WO2019029409A1 - 基于即时通讯的信息推送方法、装置、终端及存储介质 - Google Patents

基于即时通讯的信息推送方法、装置、终端及存储介质 Download PDF

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Publication number
WO2019029409A1
WO2019029409A1 PCT/CN2018/097951 CN2018097951W WO2019029409A1 WO 2019029409 A1 WO2019029409 A1 WO 2019029409A1 CN 2018097951 W CN2018097951 W CN 2018097951W WO 2019029409 A1 WO2019029409 A1 WO 2019029409A1
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WO
WIPO (PCT)
Prior art keywords
push
data
information
keyword
server
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PCT/CN2018/097951
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English (en)
French (fr)
Inventor
邹放
李靓
黄达熙
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腾讯科技（深圳）有限公司
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Publication of WO2019029409A1 publication Critical patent/WO2019029409A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/951—Indexing; Web crawling techniques
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services

Definitions

  • the present application relates to the field of Internet technologies, and in particular, to an information push method, apparatus, terminal, and storage medium based on instant messaging.
  • Smart recommendation has been applied in various fields of the Internet. Many companies will launch product-related content intelligence recommendations based on machine learning ideas in their respective product forms.
  • the traditional content smart recommendation is based on the search keyword input by the user or the personal preference product in the e-commerce. For example, in the search page, the user first inputs the search keyword in the search box, and the search engine then inputs according to the user. Keywords push related information, the operation is cumbersome, and some shopping stores are based on the user's purchase behavior to recommend, there is a certain lag, resulting in the recommended content can not accurately match the user's needs.
  • the embodiment of the present invention provides an information push method, device, terminal, and storage medium based on instant messaging, which can push the information according to the chat message in real time without the user providing the keyword, and can accurately push the content of interest to the user.
  • An instant messaging-based information push method for installing a terminal with an instant messaging client including:
  • Extracting keywords of chat messages located in a session area of the instant messaging client Extracting keywords of chat messages located in a session area of the instant messaging client
  • the push information is displayed in a preset template interface, and the preset template interface does not block the session area.
  • An information push device based on instant messaging comprising:
  • An extraction module configured to extract a keyword of a chat message located in a session area of the instant messaging client
  • An obtaining module configured to acquire, from the server, push information that matches the keyword
  • the display module is configured to be displayed in a preset template interface, where the preset template interface does not block the session area.
  • a terminal comprising a memory and a processor, the memory storing computer executable instructions, the computer executable instructions being executed by the processor, such that the processor implements instant messaging based information as described above Push method.
  • a computer readable storage medium having stored thereon a computer program that, when executed by a processor, implements an instant messaging based information push method as described above.
  • the instant messaging-based information push method, device, terminal, and storage medium obtain the push information matching the keyword from the server by extracting the keyword of the chat message, and display the push information in the preset template interface, thereby eliminating the need for the user to provide the key Words, you can push information based on chat messages in real time, and can accurately push content that users are interested in.
  • the preset template interface does not block the chat area, and the user does not need to jump to the current chat interface to obtain the push information, and the current chat process is not interrupted, so that the instant communication is more convenient and smooth, and the user's stickiness can be improved.
  • FIG. 1 is an application scenario diagram of an instant messaging-based information push method provided by an embodiment
  • FIG. 2 is a block diagram of a terminal provided by an embodiment
  • FIG. 3 is a schematic flowchart diagram of an instant messaging-based information pushing method provided by an embodiment
  • FIG. 4 is a schematic diagram of an interface for displaying push information provided by an embodiment
  • FIG. 5 is a schematic diagram of an interface for displaying push information provided by another embodiment
  • FIG. 6 is a schematic diagram of an interface for displaying push information provided by another embodiment
  • FIG. 7 is a schematic flowchart of displaying push preview data provided by an embodiment
  • FIG. 8 is a schematic diagram of continuously displaying more push preview data according to an operation of a user in a preset template interface according to an embodiment
  • FIG. 9 is a schematic flowchart of displaying specific content data provided by an embodiment
  • FIG. 10 is a schematic diagram of a first operation of a terminal receiving a preset template interface according to an embodiment
  • FIG. 11 is a schematic diagram showing specific content data according to a first operation provided by an embodiment
  • FIG. 12 is a schematic flowchart of sharing push information provided by an embodiment
  • FIG. 13 is a schematic diagram of sharing push information provided by an embodiment
  • FIG. 15 is a schematic flowchart of interaction between a terminal and a server according to an embodiment
  • 16 is a block diagram of an instant messaging based information push device provided by an embodiment
  • 17 is a block diagram of an instant messaging based information push device provided by another embodiment
  • FIG. 18 is a block diagram of an instant messaging based information pushing apparatus provided by still another embodiment.
  • FIG. 19 is a block diagram of an instant messaging based information pushing apparatus provided by still another embodiment.
  • first may be referred to as a second client
  • second client may be referred to as a first client, without departing from the scope of the present application.
  • Both the first client and the second client are clients, but they are not the same client.
  • FIG. 1 is an application scenario diagram of an instant messaging-based information push method provided by an embodiment.
  • an instant messaging client is installed in the terminal 10, and the terminal 10 and the server 20 are connected through a network, and the server 20 may be a background server of the instant messaging client.
  • the terminal 10 extracts a keyword of a chat message located in the session area of the instant messaging client, and transmits the keyword to the server 20.
  • the terminal 10 obtains the push information matching the keyword from the server 20, and displays the push information in the preset template interface, and the preset template interface does not block the session area.
  • FIG. 2 is a block diagram of the above terminal 10 provided by an embodiment.
  • the terminal 10 includes a processor coupled through a system bus, a non-volatile storage medium, an internal memory and network interface, a display screen, and an input device.
  • the non-volatile storage medium of the terminal 10 stores an operating system and computer-executable instructions, which are executed by the processor to implement an instant messaging application for the terminal 10 provided in the embodiment of the present application. Information push method.
  • the processor is used to provide computing and control capabilities to support the operation of the entire terminal 10.
  • the internal memory in terminal 10 provides an environment for the operation of computer executable instructions in a non-volatile storage medium.
  • the network interface is used for network communication with the server 20, such as transmitting keywords to the server 20, receiving push information matching the keywords from the server 20, and the like.
  • the display screen of the terminal 10 may be a liquid crystal display or an electronic ink display screen.
  • the input device may be a touch layer covered on the display screen, or may be a button, a trackball or a touchpad provided on the outer casing of the terminal 10, or may be An external keyboard, trackpad, or mouse.
  • the terminal 10 can be a cell phone, a tablet or a personal digital assistant or a wearable device or the like. It will be understood by those skilled in the art that the structure shown in FIG.
  • the terminal 10 may include a ratio. More or fewer components are shown in the figures, or some components are combined, or have different component arrangements.
  • an instant messaging based information push method includes the following steps:
  • Step S310 extracting keywords of the chat message located in the session area of the instant messaging for the client.
  • the user can conduct a session with other user terminals through an instant messaging client installed on the terminal, wherein the session can be a one-to-one double session or a group conversation performed by multiple people at the same time, and the user can transmit text information in the session.
  • Voice messages, files, etc. The terminal may extract the keyword of the chat message in the session area, and the session area refers to the area where the session is performed, and may generally include a session information display box and an information input box, where the chat message may be text information or voice information, or may be Video, picture or text file, etc.
  • the moment when the terminal extracts the keyword of the chat message may include a moment of receiving a chat message sent by another user terminal, a moment when the terminal sends the chat message, and the like. That is, when the terminal receives the chat message sent by the other user terminal and displays the chat message in the session message display box of the session area, the keyword of the received chat message may be extracted; when the terminal sends the chat message and the chat message is sent When the session information display box of the session area is displayed, the keyword of the sent chat message may be extracted.
  • the terminal may extract the keyword of the input chat message.
  • the terminal may extract keywords corresponding to the chat message according to the chronological order of the chat message.
  • the terminal receives the chat message sent by the other user terminal at the first moment, and obtains the chat message input in the information input box at the second moment, and after the second moment is after the first moment, the terminal may first extract the received chat.
  • the keyword of the message and then extract the keyword of the input chat message.
  • the session information display box of the session area may display a preset number of historical chat messages, and the terminal may extract keywords of a preset number of historical chat messages displayed in the session area.
  • the last historical chat message may be selected to extract keywords. That is, when all the historical chat information currently displayed in the session area contains more keywords, the terminal may select the last history chat message to extract keywords. Since the terminal can push according to the latest historical chat message, when the session window is reopened, the user can obtain the push information without re-entering the keyword, which makes the information push more convenient and quick.
  • the terminal reads the chat message in the session area, classifies the chat message, and performs word determination on the word after the word segmentation to determine the attribute of each word or word that is divided.
  • the attribute of each word or word refers to the role of each word or word in the sentence and the corresponding part of speech, the role may include subject, predicate, object, etc., part of speech may include nouns, verbs, adjectives, adverbs and so on.
  • the terminal determines the attributes of each word or word that is divided, the words or words that do not affect the semantics can be removed, and the keywords are sorted according to the preset keyword lexicon, thereby obtaining the final keyword.
  • keywords of a plurality of categories may be included in a preset keyword vocabulary, such as weather, food, star, movie, music, technology, fashion, travel, constellation, schedule, and the like.
  • Each category can be set with different keywords.
  • desserts, hot pot, coffee, Japanese food, steak, spicy, light and other keywords are set under the food category.
  • Zhang San, Li Si, Zhao Wu are set under the star category.
  • the terminal can identify the chat message after the word segmentation according to the preset keyword vocabulary to obtain the final keyword.
  • the chat message is "I like to listen to Zhang San's song", after the word segmentation can get “I”, “like”, “listen”, “Zhang San”, “", “Song”, according to each word
  • the attribute can be removed from “I”, “Listen”, “”, and searched in the pre-set keyword vocabulary, and finally the keywords can be obtained including "Zhang San” and "Song”.
  • Step S320 obtaining push information matching the keyword from the server.
  • the terminal may send the keyword extracted from the chat message to the server, and the server performs AI (Artificial Intelligence) screening according to the keyword to obtain the push information that matches the keyword.
  • AI Artificial Intelligence
  • the server can access different internal and external databases according to different categories of keywords.
  • the keywords of the schedule category may be accessed in a database for recording user schedule information
  • the keywords of the food category may be accessed in a database such as a public commentary that stores a large amount of restaurant data
  • the movie may access a database of the video website.
  • the server may determine the category to which the keyword belongs, and perform an AI smart search in the database to which the category belongs, and filter and obtain the push information that matches the keyword.
  • the manner in which the server filters the push information matching the keyword may be changed according to the category to which the keyword belongs, and different categories may respectively set different screening strategies.
  • the server can make a restaurant recommendation according to the usage scenario of the terminal.
  • the server acquires the location information of the terminal, and queries the restaurant data corresponding to the location information in the accessed database storing a large amount of restaurant data, and performs the distance according to the location of each restaurant and the location indicated by the location information. Sorting, and then sending the sorted restaurant data as push information to the terminal; for the schedule category, the server acquires the time of receiving the keyword and the user identifier of the terminal, and searches the database according to the time and the user identifier in the database for recording the user schedule information.
  • the server may filter the push information matching the keyword in the corresponding database according to the screening policy corresponding to the category to which the keyword belongs, and send the push information to the terminal.
  • multiple levels of keywords may be separately set for each category in the keyword lexicon, the first level keywords are words representing a larger range, and the second level keywords are further defined words...
  • the keywords at the later levels are more specific and focused on the extended vocabulary than the keywords at the previous level.
  • the first-level keywords under the food category may include a wide range of words such as food, dinner, dinner, big meal, big meal, etc.
  • the secondary keywords may include spicy, dessert, light, seafood, and Japanese. Further limited words such as hot pot and barbecue, and the third-level keywords can be the names of restaurants such as Haidilao and McDonald's.
  • the terminal After the terminal extracts the keyword in the chat message according to the keyword vocabulary, if the keyword is a primary keyword, after the primary keyword is sent to the server to obtain the matched push information, the terminal may continue to detect the preset number of words. Whether the chat message includes an n (n ⁇ 2) level keyword of the level after the first level keyword, for example, a secondary keyword, and if so, the n level keyword is continuously sent to the server, and the server according to the n The level keywords further filter the push information filtered according to the first-level keywords to obtain new push information.
  • the server filters the news information related to Zhang San in the star category according to “Zhang San”, and the terminal recognizes the keyword in three chat messages.
  • "A program” the "A program” is sent to the server as a secondary keyword, and the server selects the information related to the A program in the news information related to Zhang San, and uses the information as the new push information.
  • Send to the terminal By using the principle of progressive screening, it can ensure that the pushed push information is closer to the user's needs, and can more accurately push the content that the user is interested in.
  • step S330 the push information is displayed in the preset template interface, and the preset template interface does not block the session area.
  • the terminal can display push information directly in the preset template interface.
  • the preset template interface refers to an interface for displaying push information.
  • the preset template interface does not block the session area, and the preset template interface can arbitrarily block the preset area of the session area in the current interface. For example, below or above the session area, on the left or right side of the session area, and so on.
  • step S330 the terminal further selects a presentation template according to the push information, and reconstructs the push information according to the presentation template.
  • step S330 may be replaced by: displaying the reconstructed push information in the preset template interface.
  • the terminal may select a corresponding display template according to the category to which the push information belongs, and the display template defines a display style of each element resource included in the push information, for example, a layout layout of a picture, a text, and the like in the push information.
  • Different display templates can be set for different categories, which makes the display of push information more diverse.
  • the terminal may reconstruct the push information according to the selected display template, that is, according to the display style defined by the display template, the element resources included in the push information are typeset and displayed in the preset template interface.
  • FIG. 4 is a schematic diagram of an interface for displaying push information provided by an embodiment.
  • the terminal extracts the keyword "Gourmet" of the chat message in the session area 402, and transmits the keyword "Gourmet” to the server.
  • the server selects the restaurant data corresponding to the location information of the terminal according to the keyword "food” and the location information of the terminal in the database corresponding to the food category, and transmits the restaurant data as the push information to the terminal.
  • the terminal receives the restaurant data sent by the server, selects a corresponding display template according to the food category to which the restaurant data belongs, reconstructs the restaurant data according to the display template, and formats each element resource included in the restaurant data, and presets the template interface 404. Show in the middle.
  • the element resource may be a picture of a restaurant, a restaurant name, and the like.
  • the picture of each restaurant is placed in a circle, and the corresponding restaurant name is displayed next to the circle, in the order of the distance from the terminal from the near to the far, in the preset template interface 404. Show pictures and restaurant names for each restaurant from left to right.
  • FIG. 5 is a schematic diagram of an interface for displaying push information provided by another embodiment.
  • the terminal extracts the keyword "schedule" of the chat message in the session area 402, and transmits the keyword "schedule” to the server.
  • the server selects the schedule data for one week based on the time and the user ID of the received keyword "schedule” in the database corresponding to the schedule type, and transmits the schedule data as push information to the terminal.
  • the terminal receives the schedule data sent by the server, selects a corresponding display template according to the schedule type to which the schedule data belongs, reconstructs the schedule data according to the display template, and performs typesetting on each element resource included in the schedule data, such as date and time, schedule, and the like.
  • a schedule that the user needs to view is displayed in the middle, and schedules of other dates associated with the schedule that the user needs to view are arranged in order on both sides of the schedule that the user needs to view.
  • FIG. 6 is a schematic diagram of an interface for displaying push information provided by still another embodiment.
  • the terminal extracts the keyword "food” of the chat message in the session area 402, and transmits the keyword "food” to the server.
  • the server selects the restaurant data corresponding to the location information of the terminal according to the keyword "food” and the location information of the terminal in the database corresponding to the food category, and transmits the restaurant data as the push information to the terminal.
  • the terminal receives the restaurant data sent by the server, selects a corresponding display template according to the food category to which the restaurant data belongs, reconstructs the restaurant data according to the display template, and performs various element resources included in the restaurant data, such as a restaurant picture, a restaurant name, and the like.
  • the layout is displayed and displayed in the preset template interface 404.
  • the picture of each restaurant is placed in a circle, and the corresponding restaurant name is displayed next to the circle, in the order of the distance from the terminal from the near to the far, in the preset template interface 404.
  • the above-mentioned instant messaging-based information pushing method obtains the push information matching the keyword from the server by extracting the keyword of the chat message, and displays the push information in the preset template interface, so that the user can provide the real-time basis without the keyword being provided by the user.
  • Chat messages push information to accurately push content of interest to users.
  • the preset template interface does not block the chat area, and the user does not need to jump to the current chat interface to obtain the push information, so that the current chat process is not interrupted, the instant communication is more convenient and smooth, and the user's stickiness can be improved.
  • step S310 after extracting the keyword of the chat message in the session area in step S310, the following steps are further included:
  • Step S702 when the push information includes the push preview data, send the keyword to the server, the keyword is used to instruct the server to determine the category to which the keyword belongs, and select the information content that matches the keyword according to the category, and then The news content generates push preview data.
  • the push information may include push preview data and specific content data mentioned below, and the push preview data refers to preview data of the information content that matches the keyword, such as the name, profile, and the like of each piece of information content, and specific content. Data refers to the specific content information under each piece of information content.
  • the server pushes the restaurant data matching the keyword “food” to the terminal, and the push information may include push preview data such as pictures, names, profiles, etc. of each restaurant, and may also include specific dishes, evaluations, and preferential information of each restaurant. Specific content data.
  • Step S704 the push preview data matching the keyword is acquired from the server.
  • the terminal sends the keyword to the server, and after determining the category to which the keyword belongs, the server may filter the information content that matches the keyword in the database corresponding to the category, and generate push preview data according to the information content.
  • the terminal receives push preview data that matches the keyword.
  • Step S706 selecting a display template that matches the category according to the category corresponding to the push preview data.
  • the terminal selects the display template matching the category according to the category corresponding to the push preview data, reconstructs the push preview data according to the display template, and formats each element resource included in the push preview data, and in the preset template interface Show it.
  • the terminal can continuously display more push preview data according to the operation of the user in the preset template interface.
  • the operation may be a sliding operation performed by a touch screen corresponding to the touch preset template interface, or may be an operation of clicking and dragging a progress bar of the preset template interface by an input device such as a hand, a mouse, or a stylus.
  • the push information displayed in the preset template interface can be sorted according to the order of certain rules. For example, the restaurant data is displayed in order from the distance to the position of the terminal, the weather data is sorted according to time, and the schedule data is performed according to time. Sorting impressions, etc., but not limited to this.
  • the terminal can change the display manner of the push preview data according to the operation of the user in the preset template interface.
  • the operation may be a preset gesture, for example, sliding the preset template interface by the palm.
  • the order display manner of the push preview data is changed, or other operations, for example, Long press the preset template interface operation, you can also set the sort option button in the preset template interface, and trigger the corresponding sorting method according to the click sort option button.
  • the sorting display manner may be a sorting manner of a distance from the terminal, a sorting manner of a user evaluation level, and the like. For example, the restaurant data is displayed in order of distance from the location of the terminal, and the user sorts the restaurant data from high to low according to the user evaluation by long pressing the preset template interface.
  • FIG. 8 is a schematic diagram of continuously displaying more push preview data according to an operation of a user in a preset template interface according to an embodiment.
  • the preset template interface 404 displays push preview data including a plurality of restaurant pictures and names, and the user can perform a left sliding operation on the preset template interface 404 by using a gesture, and when the terminal receives the preset template.
  • the preset template interface continues to display more push preview data related to the restaurant as the gesture slides.
  • the server may first send the push preview data matching the keyword to the terminal, which may reduce the data transmission amount of the push information, and make the response speed of the keyword matching faster.
  • the foregoing instant messaging-based information pushing method further includes the following steps:
  • Step S902 Acquire a viewing target object according to a first operation of pushing preview data displayed in the preset template interface.
  • the preset template interface of the terminal can display the push preview data sent by the server and matched with the keyword, and the user can click on the specific item to view the specific content data.
  • the specific item refers to a specific item in the push information, and may also refer to push preview data generated according to a piece of information content, such as a specific restaurant, a specific dish in the restaurant, specific news related to the star, and a specific song. Wait.
  • the terminal receives the first operation performed by the user on the push preview data displayed in the preset template interface, the viewing target object is acquired according to the first operation, that is, the push preview data used for the first operation is viewed according to the first operation, View a piece of news content that generates the push preview data.
  • the first operation may be a click operation performed by an input device such as a finger, a stylus, or a mouse. Since each piece of information content matching the keyword has a unique identifier, the terminal can obtain the identifier of the viewing target object.
  • the identifier of the information content may be the name, number, and the like of the information content, such as the number of the restaurant, the name of the star, the name of the movie, and the like.
  • Step S904 sending a content viewing request to the server according to the viewing target object, the content viewing request is used to instruct the server to acquire the first specific content data corresponding to the viewing target object from the hierarchical data associated with the push preview data, and update
  • the transmission priority of the first specific content data, the hierarchical data is data generated according to the information content and located at different content levels with the push preview data.
  • the preset template interface of the terminal can display push information of multiple content levels, usually three levels of content, and the content displayed at the later content level is the refinement of the content displayed in the previous content level.
  • the preset template interface displays push information matching the keyword “food”
  • the first content level can display push preview data including information of each restaurant picture, name and profile
  • the second content level can display a restaurant.
  • Specific content data such as menus, evaluations, and preferential information
  • the third content level may display specific content data such as introductions and prices of a certain dish in the menu, but is not limited thereto.
  • the push preview data is generated according to the information content, and the push preview data is sent to the terminal, and the server may further generate hierarchical data associated with the push preview data according to the information content.
  • Hierarchical data and push preview data are at different content levels.
  • the server sends the push information to the terminal is an ongoing process, after the server obtains the information content that matches the keyword, the data can be generated in real time according to the browsing condition of the user, and then the data transmission priority is set, and the data is selected according to the transmission priority. transmission.
  • the transmission priority of the first specific content data may be updated, that is, the transmission priority of the first specific content data is adjusted to the highest level, that is, The first specific content data can be transmitted to the terminal for display prior to other push information.
  • Step S906 The first specific content data sent by the server according to the transmission priority is performed, and the first specific content data is reconstructed according to the presentation template, and the push preview data currently displayed in the preset template interface is switched to the reconstructed first. A specific content data.
  • the terminal may reconstruct the first specific content data according to the display template corresponding to the category to which the keyword belongs, and include the first specific content data according to the display style defined in the display template.
  • the various element resources are typeset, and the push preview data currently displayed in the preset template interface is switched to the first specific content data after reconstruction, wherein the push preview data currently displayed in the preset template interface is the first specific content. Relevant data at the previous content level of the data.
  • FIG. 10 is a schematic diagram of a first operation of the terminal for receiving the push preview data displayed in the preset template interface
  • FIG. 11 is a schematic diagram showing the first specific content data according to the first operation provided by an embodiment.
  • the terminal reconstructs the first specific content data of the restaurant 3 according to the display template, and switches the push preview data of the pictures, names, and the like of the original displayed in the preset template interface 404 to the first specific of the reconstructed restaurant three.
  • the content data, the specific display may be as shown in FIG. 11
  • the preset specific template interface 404 displays the first specific content data of the plurality of signature dishes of the restaurant three.
  • the terminal when the terminal receives the return operation to the preset template interface, the terminal may return to the previous content level according to the return operation, and switch the specific content data displayed by the preset template interface to the data of the previous content level.
  • the return button may be set in the preset template interface, and the return operation may be a click back button.
  • the terminal receives the return operation of the user clicking the return button, the terminal returns to the previous content level; or may set a preset return gesture. For example, if the preset template interface is long pressed to reach the preset time and slides down, the terminal returns to the previous content level when the user presses the preset template interface to reach the preset time and slides down, which is not limited thereto.
  • the server when the server sends the push preview data to the terminal, the associated hierarchical data is generated, and when the content viewing request is received, the corresponding first specific content data may be filtered in the hierarchical data according to the content viewing request, and Updating the transmission priority of the first specific content data enables the terminal to acquire the first specific content data that needs to be viewed more quickly.
  • the foregoing instant messaging-based information pushing method further includes the following steps:
  • Step S1202 When the push information includes the push preview data, the sharing target object is determined according to the second operation of pushing the preview data displayed in the preset template interface.
  • the user can share the push preview data to other session users in the session area by selecting the push preview data displayed on the preset template interface.
  • the sharing target object may be determined according to the second operation, and the identifier of the sharing target object is obtained.
  • the second operation may be a pre-operation of the sharing operation, used to generate the shared structured message, or directly used as a sharing operation to generate a structured message and directly share the message.
  • the sharing operation can be set in advance.
  • the sharing button can be set on the preset template interface.
  • the sharing button is displayed, and when the sharing button is clicked, the sharing operation can be triggered.
  • the second operation is a click operation on the sharing button of the specific item; or the preset gesture, for example, long pressing the specific item is greater than or equal to the preset time value, and dragging to the session area, the second operation may be A long press of a hand or mouse, etc., used to generate structured messages.
  • the sharing operation can be set according to requirements, and is not limited to this.
  • the specific item to be shared may be any specific item in the push information
  • the sharing target object may generally be a complete information content, for example, when the user refers to a specific restaurant or a specific dish in the restaurant.
  • the corresponding sharing target object is specific content data including all the information of the restaurant.
  • Step S1204 Send a second content acquisition request to the server according to the sharing target object, where the second content acquisition request is used to instruct the server to acquire the second specific content data corresponding to the sharing target object from the hierarchical data associated with the push preview data. And updating the transmission priority of the second specific content data, the hierarchical data is data generated according to the information content and located at different content levels with the push preview data.
  • the terminal may send a second content acquisition request to the server according to the identifier of the sharing target object, and the server acquires the identifier of the sharing target object according to the second content acquisition request, and obtains the corresponding target object from the hierarchical data associated with the push preview data according to the identifier.
  • the second specific content data is used to adjust the transmission priority of the second specific content data to the highest level, and the second specific content data corresponding to the sharing target object is preferentially sent to the terminal.
  • Step S1206 The second specific content data sent by the server according to the transmission priority.
  • Step S1208 Reconstruct the second specific content data according to the message pattern corresponding to the push information to generate a structured message.
  • the terminal receives the second specific content data corresponding to the sharing target object sent by the server, and selects a corresponding message style according to the category to which the keyword belongs, and the message style defines a display style and a data structure when the push information is shared.
  • the terminal may reconstruct the second specific content data according to the selected message style, select a corresponding element resource from the second specific content data according to the display style and data structure defined by the message pattern, and generate a structured message.
  • the data structure defined in the message style corresponding to the food category includes the name, picture, and address information of the restaurant
  • the data structure defined by the message style corresponding to the star category includes a star name, a picture, and a message style definition corresponding to the movie.
  • the data structure includes movie names, starring, profiles, and images, and different display styles can be defined according to the needs of different categories.
  • Step S1210 When the third operation is received, the structured message is sent to the user terminal corresponding to the session area.
  • the terminal generates a structured message to be shared according to the second operation, and when receiving the third operation, sends the structured message to the user terminal corresponding to the session area.
  • the third operation may be a trigger operation such as a drag operation or a click.
  • the terminal may monitor the lifting event. If the lifting coordinate point of the lifting event is located in the session area, the structured message is sent to the user terminal corresponding to the session area. If a one-to-one session is performed in the session area, the structured message is sent to the corresponding user terminal. If a multi-person session is performed in the session area, the structured message may be sent to all user terminals participating in the session.
  • the sending is canceled, and the push information sharing is not performed.
  • the third operation is a drag operation
  • the distance and direction of the drag may be obtained. If the drag direction is the direction of moving to the session area and the distance exceeds the preset distance, the structured message is sent to A user terminal or the like corresponding to the session area, but is not limited thereto.
  • FIG. 13 is a schematic diagram of sharing push information provided by an embodiment.
  • the user may first press a specific item of the restaurant 1 on the preset template interface 404, and the terminal obtains the second specific content data of the restaurant 1 according to the long press operation, and selects the message style corresponding to the food category to the restaurant.
  • the second specific content data is reconstructed to generate a structured message.
  • the user drags the specific item of the restaurant one to the session area 402
  • the terminal monitors that the lifting coordinate point of the lifting event is located in the session area 402
  • the structured message is sent to the user terminal of the session, and the message area is in the session area.
  • the data of the shared restaurant is displayed in the form of a card.
  • the user can select the push information to be sent to other user terminals of the session according to the requirements, help the user to better understand the content of interest, ensure the quality of instant communication, and improve the user's stickiness.
  • the pushing information is displayed in the preset template interface in step S330.
  • the method further includes: activating the preset template interface according to a preset manner, and overwriting the preset template interface On the virtual keyboard.
  • the method further includes: hiding the preset template interface according to the fourth operation of the session area, and redisplaying the virtual keyboard.
  • the preset template interface may be invoked according to a preset manner, and the preset template interface is overlaid on the virtual keyboard originally displayed in the interface.
  • the evoke refers to making the preset template interface visible, and the evoke mode can be set in advance according to needs, for example, the switching effect is used to evoke the preset template interface from the bottom up, and the slats are displayed directly on the virtual keyboard. Set the template interface, fly from top to bottom into the preset template interface and overlay on the virtual keyboard.
  • the terminal displays the push information in the preset template interface.
  • the preset template interface is invisible according to the fourth operation of the session area, that is, the preset template interface is hidden.
  • the fourth operation may be a click operation of a session information display frame, an information input box, or the like in the session area.
  • the way to make the preset template interface invisible can also be set according to requirements. For example, the switching effect is removed from the top to the default template interface, the preset template interface is hidden, and the virtual keyboard is redisplayed. It is convenient for users to input chat messages.
  • the interface design of the terminal can be divided into three layers, one layer is a preset template interface, one layer is a virtual keyboard, and one layer is a session window, wherein the session window refers to an entire window for performing a session, which may include a session area. , contact area or conversational image display area.
  • FIG. 14 is a schematic diagram of an interface design provided by an embodiment.
  • the session window 1406 is located at the bottom layer, and the preset template interface 1402 and the virtual keyboard 1404 are located above the session window, and are switched according to requirements.
  • the preset template interface 1402 is located above the virtual keyboard 1404. If the user chooses to cancel the display of the push information, the virtual keyboard 1404 is located above the preset template interface 1402.
  • the method further includes: marking the keyword by using a preset style.
  • the keyword can be marked by a preset style.
  • the preset style may include one or more of bolding keywords, underlining under keywords, color filling keywords, and the like, but is not limited thereto.
  • the preset template interface can be switched and displayed according to the requirements and the virtual keyboard, which is more suitable for the user's daily input habits, makes the instant communication more convenient and smooth, and can improve the user's stickiness.
  • the instant messaging-based information pushing method further includes: selecting a corresponding recommendation degree option according to the selection operation, and opening a keyword corresponding pushing mode according to the recommendation degree option, and the pushing mode is real-time recommendation, prompt recommendation And one of the ones that are not recommended.
  • the recommendation level option can be set according to requirements.
  • the recommendation program option may include real-time recommendation, prompt recommendation, and no recommendation.
  • the real-time recommendation refers to that the terminal only needs to recognize the keyword in the chat message to push.
  • Information display; prompt recommendation means that after the terminal recognizes the keyword in the chat message, the keyword is only marked according to the preset style, and the user is prompted to receive the user's trigger operation on the keyword, and then from the server.
  • the push information matching the keyword is obtained for display; the recommendation is that the terminal does not recognize the keyword in the chat message, and does not perform push information display.
  • the recommendation level option may also be a recommendation switch for each category.
  • the user can select only the food category and the star category to be pushed according to the need.
  • the terminal recognizes the keywords belonging to the above two categories in the chat message, the matching information is displayed, and when the identification does not belong to the above two categories, Keywords, do not get push information from the server for display.
  • the user can select the required recommendation degree option according to the requirement, so as to push according to the corresponding push mode, which is more suitable for the user's needs, and can improve the user's stickiness.
  • FIG. 15 is a schematic flowchart of interaction between a terminal and a server according to an embodiment. As shown in FIG. 15, the above-mentioned instant messaging-based information pushing method, the terminal and the server include the following interactive steps:
  • step S1502 the terminal extracts keywords of the chat message in the session area, and sends the keyword to the server.
  • step S1504 the server determines whether there is a matching database. If yes, step S1508 is performed, and if no, step S1506 is performed.
  • step S1506 the server searches for data.
  • step S1508 the server selects the information content that matches the keyword.
  • step S1510 the terminal marks the keyword by using a preset style.
  • step S1512 the terminal evokes the preset template interface according to a preset manner.
  • step S1514 the server generates push preview data according to the information content, and sends the preview data to the terminal.
  • step S1516 the server generates hierarchical data associated with the push preview data, and sends the data to the terminal.
  • step S1518 the terminal reconstructs the push information according to the presentation template, and displays the information in the corresponding preset template interface.
  • the push information includes push preview data and hierarchical data.
  • step S1520 the terminal displays the specific content data to be viewed according to the user operation, and sends a request to the server.
  • step S1522 the server acquires corresponding specific content data according to the request, and sends the data to the terminal.
  • Step S1524 The terminal reconstructs the specific content data according to the message pattern to generate a structured message.
  • the terminal extracts keywords of the chat message in the session area and sends the keyword to the server.
  • the server determines the category to which the keyword belongs, and determines whether there is a database matching the category to which the keyword belongs. If there is a matching database, the information content matching the keyword is filtered from the matched database, if there is no phase
  • the matching database searches for whether the old push information associated with the keyword is stored, and if so, filters the matched information content from the stale push information associated with the keyword.
  • the server generates push preview data according to the filtered information content matched with the keyword, and generates hierarchical data associated with the push preview data, and the server may send the push preview data to the terminal.
  • the terminal After the terminal extracts the keyword, the keyword can be marked by the preset style, and the preset template interface is evoked according to a preset manner.
  • the terminal may select a corresponding display template according to the category to which the keyword belongs, and reconstruct the push preview data according to the display template, and display it in the corresponding preset template interface.
  • the terminal may send a request to the server according to the user operation, where the request may include a content viewing request and a content obtaining request, and the server acquires corresponding specific content data from the hierarchical data associated with the push preview data according to the request sent by the terminal, and updates the specific content data. Transmission priority.
  • the terminal receiving server displays the specific content data according to the transmission priority, displays in the preset template interface, and reconstructs the specific content data according to the user operation, generates a structured message, and sends the structured message to the session area to participate.
  • Other user terminals of the session implement sharing of push information.
  • interaction process between the terminal and the server is not necessarily performed according to the execution sequence shown in FIG. 15, and other sequential steps may be used for interaction.
  • the user does not need to provide a keyword, and the information is pushed according to the chat message in real time, and the content of interest to the user can be accurately pushed.
  • the user can select the required recommendation degree option according to the demand, so as to push according to the corresponding push mode, which is more suitable for the user's needs, and can improve the user's stickiness.
  • an instant messaging based information pushing device 1600 including an extracting module 1610, an obtaining module 1620, and a display module 1630.
  • the extracting module 1610 is configured to extract a keyword of a chat message located in a session area of the instant messaging client.
  • the obtaining module 1620 is configured to obtain, from the server, push information that matches the keyword.
  • the display module 1630 is configured to be displayed in a preset template interface, and the preset template interface does not block the session area.
  • the information pushing apparatus based on the instant messaging obtains the push information matching the keyword from the server by extracting the keyword of the chat message, and displays the push information in the preset template interface, so that the user can provide the real-time basis without providing the keyword.
  • Chat messages push information to accurately push content of interest to users.
  • the preset template interface does not block the chat area, and the user does not need to jump to the current chat interface to obtain the push information, so that the current chat process is not interrupted, the instant communication is more convenient and smooth, and the user's stickiness can be improved.
  • the instant messaging-based information push device 1600 includes a selection module 1640 in addition to the extraction module 1610, the acquisition module 1620, and the presentation module 1630.
  • the selecting module 1640 is configured to select a display template according to the push information before the display module 1630 displays the push information in the preset template interface;
  • the display module 1630 is further configured to reconstruct the push information according to the presentation template, and display the reconstructed push information in the preset template interface.
  • the instant messaging-based information push device 1600 when the push information includes push preview data, includes an extraction module 1610, an acquisition module 1620, a display module 1630, and a selection module 1640.
  • a first transmitting module 1650 is included.
  • the first sending module 1650 is configured to: after the extracting module 1610 extracts the keyword of the chat message located in the session area of the instant messaging client, send the keyword to the server, where the keyword is used to instruct the server to determine the category to which the keyword belongs, and The information content matching the keyword is selected according to the category, and then the push preview data is generated according to the information content.
  • the obtaining module 1620 is further configured to obtain, from the server, push preview data that matches the keyword.
  • the selection module 1640 is further configured to select a display template that matches the category according to the category corresponding to the push preview data.
  • the server may first send the push preview data matching the keyword to the terminal, thereby reducing the data transmission amount of the push information, so that the response speed of the keyword matching is faster.
  • the instant messaging-based information push device 1600 when the push information includes push preview data, includes an extraction module 1610, an acquisition module 1620, a display module 1630, a selection module 1640, and a A sending module 1650 further includes a viewing module 1660.
  • the viewing module 1660 is configured to obtain a viewing target object according to a first operation of pushing preview data displayed in the preset template interface.
  • the first sending module 1650 is further configured to send a content viewing request to the server according to the viewing target object, where the content viewing request is used to instruct the server to acquire the first specific content data corresponding to the viewing target object from the hierarchical data associated with the push preview data. And adjusting the transmission priority of the first specific content data to the highest level, and the hierarchical data is data generated according to the information content and located at different content levels with the push preview data.
  • the obtaining module 1620 is further configured to receive the first specific content data that is sent by the server according to the highest level of transmission priority.
  • the display module 1640 is further configured to: reconstruct the first specific content data according to the presentation template, and switch the push preview data currently displayed in the preset template interface to the reconstructed first specific content data.
  • the server when the server sends the push preview data to the terminal, the associated hierarchical data is generated.
  • the corresponding first specific content data may be filtered according to the content viewing request, and the first specific content is updated.
  • the transmission priority of the content data enables the terminal to acquire the first specific content data that needs to be viewed more quickly.
  • the instant messaging-based information push device 1600 when the push information includes push preview data, includes an extraction module 1610, an acquisition module 1620, a display module 1630, a selection module 1640, and a A sending module 1650 and a viewing module 1660 further include a sharing module 1670, a second sending module 1680, and a third sending module 1690.
  • the sharing module 1670 is configured to determine a sharing target object according to a second operation of pushing preview data displayed in the preset template interface.
  • the second sending module 1680 is configured to send a content obtaining request to the server according to the sharing target object, where the content obtaining request is used to instruct the server to acquire the second specific content data corresponding to the sharing target object from the hierarchical data associated with the push preview data.
  • the transmission priority of the second specific content data is adjusted to the highest level, and the hierarchical data is data generated according to the information content and located at different content levels with the push preview data.
  • the obtaining module 1620 is further configured to receive second specific content data that is sent by the server according to the highest level of transmission priority.
  • the display module 1640 is further configured to reconstruct the second specific content data according to a message pattern corresponding to the push information to generate a structured message.
  • the third sending module 1690 is configured to send the structured message to the user terminal corresponding to the session area when receiving the third operation.
  • the user can select the push information to be sent to other user terminals of the session according to the requirements, help the user to better understand the content of interest, ensure the quality of instant communication, and improve the user's stickiness.
  • the display module 1640 is further configured to evoke the preset template interface according to a preset manner before the display module 1630 displays the push information in the preset template interface, and overlay the preset template interface on the virtual keyboard.
  • the display module 1640 is further configured to: after the display module 1630 displays the push information in the preset template interface, hide the preset template interface according to the fourth operation of the session area, and re-display the virtual keyboard.
  • the instant messaging based information pushing device 1600 further includes a marking module.
  • the marking module is configured to mark the keyword by a preset style after the extracting module 1610 extracts the keyword of the chat message located in the session area of the instant messaging client.
  • the preset template interface can be switched and displayed according to the requirements and the virtual keyboard, which is more suitable for the user's daily input habits, makes the instant communication more convenient and smooth, and can improve the user's stickiness.
  • the instant messaging based information pushing device 1600 further includes an opening module.
  • the module is opened, and the selected recommendation degree option is determined according to the selection operation, and the push mode corresponding to the keyword is turned on according to the recommendation degree option, and the push mode is one of real-time recommendation and prompt recommendation recommendation.
  • the user can select the required recommendation degree option according to the requirement, so as to push according to the corresponding push mode, which is more suitable for the user's needs, and can improve the user's stickiness.
  • a terminal is further provided, where the terminal may be the terminal shown in FIG. 2, the terminal includes a memory and a processor, where the computer stores executable instructions, and when the computer executable instructions are executed by the processor, The processor is caused to implement the above-described instant messaging-based information push method.
  • a computer readable storage medium having stored thereon a computer program that, when executed by a processor, implements the instant messaging based information push method described above.

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Abstract

本申请涉及一种基于即时通讯的信息推送方法、装置、终端及存储介质。上述方法，用于安装有即时通讯客户端的终端中，包括：提取位于即时通讯客户端的会话区域中的聊天消息的关键词；从服务器获取与所述关键词相匹配的推送信息；在预设模板界面中展示，所述预设模板界面不遮挡所述会话区域。上述基于即时通讯的信息推送方法、装置、终端及存储介质，无需用户提供关键词，即可实时根据聊天消息推送信息，能够精准推送用户感兴趣的内容。

Description

基于即时通讯的信息推送方法、装置、终端及存储介质
本申请要求于2017年08月11日提交中国国家知识产权局、申请号为201710687378.7、申请名称为“基于即时通讯的信息推送方法、装置、终端及存储介质”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及互联网技术领域，特别是涉及一种基于即时通讯的信息推送方法、装置、终端及存储介质。
背景技术
智能推荐在互联网各个领域已经有所应用，很多公司都会基于机器学习的思路在各自的产品形态下推出产品相关的内容智能推荐。传统的内容智能推荐都是根据用户输入的搜索关键词或电商中的个人喜好商品进行推荐，例如在搜索页面，先由用户在搜索框中输入搜索的关键词，搜索引擎再根据用户输入的关键词推送相关的信息，操作繁琐，而有些购物商店则是根据用户的购买行为进行推荐，存在一定的滞后性，导致推荐的内容无法准确贴合用户需求。
发明内容
本申请实施例提供一种基于即时通讯的信息推送方法、装置、终端及存储介质，无需用户提供关键词，实时根据聊天消息推送信息，能够精准推送用户感兴趣的内容。
一种基于即时通讯的信息推送方法，用于安装有即时通讯客户端的终端中，包括：
提取位于所述即时通讯客户端的会话区域中的聊天消息的关键词；
从服务器获取与所述关键词相匹配的推送信息；
在预设模板界面中展示所述推送信息，所述预设模板界面不遮挡所述会话区域。
一种基于即时通讯的信息推送装置，包括：
提取模块，用于提取位于即时通讯客户端的会话区域中的聊天消息的关键词；
获取模块，用于从服务器获取与所述关键词相匹配的推送信息；
展示模块，用于在预设模板界面中展示，所述预设模板界面不遮挡所述会话区域。
一种终端，包括存储器及处理器，所述存储器中储存有计算机可执行指令，所述计算机可执行指令被所述处理器执行时，使得所述处理器实现如上所述的基于即时通讯的信息推送方法。
一种计算机可读存储介质，其上存储有计算机程序，所述计算机程序被处理器执行时实现如上所述的基于即时通讯的信息推送方法。
上述基于即时通讯的信息推送方法、装置、终端及存储介质，通过提取聊天消息的关键词，从服务器获取与关键词匹配的推送信息，在预设模板界面中展示推送信息，从而无需用户提供关键词，即可实时根据聊天消息推送信息，能够精准推送用户感兴趣的内容。此外，预设模板界面不遮挡聊天区域，用户无需跳转当前的聊天界面来获取推送信息，也 就不会打断当前的聊天过程，使即时通讯更加便利、流畅，能够提高用户粘性。
附图说明
图1为一个实施例提供的基于即时通讯的信息推送方法的应用场景图；
图2为一个实施例提供的终端的框图；
图3为一个实施例提供的基于即时通讯的信息推送方法的流程示意图；
图4为一个实施例提供的展示推送信息的界面示意图；
图5为另一个实施例提供的展示推送信息的界面示意图；
图6为又一个实施例提供的展示推送信息的界面示意图；
图7为一个实施例提供的展示推送预览数据的流程示意图；
图8为一个实施例提供的根据用户在预设模板界面中的操作持续展示更多的推送预览数据的示意图；
图9为一个实施例提供的展示具体内容数据的流程示意图；
图10为一个实施例提供的终端接收对预设模板界面的第一操作的示意图；
图11为一个实施例提供的根据第一操作展示具体内容数据的示意图；
图12为一个实施例提供的分享推送信息的流程示意图；
图13为一个实施例提供的分享推送信息的示意图；
图14为一个实施例提供的界面设计示意图；
图15为一个实施例提供的终端与服务器的交互流程示意图；
图16为一个实施例提供的基于即时通讯的信息推送装置的框图；
图17为另一个实施例提供的基于即时通讯的信息推送装置的框图；
图18为又一个实施例提供的基于即时通讯的信息推送装置的框图；
图19为再一个实施例提供的基于即时通讯的信息推送装置的框图。
具体实施方式
为了使本申请的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本申请进行进一步详细说明。应当理解，此处所描述的实施例仅用以解释本申请，并不用于限定本申请。
可以理解，本申请所使用的术语“第一”、“第二”等可在本文中用于描述各种元件，但这些元件不受这些术语限制。这些术语仅用于将第一个元件与另一个元件区分。举例来说，在不脱离本申请的范围的情况下，可以将第一客户端称为第二客户端，且类似地，可将第二客户端称为第一客户端。第一客户端和第二客户端两者都是客户端，但其不是同一客户端。
图1为一个实施例提供的基于即时通讯的信息推送方法的应用场景图。如图1所示，在一个实施例中，终端10中安装有即时通讯客户端，且终端10与服务器20通过网络进行连接，服务器20可以是即时通讯客户端的后台服务器。终端10提取位于即时通讯客户端的会话区域中的聊天消息的关键词，并将关键词发送给服务器20。终端10从服务器20获取与关键词相匹配的推送信息，并在预设模板界面中展示该推送信息，该预设模板界面不遮挡会话区域。
图2为一个实施例提供的上述终端10的框图。如图2所示，该终端10包括通过系统总线连接的处理器、非易失性存储介质、内存储器和网络接口、显示屏和输入装置。其中，终端10的非易失性存储介质存储有操作系统及计算机可执行指令，该计算机可执行指令被处理器执行时以实现本申请实施例中提供的适用于终端10的一种基于即时通讯的信息推送方法。该处理器用于提供计算和控制能力，支撑整个终端10的运行。终端10中的内存储器为非易失性存储介质中的计算机可执行指令的运行提供环境。网络接口用于与服务器20进行网络通信，如向服务器20发送关键词、从服务器20接收与关键词相匹配的推送信息等。终端10的显示屏可以是液晶显示屏或者电子墨水显示屏等，输入装置可以是显示屏上覆盖的触摸层，也可以是终端10外壳上设置的按键、轨迹球或触控板，也可以是外接的键盘、触控板或鼠标等。该终端10可以是手机、平板电脑或者个人数字助理或穿戴式设备等。本领域技术人员可以理解，图2中示出的结构，仅仅是与本申请方案相关的部分结构的框图，并不构成对本申请方案所应用于其上的终端10的限定，终端10可以包括比图中所示更多或更少的部件，或者组合某些部件，或者具有不同的部件布置。
如图3所示，在一个实施例中，提供了一种基于即时通讯的信息推送方法，上述方法包括以下步骤：
步骤S310，提取位于即时通讯供客户端的会话区域中的聊天消息的关键词。
用户可通过终端上安装的即时通讯客户端与其它用户终端进行会话，其中，会话可以是一对一的双人会话，或是多人同时进行的群组会话，用户可在会话中传递文字信息、语音信息、文件等。终端可提取会话区域中聊天消息的关键词，会话区域指的是进行会话的区域，一般可包括会话信息展示框以及信息输入框，其中，聊天消息可以是文字信息或语音信息等，也可以是视频、图片或文本文件等。
在一个实施例中，终端提取聊天消息的关键词的时刻可包括接收其它用户终端发送的聊天消息的时刻，以及终端发送聊天消息的时刻等。即，当终端接收其它用户终端发送的聊天消息且将该聊天消息展示在会话区域的会话消息展示框中时，可提取该接收的聊天消息的关键词；当终端发送聊天消息且将该聊天消息展示在会话区域的会话信息展示框中时，可提取该发送的聊天消息的关键词。可选的，当用户在会话区域的信息输入框中输入聊天消息时，终端可提取该输入的聊天消息的关键词。终端可按照聊天消息的时间先后顺序提取对应聊天消息的关键词。例如，终端在第一时刻接收到其它用户终端发送的聊天消息，在第二时刻获取信息输入框中输入的聊天消息，且第二时刻在第一时刻之后，则终端可先提取该接收的聊天消息的关键词，再提取该输入的聊天消息的关键词等。
在一个实例中，当终端打开会话窗口时，会话区域的会话信息展示框中可能展示有预设数量的历史聊天消息，终端可提取会话区域中展示的预设数量的历史聊天消息的关键词，当预设数量的历史聊天消息包含的关键词较多时，可选取最后一条历史聊天消息提取关键词。即，当会话区域中当前展示的所有历史聊天信息包含的关键词较多时，终端可选取最后一条历史聊天消息提取关键词。由于终端可根据最近一条历史聊天消息进行推送，当重新开启会话窗口时，用户无需重新输入关键词即可获取推送信息，使得信息推送更加方便快捷。
在一个实施例中，终端读取会话区域中的聊天消息，对聊天消息进行分词，并对分词后的字词进行字词判定，确定划分的每个字或词的属性。其中，每个字或词的属性指的是 每个字或词在句中的作用以及对应的词性，作用可包括主语、谓语、宾语等，词性可包括名词、动词、形容词、副词等。终端确定划分的每个字或词的属性后，可去掉其中不影响语义的单字或词等，并根据预先设置的关键词词库进行筛选，从而得到最终的关键词。
在本实施例中，在预先设置的关键词词库中可包括多个类别的关键词，例如天气、美食、明星、电影、音乐、科技、时尚、旅游、星座、日程等。每个类别下可分别设置多个不同的关键词，例如，美食类别下设置甜点、火锅、咖啡、日料、牛排、辣、清淡等关键词，明星类别下设置张三、李四、赵五等关键词等。终端可根据预先设置的关键词词库对分词后的聊天消息进行识别，得到最终的关键词。例如，聊天消息为“我喜欢听张三的歌”，分词后可得到“我”、“喜欢”、“听”、“张三”、“的”、“歌”，根据每个字词的属性可去掉其中的“我”、“听”、“的”，并在预先设置的关键词词库中进行查找，最终可得到关键词包括“张三”、“歌”。
步骤S320，从服务器获取与关键词相匹配的推送信息。
终端可将从聊天消息中提取的关键词发送至服务器，服务器根据关键词进行AI(Artificial Intelligence，人工智能)筛选，得到与关键词相匹配的推送信息。在筛选时，服务器可根据不同类别的关键词接入不同的内外数据库中。例如，日程类别的关键词可接入记录用户日程信息的数据库中，美食类别的关键词可接入大众点评等存储有大量餐厅数据的数据库中，电影可接入视频网站的数据库等。服务器接收终端发送的关键词后，可确定关键词所属的类别，并在该所属的类别接入的数据库中进行AI智能搜索，筛选得到与关键词相匹配的推送信息。
服务器筛选与关键词相匹配的推送信息的方式可根据关键词所属的类别进行变化，不同类别可分别设定不同的筛选策略。例如，对于美食类别，服务器可根据终端的使用场景进行餐厅推荐。此时，服务器获取终端的位置信息，并在接入的存储有大量餐厅数据的数据库中，查询与该位置信息对应的餐厅数据，并按照各个餐厅与该位置信息所指示的位置的距离远近进行排序，再将排序后的餐厅数据作为推送信息发送至终端；对于日程类别，服务器获取接收关键词的时间及终端的用户标识，在记录用户日程信息的数据库中，根据该时间及用户标识搜索一天内、一周内或一个月内等时间段内的日程安排数据，并将日程安排数据作为推送信息发送至终端等，但并不限于此。服务器可根据与关键词所属的类别对应的筛选策略，在对应的数据库中筛选得到与关键词相匹配的推送信息，并将该推送信息发送给终端。
在一个实施例中，可针对关键词词库中的每个类别，分别设定多级关键词，一级关键词为表示范围较大的词，二级关键词为进一步限定的词……以此类推，逐级递增，后面级别的关键词相对于前面级别的关键词，均是更为具体、聚焦的延展词汇。例如，美食类别下设定一级关键词可包括美食、聚餐、吃饭、大餐、大吃一顿等表示范围较大的词，二级关键词可包括辣、甜点、清淡、海鲜、日料、火锅、烧烤等进一步限定的词，三级关键词则可为餐厅的名字例如海底捞、麦当劳等。终端根据关键词词库提取聊天消息中的关键词后，若该关键词为一级关键词，在将一级关键词发送给服务器获取相匹配的推送信息后，可继续检测预设条数的聊天消息中是否包含有该一级关键词后面级别的n(n≥2)级关键词，例如二级关键词等，若有，则将该n级关键词继续发送至服务器，服务器根据该n级关键词对根据一级关键词筛选得到的推送信息进行进一步筛选，得到新的推送信息。例如，终 端向服务器发送的一级关键词为“张三”，则服务器根据“张三”在明星类别中筛选与张三相关的新闻资讯推送给终端，终端在三条聊天消息内识别到关键词“A节目”，则将“A节目”作为二级关键词发送至服务器，服务器在与张三相关的新闻资讯中筛选出张三与A节目相关的资讯，并将该资讯作为新的推送信息发送给终端。利用递进筛选的原理，可保证筛选得到的推送信息更加贴近用户的需求，能更准确地推送用户感兴趣的内容。
步骤S330，在预设模板界面中展示推送信息，预设模板界面不遮挡会话区域。
终端可以直接在预设模板界面中展示推送信息。其中，预设模板界面指的是用于展示推送信息的界面，在本实施例中，预设模板界面不遮挡会话区域，预设模板界面可在当前界面中任意不遮挡会话区域的预设区域，例如，在会话区域的下方或上方，在会话区域的左边或右边等。
在一个实施例中，在步骤S330之前，终端还根据推送信息选取展示模板，根据展示模板对推送信息进行重构。此时，步骤S330可以替换为：在预设模板界面中展示重构后的推送信息。
终端可根据推送信息所属的类别选取对应的展示模板，展示模板中定义了推送信息中包含的各个元素资源的展示样式，例如推送信息中的图片、文字等的排版布局。不同的类别可设定不同的展示模板，使推送信息的展示更具有多样化。
终端可根据选取的展示模板对推送信息进行重构，即根据展示模板定义的展示样式，对推送信息中包含的各个元素资源进行排版，并在预设模板界面中进行展示。
图4为一个实施例提供的展示推送信息的界面示意图。如图4所示，终端提取会话区域402中聊天消息的关键词“美食”，并将关键词“美食”发送至服务器。服务器在与美食类别对应的数据库中，根据关键词“美食”及终端的位置信息筛选得到与终端的位置信息对应的餐厅数据，并将餐厅数据作为推送信息发送至终端。终端接收服务器发送的餐厅数据，根据餐厅数据所属的美食类别选取对应的展示模板，根据展示模板对餐厅数据进行重构，对餐厅数据中包含的各个元素资源进行排版，并在预设模板界面404中进行展示。其中，元素资源可以是餐厅的图片、餐厅名称等。在预设模板界面404中，每个餐厅的图片被放入圆圈中，并在圆圈旁边显示对应的餐厅名称，按与终端的位置的距离从近到远的顺序，在预设模板界面404中从左至右展示每个餐厅的图片和餐厅名称。
图5为另一个实施例提供的展示推送信息的界面示意图。如图5所示，终端提取会话区域402中聊天消息的关键词“日程”，并将关键词“日程”发送至服务器。服务器在与日程类别对应的数据库中，根据接收关键词“日程”的时间及用户标识筛选得到1周内的日程数据，并将日程数据作为推送信息发送至终端。终端接收服务器发送的日程数据，根据日程数据所属的日程类别选取对应的展示模板，根据展示模板对日程数据进行重构，对日程数据中包含的各个元素资源，例如日期时间、行程安排等进行排版，并在预设模板界面404进行展示。在预设模板界面404中，中间展示有用户需要查看的日程，与用户需要查看的日程关联的其它日期的日程按顺序分别排布在用户需要查看的日程的两侧。
图6为又一个实施例提供的展示推送信息的界面示意图。如图6所示，终端提取会话区域402中聊天消息的关键词“美食”，并将关键词“美食”发送至服务器。服务器在与美食类别对应的数据库中，根据关键词“美食”及终端的位置信息筛选得到与终端的位置信息对应的餐厅数据，并将餐厅数据作为推送信息发送至终端。终端接收服务器发送的餐厅 数据，根据餐厅数据所属的美食类别选取对应的展示模板，根据展示模板对餐厅数据进行重构，对餐厅数据中包含的各个元素资源，例如餐厅的图片、餐厅名称等进行排版，并在预设模板界面404中进行展示。在预设模板界面404中，每个餐厅的图片被放入圆圈中，并在圆圈旁边显示对应的餐厅名称，按与终端的位置的距离从近到远的顺序，在预设模板界面404中从左至右展示每个餐厅的图片和餐厅名称。
上述基于即时通讯的信息推送方法，通过提取聊天消息的关键词，从服务器获取与关键词相匹配的推送信息，在预设模板界面中展示推送信息，从而无需用户提供关键词，即可实时根据聊天消息推送信息，能够精准推送用户感兴趣的内容。此外，预设模板界面不遮挡聊天区域，用户无需跳转当前的聊天界面来获取推送信息，也就不会打断当前的聊天过程，使即时通讯更加便利、流畅，能够提高用户粘性。
如图7所示，在一个实施例中，在步骤S310提取会话区域中的聊天消息的关键词之后，还包括以下步骤：
步骤S702，当推送信息包括推送预览数据时，将关键词发送至服务器，该关键词用于指示服务器确定关键词所属的类别，并根据类别选取与所述关键词相匹配的资讯内容，然后根据资讯内容生成推送预览数据。
其中，推送信息可包括推送预览数据及下文提及的具体内容数据，推送预览数据指的是与关键词相匹配的资讯内容的预览数据，例如各条资讯内容的名称、简介等信息，具体内容数据指的是每条资讯内容下的具体内容信息。例如，服务器向终端推送与关键词“美食”相匹配的餐厅数据，推送信息可包括各个餐厅的图片、名称、简介等推送预览数据，也可包括每个餐厅的具体菜品、评价及优惠信息等具体内容数据。
步骤S704，从服务器获取与关键词相匹配的推送预览数据。
终端将关键词发送至服务器，服务器确定关键词所属的类别后，可在与该类别对应的数据库中筛选与关键词相匹配的资讯内容，并根据资讯内容生成推送预览数据。终端接收与关键词相匹配的推送预览数据。
步骤S706，根据与推送预览数据对应的类别选取与类别相匹配的展示模板。
终端根据与推送预览数据对应的类别选取与该类别相匹配的展示模板，根据展示模板对推送预览数据进行重构，对推送预览数据中包含的各个元素资源进行排版，并在预设模板界面中进行展示。
，在预设模板界面中展示推送预览数据时，终端可根据用户在预设模板界面中的操作持续展示更多的推送预览数据。其中，该操作可以是通过触控预设模板界面对应的触摸屏进行的滑动操作，也可以是通过手、鼠标或触控笔等输入设备点击拖动预设模板界面的进度条的操作等。预设模板界面中展示的推送信息可按照一定规则的排序方式进行排序展示，例如餐厅数据按照与终端的位置的距离由近至远排序展示，天气数据按照时间进行排序展示，日程数据按照时间进行排序展示等，但不限于此。终端可根据用户在预设模板界面中的操作变换推送预览数据的排序展示方式。其中，操作可以是预设手势，例如通过手掌滑动预设模板界面，当终端检测到触控面积大于阈值，且进行滑动时，则变更推送预览数据的排序展示方式，或是其它的操作，例如长按预设模板界面的操作，也可以在预设模板界面中设置排序选项按钮，根据点击排序选项按钮触发相应的排序方式。其中，排序展示方式可以是与终端的距离远近的排序方式、用户评价高低的排序方式等。例如，餐厅数据按 照与终端的位置的距离由近至远排序展示，用户通过长按预设模板界面，将餐厅数据按照用户评价从高至低排序展示。
图8为一个实施例提供的根据用户在预设模板界面中的操作持续展示更多的推送预览数据的示意图。如图8所示，预设模板界面404中展示有包含多个餐厅图片、名称的推送预览数据，用户可利用手势在预设模板界面404进行向左滑动操作，当终端接收到在预设模板界面404进行的向左滑动操作时，预设模板界面随着手势滑动持续展示更多的与餐厅相关的推送预览数据。
在本实施例中，服务器可先向终端发送与关键词相匹配的推送预览数据，可以减少推送信息的数据传输量，使关键词匹配的响应速度更快。
如图9所示，在一个实施例中，上述基于即时通讯的信息推送方法，还包括以下步骤：
步骤S902，根据对预设模板界面中展示的推送预览数据的第一操作获取查看目标对象。
终端的预设模板界面上可展示服务器发送的与关键词相匹配的推送预览数据，用户可通过点击具体项，查看具体内容数据。其中，具体项指的是推送信息中的具体项目，也可以指根据一条资讯内容生成的推送预览数据，例如具体的餐厅、餐厅中的具体某道菜，与明星相关的具体新闻、具体的歌等。当终端接收到用户对预设模板界面中展示的推送预览数据进行的第一操作时，根据第一操作获取查看目标对象，也即根据第一操作查看第一操作所作用于的推送预览数据，查看生成该推送预览数据的一条资讯内容。其中，第一操作可以是通过手指、手写笔或鼠标等输入设备进行的点击操作等。由于每条与关键词相匹配的资讯内容都具有唯一的标识，终端可获取查看目标对象的标识。其中，资讯内容的标识可以是资讯内容的名称、编号等，例如餐厅的编号、明星的名字、电影的名字等。
步骤S904，根据查看目标对象向所述服务器发送内容查看请求，该内容查看请求用于指示服务器从与推送预览数据关联的层级数据中，获取与查看目标对象对应的第一具体内容数据，并更新第一具体内容数据的传输优先级，层级数据是根据资讯内容生成且与推送预览数据位于不同内容层级的数据。
终端的预设模板界面可展示多个内容层级的推送信息，通常可为三个以内的内容层级，后面内容层级展示的内容均是前面内容层级展示的内容的细化。例如，预设模板界面展示与关键词“美食”相匹配的推送信息，第一内容层级可展示包含各个餐厅图片、名称及简介等信息的推送预览数据，第二内容层级可展示某个餐厅的菜单、评价、优惠信息等具体内容数据，第三内容层级可展示该菜单中具体某道菜的介绍及价格等具体内容数据，但不限于此。服务器根据关键词在对应的数据库中筛选与其相匹配的资讯内容后，根据资讯内容生成推送预览数据，向终端发送推送预览数据，服务器还可根据资讯内容生成与推送预览数据关联的层级数据，该层级数据与推送预览数据位于不同内容层级。当服务器接收到终端发送的内容查看请求时，可根据内容查看请求获取查看目标对象的标识，并根据查看目标对象的标识从与推送预览数据关联的层级数据中获取与查看目标对象对应的第一具体内容数据。
由于服务器向终端发送推送信息是一个持续的过程，服务器获取与关键词相匹配的资讯内容后，可根据用户的浏览情况实时生成数据，再设置数据的传输优先级，根据传输优先级选择数据进行传输。当服务器接收内容查看请求，并根据内容查看请求获取对应的第一具体内容数据后，可更新第一具体内容数据的传输优先级，即将第一具体内容数据的传 输优先级调至最高级别，即可使第一具体内容数据先于其它推送信息传送至终端进行展示。
步骤S906，接收服务器根据传输优先级发送的第一具体内容数据，并根据展示模板对第一具体内容数据进行重构，将预设模板界面中当前展示的推送预览数据切换为重构后的第一具体内容数据。
终端接收服务器发送的第一具体内容数据后，可根据与关键词所属类别对应的展示模板对第一具体内容数据进行重构，按照展示模板中定义的展示样式，对第一具体内容数据中包含的各个元素资源进行排版，并将预设模板界面中当前展示的推送预览数据切换为重构后的第一具体内容数据，其中，预设模板界面中当前展示的推送预览数据为第一具体内容数据的上一内容层级的相关数据。
图10为一个实施例提供的终端接收对预设模板界面中展示的推送预览数据的第一操作的示意图，图11为一个实施例提供的根据第一操作展示第一具体内容数据的示意图。如图10所示，终端接收用户对预设模板界面404中展示的推送预览数据的第一操作，根据第一操作确定查看目标对象为餐厅三，终端向服务器发送内容查看请求，从而获取与餐厅三关联的第一具体内容数据。终端根据展示模板对餐厅三的第一具体内容数据进行重构，并将预设模板界面404中原本展示的各餐厅的图片、名称等推送预览数据切换为重构后的餐厅三的第一具体内容数据，具体展示可如图11所示，预设模板界面404中展示了餐厅三的多种招牌菜的第一具体内容数据。
在一个实施例中，当终端接收到对预设模板界面的返回操作时，可根据返回操作返回上一内容层级，将预设模板界面展示的具体内容数据切换为上一内容层级的数据。比如，可在预设模板界面中设置返回按钮，则返回操作可以是点击返回按钮，当终端接收到用户点击返回按钮的返回操作时返回上一内容层级；也可以是设置预设的返回手势，例如长按预设模板界面达到预设时间并向下滑动，则终端接收到用户长按预设模板界面达到预设时间并向下滑动的操作时返回上一内容层级，并不限于此。
在本实施例中，服务器向终端发送推送预览数据时，即生成关联的层级数据，当接收到内容查看请求时，即可根据内容查看请求在层级数据中筛选对应的第一具体内容数据，并更新第一具体内容数据的传输优先级，可使终端更加快速地获取所需查看的第一具体内容数据。
如图12所示，在一个实施例中，上述基于即时通讯的信息推送方法，还包括以下步骤：
步骤S1202，当推送信息包括推送预览数据时，根据对预设模板界面中展示的推送预览数据的第二操作确定分享目标对象。
用户可通过选择预设模板界面上展示的推送预览数据，将该推送预览数据分享给会话区域中的其他会话用户。当终端接收到对预设模板界面中展示的推送预览数据的第二操作时，可根据第二操作确定分享目标对象，并获取分享目标对象的标识。其中，第二操作可为分享操作的前置操作，用于生成分享的结构化消息，也可以直接作为分享操作，生成结构化消息后直接进行分享。
分享操作可预先进行设置，例如，可以在预设模板界面上设置分享按扭，当用户通过鼠标右键选中推送信息的具体项时，显示分享按钮，当点击分享按钮时即可触发分享操作，则第二操作即为对具体项的分享按钮进行的点击操作；也可以是预设的手势，例如长按具体项大于或等于预设时间值，并拖动至会话区域，则第二操作可为手或鼠标等的长按操作， 用于生成结构化消息。分享操作可根据需求进行设定，并不限于此。
进一步地，进行分享的具体项可以是推送信息中的任意具体项目，而分享目标对象一般可为一条完整的资讯内容，例如，当用户对具体的餐厅或该餐厅中的具体某道菜进行第二操作时，其对应的分享目标对象均是包含该餐厅所有信息的具体内容数据。
步骤S1204，根据分享目标对象向服务器发送第二内容获取请求，该第二内容获取请求用于指示服务器从与推送预览数据关联的层级数据中，获取与分享目标对象对应的第二具体内容数据，并更新第二具体内容数据的传输优先级，层级数据是根据资讯内容生成且与推送预览数据位于不同内容层级的数据。
终端可根据分享目标对象的标识向服务器发送第二内容获取请求，服务器根据第二内容获取请求获取分享目标对象的标识，并根据标识从与推送预览数据关联的层级数据中获取与分享目标对象对应的第二具体内容数据，并将第二具体内容数据的传输优先级调至最高级别，优先将与分享目标对象对应的第二具体内容数据发送给终端。
步骤S1206，接收服务器根据传输优先级发送的第二具体内容数据。
步骤S1208，按照与推送信息对应的消息样式对第二具体内容数据进行重构，生成结构化消息。
终端接收由服务器发送的与分享目标对象对应的第二具体内容数据，可根据关键词所属的类别选取对应的消息样式，消息样式中定义了推送信息进行分享时的展示样式及数据结构。终端可根据选取的消息样式对第二具体内容数据进行重构，按照消息样式定义的展示样式及数据结构从第二具体内容数据中选取对应的元素资源进行处理，生成结构化消息。例如，与美食类别对应的消息样式中定义的数据结构中包括餐厅的名称、图片、地址信息，与明星类别对应的消息样式定义的数据结构中包括明星名字、图片，与电影对应的消息样式定义的数据结构中包括电影名字、主演、简介及图片等，并可根据不同类别的需求定义不同的展示样式。
步骤S1210，当接收到第三操作时，将结构化消息发送给与会话区域对应的用户终端。
终端根据第二操作生成待分享的结构化消息，当接收到第三操作时，将结构化消息发送给与会话区域对应的用户终端。其中，第三操作可以是拖动操作或是点击等触发操作。在一个实施例中，若第三操作为拖动操作，终端可监听抬起事件，若抬起事件的抬起坐标点位于会话区域，则将结构化消息发送给与会话区域对应的用户终端，若会话区域中进行的是一对一会话，则将结构化消息发送给对应的用户终端，若会话区域中进行的是多人会话，则可将结构化消息发送给所有参与会话的用户终端。若抬起事件的抬起坐标点位于预设模板界面，则取消发送，不进行推送信息分享。在一个实施例中，若第三操作为拖动操作，可获取拖动的距离及方向，若拖动的方向为向会话区域移动的方向且距离超过预设距离，则将结构化消息发送给与会话区域对应的用户终端等，但不限于此。
图13为一个实施例提供的分享推送信息的示意图。如图13所示，用户可先在预设模板界面404上长按餐厅一的具体项，终端根据长按操作获取餐厅一的第二具体内容数据，并选取与美食类别对应的消息样式对餐厅一的第二具体内容数据进行重构，生成结构化消息。用户通过将餐厅一的具体项拖动至会话区域402，终端监听到抬起事件的抬起坐标点位于会话区域402，则将结构化消息发送给会话的用户终端，并按照消息样式在会话区域中以卡片的形式展示分享的餐厅一数据。
在本实施例中，用户可根据需求选择推送信息发送给会话的其它用户终端，帮助用户更快了解感兴趣的内容，保证即时通讯的质量，能够提高用户粘性。
在一个实施例中，在步骤S330在预设模板界面中展示推送信息，预设模板界面不遮挡会话区域之前，还包括：按照预设方式唤起预设模板界面，并将预设模板界面覆盖在虚拟键盘上。
在步骤S330之后，还包括：根据对会话区域的第四操作隐藏预设模板界面，并重新展示虚拟键盘。
终端提取会话区域中聊天消息的关键词后，可按预设方式唤起预设模板界面，并将预设模板界面覆盖在界面中原本展示的虚拟键盘上。其中，唤起指的是使预设模板界面处于可见状态，唤起方式可根据需要预先进行设置，例如，以切换效果从下往上唤起预设模板界面、直接在虚拟键盘上以百叶窗的格式展示预设模板界面、从上往下飞入预设模板界面并覆盖在虚拟键盘上等。
终端在预设模板界面中展示推送信息，当接收到用户对会话区域的第四操作时，则根据对会话区域的第四操作使预设模板界面处于不可见状态，即隐藏预设模板界面。其中，第四操作可以是对会话区域中的会话信息展示框或信息输入框等的点击操作等。使预设模板界面处于不可见状态的方式也可根据需求进行设定，例如，以切换效果从上往下移出预设模板界面，使预设模板界面变成隐藏状态等，并重新展示虚拟键盘，方便用户输入聊天消息。
进一步地，终端的界面设计可分为三层，一层为预设模板界面，一层为虚拟键盘，一层为会话窗口，其中，会话窗口指的是进行会话的整个窗口，可包括会话区域、联系人区域或是会话形象展示区域等。可如图14所示，图14为一个实施例提供的界面设计示意图，会话窗口1406位于底层，预设模板界面1402及虚拟键盘1404位于会话窗口上方，并根据需求进行切换，当终端需要展示推送信息时，预设模板界面1402即位于虚拟键盘1404的上方，若用户选择取消展示推送信息，则虚拟键盘1404位于预设模板界面1402的上方。
在一个实施例中，在步骤S310提取位于即时通讯客户端的会话区域中的聊天消息的关键词之后，还包括：通过预设样式对关键词进行标记。
终端提取会话区域中的聊天消息的关键词后，可通过预设样式对关键词进行标记。其中，预设样式可包括将关键词加粗、在关键词下添加下划线、对关键词填充颜色等中的一种或多种，但并不限于此。对关键词进行标记后，若终端从服务器获取与关键词相匹配的推送信息后，建立了标记的关键词与推送信息之间的链接，则当取消展示预设模板界面及推送信息后，终端可通过触发关键词与推送信息之间的链接重新唤起预设模板界面，并在预设模板界面中展示相匹配的推送信息，从而无需服务器多次进行智能筛选，可降低服务器压力，并提高推送信息的展示速度。
在本实施例中，预设模板界面可根据需求与虚拟键盘进行切换展示，更加贴合用户的日常输入习惯，使即时通讯更加便利、流畅，能够提高用户粘性。
在一个实施例中，上述基于即时通讯的信息推送方法，还包括：根据选择操作选定对应的推荐程度选项，并根据推荐程度选项开启关键词对应的推送方式，推送方式为实时推荐、提示推荐和不推荐中的一种。
推荐程度选项可根据需求进行设定，在本实施例中，推荐程序选项可包括实时推荐、 提示推荐及不推荐，其中，实时推荐指的是终端只要识别到聊天消息中的关键词即进行推送信息展示；提示推荐指的是终端识别到聊天消息中的关键词后，只按照预设样式对关键词进行标记，对用户进行提示，当接收到用户对关键词的触发操作时，再从服务器获取与该关键词相匹配的推送信息进行展示；不推荐指的是终端不对聊天消息中的关键词进行识别，不进行推送信息展示。
在其它的实施例中，推荐程度选项还可以是各类别的推荐开关。例如，用户可根据需要仅选择美食类别与明星类别进行推送，当终端识别到聊天消息中属于上述两个类别的关键词时，即展示匹配的推送信息，当识别到不属于上述两个类别的关键词，不从服务器获取推送信息进行展示。
在本实施例中，用户可根据需求选择所需的推荐程度选项，从而按照对应的推送方式进行推送，更贴合用户需求，能够提高用户粘性。
图15为一个实施例提供的终端与服务器的交互流程示意图。如图15所示，上述基于即时通讯的信息推送方法，终端与服务器包括以下交互步骤：
步骤S1502，终端提取会话区域中的聊天消息的关键词，并发送关键词给服务器。
步骤S1504，服务器判断是否已有匹配数据库，若是，则执行步骤S1508，若否，则执行步骤S1506。
步骤S1506，服务器搜索数据。
步骤S1508，服务器选取与关键词匹配的资讯内容。
步骤S1510，终端通过预设样式对关键词进行标记。
步骤S1512，终端按照预设方式唤起预设模板界面。
步骤S1514，服务器根据资讯内容生成推送预览数据，并发送给终端。
步骤S1516，服务器生成与推送预览数据关联的层级数据，并发送给终端。
步骤S1518，终端根据展示模板对推送信息进行重构，并在对应的预设模板界面中展示。
其中，推送信息包括推送预览数据和层级数据。
步骤S1520，终端根据用户操作展示所需查看的具体内容数据，向服务器发送请求。
步骤S1522，服务器根据请求获取对应的具体内容数据，并发送给终端。
步骤S1524，终端按照消息样式对具体内容数据进行重构，生成结构化消息。
终端提取会话区域中的聊天消息的关键词，并将关键词发送至服务器。服务器确定关键词所属类别，并判断是否已有与关键词所属类别相匹配的数据库，若有相匹配的数据库，则从相匹配的数据库中筛选得到与关键词相匹配的资讯内容，若没有相匹配的数据库，则搜索是否存储有与关键词关联的陈旧推送信息，若有，则从与关键词关联的陈旧推送信息筛选相匹配的资讯内容。服务器根据筛选得到的与关键词相匹配的资讯内容生成推送预览数据，并生成与推送预览数据关联的层级数据，服务器可将推送预览数据发送给终端。终端提取关键词后，可通过预设样式对关键词进行标记，并按照预设方式唤起预设模板界面。当终端接收到服务器发送的推送预览数据后，可根据关键词所属的类别选取对应的展示模板，并根据展示模板对推送预览数据进行重构，并在对应的预设模板界面中进行展示。终端可根据用户操作向服务器发送请求，该请求可包括内容查看请求及内容获取请求，服务器根据终端发送的请求从与推送预览数据关联的层级数据中获取对应的具体内容数据，并更新具体内容数据的传输优先级。终端接收服务器根据传输优先级发送的具体内容数据， 在预设模板界面中进行展示，并可根据用户操作对具体内容数据进行重构，生成结构化消息，将结构化消息发送给会话区域中参与会话的其它用户终端，实现推送信息的分享。
可以理解地，上述终端与服务器的交互过程不一定按照图15所示的执行顺序进行，也可以采用其它的顺序步骤进行交互。
在本实施例中，无需用户提供关键词，实时根据聊天消息推送信息，能够精准推送用户感兴趣的内容。此外，用户可根据需求选择所需的推荐程度选项，从而按照对应的推送方式进行推送，更贴合用户需求，能够提高用户粘性。
如图16所示，在一个实施例中，提供一种基于即时通讯的信息推送装置1600，包括提取模块1610、获取模块1620及展示模块1630。
提取模块1610，用于提取位于即时通讯客户端的会话区域中的聊天消息的关键词。
获取模块1620，用于从服务器获取与关键词相匹配的推送信息。
展示模块1630，用于在预设模板界面中展示，预设模板界面不遮挡会话区域。
上述基于即时通讯的信息推送装置，通过提取聊天消息的关键词，从服务器获取与关键词相匹配的推送信息，在预设模板界面中展示推送信息，从而无需用户提供关键词，即可实时根据聊天消息推送信息，能够精准推送用户感兴趣的内容。此外，预设模板界面不遮挡聊天区域，用户无需跳转当前的聊天界面来获取推送信息，也就不会打断当前的聊天过程，使即时通讯更加便利、流畅，能够提高用户粘性。
在一个实施例中，上述基于即时通讯的信息推送装置1600，除了包括提取模块1610、获取模块1620及展示模块1630，还包括选取模块1640。
选取模块1640，用于在展示模块1630在预设模板界面中展示推送信息之前，根据推送信息选取展示模板；
展示模块1630，还用于根据展示模板对推送信息进行重构，在预设模板界面中展示重构后的推送信息。
如图17所示，在一个实施例中，当推送信息包括推送预览数据时，上述基于即时通讯的信息推送装置1600，除了包括提取模块1610、获取模块1620、展示模块1630及选取模块1640，还包括第一发送模块1650。
第一发送模块1650，用于在提取模块1610提取位于即时通讯客户端的会话区域中的聊天消息的关键词之后，将关键词发送至服务器，关键词用于指示服务器确定关键词所属的类别，并根据类别选取与关键词相匹配的资讯内容，然后根据资讯内容生成推送预览数据。
在一个实施例中，获取模块1620，还用于从服务器获取与关键词相匹配的推送预览数据。
选取模块1640，还用于根据与推送预览数据对应的类别选取与类别相匹配的展示模板。
在本实施例中，服务器可先向终端发送与关键词相匹配的推送预览数据，减少推送信息的数据传输量，使关键词匹配的响应速度更快。
如图18所示，在一个实施例中，当推送信息包括推送预览数据时，上述基于即时通讯的信息推送装置1600，除了包括提取模块1610、获取模块1620、展示模块1630、选取模块1640及第一发送模块1650，还包括查看模块1660。
查看模块1660，用于根据对预设模板界面中展示的推送预览数据的第一操作获取查看 目标对象。
第一发送模块1650，还用于根据查看目标对象向服务器发送内容查看请求，内容查看请求用于指示服务器从与推送预览数据关联的层级数据中，获取与查看目标对象对应的第一具体内容数据，并将第一具体内容数据的传输优先级调至最高级别，层级数据是根据资讯内容生成且与推送预览数据位于不同内容层级的数据。
获取模块1620，还用于接收服务器根据最高级别的传输优先级发送的第一具体内容数据。
展示模块1640，还用于根据展示模板对第一具体内容数据进行重构，将预设模板界面中当前展示的推送预览数据切换为重构后的第一具体内容数据。
在本实施例中，服务器向终端发送推送预览数据时，即生成关联的层级数据，当接收到内容查看请求时，即可根据内容查看请求筛选对应的第一具体内容数据，并更新第一具体内容数据的传输优先级，可使终端更加快速地获取所需查看的第一具体内容数据。
如图19所示，在一个实施例中，当推送信息包括推送预览数据时，上述基于即时通讯的信息推送装置1600，除了包括提取模块1610、获取模块1620、展示模块1630、选取模块1640、第一发送模块1650及查看模块1660，还包括分享模块1670、第二发送模块1680及第三发送模块1690。
分享模块1670，用于根据对预设模板界面中展示的推送预览数据的第二操作确定分享目标对象。
第二发送模块1680，用于根据分享目标对象向服务器发送内容获取请求，内容获取请求用于指示服务器从与推送预览数据关联的层级数据中，获取与分享目标对象对应的第二具体内容数据，并将第二具体内容数据的传输优先级调至最高级别，层级数据是根据资讯内容生成且与推送预览数据位于不同内容层级的数据。
获取模块1620，还用于接收服务器根据最高级别的传输优先级发送的第二具体内容数据。
展示模块1640，还用于按照与推送信息对应的消息样式对第二具体内容数据进行重构，生成结构化消息。
第三发送模块1690，用于当接收到第三操作时，将结构化消息发送给与会话区域对应的用户终端。
在本实施例中，用户可根据需求选择推送信息发送给会话的其它用户终端，帮助用户更快了解感兴趣的内容，保证即时通讯的质量，能够提高用户粘性。
在一个实施例中，展示模块1640，还用于在展示模块1630在预设模板界面中展示推送信息之前，按照预设方式唤起预设模板界面，并将预设模板界面覆盖在虚拟键盘上。
展示模块1640，还用于在展示模块1630在预设模板界面中展示推送信息之后，根据对会话区域的第四操作隐藏预设模板界面，并重新展示虚拟键盘。
在一个实施例中，上述基于即时通讯的信息推送装置1600，还包括标记模块。
标记模块，用于在所述提取模块1610提取位于所述即时通讯客户端的会话区域中的聊天消息的关键词之后，通过预设样式对关键词进行标记。
在本实施例中，预设模板界面可根据需求与虚拟键盘进行切换展示，更加贴合用户的日常输入习惯，使即时通讯更加便利、流畅，能够提高用户粘性。
在一个实施例中，上述基于即时通讯的信息推送装置1600，还包括开启模块。
开启模块，用于根据选择操作确定选定的推荐程度选项，并根据推荐程度选项开启关键词对应的推送方式，推送方式为实时推荐、提示推荐不推荐中的一种。
在本实施例中，用户可根据需求选择所需的推荐程度选项，从而按照对应的推送方式进行推送，更贴合用户需求，能够提高用户粘性。
在一个实施例中，还提供一种终端，该终端可以是图2所示的终端，该终端包括存储器及处理器，存储器中储存有计算机可执行指令，计算机可执行指令被处理器执行时，使得处理器实现上述的基于即时通讯的信息推送方法。
在一个实施例中，还提供一种计算机可读存储介质，其上存储有计算机程序，计算机程序被处理器执行时实现上述的基于即时通讯的信息推送方法。
以上所述实施例的各技术特征可以进行任意的组合，为使描述简洁，未对上述实施例中的各个技术特征所有可能的组合都进行描述，然而，只要这些技术特征的组合不存在矛盾，都应当认为是本说明书记载的范围。
以上所述实施例仅表达了本申请的几种实施方式，其描述较为详细，但并不能因此而理解为对申请专利范围的限制。应当指出的是，对于本领域的普通技术人员来说，在不脱离本申请构思的前提下，还可以做出若干变形和改进，这些都属于本申请的保护范围。因此，本申请专利的保护范围应以所附权利要求为准。

Claims (20)

  1. 一种基于即时通讯的信息推送方法，其特征在于，用于安装有即时通讯客户端的终端中，包括：
    提取位于所述即时通讯客户端的会话区域中的聊天消息的关键词；
    从服务器获取与所述关键词相匹配的推送信息；
    在预设模板界面中展示所述推送信息，所述预设模板界面不遮挡所述会话区域。
  2. 根据权利要求1所述的方法，其特征在于，在所述在预设模板界面展示所述推送信息之前，所述方法还包括：
    根据所述推送信息选取展示模板；
    根据所述展示模板对所述推送信息进行重构；
    所述在预设模板界面中展示所述推送信息，包括：
    在所述预设模板界面中展示重构后的推送信息。
  3. 根据权利要求1所述的方法，其特征在于，当所述推送信息包括推送预览数据时，在所述提取位于所述即时通讯客户端的会话区域中的聊天消息的关键词之后，所述方法还包括：
    将所述关键词发送至所述服务器，所述关键词用于指示所述服务器确定所述关键词所属的类别，并根据所述类别选取与所述关键词相匹配的资讯内容，然后根据所述资讯内容生成所述推送预览数据。
  4. 根据权利要求3所述的方法，其特征在于，所述从服务器获取与所述关键词相匹配的推送信息，包括：
    从所述服务器获取与所述关键词相匹配的所述推送预览数据；
    所述根据所述推送信息选取展示模板，包括：
    根据与所述推送预览数据对应的类别选取与所述类别相匹配的展示模板。
  5. 根据权利要求3所述的方法，其特征在于，所述方法还包括：
    根据对所述预设模板界面中展示的所述推送预览数据的第一操作获取查看目标对象；
    根据所述查看目标对象向所述服务器发送内容查看请求，所述内容查看请求用于指示所述服务器从与所述推送预览数据关联的层级数据中，获取与所述查看目标对象对应的第一具体内容数据，并更新所述第一具体内容数据的传输优先级，所述层级数据是根据所述资讯内容生成且与所述推送预览数据位于不同内容层级的数据；
    接收所述服务器根据所述传输优先级发送的所述第一具体内容数据，并根据所述展示模板对所述第一具体内容数据进行重构，将所述预设模板界面中当前展示的所述推送预览数据切换为重构后的第一具体内容数据。
  6. 根据权利要求1所述的方法，其特征在于，当所述推送信息包括推送预览数据时，所述方法还包括：
    根据对所述预设模板界面中展示的所述推送预览数据的第二操作确定分享目标对象；
    根据所述分享目标对象向所述服务器发送内容获取请求，所述内容获取请求用于指示所述服务器从与所述推送预览数据关联的层级数据中，获取与所述分享目标对象对应的第二具体内容数据，并更新所述第二具体内容数据的传输优先级，所述层级数据是根据所述资讯内容生成且与所述推送预览数据位于不同内容层级的数据；
    接收所述服务器根据所述传输优先级发送的所述第二具体内容数据；
    按照与所述推送信息对应的消息样式对所述第二具体内容数据进行重构，生成结构化消息；
    当接收到第三操作时，将所述结构化消息发送给与所述会话区域对应的用户终端。
  7. 根据权利要求1所述的方法，其特征在于，在所述提取位于所述即时通讯客户端的会话区域中的聊天消息的关键词之后，所述方法还包括：
    通过预设样式对所述关键词进行标记。
  8. 根据权利要求1所述的方法，其特征在于，在所述在预设模板界面中展示所述推送信息之前，所述方法还包括：
    按照预设方式唤起所述预设模板界面，并将所述预设模板界面覆盖在虚拟键盘上；
    在所述在预设模板界面中展示所述推送信息之后，所述方法还包括：
    根据对所述会话区域的第四操作隐藏所述预设模板界面，并重新展示所述虚拟键盘。
  9. 根据权利要求1所述的方法，其特征在于，所述方法还包括：
    根据选择操作确定选定的推荐程度选项，并根据所述推荐程度选项开启所述关键词对应的推送方式，所述推送方式为实时推荐、提示推荐和不推荐中的一种。
  10. 一种基于即时通讯的信息推送装置，其特征在于，所述装置包括：
    提取模块，用于提取位于即时通讯客户端的会话区域中的聊天消息的关键词；
    获取模块，用于从服务器获取与所述关键词相匹配的推送信息；
    展示模块，用于在预设模板界面中展示，所述预设模板界面不遮挡所述会话区域。
  11. 根据权利要求9所述的装置，其特征在于，所述装置还包括：
    选取模块，用于在所述展示模块在预设模板界面中展示所述推送信息之前，根据所述推送信息选取展示模板；
    所述展示模块，还用于根据所述展示模板对所述推送信息进行重构，在所述预设模板界面中展示重构后的推送信息。
  12. 根据权利要求10所述的装置，其特征在于，当所述推送信息包括推送预览数据时，所述装置还包括：
    第一发送模块，用于在所述提取模块提取位于所述即时通讯客户端的会话区域中的聊天消息的关键词之后，将所述关键词发送至所述服务器，所述关键词用于指示所述服务器确定所述关键词所属的类别，并根据所述类别选取与所述关键词相匹配的资讯内容，然后根据所述资讯内容生成所述推送预览数据。
  13. 根据权利要求12所述的装置，其特征在于，所述获取模块，还用于从所述服务器获取与所述关键词相匹配的所述推送预览数据；
    所述选取模块，还用于根据与所述推送预览数据对应的类别选取与所述类别相匹配的展示模板。
  14. 根据权利要求12所述的装置，其特征在于，所述装置还包括：
    查看模块，用于根据对所述预设模板界面中展示的所述推送预览数据的第一操作获取查看目标对象；
    所述第一发送模块，还用于根据所述查看目标对象向所述服务器发送内容查看请求，所 述内容查看请求用于指示所述服务器从与所述推送预览数据关联的层级数据中，获取与所述查看目标对象对应的第一具体内容数据，并更新所述第一具体内容数据的传输优先级，所述层级数据是根据所述资讯内容生成且与所述推送预览数据位于不同内容层级的数据；
    所述获取模块，还用于接收所述服务器根据所述传输优先级发送的所述第一具体内容数据；
    所述展示模块，还用于根据所述展示模板对所述第一具体内容数据进行重构，将所述预设模板界面中当前展示的所述推送预览数据切换为重构后的第一具体内容数据。
  15. 根据权利要求10所述的装置，其特征在于，当所述推送信息包括推送预览数据时，所述装置还包括：
    分享模块，用于根据对所述预设模板界面中展示的所述推送预览数据的第二操作确定分享目标对象；
    第二发送模块，用于根据所述分享目标对象向所述服务器发送内容获取请求，所述内容获取请求用于指示所述服务器从与所述推送预览数据关联的层级数据中，获取与所述分享目标对象对应的第二具体内容数据，并更新所述第二具体内容数据的传输优先级，所述层级数据是根据所述资讯内容生成且与所述推送预览数据位于不同内容层级的数据；
    所述获取模块，还用于接收所述服务器根据所述传输优先级发送的所述第二具体内容数据；
    所述展示模块，还用于按照与所述推送信息对应的消息样式对所述第二具体内容数据进行重构，生成结构化消息；
    第三发送模块，用于当接收到第三操作时，将所述结构化消息发送给与所述会话区域对应的用户终端。
  16. 根据权利要求10所述的装置，其特征在于，所述装置还包括：
    标记模块，用于在所述提取模块提取位于所述即时通讯客户端的会话区域中的聊天消息的关键词之后，通过预设样式对所述关键词进行标记。
  17. 根据权利要求10所述的装置，其特征在于，所述展示模块，还用于在所述展示模块在预设模板界面中展示所述推送信息之前，按照预设方式唤起所述预设模板界面，并将所述预设模板界面覆盖在虚拟键盘上；
    所述展示模块，还用于在所述在预设模板界面中展示所述推送信息之后，根据对所述会话区域的第四操作隐藏所述预设模板界面，并重新展示所述虚拟键盘。
  18. 根据权利要求10所述的装置，其特征在于，所述装置还包括：
    开启模块，用于根据选择操作确定选定的推荐程度选项，并根据所述推荐程度选项开启所述关键词对应的推送方式，所述推送方式为实时推荐、提示推荐不推荐中的一种。
  19. 一种终端，包括存储器及处理器，所述存储器中储存有计算机可执行指令，所述计算机可执行指令被所述处理器执行时，使得所述处理器实现如权利要求1至9任一所述的基于即时通讯的信息推送方法。
  20. 一种计算机可读存储介质，其上存储有计算机程序，其特征在于，所述计算机程序被处理器执行时实现如权利要求1至9任一所述的基于即时通讯的信息推送方法。
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CN113569089B (zh) * 2021-07-21 2024-05-17 北京达佳互联信息技术有限公司 信息处理方法、装置、服务器、设备、系统及存储介质
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CN114510182A (zh) * 2022-01-25 2022-05-17 支付宝(杭州)信息技术有限公司 一种数据处理方法、装置、设备及介质
CN115022268B (zh) * 2022-06-24 2023-05-12 深圳市六度人和科技有限公司 一种会话识别方法及装置、可读存储介质、计算机设备
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