KR100363304B1 - Electronic coupon service method in internet - Google Patents

Abstract

The present invention relates to a coupon service method, and more particularly, to provide an electronic coupon service method on the Internet that enables the distribution and collection of electronic coupons used in electronic stores on the Internet.

In addition, according to the present invention, a first step of generating a coupon corresponding to the retrieved member information by searching the member information database as a customer registered to the coupon server accesses, and delivering the generated coupon to the customer; And a second step of earning a discount amount according to the coupon as the customer moves to the shopping mall site by purchasing the product by clicking on the coupon.

Description

Electronic coupon service method in internet}

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a coupon service method, and more particularly, to an electronic coupon service method on the Internet that enables distribution and collection of electronic coupons used in electronic stores on the Internet.

The coupon refers to a discount coupon for purchasing a product or service printed on a print medium such as a newspaper or a magazine at a discounted price. The consumer can get a certain rate of discount by cutting out these coupons and presenting them to the store.

With the advent of the Internet and the activation of electronic commerce, there are many electronic stores on the Internet. In addition, the act of opening and selling a store online is similar to that of a general retail business, but includes many Internet-specific contents.

One of the characteristics of such electronic commerce is realtime, and conventional coupons are not suitable for use in electronic commerce.

Therefore, a system that has been advanced from the traditional coupons has been developed, a coolsavings system. The developed coolsavings system adopts a method of distributing and printing a coupon image online and stores a distributed coupon. After sending the registration to the database, the customer visits the store and uses the store card to deduct the coupon discount details when shopping.

However, this method also has a problem that it is still unsatisfactory in terms of real time. In addition, there is a problem in that it is difficult for electronic stores to meet the need for immediateness or predictability of advertisement effects that are to be obtained using coupons.

In addition, according to the related art, in order to issue and collect coupons in an electronic store, there is a problem in that a large number of systems have to be modified. In addition, according to the prior art, it is possible to provide a service to an existing customer using a coupon issued by the electronic store itself, but there is a problem in that it still has a limit in reaching a new customer.

Accordingly, the present invention devised to solve the above problems, the coupon service that allows the customer to use the coupon to purchase goods by accessing the electronic store that issued the coupon as the customer clicks on the coupon issued electronically Its purpose is to provide a method.

1 is a conceptual diagram illustrating a coupon service method on the Internet according to an embodiment of the present invention.

FIG. 2A is a flowchart of a coupon issuing process in real time online, FIG. 2B is a flowchart of a coupon issuing process in e-mail issuance, FIG. 2C is a flowchart of a coupon issuing process in a winner presenting form, and FIG. It is a flowchart of the process of issuing a coupon of a batch issue type.

3A is a flowchart illustrating a process in which a customer purchases a product in a shopping mall using a coupon, and FIG. 3B is a detailed flowchart illustrating a process of requesting to use a customer shopping cart and checking whether a coupon cookie is set in FIG. 3A. A flowchart of a process of purchasing a product in a shopping mall using a coupon.

Figure 4a is a flow chart for the process of paying up the reserve points to the customer by paying the coupon used with the corresponding shop, Figure 4b is a flow chart for the process of withdrawing the confirmed reserve to the customer.

<Explanation of symbols for the main parts of the drawings>

110: customer 120: coupon server

130: dealer 140: member information database

150: Coupon History Database 160: Bank

Among the many stores on the Internet, advertising, promotion, and promotion methods that attract people to their stores are emerging as important marketing factors that determine the success of the business. The present invention is a method of advertising promotion service using the Internet created based on the needs of the times.

The present invention is a service for e-stores and netizens, which are increasing on the Internet, unlike conventional printing or reservation coupons. As such, the customer can click on the coupon issued electronically and immediately go to the catalog of the electronic store that issued the coupon to use the coupon to purchase the product.

In order to use the present invention, the electronic store must insert a communication module capable of confirming mutual information. On the other hand, the customer can use the service of the present invention only by registering as a member in a web service server that provides a service with an internet line and a web browser.

Until now, in order to collect and issue electronic coupons in electronic stores, it has been necessary to modify many of his systems. For this reason, there is no way to introduce a coupon system except some large stores. In addition, coupons issued by e-stores themselves may serve existing customers, but they had limitations in reaching new customers.

The present invention overcomes these two problems. The present invention proposes a technique and a method for allowing an internet shop to become an affiliate store without modifying its system so that coupons can be easily used on the Internet.

In other words, the Internet store sends the contents of the product (the contents of the cookie) to the web service server at the moment when the customer checks the catalog information of the product for which the promotion is provided and checks the price of the product using a shopping cart. It uses a method of checking whether a customer is a legitimate user through a registered database.

For these modules, a web service server can provide merchants with a set of ways to identify customers and transmit data, and internet stores can integrate this into their systems through simple operations.

A feature of the present invention is that it is possible to provide different discounts and promotion proposals for each individual so as to present an optimal coupon according to the personal information and the purchase history information of the customer.

While conventional and online coupons cannot be designated as customers, the cost efficiency is low, while the service of the present invention can selectively issue and distribute individual coupons based on registered customer information, thereby increasing purchase hit ratio and optimizing costs. The advantage is that you can.

In addition, the present invention has the advantage that it is possible not to apply the coupon to only one shop or one product, but to jointly develop promotions among a plurality of shops or manufacturers.

In addition, the present invention proposes a method that can be promoted through the Internet using this service not only electronic stores but also retail stores that use membership cards and general manufacturers.

In other words, when manufacturers offer discounts or other promotional offers to specific products they manufacture, the web service server connects the Internet shops that sell the products and suggests ways to get discounts when customers purchase products at the desired stores. do.

Here, one step further, the manufacturer and the e-shop can issue coupons for the same product or product group at the same time. This is called a double coupon, and in this case, the customer can receive more discounts, which can result in a higher recovery rate for the issued coupon.

Now, the preferred embodiment of the present invention will be described in detail with reference to FIGS. 1 to 4B.

1 is a conceptual diagram illustrating a coupon service method on the Internet according to an embodiment of the present invention, the coupon server searches for a member information database and a coupon history database and is issued to each member as a customer who is registered as a member is connected. The customized coupon is displayed on the web screen, and the member shows the process of discounting or accumulating the contents corresponding to the coupon when the user moves to the store with the coupon and purchases the product.

First, when the customer 110, who subscribed to the member, is connected (step S111), the coupon server 120 retrieves the member information by accessing the member information database 140 (step S112), and then the coupon history database ( 150 to generate a coupon matching the retrieved member information (step S113), and delivers the generated coupon to the customer 110 (step S114).

Then, the customer 110 moves to the shopping mall site 130 associated with the coupon by clicking on the coupon and puts the corresponding product in the shopping cart (step S115). In this case, the shopping mall 130 sends the member's purchase information to the coupon server 120. (Step S116).

Then, the coupon server 120 notifies the customer 110 of the coupon use reserve contents of the member according to the purchase information received from the shopping mall 130 (step S117), the contract with the shopping mall 130 using the coupon The amount of money is settled (step S118).

Next, the coupon server 120 deposits the amount specified in the coupon into the member bank account (step S119), the member recovers the amount accumulated in the bank 160 (step S120).

That is, the customer 110 is presented with a coupon received from the coupon server 120 at the time of product purchase, and will be refunded later by the discount amount from the bank.

Instead of this method of the present invention, a direct discount may be given. In this case, the entire process can be completed by displaying the discount amount in the shopping cart program of the corresponding store and paying the discounted amount without going through steps S118, S119, and S120.

On the other hand, the process of issuing coupons are largely divided into real-time issuance (online), batch (batch), e-mail sending, winner announcement type, described in detail with reference to Figures 2a to 2d as follows. .

FIG. 2A is a flowchart of a coupon issuing process in real time online, and illustrates a process of issuing coupons and displaying them on a member's web page in real time when the member accesses the coupon server.

First, as the customer drives the web browser to access the coupon server (step S210), the coupon server receives the cookie information of the customer (step S211).

Next, confirm that the coupon issuance conditions are satisfied for the member who has selected Auto Login in the previous connection (step S212 and step S214), and if not, send a login window (step S213) to check the ID and password. After entering to log in, it is checked whether the coupon issuance condition is satisfied (step S213).

If it is determined that the coupon issuance conditions are not satisfied, the screen is not applicable (step S218), and when the coupon issuance conditions are met, it is checked whether the available coupons remain, that is, whether coupon issuance is possible (step S215). .

As a result of checking whether the coupon can be issued, if it is not possible, output a screen notifying that the coupon cannot be issued (step S218), and, if possible, after issuing the coupon (step S216), the contents of the coupon is issued to the customer. The screen is output and notified (step S217).

Figure 2b is a flow chart of the e-mail issuance type coupon issuing process, shows a process of sending a coupon coupon to the coupon recipients by sending a temporary coupon to the coupon recipients by e-mail.

First, when a coupon server is requested to issue a coupon from a shopping mall or a manufacturer, the coupon server searches for a coupon target that satisfies the request of the coupon issuing client (step S221), and provides a temporary coupon (“available within a predetermined period”) to the coupon issue target. Volatile coupons having the same specific conditions) are issued via e-mail (step S222).

Next, when the customer checks the e-mail (step S223), confirms that the coupon has been issued and accesses the coupon server through the web browser, the coupon server checks whether the connected customer is already a registered member (step S224). ).

As a result of the checking, if the registered member is outputted, the shopping mall screen is output (step S225), and if not, the registered screen is outputted so that the registered member can be registered at the coupon site (step S226).

Next, it is determined whether the customer has registered as a member through the transmitted registration screen (step S227), and if the member is not registered, after transmitting the coupon issuance screen "unable to use the coupon without registering the customer" ( In step S229), when the user registration is completed, the coupon information is corrected (step S228), and the shopping mall screen is output (step S225).

Figure 2c is a flow chart of the process of issuing a winner announcement type, showing the process of issuing a ready coupon (Ready Coupon) ready to issue when a non-specified number of people click on the coupon posted on the coupon site to apply for the use of the coupon.

First, when a customer drives a web browser to access a coupon site (step S231), the coupon site outputs a reservation coupon in preparation for issuance to the connected customer (step S232), and determines whether the customer clicks on the coupon (step S233). ).

As a result of the determination, when the customer clicks on the coupon, the customer receives a coupon application (step S234), searches the customer member information database, selects the corresponding person (step S235), and informs the winner of the winning and the coupon issuance (step S235). S236).

In this case, the notification may be made by initiating the fact on a web page, may be output on the customer's list of coupons, or may be notified by e-mail.

Figure 2d is a flow chart of the process of issuing a coupon of a batch issuance type, showing a process that the merchant extracts the customers to issue a coupon to provide to each member.

First, the coupon server inputs a condition according to an advertiser's request, searches for a coupon subject who satisfies the condition in the member information database (step S241), and issues a coupon to the coupon subject who satisfies the condition (step S242).

Next, as the customer accesses the coupon site with a web browser (step S243), after confirming auto login (step S244), if the user does not have an auto login, a login window is provided to log in (step S245), and then the customer has a coupon. The screen is output (step S246). If the automatic login is provided, the customer coupon screen is output after the login is automatically provided (step S246), and the process ends.

3A is a flowchart illustrating a process in which a customer purchases a product in a shopping mall using a coupon, and a receipt received by the customer when checking and matching the validity of the coupon, the provided product, and the like with the customer. Shows the process of sending.

First, when a customer accesses a coupon site and clicks on a coupon, the customer is allowed to access the shopping mall. In this case, the customer provides coupon cookie information to the shopping mall (step S311).

Next, it is checked whether or not the coupon cookie is set (step S312). If the result is not set, the cookie cookie is set (step S313), and the shopping mall screen is output (step S314). If so, the shopping mall screen is output (step S312).

After that, as the customer selects a desired product from the shopping mall and requests the use of the shopping cart (step S315), it is determined whether the purchased item corresponds to a coupon cookie by setting a coupon cookie (step S316), and is not set. Otherwise, the process ends, and if it is set, after outputting the coupon coupon screen (step S317), the shopping cart is checked (step S318).

FIG. 3B is a detailed flowchart illustrating a process of requesting the use of a customer shopping cart and a process of checking the setting of a coupon cookie of FIG. 3A. When a customer tries to purchase a product using a coupon, the coupon is analyzed by analyzing the conditions of the customer and the coupon information. It shows the process of judging the receipt of the coupon with information such as whether it has been used previously or if there is an available coupon.

First, when the module is changed to the shopping cart of the shopping mall, the coupon information and the shopping cart information are received (step S321), and the purchased goods are matched with the corresponding coupon cookies (step S322). Check whether the same coupon was used (step S323), and if it was previously used, transmit a receipt screen for the article or not available (step S325), and if not previously used, check whether the coupon can be accepted (step S325). S324).

As a result of the check, if the coupon is not accepted, the receipt screen for the article or unavailable is transmitted (step S325), and if the coupon is accepted, the coupon is accepted to correct the customer information (step S327) and the coupon is received. Information of the received information is transmitted to the customer through the screen (step S326).

3C is a flowchart illustrating a process in which a customer purchases a product in a shopping mall using a coupon, and illustrates a service of immediately providing a discount in a shopping cart after checking a coupon in a corresponding store.

First, when the coupon is clicked on the coupon site, access to the shopping mall is allowed with the coupon cookie information of the coupon site (step S331).

Next, it is checked whether the coupon cookie is set (step S332), if the coupon cookie is not set, the coupon cookie is set (step S333), and the shopping mall screen is output (step S332). The screen is output (step S334).

Subsequently, when the customer requests the use of the shopping cart (step S335), it is checked whether the coupon cookie is set (step S336), and if the coupon cookie is not set, after outputting the shopping cart (step S337), payment processing is performed ( In step S338), if the coupon cookie is set, after updating the coupon history database (step S339), the discount amount is displayed (step S340), and the payment is reflected to reflect the discount amount (step S341).

4A is a flowchart of a process of paying used coupons with a corresponding store to raise a reserve point to a customer. The details of used coupons are modified for each customer, and the information is compared with a purchase database of a shopping mall and a manufacturer. It shows the process of modifying the points of the customer's reserves by checking the change in the purchase situation, such as whether the purchase was made or no return or refund.

At this time, whether the purchase was made in installments or whether the promotion was performed jointly with the shopping mall and the manufacturer is also confirmed and reflected in the reserve of the customer.

First, the coupon use history for each customer is summarized to modify the coupon use history (step S411), and the coupon site delivers the coupon use history to each shopping mall (step S412).

Next, in each shopping mall, it is checked whether the coupon use history delivered from the coupon site is actually made (step S413), and whether or not the payment is made (step S414).

Thereafter, check whether the manufacturer coupon (step S415), if the manufacturer coupon is not the manufacturer checkout (step S419), after modifying the customer reserves (step S420), if the manufacturer coupon, the purchase history to the manufacturer Deliver (step S416).

Next, after performing the settlement with the manufacturer, it is checked whether the double coupon (step S418), after correcting the customer reserves if not double coupon (step S420), and, if the double coupon is settled with the mall (step S420) S419), correct the customer reserves (step S420), and ends.

Figure 4b is a flow chart for the process of withdrawing the fixed reserves to the customer, when the customer wants to withdraw the fixed reserves shows the process that the customer wants (deposit, earning) process.

First, the customer reserve information is retrieved from the member information database to check the customer reserve information (step S421).

Next, it is determined whether the customer requests a deposit (step S422), and if the customer does not request the deposit, the process is terminated. If the customer requests a deposit, after depositing a deposit into the customer's registered bank account (step S423), the customer Modify the reserve information (step S424), and ends.

Although the present invention has been described in detail with reference to preferred embodiments, the scope of the present invention is not limited to the specific embodiments, and should be interpreted by the appended claims.

According to the present invention, when an electronic store makes a transaction over the Internet, there is an effect of enabling electronic distribution and recovery of discount coupons or refund coupons.

In addition, according to the present invention, there is an effect that can be used cost-effectively to secure and sell members of the electronic coupon in the Internet shop or general stores using some membership card.

In addition, according to the present invention, unlike the existing coupon service method, as both the issuance and collection of coupons are made on the Internet, there is an effect that a customer having a purchase driver who views the details of the coupon can make an immediate purchase in an electronic store. .

In addition, according to the present invention, the electronic store can be more cost-effective promotion than random discounts, sweepstakes, advertising, such as promotional means, the electronic store is selectively discounted based on a variety of customer data provided by the coupon site By issuing and distributing coupons that specify the method, expiration date, etc., it is effective to approach the right customers and secure them as regular customers.

In addition, according to the present invention, there is an effect to satisfy the real-time properties required in the electronic commerce in the use of the electronic coupon.

In addition, according to the present invention, there is an effect that the electronic store can issue and retrieve the electronic coupon in the electronic commerce without modifying its own system much.

Claims (10)

delete delete delete A first step of confirming whether the coupon server satisfies the coupon issuance condition for the customer as the customer logs in by accessing the coupon server by driving a web browser; As a result of the checking of the first step, if the coupon issuance conditions are satisfied, it is determined whether the coupon is possible to be issued, the coupon is issued, and the coupon linked to the shopping mall site that can use the coupon is displayed to the customer. Outputting the second step; When the customer clicks on the coupon output on the screen to access the shopping mall site, the coupon server provides the coupon cookie information to the shopping mall site, and if the coupon cookie is not set by checking whether the coupon cookie is set, Outputting the shopping mall screen after setting the setting, and outputting the shopping mall screen if the setting of the coupon cookie is set; A fourth step of confirming whether the customer previously used the same coupon when the customer requests the purchase of the corresponding product; A fifth step of transmitting the unusable screen if not used before, and checking whether the coupon can be accepted if not used before; As a result of the check in step 5, if the coupon is not accepted, the screen is unavailable. If the coupon is accepted, the coupon is accepted to correct the customer information, and the coupon reception information is transmitted to the customer through the screen. step; Step 7 for earning a discount to the customer by paying the used coupon with the coupon issuing client Coupon service method on the Internet made, including. The method of claim 4, wherein As the coupon issuing client requests coupon issuance, the coupon server searches for a coupon subject that meets the coupon issuing client's request, and sends a temporary coupon to the corresponding coupon subject via e-mail. Coupon service method on the Internet further comprising. The method of claim 4, wherein Outputting a reservation coupon in preparation for issuance to the connected customer as the customer connects to the coupon server by driving a web browser; When the customer clicks the coupon to apply for issuance of the corresponding coupon, the coupon application is received, the member information database is searched and a winner is selected from among the coupon issuing applicants, and the winner is notified of the fact of winning and the coupon issuance. Coupon service method on the Internet further comprising. The method of claim 4, wherein As the coupon issuing client requests coupon issuance, the coupon server further comprises the step of issuing a coupon to the coupon subjects matching the search conditions by searching for the coupon subjects satisfying the conditions in the member information database. . delete delete The method according to any one of claims 4 to 7, The seventh step, After the coupon server organizes the coupon usage history for each customer and modifies the coupon usage history, step 7-1 of receiving the coupon usage history to each shopping mall site and confirming whether the purchase is actually made according to the coupon usage history. ; A step 7-2 of checking whether the coupon in settlement is a coupon requested by the manufacturer; A 7-3 step of performing settlement with the shopping mall site and correcting a customer reserve if the coupon is not issued by the manufacturer as a result of checking in the 7-2 step; A 7-4 step of transmitting the purchase details to the manufacturer if the coupon issuance requested by the manufacturer as a result of the checking of the 7-7 step; A step 7-5 of checking whether the coupon is double after performing settlement with the manufacturer who requested the issuance of the coupon; A seventh to sixth step of modifying the customer reserves if the double coupon is not confirmed as the result of the seventh to fiveth steps; And If the result of the check in step 7-5, if the double coupon is settled with the shopping mall site, the coupon service method on the Internet comprising the step 7-4 of modifying the customer reserve.