WO2020000199A1 - 一种办公文具用品广告推送系统 - Google Patents

一种办公文具用品广告推送系统 Download PDF

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Publication number
WO2020000199A1
WO2020000199A1 PCT/CN2018/092920 CN2018092920W WO2020000199A1 WO 2020000199 A1 WO2020000199 A1 WO 2020000199A1 CN 2018092920 W CN2018092920 W CN 2018092920W WO 2020000199 A1 WO2020000199 A1 WO 2020000199A1
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office stationery
consumer
dimensional code
shopping
module
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PCT/CN2018/092920
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English (en)
French (fr)
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陈钦鹏
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深圳齐心集团股份有限公司
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Priority to PCT/CN2018/092920 priority Critical patent/WO2020000199A1/zh
Publication of WO2020000199A1 publication Critical patent/WO2020000199A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising

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  • the invention belongs to the technical field of e-commerce, and particularly relates to an advertisement pushing system for office stationery supplies.
  • An embodiment of the present invention provides an office stationery advertisement advertising system, which aims to solve the technical problem of poor marketing effect of an e-commerce website in the prior art.
  • an office stationery advertisement pushing system which includes a two-dimensional code generating module, an online store management module, and a point calculation module.
  • the two-dimensional code generating module is used to generate a two-dimensional code for office stationery for sale for consumers to forward, and trace the process of entering the shopping page for office stationery for sale and performing the shopping process by scanning the two-dimensional code.
  • the two-dimensional code is associated with member account ID information of a consumer who forwards the two-dimensional code;
  • the webpage providing module is used to provide an online shopping page for office stationery supplies
  • the credit calculation module is configured to credit a consumer who forwards the QR code according to the number of views of entering the office stationery shopping page and the purchase amount by scanning the QR code forwarded by the consumer.
  • the calculation of the integral Nz obtained by the dimension code is as follows:
  • Nz a * L + b * S
  • L is the number of views of entering the office stationery shopping page for sale by scanning the QR code
  • S is the amount of shopping entering the office stationery shopping page for sale by scanning the QR code
  • a is The integral coefficient set for the number of retransmission times
  • b is the integral coefficient of the shopping amount.
  • the credit calculation module is further configured to credit the consumer according to the shopping amount of the consumer.
  • the point calculation module is further configured to:
  • Ns is the points obtained by consumers for purchasing stationery
  • Sc is the amount of shopping
  • c is the point coefficient corresponding to the amount of shopping.
  • the office stationery advertisement pushing system further includes a point conversion module for exchanging points of the consumer into cash or corresponding coupons.
  • the conversion method of the point conversion module is as follows:
  • N is the points to be redeemed by the consumer
  • d is the conversion coefficient
  • M is the amount of cash or coupon.
  • the office stationery advertisement pushing system further includes an account management module for managing a member account of a consumer.
  • the office stationery advertising promotion system of the present invention embeds a new marketing concept by generating a two-dimensional code for advertisement forwarding by consumers, and embeds new marketing concepts to allow consumers to obtain product rebates in the process of scanning and sharing , Increase consumers' enthusiasm for product promotion, link the promotion of product promotion links with the actual interests of consumers, promote products through social media, reduce corporate marketing costs, increase consumer loyalty, and shape brand influence.
  • FIG. 1 is a schematic diagram of an office stationery advertisement pushing system according to an embodiment of the present invention.
  • the first embodiment of the present invention provides an office stationery advertisement pushing system, which includes an account management module 11, a two-dimensional code generation module 12, an online store management module 13, a point calculation module 14, and a point redemption module. 15. Detailed descriptions are respectively given below.
  • the account management module 11 is configured to manage consumer member accounts.
  • customers can purchase office stationery directly through the system, or they can purchase after registering for membership.
  • the benefits of registering members can be enjoyed Member's preferential activities, and can pre-store the receiving address, there is no need to enter the harvest address every time you buy office stationery.
  • consumers can earn points through shopping, and the points are deposited into the consumer's member account.
  • the two-dimensional code generating module 12 is configured to generate a two-dimensional code for office stationery for sale for consumers to forward, and retrospectively scan the two-dimensional code to enter the shopping page for office stationery for sale and perform shopping. A process in which the two-dimensional code is associated with member account ID information of a consumer who forwards the two-dimensional code.
  • the two-dimensional code generating module 12 may be used to generate a two-dimensional code for the office stationery for sale for the consumer to forward.
  • the consumer may forward the two-dimensional code to WeChat, Social media, such as QQ, recommend it to friends for purchases.
  • WeChat Social media, such as QQ
  • others can enter the shopping page of the office stationery for browsing and shopping.
  • the QR code generating module 12 tracks the number of times of browsing and entering the shopping page by scanning the QR code. The amount of the purchase to provide data for subsequent member points.
  • the webpage providing module 13 is configured to provide an online shopping page for office stationery.
  • webpage providing module 13 provides an online shopping page for office stationery supplies for consumers to browse and shop.
  • the credit calculation module 14 is configured to credit a consumer who forwards the QR code according to the number of visits to the office stationery shopping page and the purchase amount by scanning the QR code forwarded by the consumer.
  • the calculation of the integral Nz obtained by the QR code is as follows:
  • Nz a * L + b * S
  • L is the number of views of entering the office stationery shopping page for sale by scanning the QR code
  • S is the amount of shopping entering the office stationery shopping page for sale by scanning the QR code
  • a is The integral coefficient set for the number of retransmission times
  • b is the integral coefficient of the shopping amount.
  • the point calculation module 14 is further configured to calculate points for the consumer according to the shopping amount of the consumer.
  • the specific calculation method of the points is as follows:
  • Ns is the points obtained by consumers for purchasing stationery
  • Sc is the amount of shopping
  • c is the point coefficient corresponding to the amount of shopping.
  • the points redemption module 15 is configured to convert a customer's points into cash or a corresponding coupon.
  • the redemption method of the points redemption module 15 is as follows:
  • N is the points to be redeemed by the consumer
  • d is the conversion coefficient
  • M is the amount of cash or coupon.
  • the office stationery advertisement pushing system of the present invention allows consumers to obtain points that can be converted into coupons or cash during the process of scanning and sharing by generating a two-dimensional code for advertisement forwarding by consumers. Increase consumers' enthusiasm for product promotion, promote products through social media, reduce corporate marketing costs, increase consumer loyalty, and shape brand influence.

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Abstract

本发明提供了一种办公文具用品广告推送系统，所述系统包括二维码生成模块、网店管理模块和积分计算模块，所述二维码生成模块，用于为待售办公文具用品生成供消费者转发的二维码，并追溯通过扫描所述二维码进入所述待售办公文具用品购物页面以及进行购物的过程，其中，所述二维码关联了转发所述二维码的消费者的会员账号ID信息；所述网页提供模块，用于提供办公文具用品的网络购物页面；所述积分计算模块，用于根据通过扫描消费者转发的二维码进入办公文具用品购物页面的浏览次数以及购物金额对转发所述二维码的消费者进行积分。本发明的办公文具用品广告推送系统可激发消费者推送广告的热情。

Description

一种办公文具用品广告推送系统 技术领域
本发明属于电子商务技术领域，尤其涉及一种办公文具用品广告推送系统。
背景技术
目前，在文具销售领域缺乏统一计划和管理，商户们竞相压价，竞争日趋激烈。传统的交易模式对于日益壮大的文具市场已力不从心，文具交易开始由传统的交易模式向电子商务发展。电子商务所体现的开放性、全球性、低成本和高效率等内在特征，降低交易成本、提高经济效益。因此，大量的在线商品销售平台开始进行了文具的在线销售。
然而，由于现在的电子商务网站雷同，不利于消费者进行商品的甄别和选购。另外，由于在线交易，用户很难得知文具的品质，因此，对于很多用户来说，还是喜欢到文具店中选购文具，从而导致电子商务网站的销售额无法增加，只能通过促销降价等活动来吸引用户，导致销售效果不好。
发明内容
本发明实施例提供了一种办公文具用品广告推送系统，旨在解决现有技术的电子商务网站营销效果不佳的技术问题。
在本发明实施例中，提供了一种办公文具用品广告推送系统，其包括二维码生成模块、网店管理模块和积分计算模块，
所述二维码生成模块，用于为待售办公文具用品生成供消费者转发的二维码，并追溯通过扫描所述二维码进入所述待售办公文具用品购物页面以及进行 购物的过程，其中，所述二维码关联了转发所述二维码的消费者的会员账号ID信息；
所述网页提供模块，用于提供办公文具用品的网络购物页面；
所述积分计算模块，用于根据通过扫描消费者转发的二维码进入办公文具用品购物页面的浏览次数以及购物金额对转发所述二维码的消费者进行积分，其中，消费者通过转发二维码获得的积分Nz的计算方式如下：
Nz＝a*L+b*S,
其中，L为通过扫描所述二维码进入所述待售办公文具用品购物页面的浏览次数，S为通过扫描所述二维码进入所述待售办公文具用品购物页面的购物金额，a为针对转发次数设定的积分系数，b为购物金额的积分系数。
本发明实施例中，所述积分计算模块还用于根据消费者的购物金额对消费者进行积分。
本发明实施例中，所述积分计算模块还用于根据消费者的购物金额对消费者进行积分的具体方式如下：
Ns＝c*Sc,
其中，Ns为消费者购买文具获得的积分,Sc为购物金额，c为购物金额对应的积分系数。
本发明实施例中，所述办公文具用品广告推送系统还包括积分兑换模块，用于将消费者的积分兑换成现金或者相应的优惠券。
本发明实施例中，所述积分兑换模块的兑换方式如下:
M＝d*N,
其中，N为消费者的要兑换的积分,d为兑换系数,M为现金或者优惠券金额。
本发明实施例中，所述办公文具用品广告推送系统还包括账号管理模块，用于对消费者的会员账号进行管理。
与现有技术相比较，本发明的办公文具用品广告推送系统通过生成二维码供消费者转发的广告推广方式，植入新营销理念让消费者在扫码和分享的过程 中获得产品的返利，提高消费者进行产品推广的积极性，将对产品推广链接的转发与消费者的切实利益挂钩，通过社交媒体来推广产品，降低企业营销成本，提高消费者忠诚度，塑造品牌影响力。
附图说明
图1是本发明实施例提供的办公文具用品广告推送系统的示意图。
具体实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
以下结合具体实施例对本发明的实现进行详细描述：
如图1所示，本发明实施例一提供了一种办公文具用品广告推送系统，其包括账号管理模块11、二维码生成模块12、网店管理模块13、积分计算模块14和积分兑换模块15。下面分别进行详细说明。
所述账号管理模块11，用于用于对消费者的会员账号进行管理。
需要说明的是，在本发明实施例提供的办公文具用品广告推送系统中，消费者可通过所述系统直接购买办公文具，也可以通过注册会员后再进行购物，注册会员的好处是可以享受到会员的优惠活动，而且可以预存收货地址，无需每次购买办公文具时都要输入收获地址。另外，消费者可以通过购物来获取积分，积分就存入到消费者的会员账号中。
所述二维码生成模块12，用于为待售办公文具用品生成供消费者转发的二维码，并追溯通过扫描所述二维码进入所述待售办公文具用品购物页面以及进行购物的过程，其中，所述二维码关联了转发所述二维码的消费者的会员账号ID信息。
需要说明的是，消费者购买文具后，可以采用所述二维码生成模块12为待 售办公文具用品生成供消费者转发的二维码，消费者可将所述二维码转发到微信、QQ等社交媒体，从而推荐给朋友来进行购买。他人在扫描所述二维码后，即可进入到办公文具的购物页面进行浏览和购物，此时所述二维码生成模块12跟踪通过扫描所述二维码进入到购物页面的浏览次数和购物金额，从而为后续会员积分提供数据。
所述网页提供模块13，用于提供办公文具用品的网络购物页面。
需要说明的是，所述网页提供模块13提供办公文具用品的网络购物页面，以供消费者进行浏览和购物。
所述积分计算模块14，用于根据通过扫描消费者转发的二维码进入办公文具用品购物页面的浏览次数以及购物金额对转发所述二维码的消费者进行积分，其中，消费者通过转发二维码获得的积分Nz的计算方式如下：
Nz＝a*L+b*S,
其中，L为通过扫描所述二维码进入所述待售办公文具用品购物页面的浏览次数，S为通过扫描所述二维码进入所述待售办公文具用品购物页面的购物金额，a为针对转发次数设定的积分系数，b为购物金额的积分系数。
进一步地，在消费者自行购买办公文具时，所述积分计算模块14还用于根据消费者的购物金额对消费者进行积分，积分的具体计算方式如下：
Ns＝c*Sc,
其中，Ns为消费者购买文具获得的积分,Sc为购物金额，c为购物金额对应的积分系数。
所述积分兑换模块15，用于将消费者的积分兑换成现金或者相应的优惠券。所述积分兑换模块15的兑换方式如下:
M＝d*N,
其中，N为消费者的要兑换的积分,d为兑换系数,M为现金或者优惠券金额。
需要说明的是，消费者可以根据自己账号的积分自行选择兑换的积分数量，并选择兑换成现金或优惠券。
综上所述，本发明的办公文具用品广告推送系统通过生成二维码供消费者转发的广告推广方式，让消费者在扫码和分享的过程中获得可以转换为优惠券或者现金的积分，提高消费者进行产品推广的积极性，通过社交媒体来推广产品，降低企业营销成本，提高消费者忠诚度，塑造品牌影响力。
以上所述仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (6)

  1. 一种办公文具用品广告推送系统，其特征在于，包括二维码生成模块、网店管理模块和积分计算模块，
    所述二维码生成模块，用于为待售办公文具用品生成供消费者转发的二维码，并追溯通过扫描所述二维码进入所述待售办公文具用品购物页面以及进行购物的过程，其中，所述二维码关联了转发所述二维码的消费者的会员账号ID信息；
    所述网页提供模块，用于提供办公文具用品的网络购物页面；
    所述积分计算模块，用于根据通过扫描消费者转发的二维码进入办公文具用品购物页面的浏览次数以及购物金额对转发所述二维码的消费者进行积分，其中，消费者通过转发二维码获得的积分Nz的计算方式如下：
    Nz＝a*L+b*S,
    其中，L为通过扫描所述二维码进入所述待售办公文具用品购物页面的浏览次数，S为通过扫描所述二维码进入所述待售办公文具用品购物页面的购物金额，a为针对转发次数设定的积分系数，b为购物金额的积分系数。
  2. 如权利要求1所述的办公文具用品广告推送系统，其特征在于，所述积分计算模块还用于根据消费者的购物金额对消费者进行积分。
  3. 如权利要求2所述的办公文具用品广告推送系统，其特征在于，所述积分计算模块还用于根据消费者的购物金额对消费者进行积分的具体方式如下：
    Ns＝c*Sc,
    其中，Ns为消费者购买文具获得的积分,Sc为购物金额，c为购物金额对应的积分系数。
  4. 如权利要求1所述的办公文具用品广告推送系统，其特征在于，还包括积分兑换模块，用于将消费者的积分兑换成现金或者相应的优惠券。
  5. 如权利要求4所述的办公文具用品广告推送系统，其特征在于，所述积分兑换模块的兑换方式如下:
    M＝d*N,
    其中，N为消费者的要兑换的积分,d为兑换系数,M为现金或者优惠券金额。
  6. 如权利要求3所述的办公文具用品广告推送系统，其特征在于，还包括账号管理模块，用于对消费者的会员账号进行管理。
PCT/CN2018/092920 2018-06-26 2018-06-26 一种办公文具用品广告推送系统 WO2020000199A1 (zh)

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