WO2018062600A1 - Appareil de fourniture de services publicitaires et procédé de fonctionnement associé - Google Patents

Appareil de fourniture de services publicitaires et procédé de fonctionnement associé Download PDF

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Publication number
WO2018062600A1
WO2018062600A1 PCT/KR2016/011606 KR2016011606W WO2018062600A1 WO 2018062600 A1 WO2018062600 A1 WO 2018062600A1 KR 2016011606 W KR2016011606 W KR 2016011606W WO 2018062600 A1 WO2018062600 A1 WO 2018062600A1
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WIPO (PCT)
Prior art keywords
content
user
advertisement
reward
quiz
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Application number
PCT/KR2016/011606
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English (en)
Korean (ko)
Inventor
김영기
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김영기
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Publication of WO2018062600A1 publication Critical patent/WO2018062600A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10—Services

Definitions

  • the present invention relates to an advertisement service providing apparatus and a method of operating the same, and more particularly, to provide a quiz type advertisement service providing apparatus and a method of operating the same, which enable more various users to participate.
  • Online advertising provides advertisements to a large number of users through a communication network, and through advertisements utilizing the advantages of the medium of the Internet, a company can meet many consumers at a low cost, and also has an advantage of immediately recognizing customer responses.
  • the conventional online advertising technique mainly shows banner advertisements for 3 to 4 seconds, thereby preventing Internet users from remembering the contents of the advertisement for a long time.
  • the reward advertising technique that reserves cash and deposits it in the account.
  • the technology is required to provide more improved advertising effects by inducing more user participation by discovering possibilities or fun. .
  • the present invention has been made to solve the above problems, and an object of the present invention is to provide a quiz-type advertising service providing apparatus and a method of operating the same that enable more diverse users to participate.
  • a method of operating an advertisement service providing apparatus includes transmitting advertisement content for an advertisement target product to a first user; Receiving quiz content and correct answer content for the advertisement target product in response to the transmission of the advertisement content from the first user; Transmitting the advertisement content and the quiz content to a second user; Receiving response content for the quiz content from the second user who has completed viewing of the advertisement content; And calculating a reward to be paid to the second user.
  • the calculating of the reward comprises: calculating the first reward to the second user if the response content corresponds to the correct content, and if the response content does not correspond to the correct content, the second user Calculates a second reward, and the second reward may be greater than the first reward.
  • the method may include determining an evaluation grade of the quiz content and the correct answer content based on the quiz content received from the second user and evaluation information on the correct answer content; And calculating a reward paid to the first user based on the evaluation grade and the frequency of transmission of the quiz content.
  • the method may further include calculating a correct answer rate of the response content, and the determining of the evaluation grade may be performed based on the correct answer rate in addition to the evaluation information.
  • the transmission frequency may be determined based on the evaluation grade.
  • the determining of the evaluation grade may be performed based on valid evaluation information for a predetermined period from the time when the evaluation information is received, or a predetermined weight may be determined according to the time when the evaluation information is received. It may be performed based on the evaluation information applied.
  • the transmitting of the advertisement content and the quiz content may be performed based on the information about the advertisement target product and the user information of the second user, and the name, standard, usage, and the like of the advertisement target product. It includes at least one of the image, the user information may include at least one of the user's age, location, gender, preference.
  • a computer-readable recording medium having a program recorded thereon for performing a method of operating an advertisement service providing apparatus is provided.
  • an advertisement service providing apparatus transmits the advertisement content for the advertisement target product to the first user, receives the quiz content and the correct answer content for the advertisement target product in response to the transmission of the advertisement content from the first user, and to the second user.
  • a communication unit which transmits the advertisement contents and the quiz contents and receives response contents from the second user who has completed viewing of the advertisement contents;
  • a controller configured to determine whether to view the advertisement content by the second user and to calculate a reward to be paid to the second user.
  • control unit calculates a first reward to the second user if the response content corresponds to the correct answer content, and if the response content does not correspond to the correct answer content, the controller receives a second reward to the second user.
  • the second reward may be greater than the first reward.
  • the controller determines an evaluation grade of the quiz content and the correct answer content based on the evaluation information.
  • the reward paid to the first user may be calculated based on the evaluation grade and the frequency of transmission of the quiz content.
  • the controller calculates a correct answer rate of the response content, and calculates the evaluation grade based on the correct answer rate in addition to the evaluation information.
  • the transmission frequency may be determined based on the evaluation grade.
  • the controller determines the evaluation grade based on the evaluation information valid for a predetermined period from the time when the evaluation information is received, or a predetermined weight is applied according to the time when the evaluation information is received.
  • the evaluation grade may be determined based on the evaluation information.
  • the controller determines the second user to transmit the advertisement content based on the information about the advertisement target product and the user information of the second user, and the name and specification of the advertisement target product. And at least one of a usage and an image, and the user information may include at least one of a user's age, location, gender, and preference.
  • the present invention is to solve the above problems, regardless of the time and place based on wired and wireless communication technology, to enable the participation of various users, using a quiz game for the accurate understanding of the advertising content You can improve the effectiveness of advertising through verification and fun.
  • the present invention by rewarding the first user who provided the secondary advertising content (that is, quiz content and correct answer content) from the advertising content, by inducing user participation, to generate and distribute a variety of advertising content, Improve advertising effectiveness.
  • the secondary advertising content that is, quiz content and correct answer content
  • the second user basically pays a reward for completing the viewing of the advertisement content, and if the correct answer to the quiz is provided, additional rewards may be provided to increase the advertisement effect.
  • the first user can be further evaluated by calculating an evaluation grade of the quiz content and the correct answer content based on the evaluation information and / or the correct answer rate of the second user, and providing a reward of the first user based on the evaluation rating. Produce high quality content.
  • FIG 1 illustrates an advertisement service providing system according to an embodiment of the present invention.
  • FIG 2 illustrates an advertisement service providing apparatus according to an embodiment of the present invention.
  • FIG 3 illustrates an operation method of an advertisement service providing apparatus according to an embodiment of the present invention.
  • FIG. 4 is a flowchart illustrating a method of operating an advertisement service providing apparatus according to an embodiment of the present invention.
  • FIG. 5 illustrates a method of operating an advertisement service providing apparatus according to an embodiment of the present invention.
  • FIG 1 illustrates an advertisement service providing system according to an embodiment of the present invention.
  • the system 100 may include a first user 110, a second user 120, and an advertisement service providing apparatus 200.
  • the first user 110 to the second user 120 may use an advertisement service provided by the advertisement service providing apparatus 200, and may include, for example, an advertiser, an advertisement content provider, a viewer, and the like. According to an embodiment, the first user 110 to the third user 120 may be the same or different from each other.
  • the first user 110 may produce / provide the second advertisement content, that is, the quiz content and the correct answer content for the advertisement target product. .
  • the first user 110 may receive a reward for producing quiz content and correct answer content from the advertisement service providing apparatus 200.
  • the second user 120 may receive and watch the advertisement content and the quiz content, and in response thereto, may provide response content and / or evaluation information on the quiz.
  • the second user 120 may receive a reward for viewing the advertisement content and / or providing the response content from the advertisement service providing apparatus 200.
  • the advertisement service providing apparatus 200 may be an advertisement platform and communicate with the first user 110 to the second user 120 to provide an advertisement service.
  • the advertisement service providing apparatus 200 transmits the advertisement content received from the advertiser to the first user 110, and in response thereto, the quiz content produced by the first user 110 and the correct answer based on the advertisement content.
  • Content may be received and rewards may be provided in exchange for content creation by the first user 110.
  • the advertisement service providing apparatus 200 provides the advertisement content and the quiz content to the second user 120, and in response thereto, receives the response content about the quiz content from the second user 120, thereby viewing the advertisement content. Rewards may be provided based on completion and / or correct quiz.
  • the advertisement service providing apparatus 200 receives evaluation information on the quiz content and the correct answer content from the second user 120, determines an evaluation grade based on the evaluation information, and provides the same to the first user 110. This can be reflected in the reward calculation.
  • the advertisement service providing apparatus 200 may calculate a quiz answer rate of the second user 120 and reflect it in the evaluation grade and the reward calculation provided to the first user 110.
  • FIG 2 illustrates an advertisement service providing apparatus according to an embodiment of the present invention.
  • the apparatus 200 may include a communication unit 210, a storage unit 220, and a control unit 230.
  • the communication unit 210 is provided for direct connection with an external device (eg, the first user 110 to the third user 130, or the like), or may be a wired and / or wireless communication unit 210. Specifically, the communication unit 210 transmits data from the control unit 230, the storage unit 220, or the like by wire or wirelessly, or receives data from the outside by wire or wirelessly and transmits the data to the control unit 230 or the storage unit 220. ) Can be stored.
  • the data may include information about an advertisement target product, user information, advertisement content, quiz content, correct answer content, response content, quiz content and evaluation information about the correct answer content, evaluation rating information, correct rate information, advertisement request history information, and advertisement execution history. Information and the like.
  • the communication unit 210 may include a LAN, Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), Wireless Broadband Internet (WiBro), Radio Frequency (RF) communication, Wireless LAN, and Wi-Fi. Fidelity, NFC (Near Field Communication), Bluetooth, infrared communication can be communicated through.
  • WCDMA Wideband Code Division Multiple Access
  • LTE Long Term Evolution
  • WiBro Wireless Broadband Internet
  • RF Radio Frequency
  • Wireless LAN Wireless LAN
  • Wi-Fi Wireless Fidelity
  • NFC Near Field Communication
  • Bluetooth infrared communication
  • the storage 220 may store various information used for the advertisement service by the advertisement service providing apparatus 200.
  • the information may include information about an advertisement target product, user information, advertisement content, quiz content, correct answer content, response content, quiz content and evaluation information about the correct answer content, evaluation rating information, correct answer rate information, advertisement request history information, and advertisement execution history.
  • Information, etc., information about the product to be advertised includes the name, standard, use, image, etc. of the product to be advertised, and the user information may include the age, location, gender, preference, membership level, etc. of the user. Can be.
  • the storage unit 220 may include a hard disk drive (HDD), a read only memory (ROM), a random access memory (RAM), an electrically erasable and programmable read only memory (EEPROM), and a flash memory, as known to those skilled in the art.
  • HDD hard disk drive
  • ROM read only memory
  • RAM random access memory
  • EEPROM electrically erasable and programmable read only memory
  • flash memory as known to those skilled in the art.
  • flash memory Compact Flash (CF) card, Secure Digital (SD) card, Smart Media (SM) card, MMC (Multimedia) card, or Memory Stick It may be provided in the advertisement service providing apparatus 200, or may be provided in a separate device.
  • the controller 230 may control an overall operation of the advertisement service providing apparatus 200 and a signal flow between internal components thereof, and may perform a data processing function for processing data.
  • the controller 230 may determine content to be provided to each user 110 and 120, and transmit the content to each user 110 and 120 through the communication unit 210.
  • the advertisement content may be transmitted to the first user 110, and the quiz content and the correct answer content may be received in response to the advertisement content.
  • the advertisement content and the quiz content may be transmitted to the second user 120, and in response thereto. Content can be received.
  • the controller 230 may determine the second user who transmits the advertisement content based on the information on the advertisement target product and the user information of the second user.
  • the controller 230 may determine whether viewing of the advertisement content by the second user 120 is completed, and may determine whether the quiz answer of the response content of the second user 120 is correct or not, based on the second user 120. You can calculate the reward to pay).
  • the controller 230 may determine the quiz content and the evaluation grade of the content of the first user 110 based on the evaluation information received from the second user 120.
  • the controller 230 determines an evaluation grade based on valid evaluation information for a predetermined period from when the evaluation information is received, or evaluates based on the evaluation information to which a predetermined weight is applied according to when the evaluation information is received.
  • the grade can be determined.
  • the control unit 230 may calculate the correct answer rate of the response content of the second user 120, and reflect the correct answer rate in addition to the evaluation information to calculate the evaluation grade.
  • the controller 230 may determine the transmission frequency of the quiz content to the second user 120 based on the evaluation grade, and the first user 110 based on the evaluation rating and the frequency of quiz content. Rewards can be calculated.
  • controller 230 may pay a reward to the first user 110 and / or the second user 120, and allow the users to purchase goods and / or services using the reward.
  • the goods and / or services include, but are not limited to, goods to be advertised.
  • controller 230 The operation of the controller 230 is described in more detail with reference to FIGS. 3 to 5 below.
  • FIG 3 illustrates an operation method of an advertisement service providing apparatus according to an embodiment of the present invention.
  • the communication unit 210 may transmit the advertisement content for the advertisement target product to the first user 110.
  • the advertisement content is content promoting a predetermined product and / or service (ie, an advertisement target product), and may be, for example, text, an image, a moving image content, or the like.
  • the first user 110 may be the first user 110 selected according to a predetermined criterion among various users of the advertisement service providing apparatus. For example, the first user 110 may be selected by matching the information on the advertisement target product and the user information of the first user 110, wherein the information about the advertisement target product is the name, specification of the advertisement target product.
  • At least one of a usage and an image, and the user information may include at least one of a user's age, location, gender, preference, and membership level.
  • the membership level may be based on the service usage history of the advertisement service providing device by the first user 110, for example, the number of quiz contents and correct answer contents previously provided by the first user 110, This may be determined by an evaluation grade, a reward paid to the first user, and the like.
  • the communicator 210 may receive quiz content and correct answer content from the first user 110.
  • the quiz contents and the correct answer contents are produced by the first user 110 from the contents of the advertisement contents, and the quiz contents may be produced in various forms such as a subjective quiz, a multiple choice quiz, and a puzzle quiz about a product to be advertised.
  • the content may relate to the correct answer of the quiz in the quiz content, it may be produced in various forms according to the form of the quiz content.
  • the communicator 210 may transmit advertisement content and quiz content to the second user 120.
  • the second user 120 may be an unspecified number or may be a user selected according to a predetermined requirement.
  • the second user 120 may be selected by matching the information on the advertisement target product and the user information of the second user 120, wherein the information on the advertisement target product is the name, standard of the advertisement target product.
  • the information on the advertisement target product is the name, standard of the advertisement target product.
  • at least one of a usage and an image, and the user information may include at least one of a user's age, location, gender, and preference.
  • the communication unit 210 may receive response content from the second user 120 who has completed viewing of the advertisement content.
  • the response content may be response content to the quiz content.
  • the controller 230 may calculate a reward.
  • the reward is to be paid to the second user 120.
  • the controller 230 calculates the first reward to the second user 120, and the response content. Is not the correct answer content, it may be performed by calculating a second reward to the second user 120, the second reward may be greater than the first reward. That is, the second user 120 basically pays a reward for completing the viewing of the advertising content, but if the correct answer to the quiz can be provided, additional rewards can be provided.
  • the method 300 may include: rewarding the second user 120; And performing a purchase of goods and / or services by the second user 120 using the reward. That is, the reward calculated in operation S350 may be paid to the second user 120 to allow the second user 120 to use the reward for various purposes, and in particular, the product provided by the advertisement service providing apparatus 200. And / or purchase the service using a reward.
  • the product and / or service may correspond to an advertisement target product of the advertisement content, but is not limited thereto.
  • at least one of whether the second user completes the viewing of the advertisement content, the response to the quiz content, and the correct response of the response content may be used. In the case where one is performed, the advertisement target product may be purchased at a more discounted price.
  • the method 300 may further include the communication unit 210 receiving advertisement request history information from an advertiser.
  • the advertisement request history information may include information about advertisement contents, advertisement target product, advertisement execution period, advertisement cost, etc., and step S310 may be performed according to the above steps.
  • the method 300 may include generating, by the controller 230, advertisement execution history information according to the execution of steps S310 to S350; And transmitting, by the communication unit 210, the advertisement execution history information to the advertiser.
  • the advertisement execution history information refers to the details of the actual advertisement performance, the number of transmission of the advertisement content, the number of quiz content and the correct answer content, the correct answer rate, the first user 110 and / or paid to the second user 120 It may include information about the reward and the like.
  • the step may be performed periodically or aperiodically.
  • FIG. 4 is a flowchart illustrating a method of operating an advertisement service providing apparatus according to an embodiment of the present invention.
  • Steps S410 through S450 of the method 400 of FIG. 4 are described similarly to steps S310 through S350 of the method 300 of FIG. 3. Duplicate explanations will be omitted below.
  • the communication unit 210 may receive evaluation information about the quiz content and the correct answer content from the second user 120.
  • the evaluation information relates to the evaluation of the second user 120 for the content produced by the first user 110 and may have various forms such as a numerical value and a rating.
  • the controller 230 may determine an evaluation grade of the quiz content and the correct answer content based on the evaluation information.
  • the evaluation grade is calculated by combining evaluation information received from at least one second user 120, and step S470 is performed by the controller 230 based on all evaluation information received from the second user 120, or It may be performed based on some of the evaluation information.
  • the evaluation information may be performed based on the evaluation information valid for a predetermined period from the time point at which the evaluation information is received.
  • the evaluation information may be performed based on evaluation information to which a predetermined weight is applied according to when the evaluation information is received.
  • the controller 230 may calculate a reward.
  • the reward is to be paid to the first user 110 and may be performed based on the evaluation grade of step S470 and / or the frequency of performing the step S430 (that is, the frequency of transmitting the quiz content). In other words, the higher the rating and / or the more frequently transmitted, the higher reward may be paid to the first user 110.
  • the first user 110 may purchase goods and / or services using rewards.
  • the performance frequency of step S430 may be determined based on the evaluation grade of step S470. That is, the higher the rating level of the quiz content and the correct answer content, the more frequently the quiz content may be transmitted to the second user 120.
  • the second user 120 who has produced the quiz content and the correct answer content based on the advertisement content, as well as the first user 110, may receive a predetermined reward to further promote the user's participation.
  • the second user 120 can be made to produce higher quality content.
  • FIG. 5 illustrates a method of operating an advertisement service providing apparatus according to an embodiment of the present invention.
  • Steps S510 through S560 and S580 through S590 of the method 500 of FIG. 5 are described in the same manner as the steps S410 through S480 of the method 400 of FIG. 4. Duplicate explanations will be omitted below.
  • the controller 230 may calculate a correct answer rate of the response content.
  • the correct answer rate may be calculated by combining the response content received from the at least one second user 120 with the correct answer content.
  • step S580 when calculating the evaluation grade in step S580 may be based on the correct answer rate of step S590 in addition to the evaluation information.
  • the lower the correct answer rate the higher the rating is determined, and conversely, the higher the correct rate, the lower the rating may be determined.
  • the first user 110 may be able to prevent excessively creating quiz content and correct answer content to obtain high evaluation information from the second user 120.
  • various embodiments described herein may be implemented by hardware, middleware, microcode, software, and / or combinations thereof.
  • various embodiments may include one or more application specific semiconductors (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), programmable logic devices (PLDs), field programmable gate arrays (FPGAs). ), Processors, controllers, microcontrollers, microprocessors, other electronic units designed to perform the functions presented herein, or a combination thereof.
  • ASICs application specific semiconductors
  • DSPs digital signal processors
  • DSPDs digital signal processing devices
  • PLDs programmable logic devices
  • FPGAs field programmable gate arrays
  • Processors controllers, microcontrollers, microprocessors, other electronic units designed to perform the functions presented herein, or a combination thereof.
  • various embodiments may be embedded in or encoded on a computer-readable medium containing instructions. Instructions embedded in or encoded on a computer-readable medium may cause a programmable processor or other processor to perform a method, for example, when the instructions are executed.
  • Computer-readable media includes both computer storage media and communication media including any medium that facilitates transfer of a computer program from one place to another.
  • the storage medium may be any available medium that can be accessed by a computer.
  • such computer-readable media may include RAM, ROM, EEPROM, CD-ROM, or other optical disk storage media, magnetic disk storage media or other magnetic storage devices, or instructions for accessing the desired program code by a computer or It can include any other medium that can be used to carry or store in the form of data structures.
  • Such hardware, software, firmware, etc. may be implemented within the same device or within separate devices to support the various operations and functions described herein.
  • the components, units, modules, components, etc., described herein as "parts" may be implemented separately or separately as discrete but interoperable logic devices.
  • the depiction of different features for modules, units, etc. is intended to highlight different functional embodiments and does not necessarily mean that they must be realized by individual hardware or software components. Rather, functionality associated with one or more modules or units may be performed by separate hardware or software components or integrated into common or separate hardware or software components.

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Abstract

Selon un mode de réalisation, l'invention concerne un appareil permettant de fournir des services publicitaires ainsi qu'un procédé de fonctionnement associé. Le procédé peut consister à : transmettre un contenu de publicité concernant un produit devant être annoncé à un premier utilisateur ; recevoir, du premier utilisateur, un contenu de jeu-concours et un contenu de réponse concernant le produit devant être annoncé en réponse à la transmission du contenu de la publicité ; transmettre le contenu de la publicité et le contenu du jeu-concours à un second utilisateur ; recevoir un contenu de réponse concernant sur le contenu du jeu-concours du second utilisateur ayant terminé de regarder le contenu de la publicité ; et calculer une récompense à payer au second utilisateur.
PCT/KR2016/011606 2016-09-27 2016-10-17 Appareil de fourniture de services publicitaires et procédé de fonctionnement associé WO2018062600A1 (fr)

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KR20160123814 2016-09-27

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CN113723982A (zh) * 2020-05-26 2021-11-30 北京达佳互联信息技术有限公司 广告对用户体验影响评估方法、装置、服务器及存储介质
CN113723982B (zh) * 2020-05-26 2024-04-16 北京达佳互联信息技术有限公司 广告对用户体验影响评估方法、装置、服务器及存储介质

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