WO2019138931A1

WO2019138931A1 - Sales support system, management device, terminal device, sales support method and sales support program

Info

Publication number: WO2019138931A1
Application number: PCT/JP2018/048431
Authority: WO
Inventors: 将之伊尾木; 渡辺　慎也; 嘉織庄司
Original assignee: クックパッド株式会社
Priority date: 2018-01-10
Filing date: 2018-12-28
Publication date: 2019-07-18
Also published as: JP2021157812A; JPWO2019138931A1; JP6895545B2

Abstract

This sales support system is provided with: a user terminal device; terminal devices installed in shops; and one or a plurality of management devices that perform communications with the terminal devices, wherein the one or plurality of management devices are provided with: a registration unit which, in a recipe site, manages a recipe that can be referred to with the user terminal device; a distribution unit which distributes a moving image, which represents the recipe, to the terminal devices; and an acquisition unit which acquires a playback state in which the moving image of the recipe distributed by the distribution unit is played back in the shops. The user terminal device is provided with an output unit which can refer to recipe data on the recipe in the recipe site. The terminal device is provided with a playback control unit which repeatedly plays back the moving image distributed from the management device.

Description

Sales support system, management device, terminal device, sales support method and sales support program

The present invention relates to a sales support system, a management device, a terminal device, a sales support method, and a sales support program.
Priority is claimed on Japanese Patent Application No. 2018-001945, filed on Jan. 10, 2018, the content of which is incorporated herein by reference.

There is known a technology for providing a cooking procedure (recipe) in animation via the Internet. For example, in Patent Document 1, when a member inputs a cooking code number selected from a cookbook, a cooking demonstration moving image provided so that a cooking demonstration video corresponding to the cooking code number is broadcast on the screen of the member's terminal through the Internet. A system is disclosed.

JP 2003-219066 A

As described above, it is generally required to carefully and thoroughly explain a cooking method which is difficult to be transmitted only by characters and photographs in a recipe moving image explaining a cooking procedure which a user browses on demand. On the other hand, for example, in a store such as a supermarket, a terminal device may be installed for each sales department of food, and the above-mentioned recipe moving image may be reproduced as content related to merchandise of the sales department with the terminal device and used for sales promotion. It is being considered.

One aspect of the present invention is made in view of the above-mentioned point, and it is an object of the present invention to provide a sales support system, a management device, a terminal device, a sales support method and a sales support program which can be utilized for sales promotion. Do.

In addition, another aspect of the present invention is to provide a sales support system, a management apparatus, a terminal device, a sales support method, and a sales support program that can achieve the effects described in the embodiments described later. One.

(1) In order to solve the problems described above, one aspect of the present invention is a sales support system including a user terminal device, a terminal device installed in a store, and one or more management devices that communicate with the terminal device. The one or more management devices are, at a recipe site, a registration unit that manages a recipe that can be referred to by the user terminal device, and a distribution unit that distributes a moving image showing the recipe to the terminal device. And an acquisition unit for acquiring the reproduction status at the store of the moving image of the recipe distributed by the distribution unit, and the user terminal device can make reference to recipe data of the recipe on the recipe site. The terminal device includes an output unit, and the terminal device is a sales support system including a reproduction control unit that repeatedly reproduces a moving image distributed from the management device.

Further, according to one aspect of the present invention, in the sales support system, the acquisition unit acquires a reproduction status of the advertising moving image distributed by the distribution unit at the store, and the reproduction control unit includes at least a product. The sales support system according to (1), wherein the moving image of the recipe to be reproduced is reproduced more frequently than the advertising moving image related to the product.

(3) Further, according to one aspect of the present invention, in the sales support system, the one or more management devices are a moving image of the recipe or a reproduction situation of the advertising moving image, and a moving image of the recipe or the advertisement It is a sales support system given in the above (2) provided with the controlling part which links and manages the sales plan of the goods about a moving image.

(4) In one aspect of the present invention, in the sales support system, the acquisition unit acquires information indicating sales results of the store, and the one or more management devices are acquired by the acquisition unit. A management unit that associates and manages a reproduction situation in the store and information indicating a sales result of the shop, and the terminal device notifies the management apparatus of information indicating a reproduction situation of the moving image A sales support system according to the above (1), comprising:

(5) Further, according to one aspect of the present invention, in the sales support system, the terminal device includes an input unit that receives an instruction of a moving image of a sales promotion recipe from a store clerk, and the reproduction control unit At least a part of the image of the first cooking process, and at least a part of the second cooking process, in the case of repeatedly reproducing a moving image of a video of a series of cooking scenes including the first cooking process and the second cooking process; It is a sales support system given in the above (1) which reproduces a part pictures with different speed ratio.

(6) Further, one aspect of the present invention is one or more management devices that communicate with a terminal device installed in a store, and a registration for managing a recipe that can be referred to by a user terminal device at a recipe site Acquiring a division, a distribution unit that distributes a moving image indicating the recipe, the reproduction status of the moving image distributed by the distribution unit at the store, and information indicating a sales result of the store It is a management apparatus provided with a management part which associates and manages a reproduction situation in the store acquired by the acquisition unit and information indicating a sales result of the store.

(7) Further, one aspect of the present invention is a terminal device installed in a store that communicates with one or more management devices, and a recipe that can be referred to by the user terminal device at the recipe site A communication unit for distributing a moving image showing a recipe, a reproduction control unit for repeatedly reproducing a moving image distributed from the management device, and a moving image and an advertisement moving image for the recipe to be distributed And a notification unit for notifying information indicating a reproduction status in the store, wherein the reproduction control unit repeatedly reproduces a moving image of a recipe including at least a product more than the advertising moving image regarding the product It is a terminal device.

(8) In addition, one aspect of the present invention is a terminal device installed in a store that communicates with one or more management devices, and the recipe can be referred to by the user terminal device at the recipe site. A reproduction control unit that repeatedly reproduces a moving image indicating a recipe, a communication unit distributed from the management device, an input unit that receives an instruction of a moving image of a sales promotion recipe from a store clerk, and a moving image distributed from the management device And the reproduction control unit repeatedly reproduces a moving image of an image obtained by photographing a series of cooking scenes including the first cooking process and the second cooking process based on the instruction. It is a terminal apparatus which reproduces | regenerates the at least one part image | video of a process, and the at least one image | video of the said 2nd cooking process by different speed ratio.

(9) Further, one aspect of the present invention is a sales support method in a sales support system including a terminal device installed in a store, and one or more management devices that communicate with the terminal device, Alternatively, in the recipe site, a plurality of management devices manage registrations that can be referred to by the user terminal device, and the one or more management devices distribute the moving image showing the recipe to the terminal device And a step of reproducing the moving image of the recipe distributed from the one or more management devices and including at least the product more repeatedly than the advertising moving image of the product. An acquisition step of acquiring the reproduction situation of the moving picture of the recipe and the advertising moving picture at the store, the one or more management devices distributing the distribution step; Tsu is a sales support method comprising: a flop, the.

(10) Further, one aspect of the present invention is a sales support method in a sales support system including a terminal device installed in a store, and one or more management devices that communicate with the terminal device, Alternatively, in the recipe site, a plurality of management devices manage registrations that can be referred to by the user terminal device, and the one or more management devices distribute the moving image showing the recipe to the terminal device A step, a reproduction control step in which the terminal device repeatedly reproduces a moving image distributed from the management device, and a notification step in which the terminal device notifies the management device of information indicating a reproduction status of the moving image And an acquisition step in which the one or more management devices acquire the reproduction status of the moving image at the store and information indicating the sales result of the store, and The number of management apparatus, a reproduction state in the store, and managing step of managing in association with the information indicating the sales results of the shop, a sales support method with.

(11) Further, one aspect of the present invention is a sales support method in a sales support system including a terminal device installed in a store, and one or more management devices that communicate with the terminal device, Alternatively, in the recipe site, a plurality of management devices manage registrations that can be referred to by the user terminal device, and the one or more management devices distribute the moving image showing the recipe to the terminal device A step, an input step in which the terminal device receives an instruction of a moving image of a sales promotion recipe from a store clerk, a reproduction control step in which the terminal device repeatedly reproduces a moving image distributed from the management device, the terminal device A notification step of notifying the management device of information indicating a reproduction status of the moving image; and the one or more management devices are configured to re-execute the moving image at the store. An acquiring step of acquiring a status and information indicating a sales result of the store, and the one or more management devices associating and managing a playback status of the store and information indicating a sales result of the store A management step, and in the reproduction control step, the terminal device repeatedly reproduces a moving image of a video of a series of cooking scenes including the first cooking step and the second cooking step based on the instruction. It is a sales support method which reproduces at least one picture of the 1st cooking process, and at least one picture of the 2nd cooking process at different double-speeds, when performing.

(12) Further, according to one aspect of the present invention, registration is performed to manage a recipe that can be referred to by a user terminal device at a recipe site on a computer of one or more management devices that communicate with a terminal device installed in a store. Step, a distribution step of distributing a moving image showing the recipe to the terminal device, an acquisition step of acquiring a reproduction status at the store of the moving image distributed in the distribution step, and information indicating a sales result of the store It is a sales support program for executing a management step of managing the reproduction situation in the store acquired in the acquisition step and the information indicating the sales result of the store in association with each other.

(13) Further, one aspect of the present invention relates to a computer of a terminal device installed in a store that communicates with one or more management devices, and a recipe that can be referred to by a user terminal device at a recipe site. A communication step of distributing a moving image showing a recipe from the one or more management devices, a reproduction control step of repeatedly reproducing a moving image distributed from the one or more management devices, a moving image of the recipe to be distributed Performing a notification step of notifying information indicating the reproduction status of the image and the advertisement moving image in the store, and in the reproduction control step, a moving image of a recipe including at least a product is more than the advertisement moving image regarding the product It is a sales support program to play many times repeatedly.

(14) Further, one aspect of the present invention relates to a computer of a terminal device installed in a store that communicates with one or more management devices, and a recipe that can be referred to by a user terminal device at a recipe site. A communication step of distributing a moving image showing a recipe, an input step of receiving an instruction of a moving image of a sales promotion recipe from the store clerk, and a reproduction control step of repeatedly reproducing the moving image distributed from the management device; In the reproduction control step, in the reproduction control step, in the case of repeatedly reproducing a moving image of a video obtained by photographing a series of cooking scenes including the first cooking step and the second cooking step based on the instruction, the first cooking step It is a sales support program which reproduces | regenerates an at least one image and an at least one image of the said 2nd cooking process by different speed ratio.

According to one aspect of the present invention, the browsed content can be easily confirmed from other places.

BRIEF DESCRIPTION OF THE DRAWINGS The figure which shows the outline | summary of the sales assistance system which concerns on embodiment. The block diagram showing an example of the composition of the sales support system concerning an embodiment. The figure which shows the name of the user terminal 10 which concerns on embodiment. The figure which shows an example of arrangement | positioning of the shop terminal which concerns on embodiment. FIG. 1 is a block diagram showing the configuration of a computer system according to an embodiment. The block diagram showing an example of the composition of the user terminal (post) concerning an embodiment. The figure which shows an example of a data structure of the menu data which concern on embodiment. The figure which shows an example of a data structure of the menu attribute data which concern on embodiment. The figure which shows an example of data structure of the recipe data which concerns on embodiment. The figure which shows an example of a data structure of the recipe attribute data which concerns on embodiment. BRIEF DESCRIPTION OF THE DRAWINGS The block diagram which shows an example of a structure of the recipe management apparatus which concerns on embodiment. A figure showing an example of data composition of recipe animation attribute data concerning an embodiment. A figure showing an example of data composition of sales promotion data concerning an embodiment. A figure showing an example of data composition of history data for every sales promotion recipe concerning an embodiment. A figure showing an example of data composition of history data for every store terminal concerning an embodiment. FIG. 5 is a view showing an example of the data configuration of association data according to the embodiment. The block diagram showing an example of the composition of the store terminal concerning an embodiment. The figure which shows an example of the selection screen of the sales promotion recipe which concerns on embodiment. A block diagram showing an example of composition of a user terminal (customer) concerning an embodiment. BRIEF DESCRIPTION OF THE DRAWINGS The block diagram which shows an example of a structure of the user management apparatus which concerns on embodiment. The figure which shows the data structural example of the user data of the user who operates a user terminal. The figure which shows the data structural example of the user data of the user who operates a shop terminal. 6 is a flowchart showing an example of a process of reproducing a recipe moving image according to the embodiment. FIG. 7 is a sequence diagram showing an example of association processing according to the embodiment. FIG. 10 is a sequence diagram showing another example of association processing according to the embodiment. The sequence diagram which shows an example of the content browsing process which concerns on embodiment.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
[Overview of content distribution system]
First, an outline of a content distribution system according to an embodiment of the present invention will be described.
The content distribution system according to the present embodiment is a sales support system having a distribution service that distributes information and the like of a recipe of food to a store. Here, the term "store" refers to all retail stores that sell products and the like necessary for cooking, such as supermarkets, department stores, home centers, convenience stores, and pharmacies.

FIG. 1 is a diagram showing an outline of a sales support system according to the present embodiment.
In the sales support system 1 illustrated, the recipe management device 30 distributes content to each store. For example, the recipe management apparatus 30 distributes information (for example, a recipe moving image) related to a recipe using products (food and the like) sold at each counter of each store. One or more shop terminals 20 are installed in each counter of each shop. The store terminal 20 reproduces and displays the content to be distributed (for example, a recipe moving image). In this way, the customer can view the content (for example, a recipe moving image) at each counter in the store and consider the purchase of the product. Therefore, as stores, it is possible to promote the sale of food and the like.

Further, by associating the user terminal 10 owned by the customer with the shop terminal 20, the customer can browse the content (for example, a recipe moving image) reproduced at the shop terminal 20 even outside the shop. For example, the customer may want to check the recipe video again when purchasing the ingredients introduced in the recipe video and cooking after returning home. In such a case, by associating the store terminal 20 with the user terminal 10 at the store, it is possible to browse the recipe moving image browsed at the store at the user terminal 10 even at home.

Various methods can be applied to the method of associating the user terminal 10 with the shop terminal 20.
(1) Association Method Using Wireless Communication The identification information of the shop terminal 20 is transmitted from the shop terminal 20 at predetermined time intervals (for example, several seconds to several tens of seconds) by short-distance wireless communication (for example, Bluetooth (registered trademark)) By doing so (so-called beacon signal), the user terminal 10 possessed by the customer near the shop terminal 20 receives and acquires the identification information of the shop terminal 20. For example, when a customer browses content at the shop terminal 20, when a specific application installed in the user terminal 10 is activated, the beacon signal transmitted from the shop terminal 20 is received by the function of the application, and the shop terminal The identification information of 20 and the identification information of the user terminal 10 are associated with each other and transmitted to the recipe management device 30. The recipe management apparatus 30 acquires association information between the identification information of the shop terminal 20 and the identification information of the user terminal 10 from the user terminal 10 and manages the association information. The identification information of the user terminal 10 may be a user ID of a user who uses the user terminal 10, or may be a terminal ID of the user terminal 10. The specific application is, for example, an application provided by the sales support system.

(2) Association Method Using Two-Dimensional Code or Three-Dimensional Code The specific application executed on the user terminal 10 is a two-dimensional code (for example, a barcode) or a three-dimensional code (for example, QR) as identification information of the user terminal 10. The store terminal 20 has the function of displaying a code (registered trademark), and holds the two-dimensional code or the three-dimensional code over the camera of the shop terminal 20 (holds the photographing position). read. When the identification information of the user terminal 10 is read, the shop terminal 20 associates the identification information of the shop terminal 20 with the identification information of the user terminal 10, and transmits the identification information to the recipe management apparatus 30. The recipe management apparatus 30 acquires association information between the identification information of the shop terminal 20 and the identification information of the user terminal 10 from the shop terminal 20 and manages the association information.

The two-dimensional code may simply be an array of numbers and characters. In addition, the shop terminal 20 displays a two-dimensional code or a three-dimensional code as identification information of the shop terminal 20, and the user terminal 10 identifies the shop terminal 20 by reading the two-dimensional code or the three-dimensional code by the user terminal 10. The information and the identification information of the user terminal 10 may be associated with each other and transmitted to the recipe management apparatus 30. Alternatively, an RFID (Radio Frequency Identifier) may be used to read identification information. Further, the shop terminal 20 may be identified based on position information such as GPS (Global Positioning System) (that is, the position information of the shop terminal 20 may be used as the identification information of the shop terminal 20).

By associating the user terminal 10 with the shop terminal 20 as described above, when the recipe management device 30 receives a browsing request for content from the user terminal 10, the shop terminal 20 associated with the user terminal 10. Are identified, and the content reproduced by the shop terminal 20 is transmitted to the user terminal 10. As a result, the content browsed at the store can be later reproduced and browsed by the user terminal 10 at home or the like. If communication between the recipe management apparatus 30 and the user terminal 10 is possible, the content browsed at the store can be reproduced and browsed later by the user terminal 10 regardless of whether the store is inside or outside.

For example, in response to a request for browsing content from the user terminal 10, the recipe management apparatus 30 transmits, to the user terminal 10, a list of contents reproduced by the shop terminal 20 associated with the user terminal 10. The user can select and browse desired content from the list of content transmitted from the recipe management device 30 to the user terminal 10. Further, the user terminal 10 registers (stores) the information of the list of contents transmitted from the recipe management apparatus 30 in a specific folder ("My folder", "Favorite folder", etc.) based on the user's operation. It is also good.

The recipe management device 30 responds to the request for browsing the content from the user terminal 10, and among the contents reproduced at the shop terminal 20 associated with the user terminal 10, a list of the contents reproduced for a predetermined period is displayed. It may be transmitted to the user terminal 10. The predetermined period is a period including the time (date and time) estimated that the user browsed the content at the shop terminal 20 (for example, 30 minutes before and after the time estimated to browse the content) . The time estimated that the content was browsed may be, for example, a time when the shop terminal 20 and the user terminal 10 are associated with each other. The time when the shop terminal 20 and the user terminal 10 are associated is the time when the shop terminal 20 or the user terminal 10 associates the identification information of the shop terminal 20 with the identification information of the user terminal 10 and transmits it to the recipe management device 30 It may be the time when the recipe management apparatus 30 receives the information. Further, the time when the shop terminal 20 and the user terminal 10 are associated is based on the time when the user terminal 10 acquires the identification information of the shop terminal 20 or the time when the shop terminal 20 acquires the identification information of the user terminal 10 It is also good.

In addition, instead of or in addition to transmitting the list of contents, the recipe management apparatus 30 is a content (for example, a content that has been reproduced at a time (date and time) at which it is estimated that the user browsed the content at the store terminal 20 , Recipe animation) may be sent.

[Configuration of sales support system 1]
The configuration of the sales support system 1 will be described in detail below.
FIG. 2 is a block diagram showing an example of the configuration of the sales support system 1 according to the present embodiment. In this figure, the same components as those shown in FIG. 1 are denoted by the same reference numerals.
The sales support system 1 includes a plurality of user terminals 10-1, 10-2, ..., 10-N (N is a natural number) and a plurality of shop terminals 20-1, 20-2, ..., 20-M (M Is a natural number, recipe management device 30, and user management device 50. In the following, each of the user terminals 10-1, 10-2,... Similarly, the shop terminals 20-1, 20-2,..., 20-M are collectively referred to as the shop terminal 20 unless otherwise specified. Each of the user terminal 10, the shop terminal 20, the recipe management device 30, and the user management device 50 is a computer device (electronic device) including the computer system 100 (see FIG. 5), and a wireless or wired network NW Can communicate with each other.

<User terminal 10>
The user terminal 10 may be, for example, a personal computer, a tablet terminal, a smartphone, a mobile phone, a PHS (Personal Handyphone System) terminal, a game machine, or the like. The user terminal 10 provides a user interface, and can receive an input of a character string in accordance with a user operation, and can present various information such as a search result to the user. The recipe created by the user is posted from the user terminal 10 and managed by the recipe management apparatus 30. In addition, the user terminal 10 owned by the customer visiting the store can view the content browsed at the store terminal 20 (for example, recipe video) outside the store by being associated with the store terminal 20. . As described above, the user terminal 10 has a function of posting a recipe, and a function of enabling browsing of a recipe moving image browsed by the shop terminal 20 as a customer even from outside the shop. Although these functions can coexist in one user terminal 10, one user terminal 10 may have only one of the functions. Since each function has different parts, hereinafter, for convenience, the user terminal 10 having the function of posting a recipe is also referred to as a user terminal (post) 10A, and the user terminal 10 (a store The user terminal 10) that can be associated with the terminal 20 is also referred to as a user terminal (customer) 10B (see FIG. 3). FIG. 3 is a diagram showing the designation of the user terminal 10 according to the present embodiment.

<Store terminal 20>
The store terminal 20 is, for example, a tablet terminal, and one or more units are installed in each counter of each store. A store is a supermarket, a department store, a home center, a convenience store, a pharmacy, etc., and is a store that transfers (sells, offers free goods, etc.) products to customers at least in part or in whole.
The sales floor is a place (also referred to as a "corner") corresponding to the type of sale of the product, and is, for example, a meat corner, a fruit and vegetable corner, a fresh fish corner, a daily food corner, a sugar beet corner and the like. Daily-delivery foods are foods that are delivered to stores daily, and include milk, tofu, mashed foods, and raw confectionery. Also, the department may correspond to a department in a store, and each department manages a corresponding department (corner). For example, the livestock sector corresponds to the meat corner, and the agricultural sector corresponds to the fruit and vegetable corner. The fishery section corresponds to the fresh fish corner, and the Dili section corresponds to the daily food corner.

FIG. 4 is a view showing an example of the arrangement of the shop terminal 20 according to the present embodiment.
This figure is an example in which the shop terminal 20 (tablet terminal) is installed in a certain sales section (fresh fish corner) of a certain shop. Here, the sales promotion product (a product that the store side promotes sales (food)) is “octopus”. The store terminal 20 is displayed together with sales promotion products.
The store terminal 20 displays an image (for example, a recipe moving image) regarding a sales promotion recipe or a sales promotion recipe in which the sales promotion product is the main food (main food). The store terminal 20 is also displayed together with the recipe card. For example, two types of recipe cards for display and recipe cards for distribution are displayed together. A plurality of recipe cards for distribution are arranged, and can be carried by the customer. Related products are ingredients other than the main ingredients (including seasonings and partially cooked items) in the sales promotion recipe. In this figure, the related products are, for example, "cabbage" and "takoyaki flour". That is, the sales promotion recipe is a recipe that uses "octopus", "cabbage" and "takoyaki flour".

As described above, in the store (store) of the present embodiment, the sales promotion product is displayed together with the store terminal 20 that displays the recipe moving image of the sales promotion recipe of which the sales promotion product is the main ingredient. In addition, the shop terminal 20 is displayed together with the recipe card, and is also displayed together with related items. In this way, the customer can refer specifically to the recipe animation of the sales promotion recipe in each sales section of the store, and can specifically image the dish using the sales promotion product (food material) there and confirm the cooking method it can. Therefore, the customer can be motivated to purchase the sales promotion product. In addition, when the customer thinks that the recipe animation of the sales promotion recipe is to be used, it is possible to immediately acquire the ingredients and obtain the recipe card describing the cooking indicated by the sales promotion recipe.

In addition, being displayed together means, for example, being disposed in the periphery (for example, within a radius of 1 m), being displayed in the same display place (such as the same display rack, display stand, or the vicinity thereof), It says that it arrange | positions in the range which an eye can reach, seeing the display of the display of the shop terminal 20. FIG. For example, the shop terminal 20 is used as a fixture and placed on the same display case, display shelf, or display stand as a sales promotion product. However, one aspect of the present invention is not limited to this, and the shop terminal 20 may be hung on a wall, or may be hung from a ceiling or a shelf.

In the recipe card, a method of accessing a sales promotion recipe on a website (QR code (registered trademark), URL, etc., identification information of a site of the sales promotion recipe) may be described. The customer can refer to the sales promotion recipe on the website and refer to more detailed recipe information by his / her user terminal (customer) 10B based on the recipe card.

<Recipe management device 30>
Returning to FIG. 3, the recipe management device 30 is a server device. For example, the recipe management apparatus 30 manages various data such as sales plan data and sales result data, recipe data of a recipe posted by the user, and data of a recipe moving image created as a moving image of a sales promotion recipe. Also, the recipe management apparatus 30 distributes a recipe moving image to each store. Also, the recipe management device 30 manages various history data. The history data to be managed includes, for example, reproduction history data indicating the reproduction status of the recipe moving image. Further, the recipe management apparatus 30 manages association information between the user terminal (customer) 10B and the shop terminal 20. The recipe management apparatus 30 is, for example, a web server managed or used by a recipe provider.

<User Management Device 50>
The user management device 50 is a server device that manages user data.
The above is the description of the configuration of the sales support system 1.

[Configuration of Computer System 100]
Next, the configuration of the computer system 100 of each device provided in the sales support system 1 will be described.
FIG. 5 is a block diagram showing the configuration of computer system 100. Referring to FIG.
The computer system 100 includes a communication unit 101, an input unit 102, an output unit 103, a storage unit 104, and a central processing unit (CPU) 105. These components are communicably connected to one another via a bus B.

The communication unit 101 is a communication module such as a communication IC (Integrated Circuit).
The input unit 102 is an input device including, for example, a pointing device such as a mouse and a touch pad, a keyboard, a microphone, a camera, and various other sensors (for example, an acceleration sensor, a gyro sensor, a GPS (Global Positioning System) sensor, and a proximity sensor). It is a module. The input unit 102 may be configured integrally with the display as a touch panel.
The output unit 103 is configured to include an output module such as a display panel, a speaker, and a woofer.

The storage unit 104 is, for example, a storage including an HDD (Hard Disk Drive), an SSD (Solid State Drive), an EEPROM (Electrically Erasable Programmable Read-Only Memory), a ROM (Read-Only Memory), a RAM (Random Access Memory), etc. Module. The storage unit 104 is not limited to the built-in one, and may be an external storage module connected via a digital input / output port such as USB (Universal Serial Bus).
The CPU 105 executes various programs stored in the storage unit 104 and controls each component of the computer system 100.
The above is the description of the configuration of the computer system 100.

[Configuration of User Terminal (Post) 10A]
Next, the configuration of the user terminal (post) 10A will be described. The configuration of the user terminal (customer) 10B will be described later with reference to FIG.
FIG. 6 is a block diagram showing an example of the configuration of the user terminal (post) 10A according to the present embodiment. The user terminal (post) 10A includes the user terminal side communication unit 11, the operation input unit 12, the voice input unit 13, the imaging unit 14, the voice reproduction unit 15, the display unit 16, and the user terminal side storage unit 17 And a user terminal control unit 18A.

The user terminal side communication unit 11 has a configuration corresponding to the communication unit 101 in FIG. 5, and communicates with the recipe management device 30, the user management device 50, and the like connected to the network NW. Furthermore, the user terminal side communication unit 11 may have a function of communicating with an electronic device (for example, the shop terminal 20 or the like) present in the vicinity by near field communication. In order to protect the personal information of the user, the user terminal (post) 10A and the user management apparatus 50 may be configured not to be able to directly communicate with each other. In this case, the user terminal side communication unit 11 may indirectly communicate with the user management apparatus 50 via the recipe management apparatus 30 or the like.

The operation input unit 12 corresponds to the input unit 102 shown in FIG. 5, and receives various operations such as input of a character string, data editing operation, mail reception and transmission operation, display switching operation and the like.
The voice input unit 13 has a configuration corresponding to the input unit 102 of FIG. 5 and receives voice input via a microphone. The voice input unit 13 performs voice recognition, for example, and receives various operations such as input of a character string, editing operation of data, switching operation of display, and the like.
The imaging unit 14 has a configuration corresponding to the input unit 102 in FIG. 5, and acquires a captured image via a camera. The captured image may be, for example, an image obtained by copying a food, a cooking process, cooking, a menu, and the like. In addition, the captured image may be a still image or a moving image.

The audio reproduction unit 15 has a configuration corresponding to the output unit 103 in FIG. 5, and performs audio output via a speaker and a woofer. The voice reproduction unit 15 performs, for example, presentation of information by voice, output of a warning sound, and the like.
The display unit 16 has a configuration corresponding to the output unit 103 in FIG. 5, and performs display output via the display. The display unit 16 displays various information such as input contents accepted by the operation input unit 12, the voice input unit 13, and the imaging unit 14, search results, and the like.
The user terminal side storage unit 17 has a configuration corresponding to the storage unit 104 of FIG. 5, and stores various data, programs, and the like necessary to realize the function of the user terminal (post) 10A.

The user terminal control unit 18A controls the operation of each component of the user terminal (post) 10A. The user terminal side control unit 18A is realized, for example, by the CPU 105 (see FIG. 5) of the user terminal (post) 10A executing a program stored in advance in the user terminal side storage unit 17. Also, the user terminal side control unit 18A may be realized as an integrated circuit such as an application specific integrated circuit (ASIC). For example, the user terminal control unit 18A includes a user control unit 181A, a menu posting unit 182A, a recipe posting unit 183A, a mail processing unit 184A, and an output processing unit 185A.

The user control unit 181A performs a process for authenticating a user. Specifically, first, the user control unit 181A acquires the user ID and the password based on the operation input received by the operation input unit 12. The user control unit 181A notifies the user management device 50 of the acquired user ID and password, and requests user authentication. The user control unit 181A acquires the authentication result from the user management device 50. If the authentication is successful, the user control unit 181A can refer to various information of the user data. The user control unit 181A can specify, for example, a member setting, and can restrict or release the function or information provided in the information search service according to the member setting.

The menu posting unit 182A performs a process for posting a menu. “Post” means making data edited by a user visible to other users. In other words, "posting" is releasing data. However, the data “posted” may be set so as not to be published. Also, "editing" includes creating new data, correcting or adding information of existing data, deleting existing data, and the like.

The menu posting unit 182A generates menu data and menu attribute data relating to a menu when the user posts a menu.
The menu data is data that describes information on the contents of the menu. FIG. 7 is a diagram showing an example of the data configuration of the menu data. In the menu data, one or more component cooking information is associated with a menu ID (IDentifier). The menu ID is information for uniquely identifying a menu. The constituent dish information is information indicating the dishes constituting the menu. The constituent dish information describes constituent dish recipe information for specifying the recipe of the dish constituting the menu and constituent dish category information indicating the position (type) of the dish in the menu. For example, recipe ID for uniquely identifying a recipe is described in the component cooking recipe information. Further, for example, types of a main dish, a side dish, a soup, a dessert and the like are described in the component dish category information.

The menu attribute data is data describing menu attribute information. FIG. 8 is a view showing an example of the data configuration of the menu attribute data. The menu attribute data includes, for the menu ID, menu name information, menu poster information, menu registration date information, menu image information, poster comment information, layout comment information, cooking time information, menu The category information is associated with the member permission information.

The menu name information is information indicating the menu name. The name of the menu includes the names of the dishes and ingredients of the menu.
The menu poster information is information indicating a menu poster (creator). For example, a user ID is described in the menu poster information.
The menu registration date information is information indicating the date when the menu has been posted and registered.
The menu image information is information indicating a captured image of the menu.
The poster comment information is information indicating a comment (for example, an outline, a background) attached to the menu by the poster.
Setup comment information is information which shows the comment which shows the notes etc. in the case of cooking along a menu.

The cooking time information is information indicating an approximate time required for cooking the menu. In addition, cooking time information may show the total of the cooking time of each dish which comprises a menu, and may show separately calculated and set time. For example, when the cooking of a plurality of dishes can be performed simultaneously, the cooking time of the menu may be shorter than the total of the cooking times of the respective dishes.
The menu category information is information indicating the type of menu (for example, concept, calorie, cost, award such as a hall of fame or award history, purpose, use).
The member permission information is information indicating permission of information disclosure (removal of recipe) according to the member setting.

The menu posting unit 182A transmits the created menu data and menu attribute data to the recipe management device 30 without numbering (issuing) the menu ID even when the menu data or menu attribute data is newly created. Do. The menu editing unit 331 (described later) of the recipe management device 30 issues a menu ID indicating the menu data of the new menu data received from the menu posting unit 182A. The menu ID issued is different depending on individual menu data. The menu editing unit 331 of the recipe management device 30 adds the issued menu ID to the menu data received from the menu posting unit 182A and the menu attribute data of the menu data. The menu editing unit 331 stores the menu data to which the menu ID is added and the menu attribute data in the menu data storage unit 321 (described later) and the menu attribute data storage unit 322 (described later). Therefore, it is avoided that the same menu ID is assigned to mutually different menu data created by each of the plurality of user terminals (posts) 10A.

Further, for example, when correcting or adding information on existing menu data and menu attribute data, the menu posting unit 182A performs recipe management of a menu data request designated by the operation accepted by the operation input unit 12 Send to device 30. The menu posting unit 182A acquires menu data and menu attribute data from the recipe management device 30 as a response. Then, the menu posting unit 182A processes the acquired menu data and menu attribute data according to an instruction from the user. The menu posting unit 182A transmits the processed menu data and menu attribute data to the recipe management device 30 for storage.
In addition, when deleting existing menu data and menu attribute data, the menu posting unit 182A deletes the menu data and menu attribute data pertaining to the menu designated by the operation received by the operation input unit 12 by using the recipe management device 30. To request. Menus to be corrected, added, or deleted are identified by the menu ID.

Returning to FIG. 6, the recipe posting unit 183A performs a process for posting a recipe. The recipe posting unit 183A performs the same process as that performed by the menu posting unit 182A on the menu data and menu attribute data on the recipe data and the recipe attribute data. Here, the recipe editing unit 332 (described later) of the recipe management device 30 issues a recipe ID indicating the recipe data to the recipe data and recipe attribute data newly created by the recipe posting unit 183A. The recipe data and recipe attribute data to be corrected, added, and deleted are identified by the recipe ID.

The recipe data is data in which information on the contents of the recipe is described. FIG. 9 is a view showing an example of the data configuration of recipe data. In the recipe data, one or more recipe food information and one or more cooking process information are associated with the recipe ID.

The recipe food information (recipe food 1, recipe food 2, ...) is information on the food used for the recipe. The used ingredient information, the amount information, the ingredient category information, and the main ingredient flag are described in the recipe ingredient information.
The used food information is information for specifying the food used for the recipe. Food material ID is described in utilization foodstuffs information, for example. The food ID is information uniquely identifying the food. Quantity information is information which shows the quantity of the foodstuff used for a recipe.
The food category information is information indicating a group of food in the recipe. For example, in the food category information, identification information of each group is described in order to distinguish between a group of food used in a certain cooking process and a group of food used in another cooking process.
The main food flag is information indicating whether the main food is used among the food used for the recipe.

The cooking process information (cooking step 1, cooking step 2, ...) is information indicating the work in cooking step by step. In the cooking process information, cooking image information, process comment information, process time information, and cooking method information are described.
The cooking image information is information indicating a captured image in which the state of the cooking process is photographed.
The process comment information is information indicating a description of the cooking process.
Process time information is information which shows the time which a cooking process requires.
The cooking method information is information indicating the type of the cooking method in the cooking process. There are types of cooking methods, such as cutting, simmering, baking, steaming, boiling, frying, and mixing.

Next, recipe attribute data will be described. Recipe attribute data is data in which attribute information of a recipe is described. FIG. 10 is a view showing an example of the data configuration of recipe attribute data. The recipe attribute data includes, for the recipe ID, the dish ID, recipe name information, target number of people information, recipe poster information, recipe registration date and time information, cooking image information, poster comment information, cooking It is data formed by associating time information, recipe category information, and member permission information.

The cooking ID is information that uniquely identifies a dish.
The recipe name information is information indicating the name of a recipe. The name of the recipe includes the name of the dish that can be created based on the recipe and the name of the food used for the recipe.
The target number of people information is information indicating the amount of food indicated by the recipe. In the target number-of-people information, for example, information such as one before or 2-3 before is described.
The recipe poster information is information indicating a recipe poster (creator). For example, a user ID is described in the recipe poster information.
The recipe registration date and time information is information indicating the date and time when the recipe was posted and registered.
The cooking image information is information indicating a captured image of the food.
The poster comment information is information indicating a comment (for example, an outline, a background) added to the recipe by the poster.

The cooking time information is information indicating an approximate time required for cooking. In addition, cooking time information may show the total of the time which each cooking process requires, and may show separately calculated and set time. For example, the cooking time may include, in addition to the time required for each cooking process, the time required for cooking and serving.
The recipe category information is information indicating the type of recipe (for example, concept, calorie, cost, award, purpose, application).

The mail processing unit 184A performs processing related to creation and editing of a mail (e-mail) and transmission / reception of the mail. For example, the mail processing unit 184A receives the mail transmitted from the recipe management device 30 or the like via a mail server (not shown). In addition, the mail processing unit 184A transmits a newly created mail or a reply mail to the recipe management apparatus 30 or the like via a mail server (not shown). For example, the mail processing unit 184A receives the permission confirmation mail transmitted from the recipe management device 30. In addition, the mail processing unit 184A transmits, to the recipe management device 30, a license response mail for the license confirmation mail.

The output processing unit 185A controls screen display on the display unit 16 and audio output (reproduction) from the audio reproduction unit 15. For example, the output processing unit 185A causes the display unit 16 to display a screen for providing various functions of the information search service such as user authentication, menu, recipe, search, etc., and provides audio reproduction unit for providing various functions. Output from 15 and so on.

[Configuration of Recipe Management Device 30]
Next, the configuration of the recipe management device 30 will be described.
FIG. 11 is a block diagram showing an example of the configuration of the recipe management device 30 according to the present embodiment. The recipe management apparatus 30 includes a recipe management side communication unit 31, a recipe management side storage unit 32, and a recipe management side control unit 33.

The recipe management side communication unit 31 corresponds to the communication unit 101 in FIG. 5 and communicates with other devices connected to the network NW such as the user terminal 10, the shop terminal 20, and the user management device 50.
The recipe management side storage unit 32 has a configuration corresponding to the storage unit 104 in FIG. 5, and stores various data, programs, and the like necessary to realize the function of the recipe management apparatus 30. For example, the recipe management side storage unit 32 includes a menu data storage unit 321, a menu attribute data storage unit 322, a recipe data storage unit 323, a recipe attribute data storage unit 324, a food data storage unit 325, and a cooking data storage. And a sales promotion data storage unit 327, a history data storage unit 328, and an association data storage unit 329.

The menu data storage unit 321 stores menu data (see FIG. 7).
The menu attribute data storage unit 322 stores menu attribute data (see FIG. 8).
The recipe data storage unit 323 stores recipe data (see FIG. 9) and recipe moving image data. The recipe moving image data is stored in association with a recipe moving image ID that uniquely identifies the recipe moving image.
The recipe attribute data storage unit 324 stores recipe attribute data (see FIG. 10). Further, the recipe attribute data storage unit 324 stores recipe moving image attribute data corresponding to the recipe moving image data. FIG. 12 is a view showing an example of the data configuration of recipe moving image attribute data. The recipe moving picture attribute data is, in addition to or instead of the recipe attribute data shown in FIG. 10, a recipe moving picture ID, a recipe moving picture poster (recipe moving picture provider), a recipe moving picture registration date, a recipe moving picture distribution date Distribution start date) and one or more pieces of pop information are associated with each other. For example, in the pop information, data such as a recipe card for display and a recipe card for distribution is stored as data of a sales promotion product placed in the sales department of the store. In addition to the distribution start date, the distribution end date, the distribution start time, the distribution end time, the distribution period, and the like may be set as the recipe moving image distribution date.

The food data storage unit 325 stores food data describing information related to food. For example, in the food data, food name information, nutrient information, calorie information, belonging food information, and similar food information are associated with the food ID. The food name information is information indicating the name of the food. The nutrient information is information indicating the nutrients contained in the food and the amount thereof. The calorie information is information indicating calories per unit amount of food. The belonging food information is information indicating the belonging food. "Affiliated foodstuff" is information indicating another foodstuff conceptually included in a certain foodstuff. For example, "fish" includes "fish" and "autumn sword fish". In addition, "gourd" includes "gery" and "canned canned rice". In other words, the belonging food is a food belonging to a subordinate concept of a certain food. In the belonging food information, the food ID of the belonging food may be described. The same kind of food information is information indicating the same kind of food. "Similar food" is information indicating another food having the same kind of relationship with a certain food. That is, the same type food information is an example of information indicating the same type setting. In the same kind of food information, the food ID of the food considered to be the same kind of food is described by the recognition at the time of describing the information. Therefore, the same food information may actually describe food IDs of different food. With this food data, it is possible to specify the nutrients and calories included in the menu or the dish, the relationship between two or more food items, and the like. For example, the recipe management device 30 can also display the information on the nutrients and calories of the sales promotion recipe and the same kind of food as the food used for the sales promotion recipe together with the recipe moving image.

The cooking data storage unit 326 stores cooking data in which information on cooking is described. For example, in the dish data, dish name information, belonging dish information, and similar dish information are associated with the dish ID. The dish name information is information indicating the name of the dish. Affiliated cooking information is information indicating affiliated cooking. The "affiliated cuisine" is information indicating another cuisine conceptually included in a certain cuisine. For example, "boiled food" includes "boiled fish" and "boiled chikuzen". In other words, belonging dishes are dishes that belong to a subordinate concept of a certain dish. In the affiliated dish information, the dish ID of the affiliated dish may be described. The same type of dish information is information indicating the same type of dish. "Similar dish" is information indicating another dish having a similar relation to a certain dish. That is, the same type dish information is an example of information indicating the same type setting. In the same-type dish information, the recognition of the time of describing the information describes the dish ID of the dish considered to be the same-type dish. Therefore, the same dish information may actually describe the dish IDs of different dishes. This cooking data can identify the relationship between two or more dishes. For example, the user terminal 10 or the recipe management apparatus 30 can specify the belonging dish or the similar dish of the dish indicated by the input keyword. For example, the recipe management apparatus 30 can also display a recipe moving image not only for the sales promotion recipe selected by the store clerk but also for recipes for belonging dishes and similar dishes as targets of the sales promotion recipe.

The sales promotion data storage unit 327 stores sales promotion data describing information on sales promotion products based on the sales plan. FIG. 13 is a diagram showing an example of the data configuration of sales promotion data. The sales promotion data is information in which a company group, a company, a region (region, prefecture, city, etc.), a store, a department, plan information, sales promotion products, sales promotion products, and recipe moving picture IDs are associated. One or more pieces of plan information based on the sales plan are associated with the company group or the company. For example, the plan information is information on a sales plan related to a sales promotion product such as a recommended product on a weekly basis, a focused item on a monthly basis, or a bargain product on a daily or weekly basis. The plan information may be associated with, for example, each company group, each company, each department, or each department. One or more sales promotion goods are matched with this plan information. In addition, although a sales promotion product is foodstuffs (a seasoning may be included), when it divides the trade name of a sales promotion product and foodstuff clearly, sales promotion goods (a trade name etc.) and sales promotion goods foodstuffs (a sales promotion product The corresponding food may be separately associated. In addition, if a moving image (hereinafter also referred to as "advertising moving image") showing an advertisement for a sales promotion product (promotional product food) is provided by the producer, manufacturer, seller or the like of the product, the advertisement moving image Advertising animation ID for identifying uniquely is matched.

The history data storage unit 328 stores history data. For example, the history data storage unit 328 stores history data for each sales promotion recipe and history data for each store terminal.
FIG. 14 is a diagram showing an example of a data configuration of history data for each sales promotion recipe. The history data for each of the sales promotion recipes shown in the figure associates the plan information with one or more moving images for each recipe ID of the sales promotion recipe. The recipe ID indicating the sales promotion recipe selected at the shop terminal 20 is stored in the recipe ID. Plan information is plan information corresponding to the sales promotion recipe of recipe ID. For example, when a recipe list (list of recipes) is provided in which sales promotion products based on planning information by sales plan are used, and a clerk specifies a sales promotion recipe from the list, a recipe ID indicating the sales promotion recipe and the plan Information is associated and stored.
Moving image information (moving image 1 and moving image 2 shown in the figure) is a moving image ID, moving image type (information indicating a recipe moving image), reproduction start date and time, reproduction end date and time, group information, last reproduction date, sales promotion product , Sales performance information of sales promotion products, related products, and sales performance information of related products are associated with each other. As the video ID, a recipe video ID of the recipe video reproduced at the shop terminal 20 is stored. Information indicating that it is a recipe moving image is stored in the moving image type. In the store terminal 20, not only the recipe animation but also the advertisement animation of the sales promotion product may be displayed. In this case, an advertisement moving image ID is stored in the moving image ID, and information indicating an advertisement moving image is stored in the moving image type. The group information is, for example, either organization information or department information, or a combination thereof. The organization information is either a company (company) group, a company, a store (branch), a department (department), a team or the like, or a combination thereof. Further, the sales floor information is information indicating a corner, a display place (display shelf, display case, display stand, display corner (including direct placement on the floor), cash register, warehouse, or a combination thereof). The previous reproduction date is the latest one of the reproduction start dates (reproduction start dates) extracted from the past moving image reproduction history information based on the group information and the moving image ID by the recipe management apparatus 30. The sales management information of sales promotion information of the sales promotion product and sales sales information of the related products is the sales results of sales promotion products of the history data and related products based on the data of sales results of each store, the sales results of sales promotion products It is the information which tabulated the quantity, sales etc.). The recipe management apparatus 30 generates and provides information indicating a sales promotion effect based on, for example, history data.

FIG. 15 is a diagram showing an example of a data configuration of history data for each shop terminal. The history data for each shop terminal illustrated is reproduction history data of a recipe moving image, and the shop terminal ID, the group information, and the reproduction information are associated with each other. The store terminal ID is identification information for identifying the store terminal 20. The group information is either organization information or department information of a store where the store terminal 20 is installed, or a combination thereof. The reproduction information (reproduction 1 shown, reproduction 2...) Is information on contents (recipe moving picture, advertisement moving picture, etc.) reproduced by the shop terminal 20, and is added each time it is reproduced. For example, the reproduction information is associated with a moving image ID, a recipe ID, a reproduction start date and time, a reproduction end date and time, and the like. As the moving image ID, a recipe moving image ID of a recipe moving image reproduced at the shop terminal 20 or an advertisement moving image ID of an advertisement moving image is stored. As the recipe ID, a recipe ID indicating a sales promotion recipe described by the reproduced recipe moving image is stored. The reproduction information may include the number of times of reproduction, the reproduction time, the reproduction period, and the like.

The association data storage unit 329 stores association data between the user terminal (customer) 10B and the shop terminal 20.
FIG. 16 is a view showing an example of the data configuration of association data. The association data shown in the figure is associated with a user ID, a shop terminal ID, group information, and an association date and time. The user ID is identification information for identifying the user terminal (customer) 10B. The store terminal ID is identification information for identifying the store terminal 20. The group information is either organization information or department information of a store where the store terminal 20 is installed, or a combination thereof. The association date and time is information indicating the date and time (time) at which the user terminal (customer) 10B and the shop terminal 20 are associated. The association data storage unit 329 may associate at least the user ID and the shop terminal ID. Further, the identification information for identifying the user terminal (customer) 10B is not limited to the user ID, and may be a terminal ID uniquely set to each user terminal (customer) 10B.

Next, the configuration of the recipe management side control unit 33 will be described.
The recipe management side control unit 33 controls each component of the recipe management apparatus 30. The recipe management side control unit 33 is realized, for example, by the CPU 105 (see FIG. 5) of the recipe management apparatus 30 executing a program stored in advance in the recipe management side storage unit 32. Also, the recipe management side control unit 33 may be realized as an integrated circuit such as an ASIC. The recipe management side control unit 33 includes a menu editing unit 331, a recipe editing unit 332, a sales promotion data acquisition unit 333, a recipe list generation unit 334, a recipe video request acquisition unit 335, a recipe video registration unit 336, a distribution A unit 337, an association information acquisition unit 338, and a management unit 339.

The menu editing unit 331 newly registers and edits menu data and menu attribute data. The menu editing unit 331 issues a menu ID indicating menu data posted in response to a post request of menu data from the user terminal (post) 10A, and menu data and menu attribute data associated with the issued menu ID. Are stored in the menu data storage unit 321 and the menu attribute data storage unit 322. Further, the menu editing unit 331 reads the menu data and menu attribute data to be edited from the menu data storage unit 321 and the menu attribute data storage unit 322 according to the menu data edit request from the user terminal (post) 10A. And transmit to the user terminal (post) 10A. Further, the menu editing unit 331 causes the menu data storage unit 321 and the menu attribute data storage unit 322 to store the edited menu data and menu attribute data received from the user terminal (post) 10A. Further, the menu editing unit 331 deletes the menu data and menu attribute data stored in the menu data storage unit 321 and the menu attribute data storage unit 322 in response to the deletion request from the user terminal (post) 10A.

The recipe editing unit 332 edits recipe data and recipe attribute data. The recipe editing unit 332 performs processing similar to the processing performed by the menu editing unit 331 on menu data and menu attribute data on recipe data and recipe attribute data in response to a request from the user terminal (post) 10A. .

The sales promotion data acquisition unit 333 acquires from the shop terminal 20 data on sales plans, data indicating sales promotion products based on the sales plan, data indicating sales results on sales results, etc. from the shop terminal 20. Store in promotional data. In addition, the sales promotion data acquisition unit 333 acquires data indicating the reproduction status at the shop terminal 20 of the recipe moving image distributed by the distribution unit 337, and delivers the data to the management unit 339. The data indicating the reproduction status includes a shop terminal ID, group information, reproduction information (moving image ID, recipe ID, reproduction start date and time, reproduction end date and time, reproduction number, reproduction time, reproduction period, etc.).

The recipe list generation unit 334 generates a recipe list based on the recipe list request from the shop terminal 20 and transmits the recipe list to the shop terminal 20. For example, the recipe list request from the store terminal 20 includes information indicating a sales promotion product (food), and the recipe list generation unit 334 uses the sales promotion product (food) with reference to the recipe data. Extract the recipe) and generate a recipe list. At this time, the recipe list generation unit 334 generates a list so that the recipes using the sales promotion product (food) as the main food are preferentially displayed. The recipe list generation unit 334 extracts only data for which release of the recipe is permitted according to the member setting, and generates a recipe list.

The recipe moving image request acquisition unit 335 acquires, at the shop terminal 20, information (for example, recipe ID) indicating a sales promotion recipe selected from the above-mentioned recipe list. Then, the recipe moving image request acquisition unit 335 adds information indicating the acquired sales promotion recipe to the recipe moving image production list.

In addition, the recipe moving image request acquisition unit 335 confirms permission for distribution of the recipe moving image of the sales promotion recipe selected in the shop terminal 20. For example, the recipe video request acquisition unit 335 is a license confirmation email for confirming the permission for distributing the recipe video of the sales promotion recipe to the poster (creator) of the sales promotion recipe added to the production list of the recipe video. Send Then, when the recipe moving picture request acquiring unit 335 receives a permission reply mail for approving the permission from the poster (creator) of the sales promotion recipe, the operating company or production company of the sales support system 1 produces this recipe moving picture. Ru. The permission confirmation email may simply notify the user that the recipe is to be used (delivery of the recipe moving image), and the notification may be given for a predetermined period (for example, three days or less) with respect to the notification. If, within 7 days, a response of NG (indication that the usage (delivery of the recipe moving image) is not permitted) is not received, the recipe moving image may be produced as a permitted one. In addition, the recipe moving image request acquisition unit 335 may perform a primary check on the recipe rank to confirm the reliability of the sales promotion recipe before transmitting the permission confirmation email. For example, if the recipe rank is equal to or higher than a preset rank, a permission confirmation e-mail may be transmitted, and if the rank is lower than the predetermined rank, the shop terminal 20 may be instructed to reselect a sales promotion recipe. . In addition, the recipe moving image request acquisition unit 335 deletes, from the recipe moving image production list, the sales promotion recipe for which permission has not been obtained from the poster (creator) of the sales promotion recipe.

The recipe video registration unit 336 registers the produced recipe video, and performs distribution reservation. For example, the recipe video registration unit 336 issues a recipe video ID in response to a recipe video registration request, and stores the recipe video data and the recipe video attribute data in the recipe data storage unit 323 and the recipe attribute data storage unit 324. . Further, the recipe moving image registration unit 336 delivers the distribution reservation information including the distribution condition of the recipe moving image to the distribution unit 337 in response to the distribution request of the recipe moving image.

The distribution unit 337 controls distribution of content (recipe moving image etc.). For example, the distribution unit 337 distributes the recipe moving image of the sales promotion recipe so that it can be displayed on the shop terminal 20 based on the distribution condition of the recipe moving image reserved for distribution by the recipe moving image registration unit 336. The distribution method of the moving image may be streaming distribution, or may be download distribution in which the moving image data is reproduced after the download is completed.

In addition, the distribution unit 337 is, based on the association data stored in the association data storage unit 329, information related to the content (such as a recipe moving image) reproduced by the shop terminal 20 in response to the browsing request from the user terminal (customer) 10B. Are transmitted to the user terminal (customer) 10B. Specifically, when the distribution unit 337 acquires the browsing request signal transmitted from the user terminal (customer) 10B, the content (recipe moving image, etc.) reproduced by the shop terminal 20 associated with the user terminal (customer) 10B ) Is transmitted to the user terminal (customer) 10B.

For example, the distribution unit 337 transmits list information of the content to the user terminal (customer) 10B as information on the content (such as a recipe moving image) reproduced by the shop terminal 20. In addition, the distribution unit 337 transmits, to the user terminal (customer) 10B, list information of contents reproduced by the shop terminal 20 in a predetermined period based on time information when association with the shop terminal 20 is made. The time information includes at least one piece of information such as a year, a day, a time (hour / minute / second), and a day of the week. The predetermined period is, for example, 30 minutes before and after the time when the association with the shop terminal 20 is made. At the time when the shop terminal 20 and the user terminal (customer) 10B are associated, the shop terminal 20 or the user terminal (customer) 10B associates the shop terminal ID of the shop terminal 20 with the user ID of the user terminal (customer) 10B. It may be the time transmitted to the recipe management apparatus 30, or may be the time received (acquired) by the recipe management apparatus 30. Further, the time when the shop terminal 20 and the user terminal (customer) 10B are associated is the time when the user terminal (customer) 10B acquires the identification information of the shop terminal 20 or the shop terminal 20 is the user terminal (customer) 10B You may be based on the time which acquired identification information. In addition, the distribution unit 337 transmits data of content (such as a recipe moving image) selected by the user terminal (customer) 10B in the content list information. The information on the content (recipe moving image or the like) transmitted by the distribution unit 337 in response to the browse request signal may be data of the content (recipe moving image or the like) instead of the list information.

The association information acquisition unit 338 associates the association information in which the shop terminal 20 for displaying the content (recipe animation etc.) distributed by the distribution unit 337 with the user terminal (customer) 10 B owned by the customer is associated with the shop terminal 20. Or acquired from the user terminal (customer) 10B. The association information includes the shop terminal ID of the shop terminal 20, the user ID of the user terminal (customer) 10B, time information (date and time information) in which the shop terminal 20 and the user terminal (customer) 10B are associated.

The management unit 339 manages history data (see FIG. 14) of each sales promotion recipe stored in the history data storage unit 328 and history data (see FIG. 15) of each store terminal. For example, the management unit 339 sets, as reproduction history data, moving image reproduction history information including reproduction conditions (reproduction start date and time, reproduction end date and time, etc.) at the shop terminal 20 of recipe videos of sales promotion recipes distributed by the distribution unit 337. It is acquired from the store terminal 20 in association with the recipe moving image ID of the recipe moving image, and is stored in the history data for each sales promotion recipe and the history data for each store terminal. At that time, the management unit 339 corresponds to the reproduction status of the recipe moving image of the sales promotion recipe, data on the sales plan of the store corresponding to the sales promotion recipe, data indicating sales promotion products based on the sales plan, data indicating sales results of the store, etc. , And may be stored in history data for each sales promotion recipe.

Further, the management unit 339 manages association data stored in the association data storage unit 329 based on the association information acquired by the association information acquisition unit 338. For example, in the management unit 339, the shop terminal ID of the shop terminal 20 included in the association information acquired by the association information acquisition unit 338, the user ID of the user terminal (customer) 10B, the shop terminal 20 and the user terminal (customer) 10B The associated time information (date and time information) and the like, and the group information and the like of the shop terminal 20 are associated and stored in the association information acquisition unit 338.

[Configuration of Store Terminal 20]
Next, the configuration of the shop terminal 20 will be described.
FIG. 17 is a block diagram showing an example of the configuration of the shop terminal 20 according to the present embodiment. The shop terminal 20 includes a shop terminal side communication unit 21, an operation input unit 22, an imaging unit 24, an audio reproduction unit 25, a display unit 26, a shop terminal side storage unit 27, and a shop terminal side control unit 28. And.

The store terminal side communication unit 21 has a configuration corresponding to the communication unit 101 in FIG. 5, and communicates with the recipe management device 30 and the like connected to the network NW. Furthermore, the shop terminal side communication unit 21 may have a function of communicating with an electronic device (for example, a user terminal (customer) 10B or the like) present in the vicinity by near field communication. The operation input unit 22 has a configuration corresponding to the input unit 102 (touch panel) of FIG. 5, and performs character string input, operation for acquiring a recipe list, operation for selecting a sales promotion recipe, reproduction operation for moving pictures, and switching operation for display Accept various operations such as The audio reproduction unit 25 corresponds to the output unit 103 in FIG. 5, and outputs the sound of a moving image, a warning sound, and the like through a speaker and a woofer.

The display unit 26 has a configuration corresponding to the output unit 103 in FIG. 5 and, for example, the input content received by the operation input unit 22, the image captured by the imaging unit 24, a recipe list for selecting a sales promotion recipe, and a recipe management device It is possible to display various information such as contents (recipe moving image etc.) distributed from 30. The store terminal-side storage unit 27 has a configuration corresponding to the storage unit 104 in FIG. 5 and stores various data, programs, and the like necessary to realize the function of the store terminal 20.

The store terminal side control unit 28 controls the operation of each component of the store terminal 20. The store terminal side control unit 28 is realized, for example, by the CPU 105 (see FIG. 5) of the store terminal 20 executing a program stored in advance in the store terminal side storage unit 27. In addition, the shop terminal side control unit 28 may be realized as an integrated circuit such as an application specific integrated circuit (ASIC). For example, the store terminal-side control unit 28 includes an association processing unit 281, a sales promotion data input unit 282, a sales promotion recipe selection unit 283, a reproduction control unit 284, a management data notification unit 285, and an output processing unit 286. ing.

The association processing unit 281 transmits a signal including identification information (for example, a shop terminal ID) for identifying the shop terminal 20 by wireless communication via the shop terminal side communication unit 21. For example, the association processing unit 281 transmits the shop terminal ID of the shop terminal 20 from the shop terminal 20 at a predetermined time interval by near field communication (for example, Bluetooth (registered trademark)) (so-called beacon signal).

Further, the association processing unit 281 is a two-dimensional display in which the identification information (for example, user ID) of the user terminal (customer) 10B possessed by the customer near the shop terminal 20 is displayed on the user terminal (customer) 10B. It may be acquired based on a code or a three-dimensional code. Then, the association processing unit 281 associates the acquired identification information (for example, user ID) of the user terminal (customer) 10B with identification information for identifying the shop terminal 20 (for example, shop terminal ID), and the recipe management device 30 It may be sent to

Sales promotion data input unit 282 receives input of data indicating sales plans (sales promotion products, related products, etc.) for each distribution or sales floor, data indicating sales results, etc., based on operations by a manager or store clerk of a store, etc. .

The sales promotion recipe selection unit 283 transmits a recipe list request based on the operation for acquiring the recipe list for the operation input unit 22, and acquires the recipe list from the recipe management device 30. For example, the recipe list request includes information indicating sales promotion products (main ingredients) based on the sales plan and related products (related ingredients), etc. The sales promotion recipe selection unit 283 Obtain a list of multiple recipes that use the related product (related food) and the like. Further, the sales promotion recipe selection unit 283 transmits, to the recipe management device 30, information (selection result) indicating the sales promotion recipe selected from among the plurality of recipes included in the acquired recipe list. Selection of a sales promotion recipe is performed by operation which selects a sales promotion recipe in the selection screen of the sales promotion recipe on which the recipe list was displayed. The selection screen of the sales promotion recipe will be described later with reference to FIG.

The reproduction control unit 284 controls the reproduction of the recipe moving image of the sales promotion recipe distributed from the recipe management device 30. For example, the reproduction control unit 284 reproduces a recipe moving image based on an operation of reproducing the recipe moving image on the operation input unit 22. For example, the reproduction control unit 284 repeatedly reproduces the recipe moving image until the reproduction stop operation is performed. The moving image of the reproduced recipe moving image is displayed on the display unit 26 under the control of the output processing unit 286. Further, the sound of the reproduced recipe moving image is output from the sound reproduction unit 25 under the control of the output processing unit 286. Further, the reproduction control unit 284 stores the reproduction status (reproduction start date and time, reproduction end date and time, etc.) of the reproduced recipe moving image in the store terminal side storage unit 27 in association with the recipe moving image ID of the recipe moving image. Note that the reproduction status may include the number of reproductions of the recipe moving image, the reproduction time, the reproduction period, and the like.

The management data notification unit 285 transmits, to the recipe management apparatus 30, data on a sales plan of a store, data indicating a sales promotion product based on the sales plan, data indicating a sale result of the store, and the like. Further, the management data notification unit 285 associates the information indicating the reproduction status of the recipe moving image stored in the store terminal-side storage unit 27 under the control of the reproduction control unit 284 with the recipe moving image ID of the recipe moving image, and manages the recipe. Send to device 30.

The output processing unit 286 controls screen display on the display unit 26 and audio output (reproduction) from the audio reproduction unit 25. For example, the output processing unit 286 causes the display unit 16 to display sales planning and sales result input, a screen for selecting a sales promotion recipe, and a reproduction screen of a recipe moving image and an advertising moving image, and an audio reproducing unit Output from 15 and so on.

<Selection of promotion recipe>
Next, the selection of the sales promotion recipe will be specifically described. As described above, the sales promotion recipe is selected by the store clerk or the like from a recipe list including a plurality of recipe options (promotional recipe candidates). For example, in the case of a sales promotion recipe, one is selected from a plurality of recipes, and confirmation is made as to whether the selection is certain (for example, "Yes" to the display such as "Is this recipe acceptable?" Is selected by pressing the '' button.
For example, a store clerk or the like may be able to select a sales promotion recipe from one or more recipe options for each sales type (sales department or department) of food at the shop terminal 20. For example, when there are a plurality of recipes as candidates for selection, the shop terminal 20 may group the groups and display the recipes. A group is an organization or department. An organization is either a company (company) group, a company, a store (branch), a department (department), a team or the like, or a combination thereof. The sales floor is a display place (a display shelf, a display case, a display stand, a display corner (including direct placement on a floor), a cash register, a warehouse, or a combination thereof) for displaying goods in a store. For example, the shop terminal 20 may narrow down the sales promotion recipe according to the department for each department or department, and select the sales promotion recipe from one or more recipes.
Further, the plurality of recipe options displayed in the recipe list may be limited to the recipe in which the sales promotion product and the related product are used. As a result, the store clerk or the like can reduce the effort of selecting a sales promotion recipe to be displayed as a target of a recipe moving image to be displayed because a recipe not related to sales promotion products is not posted in the recipe list.
Thus, the store terminal 20 can allow a store clerk or the like to easily select, for each group or store terminal 20, a sales promotion recipe in which sales promotion products based on each sales plan are used. Therefore, when the sales support system 1 is used, in the store, for example, one or a plurality of first shop terminals 20 can be arranged in the first department, and a recipe animation of a sales promotion recipe of the first group can be displayed. In the store, one or more second store terminals 20 are arranged in the second department, and can display recipe moving images of a second group sales promotion recipe. Thus, the customer can refer to the recipe animation of the sales promotion recipe for each department in each department.

FIG. 18 is a diagram showing an example of a sales recipe selection screen according to the present embodiment.
In this figure, the shop terminal 20 is grouped by sector (agricultural sector, livestock sector) as an example of a group, and a recipe list as a candidate for a sales promotion recipe is displayed. Here, some of the recipe options are displayed side by side vertically in the center of the screen, and the recipe options not displayed by sliding the display portion of the recipe list in the vertical direction Is scrolled. When the clerk or the like selects any one of the sales promotion recipes from the recipe list, the store terminal 20 reproduces the recipe animation of the selected sales promotion recipe. In addition, when the recipe animation of the selected sales promotion recipe has not been produced, the store terminal 20 acquires and displays still images and text information on the sales promotion recipe, and transmits the selection result to the recipe management apparatus 30. . By this, a recipe moving image is produced and distributed from the recipe management device 30. When a recipe animation of the selected sales promotion recipe is produced and distribution is started, the store terminal 20 can reproduce the recipe animation by selecting it from the recipe list.

<Playback history of moving images>
The store terminal 20 supports information indicating a sales promotion recipe (for example, recipe ID), information indicating a reproduced recipe moving image (for example, recipe moving image ID), reproduction date and time (reproduction start date and time, reproduction end date and time), or group information (For example, it may be matched via a user ID), and may be stored as reproduction history information. Thus, the store terminal 20 can record which recipe moving image has been reproduced in which group. Each shop terminal 20 may transmit moving image reproduction history information to the recipe management device 30 as reproduction history data.
The recipe management apparatus 30 can acquire, for example, the reproduction date and time and group information from the one or more shop terminals 20 in the first unit (for each of the recipe moving image, the advertisement moving image, and the sales promotion recipe). In this case, the recipe management apparatus 30 may generate information relating to moving image reproduction (information representing the number of reproductions and reproduction time (reproduction time of moving image × number of reproductions)) in the second unit (group). Thereby, the recipe management apparatus 30 can present the number of times of reproduction of the recipe moving image of the sales promotion recipe, the number of reproductions of the advertising moving image, and the like in a predetermined unit.

The store terminal 20 may count the number of persons who referred to the display of the own device (also referred to as “the number of reference persons”). Thus, the shop terminal 20 can acquire and store the number of referrers who have referred to the recipe moving image.
When counting the number of referrers, the store terminal 20 specifies a human who has referred to the screen of the own device from the image captured by the own device or the peripheral device, for example, by image analysis such as face recognition or gaze detection. The store terminal 20 counts the number of identified persons as the number of referrers. In addition, when the shop terminal 20 can detect attribute information ("referrer attribute information") such as human age and gender by image analysis, the store terminal 20 may count the number of referrers for each referrer attribute information.
In addition, the shop terminal 20 may acquire and store the number of referrers for each reproduction or each moving image. That is, the shop terminal 20 may associate and store the information indicating the reproduction time and the reproduced recipe moving image with the number of referrers. Further, the shop terminal 20 may separately store the number of viewers of the recipe animation and the number of viewers of the advertisement animation.
Thus, the shop terminal 20 can count the number of viewers of the moving image for each sales promotion recipe, recipe moving image or advertisement moving image, or reproduction (time), or for each combination thereof.

The store terminal 20 transmits, for example, the number of referrers to be stored to the recipe management apparatus 30. Here, the shop terminal 20 associates the number of referrers with the group information and the moving image reproduction history information (generation history data) (for example, it may be correlated via the user ID), and as the reference number information, It may be sent to the recipe management device 30.
Thereby, the recipe management apparatus 30 can acquire the reference number information, for example, in the first unit (for each group information, sales promotion recipe moving image, sales promotion recipe). In this case, the recipe management device 30 may acquire the number of referrers for a plurality of group information, and generate information indicating the number of referrers in the second unit (group). Specifically, the recipe management apparatus 30 may generate, for a company or a group of companies, information indicating the number of referrs for each store or department (or department), or for a certain shop, department (or department) Information indicating the number of referrers may be generated for each time.
The recipe management apparatus 30 may calculate the sales promotion fee based on the moving image reproduction history information and the reference number information. The promotion fee may be calculated for each collaborator (the sales support system 1 or the provider of each device, the provider of the sales promotion recipe moving image or the sales promotion recipe, the store or the sales floor). That is, the recipe management apparatus 30 stores in advance information on moving picture reproduction history information, information in which the reference number information and the sales promotion fee are associated, and information in which the sales promotion fee is associated with the interest rate and the like for each collaborator. When the moving image reproduction history information and the reference number information are input, the recipe management device 30 calculates a sales promotion charge and a sales promotion charge of each collaborator based on the information stored in advance.

Further, the recipe management device 30 may acquire point-of-sales information from a POS (point-of-sale information management). The point-of-sale information is, for example, a sale time, a price (unit price), a sales volume, special sale information (sale time, special sale price) and the like.
The recipe management apparatus 30 associates moving image reproduction history information or reference number information with point of sale information. For example, the recipe management apparatus 30 may calculate sales performance information for each sales recipe by correlating the food (for example, a sales promotion product, a related product) of the sales recipe with the product. For example, for each sales recipe, the recipe management apparatus 30 can reproduce the number of times the sales recipe animation (or advertisement animation) of the sales recipe is played, for each time range (for example, day, 1 hour, morning / day / night) The number of referrers of (or may be for each referrer attribute information), and the sales quantity of the food of the sales recipe may be calculated as sales record information. Further, the recipe management apparatus 30 arranges the shop terminal 20 when the recipe moving picture is displayed on the shop terminal 20 (or when the shop terminal 20 is arranged) and when the recipe moving picture is not displayed on the shop terminal 20 The difference (the difference or the rate of the sales volume) of the sales record information with that in the case of not being) may be calculated.
As a result, the sales support system 1 can output the display of the store terminal 20 and the sales results, the salesperson can verify the effect of the display of the store terminal 20, and can compare the sales effects among the sales recipes. The recipe management apparatus 30 may use the information (the previously designated day or the last reproduction) when each sales recipe was previously specified (reproduced) in the moving image reproduction history information, the reference number information, or the sales record information. Day, a designated group or a reproduced department) may be given. Thus, the sales support system 1 can provide the store clerk or the like with information indicating the sales promotion effect when the sales recipe moving image is reproduced on a plurality of days, whether or not the sales recipe moving image is reproduced on a plurality of days.

(Stop playback of moving images)
When the display of the recipe moving image is started, the store terminal 20 may not display a button for stopping the reproduction or may be a display that is difficult to touch. The display that is difficult to touch includes, for example, displaying an image that is small and does not represent stopping playback.
That is, the shop terminal 20 prevents the recipe moving image from being reproduced, such as the customer touching the display screen of the shop terminal 20, stopping reproduction, activating another application, or the like.
The store terminal 20 stops the reproduction of the recipe moving image, for example, by unplugging the cable from the physical power button or the operation from another device or the charging terminal. When the reproduction of the recipe moving image is stopped, the shop terminal 20 may display the main menu or the initial screen (home screen) of the shop terminal 20, or the like, so that the sales promotion recipe can be selected again.

[Configuration of User Terminal (Customer) 10B]
Next, the configuration of the user terminal (customer) 10B will be described. The user terminal (customer) 10B is a portable terminal device (for example, a smartphone) that can be held by a customer visiting a store. FIG. 19 is a block diagram showing an example of the configuration of the user terminal (customer) 10B according to the present embodiment. The user terminal (customer) 10 B includes a user terminal communication unit 11, an operation input unit 12, a voice input unit 13, an imaging unit 14, a voice reproduction unit 15, a display unit 16, and a user terminal storage unit 17. And a user terminal control unit 18B. The user terminal side communication unit 11, the operation input unit 12, the voice input unit 13, the imaging unit 14, the voice reproduction unit 15, the display unit 16, and the user terminal side storage unit 17 are shown in FIG. The configuration is the same as that of each unit included in the terminal (post) 10A, and the description thereof is omitted.

The user terminal control unit 18B controls the operation of each component of the user terminal (customer) 10B. The user terminal side control unit 18B is realized, for example, by the CPU 105 (see FIG. 5) of the user terminal (customer) 10B executing a program stored in advance in the user terminal side storage unit 17. In addition, the user terminal side control unit 18B may be realized as an integrated circuit such as an application specific integrated circuit (ASIC). For example, the user terminal-side control unit 18B includes a user control unit 181B, an association processing unit 182B, a content request unit 183B, a content acquisition unit 184B, and an output processing unit 185B.
The user control unit 181B performs a process for authenticating the user, similarly to the user control unit 181A included in the user terminal (post) 10A illustrated in FIG.

The association processing unit 182B is a signal (so-called beacon signal) including identification information (for example, shop terminal ID) for identifying the shop terminal 20 transmitted from the shop terminal 20 by short distance wireless communication (for example, Bluetooth (registered trademark)). Identification information (for example, a shop terminal ID) for identifying the received shop terminal 20 and identification information for identifying the user terminal (customer) 10B (for example, a user ID). ) In association with each other and transmitted to the recipe management apparatus 30.

Further, the association processing unit 182B causes the display unit 16 to display a two-dimensional code or a three-dimensional code indicating identification information (for example, user ID) for identifying the user terminal (customer) 10B via the output processing unit 185B. It is also good.

The content request unit 183B transmits, via the user terminal communication unit 11, a browsing request signal for requesting browsing of content (such as a recipe moving image) that has been browsed at the store terminal 20 associated with the user terminal (customer) 10B at the store. And sends it to the recipe management device 30. The browsing request signal includes at least identification information (for example, a user ID) for identifying the user terminal (customer) 10B. In addition to the identification information (for example, user ID) for identifying the user terminal (customer) 10B, the browsing request signal includes identification information (for example, shop terminal ID) for identifying the associated shop terminal 20, the shop terminal Time information (date and time information) or the like in which the user 20 (user) 10B is associated may be included.

The content acquisition unit 184B acquires information on content (such as a recipe moving image) transmitted from the recipe management device 30 in response to the content request unit 183B transmitting a browse request signal. The information related to the content (recipe animation etc.) is, for example, list information of the content that has been reproduced by the shop terminal 20 associated with the user terminal (customer) 10B. For example, the list information of the content is the content reproduced by the shop terminal 20 in a predetermined period (for example, 30 minutes before and after the correlated time) based on the time information when the association with the shop terminal 20 is made. It is list information. Further, the content acquisition unit 184B acquires data of content (recipe moving image and the like) transmitted from the recipe management device 30.

The output processing unit 185B controls screen display on the display unit 16 and audio output (reproduction) from the audio reproduction unit 15, as in the output processing unit 185A included in the user terminal (post) 10A shown in FIG. For example, the output processing unit 185B causes the screen display or the audio reproduction unit 15 on the display unit 16 to be based on information (for example, list information of content and data of the content) related to the content (recipe moving image etc.) acquired by Control the audio output (playback) from.

[Configuration of User Management Device 50]
Next, the configuration of the user management device 50 will be described.
FIG. 20 is a block diagram showing an example of the configuration of the user management device 50 according to the present embodiment.
The user management apparatus 50 includes a user management communication unit 51, a user management storage unit 52, and a user management control unit 53.

The user management communication unit 51 corresponds to the communication unit 101 in FIG. 5 and communicates with other devices connected to the network NW, such as the user terminal 10, the shop terminal 20, and the recipe management device 30.
The user management storage unit 52 has a configuration corresponding to the storage unit 104 in FIG. 5 and stores various data, programs, and the like necessary to realize the function of the user management apparatus 50. The user management storage unit 52 includes a user data storage unit 521. The user data storage unit 521 stores user data.

The user management control unit 53 controls each component of the user management apparatus 50. The user management side control unit 53 is realized, for example, by the CPU of the user management apparatus 50 executing a program stored in advance in the user management side storage unit 52. The user management control unit 53 may be realized as an integrated circuit such as an ASIC. The user management side control unit 53 includes a user management unit 531.

The user management unit 531 manages user data in which information about a user who operates the user terminal 10 or the shop terminal 20 is described. The user management unit 531 generates user data and stores the user data in the user data storage unit 521, or reads out user data from the user data storage unit 521 and provides the user data to the user terminal 10 and the recipe management apparatus 30. Further, when the user management device 50 acquires an authentication request for the user from the user terminal 10, the user management device 50 collates the user ID and password of the user data stored in the user data storage unit 521 with the user ID and password included in the authentication request. And authenticate the user. The user management unit 531 provides user data to the user terminal 10 of the authenticated user.

FIG. 21 is a diagram showing an example of a data configuration of user data of a user operating the user terminal 10. As shown in FIG.
The illustrated user data includes, for the user ID, name information, password information, nickname information, birth date information, gender information, contact information, link information, favorite menu information, favorite recipe information, posting recipe, member setting information , Etc. are associated data.

The name information is information indicating the name of the user.
The password information is information indicating a password set for the account of the user. The password is an example of authentication information. As the authentication information, in addition to the password, any information such as a fingerprint or voiceprint may be used.
Nickname information is information indicating a user's nickname (a name for making it public to others).
Date of birth information is information indicating the date of birth of the user.
The gender information is information indicating the gender of the user.
The contact information is information indicating the contact information of the user such as an e-mail address, a telephone number, and an address. For example, by referring to the address, it is possible to perform processing according to the regionality of the user's whereabouts.
The link information is information indicating a link destination to an account such as a social networking service (SNS) of the user.

The favorite menu information is information indicating a menu registered by the user as a favorite.
The favorite recipe information is information indicating a recipe registered as a favorite by the user. The post recipe is information indicating a recipe posted by the user. For example, the recipe ID of the recipe posted by the user is stored in the posting recipe. When the user registers a plurality of recipes, a plurality of recipe IDs are stored.
The member setting information is information indicating the member setting of the user. The member setting includes, for example, a plurality of types such as “ordinary member” and “special member”. Ordinary members can not use part of the information search service. In contrast, special members can use all of the information search services. As conditions for becoming a special member, for example, arbitrary conditions such as payment of a predetermined amount, use of an information search service for a predetermined period, use of an information search service for a predetermined number of times, etc. may be adopted.

By referring to such user data, the user terminal 10 and the recipe management apparatus 30 can specify attributes such as gender and age of the user. Thereby, the search result according to the user's attribute can be presented. In addition, the user terminal 10 and the recipe management apparatus 30 can acquire the user's evaluation of the menu and the recipe based on the favorite menu information and the favorite recipe information. Also, the user terminal 10 and the recipe management apparatus 30 can provide an information search service according to the member setting of the user based on the member setting information.

FIG. 22 is a diagram showing an example of a data configuration of user data of a user (a manager of a store, a store clerk, etc.) operating the store terminal 20. As shown in FIG. The illustrated user data includes group information (in this figure, company group, company, region, store, department, department) in addition to or instead of the user data of FIG. Match. For example, a company group ID, a company ID, a region ID, a shop ID, a department ID, and a department ID are stored in each of the company group, company, area, store, department, and department to uniquely identify each. The sales promotion recipe designation authority indicates the presence or absence of the authority to designate the sales promotion recipe (that is, the authority to select the sales promotion recipe for producing the recipe moving image), and is used to limit those who can specify the sales promotion recipe. If there is an authority to designate a sales promotion recipe, a store manager or salesperson (or the shop terminal 20) can select a sales promotion recipe on the sales recipe selection screen.
For example, when a store manager or a store clerk logs in to the store terminal 20, the store terminal 20 or the recipe management device 30 can specify group information from the user ID. The store terminal 20 or the recipe management apparatus 30 can control to display the selection screen of the sales promotion recipe based on the specified group information.

[Operation of sales support system 1]
Next, the operation of the sales support system 1 will be described in detail.
<Operation of Reproduction Process of Store Terminal 20>
First, with reference to FIG. 23, the operation of the shop terminal 20 will be described. FIG. 23 is a flowchart showing an example of the reproduction process of the recipe moving image on the shop terminal 20.

(Step S100) When the store terminal 20 is powered on and an application that exhibits the above function is selected on the home screen, the store terminal 20 activates the application. Thereafter, the process proceeds to step S102.
(Step S102) The store terminal 20 displays a sales recipe selection screen (see FIG. 18). When the clerk or the like selects a sales promotion recipe from the recipe list, the shop terminal 20 stores information indicating the sales promotion recipe. Thereafter, the process proceeds to step S104.
(Step S104) The store terminal 20 acquires information on the sales recipe selected in step S102. For example, the shop terminal 20 acquires a recipe animation and an advertisement animation of a sales recipe. Thereafter, the process proceeds to step S106.
(Step S106) The store terminal 20 reproduces the recipe moving image of the sales recipe acquired in step S104. Thereafter, the process proceeds to step S108.
(Step S108) The store terminal 20 counts the number of times of reproduction of the recipe moving image of the sales promotion recipe. For example, when the recipe moving image of the sales promotion recipe is reproduced first in step S106, the store terminal 20 sets the number of reproductions to 0, and when reproduction of a series of moving images of the recipe moving image (for example, 15 seconds) is completed, Add 1 to the number of plays. In addition, the shop terminal 20 stores the reproduction start time and the reproduction end time as data indicating the reproduction status. The store terminal 20 may add 1 to the number of times of reproduction over a specific period (a sales period, a period for each day, a week, a month, etc.) and store it as data indicating the reproduction status. In addition, the shop terminal 20 transmits data indicating the reproduction status to the recipe management device 30. Thereafter, the process proceeds to step S110.
(Step S110) It is determined whether or not the number of times of continuous reproduction has become equal to or greater than a set number (for example, 2 to 5 times). If it is determined that the number of times of continuous reproduction has reached the set number or more (YES), the process proceeds to step S112. In this case, the advertisement video is played back. However, when there is a recipe moving image of another sales promotion recipe in the next order, the process returns to step S106, and the processing of steps S106 to S110 is performed for the recipe moving image of another sales promotion recipe. On the other hand, when it is determined that the number of continuous reproductions is not the set number or more (NO), the process returns to step S106, and the recipe moving image of the sales promotion recipe is reproduced again.
(Step S112) The store terminal 20 reproduces the advertisement moving image acquired in step S104. Thereafter, the process returns to step S417.
(Step S114) The store terminal 20 determines whether or not the power is turned off in parallel with the processing of steps S100 to S112. When the power is turned off (YES), the shop terminal 20 ends the operation of the reproduction process. On the other hand, if the power is not turned off (NO), the process returns to step S114, and the shop terminal 20 determines whether the power is turned off (OFF).

<Operation of association processing (1)>
Next, an operation of association processing between the shop terminal 20 and the user terminal (customer) 10B will be described. FIG. 24 is a sequence diagram showing an example of association processing using wireless communication. Here, it is assumed that the shop terminal 20 transmits beacon signals at predetermined time intervals (for example, intervals of several seconds to ten and several seconds).
(Step S200) When a specific application capable of receiving a beacon signal is selected in the user terminal (customer) 10B, the user terminal (customer) 10B activates the application. Thereafter, the process proceeds to step S202.
(Step S202) The user terminal (customer) 10B receives the beacon signal transmitted from the shop terminal 20. Then, the process proceeds to step S204.
(Step S204) The user terminal (customer) 10B acquires the shop terminal ID of the shop terminal 20 from the received beacon signal. Then, the process proceeds to step S206.
(Step S206) When the user terminal (customer) 10B receives an operation to associate terminals, the process proceeds to step S208. The operation of associating a terminal is, for example, an operation of pressing an operation button for instructing association displayed on a display screen (display screen of the display unit 16) by the started application.
(Step S208) The user terminal (customer) 10B associates the shop terminal ID acquired in step S204 with the user ID that is identification information of the user terminal (customer) 10B, and transmits it to the recipe management apparatus 30. The user terminal (customer) 10B may add the transmission time and transmit. Then, the process proceeds to step S210.
(Step S210) The recipe management device 30 acquires the association information transmitted from the user terminal (customer) 10B. Then, the process proceeds to step S212.
(Step S212) The recipe management device 30 stores and manages the association information acquired in step S210 in the association data storage unit 329.

<Operation of association processing (2)>
FIG. 25 is a sequence diagram showing an example of association processing using a two-dimensional code or a three-dimensional code.
(Step S300) When a specific application capable of displaying a user ID that is identification information of the user terminal (customer) 10B in a two-dimensional code or a three-dimensional code is selected in the user terminal (customer) 10B ) 10B starts the application. Thereafter, the process proceeds to step S302.
(Step S302) When the user terminal (customer) 10B receives an operation to display a two-dimensional code or a three-dimensional code, the user terminal (customer) 10B displays a two-dimensional code or a three-dimensional code (identification information) on the display unit 16. This operation is, for example, an operation of pressing an operation button for instructing display of a two-dimensional code or a three-dimensional code in the application. In addition, the user holds the user terminal (customer) 10B over the shop terminal 20 so that the display location of the two-dimensional code or the three-dimensional code falls within the imaging range of the imaging unit 24 of the shop terminal 20. Then, the process proceeds to step S304. (Step S304) The store terminal 20 captures an image of a two-dimensional code or a three-dimensional code (identification information) displayed on the user terminal (customer) 10B. Then, the process proceeds to step S306. (Step S306) When the shop terminal 20 acquires the user ID which is the identification information of the user terminal (customer) 10B from the two-dimensional code or the three-dimensional code imaged at step S304, the process proceeds to step S208.
(Step S308) The shop terminal 20 associates the user ID of the user terminal (customer) 10B acquired in step S306 with the shop terminal ID, which is identification information of the shop terminal 20, and transmits it to the recipe management apparatus 30. In addition, the shop terminal 20 may add transmission time and may transmit. Then, the process proceeds to step S310.
(Step S310) The recipe management device 30 acquires the association information transmitted from the store terminal 20. Then, the process proceeds to step S312.
(Step S312) The recipe management device 30 stores and manages the association information acquired in step S310 in the association data storage unit 329.

<Operation of content browsing process in user terminal (customer) 10B>
Next, with reference to FIG. 26, the operation of the browsing process when browsing the content browsed at the shop terminal 20 associated with the user terminal (customer) 10B from outside the shop (for example, at home) will be described. FIG. 26 is a sequence diagram showing an example of the content browsing process.
(Step S400) In the user terminal (customer) 10B, when a specific application capable of browsing the content reproduced by the shop terminal 20 is selected, the user terminal (customer) 10B activates the application, The association information of the user terminal (customer) 10B managed by the recipe management apparatus 30 is acquired from the recipe management apparatus 30. Thereafter, the process proceeds to step S402.
(Step S402) When the user terminal (customer) 10B receives an operation requesting browsing of content, the process proceeds to step S404. The operation of requesting the browsing of the content is, for example, an operation of selecting the shop terminal 20 associated with the user terminal (customer) 10B in the application. When two or more same shop terminals 20 are associated, they can be distinguished by the associated time information (date and time information).
(Step S404) The user terminal (customer) 10B transmits, to the recipe management device 30, a browsing request signal for requesting browsing of the content reproduced by the selected shop terminal 20. For example, the browse request signal includes a user ID that is identification information of the user terminal (customer) 10B, a shop terminal ID of the selected shop terminal 20, and associated time information (date and time information). Then, the process proceeds to step S406.
(Step S406) If the recipe management apparatus 30 acquires the browsing request signal transmitted from the user terminal (customer) 10B in step S404, the process proceeds to step S408.
(Step S408) The recipe management apparatus 30 extracts content (recipe moving image) based on the association information (user ID, shop terminal ID, time information) included in the browsing request signal acquired in step S406, and the corresponding content is extracted. The list information is transmitted to the user terminal (customer) 10B. Then, the process proceeds to step S410.
(Step S410) The user terminal (customer) 10B acquires the list information of the content transmitted from the recipe management apparatus 30 in step S408 and displays the list information on the display unit 16. Then, the process proceeds to step S412. For example, the user terminal (customer) 10B displays each of the contents included in the list information of the contents in a selectable manner.
(Step S412) The user terminal (customer) 10B selects content (for example, a recipe moving image ID) indicating the selected content (for example, a recipe moving image) based on the selection operation on the list information of the content displayed in step S410. Are transmitted to the recipe management apparatus 30. Then, the process proceeds to step S414.
(Step S414) When the recipe management apparatus 30 acquires the content selection information transmitted from the user terminal (customer) 10B in step S412, the recipe management device 30 specifies the content (for example, recipe moving image) selected based on the acquired content selection information. And transmit the data of the content to the user terminal (customer) 10B. Then, the process proceeds to step S416.
(Step S416) The user terminal (customer) 10B reproduces the data of the content transmitted from the recipe management apparatus 30 in step S414 and displays the data on the display unit 16. Note that the reproduction of the data of the content may be streaming reproduction or download reproduction to be reproduced after the download is completed.

The specific application that can receive the beacon signal described above or the specific application that can display the two-dimensional code or the three-dimensional code, and the specific application that can browse the content that has been reproduced by the shop terminal 20 As one application, it may be provided in sales support system 1, and may be provided as each separate application.

[Summary of this embodiment]
As described above, the sales support system 1, which is an example of the content distribution system according to the present embodiment, communicates with the shop terminal 20 (an example of the first terminal device) displaying the contents to be provided to the customer and the shop terminal 20. The recipe management apparatus 30 (an example of a management apparatus) to perform is provided. For example, the recipe management apparatus 30 includes a distribution unit 337, an association information acquisition unit 338, and a management unit 339. The distribution unit 337 distributes the content to be displayed on the shop terminal 20 to the shop terminal 20. The association information acquisition unit 338 associates the association information in which the shop terminal 20 for displaying the content distributed by the distribution unit 337 and the user terminal (customer) 10B (an example of the second terminal device) owned by the customer are associated with each other. get. The management unit 339 causes the recipe management side storage unit 32 (an example of the storage unit) to store the history information of the content displayed on the shop terminal 20 and the association information.

Thus, since the sales support system 1 manages the association between the shop terminal 20 and the user terminal (customer) 10B, it is possible to easily confirm later the content that the customer has browsed at the shop terminal 20. For example, the sales support system 1 can easily confirm the content that the customer has browsed at the shop terminal 20 later even from another place (for example, home).

Further, the distribution unit 337 responds to a request from the user terminal (customer) 10B (an example of the second terminal device) based on the association information managed by the management unit 339, and the shop terminal 20 (first terminal device) Information related to the content reproduced in (1) is transmitted to the user terminal (customer) 10B.

As a result, the sales support system 1 can easily browse the content that the customer has browsed at the shop terminal 20 later from other places using the user terminal (customer) 10B. For example, when a customer visiting a supermarket browses a recipe video of the store terminal 20 and purchases ingredients of the recipe, it may be desired to browse the recipe video again after returning home. Even in such a case, the customer can easily browse the recipe moving image browsed at the shop terminal 20 using the user terminal (customer) 10B (an example of the second terminal device).

For example, the distribution unit 337 transmits the list information of the content to the user terminal (customer) 10B (an example of the second terminal device) as the information regarding the content reproduced by the shop terminal 20 (an example of the first terminal device).

As a result, the sales support system 1 can select the content that the customer wants to browse from the list of the content (for example, the recipe moving image that has been reproduced) displayed on the shop terminal 20.

Further, the management unit 339 associates the time information (for example, date and time) when the shop terminal 20 (an example of the first terminal apparatus) and the user terminal (customer) 10B (an example of the second terminal apparatus) are associated with each other. You may manage in addition to information. Then, the distribution unit 337 may transmit, to the user terminal (customer) 10B, information related to the content reproduced in the predetermined period based on the time information at the shop terminal 20.

As a result, the sales support system 1 selects, among the contents (for example, recipe videos that have been reproduced) displayed on the shop terminal 20, the information focused on the contents highly likely to have been browsed by the customer. ) Can be sent to 10B. Thus, the customer can more easily select the content he / she wants to view.

The shop terminal 20 (an example of the first terminal device) transmits identification information (for example, shop terminal ID) for identifying the shop terminal 20 by wireless communication (for example, near field communication such as Bluetooth (registered trademark)) The shop terminal side communication unit 21 (an example of a transmission unit) is provided. On the other hand, the user terminal (customer) 10B (an example of the second terminal apparatus) receives the identification information for identifying the shop terminal 20 transmitted from the shop terminal 20 (the example of the receiving section); Association that associates the identification information for identifying the shop terminal 20 received by the user terminal side communication unit 11 with the identification information for identifying the user terminal (customer) 10B and transmits it to the recipe management side storage unit 32 (an example of a storage unit) And a processing unit 182B.

As a result, the user terminal (customer) 10B can automatically detect the nearby shop terminal 20, so the user needs to perform complicated operations for associating the shop terminal 20 with the user terminal (customer) 10B. It can be done easily without.

In the above, an example in which the shop terminal 20 transmits a beacon signal by short distance wireless communication such as Bluetooth (registered trademark) has been described, but identification information of the shop terminal 20 is transmitted to the user terminal (customer) 10B. In this case, any other communication scheme may be used.

The shop terminal 20 (an example of the first terminal apparatus) displays identification information (for example, a user ID) for identifying the user terminal (customer) 10B (an example of the second terminal apparatus) on the user terminal (customer) 10B. The recipe management device 30 (management device 30 (management device) by associating identification information identifying the acquired user terminal (customer) 10B with identification information identifying the shop terminal 20 while acquiring the acquired two-dimensional code or three-dimensional code And the association processing unit 281 that transmits the information. For example, the shop terminal 20 may acquire identification information of the user terminal (customer) 10B by imaging the two-dimensional code or the three-dimensional code displayed on the user terminal (customer) 10B by the imaging unit 24.

Thus, the customer who has come to the attached shop is in front of the imaging unit 24 of the shop terminal 20 with the user terminal (customer) 10B displaying (for example, a barcode) or a three-dimensional code (for example, QR code (registered trademark)). The user terminal (customer) 10B can be associated with the shop terminal 20 only by holding it over. The two-dimensional code may simply be an array of numbers and characters.

Note that an RFID (Radio Frequency Identifier) may be used to read identification information. Further, the shop terminal 20 may be identified based on position information such as GPS (Global Positioning System) (that is, the position information of the shop terminal 20 may be used as the identification information of the shop terminal 20).

Further, the sales support system 1 may manage the association information between the shop terminal 20 and the user terminal (customer) 10B by including the group information of the shop terminal 20. Thereby, the user terminal (customer) 10B can easily confirm the information about the store where the store terminal 20 which browsed the content is installed and the sales floor is installed from the recipe management device 30 later. For example, when a customer browses a recipe moving image on the shop terminal 20 and purchases food or the like purchased later or wants to purchase again, it is possible to easily confirm which department in which shop to go.

Although the embodiments of the present invention have been described in detail with reference to the drawings, the specific configuration is not limited to the above-described embodiments, and includes design and the like within the scope of the present invention.

For example, the content that can be browsed even outside the store using the user terminal (customer) 10B may be limited. That is, in the content, the content that can be browsed and the content that can not be browsed by the user terminal (customer) 10B may be set by associating with the shop terminal 20. In this case, the recipe management apparatus 30 transmits only information (for example, list information) related to viewable content to the user terminal (customer) 10B. Further, the content that can be browsed by the user terminal (customer) 10B by being associated with the store terminal 20 includes content that can be browsed only by a part of the content displayed at the store terminal 20 (for example, the reproduced content). It may be That is, in the user terminal (customer) 10B, only a part of the content may be set to be viewable. Moreover, permission confirmation may be performed to the poster of the sales promotion recipe, similarly to the permission confirmation of distribution of the recipe moving image, whether or not browsing of the content is possible.

Further, in the above embodiment, even if the content browsed at the shop terminal 20 is out of the shop using the association information between the shop terminal 20 and the user terminal (customer) 10B, the user terminal (customer) 10B can browse the contents Although the example to make it explained, the association information between the shop terminal 20 and the user terminal (customer) 10B may be used for other things. For example, the sales support system 1 can specify the user who browsed the shop terminal 20 based on the association information with the identification information (for example, user ID) of the user terminal (customer) 10B, and the user For example, since it can be easily confirmed later whether the recipe moving image has been browsed, it can be used for analysis of whether the distributed content is a trigger for purchase of a sales promotion product by comparing it with the sales result. As a result, it is possible to consider the improvement of sales promotion content, such as confirming the sales promotion effect of the distributed content, and distributing more effective recipe animations for sales promotion of sales promotion products and related products.

In addition, the configurations provided in the recipe management device 30 and the user management device 50 described above can be distributed or integrated in any computer device. For example, the recipe management apparatus 30 and the user management apparatus 50 are arbitrary according to the cloud environment, the network environment, the scale of the number of users, the number and specifications of hardware prepared to configure the sales support system 1, and the like. It can be distributed or concentrated on computer devices. In addition, a part of the configuration of the recipe management device 30 may be provided in the shop terminal 20. For example, each shop terminal 20 may have a configuration corresponding to the management unit 339 and the history data storage unit 328 included in the recipe management apparatus 30, and even if reproduction history data etc. is managed for each shop terminal 20. Good. Further, each store terminal 20 or each user terminal 10 may have a configuration corresponding to the association data storage unit 329 included in the recipe management apparatus 30, and each store terminal 20 or each user terminal 10 also associates the association data (association Information) may be managed. Alternatively, part of the configuration of the shop terminal 20 may be provided in the recipe management device 30. For example, the recipe management apparatus 30 may be provided with the configuration of the sales promotion recipe selection unit 283, the reproduction control unit 284, the management data notification unit 285, and the like included in the store terminal 20. It may be provided from the recipe management device 30 as a web (web) application operating on a browser. Further, communication between the shop terminal 20 and the recipe management apparatus 30 may be directly performed via the network NW or indirectly via a computer device (shop server device) for each shop. It is also good. In this case, the input of sales promotion products based on the sales plan performed by the shop terminal 20 described above, the selection of sales promotion recipes, the input of sales results, and the like may be performed by the shop server device. For example, in the shop server device, data may be input by specifying each shop terminal 20 installed in the shop.

A program for realizing the functions of the user terminal 10, the shop terminal 20, the recipe management device 30, and the user management device 50 described above is recorded in a computer readable recording medium, and the program recorded in the recording medium is stored. The processing as the user terminal 10, the shop terminal 20, the recipe management device 30, and the user management device 50 may be performed by being read and executed by a computer system. Here, "to read and execute the program recorded on the recording medium into the computer system" includes installing the program on the computer system. The “computer system” mentioned here includes an OS and hardware such as peripheral devices. Also, the “computer system” may include a plurality of computer devices connected via a network including communication lines such as the Internet, WAN, LAN, and dedicated lines. The “computer-readable recording medium” means a portable medium such as a flexible disk, a magneto-optical disk, a ROM, a CD-ROM, or a storage device such as a hard disk built in a computer system. As described above, the recording medium storing the program may be a non-transitory recording medium such as a CD-ROM. The recording medium also includes a recording medium provided internally or externally accessible from the distribution server for distributing the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program executable in the terminal device. That is, the format stored in the distribution server does not matter as long as it can be downloaded from the distribution server and installed in a form that can be executed by the terminal device. Note that the program may be divided into a plurality of parts, and the configuration may be such that the terminal device integrates after being downloaded at different timings, or the distribution server that distributes each of the divided programs may be different. Furthermore, "computer-readable recording medium" holds a program for a certain period of time, such as a volatile memory (RAM) in a computer system serving as a server or a client when the program is transmitted via a network. We shall include things. Further, the program may be for realizing a part of the functions described above. Furthermore, it may be a so-called difference file (difference program) that can realize the above-described functions in combination with a program already recorded in the computer system.

In addition, some or all of the functions of the user terminal 10, the shop terminal 20, the recipe management device 30, and the user management device 50 described above may be realized as an integrated circuit such as an LSI (Large Scale Integration). Each function mentioned above may be processor-ized separately, and part or all may be integrated and processor-ized. Further, the method of circuit integration is not limited to LSI's, and implementation using dedicated circuitry or general purpose processors is also possible. In the case where an integrated circuit technology comes out to replace LSI's as a result of the advancement of semiconductor technology, integrated circuits based on such technology may also be used.

Moreover, although the said embodiment demonstrated the system which delivers content (recipe animation etc.) mainly to stores, such as a supermarket, as an example, the terminal device installed not only in a store but in a taxi or a train The system may be a system that distributes information (for example, information on a recipe of food) displayed in For example, by associating a terminal device installed in a taxi or in a train with the user terminal 10 owned by a passenger, the content browsed in the taxi or in the train can be made later even in other places. You may enable it to browse using the user terminal 10. FIG. Further, the content to be distributed is not limited to information on a recipe of a dish such as a recipe moving image, but may be other content (for example, information on another product, information on an event, etc.). In addition, the terminal device to which the above content is distributed is not limited to in a taxi or train (in a car), and installed in various vehicles such as a bus or in a ship or plane (in a ship or in a flight) It may be Further, the terminal device to which the content is distributed may be installed at an information station that sends out peripheral information and the like at various places, a tourist association, or a roadside station or a service area. Furthermore, the terminal device to which the content is distributed is not limited to indoors, and may be installed outdoors (for example, on the street or an outer wall of a building). That is, the store may be an indoor store as well as an indoor store.

[Supplementary note]
From the above description, a plurality of aspects of the present invention can be understood, for example, as follows. Note that, for ease of understanding, reference numerals in the attached drawings are appended in parentheses for convenience, but the aspect of the present invention is not limited to the illustrated aspect.

(Supplementary Note 1) One aspect of the present invention is a content distribution system (1) including a first terminal device (20) for displaying content to be provided to a customer and a management device (30) for communicating with the first terminal device. The management device includes a distribution unit (337) for distributing the content to be displayed on the first terminal device to the first terminal device, and the first terminal device for displaying the content distributed by the distribution unit. An association information acquisition unit (338) for acquiring association information associated with the second terminal device (10B) owned by the customer, history information of the content displayed by the first terminal device, and the association information And a management unit (339) for storing and managing the storage unit (32, 329) in the storage unit (32, 329).

(Supplementary Note 2) Another aspect of the present invention is the content distribution system according to Supplementary Note 1, wherein the distribution unit uses the second terminal device based on the association information managed by the management unit. The information related to the content reproduced by the first terminal device is transmitted to the second terminal device in response to the request.

(Supplementary Note 3) Another aspect of the present invention is the content distribution system according to Supplementary Note 2, wherein the distribution unit is configured to use the content list information as the information related to the content reproduced by the first terminal device. 2 Send to the terminal device.

(Supplementary Note 4) Another aspect of the present invention is the content distribution system according to Supplementary Note 2 or 3, wherein the management unit associates the first terminal device with the second terminal device. Time information is added to the association information and managed, and the distribution unit transmits, to the second terminal device, information related to the content reproduced in a predetermined period based on the time information by the first terminal device.

(Supplementary Note 5) Another aspect of the present invention is the content distribution system according to any one of Supplementary Notes 1 to 4, wherein the first terminal device wirelessly transmits identification information for identifying the first terminal device. A transmitting unit (21) for transmitting by communication, the second terminal apparatus receiving the identification information for identifying the first terminal apparatus transmitted from the first terminal apparatus; And an association processing unit (182B) for associating the identification information identifying the first terminal apparatus received by the receiving unit with the identification information identifying the second terminal apparatus and transmitting the association information to the management apparatus.

(Supplementary Note 6) Another aspect of the present invention is the content distribution system according to any one of Supplementary Notes 1 to 4, wherein the first terminal device identifies identification information for identifying the second terminal device. While acquiring based on the two-dimensional code or the three-dimensional code displayed on the second terminal device, the identification information for identifying the acquired second terminal device is associated with the identification information for identifying the first terminal device. And an association processing unit (281) to transmit to the management apparatus.

(Supplementary Note 7) Another aspect of the present invention is a management device (30) that communicates with a first terminal device (20) that displays content to be provided to a customer, and the content to be displayed on the first terminal device An association in which a distribution unit (337) that distributes to the first terminal device, the first terminal device that displays the content distributed by the distribution unit, and a second terminal device (10B) owned by the customer are associated An association information acquisition unit (338) for acquiring information, and a management unit (339) for storing and managing the history information of the content displayed on the first terminal device and the association information in the storage unit (32, 329) , And a management device.

(Supplementary Note 8) Another aspect of the present invention is a content distribution system (1) including a first terminal device (20) for displaying content to be provided to a customer, and a management device (30) for communicating with the first terminal device. A distribution step of distributing the content to be displayed on the first terminal device to the first terminal device, and the first terminal displaying the content distributed in the distribution step. An association information acquiring step of acquiring association information in which an apparatus and the second terminal device (10B) owned by the customer are associated, history information of the content displayed by the first terminal device, and the association information And a management step of storing and managing the storage unit (32, 329).

(Supplementary Note 9) Another aspect of the present invention relates to the distribution step of distributing the content to be displayed on the first terminal device (20) for displaying the content to be provided to the customer on the computer to the first terminal device; Acquisition step of acquiring association information in which the first terminal device for displaying the content distributed by the second terminal device (10B) owned by the customer and the first terminal device for displaying the distributed content, and displaying on the first terminal device And a management step of storing and managing the history information of the content and the association information in the storage unit (32, 329).

One aspect of the present invention can be used, for example, in a sales system, an information processing apparatus (for example, a mobile phone terminal, a tablet terminal, a personal computer, a server apparatus), an integrated circuit (for example, a communication chip), a program, or the like it can.

Reference Signs List 1 sales support system (content distribution system) 10 user terminal 11 user terminal side communication unit 12 operation input unit 13 voice input unit 14 imaging unit 15 audio reproduction unit 16 display Part 17 17 User terminal side storage unit 10A User terminal (post) 18A User terminal control unit 181A User control unit 182A Menu posting unit 183A Recipe posting unit 184A Mail processing unit 185A: output processing unit, 10B: user terminal (customer), 18B: user terminal side control unit, 181B: user control unit, 182B: association processing unit, 183B: content request unit, 184B: content acquisition unit, 185B: Output processing unit 20: store terminal 21: store terminal side communication unit 22: operation input unit 24: imaging unit 25: audio reproduction unit 26: display unit 27 Store terminal side storage unit 28, 28: store terminal side control unit, 281: association processing unit, 282: sales promotion data input unit, 283: sales promotion recipe selection unit, 284: reproduction control unit, 285 ... management data notification unit, 286: output Processing unit, 30: recipe management apparatus, 31: recipe management side communication unit, 32: recipe management side storage unit, 321: menu data storage unit, 322: menu attribute data storage unit, 323: recipe data storage unit, 324: recipe Attribute data storage unit 325 Food material data storage unit 326 Food data storage unit 327 Promotional data storage unit 328 History data storage unit 329 Association data storage unit 33 Recipe management side control unit 331 Menu editorial department, 332 ... recipe editorial department, 333 ... sales promotion data acquisition department, 334 ... recipe list generation department, 335 ... recipe video request acquisition department, 33 ... recipe video registration unit, 337 ... distribution unit, 338 ... association information acquisition unit, 339 ... management unit, 50 ... user management device, 51 ... user management communication unit, 52 ... user management storage unit, 53 ... user management side Control unit, 531 ... user management unit

Claims

A sales support system comprising a user terminal device, a terminal device installed in a store, and one or more management devices that communicate with the terminal device,
The one or more management devices are
A registration unit that manages recipes that can be referred to by the user terminal device at a recipe site;
A distribution unit that distributes a moving image showing the recipe to the terminal device;
An acquisition unit that acquires a reproduction situation of the moving image of the recipe distributed by the distribution unit at the store;
Equipped with
The user terminal device is
The recipe site includes an output unit that enables reference to recipe data of the recipe.
The terminal device is
A reproduction control unit that repeatedly reproduces a moving image distributed from the management device;
A sales support system comprising
The acquisition unit acquires the reproduction status of the advertising moving image distributed by the distribution unit at the store,
The sales support system according to claim 1, wherein the reproduction control unit repeatedly reproduces a moving image of a recipe including at least a product more than the advertising moving image regarding the product.
The one or more management devices are
A management unit that manages the moving image of the recipe or the reproduction status of the advertisement moving image in association with the sales plan of the product relating to the moving image of the recipe or the advertisement moving image;
The sales support system according to claim 2, comprising:
The acquisition unit acquires information indicating sales results of the store,
The one or more management devices are
The management unit associates and manages the reproduction status at the store acquired by the acquisition unit and information indicating the sales result of the store,
The terminal device is
A notification unit that notifies the management apparatus of information indicating a reproduction status of the moving image;
The sales support system according to claim 1, comprising:
The terminal device is
It has an input unit that accepts instruction of the animation of sales promotion recipe from the clerk,
When the reproduction control unit repeatedly reproduces a moving image of a video of a series of cooking scenes including the first cooking process and the second cooking process based on the instruction, at least a part of the first cooking process The sales support system according to claim 1, wherein the video of and the video of at least a part of the second cooking process are reproduced at different speed ratios.
One or more management devices that communicate with terminal devices installed in the store,
A registration unit that manages recipes that can be referred to by the user terminal device at the recipe site;
A distribution unit that distributes a moving image showing the recipe to the terminal device;
An acquisition unit that acquires the reproduction status of the moving image distributed by the distribution unit at the store, and information indicating a sales result of the store;
A management unit that associates and manages the reproduction status in the store acquired by the acquisition unit and information indicating the sales result of the store;
Management device provided with
A terminal device installed in a store that communicates with one or more management devices,
A communication unit for distributing, from the management device, a moving image showing the recipe that can be referred to by the user terminal device at the recipe site;
A reproduction control unit that repeatedly reproduces a moving image distributed from the management device;
A notification unit that notifies information indicating the reproduction status of the moving image of the recipe to be distributed and the advertising moving image at the store;
Equipped with
The terminal device, wherein the reproduction control unit repeatedly reproduces a moving image of a recipe including at least a product more than the advertising moving image of a product.
A terminal device installed in a store that communicates with one or more management devices,
A communication unit for distributing, from the management device, a moving image showing the recipe that can be referred to by the user terminal device at the recipe site;
An input unit that receives an instruction of a moving image of a sales promotion recipe from a store clerk,
A reproduction control unit that repeatedly reproduces a moving image distributed from the management device;
Equipped with
When the reproduction control unit repeatedly reproduces a moving image of a video of a series of cooking scenes including the first cooking process and the second cooking process based on the instruction, at least a part of the first cooking process The terminal device which reproduces | regenerates the image | video of, and the image | video of at least one part of a said 2nd cooking process by different speed ratio.
A sales support method in a sales support system, comprising: a terminal device installed in a store; and one or more management devices that communicate with the terminal device,
A registration step in which the one or more management devices manage recipes that can be referred to by a user terminal device at a recipe site;
A distribution step in which the one or more management devices distribute a moving image showing the recipe to the terminal device;
A reproduction step in which the terminal device repeatedly reproduces a moving image of a recipe, which is a moving image distributed from the one or more management devices and includes at least a product, more than an advertising moving image regarding a product;
An acquisition step in which the one or more management devices acquire a moving image of the recipe distributed in the distribution step and a reproduction status of the advertising moving image at the store;
Sales support method having.
A sales support method in a sales support system, comprising: a terminal device installed in a store; and one or more management devices that communicate with the terminal device,
A registration step in which the one or more management devices manage recipes that can be referred to by a user terminal device at a recipe site;
A distribution step in which the one or more management devices distribute a moving image showing the recipe to the terminal device;
A reproduction control step in which the terminal device repeatedly reproduces a moving image distributed from the management device;
A notification step in which the terminal device notifies the management device of information indicating a reproduction status of the moving image;
An acquisition step in which the one or more management devices acquire the reproduction status of the moving image at the store and information indicating the sales result of the store;
A management step in which the one or more management devices manage a playback situation in the store in association with information indicating sales results of the store;
Sales support method having.
A sales support method in a sales support system, comprising: a terminal device installed in a store; and one or more management devices that communicate with the terminal device,
A registration step in which the one or more management devices manage recipes that can be referred to by a user terminal device at a recipe site;
A distribution step in which the one or more management devices distribute a moving image showing the recipe to the terminal device;
An input step in which the terminal device receives an instruction of a moving image of a sales promotion recipe from a store clerk;
A reproduction control step in which the terminal device repeatedly reproduces a moving image distributed from the management device;
A notification step in which the terminal device notifies the management device of information indicating a reproduction status of the moving image;
An acquisition step in which the one or more management devices acquire the reproduction status of the moving image at the store and information indicating the sales result of the store;
A management step in which the one or more management devices manage a playback situation in the store in association with information indicating sales results of the store;
Have
In the reproduction control step, the first cooking is performed when the terminal device repeatedly reproduces a moving image of a video of a series of cooking scenes including the first cooking process and the second cooking process based on the instruction. The sales support method which reproduces | regenerates an at least partial image of a process, and an at least partial image of a said 2nd cooking process at different double speed.
In the computer of one or more management devices that communicate with the terminal device installed in the store,
A registration step for managing recipes that can be referred to by the user terminal device at the recipe site,
A distribution step of distributing a moving image showing the recipe to the terminal device;
An acquiring step of acquiring a reproduction status of the moving image to be distributed in the distribution step at the shop and information indicating a sales result of the shop;
A management step of managing the reproduction status of the store acquired in the acquisition step and information indicating the sales result of the store in association with each other;
Sales support program to make it run.
In a computer of a terminal device installed in a store, which communicates with one or more management devices,
A communication step in which a moving image showing the recipe is distributed from the one or more management devices at the recipe site, with respect to the recipe which can be referred to by the user terminal device;
A reproduction control step of repeatedly reproducing a moving image distributed from the one or more management devices;
A notification step of notifying information indicating the reproduction status of the moving image of the recipe and the advertising moving image at the store, which is distributed;
To run
A sales support program for repeatedly reproducing, at the reproduction control step, a moving image of a recipe including at least a product more than the advertising moving image of a product.
In a computer of a terminal device installed in a store, which communicates with one or more management devices,
A communication step in which a moving image showing the recipe is distributed from the management device with respect to the recipe which can be referred to by the user terminal device at the recipe site;
An input step for receiving an instruction of a video of a sales promotion recipe from a store clerk,
A reproduction control step of repeatedly reproducing a moving image distributed from the management device;
To run
In the reproduction control step, at least a part of the first cooking step in the case where a moving image of a video obtained by photographing a series of cooking scenes including the first cooking step and the second cooking step is repeatedly reproduced based on the instruction. A sales support program for reproducing the video of and the video of at least a part of the second cooking process at different speed ratios.