WO2019085615A1 - Procédé et appareil de traitement de données pour affichage de contenu d'interface, et dispositif de traitement - Google Patents

Procédé et appareil de traitement de données pour affichage de contenu d'interface, et dispositif de traitement Download PDF

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Publication number
WO2019085615A1
WO2019085615A1 PCT/CN2018/102765 CN2018102765W WO2019085615A1 WO 2019085615 A1 WO2019085615 A1 WO 2019085615A1 CN 2018102765 W CN2018102765 W CN 2018102765W WO 2019085615 A1 WO2019085615 A1 WO 2019085615A1
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Prior art keywords
interaction interface
service
service item
navigation
item
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PCT/CN2018/102765
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English (en)
Chinese (zh)
Inventor
肖明智
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阿里巴巴集团控股有限公司
肖明智
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Publication of WO2019085615A1 publication Critical patent/WO2019085615A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/954—Navigation, e.g. using categorised browsing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Shopping interfaces

Definitions

  • the embodiment of the present specification belongs to the technical field of computer data processing, and in particular, to a data processing method, apparatus, and processing device for displaying interface content.
  • auto insurance products can include scenes and states such as buying auto insurance, receiving insurance policies, handling compensation, repairing vehicles, and enjoying services, with obvious phase and periodic characteristics.
  • These different scenarios or different stages of products are usually designed such that the corresponding business items are distributed in the business navigation interaction interface.
  • users want to select and view they usually need to find services that need or match the current status of the user in many business items. item. If there are more product business items, the user needs to spend more time to locate the business items that need to be viewed.
  • a data processing method, apparatus, and processing device for displaying interface content provided by embodiments of the present specification are implemented by the following methods:
  • a data processing method for displaying interface content comprising:
  • a data processing device for displaying interface content comprising:
  • a matching module configured to determine a priority service item in the navigation interaction interface that matches the service status
  • a display module for displaying the arranged navigation interaction interface.
  • a processing device includes a processor and a memory for storing processor-executable instructions that, when executed by the processor, are implemented:
  • the data processing method, device, and processing device for displaying interface content may find an associated service item in the navigation interaction interface according to the service state of the target object such as the user, and may associate the related service item as a key point. Highlight the displayed content information and then rearrange the associated business items in the navigation interface. These can be used to rearrange the positions according to the service presentation priorities in different states and scenarios, so that the navigation interaction interface content can be intelligently arranged and personalized according to different states, and the highlighted display matches the current business state of the user or The predicted business items that the user pays attention to make the user obtain the required information more quickly and easily, and greatly improve the user experience.
  • FIG. 2 is a schematic diagram of an interface for designing a visual focus position by an area in an embodiment of the present specification
  • FIG. 3 is a schematic diagram of an implementation scenario of an embodiment of the method provided by the present specification.
  • FIG. 4 is a schematic diagram of an implementation scenario of another embodiment of the method provided by the present specification.
  • FIG. 5 is a schematic diagram of a car insurance navigation interaction interface after position rearrangement in an implementation scenario provided by the present specification
  • FIG. 7 is a schematic structural diagram of a server embodiment provided by the present specification.
  • FIG. 8 is a schematic structural diagram of a module of an embodiment of a data processing apparatus for displaying interface content provided by the present specification
  • FIG. 10 is a block diagram showing the structure of another embodiment of the apparatus provided by the present specification.
  • a business item can occupy a corresponding interface position in the navigation interaction interface.
  • the position of each service item in the navigation interaction interface in the navigation interaction interface is a pre-designed fixed arrangement position, and the relative arrangement positions of the business items displayed by all users are the same. For example, in the functional business of the fixed display of the APP homepage, and the sub-services displayed in the time sequence of the auto insurance products in the auto-insurance product navigation interface.
  • the related service items in the navigation may be rearranged according to the current service state of the user, and the display and the user may be highlighted according to different display requirements.
  • a business item whose current business status matches, such as placing it in a navigation interactive interface, is likely to cause a user's attention.
  • the service items in the navigation interaction interface can be rearranged according to the corresponding service state of the user in the product navigation interaction interface, and the interface content is dynamically and adaptively displayed, so that the user can quickly obtain the required information speed and improve the user. Interface interaction experience.
  • the navigation interaction interface of the automobile insurance product is exemplified in the application scenario, and the corresponding embodiment of the present embodiment can be applied to the actual dynamic interaction design of the automobile insurance product navigation interaction interface.
  • different business items can be divided into auto insurance product navigation according to chronological order, and only one business item is used as a priority business item highlighted at a time.
  • the business items of the corresponding products in the navigation exchange interface can be arranged according to different business states in which the user purchases the auto insurance product, whether the claim has occurred, the car service enjoyed, and the like.
  • the description of the following embodiments does not constitute a limitation on other expandable technical solutions based on the present specification.
  • the implementation provided in this specification can also be applied to find the associated service item in the navigation interaction interface according to the service state of the target object, and then re-arrange the associated service items in the navigation interaction interface.
  • Implementation scenarios such as user interface display based on order status.
  • the method may include:
  • the target object described in the application scenario of the automobile insurance product in this embodiment may be a user.
  • the target objects described in other embodiments may have corresponding entities, such as orders and data objects, according to different implementation scenarios.
  • the auto insurance product navigation interactive interface it may include four business items: “buy insurance”, “inspection policy”, “handling compensation”, and “enjoy equity”, and these four business items respectively correspond to different automobile insurance processing stages. Therefore, in this implementation, the user's auto insurance product business status can be obtained first, such as whether the auto insurance product has been purchased or whether the insurance policy has been confirmed and waits for the hesitation period to take effect.
  • this specification does not exclude that other embodiments may include multiple priority service items that match the service status.
  • the user enters the navigation interaction interface of the auto insurance product, and may want to view the policy content, It may be to view the benefits of enjoyment.
  • the "insurance policy” and "entitlement” can be used as the priority business items that match the business status "normal enjoyment”.
  • the navigation interaction interface is set to have only one prominently displayed service item, the subsequent processing may be performed by using a corresponding algorithm or a service item dimension information to select a priority service item for prominent display. Therefore, in another embodiment of the method provided by the present specification, when there are at least two service items that match the service status, the method may further include:
  • a common attribute information that is commonly owned by one or more of the matched service items may be selected for comparison, and a priority service item is determined according to the comparison result. For example, according to the chronological order of the auto insurance products, or select the highest priority business item with the highest click traffic in the product business item.
  • the present application does not exclude that the priority service item described in the other embodiments is multiple service items.
  • multiple service items can be simultaneously placed in the visual focus position for display.
  • the priority service item when the ranked location is re-determined based on the priority service item, the priority service item may be used as a service item that needs to be highlighted, so that the user can quickly obtain information that meets his needs. Therefore, in an embodiment of the method provided by the present specification, the determining, according to the priority service item, the arrangement position of the service item displayed in the navigation interaction interface, including:
  • S40 Place the priority display service item in a visual focus position in the navigation interaction interface, where the visual focus position includes a visual area that is preferentially focused within a limited line of sight.
  • the visual focus generally refers to an area that quickly draws the user's attention to the content of the information to attract the user within a limited line of sight. Reflected in the design of the navigation interface, it can be understood as the most attractive place on the interface, or where the line of sight is concentrated. This position can be called the visual focus position. For example, when a user opens a news page, the first thing that may be of interest is the larger news headline displayed in the first line.
  • the visual focus position when designing the visual focus position, can be determined by the area occupied by the arrangement position corresponding to the business item in the navigation interaction interface. For example, the area of the location area that needs to be highlighted should be designed to be the largest, and the area is used to attract the user to read.
  • FIG. 2 is a schematic diagram of an interface for designing a visual focus position by an area in the embodiment of the present specification.
  • the service item A since the service item A has the largest arrangement area, the first time the user opens the navigation interaction interface, the user is more likely to pay attention to the first line location area service item A, and the service item A may be based on the user's service status.
  • the position of the business item is rearranged and placed at the maximum position of the area. Therefore, such a manner can prioritize and highlight the business items that the user may need or most concerned, and greatly improve the user experience.
  • the determined priority service items when the user is read by the area, the determined priority service items may be rehearsed as a single line.
  • the determining an arrangement position of the displayed service item in the navigation interaction interface may include:
  • S402 Arranging the priority service items as a single line in the navigation interaction interface, where the other service items of the navigation interaction interface except the priority service item adopt a line arrangement including at least two service items. .
  • the positions may be rearranged according to the priorities of the service item entries in different states and scenarios, and the most important entries are displayed as a single line.
  • a single line here can be arranged in the first row of the arrangement position in the item interaction interface, as shown in FIG. 3, such as 3 is a schematic diagram of an implementation scenario of an embodiment of the method provided in this specification.
  • the preferentially displayed priority service item may be placed at the center of the navigation interaction interface, and other non-priority service items may be arranged to preferentially display the surrounding of the service item, which may form a similar circle.
  • the determining an arrangement position of the displayed service item in the navigation interaction interface may include:
  • the priority service item is placed in a central location in the navigation interaction interface, where other service items in the navigation interaction interface except the priority service item are arranged in a manner surrounding the central location.
  • FIG. 4 is a schematic diagram of an implementation scenario of another embodiment of the method provided by the present specification.
  • a user opens the navigation interaction interface for the first time, it is more likely to focus on the central location area service item M, and the service item is larger.
  • the M may be placed at the central location after the service item is rearranged according to the user's service status. Therefore, such a manner can highlight the service items that the user may need or most care about, and greatly improve the user experience.
  • navigation interaction interfaces may include entries for individual services, such as icons for individual services.
  • entries for individual services such as icons for individual services.
  • the entry of the service may also use other information representation methods, such as the text "buy car insurance.”
  • the method may further include:
  • S8 Display content information associated with the priority service item at a visual focus position where the priority service item is located in the navigation interaction interface.
  • the provided navigation interaction interface may also provide the user to manually adjust the business items that he or she thinks need to be highlighted, and place them at the visual focus position. Therefore, in another embodiment of the method provided by the present specification, the method may further include:
  • the content information associated with the selected service item may be displayed after the selected service item is migrated.
  • the user can manually drag and drop the icon to perform position swapping.
  • the second line of icons can be placed on the first line to quickly view the related service progress, or the original business item to be replaced can be placed in the specified arrangement position.
  • the first line displayed in the current navigation interactive interface is the “right to enjoy” business item.
  • the user can manually drag the icon of the “inspection policy” business item to the icon position of the “right to enjoy” in the first line, and then the “insurance policy” can be The business item is placed in the first line to quickly view the progress of the related service.
  • An example is shown in Figure 6.
  • the selected service item is migrated, if the original service item is arranged at the visual focus position, then:
  • the data processing method for displaying interface content may find an associated service item in the navigation interaction interface according to the service state of the target object such as the user, and may associate the related service item as the highlighted content. Information, and then rearrange the associated business items in the navigation interface. These can be used to rearrange the positions according to the service presentation priorities in different states and scenarios, so that the navigation interaction interface content can be intelligently arranged and personalized according to different states, and the highlighted display matches the current business state of the user or The predicted business items that the user pays attention to make the user obtain the required information more quickly and easily, and greatly improve the user experience.
  • FIG. 7 is a hardware structural block diagram of a mobile terminal according to a search method according to an embodiment of the present invention.
  • mobile terminal 10 may include one or more (only one shown) processor 102 (processor 102 may include, but is not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA)
  • processor 102 may include, but is not limited to, a processing device such as a microprocessor MCU or a programmable logic device FPGA)
  • a memory 104 for storing data
  • a transmission module 106 for communication functions. It will be understood by those skilled in the art that the structure shown in FIG.
  • the mobile terminal 10 may also include more or fewer components than those shown in Figure 7, for example, may also include other processing hardware, or have a different configuration than that shown in Figure 7.
  • the memory 104 can be used to store software programs and modules of application software, such as program instructions/modules corresponding to the search method in the embodiment of the present invention, and the processor 102 executes various functions by running software programs and modules stored in the memory 104.
  • Application and data processing that is, a processing method for realizing the content display of the above navigation interaction interface.
  • Memory 104 may include high speed random access memory, and may also include non-volatile memory such as one or more magnetic storage devices, flash memory, or other non-volatile solid state memory.
  • memory 104 may further include memory remotely located relative to processor 102, which may be coupled to computer terminal 10 via a network. Examples of such networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.
  • the transmission module 106 is configured to receive or transmit data via a network.
  • the network specific examples described above may include a wireless network provided by a communication provider of the computer terminal 10.
  • the transport module 106 includes a Network Interface Controller (NIC) that can be connected to other network devices through a base station to communicate with the Internet.
  • the transmission module 106 can be a Radio Frequency (RF) module for communicating with the Internet wirelessly.
  • NIC Network Interface Controller
  • RF Radio Frequency
  • FIG. 8 is a schematic structural diagram of a module of a data processing apparatus for displaying interface content provided by the present disclosure, which may include:
  • the state obtaining module 80 is configured to obtain a service state of the target object by the user.
  • the matching module 82 can be configured to determine a priority service item in the navigation interaction interface that matches the service status.
  • the arranging module 84 is configured to determine an arrangement position of the service items displayed in the navigation interaction interface based on the priority service item;
  • the display module 86 can be used to display the arranged navigation interaction interface.
  • the display module 86 can display the prioritized display service item in a visual focus position in the navigation interaction interface when the displayed navigation interaction interface is displayed, where the visual focus position is included in A visual area of priority within a limited line of sight. Further, in another embodiment, the visual focus position may be determined by the area occupied by the arrangement position corresponding to the service item in the navigation interaction interface.
  • the arranging module 84 determines that the arrangement position of the displayed service items in the navigation interaction interface may include:
  • the priority service items are arranged as a single line in the navigation interaction interface, wherein the other service items of the navigation interaction interface except the priority service item adopt an arrangement in which at least two service items are included in a row.
  • the arranging module 84 determines that the arrangement position of the displayed service items in the navigation interaction interface may include:
  • the priority service item is placed in a central location in the navigation interaction interface, wherein other service items in the navigation interaction interface except the priority service item are arranged in a manner surrounding the central location.
  • the matching module 82 can include:
  • FIG. 9 is a schematic block diagram of another embodiment of the apparatus provided in the present specification. As shown in FIG. 9, the apparatus may further include:
  • the service information display module 88 is configured to display content information associated with the priority service item at a visual focus position where the priority service item is located in the navigation interaction interface.
  • the manual adjustment module 810 can be configured to migrate the selected service item to the visual focus position in the navigation interaction interface in the navigation interaction interface based on the received operation instruction.
  • the information display module 88 can display the content information associated with the selected business item.
  • the data processing device for displaying the content of the interface may find an associated service item in the navigation interaction interface according to the service state of the target object such as the user, and may use the associated service item as the highlighted content information. And then reorder the associated business items in the navigation interface. These can be used to rearrange the positions according to the service presentation priorities in different states and scenarios, so that the navigation interaction interface content can be intelligently arranged and personalized according to different states, and the highlighted display matches the current business state of the user or The predicted business items that the user pays attention to make the user obtain the required information more quickly and easily, and greatly improve the user experience.
  • the data processing method for displaying interface content can be implemented by a processor executing a corresponding program instruction in a computer, such as using a C++ language of a Windows operating system on a PC side, or other systems such as Linux, android, and iOS.
  • a processor executing a corresponding program instruction in a computer
  • the processing device may include a processor and a memory for storing processor-executable instructions, when the processor executes the instruction:
  • an embodiment of the present disclosure further provides an electronic device, including a display screen, a processor, and a memory storing processor-executable instructions, where the processing implements the instructions to implement the steps of any of the methods described above. And the corresponding navigation interaction interface is displayed on the display screen.
  • 11 is a schematic diagram of an application of an electronic device provided by the present specification.
  • the display screen may include a device for displaying information content such as a touch screen, a liquid crystal display, a projection device, and the like.
  • the electronic device may include a mobile terminal, a smart wearable device, a vehicle interaction device, a personal computer, a server cluster, and the like.
  • processing device and the electronic device described in the foregoing embodiments of the present disclosure may further include other implementation manners according to the description of the related method embodiment, for example, placing the priority display service item in the navigation interaction interface.
  • the visual focus position, the visual focus position is determined by the area occupied by the arrangement position corresponding to the business item in the navigation interaction interface, the priority business item is arranged as a single row in the navigation interaction interface, and the like.
  • the above-mentioned computer-readable storage medium may further include other embodiments according to the description of the method or the device embodiment.
  • reference may be made to the description of the method embodiments, and details are not described herein.
  • the data processing method, device, and processing device for displaying interface content may find an associated service item in the navigation interaction interface according to the service state of the target object such as the user, and may associate the related service item as a key point. Highlight the displayed content information and then rearrange the associated business items in the navigation interface. These can be used to rearrange the positions according to the service presentation priorities in different states and scenarios, so that the navigation interaction interface content can be intelligently arranged and personalized according to different states, and the highlighted display matches the current business state of the user or The predicted business items that the user pays attention to make the user obtain the required information more quickly and easily, and greatly improve the user experience.
  • embodiments of the present specification are not limited to being in accordance with industry communication standards, standard computer data processing protocols, communication protocols, and standard data models/templates or embodiments described in this specification. .
  • Certain industry standards or implementations that have been modified in a manner that uses a custom approach or an embodiment described above may also achieve the same, equivalent, or similar, or post-deformation implementation effects of the above-described embodiments.
  • Embodiments obtained by applying such modified or modified data acquisition, storage, judgment, processing, etc. may still fall within the scope of alternative embodiments of the present specification.
  • PLD Programmable Logic Device
  • FPGA Field Programmable Gate Array
  • HDL Hardware Description Language
  • the controller can be logically programmed by means of logic gates, switches, ASICs, programmable logic controllers, and embedding.
  • Such a controller can therefore be considered a hardware component, and the means for implementing various functions included therein can also be considered as a structure within the hardware component.
  • a device for implementing various functions can be considered as a software module that can be both a method of implementation and a structure within a hardware component.
  • the above devices are described as being separately divided into various modules by function.
  • the functions of the modules may be implemented in the same software or software, or the modules that implement the same function may be implemented by multiple sub-modules or a combination of sub-units.
  • the device embodiments described above are merely illustrative.
  • the division of the unit is only a logical function division.
  • there may be another division manner for example, multiple units or components may be combined or integrated. Go to another system, or some features can be ignored or not executed.
  • the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interface, device or unit, and may be in an electrical, mechanical or other form.
  • the controller can be logically programmed by means of logic gates, switches, ASICs, programmable logic controllers, and embedding.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape storage or other magnetic storage devices or any other non-transportable media can be used to store information that can be accessed by a computing device.
  • computer readable media does not include temporary storage of computer readable media, such as modulated data signals and carrier waves.

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Abstract

L'invention porte sur un procédé et un appareil de traitement de données pour affichage de contenu d'interface, et sur un dispositif de traitement. Le procédé peut consister à : trouver un élément de service associé dans une interface de navigation et d'interaction selon un état de service d'un objet cible, tel qu'un utilisateur; prendre alors l'élément de service associé comme information de contenu affiché de manière importante; et effectuer un nouvel agencement de position sur l'élément de service dans l'interface de navigation et d'interaction. Au moyen du procédé, des positions peuvent être réagencées selon les priorités d'entrées dans différents états et scénarios, de telle sorte que le contenu d'une interface de navigation et d'interaction puisse être agencé intelligemment d'une manière scénarisée et personnalisée selon les différents états, et qu'un élément de service correspondant à l'état de service actuel d'un utilisateur ou prédit comme étant d'intérêt pour l'utilisateur soit affiché en évidence.
PCT/CN2018/102765 2017-10-31 2018-08-28 Procédé et appareil de traitement de données pour affichage de contenu d'interface, et dispositif de traitement WO2019085615A1 (fr)

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