WO2018124553A1

WO2018124553A1 - Method and system for replacing word in streaming content

Info

Publication number: WO2018124553A1
Application number: PCT/KR2017/014669
Authority: WO
Inventors: 이준영
Original assignee: 리마 주식회사
Priority date: 2016-12-30
Filing date: 2017-12-13
Publication date: 2018-07-05
Also published as: KR101897470B1; KR20180089583A

Abstract

Provided is a method for replacing a word in streaming content. According to an aspect of the present invention, a content providing server, providing streaming content, can receive transmission of a particular episode or a particular range of web fiction, webtoons or the like in real time and enable use of same. The content providing server comprises: an advertisement information receiving unit for receiving first advertisement information from an advertisement providing server; a database for storing tree-structured category information comprising at least a first level, a second level and a third level with respect to subjects to be advertised, on the basis of the first advertisement information that has been received; and an advertisement processing unit for replacing a particular word in streaming content with second advertisement information and transmitting same to an external terminal.

Description

Method and system for word substitution in streaming content

The present invention relates to a method for replacing words in streaming content, and more particularly, to a content providing server for providing streaming content including an advertisement.

With the development of mobile terminal technology, an online content business that provides streaming content such as web-toons, e-books, and web novels dedicated to mobile terminals in real time is growing significantly. One feature of such streaming content is not to download and use the entire quantity to a user's mobile terminal as in a conventional e-book, but to call it page by page from a server and display it on the mobile terminal.

Meanwhile, in the online content business, advertising is one of the major revenue sources. Advertisements on online content are most often displayed at the end of a given round of streaming content. However, due to the limited size of the terminal, the space for inserting an advertisement is limited, and the content of the streaming content is not related to the advertisement at all, so that the user has a heterogeneous feeling or does not have much interest in the advertisement. Therefore, in line with the development of the mobile content business, an efficient advertisement insertion method is required.

An object of the present invention is to provide a method of word substitution in streaming content.

Problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems not mentioned will be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention for solving the above problems, a content providing server that provides streaming content that can receive and use a web novel or a webtoon in real time for a specific time or a specific range, the first advertisement from an advertisement providing server. An advertisement information receiving unit for receiving information, and a database storing category information of a tree structure including at least a first level, a second level, and a third level with respect to advertisement objects based on the received first advertisement information; And an advertisement processor for replacing a specific word in streaming content with second advertisement information and transmitting the same to the external terminal, wherein the advertisement processor includes category information to which the specific word in the streaming content belongs based on category information stored in the database. Extracts a predetermined condition from the extracted category information The sufficient advertisement target is determined, and the specific word is replaced with second advertisement information corresponding to the determined advertisement target.

According to the present invention, an advertisement related to streaming content can be provided without disturbing the immersion of a user who views the content.

In addition, according to the present invention, as the appropriate brand name is described on the content, the user can feel the content more realistically, the advertiser can provide more effective advertisements, and the authors and operators can You can earn additional revenue.

Effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned will be clearly understood by those skilled in the art from the following description.

1 is a block diagram of a system for providing an advertisement through streaming content according to an embodiment of the present invention.

2 is a block diagram illustrating an example of a content providing server according to an exemplary embodiment of the present invention.

3 is a diagram illustrating an example of a database built in a content providing server according to an exemplary embodiment of the present invention.

4 is a view for explaining an example of a word substitution method in streaming content according to an embodiment of the present invention.

5 is a diagram illustrating another example of a method of replacing words in streaming content according to an embodiment of the present invention.

6 is a view for explaining another example of a method for replacing words in streaming content according to an embodiment of the present invention.

FIG. 7 is a diagram illustrating an example of a method of combining attribute information for common names belonging to a first level and / or a second level.

Other specific details of the invention are included in the detailed description and drawings.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but can be embodied in various different forms, and the present embodiments only make the disclosure of the present invention complete, and those of ordinary skill in the art to which the present invention belongs. It is provided to fully inform the skilled worker of the scope of the invention, which is defined only by the scope of the claims.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. In this specification, the singular also includes the plural unless specifically stated otherwise in the phrase. As used herein, "comprises" and / or "comprising" does not exclude the presence or addition of one or more other components in addition to the mentioned components. Like reference numerals refer to like elements throughout, and "and / or" includes each and all combinations of one or more of the mentioned components. Although "first", "second", etc. are used to describe various components, these components are of course not limited by these terms. These terms are only used to distinguish one component from another. Therefore, of course, the first component mentioned below may be a second component within the technical spirit of the present invention.

Unless otherwise defined, all terms used in the present specification (including technical and scientific terms) may be used in a sense that can be commonly understood by those skilled in the art. In addition, terms that are defined in a commonly used dictionary are not ideally or excessively interpreted unless they are specifically defined clearly.

Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a block diagram of a system for providing an advertisement through streaming content according to an embodiment of the present invention, Figure 2 is a block diagram showing an example of a content providing server according to an embodiment of the present invention.

Referring to FIG. 1, a system for providing an advertisement through streaming content includes a terminal 140 that receives streaming content including an advertisement from a content providing server 120, an advertisement providing server 130, and a content providing server 120. ). 1 further illustrates a terminal 110 corresponding to the author of the streaming content.

Unlike the existing content that is used after the entire content is downloaded to the terminal 140 or a personal computer, the streaming content is received and displayed in real time from the content providing server 120 by a specific turn or a specific range. Therefore, when there is a predetermined change in the streaming content, the terminal 140 may reflect the change in real time or at the time of synchronization.

Authors can create streaming content, and access (or transmit) streaming content by accessing the content providing server 120 through the terminal 140. The content providing server 120 stores the uploaded streaming content.

The advertisement providing server 130 stores advertisement information corresponding to a specific brand. Advertising information corresponding to a particular brand may be stored in the database 135. According to an embodiment, the advertisement providing server 130 may be operated by a specific brand or may exist for each brand. Alternatively, according to an embodiment, the advertisement providing server 130 may correspond to various brands, and advertisement information may be stored for each brand in the database 135.

The advertisement information stored in the database 135 may include at least one of an advertisement word, an advertisement image, an advertisement sentence, and advertisement link information corresponding to a specific brand.

The advertisement providing server 130 may provide advertisement information to the content providing server 120. For convenience of description, the advertisement information provided from the advertisement providing server 130 to the content providing server 120 will be referred to as first advertisement information.

Referring to FIG. 2, the content providing server 120 may include an advertisement information receiving unit 122 that receives first advertisement information from the advertisement providing server 130, and an upper and lower position on advertisement targets based on the received first advertisement information. And a database 124 for storing category information having a tree structure of levels, and an advertisement processor 126 for inserting advertisements into streaming content based on the first advertisement information and category information.

An advertisement contract may be concluded between the operator of the content providing server 120 and the operator of the advertisement providing server 130.

Specifically, when the operator of the content providing server 120 and the operator of the advertisement providing server 130 corresponding to a specific brand appear in the streaming content, a specific word related to the specific brand appears in the specific content. The advertisement contract may be entered to provide streaming content by substituting corresponding second advertisement information. In this case, the operator of the content providing server 120 and the operator of the advertisement providing server 130 may be subject to the consent of the author. The operator of the content providing server 120 and / or the operator of the advertisement providing server 130 may pay a part of an advertisement fee or an import fee to the author of the corresponding streaming content.

For example, the operator of the advertisement providing server 130 may conclude an advertisement contract with the operator of the content providing server 120 only for the specific streaming content that ranks higher in the number of views.

As another example, the operator of the content providing server 120 and the operator of the advertisement providing server 130 may specify a specific turn and a specific range of a specific streaming content, set a predetermined advertising contract, or set a predetermined brand of advertisement information. The number of impressions can be set to enter into an advertising contract.

As another example, the content providing server 120 may auction the operator of the various advertisement providing servers 130 with respect to a specific word in the streaming content, such as an advertisement cost, an exposure number of the advertisement information, an exposure time of the advertisement information, and the like. You can also set conditions and assign advertising opportunities.

The database 124 of the content providing server 120 stores category information of a tree structure including at least a first level, a second level, and a third level based on the first advertisement information. Specifically, the third level corresponds to a product or service to be advertised, and the second level includes a common name that collectively refers to the same kind of product or service among the third level of advertisement targets, and the first level corresponds to the first level. It may contain common names that correspond to higher levels of concept.

Referring to FIG. 3, the content providing server 120 stores category information (eg, a drink, a main dish, a side dish, etc.) of a first level in the database 126. For example, the category information of the first level may be determined by referring to the advertisement industry classification.

In addition, the content providing server 120 may determine category information corresponding to the second level, which is a lower concept of the first level. For example, the content providing server 120 may determine category information such as coffee, green tea, juice, bottled water, and health drink, which are category information corresponding to a lower level of the beverage.

In addition, the content providing server 120 based on the first advertisement information, the products or services to be advertised for each category information corresponding to the second level according to the advertisement contract with the operator of the advertisement providing server 130. Can be assigned to the third level. For example, the content providing server 120 may build the database 120 such that T.O.P belongs to a lower level of the second level corresponding to coffee.

Each level of the database 120 may have a tree structure arranged in the upper and lower concepts.

Referring back to FIGS. 1 and 2, the advertisement processor 126 extracts category information to which a specific word in the streaming content belongs, based on the category information stored in the database 124. The specific word may be set in advance to be replaced with advertisement information among the contents of the streaming content with the agreement of the advertisement providing server 130 and / or the creator of the streaming content.

Specifically, the advertisement processing unit 126, based on the category information stored in the database 124, category information ('coffee') of the second level corresponding to a specific word (eg, 'coffee') in the streaming content. ) Can be extracted.

The advertisement processor 126 may determine an advertisement target that satisfies a preset condition from the extracted category information. In detail, the advertisement processing unit 126 may include advertisement objects belonging to a third level which is a lower level of the extracted second level category information 'coffee' (eg, 'TOP', 'maximum coffee', ' Among the cantata ', the advertisement target (eg,' TOP ') that satisfies the predetermined condition may be determined.

Here, the preset condition is a condition corresponding to an advertisement contract between an operator of the content providing server 120 and an operator of the advertisement providing server 130, a condition corresponding to a user's preference of streaming content, and a higher advertisement cost expenditure. It may include at least one of the cases.

For example, the condition corresponding to the advertisement contract between the operator of the content providing server 120 and the operator of the advertisement providing server 130 means that the corresponding turn of the streaming content is performed by the operator of the content providing server 120 and the advertisement providing server ( 130 belongs to the time agreed to insert the advertisement between the operator, or the streaming time of the streaming content belongs to the advertising contract period concluded between the operator of the content providing server 120 and the operator of the advertisement providing server 130, etc. It may mean.

In addition, the user's preference of the streaming content, the usage history information of the streaming content (for example, the usage history of the streaming content related to coffee), the user's log information (login of the website or application linked with the streaming providing server 120) Information), cookie information, cache information, and search information of a web browser.

When the advertisement target is determined, the advertisement processor 126 may replace a specific word in the streaming content with second advertisement information corresponding to the determined advertisement target. Here, the second advertisement information may include at least one of an advertisement word, an advertisement image, and an advertisement sentence corresponding to a specific brand.

The advertisement processor 126 may transmit the streaming content in which the specific word is replaced with the second advertisement information, to the terminal 140. When the signal for selecting the second advertisement information is transmitted by the user through the terminal 140, the advertisement processor 126 may provide advertisement content corresponding to the second advertisement information, or provide a link to an advertisement related website. In addition, a visual effect may be given to the second advertisement information.

On the other hand, the advertisement processing unit 126, among the advertising targets belonging to the third level which is a lower level of the extracted second level (for example, 'juice'), there is no advertising target that satisfies the preset condition or is a lower level. If there is no third level itself, a particular advertisement target (for example, 'green tea' is selected from among the advertisement targets belonging to the third level which is a lower level than the extracted second level (for example, 'green tea'). The specific word may be substituted with the second advertisement information corresponding to ′).

In this case, the database 124 may store similarity information between the plurality of second levels. For example, the database 124 may store similarity information between the plurality of second levels based on the presence or absence of a drink, caffeine, a component type, a content, a user preference, and the like. Also, similarity information between a plurality of second levels may be stored based on a frequency in which specific words are mentioned together in a similar situation in another content. The advertisement processor 126 may select a second level having the highest similarity with the extracted second level based on the stored similarity information. For example, the advertisement processor 126 may select a second level corresponding to green tea that is close to natural ingredients without caffeine, similar to juice.

Meanwhile, when the specific word in the streaming content does not match the common name belonging to the second level, the advertisement processor 126 may perform a representative naming process for matching the specific word with the common name belonging to the second level or the first level. Next, the advertisement target that satisfies the predetermined condition may be determined from among the advertisement targets belonging to the third level corresponding to the common name determined through the representative naming process.

Here, the database 124 may store attribute information about the common name belonging to the second level and the common name belonging to the first level. The representative naming process may include determining a common name matching the specific word based on stem information of the specific word and the stored attribute information. In determining the common name that matches a particular word, user preferences may be considered.

For example, the attribute information may be learned and stored through a machine learning method based on a story, a word, phrase, sentence, and clause of a specific range of streaming content, and may be classified and stored by an administrator. Can be.

Referring to FIG. 4A, an original of streaming content (eg, a webtoon) is displayed on a display unit of the terminal 140. Here, the original of the streaming content is a state in which a specific word of the streaming content is not replaced with the second advertisement information, and may mean a state in which an advertisement is not inserted into the body of the streaming content according to an embodiment of the present invention. Suppose that the original content of the streaming content includes a specific word 'coffee'.

Referring to FIG. 4B, the advertisement processing unit 126 may select a specific word (coffee) in the streaming content based on the first advertisement information and the category information stored in the database 124, and display the second advertisement information ( 'TOP') can be transmitted to the terminal 140. For example, the ad processing unit 126 may normally advertise a 'TOP' advertisement to a user who frequently searches for coffee or enjoys coffee-related streaming content, according to an advertising contract with a manufacturer or advertiser of coffee. Can be inserted. Also, for example, the advertisement processor 126 may insert an advertisement of the corresponding product in streaming content provided to a user corresponding to the generation, gender, location information, etc. of the main target audience of the corresponding product.

Referring to FIG. 5A, an original of streaming content (eg, a webtoon) is displayed on a display unit of the terminal 140. In this example, the advertisement target that satisfies the predetermined condition among the advertisement targets belonging to the third level which is a lower level of the extracted second level (for example, 'juice') in view of the category information stored in the database 124. If there is no or there is no lower level third level itself.

Referring to FIG. 5B, the advertisement processor 126 may have a similarity degree to the extracted second level 'juice' based on similarity information for each category information belonging to the second level stored in the database 124. The largest second level ('green tea') may be selected, and a specific word may be changed into an advertisement target ('Solo tea') that satisfies a predetermined condition among the advertisement targets of the third level, the lower level of the selected second level. have.

Referring to FIG. 6A, an original of streaming content (eg, a webtoon) is displayed on a display unit of the terminal 140. This example is a case where a particular word ('to drink') in the streaming content does not match a common name belonging to the second level.

The advertisement processing unit 126 performs a representative naming process of determining a common name matching the specific word based on the stem information ('drinking') of the specific word ('drinking') and the attribute information stored in the database 124. Can be done. For example, the attribute information of 'beverage', which is category information corresponding to the first level, may include drink, liquid, cool, cool, drowsiness, arousal, and the like. In performing the representative naming process, the advertisement processor 126 may consider user preference information indicating that the user is interested in coffee and frequently searches for coffee of a certain brand.

Referring to FIG. 6B, the advertisement processing unit 126 determines a drink and / or coffee, which is a common name that matches a specific word ('drink'), and an advertisement object ('corresponding to the determined common name). TOP ') can be used to replace certain words.

Referring to FIG. 7, attribute information for a common name belonging to a first level and / or a second level may be similar, based on a story of a specific range of streaming content, words, phrases, sentences, and clauses used in a specific range. What words and expressions are used in a situation can be learned and stored through machine learning methods, and classified and stored by an administrator.

According to the embodiments of the present invention described above, an advertisement related to streaming content can be provided without disturbing the immersion of a user who views the content.

The steps of a method or algorithm described in connection with an embodiment of the present invention may be implemented directly in hardware, in a software module executed by hardware, or by a combination thereof. Software modules may include random access memory (RAM), read only memory (ROM), erasable programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory, hard disk, removable disk, CD-ROM, or It may reside in any form of computer readable recording medium well known in the art.

In the above, embodiments of the present invention have been described with reference to the accompanying drawings, but those skilled in the art to which the present invention pertains may realize the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

Claims

In the content providing server that provides streaming content that can be used to receive a web novel or webtoon, etc. in real time by a specific turn or a specific range, the content providing server,

An advertisement information receiver configured to receive first advertisement information from an advertisement providing server;

A database for storing category information of a tree structure including at least a first level, a second level, and a third level with respect to advertisement objects based on the received first advertisement information; And

And an advertisement processor for replacing the specific word in the streaming content with the second advertisement information and transmitting the same to the external terminal.

The ad processing unit,

Extracting category information to which a specific word in the streaming content belongs, based on category information stored in the database,

Determining an advertisement target that satisfies a predetermined condition from the extracted category information,

And replace the specific word with second advertisement information corresponding to the determined advertisement target.
The method of claim 1,

The third level corresponds to a product or service to be advertised, and the second level includes a common name that collectively refers to a product or service of the same kind among the third level of advertisement targets. And a common name corresponding to the higher level concept of the second level.
The method of claim 1, wherein the advertisement processing unit,

Extracting category information of a second level corresponding to a specific word in the streaming content based on the category information stored in the database,

And determining an advertisement target that satisfies the predetermined condition from among advertisement targets belonging to a third level which is a lower level of the extracted second level.
The method of claim 1,

The preset condition includes one of a condition corresponding to an advertisement contract between an operator of the content providing server and an operator of the advertisement providing server and a condition corresponding to a user's preference of the streaming content.
The method of claim 4, wherein

The user's preference is determined based on at least one of usage history information of streaming content, user's log information, cookie information, cache information, web browser search information, user's generation, user's gender, and user's location information. , Content serving server.
The method of claim 3, wherein the advertisement processing unit,

A third level that is a lower level of the second level different from the extracted second level when there are no advertisement objects that satisfy the predetermined condition among the advertisement objects belonging to the third level that is the lower level of the extracted second level And replacing the specific word with second advertisement information corresponding to the specific advertisement target among the advertisement targets belonging to.
The method of claim 6,

The database stores similarity information between a plurality of second levels,

If there is no advertisement target that satisfies the preset condition among the advertisement targets belonging to the third level which is a lower level of the extracted second level, the advertisement processing unit based on the stored similarity information, the extracted second level And a second level having the greatest similarity with the content providing server.
The method of claim 2, wherein the advertisement processing unit,

If the specific word does not match a common name belonging to the second level, performing a representative naming process for matching the specific word with the common name belonging to the second level or the first level,

And determining an advertisement target that satisfies the preset condition from among advertisement targets belonging to a third level corresponding to the matched common name through the representative naming process.
The method of claim 8,

The database stores attribute information for a common name belonging to the second level and a common name belonging to the first level,

The representative naming process may determine a common name matching the specific word based on stem information of the specific word and attribute information of the stored common name.
The method of claim 9,

And the attribute information is learned through a machine learning method based on stories within a specific range of the streaming content and words, phrases, sentences, and clauses used in the specific range.