WO2020011099A1

WO2020011099A1 - Order processing method, apparatus, and electronic device

Info

Publication number: WO2020011099A1
Application number: PCT/CN2019/094700
Authority: WO
Inventors: 林晨; 张丽莉
Original assignee: 阿里巴巴集团控股有限公司
Priority date: 2018-07-13
Filing date: 2019-07-04
Publication date: 2020-01-16
Also published as: CN110717802A

Abstract

An order processing method, an apparatus, and an electronic device. The method comprises: acquiring at least one user order from a shopping page of a virtual mart, the virtual mart corresponding to a designated region; and determining whether the user order belongs to the designated region, and if so, processing the user order according to a commodity sales strategy model corresponding to the designated region. The present invention can fully mine purchase requirements of an offline regional group of people, realizing an online and offline combined virtual mart.

Description

Order processing method, device and electronic equipment

This application claims priority from a Chinese patent application filed on July 13, 2018 with an application number of 201810769101.3 and an invention name of "Order Processing Method, Apparatus and Electronic Equipment", the entire contents of which are incorporated herein by reference.

Technical field

The present application relates to an order processing method, device and electronic equipment, and belongs to the field of computer technology.

Background technique

With the development of e-commerce technology and logistics distribution system, shopping through the Internet has become a part of people's lives, and more and more goods in life are obtained based on online shopping.

The current major e-commerce platforms are based entirely on online purchases to build product sales models and logistics distribution strategies, and have not fully tapped the purchasing needs of various regional groups offline.

Summary of the invention

Embodiments of the present invention provide an order processing method, an apparatus, and an electronic device, so as to implement a virtual market that is integrated offline and online.

In order to achieve the foregoing objective, an embodiment of the present invention provides an order processing method, including:

Obtaining at least one user order from a marketplace page of a virtual marketplace, the virtual marketplace corresponding to a specified region;

It is determined whether the user order belongs to the designated region, and if it belongs, the user order is processed according to a product sales strategy model corresponding to the designated region.

An embodiment of the present invention further provides an order processing device, including:

An order obtaining module, configured to obtain at least one user order from a fair market page of a virtual market, the virtual market corresponding to a specified region;

An order processing module is configured to determine whether the user order belongs to the specified region, and if it does, process the user order according to a commodity sales strategy model corresponding to the specified region.

An embodiment of the present invention further provides an electronic device, including:

Memory for storing programs;

A processor coupled to the memory for executing the program for processing:

The order processing method, device, and electronic equipment provided by the embodiments of the present invention can fully tap the purchasing needs of local and offline geographical groups, and realize a virtual market that is integrated online and offline.

The above description is only an overview of the technical solution of the present invention. In order to understand the technical means of the present invention more clearly, it can be implemented in accordance with the content of the description, and in order to make the above and other objects, features, and advantages of the present invention more comprehensible. In the following, specific embodiments of the invention are enumerated.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic diagram of an application scenario of a virtual bazaar according to an embodiment of the present invention; FIG.

2 is a schematic diagram of a user interface of a virtual bazaar according to an embodiment of the present invention;

3 is a schematic diagram of an online-offline cooperation business process based on a virtual bazaar according to an embodiment of the present invention;

4 is a schematic flowchart of a method for generating a virtual bazaar according to an embodiment of the present invention;

5 is a schematic flowchart of an order processing method according to an embodiment of the present invention;

FIG. 6 is a schematic flowchart of a user login guidance process according to an embodiment of the present invention; FIG.

FIG. 7 is a schematic structural diagram of a virtual market generating device according to an embodiment of the present invention; FIG.

8 is a schematic structural diagram of an order processing device according to an embodiment of the present invention;

FIG. 9 is one of the schematic structural diagrams of an electronic device according to an embodiment of the present invention; FIG.

FIG. 10 is a second schematic structural diagram of an electronic device according to an embodiment of the present invention.

detailed description

Hereinafter, exemplary embodiments of the present disclosure will be described in more detail with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure can be implemented in various forms and should not be limited by the embodiments set forth herein. On the contrary, these embodiments are provided to enable a thorough understanding of the present disclosure, and to fully convey the scope of the present disclosure to those skilled in the art.

Explanation of technical terms:

Virtual bazaar: Compared to the bazaars in the real world, online bazaars include one or more bazaar pages, model shopping scenes of bazaars in the real world, and use online trading to complete shopping. In the embodiment of the invention, the virtual bazaar corresponds to a specified region, and executes a specific product sales strategy for users belonging to the region. It is an e-commerce that combines the real-world regional attributes and online shopping transaction mode. mode.

Rush market page: The main page of the virtual market is used to provide a human-computer interaction interface for displaying product information. Through the hurry page, users can access the product information of various products provided by the virtual market and complete online transactions. The market page can also display content such as market trends, product discount information, and so on. Some functions or information on the rush page also have regional attributes. The content or functions displayed on the rush page can be set exclusively for users in that area.

With the rapid development of e-commerce, online shopping has penetrated into all aspects of people's lives, but in the current online shopping model, more attention is paid to online purchase needs, and in the real world, due to the regional Different purchasing needs. In view of this situation, in the embodiment of the present invention, the regional purchasing needs in the real world are further excavated and combined with the online sales and distribution model to form a combination of online and offline sales strategies and logistics mechanism.

In the real world, on the one hand, in some rural areas or small and medium-sized cities, consumers communicate more frequently with each other, and it is easy to form a group purchase demand. Especially in some counties, towns, or villages, there are still regular marketplaces, and consumers will concentrate in the marketplace to buy goods. This behavior is called market rushing. On the other hand, due to factors such as the number of goods sold and traffic conditions, the logistics cost of sending goods to smaller cities or rural areas must be greater than the logistics cost of sending goods to big cities. This is also the current major e-commerce company. Facing a problem.

In the embodiment of the present invention, a business model of pre-purchase demand analysis is adopted. By collecting the purchase demand of consumer groups in different regions for analysis in advance, a sales strategy model matching the purchase demand of the region is formed. The sales strategy model may include a product discount strategy, a product classification and theme sales strategy, and a product distribution strategy.

After the sales strategy model is formed, a corresponding market page can be generated according to the model to form a virtual market. The market page of the virtual market can have different page units to reflect each element of the sales strategy model. When a user as a consumer visits the marketplace page and makes an online purchase, various discount strategies and distribution strategies are executed according to the sales strategy model. The user's regionality can be reflected by the receiving address in the product order. The sales strategy model can be executed only for users in a specific region. If the receiving address does not belong to the region, you can execute the regular network mode without enjoying Discounts or deliveries from this virtual market. In addition, for the area determination of the user, the determination may also be performed according to the location information of the terminal used by the user. For example, the area location determination may be achieved through information such as GPS positioning or an IP address.

Under the above-mentioned online-offline sales model, pre-analysis of purchase demand can be used to pre-estimate the quantity of goods sold, thereby forming a bulk purchase order from a merchant. In this way, for the merchant, the goods can be shipped in batches, thereby saving logistics costs.

For the distribution strategy, the merchant can first send the goods purchased in bulk by the e-commerce to the logistics warehouse corresponding to the region, and then the logistics warehouse can realize timely delivery according to the user's order, such as the same-day delivery or Zida. Furthermore, e-commerce or third-party logistics companies can build different levels of physical warehouses according to the size of the region. For example, a large area (for example, a city) may include multiple sub-areas (for example, multiple counties or villages and towns), a large area corresponds to a central warehouse, and each sub-area corresponds to a sub- warehouse. The merchant sends the bulk purchased goods to the central warehouse in advance, and then, according to the ordering situation of users in different sub-regions after the start of the market, the e-commerce warehouse allocates the goods between the central warehouse and the sub- warehouse, so as to achieve a more optimized Logistics and distribution services.

In addition, after the virtual marketplace is generated, users can be aggregated into the online marketplace through the location information from the user terminal. For example, the GPS positioning function of the mobile terminal used by the user can be used. When the user uses the user terminal to log in to the APP or website provided by the e-commerce, the mobile terminal is determined to be in the region corresponding to the virtual market by using the location information carried in the login request. , Actively display the page of the virtual market, thereby guiding users to the virtual market.

As shown in FIG. 1, it is a schematic diagram of an application scenario of a virtual bazaar according to an embodiment of the present invention. Before constructing the virtual market, through pre-purchase analysis of purchase demand, an order for bulk purchase from merchant 1 is generated. Merchant 1 will send the goods to central warehouse 2 in advance, and central warehouse 2 corresponds to a larger area, such as corresponding to City limits. Below the central warehouse 2, there are also multiple county-level sub-bins 3 corresponding to the county seat. The central warehouse 2 and the county-level sub-bin 3 will be pre-analyzed according to the purchase needs of users 4 in each county-level region and each The order status of the virtual marketplace 6 is for the distribution of goods. The goods can reach the next day after reaching the county-level sub warehouse 3. The user 4 can use the terminal 5 to perform a virtual bazaar 6 in an online manner, and the virtual bazaar 6 is equivalent to a virtual local bazaar set within the county seat. The virtual market 6 sets a strategy of discounting according to the number of items sold. By setting a multi-level threshold for the number of items sold, different discount strengths are achieved.

After the user places an order through the terminal 5, the e-commerce platform will determine whether the user belongs to this region. The specific determination method may be the delivery address of the order and / or the location information of the terminal 5. After the order is placed and the payment is completed, the logistics dispatch information will be generated and sent to the county-level sub-warehouse 3 corresponding to the county seat, and the next-day delivery process will be triggered.

In addition, a combination of offline markets and online virtual markets is also adopted. A physical bazaar is set up in the area of the county seat. The physical bazaar provides product display, and the user 4 can place an order by scanning the code, thereby turning to an online purchase behavior.

The foregoing virtual marketplace 6 may be implemented as a user interface as shown in FIG. 2, which is a schematic diagram of a user interface of the virtual marketplace according to an embodiment of the present invention. In the user interface of FIG. 2, according to different types of products, a plurality of sub-virtual bazaars divided by the category or theme of the products are formed. Figure 2 shows the product page in the clothing market. At the top of the product page, the number of currently sold products, the current discount status, and the remaining time are displayed.

As shown in FIG. 3, it is a schematic diagram of an online-offline cooperation business process based on a virtual bazaar according to an embodiment of the present invention. Figure 3 shows the application of online and offline virtual market.

As shown in the figure, after the pre-analysis of purchase requirements, the e-commerce platform will create investment promotion projects and issue them to merchants. After the merchant registers the selected product, it is submitted to the e-commerce platform for review. After the product passes the review, the e-commerce platform signs a contract with the merchant, and then makes bulk purchases to the merchant. The merchant makes batch shipments according to the bulk purchase order. The merchant sends the specified products in batches to the central warehouse (for example, the central warehouse corresponds to a municipal area). The e-commerce platform sends the goods in the central warehouse to each county warehouse according to the estimated purchase demand in each region (for example, in counties).

After the purchase is completed, the commodity e-commerce platform starts to create some offline activities. The selected products and regions for the event are displayed in the physical market. Only samples are provided in the physical market. The e-commerce platform realizes sample distribution by calling goods from the county warehouse, and forms offline samples.

After the online and offline preparations were completed, the online virtual market and offline demo shop started to catch up at the same time. As a consumer, users can purchase products through the user terminal on the marketplace page of the virtual market to place an order, or patronize offline samples, check the physical sample display through the offline shopping guide, and then place an order in the form of a scan code Or place an order through the online rush page.

After the user places the order, the order will be sent directly to the corresponding county warehouse, triggering the product distribution process. Because the product has been stored in the county warehouse in advance, it can be reached the next day. After the user receives the product, it will be completed after confirming the receipt. Commodity transaction process.

Because in the fair, certain discount strategies will be set, such as the use of a discount strategy associated with the total sales of goods and the discount ratio. The greater the number of items sold, the higher the discount rate. The user's price at the time of purchase may not be the same as the final price at the end of the rush event. In view of this situation, at the end of the catch-up event, you need to rebate to users.

It can be seen from the introduction of the technical framework of the above-mentioned virtual market that the embodiments of the present invention can fully tap the purchase needs of regional groups in towns and rural markets, and combine online sales and distribution models to break the physical address separation. , Aggregate online consumer shopping needs (such as offline markets, night markets, etc.) in different regions offline, and build a personalized shopping scene shopping mode for thousands of counties / towns / villages in online. In addition, through the combination and diversion of offline shop samples and online market collection pages, around the characteristics of regional group shopping, new retail formats of traditional models such as market collection and night market can be realized, which can serve offline and online sales in the same region. Need for online consumption. Finally, based on the technical architecture of the aforementioned virtual bazaar, different regions can build multiple online shopping platforms with different themes, different types, and different discount strengths at the same time.

The technical architecture of the virtual bazaar provided by the embodiment of the present invention can fully tap the purchasing needs of the offline group and realize the virtual bazaar that is integrated online and offline. In addition, through the pre-analysis of purchase requirements, it is possible to realize pre-purchase from merchants and make logistics preparations in advance, thereby reducing the distribution cost of merchants and improving the speed of logistics to reach users.

The technical solutions of the present invention are further described below through some specific embodiments.

Example one

As shown in FIG. 4, it is a schematic flowchart of a method for generating a virtual market in an embodiment of the present invention. The method can be run on an e-commerce platform. The method includes:

S101: Obtain estimated data of purchase demand in a specified region. These estimated data may come from data analysis of historical user orders of the e-commerce platform. Specifically, the historical user orders belonging to the specified region may be filtered by the receiving address information in the historical user orders. In addition, whether the user belongs to the designated area can also be determined according to the registration information of the user or the geographical location information of the user's frequently logged in. After filtering out historical user order data, data analysis is performed on these historical user orders to predict purchase demand and generate estimated data. Estimated data can include the type and quantity of goods required, as well as the combination of goods and so on. In addition, the above-mentioned estimated purchase demand data can also come from offline data, such as sales data collected from local stores, supermarkets, or real markets.

In addition to the estimated purchase demand, you can also obtain the product inventory data in the logistics warehouses in the specified area and / or the distribution capacity data in the specified area (for example, how many logistics warehouses are there, what is the geographical location, and the number of daily distributions is How much, etc.). These data can be used together with the estimated data as a data basis for generating a product sales strategy model.

S102: Generate a commodity sales strategy model for the virtual bazaar for the specified area according to the estimated data of purchase demand. Further, in addition to generating a commodity sales strategy model based on the estimated data of purchase demand, a commodity sales strategy model may also be generated by combining commodity inventory data and / or distribution capability data of a designated area.

The product sales strategy model mentioned here can include the following aspects of the strategy model:

1) A discount strategy model based on product order status data.

Generally speaking, the greater the number of products ordered, the stronger discount can be provided. Therefore, it can be designed as a discount strategy model that increases the discount ratio as the number of products ordered increases. In addition, other discount strategy models can be designed according to actual needs.

2) Product classification sales strategy model or theme product sales strategy model.

Due to the large differences in the production costs, logistics costs, warehousing, and other aspects of different products, the discount strength and discount methods they can offer are different. For example, the gross profit of apparel category is relatively high, so the discount space that can be provided is relatively large, while the generation cost of home appliance category is relatively high, so the discount space is relatively limited. In view of this situation, different types of products can be divided into different sub-marts, so as to provide different discount strategies or distribution strategies.

3) Commodity distribution strategy model.

As described above, the designated area may include multiple sub-areas. In the designated area, a central storage site (may be referred to as a central warehouse) is set, and each sub-area is provided with a sub-warehouse site (may be referred to as a sub-warehouse). The commodity distribution strategy model may include: a commodity warehouse strategy model and a deployment strategy model between the central warehouse site and the sub-warehouse site.

S103: According to the commodity sales strategy model, generate a bazaar page of the virtual bazaar.

The page of the virtual market may include a page unit that displays the dynamic relationship between the product order status data and the product discount. Multiple sub-virtual market pages are generated, and each sub-virtual market page corresponds to a different product category or product theme.

In addition, in the above method, after obtaining estimated data of purchase demand in a specified region, the method may further include:

S104: Generate bulk purchase information of the product according to the estimated data. These bulk purchase information can be sent to the corresponding client or server of the merchant through the e-commerce platform, forming an online purchase order, allowing the merchant to prepare goods for shipment in advance, thereby reducing the logistics cost of the merchant, and can be used for the virtual market after the start Logistics is prepared in advance to achieve the purpose of fast delivery.

In addition, after generating the fair market page of the virtual market, when the user logs in to the e-commerce platform (for example, through an APP or a browser), the user who is in the designated region is directed to the fair market page corresponding to the designated region. Specifically, the method may further include:

S105: Respond to a login request of the user terminal, and obtain geographic location information of the user terminal. In practical applications, when a login request is received, GPS data or IP address data of a user terminal is acquired from the login request, so as to determine geographic location information of the user terminal.

S106: If the geographic location information belongs to the designated area, send a catch-up page instruction to display the virtual market to the user terminal to guide the page displayed in the user terminal to the catch-up page corresponding to the designated area.

Through the method for generating a virtual bazaar provided by the embodiment of the present invention, the online and offline virtual bazaars are generated by digging the purchase demand of the offline group. And through the pre-analysis of purchase requirements, it can realize pre-purchase from merchants and make logistics preparations in advance, so as to reduce the distribution cost of merchants, and also improve the speed of logistics to reach users. In addition, you can also actively guide users in the region to the virtual market corresponding to the region through active guidance through the user ’s location information when logging in to the e-commerce platform, thereby achieving online and offline user aggregation.

Example two

As shown in FIG. 5, it is a schematic flowchart of an order processing method according to an embodiment of the present invention. The method can be run on an e-commerce platform. The method includes:

S201: Obtain at least one user order from a fair market page of a virtual market, where the virtual market corresponds to a specified region. The e-commerce platform will receive a large number of user orders after the start of the virtual market. After receiving these user orders, the e-commerce platform performs the determination process of step S202 to confirm whether the user order belongs to the virtual market in the designated area.

S202: Determine whether the user's order belongs to the designated region. If it belongs, go to step S203, if not, go to step S204. The specific judgment method may be specifically: judging whether the user order belongs to a designated area according to the receiving address information in the user order or the geographic location information of the user terminal that generates the user order.

S203: Process the user order according to the product sales strategy model corresponding to the specified region. As described in the first embodiment, the commodity sales strategy model may include a discount strategy model, a commodity classification sales strategy model or a theme commodity sales strategy model, a commodity distribution strategy model, and the like. After the start of the virtual market, the e-commerce platform can determine the price of goods, logistics and warehousing, etc., according to the pre-generated product sales model according to changes in user order status data.

Specifically, this step may specifically include the following aspects of processing:

1) Discount processing based on real-time product order status data

According to the current order status data, determine the product price of the user's order. The discount policy model may specifically include the mapping relationship between the product order status data and the product price. Accordingly, in the process of processing user orders, the product price corresponding to the user order is determined according to the current product order status data. The commodity ordering status data may include: the ordered quantity of the commodity and / or the ordered quantity of the commodity combination. The specific discount strategy can be adopted: for example, the more the product is sold, the greater the discount model is. Specifically, several discount ladders can be set, for example, 10% off for 100 items, 20% off for 2000 items, and 70% off for 3000 items. In addition, you can set more flexible discount strategies. For example, within 3 hours of the start of the virtual market, 20% off the sales of 500 items and 40% off the sales of 2000 items within 10 hours.

2) Trigger fast delivery process

Based on the analysis of pre-purchase requirements, the goods have been stored in advance in the central warehouse or sub-warehouse in the region corresponding to the virtual market. When the user order is generated, the user order can be sent directly to the logistics warehouse site corresponding to the specified region The server corresponding to the central warehouse or the sub warehouse) to trigger the delivery process to achieve the same-day or next-day delivery.

3) Rebate processing after the end of the virtual market

In view of the timeliness of the virtual market, in the discount strategy model that establishes a mapping relationship between the product order status data and the product price, the product price when the user completes the transaction may be different from the product price at the end of the virtual market. , You can rebate to the user at the end of the virtual market based on the price at the end. Specifically, the e-commerce platform may determine the rebate data for each order according to the arrival of the cut-off time of the commodity sales strategy model, and perform rebate processing to the user according to the final product price corresponding to the cut-off time.

S204: Process the user's order according to the conventional online shopping mode. If the user's order does not meet the requirements of the virtual market, for example, the delivery address is not in the designated area, etc., they will not enjoy the discounted discount provided by the virtual market or the next day delivery service.

In addition, in order to achieve full online and offline integration, offline users can be actively led to online virtual bazaars. Specifically, when the user logs in to the e-commerce platform (for example, through an APP or a browser), the user who is in the specified region is directed to a catch-up page corresponding to the specified region. Specifically, as shown in FIG. 6, which is a schematic diagram of a user login guidance process according to an embodiment of the present invention, the process may include:

S206: Respond to a login request of the user terminal, and obtain geographic location information of the user terminal. In practical applications, when a login request is received, GPS data or IP address data of a user terminal is acquired from the login request, so as to determine geographic location information of the user terminal.

S207: If the geographic location information belongs to the specified region, send a catch-up page instruction to display the virtual market to the user terminal to guide the page displayed in the user terminal to the catch-up page corresponding to the specified region.

It should be noted that the process in FIG. 6 and the process in FIG. 5 are executed synchronously after the start of the virtual market, that is, in the process of real-time order processing, users who log in to the e-commerce platform are simultaneously sent to the virtual set The city guides.

With the order processing method provided by the embodiment of the present invention, based on the architecture of the virtual market corresponding to the region, the user orders belonging to the region are processed corresponding to the commodity sales strategy model of the virtual market, thereby realizing offline and online Combined business model. In addition, based on this online and offline rush-to-market business model, logistics preparations can be made in advance, which can reduce the distribution cost of merchants and increase the speed of logistics to reach users. In addition, you can also actively guide users in the region to the virtual market corresponding to the region through active guidance through the user's location information when logging in to the e-commerce platform, thereby achieving online and offline user aggregation.

Example three

As shown in FIG. 7, it is a schematic structural diagram of a device for generating a virtual bazaar according to an embodiment of the present invention. The device includes:

The estimated data obtaining module 11 is configured to obtain estimated data of purchase demand in a specified region. Specifically, historical user orders whose receiving address information belongs to the specified region can be obtained, and estimated data can be generated according to the historical user orders. In addition, whether the user belongs to the designated area can also be determined according to the registration information of the user or the geographical location information of the user's frequently logged in.

In addition, the above-mentioned estimated purchase demand data can also come from offline data, such as sales data collected from local stores, supermarkets, or real markets.

A model generating module 12 is configured to generate a commodity sales strategy model for a virtual market in the designated area according to the estimated data of purchase demand. Among them, generating a product sales strategy model may include:

Generate a discount strategy model based on the product order status data, and / or, generate a commodity classification commodity sales strategy model or a commodity theme commodity sales strategy model, and / or, generate a commodity distribution strategy model.

The above-mentioned designated area may include multiple sub-areas, the designated area is provided with a central storage site, and each sub-area is provided with a sub-warehouse site. Accordingly, generating a product distribution strategy model may further include:

According to the estimated data of purchase demand, a commodity storage strategy model and a deployment strategy model between the central storage site and the sub-warehousing site are generated.

A page generation module 13 is configured to generate a market page of a virtual market according to a product sales strategy model. Wherein, the market page for generating a virtual market may include:

Generate page units that display the dynamic relationship between product order status data and product discounts, and / or generate multiple child virtual market pages, each of which corresponds to a different product category or product theme.

In addition, the device may also include:

Purchasing information generating module 14 is used to generate bulk purchasing information of products based on the estimated data, so that the merchant can prepare goods for shipment in advance, thereby reducing the logistics cost of the merchant, and preparing in advance for the logistics after the start of the virtual market To achieve the purpose of fast delivery.

In addition, in order to fully integrate online and offline, offline users can be actively led to online virtual markets. When a user logs in to an e-commerce platform (for example, through an APP or a browser), a user who is in the specified region may be directed to a catch-up page corresponding to the specified region. Specifically, the above apparatus may further include:

A geographic location information acquisition module 15 configured to acquire the geographic location information of a user terminal in response to a login request of the user terminal;

The user guide module 16 is configured to send a display page display instruction of the virtual market to the user terminal when the geographic location information belongs to the specified area, so as to guide the page displayed on the user terminal to the market corresponding to the specified area. page.

The specific processing process, detailed description of the technical principles, and detailed analysis of the technical effects of the above modules have been described in detail in the previous embodiments, and repeated parts are not repeated here.

The virtual marketplace generating device provided by the embodiment of the present invention generates online and offline virtual marketplaces by digging the purchase needs of local and offline regional groups. And through the pre-analysis of purchase requirements, it can realize pre-purchase from merchants and make logistics preparations in advance, so as to reduce the distribution cost of merchants, and also improve the speed of logistics to reach users. In addition, you can also actively guide users in the region to the virtual market corresponding to the region through active guidance through the user's location information when logging in to the e-commerce platform, thereby achieving online and offline user aggregation.

Example 4

As shown in FIG. 8, it is a schematic structural diagram of an order processing device according to an embodiment of the present invention. The device includes:

An order obtaining module 21 is configured to obtain at least one user order from a fair market page of a virtual market, where the virtual market corresponds to a specified region.

The order processing module 22 is configured to determine whether a user order belongs to a specified region, and if it belongs, the user order is processed according to a product sales strategy model corresponding to the specified region. Specifically, whether the user order belongs to a specified region may be determined according to the shipping address information in the user order or the geographic location information of the user terminal that generated the user order. In addition, the processing of user orders may include the following aspects:

1) Discount processing based on real-time product order status data

According to the current order status data, determine the product price of the user's order. For example, the more goods sold, the greater the discount.

2) Trigger fast delivery process

3) Rebate processing after the end of the virtual market

A geographic position information acquisition module 23, configured to acquire the geographic position information of the user terminal in response to a login request of the user terminal;

The user guidance module 24 is configured to send an instruction to display a virtual bazaar to the user terminal when the geographic location information belongs to the specified region.

Through the order processing device provided by the embodiment of the present invention, based on the architecture of the virtual market corresponding to the region, the user orders belonging to the region are executed corresponding to the commodity sales strategy model of the virtual market, thereby realizing offline and online Combined business model. In addition, based on this online and offline rush-to-market business model, logistics preparations can be made in advance, which can reduce the distribution cost of merchants and increase the speed of logistics to reach users. In addition, you can also actively guide users in the region to the virtual market corresponding to the region through active guidance through the user's location information when logging in to the e-commerce platform, thereby achieving online and offline user aggregation.

Example 5

The foregoing embodiment describes the process and device structure of the method and device for generating a virtual bazaar. The functions of the method and device described above can be implemented by using an electronic device, as shown in FIG. One of the structural diagrams of the device, specifically including: a memory 110 and a processor 120.

The memory 110 is configured to store a program.

In addition to the programs described above, the memory 110 may be configured to store various other data to support operations on the electronic device. Examples of such data include instructions for any application or method for operating on an electronic device, contact data, phone book data, messages, pictures, videos, etc.

The memory 110 may be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Programming read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

The processor 120 is coupled to the memory 110 and is configured to execute a program in the memory 110 for performing the following processing:

Obtain estimated data on purchase demand in specified regions;

Generate a commodity sales strategy model for the virtual bazaar in the specified area according to the estimated data of purchase demand;

According to the product sales strategy model, a market page for the virtual market is generated.

The above processing may further include:

Obtaining product inventory data and / or distribution capability data in a specified area, and correspondingly, based on the estimated data of purchase demand, generating a product sales strategy model for a virtual market in the specified area includes:

Generate a commodity sales strategy model for the virtual bazaar in the specified area according to the estimated data of purchase demand and the product inventory data and / or distribution capability data.

The above processing may further include:

Obtaining the geographic location information of the user terminal in response to the login request of the user terminal;

If the geographic location information belongs to the specified region, a market page instruction for displaying a virtual market is sent to the user terminal.

The product sales strategy model for generating a virtual market may include:

Wherein, the market page for generating a virtual market may include:

Wherein, the designated area includes multiple sub-areas, the designated area is set with a central storage site, and each sub-area is set with a sub-warehousing site. Accordingly, generating a product distribution strategy model includes:

In addition, the above processing may also include:

According to the estimated data, the bulk purchase information of the products is generated.

Among them, obtaining the estimated data of purchase demand in a specified region may include:

Obtain historical user orders whose delivery address information belongs to the specified region;

Generate estimates based on this historical user order.

The above-mentioned detailed description of the above-mentioned processing process, detailed description of technical principles, and detailed analysis of technical effects are described in detail in the foregoing embodiments, and duplicated parts are not repeated here.

Further, as shown in FIG. 9, the electronic device may further include a communication component 130, a power supply component 140, an audio component 150, a display 160 and other components. Only some components are shown schematically in FIG. 9, which does not mean that the electronic device includes only the components shown in FIG. 9.

The communication component 130 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In one exemplary embodiment, the communication component 130 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 130 further includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

The power supply assembly 140 provides power to various components of the electronic device. The power component 140 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for electronic devices.

The audio component 150 is configured to output and / or input audio signals. For example, the audio component 150 includes a microphone (MIC) that is configured to receive an external audio signal when the electronic device is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in the memory 110 or transmitted via the communication component 130. In some embodiments, the audio component 150 further includes a speaker for outputting audio signals.

The display 160 includes a screen, and the screen may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, swipe, and gestures on the touch panel. A touch sensor can not only sense the boundaries of a touch or slide action, but also detect the duration and pressure associated with a touch or slide operation.

Example Six

The foregoing embodiment describes the flow processing and device structure of the order processing method and device. The functions of the above method and device can be implemented by using an electronic device, as shown in FIG. 10, which is the structure of the electronic device according to the embodiment of the present invention. The second schematic diagram specifically includes: a memory 210 and a processor 220.

The memory 210 is configured to store a program.

In addition to the programs described above, the memory 210 may be configured to store various other data to support operations on the electronic device. Examples of such data include instructions for any application or method for operating on an electronic device, contact data, phone book data, messages, pictures, videos, etc.

The memory 210 may be implemented by any type of volatile or non-volatile storage device or a combination thereof, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), Programming read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic disk or optical disk.

The processor 220 is coupled to the memory 210 and is configured to execute a program in the memory 210 for performing the following processing:

Obtaining at least one user order from a fair market page of a virtual market, the virtual market corresponding to a specified region;

Determine whether the user's order belongs to the specified region, and if it belongs, the user's order is processed according to the product sales strategy model corresponding to the specified region.

Among them, judging whether a user order belongs to a designated region may include:

Determine whether the user order belongs to a designated area according to the receiving address information in the user order or the geographic location information of the user terminal that generated the user order.

Wherein, processing the user order according to the product sales strategy model corresponding to the specified region includes:

Determine the product price of the user's order based on the current order status data;

and / or,

Send user orders to the logistics warehouse site corresponding to the specified region to trigger the shipment process;

and / or,

In response to the arrival of the cut-off time of the commodity sales strategy model, the rebate data for each user order is determined according to the final product price corresponding to the cut-off time, and rebate processing is performed.

In addition, the process can include:

Further, as shown in FIG. 10, the electronic device may further include: a communication component 230, a power component 240, an audio component 250, a display 260, and other components. Only some components are shown schematically in FIG. 10, which does not mean that the electronic device includes only the components shown in FIG. 10.

The communication component 230 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device can access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 230 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communication component 230 further includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module can be implemented based on radio frequency identification (RFID) technology, infrared data association (IrDA) technology, ultra wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

The power supply module 240 provides power to various components of the electronic device. The power component 240 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for electronic devices.

The audio component 250 is configured to output and / or input audio signals. For example, the audio component 250 includes a microphone (MIC) configured to receive an external audio signal when the electronic device is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in the memory 210 or transmitted via the communication component 230. In some embodiments, the audio component 250 further includes a speaker for outputting audio signals.

The display 260 includes a screen, which may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, swipe, and gestures on the touch panel. A touch sensor can not only sense the boundaries of a touch or slide action, but also detect the duration and pressure associated with a touch or slide operation.

A person of ordinary skill in the art may understand that all or part of the steps of implementing the foregoing method embodiments may be implemented by a program instructing related hardware. The aforementioned program may be stored in a computer-readable storage medium. When the program is executed, the steps including the foregoing method embodiments are performed; and the foregoing storage medium includes various media that can store program codes, such as a ROM, a RAM, a magnetic disk, or an optical disc.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention, but not limited thereto. Although the present invention has been described in detail with reference to the foregoing embodiments, those skilled in the art should understand that: The technical solutions described in the foregoing embodiments can still be modified, or some or all of the technical features can be equivalently replaced; and these modifications or replacements do not deviate the essence of the corresponding technical solutions from the technical solutions of the embodiments of the present invention. range.

Claims

An order processing method, comprising:

Obtaining at least one user order from a marketplace page of a virtual marketplace, the virtual marketplace corresponding to a specified region;

It is determined whether the user order belongs to the designated region, and if it belongs, the user order is processed according to a product sales strategy model corresponding to the designated region.
The method according to claim 1, wherein determining whether the user order belongs to a designated region comprises:

Determine whether the user order belongs to a specified region according to the receiving address information in the user order or the geographic location information of the user terminal that generates the user order.
The method according to claim 1, wherein processing the user order according to a product sales strategy model corresponding to the designated region comprises:

Determining the commodity price of the user order according to the current order status data;

and / or,

Sending the user order to a logistics warehouse site corresponding to the designated region to trigger a delivery process;

and / or,

In response to the arrival of the cut-off time of the commodity sales strategy model, the rebate data for each user order is determined according to the final product price corresponding to the cut-off time, and rebate processing is performed.
The method according to claim 1, further comprising:

Obtaining the geographic location information of the user terminal in response to the login request of the user terminal;

If the geographical location information belongs to the designated area, an instruction for displaying a page for displaying the virtual market is sent to the user terminal.
An order processing device, comprising:

An order obtaining module, configured to obtain at least one user order from a fair market page of a virtual market, the virtual market corresponding to a specified region;

An order processing module is configured to determine whether the user order belongs to the specified region, and if it does, process the user order according to a commodity sales strategy model corresponding to the specified region.
The device according to claim 5, wherein the processing the user order according to a product sales strategy model corresponding to the specified region comprises:

Determining the commodity price of the user order according to the current order status data;

and / or,

Sending the user order to a logistics warehouse site corresponding to the designated region to trigger a delivery process;

and / or,

In response to the arrival of the cut-off time of the commodity sales strategy model, the rebate data for each user order is determined according to the final product price corresponding to the cut-off time, and rebate processing is performed.
The apparatus according to claim 5, further comprising:

A geographic location information acquisition module, configured to obtain the geographic location information of a user terminal in response to a login request of the user terminal;

The user guidance module is configured to send an instruction for displaying the virtual bazaar to the user terminal when the geographic location information belongs to the specified region.
An electronic device, comprising:

Memory for storing programs;

A processor coupled to the memory for executing the program for processing:

Obtaining at least one user order from a marketplace page of a virtual marketplace, the virtual marketplace corresponding to a specified region;

It is determined whether the user order belongs to the designated region, and if it belongs, the user order is processed according to a product sales strategy model corresponding to the designated region.
The electronic device according to claim 8, wherein the processing further comprises:

Obtaining the geographic location information of the user terminal in response to the login request of the user terminal;

If the geographical location information belongs to the designated area, an instruction for displaying a page for displaying the virtual market is sent to the user terminal.