CN110717776A - Virtual market generation method and device and electronic equipment - Google Patents
Virtual market generation method and device and electronic equipment Download PDFInfo
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Abstract
The embodiment of the invention provides a virtual mart generation method and device and electronic equipment. The method comprises the following steps: acquiring estimated data of purchase demand of a designated region; generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the estimated data of the purchase demand; and generating a catch-up page of the virtual market according to the commodity sales strategy model. The embodiment of the invention can fully excavate the purchase demand of the offline regional group and realize the online and offline integrated virtual market.
Description
Technical Field
The application relates to a virtual market generation method and device and electronic equipment, and belongs to the technical field of computers.
Background
With the development of e-commerce technology and logistics distribution systems, shopping via the internet has become a part of people's lives, and more commodities in lives are obtained on the basis of online shopping.
At present, each large e-commerce platform constructs a commodity sales mode and a logistics distribution strategy completely based on online shopping conditions, and does not fully dig the purchase demands of each regional group under the line.
Disclosure of Invention
The embodiment of the invention provides a method and a device for generating a virtual mart and electronic equipment, and aims to realize offline and online converged virtual mart.
In order to achieve the above object, an embodiment of the present invention provides a method for generating a virtual bazaar, including:
acquiring estimated data of purchase demand of a designated region;
generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the estimated data of the purchase demand;
and generating a catch-up page of the virtual market according to the commodity sales strategy model.
An embodiment of the present invention further provides a device for generating a virtual marketplace, including:
the estimated data acquisition module is used for acquiring estimated data of the purchase demand of the designated region;
the model generation module is used for generating a commodity sales strategy model aiming at the virtual market in the specified area according to the estimated data of the purchase demand;
and the page generation module is used for generating a catch-up page of the virtual market according to the commodity sales strategy model.
An embodiment of the present invention further provides an electronic device, including:
a memory for storing a program;
a processor, coupled to the memory, for executing the program for:
acquiring estimated data of purchase demand of a designated region;
generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the estimated data of the purchase demand;
and generating a catch-up page of the virtual market according to the commodity sales strategy model.
The method, the device and the electronic equipment for generating the virtual mart can fully mine the purchase demand of the offline regional group and realize the online and offline integrated virtual mart.
The foregoing description is only an overview of the technical solutions of the present invention, and the embodiments of the present invention are described below in order to make the technical means of the present invention more clearly understood and to make the above and other objects, features, and advantages of the present invention more clearly understandable.
Drawings
Fig. 1 is a schematic view of an application scenario of a virtual marketplace according to an embodiment of the present invention.
FIG. 2 is a schematic diagram of a user interface of a virtual marketplace according to an embodiment of the present invention.
Fig. 3 is a schematic diagram of an online-offline cooperation business process based on a virtual mart according to an embodiment of the present invention.
Fig. 4 is a flowchart illustrating a method for generating a virtual marketplace according to an embodiment of the present invention.
Fig. 5 is a flowchart illustrating an order processing method according to an embodiment of the invention.
Fig. 6 is a schematic diagram of a user login guidance flow according to an embodiment of the present invention.
Fig. 7 is a schematic structural diagram of a virtual bazaar generation apparatus according to an embodiment of the present invention.
Fig. 8 is a schematic structural diagram of an order processing apparatus according to an embodiment of the present invention.
Fig. 9 is a schematic structural diagram of an electronic device according to an embodiment of the invention.
Fig. 10 is a second schematic structural diagram of an electronic device according to an embodiment of the invention.
Detailed Description
Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.
Description of technical terms:
virtual mart: the online mart relative to the real-world mart comprises one or more catch-up pages, and the shopping scene of the real-world mart is modeled, and the shopping is completed in an online transaction mode. In the embodiment of the invention, the virtual mart corresponds to a designated region, and a specific commodity sales strategy is executed for users belonging to the region, so that the method is an electronic commerce mode which combines the region attribute of the real world with an online shopping transaction mode.
Page catch-up: and a main page of the virtual market is formed and is used for providing a human-computer interaction interface for displaying commodity information, and a user can access commodity information of various commodities provided by the virtual market by overtaking the page and complete online transaction. The catch-up page may also show content such as bazaar dynamics, merchandise discount information, etc. Some functions or information in the catch-up page also have a region attribute, and the content or the functions displayed in the catch-up page can be set exclusively by users in the region.
With the rapid development of electronic commerce, online shopping has penetrated all aspects of people's life, but in the current online shopping mode, more attention is paid to online purchasing demands, and different purchasing demands due to locality in the real world are ignored. In view of the situation, in the embodiment of the invention, regional purchase demands in the real world are further mined and combined with an online sales and distribution mode to form an online and offline combined sales strategy and logistics mechanism.
In the real world, on one hand, in some rural areas or medium and small cities, the consumers communicate with each other frequently, and the bouquet purchase demand is easy to form. Particularly, in some counties, small towns or villages, there still exist regular bazaars, and consumers may concentrate on the bazaars to purchase goods, which is called catch-up. On the other hand, due to the sales volume of the goods and the traffic conditions, the logistics cost of delivering the goods to a smaller city or rural area is inevitably greater than the logistics cost of delivering the goods to a large city, which is also a problem faced by each large e-commerce currently.
In the embodiment of the invention, a business mode of purchase demand pre-analysis is adopted, and a sales strategy model matched with the purchase demands of different regions is formed by acquiring the purchase demands of consumer groups of different regions in advance for analysis. The sales strategy model can comprise commodity discount strategies, strategies for commodity classification and topic sales, distribution strategies of commodities and the like.
After the sales strategy model is formed, a corresponding catch-up page can be generated according to the model, so that a virtual market is formed, and each element in the sales strategy model can be represented by different page units in the catch-up page of the virtual market. When a user, who is a consumer, accesses the catch-up page and makes an online purchase, various discount policies and distribution policies are implemented according to the sales policy model. The regionality of the user can be embodied by a receiving address in a commodity order, the sales strategy model can be executed only for the user in a specific area, and if the receiving address does not belong to the area, a conventional network mode can be executed without enjoying discount or distribution and other advantages brought by the virtual market. The area determination by the user may be performed based on location information of a terminal used by the user, and the area location determination may be realized by information such as GPS positioning or an IP address, for example.
In the above-mentioned online-offline combined sales mode, the sales quantity of the goods can be estimated in advance based on the pre-analysis of the purchase demand, so as to form a batch purchase order to the merchant. Therefore, the merchant can carry out bulk goods delivery, thereby saving logistics cost.
For the delivery policy, a merchant may send the goods purchased in bulk by the e-commerce to a logistics warehouse corresponding to the area, and then the logistics warehouse may deliver the goods in time according to the order of the user, for example, the goods may arrive on the current day or the next day. Further, the e-commerce or the third-party logistics company may construct physical warehouses of different levels according to the size of the region. For example, a large region (e.g., a city) may include multiple sub-regions (e.g., counties or villages), the large region corresponding to a central bin, and each sub-region corresponding to a sub-bin. The merchant sends the commodities purchased in batches to the central bin in advance, and then the e-commerce allocates the commodities in storage between the central bin and the sub-bins according to the ordering conditions of users in different sub-regions after the start of the market gathering, so that more optimized logistics distribution service is realized.
Further, after the virtual bazaar is generated, the user may be collected into the online bazaar through location information from the user terminal. For example, when the user logs in an APP or a website provided by an e-commerce using the user terminal, the user may actively display a page of the virtual marketplace by using a GPS positioning function of the mobile terminal used by the user, and when it is determined that the mobile terminal is located in a region corresponding to the virtual marketplace by using the location information carried in the login request, the user may be guided to the virtual marketplace.
Fig. 1 is a schematic view of an application scenario of a virtual marketplace according to an embodiment of the present invention. Before the virtual mart is constructed, an order for batch purchase to the merchant 1 is generated through purchase demand pre-analysis, the merchant 1 sends the commodity to the central bin 2 in advance, and the central bin 2 corresponds to a region with a large range, for example, a city range. A plurality of county-level subsanks 3 corresponding to the county are further provided under the central bin 2, and commodity logistics allocation is performed between the central bin 2 and the county-level subsanks 3 according to advanced analysis of purchase demands of users 4 in each county-level region and ordering states of virtual bazaars 6. The commodity can be reached the next day after reaching the county level sub-bin 3. The user 4 can perform a virtual bazaar 6 on line (online) via the terminal 5, and the virtual bazaar 6 corresponds to a virtual local bazaar provided within a prefecture range. The virtual market 6 is provided with a policy for discounting according to the number of sales items, and different discount degrees are realized by setting a multi-level threshold value of the number of sales items.
After the user places an order through the terminal 5, the e-commerce platform can judge whether the user belongs to the region, and the specific judgment mode can be through the distribution address of the order and/or the position information of the terminal 5. After the commodity is placed and the payment link is finished, commodity type form information is generated and sent to a county-level sub-bin 3 corresponding to the county city, and a distribution flow arriving the next day is triggered.
In addition, a mode in which offline mart and online virtual mart are combined is also employed. An entity mart is arranged on the region of the county city, the entity mart provides commodity display, and the user 4 can place an order in a code scanning mode, so that the online purchasing behavior is converted.
The virtual marketplace 6 may be implemented as a user interface as shown in fig. 2, which is a schematic user interface diagram of the virtual marketplace according to the embodiment of the present invention. In the user interface of fig. 2, a plurality of sub virtual marts classified by categories or subjects of commodities are formed according to the kinds of commodities. Shown in fig. 2 is a merchandise page in a clothing marketplace. At the top of the goods page, the number of goods currently sold, the current discount status, and the remaining time are displayed.
Fig. 3 is a schematic diagram of an online-offline cooperation business process based on a virtual mart according to an embodiment of the present invention. FIG. 3 embodies the use of on-line and off-line virtual marts in conjunction with each other.
As shown in the figure, after the e-commerce platform analyzes the purchase demand in advance, a recruiter item is created and sent to the merchant. After registering the selected commodity, the merchant submits the registered commodity to the E-commerce platform for auditing, after the commodity passes the auditing, the E-commerce platform signs a contract with the merchant, then batch purchasing is carried out on the merchant, and the merchant carries out batch delivery according to the batch purchasing order. The merchant sends the specified good in bulk to a central bin (e.g., the central bin corresponds to a market-level territory). The e-commerce platform sends the commodities in the central bin to each county bin according to the estimation of the purchase demand of each region (for example, taking the county as a unit).
After the purchase is completed, the commodity e-commerce platform starts to create some offline activities, commodities and areas of the activities are selected for entity mart display, and only samples are provided in the entity mart. And the E-commerce platform realizes sample distribution by calling commodities from the county warehouse and forms a line laying sample.
After the preparation work on the online offline is completed, the online virtual market gathering and the online sample laying start to catch up the gathering activities at the same time. A user serving as a consumer can choose to buy commodities to place orders in a collecting page of a virtual market through a user terminal, can also visit online samples, look up sample display of an entity through offline shopping guide, and place orders in a code scanning mode or place orders through online collecting page.
After the user places an order, the order is directly sent to the corresponding county warehouse, the commodity distribution process is triggered, the commodity is stored in the county warehouse in the front, the next-day arrival can be achieved, and after the user receives the commodity, the commodity transaction process is completed through receiving confirmation.
In the gathering activity, a certain discount strategy is set, for example, a discount strategy that is associated with the sales amount and discount rate of the commodity is adopted. The larger the number of sales of a certain product, the higher the discount rate. The price of the user at the time of purchase may not coincide with the final price at the end of the catch-up campaign. In this case, a rebate may also be required for the user at the end of the catch-up event.
Through the introduction of the technical framework of the virtual market, the embodiment of the invention can fully excavate the purchase demand of regional groups of villages and towns and rural markets, and combines with an online sales mode and a distribution mode, breaks the physical address partition, and aggregates the consumption shopping demands (such as offline collection, night cities and the like) of different offline areas online to construct an online thousand-county/town/village thousand-face personalized collection scene shopping mode. In addition, by combining and guiding the online gathering page and the offline gathering page, new retail business states of traditional modes of gathering and night market are realized around the shopping characteristics of regional groups, and offline and online consumption needs in the same regional range can be served simultaneously. Finally, based on the technical architecture of the virtual market, a plurality of online personalized scene shopping modes with different themes, different types and different discount degrees can be constructed in different regions at the same time.
The technical architecture of the virtual mart provided by the embodiment of the invention can fully mine the purchase demand of the offline regional group, and realizes the online and offline integrated virtual mart. In addition, through the pre-analysis of the purchase demand, the advance purchase to the merchant can be realized, and the logistics preparation is carried out in advance, so that the distribution cost of the merchant is reduced, and the speed of the logistics arriving at the hands of the user can be improved.
The technical solution of the present invention is further illustrated by some specific examples.
Example one
Fig. 4 is a schematic flow chart of a method for generating a virtual bazaar according to an embodiment of the present invention, where the method may be executed on an e-commerce platform, and the method includes:
s101: obtaining the estimated data of the purchase demand of the appointed region. The estimated data can be from data analysis of historical user orders of the E-commerce platform, and specifically, the historical user orders belonging to the specified region can be screened out through receiving address information in the historical user orders. In addition, whether the user belongs to the designated area can be judged according to the registration information of the user or the frequently-logged geographical location information of the user. After the historical user order data are screened out, data analysis is carried out on the historical user orders, the purchase demand is predicted, and estimated data are generated. The forecast data may include the type, quantity, and combination of the desired goods. In addition, the estimated data of the purchase demand may be from off-line data, such as sales data of stores, supermarkets, or real marts collected locally.
In addition to the forecast data of the purchase demand, the inventory data of the commodities in the logistics warehouse of the designated area and/or the delivery capacity data of the designated area (for example, how many logistics warehouses are, how the geographical location is, how many delivery amount is per day, etc.) can be obtained. These data may be used with the forecast data as a data basis for generating a model of a marketing strategy for the good.
S102: and generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the estimated data of the purchase demand. Further, in addition to generating the product sales policy model from the forecast data of the purchase demand, the product sales policy model may be generated in combination with the product inventory data and/or the delivery capability data of the specified area.
The commodity sales strategy model can comprise the following strategy models:
1) a discount policy model based on the goods order status data.
In general, a discount with a larger amount of ordered goods can be provided, and thus, a discount policy model in which the discount rate is increased as the amount of ordered goods increases can be designed. In addition, other discount strategy models can be designed according to actual needs.
2) A commodity classified sales strategy model or a subject commodity sales strategy model.
Because there are great differences in the production cost, logistics cost, warehousing and the like among different commodities, the degree and manner of discount that can be provided are different. For example, clothing has a high gross profit and therefore provides a large discount space, while household appliances have a high cost of production and therefore have a limited discount space. For this case, different types of goods may be divided into different sub-marts, thereby providing different discount policies or distribution policies, etc.
3) A commodity distribution strategy model.
As described above, a designated territory may include a plurality of sub-territories, in which a central warehousing site (which may be simply referred to as a central warehouse) is provided, and each sub-territory is provided with a sub-warehousing site (which may be simply referred to as a sub-warehouse). The goods distribution policy model may include: a commodity warehousing policy model and an allocation policy model between the central warehousing site and the sub-warehousing sites.
S103: and generating a catch-up page of the virtual market according to the commodity sales strategy model.
In the page of the virtual marketplace, a page unit that displays a dynamic relationship of the goods order status data and the goods discount may be included. And generating a plurality of child virtual bazaar pages, each corresponding to a different commodity classification or commodity theme, respectively.
In addition, in the above method, after obtaining the estimated data of the purchase demand of the designated area, the method may further include:
s104: and generating batch purchasing information of the commodities according to the estimated data. The batch purchasing information can be sent to a client or a server corresponding to a merchant through the e-commerce platform to form an online purchasing order, so that the merchant can prepare and deliver goods in advance, the logistics cost of the merchant can be reduced, and the logistics after the virtual market starts can be prepared in advance to achieve the purpose of rapid delivery.
After the catch-up page of the virtual bazaar is generated, when the user logs in the e-commerce platform (for example, logs in through APP or a browser), the user in the specified region may be guided to the catch-up page corresponding to the specified region. Specifically, the method may further include:
s105: and responding to the login request of the user terminal, and acquiring the geographical position information of the user terminal. In practical application, when a login request is received, the GPS data or the IP address data of the user terminal is acquired from the login request, so that the geographical position information of the user terminal is determined.
S106: and if the geographical position information belongs to the designated region, sending a catch-up page instruction for displaying the virtual market to the user terminal so as to guide the page displayed in the user terminal to a catch-up page corresponding to the designated region.
By the method for generating the virtual mart, provided by the embodiment of the invention, the online and offline integrated virtual mart is generated by mining the purchase demand of the offline regional group. Through the preposed analysis of the purchase demand, the advance purchase to the merchant can be realized, and the logistics preparation is carried out in advance, so that the distribution cost of the merchant is reduced, and the speed of the logistics reaching the hands of the user can be increased. In addition, the user in the region can be actively guided to the virtual mart corresponding to the region through the position information of the user when logging in the e-commerce platform in an active guiding mode, so that online and offline user aggregation is realized.
Example two
As shown in fig. 5, it is a schematic flowchart of an order processing method according to an embodiment of the present invention, where the method may be executed on an e-commerce platform, and the method includes:
s201: at least one user order from a catch-up page of a virtual bazaar is obtained, the virtual bazaar corresponding to a designated territory. After the virtual bazaar starts, the e-commerce platform receives a large number of user orders, and after receiving the user orders, the e-commerce platform executes the determination processing of step S202 to confirm whether the user orders belong to the virtual bazaar in the designated area.
S202: and judging whether the user order belongs to a specified region, if so, executing the step S203, and if not, executing the step S204. The specific determination method may specifically be: and judging whether the user order belongs to a specified region or not according to the receiving address information in the user order or the geographical position information of the user terminal generating the user order.
S203: and processing the user order according to the commodity sales strategy model corresponding to the specified region. As introduced in embodiment one, the goods sales policy model may include a discount policy model, a goods classified sales policy model or a subject goods sales policy model, a goods distribution policy model, and the like. After the virtual market gathering is started, the e-commerce platform can determine commodity price, perform logistics and warehousing allocation and the like according to the change of the user ordering state data and a pre-generated commodity sales model.
Specifically, the step may specifically include the following processing:
1) discount processing based on real-time merchandise ordering status data
And determining the commodity price of the user order according to the current order state data. The discount policy model may specifically include a mapping relationship between the commodity ordering state data and the commodity price, and accordingly, in the process of processing the user order, the commodity price corresponding to the user order is determined according to the current commodity ordering state data. Wherein the goods order status data may include: an order number of the goods and/or an order number of the combination of the goods. Specific discount strategies may be employed: for example, a discount mode in which the more items sold, the greater the degree of discount. Specifically, several discount steps can be provided, for example, 100 full pieces with 9 folds, 2000 full pieces with 8 folds, and 3000 full pieces with 7 folds. In addition, a more flexible discount strategy can be set, for example, the commodity is sold with 500 pieces for 8 folds in the first 3 hours of the virtual mart, and the commodity is sold with 2000 pieces for 6 folds in 10 hours.
2) Triggering a fast delivery process
Based on the analysis of the front purchase demand, the commodities are stored in a central bin or a sub-bin of a region corresponding to the virtual mart in advance, and after a user order is generated, the user order can be directly sent to a logistics bin site (a server corresponding to the central bin or the sub-bin) corresponding to a specified region to trigger a delivery process, so that the current day or the next day is achieved.
3) Interest return processing after virtual market completion
In view of timeliness of the virtual marketplace, in the discount policy model in which the mapping relationship is established between the commodity order state data and the commodity price, the commodity price at the time when the user completes the transaction may be different from the commodity price at the time when the virtual marketplace ends. Specifically, the e-commerce platform may determine, in response to arrival of the deadline of the commodity sales policy model, rebate data for each order according to a final commodity price corresponding to the deadline, and perform a rebate process to the user.
S204: and processing the user order according to a conventional online shopping mode. If the user order does not meet the requirements of the virtual marketplace, such as the delivery address is not in the designated area, etc., the discount offered by the virtual marketplace or the next delivery service will not be enjoyed.
In addition, to achieve sufficient fusion online and offline, offline users can be actively guided into online virtual marts. Specifically, when the user logs in the e-commerce platform (for example, logs in through APP or a browser), the user in the specified region is guided to the catch-up page corresponding to the specified region. Specifically, as shown in fig. 6, which is a schematic diagram of a user login guidance process according to an embodiment of the present invention, the process may include:
s206: and responding to the login request of the user terminal, and acquiring the geographical position information of the user terminal. In practical application, when a login request is received, the GPS data or the IP address data of the user terminal is acquired from the login request, so that the geographical position information of the user terminal is determined.
S207: and if the geographical position information belongs to the designated region, sending a catch-up page instruction for displaying the virtual market to the user terminal so as to guide the page displayed in the user terminal to a catch-up page corresponding to the designated region.
The flow in fig. 6 and the flow in fig. 5 are executed synchronously after the virtual marketplace starts, that is, during the real-time order processing, the user who logs in the e-commerce platform is guided to the virtual marketplace.
By the order processing method provided by the embodiment of the invention, based on the framework of the virtual mart corresponding to the region, the user orders belonging to the region are processed corresponding to the commodity sales strategy model of the virtual mart, so that the catch-up business mode combining offline and online is realized. In addition, based on the on-line and off-line integration service mode, due to the fact that logistics preparation is carried out in advance, distribution cost of merchants can be reduced, and meanwhile the speed of logistics reaching the hands of users can be improved. In addition, the user in the region can be actively guided to the virtual mart corresponding to the region through the position information of the user when logging in the e-commerce platform in an active guiding mode, so that online and offline user aggregation is realized.
EXAMPLE III
As shown in fig. 7, which is a schematic structural diagram of a virtual bazaar generation apparatus according to an embodiment of the present invention, the apparatus includes:
the estimated data obtaining module 11 is configured to obtain estimated data of a purchase demand of a specified region. Specifically, historical user orders of which the delivery address information belongs to the designated region can be obtained, and estimation data is generated according to the historical user orders. In addition, whether the user belongs to the designated area can be judged according to the registration information of the user or the frequently-logged geographical location information of the user.
In addition, the estimated data of the purchase demand may be from off-line data, such as sales data of stores, supermarkets, or real marts collected locally.
And the model generating module 12 is configured to generate a commodity sales strategy model for the virtual mart in the specified area according to the estimated data of the purchase demand. Wherein, generating the commodity sales strategy model may include:
and generating a discount strategy model based on the commodity ordering state data, and/or generating a commodity classification commodity sales strategy model or a commodity subject commodity sales strategy model, and/or generating a commodity distribution strategy model.
The designated region may include a plurality of sub-regions, the designated region is provided with a central warehousing site, each sub-region is provided with a sub-warehousing site, and accordingly, the generation of the commodity distribution strategy model may further include:
and generating a commodity storage strategy model and a deployment strategy model between the central storage site and the sub-storage sites according to the estimated data of the purchase demand.
And the page generating module 13 is configured to generate a catch-up page of the virtual market according to the commodity sales policy model. Wherein generating a catch-up page for the virtual bazaar may include:
and generating a page unit for displaying the dynamic relation between the commodity ordering state data and the commodity discount, and/or generating a plurality of sub-virtual market pages, wherein each sub-virtual market page corresponds to different commodity classifications or commodity themes respectively.
In addition, the apparatus may further include:
and the purchase information generation module 14 is configured to generate batch purchase information of the commodities according to the estimated data, so that the merchant can stock and deliver the commodities in advance, thereby reducing logistics cost of the merchant, and preparing logistics after the virtual market starts in advance to achieve the purpose of rapid delivery.
Furthermore, to achieve sufficient fusion online and offline, offline users may be actively guided into online virtual marts. When a user logs in to the e-commerce platform (e.g., through an APP or browser), the user in the specified geographic area may be directed to a catch-up page corresponding to the specified geographic area. Specifically, the apparatus may further include:
a geographical location information obtaining module 15, configured to obtain geographical location information of the user terminal in response to a login request of the user terminal;
the user guidance module 16 is configured to send a catch-up page instruction for displaying the virtual bazaar to the user terminal when the geographic location information belongs to the designated region, so as to guide a page displayed in the user terminal to a catch-up page corresponding to the designated region.
The specific processing procedures, detailed descriptions of technical principles, and detailed analyses of technical effects of the above modules are described in detail in the foregoing embodiments, and repeated descriptions are omitted here.
By the virtual mart generation device provided by the embodiment of the invention, the online and offline integrated virtual mart is generated by mining the purchase demand of the offline regional group. Through the preposed analysis of the purchase demand, the advance purchase to the merchant can be realized, and the logistics preparation is carried out in advance, so that the distribution cost of the merchant is reduced, and the speed of the logistics reaching the hands of the user can be increased. In addition, the user in the region can be actively guided to the virtual mart corresponding to the region through the position information of the user when logging in the e-commerce platform in an active guiding mode, so that online and offline user aggregation is realized.
Example four
As shown in fig. 8, which is a schematic structural diagram of an order processing apparatus according to an embodiment of the present invention, the apparatus includes:
the order obtaining module 21 is configured to obtain at least one user order from a catch-up page of a virtual bazaar, where the virtual bazaar corresponds to a specified region.
And the order processing module 22 is configured to determine whether the user order belongs to a specified region, and if so, process the user order according to a commodity sales policy model corresponding to the specified region. Specifically, whether the user order belongs to the designated area may be determined according to the receiving address information in the user order or the geographical location information of the user terminal that generated the user order. In addition, the processing of the user order may include the following processing:
1) discount processing based on real-time merchandise ordering status data
And determining the commodity price of the user order according to the current order state data. For example, the more items sold, the greater the degree of discount.
2) Triggering a fast delivery process
Based on the analysis of the front purchase demand, the commodities are stored in a central bin or a sub-bin of a region corresponding to the virtual mart in advance, and after a user order is generated, the user order can be directly sent to a logistics bin site (a server corresponding to the central bin or the sub-bin) corresponding to a specified region to trigger a delivery process, so that the current day or the next day is achieved.
3) Interest return processing after virtual market completion
In view of timeliness of the virtual marketplace, in the discount policy model in which the mapping relationship is established between the commodity order state data and the commodity price, the commodity price at the time when the user completes the transaction may be different from the commodity price at the time when the virtual marketplace ends. Specifically, the e-commerce platform may determine, in response to arrival of the deadline of the commodity sales policy model, rebate data for each order according to a final commodity price corresponding to the deadline, and perform a rebate process to the user.
Furthermore, to achieve sufficient fusion online and offline, offline users may be actively guided into online virtual marts. When a user logs in to the e-commerce platform (e.g., through an APP or browser), the user in the specified geographic area may be directed to a catch-up page corresponding to the specified geographic area. Specifically, the apparatus may further include:
a geographic location information obtaining module 23, configured to obtain geographic location information of the user terminal in response to a login request of the user terminal;
and the user guiding module 24 is configured to send a catch-up page instruction for displaying the virtual bazaar to the user terminal if the geographic location information belongs to the specified region.
The specific processing procedures, detailed descriptions of technical principles, and detailed analyses of technical effects of the above modules are described in detail in the foregoing embodiments, and repeated descriptions are omitted here.
The order processing device provided by the embodiment of the invention executes the processing corresponding to the commodity sales strategy model of the virtual market to the user order belonging to the region based on the architecture of the virtual market corresponding to the region, thereby realizing the catch-up business mode combining offline and online. In addition, based on the on-line and off-line integration service mode, due to the fact that logistics preparation is carried out in advance, distribution cost of merchants can be reduced, and meanwhile the speed of logistics reaching the hands of users can be improved. In addition, the user in the region can be actively guided to the virtual mart corresponding to the region through the position information of the user when logging in the e-commerce platform in an active guiding mode, so that online and offline user aggregation is realized.
EXAMPLE five
The foregoing embodiment describes a flow process and a device structure of a method and a device for generating a virtual mart, where the functions of the method and the device can be implemented by an electronic device, as shown in fig. 9, which is one of the schematic structural diagrams of the electronic device according to the embodiment of the present invention, and specifically includes: a memory 110 and a processor 120.
And a memory 110 for storing a program.
In addition to the programs described above, the memory 110 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 110 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A processor 120, coupled to the memory 110, for executing the program in the memory 110, for performing the following:
acquiring estimated data of purchase demand of a designated region;
generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the estimated data of the purchase demand;
and generating a catch-up page of the virtual market according to the commodity sales strategy model.
Wherein, the above-mentioned processing may further include:
the method comprises the following steps of obtaining commodity inventory data and/or distribution capacity data of a specified area, and correspondingly generating a commodity sales strategy model of a virtual market of the specified area according to estimated data of a purchase demand, wherein the commodity sales strategy model comprises the following steps:
and generating a commodity sales strategy model of the virtual mart aiming at the specified area according to the pre-estimated data of the purchase demand and the commodity inventory data and/or the delivery capacity data.
Wherein, the above-mentioned processing may further include:
responding to a login request of a user terminal, and acquiring geographical position information of the user terminal;
and if the geographical position information belongs to the designated region, sending a catch-up page instruction for displaying the virtual market to the user terminal.
Wherein, generating the commodity sales strategy model of the virtual mart may include:
and generating a discount strategy model based on the commodity ordering state data, and/or generating a commodity classification commodity sales strategy model or a commodity subject commodity sales strategy model, and/or generating a commodity distribution strategy model.
Wherein generating a catch-up page for the virtual bazaar may include:
and generating a page unit for displaying the dynamic relation between the commodity ordering state data and the commodity discount, and/or generating a plurality of sub-virtual market pages, wherein each sub-virtual market page corresponds to different commodity classifications or commodity themes respectively.
Wherein, appointed region includes a plurality of sub-regions, and appointed region is provided with central storage website, and each sub-region is provided with sub-storage website, and correspondingly, the generation commodity delivery strategy model includes:
and generating a commodity storage strategy model and a deployment strategy model between the central storage site and the sub-storage sites according to the estimated data of the purchase demand.
Further, the above process may further include:
and generating batch purchasing information of the commodities according to the estimated data.
The obtaining of the estimated data of the purchase demand of the designated region may include:
acquiring a historical user order of which the receiving address information belongs to the specified region;
and generating estimated data according to the historical user order.
The above detailed descriptions of the processing procedure, the technical principle, and the technical effect are described in detail in the foregoing embodiments, and repeated descriptions are omitted here.
Further, as shown in fig. 9, the electronic device may further include: communication components 130, power components 140, audio components 150, display 160, and other components. Only some of the components are schematically shown in fig. 9, and the electronic device is not meant to include only the components shown in fig. 9.
The communication component 130 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 130 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 130 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
The power supply component 140 provides power to the various components of the electronic device. The power components 140 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for an electronic device.
The audio component 150 is configured to output and/or input audio signals. For example, the audio component 150 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory 110 or transmitted via the communication component 130. In some embodiments, audio assembly 150 also includes a speaker for outputting audio signals.
The display 160 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
EXAMPLE six
The foregoing embodiment describes a flow process and a device structure of an order processing method and device, and the functions of the method and device can be implemented by an electronic device, as shown in fig. 10, which is a second schematic structural diagram of the electronic device according to the embodiment of the present invention, and specifically includes: a memory 210 and a processor 220.
A memory 210 for storing programs.
In addition to the programs described above, the memory 210 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, and so forth.
The memory 210 may be implemented by any type or combination of volatile or non-volatile memory devices, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.
A processor 220, coupled to the memory 210, for executing the program in the memory 210 to perform the following processes:
acquiring at least one user order from a catch-up page of a virtual mart, wherein the virtual mart corresponds to a specified region;
and judging whether the user order belongs to a specified region, and if so, processing the user order according to a commodity sales strategy model corresponding to the specified region.
Judging whether the user order belongs to the designated region or not can comprise:
and judging whether the user order belongs to a specified region or not according to the receiving address information in the user order or the geographical position information of the user terminal generating the user order.
Wherein, processing the user order according to the commodity sales strategy model corresponding to the designated region comprises:
determining the commodity price of the user order according to the current order state data;
and/or the presence of a gas in the gas,
sending the user order to a logistics warehouse site corresponding to the designated area to trigger a delivery process;
and/or the presence of a gas in the gas,
and responding to the arrival of the deadline of the commodity sales strategy model, determining rebate data for each user order according to the final commodity price corresponding to the deadline, and executing rebate processing.
Further, the processing may further include:
responding to a login request of a user terminal, and acquiring geographical position information of the user terminal;
and if the geographical position information belongs to the designated region, sending a catch-up page instruction for displaying the virtual market to the user terminal.
The above detailed descriptions of the processing procedure, the technical principle, and the technical effect are described in detail in the foregoing embodiments, and repeated descriptions are omitted here.
Further, as shown in fig. 10, the electronic device may further include: communication components 230, power components 240, audio components 250, display 260, and other components. Only some of the components are schematically shown in fig. 10, and the electronic device is not meant to include only the components shown in fig. 10.
The communication component 230 is configured to facilitate wired or wireless communication between the electronic device and other devices. The electronic device may access a wireless network based on a communication standard, such as WiFi, 2G or 3G, or a combination thereof. In an exemplary embodiment, the communication component 230 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 230 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.
The power supply component 240 provides power to the various components of the electronic device. The power components 240 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for an electronic device.
The audio component 250 is configured to output and/or input audio signals. For example, the audio component 250 includes a Microphone (MIC) configured to receive external audio signals when the electronic device is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may further be stored in the memory 210 or transmitted via the communication component 230. In some embodiments, audio component 250 also includes a speaker for outputting audio signals.
The display 260 includes a screen, which may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation.
Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solution of the present invention, and not to limit the same; while the invention has been described in detail and with reference to the foregoing embodiments, it will be understood by those skilled in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present invention.
Claims (18)
1. A method for generating a virtual marketplace, comprising:
acquiring estimated data of purchase demand of a designated region;
generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the estimated data of the purchase demand;
and generating a catch-up page of the virtual market according to the commodity sales strategy model.
2. The method of claim 1, further comprising: acquiring commodity inventory data and/or delivery capacity data of the designated area,
the step of generating a commodity sales strategy model of the virtual mart aiming at the specified area according to the estimated data of the purchase demand comprises the following steps:
and generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the pre-estimated data of the purchase demand and the commodity inventory data and/or the delivery capacity data.
3. The method of claim 1, further comprising:
responding to a login request of a user terminal, and acquiring geographical position information of the user terminal;
and if the geographical position information belongs to the designated region, sending an instruction for displaying a catch-up page of the virtual market to the user terminal.
4. The method of claim 1, wherein generating a commodity sales policy model for a virtual marketplace comprises:
and generating a discount strategy model based on the commodity ordering state data, and/or generating a commodity classification commodity sales strategy model or a commodity subject commodity sales strategy model, and/or generating a commodity distribution strategy model.
5. The method of claim 4, wherein generating a catch-up page for the virtual bazaar comprises:
and generating a page unit for displaying the dynamic relation between the commodity ordering state data and the commodity discount, and/or generating a plurality of sub-virtual market pages, wherein each sub-virtual market page corresponds to different commodity classifications or commodity themes respectively.
6. The method according to claim 4, wherein the designated region comprises a plurality of sub-regions, the designated region is provided with a central warehousing site, each sub-region is provided with a sub-warehousing site, and the generating the commodity distribution strategy model comprises:
and generating a commodity storage strategy model and a deployment strategy model between the central storage site and the sub-warehouse promotion site according to the estimated data of the purchase demand.
7. The method of claim 1, further comprising: and generating batch purchasing information of the commodities according to the estimated data.
8. The method of claim 1, wherein obtaining forecast data for a purchase demand for a specified geographic area comprises:
acquiring a historical user order of which the receiving address information belongs to the specified region;
and generating the estimated data according to the historical user order.
9. An apparatus for generating a virtual marketplace, comprising:
the estimated data acquisition module is used for acquiring estimated data of the purchase demand of the designated region;
the model generation module is used for generating a commodity sales strategy model aiming at the virtual market in the specified area according to the estimated data of the purchase demand;
and the page generation module is used for generating a catch-up page of the virtual market according to the commodity sales strategy model.
10. The apparatus of claim 9, wherein the forecast data acquiring module is further configured to acquire goods inventory data and/or delivery capacity data of the designated area,
the step of generating a commodity sales strategy model of the virtual mart aiming at the specified area according to the estimated data of the purchase demand comprises the following steps:
and generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the pre-estimated data of the purchase demand and the commodity inventory data and/or the delivery capacity data.
11. The apparatus of claim 9, further comprising:
the geographic position information acquisition module is used for responding to a login request of the user terminal and acquiring the geographic position information of the user terminal;
and the user guide module is used for sending a catch-up page instruction for displaying the virtual market to the user terminal under the condition that the geographical position information belongs to the designated region.
12. The apparatus of claim 9, further comprising:
and the purchasing information generating module is used for generating batch purchasing information of the commodities according to the estimated data.
13. The apparatus of claim 9, wherein the generating a commodity sales policy model for a virtual marketplace comprises:
and generating a discount strategy model based on the commodity ordering state data, and/or generating a commodity classification commodity sales strategy model or a commodity subject commodity sales strategy model, and/or generating a commodity distribution strategy model.
14. The apparatus of claim 9, wherein generating a catch-up page for the virtual bazaar comprises:
and generating a page unit for displaying the dynamic relation between the commodity ordering state data and the commodity discount, and/or generating a plurality of sub-virtual market pages, wherein each sub-virtual market page corresponds to different commodity classifications or commodity themes respectively.
15. The apparatus according to claim 9, wherein the designated region includes a plurality of sub-regions, the designated region is provided with a central warehousing site, each sub-region is provided with a sub-warehousing site, and the generating the commodity distribution strategy model includes:
and generating a commodity warehousing strategy model and a deployment strategy model between the central warehousing site and the sub-warehousing sites according to the estimated data of the purchase demand.
16. An electronic device, comprising:
a memory for storing a program;
a processor, coupled to the memory, for executing the program for:
acquiring estimated data of purchase demand of a designated region;
generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the estimated data of the purchase demand;
and generating a catch-up page of the virtual market according to the commodity sales strategy model.
17. The electronic device of claim 16, wherein the processing further comprises: acquiring commodity inventory data and/or delivery capacity data of the designated area,
the step of generating a commodity sales strategy model of the virtual mart aiming at the specified area according to the estimated data of the purchase demand comprises the following steps:
and generating a commodity sales strategy model aiming at the virtual mart of the specified area according to the pre-estimated data of the purchase demand and the commodity inventory data and/or the delivery capacity data.
18. The electronic device of claim 16, wherein the processing further comprises:
responding to a login request of a user terminal, and acquiring geographical position information of the user terminal;
and if the geographical position information belongs to the designated region, sending a catch-up page instruction for displaying the virtual market to the user terminal.
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| US20120284083A1 (en) * | 2011-05-04 | 2012-11-08 | LaShou Group INC. | System and method for merchandise distribution |
| CN107016006A (en) * | 2016-01-28 | 2017-08-04 | 苏宁云商集团股份有限公司 | A kind of page display method and system |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| US20120284083A1 (en) * | 2011-05-04 | 2012-11-08 | LaShou Group INC. | System and method for merchandise distribution |
| CN107016006A (en) * | 2016-01-28 | 2017-08-04 | 苏宁云商集团股份有限公司 | A kind of page display method and system |
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