JP6895545B2 - Sales support system, management device, sales support method, and sales support program - Google Patents

Description

The present invention relates to a sales support system, a management device, a terminal device, a sales support method, and a sales support program.
The present application claims priority with respect to Japanese Patent Application No. 2018-001945 filed in Japan on January 10, 2018, the contents of which are incorporated herein by reference.

A technique for providing a video of cooking procedures (recipe) via the Internet is known. For example, in Patent Document 1, when a member inputs a cooking code number selected from a cookbook, a cooking demonstration video corresponding to the cooking code number is broadcast on the screen of the member's terminal via the Internet. The system is disclosed.

Japanese Unexamined Patent Publication No. 2003-219066

As described above, in the recipe video explaining the cooking procedure that the user browses on demand, it is generally required to carefully explain the cooking method that is difficult to convey only by characters and photographs. On the other hand, for example, in a store such as a supermarket, a terminal device can be installed at each food sales floor, and the above recipe video can be played as content related to the products in the sales floor on the terminal device and used for sales promotion. It is being considered.

One aspect of the present invention has been made in view of the above points, and one of the objects is to provide a sales support system, a management device, a terminal device, a sales support method, and a sales support program that can be utilized for sales promotion. To do.

Another aspect of the present invention is to provide a sales support system, a management device, a terminal device, a sales support method, and a sales support program capable of exerting the effects described in the embodiments described later. Make one.

(1) In order to solve the above-mentioned problems, one aspect of the present invention is a sales support system including a user terminal device, a terminal device installed in a store, and one or a plurality of management devices that communicate with the terminal device. The one or more management devices include a registration unit that manages recipes that can be referred to by the user terminal device on the recipe site, and a distribution unit that distributes a moving image showing the recipe to the terminal device. The user terminal device is provided with an acquisition unit for acquiring the reproduction status of the moving image of the recipe distributed by the distribution unit in the store, and the user terminal device makes it possible to refer to the recipe data of the recipe on the recipe site. The terminal device is a sales support system including an output unit, and a playback control unit that repeatedly reproduces moving images distributed from the management device.

Further, in one aspect of the present invention, in the sales support system, the acquisition unit acquires the reproduction status of the advertisement moving image distributed by the distribution unit at the store, and the reproduction control unit includes at least a product. The sales support system according to (1) above, wherein the moving image of the recipe is repeatedly reproduced more than the moving image of the advertisement related to the product.

(3) Further, in one aspect of the present invention, in the sales support system, the one or more management devices are the reproduction status of the moving image of the recipe or the advertising moving image, and the moving image of the recipe or the advertisement. The sales support system according to (2) above, which includes a management unit that manages the sales plan of products related to moving images in association with each other.

(4) Further, in one aspect of the present invention, in the sales support system, the acquisition unit acquires information indicating the sales result of the store, and the acquisition unit acquires the one or more management devices. The terminal device includes a management unit that manages the playback status at the store in association with information indicating the sales result of the store, and the terminal device notifies the management device of information indicating the playback status of the moving image. The sales support system according to (1) above, which is equipped with a department.

(5) Further, in one aspect of the present invention, in the sales support system, the terminal device includes an input unit that receives an instruction of a moving image of a sales promotion recipe from a clerk, and the reproduction control unit is based on the instruction. , At least a part of the video of the first cooking step and at least a part of the video of the second cooking step when the moving image of the video of a series of cooking scenes including the first cooking step and the second cooking step is repeatedly played back. The sales support system according to (1) above, which reproduces a part of video at different speeds.

(6) Further, one aspect of the present invention is one or a plurality of management devices that communicate with a terminal device installed in a store, and a registration for managing a recipe that can be referred to by the user terminal device at a recipe site. Acquiring a unit, a distribution unit that distributes a moving image showing the recipe to the terminal device, a reproduction status of the moving image distributed by the distribution unit at the store, and information indicating the sales result of the store. It is a management device including a unit and a management unit that manages the reproduction status in the store acquired by the acquisition unit and the information indicating the sales result of the store in association with each other.

(7) Further, one aspect of the present invention is a terminal device installed in a store that communicates with one or a plurality of management devices, and the recipe that can be referred to by the user terminal device at the recipe site. A communication unit distributed from the management device, a playback control unit that repeatedly reproduces the moving image distributed from the management device, and a moving image and an advertising moving image of the recipe to be distributed. The reproduction control unit includes a notification unit for notifying information indicating a reproduction status in the store, and the reproduction control unit repeatedly reproduces a moving image of a recipe containing at least the product more than the advertising moving image related to the product. It is a terminal device.

(8) Further, one aspect of the present invention is a terminal device installed in a store that communicates with one or a plurality of management devices, and the recipe that can be referred to by the user terminal device at the recipe site. A communication unit that distributes a moving image showing a recipe from the management device, an input unit that receives an instruction of a video of a sales promotion recipe from a clerk, and a playback control unit that repeatedly reproduces the moving image distributed from the management device. When, based on the instruction, the reproduction control unit repeatedly reproduces a moving image of a video of a series of cooking scenes including the first cooking step and the second cooking step, the first cooking It is a terminal device that reproduces at least a part of the image of the process and at least a part of the image of the second cooking process at different double speeds.

(9) Further, one aspect of the present invention is a sales support method in a sales support system including a terminal device installed in a store and one or a plurality of management devices that communicate with the terminal device. Alternatively, a registration step in which a plurality of management devices manage recipes that can be referred to by the user terminal device at the recipe site, and distribution in which the one or more management devices distribute a moving image showing the recipe to the terminal device. A step and a reproduction step in which the terminal device repeatedly reproduces a moving image of a recipe that is a moving image delivered from the one or more management devices and includes at least a product, more than an advertising moving image related to a product. This is a sales support method in which the one or more management devices include a moving image of the recipe delivered in the distribution step and an acquisition step of acquiring a reproduction status of the advertising moving image in the store.

(10) Further, one aspect of the present invention is a sales support method in a sales support system including a terminal device installed in a store and one or a plurality of management devices that communicate with the terminal device. Alternatively, a registration step in which a plurality of management devices manage recipes that can be referred to by the user terminal device at the recipe site, and distribution in which the one or more management devices distribute a moving image showing the recipe to the terminal device. A step, a reproduction control step in which the terminal device repeatedly reproduces a moving image delivered from the management device, and a notification step in which the terminal device notifies the management device of information indicating a reproduction status of the moving image. And the acquisition step in which the one or more management devices acquire the reproduction status of the moving image in the store and the information indicating the sales result of the store, and the one or more management devices are the stores. It is a sales support method having a management step of associating and managing the reproduction status in the store and the information indicating the sales result of the store.

(11) Further, one aspect of the present invention is a sales support method in a sales support system including a terminal device installed in a store and one or a plurality of management devices that communicate with the terminal device. Alternatively, a registration step in which a plurality of management devices manage recipes that can be referred to by a user terminal device at a recipe site, and distribution in which the one or more management devices distribute a moving image showing the recipe to the terminal device. A step, an input step in which the terminal device receives an instruction of a moving image of a sales promotion recipe from a clerk, a reproduction control step in which the terminal device repeatedly reproduces a moving image distributed from the management device, and the terminal device. However, the notification step of notifying the management device of information indicating the reproduction status of the moving image, and the one or more management devices indicate the reproduction status of the moving image at the store and the sales result of the store. The reproduction has an acquisition step of acquiring information, and a management step in which the one or more management devices manage the reproduction status at the store in association with the information indicating the sales result of the store. In the control step, when the terminal device repeatedly reproduces a moving image of a video of a series of cooking scenes including the first cooking step and the second cooking step based on the instruction, the first cooking step This is a sales support method for reproducing at least a part of the image and at least a part of the image of the second cooking step at different double speeds.

(12) Further, one aspect of the present invention is a registration for managing a recipe that can be referred to by a user terminal device at a recipe site on a computer of one or a plurality of management devices that communicate with a terminal device installed in a store. Step, a distribution step of delivering a moving image showing the recipe to the terminal device, an acquisition step of acquiring the reproduction status of the moving image delivered in the distribution step at the store and information indicating the sales result of the store. , Is a sales support program for executing a management step of associating and managing the reproduction status at the store acquired in the acquisition step with the information indicating the sales result of the store.

(13) Further, one aspect of the present invention relates to a recipe that can be referred to by a user terminal device at a recipe site on a computer of a terminal device installed in a store that communicates with one or more management devices. A communication step in which a moving image showing a recipe is distributed from the one or more management devices, a reproduction control step in which a moving image distributed from the one or a plurality of management devices is repeatedly reproduced, and a moving image of the recipe to be distributed. A notification step of notifying information indicating the reproduction status of the image and the advertisement moving image in the store is executed, and in the reproduction control step, the moving image of the recipe including at least the product is made larger than the advertising moving image related to the product. , It is a sales support program for replaying many times.

(14) Further, one aspect of the present invention relates to a recipe that can be referred to by a user terminal device at a recipe site on a computer of a terminal device installed in a store that communicates with one or more management devices. A communication step in which a moving image showing a recipe is delivered from the management device, an input step in which an instruction of a video of a sales promotion recipe is received from a clerk, and a playback control step in which the moving image delivered from the management device is repeatedly played back. In the reproduction control step, when a moving image of a video of a series of cooking scenes including the first cooking step and the second cooking step is repeatedly reproduced based on the instruction, the first cooking step is performed. This is a sales support program that reproduces at least a part of the video and at least a part of the video of the second cooking process at different double speeds.

According to one aspect of the present invention, the browsed content can be easily confirmed from other places.

The figure which shows the outline of the sales support system which concerns on embodiment. The block diagram which shows an example of the structure of the sales support system which concerns on embodiment. The figure which shows the name of the user terminal 10 which concerns on embodiment. The figure which shows an example of the arrangement of the store terminal which concerns on embodiment. The block diagram which shows the structure of the computer system which concerns on embodiment. The block diagram which shows an example of the structure of the user terminal (post) which concerns on embodiment. The figure which shows an example of the data structure of the menu data which concerns on embodiment. The figure which shows an example of the data structure of the menu attribute data which concerns on embodiment. The figure which shows an example of the data structure of the recipe data which concerns on embodiment. The figure which shows an example of the data structure of the recipe attribute data which concerns on embodiment. The block diagram which shows an example of the structure of the recipe management apparatus which concerns on embodiment. The figure which shows an example of the data structure of the recipe moving image attribute data which concerns on embodiment. The figure which shows an example of the data structure of the sales promotion data which concerns on embodiment. The figure which shows an example of the data structure of the history data for each sales promotion recipe which concerns on embodiment. The figure which shows an example of the data structure of the history data for each store terminal which concerns on embodiment. The figure which shows an example of the data structure of the association data which concerns on embodiment. The block diagram which shows an example of the structure of the store terminal which concerns on embodiment. The figure which shows an example of the selection screen of the sales promotion recipe which concerns on embodiment. The block diagram which shows an example of the structure of the user terminal (customer) which concerns on embodiment. The block diagram which shows an example of the structure of the user management apparatus which concerns on embodiment. The figure which shows the data structure example of the user data of the user who operates a user terminal. The figure which shows the data structure example of the user data of the user who operates a store terminal. The flowchart which shows an example of the reproduction processing of the recipe video which concerns on embodiment. The sequence diagram which shows an example of the association processing which concerns on embodiment. The sequence diagram which shows the other example of the association processing which concerns on embodiment. The sequence diagram which shows an example of the content browsing process which concerns on embodiment.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.
[Overview of content distribution system]
First, an outline of the content distribution system according to the embodiment of the present invention will be described.
The content distribution system according to the present embodiment is a sales support system having a distribution service that distributes cooking recipe information and the like to stores. Here, the store is a general retail store that sells products and the like necessary for cooking, and is, for example, a supermarket, a department store, a home center, a convenience store, a pharmacy, and the like.

FIG. 1 is a diagram showing an outline of a sales support system according to the present embodiment.
In the illustrated sales support system 1, the recipe management device 30 distributes the content to each store. For example, the recipe management device 30 distributes information (for example, a recipe moving image) about a recipe using a product (ingredient, etc.) sold at each sales floor of each store. One or more store terminals 20 are installed in each sales floor of each store. The store terminal 20 reproduces and displays the delivered content (for example, a recipe moving image). As a result, the customer can browse the content (for example, the recipe video) at each sales floor of the store and consider purchasing the product. Therefore, the store can promote the sale of foodstuffs and the like.

Further, by associating the owned user terminal 10 with the store terminal 20, the customer can browse the content (for example, the recipe video) played on the store terminal 20 even outside the store. For example, a customer may want to check the recipe video again when he / she purchases the ingredients introduced in the recipe video and cooks after returning home. In such a case, by associating the store terminal 20 with the user terminal 10 at the store, the recipe video viewed at the store can be viewed on the user terminal 10 at home.

Various methods can be applied to the method of associating the user terminal 10 with the store terminal 20.
(1) Association method using wireless communication The identification information of the store terminal 20 is transmitted from the store terminal 20 at predetermined time intervals (for example, at intervals of several seconds to ten and several seconds) by short-range wireless communication (for example, Bluetooth (registered trademark)). By doing so (so-called beacon signal), the user terminal 10 possessed by the customer near the store terminal 20 receives and acquires the identification information of the store terminal 20. For example, when a customer browses content on the store terminal 20, when a specific application installed on the user terminal 10 is activated, a beacon signal transmitted from the store terminal 20 is received by the function of the application, and the store terminal receives the beacon signal. The identification information of 20 is associated with the identification information of the user terminal 10 and transmitted to the recipe management device 30. The recipe management device 30 acquires and manages the association information between the identification information of the store terminal 20 and the identification information of the user terminal 10 from the user terminal 10. The identification information of the user terminal 10 may be the user ID of the user who uses the user terminal 10 or the terminal ID of the user terminal 10. Further, the specific application is, for example, an application provided by this sales support system.

(2) Association method using a two-dimensional code or a three-dimensional code A specific application executed on the user terminal 10 uses a two-dimensional code (for example, a bar code) or a three-dimensional code (for example, QR) as identification information of the user terminal 10. It has a function to display a code (registered trademark)), and by holding the two-dimensional code or three-dimensional code over the camera of the store terminal 20 (holding it over the shooting position), the store terminal 20 displays the identification information of the user terminal 10. read. When the store terminal 20 reads the identification information of the user terminal 10, the store terminal 20 associates the identification information of the store terminal 20 with the identification information of the user terminal 10 and transmits the identification information to the recipe management device 30. The recipe management device 30 acquires and manages the association information between the identification information of the store terminal 20 and the identification information of the user terminal 10 from the store terminal 20.

The two-dimensional code may be simply an array of numbers and characters. Further, the store terminal 20 displays a two-dimensional code or a three-dimensional code as the identification information of the store terminal 20, and the user terminal 10 reads the two-dimensional code or the three-dimensional code to identify the store terminal 20. The information may be associated with the identification information of the user terminal 10 and transmitted to the recipe management device 30. Further, RFID (Radio Frequency Identification Identifier) may be used for reading the identification information. Further, the store terminal 20 may be identified based on the position information such as GPS (Global Positioning System) (that is, the position information of the store terminal 20 may be used as the identification information of the store terminal 20).

By associating the user terminal 10 with the store terminal 20 as described above, when the recipe management device 30 receives a content viewing request from the user terminal 10, the store terminal 20 associated with the user terminal 10 is associated with the user terminal 10. Is specified, and the content played on the store terminal 20 is transmitted to the user terminal 10. As a result, the content browsed at the store can be later reproduced and browsed on the user terminal 10 at home or the like. As long as the recipe management device 30 and the user terminal 10 can communicate with each other, the content viewed in the store can be later reproduced and viewed on the user terminal 10 regardless of whether the content is inside or outside the store.

For example, the recipe management device 30 transmits a list of contents played on the store terminal 20 associated with the user terminal 10 to the user terminal 10 in response to a content viewing request from the user terminal 10. The user can select and browse desired contents from the list of contents transmitted from the recipe management device 30 to the user terminal 10. Further, the user terminal 10 registers (saves) the information of the list of contents transmitted from the recipe management device 30 in a specific folder (“My folder”, “Favorite folder”, etc.) based on the user's operation. May be good.

In addition, the recipe management device 30 responds to a content viewing request from the user terminal 10 and displays a list of the contents played on the store terminal 20 associated with the user terminal 10 that have been played in a predetermined period. It may be transmitted to the user terminal 10. The predetermined period is a period (for example, 30 minutes before and after the time estimated to be browsing the content) including the time (date and time) estimated that the user was browsing the content on the store terminal 20. .. The time estimated to be browsing the content may be, for example, the time when the store terminal 20 and the user terminal 10 are associated with each other. The time when the store terminal 20 and the user terminal 10 are associated with each other is the time when the store terminal 20 or the user terminal 10 associates the identification information of the store terminal 20 with the identification information of the user terminal 10 and transmits the identification information to the recipe management device 30. It may be the time when the recipe management apparatus 30 received the information. The time when the store terminal 20 and the user terminal 10 are associated is based on the time when the user terminal 10 acquires the identification information of the store terminal 20 or the time when the store terminal 20 acquires the identification information of the user terminal 10. May be good.

Further, the recipe management device 30 replaces or in addition to transmitting the list of contents, the contents that have been played at the time (date and time) estimated that the user was browsing the contents on the store terminal 20 (for example,). , Recipe video) may be sent.

[Configuration of sales support system 1]
Hereinafter, the configuration of the sales support system 1 will be described in detail.
FIG. 2 is a block diagram showing an example of the configuration of the sales support system 1 according to the present embodiment. In this figure, the same reference numerals are given to the same configurations as those shown in FIG.
The sales support system 1 includes a plurality of user terminals 10-1, 10-2, ..., 10-N (N is a natural number) and a plurality of store terminals 20-1, 20-2, ..., 20-M (M). Is provided with a natural number), a recipe management device 30, and a user management device 50. In the following, the user terminals 10-1, 10-2, ..., 10-N will be collectively referred to as the user terminal 10 when not particularly distinguished. Similarly, when each of the store terminals 20-1, 20-2, ..., 20-M is not particularly distinguished, they are collectively referred to as the store terminal 20. Each of the user terminal 10, the store terminal 20, the recipe management device 30, and the user management device 50 is a computer device (electronic device) provided with a computer system 100 (see FIG. 5), and is a wireless or wired network NW. Can connect to and communicate with each other.

<User terminal 10>
The user terminal 10 may be, for example, a personal computer, a tablet terminal, a smartphone, a mobile phone, a PHS (Personal Handyphone System) terminal, a game machine, or the like. The user terminal 10 can provide a user interface, accept input of a character string according to a user's operation, and present various information such as a search result to the user. The recipe created by the user is posted from the user terminal 10 and managed by the recipe management device 30. Further, the user terminal 10 owned by the customer who visits the store can browse the content (for example, the recipe video) viewed on the store terminal 20 even outside the store by associating with the store terminal 20. .. As described above, the user terminal 10 has a function of posting a recipe and a function of enabling the recipe video viewed on the store terminal 20 as a customer to be viewed from outside the store. These functions can coexist in one user terminal 10, but one user terminal 10 may have only one of the functions. Since each function has different parts, for convenience, the user terminal 10 having a function of posting a recipe is also referred to as a user terminal (posting) 10A, and the user terminal 10 (store) owned by a customer who visits the store. The user terminal 10) that can be associated with the terminal 20 is also referred to as the user terminal (customer) 10B (see FIG. 3). FIG. 3 is a diagram showing names of user terminals 10 according to the present embodiment.

<Store terminal 20>
The store terminal 20 is, for example, a tablet terminal, and one or a plurality of stores are installed in each sales floor of each store. A store is a supermarket, a department store, a home improvement store, a convenience store, a pharmacy, etc., and is a store that transfers products (sells, samples, etc.) to customers at least in part or in whole.
The sales floor is a place (also called a "corner") according to the sales type of the product, and is, for example, a meat corner, a fruit and vegetable corner, a fresh fish corner, a daily food corner, a side dish corner, and the like. The daily food is a food that is delivered to the store every day, and refers to milk, tofu, paste, namagashi, and the like. In addition, the sales floor may correspond to a department in the store, and each department manages the corresponding sales floor (corner). For example, the livestock department corresponds to the meat corner, and the agricultural department corresponds to the fruit and vegetable corner. The fresh fish section is handled by the fisheries department, and the daily food section is handled by the daily department.

FIG. 4 is a diagram showing an example of the arrangement of the store terminals 20 according to the present embodiment.
This figure is an example in which a store terminal 20 (tablet terminal) is installed in a sales floor (fresh fish corner) where a store is located. Here, the sales promotion product (the product (food) whose sales are promoted by the store side) is "octopus". The store terminal 20 is displayed together with the promotional product.
The store terminal 20 displays a sales promotion recipe or an image (for example, a recipe moving image) related to the sales promotion recipe or the sales promotion recipe in which the sales promotion product is the main ingredient (main ingredient). In addition, the store terminal 20 is displayed together with the recipe card. For example, two types of recipe cards, a recipe card for display and a recipe card for distribution, are displayed together. Multiple recipe cards for distribution are arranged and can be carried by the customer and taken home. Related products are ingredients (including seasonings and some cooked foods) other than the main ingredients in the sales promotion recipe. In this figure, the related products are, for example, "cabbage" and "takoyaki flour". That is, the sales promotion recipe is a recipe using "octopus", "cabbage" and "takoyaki flour".

As described above, in the store (sales floor) of the present embodiment, the sales promotion product is displayed together with the store terminal 20 that displays the recipe video of the sales promotion recipe in which the sales promotion product is the main ingredient. In addition, the store terminal 20 is displayed together with the recipe card, and is also displayed together with the related products. As a result, the customer can refer to the recipe video of the sales promotion recipe at each sales floor of the store, and can concretely imagine the cooking using the sales promotion products (ingredients) there, and also confirm the cooking method. it can. Therefore, the customer can be motivated to purchase the promotional product. In addition, when the customer wants to cook the dish shown in the recipe video of the sales promotion recipe, the ingredients can be obtained immediately and the recipe card describing the cooking shown in the sales promotion recipe can be obtained.

In addition, to be displayed together means, for example, to be arranged in the surroundings (for example, within a radius of 1 m), to be displayed in the same display place (same display shelf, display stand, or its vicinity, etc.). It means that they are arranged within the reach of the eyes while looking at the display of the store terminal 20. For example, the store terminal 20 is used as a fixture and is placed on the same display case, display shelf, or display stand as the promotional product. However, one aspect of the present invention is not limited to this, and the store terminal 20 may be hung on a wall, or may be hung from a ceiling or a shelf.

The recipe card may describe how to access the sales promotion recipe on the website (QR code (registered trademark), URL, and other identification information of the sales promotion recipe site). Based on the recipe card, the customer can refer to the sales promotion recipe on the website and refer to more detailed recipe information by his / her own user terminal (customer) 10B.

<Recipe management device 30>
Returning to FIG. 3, the recipe management device 30 is a server device. For example, the recipe management device 30 manages various data such as sales plan data and sales result data, recipe data of recipes posted by users, and recipe video data created as moving images of sales promotion recipes. In addition, the recipe management device 30 distributes the recipe video to each store. In addition, the recipe management device 30 manages various historical data. The managed history data includes, for example, playback history data indicating the playback status of the recipe video. Further, the recipe management device 30 manages the association information between the user terminal (customer) 10B and the store terminal 20. The recipe management device 30 is, for example, a web server managed or used by a recipe provider.

<User management device 50>
The user management device 50 is a server device that manages user data.
The above is the description of the configuration of the sales support system 1.

[Configuration of computer system 100]
Next, the configuration of the computer system 100 of each device included in the sales support system 1 will be described.
FIG. 5 is a block diagram showing the configuration of the computer system 100.
The computer system 100 includes a communication unit 101, an input unit 102, an output unit 103, a storage unit 104, and a CPU (Central Processing Unit) 105. These components are communicably connected to each other via bus B.

The communication unit 101 is a communication module such as a communication IC (Integrated Circuit).
The input unit 102 is for input including, for example, a pointing device such as a mouse and a touch pad, a keyboard, a microphone, a camera, and various other sensors (for example, an acceleration sensor, a gyro sensor, a GPS (Global Positioning System) sensor, and a proximity sensor). It is a module. The input unit 102 may be integrally configured with the display as a touch panel.
The output unit 103 includes output modules such as a display panel, a speaker, and a woofer.

The storage unit 104 includes, for example, an HDD (Hard Disk Drive), an SSD (Solid State Drive), an EEPROM (Electrically Erasable Programmable Read-Only Memory), a ROM (Read-Ony Memory), a ROM (Read-Ony Memory), etc. Module for. The storage unit 104 is not limited to the built-in one, and may be an external storage module connected by a digital input / output port or the like such as USB (Universal Serial Bus).
The CPU 105 executes various programs stored in the storage unit 104 and controls each configuration included in the computer system 100.
The above is the description of the configuration of the computer system 100.

[Configuration of user terminal (post) 10A]
Next, the configuration of the user terminal (post) 10A will be described. The configuration of the user terminal (customer) 10B will be described later with reference to FIG.
FIG. 6 is a block diagram showing an example of the configuration of the user terminal (post) 10A according to the present embodiment. The user terminal (post) 10A includes a user terminal side communication unit 11, an operation input unit 12, a voice input unit 13, an imaging unit 14, a voice reproduction unit 15, a display unit 16, and a user terminal side storage unit 17. And a user terminal side control unit 18A.

The user terminal side communication unit 11 has a configuration corresponding to the communication unit 101 of FIG. 5, and communicates with the recipe management device 30, the user management device 50, and the like connected to the network NW. Further, the user terminal side communication unit 11 may have a function of communicating with an electronic device (for example, a store terminal 20 or the like) existing in the vicinity by short-range wireless communication. In addition, in order to protect the personal information of the user, the user terminal (post) 10A and the user management device 50 may be configured so as not to be able to directly communicate with each other. In this case, the user terminal side communication unit 11 may indirectly communicate with the user management device 50 via the recipe management device 30 or the like.

The operation input unit 12 has a configuration corresponding to the input unit 102 of FIG. 5, and accepts various operations such as character string input, data editing operation, mail reception / transmission operation, and display switching operation.
The voice input unit 13 has a configuration corresponding to the input unit 102 of FIG. 5, and receives voice input via a microphone. The voice input unit 13 performs voice recognition, for example, and accepts various operations such as character string input, data editing operation, and display switching operation.
The imaging unit 14 has a configuration corresponding to the input unit 102 of FIG. 5, and acquires an captured image via a camera. The captured image may be, for example, an image showing ingredients, cooking process, cooking, menu, and the like. Further, the captured image may be a still image or a moving image.

The audio reproduction unit 15 has a configuration corresponding to the output unit 103 of FIG. 5, and outputs audio via a speaker and a woofer. The voice reproduction unit 15 presents information by voice, outputs a warning sound, and the like, for example.
The display unit 16 has a configuration corresponding to the output unit 103 of FIG. 5, and outputs a display via a display. The display unit 16 displays various information such as input contents and search results received by, for example, the operation input unit 12, the voice input unit 13, and the imaging unit 14.
The user terminal side storage unit 17 has a configuration corresponding to the storage unit 104 of FIG. 5, and stores various data, programs, and the like necessary for realizing the function of the user terminal (post) 10A.

The user terminal side control unit 18A controls the operation of each configuration of the user terminal (post) 10A. The user terminal side control unit 18A is realized, for example, by the CPU 105 (see FIG. 5) of the user terminal (post) 10A executing a program stored in advance in the user terminal side storage unit 17. Further, the user terminal side control unit 18A may be realized as an integrated circuit such as an ASIC (Application Specific Integrated Circuit). For example, the user terminal side control unit 18A includes a user control unit 181A, a menu posting unit 182A, a recipe posting unit 183A, a mail processing unit 184A, and an output processing unit 185A.

The user control unit 181A performs a process for authenticating the user. Specifically, first, the user control unit 181A acquires the user ID and password based on the operation input received by the operation input unit 12. The user control unit 181A notifies the user management device 50 of the acquired user ID and password, and requests user authentication. The user control unit 181A acquires the authentication result from the user management device 50. If the authentication is successful, the user control unit 181A can refer to various information of the user data. For example, the user control unit 181A can specify the member setting, limit the functions and information provided in the information retrieval service according to the member setting, and release the restriction.

The menu posting unit 182A performs a process for posting a menu. "Posting" means making data edited by a user visible to other users. In other words, "posting" means publishing data. However, the "posted" data may be set so as not to be published. In addition, "editing" includes creating new data, modifying or adding information on existing data, deleting existing data, and the like.

The menu posting unit 182A generates menu data and menu attribute data related to the menu when the user posts the menu.
Menu data is data that describes information about the contents of the menu. FIG. 7 is a diagram showing an example of the data structure of the menu data. In the menu data, one or more constituent cooking information is associated with the menu ID (Identifier). The menu ID is information for uniquely identifying the menu. The constituent cooking information is information indicating the cooking that constitutes the menu. In the constituent cooking information, the constituent cooking recipe information for specifying the recipe of the cooking constituting the menu and the constituent cooking category information indicating the position (type) of the cooking in the menu are described. For example, a recipe ID for uniquely identifying a recipe is described in the constituent cooking recipe information. Further, for example, the constituent dish category information describes the types of main dish, side dish, soup, dessert, and the like.

Menu attribute data is data that describes menu attribute information. FIG. 8 is a diagram showing an example of a data structure of menu attribute data. Menu attribute data includes menu name information, menu poster information, menu registration date and time information, menu image information, poster comment information, setup comment information, cooking time information, and menu for the menu ID. The category information and the membership license information are associated with each other.

Menu name information is information indicating the name of the menu. The name of the menu includes the names of the dishes and ingredients that make up the menu.
Menu poster information is information indicating the poster (creator) of the menu. For example, a user ID is described in the menu poster information.
Menu registration date and time information is information indicating the date and time when the menu was posted and registered.
Menu image information is information indicating a captured image of a menu.
The contributor comment information is information indicating a comment (for example, outline, background) given by the contributor to the menu.
The setup comment information is information indicating a comment indicating precautions and the like when cooking along the menu.

The cooking time information is information indicating the approximate time required for cooking the menu. The cooking time information may indicate the total cooking time of each dish constituting the menu, or may indicate the time separately calculated and set. For example, when cooking a plurality of dishes can be carried out at the same time, the cooking time of the menu may be shorter than the total cooking time of each dish.
Menu category information is information indicating the type of menu (for example, concept, calories, cost, commendation such as hall of fame and award history, purpose, use).
The membership license information is information indicating permission for information disclosure (recipe disclosure) according to the membership setting.

Even when newly creating menu data or menu attribute data, the menu posting unit 182A transmits the created menu data and menu attribute data to the recipe management device 30 without numbering (issuing) the menu ID. To do. The menu editorial unit 331 (described later) of the recipe management device 30 issues a menu ID indicating the menu data for the new menu data received from the menu posting unit 182A. The menu ID issued depends on the individual menu data. The menu editorial unit 331 of the menu management device 30 adds the issued menu ID to the menu data received from the menu posting unit 182A and the menu attribute data of the menu data. The menu editorial unit 331 stores the menu data to which the menu ID is added and the menu attribute data in the menu data storage unit 321 (described later) and the menu attribute data storage unit 322 (described later), respectively. Therefore, it is avoided that the same menu ID is assigned to different menu data created by each of the plurality of user terminals (posts) 10A.

Further, for example, when modifying or adding information of existing menu data or menu attribute data, the menu posting unit 182A manages the menu data request specified by the operation received by the operation input unit 12 as a recipe. It is transmitted to the device 30. The menu posting unit 182A acquires menu data and menu attribute data from the recipe management device 30 as a response. Then, the menu posting unit 182A processes the acquired menu data and menu attribute data according to the instruction by the user. The menu posting unit 182A transmits the processed menu data and menu attribute data to the recipe management device 30 and stores them.
When deleting the existing menu data or menu attribute data, the menu posting unit 182A deletes the menu data or menu attribute data related to the menu specified by the operation received by the operation input unit 12 in the recipe management device 30. To request. Menus to be modified, added, or deleted are identified by the menu ID.

Returning to FIG. 6, the recipe posting unit 183A performs a process for posting the recipe. The recipe posting unit 183A performs the same processing on the recipe data and the recipe attribute data as the processing performed on the menu data and the menu attribute data by the menu posting unit 182A. Here, the recipe editing unit 332 (described later) of the recipe management device 30 issues a recipe ID indicating the recipe data to the recipe data and the recipe attribute data newly created by the recipe posting unit 183A. The recipe data to be modified, added, or deleted and the recipe attribute data are specified by the recipe ID.

Recipe data is data that describes information about the contents of a recipe. FIG. 9 is a diagram showing an example of the data structure of the recipe data. In the recipe data, one or more recipe ingredient information and one or more cooking process information are associated with the recipe ID.

The recipe ingredient information (recipe ingredient 1, recipe ingredient 2, ...) Is information about the ingredients used in the recipe. In the recipe ingredient information, the used ingredient information, the quantity information, the ingredient category information, and the main ingredient flag are described.
The food ingredient information used is information for specifying the foodstuff used in the recipe. For example, a food material ID is described in the food material information used. The food material ID is information that uniquely identifies the food material. The quantity information is information indicating the quantity of ingredients used in the recipe.
Ingredient category information is information indicating a group of ingredients in a recipe. For example, in the foodstuff category information, identification information of each group is described in order to distinguish between a group of foodstuffs used in one cooking process and a group of foodstuffs used in another cooking process.
The main ingredient flag is information indicating whether or not the ingredient is the main ingredient among the ingredients used in the recipe.

Cooking process information (cooking step 1, cooking step 2, ...) Is information that indicates the work in cooking step by step. Cooking image information, process comment information, process time information, and cooking method information are described in the cooking process information.
The cooking image information is information showing a captured image showing the state of the cooking process.
The process comment information is information indicating a description of the cooking process.
The process time information is information indicating the time required for the cooking process.
The cooking method information is information indicating the type of cooking method in the cooking process. Cooking methods include, for example, cutting, simmering, baking, steaming, boiling, frying, and mixing.

Next, the recipe attribute data will be described. The recipe attribute data is data that describes the attribute information of the recipe. FIG. 10 is a diagram showing an example of a data structure of recipe attribute data. The recipe attribute data includes cooking ID, recipe name information, target number of people information, recipe poster information, recipe registration date and time information, cooking image information, poster comment information, and cooking for the recipe ID. It is data in which time information, recipe category information, and membership license information are associated with each other.

The dish ID is information that uniquely identifies a dish.
The recipe name information is information indicating the name of the recipe. The name of the recipe includes the name of the dish that can be created based on the recipe and the name of the ingredient used in the recipe.
The target number of people information is information indicating the amount of food indicated by the recipe. Information such as one serving, two or three servings, etc. is described in the target number of people information.
The recipe contributor information is information indicating the contributor (creator) of the recipe. For example, a user ID is described in the recipe poster information.
The recipe registration date and time information is information indicating the date and time when the recipe was posted and registered.
The food image information is information indicating a captured image of the food.
The contributor comment information is information indicating a comment (for example, outline, background) given by the contributor to the recipe.

Cooking time information is information indicating an approximate time required for cooking. The cooking time information may indicate the total time required for each cooking process, or may indicate the time separately calculated and set. For example, the cooking time may include the time required for preparation, serving, etc., in addition to the time required for each cooking process.
The recipe category information is information indicating the type of recipe (for example, concept, calorie, cost, award, purpose, use).

The mail processing unit 184A performs processing related to creation and editing of mail (e-mail) and transmission / reception of mail. For example, the mail processing unit 184A receives the mail sent from the recipe management device 30 or the like via a mail server (not shown). In addition, the mail processing unit 184A sends a newly created mail or a reply mail to the recipe management device 30 or the like via a mail server (not shown). For example, the mail processing unit 184A receives the permission confirmation mail sent from the recipe management device 30. Further, the mail processing unit 184A sends a permission reply mail for the permission confirmation mail to the recipe management device 30.

The output processing unit 185A controls the screen display on the display unit 16 and the audio output (reproduction) from the audio reproduction unit 15. For example, the output processing unit 185A displays a screen for providing various functions of information retrieval services such as user authentication, menus, recipes, and searches on the display unit 16, and a voice reproduction unit for providing various functions. Output from 15.

[Structure of recipe management device 30]
Next, the configuration of the recipe management device 30 will be described.
FIG. 11 is a block diagram showing an example of the configuration of the recipe management device 30 according to the present embodiment. The recipe management device 30 includes a recipe management side communication unit 31, a recipe management side storage unit 32, and a recipe management side control unit 33.

The recipe management side communication unit 31 has a configuration corresponding to the communication unit 101 of FIG. 5, and communicates with other devices connected to the network NW such as the user terminal 10, the store terminal 20, and the user management device 50.
The recipe management side storage unit 32 has a configuration corresponding to the storage unit 104 of FIG. 5, and stores various data, programs, and the like necessary for realizing the functions of the recipe management device 30. For example, the recipe management side storage unit 32 includes a menu data storage unit 321, a menu attribute data storage unit 322, a recipe data storage unit 323, a recipe attribute data storage unit 324, a food material data storage unit 325, and a cooking data storage unit. A unit 326, a sales promotion data storage unit 327, a history data storage unit 328, and an association data storage unit 329 are provided.

The menu data storage unit 321 stores menu data (see FIG. 7).
The menu attribute data storage unit 322 stores menu attribute data (see FIG. 8).
The recipe data storage unit 323 stores recipe data (see FIG. 9) and recipe moving image data. The recipe moving image data is stored in association with the recipe moving image ID that uniquely identifies the recipe moving image.
The recipe attribute data storage unit 324 stores recipe attribute data (see FIG. 10). Further, the recipe attribute data storage unit 324 stores the recipe moving image attribute data corresponding to the recipe moving image data. FIG. 12 is a diagram showing an example of the data structure of the recipe moving image attribute data. The recipe video attribute data includes the recipe video ID, the recipe video contributor (recipe video provider), the recipe video registration date and time, and the recipe video distribution date (delivery reservation) in addition to or in part of the recipe attribute data shown in FIG. (Distribution start date), one or more pop informations are associated with each other. For example, in the pop information, data such as a recipe card for display and a recipe card for distribution are stored as data of sales promotion products placed in the sales floor of the store. In addition to the distribution start date, the recipe video distribution date may be set to a distribution end date, a distribution start time, a distribution end time, a distribution period, and the like.

The food material data storage unit 325 stores food material data that describes information about the food material. For example, in the food material data, the food material name information, the nutrient information, the calorie information, the belonging food material information, and the same kind food material information are associated with the food material ID. The food material name information is information indicating the name of the food material. Nutrient information is information indicating the nutrients contained in the food material and their amounts. The calorie information is information indicating the calories per unit amount of the food material. The affiliation foodstuff information is information indicating the affiliation foodstuff. "Affiliated foodstuff" is information indicating another foodstuff that is conceptually included in one foodstuff. For example, "fish" includes "mackerel" and "autumn sword fish". In addition, "mackerel" includes "raw mackerel" and "canned mackerel". In other words, the belonging foodstuff is a foodstuff that belongs to the subordinate concept of a certain foodstuff. In the affiliation food information, the food ID of the affiliation food may be described. The same kind of food information is information indicating the same kind of food. "Same kind of foodstuff" is information indicating another foodstuff having the same kind of relationship with one foodstuff. That is, the same kind food information is an example of information indicating the same kind setting. In the same kind food information, the food ID of the food material considered to be the same kind food is described by the recognition at the time of writing the information. Therefore, in the same kind of food information, the food IDs of different foods may actually be described. From this food material data, it is possible to identify the nutrients and calories contained in menus and dishes, and the relationship between two or more foodstuffs. For example, the recipe management device 30 can display information on nutrients and calories of the sales promotion recipe and information on ingredients of the same type as the ingredients used in the sales promotion recipe together with the recipe video.

The cooking data storage unit 326 stores cooking data in which information about cooking is described. For example, in the cooking data, the cooking name information, the belonging cooking information, and the same kind cooking information are associated with the cooking ID. The dish name information is information indicating the name of the dish. The affiliation food information is information indicating the affiliation food. The "affiliated dish" is information indicating another dish conceptually included in one dish. For example, "simmered food" includes "simmered" and "chikuzen-ni". In other words, the belonging dish is a dish that belongs to the subordinate concept of a certain dish. In the affiliation food information, the cooking ID of the affiliation food may be described. Homogeneous food information is information indicating the same kind of food. “Homogeneous food” is information indicating another food that has the same kind of relationship with one food. That is, the same kind food information is an example of information indicating the same kind setting. In the same-kind food information, the cooking ID of the food considered to be the same-kind food is described by the recognition at the time of writing the information. Therefore, in the same kind of food information, the food IDs of different foods may actually be described. With this cooking data, the relationship between two or more dishes can be identified. For example, the user terminal 10 and the recipe management device 30 can specify a dish to which the dish indicated by the input keyword belongs or a similar dish. For example, the recipe management device 30 can display a recipe video not only for the sales promotion recipe selected by the clerk but also for the recipes related to the belonging food and the same kind of food as the target of the sales promotion recipe.

The sales promotion data storage unit 327 stores sales promotion data that describes information about the sales promotion product based on the sales plan. FIG. 13 is a diagram showing an example of a data structure of sales promotion data. The sales promotion data is information associated with a company group, a company, a region (region, prefecture, city, ward, town, village, etc.), a store, a sales floor, planning information, a sales promotion product, a sales promotion product ingredient, and a recipe video ID. One or more planning information based on the sales plan is associated with the company group or the company. For example, the plan information is information on a sales plan related to a promotional product such as a weekly recommended product, a monthly priority category product, a daily or weekly special sale product, and the like. The plan information may be associated with any of, for example, a company group, a company, a department, and a sales floor. One or more promotional products are associated with this plan information. The promotional product is an ingredient (may include seasonings), but if the product name of the promotional product and the ingredient are clearly separated, the promotional product (product name, etc.) and the promotional product ingredient (in the promotional product). Corresponding foodstuff) may be associated separately. In addition, if a moving image (hereinafter, also referred to as "advertising video") showing an advertisement for a promotional product (promotional product ingredient) is provided by the producer, manufacturer, distributor, etc. of the product, the advertising video is displayed. An advertising video ID for unique identification is associated.

The history data storage unit 328 stores the history data. For example, the history data storage unit 328 stores history data for each sales promotion recipe and history data for each store terminal.
FIG. 14 is a diagram showing an example of a data structure of historical data for each sales promotion recipe. In the historical data for each of the illustrated sales promotion recipes, the plan information is associated with one or more moving images for each recipe ID of the sales promotion recipe. In the recipe ID, a recipe ID indicating a sales promotion recipe selected by the store terminal 20 is stored. The plan information is the plan information corresponding to the sales promotion recipe of the recipe ID. For example, when a recipe list (list of recipes) in which sales promotion products are used based on planning information based on a sales plan is provided and a clerk specifies a sales promotion recipe from the list, a recipe ID indicating the sales promotion recipe and the plan are provided. Information is stored in association with each other.
The moving image information (animated image 1, moving image 2, ...) includes video ID, video type (information indicating recipe video), playback start date and time, playback end date and time, group information, previous playback date, and sales promotion product. , Sales performance information of promotional products, related products, and sales performance information of related products are associated with each other. In the video ID, the recipe video ID of the recipe video played on the store terminal 20 is stored. Information indicating that the video is a recipe video is stored in the video type. In addition, the store terminal 20 may display not only the recipe video but also the advertisement video of the sales promotion product. In this case, the advertisement video ID is stored in the video ID, and the information indicating the advertisement video is stored in the video type. The group information is, for example, either organization information or sales floor information, or a combination thereof. Organizational information is any or a combination of company (corporate) groups, companies, stores (branches), departments (departments), teams, and the like. The sales floor information is information indicating a corner, a display location (display shelf, display case, display stand, display corner (including direct placement on the floor), cash register, warehouse, or a combination thereof). The previous playback date is the latest of the playback start dates and times (playback start dates) extracted from the past video playback history information by the recipe management device 30 based on the group information and the video ID. The recipe management device 30 obtains the sales performance information of the sales promotion product and the sales performance information of the related product based on the sales result data of each store, and the sales result of the sales promotion product and the related product of this history data (sales of the sales promotion product). This is information that aggregates the number of items, sales, etc.). The recipe management device 30 generates and provides information indicating a sales promotion effect based on, for example, historical data.

FIG. 15 is a diagram showing an example of a data structure of historical data for each store terminal. The illustrated history data for each store terminal is the reproduction history data of the recipe video, and the store terminal ID, the group information, and the reproduction information are associated with each other. The store terminal ID is identification information that identifies the store terminal 20. The group information is either or a combination of the organization information and the sales floor information of the store where the store terminal 20 is installed. The reproduction information (reproduction 1, reproduction 2, ... In the figure) is information about the content (recipe video, advertisement video, etc.) reproduced in the store terminal 20, and is added each time the reproduction is performed. For example, the reproduction information is associated with a moving image ID, a recipe ID, a reproduction start date and time, a reproduction end date and time, and the like. In the video ID, the recipe video ID of the recipe video played on the store terminal 20 or the advertising video ID of the advertising video is stored. As the recipe ID, a recipe ID indicating a sales promotion recipe explained by the reproduced recipe video is stored. The reproduction information may include the number of reproductions, the reproduction time, the reproduction period, and the like.

The association data storage unit 329 stores the association data between the user terminal (customer) 10B and the store terminal 20.
FIG. 16 is a diagram showing an example of the data structure of the association data. In the illustrated association data, a user ID, a store terminal ID, group information, and an association date and time are associated with each other. The user ID is identification information that identifies the user terminal (customer) 10B. The store terminal ID is identification information that identifies the store terminal 20. The group information is either or a combination of the organization information and the sales floor information of the store where the store terminal 20 is installed. The association date and time is information indicating the date and time (time) when the user terminal (customer) 10B and the store terminal 20 are associated with each other. The user ID and the store terminal ID may be at least associated with the association data storage unit 329. Further, the identification information for identifying the user terminal (customer) 10B is not limited to the user ID, and may be a terminal ID uniquely set for each user terminal (customer) 10B.

Next, the configuration of the recipe management side control unit 33 will be described.
The recipe management side control unit 33 controls each configuration of the recipe management device 30. The recipe management side control unit 33 is realized, for example, by the CPU 105 (see FIG. 5) of the recipe management device 30 executing a program stored in advance in the recipe management side storage unit 32. Further, the recipe management side control unit 33 may be realized as an integrated circuit such as an ASIC. The recipe management side control unit 33 distributes the menu editing unit 331, the recipe editing unit 332, the sales promotion data acquisition unit 333, the recipe list generation unit 334, the recipe video request acquisition unit 335, and the recipe video registration unit 336. A unit 337, an association information acquisition unit 338, and a management unit 339 are provided.

The menu editorial department 331 newly registers and edits menu data and menu attribute data. The menu editorial department 331 issues a menu ID indicating the posted menu data in response to a request for posting menu data from the user terminal (post) 10A, and menu data and menu attribute data associated with the issued menu ID. Is stored in the menu data storage unit 321 and the menu attribute data storage unit 322. Further, the menu editorial unit 331 reads the menu data and the menu attribute data to be edited from the menu data storage unit 321 and the menu attribute data storage unit 322 in response to the menu data editing request from the user terminal (post) 10A. And send it to the user terminal (post) 10A. Further, the menu editorial unit 331 stores the edited menu data and menu attribute data received from the user terminal (post) 10A in the menu data storage unit 321 and the menu attribute data storage unit 322. Further, the menu editorial unit 331 deletes the menu data and the menu attribute data stored in the menu data storage unit 321 and the menu attribute data storage unit 322 in response to the deletion request from the user terminal (post) 10A.

The recipe editing unit 332 edits the recipe data and the recipe attribute data. The recipe editing unit 332 performs the same processing on the recipe data and the recipe attribute data as the processing performed on the menu data and the menu attribute data by the menu editing unit 331 in response to a request from the user terminal (post) 10A. ..

The sales promotion data acquisition unit 333 acquires sales plan data, data indicating sales promotion products based on the sales plan, data indicating the sales result of the sales result, etc. from the store terminal 20 from the store terminal 20, and the sales promotion data storage unit 327 Store in sales promotion data. In addition, the sales promotion data acquisition unit 333 acquires data indicating the reproduction status of the recipe video distributed by the distribution unit 337 on the store terminal 20, and delivers it to the management unit 339. The data indicating the reproduction status includes store terminal ID, group information, reproduction information (video ID, recipe ID, reproduction start date and time, reproduction end date and time, number of reproductions, reproduction time, reproduction period, etc.) and the like.

The recipe list generation unit 334 generates a recipe list and transmits it to the store terminal 20 based on the recipe list request from the store terminal 20. For example, the recipe list request from the store terminal 20 includes information indicating a promotional product (ingredient), and the recipe list generation unit 334 uses (uses) the promotional product (ingredient) with reference to the recipe data. ) Extract the recipes and generate a recipe list. At that time, the recipe list generation unit 334 generates a list so that recipes using the promotional product (ingredient) as the main ingredient are preferentially displayed. The recipe list generation unit 334 generates a recipe list by extracting only the data for which the recipe is permitted to be published according to the member setting.

The recipe video request acquisition unit 335 acquires information (for example, a recipe ID) indicating a sales promotion recipe selected from the recipe list on the store terminal 20. Then, the recipe video request acquisition unit 335 adds information indicating the acquired sales promotion recipe to the recipe video production list.

The recipe video request acquisition unit 335 confirms the permission for distribution of the recipe video of the sales promotion recipe selected on the store terminal 20. For example, the recipe video request acquisition unit 335 confirms the permission to distribute the recipe video of the sales promotion recipe to the poster (creator) of the sales promotion recipe added to the recipe video production list. To send. Then, when the recipe video request acquisition unit 335 receives a permission reply email approving the permission from the poster (creator) of the sales promotion recipe, the operator or production company of the sales support system 1 produces this recipe video. The recipe. The permission confirmation email may simply notify the user that the recipe will be used (to deliver the recipe video), and the notification may be sent for a predetermined period (for example, within 3 days). If you do not receive a reply of NG (not permitting use (delivery of recipe video)) within 7 days), the recipe video may be produced as if it was permitted. Further, the recipe video request acquisition unit 335 may perform a primary check on the recipe rank in order to confirm the reliability of the sales promotion recipe before sending the permission confirmation email. For example, if the recipe rank is equal to or higher than the preset rank, a permission confirmation email may be sent, and if the recipe rank is lower than the preset rank, the store terminal 20 may be notified of an instruction to redo the selection of the sales promotion recipe. .. In addition, the recipe video request acquisition unit 335 deletes the sales promotion recipe for which permission has not been obtained from the poster (creator) of the sales promotion recipe from the recipe video production list.

The recipe video registration unit 336 registers the produced recipe video and makes a distribution reservation. For example, the recipe video registration unit 336 issues a recipe video ID in response to a recipe video registration request, and stores the recipe video data and the recipe video attribute data in the recipe data storage unit 323 and the recipe attribute data storage unit 324. .. In addition, the recipe video registration unit 336 delivers the distribution reservation information including the distribution conditions of the recipe video to the distribution unit 337 in response to the recipe video distribution request.

The distribution unit 337 controls the distribution of the content (recipe video, etc.). For example, the distribution unit 337 distributes the recipe video of the sales promotion recipe so that it can be displayed on the store terminal 20 based on the distribution conditions of the recipe video reserved for distribution to the recipe video registration unit 336. The video distribution method may be streaming distribution or download distribution in which the video data is played back after the download is completed.

Further, the distribution unit 337 provides information on the content (recipe video, etc.) reproduced on the store terminal 20 in response to the browsing request from the user terminal (customer) 10B based on the association data stored in the association data storage unit 329. Is transmitted to the user terminal (customer) 10B. Specifically, when the distribution unit 337 acquires the browsing request signal transmitted from the user terminal (customer) 10B, the content (recipe video, etc.) reproduced on the store terminal 20 associated with the user terminal (customer) 10B. ) Is transmitted to the user terminal (customer) 10B.

For example, the distribution unit 337 transmits the list information of the content to the user terminal (customer) 10B as the information regarding the content (recipe moving image or the like) reproduced by the store terminal 20. Further, the distribution unit 337 transmits the list information of the contents played on the store terminal 20 to the user terminal (customer) 10B in a predetermined period based on the time information when the association with the store terminal 20 is made. The time information includes at least one piece of information such as year, day, hour (hour / minute / second), day of the week, and the like. The predetermined period is, for example, 30 minutes before and after the time when the association with the store terminal 20 is made. The time when the store terminal 20 and the user terminal (customer) 10B are associated with each other is such that the store terminal 20 or the user terminal (customer) 10B associates the store terminal ID of the store terminal 20 with the user ID of the user terminal (customer) 10B. It may be the time when it is transmitted to the recipe management device 30, or it may be the time when it is received (acquired) by the recipe management device 30. The time when the store terminal 20 and the user terminal (customer) 10B are associated with each other is the time when the user terminal (customer) 10B acquires the identification information of the store terminal 20, or the store terminal 20 is the user terminal (customer) 10B. It may be based on the time when the identification information is acquired. In addition, the distribution unit 337 transmits data of the content (recipe moving image, etc.) selected by the user terminal (customer) 10B from the content list information. The information about the content (recipe video, etc.) transmitted by the distribution unit 337 in response to the browsing request signal may be the data of the content (recipe video, etc.) instead of the list information.

The association information acquisition unit 338 provides the association information in which the store terminal 20 that displays the content (recipe video, etc.) distributed by the distribution unit 337 and the user terminal (customer) 10B owned by the customer are associated with the store terminal 20. Alternatively, it is acquired from the user terminal (customer) 10B. The association information includes the store terminal ID of the store terminal 20, the user ID of the user terminal (customer) 10B, the time information (date and time information) in which the store terminal 20 and the user terminal (customer) 10B are associated with each other, and the like.

The management unit 339 manages the history data for each sales promotion recipe (see FIG. 14) and the history data for each store terminal (see FIG. 15) stored in the history data storage unit 328. For example, the management unit 339 uses video playback history information including the playback status (playback start date / time, playback end date / time, etc.) of the recipe video of the sales promotion recipe distributed by the distribution unit 337 on the store terminal 20 as playback history data. It is acquired from the store terminal 20 in association with the recipe video ID of the recipe video, and is stored in the history data for each sales promotion recipe and the history data for each store terminal. At that time, the management department 339 replays the recipe video of the sales promotion recipe, data of the sales plan of the store corresponding to the sales promotion recipe, data showing the sales promotion product based on the sales plan, data showing the sales result of the store, etc. It may be stored in the history data for each sales promotion recipe in association with.

Further, the management unit 339 manages the association data stored in the association data storage unit 329 based on the association information acquired by the association information acquisition unit 338. For example, in the management unit 339, the store terminal ID of the store terminal 20, the user ID of the user terminal (customer) 10B, and the store terminal 20 and the user terminal (customer) 10B included in the association information acquired by the association information acquisition unit 338 The associated time information (date and time information) and the like are associated with the group information and the like of the store terminal 20 and stored in the association information acquisition unit 338.

[Structure of store terminal 20]
Next, the configuration of the store terminal 20 will be described.
FIG. 17 is a block diagram showing an example of the configuration of the store terminal 20 according to the present embodiment. The store terminal 20 includes a store terminal side communication unit 21, an operation input unit 22, an imaging unit 24, a voice reproduction unit 25, a display unit 26, a store terminal side storage unit 27, and a store terminal side control unit 28. , Equipped with.

The store terminal side communication unit 21 has a configuration corresponding to the communication unit 101 of FIG. 5, and communicates with the recipe management device 30 or the like connected to the network NW. Further, the store terminal side communication unit 21 may have a function of communicating with an electronic device (for example, a user terminal (customer) 10B or the like) existing in the vicinity by short-range wireless communication. The operation input unit 22 has a configuration corresponding to the input unit 102 (touch panel) of FIG. 5, and is a character string input, a recipe list acquisition operation, a sales promotion recipe selection operation, a moving image playback operation, and a display switching operation. Accepts various operations such as. The audio reproduction unit 25 has a configuration corresponding to the output unit 103 of FIG. 5, and outputs a moving image sound, a warning sound, and the like via a speaker and a woofer.

The display unit 26 has a configuration corresponding to the output unit 103 of FIG. 5, for example, an input content received by the operation input unit 22, an image captured by the imaging unit 24, a recipe list for selecting a sales promotion recipe, and a recipe management device. It is possible to display various information of the contents (recipe video, etc.) distributed from 30. The store terminal side storage unit 27 has a configuration corresponding to the storage unit 104 of FIG. 5, and stores various data, programs, and the like necessary for realizing the functions of the store terminal 20.

The store terminal side control unit 28 controls the operation of each configuration of the store terminal 20. The store terminal side control unit 28 is realized, for example, by the CPU 105 (see FIG. 5) of the store terminal 20 executing a program stored in advance in the store terminal side storage unit 27. Further, the store terminal side control unit 28 may be realized as an integrated circuit such as an ASIC (Application Specific Integrated Circuit). For example, the store terminal side control unit 28 includes an association processing unit 281, a sales promotion data input unit 282, a sales promotion recipe selection unit 283, a reproduction control unit 284, a management data notification unit 285, and an output processing unit 286. ing.

The association processing unit 281 transmits a signal including identification information (for example, a store terminal ID) that identifies the store terminal 20 via wireless communication via the store terminal side communication unit 21. For example, the association processing unit 281 transmits the store terminal ID of the store terminal 20 from the store terminal 20 at predetermined time intervals by short-range wireless communication (for example, Bluetooth (registered trademark)) (so-called beacon signal).

Further, the association processing unit 281 displays the identification information (for example, user ID) of the user terminal (customer) 10B possessed by the customer near the store terminal 20 on the user terminal (customer) 10B in two dimensions. It may be acquired based on a code or a three-dimensional code. Then, the association processing unit 281 associates the acquired identification information (for example, user ID) of the user terminal (customer) 10B with the identification information (for example, store terminal ID) for identifying the store terminal 20, and the recipe management device 30. May be sent to.

The sales promotion data input unit 282 accepts input of data indicating sales plans (sales promotion products, related products, etc.) for each distribution or each sales floor, data indicating sales results, etc., based on the operation of the store manager or clerk. ..

The sales promotion recipe selection unit 283 transmits a recipe list request based on the operation of acquiring the recipe list for the operation input unit 22, and acquires the recipe list from the recipe management device 30. For example, the recipe list request includes information indicating a sales promotion product (main ingredient) and related products (related ingredients) based on the sales plan, and the sales promotion recipe selection unit 283 may use the sales promotion product (main ingredient) or the like. Obtain a list of multiple recipes that use the related product (related ingredients). In addition, the sales promotion recipe selection unit 283 transmits information (selection result) indicating a sales promotion recipe selected from a plurality of recipes included in the acquired recipe list to the recipe management device 30. The selection of the sales promotion recipe is performed by the operation of selecting the sales promotion recipe on the sales promotion recipe selection screen in which the recipe list is displayed. The selection screen of the sales promotion recipe will be described later with reference to FIG.

The reproduction control unit 284 controls the reproduction of the recipe moving image of the sales promotion recipe distributed from the recipe management device 30. For example, the reproduction control unit 284 reproduces the recipe moving image based on the operation of reproducing the recipe moving image for the operation input unit 22. For example, the reproduction control unit 284 repeatedly reproduces the recipe moving image until the operation of stopping the reproduction is performed. The moving image of the reproduced recipe moving image is displayed on the display unit 26 under the control of the output processing unit 286. Further, the sound of the reproduced recipe moving image is output from the sound reproduction unit 25 under the control of the output processing unit 286. Further, the reproduction control unit 284 stores the reproduction status (reproduction start date / time, reproduction end date / time, etc.) of the reproduced recipe video in the store terminal side storage unit 27 in association with the recipe video ID of the recipe video. The reproduction status may include the number of times the recipe video is reproduced, the reproduction time, the reproduction period, and the like.

The management data notification unit 285 transmits data of the store sales plan, data indicating the sales promotion product based on the sales plan, data indicating the sales result of the store, and the like to the recipe management device 30. Further, the management data notification unit 285 manages the recipe by associating the information indicating the reproduction status of the recipe video stored in the store terminal side storage unit 27 under the control of the reproduction control unit 284 with the recipe video ID of the recipe video. It is transmitted to the device 30.

The output processing unit 286 controls the screen display on the display unit 26 and the audio output (reproduction) from the audio reproduction unit 25. For example, the output processing unit 286 displays a sales plan and a sales result input, a sales promotion recipe selection screen, a recipe video and an advertisement video playback screen on the display unit 16, and a sound reproduction unit for the recipe video and the advertisement video. Output from 15.

<Selection of promotional recipes>
Next, the selection of the sales promotion recipe will be specifically described. As described above, the sales promotion recipe is selected by a clerk or the like from a recipe list including a plurality of recipe options (candidates for sales promotion recipes). For example, for a promotional recipe, one of a plurality of recipes is selected, and it is confirmed whether the selection is correct (for example, "Yes, is this recipe OK?" Press the button) to select.
For example, a clerk or the like may be able to select a sales promotion recipe from one or a plurality of recipe options for each food sales type (sales floor or department) on the store terminal 20. For example, when there are a plurality of recipes that are candidates for selection, the store terminal 20 may group the recipes for each group and display the recipes. A group is an organization or a sales floor. An organization is any one or a combination of a company (corporate) group, a company, a store (branch office), a department (department), a team, and the like. The sales floor is a display place (display shelf, display case, display stand, display corner (including direct placement on the floor), cash register, warehouse, or a combination thereof) in which products are displayed in the store. For example, the store terminal 20 may narrow down the sales promotion recipes according to the department for each department or sales floor, and select the sales promotion recipe from one or a plurality of recipes.
In addition, the choices of the plurality of recipes displayed in the recipe list may be limited to the recipes in which the promotional products and their related products are used. As a result, the clerk or the like does not have recipes unrelated to the sales promotion product listed in the recipe list, so that the labor of selecting the target sales promotion recipe of the recipe video to be displayed can be reduced.
As a result, the store terminal 20 can make it possible for the store clerk or the like to easily select a sales promotion recipe in which the sales promotion product based on each sales plan is used for each group or each store terminal 20. Therefore, when the sales support system 1 is used, in the store, for example, one or a plurality of first store terminals 20 can be arranged in the first sales floor, and a recipe video of the sales promotion recipe of the first group can be displayed. Further, in the store, one or a plurality of second store terminals 20 are arranged in the second sales floor, and a recipe video of the sales promotion recipe of the second group can be displayed. As a result, the customer can refer to the recipe video of the sales promotion recipe for each sales floor at each sales floor.

FIG. 18 is a diagram showing an example of a selection screen of a sales promotion recipe according to the present embodiment.
In this figure, the store terminals 20 are grouped by department (agricultural product department, livestock department) as an example of a group, and a recipe list that is a candidate for a sales promotion recipe is displayed. Here, some of the recipe options are displayed vertically in the center of the screen, and by sliding up and down on the display part of the recipe list, the recipe options that are not displayed are displayed. Is scrolled. When the clerk or the like selects any one of the sales promotion recipes from the recipe list, the store terminal 20 plays the recipe video of the selected sales promotion recipe. If the recipe video of the selected sales promotion recipe has not been produced, the store terminal 20 acquires and displays a still image or text information related to the sales promotion recipe, and transmits the selection result to the recipe management device 30. .. As a result, the recipe moving image is produced and distributed from the recipe management device 30. When the recipe video of the selected sales promotion recipe is produced and the distribution is started, the store terminal 20 can play the recipe video by selecting from the recipe list.

<Playback history of moving images>
The store terminal 20 supports information indicating a sales promotion recipe (for example, recipe ID), information indicating a reproduced recipe video (for example, recipe video ID), reproduction date and time (reproduction start date and time, reproduction end date and time), or group information. It may be attached (for example, it may be associated via a user ID) and stored as playback history information. As a result, the store terminal 20 can record which recipe video was played when and in which group. Each store terminal 20 may transmit the moving image reproduction history information to the recipe management device 30 as reproduction history data.
The recipe management device 30 can acquire playback date and time and group information from one or more store terminals 20 in, for example, a first unit (for each recipe video, advertising video, and sales promotion recipe). In this case, the recipe management device 30 may generate information related to moving image reproduction (information representing the number of times of reproduction and the reproduction time (reproduction time of moving image × number of reproductions)) in the second unit (group). As a result, the recipe management device 30 can present the recipe video of the sales promotion recipe, the number of times the advertisement video is played, and the like in a predetermined unit.

The store terminal 20 may count the number of people who have referred to the display of the own device (also referred to as “the number of referrers”). As a result, the store terminal 20 can acquire and store the number of referrers who have referred to the recipe video.
When counting the number of referrers, the store terminal 20 identifies a person who has referred to the screen of the own device by, for example, image analysis such as face recognition or line-of-sight detection from an image captured by the own device or a peripheral device. The store terminal 20 counts the number of identified humans as the number of referrers. Further, when the store terminal 20 can detect attribute information (“referencer attribute information”) such as human age and gender by image analysis, the number of referrers may be counted for each referrer attribute information.
Further, the store terminal 20 may acquire and store the number of referrers for each reproduction or each moving image. That is, the store terminal 20 may store the reproduction time, the information indicating the reproduced recipe moving image, and the number of referrers in association with each other. Further, the store terminal 20 may separately store the number of users of the recipe video and the number of users of the advertisement video.
As a result, the store terminal 20 can count the number of viewers of the video for each sales promotion recipe, recipe video or advertising video, playback (time), or a combination thereof.

The store terminal 20 transmits the number of memorized referrers to, for example, the recipe management device 30. Here, the store terminal 20 associates the number of referrers with group information and video playback history information (generated history data) (for example, may be associated via a user ID), and uses the number of references as reference number information. It may be transmitted to the recipe management device 30.
As a result, the recipe management device 30 can acquire reference number information in the first unit (for each group information, sales promotion recipe video, and sales promotion recipe), for example. In this case, the recipe management device 30 may acquire the number of referrers for a plurality of group information and generate information representing the number of referrers in the second unit (group). Specifically, the recipe management device 30 may generate information indicating the number of referrers for each store or department (or sales floor) for a company or company group, or for a certain store, the department (or sales floor). Information indicating the number of referrers may be generated for each.
The recipe management device 30 may calculate the sales promotion fee based on the moving image reproduction history information and the reference number information. The sales promotion fee may be calculated for each collaborator (sales support system 1 or the provider of each device, the sales promotion recipe video or the sales promotion recipe provider, the store or the sales floor). That is, the recipe management device 30 stores in advance information in which the moving image reproduction history information and reference number information are associated with the sales promotion fee, and information in which the sales promotion fee is associated with the interest rate for each collaborator. When the moving image reproduction history information and the reference number information are input, the recipe management device 30 calculates the sales promotion fee and the sales promotion fee of each collaborator based on the information stored in advance.

Further, the recipe management device 30 may acquire sales time point information from POS (sales time point information management). The point-of-sale information is, for example, a sales time, a price (unit price), a sales quantity, a special sale information (sale time, a special sale price), and the like.
The recipe management device 30 associates the moving image reproduction history information or the reference number information with the sales time point information. For example, the recipe management device 30 may associate the ingredients (for example, sales promotion products, related products) of the sales recipe with the products, and calculate the sales performance information for each sales recipe. For example, the recipe management device 30 sets the number of times the sales recipe video (or advertisement video) of the sales recipe is played for each sales recipe for each time range (for example, day, 1 hour, morning / day / night), and the moving image. The number of referrers (may be for each referrer attribute information) and the sales quantity of the ingredients of the sales recipe may be calculated as sales record information. Further, the recipe management device 30 determines when the recipe video is displayed on the store terminal 20 (or when the store terminal 20 is arranged) and when the recipe video is not displayed on the store terminal 20 (or when the store terminal 20 is arranged). You may calculate the difference in sales performance information (difference in sales volume and rate) from (when not).
As a result, the sales support system 1 can output the display of the store terminal 20 and the sales record, the store clerk can verify the effect of the display of the store terminal 20, and the sales effect can be compared between the sales recipes. In addition, the recipe management device 30 is the information when each sales recipe is previously specified (reproduced) in the video reproduction history information, the reference number information, or the sales record information (the last specified date or the last reproduction). On the same day, a designated group or a regenerated sales floor) may be given. As a result, the sales support system 1 can provide the clerk and the like with information indicating whether or not the sales recipe video is played on a plurality of days and the sales promotion effect when the sales recipe video is played on the plurality of days.

(Stop playing moving images)
When the store terminal 20 starts displaying the recipe video, the button for stopping the reproduction may not be displayed, or the display may be difficult to touch. The display that is difficult to touch includes, for example, displaying an image in which the image is small and does not indicate that playback is stopped.
That is, the store terminal 20 prevents the customer from not playing the recipe video, such as touching the display screen of the store terminal 20, stopping the playback, or starting another application.
The store terminal 20 stops the reproduction of the recipe video by, for example, operating from a physical power button or other device, or disconnecting the cable of the charging terminal. When the reproduction of the recipe video is stopped, the store terminal 20 may be able to select the sales promotion recipe again, such as displaying the main menu or the initial screen (home screen) of the store terminal 20.

[Configuration of user terminal (customer) 10B]
Next, the configuration of the user terminal (customer) 10B will be described. The user terminal (customer) 10B is a portable terminal device (for example, a smartphone) that can be possessed by a customer who visits the store. FIG. 19 is a block diagram showing an example of the configuration of the user terminal (customer) 10B according to the present embodiment. The user terminal (customer) 10B includes a user terminal side communication unit 11, an operation input unit 12, a voice input unit 13, an imaging unit 14, a voice reproduction unit 15, a display unit 16, and a user terminal side storage unit 17. And a user terminal side control unit 18B. The user terminal side communication unit 11, the operation input unit 12, the voice input unit 13, the imaging unit 14, the voice reproduction unit 15, the display unit 16, and the user terminal side storage unit 17 are the users shown in FIG. The configuration is the same as that of each part included in the terminal (post) 10A, and the description thereof will be omitted.

The user terminal side control unit 18B controls the operation of each configuration of the user terminal (customer) 10B. The user terminal side control unit 18B is realized, for example, by the CPU 105 (see FIG. 5) of the user terminal (customer) 10B executing a program stored in advance in the user terminal side storage unit 17. Further, the user terminal side control unit 18B may be realized as an integrated circuit such as an ASIC (Application Specific Integrated Circuit). For example, the user terminal side control unit 18B includes a user control unit 181B, an association processing unit 182B, a content request unit 183B, a content acquisition unit 184B, and an output processing unit 185B.
The user control unit 181B performs a process for authenticating the user in the same manner as the user control unit 181A included in the user terminal (post) 10A shown in FIG.

The association processing unit 182B is a signal (so-called beacon signal) including identification information (for example, store terminal ID) for identifying the store terminal 20 transmitted from the store terminal 20 by short-range wireless communication (for example, Bluetooth (registered trademark)). ) Is received via the communication unit 11 on the user terminal side, identification information for identifying the received store terminal 20 (for example, store terminal ID) and identification information for identifying the user terminal (customer) 10B (for example, user ID). ) Is associated with and transmitted to the recipe management device 30.

Further, the association processing unit 182B causes the display unit 16 to display a two-dimensional code or a three-dimensional code indicating the identification information (for example, the user ID) that identifies the user terminal (customer) 10B on the display unit 16 via the output processing unit 185B. May be good.

The content requesting unit 183B transmits a browsing request signal requesting browsing of content (recipe video, etc.) that has been browsed by the store terminal 20 associated with the user terminal (customer) 10B in the store via the user terminal side communication unit 11. Is transmitted to the recipe management device 30. The browsing request signal includes at least identification information (for example, a user ID) that identifies the user terminal (customer) 10B. In addition to the identification information (for example, user ID) that identifies the user terminal (customer) 10B, the browsing request signal includes identification information (for example, store terminal ID) that identifies the associated store terminal 20 and the store terminal. Time information (date and time information) or the like associated with 20 and the user terminal (customer) 10B may be included.

The content acquisition unit 184B acquires information on the content (recipe moving image, etc.) transmitted from the recipe management device 30 in response to the content request unit 183B transmitting the browsing request signal. The information related to the content (recipe video, etc.) is, for example, list information of the content that has been played on the store terminal 20 associated with the user terminal (customer) 10B. For example, the list information of this content is the content played on the store terminal 20 during a predetermined period (for example, 30 minutes before and after the time when the association is made) based on the time information when the association with the store terminal 20 is made. List information. In addition, the content acquisition unit 184B acquires data of the content (recipe moving image, etc.) transmitted from the recipe management device 30.

The output processing unit 185B controls the screen display on the display unit 16 and the audio output (reproduction) from the audio reproduction unit 15 in the same manner as the output processing unit 185A included in the user terminal (post) 10A shown in FIG. For example, the output processing unit 185B may display a screen on the display unit 16 or play an audio unit 15 based on information about the content (recipe video, etc.) acquired by the content acquisition unit 184B (for example, content list information or content data). Controls the audio output (playback) from.

[Configuration of user management device 50]
Next, the configuration of the user management device 50 will be described.
FIG. 20 is a block diagram showing an example of the configuration of the user management device 50 according to the present embodiment.
The user management device 50 includes a user management side communication unit 51, a user management side storage unit 52, and a user management side control unit 53.

The user management side communication unit 51 has a configuration corresponding to the communication unit 101 of FIG. 5, and communicates with other devices connected to the network NW such as the user terminal 10, the store terminal 20, and the recipe management device 30.
The user management side storage unit 52 has a configuration corresponding to the storage unit 104 of FIG. 5, and stores various data, programs, and the like necessary for realizing the functions of the user management device 50. The user management side storage unit 52 includes a user data storage unit 521. The user data storage unit 521 stores user data.

The user management side control unit 53 controls each configuration of the user management device 50. The user management side control unit 53 is realized, for example, by the CPU of the user management device 50 executing a program stored in advance in the user management side storage unit 52. Further, the user management side control unit 53 may be realized as an integrated circuit such as an ASIC. The user management side control unit 53 includes a user management unit 531.

The user management unit 531 manages user data that describes information about a user who operates the user terminal 10 or the store terminal 20. The user management unit 531 generates user data and stores it in the user data storage unit 521, or reads the user data from the user data storage unit 521 and provides the user data to the user terminal 10 or the recipe management device 30. Further, when the user management device 50 acquires the user authentication request from the user terminal 10, the user ID and password of the user data stored in the user data storage unit 521 are collated with the user ID and password included in the authentication request. To authenticate the user. The user management unit 531 provides user data to the user terminal 10 of the authenticated user.

FIG. 21 is a diagram showing an example of a data structure of user data of a user who operates the user terminal 10.
The illustrated user data is name information, password information, nickname information, date of birth information, gender information, contact information, link information, favorite menu information, favorite recipe information, posted recipe, member setting information for the user ID. , Etc. are associated data.

The name information is information indicating the user's name.
The password information is information indicating the password set for the user's account. The password is an example of authentication information. As the authentication information, in addition to the password, arbitrary information such as a fingerprint and a voiceprint may be used.
Nickname information is information indicating a user's nickname (a name when it is disclosed to others).
The date of birth information is information indicating the date of birth of the user.
Gender information is information indicating the gender of the user.
The contact information is information indicating the user's contact information such as an e-mail address, a telephone number, and an address. For example, by referring to the address, it is possible to perform processing according to the regional characteristics of the user's place of residence.
The link information is information indicating a link destination to an account such as a user's SNS (Social Networking Service).

The favorite menu information is information indicating a menu registered as a favorite by the user.
The favorite recipe information is information indicating a recipe registered as a favorite by the user. The posted recipe is information indicating a recipe posted by the user. For example, the recipe ID of the recipe posted by the user is stored in the posted recipe. When the user registers a plurality of recipes, the plurality of recipe IDs are stored.
The member setting information is information indicating the member setting of the user. There are a plurality of types of member settings such as "regular member" and "special member". Regular members cannot use some of the information retrieval services. On the other hand, special members can use all of the information retrieval services. As the conditions for becoming a special member, for example, arbitrary conditions such as payment of a predetermined amount of money, use of the information retrieval service for a predetermined period, and use of the information retrieval service for a predetermined number of times may be adopted.

By referring to such user data, the user terminal 10 and the recipe management device 30 can specify attributes such as the gender and age of the user. This makes it possible to present search results according to the attributes of the user. Further, the user terminal 10 and the recipe management device 30 can acquire the user's evaluation for the menu and the recipe based on the favorite menu information and the favorite recipe information. Further, the user terminal 10 and the recipe management device 30 can provide an information retrieval service according to the member setting of the user based on the member setting information.

FIG. 22 is a diagram showing an example of a data structure of user data of a user (store manager, store clerk, etc.) who operates the store terminal 20. The illustrated user data includes group information (in this figure, company group, company, region, store, department, sales floor) and sales promotion recipe designation authority in addition to or partially replaced with the user data shown in FIG. Correspond. For example, a company group ID, a company ID, a region ID, a store ID, a department ID, and a sales floor ID for uniquely identifying each of the company group, the company, the region, the store, the department, and the sales floor are stored. The sales promotion recipe specification authority is used to indicate whether or not there is an authority to specify a sales promotion recipe (that is, an authority to select a sales promotion recipe for producing a recipe video), and to limit who can specify a sales promotion recipe. When the store manager or the clerk (or the store terminal 20) has the authority to specify the sales promotion recipe, the sales promotion recipe can be selected on the sales promotion recipe selection screen.
For example, when a store manager or a clerk logs in to the store terminal 20, the store terminal 20 or the recipe management device 30 can specify group information from the user ID. The store terminal 20 or the recipe management device 30 can be controlled to display the sales promotion recipe selection screen based on the specified group information.

[Operation of sales support system 1]
Next, the details of the operation of the sales support system 1 will be described.
<Operation of playback processing of store terminal 20>
First, the operation of the store terminal 20 will be described with reference to FIG. 23. FIG. 23 is a flowchart showing an example of the reproduction process of the recipe moving image in the store terminal 20.

(Step S100) When the power of the store terminal 20 is turned on and an application exhibiting the above functions is selected on the home screen, the store terminal 20 activates the application. Then, the process proceeds to step S102.
(Step S102) The store terminal 20 displays a sales promotion recipe selection screen (see FIG. 18). When a clerk or the like selects a sales promotion recipe from the recipe list, the store terminal 20 stores information indicating the sales promotion recipe. Then, the process proceeds to step S104.
(Step S104) The store terminal 20 acquires information regarding the sales recipe selected in step S102. For example, the store terminal 20 acquires a recipe video and an advertising video of a sales recipe. Then, the process proceeds to step S106.
(Step S106) The store terminal 20 reproduces the recipe video of the sales recipe acquired in step S104. Then, the process proceeds to step S108.
(Step S108) The store terminal 20 counts the number of times the recipe video of the sales promotion recipe is played. For example, the store terminal 20 sets the number of playbacks to 0 when the recipe video of the sales promotion recipe is first played in step S106, and continuously when the playback of a series of moving images of the recipe video (for example, 15 seconds) is completed. Add 1 to the number of views. Further, the store terminal 20 stores the reproduction start time and the reproduction end time as data indicating the reproduction status. The store terminal 20 may store the data indicating the reproduction status by adding 1 to the total number of reproductions for a specific period (sales period, daily period, one week, one month, etc.). Further, the store terminal 20 transmits the data indicating the above-mentioned reproduction status to the recipe management device 30. Then, the process proceeds to step S110.
(Step S110) It is determined whether or not the number of continuous reproductions has reached the set number of times (for example, 2 to 5 times) or more. If it is determined that the number of continuous playbacks exceeds the set number of times (YES), the process proceeds to step S112. In this case, the advertising video is played. However, if there is a recipe video of another sales promotion recipe in the following order, the process returns to step S106, and the processing of steps S106 to S110 is performed for the recipe video of another sales promotion recipe. On the other hand, if it is determined that the number of continuous playbacks is not equal to or greater than the set number of times (NO), the process returns to step S106, and the recipe video of the sales promotion recipe is played again.
(Step S112) The store terminal 20 reproduces the advertising video acquired in step S104. Then, the process returns to step S417.
(Step S114) The store terminal 20 determines whether or not the power is turned off (OFF) in parallel with the processes of steps S100 to S112. When the power is turned off (YES), the store terminal 20 ends the operation of the reproduction process. On the other hand, when the power is not turned off (NO), the process returns to step S114, and the store terminal 20 determines whether or not the power is turned off (OFF).

<Operation of association processing (1)>
Next, the operation of the association processing between the store terminal 20 and the user terminal (customer) 10B will be described. FIG. 24 is a sequence diagram showing an example of association processing using wireless communication. Here, it is assumed that the store terminal 20 transmits a beacon signal at a predetermined time interval (for example, an interval of several seconds to a dozen seconds).
(Step S200) When a specific application capable of receiving the beacon signal is selected in the user terminal (customer) 10B, the user terminal (customer) 10B activates the application. Then, the process proceeds to step S202.
(Step S202) The user terminal (customer) 10B receives the beacon signal transmitted from the store terminal 20. Then, the process proceeds to step S204.
(Step S204) The user terminal (customer) 10B acquires the store terminal ID of the store terminal 20 from the received beacon signal. Then, the process proceeds to step S206.
(Step S206) When the user terminal (customer) 10B accepts the operation of associating the terminal, the user terminal (customer) 10B proceeds to step S208. The operation of associating terminals is, for example, an operation of pressing an operation button for instructing the association displayed on the display screen (display screen of the display unit 16) by the started application.
(Step S208) The user terminal (customer) 10B associates the store terminal ID acquired in step S204 with the user ID which is the identification information of the user terminal (customer) 10B and transmits the user ID to the recipe management device 30. The user terminal (customer) 10B may send the user terminal (customer) 10B with a transmission time added. Then, the process proceeds to step S210.
(Step S210) The recipe management device 30 acquires the association information transmitted from the user terminal (customer) 10B. Then, the process proceeds to step S212.
(Step S212) The recipe management device 30 stores and manages the association information acquired in step S210 in the association data storage unit 329.

<Operation of association processing (2)>
FIG. 25 is a sequence diagram showing an example of an association process using a two-dimensional code or a three-dimensional code.
(Step S300) When a specific application capable of displaying the user ID, which is the identification information of the user terminal (customer) 10B, with a two-dimensional code or a three-dimensional code is selected in the user terminal (customer) 10B, the user terminal (customer) (customer). ) 10B starts the application. Then, the process proceeds to step S302.
(Step S302) When the user terminal (customer) 10B receives the operation of displaying the two-dimensional code or the three-dimensional code, the user terminal (customer) 10B displays the two-dimensional code or the three-dimensional code (identification information) on the display unit 16. This operation is, for example, an operation of pressing an operation button instructing the display of the two-dimensional code or the three-dimensional code in the application. Further, the user holds the user terminal (customer) 10B over the store terminal 20 so that the display location of the two-dimensional code or the three-dimensional code falls within the imaging range of the imaging unit 24 of the store terminal 20. Then, the process proceeds to step S304. (Step S304) The store terminal 20 captures a two-dimensional code or a three-dimensional code (identification information) displayed on the user terminal (customer) 10B. Then, the process proceeds to step S306. (Step S306) When the store terminal 20 acquires the user ID which is the identification information of the user terminal (customer) 10B from the two-dimensional code or the three-dimensional code captured in step S304, the store terminal 20 proceeds to step S208.
(Step S308) The store terminal 20 associates the user ID of the user terminal (customer) 10B acquired in step S306 with the store terminal ID which is the identification information of the store terminal 20 and transmits the association to the recipe management device 30. The store terminal 20 may transmit with the transmission time added. Then, the process proceeds to step S310.
(Step S310) The recipe management device 30 acquires the association information transmitted from the store terminal 20. Then, the process proceeds to step S312.
(Step S312) The recipe management device 30 stores and manages the association information acquired in step S310 in the association data storage unit 329.

<Operation of content browsing process on user terminal (customer) 10B>
Next, with reference to FIG. 26, the operation of the browsing process when browsing the content browsed by the store terminal 20 associated with the user terminal (customer) 10B from outside the store (for example, at home) will be described. FIG. 26 is a sequence diagram showing an example of content browsing processing.
(Step S400) When a specific application capable of viewing the content that has been played on the store terminal 20 is selected in the user terminal (customer) 10B, the user terminal (customer) 10B starts the application and starts the application. The association information of the user terminal (customer) 10B managed by the recipe management device 30 is acquired from the recipe management device 30. Then, the process proceeds to step S402.
(Step S402) When the user terminal (customer) 10B receives the operation requesting the viewing of the content, the user terminal (customer) 10B proceeds to step S404. The operation of requesting the viewing of the content is, for example, an operation of selecting the store terminal 20 associated with the user terminal (customer) 10B in the application. When a plurality of the same store terminals 20 are associated with each other, they can be distinguished by the associated time information (date and time information).
(Step S404) The user terminal (customer) 10B transmits a browsing request signal requesting browsing of the content played on the selected store terminal 20 to the recipe management device 30. For example, the browsing request signal includes a user ID which is identification information of the user terminal (customer) 10B, a store terminal ID of the selected store terminal 20, and associated time information (date and time information). Then, the process proceeds to step S406.
(Step S406) When the recipe management device 30 acquires the browsing request signal transmitted from the user terminal (customer) 10B in step S404, the recipe management device 30 proceeds to step S408.
(Step S408) The recipe management device 30 extracts content (recipe video) based on the association information (user ID, store terminal ID, time information) included in the browsing request signal acquired in step S406, and the recipe management device 30 extracts the content (recipe video) of the corresponding content. The list information is transmitted to the user terminal (customer) 10B. Then, the process proceeds to step S410.
(Step S410) The user terminal (customer) 10B acquires the list information of the contents transmitted from the recipe management device 30 in step S408 and displays it on the display unit 16. Then, the process proceeds to step S412. For example, the user terminal (customer) 10B displays each of the contents included in the content list information so that it can be selected.
(Step S412) The user terminal (customer) 10B has content selection information (for example, a recipe video ID) indicating selected content (for example, a recipe video) based on a selection operation for the content list information displayed in step S410. Is transmitted to the recipe management device 30. Then, the process proceeds to step S414.
(Step S414) When the recipe management device 30 acquires the content selection information transmitted from the user terminal (customer) 10B in step S412, the recipe management device 30 identifies the selected content (for example, a recipe video) based on the acquired content selection information. Then, the data of the content is transmitted to the user terminal (customer) 10B. Then, the process proceeds to step S416.
(Step S416) The user terminal (customer) 10B reproduces the content data transmitted from the recipe management device 30 in step S414 and displays it on the display unit 16. The content data may be reproduced by streaming or by downloading after the download is completed.

In addition, a specific application that can receive the above-mentioned beacon signal or a specific application that can display with a two-dimensional code or a three-dimensional code, and a specific application that can browse contents that have been played on the store terminal 20 , As one application, it may be provided in the sales support system 1, or it may be provided as an individual application.

[Summary of this embodiment]
As described above, the sales support system 1, which is an example of the content distribution system according to the present embodiment, communicates with the store terminal 20 (an example of the first terminal device) and the store terminal 20 for displaying the content to be provided to the customer. It is provided with a recipe management device 30 (an example of a management device) for performing. For example, the recipe management device 30 includes a distribution unit 337, an association information acquisition unit 338, and a management unit 339. The distribution unit 337 distributes the content displayed on the store terminal 20 to the store terminal 20. The association information acquisition unit 338 provides association information in which the store terminal 20 that displays the content distributed by the distribution unit 337 and the user terminal (customer) 10B (an example of the second terminal device) owned by the customer are associated with each other. get. The management unit 339 stores the history information of the content displayed on the store terminal 20 and the association information in the recipe management side storage unit 32 (an example of the storage unit).

As a result, since the sales support system 1 manages the association between the store terminal 20 and the user terminal (customer) 10B, the content that the customer has viewed on the store terminal 20 can be easily confirmed later. For example, the sales support system 1 can easily confirm the content that the customer has viewed on the store terminal 20 from another place (for example, home) later.

Further, the distribution unit 337 responds to a request from the user terminal (customer) 10B (an example of the second terminal device) based on the above-mentioned association information managed by the management unit 339, and the store terminal 20 (first terminal device). Information about the content played in (one example) is transmitted to the user terminal (customer) 10B.

As a result, the sales support system 1 can easily browse the contents that the customer has browsed on the store terminal 20 from other places using the user terminal (customer) 10B. For example, when a customer who visits a supermarket browses a recipe video of a store terminal 20 and purchases ingredients for the recipe, he / she may want to view the recipe video again after returning home. Even in such a case, the customer can easily view the recipe moving image viewed on the store terminal 20 by using the user terminal (customer) 10B (an example of the second terminal device).

For example, the distribution unit 337 transmits the list information of the content to the user terminal (customer) 10B (an example of the second terminal device) as the information about the content reproduced by the store terminal 20 (an example of the first terminal device).

As a result, the sales support system 1 can make it possible for the customer to select the content that the customer wants to view from the list of the content displayed on the store terminal 20 (for example, the recipe video that has been played).

Further, the management unit 339 associates the time information (for example, date and time) when the store terminal 20 (an example of the first terminal device) and the user terminal (customer) 10B (an example of the second terminal device) are associated with each other. It may be managed in addition to the information. Then, the distribution unit 337 may transmit the information regarding the content reproduced in the predetermined period based on the time information on the store terminal 20 to the user terminal (customer) 10B.

As a result, the sales support system 1 narrows down the information displayed on the store terminal 20 (for example, the recipe video that has been played) to the content that is likely to have been viewed by the customer on the user terminal (customer). ) Can be transmitted to 10B. Therefore, the customer can more easily select the content to be viewed.

Further, the store terminal 20 (an example of the first terminal device) transmits identification information (for example, a store terminal ID) that identifies the store terminal 20 by wireless communication (for example, short-range wireless communication such as Bluetooth (registered trademark)). The store terminal side communication unit 21 (an example of a transmission unit) is provided. On the other hand, the user terminal (customer) 10B (an example of the second terminal device) includes a user terminal side communication unit 11 (an example of a receiving unit) that receives identification information for identifying the store terminal 20 transmitted from the store terminal 20. An association in which the identification information for identifying the store terminal 20 received by the user terminal side communication unit 11 and the identification information for identifying the user terminal (customer) 10B are associated and transmitted to the recipe management side storage unit 32 (an example of the storage unit). It includes a processing unit 182B.

As a result, the user terminal (customer) 10B can automatically detect the nearby store terminal 20, so that the association between the store terminal 20 and the user terminal (customer) 10B requires a complicated operation by the user. It can be done easily without any need.

In the above description, the example in which the store terminal 20 transmits a beacon signal by short-range wireless communication such as Bluetooth (registered trademark) has been described, but the identification information of the store terminal 20 is transmitted to the user terminal (customer) 10B. In this case, any other communication method may be used.

The store terminal 20 (an example of the first terminal device) displays identification information (for example, a user ID) for identifying the user terminal (customer) 10B (an example of the second terminal device) on the user terminal (customer) 10B. The recipe management device 30 (management device) is acquired based on the two-dimensional code or the three-dimensional code, and the acquired identification information for identifying the user terminal (customer) 10B is associated with the identification information for identifying the store terminal 20. An association processing unit 281 to be transmitted to (one example) may be provided. For example, the store terminal 20 may acquire the identification information of the user terminal (customer) 10B by capturing the two-dimensional code or the three-dimensional code displayed on the user terminal (customer) 10B by the imaging unit 24.

As a result, the customer who comes to the attached store places the user terminal (customer) 10B displaying the (for example, bar code) or three-dimensional code (for example, QR code (registered trademark)) in front of the imaging unit 24 of the store terminal 20. The user terminal (customer) 10B can be associated with the store terminal 20 simply by holding it over. The two-dimensional code may be simply an array of numbers and characters.

In addition, RFID (Radio Frequency Identification Identifier) may be used for reading the identification information. Further, the store terminal 20 may be identified based on the position information such as GPS (Global Positioning System) (that is, the position information of the store terminal 20 may be used as the identification information of the store terminal 20).

Further, the sales support system 1 may manage the association information between the store terminal 20 and the user terminal (customer) 10B by including the group information of the store terminal 20. As a result, the user terminal (customer) 10B can easily confirm the information about the store or the sales floor where the store terminal 20 for viewing the content is installed by the user terminal (customer) 10B from the recipe management device 30. For example, when a customer browses a recipe video on a store terminal 20 to purchase additional ingredients or the like purchased later, or when he / she wants to purchase again, he / she can easily confirm which store and which sales floor to go to.

Although the embodiments of the present invention have been described in detail with reference to the drawings, the specific configuration is not limited to the above-described embodiments, and includes designs and the like within a range that does not deviate from the gist of the present invention.

For example, there may be restrictions on the content that can be viewed outside the store using the user terminal (customer) 10B. That is, in the contents, the contents that can be browsed by the user terminal (customer) 10B and the contents that cannot be browsed may be set by associating with the store terminal 20. In this case, the recipe management device 30 transmits only information (for example, list information) related to the viewable contents to the user terminal (customer) 10B. Further, the content that can be viewed on the user terminal (customer) 10B by associating with the store terminal 20 includes content that can be viewed only on a part of the content displayed on the store terminal 20 (for example, the reproduced content). It may be. That is, on the user terminal (customer) 10B, only a part of the content may be set to be viewable. In addition, if the content can be viewed or not, the permission may be confirmed to the poster of the sales promotion recipe in the same manner as the permission confirmation for the distribution of the recipe video.

Further, in the above embodiment, the content viewed on the store terminal 20 can be viewed on the user terminal (customer) 10B even outside the store by using the association information between the store terminal 20 and the user terminal (customer) 10B. However, the association information between the store terminal 20 and the user terminal (customer) 10B may be used for other purposes. For example, the sales support system 1 can identify a user who browses the store terminal 20 based on the above-mentioned association information by the identification information (for example, user ID) of the user terminal (customer) 10B, and which content (for example, the user ID) is used by the user. For example, since it is possible to easily confirm whether or not the recipe video) has been viewed later, it can be used to analyze whether the delivered content is an opportunity to purchase a promotional product by comparing it with the sales result. As a result, it is possible to consider improvement of the sales promotion contents, such as confirming the sales promotion effect of the distributed contents and distributing more effective recipe videos for the sales promotion of the sales promotion products and related products.

Further, each configuration included in the recipe management device 30 and the user management device 50 described above can be distributed or aggregated in any computer device. For example, the recipe management device 30 and the user management device 50 are arbitrary depending on the cloud environment, the network environment, the scale of the number of users, the number of hardware prepared for configuring the sales support system 1, the specifications, and the like. It can be distributed or aggregated in a computer device. Further, a part of the configuration provided in the recipe management device 30 may be provided in the store terminal 20. For example, the configuration corresponding to the management unit 339 and the history data storage unit 328 included in the recipe management device 30 may be provided in each store terminal 20, and the reproduction history data or the like may be managed for each store terminal 20. Good. Further, the configuration corresponding to the association data storage unit 329 included in the recipe management device 30 may be provided in each store terminal 20 or each user terminal 10, and the association data (association) is also provided in each store terminal 20 or each user terminal 10. Information) may be managed. Alternatively, a part of the configuration included in the store terminal 20 may be provided in the recipe management device 30. For example, the recipe management device 30 may be provided with a configuration such as a sales promotion recipe selection unit 283, a playback control unit 284, and a management data notification unit 285 included in the store terminal 20, and these functions are provided on the Web in the store terminal 20. It may be provided by the recipe management device 30 as a Web (web) application that operates on a browser. Further, the communication between the store terminal 20 and the recipe management device 30 may be performed directly via the network NW, or indirectly via a computer device (store server device) for each store. May be good. In this case, the store server device may input the sales promotion product based on the sales plan, select the sales promotion recipe, input the sales result, and the like, which are performed by the store terminal 20 described above. For example, in the store server device, data may be input by designating each store terminal 20 installed in the store.

A program for realizing the functions of the user terminal 10, the store terminal 20, the recipe management device 30, and the user management device 50 described above is recorded on a computer-readable recording medium, and the program recorded on the recording medium is recorded. The processing as the user terminal 10, the store terminal 20, the recipe management device 30, and the user management device 50 may be performed by reading the program into a computer system and executing the program. Here, "loading and executing a program recorded on a recording medium into a computer system" includes installing the program in the computer system. The term "computer system" as used herein includes hardware such as an OS and peripheral devices. Further, the "computer system" may include a plurality of computer devices connected via a network including a communication line such as the Internet, WAN, LAN, and a dedicated line. Further, the "computer-readable recording medium" refers to a portable medium such as a flexible disk, a magneto-optical disk, a ROM, or a CD-ROM, or a storage device such as a hard disk built in a computer system. As described above, the recording medium in which the program is stored may be a non-transient recording medium such as a CD-ROM. The recording medium also includes an internal or external recording medium that can be accessed from the distribution server to distribute the program. The code of the program stored in the recording medium of the distribution server may be different from the code of the program in a format that can be executed by the terminal device. That is, the format stored in the distribution server does not matter as long as it can be downloaded from the distribution server and installed in a form that can be executed by the terminal device. The program may be divided into a plurality of parts, downloaded at different timings, and then combined by the terminal device, or the distribution server for distributing each of the divided programs may be different. Furthermore, a "computer-readable recording medium" is a volatile memory (RAM) inside a computer system that serves as a server or client when a program is transmitted via a network, and holds the program for a certain period of time. It shall also include things. Further, the above program may be for realizing a part of the above-mentioned functions. Further, it may be a so-called difference file (difference program) that can realize the above-mentioned function in combination with a program already recorded in the computer system.

Further, some or all of the functions of the user terminal 10, the store terminal 20, the recipe management device 30, and the user management device 50 described above may be realized as an integrated circuit such as an LSI (Large Scale Integration). Each of the above-mentioned functions may be made into a processor individually, or a part or all of them may be integrated into a processor. Further, the method of making an integrated circuit is not limited to LSI, and may be realized by a dedicated circuit or a general-purpose processor. Further, when an integrated circuit technology that replaces an LSI appears due to advances in semiconductor technology, an integrated circuit based on this technology may be used.

Further, in the above embodiment, a system for distributing contents (recipe videos, etc.) mainly to stores such as supermarkets has been described as an example, but the terminal device installed not only in stores but also in taxis or trains. It may be a system that distributes the information displayed in (for example, information on cooking recipes). For example, by associating a terminal device installed in a taxi or train with a user terminal 10 owned by a passenger, content viewed in a taxi or train can be viewed later in another location. It may be possible to browse using the user terminal 10. Further, the content to be delivered is not limited to information on cooking recipes such as recipe videos, but may be other content (for example, information on other products, information on events, etc.). In addition, the terminal device to which the above contents are distributed is not limited to the inside of a taxi or a train (inside a car), but is installed in various cars such as a bus, or in a ship or an airplane (inside a ship or an airplane). It may be. Further, the terminal device to which the above-mentioned contents are distributed may be installed at an information station, a tourist association, a roadside station, a service area, or the like that transmits information on the surroundings in various places. Furthermore, the terminal device to which the above content is distributed is not limited to indoors, and may be installed outdoors (for example, on a road or on an outer wall of a building). That is, the store may be an outdoor store as well as an indoor store.

[Additional Notes]
From the above description, a plurality of aspects of the present invention can be grasped as follows, for example. Reference numerals in the accompanying drawings are added in parentheses for convenience, but the embodiments of the present invention are not limited to the illustrated embodiments.

(Appendix 1) One aspect of the present invention is a content distribution system (1) including a first terminal device (20) for displaying content to be provided to a customer and a management device (30) for communicating with the first terminal device. The management device includes a distribution unit (337) that distributes the content displayed by the first terminal device to the first terminal device, and the first terminal device that displays the content distributed by the distribution unit. The association information acquisition unit (338) that acquires the association information associated with the second terminal device (10B) owned by the customer, the history information of the content displayed by the first terminal device, and the association information. The content distribution system (1) includes a management unit (339) that stores and manages the information in the storage unit (32, 329).

(Appendix 2) Another aspect of the present invention is the content distribution system described in Appendix 1, wherein the distribution unit is connected to the second terminal device based on the association information managed by the management unit. Information about the content reproduced by the first terminal device is transmitted to the second terminal device in response to the request of.

(Appendix 3) Another aspect of the present invention is the content distribution system described in Appendix 2, wherein the distribution unit uses the list information of the content as the information regarding the content reproduced by the first terminal device. 2 Send to the terminal device.

(Appendix 4) Another aspect of the present invention is the content distribution system described in Appendix 2 or Appendix 3, wherein the management unit is associated with the first terminal device and the second terminal device. The time information is managed in addition to the association information, and the distribution unit transmits information about the content reproduced in the predetermined period based on the time information by the first terminal device to the second terminal device.

(Supplementary Note 5) Another aspect of the present invention is the content distribution system according to any one of Supplementary notes 1 to 4, wherein the first terminal device wirelessly transmits identification information for identifying the first terminal device. The second terminal device includes a transmitting unit (21) that transmits by communication, and the second terminal device includes a receiving unit (11) that receives identification information that identifies the first terminal device transmitted from the first terminal device, and the receiving unit (11). The receiving unit includes an identification processing unit (182B) that associates the received identification information for identifying the first terminal device with the identification information for identifying the second terminal device and transmits the identification information to the management device.

(Supplementary Note 6) Another aspect of the present invention is the content distribution system according to any one of Supplementary notes 1 to 4, wherein the first terminal device provides identification information for identifying the second terminal device. It is acquired based on the two-dimensional code or the three-dimensional code displayed on the second terminal device, and the acquired identification information for identifying the second terminal device is associated with the identification information for identifying the first terminal device. The association processing unit (281) for transmitting to the management device is provided.

(Appendix 7) Another aspect of the present invention is the management device (30) that communicates with the first terminal device (20) that displays the content provided to the customer, and the content displayed by the first terminal device is displayed. An association of the distribution unit (337) that distributes to the first terminal device, the first terminal device that displays the content distributed by the distribution unit, and the second terminal device (10B) owned by the customer. An association information acquisition unit (338) for acquiring information, and a management unit (339) for storing and managing the history information of the content displayed on the first terminal device and the association information in the storage unit (32, 329). It is a management device provided with.

(Appendix 8) Another aspect of the present invention is a content distribution system (1) including a first terminal device (20) for displaying content to be provided to a customer and a management device (30) for communicating with the first terminal device. ), Which is a distribution step in which the management device distributes the content displayed on the first terminal device to the first terminal device, and the first terminal displaying the content distributed by the distribution step. The association information acquisition step of acquiring the association information associated between the device and the second terminal device (10B) owned by the customer, and the history information of the content displayed on the first terminal device and the association information. This is a content distribution method having a management step of storing and managing the contents in a storage unit (32, 329).

(Appendix 9) Another aspect of the present invention is a distribution step of distributing the content displayed by the first terminal device (20) that displays the content to be provided to the customer to the first terminal device, and the distribution step. The association information acquisition step of acquiring the association information in which the first terminal device and the second terminal device (10B) owned by the customer are associated with each other to display the content delivered by the customer, and the display on the first terminal device. This is a program for executing a management step of storing and managing the history information of the contents and the association information in the storage unit (32, 329).

One aspect of the present invention can be used, for example, in a sales system, an information processing device (for example, a mobile phone terminal, a tablet terminal, a personal computer, a server device), an integrated circuit (for example, a communication chip), a program, or the like. it can.

1 ... Sales support system (content distribution system), 10 ... User terminal, 11 ... User terminal side communication unit, 12 ... Operation input unit, 13 ... Voice input unit, 14 ... Imaging unit, 15 ... Voice playback unit, 16 ... Display Unit, 17 ... User terminal side storage unit, 10A ... User terminal (posting), 18A ... User terminal side control unit, 181A ... User control unit, 182A ... Menu posting unit, 183A ... Recipe posting unit, 184A ... Mail processing unit, 185A ... Output processing unit, 10B ... User terminal (customer), 18B ... User terminal side control unit, 181B ... User control unit, 182B ... Association processing unit, 183B ... Content request unit, 184B ... Content acquisition unit, 185B ... Output processing unit, 20 ... store terminal, 21 ... store terminal side communication unit, 22 ... operation input unit, 24 ... imaging unit, 25 ... audio reproduction unit, 26 ... display unit, 27 ... store terminal side storage unit, 28 ... store Terminal side control unit, 281 ... Association processing unit, 282 ... Sales promotion data input unit, 283 ... Sales promotion recipe selection unit, 284 ... Playback control unit, 285 ... Management data notification unit, 286 ... Output processing unit, 30 ... Recipe management device, 31 ... Recipe management side communication unit, 32 ... Recipe management side storage unit, 321 ... Menu data storage unit, 322 ... Menu attribute data storage unit, 323 ... Recipe data storage unit, 324 ... Recipe attribute data storage unit, 325 ... Ingredient data Storage unit 326 ... Cooking data storage unit 327 ... Sales promotion data storage unit 328 ... History data storage unit 329 ... Association data storage unit, 33 ... Recipe management side control unit 331 ... Menu editorial department 332 ... Recipe editorial department 333 ... Sales promotion data acquisition unit 334 ... Recipe list generation unit 335 ... Recipe video request acquisition unit 336 ... Recipe video registration unit 337 ... Distribution department 338 ... Association information acquisition department 339 ... Management department, 50 ... User Management device, 51 ... User management side communication unit, 52 ... User management side storage unit, 53 ... User management side control unit, 513 ... User management unit

Claims (9)

A sales support system including a user terminal device, a store terminal device installed in a store, and one or more management devices that communicate with the store terminal device.
The one or more management devices
On the recipe site, a registration unit that manages recipes that can be referenced on the user terminal device,
A distribution unit that distributes moving images related to the recipe to the store terminal device,
An acquisition unit that acquires the playback status of the moving image related to the recipe distributed by the distribution unit on the store terminal device, and
An association information acquisition unit that acquires association information associated with the user terminal device and the store terminal device from the user terminal device or the store terminal device.
It is provided with a management unit that manages the reproduction status of the moving image related to the recipe on the store terminal device and manages the association information in association with the group information related to the store where the store terminal device is installed.
The user terminal device is
The recipe site is provided with an output unit that makes it possible to refer to the recipe data of the recipe.
The store terminal device is
A playback control unit that repeatedly reproduces moving images delivered from the management device, and
Sales support system equipped with. The group information is information about at least one of the organization or the sales floor of the store where the store terminal device is installed.
The sales support system according to claim 1. The user terminal device further includes means for acquiring information about at least one of the store or the sales floor where the store terminal device is installed from the management device.
The sales support system according to claim 1 or 2. The acquisition unit acquires the reproduction status of the advertisement moving image distributed by the distribution unit on the store terminal device.
The sales support system according to any one of claims 1 to 3, wherein the reproduction control unit repeatedly reproduces a moving image relating to a recipe containing at least the product more than the advertising moving image relating to the product. The management unit manages in association with playback status of the moving image or the advertisement moving image relating to the recipe, and a sales plan of goods on Video or the advertising moving picture of the recipe,
The sales support system according to claim 4. The acquisition unit acquires information indicating the sales result of the store, and obtains information.
The management unit manages by associating the playback status in the shop terminal acquired by the acquiring unit, and information indicating the sales results of the store,
The store terminal device is
A notification unit for notifying the management device of information indicating the reproduction status of the moving image is provided .
The sales support system according to claim 1. One or more management devices that communicate with the store terminal device installed in the store.
On the recipe site, a registration unit that manages recipes that can be referenced on the user terminal device,
A distribution unit that distributes moving images related to the recipe to the store terminal device,
An acquisition unit that acquires the playback status of the moving image distributed by the distribution unit on the store terminal device and information indicating the sales result of the store.
An association information acquisition unit that acquires association information associated with the user terminal device and the store terminal device from the user terminal device or the store terminal device.
A management unit that manages the playback status of the store terminal device acquired by the acquisition unit and manages the association information in association with group information about the store in which the store terminal device is installed .
A management device equipped with. A sales support method in a sales support system including a store terminal device installed in a store and one or a plurality of management devices that communicate with the store terminal device.
A registration step in which the one or more management devices manage recipes that can be referred to by the user terminal device at the recipe site.
A distribution step in which the one or more management devices distribute a moving image related to the recipe to the store terminal device.
A reproduction step in which the store terminal device repeatedly reproduces a moving image distributed from the one or a plurality of management devices.
The acquisition step in which the one or more management devices acquire the reproduction status of the moving image related to the recipe delivered in the distribution step on the store terminal device.
An association information acquisition step in which the one or more management devices acquire association information associated with the user terminal device and the store terminal device from the user terminal device or the store terminal device.
The one or more management devices manage the reproduction status of the moving image related to the recipe in the store terminal device, and manage the association information in association with the group information related to the store in which the store terminal device is installed. A sales support method that has management steps and. To the computer of one or more management devices that communicate with the store terminal device installed in the store
Registration step to manage recipes that can be referenced on the user terminal device on the recipe site,
A distribution step of distributing a moving image related to the recipe to the store terminal device,
An acquisition step of acquiring the playback status of the moving image distributed in the distribution step on the store terminal device,
An association information acquisition step of acquiring association information associated with the user terminal device and the store terminal device from the user terminal device or the store terminal device.
A management step that manages the playback status of the store terminal device acquired in the acquisition step, and manages the association information in association with group information about the store in which the store terminal device is installed.
Sales support program to execute.

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