WO2019107716A1 - Système et procédé d'annonce à base de diffusion personnelle - Google Patents

Système et procédé d'annonce à base de diffusion personnelle Download PDF

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Publication number
WO2019107716A1
WO2019107716A1 PCT/KR2018/010664 KR2018010664W WO2019107716A1 WO 2019107716 A1 WO2019107716 A1 WO 2019107716A1 KR 2018010664 W KR2018010664 W KR 2018010664W WO 2019107716 A1 WO2019107716 A1 WO 2019107716A1
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WO
WIPO (PCT)
Prior art keywords
broadcasting
personal
terminal
viewer
seller
Prior art date
Application number
PCT/KR2018/010664
Other languages
English (en)
Korean (ko)
Inventor
김병준
Original Assignee
주식회사 빅마켓
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 주식회사 빅마켓 filed Critical 주식회사 빅마켓
Publication of WO2019107716A1 publication Critical patent/WO2019107716A1/fr

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G06Q30/0635—Processing of requisition or of purchase orders
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/40—Business processes related to the transportation industry

Definitions

  • the present invention relates to an advertisement system, and more particularly, to a personal broadcasting based advertisement system and method in which a seller advertises a product to be advertised through online registration and online personal broadcasting.
  • the Internet is an open network that can connect freely by applying a common protocol to a counterpart PC or server to be accessed anywhere in the world. It is used for the transmission of multimedia information as well as the development of compression technology as well as basic character information transmission , E-mail, file transfer, World Wide Web (WWW), and the like.
  • the advertisement information is provided to the users who are interested in the product, but the advertisement information is displayed to the unspecified many visited to the site or portal, There is a limitation in that the advertisements are not controlled to be exposed to the purchasing hierarchy having the advertisements.
  • the present invention has been conceived to solve the above-mentioned problems, and it is an object of the present invention to provide an online personal broadcasting system in which an individual who selects a product to be advertised through the Internet opens an online personal broadcasting system, And to provide a personal broadcasting based advertisement system and method for enabling a personal broadcasting service.
  • Another object of the present invention is to provide a personal broadcasting based advertisement system and method capable of transmitting not only commodity advertisements but also various types of related contents via personal broadcasting.
  • a personal broadcasting based advertisement system including a shopping broadcasting server for providing a personal broadcasting service to at least one broadcasting terminal according to an embodiment of the present invention, A broadcast service unit for providing a personal broadcast service on the basis of an advertisement of the commodity in response to a request from the broadcast terminal, a broadcast service unit for receiving, from at least one viewer terminal connected to the personal broadcast, And an order processing unit for performing an ordering process when requesting an order for a product.
  • the broadcasting terminal selects any one of the plurality of registered products, and the broadcasting service unit can open and broadcast a plurality of personal broadcasting channels for performing advertisements for the same goods.
  • the personal broadcasting station may include a broadcasting progress unit for displaying a broadcasting image obtained from the broadcasting terminal, a dialog input window of a broadcasting station and a connected viewer on a screen, and a purchase window including a description of the commodity and a purchase button And a purchase window providing unit.
  • the shopping broadcast server includes a data base for storing member information of a broadcaster and a viewer and product information about a commodity and a cost settlement process occurring between a seller and a seller who advertise the commodity upon completion of the order procedure And a cost settlement unit.
  • the shopping broadcast server may include a preference calculating unit for cumulatively calculating preference information on a commodity input from the viewer terminal in the personal broadcasting and reflecting the cumulative preference information on the purchasing window.
  • the shopping broadcast server may further include an event processing unit for requesting the seller server to generate an event for an advertised commodity requested from the broadcasting terminal.
  • connection service unit for switching the personal broadcasting channel to a pay channel for streaming video contents according to the setting of the broadcasting terminal.
  • the personal broadcasting channels are opened one-to-one with one broadcasting terminal, and can be classified into a plurality of categories, and a plurality of broadcasting channels can be opened in each category.
  • a personal broadcasting based advertisement method for providing a personal broadcasting service to at least one broadcasting terminal according to an embodiment of the present invention, The method comprising the steps of: registering at least one commodity for sale; opening a personal broadcasting station on the subject of advertisement of the commodity at the request of the broadcasting terminal; receiving, from one or more viewer terminals connected to the personal broadcasting room, The method of claim 1, wherein the step of providing the personal broadcasting includes selecting one of the plurality of products registered from the broadcasting terminal, Generating a plurality of personal broadcasts, and transmitting the plurality of personal broadcasts.
  • the step of performing the ordering step includes the steps of: receiving a purchase request for a corresponding commodity from the viewer terminal through an in-screen purchasing window provided in the personal broadcasting; receiving information necessary for purchasing the commodity from the viewer terminal, A step of providing a sales history notification of the goods to the broadcasting terminal that advertised the goods and the registered seller server when the payment is normally approved, and a step of receiving notification of delivery of the goods from the seller server , And performing a cost settlement procedure for the broadcaster and the seller.
  • a seller who wants to advertise a product registers a commodity in a system, and a broadcasting operator who operates a personal broadcasting establishes and operates a personal broadcasting room on the subject of the commodity through a terminal, It is possible to watch personal broadcasting and easily purchase it.
  • FIG. 1 is a diagram illustrating an overall structure of a personal broadcasting based advertisement system according to an embodiment of the present invention.
  • FIG. 2 is a diagram illustrating a structure of a shopping broadcast server of a personal broadcasting based advertisement system according to an embodiment of the present invention. Referring to FIG.
  • FIG. 3 is a diagram illustrating a product registration and a broadcast preparation step in the advertisement method by the personal broadcasting based advertisement system according to the embodiment of the present invention.
  • FIG. 4 is a diagram illustrating a personal broadcasting transmission and a product purchasing step in the advertisement method by the personal broadcasting based advertisement system according to the embodiment of the present invention.
  • 5 to 7 are views illustrating screens provided by a personal broadcasting based advertisement system according to an embodiment of the present invention.
  • both programs and hardware executed in a system including a terminal can be configured in units of modules, and can be recorded in one physical memory, or distributed among two or more memories and recording media.
  • FIG. 1 is a diagram illustrating an overall structure of a personal broadcasting based advertisement system according to an embodiment of the present invention.
  • a personal broadcasting-based advertisement system includes at least one broadcasting terminal 100 for operating a personal broadcasting service on a topic of merchandise, A shopping broadcast server 300 and a shopping broadcast server 300 for opening and servicing the personal broadcasting room and performing a purchasing procedure for goods requested for purchase in the private broadcasting room, And a seller server 400 for performing a delivery procedure of the goods.
  • the broadcaster terminal 100 is a terminal of a broadcaster who establishes and operates a personal broadcasting station.
  • the broadcasting terminal 100 performs member registration and login to the shopping broadcasting server 300 with the broadcasting rights, thereby establishing an online personal broadcasting room, In real time, or can transmit the video content set by the broadcaster.
  • Such a broadcasting terminal 100 can be connected to an information communication network and can communicate with the shopping broadcast server 300 and the viewer terminal 200 and is provided with a web cam and a camera device capable of photographing the current state of the broadcasting person in real time, Or a computing device such as a stationary PC, a notebook, a smart phone, and a tablet PC equipped with a microphone device capable of transmitting voice of a person in real time.
  • a computing device such as a stationary PC, a notebook, a smart phone, and a tablet PC equipped with a microphone device capable of transmitting voice of a person in real time.
  • the number of the broadcasters who want to transmit the personal broadcasting may be a plurality, and the broadcasting station may set up the personal broadcasting room by setting the same topic or another topic as the other broadcasting party.
  • each broadcaster can freely select any one of a plurality of products registered in the system according to his / her intention, instead of requesting a seller's advertisement request separately. Also, the same product can be selected to be duplicated between two or more different broadcasters.
  • the broadcasters can select the various advertisement target products registered by the seller without restriction on the overlap, and accordingly, there can exist two or more advertisement broadcasts for the same product.
  • the personal broadcasting channels established through the broadcasting terminal 100 for the same product are transmitted to online via the information communication network and the video and audio of the broadcasting person are transmitted to the viewer terminal 200 connected to the URL corresponding to the personal broadcasting channel in real time .
  • the personal broadcasting according to the embodiment of the present invention may be set to any one of a plurality of commodities registered in the shopping broadcast server 300 by the broadcaster, And the episode related to the usage time and the related episode can be used as the material of the broadcasting.
  • the contents of the advertisement for the commodity are formed based on the experience and knowledge of the broadcasting party itself, rather than receiving the instruction from the seller, so that it can be more informative information for the viewer.
  • the viewer terminal 200 is a terminal of a viewer who watches a personal broadcast currently being transmitted, performs member registration and log-in with the viewer's authority in the shopping broadcast server 300, accesses the online personal broadcast channel currently opened through the viewer terminal 200, It is possible to receive the current state in real time or receive the video contents set in the private broadcasting channel in a streaming manner.
  • the viewer terminal 200 is a monitor capable of communicating with the shopping broadcast server 300 and the broadcasting terminal 100 by connecting to the information communication network and capable of receiving and outputting the current state and voice of the broadcasting person in real time, Or a computing device such as a stationary PC, a notebook, a smart phone, and a tablet PC equipped with or equipped with a speaker.
  • a computing device such as a stationary PC, a notebook, a smart phone, and a tablet PC equipped with or equipped with a speaker.
  • the viewer terminal 200 can receive a personal broadcast by connecting to one personal broadcast, and can conduct a chat conversation with a broadcast person through an interface provided by the personal broadcast.
  • the personal broadcasting is established on the basis of a specific commodity, and accordingly, the contents provided by the personal broadcasting are also subject to the corresponding commodity advertisement.
  • the viewer who watches the broadcast can input the preference degree of the broadcast or the commodity according to his or her intention.
  • the preference information can be accumulated and fed back to the corresponding personal broadcast through the shopping broadcast server 300.
  • Each personal broadcast channel can display a video and conversation contents for the broadcaster, and a product purchase window including product information and a purchase button for a product can be displayed on one side of the screen.
  • the viewer can request the purchase of the product by selecting the purchase button of the product purchase window through the viewer terminal 200 and the shopping broadcast server 300 can perform the purchase procedure for the product in response thereto.
  • the commodity purchase procedure may include a process such as the name of the commodity, the number of commodities, confirmation of the member address, and payment method inquiry.
  • the viewer terminal 200 attempting to access the personal broadcasting service must first perform a payment procedure, and after the payment is completed, .
  • the above-mentioned payment procedure may include a process of displaying a payment amount to the viewer terminal 200, selecting a payment means, and approving a payment.
  • the shopping broadcast server 300 grants the rights of the broadcasting terminal and the viewer according to the member registration and subscription type according to the requests of the broadcasting terminal 100 and the viewer terminal 200 connected through the information communication network, A plurality of goods can be ad-registered according to a request of the server 400.
  • the shopping mall server 300 can open a personal broadcasting room on the basis of one selected commodity among the registered commodities at the request of the broadcaster terminal 100 having the authority of broadcasting, and can post it online in a list form , And when the personal broadcasting is selected by one or more viewer terminals 200, the viewer terminal 200 is entered into the private broadcasting room, thereby providing a personal broadcasting based advertisement service.
  • the shopping mall server 300 performs an order process such as a merchandise sales notification and a delivery request to the merchandise server 400 of the merchandise according to the merchandise purchase request of the viewer terminal 200 viewing the personal broadcast, When the delivery completion is confirmed by the seller server 400, it is possible to perform the settlement procedure for the expenses incurred by the broadcaster and the seller who advertised the goods.
  • the above-described settlement procedure may be performed in such a manner that a fee is paid to a broadcaster who operates a personal broadcasting station on the basis of a product on the basis of a merchandise sales price, and a fee is requested from the seller in accordance with the use of the service.
  • the present invention is not limited thereto and may be performed in the form of a payment and a request according to a previously agreed rate.
  • the shopping broadcast server 300 has a high performance microprocessor and system bus and a large capacity memory device and a storage device in order to respond to requests of a plurality of the broadcasting terminal 100 and the viewer terminal 200 in real time without delay And can be implemented as a mounted server device.
  • the seller server 400 can register one or more products in the shopping broadcast server 300 as a server of a seller who wants to advertise his own goods through the personal broadcasting based advertisement service of the present invention.
  • the seller can belong to the company, and can perform registration by providing the product information about the company and the product to the shopping broadcast server 300. At the time of product registration, there is no additional cost, and the seller can register a plurality of products to be advertised in the shopping broadcast server 300 without limitation.
  • the shopping broadcast server 300 requests the seller server 400 to deliver the commodity requested to purchase according to the purchase procedure.
  • the purchaser 400 can receive the purchase details and perform a procedure for delivering the purchases to the purchaser, that is, the viewer.
  • the seller can input the delivery status through the server, and the seller server 400 can report the contents to the shopping broadcast server 300.
  • the personal broadcasting-based advertisement system allows the seller to register without limitation on his system, and the broadcasting person opens a personal broadcasting room on the subject of the registered goods, . Accordingly, the viewer can determine whether or not to purchase the commodity according to the more useful advertisement information. In the case of the seller, there is no additional cost before purchasing the commodity, so that the burden on the ad cost is reduced.
  • the broadcasting company can acquire a predetermined commission for the commodity sold through his / her own personal broadcasting.
  • FIG. 2 is a diagram illustrating a structure of a shopping broadcast server of a personal broadcasting based advertisement system according to an embodiment of the present invention. Referring to FIG.
  • the shopping broadcast server 300 of the personal broadcasting based advertisement system of the present invention includes a product registration unit 310 for registering one or more products for sale according to a request of the seller server 400, A broadcast service unit 320 for opening a personal broadcast 10 on the subject of an advertisement of a commodity in response to a request from the viewer terminal 200 and an order request A database 340 for storing merchandise information on merchandise information and merchandise of the broadcaster and the viewer and a database 340 for storing information on the merchandise of the merchandise advertised at the completion of the ordering process, And a cost settlement unit 350 for performing a cost settlement process between the sellers.
  • the merchandise registration unit 310 may receive merchandise information on one or more merchandise provided from the seller server 400 and register the merchandise information as a subject of each personal broadcast store 10.
  • the product information may include information such as a business name, a product name, and a sales amount, and may be stored in the database 340 for each product.
  • the broadcaster Since the status of the registered products is provided to the broadcaster terminal 100 without restriction, the broadcaster can freely select the desired product according to his or her intention and open the personal broadcasting.
  • the broadcasting service unit 320 may open the personal broadcasting station 10 at the request of the registered broadcasting terminal 100.
  • the broadcasting service unit 320 transmits the personal broadcasting 10), and can transmit it on-line by setting a URL for it.
  • the broadcasting service unit 320 generates the individual broadcasting channels 10 to operate independently regardless of the intention of the seller or the overlapping advertisement, so that the broadcasting channel can proceed with the personal broadcasting according to its own subjective.
  • the generated personalized broadcasts 10 are classified into predetermined categories and provided to the viewer terminal 200 in the form of a list, so that the viewer can select a desired broadcast.
  • One personal broadcasting network 10 may be opened in one broadcasting terminal 100 and a plurality of viewer terminals 200 may be connected to one personal broadcasting network 10.
  • the video and audio transmitted from the broadcasting terminal 100 can be reproduced in real time from the viewer terminal 200 in the personal broadcasting 10.
  • the personal broadcasting station 10 can be implemented as a web page based on HTML and PHP technology, and can display the broadcasting image acquired from the broadcasting terminal 100, the dialog input window of the broadcasting station and the connected viewers on the screen And a purchase window providing unit 20 for providing a purchase window including a description of a product and a purchase button.
  • the viewer terminal 200 connected to the personal broadcasting station 10 displays a purchase window for purchasing goods as well as a window related to the broadcast on the screen and the viewer selects purchase button of the purchase window to request purchase of the goods .
  • the purchase window supplier 20 can inform the shopping broadcast server 300 of the purchase button.
  • the order processing unit 330 When the selection of the purchase button for the goods is confirmed in each personal broadcasting station 10, the order processing unit 330 performs the ordering process for the goods and requests the seller server 400 to deliver the goods.
  • the ordering procedure may include checking the merchandise and its number, confirming the member information of the viewer, providing the payment means, and approving the payment.
  • the order details can be notified to the seller server 400 that registered the goods, and in response, the seller server 400 can perform the goods sale processing and delivery procedure.
  • the database 340 can store the registered product information and the member information, and can store the transaction details of the product sale. In addition, various setting values and the like required for driving the shopping broadcast server 300 may be stored in the database 340.
  • the database 340 is a concept including a database system for systematically storing information and a file system for storing various setting and driving files.
  • the information stored in the database 340 can be continuously referred to and updated by other components in accordance with the service provision.
  • the expense settlement unit 350 may perform the settlement procedure for the expense incurred for the purchased item. If the seller completes the delivery to the viewer, that is, the buyer, and the buyer finally approves the purchase, the shopping broadcast server 300 causes the commission generated by the transaction to be processed.
  • the commission may be composed of a service provision cost of the shopping broadcast server and an advertisement cost of a broadcaster who is a founder of a personal broadcasting company who has sold the corresponding product.
  • the cost settlement unit 350 may calculate the service fee and the advertisement fee in the sales amount of the commodity according to the contracted rate, pay the sales amount by subtracting the two fees to the seller, and pay the advertisement fee to the broadcasting company.
  • the shopping and broadcasting server 300 registers a merchandise of a seller, opens a personal broadcasting room on the subject of a registered merchant, and advertises to a plurality of viewers, You can generate commissions only for sales. Accordingly, the seller pays the advertisement cost only when the actual sale of the goods occurs, the broadcaster can obtain the income according to the broadcast, and the viewer can decide to purchase the goods according to the useful advertisement information.
  • the shopping broadcast server 300 includes a function of reflecting the preference of the viewer to the merchandise information, a function of processing the request for the event of the broadcaster, a function of providing paid content As shown in FIG.
  • the shopping broadcast server 300 includes a preference calculating unit 360 for cumulatively calculating preference information on a commodity input from the viewer terminal 200 in the personal broadcasting and reflecting the preference information on the purchasing window, An event processor 370 for requesting the seller server 400 to generate an event for an advertised commodity requested from the terminal 100, and an event processor 370 for setting the personal broadcasting channel to be a pay channel And a linkage service unit 380 for switching.
  • the preference calculating unit 360 cumulatively calculates a preference of a current advertisement or an advertisement object from the viewer terminal 200 connected to the personal broadcast 10 in transmission and outputs the calculated preference information to the corresponding product information Feedback can be made.
  • This preference can be input through the purchase window as data separate from the point paid by the viewer according to the likelihood of the broadcaster provided in the conventional personal broadcasting.
  • the preference information can be referred to in the purchase decision of the newly introduced viewers.
  • the event processing unit 370 may process an event in which the broadcaster performing the advertisement is allowed to induce the viewer to interest or purchase. These events may include a time-limited discount, gift offer, mileage accumulation, etc., and the broadcaster inputs the content of the intended event through the broadcast terminal 100 and transmits it to the seller server 400 through the shopping broadcast server 300 Can be requested.
  • the seller of the seller server 400 reviews and approves the contents of the event, the event is activated for a set period of time and can be reflected in the sale of goods.
  • the user can purchase the product at a discounted price according to the event.
  • the linking service unit 380 can provide a function for allowing the broadcaster to restrict access to only the viewer terminal 200 that has paid for the use by changing the personal broadcast channel to the pay channel.
  • Such a linked service can be applied not only to a broadcasting method in which a broadcasting person broadcasts in real time but also a method in which a video content such as a movie or a musical prepared in advance is transmitted to the viewer terminal 200 in a streaming manner.
  • the settlement procedure can be performed by the order processing unit 330 at the request of the linkage service unit 380.
  • a purchase window for a product related to the image content can be displayed on the screen of the image content, and the product purchase procedure through the image purchase process can be performed in the same manner as described above.
  • FIG. 3 is a diagram illustrating a product registration and broadcasting preparation step in an advertisement method by a personal broadcasting based advertisement system according to an embodiment of the present invention.
  • FIG. 4 is a flowchart illustrating a method of advertising by a personal broadcasting based advertisement system according to an embodiment of the present invention
  • FIG. 2 is a diagram illustrating a personal broadcasting transmission and a product purchasing step in FIG.
  • the seller server 400 registers the merchandise to be advertised and sold to the shopping broadcast server 300 (S100), the shopping broadcast server 300 receives the goods information and registers it in the database (S110). Registered products can be posted online in a list format.
  • the seller or the vendor of the seller server 400 Before the step S100, the seller or the vendor of the seller server 400 must be registered and logged in in advance.
  • the shopping broadcast server 300 performs sales setting for the corresponding personal broadcast To be reflected in the purchasing window of the personal broadcasting station (S130).
  • the shopping broadcasting server 300 opens a personal broadcasting room and sends it out online (S201).
  • a plurality of viewer terminals 200 connected to the shopping broadcast server 300 can enter the personal broadcasting room by selecting the corresponding URL (S210).
  • the opened personal broadcasting is provided to the viewer terminal 200 including the broadcasting window and the purchase window in which the image of the broadcasting person is displayed (S211), and among the plurality of viewer terminals 200 viewing the personal broadcasting,
  • the shopping broadcast server 300 performs a purchasing procedure such as member information, address, confirmation of the number of items, provision of a payment means, etc. (S221).
  • the shopping broadcast server 300 informs the broadcasting terminal 100 and the seller server 400 of the sales details of the commodity sales (S230).
  • the sales details can be transmitted through an e-mail to each terminal and server, a set messenger, and the like.
  • the seller server (S400) processes the delivery procedure for the product.
  • the delivery procedure may include an offline process such as a buyer, that is, a viewer and product confirmation, an address confirmation, a product packaging, and a dispatch, and the seller may input the details of each process to the seller server 400.
  • the seller server 400 reports to the shopping broadcast server 300 that the delivery has been completed at step S240.
  • the shopping broadcast server 300 calculates a commission fee and a service commission for the completed sale according to a preset rate, and performs a cost procedure to pay the fee (S250).
  • 5 to 7 are views illustrating screens provided by a personal broadcasting based advertisement system according to an embodiment of the present invention.
  • a broadcast screen W100 of a personal broadcast provided by the personal broadcasting based advertisement system of the present invention includes a broadcast window W110 for displaying an image of a broadcaster taken by a broadcast terminal, A dialog window W120 for displaying dialogue contents between one viewer terminal and the broadcast terminal, and an input window W130 for the viewer or the viewer to input the dialogue contents.
  • the broadcast screen W110 displayed on the viewer terminal may further include a purchase window W130 including merchandise information of a commodity and a purchasing means, which are subjects set in a personal broadcasting station on one side.
  • the purchase window W130 can display a company name, a product name, a product price, and the like as product information, and may include a purchase button, which is a UI that allows a viewer to request a purchase of a product.
  • the purchase window W130 may further include a button for tasting and a shopping cart button corresponding to a function for temporarily storing goods in consideration of convenience of the user, and the items may be stored in the account of the viewer .
  • a pay channel providing screen (W200) provided by the personal broadcasting based system of the present invention is exemplified.
  • the broadcasting company does not open his or her personal broadcasting room free of charge, You can set it as a paid channel.
  • the pay channel providing screen W200 is set by the broadcaster, and may include a plurality of broadcast programs W210 in which the subject of the broadcast and the entry price are described.
  • Such paid channels are more suitable for a content screening method in which a specific video content is streamed to a viewer terminal rather than a real time personal broadcasting scheme.
  • the viewer can select any one of the broadcast programs W210 to perform the settlement procedure, access the personal broadcasts, and receive desired video contents.
  • a list screen W300 provided by the personal broadcasting based system of the present invention is illustrated.
  • the personal broadcasting 10 is divided into predetermined categories such as clothing, life, health, household appliances, and cosmetics And can be displayed in the list screen W300 in the form of list by category.
  • the viewer can confirm the personal broadcasts 10 of the intended field in the category window W310.
  • the personal broadcasts 10 classified into the same category there may be a plurality of personal broadcasts 10 for the same product.
  • two or more broadcasters can provide advertisement information by selecting a desired commodity according to their own consumption pattern, and the viewer can view the personal broadcasting room 10 proceeding from various viewpoints and decide the purchase intention for a specific commodity have.

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Abstract

L'invention concerne un système de publicité. Plus spécifiquement, la présente invention concerne un système et un procédé d'annonce à base de diffusion personnelle par lesquels un vendeur enregistre un produit devant être annoncé en ligne et annonce celui-ci sous forme de diffusion personnelle en ligne. Selon un mode de réalisation de la présente invention, un vendeur souhaitant annoncer un produit enregistre le produit dans un système, et un diffuseur exploitant une diffusion personnelle établit et exploite une salle de diffusion personnelle sur le sujet d'un produit correspondant à travers un terminal de sorte qu'un spectateur connecté à celui-ci puisse visualiser la diffusion personnelle et acheter facilement le produit.
PCT/KR2018/010664 2017-11-28 2018-09-12 Système et procédé d'annonce à base de diffusion personnelle WO2019107716A1 (fr)

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KR10-2017-0159875 2017-11-28
KR1020170159875A KR101844873B1 (ko) 2017-11-28 2017-11-28 개인방송 기반 광고 시스템 및 방법

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WO2019107716A1 true WO2019107716A1 (fr) 2019-06-06

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KR102079786B1 (ko) * 2018-10-25 2020-02-21 주식회사 팀그릿 블록체인을 이용한 방송 판매 방법 및 그 시스템
WO2020101068A1 (fr) * 2018-11-15 2020-05-22 주식회사 블록젠 Procédé de fourniture d'une solution de transaction de cryptomonnaie
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KR102243298B1 (ko) * 2020-05-14 2021-04-22 주식회사 에스티씨 홈쇼핑 시스템에 bpr을 적용한 4단계 프로세스의 라이브 방송 기반 셀링 플랫폼 서버 및 동작 방법
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