WO2019000137A1

WO2019000137A1 - Method for adjusting offer of e-commerce platform and processing alliance promotion information

Info

Publication number: WO2019000137A1
Application number: PCT/CN2017/089917
Authority: WO
Inventors: 李楚斌
Original assignee: 深圳市秀趣品牌文化传播有限公司
Priority date: 2017-06-25
Filing date: 2017-06-25
Publication date: 2019-01-03

Abstract

Provided in the present invention is a method for adjusting an offer of an e-commerce platform and processing promotion information of an alliance, the method comprising the following steps: receiving an affiliation request for a product from each merchant terminal; parsing the affiliation request of the each merchant terminal so as to obtain communication information of the each merchant terminal and product information provided thereby; generating an alliance two-dimensional bar code according to the communication information of the each merchant terminal and the product information provided thereby, and sending the alliance two-dimensional bar code to the each merchant terminal; when the mobile terminal completes an electronic payment in any merchant terminal in a digital alliance by means of the alliance two-dimensional bar code, receiving the alliance two-dimensional bar code and the amount of the electronic payment from the merchant terminal that completes the electronic payment; and calculating a dividend amount of the associated merchant terminal in the electronic payment and sending the dividend amount to the associated merchant terminal. By implementing the present invention, a plurality of merchant terminals may form a digital alliance, merchant terminals in the digital alliance may carry out promotion among each other, and offer information may be adjusted in time according to promotion conditions.

Description

Title of Invention: E-commerce platform preferential adjustment and alliance promotion information processing method

[0001] The present invention relates to the field of electronic commerce information technology, and in particular, to an e-commerce platform preferential adjustment and an alliance promotion information processing method.

Background technique

[0002] In recent years, the rapid development of the Internet, especially the mobile Internet, has affected the economic life of the society and changed the way people work and live. People can use the Internet to work, live, shop, and entertain. Due to the huge potential and prospects of the Internet, more and more merchants are transferring services or goods to the Internet for sale.

[0003] In order to attract more customers, merchants need to promote services or goods, so that more users use and purchase the services or goods of the merchants. The past promotion method of the merchant is to integrate the information of the merchant's goods or services into a two-dimensional code, and promote the two-dimensional code to the customer through the agent (for example, a newspaper, an advertising company, an internet marketing company, etc.) Get the information of the merchant's goods or services by scanning the code on the mobile phone.

[0004] However, the above promotion methods have the following drawbacks. First, in the promotion process of each merchant, they are independent, which is not conducive to resource integration and optimization. Second, the peer-to-peer promotion between merchants and consumers, because of the relatively narrow coverage of peer-to-peer, reduces the promotion efficiency of merchant application services. Third, in the process of promoting the two-dimensional code of the alliance, the data format has no special treatment, and it is easy to have hidden dangers of information security.

technical problem

[0005] The main purpose of the present invention is to provide an e-commerce platform preferential adjustment and an alliance promotion information processing method, which aims to solve the problem that the point-to-point promotion efficiency of the merchant in using the two-dimensional code for product promotion is not high and the information security cannot be guaranteed.

Problem solution

Technical solution

[0006] In order to achieve the above object, the present invention provides an e-commerce platform preferential adjustment and an alliance promotion information processing method, which is applied to a merchant alliance platform, where the merchant alliance platform and the merchant terminal are connected through a network. The merchant terminal and the mobile terminal are connected through a network, and the method includes the following steps:

[0007] receiving an affiliate request of an item sent by each merchant terminal;

[0008] parsing an affiliation request of each merchant terminal to obtain communication information of each merchant terminal and the provided product in interest;

[0009] generating and transmitting a union two-dimensional code to each merchant terminal according to the communication information of each merchant terminal and the provided commodity information, so that all merchant terminals form a digital alliance, when the mobile terminal scans any merchant terminal in the alliance When the two-dimensional code is fed, the mobile terminal acquires the alliance two-dimensional code of the merchant terminal;

[0010] when the mobile terminal completes the electronic payment by using the alliance two-dimensional code in any merchant terminal in the digitization alliance, receiving the amount of the alliance two-dimensional code and the electronic payment from the merchant terminal that completes the electronic payment;

[0011] determining, according to the received alliance two-dimensional confirmation, the merchant terminal associated with the electronic payment, calculating a dividend amount of the merchant terminal associated with the electronic payment, and transmitting the dividend amount to the associated merchant terminal;

[0012] calculating the number of the affiliate two-dimensional code and the total amount of the electronic payment received by the merchant terminal from the mobile terminal within the preset time interval;

[0013] adjusting the commodity information provided by each merchant terminal in the affiliate QR code according to the number of the alliance two-dimensional code and the total amount of the electronic payment received by the merchant terminal from the mobile terminal within a preset time period.

[0014] Preferably, before the sending the request to the merchant alliance platform, converting the joining request into a specific format, wherein the joining request is converted into a specific format is as follows:

[0015] converting the affiliate request into a binary code, where the binary code includes two numbers;

[0016] in the binary code, assigning a position to each number;

[0017] determining a position of a number to be converted according to a conversion rule of two types of digital conversion; and

[0018] Depending on the position of the number to be converted, the number to be converted is converted in the binary code in such a manner that the two numbers are mutually converted.

[0019] Preferably, the obtaining the communication information of the merchant terminal in the affiliation request is obtained by parsing the binary code of the specific format, wherein the method for parsing the binary code of the specific format is as follows:

[0020] acquiring, according to the conversion information, a location of the acquired converted digit, the conversion information by the merchant Generating and transmitting to the merchant alliance platform when the terminal performs a specific format conversion on the affiliate request; and

[0021] Depending on the position of the converted number, the converted number is restored to the original number in the binary code of the particular format.

[0022] Preferably, the name of the product information product, the introduction of the product, the discount range of the product, the consumption location of the product, the quantity of the product, the price of the product, and the usage rule.

[0023] Preferably, the manner of calculating the dividend amount of the merchant terminal associated with the pen electronic payment is as follows: [0024] calculating, by the mobile terminal, the use of the affiliate QR code associated with the associated merchant terminal Quantity; [0025] finding a corresponding dividend ratio according to the number of accumulated alliance QR codes;

[0026] Calculating the dividend amount of the associated merchant terminal according to the corresponding dividend ratio found and the amount of the electronic payment.

Advantageous effects of the invention

Beneficial effect

[0027] The e-commerce platform preferential adjustment and the alliance promotion information processing method of the present invention can form a digital alliance of a plurality of merchant terminals, and can be consumed by the alliance two-dimensional code in any one of the merchant terminals, and the merchant terminal in the digital alliance Promoting cooperation with each other, forming a multi-level promotion model between each merchant terminal and the consumer, and improving the efficiency of promoting the products provided by the merchant. Further, different merchants can promote each other to form a multi-level promotion mode, thereby reducing the cost of merchant promotion. In addition, in the promotion process of the alliance QR code, the data in the alliance QR code is formatted in a specific format. Conversion improves the information security of the Alliance QR code.

Brief description of the drawing

DRAWINGS

1 is a flow chart of a preferred embodiment of the e-commerce platform preferential adjustment and alliance promotion information processing method of the present invention.

BEST MODE FOR CARRYING OUT THE INVENTION

[0029] Referring to FIG. 1 , it is a preferred embodiment of the e-commerce platform preferential adjustment and the alliance promotion information processing method of the present invention. Flow chart of the example. In this embodiment, the e-commerce platform preferential adjustment and the alliance promotion information processing method are applied to a merchant alliance platform, and the method includes the following steps:

[0030] Step S11: Receive an affiliate request for the related product sent by each merchant terminal. The affiliate request includes communication information of the merchant terminal (e.g., mobile phone number, email address, instant messaging software account, etc.) and product information. The product information includes, but is not limited to, the name of the product, the introduction of the product, the discount range of the product, the place of consumption of the product, the quantity of the product, the price of the product, and the rules of use. Specifically, the merchant terminal acquires the associated two-dimensional code by means of scanning code, and when the merchant terminal accesses the link address in the associated two-dimensional code, the merchant terminal integrates communication information and product information. Go to the affiliate request and send it to the merchant alliance platform. It should be noted that, since the communication information belongs to private information, in order to ensure information security, when the communication information is integrated into the franchise request (integrated by the command generator), the encryption and decryption algorithm (for example, the MD5 encryption and decryption algorithm) is adopted. , R SA encryption and decryption algorithm, DES encryption and decryption algorithm, DSA encryption and decryption algorithm, AES encryption and decryption algorithm, etc.) encrypt the communication information. The affiliate request can also be converted to a particular format and transmitted to the merchant affiliate platform in a particular format.

[0031] The manner in which the affiliate request is converted into a specific format is as follows:

[0032] Converting the affiliate request into a binary code, the binary code including two numbers "0" and 'Τ'. For example, the join request is converted to binary code 1001100111000000010111011.

[0033] In the binary code, one position is assigned to each number. In the present embodiment, the positions in the binary code are assigned in numerical order. The first number "1" is the first position, the second number"

0" is the second position, the third number 'Ό' is the third position, and so on.

[0034] A location is randomly selected by a random function in the merchant alliance platform. For example, in the binary code shown

, randomly select the seventeenth position by a random function.

[0035] determining the selected location and the location after the selected location is a location of a number that needs to be converted.

Specifically, the selected seventeenth position and the subsequent position are the positions of the numbers to be converted, and the underlined numbers are the numbers to be converted.

[0036] Depending on the position of the number to be converted, the number to be converted is converted in the binary code in such a manner that the two numbers are mutually converted. For example, with the binary code 100110011100000

For example, 0010111011 converts an underlined number to obtain a binary code of a specific format. 001100111000000101000100. It should be noted that the underlined numbers are only convenient for text description and drawing. In fact, the numbers of the binary code of a specific format are not underlined.

[0037] It can be seen from the binary code of the specific format that the converted affiliate request conceals the real information, improves the information transmission security between the mobile terminal and the merchant alliance platform, thereby improving the promotion alliance two-dimensional code. Security.

[0038] Furthermore, in the process of converting the affiliate request into a specific format, the conversion information is also recorded, and the conversion information is sent together to the merchant alliance platform. The conversion information includes information such as the position of the converted number.

[0039] Step S12: Parse the affiliation request of each merchant terminal to obtain communication information of each merchant terminal and the provided commodity information.

[0040] Specifically, if the affiliation request is a binary code of a specific format, the binary code of the specific format is first parsed, and then according to an encryption and decryption algorithm (for example, an MD5 encryption and decryption algorithm, an RSA encryption and decryption algorithm, and a DES plus The decryption algorithm, the DSA encryption and decryption algorithm, the AES encryption and decryption algorithm, etc. decrypt the parsed affiliate request to obtain the communication information of the merchant terminal.

[0041] The way to parse a binary code of a specific format is as follows:

Obtaining, according to the conversion information, a location of the acquired converted digit, where the conversion information is generated by the merchant terminal when performing a specific format conversion on the affiliate request, and sent to the merchant alliance platform;

[0043] Depending on the location of the converted number, the converted number is restored to the original number in the binary code of the particular format. For example, the binary code 1001100111000000101000100 of a particular format is converted to 1001100111000000010111011.

[0044] Step S13: generating and transmitting a federation two-dimensional code to each merchant terminal according to the communication information of each merchant terminal and the provided commodity information, so that all merchant terminals form a digital alliance, and when the mobile terminal scans any of the alliances The alliance two-dimensional code of the merchant terminal, the mobile terminal acquires the alliance two-dimensional code of the merchant terminal.

[0045] Specifically, the alliance QR code is generated by a two-dimensional code generator installed on the merchant alliance platform

. In addition, the affiliate QR code is sent to the mobile phone number, and/or email address of the merchant terminal, and/or the instant messaging software account. The mobile terminal acquires the alliance two-dimensional code of the merchant terminal by scanning the alliance two-dimensional code of any merchant terminal. It should be noted that when generating a pass including each merchant terminal When the two-dimensional code of the information is fed, the merchant terminals connected to the merchant alliance platform form a digital alliance. In addition, the mobile terminal acquires the alliance two-dimensional code from the merchant terminal, and the merchant terminal adds an acquisition label to the alliance two-dimensional code (may be represented by a piece of text including a name of the merchant terminal, for example , "Union code obtained from the XXX merchant terminal"), the acquisition tag indicates from which merchant terminal the affiliate QR code is obtained.

[0046] Step S14: When the mobile terminal completes the electronic payment by using the alliance two-dimensional code in any merchant terminal in the digitization alliance, receiving the amount of the alliance two-dimensional code and the electronic payment from the merchant terminal that completes the electronic payment .

[0047] Step S15: Confirming the merchant terminal associated with the pen electronic payment according to the received alliance two-dimensional.

[0048] Step S16: Calculate the dividend amount of the merchant terminal associated with the electronic payment, and send the dividend amount to the associated merchant terminal.

[0049] In this embodiment, the associated merchant terminal refers to the merchant terminal that the mobile terminal acquires the affiliate QR code.

[0050] The manner of calculating the dividend amount of the merchant terminal associated with the electronic payment in the pen is as follows:

[0051] calculating, by the mobile terminal, cumulative use of the number of the affiliate QR codes associated with the associated merchant terminal;

[0052] searching for a corresponding dividend ratio according to the number of accumulated union two-dimensional codes, for example, when the number of the accumulated alliance two-dimensional codes exceeds one thousand, the corresponding dividend ratio is 3<3⁄4, when the accumulated The number of alliance QR codes exceeds 10,000 吋, and the corresponding dividend ratio is 593⁄4.

[0053] calculating the dividend amount of the associated merchant terminal according to the corresponding dividend ratio found and the amount of the electronic payment. For example, if the corresponding dividend payout ratio is 5%, and the electronic payment amount is 600 yuan, the associated merchant terminal's dividend amount is 600*5<3⁄4=30 yuan.

[0054] Furthermore, the associated merchant terminal is notified. In this embodiment, the associated merchant terminal is notified by mail, text message or a combination of both.

[0055] In other embodiments the method further comprises the steps of:

[0056] Step S17: Calculate the number of the affiliate two-dimensional code and the total amount of the electronic payment received by the merchant terminal from the mobile terminal within a preset time period (for example, one month).

[0057] Step S18: adjusting the number of the alliance two-dimensional code received from the mobile terminal and the total amount of the electronic payment according to each merchant terminal within the preset interval (for example, one month), and adjusting the alliance two-dimensional code Every business Product information provided by the terminal.

[0058] Specifically, when the number of the affiliate two-dimensional codes received by the merchant terminal from the mobile terminal exceeds a first preset number (for example, 100 sheets) within one month, and the merchant terminal receives from the mobile terminal When the total amount of the electronic payment exceeds the first preset amount (for example, 100,000 RMB), it indicates that the business of the merchant terminal is honoured, and the investment needs to be expanded. At this time, the merchant terminal is added to the alliance QR code. The provided product information (for example, adding one or more item information to the affiliate QR code, thereby increasing the business of the merchant terminal).

[0059] when the number of the affiliate two-dimensional code received by the merchant terminal from the mobile terminal within one month is lower than the second preset number (for example, 30 sheets) and the electronic payment received by the merchant terminal from the mobile terminal The total amount is less than the second preset amount (for example, 30,000 yuan), indicating that the business of the merchant terminal is generally required, and the investment needs to be reduced. Thereafter, the adjustment module 115 reduces the merchant in the alliance two-dimensional code. The item information provided by the terminal (for example, reducing one or more item information in the affiliate QR code, thereby reducing or reducing the business of the merchant terminal).

[0060] when the number of the alliance two-dimensional codes received by the merchant terminal from the mobile terminal within one month is lower than the first preset number and higher than the second preset number (for example, 30 sheets), and further, the merchant terminal The total amount of the electronic payment received from the mobile terminal is lower than the first preset amount (for example, 100,000 yuan) and exceeds the second preset amount (for example, 30,000 yuan) 吋, not in the alliance QR code The product information of the merchant terminal is adjusted to maintain the status quo.

[0061] By adjusting the product information provided by each merchant terminal in the alliance QR code, the digital alliance can increase or decrease the investment and dynamically adjust the resources according to each merchant terminal.

Industrial applicability

[0062] The e-commerce platform preferential adjustment and the alliance promotion information processing method of the present invention can form a digital alliance of a plurality of merchant terminals, and can be consumed by the alliance two-dimensional code in any one of the merchant terminals, and the merchant terminal in the digital alliance Promoting cooperation with each other, forming a multi-level promotion model between each merchant terminal and the consumer, and improving the efficiency of promoting the products provided by the merchant. Further, different merchants can promote each other to form a multi-level promotion mode, thereby reducing the cost of merchant promotion. In addition, in the promotion process of the alliance QR code, the data in the alliance QR code is formatted in a specific format. Conversion improves the information security of the Alliance QR code.

Claims

[Claim 1] An e-commerce platform preferential adjustment and alliance promotion information processing method is applied to a merchant alliance platform, wherein the merchant alliance platform is connected with a merchant terminal through a network, and the merchant terminal and the mobile terminal pass The network connection, the method includes the following steps: receiving an affiliate request of the commodity sent by each merchant terminal; parsing the affiliate request of each merchant terminal to obtain the communication information of each merchant terminal and the provided commodity information;

Generating and transmitting the affiliate QR code to each merchant terminal according to the communication information of each merchant terminal and the provided commodity information, so that all the merchant terminals form a digital alliance, and the mobile terminal scans the alliance two-dimensional by any merchant terminal in the alliance. When the code is coded, the mobile terminal acquires the alliance two-dimensional code of the merchant terminal;

Receiving, by the mobile terminal, the amount of the affiliate QR code and the electronic payment from the merchant terminal that completes the electronic payment when the mobile terminal completes the electronic payment by using the affiliate QR code in any merchant terminal in the digitization alliance;

And determining, according to the received alliance two-dimensional confirmation, the merchant terminal associated with the electronic payment, calculating a dividend amount of the merchant terminal associated with the electronic payment, and transmitting the dividend amount to the associated merchant terminal;

Calculating the number of the affiliate QR codes received by the merchant terminal from the mobile terminal and the total amount of the electronic payment within a preset time period; and

The commodity information provided by each merchant terminal in the affiliate QR code is adjusted according to the number of the affiliate QR codes received by the merchant terminal from the mobile terminal and the total amount of the electronic payment within a preset time period.

[Claim 2] The e-commerce platform preferential adjustment and alliance promotion information processing method according to claim 1, wherein the joining request is converted into a specific format before being sent to the merchant alliance platform. The manner in which the affiliation request is converted into a specific format is as follows:

Converting the affiliate request into a binary code, the binary code including two numbers; in the binary code, assigning a position to each digit; Determining a position of a number to be converted according to a conversion rule of two types of digital conversion; and determining, according to the position of the number to be converted, the number to be converted in the binary code according to the mutual conversion of the two numbers Make the conversion.

[Claim 3] The e-commerce platform preferential adjustment and the alliance promotion information processing method according to claim 2, wherein the obtaining the communication information of the merchant terminal in the joining request is after parsing the binary code of the specific format Obtaining, wherein the parsing of the binary code of the specific format is as follows:

The converted number is restored to the original number in the binary code of the particular format based on the location of the converted number.

[Claim 4] The e-commerce platform preferential adjustment and alliance promotion information processing method according to claim 1, wherein the name of the product information product, the introduction of the product, and the discount range of the product

, the place where the goods are consumed, the quantity of the goods, the price of the goods, and the rules of use.

[Claim 5] The e-commerce platform preferential adjustment and the alliance promotion information processing method according to claim 1, wherein the calculating the dividend amount of the merchant terminal associated with the electronic payment is as follows:

Calculating, by the mobile terminal, cumulative use of the number of affiliate QR codes associated with the associated merchant terminal;

Find the corresponding dividend ratio based on the accumulated number of union QR codes; and

The dividend amount of the associated merchant terminal is calculated according to the corresponding dividend ratio found and the amount of the electronic payment.