WO2018224288A1 - Artefact formant cadeau - Google Patents

Artefact formant cadeau Download PDF

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Publication number
WO2018224288A1
WO2018224288A1 PCT/EP2018/063067 EP2018063067W WO2018224288A1 WO 2018224288 A1 WO2018224288 A1 WO 2018224288A1 EP 2018063067 W EP2018063067 W EP 2018063067W WO 2018224288 A1 WO2018224288 A1 WO 2018224288A1
Authority
WO
WIPO (PCT)
Prior art keywords
effect
sheet
light source
gift
light
Prior art date
Application number
PCT/EP2018/063067
Other languages
English (en)
Inventor
Franciscus August Aaron Driessen
Carlos Manuel Wissmann
Original Assignee
Triggered Emotions Patents B.V.
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Triggered Emotions Patents B.V. filed Critical Triggered Emotions Patents B.V.
Priority to EP18726435.3A priority Critical patent/EP3645298B1/fr
Priority to AU2018281802A priority patent/AU2018281802A1/en
Publication of WO2018224288A1 publication Critical patent/WO2018224288A1/fr

Links

Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F1/00—Cardboard or like show-cards of foldable or flexible material
    • G09F1/02—Single substantially flat cards
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F19/00—Advertising or display means not otherwise provided for
    • G09F19/12—Advertising or display means not otherwise provided for using special optical effects

Definitions

  • the present invention relates to gift artifacts with added electronic effect means.
  • the invention relates to paper communication means such as gift artifacts, stationery, agendas, paper books and packaging materials that are provided with effect means that create visual effects.
  • Communication means such as greeting cards, stationery, agendas, paper books, mugs and packaging materials (hereinafter referred to as "gift artifacts") may be provided with effect means that create light effects which are activated by a manipulation of the user (such as a receiver of the gift artifact).
  • the purpose of these effect means is to evoke a response by the user.
  • a response may comprise attracting attention of the user to a message or graphic art on e.g. a greeting card, or evoke an emotional response, such as surprise by the user after the activation of the card.
  • These effect means are activated when manipulated by a user i.e. a mechanical activation, such as opening the card or pressing an activation button.
  • These effect means usually comprise Light Emitting Diodes (LEDs) which produce light in various colors and brightness.
  • LEDs Light Emitting Diodes
  • effect means in gift artifacts usually run on battery power, in combination with a configuration wherein the user has to manipulate the gift artifact to activate the effect means.
  • Examples of greeting cards which are provided with surprising light and/or sound effects may be found in patent literature such as described below.
  • USA patent 4,363,081 by Wilbur discloses mechanical activation by a slide switch which is formed by a pair of conductive foil areas on the printed circuit board and a conductive shorting member is attached to the tab. As the card is opened, the tab translates behind the display panel and the shorting member wipes across the pair of foil areas, to complete the circuit between the battery and lamps, to turn on the LED's.
  • USA patent 8,739,438 B1 discloses a greeting card with LED lights placed behind various die cut shapes which make up the paper scene such that when the lights are illuminated, the paper scene is back-lit.
  • the lights may be programmed with various lighting effects, such as for example blinking (repetitive on/off); twinkling (two or more lights with fast alternating blink); and slow glow (starts as dim light that progressively gets brighter). Different timing patterns may also be used with the various lighting effects. Each light may have the same or different lighting effects.
  • the lights may be turned on or illuminated in a particular sequence or may all be turned on or illuminated at once.
  • the light emitting components can be precisely synchronized with the sound being played back.
  • Translucent components in the medium are rendered visible or invisible by this light in order to enhance or support the effect of the sound.
  • the medium includes an integral electronic circuit for playing back sound and operating light emitting components, e.g. LED's.
  • Dutch patent NL1039975 by applicant is summarized as a greeting card with a graphical presentation, a light source and an electronic circuit arranged for switching the light source on/off, wherein a one-way mirror covers the graphical presentation.
  • a disadvantage of the current art solutions is that the LED behind a displayed image or a window is clearly visible for a user and identifiable as an LED. This devaluate the experience of surprise and wonder and/or fails to provide the impression of a realistic light effect.
  • a gift artifact capable of generating a visual effect
  • the gift artifact comprising a front sheet and a back sheet, together forming a relatively flat housing, the front sheets displaying images and/or information
  • the housing further comprises a control means arranged for controlling the effect means, an activation means arranged for activating the control means and a power means for supplying electrical power to the various means
  • the front sheet comprises a translucent effect sheet arranged for covering the housing at least partially, the effect sheet having a front side which is arranged for being visible by a user of the artifact and a back side which is hidden for the user, whereby the effect sheet comprises an effect structure which, when lit from behind by the light source, causes a distorted light effect on the front side.
  • a gift artifact capable of generating a visual effect comprising a front sheet and a back sheet, together forming a relatively flat housing, the front sheets displaying images and/or information; whereby the housing further comprises:
  • control means arranged for controlling the effect means
  • the front sheet comprises a translucent effect sheet arranged for covering the housing at least partially, the effect sheet having a front side which is arranged for being visible by a user of the artifact and a back side which is hidden for the user, whereby the effect sheet comprises an effect structure which, when lit from behind by the light source, causes a distorted light effect on the front side.
  • the concentrated light source comprises a LED with a lens arranged for directing light in a viewing angle with a range between 15-90 degrees.
  • FIGURE 1 shows an example of a gift artifact according to the present invention.
  • the given example comprises a greeting card in a first position.
  • FIGURE 2 shows an example of a gift artifact according to the present invention.
  • FIGURE 3 Shows an example of an effect sheet according to the present invention, when lit from behind. DETAILED DESCRIPTION
  • FIGURE 1 shows an example of a gift artifact 100 according to the present invention.
  • the given example comprises a greeting card in a first position, wherein a back sheet 101 , which may comprise a paper sheet, is positioned relatively close to a front sheet 105, which may comprise a paper sheet as well.
  • a light source 102 is placed at the front of back sheet 101.
  • the light source comprises an LED 102 which is arranged for directing a relatively concentrated beam of light towards the back of front sheet 105.
  • the width of the beam of LED 102 is schematically depicted by dotted line 103a and the area that is most intensively lighted is depicted by dotted line 104a.
  • Front sheet 105 has a die cut 106, which in the depicted example is star shaped.
  • a piece of translucent sheet 107 is placed, for example by gluing sheet 107 to the back of front sheet 107 in such a way that it at least partially overlaps die cut 106.
  • sheet 107 is referred to as "effect sheet”.
  • Effect sheet 107 is comprised of a sheet material which is provided with a structure that shatters or distorts light. When sheet 105 is lit by LED 102 from the back, a surprising effect may be witnessed at the front side of sheet 105. Depending on the structure (of which examples are given above) of effect sheet 107, different effects may be realized. In the given example of figure 1 , LED 102 is positioned relatively close to effect sheet 107, which leads to a relatively small concentrated area that is lit. The effect may be that the part of effect sheet 107 which creates the most effect is concentrated within and around area 108a. The figure shows area 108a in a grey star shape. In practice, the effects are too rich in color and shapes for the drawing to show. In general, the sparkling effect may me very exciting for a user to see, whereas the solution is relatively easy and cost-effective to manufacture.
  • FIGURE 2 shows an example of a gift artifact 100 according to the present invention.
  • the given example comprises a greeting card in a second position, wherein back sheet 101 is placed further apart from front sheet 105, and thus further apart from effect sheet 107, further than in the example of figure 1.
  • the effect is that the beam of light spreads out more (as depicted by dotted line 103b) and therefor the area 104b that is lit, is relatively bigger than area 104a in figure 1. This in turn results in a larger area being affected by the distorted light, which may cause an even greater exciting effect for the user.
  • the distance may vary from close to zero when the card's front 105 sheet is folded towards back sheet 101.
  • Card 100 may be activated by folding front sheet 105 away from back sheet 101 , therefor actuating a control (not shown) and LED 102, until the preferred distance between front sheet 105 and back sheet 101 is reached.
  • effects such as lines of lights, simulating laser effects, or a rainbow with many colors spread out.
  • the choice of structure and its effect may be in accordance with the choice of pictures on front sheet 105.
  • a sparkling effect may be preferred when star shapes are covering front sheet 105, whereas a diffusive effect may be preferred for a simulation of a candle flame.
  • the LED may be controlled in a flickering and/or fading manner.
  • disco laser, or strobe effects may be achieved by a combination of one or more flickering LEDs and a structure of radial ribs along a picture of a disco ball.
  • Effect sheet 107 may also comprise more than one types of structure, in order to create multiple effects.
  • FIGURE 3 shows an example of effect sheet 107 when lit from behind by a LED which directs its light through a lens and therefore focusing the light on effect sheet 107.
  • the LED would preferably be positioned at a distance between 0,5mm and 1 ,5 mm.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Accounting & Taxation (AREA)
  • Marketing (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Credit Cards Or The Like (AREA)

Abstract

La présente invention concerne un artefact formant cadeau (100) capable de générer un effet visuel, l'artefact formant cadeau (100) comprenant une feuille avant (105) et une feuille arrière (101), formant ensemble un logement relativement plat, les feuilles avant (105) affichant des images et/ou des informations, le logement comprenant en outre une source de lumière (102), des moyens de commande conçus pour commander les moyens d'effet, un moyen d'activation conçu pour activer les moyens de commande et un moyen d'alimentation pour fournir de l'énergie électrique aux divers moyens, la feuille avant (105) comprenant une feuille à effet translucide (107) conçue pour recouvrir au moins partiellement le logement, la feuille à effet (107) ayant un côté avant qui est agencé pour être visible par un utilisateur de l'artefact (100) et un côté arrière qui est caché pour l'utilisateur, la feuille à effet (107) comprenant une structure à effet qui, lorsqu'elle est éclairée par l'arrière par la source de lumière, crée un effet de lumière déformé sur le côté avant.
PCT/EP2018/063067 2017-06-06 2018-05-18 Artefact formant cadeau WO2018224288A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
EP18726435.3A EP3645298B1 (fr) 2017-06-06 2018-05-18 Carte de voeux
AU2018281802A AU2018281802A1 (en) 2017-06-06 2018-05-18 Gift artifact

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
NL1042416A NL1042416B1 (en) 2017-06-06 2017-06-06 Sparkling image gift artifact
NL1042416 2017-06-06

Publications (1)

Publication Number Publication Date
WO2018224288A1 true WO2018224288A1 (fr) 2018-12-13

Family

ID=62222665

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/EP2018/063067 WO2018224288A1 (fr) 2017-06-06 2018-05-18 Artefact formant cadeau

Country Status (4)

Country Link
EP (1) EP3645298B1 (fr)
AU (1) AU2018281802A1 (fr)
NL (1) NL1042416B1 (fr)
WO (1) WO2018224288A1 (fr)

Citations (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3662381A (en) * 1970-06-08 1972-05-09 Eric Steffens Lighting devices
US4363081A (en) 1980-07-02 1982-12-07 Wilbur Robert W Illuminated greeting cards
US4497126A (en) * 1984-04-06 1985-02-05 Rodrigue Dejean Greeting card with illuminated message and design
US4975809A (en) * 1984-03-28 1990-12-04 Tradebest International Corporation Autonomous visual-attraction enhancement utilizing edge-illuminated panel
NL1029897C1 (nl) 2005-09-07 2007-03-08 Fun Ind B V Papieren communicatie medium voorzien van licht- en geluidseffecten.
US20080174660A1 (en) * 2007-01-19 2008-07-24 Arjuna Noor Light frequency based system and method for creating moving images
US20110258892A1 (en) * 2010-04-21 2011-10-27 Anastasia Taylor Three dimensional illuminated greeting cards
WO2012093935A1 (fr) 2011-01-06 2012-07-12 Triggered Emotions B.V. Dispositif et procédé pour attirer l'attention dans des artéfacts-cadeaux, articles de papeterie, livres ou matériel d'emballage
US20140003034A1 (en) * 2012-06-29 2014-01-02 Hallmark Cards, Incorporated Light animated objects
US8739438B1 (en) 2013-05-24 2014-06-03 American Greetings Corporation Wine bottle greeting card
NL1039975C2 (en) 2012-12-27 2014-06-30 Triggered Emotions Patents B V Device and production method for attracting attention in gift artifacts, stationery, books and packaging material.

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US2722762A (en) * 1950-09-08 1955-11-08 George S Krajian Means for conveying visual indications in transparent materials
US9533804B2 (en) * 2015-01-20 2017-01-03 American Greetings Corporation Gift box with special effects

Patent Citations (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US3662381A (en) * 1970-06-08 1972-05-09 Eric Steffens Lighting devices
US4363081A (en) 1980-07-02 1982-12-07 Wilbur Robert W Illuminated greeting cards
US4975809A (en) * 1984-03-28 1990-12-04 Tradebest International Corporation Autonomous visual-attraction enhancement utilizing edge-illuminated panel
US4497126A (en) * 1984-04-06 1985-02-05 Rodrigue Dejean Greeting card with illuminated message and design
NL1029897C1 (nl) 2005-09-07 2007-03-08 Fun Ind B V Papieren communicatie medium voorzien van licht- en geluidseffecten.
US20080174660A1 (en) * 2007-01-19 2008-07-24 Arjuna Noor Light frequency based system and method for creating moving images
US20110258892A1 (en) * 2010-04-21 2011-10-27 Anastasia Taylor Three dimensional illuminated greeting cards
WO2012093935A1 (fr) 2011-01-06 2012-07-12 Triggered Emotions B.V. Dispositif et procédé pour attirer l'attention dans des artéfacts-cadeaux, articles de papeterie, livres ou matériel d'emballage
US20140003034A1 (en) * 2012-06-29 2014-01-02 Hallmark Cards, Incorporated Light animated objects
NL1039975C2 (en) 2012-12-27 2014-06-30 Triggered Emotions Patents B V Device and production method for attracting attention in gift artifacts, stationery, books and packaging material.
US8739438B1 (en) 2013-05-24 2014-06-03 American Greetings Corporation Wine bottle greeting card

Also Published As

Publication number Publication date
NL1042416B1 (en) 2018-12-13
AU2018281802A1 (en) 2020-01-16
EP3645298A1 (fr) 2020-05-06
EP3645298B1 (fr) 2023-12-13

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