KR20160073364A - System for automatic application discount coupons of goods in the electronic commerce and method thereof - Google Patents

Abstract

The present invention relates to a system and a method for automatically applying a product discount coupon in electronic commerce by using a communication network. According to the present invention, a discount coupon with a pre-determined discount rate is automatically applied to a certain product or a subcategory product group, sold in electronic commerce. Accordingly, sales of seasonal products or subcategory product groups which are highly influenced by price thereof may be enhanced. Simultaneously, an online shopping mall service is able to be efficiently managed. According to the present invention, the system comprises a server configured to provide an online service.

Description

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a system for automatically applying discount coupons in electronic commerce using a communication network,

The present invention relates to a system and a method for automatically applying discount coupons in electronic commerce using a communication network, and more particularly, to a system and method for automatically applying coupon discount discount coupons for a specific commodity or a small- And a method for automatically applying a discount coupon in an electronic commerce using a communication network to efficiently manage the online shopping mall service as well as increase the sales of the seasonally sensitive or small category product group will be.

In recent years, with the rapid development of the Internet, the proportion of electronic commerce that purchases goods online is increasing day by day. Such e-commerce has been extended to various commodities including household goods, household goods, and electronic products.

The development of electronic commerce is largely driven by the development of telecommunication networks, but above all, there is little that sellers and buyers can enjoy other benefits not available in traditional commerce systems.

That is, since the seller does not need to have a separate large warehouse for storing the store and the goods, the facility fund is saved as much as that, so that it can be reflected in the product price, while the buyer does not need to visit the store for convenient shopping But also the advantage of being able to purchase goods at a cheaper price.

That is, the electronic commerce refers to a transaction in which all or a part of a transaction of goods or services is processed by electronic means such as electronic document exchange.

These e-commerce transactions are similar to the commercial transactions in the real world. In the simplest case of e-commerce, a cyber mall that provides goods or services, a consumer who purchases goods or services at a store, a virtual bank or a credit card company involved in a financial relationship with a product, .

As for the process of the electronic commerce, a consumer first accesses a virtual shop through a terminal connected to the Internet such as a computer, and performs shopping. When the user finds a desired item to be purchased, he or she delivers the purchase intention to the virtual shop, and provides payment means such as a credit card number and a password.

The virtual shop inquires the credit card number and the password provided by the customer to the virtual bank or the credit card company and requests payment. When a virtual bank or credit card company pays a virtual store, the virtual store completes the purchase process by delivering the product to the customer.

On the other hand, in conventional electronic commerce, a discount coupon which discounts a certain amount or a certain percentage of the commodity amount, or arbitrarily gives a discount (for example, 5,000 won discount) or a fixed rate (for example, 3% To be used by consumers. At this time, since the discount coupon to be issued is manually issued by the online shopping mall service manager, inefficiency of the manager business has been raised.

Korean Patent No. 10-0363304

SUMMARY OF THE INVENTION The present invention has been made to solve the above-mentioned problems, and it is an object of the present invention to provide a discount coupon having a predetermined discount rate for a specific commodity or a small- The present invention provides a system and method for automatically applying discount coupons in electronic commerce using a communication network that can increase sales of a small category product group and efficiently manage an online shopping mall service.

In order to achieve the above object, a first aspect of the present invention provides a communication system including at least one user terminal; And a shopping mall server in which an online shopping mall service is provided so that a buyer purchases goods registered by the seller through each user terminal, wherein the shopping mall server includes a shopping mall server A service is performed so that a discount coupon having a predetermined discount rate is automatically applied to all products belonging to the specific small category product group when the rate of increase in the sales amount of the specific small category product group purchased through connection to the server is larger than the preset reference increase rate The present invention provides a system for automatically applying discount coupons in electronic commerce using a communication network.

Here, the shopping mall server may be configured such that, when the rate of increase in the sales volume of a specific small product group purchased through the web server of the shopping mall server through each user terminal is greater than a preset reference addition rate , It is desirable to perform the service so that the predetermined additional discount rate is automatically applied to all the products belonging to the specific small category product group.

Preferably, the shopping mall server further comprises a shopping mall server for storing the sales amount of a specific small product group sold through the user terminal connected to the web server of the shopping mall server through each user terminal during a predetermined additional discount application period after the discount application period, The service can be performed so that the discount coupon applied to all the products belonging to the specific small category product group is stopped.

Preferably, the shopping mall server accesses the web server of the shopping mall server through each user terminal during a predetermined re-discount discount application period after the additional discount application period, If the increase rate is greater than the additional increase rate, the service can be performed so that the predetermined re-discount rate is automatically applied to all the products belonging to the specific small category product group.

Preferably, the shopping mall server accesses the web server of the shopping mall server through each user terminal during a predetermined re-discount discount application period after the additional discount application period, If the increase rate is less than or equal to the additional increase rate, the service can be performed so that the existing discount rate is maintained for all the products belonging to the specific small category product group.

Preferably, the shopping mall server accesses the web server of the shopping mall server through each user terminal for a predetermined additional discount application period after the discount application period, , The service is performed so that the predetermined additional discount rate is automatically and repeatedly applied to all the products belonging to the specific small category product group. If the profit rate of each product belonging to the specific small category product group is smaller than the average standard profit rate of the specific small category product group The service can be performed so that the discount coupon applied to all the products belonging to the specific small category product group is stopped.

A second aspect of the present invention is a method for automatically applying a discount coupon for an electronic commerce using a system including at least one user terminal connected to a shopping mall server through a communication network, the method comprising the steps of: (a) Measuring sales volume of a specific small product group purchased by each user terminal connected to a web server of the shopping mall server during a discount application period; (b) comparing the growth rate of the sales volume of the specific small-category product group measured in the step (a) with the predetermined reference growth rate through the shopping mall server; And (c) if it is determined in the step (b) that the increase rate of the specific small category product group sales amount measured in the step (a) is larger than the predetermined reference increase rate, And automatically executing a service so that a discount coupon having a discount rate is automatically applied to the electronic coupon.

Hereinafter, after the step (c), the rate of increase in the sales volume of a specific small-category product group purchased through a connection to the web server of the shopping mall server through each user terminal during a predetermined additional discount application period after the discount application period And performing a service so that a predetermined additional discount rate is automatically applied to all the products belonging to the specific small category product group when the predetermined discount rate is larger than a preset reference addition increase rate.

Preferably, after the step (c), in the shopping mall server, an increase rate of sales volume of a specific small product group sold through a connection to a web server of the shopping mall server through each user terminal during a predetermined additional discount application period after the discount application period Performing the service so that the discount coupon applied to all the products belonging to the specific small category product group is stopped when the predetermined discount rate is equal to or smaller than the preset reference additional growth rate.

Preferably, in the shopping mall server, an increase rate of the sales volume of a specific small product group sold through the web server of the shopping mall server purchased through each user terminal during a predetermined re-discount discount application period after the additional discount application period is added Performing a service such that a predetermined re-discount rate is automatically applied to all products belonging to the specific small category product group when the increase rate is greater than the increase rate.

Preferably, in the shopping mall server, an increase rate of the sales volume of a specific small product group sold through the web server of the shopping mall server purchased through each user terminal during a predetermined re-discount discount application period after the additional discount application period is added And performing the service so that the existing discount rate is maintained for all products belonging to the specific small category product group when the discount rate is equal to or smaller than the increase rate.

Preferably, after the step (c), in the shopping mall server, the sales amount of the specific small category product group sold by connecting to the web server of the shopping mall server through each user terminal for the predetermined discount application period after the discount application period If the increase rate is larger than the preset reference addition rate, the service is performed so that the predetermined additional discount rate is automatically and repeatedly applied to all the products belonging to the specific small class product group. If the profit rate of each product belonging to the specific small class product group is Performing the service so that the discount coupon applied to all the products belonging to the specific small category product group is stopped when the average discount rate is lower than the average standard profit margin of the small category product group.

A third aspect of the present invention is to provide a recording medium on which a program for executing a method for automatically applying a discount coupon in electronic commerce using the above-described communication network is recorded.

The automatic discount coupon automatic application method in the electronic commerce using the communication network according to the present invention can be implemented by a computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium includes a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory, , And optical data storage devices.

According to the automatic discount coupon automatic application system and method in the electronic commerce using the communication network of the present invention as described above, the discount coupon having a preset discount rate is automatically applied to the specific commodity or the subdivided commodity group sold in electronic commerce It is possible not only to increase sales of price sensitive seasonal goods or small category product groups, but also to efficiently manage the online shopping mall service.

In addition, according to the present invention, it is possible to effectively reduce the workload of the online shopping mall service manager, effectively assist in grasping the seasonality of a specific small category product group, and secure a large number of loyal shoppers visiting the shopping mall server In addition, there is an advantage that it is possible to effectively prevent the departure of a buyer who accesses a specific price comparison website.

FIG. 1 is a block diagram illustrating a system for automatically applying discount coupons in electronic commerce using a communication network according to an exemplary embodiment of the present invention. Referring to FIG.
2 is a general flowchart for explaining a method of automatically applying a coupon for a product discount in an electronic commerce using a communication network according to an embodiment of the present invention.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention and the manner of achieving them will be more apparent from the following detailed description taken in conjunction with the accompanying drawings. The present invention may, however, be embodied in many different forms and should not be construed as being limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the invention to those skilled in the art. Is provided to fully convey the scope of the invention to those skilled in the art, and the invention is only defined by the scope of the claims. Like reference numerals refer to like elements throughout the specification. "And / or" include each and every combination of one or more of the mentioned items.

Although the first, second, etc. are used to describe various elements, components and / or sections, it is needless to say that these elements, components and / or sections are not limited by these terms. These terms are only used to distinguish one element, element or section from another element, element or section. Therefore, it goes without saying that the first element, the first element or the first section mentioned below may be the second element, the second element or the second section within the technical spirit of the present invention.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. It is noted that the terms "comprises" and / or "comprising" used in the specification are intended to be inclusive in a manner similar to the components, steps, operations, and / Or additions.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense commonly understood by one of ordinary skill in the art to which this invention belongs. Also, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

In the following description of the present invention, detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear. The following terms are defined in consideration of the functions in the embodiments of the present invention, which may vary depending on the intention of the user, the intention or the custom of the operator. Therefore, the definition should be based on the contents throughout this specification.

FIG. 1 is a block diagram illustrating a system for automatically applying discount coupons in electronic commerce using a communication network according to an exemplary embodiment of the present invention. Referring to FIG.

1, a system for automatically applying discount coupons in an electronic commerce using a communication network according to an embodiment of the present invention includes at least one user terminal 100-1 to 100-N and a shopping mall server 200, And the like.

The user terminals 100-1 to 100-N are connected to the web server 210 of the shopping mall server 200 through the communication network 10 and are provided by the web server 210 of the shopping mall server 200 A Web browser is provided so that a Web page such as various HTML (Hyper Text Markup Language) documents can be displayed and displayed on the screen.

That is, the user terminals 100-1 to 100-N are connected to the communication network 10 to access a plurality of web sites, for example, the web server 210 of the shopping mall server 200, And a web browser capable of retrieving and viewing a page, processing information provided by the web page, or transmitting the document.

The communication network 10 includes a TCP / IP protocol and a plurality of services existing in the upper layer of the TCP / IP protocol such as HTTP (Hyper Text Transfer Protocol), Telnet, File Transfer Protocol (FTP), Domain Name System (DNS) (NIS), and the like, and the user terminals 100-1 to 100-N are connected to a network, (E.g., a buyer or a seller) of the shopping mall server 200 can be connected to the web server 210 of the shopping mall server 200. [ Meanwhile, the communication network 10 may be a wired or wireless Internet, or may be a core network integrated with a wired public network, a wireless mobile communication network, or a portable Internet.

The user terminals 100-1 to 100-N are computers such as a desktop PC (personal computer), a notebook PC, and the like. However, the user terminals 100-1 to 100- And may be any kind of wired / wireless communication device that can access various web-based shopping mall services by accessing the web server 210 of the mobile terminal.

For example, the user terminals 100-1 to 100-N include various mobile terminals that communicate via the wireless Internet or the portable Internet. In addition, the user terminals 100-1 to 100-N may include a Palm Personal Computer, a smart phone, all of the wired and wireless home appliances having a user interface for accessing the web server 210 of the shopping mall server 200 such as a mobile play-station, a digital multimedia broadcasting (DMB) phone having a communication function, a tablet PC, / ≪ / RTI > communication device.

Particularly, when the user terminals 100-1 to 100-N are implemented as a general smart phone, the smart phone is different from a general mobile phone (a so-called feature phone) (Application) This phone is based on an open operating system that can be freely used and deleted by downloading the program. It can be used for all mobile phones equipped with mobile office functions as well as functions such as voice / Phone or a communication device that does not have a voice call function but includes all Internet-enabled Internet phones or Tablet PCs.

Such an open-type operating system may include, for example, Symbian of NOKIA, BlackBerry of RIMS, iPhone of Apple, Microsoft's Windows Mobile, Google's Google Android, and Samsung's ocean.

As described above, since the smartphone uses an open operating system, a user can arbitrarily install and manage various application programs, unlike a mobile phone having a closed operating system.

That is, the smartphone basically includes a control unit, a memory unit, a screen output unit, a key input unit, a sound output unit, a sound input unit, a camera unit, a wireless network communication module, a near field wireless communication module, and a battery for power supply.

The controller is a generic term for controlling the operation of the smartphone, and includes at least one processor and an execution memory, and is connected to each functional unit provided in the smart phone through a bus.

The controller controls the operation of the smartphone by loading at least one program code included in the smart phone into the execution memory through the processor and calculating the result by transmitting the result to the at least one functional unit through the bus .

The memory unit is a general term of a nonvolatile memory included in a smartphone, and stores and maintains at least one program code executed through the control unit and at least one data set used by the program code. The memory unit basically stores a system program code and a system data set corresponding to an operating system of a smartphone, a communication program code and a communication data set for processing a wireless communication connection of the smartphone, at least one application program code and an application data set , And the program code and data set for implementing the present invention are also stored in the memory unit.

The screen output unit includes a screen output device (e.g., an LCD (Liquid Crystal Display) device) and an output module for driving the screen output device. The screen output unit is connected to the control unit through a bus, And outputs it to the screen output device.

The key input unit is composed of a key input device having at least one key button (or a touch screen device interlocked with the screen output unit) and an input module for driving the key input unit. The control unit is connected to the control unit via a bus, Or inputs data necessary for the operation of the control unit.

The sound output unit includes a speaker for outputting a sound signal and a sound module for driving the speaker. The sound output unit is connected to the control unit through a bus, and outputs a result of operation corresponding to the sound output from the various operation results of the control unit through the speaker . The sound module decodes sound data to be output through the speaker and converts the sound data into a sound signal.

The sound input unit includes a microphone for receiving a sound signal and a sound module for driving the microphone, and transmits the sound data input through the microphone to the control unit. The sound module encodes and encodes a sound signal input through the microphone.

The camera unit includes an optical unit, a CCD (Charge Coupled Device) and a camera module for driving the CCD unit, and obtains bitmap data input to the CCD through the optical unit. The bitmap data may include both still image data and moving image data.

The wireless network communication module is a collective term for communicating wireless communication and includes at least one antenna, an RF module, a baseband module, and a signal processing module for transmitting and receiving a radio frequency signal of a specific frequency band. And transmits the calculation result corresponding to the wireless communication among the various calculation results of the control unit through the wireless communication or receives the data through the wireless communication and transmits the data to the control unit, , Communication, and handoff procedures.

Also, the wireless network communication module includes a mobile communication structure for performing at least one of connection, location registration, call processing, call connection, data communication, and handoff to a mobile communication network according to the CDMA / WCDMA standard. Meanwhile, according to the intention of those skilled in the art, the wireless network communication module may further include a portable Internet communication structure for performing at least one of connection to the portable Internet, location registration, data communication, and handoff according to the IEEE 802.16 standard, It is evident that the present invention is not limited by the wireless communication configuration provided by the communication module.

The short-range wireless communication module is composed of a short-range wireless communication module that connects a communication session using a radio frequency signal as a communication medium within a predetermined distance. Preferably, the short-range wireless communication module includes RFID communication, Bluetooth communication, Wi- And wireless communication. The short-range wireless communication module may be integrated with the wireless network communication module.

The smartphone configured as described above refers to a terminal capable of wireless communication, and any device capable of transmitting and receiving data through a network including the Internet may be applicable as well as a smart phone. That is, the smart phone may include at least one of a notebook PC, a tablet PC, and a mobile terminal capable of carrying and moving a mobile phone having a short message transmission function and a network connection function.

In particular, when the user terminals 100-1 to 100-N applied to the embodiment of the present invention are implemented as a smart phone, for example, shopping mall related applications (for example, auction, G-market app) program can be downloaded and the shopping mall related application service can be performed.

As described above, the web server 210 of the shopping mall server 200 can access the shopping mall related application service installed in the smart phone and use the merchant relay service such as a product or various services. That is, the seller registers various sales products or services he or she intends to sell through the web server 210 of the shopping mall server 200, and the purchaser registers various kinds of goods or services registered through the web server 210 of the shopping mall server 200 You can easily purchase products and services online.

The shopping mall server 200 that is a server that operates the online shopping mall service through the communication network 10 and relays the sale of goods between the seller and the purchaser is connected to the user terminals 100-1 to 100- The various sales products sold by the seller are registered and various registered sales products are provided to the user terminals 100-1 through 100-N through the web server 210 connected to the communication network 10, And manages the web pages or the online shopping mall services necessary for the shopping mall operation so that the user can purchase them.

In addition, the shopping mall server 200 can process settlement of the sales items selected and selected by the buyer from the sale merchandise list, and for the sold merchandise to be paid to the buyer, You can manage the necessary web page or online shopping mall services such that you can see the process of delivering, such as notifying the guide, tracking the position of the item being shipped, or the result.

The shopping mall server 200, which is a server that operates an online shopping mall service through the communication network 10 and relays a general sale, auction, reverse auction, bargain, etc. of goods or services between a seller and a buyer, The terminal 100-1 to 100-N registers various sales products or services sold by the seller and receives various registered sales products or services via the communication network 10 from the user terminals 100-1 to 100-N ) So that the buyer can purchase necessary sales products or services.

The web server 210 of the shopping mall server 200 connects the user terminals 100-1 to 100-N to the shopping mall server 200 through the communication network 10 and connects the shopping mall server 200 to a predetermined web page or shopping mall And provides various online shopping mall services of the shopping mall server 200 through an application (App). Meanwhile, the web server 210 may also perform the same function of the shopping mall server 200.

The web server 210 of the shopping mall server 200 is also connected to the user terminals 100-1 to 100-N via the communication network 10 to respond to the connection of the user terminals 100-1 to 100-N Transmits a shopping mall page, transmits member authentication means (e.g., a module for inputting a member ID and a password, etc.) to a shopping mall page of the user terminals 100-1 to 100-N in response to a request for an online shopping mall service, And provides the online shopping mall service to the user terminals 100-1 to 100-N in response to the reception of the member authentication data from the user terminals 100-1 to 100-N.

In addition, the seller information DB 220 provided in the shopping mall server 200 stores seller information (for example, a seller ID, a password, a contact, etc.) registered by a registered seller, product information (for example, (E.g., a name, a product name, a price, a product brand, a product characteristic, etc.), service information, and the like, and the information can be read by the shopping mall server 200 or updated with new seller information.

Also, the buyer information DB 230 provided in the shopping mall server 200 stores buyer information registered by the registered buyer, for example, buyer member ID, password, contact information, shopping cart information, A shopping mall server 200 for storing / managing information on goods in a bargain, product information on a payment product, delivery information, purchase decision information, product information on a regular store, and the like, Or updated with new buyer information.

Also, the goods information DB 240 provided in the shopping mall server 200 is a DB in which information about various goods or services is recorded, and the information is read by the shopping mall server 200 or updated with new sales goods information .

The DBs 220-240 as described above may be implemented using a relational database management system (RDBMS) such as, for example, Oracle, Infomix, Sybase, or DB2, or a relational database management system such as Gemston, Orion ), O2, and the like, and have appropriate fields for achieving their functions. The object-oriented database management system (OODBMS)

Also, in this specification, a DB may mean a functional and structural combination of software and hardware for storing information corresponding to each database. The DB may be implemented as at least one table, and may further include a separate DBMS (Database Management System) for searching, storing, and managing information stored in the database.

Also, it can be implemented in various ways such as a linked-list, a tree, and a relational database, and includes all data storage media and data structures capable of storing information corresponding to a database.

In particular, the shopping mall server 200 accesses the web server 210 of the shopping mall server 200 through each of the user terminals 100-1 to 100-N for a predetermined discount period (for example, three days) (For example, 1% to 5%) for all the products belonging to the specific small category product group when the increase rate of the sales volume of the specific small category product group (for example, bottled water) is larger than the preset reference increase rate %) Can be automatically applied to discount coupons. Here, the discount application period means a period for applying a discount.

In addition, the shopping mall server 200 transmits the web server (200) of the shopping mall server (200) through each of the user terminals (100-1 to 100-N) for a predetermined discount application period (For example, 5% to 10%) when the increase rate of the sales volume of the specific small-category product group purchased by connecting to the specific small-size product group is greater than a predetermined reference increase rate (for example, 5% 1% to 5%) can be automatically applied. Here, the additional discount application period means a period for applying the additional discount.

In addition, the shopping mall server 200 transmits the web server (200) of the shopping mall server (200) through each of the user terminals (100-1 to 100-N) for a predetermined discount application period 210, the discount coupons applied to all the products belonging to the specific small category product group can be stopped when the increase rate of the sales amount of the specific small category product group purchased is equal to or smaller than the preset reference addition increase rate.

In addition, the shopping mall server 200 transmits the web page of the shopping mall server 200 through each of the user terminals 100-1 to 100-N for a predetermined re-discount period (for example, one day) When the increase rate of the sales volume of a specific small-category product group purchased through connection to the server 210 is larger than a predetermined reference substance addition increase rate (for example, 5% to 10%), all the products belonging to the specific small- The service can be performed so that a discount rate (for example, 1% to 5%) is automatically applied. Herein, the re-discount discount application period means a period for applying the re-discount discount.

In addition, the shopping mall server 200 transmits the web page of the shopping mall server 200 through each of the user terminals 100-1 to 100-N for a predetermined re-discount period (for example, one day) The service can be performed so that the existing discount rate is maintained for all products belonging to the specific small category product group when the increase rate of the sales amount of the specific small category product group purchased through connection to the server 210 is equal to or smaller than the predetermined reference material addition increase rate .

In addition, the shopping mall server 200 transmits the shopping mall server 200 through each of the user terminals 100-1 to 100-N at specific time intervals after the discount application period, that is, for a predetermined additional discount application period (For example, 5% to 10%) when the rate of increase in the sales volume of a specific small-category product group purchased through connection to the web server 210 of the specific small-size product group 200 is greater than a preset reference increase rate The service can be performed so that a predetermined additional discount rate (for example, 1% to 5%) is automatically and repeatedly applied, and the profit margin of each product belonging to the specific small category product group or the average profit margin of the specific small category product group If the discount rate is lower than the reference profit rate, the discount coupon applied to all the products belonging to the specific small category product group can be stopped. That is, the discount coupon is applied only to the average standard profit margin of the small category product group to which the specific product belongs.

Hereinafter, a method of automatically applying coupons for discounts in electronic commerce using a communication network according to embodiments of the present invention will be described in detail.

2 is a general flowchart for explaining a method of automatically applying a coupon for a product discount in an electronic commerce using a communication network according to an embodiment of the present invention.

Referring to FIGS. 1 and 2, a method of automatically applying a discount coupon in an electronic commerce using a communication network according to an embodiment of the present invention includes: The user terminals 100-1 through 100-N access the web server 210 of the shopping mall server 200 and measure the growth rate of the sales volume of a specific small product group (e.g., bottled water) purchased (S100).

Thereafter, a comparison is made between the growth rate of the specific small classification product group sales amount measured in the step S100 and a preset reference increase rate (for example, 10% to 20%) through the shopping mall server 200 at step S200.

If it is determined in step S200 that the increase rate of the specific small category product group sales amount measured in step S100 is greater than the predetermined reference increase rate, the predetermined discount rate (for example, 1% To 5%) is automatically applied (S300).

In addition, after the step S300, the shopping mall server 200 transmits a shopping mall server (for example, one day) through each user terminal 100-1 to 100-N for a predetermined discount period When the increase rate of the sales volume of a specific small category product group purchased through connection to the web server 210 of the specific small category product group is greater than a preset reference increase rate (for example, 5% to 10%), The method may further include performing the service so that the set additional discount rate (e.g., 1% to 5%) is automatically applied.

Meanwhile, the shopping mall server 200 accesses the web server 210 of the shopping mall server 200 through each of the user terminals 100-1 to 100-N for the additional discount application period set after the discount application period, The discount coupons applied to all the products belonging to the specific small category product group can be stopped when the increase rate of the sales quantity of the specific small category product group is equal to or smaller than the preset reference addition increase rate.

Further, in the shopping mall server 200, the web of the shopping mall server 200 through each of the user terminals 100-1 to 100-N for a predetermined re-discount period (for example, one day) When the increase rate of the sales volume of a specific small-category product group purchased through connection to the server 210 is larger than a predetermined reference substance addition increase rate (for example, 5% to 10%), all the products belonging to the specific small- And performing a service such that a discount rate (e.g., 1% to 5%) is automatically applied.

Meanwhile, the shopping mall server 200 accesses the web server 210 of the shopping mall server 200 through each of the user terminals 100-1 to 100-N during a predetermined re-discount period after the additional discount application period The service can be performed so that the existing discount rate is maintained for all products belonging to the specific small class product group when the increase rate of the sales amount of the specific small class product group purchased is equal to or smaller than the preset reference material addition increase rate.

In addition, after the step S300, the shopping mall server 200 transmits the discount rate information to each of the user terminals 100-1 to 100-N at specific time intervals after the discount application period, for example, N) to the web server 210 of the shopping mall server 200 to increase the sales amount of the specific small product group sales to be purchased is greater than a preset reference increment (for example, 5% to 10%), (For example, 1% to 5%) is automatically and repeatedly applied to all the goods belonging to the specific small class product group, and the profit margin of each product belonging to the specific small class product group or the average profit rate of the specific small class product group is If the discount rate is lower than the average standard profit rate of the small category product group, the discount coupon applicable to all the products belonging to the specific small category product group is stopped. And performing the steps of:

Meanwhile, the automatic discount coupon automatic application method in the electronic commerce using the communication network according to the embodiment of the present invention can also be implemented as a computer readable code on a computer readable recording medium. A computer-readable recording medium includes all kinds of recording apparatuses in which data that can be read by a computer system is stored.

For example, the computer-readable recording medium includes a ROM, a RAM, a CD-ROM, a magnetic tape, a hard disk, a floppy disk, a removable storage device, a nonvolatile memory, , And optical data storage devices.

In addition, the computer readable recording medium may be distributed and executed in a computer system connected to a computer communication network, and may be stored and executed as a code readable in a distributed manner.

Although the present invention has been described in connection with the preferred embodiments thereof with reference to the accompanying drawings, it is to be understood that the invention is not limited to the disclosed embodiments, It is possible to carry out various modifications within the scope of one drawing and belong to the present invention.

100-1 to 100-N: a user terminal,
200: shopping mall server,
210: Web server,
220: seller information DB,
230: Buyer information DB,
240: Product information DB

Claims (16)

A server configured to provide an online service,
The server performs a service so that a discount coupon having a preset discount rate is automatically applied to all products belonging to a specific small category product group based on the occurrence of the first condition,
Wherein the server performs a service so that a predetermined additional discount rate is automatically applied to all products belonging to the small category product group based on the occurrence of the second condition. Application system.
2. The e-commerce system according to claim 1, wherein the first condition includes a case where an increase rate of the sales volume of the small class product group purchased through the server during a predetermined discount application period is greater than a predetermined reference increase rate Automatic discount coupon system.
The system according to claim 1, wherein the second condition includes a case where an increase rate of the sales volume of the small-category product group purchased through the server during a predetermined additional discount application period after the discount application period is greater than a predetermined reference addition increase rate A system to automatically apply discount coupons for electronic commerce using communication network.
The system of claim 1, wherein the server includes a shopping mall server, and the online service includes an online shopping mall service.
The server according to claim 1, wherein the server performs a service so that a predetermined additional discount rate is automatically and repeatedly applied to all goods belonging to the small classification product group based on the occurrence of the third condition. Automatic discount coupon system in commerce.
[6] The method of claim 5, wherein the third condition includes a case where an increase rate of the sales quantity of the small-category product group purchased through the server is greater than a predetermined reference addition increase rate for each additional discount application period predetermined after the discount application period An automatic application system for discount coupons in e - commerce using telecommunication network.
The electronic commerce system according to claim 1, wherein the server performs a service so that a discount coupon applied to all products belonging to the small category product group is stopped based on the occurrence of the fourth condition Automatic discount coupon system.
9. The electronic commerce system according to claim 7, wherein the fourth condition includes a case in which the profit margin of each product belonging to the small classification product group or the average profit margin of the small classification product group is lower than the average standard profit margin of the small classification product group Automatic discount coupon system in.
As a method of automatically applying a coupon for a product discount in an electronic commerce using a communication network,
Performing a service such that a discount coupon having a predetermined discount rate is automatically applied to all goods belonging to a specific small category product group based on the occurrence of the first condition; And
Wherein the server performs a service such that a predetermined additional discount rate is automatically applied to all products belonging to the small category product group based on the occurrence of the second condition, in the electronic commerce using the communication network How to Automatically Apply Discount Coupons for.
10. The e-commerce system according to claim 9, wherein the first condition includes a case where an increase rate of the sales volume of the small class product group purchased through the server during a preset discount application period is larger than a preset reference increase rate How to Automatically Apply Discount Coupons for.
The method of claim 9, wherein the second condition includes a case where an increase rate of the sales volume of the small group product group purchased through the server during a predetermined additional discount application period after the discount application period is greater than a predetermined reference addition increase rate A method of automatic application of discount coupon in electronic commerce using communication network.
The method as claimed in claim 9, wherein the server includes a shopping mall server, and the online service includes an online shopping mall service.
The method according to claim 9, further comprising the step of the server performing a service such that a predetermined additional discount rate is automatically and repeatedly applied to all products belonging to the small category product group based on the occurrence of the third condition A method of automatic application of discount coupon in electronic commerce using communication network.
14. The method according to claim 13, wherein the third condition includes a case where an increase rate of the sales quantity of the small-category product group purchased through the server is greater than a predetermined reference addition increase rate for each additional discount application period predetermined after the discount application period A Method for Automatic Application of Discount Coupon in Electronic Commerce Using Communication Network.
The method according to claim 9, further comprising the step of the service causing the server to stop the discount coupon applied to all products belonging to the small category product group based on the occurrence of the fourth condition A Method of Automatic Application of Discount Coupon in Electronic Commerce Using.
16. The electronic commerce system according to claim 15, wherein the fourth condition includes a case where the profit margin of each commodity belonging to the small class commodity group or the average profit margin of the small class commodity group is lower than the average standard profit margin of the small class commodity group How to Automatically Apply Discount Coupons in.

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