WO2019019179A1 - 一种广告播放方法及车辆设备 - Google Patents

一种广告播放方法及车辆设备 Download PDF

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Publication number
WO2019019179A1
WO2019019179A1 PCT/CN2017/094973 CN2017094973W WO2019019179A1 WO 2019019179 A1 WO2019019179 A1 WO 2019019179A1 CN 2017094973 W CN2017094973 W CN 2017094973W WO 2019019179 A1 WO2019019179 A1 WO 2019019179A1
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Prior art keywords
advertisement information
speed
vehicle
speed threshold
playing
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PCT/CN2017/094973
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English (en)
French (fr)
Inventor
熊小龙
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广东兴达顺科技有限公司
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Application filed by 广东兴达顺科技有限公司 filed Critical 广东兴达顺科技有限公司
Priority to PCT/CN2017/094973 priority Critical patent/WO2019019179A1/zh
Publication of WO2019019179A1 publication Critical patent/WO2019019179A1/zh

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    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F21/00—Mobile visual advertising
    • G09F21/04—Mobile visual advertising by land vehicles
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07B—TICKET-ISSUING APPARATUS; FARE-REGISTERING APPARATUS; FRANKING APPARATUS
    • G07B15/00—Arrangements or apparatus for collecting fares, tolls or entrance fees at one or more control points
    • G07B15/06—Arrangements for road pricing or congestion charging of vehicles or vehicle users, e.g. automatic toll systems

Definitions

  • the present invention relates to the field of communications technologies, and in particular, to an advertisement playing method and a vehicle device.
  • the Electronic Toll Collection (ETC) system has been greatly developed, which can reduce labor costs and increase charging efficiency.
  • the Road-Senor Unit (RSU) communicates with the On Board Unit (OBU) installed on the vehicle in the lane to complete the transaction and lift the pole to complete the toll collection of the vehicle through the toll system. .
  • the embodiment of the invention provides an advertisement playing method and a vehicle device, which can play advertisement information by combining the driving speed of the vehicle to reduce the disturbance to the vehicle user.
  • an embodiment of the present invention provides an advertisement playing method, where the method includes:
  • the advertisement information is played when the traveling speed is less than the first speed threshold.
  • the playing the advertisement information includes:
  • the advertisement information is output in an audio and video playback manner by a preset audio and video display device.
  • the playing the advertisement information includes:
  • the advertisement information is output through a preset audio and video display device and only in an audio playback manner.
  • the current lane where the target vehicle is located is an electronic parking system ETC lane.
  • an embodiment of the present invention provides a vehicle device, including: a receiving unit, a detecting unit, and a playing unit.
  • the vehicle device performs the above-described advertisement playing method of the first aspect through the above unit.
  • an embodiment of the present invention provides another vehicle device, including a processor, a transceiver, and a memory, and optionally includes a user interface, wherein the processor, the transceiver, the user interface, and the memory are connected to each other, wherein
  • the memory is for storing application code supporting a vehicle device to perform the above method, the processor being configured to perform the advertisement playing method of the first aspect described above.
  • an embodiment of the present invention provides a computer readable storage medium, where the computer storage medium stores a computer program, where the computer program includes program instructions, and the program instructions, when executed by a processor, cause the processing The method of the first aspect described above is performed.
  • an embodiment of the present invention provides a communication system including a detection device and/or the above-described vehicle device.
  • the system may further include other devices in the solution provided by the embodiment of the present invention that interact with the detecting device or the vehicle device.
  • the present application also provides a computer program product comprising instructions which, when run on a computer, cause the computer to perform the methods described in the various aspects above.
  • the traveling speed of the vehicle is acquired, and when the traveling speed of the vehicle is less than the preset speed threshold, the advertisement information is played, so that the vehicle traveling speed can be combined Controlling the playback of the advertisement information reduces the interruption of the advertisement information to the vehicle user.
  • FIG. 1 is a schematic flowchart of an advertisement playing method according to an embodiment of the present invention.
  • FIG. 2 is a schematic structural diagram of a vehicle device according to an embodiment of the present invention.
  • FIG. 3 is a schematic structural diagram of a communication system according to an embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of a vehicle device according to another embodiment of the present invention.
  • the term “if” can be interpreted as “when” or “on” or “in response to determining” or “in response to detecting” depending on the context. .
  • the phrase “if determined” or “if detected [condition or event described]” may be interpreted in context to mean “once determined” or “in response to determining” or “once detected [condition or event described] ] or “in response to detecting [conditions or events described]”.
  • the embodiment of the invention discloses an advertisement playing method, a vehicle device and a system, which can control the playing of the advertisement information by combining the driving speed of the vehicle, so that the interruption of the playing advertisement information to the vehicle user is reduced. The details are explained below.
  • FIG. 1 is a schematic flowchart diagram of an advertisement playing method according to an embodiment of the present invention. Specific As shown in FIG. 1 , the advertisement playing method of the embodiment of the present invention may include the following steps:
  • the method of the embodiment of the present invention may be specifically applied to a vehicle device, for example, may be specifically applied to an in-vehicle unit, such as an OBU, or may be applied to other independent configuration units, which is not limited by the embodiment of the present invention.
  • the vehicle device may be the target vehicle described below.
  • the first speed threshold may be pre-configured.
  • the vehicle device after receiving the advertisement information sent by the detection device, such as the roadside unit RSU, the vehicle device, such as the target vehicle, can detect the traveling speed of the target vehicle, and then control the playing of the advertisement information in combination with the traveling speed.
  • the traveling speed of the vehicle may be associated with the playing manner of the advertisement information in advance, or the driving speed of the vehicle may be associated with the playing volume of the advertisement information in advance, for example, the smaller the traveling speed, the higher the volume, and the like.
  • the embodiments of the present invention are not limited.
  • the playing the advertisement information may be specifically: outputting the advertisement information by using a preset audio and video display device in an audio and video playback manner. That is to say, when the vehicle travels at a small speed, the advertisement can be played in a video manner.
  • the vehicle device can also compare the travel speed with a preset second speed threshold.
  • the playing the advertisement information may be specifically: when the traveling speed is greater than the first speed threshold and less than the second speed threshold, outputting the advertisement information through a preset audio and video display device and only in an audio playback manner. . That is to say, when the vehicle is traveling at a high speed, the advertisement can be played in an audio manner to avoid distracting the driver's attention.
  • the first speed threshold and the second speed threshold may be preset, and the second speed threshold is greater than the first speed threshold.
  • the vehicle device may stop playing the advertisement information. That is to say, when the driving speed of the vehicle is too large, the advertisement information can be stopped to avoid distracting the driver's attention to ensure driving safety.
  • the current lane where the target vehicle is located may be an ETC lane.
  • the vehicle device may acquire the traveling speed of the vehicle when receiving the advertising information sent by the detecting device, such as the roadside unit, and when the traveling speed of the vehicle is less than the preset speed threshold, The advertisement information is played, so that the playing of the advertisement information can be controlled by combining the traveling speed of the vehicle, so that the interruption of the playing advertisement information to the vehicle user is reduced.
  • the detecting device such as the roadside unit
  • FIG. 2 is a schematic structural diagram of a vehicle device according to an embodiment of the present invention.
  • the vehicle device 200 of the embodiment of the present invention includes a receiving unit 201, a detecting unit 202, and a playing unit 203.
  • these units can perform the corresponding functions of the vehicle device in the above method example, for example,
  • the receiving unit 201 is configured to receive advertisement information sent by the roadside unit;
  • the detecting unit 202 is configured to acquire a traveling speed of the target vehicle, and compare the traveling speed with a preset first speed threshold;
  • the playing unit 203 is configured to play the advertisement information when the detecting unit 202 detects that the traveling speed is less than the first speed threshold.
  • the playing unit 203 is specifically configured to output the advertisement information in an audio and video playback manner by using a preset audio and video display device.
  • the detecting unit 202 is further configured to compare the traveling speed with a preset second speed threshold
  • the playing unit 203 may be specifically configured to: when the traveling speed is greater than the first speed threshold and less than the second speed threshold, output the audio video display device by using a preset audio and video display device Advertising information.
  • the playing unit 203 is further configured to stop playing the advertisement information when the traveling speed is greater than the second speed threshold.
  • the current lane where the target vehicle is located is an electronic parking system ETC lane.
  • the vehicle device can implement some or all of the steps performed by the vehicle device in the advertisement playing method in the embodiment shown in FIG. 1 by using the above unit.
  • the embodiments of the present invention are device embodiments corresponding to the method embodiments, and the description of the method embodiments is also applicable to the embodiments of the present invention.
  • FIG. 3 is a schematic structural diagram of an advertisement playing system according to an embodiment of the present invention.
  • the advertisement playing system of the embodiment of the present invention may include a detecting device 301 and a vehicle device 302. among them,
  • the detecting device 301 can be configured to send advertisement information to the vehicle device 302;
  • a vehicle device 302 configured to receive advertisement information sent by the detection device 301; acquire a travel speed of the vehicle device 302, and compare the travel speed with a preset first speed threshold; when the travel speed is less than the first The advertisement information is played when the speed threshold is reached.
  • the detecting device 301 can be deployed in a toll system on a road, for example, it can be a roadside unit such as an RSU, or can be an independently set other detecting device, etc., which is not limited in the embodiment of the present invention.
  • the vehicle device 302 can refer to the related description of the vehicle device in the corresponding embodiment of FIG. 1 , such as the target vehicle, and details are not described herein.
  • the vehicle device may acquire the traveling speed of the vehicle when receiving the advertising information sent by the detecting device, such as the roadside unit, and play the advertising information when the traveling speed of the vehicle is less than the preset speed threshold.
  • the playing of the advertisement information can be controlled by combining the traveling speed of the vehicle, so that the interruption of the playing of the advertising information to the vehicle user is reduced.
  • FIG. 4 is a schematic structural diagram of a vehicle device according to an embodiment of the present invention.
  • the vehicle device 400 of the embodiment of the present invention may include: one or more processors 401; optionally including one or more transceivers 402, one or more user interfaces 403 And memory 404 and so on.
  • the processor 401, the transceiver 402, the user interface 403, and the memory 404 may be connected by a bus 405, or may be connected by other means.
  • the embodiment of the present invention is exemplified by a bus connection.
  • Memory 404 can be used to store instructions, and processor 401 is used to execute instructions stored in memory 404.
  • the processor 401 may be a central processing unit (CPU), and the processor may also be another general-purpose processor, a digital signal processor (DSP). , Application Specific Integrated Circuit (ASIC), Field-Programmable Gate Array (FPGA) or other programmable logic device, discrete gate or transistor logic device, discrete hardware component, etc.
  • the general purpose processor may be a microprocessor or the processor or any conventional processor or the like.
  • the transceiver 402 can be used to receive and/or transmit information.
  • the user interface 403 may include a touchpad, a fingerprint sensor (for collecting fingerprint information of the user), a microphone, etc., and may also include a display (LCD or the like), a speaker, and the like.
  • the memory 404 can include read only memory and random access memory and provides instructions and data to the processor 401.
  • a portion of memory 404 may also include non-volatile random access memory.
  • the processor 401 is specifically configured to: receive, by the transceiver, advertisement information sent by the roadside unit; acquire a travel speed of the target vehicle, and compare the travel speed with a preset first speed threshold; When the traveling speed is less than the first speed threshold, the advertisement information is played through the user interface 403.
  • the processor 401 is specifically configured to output the advertisement information in an audio and video playback manner through a user interface 403, such as a preset audio and video display device.
  • the processor 401 is further configured to compare the traveling speed with a preset second speed threshold; when the traveling speed is greater than the first speed threshold and less than the second speed threshold At the time, the advertisement information is output through the user interface 403 such as a preset audio and video display device and only in an audio playback manner.
  • the processor 401 is further configured to stop playing the advertisement information when the traveling speed is greater than the second speed threshold.
  • the current lane where the target vehicle is located is an electronic parking system ETC lane.
  • the processor 401, the transceiver 402, the user interface 403, and the memory 404 described in the embodiment of the present invention may implement the implementation manner described in the advertisement playing method in the embodiment shown in FIG.
  • the implementation of the vehicle device described in the embodiments is not described herein again.
  • a computer readable storage medium storing a computer program, the computer program being executed by a processor to implement the advertisement playing method of the embodiment of FIG. .
  • the computer readable storage medium may be an internal storage unit of a vehicle device as described in any of the preceding embodiments, such as a hard disk or memory of a vehicle device.
  • the computer readable storage medium may also be an external storage device of the vehicle device, such as a plug-in hard disk equipped on the vehicle device, a smart memory card (SMC), and a secure digital (Secure Digital, SD) ) cards, flash cards, etc. Further, the computer readable storage medium may also include both the vehicle device
  • the internal storage unit also includes an external storage device.
  • the computer readable storage medium is for storing the computer program and other programs and data required by the vehicle device.
  • the computer readable storage medium can also be used to temporarily store data that has been output or is about to be output.
  • the disclosed systems, detection devices, and vehicle devices and methods may be implemented in other manners.
  • the division of the unit in the embodiment of the present invention is schematic, and is only a logical function division, and the actual implementation may have another division manner.
  • Each functional unit in the embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated in one unit, or some features may be ignored or not executed.
  • the above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.
  • the mutual coupling or direct coupling or communication connection shown or discussed may be an indirect coupling or communication connection through some interface, device or unit, or an electrical, mechanical or other form of connection.
  • the units described as separate components may or may not be physically separated, and the components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the objectives of the embodiments of the present invention.
  • each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically separately, or two or more units may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.
  • the integrated unit if implemented in the form of a software functional unit and sold or used as a standalone product, may be stored in a computer readable storage medium.
  • the technical solution of the present invention contributes in essence or to the prior art, or all or part of the technical solution may be embodied in the form of a software product stored in a storage medium.
  • a number of instructions are included to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform all or part of the steps of the methods described in various embodiments of the present invention.
  • the foregoing storage medium includes: a U disk, a mobile hard disk, a read-only memory (ROM), a random access memory (RAM), a magnetic disk, or an optical disk, and the like. .

Abstract

本发明实施例公开了一种广告播放方法及车辆设备，其中，该方法包括：接收路侧单元发送的广告信息；获取目标车辆的行驶速度，并将所述行驶速度与预设的第一速度阈值进行比较；当所述行驶速度小于所述第一速度阈值时，播放所述广告信息。采用本发明实施例，能够通过结合车辆行驶速度来播放广告信息，以降低对车辆用户造成的打扰。

Description

一种广告播放方法及车辆设备 技术领域
本发明涉及通信技术领域，尤其涉及一种广告播放方法及车辆设备。
背景技术
目前，不停车电子收费(Electronic Toll Collection，ETC)系统得到较大发展，其可以降低人工成本，提升收费效率。在ETC系统中，是通过路侧单元(Rate-Senor Unit，RSU)与本车道上车辆安装的车载单元(On Board Unit，OBU)进行通信，完成交易并抬杆使完成收费的车辆通过收费系统。
很多厂商目前利用该ETC系统投放广告，在车辆靠近收费站时，会直接向该车辆发送广告信息，车辆会直接播放该广告信息，然而，该广告的播放常常会对车辆用户进行打扰。
发明内容
本发明实施例提供一种广告播放方法及车辆设备，能够通过结合车辆行驶速度来播放广告信息，以降低对车辆用户的打扰。
第一方面，本发明实施例提供了一种广告播放方法，该方法包括：
接收路侧单元发送的广告信息；
获取目标车辆的行驶速度，并将所述行驶速度与预设的第一速度阈值进行比较；
当所述行驶速度小于所述第一速度阈值时，播放所述广告信息。
可选的，所述播放所述广告信息，包括：
通过预置的音视频显示装置以音视频播放方式输出所述广告信息。
可选的，将所述行驶速度与预设的第二速度阈值进行比较；
进一步的，所述播放所述广告信息，包括：
当所述行驶速度大于所述第一速度阈值，且小于所述第二速度阈值时，通过预置的音视频显示装置并仅以音频播放方式输出所述广告信息。
可选的，当所述行驶速度大于所述第二速度阈值时，停止播放所述广告信 息。
可选的，所述目标车辆所在的当前车道为不停车电子收费系统ETC车道。
第二方面，本发明实施例提供了一种车辆设备，该车辆设备包括：接收单元、检测单元和播放单元。该车辆设备通过上述单元执行上述第一方面的广告播放方法。
第三方面，本发明实施例提供了另一种车辆设备，包括处理器、收发器和存储器，还可选的包括用户接口，所述处理器、收发器、用户接口和存储器相互连接，其中，所述存储器用于存储支持车辆设备执行上述方法的应用程序代码，所述处理器被配置用于执行上述第一方面的广告播放方法。
第四方面，本发明实施例提供了一种计算机可读存储介质，所述计算机存储介质存储有计算机程序，所述计算机程序包括程序指令，所述程序指令当被处理器执行时使所述处理器执行上述第一方面的方法。
第五方面，本发明实施例提供了一种通信系统，该系统包括检测设备和/或上述的车辆设备。在一种可能的设计中，该系统还可以包括本发明实施例提供的方案中与该检测设备或车辆设备进行交互的其他设备。
第六方面，本申请还提供了一种包含指令的计算机程序产品，当其在计算机上运行时，使得计算机执行上述各方面所述的方法。
本发明实施例可在接收到路侧单元发送的广告信息时，获取车辆的行驶速度，并在该车辆的行驶速度小于预设速度阈值时，播放该广告信息，从而能够通过结合车辆行驶速度来控制广告信息的播放，使得降低了播放广告信息对车辆用户的打扰。
附图说明
为了更清楚地说明本发明实施例技术方案，下面将对实施例描述中所需要使用的附图作简单地介绍，显而易见地，下面描述中的附图是本发明的一些实施例，对于本领域普通技术人员来讲，在不付出创造性劳动的前提下，还可以根据这些附图获得其他的附图。
图1是本发明实施例提供的一种广告播放方法的流程示意图；
图2是本发明实施例提供的一种车辆设备的结构示意图；
图3是本发明实施例提供的一种通信系统的结构示意图；
图4是本发明另一实施例提供的一种车辆设备的结构示意图。
具体实施方式
下面将结合本发明实施例中的附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例是本发明一部分实施例，而不是全部的实施例。基于本发明中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本发明保护的范围。
应当理解，当在本说明书和所附权利要求书中使用时，术语“包括”和“包含”指示所描述特征、整体、步骤、操作、元素和/或组件的存在，但并不排除一个或多个其它特征、整体、步骤、操作、元素、组件和/或其集合的存在或添加。
还应当理解，在此本发明说明书中所使用的术语仅仅是出于描述特定实施例的目的而并不意在限制本发明。如在本发明说明书和所附权利要求书中所使用的那样，除非上下文清楚地指明其它情况，否则单数形式的“一”、“一个”及“该”意在包括复数形式。
还应当进一步理解，在本发明说明书和所附权利要求书中使用的术语“和/或”是指相关联列出的项中的一个或多个的任何组合以及所有可能组合，并且包括这些组合。
如在本说明书和所附权利要求书中所使用的那样，术语“如果”可以依据上下文被解释为“当...时”或“一旦”或“响应于确定”或“响应于检测到”。类似地，短语“如果确定”或“如果检测到[所描述条件或事件]”可以依据上下文被解释为意指“一旦确定”或“响应于确定”或“一旦检测到[所描述条件或事件]”或“响应于检测到[所描述条件或事件]”。
本发明实施例公开了一种广告播放方法、车辆设备及系统，能够通过结合车辆行驶速度来控制广告信息的播放，使得降低了播放广告信息对车辆用户的打扰。以下分别详细说明。
请参见图1，是本发明实施例提供一种广告播放方法的流程示意图。具体 的，如图1所示，本发明实施例的广告播放方法可包括以下步骤：
101、接收路侧单元发送的广告信息。
可选的，本发明实施例的该方法可以具体应用于车辆设备中，例如可具体应用于车载单元如OBU中，或者应用于其他独立的配置单元中，本发明实施例不做限定。该车辆设备可以为下述的目标车辆。
102、获取目标车辆的行驶速度，并将该行驶速度与预设的第一速度阈值进行比较。
其中，该第一速度阈值可预先配置得到。
103、当该行驶速度小于该第一速度阈值时，播放该广告信息。
具体的，车辆设备如目标车辆在接收到检测设备如路侧单元RSU发送的广告信息之后，可检测该目标车辆的行驶速度，进而结合该行驶速度来控制该广告信息的播放。可选的，可以预先将车辆的行驶速度和广告信息的播放方式进行关联，或者可以预先将车辆的行驶速度和广告信息的播放音量进行关联等等，例如，行驶速度越小，音量越大等等，本发明实施例不做限定。
可选的，该播放该广告信息，可以具体为：通过预置的音视频显示装置以音视频播放方式输出该广告信息。也就是说，在车辆行驶速度较小时，可以以视频方式播放广告。
可选的，车辆设备还可将该行驶速度与预设的第二速度阈值进行比较。进一步的该播放该广告信息，可以具体为：当该行驶速度大于该第一速度阈值，且小于该第二速度阈值时，通过预置的音视频显示装置并仅以音频播放方式输出该广告信息。也就是说，在车辆行驶速度较大时，可以以音频方式播放广告，避免分散驾驶人的注意力。其中，该第一速度阈值和该第二速度阈值可以预先设置得到，且该第二速度阈值大于该第一速度阈值。
可选的，当该行驶速度大于该第二速度阈值时，车辆设备即可停止播放该广告信息。也就是说，在车辆行驶速度过大时，可以停止播放该广告信息，避免分散驾驶人的注意力，以确保行车安全。
可选的，该目标车辆所在的当前车道可以为ETC车道。
在本发明实施例中，车辆设备可在接收到检测设备如路侧单元发送的广告信息时，获取车辆的行驶速度，并在该车辆的行驶速度小于预设速度阈值时， 播放该广告信息，从而能够通过结合车辆行驶速度来控制广告信息的播放，使得降低了播放广告信息对车辆用户的打扰。
请参见图2，是本发明实施例提供的一种车辆设备的结构示意图。具体的，如图2所示，本发明实施例的所述车辆设备200包括接收单元201、检测单元202以及播放单元203。其中，这些单元可以执行上述方法示例中车辆设备的相应功能，例如，
接收单元201，用于接收路侧单元发送的广告信息；
检测单元202，用于获取目标车辆的行驶速度，并将所述行驶速度与预设的第一速度阈值进行比较；
播放单元203，用于当所述检测单元202检测到所述行驶速度小于所述第一速度阈值时，播放所述广告信息。
进一步的，在可选的实施例中，
所述播放单元203，可具体用于通过预置的音视频显示装置以音视频播放方式输出所述广告信息。
进一步的，在可选的实施例中，
所述检测单元202，还可用于将所述行驶速度与预设的第二速度阈值进行比较；
所述播放单元203，可具体用于当所述行驶速度大于所述第一速度阈值，且小于所述第二速度阈值时，通过预置的音视频显示装置并仅以音频播放方式输出所述广告信息。
进一步的，在可选的实施例中，
所述播放单元203，还可用于当所述行驶速度大于所述第二速度阈值时，停止播放所述广告信息。
可选的，所述目标车辆所在的当前车道为不停车电子收费系统ETC车道。
具体的，该车辆设备可通过上述单元实现上述图1所示实施例中的广告播放方法中车辆设备执行的部分或全部步骤。应理解，本发明实施例是对应方法实施例的装置实施例，对方法实施例的描述，也适用于本发明实施例。
请参见图3，是本发明实施例提供的一种广告播放系统的结构示意图。具 体的，如图3所示，本发明实施例的所述广告播放系统可包括检测设备301和车辆设备302。其中，
检测设备301，可用于向车辆设备302发送广告信息；
车辆设备302，用于接收检测设备301发送的广告信息；获取车辆设备302的行驶速度，并将所述行驶速度与预设的第一速度阈值进行比较；当所述行驶速度小于所述第一速度阈值时，播放所述广告信息。
具体的，该检测设备301可以部署于公路上的收费系统，例如其可以为路侧单元如RSU，或者还可以为独立设置的其他检测设备等等，本发明实施例不做限定。该车辆设备302可参照上述图1对应实施例中的车辆设备如目标车辆的相关描述，此处不赘述。
在本发明实施例中，车辆设备可在接收到检测设备如路侧单元发送的广告信息时，获取车辆的行驶速度，并在该车辆的行驶速度小于预设速度阈值时，播放该广告信息，从而能够通过结合车辆行驶速度来控制广告信息的播放，使得降低了播放广告信息对车辆用户的打扰。
请参见图4，是本发明实施例提供的一种车辆设备的结构示意图。具体的，如图4所示，本发明实施例的所述车辆设备400可以包括：一个或多个处理器401；还可选的包括一个或多个收发器402，一个或多个用户接口403和存储器404等等。上述处理器401、收发器402、用户接口403和存储器404可以通过总线405连接，或者也可以通过其他方式连接，本发明实施例以总线连接进行示例。存储器404可用于存储指令，处理器401用于执行存储器404存储的指令。
应当理解，在本发明实施例中，所述处理器401可以是中央处理单元(Central Processing Unit，CPU)，该处理器还可以是其他通用处理器、数字信号处理器(Digital Signal Processor，DSP)、专用集成电路(Application Specific Integrated Circuit，ASIC)、现成可编程门阵列(Field-Programmable Gate Array，FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件等。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。
收发器402可以用于接收和/或发送信息。
用户接口403可以包括触控板、指纹传感器(用于采集用户的指纹信息)、麦克风等，也可以包括显示器(LCD等)、扬声器等。
该存储器404可以包括只读存储器和随机存取存储器，并向处理器401提供指令和数据。存储器404的一部分还可以包括非易失性随机存取存储器。
其中，处理器401可具体用于：通所述收发器接收路侧单元发送的广告信息；获取目标车辆的行驶速度，并将所述行驶速度与预设的第一速度阈值进行比较；当所述行驶速度小于所述第一速度阈值时，通过该用户接口403播放所述广告信息。
可选的，所述处理器401，可具体用于通过用户接口403如预置的音视频显示装置以音视频播放方式输出所述广告信息。
可选的，所述处理器401，还可用于将所述行驶速度与预设的第二速度阈值进行比较；当所述行驶速度大于所述第一速度阈值，且小于所述第二速度阈值时，通过用户接口403如预置的音视频显示装置并仅以音频播放方式输出所述广告信息。
可选的，所述处理器401，还可用于当所述行驶速度大于所述第二速度阈值时，停止播放所述广告信息。
可选的，所述目标车辆所在的当前车道为不停车电子收费系统ETC车道。
具体实现中，本发明实施例中所描述的处理器401、收发器402、用户接口403、存储器404可执行图1所示实施例中的广告播放方法所描述的实现方式，也可执行本发明实施例所描述的车辆设备的实现方式，在此不再赘述。
在本发明的另一实施例中提供一种计算机可读存储介质，所述计算机可读存储介质存储有计算机程序，所述计算机程序被处理器执行时实现图1所述实施例的广告播放方法。
所述计算机可读存储介质可以是前述任一实施例所述的车辆设备的内部存储单元，例如车辆设备的硬盘或内存。所述计算机可读存储介质也可以是所述车辆设备的外部存储设备，例如所述车辆设备上配备的插接式硬盘，智能存储卡(Smart Media Card,SMC)，安全数字(Secure Digital,SD)卡，闪存卡(Flash Card)等。进一步地，所述计算机可读存储介质还可以既包括所述车辆设备的 内部存储单元也包括外部存储设备。所述计算机可读存储介质用于存储所述计算机程序以及所述车辆设备所需的其他程序和数据。所述计算机可读存储介质还可以用于暂时地存储已经输出或者将要输出的数据。
本领域普通技术人员可以意识到，结合本文中所公开的实施例描述的各示例的单元及算法步骤，能够以电子硬件、计算机软件或二者的结合来实现，为了清楚地说明硬件和软件的可互换性，在上述说明中已经按照功能一般性地描述了各示例的组成及步骤。这些功能究竟以硬件还是软件方式来执行，取决于技术方案的特定应用和设计约束条件。专业技术人员可以对每个特定的应用来使用不同方法来实现所描述的功能，但这种实现不应认为超出本发明的范围。
所属领域的技术人员可以清楚地了解到，为了描述的方便和简洁，上述描述的系统、车辆设备和车辆设备的具体工作过程，可以参考前述方法实施例中的对应过程，在此不再赘述。
在本申请所提供的几个实施例中，应该理解到，所揭露的系统、检测设备和车辆设备和方法，可以通过其它的方式实现。例如，本发明实施例中对单元的划分是示意性的，仅仅为一种逻辑功能划分，实际实现时可以有另外的划分方式。本发明实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个单元中，或一些特征可以忽略，或不执行。上述集成的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。另外，所显示或讨论的相互之间的耦合或直接耦合或通信连接可以是通过一些接口、装置或单元的间接耦合或通信连接，也可以是电的，机械的或其它的形式连接。
所述作为分离部件说明的单元可以是或者也可以不是物理上分开的，作为单元显示的部件可以是或者也可以不是物理单元，即可以位于一个地方，或者也可以分布到多个网络单元上。可以根据实际的需要选择其中的部分或者全部单元来实现本发明实施例方案的目的。
另外，在本发明各个实施例中的各功能单元可以集成在一个处理单元中，也可以是各个单元单独物理存在，也可以是两个或两个以上单元集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。
所述集成的单元如果以软件功能单元的形式实现并作为独立的产品销售或使用时，可以存储在一个计算机可读取存储介质中。基于这样的理解，本发明的技术方案本质上或者说对现有技术做出贡献的部分，或者该技术方案的全部或部分可以以软件产品的形式体现出来，该计算机软件产品存储在一个存储介质中，包括若干指令用以使得一台计算机设备(可以是个人计算机，服务器，或者网络设备等)执行本发明各个实施例所述方法的全部或部分步骤。而前述的存储介质包括：U盘、移动硬盘、只读存储器(ROM，Read-Only Memory)、随机存取存储器(RAM，Random Access Memory)、磁碟或者光盘等各种可以存储程序代码的介质。
以上所述，仅为本发明的具体实施方式，但本发明的保护范围并不局限于此，任何熟悉本技术领域的技术人员在本发明揭露的技术范围内，可轻易想到各种等效的修改或替换，这些修改或替换都应涵盖在本发明的保护范围之内。因此，本发明的保护范围应以权利要求的保护范围为准。

Claims (10)

  1. 一种广告播放方法，其特征在于，包括：
    接收路侧单元发送的广告信息；
    获取目标车辆的行驶速度，并将所述行驶速度与预设的第一速度阈值进行比较；
    当所述行驶速度小于所述第一速度阈值时，播放所述广告信息。
  2. 根据权利要求1所述的方法，其特征在于，所述播放所述广告信息，包括：
    通过预置的音视频显示装置以音视频播放方式输出所述广告信息。
  3. 根据权利要求1所述的方法，其特征在于，所述方法还包括：
    将所述行驶速度与预设的第二速度阈值进行比较；
    所述播放所述广告信息，包括：
    当所述行驶速度大于所述第一速度阈值，且小于所述第二速度阈值时，通过预置的音视频显示装置并仅以音频播放方式输出所述广告信息。
  4. 根据权利要求3所述的方法，其特征在于，所述方法还包括：
    当所述行驶速度大于所述第二速度阈值时，停止播放所述广告信息。
  5. 根据权利要求1-4任一项所述的方法，其特征在于，所述目标车辆所在的当前车道为不停车电子收费系统ETC车道。
  6. 一种车辆设备，其特征在于，包括：收发器、处理器和存储器，所述处理器分别与所述收发器和所述存储器连接；其中，
    所述存储器中存储有程序指令；
    所述处理器用于运行所述存储器中存储的程序指令执行：
    通所述收发器接收路侧单元发送的广告信息；
    获取目标车辆的行驶速度，并将所述行驶速度与预设的第一速度阈值进行比较；
    当所述行驶速度小于所述第一速度阈值时，播放所述广告信息。
  7. 根据权利要求6所述的车辆设备，其特征在于，
    所述处理器，具体用于通过预置的音视频显示装置以音视频播放方式输出所述广告信息。
  8. 根据权利要求6所述的车辆设备，其特征在于，
    所述处理器，还用于将所述行驶速度与预设的第二速度阈值进行比较；当所述行驶速度大于所述第一速度阈值，且小于所述第二速度阈值时，通过预置的音视频显示装置并仅以音频播放方式输出所述广告信息。
  9. 根据权利要求8所述的车辆设备，其特征在于，
    所述处理器，还用于当所述行驶速度大于所述第二速度阈值时，停止播放所述广告信息。
  10. 根据权利要求6-9任一项所述的车辆设备，其特征在于，所述目标车辆所在的当前车道为不停车电子收费系统ETC车道。
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