WO2018012575A1

WO2018012575A1 - Try-on efficiency improvement system

Info

Publication number: WO2018012575A1
Application number: PCT/JP2017/025502
Authority: WO
Inventors: 丈弘渡瀬; 哲功新谷
Original assignee: 株式会社リクルートホールディングス
Priority date: 2016-07-15
Filing date: 2017-07-13
Publication date: 2018-01-18
Also published as: JP6105135B1; JP2018010559A

Abstract

Provided is a trying-on efficiency improvement system capable of utilizing useful information pertaining to trying-on of products for improving trying-on efficiency, etc. A management server 100 accesses a trying-on product management table TA3, acquires occupancy time information for a fitting room 400, and thereby ascertains actual utilization time of the fitting room 400. The management server 100 ascertains estimated waiting time information in response to the occupancy time information and compares the occupancy time information with the estimated waiting time information. The management server 100 performs feedback control by adding, to the estimated waiting time, a time corresponding to a discrepancy between the occupancy time and the estimated waiting time so as to fill the discrepancy.

Description

Try-on efficiency system

The present invention relates to a fitting efficiency improvement system.

Cross-reference of related applications

This application is based on Japanese Patent Application No. 2016-140229 filed on July 15, 2016, the description of which is incorporated herein.

A fitting room is provided at a store that sells items such as clothes, shoes, and hats. The customer brings the desired clothes into the fitting room, and actually tries it on to confirm whether the size, comfort, or suits herself, and considers purchase.
For example, Patent Document 1 discloses a system having a fitting room in which a CCD camera and a display are installed indoors. A try-on image captured by the CCD camera is displayed on the display. Each customer can check on the display a try-on from an angle that cannot be seen in the mirror, and consider purchasing the product.

JP 2005-189918 A

By using the above system, it is possible to improve the convenience of fitting, such as checking the appearance of fitting from an angle that cannot be seen with a mirror. However, there is a problem that the behavior pattern of customers trying on products is not grasped and used for efficiency of fitting, sales strategies, etc., and useful information relating to product fitting cannot be utilized.

The present invention has been made in view of the circumstances described above, and it is an object of the present invention to provide a fitting efficiency improvement system and the like that can make use of useful information related to the fitting of goods for the efficiency of fitting. I will.

A fitting efficiency improvement system according to an embodiment of the present invention includes a sequence management terminal that manages reservations for a fitting room provided in a store, and a product management terminal that manages try-on products brought into a fitting room provided in the store. A fitting efficiency improving system comprising a management server for managing the order management terminal and the product management terminal, wherein the management server calculates a reference waiting time based on the number of waiting groups in the fitting room, and product management. A first receiving unit that receives start time information that indicates the start time of use of the fitting room and end time information that indicates the end time of use from the terminal, and obtains the occupancy time of the fitting room from the start time information and the end time information. The gist is to include a correction unit that corrects the reference waiting time based on the difference between the occupation time and the reference waiting time corresponding to the occupation time.

Here, in the above configuration, the management server receives, from the product management terminal, purchase permission information indicating whether the try-on product is finally returned or purchased together with the product information of the try-on product. Analyzing the received product information and purchase availability information for a predetermined period, and generating a purchase trend information that indicates the purchase trend of the product, and sending the purchase trend information to the product management terminal And a transmission unit that further includes a transmission unit.

Further, in the above configuration, the generation unit may generate the purchase trend information in response to a request from the product management terminal.

Furthermore, in the above configuration, the product management terminal may be configured to display recommended products on the display device according to the preference of the customer who selected the try-on products based on the product information of the try-on products.

According to the present invention, it is possible to make use of useful information relating to the try-on of products for the efficiency of try-on.

It is a figure which shows schematic structure of the fitting efficiency improvement system 1000 which concerns on this embodiment. 3 is a block diagram illustrating a main configuration of an order management terminal 200. FIG. It is the figure which illustrated the main action of the customer who uses fitting room 400. It is a flowchart which shows the flow of the registration reception process waiting for an order. It is the figure which illustrated the reception screen displayed on the order management terminal. It is the figure which illustrated the reception completion screen. FIG. 10 is a sequence diagram showing an operation at the start of use of the fitting room 400. FIG. 11 is a sequence diagram showing an operation at the end of use of the fitting room 400. It is a flowchart which shows a tendency grasp process. It is a flowchart which shows a waiting time feedback process.

Hereinafter, embodiments of the present invention will be described in detail with reference to the drawings. In addition, the same code | symbol is attached | subjected to the same element and the overlapping description is abbreviate | omitted.

In this embodiment, the present embodiment assumes a fitting efficiency system 1000 that is introduced in a store that handles clothing, but is applicable to all stores that handle trypable products (including facilities such as shopping malls and department stores). Is possible.

FIG. 1 is a diagram showing a schematic configuration of a fitting efficiency improving system 1000 according to the present embodiment. As shown in FIG. 1, a try-on efficiency system 1000 includes a management server 100 installed in a management center, etc., an order management terminal 200 installed in each store, and a product management terminal 300 operated by staff at each store. And a fitting room (fitting room) 400 provided in the vicinity of the cashier counter of each store. The management server 100 is connected to each order management terminal 200 and each product management terminal 300 via the communication network N. In FIG. 1, for convenience of explanation, only the store A is illustrated, but a plurality of stores may exist.

The management server 100 manages the waiting for the order of the fitting room 400 registered via the order management terminal 200 for each store, and manages information about products handled by the store for each store. The management server 100 is configured by a general-purpose computer, and a server function is realized by a predetermined server program running on the computer. The computer constituting the management server 100 is not necessarily one, and may be composed of a plurality of computers distributed on the communication network N.

The management server 100 includes a management database 110 and a processor 120 for managing the order of fitting rooms 400 and managing products tried on by customers. The management database 110 includes a client management table TA1, a status management table TA2, and a try-on product management table TA3.

In the client management table TA1, a unique ID and a passcode (account) assigned to the order management terminal 200 are registered for each store. For example, “ID: A1...” And “passcode: AA2...” Are set in the record of “store A (clothes store A)”. These pieces of information are set, for example, by an administrator (for example, a store owner) who manages the waiting order of the fitting room 400 at each store when the system is introduced. In the present embodiment, it is assumed that one order management terminal 200 is used at one store, but a plurality of order management terminals 200 may be used at one store. When a plurality of order management terminals 200 are used in one store, the same ID and passcode may be used. For example, a plurality of IDs and passcodes may be used according to predetermined conditions.

In the status management table TA2, a waiting list for each store is registered. This waiting list includes a list of customers waiting for the fitting in the fitting room 400 and information (status information) representing each waiting state. For example, for store A, one record in the waiting list of the fitting room 400 includes information such as a reception number “1” and a status “waiting”.

The status is “Waiting”, which is the state before the turn arrives (the customer is waiting for the fitting room to be free), and the state that the turn has come (one of the fitting rooms is free, the turn is coming) "Calling", which is in the state of informing you), guiding customers who have arrived in the order, and being in the process of being handled (the customer is guided to the fitting room and is ready for fitting) ”,“ Completion completed ”in which the use of the fitting room has been completed),“ Cancelled ”in which the waiting for the order has been canceled, and the like. What items are set as the status can be appropriately set and changed by the owner of each store.

The try-on product management table TA3 includes detailed information (product information) of products actually tried on in the fitting room 400 of each store and information (try-on result information) indicating the final result of the tried-on products. The product information includes, for example, ID information (including color, unit price, size, place of origin, etc.) of each product brought into the fitting room by a customer, and try-on quantity information indicating the quantity of the product brought into the fitting room. included. The try-on result information includes product information that has been tried on, time information that occupied the fitting room 400 for try-on (occupation time information), and whether or not the product that was tried on was finally returned or purchased. Is included.

The information included in the status management table TA2 and the try-on product management table TA3 can be set and changed as appropriate by the owner of each store. The registered contents of the status management table TA2 and the try-on merchandise management table TA3 are updated based on information (details will be described later) transmitted from the order management terminal 200 and the merchandise management terminal 300.

The processor 120 includes an arithmetic logic unit (CPU or the like) that processes arithmetic operations, logic operations, bit operations, and the like and various registers, and executes various programs stored in storage means such as a ROM, thereby managing the server. Each part of 100 is controlled centrally.

The communication network N includes a communication network in which information can be transmitted and received between the management server 100, the order management terminal 200, and the product management terminal 300. The communication network N is, for example, any one of the Internet, a LAN, a dedicated line, a telephone line, a corporate network, a mobile communication network, Bluetooth (registered trademark), WiFi (Wireless Fidelity), other communication lines, a combination thereof, and the like. It does not matter whether it is wired or wireless.

The order management terminal 200 is installed in each store that provides the service, and accepts confirmation of waiting status and update operations by staff of each store, in addition to registration acceptance by each customer. In the clothing store A, for example, it is installed near a cashier counter where a staff waits.

The order management terminal 200 can exchange data with the management server 100 via the communication network N, such as a tablet terminal, a personal computer (PC), a notebook PC, a smartphone, a mobile phone, and a personal digital assistant (PDA). A terminal device can be used.

FIG. 2 is a block diagram showing the main configuration of the order management terminal 200. As shown in FIG. The order management terminal 200 includes a processor 210, an input device 215, a display device 216, a communication interface 220, and a storage resource 230. The order management terminal 200 accepts inputs such as acceptance to a waiting list or dismissal by a user such as a staff directly operating an input device 215 such as a touch panel. Here, as the user, in addition to the store staff, a customer or the like is assumed. The staff performs input for newly registering in the waiting list for the customer, and inputs for updating the status of the information registered in the waiting list.

The processor 210 includes an arithmetic logic unit (CPU or the like) that processes arithmetic operations, logic operations, bit operations, and the like and various registers, and executes various programs stored in the storage resource 230 to execute the order management terminal 200. Central control of each part. The various registers are, for example, a program counter, a data register, an instruction register, a general-purpose register, and the like.

The input device 215 is provided with various operation buttons and a touch panel 215a for accepting inputs such as acceptance to the waiting list and disappearance from the waiting list.

The display device 216 is a device for displaying a reception screen and a standby screen including a waiting list, a reception button, and the like, and includes, for example, a liquid crystal display.

The communication interface 220 is a hardware module for connecting to the communication network N and communicating with other terminals on the communication network N. The communication interface 220 is a modulation / demodulation device such as an ISDN modem, an ADSL modem, a cable modem, an optical modem, or a soft modem.

The storage resource 230 is, for example, a logical device provided by a storage area of a physical device. The physical device is a computer-readable recording medium such as a disk drive or a semiconductor memory (ROM, RAM, etc.). The storage resource 230 may be constructed by mapping a plurality of physical devices to one logical device, or may be constructed by mapping one physical device to a plurality of logical devices.

The storage resource 230 stores an operating system program, a driver program, various data, and the like. Examples of the driver program include a communication interface driver program for controlling the communication interface 220. In addition to these various programs and various data, the storage resource 230 stores a computer program (order management application) AP1 for managing the waiting in cooperation with the management server 100 by being executed by the processor 210. ing.

The merchandise management terminal 300 is a terminal (so-called POS terminal) for managing merchandise handled by each store, and includes a notebook PC, a tablet terminal, a smartphone, and the like. The product management terminal 300 includes a scanner 310 for reading a unique ID tag attached to each product. The merchandise management terminal 300 generates sales data of each merchandise and information (merchandise information) representing details about the merchandise to be actually tried on based on the read ID tag and the like, and stores the data in the merchandise database 320. These pieces of information are transmitted to the management server 100 via the network N.

Next, operation | movement of the fitting efficiency improvement system 1000 in this embodiment is demonstrated.
A customer who uses the try-on efficiency system 1000 operates the order management terminal 200 installed in each store, and registers the waiting for the fitting room 400. FIG. 3 is a diagram illustrating main actions of a customer who uses the fitting room 400, and FIG. 4 is a flowchart showing a flow of a registration reception process waiting for an order. In the following, it is assumed that a customer who visits the clothing store A performs a waiting operation registration operation using the order management terminal 200 in order to use the fitting room 400.

(Register for waiting in the waiting list)
The order management terminal 200 receives information included in the order waiting list registered in the status management table TA2 from the order management server 100 via the communication interface 220 (step S11).

Next, the order management terminal 200 causes the display device 216 to display an acceptance screen for accepting an order waiting for the fitting room 400 (step S12).

FIG. 5 is a diagram exemplifying a reception screen displayed on the display device 216 of the order management terminal 200. As shown in FIG. 4, on the reception screen, at least a part of the waiting list registered in the status management table TA2 of the turn management server 100, for example, the receiving number of the person (customer) waiting for the turn and the current A list is displayed in which the statuses are arranged in chronological order in the order of acceptance. Also, the number of waiting groups currently waiting for the turn is displayed. Further, a reference waiting time (reference waiting time information) calculated based on the current number of waiting groups, a message for prompting an acceptance operation to the waiting list, an acceptance button, and the like are displayed on the display device 216. As the reference waiting time, a value calculated by multiplying the current number of waiting groups by an average waiting time per group can be used. In the present embodiment, it is assumed that the management server (calculation unit) 100 calculates a reference waiting time by multiplying the number of waiting groups by an average waiting time per pair. The terminal 200 may calculate the reference waiting time by a similar method. The items displayed on the reception screen can be determined according to the intention of the owner of each store.

The order management terminal 200 detects whether or not an operation input by the customer via the input device 215 such as the touch panel 215a has been performed on the displayed reception screen (step S13). For example, when an operation on the touch panel 215a is detected and an input is received (step S13: YES), a reception completion screen as illustrated in FIG. 6 is displayed (step S14). As shown in FIG. 6, the reception completion screen displays a reception number (waiting number), a waiting time at the present time, and a message prompting the receipt of turn tickets. The customer can receive a turn ticket printed from a printer (not shown) connected to the turn management terminal 200.

For example, a two-dimensional code is printed on the ticket. The customer reads the two-dimensional code printed on the turn ticket using his / her user terminal (smartphone or the like). By reading the two-dimensional code, the customer can grasp the current waiting situation (the current number of waiting groups, waiting time, etc.). Note that a remind mail for calling may be transmitted to the customer. For example, the customer may be able to receive a remind mail by inputting an e-mail address according to the guidance displayed when the two-dimensional code is read.

The confirmed new registration information is transmitted from the order management terminal 200 to the management server 100 via the communication network N (step S15). When the management server 100 receives new registration information from a certain store (here, the clothing store A), the management server 100 performs a process of newly adding a set of waiting queues to the waiting list based on the received new registration information, The management table TA2 is updated (step S16), and the process ends.

In the above example, the customer performs waiting registration using the order management terminal 200. However, the customer can also perform waiting registration via the website using his / her user terminal. In this case, the customer first operates the user terminal to access the website of the try-on efficiency system 1000 and displays the website reception screen of the store (clothes store A) that performs the waiting registration. Thereafter, the same procedure as in the case of registering using the order management terminal 200 can be performed.

(Update waiting list)
The contents of each record in the waiting list of each store are stored when the store staff performs operations such as “cancel”, “change”, “call”, “guidance”, “completion” using the order management terminal 200 Updated to “Cancel” means canceling the waiting order, and “change” means changing the contents of the waiting order once input. In addition, “call” means that the person who has arrived in the order is called verbally or informed by telephone or e-mail, and “guidance” actually refers to the person who has arrived in the order (customer). It means that the fitting room 400 has been guided, and “completed” means that the correspondence in the fitting room 400 has been completed.

(Use of fitting room)
7 and 8 are sequence diagrams showing a flow from the start of use of the fitting room 400 to the end of use.
<Start of use; see Fig. 7>
When the staff confirms that the fitting room 400 is empty and a waiting customer can be guided to the fitting room 400, the staff operates the order management terminal 200 to provide the customer who can be guided this time (for example, the reception number “5” shown in FIG. 5). "Customer" status is switched from "wait" to "guidance". When the order management terminal 200 receives the status change instruction (C1), the management server 100 displays the time information (that is, the start time information indicating the use start time of the fitting room 400) together with the status change instruction. Notify The management server 100 updates the registered content of the status management table TA2 in accordance with the status change instruction notified from the order management terminal 200 (C2).

The staff then scans the ID tag of the product that the customer brings into the fitting room 400 with the scanner 310 and reads the product information into the product management terminal 300. When the merchandise management terminal 300 accepts the input of the merchandise information of the merchandise to be tried on (hereinafter “product information of the try-on merchandise”) (C3; YES), the merchandise management terminal 300 stores this in the merchandise database 320 (C4), while the communication network To the management server 100 via N. When receiving the product information of the try-on product, the management server 100 updates the registration content of the try-on product management table TA3 based on the received product information of the try-on product (C5).

<End of use; see FIG. 8>
The customer tries on the fitting room 400 and decides whether to purchase or return the product. When purchasing a product, the cash-on of the product tried on at the register counter is performed, while when returning the product, the product tried on at the return counter is returned (see FIG. 3). Of course, when a plurality of products are tried on, some products may be purchased and some products may be returned.

Customer returns or purchases a product to be returned or purchased (hereinafter referred to as “returned product” or “purchased product”) to the staff. The staff switches the status of the fitting room 400 from “guidance” to “completed” by operating the order management terminal 200. When the order management terminal 200 receives the status change instruction (C11), the management server 100 displays the time information when the change instruction is received (that is, the end time information indicating the use end time of the fitting room 400) together with the status change instruction. Notify The management server 100 updates the registered content of the status management table TA2 in accordance with the status change instruction notified from the order management terminal 200 (C12). Further, the management server (first receiving unit) 100 obtains the occupation time information of the fitting room 400 based on the start time information and the end time information of the fitting room 400, and registers it in the try-on product management table TA3 (C13).

On the other hand, when the staff receives the returned product or the purchased product from the customer, the staff scans the ID tag of these products with the scanner 310 and reads the product information into the product management terminal 300. When the merchandise management terminal 300 receives the input of the merchandise information of the return merchandise or the purchased merchandise (C14; YES), the merchandise management terminal 300 prompts the staff to enter the purchase permission / prohibition information indicating whether the merchandise is the return merchandise or the purchased merchandise (for example, , "Please select" Purchase "or" Return "for each item"). When the merchandise management terminal 300 receives the input of purchase permission / prohibition information for each product (C15), the merchandise management terminal 300 transmits the purchase permission / prohibition information to the management server 100 together with the product information of each product. The management server (second receiving unit) 100 registers the product information and purchase availability information of each product transmitted from the order management terminal 200 in the try-on product management table TA3 (C16).

Next, a method for supporting try-on of customers using the try-on product management table TA3 will be described.

(Understand buying trends)
FIG. 9 is a flowchart showing the trend grasping process executed by the management server 100.
The management server 100 reads the fitting result information for a certain period from the fitting management table TA3 at a predetermined cycle (for example, one day, one week, one month, etc.) (step S110), and the product information and purchase included in the fitting result information By analyzing the availability information, the purchase tendency of the product is grasped (step S120). For example, when purchasing product A (product name: tank top, pattern: none, color: black), there is a high tendency to purchase product D (product name: long sleeve, pattern: none, color: gray) at the same time. Can be mentioned. When the management server (generation unit) 100 grasps the purchase trend of the product by analyzing the try-on result information, the management server (generation unit) 100 generates the purchase trend information (step S130). And the management server (transmission part) 100 transmits to the merchandise management terminal 300 of a corresponding store (step S140), and complete | finishes a process.

Each store owner, etc., periodically checks the purchase trend information distributed from the management server 100, grasps the product trend, and changes the combination of display products or changes the layout in the store. . As a result, the customer's willingness to purchase can be increased and the sales efficiency of the product can be increased. In the above example, the case where purchase trend information is generated has been described. However, the present invention is not limited to this, and can be applied to various types of information obtained from try-on result information. For example, the purchase rate of try-on products may be obtained by using purchase availability information for a certain period. Moreover, although the case where the purchase trend information is generated at a predetermined cycle has been described in the above example, the purchase trend information may be generated in response to a request from the product management terminal 300 of each store, for example.

(Waiting time feedback)
FIG. 10 is a flowchart showing the waiting time feedback process executed by the management server 100.
First, the management server (correction unit) 100 accesses the try-on product management table TA3 and acquires the occupation time information of the fitting room 400, thereby grasping the actual usage time (occupation time) of the fitting room 400 (step). S210). Then, the management server (correction unit) 100 acquires (understands) the reference waiting time information corresponding to the occupation time information (step S220). Specifically, the estimated waiting time of the next customer calculated by the management server 100 is “10 minutes”, whereas the actual usage time obtained from the occupation time information is “20 minutes”. In this case, there is a large gap between the two. The management server (correction unit) 100 compares the occupancy time information with the reference waiting time information in order to correct the deviation, and adds a time corresponding to the deviation to the reference waiting time so as to fill the deviation. Then, feedback control is performed (step S230 → step S240), and the process is terminated. As a result, the reference waiting time derived by the management server 100 is highly accurate reflecting the actual usage time of the fitting room 400. Therefore, it is possible to suppress the inconvenience of waiting for a long time without using the fitting room 400 even though the reference waiting time has elapsed.

Note that the present invention is not limited to the above-described embodiment, and can be implemented in various other forms without departing from the gist of the present invention. For this reason, the said embodiment is only a mere illustration in all points, and is not interpreted limitedly. For example, the above-described processing steps can be arbitrarily changed in order as long as the processing contents do not contradict each other, or can be executed in parallel. In addition, based on the product information of the try-on products brought into the fitting room 400, recommended products in the store that meet the customer's preference may be displayed on the display of the product management terminal 300 or the like. Furthermore, a program for realizing the embodiment described above may be stored in a recording medium. If this recording medium is used, the program can be installed in the computer of the management server 100. Here, the recording medium storing the program may be a non-transitory recording medium. The non-transitory recording medium is not particularly limited, but may be a recording medium such as a CD-ROM.

Claims

An order management terminal that manages reservations for fitting rooms in the store;
A product management terminal for managing try-on products brought into the fitting room provided in the store;
A fitting efficiency improvement system comprising a management server for managing the order management terminal and the product management terminal,
The management server
Based on the number of waiting groups in the fitting room, a calculation unit that calculates a reference waiting time;
A first receiving unit that receives start time information representing a use start time of the fitting room and end time information representing a use end time from the merchandise management terminal;
Correction for correcting the reference waiting time based on the difference between the determined occupancy time and the reference waiting time corresponding to the occupancy time from the start time information and the end time information. System for improving the efficiency of fitting.
The management server
A second receiving unit that receives, from the product management terminal, purchase permission information indicating whether the try-on product is finally returned or purchased together with the product information of the try-on product;
A generation unit for generating purchase trend information that represents a purchase tendency of a product by analyzing the received product information and purchase availability information for a predetermined period;
The fitting efficiency improvement system according to claim 1, further comprising: a transmission unit that transmits the generated purchase trend information to the product management terminal.
The try-on efficiency improvement system according to claim 2, wherein the generation unit generates the purchase tendency information in response to a request from the product management terminal.
The product management terminal
The try-on efficiency improvement system according to claim 3, wherein a recommended product is displayed on a display device in accordance with a preference of a customer who has selected the try-on product based on product information of the try-on product.
An order management terminal that manages reservations for fitting rooms in the store;
A product management terminal for managing try-on products brought into the fitting room provided in the store;
A control method of a fitting efficiency improvement system comprising a management server for managing the order management terminal and the product management terminal,
The management server is
A calculation step of calculating a reference waiting time based on the number of waiting groups in the fitting room;
A first receiving step of receiving start time information representing a use start time of the fitting room and end time information representing a use end time from the merchandise management terminal;
A second receiving step of receiving, from the product management terminal, purchase permission information indicating whether the try-on product is finally returned or purchased together with the product information of the try-on product;
A step of generating purchase trend information that represents the purchase tendency of the product by analyzing the received product information and purchase availability information for a predetermined period;
Transmitting the generated purchase trend information to the product management terminal;
Correction for correcting the reference waiting time based on the difference between the determined occupancy time and the reference waiting time corresponding to the occupancy time from the start time information and the end time information. A method of controlling a fitting efficiency system that executes steps.