WO2019192424A1 - 短视频处理方法、装置及移动终端 - Google Patents

短视频处理方法、装置及移动终端 Download PDF

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Publication number
WO2019192424A1
WO2019192424A1 PCT/CN2019/080806 CN2019080806W WO2019192424A1 WO 2019192424 A1 WO2019192424 A1 WO 2019192424A1 CN 2019080806 W CN2019080806 W CN 2019080806W WO 2019192424 A1 WO2019192424 A1 WO 2019192424A1
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WIPO (PCT)
Prior art keywords
short video
short
information
mobile terminal
video
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PCT/CN2019/080806
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English (en)
French (fr)
Inventor
周永昶
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阿里巴巴集团控股有限公司
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Publication of WO2019192424A1 publication Critical patent/WO2019192424A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/251—Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25808—Management of client data
    • H04N21/25841—Management of client data involving the geographical location of the client
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/816—Monomedia components thereof involving special video data, e.g 3D video
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services

Definitions

  • the embodiments of the present invention relate to the field of data processing technologies, and in particular, to a short video processing method, apparatus, and mobile terminal.
  • the embodiments of the present invention provide a short video processing method, apparatus, and mobile terminal to solve the problem of how to help a user quickly locate a short video.
  • a short video processing method including: determining, according to information of a mobile terminal, a logical area in which the mobile terminal is located; acquiring at least one short video corresponding to the logical area; A rule displays some or all of the short videos in the at least one short video.
  • a short video processing apparatus including: a determining module, configured to determine a logical area where the mobile terminal is located according to information of the mobile terminal; and an acquiring module, configured to acquire the logic At least one short video corresponding to the area; a display module, configured to display some or all of the short videos in the at least one short video according to a setting rule.
  • a mobile terminal including: a processor, a memory, a communication interface, and a communication bus, wherein the processor, the memory, and the communication interface complete each other through the communication bus
  • the memory is for storing at least one executable instruction that causes the processor to perform an operation corresponding to the short video processing method as described in the first aspect.
  • the short video recommendation when short video recommendation is performed, the short video recommendation is not simply based on the geographic location, but the logical region where the mobile terminal is located is determined according to the information of the mobile terminal, and then recommended and The short video corresponding to this logical area.
  • the logical area is a geographical range with certain functional attributes, such as a business district, an attraction, a concert scene, and the like. This is because, according to the inventor's research, when the user is in a certain location, he is more interested in the short video of the related function of the logical area where the location is located. For example, when the user is in a certain attraction, he is more willing to watch the video.
  • the logical area is used as the short video recommendation basis, which can effectively meet the user's needs, quickly locate the short video that the user is really interested in, and help the user quickly find the content that is really needed.
  • FIG. 1 is a flow chart showing the steps of a short video processing method according to Embodiment 1 of the present invention.
  • FIG. 2 is a schematic diagram of a logic area in the embodiment shown in FIG. 1;
  • FIG. 3 is a flow chart showing the steps of a short video processing method according to Embodiment 2 of the present invention.
  • FIG. 4 is a flow chart showing the steps of a short video processing method according to Embodiment 3 of the present invention.
  • FIG. 5 is a schematic diagram of interaction of a short video report in the embodiment shown in FIG. 4;
  • FIG. 6 is a schematic diagram of interaction of a short video recommendation in the embodiment shown in FIG. 4;
  • FIG. 7 is a structural block diagram of a short video processing apparatus according to Embodiment 4 of the present invention.
  • FIG. 8 is a structural block diagram of a short video processing apparatus according to Embodiment 5 of the present invention.
  • FIG. 9 is a schematic structural diagram of a mobile terminal according to Embodiment 6 of the present invention.
  • FIG. 1 a flow chart of steps of a short video processing method according to a first embodiment of the present invention is shown.
  • Step S102 Determine a logical area where the mobile terminal is located according to the information of the mobile terminal.
  • the logical area is a geographically-defined area with a set function attribute, and the specific type of the functional attribute can be appropriately set by a person skilled in the art according to actual needs, and the embodiment of the present invention does not limit this, for example, a business district and a gourmet area. , shopping areas, attractions, concert scenes, restaurants, etc.
  • a logical area all objects in it are not required to have the same functional attributes.
  • the business district in addition to mainly including office buildings, there may be restaurants.
  • a schematic diagram of a logical area is shown in Figure 2. In Figure 2, two logical areas are shown, namely the "Xizhimen” business district and the logical area of the "Forbidden City” attraction. As can be seen from FIG.
  • the logical area may have irregular or regular boundaries, and each logical area represents a certain geographical range, and the geographical range has corresponding functional attributes.
  • the functional attribute of the “Xizhimen” business district is a commercial office building
  • the functional attributes of the Forbidden City attractions are tourist attractions.
  • the information of the mobile terminal is not limited to the information of the current geographic location of the mobile terminal, and may also be information of the target object displayed in the current page of the mobile terminal, for example, an image of a certain restaurant displayed on the current page of the mobile terminal or Text introduction, etc. That is, the logical area determined according to the information of the mobile terminal may be the logical area where the mobile terminal is currently located, or may be the logical area currently of interest to the user of the mobile terminal.
  • Step S104 Acquire at least one short video corresponding to the logical area.
  • a certain logical area it generally corresponds to one or more short videos. For example, if multiple gourmet anchors have taken multiple short videos for a certain restaurant, the multiple short videos may be considered to correspond to the logical area. Short video. For another example, if multiple users have shot multiple short videos for different businesses in a certain business district, the multiple short videos may be considered as short videos corresponding to the business district.
  • the short video is not limited to a short video of a short shooting duration in a conventional sense, and may also be a short video obtained by intercepting a certain portion of the long video.
  • Step S106 Display some or all of the short videos in the at least one short video according to the setting rule.
  • the setting rules may be appropriately set by a person skilled in the art according to actual needs, and the embodiment of the present invention does not limit this.
  • it may be a random display, it may be displayed according to user preferences, or may be displayed according to the content type of the short video, and the like.
  • the short video recommendation when short video recommendation is performed, the short video recommendation is not simply based on the geographic location, but the logical area where the mobile terminal is located is determined according to the information of the mobile terminal, and then the short video corresponding to the logical area is recommended.
  • the logical area is used as the short video recommendation basis, which can effectively meet the user's needs, quickly locate the short video that the user is really interested in, and help the user quickly find the content that is really needed.
  • the short video processing method of this embodiment can be executed by any suitable mobile terminal having data processing capability, such as a tablet computer, a mobile phone, or the like.
  • FIG. 3 a flow chart of steps of a short video processing method according to a second embodiment of the present invention is shown.
  • Step S202 Determine a logical area where the mobile terminal is located according to the information of the mobile terminal.
  • the logical area includes a geographical location range with a set function attribute, and a logical area is schematically illustrated in FIG. 2 .
  • the information of the mobile terminal may be the geographical location information of the mobile terminal, or may be the information of the target object displayed by the mobile terminal. Therefore, the logical area where the mobile terminal is located may be determined according to the geographic location information of the mobile terminal; and/or the logical area where the mobile terminal is located may be determined according to the information of the target object in the page displayed by the mobile terminal.
  • the information of the target object includes but is not limited to: identification information, content information, link information, and the like. Determining the logical area by the geographical location information can make the logical area determination more accurate; determining the logical area through the information of the target object can timely understand the user's intention and quickly provide a short video.
  • the mobile terminal may also be considered to be currently in a logical area of the "Forbidden City” attraction as shown in FIG. 2.
  • the page displayed by the mobile terminal may include pages of various APPs, such as a navigation app, a shopping app, a browser app, a recommended app, and the like.
  • Target objects in the page include, but are not limited to, pictures, videos, text, audio, and the like.
  • Step S204 Acquire at least one short video corresponding to the logical area.
  • the short video includes: a short video in which the shooting location is located in the logical area, and/or the video content includes a short video of a fixed object in the logical area.
  • the shooting content of the short video in which the shooting position is located in the logical area is mostly related to the object in the logical area.
  • the short video of the shooting position in the Forbidden City is mostly related to the scenery or related settings in the Forbidden City, that is, The association with the logical area is relatively close.
  • the video content includes a short video of the fixed object in the logical area, and is more closely related to the logical area.
  • the fixed object is fixed in the logical area and belongs to a part of the logical area, for example, the video content is a certain A fixed merchant, a building, a sculpture, etc. in a business district.
  • Step S206 Display some or all of the short videos in the at least one short video according to a setting rule.
  • a first mode determining one or more (two or more) short videos in the at least one short video that match the functional attributes of the logical area; displaying the one or more according to a setting rule A short video.
  • the setting rule can be appropriately set by a person skilled in the art according to actual conditions, for example, according to the distance, the click rate, the publishing time, and the like.
  • the short video that matches the functional attributes of the logical area is based on the fact that when the user is in a certain logical area, the possibility of paying attention to the function of the logical area is much greater than other possibilities.
  • the second way displaying some or all of the short videos in the at least one short video according to the user preference information of the user of the mobile terminal.
  • the user preference information characterizes the user's preferences and habits, for example, even in the "Forbidden City" attraction, the user may be more interested in the cuisine within the attraction.
  • the method displays short video according to user preference information.
  • the short video in this mode includes not only a short video that matches the functional attributes of the logical area, but also other short videos in the logical area. In other words, the short video in this mode may include all short videos in the logical area.
  • short video classification may be classified according to short video information, such as short video identification information, name information, or content information, for example, classified into food category, shopping category, regional introduction category, etc., and displayed according to type Short video.
  • short video information such as short video identification information, name information, or content information, for example, classified into food category, shopping category, regional introduction category, etc.
  • type Short video for example, classified into food category, shopping category, regional introduction category, etc.
  • some or all of the short videos in the at least one short video may be displayed under the corresponding category label according to the type of the short video, so as to facilitate browsing and viewing by the user.
  • the fourth mode displaying some or all of the short videos in the at least one short video in order from far to near according to the information of the short video and the location information of the mobile terminal.
  • the information of the short video includes information of a shooting position of the short video, and/or location information of a target object in the short video. That is, the user is currently located at the center of the location, and the location of the short video is displayed from near to far. In this way, users can quickly and easily pay attention to people or things or things nearby.
  • Step S208 operating based on the displayed short video.
  • This step is an optional step. Based on the displayed short video, optionally, one or more of the following operations may also be performed to enhance the user experience.
  • Optional operation 1 Navigating according to current geographic location information of the mobile terminal and geographic location information of the target object in the short video.
  • the corresponding navigation control or the third-party navigation application can be invoked to navigate according to the current geographic location information of the mobile terminal and the geographical location information of the target object in the short video to provide direction guidance for the user.
  • the geographic location information of the target object in the short video may be determined according to a shooting location of the short video and/or an identifier of a target object in the short video.
  • the identifier of the target object includes, but is not limited to, a name identifier, a link identifier, and the like.
  • Optional operation 2 After receiving the set interactive triggering operation, generate an interactive instruction according to the information of the publisher of the displayed short video and the user information of the user of the mobile terminal, to perform interaction between the user and the publisher.
  • a user who is concerned about a short video may have the same hobby as the publisher of the short video, and may wish to be able to directly interact with the publisher of the short video, such as adding a friend or sending a message to each other.
  • a setting for interaction between the user and the publisher is provided, such as a “add as friend” button, etc., and when the setting is triggered, a corresponding interactive instruction is generated to help the user implement the interaction.
  • the application group may also set an interaction group for a specific video or for a certain type of video, and multiple users may interact in the group, such as sending a chat message, etc., and the interaction group may Includes short video publishers and/or short video viewers. Thereby, the user's interactive experience is further improved.
  • Optional operation 3 generating link information for the set target object in the short video, and displaying the link information in the short video.
  • the setting target object may be appropriately set by a person skilled in the art according to actual needs, which is not limited by the embodiment of the present invention.
  • the target object may be a food, an item, or the like that is available for purchase.
  • the target object may be a food, an item, or the like that is available for purchase.
  • a short video of a gourmet there is an introduction to the food or the store, and a corresponding link is provided for the user to purchase the gourmet product.
  • the link information is displayed by an augmented reality AR object, and/or the link information is displayed by a video frame image, and/or the link information is displayed by text, so as to facilitate user understanding and access, and improve User experience.
  • the short video recommendation when short video recommendation is performed, the short video recommendation is not simply based on the geographic location, but the logical area where the mobile terminal is located is determined according to the information of the mobile terminal, and then the short video corresponding to the logical area is recommended.
  • the logical area is used as the short video recommendation basis, which can effectively meet the user's needs, quickly locate the short video that the user is really interested in, and help the user quickly find the content that is really needed.
  • users can also interact or other access operations, greatly improving the user experience, and providing better display opportunities for short video publishers.
  • the short video processing method of this embodiment can be executed by any suitable mobile terminal having data processing capability, such as a tablet computer, a mobile phone, or the like.
  • FIG. 4 a flow chart of steps of a short video processing method according to a third embodiment of the present invention is shown.
  • This embodiment describes a short video processing method provided by an embodiment of the present invention from the perspective of interaction between a client, a server, and a recommendation system in the form of a specific example.
  • Step S302 Recording a short video and uploading and archiving.
  • Sub-step 1 The user uses the client-side shooting device to complete the short video shooting (the short video can be processed using the video editing tool); then the user uploads the short video to the short video uploading server through the client, and marks the short video shooting Geographic location, time, content tags, and more.
  • the client refers to the client software used by the mobile terminal, including but not limited to a mobile phone APP, a webpage, and the like.
  • Sub-step 2 The short video is sent to the auditing system for review by the short video uploading server.
  • Sub-step 3 The auditing system performs content review and label replenishment on short videos, such as checking whether the short video content is compliant, whether the location and tags are valid, and supplementing the short video tags.
  • Sub-step 4 After the auditing system passes the short video review, the short video uploading server classifies according to the logical area of the short video, and divides into one or more logical areas, such as a business circle, a tourist attraction, a concert scene, and the like.
  • the short video uploading server determines the logical area of the short video according to the geographical location of the short video. However, it is not limited thereto. In practical applications, the logical area of the short video may also be determined according to other information of the short video, such as name information, content information, and the like.
  • the auditing system can be set independently of the short video uploading server, or can be combined with the short video uploading server.
  • Sub-step 5 The short video uploading server sends the short video feature information, including the geographical location, logical area, content label, time, and heat, to the recommendation system, and generates a short video index for subsequent recommendation.
  • the recommendation system refers to a personalized information recommendation system that recommends information, products, and the like of interest to the user according to the information needs and interests of the user. Compared with the search engine, the recommendation system conducts personalized calculation by studying the user's interest preference, and the recommendation system discovers the user's interest points, thereby guiding the user to discover their own information needs.
  • the recommendation system can be set independently of the short video upload server or combined with the short video upload server.
  • Step S304 recommendation and delivery of the short video.
  • Sub-step 1 The user requests a short video by the client to the short video delivery server, where the request carries the location information of the client, such as the current geographical location information and/or the information of the logical area, the location information may be By positioning or manually specifying.
  • Sub-step 2 The short video delivery server sends the information of the client that sends the request and the location information of the client to the recommendation system.
  • Sub-step 3 The recommendation system generates a recommended short video list according to the location information of the client, and the historical interest, time, and heat corresponding to the user indicated by the information of the client, and the short video list is first sent to the short video delivery server.
  • Sub-step 4 The short video delivery server sends the short video list to the client; or, after processing the short video list according to the setting rule, a part of the short video list is sent to the client.
  • Sub-step 5 The client displays the short video in the short video list, and the client continuously collects the record that the user clicks to watch the short video, and selects an appropriate policy to report to the short video delivery server.
  • Sub-step 6 The short video delivery server collects information such as user interest and short video popularity, and feeds back to the recommendation system to continuously improve the accuracy of subsequent recommendations.
  • Step S306 Presenting a short video on the client, and socializing and navigating according to the short video.
  • the client can acquire and display the short video by referring to the manner described in the foregoing Embodiment 1 or Embodiment 2.
  • the client can present the short video in the recommended list recommended by the short video delivery server through a plurality of different display rules as described in the second embodiment.
  • each short video can be commented below to interact with the publisher; the publisher's information can be viewed, as well as other short videos posted by it; the publisher can be given Pay attention, like, reward, add friends, etc.
  • the short video is closely related to the logical area where the mobile terminal is located, enhancing the purpose and interaction of the user, and introducing more interesting and potential business models to meet the needs of different types of users.
  • merchants in the logical area can take short videos such as their own store environment and food production process, attract users in the logical area to understand their own stores and products, communicate with the service through comments, and directly guide the logic through the navigation function of the client.
  • Users in the area arrive at the store nearby; consumers can post their own travel, consumption and purchase process with their own introductions into short videos, and distribute them to users in the logical area to help users in the logical area understand goods and services.
  • the short video processing method of this embodiment can be executed by any suitable mobile terminal having data processing capability, such as a tablet computer, a mobile phone, or the like.
  • FIG. 7 there is shown a block diagram of a short video processing apparatus in accordance with a fourth embodiment of the present invention.
  • the short video processing apparatus of this embodiment includes: a determining module 402, configured to determine, according to information of the mobile terminal, a logical area where the mobile terminal is located; an obtaining module 404, configured to acquire at least one short video corresponding to the logical area; and display module 406 And for displaying some or all of the short videos in the at least one short video according to a setting rule.
  • the short video recommendation when short video recommendation is performed, the short video recommendation is not simply based on the geographic location, but the logical area where the mobile terminal is located is determined according to the information of the mobile terminal, and then the short video corresponding to the logical area is recommended.
  • the logical area is used as the short video recommendation basis, which can effectively meet the user's needs, quickly locate the short video that the user is really interested in, and help the user quickly find the content that is really needed.
  • FIG. 8 there is shown a block diagram of a short video processing apparatus in accordance with a fifth embodiment of the present invention.
  • the short video processing apparatus of this embodiment includes: a determining module 502, configured to determine, according to information of the mobile terminal, a logical area where the mobile terminal is located; an obtaining module 504, configured to acquire at least one short video corresponding to the logical area; and a display module 506 And for displaying some or all of the short videos in the at least one short video according to a setting rule.
  • the determining module 502 is configured to determine, according to the geographic location information of the mobile terminal, a logical area where the mobile terminal is located; and/or determine a logical area where the mobile terminal is located according to the information of the target object in the page displayed by the mobile terminal.
  • the logical area includes a geographic location range having a set functional attribute.
  • the short video comprises: a short video in which the shooting location is located in the logical area, and/or the video content includes a short video of a fixed object in the logical area.
  • the display module 506 includes: a first display sub-module 5062, configured to determine one or more short videos in the at least one short video that match a functional attribute of the logical area; The one or more short videos.
  • the display module 506 includes: a second display sub-module 5064, configured to display some or all of the short videos in the at least one short video according to user preference information of the user of the mobile terminal.
  • the display module 506 includes: a third display sub-module 5066, configured to display some or all of the short videos in the at least one short video according to the type of the short video.
  • the third display sub-module 5066 is configured to display some or all of the short videos of the at least one short video under the corresponding classification label according to the type of the short video.
  • the display module 506 includes: a fourth display sub-module 5068, configured to display part or all of the at least one short video in order from far to near according to the information of the short video and the location information of the mobile terminal. video.
  • the information of the short video includes information of a shooting position of the short video, and/or location information of a target object in the short video.
  • the short video processing device of this embodiment further includes: a navigation module 508, configured to display, according to the setting rule 506, some or all of the short videos in the at least one short video according to a setting rule, according to the current current of the mobile terminal The location information and the geographic location information of the target object in the short video are navigated.
  • a navigation module 508 configured to display, according to the setting rule 506, some or all of the short videos in the at least one short video according to a setting rule, according to the current current of the mobile terminal The location information and the geographic location information of the target object in the short video are navigated.
  • the geographic location information of the target object in the short video is determined according to the shooting location of the short video and/or the identifier of the target object in the short video.
  • the short video processing device of the embodiment further includes: an interaction module 510, configured to receive the setting after the display module 506 displays some or all of the short videos in the at least one short video according to the setting rule. After the interaction triggers the operation, an interaction instruction is generated according to the information of the publisher of the displayed short video and the user information of the user of the mobile terminal to perform interaction between the user and the publisher.
  • an interaction module 510 configured to receive the setting after the display module 506 displays some or all of the short videos in the at least one short video according to the setting rule. After the interaction triggers the operation, an interaction instruction is generated according to the information of the publisher of the displayed short video and the user information of the user of the mobile terminal to perform interaction between the user and the publisher.
  • the short video processing device of this embodiment further includes: a linking module 512, configured to: after the displaying module 506 displays some or all of the short videos in the at least one short video according to a setting rule, the short video The setting target object in the middle generates link information, and displays the link information in the short video.
  • a linking module 512 configured to: after the displaying module 506 displays some or all of the short videos in the at least one short video according to a setting rule, the short video The setting target object in the middle generates link information, and displays the link information in the short video.
  • the link information is displayed by an AR object, and/or the link information is displayed by a video frame image, and/or the link information is displayed by text.
  • the short video processing device of this embodiment is used to implement the corresponding short video processing method in the foregoing multiple method embodiments, and has the beneficial effects of the corresponding method embodiments, and details are not described herein again.
  • FIG. 9 a schematic structural diagram of a mobile terminal according to Embodiment 6 of the present invention is shown.
  • the specific embodiment of the present invention does not limit the specific implementation of the mobile terminal.
  • the mobile terminal can include a processor 602, a communications interface 604, a memory 606, and a communications bus 608.
  • Processor 602, communication interface 604, and memory 606 complete communication with one another via communication bus 608.
  • the communication interface 604 is configured to communicate with other terminal devices or servers.
  • the processor 602 is configured to execute the program 610. Specifically, the related steps in the foregoing short video processing method embodiment may be performed.
  • program 610 can include program code, the program code including computer operating instructions.
  • the processor 602 may be a central processing unit CPU, or an Application Specific Integrated Circuit (ASIC), or one or more integrated circuits configured to implement embodiments of the present invention.
  • the one or more processors included in the terminal device may be the same type of processor, such as one or more CPUs; or may be different types of processors, such as one or more CPUs and one or more ASICs.
  • the memory 606 is configured to store the program 610.
  • Memory 606 may include high speed RAM memory and may also include non-volatile memory, such as at least one disk memory.
  • the program 610 may be specifically configured to: the processor 602: determine, according to information of the mobile terminal, a logical area where the mobile terminal is located; acquire at least one short video corresponding to the logical area; and display the at least one short video according to a setting rule Some or all of the short videos in .
  • the program 610 is further configured to: when determining, according to the information about the mobile terminal, the processor 602, determining, according to the geographic location information of the mobile terminal, the logical area where the mobile terminal is located; And/or determining a logical area in which the mobile terminal is located according to information of the target object in the page displayed by the mobile terminal.
  • the logical area includes a geographic location range having a set functional attribute.
  • the short video includes: a short video in which the shooting location is located in the logical area, and/or the video content includes a short video of a fixed object in the logical area.
  • the program 610 is further configured to: when the processor 602 displays some or all of the short videos in the at least one short video according to a setting rule, determine the at least one short video, and One or more short videos whose functional attributes match the logical area; the one or more short videos are displayed according to a set rule.
  • the program 610 is further configured to: when the processor 602 displays some or all of the short videos in the at least one short video according to a setting rule, according to user preference information of the user of the mobile terminal, Showing some or all of the short videos in the at least one short video.
  • the program 610 is further configured to: when the processor 602 displays some or all of the short videos in the at least one short video according to a setting rule, according to the type of the short video, the at least Some or all of the short video categories in a short video.
  • the program 610 is further configured to: when the processor 602 displays some or all of the short video in the at least one short video according to the type of the short video, according to the type of the short video, Displaying some or all of the short videos in the at least one short video under the corresponding category label.
  • the program 610 is further configured to: when the processor 602 displays some or all of the short videos in the at least one short video according to the setting rule, according to the information of the short video and the location of the mobile terminal Information, showing some or all of the short videos in the at least one short video in order from far to near.
  • the information of the short video includes information of a shooting position of the short video, and/or location information of a target object in the short video.
  • the program 610 is further configured to: after the processor 602 displays some or all of the short videos in the at least one short video according to the setting rule, according to the current geographic location information and location of the mobile terminal. The geographic location information of the target object in the short video is navigated.
  • the geographic location information of the target object in the short video is determined according to the shooting location of the short video and/or the identifier of the target object in the short video.
  • the program 610 is further configured to: after the processor 602 displays some or all of the short videos in the at least one short video according to the setting rule, after receiving the set interactive triggering operation And generating an interaction instruction according to the information of the publisher of the short video displayed and the user information of the user of the mobile terminal to perform interaction between the user and the publisher.
  • the program 610 is further configured to enable the processor 602 to set a target in the short video after displaying some or all of the short videos in the at least one short video according to a setting rule.
  • the object generates link information and displays the link information in the short video.
  • the link information is displayed by an AR object, and/or the link information is displayed by a video frame image, and/or the link information is displayed by text.
  • the short video recommendation is not simply based on the geographic location, but the logical region where the mobile terminal is located is determined according to the information of the mobile terminal, and then the logical region corresponding to the logical region is recommended.
  • Short video when the user is in a certain location, he is more interested in the short video of the related function of the logical area where the location is located. For example, when the user is in a certain attraction, he is more willing to watch the short related to the attraction. Video; when a user is in a business district, they are more interested in the information in the business district, and so on. Therefore, in the solution provided by the embodiment of the present invention, the logical area is used as a short video recommendation basis to effectively meet the user's needs, quickly locate a short video that the user is really interested in, and help the user quickly find the content that is really needed.
  • the above method according to an embodiment of the present invention may be implemented in hardware, firmware, or implemented as software or computer code that may be stored in a recording medium such as a CD ROM, a RAM, a floppy disk, a hard disk, or a magneto-optical disk, or implemented by
  • the network downloads computer code originally stored in a remote recording medium or non-transitory machine readable medium and stored in a local recording medium so that the methods described herein can be stored using a general purpose computer, a dedicated processor or programmable
  • Such software processing on a recording medium of dedicated hardware such as an ASIC or an FPGA.
  • a computer, processor, microprocessor controller or programmable hardware includes storage components (eg, RAM, ROM, flash memory, etc.) that can store or receive software or computer code, when the software or computer code is The short video processing method described herein is implemented when the processor or hardware accesses and executes. Moreover, when a general purpose computer accesses code for implementing the short video processing method shown herein, execution of the code converts the general purpose computer into a special purpose computer for executing the short video processing method shown herein.

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Abstract

本发明实施例提供了一种短视频处理方法、装置及移动终端，其中，所述短视频处理方法包括：根据移动终端的信息确定所述移动终端所在的逻辑区域；获取所述逻辑区域对应的至少一个短视频；按照设定规则展示所述至少一个短视频中的部分或全部短视频。通过本发明实施例，可以有效满足用户需求，快速定位用户真正感兴趣的短视频，帮助用户快速找到真正需要的内容。

Description

短视频处理方法、装置及移动终端
本申请要求2018年04月03日递交的申请号为201810288275.8、发明名称为“短视频处理方法、装置及移动终端”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明实施例涉及数据处理技术领域，尤其涉及一种短视频处理方法、装置及移动终端。
背景技术
随着通信技术的发展，人们越来越多地使用移动终端进行娱乐和交互。其中，短视频的生产速度高速发展，每天都会有大量的短视频上传和发布出来。人们通过移动终端中相应的应用可浏览发布的短视频，了解感兴趣的人或事或物。
为适应不同用户的爱好和需求，很多短视频应用中对发布的短视频进行分类，如，分为娱乐类、综艺类、搞笑类等等多个类目。但是，目前大部分的短视频都是基于内容进行分类，并且各大短视频站点内容趋于同质化，导致一方面用户对简单的内容分类逐渐疲劳，另一方面用户也不能快速便捷地找到真正需要的内容。
因此，如何有效满足用户需求，快速定位短视频，以帮助用户找到真正需要的内容，成为亟待解决的问题。
发明内容
有鉴于此，本发明实施例提供一种短视频处理方法、装置及移动终端，以解决如何帮助用户快速定位短视频的问题。
根据本发明实施例的第一方面，提供了一种短视频处理方法，包括：根据移动终端的信息确定所述移动终端所在的逻辑区域；获取所述逻辑区域对应的至少一个短视频；按照设定规则展示所述至少一个短视频中的部分或全部短视频。
根据本发明实施例的第二方面，提供了一种短视频处理装置，包括：确定模块，用于根据移动终端的信息确定所述移动终端所在的逻辑区域；获取模块，用于获取所述逻辑区域对应的至少一个短视频；展示模块，用于按照设定规则展示所述至少一个短视频中的部分或全部短视频。
根据本发明实施例的第三方面，提供了一种移动终端，包括：处理器、存储器、通信接口和通信总线，所述处理器、所述存储器和所述通信接口通过所述通信总线完成相互间的通信；所述存储器用于存放至少一可执行指令，所述可执行指令使所述处理器执行如第一方面所述的短视频处理载方法对应的操作。
根据本发明实施例提供的短视频处理方案，在进行短视频推荐时，并不是简单地以地理位置为依据进行短视频推荐，而是根据移动终端的信息确定其所在的逻辑区域，进而推荐与该逻辑区域对应的短视频。其中，逻辑区域为具有一定功能属性的地理范围，如，商区、景点、演唱会现场等等。这是因为，经发明人研究发现，用户处于某一位置时，会对与该位置所在的逻辑区域的相关功能的短视频更感兴趣，例如，用户处于某一景点时，更愿意观看与该景点有关的短视频；用户处于某一商区时，会对该商区内的信息更感兴趣，等等。因此，本发明实施例提供的方案中，以逻辑区域为短视频推荐依据，可以有效满足用户需求，快速定位用户真正感兴趣的短视频，帮助用户快速找到真正需要的内容。
附图说明
为了更清楚地说明本发明实施例或现有技术中的技术方案，下面将对实施例或现有技术描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图仅仅是本发明实施例中记载的一些实施例，对于本领域普通技术人员来讲，还可以根据这些附图获得其他的附图。
图1为根据本发明实施例一的一种短视频处理方法的步骤流程图；
图2为图1所示实施例中的一种逻辑区域的示意图；
图3为根据本发明实施例二的一种短视频处理方法的步骤流程图；
图4为根据本发明实施例三的一种短视频处理方法的步骤流程图；
图5为图4所示实施例中的一种短视频上报的交互示意图；
图6为图4所示实施例中的一种短视频推荐的交互示意图；
图7为根据本发明实施例四的一种短视频处理装置的结构框图；
图8为根据本发明实施例五的一种短视频处理装置的结构框图；
图9为根据本发明实施例六的一种移动终端的结构示意图。
具体实施方式
为了使本领域的人员更好地理解本发明实施例中的技术方案，下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅是本发明实施例一部分实施例，而不是全部的实施例。基于本发明实施例中的实施例，本领域普通技术人员所获得的所有其他实施例，都应当属于本发明实施例保护的范围。
下面结合本发明实施例附图进一步说明本发明实施例具体实现。
实施例一
参照图1，示出了根据本发明实施例一的一种短视频处理方法的步骤流程图。
本实施例的短视频处理方法包括以下步骤：
步骤S102：根据移动终端的信息确定移动终端所在的逻辑区域。
其中，所述逻辑区域为具有设定功能属性的地理位置范围，功能属性的具体种类可以由本领域技术人员根据实际需求适当设定，本发明实施例对此不作限制，如，商区、美食区、购物区、景点、演唱会现场、餐馆等等。对于一个逻辑区域，并不要求其中的所有对象都具有相同的功能属性，例如，商区中除主要包括写字楼外，还可以有餐馆等。一种逻辑区域的示意图如图2所示，图2中示出了两个逻辑区域，即“西直门”商区和“故宫”景点的逻辑区域。从图2中可见，逻辑区域可以具有不规则或规则边界，每个逻辑区域表示一定的地理范围，该地理范围具有相应的功能属性，如，“西直门”商区的功能属性为商业写字楼，“故宫”景点的功能属性为旅游景点。
本实施例中，移动终端的信息不限于移动终端的当前地理位置的信息，也可以是移动终端当前页面中展示的目标对象的信息，例如，移动终端当前页面中展示的某一餐馆的图像或文字介绍等。也即，根据移动终端的信息确定的逻辑区域可能是移动终端当前所处的逻辑区域，也可能是移动终端的用户当前感兴趣的逻辑区域。
步骤S104：获取所述逻辑区域对应的至少一个短视频。
对于某一逻辑区域，其一般对应有一个或多个短视频，例如，多个美食主播曾经就某一餐馆拍摄过多个短视频，则该多个短视频均可认为是与该逻辑区域对应的短视频。又例如，多个用户曾经就某一商区的不同商家拍摄过多个短视频，则该多个短视频均可认为是与该商区对应的短视频。
本发明实施例中，短视频不限于常规意义上的较短拍摄时长的短视频，也可以是对长视频中的某一部分进行截取后获得的短视频。
步骤S106：按照设定规则展示至少一个短视频中的部分或全部短视频。
其中，设定规则可以由本领域技术人员根据实际需求适当设置，本发明实施例对此不作限制。例如，可以是随机展示，可以是根据用户偏好展示，也可以是根据短视频的内容类型进行展示，等等。
通过本实施例，在进行短视频推荐时，并不是简单地以地理位置为依据进行短视频推荐，而是根据移动终端的信息确定其所在的逻辑区域，进而推荐与该逻辑区域对应的短视频。经发明人研究发现，用户处于某一位置时，会对与该位置所在的逻辑区域的相关功能的短视频更感兴趣，例如，用户处于某一景点时，更愿意观看与该景点有关的短视频；用户处于某一商区时，会对该商区内的信息更感兴趣，等等。因此，本发明实施例提供的方案中，以逻辑区域为短视频推荐依据，可以有效满足用户需求，快速定位用户真正感兴趣的短视频，帮助用户快速找到真正需要的内容。
本实施例的短视频处理方法可以由任意适当的具有数据处理能力的移动终端执行，如平板电脑、手机等。
实施例二
参照图3，示出了根据本发明实施例二的一种短视频处理方法的步骤流程图。
本实施例的短视频处理方法包括以下步骤：
步骤S202：根据移动终端的信息确定移动终端所在的逻辑区域。
其中，所述逻辑区域包括具有设定功能属性的地理位置范围，一种逻辑区域的示意如图2所示。
移动终端的信息可能是移动终端的地理位置信息，也可能是移动终端显示的目标对象的信息。因此，可行地，可以根据移动终端的地理位置信息，确定移动终端所在的逻辑区域；和/或，根据移动终端展示的页面中的目标对象的信息，确定移动终端所在的逻辑区域。其中，目标对象的信息包括但不限于：标识信息、内容信息、链接信息等。通过地理位置信息确定逻辑区域，可以使得逻辑区域确定更为准确；通过目标对象的信息确定逻辑区域可以及时地了解用户意图，快速地提供短视频。
例如，移动终端当前处于北纬39度54分、东经116度23分的位置，则可以确定移动终端当前处于如图2中所示的“故宫”景点的逻辑区域。再例如，当用户当前正通过移动终端中的某个介绍景点的APP查看“故宫”的介绍或图片，则也可以认为移动终端当前处于如图2中所示的“故宫”景点的逻辑区域。其中，移动终端展示的页面可以包 括各种APP的页面，如，导航APP、购物APP、浏览器APP、推荐APP，等等。页面中的目标对象包括但不限于图片、视频、文字、音频等。
步骤S204：获取所述逻辑区域对应的至少一个短视频。
其中，所述短视频包括：拍摄位置位于所述逻辑区域内的短视频，和/或，视频内容包括所述逻辑区域中的固定对象的短视频。
通常来说，拍摄位置位于所述逻辑区域内的短视频的拍摄内容多与该逻辑区域内的对象有关，例如，拍摄位置在故宫的短视频多与故宫内的风景或相关设置有关，也即与所述逻辑区域的关联比较密切。而视频内容包括所述逻辑区域中的固定对象的短视频则更与该逻辑区域与较为密切的关系，该固定对象固定位于该逻辑区域中，属于该逻辑区域的一部分，例如，视频内容为某一商区中的某个固定商家、某个建筑、某个雕塑等等。这些短视频因与用户位置密切相关，成为用户想要观看的内容的可能性要远大于其它区域，或者说，远大于使用传统方式确定的位置附近的短视频。
步骤S206：按照设定规则展示所述至少一个短视频中的部分或全部短视频。
在展示逻辑区域对应的短视频时，可以采用多种不同的方式进行展示，包括：
第一种方式：确定所述至少一个短视频中，与所述逻辑区域的功能属性相匹配的一个或多个(两个及两个以上)短视频；按照设定规则展示所述一个或多个短视频。其中，设定规则可以由本领域技术人员根据实际情况适当设置，如，按照距离远近、按照点击率、按照发布时间等等。展示与逻辑区域的功能属性相匹配的短视频，是基于用户在某一个逻辑区域时，关注该逻辑区域功能的可能性远大于其它可能性。例如，当用户处于“故宫”景点的逻辑区域时，展示与“故宫”的旅游视频或风景介绍视频等；再例如，当用于处于某一商区时，展示该商区中的商业建筑或商户的视频等。
第二种方式：根据移动终端的用户的用户偏好信息，展示所述至少一个短视频中的部分或全部短视频。用户偏好信息表征了用户的喜好和习惯，例如，即使在“故宫”景点，用户也可能对该景点内的美食更感兴趣。基于此，本方式根据用户偏好信息展示短视频，本方式中的短视频不仅包括与逻辑区域的功能属性相匹配的短视频，还包括该逻辑区域内的其它短视频。或者说，本方式中的短视频可以包括所述逻辑区域内的所有短视频。
第三种方式：根据短视频的类型，将所述至少一个短视频中的部分或全部短视频分类展示。本方式中，可以根据短视频的信息，如短视频的标识信息、名称信息、或者内容信息等，为短视频分类，例如，分为美食类、购物类、区域介绍类等等，按照类型展 示短视频。可选地，可以根据短视频的类型，将所述至少一个短视频中的部分或全部短视频展示在对应的分类标签下，以便于用户浏览和查看。
第四种方式：根据短视频的信息和移动终端的位置信息，按照从远到近的顺序展示所述至少一个短视频中的部分或全部短视频。其中，所述短视频的信息包括所述短视频的拍摄位置的信息，和/或，所述短视频中的目标对象的位置信息。也即，以用户当前所处的地理位置为中心点，根据短视频的位置由近及远地进行展示。采用这种方式，用户可以方便快捷地关注附近的人或事或物。
但不限于上述方式，在实际应用中，本领域技术人员还可以根据实际需求设置其它适当方式，以实现短视频的有效展示和关注。
步骤S208：基于展示的短视频进行操作。
本步骤为可选步骤，基于展示的短视频，可选地，还可以进行以下操作中的一种或多种，以提升用户体验。
可选操作一：根据移动终端的当前地理位置信息和短视频中的目标对象的地理位置信息进行导航。
用户在观看短视频的同时，很可能希望到短视频中介绍的地方亲身体验。基于此，可以根据移动终端的当前地理位置信息和短视频中的目标对象的地理位置信息，调用相应的导航控件或第三方导航应用进行导航，以为用户提供方向指引。
其中，所述短视频中的目标对象的地理位置信息可以根据所述短视频的拍摄位置和/或所述短视频中的目标对象的标识确定。所述目标对象的标识包括但不限于名称标识、链接标识等。
可选操作二:在接收到设定的交互触发操作后，根据展示的短视频的发布者的信息和移动终端的用户的用户信息生成交互指令，以进行用户和发布者的交互。
一般来说，关注某一短视频的用户可能与该短视频的发布者具有相同的爱好，可能希望能够与该短视频的发布者直接进行交互，如加为好友或者互发消息等。基于此，本方式中提供了用于用户和发布者进行交互的设置，如“加为好友”按钮等，该设置被触发后会生成相应的交互指令，以帮助用户实现交互。
但不限于此，可选地，应用中还可以设置针对某一具体视频或针对某一类型视频的交互群，多个用户可在该群中进行交互，如发聊天消息等，交互群中可以包括短视频发布者和/或短视频观看者。由此，进一步提升了用户的交互体验。
可选操作三：为所述短视频中的设定目标对象生成链接信息，并在所述短视频中显 示所述链接信息。
其中，设定目标对象可以由本领域技术人员根据实际需求适当设置，本发明实施例对此不作限制。例如，设定目标对象可以是食品、物品等可供购买的对象。如，在某一美食短视频中，既有对该美食或店铺的介绍，还提供相应的链接以便用户购买其中的美食商品。
可选地，所述链接信息通过增强现实AR对象进行展示，和/或，所述链接信息通过视频帧图像展示，和/或，所述链接信息通过文字展示，以方便用户了解和访问，提升用户使用体验。
通过本实施例，在进行短视频推荐时，并不是简单地以地理位置为依据进行短视频推荐，而是根据移动终端的信息确定其所在的逻辑区域，进而推荐与该逻辑区域对应的短视频。经发明人研究发现，用户处于某一位置时，会对与该位置所在的逻辑区域的相关功能的短视频更感兴趣，例如，用户处于某一景点时，更愿意观看与该景点有关的短视频；用户处于某一商区时，会对该商区内的信息更感兴趣，等等。因此，本发明实施例提供的方案中，以逻辑区域为短视频推荐依据，可以有效满足用户需求，快速定位用户真正感兴趣的短视频，帮助用户快速找到真正需要的内容。
此外，基于展示的短视频，用户之间还可以进行交互或其它访问操作，极大地提升了用户使用体验，也为短视频发布者提供了更好的展示机会。
本实施例的短视频处理方法可以由任意适当的具有数据处理能力的移动终端执行，如平板电脑、手机等。
实施例三
参照图4，示出了根据本发明实施例三的一种短视频处理方法的步骤流程图。
本实施例以一个具体实例的形式，从客户端、服务器和推荐系统交互的角度对本发明实施例提供的短视频处理方法进行说明。
本实施例的短视频处理方法包括以下步骤：
步骤S302：录制短视频，并上传和归档。
在实现本步骤时，如图5所示，可以包括以下子步骤：
子步骤1：用户使用客户端拍摄设备完成短视频的拍摄(对拍摄的短视频可以使用视频编辑工具进行加工)；然后用户通过客户端上传短视频至短视频上传服务器，并且标注好短视频拍摄的地理位置、时间、内容标签等信息。
本实施例中，客户端是指移动终端使用的客户端软件，包括但不限于手机APP、网页等形式。
子步骤2：短视频经短视频上传服务器发送给审核系统进行审核。
子步骤3：审核系统对短视频进行内容审核和标签补充，如，检查短视频内容是否合规，位置和标签是否有效，同时可以对短视频的标签进行补充。
子步骤4：在审核系统对短视频审核通过后，短视频上传服务器根据短视频的逻辑区域进行归类，划分到一个或多个逻辑区域，如：商圈、旅游景点、演唱会现场等。
本实施例中，短视频上传服务器根据短视频的拍摄的地理位置，确定短视频的逻辑区域。但不限于此，在实际应用中，还可以根据短视频的其它信息，如名称信息、内容信息等确定短视频的逻辑区域。其中，审核系统可以独立于短视频上传服务器进行设置，也可以与短视频上传服务器合并设置。
子步骤5：短视频上传服务器将短视频的特征信息，包含：拍摄的地理位置、逻辑区域、内容标签、时间、热度等信息发送给推荐系统，生成短视频索引，供后续推荐使用。
本实施例中，推荐系统指根据用户的信息需求、兴趣等，将用户感兴趣的信息、产品等推荐给用户的个性化信息推荐系统。与搜索引擎相比，推荐系统通过研究用户的兴趣偏好，进行个性化计算，由推荐系统发现用户的兴趣点，从而引导用户发现自己的信息需求。其中，推荐系统可以独立于短视频上传服务器进行设置，也可以与短视频上传服务器合并设置。
步骤S304：短视频的推荐和下发。
在实现本步骤时，如图6所示，可以包括以下子步骤：
子步骤1：用户通过客户端向短视频下发服务器请求短视频，其中，该请求中携带有客户端的位置信息，如当前地理位置信息和/或所处逻辑区域的信息等，该位置信息可以通过定位或者手工指定。
子步骤2：短视频下发服务器将发送请求的客户端的信息和客户端的位置信息发送给推荐系统。
子步骤3：推荐系统根据客户端的位置信息，结合客户端的信息指示的用户对应的历史兴趣、时间、热度等维度，生成推荐的短视频列表，该短视频列表首先发送给短视频下发服务器。
子步骤4：短视频下发服务器将该短视频列表下发给客户端；或者，按照设定规则 对该短视频列表进行处理后，将其中的一部分短视频列表下发给客户端。
子步骤5：客户端展示短视频列表中的短视频，并且，客户端不断收集用户点击观看短视频的记录，并选择合适的策略上报给短视频下发服务器。
子步骤6：短视频下发服务器统计用户兴趣和短视频热度等信息，并反馈给推荐系统，以不断完善后续推荐的准确性。
步骤S306：在客户端呈现短视频，根据短视频进行社交和导航。
基于上述步骤S302和S304，客户端可以参照前述实施例一或实施例二中所述的方式，获取并展示短视频。在展示时，客户端可以通过如实施例二中所述的多种不同展示规则对短视频下发服务器推荐的推荐列表中的短视频进行呈现展示。
基于展示的短视频，还可以进行进一步的操作，包括但不限于：
基于展示的短视频，可以进行用户之间的交互，例如，每个短视频下面可以追加评论，与发布者产生互动；可以查看发布者的信息，以及其发布的其他短视频；可以给发布者关注、点赞、打赏、互加好友等。
基于展示的短视频，还可以进行导航，例如，导航到短视频的拍摄地，每个短视频下会显示其拍摄地点，点击导航按钮，可以调起地图控件，显示从用户当前地点到短视频拍摄地点的导航路线，等等。
通过本实施例，将短视频与移动终端所处的逻辑区域紧密联系起来，增强用户的目的性和互动性，引入更多的趣味性和潜在的商业模式，满足不同类型用户的需求。例如，逻辑区域内的商家可以拍摄自己店内环境，美食生产过程等短视频，吸引处于逻辑区域内的用户了解自己的店铺和商品，通过评论沟通服务情况，并且可以通过客户端的导航功能直接引导逻辑区域内的用户就近到达店内；消费者用户可以将自己的旅游、消费和购买过程加上自己的介绍拍摄成短视频，向逻辑区域内的用户发布，帮助逻辑区域内的用户了解商品和服务，通过评论交流心得体验，并且汇聚人气，收获其他用户的点赞和打赏；对于重大赛事、演唱会、展会等大型活动现场，或者重要的节日，如春节、少数民族的节日现场等，用户也可以拍摄现场精彩瞬间的短视频，分享现场气氛和心情等，通过评论形成当前所处逻辑区域内的热门话题，收集人气；对于想了解旅游景点，商家信息的用户，可以通过逻辑区域轻易检索到区域内的商家和其他消费者用户的介绍短视频，能更快速地了解景点、商家的真实情况等；对于一些对某个地方或景点的人文风俗感兴趣的用户，可以该地方或景点的逻辑区域筛选出感兴趣的短视频，和其他用户一起分享和体验当地的风俗节日，产生文化交流和结交圈子朋友。
可见，通过本实施例，既实现了短视频的有效展示，还进一步扩展了短视频的应用和交互方式。
本实施例的短视频处理方法可以由任意适当的具有数据处理能力的移动终端执行，如平板电脑、手机等。
实施例四
参照图7，示出了根据本发明实施例四的一种短视频处理装置的结构框图。
本实施例的短视频处理装置包括：确定模块402，用于根据移动终端的信息确定移动终端所在的逻辑区域；获取模块404，用于获取所述逻辑区域对应的至少一个短视频；展示模块406，用于按照设定规则展示所述至少一个短视频中的部分或全部短视频。
通过本实施例，在进行短视频推荐时，并不是简单地以地理位置为依据进行短视频推荐，而是根据移动终端的信息确定其所在的逻辑区域，进而推荐与该逻辑区域对应的短视频。经发明人研究发现，用户处于某一位置时，会对与该位置所在的逻辑区域的相关功能的短视频更感兴趣，例如，用户处于某一景点时，更愿意观看与该景点有关的短视频；用户处于某一商区时，会对该商区内的信息更感兴趣，等等。因此，本发明实施例提供的方案中，以逻辑区域为短视频推荐依据，可以有效满足用户需求，快速定位用户真正感兴趣的短视频，帮助用户快速找到真正需要的内容。
实施例五
参照图8，示出了根据本发明实施例五的一种短视频处理装置的结构框图。
本实施例的短视频处理装置包括：确定模块502，用于根据移动终端的信息确定移动终端所在的逻辑区域；获取模块504，用于获取所述逻辑区域对应的至少一个短视频；展示模块506，用于按照设定规则展示所述至少一个短视频中的部分或全部短视频。
可选地，确定模块502用于根据移动终端的地理位置信息，确定移动终端所在的逻辑区域；和/或，根据移动终端展示的页面中的目标对象的信息，确定移动终端所在的逻辑区域。
可选地，所述逻辑区域包括具有设定功能属性的地理位置范围。
可选地，所述短视频包括：拍摄位置位于所述逻辑区域内的短视频，和/或，视频内容包括所述逻辑区域中的固定对象的短视频。
可选地，展示模块506包括：第一展示子模块5062，用于确定所述至少一个短视频中，与所述逻辑区域的功能属性相匹配的一个或多个短视频；按照设定规则展示所述一个或多个短视频。
可选地，展示模块506包括：第二展示子模块5064，用于根据移动终端的用户的用户偏好信息，展示所述至少一个短视频中的部分或全部短视频。
可选地，展示模块506包括：第三展示子模块5066，用于根据短视频的类型，将所述至少一个短视频中的部分或全部短视频分类展示。
可选地，第三展示子模块5066用于根据短视频的类型，将所述至少一个短视频中的部分或全部短视频展示在对应的分类标签下。
可选地，展示模块506包括：第四展示子模块5068，用于根据短视频的信息和移动终端的位置信息，按照从远到近的顺序展示所述至少一个短视频中的部分或全部短视频。
可选地，所述短视频的信息包括所述短视频的拍摄位置的信息，和/或，所述短视频中的目标对象的位置信息。
可选地，本实施例的短视频处理装置还包括：导航模块508，用于在展示模块506按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，根据移动终端的当前地理位置信息和短视频中的目标对象的地理位置信息进行导航。
可选地，所述短视频中的目标对象的地理位置信息根据所述短视频的拍摄位置和/或所述短视频中的目标对象的标识确定。
可选地，本实施例的短视频处理装置还包括：交互模块510，用于在展示模块506按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，在接收到设定的交互触发操作后，根据展示的短视频的发布者的信息和移动终端的用户的用户信息生成交互指令，以进行所述用户和所述发布者的交互。
可选地，本实施例的短视频处理装置还包括：链接模块512，用于在展示模块506按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，为所述短视频中的设定目标对象生成链接信息，并在所述短视频中显示所述链接信息。
可选地，所述链接信息通过AR对象进行展示，和/或，所述链接信息通过视频帧图像展示，和/或，所述链接信息通过文字展示。
本实施例的短视频处理装置用于实现前述多个方法实施例中相应的短视频处理方法，并具有相应的方法实施例的有益效果，在此不再赘述。
实施例六
参照图9，示出了根据本发明实施例六的一种移动终端的结构示意图，本发明具体实施例并不对移动终端的具体实现做限定。
如图9所示，该移动终端可以包括：处理器(processor)602、通信接口(Communications Interface)604、存储器(memory)606、以及通信总线608。
其中：
处理器602、通信接口604、以及存储器606通过通信总线608完成相互间的通信。
通信接口604，用于与其它终端设备或服务器进行通信。
处理器602，用于执行程序610，具体可以执行上述短视频处理方法实施例中的相关步骤。
具体地，程序610可以包括程序代码，该程序代码包括计算机操作指令。
处理器602可能是中央处理器CPU，或者是特定集成电路ASIC(Application Specific Integrated Circuit)，或者是被配置成实施本发明实施例的一个或多个集成电路。终端设备包括的一个或多个处理器，可以是同一类型的处理器，如一个或多个CPU；也可以是不同类型的处理器，如一个或多个CPU以及一个或多个ASIC。
存储器606，用于存放程序610。存储器606可能包含高速RAM存储器，也可能还包括非易失性存储器(non-volatile memory)，例如至少一个磁盘存储器。
程序610具体可以用于使得处理器602执行以下操作：根据移动终端的信息确定移动终端所在的逻辑区域；获取所述逻辑区域对应的至少一个短视频；按照设定规则展示所述至少一个短视频中的部分或全部短视频。
在一种可选的实施方式中，程序610还用于使得处理器602在根据移动终端的信息确定移动终端所在的逻辑区域时，根据移动终端的地理位置信息，确定移动终端所在的逻辑区域；和/或，根据移动终端展示的页面中的目标对象的信息，确定移动终端所在的逻辑区域。
在一种可选的实施方式中，所述逻辑区域包括具有设定功能属性的地理位置范围。
在一种可选的实施方式中，所述短视频包括：拍摄位置位于所述逻辑区域内的短视频，和/或，视频内容包括所述逻辑区域中的固定对象的短视频。
在一种可选的实施方式中，程序610还用于使得处理器602在按照设定规则展示所述至少一个短视频中的部分或全部短视频时，确定所述至少一个短视频中，与所述逻辑区域的功能属性相匹配的一个或多个短视频；按照设定规则展示所述一个或多个短视频。
在一种可选的实施方式中，程序610还用于使得处理器602在按照设定规则展示所述至少一个短视频中的部分或全部短视频时，根据移动终端的用户的用户偏好信息，展示所述至少一个短视频中的部分或全部短视频。
在一种可选的实施方式中，程序610还用于使得处理器602在按照设定规则展示所述至少一个短视频中的部分或全部短视频时，根据短视频的类型，将所述至少一个短视频中的部分或全部短视频分类展示。
在一种可选的实施方式中，程序610还用于使得处理器602在根据短视频的类型，将所述至少一个短视频中的部分或全部短视频分类展示时，根据短视频的类型，将所述至少一个短视频中的部分或全部短视频展示在对应的分类标签下。
在一种可选的实施方式中，程序610还用于使得处理器602在按照设定规则展示所述至少一个短视频中的部分或全部短视频时，根据短视频的信息和移动终端的位置信息，按照从远到近的顺序展示所述至少一个短视频中的部分或全部短视频。
在一种可选的实施方式中，所述短视频的信息包括所述短视频的拍摄位置的信息，和/或，所述短视频中的目标对象的位置信息。
在一种可选的实施方式中，程序610还用于使得处理器602在按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，根据移动终端的当前地理位置信息和所述短视频中的目标对象的地理位置信息进行导航。
在一种可选的实施方式中，所述短视频中的目标对象的地理位置信息根据所述短视频的拍摄位置和/或所述短视频中的目标对象的标识确定。
在一种可选的实施方式中，程序610还用于使得处理器602在按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，在接收到设定的交互触发操作后，根据展示的所述短视频的发布者的信息和移动终端的用户的用户信息生成交互指令，以进行所述用户和所述发布者的交互。
在一种可选的实施方式中，程序610还用于使得处理器602在按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，为所述短视频中的设定目标对象生成链接信息，并在所述短视频中显示所述链接信息。
在一种可选的实施方式中，所述链接信息通过AR对象进行展示，和/或，所述链接信息通过视频帧图像展示，和/或，所述链接信息通过文字展示。
程序610中各步骤的具体实现可以参见上述短视频处理方法实施例中的相应步骤和单元中对应的描述，在此不赘述。所属领域的技术人员可以清楚地了解到，为描述的方 便和简洁，上述描述的设备和模块的具体工作过程，可以参考前述方法实施例中的对应过程描述，在此不再赘述。
通过本实施例的移动终端，在进行短视频推荐时，并不是简单地以地理位置为依据进行短视频推荐，而是根据移动终端的信息确定其所在的逻辑区域，进而推荐与该逻辑区域对应的短视频。经发明人研究发现，用户处于某一位置时，会对与该位置所在的逻辑区域的相关功能的短视频更感兴趣，例如，用户处于某一景点时，更愿意观看与该景点有关的短视频；用户处于某一商区时，会对该商区内的信息更感兴趣，等等。因此，本发明实施例提供的方案中，以逻辑区域为短视频推荐依据，以有效满足用户需求，快速定位用户真正感兴趣的短视频，帮助用户快速找到真正需要的内容。
需要指出，根据实施的需要，可将本发明实施例中描述的各个部件/步骤拆分为更多部件/步骤，也可将两个或多个部件/步骤或者部件/步骤的部分操作组合成新的部件/步骤，以实现本发明实施例的目的。
上述根据本发明实施例的方法可在硬件、固件中实现，或者被实现为可存储在记录介质(诸如CD ROM、RAM、软盘、硬盘或磁光盘)中的软件或计算机代码，或者被实现通过网络下载的原始存储在远程记录介质或非暂时机器可读介质中并将被存储在本地记录介质中的计算机代码，从而在此描述的方法可被存储在使用通用计算机、专用处理器或者可编程或专用硬件(诸如ASIC或FPGA)的记录介质上的这样的软件处理。可以理解，计算机、处理器、微处理器控制器或可编程硬件包括可存储或接收软件或计算机代码的存储组件(例如，RAM、ROM、闪存等)，当所述软件或计算机代码被计算机、处理器或硬件访问且执行时，实现在此描述的短视频处理方法。此外，当通用计算机访问用于实现在此示出的短视频处理方法的代码时，代码的执行将通用计算机转换为用于执行在此示出的短视频处理方法的专用计算机。
本领域普通技术人员可以意识到，结合本文中所公开的实施例描述的各示例的单元及方法步骤，能够以电子硬件、或者计算机软件和电子硬件的结合来实现。这些功能究竟以硬件还是软件方式来执行，取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能，但是这种实现不应认为超出本发明实施例的范围。
以上实施方式仅用于说明本发明实施例，而并非对本发明实施例的限制，有关技术领域的普通技术人员，在不脱离本发明实施例的精神和范围的情况下，还可以做出各种 变化和变型，因此所有等同的技术方案也属于本发明实施例的范畴，本发明实施例的专利保护范围应由权利要求限定。

Claims (31)

  1. 一种短视频处理方法，包括：
    根据移动终端的信息确定所述移动终端所在的逻辑区域；
    获取所述逻辑区域对应的至少一个短视频；
    按照设定规则展示所述至少一个短视频中的部分或全部短视频。
  2. 根据权利要求1所述的方法，其中，所述根据移动终端的信息确定所述移动终端所在的逻辑区域，包括：
    根据所述移动终端的地理位置信息，确定所述移动终端所在的逻辑区域；
    和/或，
    根据所述移动终端展示的页面中的目标对象的信息，确定所述移动终端所在的逻辑区域。
  3. 根据权利要求1或2所述的方法，其中，所述逻辑区域包括具有设定功能属性的地理位置范围。
  4. 根据权利要求1或2所述的方法，其中，所述短视频包括：拍摄位置位于所述逻辑区域内的短视频，和/或，视频内容包括所述逻辑区域中的固定对象的短视频。
  5. 根据权利要求4所述的方法，其中，所述按照设定规则展示所述至少一个短视频中的部分或全部短视频，包括：
    确定所述至少一个短视频中，与所述逻辑区域的功能属性相匹配的一个或多个短视频；
    按照设定规则展示所述一个或多个短视频。
  6. 根据权利要求4所述的方法，其中，所述按照设定规则展示所述至少一个短视频中的部分或全部短视频，包括：
    根据所述移动终端的用户的用户偏好信息，展示所述至少一个短视频中的部分或全部短视频。
  7. 根据权利要求4所述的方法，其中，所述按照设定规则展示所述至少一个短视频中的部分或全部短视频，包括：
    根据短视频的类型，将所述至少一个短视频中的部分或全部短视频分类展示。
  8. 根据权利要求7所述的方法，其中，所述根据短视频的类型，将所述至少一个短视频中的部分或全部短视频分类展示，包括：
    根据短视频的类型，将所述至少一个短视频中的部分或全部短视频展示在对应的分 类标签下。
  9. 根据权利要求4所述的方法，其中，所述按照设定规则展示所述至少一个短视频中的部分或全部短视频，包括：
    根据短视频的信息和所述移动终端的位置信息，按照从远到近的顺序展示所述至少一个短视频中的部分或全部短视频。
  10. 根据权利要求9所述的方法，其中，所述短视频的信息包括所述短视频的拍摄位置的信息，和/或，所述短视频中的目标对象的位置信息。
  11. 根据权利要求1所述的方法，其中，在所述按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，所述方法还包括：
    根据所述移动终端的当前地理位置信息和所述短视频中的目标对象的地理位置信息进行导航。
  12. 根据权利要求11所述的方法，其中，所述短视频中的目标对象的地理位置信息根据所述短视频的拍摄位置和/或所述短视频中的目标对象的标识确定。
  13. 根据权利要求1所述的方法，其中，在所述按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，所述方法还包括：
    在接收到设定的交互触发操作后，根据展示的所述短视频的发布者的信息和所述移动终端的用户的用户信息生成交互指令，以进行所述用户和所述发布者的交互。
  14. 根据权利要求1所述的方法，其中，在所述按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，所述方法还包括：
    为所述短视频中的设定目标对象生成链接信息，并在所述短视频中显示所述链接信息。
  15. 根据权利要求14所述的方法，其中，所述链接信息通过增强现实AR对象进行展示，和/或，所述链接信息通过视频帧图像展示，和/或，所述链接信息通过文字展示。
  16. 一种短视频处理装置，包括：
    确定模块，用于根据移动终端的信息确定所述移动终端所在的逻辑区域；
    获取模块，用于获取所述逻辑区域对应的至少一个短视频；
    展示模块，用于按照设定规则展示所述至少一个短视频中的部分或全部短视频。
  17. 根据权利要求16所述的装置，其中，所述确定模块，用于根据所述移动终端的地理位置信息，确定所述移动终端所在的逻辑区域；和/或，根据所述移动终端展示的页 面中的目标对象的信息，确定所述移动终端所在的逻辑区域。
  18. 根据权利要求16或17所述的装置，其中，所述逻辑区域包括具有设定功能属性的地理位置范围。
  19. 根据权利要求16或17所述的装置，其中，所述短视频包括：拍摄位置位于所述逻辑区域内的短视频，和/或，视频内容包括所述逻辑区域中的固定对象的短视频。
  20. 根据权利要求19所述的装置，其中，所述展示模块包括：
    第一展示子模块，用于确定所述至少一个短视频中，与所述逻辑区域的功能属性相匹配的一个或多个短视频；按照设定规则展示所述一个或多个短视频。
  21. 根据权利要求19所述的装置，其中，所述展示模块包括：
    第二展示子模块，用于根据所述移动终端的用户的用户偏好信息，展示所述至少一个短视频中的部分或全部短视频。
  22. 根据权利要求19所述的装置，其中，所述展示模块包括：
    第三展示子模块，用于根据短视频的类型，将所述至少一个短视频中的部分或全部短视频分类展示。
  23. 根据权利要求22所述的装置，其中，所述第三展示子模块，用于根据短视频的类型，将所述至少一个短视频中的部分或全部短视频展示在对应的分类标签下。
  24. 根据权利要求19所述的装置，其中，所述展示模块包括：
    第四展示子模块，用于根据短视频的信息和所述移动终端的位置信息，按照从远到近的顺序展示所述至少一个短视频中的部分或全部短视频。
  25. 根据权利要求24所述的装置，其中，所述短视频的信息包括所述短视频的拍摄位置的信息，和/或，所述短视频中的目标对象的位置信息。
  26. 根据权利要求16所述的装置，其中，所述装置还包括：
    导航模块，用于在所述展示模块按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，根据所述移动终端的当前地理位置信息和所述短视频中的目标对象的地理位置信息进行导航。
  27. 根据权利要求26所述的装置，其中，所述短视频中的目标对象的地理位置信息根据所述短视频的拍摄位置和/或所述短视频中的目标对象的标识确定。
  28. 根据权利要求16所述的装置，其中，所述装置还包括：
    交互模块，用于在所述展示模块按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，在接收到设定的交互触发操作后，根据展示的所述短视频的发布者的 信息和所述移动终端的用户的用户信息生成交互指令，以进行所述用户和所述发布者的交互。
  29. 根据权利要求16所述的装置，其中，所述装置还包括：
    链接模块，用于在所述展示模块按照设定规则展示所述至少一个短视频中的部分或全部短视频之后，为所述短视频中的设定目标对象生成链接信息，并在所述短视频中显示所述链接信息。
  30. 根据权利要求29所述的装置，其中，所述链接信息通过增强现实AR对象进行展示，和/或，所述链接信息通过视频帧图像展示，和/或，所述链接信息通过文字展示。
  31. 一种移动终端，包括：处理器、存储器、通信接口和通信总线，所述处理器、所述存储器和所述通信接口通过所述通信总线完成相互间的通信；
    所述存储器用于存放至少一可执行指令，所述可执行指令使所述处理器执行如权利要求1-15任一项所述的短视频处理方法对应的操作。
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