WO2019000127A1

WO2019000127A1 - E-commerce platform product coupon and promotion information processing method

Info

Publication number: WO2019000127A1
Application number: PCT/CN2017/089907
Authority: WO
Inventors: 李楚斌
Original assignee: 深圳市秀趣品牌文化传播有限公司
Priority date: 2017-06-25
Filing date: 2017-06-25
Publication date: 2019-01-03

Abstract

The present invention provides an e-commerce platform product coupon and promotion information processing method, the method comprising: when a code scanning terminal scans a two-dimensional coupon code on a mobile terminal, receiving the scanned two-dimensional coupon codes from the code scanning terminal, and calculating the number of two-dimensional coupon codes scanned within a preset time period; and dynamically adjusting discount amounts of products corresponding to the two-dimensional coupon codes according to the number of the scanned two-dimensional coupon codes. In the implementation of the present invention, online and offline promotions of products provided by a merchant can be performed by means of a two-dimensional coupon code, and the merchant can learn the product consumption situation according to the number of the two-dimensional coupon codes, and can dynamically adjust the discount amount of the two-dimensional code according to the cumulative amount of consumption, thus improving the effect of the two-dimensional coupon code in product promotion.

Description

Invention Name: E-commerce platform product preferential promotion information processing method

Technical field

[0001] The present invention relates to the field of electronic commerce information technology, and in particular, to a method for processing preferential information of an e-commerce platform product.

Background technique

[0002] In recent years, the rapid development of the Internet, especially the mobile Internet, has affected the economic life of the society and changed the way people work and live. People can use the Internet to work, live, shop, and entertain. Due to the huge potential and prospects of the Internet, more and more merchants are moving services or products to the Internet for sale.

[0003] In order to attract more consumers, merchants need to promote services or products, so that more users can use and purchase the services or products of the merchants. The past promotion method of the merchant is to integrate the information of the product or service of the merchant into a two-dimensional code, and promote the two-dimensional code to the consumer through an agent (for example, a newspaper, an advertising company, an internet marketing company, etc.). The consumer obtains the information of the merchant's product or service by scanning the code on the mobile phone.

[0004] However, the above promotion methods have the following drawbacks. First, the merchant cannot dynamically adjust the QR code of the offer, which reduces the promotion efficiency of the QR code of the merchant offer. Second, in the process of promoting the QR code by the merchant, it is impossible to accurately grasp the sales data of the product according to the preferential QR code. Third, in the process of promoting the QR code by the merchant, the data format has no special treatment, and it is easy to have hidden dangers of information security.

technical problem

[0005] The main purpose of the present invention is to provide a method for processing preferential information of an e-commerce platform product, which aims to solve the problem that a merchant cannot dynamically adjust a discount according to customer information when the product is promoted, and cannot guarantee information security.

Problem solution

Technical solution

[0006] In order to achieve the above object, the present invention provides an e-commerce platform product preferential promotion information processing method, which is applied to a merchant consumption platform, and the merchant consumption platform and the mobile terminal and the code scanning terminal communicate with each other through a network. The method for processing the preferential information of the e-commerce platform product includes the following steps:

[0007] generating a preferential two-dimensional code;

Receiving a request for attention sent by the mobile terminal;

Parsing the attention request to obtain communication information of the mobile terminal in the attention request;

[0010] generating and transmitting a preferential two-dimensional code to the mobile terminal according to the communication information;

[0011] calculating the number of preferential two-dimensional codes scanned in the preset inter-segment; and

[0012] dynamically adjusting the discount range of the product in the preferential two-dimensional code according to the number of the scanned two-dimensional code.

[0013] Preferably, the preferential two-dimensional code includes a name of the product, a profile of the product, a place of consumption of the product, a discount range of the product, and a usage rule, and the preferential two-dimensional code is also bound to the communication information.

[0014] Preferably, the manner of dynamically adjusting the discount range of the product in the preferential QR code according to the number of the scanned two-dimensional code is as follows:

[0015] calculating an electronic payment amount accumulated by the mobile terminal;

[0016] searching for a corresponding preset discount range according to the accumulated electronic payment amount; and

And [0017] adjusting a discount range of the product in the preferential two-dimensional code to a preset discount width corresponding to the accumulated electronic payment amount, and transmitting the adjusted preferential two-dimensional code to the mobile terminal.

Advantageous effects of the invention

Beneficial effect

[0018] The e-commerce platform product preferential promotion information processing method of the present invention can carry out product promotion to the products provided by the merchant through the preferential two-dimensional code, and the merchant can grasp the product consumption according to the quantity of the two-dimensional code of the preferential, and The discount rate of the two-dimensional code can be dynamically adjusted according to the accumulated amount of consumption, thereby improving the effect of the promotion product of the preferential two-dimensional code.

Brief description of the drawing

DRAWINGS

1 is a flow chart of a preferred embodiment of a method for processing a preferential promotion information of an e-commerce platform product according to the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

[0020] Referring to FIG. 1 , it is a preferred embodiment of the method for processing preferential information of the e-commerce platform product of the present invention. Flow chart. In this embodiment, the e-commerce platform product preferential promotion information processing method is applied to a merchant consumption platform, and the method includes the following steps:

[0021] Step S10: Generate a preferential two-dimensional code. Specifically, the offer two-dimensional code is generated by a two-dimensional code generator installed in the storage unit. The preferential two-dimensional code includes at least the name of the product (for example, TCM physiotherapy neck conditioning service), a description of the product (for example, the specific content of the TCM physiotherapy neck conditioning service), the place of consumption of the product, and the discount range of the product (for example) , 20% discount for 500 RMB), usage rules (for example, use of a single account or mobile phone number, valid before October 1st, no refund for expired, specific items in the product need to be purchased separately, etc.). It should be noted that it is also used to generate the associated QR code.

[0022] Step S11: Receive a request for attention sent by the mobile terminal. The attention request includes communication information of the mobile terminal (e.g., mobile phone number, email address, instant messaging software account, etc.). Specifically, the mobile terminal acquires the associated two-dimensional code by means of scanning code, and when the mobile terminal accesses the link address in the associated two-dimensional code, the mobile terminal integrates the communication information into the attention request. And sent to the merchant consumption platform. It should be noted that, since the communication information belongs to private information, in order to ensure information security, when the communication information is integrated into a request for attention (integrated by the instruction generator), an encryption and decryption algorithm (for example, an MD5 encryption and decryption algorithm) is adopted. RSA encryption and decryption algorithm, D ES encryption and decryption algorithm, DSA encryption and decryption algorithm, AES encryption and decryption algorithm, etc.) The communication information is first encrypted.

[0023] Step S12: Parse the attention request to obtain communication information of the mobile terminal.

[0024] Specifically, the parsed attention request is decrypted according to an encryption and decryption algorithm (eg, MD5 encryption and decryption algorithm, RSA encryption and decryption algorithm, DES encryption and decryption algorithm, DSA encryption and decryption algorithm, AES encryption and decryption algorithm, etc.)

And obtaining communication information of the mobile terminal.

[0025] Step S13: Generate and send a preferential two-dimensional code to the mobile terminal according to the communication information. Specifically, the offer QR code is sent to the mobile terminal's mobile number, and/or email address, and/or the instant messaging software account.

[0026] Step S14: Calculate the number of the preferential two-dimensional codes scanned in the preset inter-segment.

[0027] Specifically, the holder of the mobile terminal consumes the discount QR code on the mobile terminal, and the merchant staff passes the scan code terminal located in the business premises of the merchant. Place The preferential QR code is scanned, and discounts are offered according to the usage rules in the QR code. For example, the electronic payment is 560 yuan, and the use rule in the two-dimensional code is 20% discount for more than 500 yuan, then the consumer passes the electronic The method of payment (or other payment methods, such as cash payment) only costs 448 yuan. The preferential two-dimensional code scanned by the scanning code terminal will be used as the preferential two-dimensional code that has been used.

[0028] The sales data of the product includes, but is not limited to, the amount of consumption of the product, the phone number corresponding to the purchase of the product, and/or the email address, and/or the instant messaging software account. Since the preferential two-dimensional code is also bound to the communication information, when the preferential two-dimensional code is used, the merchant consumption platform may know the communication information, so as to understand the use of the preferential two-dimensional code. Happening.

[0029] Step S15: dynamically adjust the discount range of the product in the preferential two-dimensional code according to the number of the scanned two-dimensional code.

[0030] The sales data of the product includes, but is not limited to, the amount of consumption of the product, the phone number corresponding to the purchase of the product, and/or the email address, and/or the instant messaging software account.

[0031] Since the preferential two-dimensional code is also bound to the communication information, when the preferential two-dimensional code is used, the merchant consumption platform may know the communication information, so as to understand the preferential two-dimensional The code corresponds to the sales data of the product, for example, the quantity of the product consumed, the mobile phone number corresponding to the purchase of the product, and/or the email address, and/or the instant messaging software account.

[0032] The method for dynamically adjusting the discount range of the product in the preferential QR code according to the number of the scanned two-dimensional code is as follows:

[0033] calculating an electronic payment amount accumulated by the mobile terminal;

[0034] The corresponding preset discount range is searched according to the accumulated electronic payment amount. For example, when the electronic payment amount accumulated by the mobile terminal exceeds 10,000 yuan, the corresponding preset discount range is 30%. ; and

[0035] adjusting the discount range of the product in the preferential QR code to the preset discount margin corresponding to the accumulated electronic payment amount, for example, adjusting the discount range of the product to 30%, and adjusting the adjusted two-dimensional code Send to the mobile terminal.

Industrial applicability

[0036] The e-commerce platform product preferential promotion information processing method of the present invention can carry out product promotion to the products provided by the merchant through the preferential two-dimensional code, and the merchant can grasp the product consumption situation according to the quantity of the two-dimensional code of the preferential, and The ability to dynamically adjust the discount range of the QR code based on the accumulated amount of consumption, thus improving the excellent Hui two-dimensional code to promote the effect of the product.

Claims

[Claim 1] An e-commerce platform product preferential promotion information processing method, which is applied to a merchant consumption platform, wherein the merchant consumption platform and the mobile terminal and the scan code terminal are connected to each other through a network, wherein the e-commerce platform The product promotion information processing method comprises the following steps: generating a preferential QR code;

Receiving a request for attention sent by the mobile terminal;

And parsing the attention request to obtain communication information of the mobile terminal in the attention request; generating and transmitting a preferential two-dimensional code to the mobile terminal according to the communication information; and calculating a quantity of the preferential two-dimensional code scanned in the preset time period; And dynamically adjusting the discount range of the product in the preferential QR code according to the number of the scanned two-dimensional code.

[Claim 2] The e-commerce platform product preferential promotion information processing method according to claim 1, wherein the preferential two-dimensional code includes a product name, a product profile, a product consumption location, and a product discount rate. And a usage rule, the preferential two-dimensional code is also bound to the communication information.

[Claim 3] The e-commerce platform product preferential promotion information processing method according to claim 1, wherein the content of the discounted two-dimensional code is dynamically adjusted according to the number of the scanned two-dimensional code The way is as follows:

Calculating an accumulated electronic payment amount of the mobile terminal;

Find the corresponding preset discount range based on the accumulated electronic payment amount; and

The discount range of the product in the preferential QR code is adjusted to the preset discount range corresponding to the accumulated electronic payment amount, and the adjusted preferential QR code is transmitted to the mobile terminal.