generates a unique value when generating a record. The mission clear condition information is information in which a condition for clearing a mission (a condition that “in what region and in what period do what”) is described in a predetermined format. The at-clear time grant point information is information indicating the amount of dedicated points to be granted when the mission is cleared.

  The setting area position information is information indicating the position of the setting area (the range on the map). In particular, in the present embodiment, the setting position information is information of the following content. That is, the map is divided in advance into a rectangular area (hereinafter, one rectangular area is referred to as a “mesh area”) divided in a grid shape. Then, in the mesh management database 22 stored in the storage unit 15, the mesh ID which is identification information of the mesh area and information indicating the position on the map of the mesh area (for example, four corners of the mesh area) Information that specifies points by longitude and latitude is stored in association with each other. The setting position information defines the area occupied by the setting area in the map as a set (may be one) of mesh areas, and holds mesh IDs of mesh areas belonging to the set.

  For example, when the setting area is a certain administrative area, the setting area position information is information that holds the mesh ID of each mesh area included in the set when the administrative area on the map is defined as a set of mesh areas. It is. In addition, for example, when the setting area is a specific shop, the setting area position information is information for holding the mesh ID of the mesh area to which the position of the shop belongs.

  Note that the content of the setting area position information according to the present embodiment is an example, and may be other content. For example, the setting area position information may be polygon data in which the setting area is defined as a polygonal shape formed by connecting a plurality of points on the map. Also, for example, the setting area position information clearly indicates the coordinates of a specific point on the map and the length of the radius (or diameter) of the circle centered on the specific point, and the specific point on the map It may be information in which the setting area is defined as a circle of a radius of a predetermined length to be the center. That is, the setting area position information may be information that defines a position that can be regarded as equivalent to the position (range) of the setting area. Therefore, the actual position (range) of the setting area and the position (range) indicated by the setting area position information may not exactly coincide exactly.

  In the mission registration UI, input fields for entering information necessary for the mission management unit 11 to generate the mission clear condition information, the assignment point information at the time of clearing, and the setting area position information are appropriately formed. The unit 11 generates one record in the mission management database 21 based on the information input to the mission registration UI. The registration of the one mission is completed by generating one record corresponding to the mission management database 21 for one mission. Although details will be omitted, for the mission for which the clearable period has passed, the corresponding record is deleted from the mission management database 21 by the mission management unit 11 at an appropriate timing after the period has elapsed.

  Registered missions are published by service providers and mission registrants in a prescribed manner. For example, information on a registered mission is notified to the user by e-mail and posted on a website managed by a service provider.

  The mission registration may be performed by a method other than the mission registrant's own input to the mission registration UI. For example, a dedicated operator listens to the contents of the mission from the mission registrant by e-mail, telephone, or other means, performs a predetermined input to a predetermined terminal, and the mission management unit 11 manages the mission based on the predetermined input. One record may be generated in the database 21.

  When the user clears the mission, the privilege giving unit 12 gives the user a dedicated point according to the mission. As described above, the dedicated points can be commonly used by shops scattered in various places, and can not be used only in the setting area set in the mission. Based on this, when the user performs a predetermined action in a predetermined area, the privilege giving unit 12 allocates a dedicated point (privilege) that can be used not only in the predetermined area but in a place other than the predetermined area. Hereinafter, the privilege giving unit 12 will be described in detail.

  When a certain user clears a certain mission among the registered missions, the privilege imparting unit 12 detects that the user has cleared the mission by an appropriate method according to the content of the certain mission. For example, if the mission is to purchase a product at a store in a specific shopping street, when the user purchases a product at a target store, the user ID and the mission ID from a predetermined terminal of the store A mechanism is constructed in advance to transmit to the benefit management server 2 mission clear notification information that notifies that the user of the user ID has cleared the mission of the mission ID. The user terminal 3 may transmit the mission clear notification information by the function of the dedicated application. The benefit granting unit 12 receives the mission clear notification information and detects that a particular user has cleared a particular mission. In addition, instead of the mission ID, information necessary for determining whether or not the mission has been cleared is included in the mission clear notification information, and the benefit giving unit 12 uses the mission clear condition information of the mission management database 21. It may be configured to determine whether or not the mission has been cleared.

  Also, for example, in the case where the mission is to post a photo taken under a specific condition in a specific area to a predetermined web site, when the web site has posted a photo satisfying the condition, the web site A system in which mission clear notification information is transmitted to the privilege management server 2 from a system cooperating with the above is constructed in advance. At this time, whether or not the posted photo satisfies the condition may be systematically performed based on, for example, shooting date and time information and shooting position information included in metadata of image data of the photo. May be done artificially. The benefit granting unit 12 receives the mission clear notification information and detects that a particular user has cleared a particular mission.

  When it is detected that the user of one user ID has cleared the mission of one mission ID, the privilege imparting unit 12 refers to the mission management database 21 stored in the storage unit 15, Acquisition point information at the time of clearing the record corresponding to one mission ID is acquired. Next, the privilege imparting unit 12 uses the privilege management database 23 stored in the storage unit 15 to set a dedicated point (hereinafter referred to as a “reward point”) of the amount indicated by the point-of-clearing award point information as the one user ID. Grant to the user of. Hereinafter, the process of the privilege giving unit 12 when giving reward points to the user will be described in detail.

  FIG. 3B is a diagram schematically showing the contents of the privilege management database 23. As shown in FIG. The privilege management database 23 is a database for managing the balance (hereinafter referred to as “remaining point”) of the dedicated points acquired by each user in the mission. The remaining points are dedicated points not used by the user after being granted to the user. As shown in FIG. 3 (B), in the privilege management database 23, remaining point information indicating remaining points is associated with each combination of the user ID and the mission ID.

  In record group R1 in FIG. 3B, three mission IDs M1 to M3 having values M1 to M3 are associated with a user ID having a value U1 and three combinations of the user ID and the mission ID The remaining point information whose values are "1000 pt", "500 pt", and "100 pt" are associated with each other. This means that the user ID: U1 has a balance of "1000 pt", "500 pt", "100 pt" for each of the dedicated points acquired by each of the mission IDs: M1 to M3. ing.

  When awarding reward points to the user of one user ID according to the clearing of the mission of one mission ID, the privilege imparting unit 12 records a record corresponding to the combination of the one user ID and the one mission ID Is determined in the privilege management database 23. When such a record does not exist, the privilege imparting unit 12 newly generates a record in which the one user ID, the one mission ID, and the remaining point information having reward points as values are associated. . On the other hand, when such a record is present, the privilege imparting unit 12 adds the reward point to the value of the remaining point information of the record (= remaining point). As a result of the above processing being performed, the bonus management database 23 manages the remaining points for each mission for each user. As described later, when the remaining point of a certain mission of a certain user becomes zero, the corresponding item is deleted from the corresponding item management database 23 by the benefit adjustment unit 13.

  The benefit adjustment unit 13 obtains the position of the user and obtains the position of the setting area set in one mission, and the user stays in the setting area for the benefit granted to the user in the one mission. The benefit application rate is adjusted so that the application rate (corresponding to the “rate” in the claims) is larger when the user is not staying than when the user is not staying.

  The applied rate is the rate multiplied by the remaining points to convert the remaining points into actual points. The real points are points that can actually be used as cash when using dedicated points. That is, in the present embodiment, the remaining points can not be used as cash as they are, but actual points calculated from the remaining points can be used as cash. For example, it is assumed that the remaining point concerning a certain mission is "100 pt" and the applied rate is "0.9". In this case, in the present embodiment, "100 pt" can not be used as "100 yen" as it is, but an actual point "90 pt" obtained by multiplying "100 pt" by the applicable rate can be used as cash "90 yen". Hereinafter, the benefit adjustment unit 13 will be described in detail.

  The user can instruct the display of the balance of the dedicated points owned by the user by activating the dedicated application of the user terminal 3 owned by the user at an arbitrary timing and performing a predetermined operation. In particular, in the present embodiment, in order to use the dedicated points, the user clearly indicates that the remaining points are to be used on the balance display screen (FIG. 5) displayed on the user terminal 3 in accordance with the instruction to display the balance. Need to be instructed. Therefore, the user instructs to display the balance of the dedicated points at a predetermined timing before purchasing a product at a store that can use at least the dedicated points.

  When the dedicated application execution unit 30 detects that the user has issued the instruction, the dedicated application execution unit 30 generates browsing request information including at least user position information indicating the user ID and the position of the user terminal 3 (≒ position of the user). Send to management server 2 In addition, information necessary for communicating with benefit management server 2 (information necessary for establishing a connection (access destination address, port number, etc.), information required for user authentication, etc.) is included in the dedicated application. It is registered. In addition, a GPS unit is mounted on the user terminal 3, and the dedicated application execution unit 30 acquires a detection value of the GPS unit using an API provided by the OS of the user terminal 3, and based on this detection value User position information (information for specifying the position of the user by longitude and latitude). In the present embodiment, information indicating longitude and latitude is generated as user position information, but the following configuration may be used. That is, when detecting the position of the user in consideration of the altitude based on the detection value of the altitude sensor etc. and recognizing the positional relationship between the position of the user and the setting area in order to determine the value of the application rate described later In addition, the processing may be performed in consideration of the altitude.

  The benefit adjustment unit 13 receives the browsing request information transmitted by the dedicated application execution unit 30. Next, the benefit adjustment unit 13 acquires the user ID included in the received browsing request information. In the following description of the benefit adjustment unit 13, the user ID included in the browsing request information received by the benefit adjustment unit 13 is referred to as “target user ID”. In addition, the user of the target user ID is called "target user". Next, the benefit adjustment unit 13 acquires user position information included in the browsing request information. This process corresponds to the process of “acquiring the position of the user”.

  Next, the benefit adjustment unit 13 refers to the benefit management database 23 stored in the storage unit 15 and determines whether or not the record corresponding to the target user ID exists in the benefit management database 23. If there are no remaining points, there is no record corresponding to the target user ID. If there is no record, the benefit adjustment unit 13 transmits a drawing file for displaying a screen on which information indicating that there is no balance of dedicated points is displayed via the connection established with the user terminal 3 Do. The dedicated application execution unit 30 of the user terminal 3 receives the drawing file, and displays, on the touch panel 3a, a screen on which information indicating that the balance of the dedicated points does not exist is displayed based on the drawing file. The user can recognize that there is no balance of dedicated points by referring to the screen.

  On the other hand, when there is a record, the benefit adjustment unit 13 acquires a mission ID (each of a plurality of mission IDs if there is a plurality) in the benefit management database 23 in association with the target user ID. The mission ID acquired here is a mission ID of a mission having a remaining point among missions cleared by the target user. In the following description of the benefit adjustment unit 13, a mission with remaining points (= a mission of a mission ID associated with a target user ID in the benefit management database 23) is referred to as a "target mission".

  Next, the benefit adjustment unit 13 refers to the mission management database 21 and acquires each of the setting area position information associated with each of the acquired mission IDs. That is, the benefit adjustment unit 13 acquires setting area position information for each of the target missions. This process corresponds to the process of “acquiring the position of a predetermined area”. Next, the benefit adjustment unit 13 determines an application rate for each acquired set area position information (= for each target mission) based on each of the acquired set area position information and the user position information. Hereinafter, the process of the privilege adjustment unit 13 when determining the application rate based on the setting area position information of one target mission and the user position information will be described in detail.

  First, the benefit adjustment unit 13 determines whether or not the position of the user indicated by the user position information belongs to the setting area whose position is indicated by the setting area position information. The fact that the position of the user indicated by the user position information belongs to the setting area corresponding to the setting area position information means that the user is currently staying within the specific area set in the target mission. is there. When the position of the user indicated by the user position information belongs to the setting area corresponding to the setting area position information, the benefit adjustment unit 13 sets the value of the application rate to the highest value. In the present embodiment, the maximum value of the application rate is “1”. In the present embodiment, when the applied rate is the maximum value (= 1), the remaining point = the actual point.

  On the other hand, when the position of the user indicated by the user position information does not belong to the setting area corresponding to the setting area position information, the benefit adjustment unit 13 determines the value of the application rate by the following method. FIG. 4 is a diagram showing a setting area on a map in order to explain the process of the benefit adjustment unit 13 when determining the value of the application rate in this case. As described above, in the setting area position information, the setting area is defined as a set of mesh areas.

  First, the benefit adjustment unit 13 recognizes the setting area AR corresponding to the setting area position information. Next, the benefit adjustment unit 13 specifies the mesh area W closest to the position Q of the user among the mesh areas configuring the setting area AR. Next, the benefit adjustment unit 13 recognizes a line segment T on the map connecting the position Q of the user and the mesh area W (which may be the center or the position of the outer edge close to the position Q of the user). The length of this line segment T is calculated. The length of the line segment T can be regarded as the separation distance between the setting position and the position of the user, and the longer the length of the line segment T, the farther the user is located from the setting area It will be.

  Here, the value of the application rate is determined in advance for each possible range of the length of the line segment T. At this time, the possible range of the length of the line segment T is associated with the value of the application rate such that the value of the application rate decreases as the length of the line segment T increases. In each case, the value of the applied rate is smaller than the maximum value and larger than zero. For example, when “0 km <length of line segment T ≦ 10 km”, the value of applied rate is set to “0.8”, and when “10 km <length of line segment T ≦ 50 km”, the value of applied rate Is set to “0.6”, and when “50 km <length of line segment T”, the value of the application rate is set to “0.4”. The benefit adjustment unit 13 determines the value of the applied rate associated with the range to which the calculated length of the line segment T belongs as the value of the applied rate.

  Note that the method of calculating the application rate when the user does not stay in the setting area is not limited to the method illustrated in the present embodiment. The value of the application rate when the user does not stay in the setting area may be calculated by a method such that the value of the application rate decreases as the user is away from the setting area. For example, a predetermined range smaller than the maximum value (for example, when the maximum value is 1, “1> The value of the application rate may be determined within the range of application rate value> 0.3 ”. Further, the application rate is calculated in an appropriate manner corresponding to the method, depending on how the setting area position information specifies the position of the setting area.

  Further, the application rate may be calculated by the following method. That is, the value of the application rate is preset for each of the mesh areas on the map for each mission. At this time, the highest value is set in the mesh area corresponding to the setting area, while the application rate is set in the mesh area outside the setting area so that the value becomes lower as the setting area is separated. As an example, “0.8” is predetermined as an application rate value for each of the mesh areas belonging to within 10 km from the center of the setting area (but excluding the mesh area belonging to the setting area), and is within 50 km In each of the mesh areas belonging to (except the mesh area within 10 km), “0.6” is predetermined as the value of the application rate, and for each of the other mesh areas, the value of the application rate As "0.4" is determined in advance. Then, the benefit adjustment unit 13 identifies the mesh area to which the position of the user indicated by the user position information belongs, and determines a value preset in the identified mesh area as the value of the application rate. The above configuration may be employed.

  As described above, the benefit adjustment unit 13 has a maximum value when the user is staying in the setting area for each target mission, and a value smaller than the maximum value when the user is not staying in the setting area (however, zero). Adjust the value of the applied rate to a larger value). This produces the following effects. That is, the dedicated points acquired by the user clearing a certain mission can not only be used in the setting area set in the mission, but can also be used in stores located in places other than the setting area. For this reason, even when the mission is performed at a remote place (for example, a place traveled) for a certain user, if the user clears the mission at the remote place, various stores are scattered in various places. An available dedicated point will be given to the user. Therefore, even if the user happens to stay at a remote place for the user, it is possible to give the user an incentive to perform the set action to clear the mission. Then, such an action is performed in the setting area, which leads to activation of the setting area.

  Moreover, according to the present embodiment, the dedicated point acquired by the user completing a certain mission has the highest applied rate when the user is staying in the setting area set in the mission. It will be used most advantageously. Therefore, it is possible to give the user an incentive to visit the setting area again in order to advantageously use the dedicated points after completing the mission.

  Furthermore, in the present embodiment, when the user is not staying in the setting area, the benefit adjusting unit 13 adjusts the value of the application rate so that the value becomes smaller as the user moves away from the setting area. This produces the following effects. That is, since the user can use the dedicated point (advantageously) as it gets closer to the setting area, the setting area for the user when the user thinks to use the dedicated point The closer you are to the image, you can give the impression that you get the better, and you can effectively promote the visit to the setting area. Also, a certain area (as described above, in the present embodiment, the area includes not only an area having a certain extent of expansion such as a shopping street but also a very limited area such as one store) The activation of H. is assumed to be positively affected not only in the area but also when humans are active in the vicinity of the area. Based on this, according to the present embodiment, since the user is provided with an incentive to visit the position as close as possible to the setting area, the possibility of the user visiting near the setting area can be increased. It can lead to activation.

  Now, after the value of the application rate is determined for each target mission, the benefit adjustment unit 13 displays the balance display screen (FIG. 5) in which the remaining points, the application rate, and the actual points are displayed for each target mission. A drawing file is generated and transmitted to the user terminal 3 of the transmission source of the browsing request information as a response to the received browsing request information. The dedicated application execution unit 30 of the user terminal 3 receives the drawing file and displays the balance display screen on the touch panel 3a using the function of the browser.

  FIG. 5 is a view schematically showing an example of the balance display screen. On the balance display screen illustrated in FIG. 5, information on dedicated points acquired in three missions is displayed based on the record group R1 of FIG. 3 (B). More specifically, in the area K1, the applied rate (value: 1) is displayed for the dedicated point pertaining to the mission of the mission ID: M1, and the remaining point (value: 1000 pt) and the applied rate are applied. The actual point (value: 1000 pt) is displayed. Furthermore, in the area K1, a field for inputting the amount of the actual point to be used and a button for instructing the use of the actual point are displayed when the dedicated point (more accurately, the actual point) is used. In the area K2 and the area K3, information on dedicated points relating to the missions of the mission IDs: M2 and M3 is displayed in the same manner as the area K1, respectively.

  The user can confirm the remaining points, applied rates and actual points for each mission by referring to the balance display screen. Therefore, the user can recognize the value of the net points for each mission by confirming the actual points for each mission. In addition, the user can confirm whether the use of the remaining points at the moment is good for itself by checking the applied rate for each mission, and at the present time if there are remaining points for different missions, It is possible to recognize useful information such as which mission's remaining points are most profitable for itself.

  Also, the user can use the balance display screen to explicitly specify the amount of actual points to be used, and can instruct the use of actual points. Although details will be omitted, if there is an instruction to use real points, settlement using real points is properly performed by a dedicated system. An example will be briefly described. According to the user's instruction, the function of the dedicated application causes the touch panel 3a of the user terminal 3 to store the user ID, the amount of actual points to be used, and other necessary information recorded in two dimensions. Is displayed. The user holds the two-dimensional code over a reader provided at the cash register at a predetermined timing during settlement at the cash register. Then, appropriate processing is performed at the checkout payment terminal, and the actual points are used.

  When the actual point is used, the benefit adjustment unit 13 uses the user ID of the user, the mission ID of the mission corresponding to the used actual point, the amount of the actual point used, and the applied rate from the dedicated system. Receive point use notification information including at least information indicating a value. When the point use notification information is received, the benefit adjustment unit 13 refers to the benefit management database 23 and specifies the record corresponding to the combination of the user ID and the mission ID included in the point use notification information. Next, the benefit adjustment unit 13 converts the amount of actual points into the amount of points to be reduced from the remaining points, based on the amount of used actual points included in the point use notification information and the value of the applied rate. , Reduce the remaining points by that amount. When the remaining points become zero as a result of reducing the remaining points, the benefit adjustment unit 13 deletes the record.

  When the user approaches the setting area related to the mission with the remaining points, the privilege related information notifying unit 14 notifies the user that there is a dedicated point that can be advantageously used in the setting area. Hereinafter, the process of the privilege related information notification unit 14 when notifying information to one user will be described in detail.

  A user who wants to be notified of information notifying that when a remaining point approaches a setting area related to a mission launches a dedicated application of the user terminal 3 possessed by the user and sets the operation mode to a predetermined mode Do. When the operation mode becomes a predetermined mode, the dedicated application execution unit 30 periodically generates notification request information at a predetermined interval, and transmits the notification request information to the privilege management server 2. The notification request information includes at least a user ID and user position information indicating the position of the user terminal 3 (≒ position of the user).

  Upon receiving the notification request information, the benefit related information notification unit 14 transmits, in the benefit management database 23, the mission ID associated with the user ID included in the notification request information (each of the plurality of mission IDs when there is a plurality). Get). Next, the privilege related information notification unit 14 refers to the mission management database 21 and acquires each of the setting area position information associated with each of the acquired mission IDs. Each of the setting area position information acquired here is information corresponding to each of the missions having remaining points. Next, the privilege related information notifying unit 14 determines whether the user approaches any setting area based on the user position information included in the notification request information and the setting area position information. For example, the privilege related information notification unit 14 determines that the user approaches the setting area when the length of the perpendicular is lower than or equal to a predetermined length when the perpendicular is lowered from the position of the user with respect to the outer edge of the setting area. Do.

  If the user does not approach any setting area, the benefit related information notification unit 14 discards the notification request information. On the other hand, when it is determined that the user has approached any setting area, the privilege related information notifying unit 14 determines the information on the position of the setting area and the remaining information that can be advantageously used at the highest applied rate in the setting area. A drawing file for generating a screen displaying at least information indicating that points exist is generated. The privilege related information notification unit 14 transmits the generated drawing file to the user terminal 3 that is the transmission source of the notification request information, and the dedicated application execution unit 30 of the user terminal 3 sets the screen based on the received drawing file to the touch panel 3a. indicate.

  In the screen displayed on the touch panel 3a, for example, along with the position (range) of the setting area on the map, the position of the user is specified, and the amount of remaining points, the applied rate, and the actual points when applied rate It is explicit. The user can accurately recognize that the remaining points can be advantageously used in the setting area while grasping the positional relationship between the setting area and the user by referring to the screen. In particular, even if the user forgets that there is a remaining point that can be advantageously used in a certain setting area, such a remaining point will be present at the timing when this setting area is approached. Can be accurately recognized. Also, by making the user aware of such a thing, it is possible to give the user an incentive to visit the setting area positively.

  After displaying the information on a certain setting area, the privilege related information notification unit 14 does not display the information on the setting area for a certain period. This prevents unnecessary and repeated display of the same information. In the present embodiment, the benefit related information notification unit 14 is configured to notify information when the user approaches the setting area, but in this regard, the information is notified when the user enters the setting area. It may be configured to

  Next, an operation example of the privilege management server 2 will be described using a flowchart. FIG. 6A is a flowchart showing an operation of the privilege management server 2 when giving a dedicated point related to one mission to one user and managing the granted dedicated point. As shown in FIG. 6A, the privilege imparting unit 12 of the privilege management server 2 grants a dedicated point when the one user performs a specific action in the setting area and clears the mission (Step SA1). Thereafter, the privilege adjustment unit 13 acquires the position of the one user at a predetermined timing, and acquires the position of the setting area set in the one mission, and based on the position of the user and the position of the setting area For the dedicated points, the rate of the dedicated points is adjusted so that the rate when the user is staying in the setting area is larger than when the user is not staying (step SA2).

  FIG. 6 (B) is a flowchart showing details of an operation example of the privilege giving unit 12 in step SA1. As shown in FIG. 6 (B), when one user clears one of the registered missions, the privilege imparting unit 12 performs an appropriate method according to the content of the one mission. , It is detected that the one user has cleared the one mission (step SB1). Next, the privilege imparting unit 12 acquires grant point information at the time of clearing of the record corresponding to the one mission among the records of the mission management database 21 (step SB2). Next, the privilege imparting unit 12 determines whether or not there is a record corresponding to the combination of the one user and the one mission in the privilege management database 23 (step SB3).

  When such a record does not exist (step SB3: NO), the privilege imparting unit 12 associates the one user ID, the one mission ID, and the remaining point information having a reward point as a value. A record is newly generated (step SB4). On the other hand, when such a record exists (step SB3: YES), the bonus imparting unit 12 adds a reward point to the value (= remaining point) of the remaining point information of the record (step SB5).

  FIG. 7 is a flowchart showing details of an operation example of the privilege adjustment unit 13 in step SA2. As shown in FIG. 7, the benefit adjustment unit 13 receives the browsing request information transmitted by the dedicated application execution unit 30 in response to the user's instruction to display the balance (step SC1). Next, the benefit adjustment unit 13 acquires the user ID included in the received browsing request information (step SC2). Next, the privilege adjustment unit 13 acquires user position information included in the browsing request information (step SC3). Next, the benefit adjustment unit 13 refers to the benefit management database 23 and determines whether or not there is a record corresponding to the target user ID in the benefit management database 23 (step SC4).

  When the record does not exist (step SC4: NO), the benefit adjustment unit 13 transmits the drawing file for displaying the screen on which the information indicating that the balance of the dedicated points does not exist is displayed to the user terminal 3 (step SC5). On the other hand, when the record exists (step SC4: YES), the benefit adjustment unit 13 acquires each of the mission IDs associated with the target user ID in the benefit management database 23 (step SC6). Next, the benefit adjustment unit 13 refers to the mission management database 21 and acquires each of the setting area position information associated with each of the mission IDs acquired in step SC6 (step SC7).

  Next, the benefit adjustment unit 13 determines an application rate for each acquired set area position information based on each of the set area position information acquired in step SC7 and the user position information acquired in step SC3 (step SC8). ). Details of the process of step SC8 will be described later. Next, the benefit adjustment unit 13 generates a drawing file for displaying a balance display screen (see FIG. 5) in which the remaining points, the applied rate, and the actual points are displayed for each mission, and a response to the received browsing request information Is transmitted to the user terminal 3 of the transmission source of the browsing request information (step SC9).

  FIG. 8 is a flowchart showing details of processing when determining an application rate for one set area position information in step SC8. As shown in FIG. 8, when determining the application rate, first, the benefit adjustment unit 13 determines whether or not the position of the user indicated by the user position information belongs to the setting area in which the setting area position information indicates the position. (Step SD1). When the position of the user indicated by the user position information belongs to the setting area indicated by the setting area position information (step SD1: YES), the benefit adjustment unit 13 sets the value of the application rate to the highest value (step SD2).

  On the other hand, when the position of the user indicated by the user position information does not belong to the setting area indicated by the setting area position information (step SD1: NO), the benefit adjustment unit 13 sets the area AR corresponding to the setting area position information (see FIG. 4) is recognized (step SD3), and the mesh area W closest to the position Q (FIG. 4) of the user is specified among the mesh areas constituting the setting area AR (step SD4). Next, the benefit adjustment unit 13 recognizes a line segment T on the map connecting the mesh area W and the position Q of the user, and calculates the length of the line segment T (step SD5). Next, the benefit adjustment unit 13 determines the value associated with the range to which the length of the line segment T calculated in step SD5 belongs as the value of the applied rate (step SD6).

  The first embodiment has been described above. Here, in the first embodiment, the benefit management server 2 is configured to include the mission management unit 11, the benefit granting unit 12, the benefit adjustment unit 13, and the benefit related information notification unit 14. In this regard, the user terminal 3 may have some or all of the functions of these functional blocks. In addition, even in the case where the benefit management server 2 stores data, if the user terminal 3 is provided with a part or all of the functions of these functional blocks, the user terminal 3 stores the data used by the user terminal 3 You may do so.

  In particular, when the user terminal 3 includes the privilege imparting unit 12 and the privilege adjusting unit 13, the user terminal 3 functions as a “feature management device” in the scope of claims. In this case, data used by the privilege imparting unit 12 and the privilege adjusting unit 13 (such as data corresponding to a record corresponding to the corresponding user in the privilege management database 23) may be stored in the user terminal 3 It may well be stored in another device capable of communicating with the user terminal 3.

Second Embodiment
Next, a second embodiment will be described. In the first embodiment described above, the benefit management server 2 grants a benefit for each user, manages the granted benefit, and adjusts the rate of the benefit as appropriate. On the other hand, in the present embodiment, the user terminal 3A (corresponding to the “mobile terminal” in the claims), which is a mobile terminal owned by the user, acquires the provided benefit and manages the acquired benefit, Adjust the rate of benefits as appropriate.

  FIG. 9 is a block diagram showing an example of a functional configuration of the user terminal 3A according to the present embodiment. As shown in FIG. 9, the user terminal 3A includes a communication unit 10A, a benefit acquisition unit 40, a benefit adjustment unit 13A, and a benefit related information notification unit 14A as a functional configuration. The user terminal 3A also includes a storage unit 15A as a storage unit. The benefit acquisition unit 40, the benefit adjustment unit 13A, and the benefit related information notification unit 14A execute various processes by causing a hardware such as a CPU to read and execute a dedicated application (including an accompanying program).

  The storage unit 15A stores a mesh management database 22 and a benefit management database 23A. The contents of the mesh management database 22 are the same as the contents of the mesh management database 22 according to the first embodiment. Among the records of the privilege management database 23 according to the first embodiment, the privilege management database 23A stores a record for a user who holds the user terminal 3A (hereinafter referred to as “target user” in the description of the second embodiment). . That is, the privilege management database 23A, among the missions cleared by the target user, has a dedicated point remaining (hereinafter, such a mission will be referred to as a "target mission" in the description of the second embodiment), The user ID, the mission ID, and the remaining point information are stored in association with each other. The mesh management database 22 and the benefit management database 23A are all or partially stored in an external device (which may be a server device corresponding to the benefit server 2 according to the first embodiment) capable of communicating with the user terminal 3 It may be a configuration.

  The benefit acquisition unit 40 acquires a dedicated point acquired by the target user completing the mission. More specifically, when the target user has acquired a dedicated point that has cleared a mission, point grant notification information including at least the mission ID of the cleared mission and information indicating the amount of the dedicated point given to the user (claim request The range “equivalent information” is transmitted to the user terminal 3A. The point provision notification information is transmitted by, for example, a server device corresponding to the privilege management server 2 according to the first embodiment, or a dedicated system for managing a mission.

  The benefit acquisition unit 40 receives point grant notification information. This process corresponds to the process of “obtaining privilege information”. Upon receiving the point addition notification information, the benefit acquisition unit 40 updates the benefit management database 23A stored in the storage unit 15A in the same manner as in the first embodiment, based on the point addition notification information. As a result of the above process being performed by the benefit acquisition unit 40, in the benefit management database 23A, the remaining points are managed for each of the target missions.

  The benefit adjustment unit 13A obtains the position of the user and obtains the position of the setting area set in one mission, and the user stays in the setting area for the benefit granted to the user in the one mission. Adjust the benefit application rate so that the applied rate is higher when you are not staying than when you are not staying.

  If it explains in full detail, privilege adjustment part 13A will perform the following processings, when directions of a display of a balance display screen are received from an object user. That is, the benefit adjustment unit 13A acquires user position information indicating the position of the user based on the detection value of the GPS unit mounted on the user terminal 3A. Further, the privilege adjustment unit 13A acquires setting area position information on each of the target missions by inquiring of an external device such as a server device corresponding to the privilege management server 2 according to the first embodiment. The user terminal 3 may store the setting area position information in the storage unit 15A at least for each target mission.

  The benefit adjustment unit 13A determines an application rate for each target mission in the same manner as in the first embodiment, based on the acquired user position information and the acquired setting area position information. After determining the application rate for each target mission, the benefit adjustment unit 13A displays a balance display screen (see FIG. 5) on the touch panel (not shown) of the user terminal 3A.

  When the target user approaches the setting area related to the target mission, the privilege related information notification unit 14A notifies the target user that there is a dedicated point that can be advantageously used in the setting area. More specifically, the privilege related information notification unit 14A executes the following processing when the dedicated application is launched and the operation mode is set to the predetermined mode. That is, the privilege related information notification unit 14A monitors whether the target user has approached (or entered) any setting area of the target mission by the same method as the method described in the first embodiment. When it is detected that the target user approaches one target mission, the privilege related information notification unit 14A displays information indicating that the one user approaches the target mission on the touch panel.

  FIG. 10 is a flowchart showing an operation example of the user terminal 3A according to the present embodiment. As shown in FIG. 10, the benefit acquiring unit 40 of the user terminal 3A acquires a dedicated point provided by the target user performing a specific action in the setting area and clearing the mission (step SE1). Thereafter, the privilege adjustment unit 13A acquires the position of the one user at a predetermined timing, and acquires the position of the setting area set in the one mission, and based on the position of the user and the position of the setting area For the dedicated points, the rate of the dedicated points is adjusted so that the rate when the user is staying in the setting area is larger than when the user is not staying (step SE2).

  The embodiments of the present invention have been described above. However, each of the above-described embodiments is merely an example of embodying the present invention, and the technical scope of the present invention should not be interpreted in a limited manner. That is, the present invention can be implemented in various forms without departing from the scope or main features of the present invention.

  For example, in the first embodiment, the benefit granting unit 12 detects that a particular user has cleared a particular mission, and grants points corresponding to the particular mission to the particular user. there were. However, the method of giving points illustrated in the above embodiment is merely an example, and the giving of points may be performed by any method. As an example, a two-dimensional code is passed to the user at an event such as a mission event or at another appropriate timing (a card on which the two-dimensional code is recorded is delivered as an example), and the two-dimensional code is used Then, the user may be given points. In each of the above embodiments, the user authentication is not described in detail, but when the user terminal 3 accesses the privilege management server 2 or when the user terminal 3 accesses a predetermined server during a mission. The user is properly authenticated. At that time, authentication may be performed using image recognition technology, fingerprint authentication, voiceprint authentication, and the like.

  For example, in each of the above embodiments, a dedicated point, which is a point usable as a cash substitute, corresponds to the "benefit" in the claims. However, the benefits are not limited to the points available for cash. For example, the benefit may be a point that can be used only in exchange for a product, a coupon discounting the price of a specific product, or the like. In the case where the benefit is a coupon, when the present invention is applied, the benefit adjustment unit 13 according to the first embodiment is discounted when the user is staying in the setting area than when the user is not staying. Adjust the rate applied to the coupon discount amount so that the amount is large. The same applies to the second embodiment.

  Moreover, although the expiration date is not provided in the exclusive points in the above-described embodiments, the expiration date may be provided.

  In each of the above embodiments, the maximum value of the application rate is “1”, that is, a value that makes the remaining point equal to the actual point, but the maximum value of the application rate is not limited to “1”, For example, the value may be larger than "1". If the maximum applied rate is set to a value larger than "1", dedicated points can be used more advantageously (more advantageously) in the setup area, giving the user a stronger incentive to visit the setup area can do.

  Further, in each of the above embodiments, the benefit adjustment unit 13 adjusts the value of the application rate so that the value of the application rate gradually decreases as the user leaves the setting area when the user is not staying in the setting area. did. In this regard, the value of the applied rate when not staying in the set area may be a uniform value (but a value smaller than the maximum value).

  Further, in each of the above embodiments, the mission is registered in advance, and the dedicated point is given when the user clears the mission. In this regard, the conditions under which the dedicated points are given to the user are not limited to those exemplified in each of the above-described embodiments, and may be any conditions having the execution of a specific action in a specific area as an element . For example, the exclusive points may be given when a product is purchased at a store belonging to a specific area during the campaign period, instead of in the form of a mission.

  The balance display screen described with reference to FIG. 5 is merely an example, and information on the setting area for each mission (for example, information indicating the position on the map, or when the setting area can be identified by some name, The name) and information indicating the content of the mission may be included.

1 Benefits Management System 2 Benefits Management Server (Privilege Management Device)
3 User terminal (Privilege management device, mobile terminal)
DESCRIPTION OF SYMBOLS 11 mission registration part 12 privilege provision part 13, 13A privilege adjustment part 14, 14A privilege related information notification part 40 privilege acquisition part

Claims (8)

A privilege giving unit for giving a privilege usable not only in the predetermined area but also in the predetermined area when the user performs a predetermined action in the predetermined area;
The position of the user is acquired, and the position of the predetermined area is acquired, and based on the position of the user and the position of the predetermined area, the predetermined for the benefit given to the user in the predetermined area And a benefit adjustment unit that adjusts the rate of the benefit so that the rate when the user is staying in the area is larger than the rate when not staying .
The benefit adjustment unit is
With regard to the privilege given to the user in the predetermined area, if the user is not staying in the predetermined area, the rate of the benefit is reduced such that the rate decreases as the user moves away from the predetermined area. A reward management system characterized by adjusting . The position of the user is acquired, the position of the predetermined area is acquired, and when the user approaches or enters the predetermined area, there is a privilege that can be advantageously used in the predetermined area. The privilege management system according to claim 1, further comprising a privilege related information notification unit for notifying. The benefit adjustment unit is
When a user instructs to display available benefits, a process for adjusting the rate of the benefits is executed to determine the rate, and to display an available benefit reflecting the determined rate on a predetermined device. The privilege management system according to claim 1 or 2 , characterized by It further comprises a mission registration unit for registering a mission that becomes clear when the predetermined action is performed in the predetermined area,
The privilege management system according to any one of claims 1 to 3 , wherein the privilege giving unit gives a privilege when the user clears a mission. A privilege giving unit for giving a privilege usable not only in the predetermined area but also in the predetermined area when the user performs a predetermined action in the predetermined area;
The position of the user is acquired, and the position of the predetermined area is acquired, and based on the position of the user and the position of the predetermined area, the predetermined for the benefit given to the user in the predetermined area And a benefit adjustment unit that adjusts the rate of the benefit so that the rate when the user is staying in the area is larger than the rate when not staying .
The benefit adjustment unit is
With regard to the privilege given to the user in the predetermined area, if the user is not staying in the predetermined area, the rate of the benefit is reduced such that the rate decreases as the user moves away from the predetermined area. The privilege management apparatus characterized by adjusting . A mobile terminal owned by the user,
A benefit acquisition unit that acquires benefit information indicating benefits that can be used outside of the predetermined area and not only the predetermined area, which is awarded when the user performs a predetermined action in the predetermined area;
The position of the user is acquired, the position of the predetermined area is acquired, and based on the position of the user and the position of the predetermined area, the benefit indicated by the benefit information acquired by the benefit acquiring unit is the above. The system further comprises a benefit adjustment unit that adjusts the rate of benefits so that the rate when the user is staying in a predetermined area is higher than when the user is not staying in the area .
The benefit adjustment unit is
With regard to the privilege given to the user in the predetermined area, if the user is not staying in the predetermined area, the rate of the benefit is reduced such that the rate decreases as the user moves away from the predetermined area. A portable terminal characterized by adjusting . The privilege imparting unit of the privilege management apparatus, when the user performs a predetermined action in a predetermined area, imparting a privilege usable not only in the predetermined area but also in the area other than the predetermined area;
The benefit adjustment unit of the benefit management device acquires the position of the user and acquires the position of the predetermined area, and based on the position of the user and the position of the predetermined area, the predetermined area is the area Adjusting the rate of the benefit such that the rate when the user is staying in the predetermined area is higher than the rate when not staying for the benefit given to the user ,
When the user is not staying in the predetermined area, the benefit adjustment unit decreases the rate of the benefit given to the user in the predetermined area as the user moves away from the predetermined area. A reward management method characterized in that the rate of the reward is adjusted . A benefit acquisition unit of a portable terminal possessed by a user is a benefit provided when the user performs a predetermined action in a predetermined area, indicating a privilege that can be used outside the predetermined area as well as the predetermined area Obtaining information;
The benefit adjustment unit of the portable terminal acquires the position of the user, and acquires the position of the predetermined area, and the acquisition unit acquires the position based on the position of the user and the position of the predetermined area. Adjusting the rate of the benefit such that the rate when the user is staying in the predetermined area is larger than the rate when not staying, for the benefit indicated by the benefit information ;
When the user is not staying in the predetermined area, the benefit adjustment unit decreases the rate of the benefit given to the user in the predetermined area as the user moves away from the predetermined area. A reward management method characterized in that the rate of the reward is adjusted .