WO2018124553A1 - Procédé et système de remplacement de mot dans un contenu diffusé en continu - Google Patents

Procédé et système de remplacement de mot dans un contenu diffusé en continu Download PDF

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Publication number
WO2018124553A1
WO2018124553A1 PCT/KR2017/014669 KR2017014669W WO2018124553A1 WO 2018124553 A1 WO2018124553 A1 WO 2018124553A1 KR 2017014669 W KR2017014669 W KR 2017014669W WO 2018124553 A1 WO2018124553 A1 WO 2018124553A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
level
information
providing server
streaming content
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PCT/KR2017/014669
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English (en)
Korean (ko)
Inventor
이준영
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리마 주식회사
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Publication of WO2018124553A1 publication Critical patent/WO2018124553A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N20/00—Machine learning
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06N—COMPUTING ARRANGEMENTS BASED ON SPECIFIC COMPUTATIONAL MODELS
    • G06N99/00—Subject matter not provided for in other groups of this subclass
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to a method for replacing words in streaming content, and more particularly, to a content providing server for providing streaming content including an advertisement.
  • streaming content such as web-toons, e-books, and web novels dedicated to mobile terminals in real time
  • One feature of such streaming content is not to download and use the entire quantity to a user's mobile terminal as in a conventional e-book, but to call it page by page from a server and display it on the mobile terminal.
  • Advertisements on online content are most often displayed at the end of a given round of streaming content.
  • the space for inserting an advertisement is limited, and the content of the streaming content is not related to the advertisement at all, so that the user has a heterogeneous feeling or does not have much interest in the advertisement. Therefore, in line with the development of the mobile content business, an efficient advertisement insertion method is required.
  • An object of the present invention is to provide a method of word substitution in streaming content.
  • a content providing server that provides streaming content that can receive and use a web novel or a webtoon in real time for a specific time or a specific range, the first advertisement from an advertisement providing server.
  • An advertisement information receiving unit for receiving information, and a database storing category information of a tree structure including at least a first level, a second level, and a third level with respect to advertisement objects based on the received first advertisement information;
  • an advertisement processor for replacing a specific word in streaming content with second advertisement information and transmitting the same to the external terminal, wherein the advertisement processor includes category information to which the specific word in the streaming content belongs based on category information stored in the database. Extracts a predetermined condition from the extracted category information The sufficient advertisement target is determined, and the specific word is replaced with second advertisement information corresponding to the determined advertisement target.
  • an advertisement related to streaming content can be provided without disturbing the immersion of a user who views the content.
  • the user can feel the content more realistically, the advertiser can provide more effective advertisements, and the authors and operators can You can earn additional revenue.
  • FIG. 1 is a block diagram of a system for providing an advertisement through streaming content according to an embodiment of the present invention.
  • FIG. 2 is a block diagram illustrating an example of a content providing server according to an exemplary embodiment of the present invention.
  • FIG. 3 is a diagram illustrating an example of a database built in a content providing server according to an exemplary embodiment of the present invention.
  • FIG. 4 is a view for explaining an example of a word substitution method in streaming content according to an embodiment of the present invention.
  • FIG. 5 is a diagram illustrating another example of a method of replacing words in streaming content according to an embodiment of the present invention.
  • FIG. 6 is a view for explaining another example of a method for replacing words in streaming content according to an embodiment of the present invention.
  • FIG. 7 is a diagram illustrating an example of a method of combining attribute information for common names belonging to a first level and / or a second level.
  • a content providing server that provides streaming content that can receive and use a web novel or a webtoon in real time for a specific time or a specific range, the first advertisement from an advertisement providing server.
  • An advertisement information receiving unit for receiving information, and a database storing category information of a tree structure including at least a first level, a second level, and a third level with respect to advertisement objects based on the received first advertisement information;
  • an advertisement processor for replacing a specific word in streaming content with second advertisement information and transmitting the same to the external terminal, wherein the advertisement processor includes category information to which the specific word in the streaming content belongs based on category information stored in the database. Extracts a predetermined condition from the extracted category information The sufficient advertisement target is determined, and the specific word is replaced with second advertisement information corresponding to the determined advertisement target.
  • FIG. 1 is a block diagram of a system for providing an advertisement through streaming content according to an embodiment of the present invention
  • Figure 2 is a block diagram showing an example of a content providing server according to an embodiment of the present invention.
  • a system for providing an advertisement through streaming content includes a terminal 140 that receives streaming content including an advertisement from a content providing server 120, an advertisement providing server 130, and a content providing server 120. ). 1 further illustrates a terminal 110 corresponding to the author of the streaming content.
  • the streaming content is received and displayed in real time from the content providing server 120 by a specific turn or a specific range. Therefore, when there is a predetermined change in the streaming content, the terminal 140 may reflect the change in real time or at the time of synchronization.
  • Authors can create streaming content, and access (or transmit) streaming content by accessing the content providing server 120 through the terminal 140.
  • the content providing server 120 stores the uploaded streaming content.
  • the advertisement providing server 130 stores advertisement information corresponding to a specific brand. Advertising information corresponding to a particular brand may be stored in the database 135. According to an embodiment, the advertisement providing server 130 may be operated by a specific brand or may exist for each brand. Alternatively, according to an embodiment, the advertisement providing server 130 may correspond to various brands, and advertisement information may be stored for each brand in the database 135.
  • the advertisement information stored in the database 135 may include at least one of an advertisement word, an advertisement image, an advertisement sentence, and advertisement link information corresponding to a specific brand.
  • the advertisement providing server 130 may provide advertisement information to the content providing server 120.
  • the advertisement information provided from the advertisement providing server 130 to the content providing server 120 will be referred to as first advertisement information.
  • the content providing server 120 may include an advertisement information receiving unit 122 that receives first advertisement information from the advertisement providing server 130, and an upper and lower position on advertisement targets based on the received first advertisement information. And a database 124 for storing category information having a tree structure of levels, and an advertisement processor 126 for inserting advertisements into streaming content based on the first advertisement information and category information.
  • An advertisement contract may be concluded between the operator of the content providing server 120 and the operator of the advertisement providing server 130.
  • the operator of the content providing server 120 and the operator of the advertisement providing server 130 corresponding to a specific brand appear in the streaming content
  • a specific word related to the specific brand appears in the specific content.
  • the advertisement contract may be entered to provide streaming content by substituting corresponding second advertisement information.
  • the operator of the content providing server 120 and the operator of the advertisement providing server 130 may be subject to the consent of the author.
  • the operator of the content providing server 120 and / or the operator of the advertisement providing server 130 may pay a part of an advertisement fee or an import fee to the author of the corresponding streaming content.
  • the operator of the advertisement providing server 130 may conclude an advertisement contract with the operator of the content providing server 120 only for the specific streaming content that ranks higher in the number of views.
  • the operator of the content providing server 120 and the operator of the advertisement providing server 130 may specify a specific turn and a specific range of a specific streaming content, set a predetermined advertising contract, or set a predetermined brand of advertisement information.
  • the number of impressions can be set to enter into an advertising contract.
  • the content providing server 120 may auction the operator of the various advertisement providing servers 130 with respect to a specific word in the streaming content, such as an advertisement cost, an exposure number of the advertisement information, an exposure time of the advertisement information, and the like. You can also set conditions and assign advertising opportunities.
  • the database 124 of the content providing server 120 stores category information of a tree structure including at least a first level, a second level, and a third level based on the first advertisement information.
  • the third level corresponds to a product or service to be advertised
  • the second level includes a common name that collectively refers to the same kind of product or service among the third level of advertisement targets
  • the first level corresponds to the first level. It may contain common names that correspond to higher levels of concept.
  • FIG. 3 is a diagram illustrating an example of a database built in a content providing server according to an exemplary embodiment of the present invention.
  • the content providing server 120 stores category information (eg, a drink, a main dish, a side dish, etc.) of a first level in the database 126.
  • category information of the first level may be determined by referring to the advertisement industry classification.
  • the content providing server 120 may determine category information corresponding to the second level, which is a lower concept of the first level.
  • the content providing server 120 may determine category information such as coffee, green tea, juice, bottled water, and health drink, which are category information corresponding to a lower level of the beverage.
  • the content providing server 120 based on the first advertisement information, the products or services to be advertised for each category information corresponding to the second level according to the advertisement contract with the operator of the advertisement providing server 130. Can be assigned to the third level.
  • the content providing server 120 may build the database 120 such that T.O.P belongs to a lower level of the second level corresponding to coffee.
  • Each level of the database 120 may have a tree structure arranged in the upper and lower concepts.
  • the advertisement processor 126 extracts category information to which a specific word in the streaming content belongs, based on the category information stored in the database 124.
  • the specific word may be set in advance to be replaced with advertisement information among the contents of the streaming content with the agreement of the advertisement providing server 130 and / or the creator of the streaming content.
  • the advertisement processing unit 126 based on the category information stored in the database 124, category information ('coffee') of the second level corresponding to a specific word (eg, 'coffee') in the streaming content. ) Can be extracted.
  • the advertisement processor 126 may determine an advertisement target that satisfies a preset condition from the extracted category information.
  • the advertisement processing unit 126 may include advertisement objects belonging to a third level which is a lower level of the extracted second level category information 'coffee' (eg, 'TOP', 'maximum coffee', ' Among the cantata ', the advertisement target (eg,' TOP ') that satisfies the predetermined condition may be determined.
  • the preset condition is a condition corresponding to an advertisement contract between an operator of the content providing server 120 and an operator of the advertisement providing server 130, a condition corresponding to a user's preference of streaming content, and a higher advertisement cost expenditure. It may include at least one of the cases.
  • condition corresponding to the advertisement contract between the operator of the content providing server 120 and the operator of the advertisement providing server 130 means that the corresponding turn of the streaming content is performed by the operator of the content providing server 120 and the advertisement providing server ( 130 belongs to the time agreed to insert the advertisement between the operator, or the streaming time of the streaming content belongs to the advertising contract period concluded between the operator of the content providing server 120 and the operator of the advertisement providing server 130, etc. It may mean.
  • the user's preference of the streaming content for example, the usage history of the streaming content related to coffee
  • the user's log information login of the website or application linked with the streaming providing server 120
  • cookie information for example, the cookie information, cache information, and search information of a web browser.
  • the advertisement processor 126 may replace a specific word in the streaming content with second advertisement information corresponding to the determined advertisement target.
  • the second advertisement information may include at least one of an advertisement word, an advertisement image, and an advertisement sentence corresponding to a specific brand.
  • the advertisement processor 126 may transmit the streaming content in which the specific word is replaced with the second advertisement information, to the terminal 140.
  • the advertisement processor 126 may provide advertisement content corresponding to the second advertisement information, or provide a link to an advertisement related website. In addition, a visual effect may be given to the second advertisement information.
  • the advertisement processing unit 126 among the advertising targets belonging to the third level which is a lower level of the extracted second level (for example, 'juice'), there is no advertising target that satisfies the preset condition or is a lower level. If there is no third level itself, a particular advertisement target (for example, 'green tea' is selected from among the advertisement targets belonging to the third level which is a lower level than the extracted second level (for example, 'green tea'). The specific word may be substituted with the second advertisement information corresponding to ′).
  • the database 124 may store similarity information between the plurality of second levels.
  • the database 124 may store similarity information between the plurality of second levels based on the presence or absence of a drink, caffeine, a component type, a content, a user preference, and the like.
  • similarity information between a plurality of second levels may be stored based on a frequency in which specific words are mentioned together in a similar situation in another content.
  • the advertisement processor 126 may select a second level having the highest similarity with the extracted second level based on the stored similarity information. For example, the advertisement processor 126 may select a second level corresponding to green tea that is close to natural ingredients without caffeine, similar to juice.
  • the advertisement processor 126 may perform a representative naming process for matching the specific word with the common name belonging to the second level or the first level.
  • the advertisement target that satisfies the predetermined condition may be determined from among the advertisement targets belonging to the third level corresponding to the common name determined through the representative naming process.
  • the database 124 may store attribute information about the common name belonging to the second level and the common name belonging to the first level.
  • the representative naming process may include determining a common name matching the specific word based on stem information of the specific word and the stored attribute information. In determining the common name that matches a particular word, user preferences may be considered.
  • the attribute information may be learned and stored through a machine learning method based on a story, a word, phrase, sentence, and clause of a specific range of streaming content, and may be classified and stored by an administrator. Can be.
  • FIG. 4 is a view for explaining an example of a word substitution method in streaming content according to an embodiment of the present invention.
  • an original of streaming content (eg, a webtoon) is displayed on a display unit of the terminal 140.
  • the original of the streaming content is a state in which a specific word of the streaming content is not replaced with the second advertisement information, and may mean a state in which an advertisement is not inserted into the body of the streaming content according to an embodiment of the present invention.
  • the original content of the streaming content includes a specific word 'coffee'.
  • the advertisement processing unit 126 may select a specific word (coffee) in the streaming content based on the first advertisement information and the category information stored in the database 124, and display the second advertisement information ( 'TOP') can be transmitted to the terminal 140.
  • the ad processing unit 126 may normally advertise a 'TOP' advertisement to a user who frequently searches for coffee or enjoys coffee-related streaming content, according to an advertising contract with a manufacturer or advertiser of coffee. Can be inserted.
  • the advertisement processor 126 may insert an advertisement of the corresponding product in streaming content provided to a user corresponding to the generation, gender, location information, etc. of the main target audience of the corresponding product.
  • FIG. 5 is a diagram illustrating another example of a method of replacing words in streaming content according to an embodiment of the present invention.
  • an original of streaming content (eg, a webtoon) is displayed on a display unit of the terminal 140.
  • the advertisement target that satisfies the predetermined condition among the advertisement targets belonging to the third level which is a lower level of the extracted second level (for example, 'juice') in view of the category information stored in the database 124. If there is no or there is no lower level third level itself.
  • the advertisement processor 126 may have a similarity degree to the extracted second level 'juice' based on similarity information for each category information belonging to the second level stored in the database 124.
  • the largest second level ('green tea') may be selected, and a specific word may be changed into an advertisement target ('Solo tea') that satisfies a predetermined condition among the advertisement targets of the third level, the lower level of the selected second level. have.
  • FIG. 6 is a view for explaining another example of a method for replacing words in streaming content according to an embodiment of the present invention.
  • an original of streaming content (eg, a webtoon) is displayed on a display unit of the terminal 140.
  • This example is a case where a particular word ('to drink') in the streaming content does not match a common name belonging to the second level.
  • the advertisement processing unit 126 performs a representative naming process of determining a common name matching the specific word based on the stem information ('drinking') of the specific word ('drinking') and the attribute information stored in the database 124. Can be done.
  • the attribute information of 'beverage' which is category information corresponding to the first level, may include drink, liquid, cool, cool, drowsiness, arousal, and the like.
  • the advertisement processor 126 may consider user preference information indicating that the user is interested in coffee and frequently searches for coffee of a certain brand.
  • the advertisement processing unit 126 determines a drink and / or coffee, which is a common name that matches a specific word ('drink'), and an advertisement object ('corresponding to the determined common name).
  • TOP ' can be used to replace certain words.
  • FIG. 7 is a diagram illustrating an example of a method of combining attribute information for common names belonging to a first level and / or a second level.
  • attribute information for a common name belonging to a first level and / or a second level may be similar, based on a story of a specific range of streaming content, words, phrases, sentences, and clauses used in a specific range. What words and expressions are used in a situation can be learned and stored through machine learning methods, and classified and stored by an administrator.
  • an advertisement related to streaming content can be provided without disturbing the immersion of a user who views the content.
  • RAM random access memory
  • ROM read only memory
  • EPROM erasable programmable ROM
  • EEPROM electrically erasable programmable ROM
  • flash memory hard disk, removable disk, CD-ROM, or It may reside in any form of computer readable recording medium well known in the art.

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Abstract

L'invention concerne un procédé de remplacement d'un mot dans un contenu diffusé en continu. Selon un aspect de la présente invention, un serveur de fourniture de contenu, fournissant un contenu diffusé en continu, peut recevoir en temps réel une transmission d'un épisode particulier ou d'une plage particulière de fiction Web, d'animations Web, ou analogues, et permettre son utilisation. Le serveur de fourniture de contenu comprend : une unité de réception d'informations d'annonce publicitaire servant à recevoir des premières informations d'annonce publicitaire d'un serveur de fourniture d'annonces publicitaires ; une base de données servant à mémoriser des informations de catégorie à structure arborescente comprenant au moins un premier niveau, un deuxième niveau et un troisième niveau par rapport à des sujets devant faire l'objet d'une annonce publicitaire, sur la base des premières informations d'annonce publicitaire reçues ; et une unité de traitement d'annonce publicitaire servant à remplacer un mot particulier dans un contenu diffusé en continu par des secondes informations d'annonce publicitaire et à les transmettre à un terminal externe.
PCT/KR2017/014669 2016-12-30 2017-12-13 Procédé et système de remplacement de mot dans un contenu diffusé en continu WO2018124553A1 (fr)

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KR10-2016-0183285 2016-12-30
KR1020160183285A KR101897470B1 (ko) 2016-12-30 2016-12-30 스트리밍 컨텐츠 내 단어 대체 방법 및 시스템

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US11747184B2 (en) 2019-04-19 2023-09-05 Honeywell International Inc. Thermopile-based flow sensing device

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WO2020138696A1 (fr) * 2018-12-26 2020-07-02 삼성전자 주식회사 Système d'intermédiation d'image virtuelle, dispositif d'insertion d'image virtuelle et son procédé de fonctionnement
US11747184B2 (en) 2019-04-19 2023-09-05 Honeywell International Inc. Thermopile-based flow sensing device

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