The content of the invention
Embodiments of the invention provide a kind of page display method and system, can reduce cost of labor, improve
Response speed, and improve the operational efficiency in the advertising campaign of high capacity.
To reach above-mentioned purpose, embodiments of the invention are adopted the following technical scheme that:
In a first aspect, embodiments of the invention provide a kind of page display method, including:Obtain user's correspondence
Shelf rule, and shelf rule is sent to large data center, the corresponding data of shelf rule
Dimension includes:Specify the commodity data in logistics radiation scope;Receive the commodity that the large data center is sent
Information aggregate, the merchandise news set is by the large data center according to the shelf Rule Extraction and to institute
Obtained after the merchandise news sequence of extraction;Merchandise news to be pushed is obtained from the merchandise news set,
And pass through CMS (Content Management after the merchandise news pushed is arranged according to specified order by described
System, Content Management System) issued to the user.
It is described from the commodity with reference in a first aspect, in the first possible implementation of first aspect
Merchandise news to be pushed is obtained in information aggregate, including:Obtain the user profile of the user, and from institute
The merchandise news chosen in merchandise news set and meet the user profile is stated, the user profile includes:With
Identification information, positional information and the shelf mark at family;By default algorithm tuning strategy, meet from described
The merchandise news to be pushed is extracted in the merchandise news of the user profile.
With reference to the first possible implementation of first aspect, in second of possible implementation, institute
Default algorithm tuning strategy is stated, including:User tag is obtained according to the user profile;At each
The merchandise news of user tag is not met with matching a user tag in the cycle and rejecting, until matching is finished
All user tags, and it is the merchandise news to be pushed to obtain remaining merchandise news;Or, obtain institute
There are the merchandise news that can match at least one user tag, and the user matched according to each merchandise news
The weighted value of label calculates the score value of each merchandise news, and obtains the merchandise news conduct that score value is more than threshold value
The merchandise news to be pushed.
With reference in a first aspect, in the third possible implementation of first aspect, in addition to:According to base
Plinth data update the specified order, and the basic data includes user and browses, buys and clicking operation is gone through
History data;And/or, receive the fresh information for the specified order that the large data center is sent, it is described more
Fresh information is obtained by the large data center according to the basic data.
With reference to the third possible implementation of first aspect, in the 4th kind of possible implementation, also
Including:The current apparatus of load of detection, if the current apparatus of load is more than pre-determined threshold, to described
Large data center sends request message, and the request message is used for described in the large data center acquisition request
Specify the fresh information of order.
Second aspect, embodiments of the invention provide a kind of page presentation system, including:ISS(Intelligent
Shelf system, intelligent commodity shelf system), large data center and CMS;The ISS, for obtaining user's correspondence
Shelf rule, and shelf rule is sent to large data center, the corresponding data of shelf rule
Dimension includes:Specify the commodity data in logistics radiation scope;The large data center, for according to described
Shelf Rule Extraction and to extracted merchandise news sequence after obtain the merchandise news set;The ISS,
It is additionally operable to receive the merchandise news set that the large data center is sent, and is obtained from the merchandise news set
Merchandise news to be pushed is taken, the merchandise news to be pushed is arranged backward described according to specified order
CMS is transmitted;The CMS, for issuing the merchandise news to be pushed to the user.
With reference to second aspect, in the first possible implementation of second aspect, the ISS is specific to use
In the user profile for obtaining the user, and from the merchandise news set, selection meets the user profile
Merchandise news, the user profile includes:Identification information, positional information and the shelf mark of user;Again
By default algorithm tuning strategy, treated from the merchandise news for meeting the user profile described in extraction
The merchandise news of push.
With reference to the first possible implementation of second aspect, in second of possible implementation, institute
Default algorithm tuning strategy is stated, including:A user tag is matched in each matching cycle and is rejected
The merchandise news of user tag is not met, until matching finishes all user tags, and remaining commodity are obtained
Information is the merchandise news to be pushed;Or, obtain and all can match at least one user tag
Merchandise news, and the weighted value of the user tag matched according to each merchandise news calculates each merchandise news
Score value, and merchandise news of the score value more than threshold value is obtained as the merchandise news to be pushed.
With reference to second aspect, in the third possible implementation of second aspect, the ISS is additionally operable to
The specified order is updated according to basic data, the basic data browses, buys and clicked on behaviour including user
The historical data of work;And/or, the large data center is additionally operable to send the specified order to the ISS
Fresh information, the fresh information is obtained by the large data center according to the basic data.
With reference to the third possible implementation of second aspect, in the 4th kind of possible implementation, institute
ISS is stated, is additionally operable to detect current apparatus of load, if the current apparatus of load is more than pre-determined threshold,
Request message is sent to the large data center, the request message is used to obtain to large data center request
Take the fresh information of the specified order.
Page display method and system provided in an embodiment of the present invention, ISS (Intelligent shelf system, intelligence
Energy commodity shelf system) shelf rule is sent to large data center, and by large data center according to shelf Rule Extraction
Merchandise news, then by ISS after screening by merchandise news by CMS (Content Management System,
Content Management System) pushed to user.Relative to artificial docking in the prior art, the manual mode for safeguarding shelf,
The embodiment of the present invention realizes the data automatic butt filled in shelf, safeguarded;And pass through large data center
The commodity data realized for system bottom is called, and is thus achieved the automation generation of shelf and is runed
Safeguard, reduce cost of labor, and improve response speed.And also achieve according to specific load feelings
Condition, the ordering rule of the data by ISS and/or large data center to being filled in shelf enters Mobile state adjustment, so that
The operational efficiency improved in the advertising campaign of high capacity is provided.
Embodiment
To make those skilled in the art more fully understand technical scheme, below in conjunction with the accompanying drawings and specifically
Embodiment is described in further detail to the present invention.Embodiments of the present invention are described in more detail below,
The example of the embodiment is shown in the drawings, wherein same or similar label represents identical from beginning to end
Or similar element or the element with same or like function.The embodiment party described below with reference to accompanying drawing
Formula is exemplary, is only used for explaining the present invention, and is not construed as limiting the claims.This technology is led
Field technique personnel are appreciated that unless expressly stated, singulative " one " used herein, " one ", " institute
State " and "the" may also comprise plural form.It is to be further understood that used in the specification of the present invention
Wording " comprising " refers to there is the feature, integer, step, operation, element and/or component, but not
Exclude exist or add other one or more features, integer, step, operation, element, component and/or it
Group.It should be understood that when we claim element to be " connected " or during " coupled " to another element, it can be direct
Other elements are connected or coupled to, or there can also be intermediary element.In addition, " connection " used herein
Or " coupling " can include wireless connection or coupling.Wording "and/or" used herein includes one or more
The associated any cell for listing item and all combinations.Those skilled in the art of the present technique be appreciated that unless
Definition in addition, all terms (including technical term and scientific terminology) used herein have and institute of the present invention
The general understanding identical meaning of those of ordinary skill in category field.It should also be understood that such as general
Those terms defined in dictionary should be understood that with consistent with the meaning in the context of prior art
Meaning, and unless defined as here, will not be explained with idealization or excessively formal implication.
The method flow that present example is provided, can be applied in a kind of system as shown in Figure 1, the system bag
Include:ISS (Intelligent shelf system, intelligent commodity shelf system) (is alternatively referred to as ISS systems in the present embodiment
System), large data center and CMS (Content Management System, Content Management System).Wherein, ISS
System is specifically included:Shelf management module (being used to manage the selection of commodity is managed and shelf are issued etc.), rule
Management module (is used to manage general shelf rule, the formulation of the shelf rule of correspondence user, and is used for
Maintenance of rule etc.) and operation management module (being used to manage manual intervention interface and monitoring and early warning etc.);Big number
It is used to manage according to center and according to shelf rule collection bottom data, bottom data includes commodity data, logistics
Data, order data and transaction history data etc.;CMS user is according on the ISS shelf issued and shelf
Specific merchandise news to be pushed, generate the shelf page, and manage and the issue shelf page.Need
Bright, the shelf page that CMS is ultimately generated includes the advertisement position of limited quantity, is used to show for advertisement position
Show the particular content and picture of merchandise news.
The embodiment of the present invention a kind of page display method, this method flow are provided as shown in Fig. 2 including:
S1, ISS obtain the corresponding shelf rule of user, and shelf rule is sent to large data center.
In the present embodiment, based on system as shown in Figure 1, the corresponding goods of user can be specifically obtained by ISS
Frame rule, and shelf rule is sent to large data center.Wherein, the corresponding number of the shelf rule
Include according to dimension:Specify the commodity data in logistics radiation scope.
Specifically, commodity data can include the label of commodity, the label of commodity be used to pointing to the title of commodity,
The data such as type, model.Logistics radiation scope specifically can be according to the commodity thing in the line of a line, two or three city
Stream information determines that it is specifically that the commodity logistics with designated area is believed to specify the commodity data in logistics radiation scope
Cease corresponding commodity data.In the present embodiment, large data center can also be by small range (for example:Ground
Level city) the commodity data based on logistics radiation scope, analyze and derive it is a wide range of (for example:Save one-level)
Commodity data.Specifically, user can be the user of parameter business activity (as promoted);Other one
In a little scenes, user can also be the user of the shopping page of any login electric business.
S2, ISS receive the merchandise news set that the large data center is sent.
Wherein, the merchandise news set (being alternatively referred to as commodity pond in the present embodiment) is in the big data
The heart is obtained after being sorted according to the shelf Rule Extraction and to the merchandise news extracted.
For example, it is as shown in Figure 3, it is necessary to which explanation, large data center can calculate user's purchase in real time
Forecast model is bought, and each register account number (member) is calculated or each according to prediction purchasing model in real time
The corresponding Recommendations list of cookie information, then takes friendship with XX before ranking list (such as preceding 100)
Collection, finally returns that the commodity of XX (such as 100) quantity.
In the present embodiment, first time screening process, first time screening process bag can be performed by large data center
Include:Large data center is according to the shelf Rule merchandise news set, in first time screening process,
Can be according to the particular content of shelf rule, filtering, which is rejected, currently can not buy and sell, out of stock or undercarriage
Merchandise news.And remaining merchandise news is ranked up after being rejected to filtering, the rule of the sequence is not limited,
For example:It can be specifically ranked up according to the commodity in each city price.After first time screening process, ISS
The merchandise news set that large data center is sent is received, and is carried out by ISS on the basis of merchandise news set
Programmed screening process.
S3, ISS obtain merchandise news to be pushed from the merchandise news set, and by commodity to be pushed
Information is issued after being arranged according to specified order by CMS to the user.
In the present embodiment, programmed screening process can be performed by ISS, programmed screening process includes:Base
Merchandise news to be pushed, and price and/or user profile weight according to commodity are filtered out in merchandise news set
New sort merchandise news to be pushed.Because the CMS shelf pages ultimately generated include the advertisement of limited quantity
Position, therefore can be specific by merchandise news and picture etc. successively according to merchandise news to be pushed of resequencing
Content inserts advertisement position, until the advertisement position of limited quantity is completely filled.
In the present embodiment, shelf rule is provided by ISS, bottom data is carried out for the first time by large data center
Screen and obtain merchandise news set, then programmed screening is carried out by ISS and merchandise news to be pushed is obtained,
So as to realize homepage or promote the page advertisement position Auto-writing, and by main processing load balancing
To large data center, reduction ISS processing load., can be direct by CMS when there is load excessive
Return to acquiescence homepage and either give tacit consent to the default page that promotion page etc. is pre-set.
Specifically, S1-S3 flow is used to generate selection shelf, and after the completion of the establishment of selection shelf, ISS
Shelf rule is pushed to large data center, large data center selects selection according to selection rule, and (i.e. commodity are believed
Breath set) and ISS is pushed to after being sorted to it.Wherein, selection result can also manually be done in ISS
In advance, increase confirms final shelf selection (merchandise news i.e. to be pushed), and be used as shelf with deleting selection
Data storage is pushed, such as in ISS in order to quick:Data filtering is carried out according to city dimension.For every
The issue shelf that its selection updates, large data center can be by the selection data-pushing of renewal to ISS, and ISS
After the push that completion is updated the data, carousel data is updated.ISS can also be by carousel data and the behavioral data of people
Match (behavioral data of people can be called from large data center), and return to the merchandise news sold matched.
Page display method provided in an embodiment of the present invention, ISS (Intelligent shelf system, intelligent commodity shelf
System) shelf rule is sent to large data center, and believed by large data center according to shelf Rule Extraction commodity
Breath, then merchandise news is passed through into CMS (Content Management System, content after screening by ISS
Management system) pushed to user.Relative to the mode that shelf are safeguarded in artificial docking in the prior art, craft, sheet
Inventive embodiments realize the data automatic butt filled in shelf, safeguarded;And it is real by large data center
The commodity data showed for system bottom is called, and thus achieves automation generation and the operation dimension of shelf
Shield, reduces cost of labor, and improve response speed.And also achieve according to specific loading condition,
The ordering rule of data by ISS and/or large data center to being filled in shelf enters Mobile state adjustment, so as to carry
For improving the operational efficiency in the advertising campaign of high capacity
In the present embodiment, ISS obtains the specific mistake of merchandise news to be pushed from the merchandise news set
Journey, can include:
The user profile of the user is obtained, and selection meets user's letter from the merchandise news set
The merchandise news of breath.
Wherein, the user profile includes:The identification information of user is (such as:ID), positional information (ratio
Such as:City ID) and shelf mark is (such as:Shelf are encoded).And by default algorithm tuning strategy, from
The merchandise news to be pushed is extracted in the merchandise news for meeting the user profile.
For example:Specific as shown in Figure 4, if pushing the shelf of the promotion page, user can be participated in
The register account number (member) of business activity or including the user profile such as user profile cookie, commodity data
The corresponding user data of business activity can also be included, if ISS judges to contain user profile in the parameter called,
Then big data returns to merchandise news set.ISS returns to merchandise news to be pushed in order to by CMS to CMS
Generate the personalized shelf page.If big data does not return to merchandise news set, ISS is returned to CMS and given birth to
Into the instruction of default page.
Further, the default algorithm tuning strategy, is specifically included:
User tag is obtained according to the user profile.
And a user tag is matched in each matching cycle and the commodity letter for not meeting user tag is rejected
Breath, until matching finishes all user tags, and it is the commodity to be pushed to obtain remaining merchandise news
Information, for example:Selection is matched in strict accordance with user tag, is unsatisfactory for a certain matching condition and is then rejected this
Data, the data for meeting condition are matched into next round, until the matching of all user tags is finished, its is excellent
Point is high conversion rate, has the disadvantage that hit rate is low.
Or, acquisition is all can to match the merchandise news of at least one user tag, and according to each commodity
The weighted value of the user tag of information matches calculates the score value of each merchandise news, and obtains score value more than threshold value
Merchandise news as the merchandise news to be pushed, for example:Different user tags is set according to weight
Determine score value, when selection is matched with user tag, match, obtain corresponding fraction, unmatch not
Score, finally obtains a point highest selection and returns to foreground, its advantage is to shoot straight.
In the present embodiment, it can also include by ISS or by large data center, according to the behavioral data (ratio of user
Such as:Operate, browse track) and " basic data ", " retrodicting " such as the historical data that browses, buy, clicking on
Ordering rule simultaneously dynamically adjusts the specified order.Wherein, " retrodict " and specifically include:According to advertisement link, grab
All merchandise newss in the page are taken, ISS calculates the information such as commodity group, brand according to merchandise news, while big number
Corresponding age of user section, sex and required purchasing power are calculated according to merchandise news according to center, and with this
Update the specified order.So as to further reduce the workload of operation, while ensureing to fill out business in advertisement position
The accuracy of product information.For example:
The specified order is updated according to basic data, the basic data is browsed including user, bought and point
Hit the historical data of operation;And/or, receive the renewal letter for the specified order that the large data center is sent
Breath, the fresh information is obtained by the large data center according to the basic data.
It is optionally, acceptable according to factors such as the loads of type, equipment of " basic data " in the present embodiment,
" judgement " is to locally execute " retrodicting " process by ISS, or performs " retrodicting " process by large data center.For example:
ISS detects current apparatus of load, if the current apparatus of load is more than pre-determined threshold, to described
Large data center sends request message, and the request message is used for described in the large data center acquisition request
Specify the fresh information of order.
Page display method provided in an embodiment of the present invention, ISS is regular to large data center transmission shelf, and by
Large data center passes through merchandise news after screening according to shelf Rule Extraction merchandise news, then by ISS
CMS is pushed to user.Relative to artificial docking in the prior art, the manual mode for safeguarding shelf, the present invention
Embodiment realizes the data automatic butt filled in shelf, safeguarded;And realized by large data center
Called for the commodity data of system bottom, thus achieve the automation generation and operation maintenance of shelf,
Cost of labor is reduced, and improves response speed.And also achieve according to specific loading condition, by ISS
And/or the ordering rule of data of the large data center to being filled in shelf enters Mobile state adjustment, so as to provide raising
Operational efficiency in the advertising campaign of high capacity.
The embodiment of the present invention also provides a kind of page presentation system, as shown in Figure 5, including:ISS, big number
According to center and CMS.Wherein:
The ISS, for obtaining the corresponding shelf rule of user, and the shelf are regular to large data center
Send, the regular corresponding data dimension of the shelf includes:Specify the commodity data in logistics radiation scope.
The large data center, for being sorted according to the shelf Rule Extraction and to the merchandise news extracted
After obtain the merchandise news set;
The ISS, is additionally operable to receive the merchandise news set that the large data center is sent, and from the commodity
Merchandise news to be pushed is obtained in information aggregate, the merchandise news to be pushed is arranged according to specified order
The backward CMS transmission of row.
The CMS, for issuing the merchandise news to be pushed to the user.Wherein, the user
Refer specifically to the user equipment of user.
In the present embodiment, the ISS, the user profile specifically for obtaining the user, and from the business
The merchandise news for meeting the user profile is chosen in product information aggregate, the user profile includes:User's
Identification information, positional information and shelf mark.Again by default algorithm tuning strategy, meet institute from described
State and the merchandise news to be pushed is extracted in the merchandise news of user profile.
Wherein, the default algorithm tuning strategy, including:A use is matched in each matching cycle
Family label simultaneously rejects the merchandise news for not meeting user tag, until matching finishes all user tags, and obtains
It is the merchandise news to be pushed to remaining merchandise news.Or, obtain and all can match at least one
The merchandise news of item user tag, and the weighted value of the user tag matched according to each merchandise news calculates each
The score value of individual merchandise news, and merchandise news of the score value more than threshold value is obtained as the commodity letter to be pushed
Breath.
In the present embodiment, the ISS, is additionally operable to update the specified order, the base according to basic data
Plinth data include user browse, buy and clicking operation historical data.And/or, the large data center,
It is additionally operable to send the fresh information of the specified order to the ISS, the fresh information is in the big data
The heart is obtained according to the basic data.
In the present embodiment, the ISS, is additionally operable to detect current apparatus of load, if the current equipment
Load be more than pre-determined threshold, then to the large data center send request message, the request message be used for
The fresh information of order is specified described in the large data center acquisition request.
Page presentation system provided in an embodiment of the present invention, ISS is regular to large data center transmission shelf, and by
Large data center passes through merchandise news after screening according to shelf Rule Extraction merchandise news, then by ISS
CMS is pushed to user.Relative to artificial docking in the prior art, the manual mode for safeguarding shelf, the present invention
Embodiment realizes the data automatic butt filled in shelf, safeguarded;And realized by large data center
Called for the commodity data of system bottom, thus achieve the automation generation and operation maintenance of shelf,
Cost of labor is reduced, and improves response speed.And also achieve according to specific loading condition, by ISS
And/or the ordering rule of data of the large data center to being filled in shelf enters Mobile state adjustment, so as to provide raising
Operational efficiency in the advertising campaign of high capacity.
Each embodiment in this specification is described by the way of progressive, identical phase between each embodiment
As part mutually referring to, what each embodiment was stressed be it is different from other embodiment it
Place.For apparatus embodiments, because it is substantially similar to embodiment of the method, so describing
Fairly simple, the relevent part can refer to the partial explaination of embodiments of method.Those of ordinary skill in the art can
To understand all or part of flow realized in above-described embodiment method, it can be by computer program to refer to
Related hardware is made to complete, described program can be stored in a computer read/write memory medium, the journey
Sequence is upon execution, it may include such as the flow of the embodiment of above-mentioned each method.Wherein, described storage medium can
Remember for magnetic disc, CD, read-only memory (Read-Only Memory, ROM) or random storage
Body (Random Access Memory, RAM) etc..It is described above, it is only the specific embodiment party of the present invention
Formula, but protection scope of the present invention is not limited thereto, and any one skilled in the art is at this
Invent in the technical scope disclosed, the change or replacement that can be readily occurred in, should all cover the protection in the present invention
Within the scope of.Therefore, protection scope of the present invention should be defined by scope of the claims.