WO2017206831A1 - 虚拟资源的处理方法、服务器及存储介质 - Google Patents

虚拟资源的处理方法、服务器及存储介质 Download PDF

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Publication number
WO2017206831A1
WO2017206831A1 PCT/CN2017/086308 CN2017086308W WO2017206831A1 WO 2017206831 A1 WO2017206831 A1 WO 2017206831A1 CN 2017086308 W CN2017086308 W CN 2017086308W WO 2017206831 A1 WO2017206831 A1 WO 2017206831A1
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WIPO (PCT)
Prior art keywords
virtual resource
client
user
information
virtual
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PCT/CN2017/086308
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English (en)
French (fr)
Inventor
何畅
袁巍
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腾讯科技(深圳)有限公司
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Publication of WO2017206831A1 publication Critical patent/WO2017206831A1/zh
Priority to US15/995,424 priority Critical patent/US20180276701A1/en

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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0222During e-commerce, i.e. online transactions
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/953Querying, e.g. by the use of web search engines
    • G06F16/9535Search customisation based on user profiles and personalisation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00Payment architectures, schemes or protocols
    • G06Q20/38Payment protocols; Details thereof
    • G06Q20/387Payment using discounts or coupons
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0269Targeted advertisements based on user profile or attribute
    • G06Q30/0271Personalized advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W4/00Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02Services making use of location information
    • H04W4/023Services making use of location information using mutual or relative location information between multiple location based services [LBS] targets or of distance thresholds

Definitions

  • the present application relates to the field of Internet technologies, and in particular, to a method, a server, and a storage medium for processing a virtual resource.
  • the user can handle various services on the Internet. For example, in order to facilitate the daily life of the user, the user can use the virtual resource to purchase the item on the Internet, such as using a shopping voucher, a coupon or a red envelope obtained from the merchant.
  • the application provides a method for processing a virtual resource, including:
  • the application also provides a server, including:
  • a receiving module configured to receive at least one virtual asset from the at least one first client Source; receiving a virtual resource request message from the second client;
  • An acquiring module configured to acquire user feature information and/or time information based on a virtual resource request message received by the receiving module
  • a screening module configured to filter out at least one virtual resource from the at least one virtual resource received by the receiving module according to the user feature information and/or the time information acquired by the acquiring module;
  • a sending module configured to return, to the second client, a virtual resource response message that carries at least one virtual resource that is filtered by the screening module.
  • the application also provides a non-transitory computer readable storage medium storing computer readable instructions that cause at least one processor to perform the method as described above.
  • FIG. 1 is a schematic structural diagram of an implementation environment involved in an example of the present application.
  • FIG. 2 is an exemplary flowchart of a method for processing a virtual resource according to an example of the present application
  • FIG. 3 is an exemplary flowchart of a method for processing a virtual resource according to another example of the present application.
  • FIG. 4 is an interaction flowchart of a method for processing a virtual resource according to an example of the present application
  • FIG. 5 is a schematic diagram of an interface for a user to select a virtual resource according to an example of the present application
  • FIG. 6 is a schematic structural diagram of a server according to an example of the present application.
  • FIG. 7 is a schematic structural diagram of a server according to another example of the present application.
  • FIG. 1 is a schematic structural diagram of an implementation environment according to an example of the present application.
  • the virtual resource processing system 100 includes a server 110, at least one first client 1201 - 120N, a second client 130, and a communication network 140.
  • at least one first client 1201 - 120N uploads a configured virtual resource, such as a shopping voucher, coupon, red envelope, etc., to server 110.
  • the second client 130 acquires virtual resources from the server 110.
  • the server 110 includes a database 111 and a virtual resource processing unit 112.
  • the database 111 is configured to store the virtual resources uploaded by the at least one first client 1201 - 120N and the various types of data used in filtering the virtual resources
  • the virtual resource processing unit 112 is configured to filter out the virtual resources that are returned to the second client. .
  • the at least one first client 1201 120 120N provides a platform for exchanging items and configures a plurality of virtual resources for item exchange.
  • the first client can be installed on an electronic device such as a smart phone (such as a 1201), a palmtop computer (such as a 120N), a tablet computer, and the like.
  • the second client 130 acts as a requester and a consumer of the virtual resource, and uses the virtual resource requested from the server to conduct the transaction on the item exchange platform provided by the first client, which can also be installed on a smart phone (such as 130). ), handheld computers, tablets and other electronic devices.
  • a smart phone such as 130.
  • the first client 1201 - 120N, the second client 130, and the server 110 communicate through the communication network 140, and may be in a wireless or wired manner.
  • FIG. 2 is an exemplary flowchart of a method for processing a virtual resource according to an example of the present application. This method is applied to the server. As shown in FIG. 2, the method may include the following steps:
  • Step 201 Receive at least one virtual resource from at least one first client.
  • Each of the first clients as a configuration party of the virtual resource, such as a merchant or a seller, configures one or more virtual resources according to the promotion requirements of the own products, and sets an identifier, a password, and a specific value for each virtual resource.
  • the values of different virtual resources may be the same or different.
  • the numerical representation of virtual resources includes cash forms (such as red envelopes with a certain value), full-value cashback forms (such as coupons), or discount forms (such as discount coupons).
  • Step 202 Receive a virtual resource request message of the second user from the second client, and acquire user feature information and/or time information based on the virtual resource request message.
  • the second client receives an instruction for requesting the virtual resource initiated by the second user, and sends a virtual resource request message to the server.
  • the server acquires user feature information and/or time information based on the virtual resource request message.
  • the user feature information may include a current location of the second client, personal attribute information of the second user (eg, gender, age, region, marital status, etc.) and historical behavior information of the second user (eg, a shopping list of the second user, Any or any of the information of the previously used virtual resources.
  • the virtual resource request message carries the identifier of the second user, so that the server obtains the personal attribute information and the historical behavior information of the second user from the user database according to the identifier of the second user.
  • the virtual resource request message carries the current location of the second client, and the server reads the virtual resource request message to obtain the current location of the second client.
  • the second client obtains its current location by using a positioning module in its terminal device, for example, using a Global Positioning System (GPS) positioning module to acquire two-dimensional location information (longitude, latitude) of the second client, and requesting virtual Report the current location to the resource server.
  • GPS Global Positioning System
  • the accuracy of the current position depends on the positioning accuracy of the GPS positioning module in outdoor and indoor environments.
  • the server obtains an Internet Protocol (IP) address of the second client, and determines a current location of the second client according to the IP address.
  • IP Internet Protocol
  • the server obtains the IP address of the second client through the wireless network connection interface, and then queries the IP address database to determine the specific location of the second client corresponding to the IP address.
  • the server acquires the location of the third client connected to the second client, and then determines the current location of the second client according to the location of the third client and the coverage of the third client.
  • the terminal device where the second client is located communicates with the server by using a wireless communication network or a wifi wireless network provided by the telecommunication operator.
  • the third client connected with the second client is referred to as an access point (AP). ) client.
  • the server obtains the specific geographic location of the AP client by querying in the AP database, and then determines the current location of the second client by using the specific geographic location of the AP client and the coverage of the AP.
  • the second user communicates with the server using a wifi network in the mall, and the server determines, according to the specific geographic location of the connected wifi AP and the coverage of the wifi AP, that the second user is currently in the Starbucks restaurant on the second floor of the mall. .
  • the second mode and the third mode do not need to report the current location of the second client, and the accuracy of the current location obtained by the third mode is higher than that of the second mode.
  • the time information is the time at which the second user requests the virtual resource.
  • the server receives the virtual resource request message as the time when the second user requests the virtual resource; or the virtual resource request message carries the time when the second user requests to use the virtual resource, then the server reads the virtual resource request message.
  • the time when the second user requests to use the virtual resource is used as the time when the second user requests the virtual resource.
  • Step 203 Filter at least one virtual resource from the at least one virtual resource according to the user feature information and/or the time information, and return a virtual resource response message carrying the filtered at least one virtual resource to the second client.
  • the at least one virtual resource is filtered out from the at least one virtual resource according to the current location of the second client in the user feature information, or is filtered according to the time information, or according to the current location of the second client in the user feature information, and the second user.
  • the personal attribute information, the historical behavior information of the second user, and the time information are multi-dimensionally filtered.
  • the user feature information and/or the time information is obtained based on the virtual resource request message, and at least one virtual resource is filtered out from the at least one virtual resource according to the user feature information and/or the time information, and returned to the second client.
  • the virtual resource response message of the at least one virtual resource is filtered, so that the push of the virtual resource is associated with the user that initiated the request, and the statistical analysis of the big data based on the user feature information and the time information can accurately locate the user's use requirement and improve the usage requirement.
  • the utilization of virtual resources which improves the resource utilization of the client when using virtual resources.
  • FIG. 3 is an exemplary flowchart of a method for processing a virtual resource according to another example of the present application. This method is applied to the server. As shown in FIG. 3, the method may include the following steps:
  • Step 301 Receive at least one virtual resource from the at least one first client, and obtain configuration information of each virtual resource.
  • the server receives virtual resources and configuration information of each virtual resource from each first client, and establishes a virtual resource information table.
  • the configuration information includes any one or any of the value of the virtual resource, the type of the virtual resource, the location of using the virtual resource, and the time period in which the virtual resource is used.
  • Table 1 is a virtual resource information table according to an example of the present application.
  • the virtual resource information table includes N virtual resources, and for each virtual resource, the serial number, password, value, type of the virtual resource, and the location (ie, merchant location) and time of using the virtual resource are given. segment.
  • the virtual resource with the serial number of 1 has a value of 15 yuan, and the type is a taxi ticket.
  • the location of the merchant is given by a specific map image + a merchant location identifier, and there is no specific limitation on the time period.
  • Another example is a virtual resource with a serial number of 3, the value is 50 yuan, the type is breakfast red envelope, the address is the 2nd floor western restaurant of Pangu Building, and the time for using the red envelope is 7-9 in the morning.
  • Step 302 Pre-set a matching rule for filtering the virtual resource based on the plurality of user feature information and/or the plurality of time information and the plurality of configuration information.
  • the matching rules set include the following four examples.
  • Example 1 The matching rule for filtering the virtual resource is preset according to the current location of the second client and the configuration information.
  • the configuration information includes a value of the virtual resource, a type of the virtual resource, and a location of using the virtual resource.
  • the matching rule includes the following:
  • the virtual resource is filtered out.
  • the current location of the second client represents the current location of the second user
  • the location using the virtual resource represents the location of the merchant or seller, and is filtered by calculating the distance between the two.
  • the two locations are represented by two-dimensional GPS coordinates
  • the current location of the second client is (X 1 , Y 1 )
  • the location of the virtual resource is (X 2 , Y 2 )
  • the distance between the two is The actual traffic distance between the two locations on the map, denoted as d.
  • d 1 500m
  • users within 500 meters of the merchant can quickly reach the merchant to use virtual resources for item exchange.
  • the matching rule is to match the current location of the second client with the location of the virtual resource.
  • the virtual resource is filtered out.
  • the matching rule is to match the current location of the second client with the location and type of the virtual resource.
  • the virtual resource is filtered out.
  • a numerical threshold is preset.
  • the value of the virtual resource is greater than a preset threshold, it indicates that the incentive given by the merchant is very strong.
  • the value of the virtual resource is greater than the traffic cost generated by the distance between the two and the value of the virtual resource provided by the merchant. For example, if the preset numerical threshold is 100 yuan and the red envelope provided by the merchant is greater than 100 yuan, it is bound to be very attractive to the second user.
  • the matching rule is to match the current location of the second client with the location and value of the virtual resource.
  • Example 2 A matching rule for screening a virtual resource is preset according to a current location of the second client, personal attribute information and historical behavior information of the second user, and a location of using the virtual resource.
  • the historical behavior information of the second user is the purchase of the second user in a historical period.
  • a list of items through which the second user's item exchange ability, that is, purchasing power, can be known. If the purchasing power of the second user is greater than the preset capability threshold, for example, the purchasing power in one year is greater than the preset capability threshold of 5,000 yuan, indicating that the second user has strong purchasing power, and even a merchant with a long distance may consume. Therefore, the virtual resource is filtered out.
  • the matching rule is to match the current location of the second client, the historical behavior information of the second user, and the location of the virtual resource.
  • the Virtual resources If the distance between the current location of the second client and the location where the virtual resource is used is greater than the second distance threshold, and the historical behavior information of the second user indicates that the second user uses the virtual information multiple times, then the Virtual resources.
  • the historical behavior information of the second user is information of the virtual resource used by the second user during a historical period, and the usage preference of the second user can be known by the information.
  • the second user uses the discount coupon of a merchant multiple times, indicating that although the second user is far away from the merchant, the second user personally likes to go to the merchant to shop, thus screening out the virtual resource.
  • the matching rule also matches the current location of the second client, the historical behavior information of the second user, and the location of the virtual resource.
  • the usage preference is further determined according to the personal attribute information of the second user.
  • the personal attribute information includes the gender, age, marital status, and the like of the second user.
  • the second user is a female, age 36, married, and the second user is judged to be a mother, and the children's play center at the distance d has a strong attraction. Then, when a virtual resource is a parking ticket for a children's play center, the parking ticket will be screened out.
  • the matching rule is the current location of the second client, the personal genus of the second user.
  • the sexual information and the location of the virtual resources are associated to match.
  • Example 3 Pre-setting a matching rule for filtering virtual resources based on multiple time information and multiple configuration information.
  • the time information is the time when the second user requests the virtual resource
  • the configuration information is the time period in which the virtual resource is used.
  • the matching rule is to associate the time of requesting the virtual resource with the time period of using the virtual resource, and specifically includes the following:
  • the virtual resource is filtered out.
  • the virtual resource corresponds to a food, such as breakfast, lunch, dinner, afternoon tea, etc., and there is a corresponding time period when the virtual resource is used.
  • the time when the second user requests the virtual resource such as the time when the server receives the virtual resource request message or the time when the second user carried in the virtual resource request message requests to use the virtual resource, before using the time period of using the virtual resource, Then filter out the virtual resource.
  • the time when the second user requests the virtual resource is 3 pm, and before the time of the dinner time is 6-9 pm, the discounted coupon, coupon or red envelope of the dinner will be included in the selected virtual resources.
  • the virtual resource is filtered out.
  • the time when the second user requests the virtual resource is 8:00 in the morning
  • the virtual resource corresponds to the movie ticket
  • the time period of using the virtual resource is 7-11 in the morning
  • the virtual money included in the selected virtual resource includes the ticket of the movie ticket. Coupons, discount coupons, coupons or red envelopes.
  • Example 4 Pre-setting a matching rule for screening a virtual resource based on a plurality of user feature information and a plurality of time information and a plurality of configuration information.
  • the user characteristic information includes a current location of the second client and historical behavior information of the second user, where the time information is a time when the second user requests the virtual resource, and the configuration information includes a type of the virtual resource, a location of using the virtual resource, and a usage.
  • the matching rules specifically include the following:
  • the virtual resource is filtered out.
  • the second user wishes to acquire virtual resources for temporary consumption.
  • the time when the second user requests the virtual resource is 8:00 in the morning
  • a virtual resource corresponds to a movie ticket
  • the time period in which the virtual resource is used is 7-11 in the morning, then the virtuality within the time period is satisfied.
  • the virtual resource of the merchant that is close to the second user location is further selected.
  • the matching rule is to match the current location and time information of the second client and the location using the virtual resource.
  • the virtual resource is filtered out.
  • the historical behavior information of the second user is the virtual resource used by the user, thereby knowing the type of the virtual resource that the second user will use after the moment of requesting the virtual resource, and then matching the virtual resource by the type.
  • the historical behavior information of the second user indicates that the user usually goes to fitness at 7-9 pm, and the current time for the second user to request the virtual resource is 5 pm, and the fitness-type virtual resources, such as the gym, are screened out. Coupons, discount coupons, red envelopes, etc. for the pool.
  • the matching rule is to associate the historical behavior information, the time information and the type of the virtual resource of the second user to match.
  • each matching rule may be used separately, or combined, and multi-dimensional data information is used to filter out suitable virtual resources.
  • the user feature information includes three information items, that is, ⁇ the current location of the second client, the personal attribute information of the second user, and the historical behavior information of the second user ⁇
  • the configuration information includes four information items, that is, ⁇ virtual The value of the resource, the type of the virtual resource, the location in which the virtual resource is used, the time period in which the virtual resource is used, and the time information described above, then The matching rules are related to this eight-dimensional information.
  • the personal attribute information of the user may further include content such as gender, age, region, marital status, income, etc.
  • the historical behavior information of the user includes the user's shopping list, information of the previously used virtual resources, and the like.
  • Table 2 is a matching rule setting table according to an example of the present application.
  • the matching rule setting table includes M matching rules and multi-dimensional information corresponding to each matching rule (identified by ⁇ in the eight pieces of information).
  • the matching rule with sequence number 1 includes six dimensions: ⁇ current location, personal attribute information, time information, type, location used, time period used ⁇ ; and, for example, a matching rule with sequence number M,
  • the associated information is all of the above eight-dimensional information. It can be seen that the more information items involved in the matching rule, the higher the precision of screening the virtual resources, and the closer to the user's use requirements.
  • Step 303 Receive a virtual resource request message of the second user from the second client, and acquire user feature information and/or time information based on the virtual resource request message.
  • Step 304 Filter at least one virtual resource from the at least one virtual resource according to the user feature information and/or the time information, sort according to the priority, and return the virtual resource carrying the sorted at least one virtual resource to the second client. Response message.
  • At least one virtual resource is filtered out from multiple virtual resources. If the virtual resource request message carries user characteristic information and time information Priority, when filtering multiple virtual resources, sorting multiple virtual resources in descending order according to priority, and ranking the first L virtual resources as virtual resources returned to the second client according to the descending order, where L is A positive integer greater than one.
  • the priority of the information used in the filtering is specified from high to low: the current location of the second client, the time information, and the historical behavior information of the second user.
  • the matching rule for filtering the virtual resource is preset according to the plurality of user feature information and/or the plurality of time information and the plurality of configuration information, and the eight-dimensional information ⁇ the current location of the second client, the second user's The personal attribute information, the historical behavior information of the second user, the time at which the virtual resource is requested, the value of the virtual resource, the type of the virtual resource, the location using the virtual resource, and the time period in which the virtual resource is used are associated.
  • Data analysis enables the selected virtual resources to conform to the user's personal characteristics, the current location, and the time at which the virtual resources are requested, so as to implement personalized push of the virtual resources requested by the user, and satisfy the user in different geographical locations, temporary consumption, and the like.
  • the use of requirements greatly improves the utilization rate of virtual resources and the user experience, and improves the resource utilization of the client.
  • the virtual resources that are of interest to the user are sorted, the acceptance rate of the pushed virtual resources is improved, and the resource utilization of the client is further improved.
  • FIG. 4 is an interaction flowchart of a method for processing a virtual resource according to an example of the present application, including a first client (as a configuration party of a virtual resource), a second client (a requester and a user as a virtual resource), and a server. The interaction between. Specifically, the following steps are included:
  • Step 401 At least one first client sends at least one virtual resource to the server. And configuration information for each virtual resource.
  • each first client sends at least one virtual resource to the server.
  • Step 402 The server presets a matching rule for screening the virtual resource based on the plurality of user feature information and/or the plurality of time information and the plurality of configuration information.
  • Step 403 The second client sends a virtual resource request message of the second user to the server.
  • Step 404 The server acquires user feature information and/or time information based on the virtual resource request message, and selects at least one virtual resource from the at least one virtual resource according to the user feature information and/or the time information, and sorts according to the priority.
  • the virtual resource request message may carry the identifier of the second user, the current location of the second client, the time when the second user requests to use the virtual resource, and the priority of the user feature information and the time information.
  • Step 405 The server returns a virtual resource response message carrying the sorted at least one virtual resource to the second client.
  • Step 406 The second client displays the sorted at least one virtual resource, and determines the virtual resource selected by the user in response to the operation of the second user.
  • the second client sequentially displays the value, type, merchant location, usage period, and the like of each virtual resource in the order of sorting on the display interface. Then the user selects the virtual resource to use according to his own needs at that time.
  • FIG. 5 is a schematic diagram of an interface for a user to select a virtual resource according to an example of the present application.
  • a prompt message is displayed in block 510: "The following are virtual resources that may be of interest to you, please select:”; after sorting is listed in block 520 5 virtual resources, including the type, value, location and usage period of each virtual resource.
  • the type of the first virtual resource is a taxi ticket, the value is 15 yuan, and the location of the business is "Shuangxiu Park North Gate Restaurant” "The usage period is unlimited; in the box 530, the selection options are output: “Yes” and "No” for the second user to select themselves from the 5 virtual resources.
  • the virtual resource used is a prompt message displayed in block 510: "The following are virtual resources that may be of interest to you, please select:”; after sorting is listed in block 520 5 virtual resources, including the type, value, location and usage period of each virtual resource.
  • the type of the first virtual resource is a taxi ticket
  • the value
  • Step 407 The second client sends a virtual resource acquisition confirmation message carrying the selected virtual resource to the server.
  • the identifier of the selected virtual resource and the identifier of the second user are carried in the virtual resource acquisition confirmation message to return the virtual resource acquired by the user to the server.
  • Step 408 The server obtains an acknowledgement message based on the received at least one virtual resource, and collects a statistics result of the virtual resource.
  • the server counts the number of users sent by each virtual resource and the identifier of each user based on the identifier of the received virtual resource and the identifier of the second user, and stores the identifier. These release statistics will be used to evaluate the push performance of virtual resources.
  • Step 409 The second client initiates an item exchange request message carrying the selected virtual resource to a first client, thereby starting the process of item exchange.
  • FIG. 6 is a schematic structural diagram of a server 600 according to an example of the present application. As shown in FIG. 6, the server 600 includes:
  • the receiving module 610 is configured to receive at least one virtual resource from the at least one first client, and receive a virtual resource request message of the second user from the second client.
  • the obtaining module 620 is configured to acquire user feature information and/or time information based on the virtual resource request message received by the receiving module 610;
  • the screening module 630 is configured to filter out at least one virtual resource from the at least one virtual resource received by the receiving module 610 according to the user feature information and/or the time information acquired by the obtaining module 620;
  • the sending module 640 is configured to return, to the second client, a virtual resource response message that carries the at least one virtual resource that is filtered by the screening module 630.
  • the receiving module 610 is further configured to acquire a configuration of each virtual resource. information
  • the screening module 630 is further configured to preset a matching rule for screening the virtual resource based on the plurality of user feature information and/or the plurality of time information and the plurality of configuration information received by the receiving module 610; wherein, when the user feature information and/or When the time information and the configuration information of a virtual resource satisfy the matching rule, the virtual resource is filtered out.
  • the user feature information includes a current location of the second client
  • the configuration information includes a value of the virtual resource, a type of the virtual resource, and a location of using the virtual resource
  • the filtering module 630 is configured to:
  • the virtual resource is filtered out; and/or,
  • the virtual resource is filtered out; and/or,
  • the virtual resource is filtered out.
  • the user feature information includes a current location of the second client, personal attribute information of the second user, and historical behavior information, where the configuration information includes a location of using the virtual resource, and the screening module 630 is configured to:
  • the The virtual resource If the distance between the current location of the second client and the location where the virtual resource is used is greater than the second distance threshold, and the historical behavior information of the second user indicates that the item exchange capability of the second user is greater than the preset capability threshold, then the The virtual resource; and/or,
  • the virtual resource is filtered out. ;and / or,
  • the Virtual resources If the distance between the current location of the second client and the location using a virtual resource is greater than the second distance threshold, and the personal attribute information of the second user indicates that the activity range of the second user is greater than the second distance threshold, then the Virtual resources.
  • the time information is a time when the second user requests the virtual resource
  • the configuration information is a time period in which the virtual resource is used
  • the screening module 630 is configured to:
  • the virtual resource is filtered out; and/or,
  • the virtual resource is filtered out.
  • the user feature information includes a current location of the second client and historical behavior information of the second user, where the time information is a time when the second user requests the virtual resource, the configuration information includes a type of the virtual resource, and the virtual resource is used.
  • the screening module 630 is configured to,
  • the virtual Resources If the moment when the virtual resource request message is received is within a period of using a virtual resource, and if the distance between the current location of the second client and the location where the virtual resource is used is less than the first distance threshold, the virtual Resources; and/or,
  • the virtual resource is filtered out.
  • the virtual resource request message carries the priority of the user feature information and the time information
  • the screening module 630 is further configured to: when filtering the plurality of virtual resources, perform the descending order of the multiple virtual resources according to the priority, according to the The descending arrangement uses the first L virtual resources as at least one virtual resource returned to the second client, where L is a positive integer greater than one.
  • the acquisition module 620 is configured to:
  • the virtual resource request message When the virtual resource request message carries the current location of the second client, the virtual resource request message is read to obtain the current location of the second client; or
  • FIG. 7 is a schematic structural diagram of a server 700 according to another example of the present application.
  • the server 700 includes a processor 710, a memory 720, a port 730, and a bus 740.
  • Processor 710 and memory 720 are interconnected by a bus 740.
  • Processor 710 can receive and transmit data through port 730. among them,
  • the processor 710 is configured to execute a machine readable instruction module stored by the memory 720.
  • the memory 720 stores machine readable instruction modules executable by the processor 710.
  • the instruction module executable by the processor 710 includes a receiving module 721, an obtaining module 722, a screening module 723, and a sending module 724. among them,
  • the receiving module 721 may be executed by the processor 710 to: receive at least one virtual resource from the at least one first client; receive a virtual resource request message of the second user from the second client;
  • the method may be: acquiring user feature information and/or time information based on the virtual resource request message received by the receiving module 721;
  • the screening module 723 is executed by the processor 710, and may: filter at least one virtual resource from the at least one virtual resource received by the receiving module 721 according to the user feature information and/or the time information acquired by the obtaining module 722;
  • the virtual resource response message carrying the at least one virtual resource filtered by the screening module 723 may be returned to the second client.
  • each functional module in each example of the present application may be integrated into one processing unit, or each module may exist physically separately, or two or more modules may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.
  • each of the examples of the present application can be implemented by a data processing program executed by a data processing device such as a computer.
  • the data processing program constitutes the present application.
  • a data processing program usually stored in a storage medium is executed by directly reading a program out of a storage medium or by installing or copying the program to a storage device (such as a hard disk and or a memory) of the data processing device. Therefore, such a storage medium also constitutes the present application.
  • the storage medium can use any type of recording method, such as paper storage medium (such as paper tape, etc.), magnetic storage medium (such as floppy disk, hard disk, flash memory, etc.), optical storage medium (such as CD-ROM, etc.), magneto-optical storage medium ( Such as MO, etc.).
  • the present application also discloses a storage medium in which is stored a data processing program for performing any of the above examples of the methods of the present application.

Abstract

一种虚拟资源的处理方法、服务器及存储介质。该方法包括:接收来自至少一个第一客户端的至少一个虚拟资源(201);从第二客户端接收第二用户的虚拟资源请求消息,基于虚拟资源请求消息获取用户特征信息和/或时间信息(202);根据用户特征信息和/或时间信息从至少一个虚拟资源中筛选出至少一个虚拟资源,并向第二客户端返回携带有筛选出的至少一个虚拟资源的虚拟资源响应消息(203)。

Description

虚拟资源的处理方法、服务器及存储介质
本申请要求于2016年06月03日提交中国专利局、申请号为201610388703.5、发明名称为“一种虚拟资源的处理方法及服务器”的中国专利申请的优先权,其全部内容通过引用结合在本申请中。
技术领域
本申请涉及互联网技术领域,尤其涉及一种虚拟资源的处理方法、服务器及存储介质。
背景
随着互联网业务的飞速发展,用户可以互联网上处理各种业务。例如,为了方便用户的日常生活,用户可以在互联网上使用虚拟资源来购买物品,如使用从商家获取的购物券、优惠券或者红包等。
技术内容
本申请提供了一种虚拟资源的处理方法,包括:
接收来自至少一个第一客户端的至少一个虚拟资源;
从第二客户端接收虚拟资源请求消息;
基于所述虚拟资源请求消息获取用户特征信息和/或时间信息;
根据所述用户特征信息和/或所述时间信息从所述至少一个虚拟资源中筛选出至少一个虚拟资源;及,
并向所述第二客户端返回携带有所述筛选出的至少一个虚拟资源的虚拟资源响应消息。
本申请还提供了一种服务器,包括:
接收模块,用于接收来自至少一个第一客户端的至少一个虚拟资 源;从第二客户端接收虚拟资源请求消息;
获取模块,用于基于所述接收模块接收的虚拟资源请求消息获取用户特征信息和/或时间信息;
筛选模块,用于根据所述获取模块获取的用户特征信息和/或所述时间信息从所述接收模块接收的至少一个虚拟资源中筛选出至少一个虚拟资源;
发送模块,用于向所述第二客户端返回携带有所述筛选模块筛选出的至少一个虚拟资源的虚拟资源响应消息。
本申请还提供了一种非易失性计算机可读存储介质,存储有计算机可读指令,可以使至少一个处理器执行如上所述的方法。
附图简要说明
为了更清楚的说明本申请实例中的技术方案,下面将对实例描述中所需要使用的附图作简单的介绍,显而易见地,下面描述中的附图仅仅是本申请的一些实例,对于本领域普通技术人员来说,在不付出创造性劳动的前提下,还可以根据这些附图获得其它的附图。其中,
图1为本申请一实例所涉及的实施环境的结构示意图;
图2为依据本申请一实例的虚拟资源的处理方法的示例性流程图;
图3为依据本申请另一实例的虚拟资源的处理方法的示例性流程图;
图4为依据本申请一实例的虚拟资源的处理方法的交互流程图;
图5为依据本申请一实例的用户选择虚拟资源的界面示意图;
图6为依据本申请一实例的服务器的结构示意图;
图7为依据本申请另一实例的服务器的结构示意图。
实施方式
下面将结合本申请实例中的附图,对本申请实例中的技术方案进行清楚、完整地描述,显然,所描述的实例是本申请一部分实例,而不是全部的实例。基于本申请中的实例,本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实例,都属于本申请保护的范围。
图1为本申请一实例所涉及的实施环境的结构示意图。如图1所示,虚拟资源的处理系统100包括服务器110、至少一个第一客户端1201~120N、第二客户端130以及通信网络140。在本申请的实例中,至少一个第一客户端1201~120N向服务器110上传配置的虚拟资源,例如购物券、优惠券、红包等。第二客户端130从服务器110获取虚拟资源。
其中,服务器110包括数据库111和虚拟资源处理单元112。其中,数据库111用于存储至少一个第一客户端1201~120N上传的虚拟资源以及在筛选虚拟资源时所使用到的各类数据,虚拟资源处理单元112用于筛选出返回第二客户端的虚拟资源。
至少一个第一客户端1201~120N作为虚拟资源的配置方,提供交换物品的平台,并且配置用于物品交换的多个虚拟资源。第一客户端可以被安装在诸如智能手机(如1201)、掌上电脑(如120N)、平板电脑等电子设备上。
第二客户端130作为虚拟资源的请求方和使用方,在第一客户端所提供的物品交换平台上使用从服务器请求到的虚拟资源进行交易,其也可以被安装在诸如智能手机(如130)、掌上电脑、平板电脑等电子设备上。
其中,第一客户端1201~120N、第二客户端130和服务器110之间通过通信网络140进行通信,可以采用无线或有线的方式。
图2为依据本申请一实例的虚拟资源的处理方法的示例性流程图。该方法应用于服务器。如图2所示,该方法可包括如下步骤:
步骤201,接收来自至少一个第一客户端的至少一个虚拟资源。
其中,每个第一客户端作为虚拟资源的配置方,如商家、卖家,根据自身商品的推广需求配置一个或多个虚拟资源,为每个虚拟资源设置一标识、密码以及具体的数值等。其中,不同虚拟资源的数值可以相同,或者不同。虚拟资源的数值表现形式包括现金形式(如具有一定数值的红包)、满额返现形式(如优惠券)、或者折扣形式(如打折券)等。
步骤202,从第二客户端接收第二用户的虚拟资源请求消息,基于虚拟资源请求消息获取用户特征信息和/或时间信息。
本步骤中,第二客户端接收第二用户发起的请求虚拟资源的指令,向服务器发送虚拟资源请求消息。服务器基于虚拟资源请求消息获取用户特征信息和/或时间信息。其中,用户特征信息可以包括第二客户端的当前位置、第二用户的个人属性信息(如性别、年龄、地域、婚姻状态等)以及第二用户的历史行为信息(如第二用户的购物清单、之前所使用的虚拟资源的信息)中的任一项或任意几项。
在具体实现时,虚拟资源请求消息中携带有第二用户的标识,以使服务器根据第二用户的标识从用户数据库中获取第二用户的个人属性信息和历史行为信息。
对于第二客户端的当前位置,有如下三种获取方式:
方式一,虚拟资源请求消息携带有第二客户端的当前位置,服务器读取虚拟资源请求消息,以获取第二客户端的当前位置。
其中,第二客户端使用其所在终端设备中的定位模块获取自身的当前位置,例如使用全球定位系统(GPS)定位模块获取第二客户端的二维位置信息(经度、纬度),并在请求虚拟资源时将该当前位置上报给 服务器。此时,当前位置的精度依赖于GPS定位模块在室外和室内环境中的定位精度。
方式二,服务器获取第二客户端的互联网协议(IP)地址,根据IP地址确定第二客户端的当前位置。
例如,服务器通过无线网络连接接口获取到第二客户端的IP地址,然后查询IP地址数据库来确定该IP地址所对应的第二客户端的具体位置。
方式三,服务器获取与第二客户端连接的第三客户端的位置,然后根据第三客户端的位置以及第三客户端的覆盖范围确定第二客户端的当前位置。
例如,第二客户端所在的终端设备使用电信运营商提供的无线通信网络或者wifi无线网络与服务器进行通信,此时,将与第二客户端连接的第三客户端称为接入点(AP)客户端。那么,服务器通过在AP数据库中查询得到AP客户端的具体地理位置,然后通过该AP客户端的具体地理位置以及该AP的覆盖范围确定第二客户端的当前位置。例如,第二用户使用一商场内的wifi网络与服务器通信,那么服务器根据所连接的wifi AP的具体地理位置以及该wifi AP的覆盖范围确定出第二用户目前在商场第二层的星巴克餐厅内。
其中,上述方式二和方式三无需第二客户端上报自身的当前位置,此外,通过方式三获取的当前位置的精度会高于方式二。
此外,时间信息为第二用户请求虚拟资源的时刻。具体为,服务器将接收到虚拟资源请求消息的时刻作为第二用户请求虚拟资源的时刻;或者,虚拟资源请求消息中携带有第二用户请求使用虚拟资源的时刻,那么服务器读取虚拟资源请求消息,将第二用户请求使用虚拟资源的时刻作为上述第二用户请求虚拟资源的时刻。
步骤203,根据用户特征信息和/或时间信息从至少一个虚拟资源中筛选出至少一个虚拟资源,并向第二客户端返回携带有筛选出的至少一个虚拟资源的虚拟资源响应消息。
例如,根据用户特征信息中第二客户端的当前位置从至少一个虚拟资源中筛选出至少一个虚拟资源,或者,根据时间信息进行筛选,或者根据用户特征信息中第二客户端的当前位置、第二用户的个人属性信息、第二用户的历史行为信息以及时间信息进行多维的筛选。
根据上述实例,通过基于虚拟资源请求消息获取用户特征信息和/或时间信息,根据用户特征信息和/或时间信息从至少一个虚拟资源中筛选出至少一个虚拟资源,并向第二客户端返回携带有筛选出的至少一个虚拟资源的虚拟资源响应消息,使得虚拟资源的推送和发起请求的用户相关联,基于用户特征信息和时间信息的大数据统计分析,能够精准定位用户的使用需求,提高了虚拟资源的使用率,从而提高了使用虚拟资源时客户端的资源利用率。
图3为依据本申请另一实例的虚拟资源的处理方法的示例性流程图。该方法应用于服务器。如图3所示,该方法可包括如下步骤:
步骤301,接收来自至少一个第一客户端的至少一个虚拟资源,获取每个虚拟资源的配置信息。
本步骤中,服务器从每个第一客户端接收虚拟资源以及每个虚拟资源的配置信息,并建立虚拟资源信息表。其中,配置信息包括该虚拟资源的数值、该虚拟资源的类型、使用该虚拟资源的位置、使用该虚拟资源的时段中的任一项或任意几项。
表1为依据本申请一实例的虚拟资源信息表。如表1所示,虚拟资源信息表包括N个虚拟资源,对于每个虚拟资源,给出该虚拟资源的序号、密码、数值、类型以及使用该虚拟资源的位置(即商家位置)和时 段。例如,序号为1的虚拟资源,数值为15元,类型为打车券,商家的位置是通过具体的地图图片+商家位置标识来给出,对于时段没有具体的限定。又如,序号为3的虚拟资源,数值为50元,类型为早餐红包,地址为盘古大厦2层西餐厅,使用该红包的时段为早上7-9点。
Figure PCTCN2017086308-appb-000001
表1虚拟资源信息表
步骤302,基于多个用户特征信息和/或多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则。
当获取的用户特征信息和/或时间信息和一虚拟资源的配置信息满足匹配规则时,则筛选出该虚拟资源。具体而言,根据获取到的信息内 容的不同,所设置的匹配规则包括如下四个实例。
实例一:基于第二客户端的当前位置以及配置信息预先设置用于筛选虚拟资源的匹配规则。
其中,配置信息包括该虚拟资源的数值、该虚拟资源的类型以及使用该虚拟资源的位置,此时,匹配规则包括如下几种:
A1、若第二客户端的当前位置与使用该虚拟资源的位置之间的距离小于第一距离门限时,则筛选出该虚拟资源。
这里,第二客户端的当前位置代表了第二用户的当前位置,使用该虚拟资源的位置代表了商家或卖家的位置,通过计算二者之间的距离进行筛选。
例如,两个位置由二维GPS坐标来表示,第二客户端的当前位置为(X1,Y1),使用该虚拟资源的位置为(X2,Y2),二者之间的距离为地图上两个位置之间的实际交通距离,表示为d。若第一距离门限为d1,当d≤d1时,表示第二用户在该商家附近,使用虚拟资源的可能性较大,那么此时筛选出该虚拟资源作为返回第二客户端的虚拟资源之一。例如,d1=500m,在距离商家500米范围内的用户都可以很快到达商家使用虚拟资源进行物品交换。
可见,此匹配规则是将第二客户端的当前位置与虚拟资源的位置关联起来进行匹配。
A2、若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且该虚拟资源的类型属于交通补助型时,则筛选出该虚拟资源。
若第二距离门限为d2,有d2>d1。当d≥d2时,表示第二用户距离该商家较远,此时将根据虚拟资源的类型进一步进行筛选,具体地,筛 选出类型属于交通补助型的虚拟资源,例如,打车券、停车券等。例如,d2=10km,在距离商家10公里范围外的用户通常会打车或者开车到达商家,那么交通补助型的券将将对用户有强烈的吸引力,因此,筛选出这种类型的虚拟资源。
可见,此匹配规则是将第二客户端的当前位置与虚拟资源的位置、类型关联起来进行匹配。
A3、若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且该虚拟资源的数值大于预设数值门限时,则筛选出该虚拟资源。
当d≥d2时,表示第二用户距离该商家较远,此时根据虚拟资源的数值进一步进行筛选。具体地,预设一数值门限,当该虚拟资源的数值大于预设数值门限时,表示商家给出的优惠力度很大。虽然第二用户距离该商家较远,但是二者之间的距离产生的交通费用和商家提供的虚拟资源的数值比起来,该虚拟资源的数值更大。例如,预设数值门限为100元,商家提供的红包大于100元,那么势必对第二用户来讲具备很强的吸引力。
可见,此匹配规则是将第二客户端的当前位置与虚拟资源的位置、数值关联起来进行匹配。
实例二:基于第二客户端的当前位置、第二用户的个人属性信息和历史行为信息以及使用该虚拟资源的位置预先设置用于筛选虚拟资源的匹配规则。
B1、若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且第二用户的历史行为信息指示第二用户的物品交换能力大于预设能力门限时,则筛选出该虚拟资源。
这里,第二用户的历史行为信息为第二用户在一段历史时间内的购 物清单,通过该购物清单能够获知第二用户的物品交换能力,即购买力。若第二用户的购买力大于预设能力门限,例如在一年内的购买力大于预设能力门限5000元,表明第二用户具有很强的购买力,即使是距离较远的商家,也可能会去消费,因此筛选出该虚拟资源。
可见,此匹配规则是将第二客户端的当前位置、第二用户的历史行为信息与虚拟资源的位置关联起来进行匹配。
B2、若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且第二用户的历史行为信息指示第二用户多次使用该虚拟信息时,则筛选出该虚拟资源。
这里,第二用户的历史行为信息为第二用户在一段历史时间内所使用的虚拟资源的信息,通过该信息能够获知第二用户的使用偏好。例如,该第二用户多次使用一商家的打折券,表明虽然该第二用户距离商家较远,但是第二用户个人喜欢去该商家购物,因此筛选出该虚拟资源。
可见,此匹配规则也是将第二客户端的当前位置、第二用户的历史行为信息与虚拟资源的位置关联起来进行匹配。
B3、若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且第二用户的个人属性信息指示第二用户的活动范围大于第二距离门限时,则筛选出该虚拟资源。
当d≥d2时,表示第二用户距离该商家较远,此时进一步根据第二用户的个人属性信息判断其使用偏好。这里,个人属性信息包括第二用户的性别、年龄以及婚姻状态等。例如,第二用户为女性、年龄36、已婚,判断该第二用户为一位妈妈,距离为d处的儿童游乐中心对其有强烈的吸引力。那么,当一虚拟资源为一儿童游乐中心的停车券时,将筛选出该停车券。
可见,此匹配规则是将第二客户端的当前位置、第二用户的个人属 性信息以及虚拟资源的位置关联起来进行匹配。
实例三:基于多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则。
其中,时间信息为第二用户请求虚拟资源的时刻,配置信息为使用该虚拟资源的时段,那么匹配规则是将请求虚拟资源的时刻和使用虚拟资源的时段关联起来,具体包括以下几种:
C1、若时刻在使用一虚拟资源的时段之前,则筛选出该虚拟资源。
例如,该虚拟资源对应于食品,如早餐、午餐、晚餐、下午茶等,使用该虚拟资源时有相应的时段。此时,若第二用户请求虚拟资源的时刻,如服务器接收到虚拟资源请求消息的时刻或者虚拟资源请求消息中携带的第二用户请求使用虚拟资源的时刻,在使用一虚拟资源的时段之前,则筛选出该虚拟资源。例如,第二用户请求虚拟资源的时刻为下午3点,在晚餐的时段6-9点之前,那么在筛选出的虚拟资源中将会包括晚餐的打折券、优惠券或者红包等。
C2、若时刻在使用一虚拟资源的时段之内,则筛选出该虚拟资源。
例如,第二用户请求虚拟资源的时刻为早上8点,一虚拟资源对应的是电影票,使用该虚拟资源的时段为早上7-11点,那么在筛选出的虚拟资源中包括电影票的代金券、打折券、优惠券或者红包等。
实例四:基于多个用户特征信息和多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则。
其中,用户特征信息包括第二客户端的当前位置和第二用户的历史行为信息,时间信息为第二用户请求虚拟资源的时刻,配置信息包括该虚拟资源的类型、使用该虚拟资源的位置以及使用该虚拟资源的时段,匹配规则具体包括如下几种:
D1、若接收到虚拟资源请求消息的时刻在使用一虚拟资源的时段之 内,并且若第二客户端的当前位置与使用该虚拟资源的位置之间的距离小于第一距离门限时,则筛选出该虚拟资源。
例如,该第二用户希望获取虚拟资源进行临时消费。如在上述例子中,第二用户请求虚拟资源的时刻为早上8点,一虚拟资源对应的是电影票,使用该虚拟资源的时段为早上7-11点,那么在满足该时段之内的虚拟资源中,进一步选择和第二用户位置接近的商家的虚拟资源。
可见,此匹配规则是将第二客户端的当前位置、时间信息及使用该虚拟资源的位置关联起来进行匹配。
D2、若第二用户的历史行为信息指示第二用户在时刻之后将会使用的虚拟资源的类型与一虚拟资源的类型相同,则筛选出该虚拟资源。
例如,第二用户的历史行为信息为用户之前所使用的虚拟资源,由此获知第二用户在请求虚拟资源的时刻后将会使用的虚拟资源的类型,进而通过类型匹配出一虚拟资源。例如,第二用户的历史行为信息指示该用户通常在晚上时间7-9点去健身,而目前第二用户请求虚拟资源的时刻为下午5点,则筛选出健身型的虚拟资源,例如健身房、游泳池的优惠券、打折券、红包等。
可见,此匹配规则是将第二用户的历史行为信息、时间信息及虚拟资源的类型关联起来进行匹配。
需要指出的是,上述列出的多个匹配规则仅为示例,在具体实现时可以单独使用每个匹配规则,或者将其组合起来,使用多维的数据信息来筛选出合适的虚拟资源。
具体而言,用户特征信息包括三个信息项,即{第二客户端的当前位置、第二用户的个人属性信息、第二用户的历史行为信息},配置信息包括四个信息项,即{虚拟资源的数值、该虚拟资源的类型、使用该虚拟资源的位置、使用该虚拟资源的时段},结合上述时间信息,那么 匹配规则和这八维信息相关。其中,用户的个人属性信息还可以包括性别、年龄、地域、婚姻状况、收入等内容,用户的历史行为信息包括用户的购物清单、之前所使用的虚拟资源的信息等内容。
表2为依据本申请一实例的匹配规则设置表。如表2所示,匹配规则设置表包括M个匹配规则以及每个匹配规则所对应的多维信息(在八项信息中用√进行标识)。例如,序号为1的匹配规则,所关联的信息包括六维:{当前位置、个人属性信息、时间信息、类型、使用的位置、使用的时段};又如,序号为M的匹配规则,所关联的信息为上述所有的八维信息。可见,匹配规则所涉及的信息项越多,对虚拟资源筛选的精度越高,越贴近用户的使用需求。
Figure PCTCN2017086308-appb-000002
表2匹配规则设置表
步骤303,从第二客户端接收第二用户的虚拟资源请求消息,基于虚拟资源请求消息获取用户特征信息和/或时间信息。
步骤304,根据用户特征信息和/或时间信息从至少一个虚拟资源中筛选出至少一个虚拟资源,根据优先级进行排序,并向第二客户端返回携带有排序后的至少一个虚拟资源的虚拟资源响应消息。
根据步骤302中的各种匹配规则,从多个虚拟资源中筛选出至少一个虚拟资源。若虚拟资源请求消息携带有针对用户特征信息和时间信息 的优先级,则在筛选出多个虚拟资源时,根据优先级对多个虚拟资源进行降序排列,按照该降序排列将前L个虚拟资源作为返回给第二客户端的虚拟资源,其中,L为大于1的正整数。
例如,第二用户在请求虚拟资源时,指定了筛选时所使用信息的优先级从高到低依次为:第二客户端的当前位置、时间信息、第二用户的历史行为信息,则在按照上述匹配规则筛选出的多个虚拟资源中,按照上述优先级对筛选出的虚拟资源进行排序,选择排在前面的L个虚拟资源作为返回给第二客户端的资源。例如,L=5。
通过上述实例,基于多个用户特征信息和/或多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则,可以通过八维信息{第二客户端的当前位置、第二用户的个人属性信息、第二用户的历史行为信息、请求虚拟资源的时刻、虚拟资源的数值、该虚拟资源的类型、使用该虚拟资源的位置、使用该虚拟资源的时段}进行关联,通过这种大数据分析,使得筛选出的虚拟资源符合用户的个人特征、当前位置、请求虚拟资源的时刻,实现对用户请求的虚拟资源进行个性化推送,满足用户处于不同地理位置、临时消费等不同场景中的使用需求,大大提高了虚拟资源的使用率以及用户的使用体验,提高了客户端的资源利用率。
此外,通过用户自身设置的用户特征信息和时间信息的优先级,对用户感兴趣的虚拟资源进行排序,提高了所推送虚拟资源的接受率,进一步提高了客户端的资源利用率。
图4为依据本申请一实例的虚拟资源的处理方法的交互流程图,包括第一客户端(作为虚拟资源的配置方)、第二客户端(作为虚拟资源的请求方和使用方)和服务器之间的交互。具体包括如下步骤:
步骤401,至少一个第一客户端向服务器发送至少一个虚拟资源以 及每个虚拟资源的配置信息。
其中,每个第一客户端向服务器发送至少一个虚拟资源。
步骤402,服务器基于多个用户特征信息和/或多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则。
步骤403,第二客户端向服务器发送第二用户的虚拟资源请求消息。
步骤404,服务器基于虚拟资源请求消息获取用户特征信息和/或时间信息,根据用户特征信息和/或时间信息从至少一个虚拟资源中筛选出至少一个虚拟资源,并根据优先级进行排序。
虚拟资源请求消息中可以携带有第二用户的标识、第二客户端的当前位置、第二用户请求使用虚拟资源的时刻以及用户特征信息和时间信息的优先级。
步骤405,服务器向第二客户端返回携带有排序后的至少一个虚拟资源的虚拟资源响应消息。
步骤406,第二客户端展示排序后的至少一个虚拟资源,响应于第二用户的操作,确定该用户所选择的虚拟资源。
第二客户端在显示界面上按照排序的顺序,依次展示每个虚拟资源的数值、类型、商家位置、使用时段等。然后用户根据当时自己的需求选择出要使用的虚拟资源。
图5为依据本申请一实例的用户选择虚拟资源的界面示意图。如图5所示,在第二客户端的显示界面500中,在方框510中显示提示信息:“以下为您可能感兴趣的虚拟资源,请选择:”;在方框520中列有排序后的5个虚拟资源,包括每个虚拟资源的类型、数值、商家位置和使用时段,例如,第一个虚拟资源的类型为打车券,数值为15元,商家位置为“双秀公园北门茶楼”,使用时段无限制;在方框530中输出选择选项:“是”和“否”,供第二用户从这5个虚拟资源中选择出自己将会 使用的虚拟资源。
步骤407,第二客户端向服务器发送携带有所选择的虚拟资源的虚拟资源获取确认消息。
基于第二用户的选择指令,在虚拟资源获取确认消息中携带有所选择的虚拟资源的标识和第二用户的标识,以向服务器返回被用户所获取的虚拟资源。
步骤408,服务器基于接收的至少一个虚拟资源获取确认消息,统计虚拟资源的发放统计结果。
服务器基于接收到的虚拟资源的标识和第二用户的标识,统计每个虚拟资源所发送的用户数以及每个用户的标识,并进行存储。这些发放统计结果将用于评估虚拟资源的推送效果。
步骤409,第二客户端向一第一客户端发起携带有所选择的虚拟资源的物品交换请求消息,从而启动物品交换的过程。
图6为依据本申请一实例的服务器600的结构示意图。如图6所示,服务器600包括:
接收模块610,用于接收来自至少一个第一客户端的至少一个虚拟资源;从第二客户端接收第二用户的虚拟资源请求消息;
获取模块620,用于基于接收模块610接收的虚拟资源请求消息获取用户特征信息和/或时间信息;
筛选模块630,用于根据获取模块620获取的用户特征信息和/或时间信息从接收模块610接收的至少一个虚拟资源中筛选出至少一个虚拟资源;
发送模块640,用于向第二客户端返回携带有筛选模块630筛选出的至少一个虚拟资源的虚拟资源响应消息。
在一实例中,接收模块610进一步用于,获取每个虚拟资源的配置 信息;
筛选模块630进一步用于,基于多个用户特征信息和/或多个时间信息以及接收模块610接收的多个配置信息预先设置用于筛选虚拟资源的匹配规则;其中,当用户特征信息和/或时间信息和一虚拟资源的配置信息满足匹配规则时,则筛选出该虚拟资源。
在一实例中,用户特征信息包括第二客户端的当前位置,配置信息包括该虚拟资源的数值、该虚拟资源的类型以及使用该虚拟资源的位置,筛选模块630用于,
若第二客户端的当前位置与使用该虚拟资源的位置之间的距离小于第一距离门限时,则筛选出该虚拟资源;和/或,
若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且该虚拟资源的类型属于交通补助型时,则筛选出该虚拟资源;和/或,
若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且该虚拟资源的数值大于预设数值门限时,则筛选出该虚拟资源。
在一实例中,用户特征信息包括第二客户端的当前位置、第二用户的个人属性信息和历史行为信息,配置信息包括使用该虚拟资源的位置,筛选模块630用于,
若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且第二用户的历史行为信息指示第二用户的物品交换能力大于预设能力门限时,则筛选出该虚拟资源;和/或,
若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且第二用户的历史行为信息指示第二用户多次使用该虚拟信息时,则筛选出该虚拟资源;和/或,
若第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且第二用户的个人属性信息指示第二用户的活动范围大于第二距离门限时,则筛选出该虚拟资源。
在一实例中,时间信息为第二用户请求虚拟资源的时刻,配置信息为使用该虚拟资源的时段,筛选模块630用于,
若时刻在使用一虚拟资源的时段之前,则筛选出该虚拟资源;和/或,
若时刻在使用一虚拟资源的时段之内,则筛选出该虚拟资源。
在一实例中,用户特征信息包括第二客户端的当前位置和第二用户的历史行为信息,时间信息为第二用户请求虚拟资源的时刻,配置信息包括该虚拟资源的类型、使用该虚拟资源的位置以及使用该虚拟资源的时段,筛选模块630用于,
若接收到虚拟资源请求消息的时刻在使用一虚拟资源的时段之内,并且若第二客户端的当前位置与使用该虚拟资源的位置之间的距离小于第一距离门限时,则筛选出该虚拟资源;和/或,
若第二用户的历史行为信息指示第二用户在时刻之后将会使用的虚拟资源的类型与一虚拟资源的类型相同,则筛选出该虚拟资源。
在一实例中,虚拟资源请求消息携带有用户特征信息和时间信息的优先级,筛选模块630进一步用于,在筛选出多个虚拟资源时,根据优先级对多个虚拟资源进行降序排列,按照该降序排列将前L个虚拟资源作为返回给第二客户端的至少一个虚拟资源,其中,L为大于1的正整数。
在一实例中,获取模块620用于,
当虚拟资源请求消息携带有第二客户端的当前位置时,读取虚拟资源请求消息,以获取第二客户端的当前位置;或,
获取第二客户端的互联网协议地址,根据互联网协议地址确定第二客户端的当前位置;或,
获取与第二客户端连接的第三客户端的位置,根据第三客户端的位置以及第三客户端的覆盖范围确定第二客户端的当前位置。
图7为依据本申请另一实例的服务器700的结构示意图。该服务器700包括:处理器710、存储器720、端口730以及总线740。处理器710和存储器720通过总线740互联。处理器710可通过端口730接收和发送数据。其中,
处理器710用于执行存储器720存储的机器可读指令模块。
存储器720存储有处理器710可执行的机器可读指令模块。处理器710可执行的指令模块包括:接收模块721、获取模块722、筛选模块723和发送模块724。其中,
接收模块721被处理器710执行时可以为:接收来自至少一个第一客户端的至少一个虚拟资源;从第二客户端接收第二用户的虚拟资源请求消息;
获取模块722被处理器710执行时可以为:基于接收模块721接收的虚拟资源请求消息获取用户特征信息和/或时间信息;
筛选模块723被处理器710执行时可以为:根据获取模块722获取的用户特征信息和/或时间信息从接收模块721接收的至少一个虚拟资源中筛选出至少一个虚拟资源;
发送模块724被处理器710执行时可以为:向第二客户端返回携带有筛选模块723筛选出的至少一个虚拟资源的虚拟资源响应消息。
由此可以看出,当存储在存储器720中的指令模块被处理器710执行时,可实现前述各个实例中接收模块、获取模块、筛选模块和发送模块的各种功能。
上述装置和系统实例中,各个模块及单元实现自身功能的具体方法在方法实例中均有描述,这里不再赘述。
另外,在本申请各个实例中的各功能模块可以集成在一个处理单元中,也可以是各个模块单独物理存在,也可以两个或两个以上模块集成在一个单元中。上述集成的单元既可以采用硬件的形式实现,也可以采用软件功能单元的形式实现。
另外,本申请的每一个实例可以通过由数据处理设备如计算机执行的数据处理程序来实现。显然,数据处理程序构成了本申请。此外,通常存储在一个存储介质中的数据处理程序通过直接将程序读取出存储介质或者通过将程序安装或复制到数据处理设备的存储设备(如硬盘和或内存)中执行。因此,这样的存储介质也构成了本申请。存储介质可以使用任何类型的记录方式,例如纸张存储介质(如纸带等)、磁存储介质(如软盘、硬盘、闪存等)、光存储介质(如CD-ROM等)、磁光存储介质(如MO等)等。
因此,本申请还公开了一种存储介质,其中存储有数据处理程序,该数据处理程序用于执行本申请上述方法的任何一种实例。
以上所述仅为本申请的较佳实例而已,并不用以限制本申请,凡在本申请的精神和原则之内,所做的任何修改、等同替换、改进等,均应包含在本申请保护的范围之内。

Claims (15)

  1. 一种虚拟资源的处理方法,其中,该方法包括:
    接收来自至少一个第一客户端的至少一个虚拟资源;
    从第二客户端接收虚拟资源请求消息;
    基于所述虚拟资源请求消息获取用户特征信息和/或时间信息;
    根据所述用户特征信息和/或所述时间信息从所述至少一个虚拟资源中筛选出至少一个虚拟资源;及,
    向所述第二客户端返回携带有所述筛选出的至少一个虚拟资源的虚拟资源响应消息。
  2. 根据权利要求1所述的方法,该方法进一步包括:
    获取每个虚拟资源的配置信息;
    基于多个用户特征信息和/或多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则;
    其中,当所述用户特征信息和/或所述时间信息和一虚拟资源的配置信息满足所述匹配规则时,则筛选出该虚拟资源。
  3. 根据权利要求2所述的方法,其中,所述用户特征信息包括所述第二客户端的当前位置;所述配置信息包括该虚拟资源的数值、该虚拟资源的类型以及使用该虚拟资源的位置。
  4. 根据权利要求3所述的方法,其中,所述基于多个用户特征信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则包括:
    若所述第二客户端的当前位置与使用该虚拟资源的位置之间的距离小于第一距离门限时,则筛选出该虚拟资源;和/或,
    若所述第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且该虚拟资源的类型属于交通补助型时,则筛 选出该虚拟资源;和/或,
    若所述第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于所述第二距离门限,并且该虚拟资源的数值大于预设数值门限时,则筛选出该虚拟资源。
  5. 根据权利要求2所述的方法,其中,所述用户特征信息包括所述第二客户端的当前位置、所述第二用户的个人属性信息和历史行为信息;所述配置信息包括使用该虚拟资源的位置。
  6. 根据权利要求5所述的方法,其中,所述基于多个用户特征信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则包括:
    若所述第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于第二距离门限,并且所述第二用户的历史行为信息指示所述第二用户的物品交换能力大于预设能力门限时,则筛选出该虚拟资源;和/或,
    若所述第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于所述第二距离门限,并且所述第二用户的历史行为信息指示所述第二用户多次使用该虚拟信息时,则筛选出该虚拟资源;和/或,
    若所述第二客户端的当前位置与使用一虚拟资源的位置之间的距离大于所述第二距离门限,并且所述第二用户的个人属性信息指示所述第二用户的活动范围大于所述第二距离门限时,则筛选出该虚拟资源。
  7. 根据权利要求2所述的方法,其中,所述时间信息为所述第二用户请求虚拟资源的时刻;所述配置信息为使用该虚拟资源的时段。
  8. 根据权利要求7所述的方法,其中,所述基于多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则包括:
    若所述时刻在使用一虚拟资源的时段之前,则筛选出该虚拟资源;和/或,
    若所述时刻在使用一虚拟资源的时段之内,则筛选出该虚拟资源。
  9. 根据权利要求2所述的方法,其中,所述用户特征信息包括所述第二客户端的当前位置和所述第二用户的历史行为信息;所述时间信息为所述第二用户请求虚拟资源的时刻;配置信息包括该虚拟资源的类型、使用该虚拟资源的位置以及使用该虚拟资源的时段。
  10. 根据权利要求9所述的方法,其中,所述基于多个用户特征信息和多个时间信息以及多个配置信息预先设置用于筛选虚拟资源的匹配规则包括:
    若接收到所述虚拟资源请求消息的时刻在使用一虚拟资源的时段之内,并且若所述第二客户端的当前位置与使用该虚拟资源的位置之间的距离小于第一距离门限时,则筛选出该虚拟资源;和/或,
    若所述第二用户的历史行为信息指示所述第二用户在所述时刻之后将会使用的虚拟资源的类型与一虚拟资源的类型相同,则筛选出该虚拟资源。
  11. 根据权利要求1所述的方法,其中,所述虚拟资源请求消息携带有针对所述用户特征信息和所述时间信息的优先级,所述方法进一步包括:
    在筛选出多个虚拟资源时,根据所述优先级对多个虚拟资源进行降序排列,按照该降序排列将前L个虚拟资源作为返回给所述第二客户端的至少一个虚拟资源,其中,L为大于1的正整数。
  12. 根据权利要求1至11中任一项所述的方法,其中,所述获取针对所述虚拟资源请求消息的用户特征信息包括:
    当所述虚拟资源请求消息携带有所述第二客户端的当前位置时,读取所述虚拟资源请求消息,以获取所述第二客户端的当前位置;或,
    获取所述第二客户端的互联网协议地址,根据所述互联网协议地址 确定所述第二客户端的当前位置;或,
    获取与所述第二客户端连接的第三客户端的位置,根据所述第三客户端的位置以及所述第三客户端的覆盖范围确定所述第二客户端的当前位置。
  13. 一种服务器,其中,该服务器包括:处理器和存储器,所述存储器中存储有计算机可读指令,可以使所述处理器执行以下操作:
    接收来自至少一个第一客户端的至少一个虚拟资源;
    从第二客户端接收虚拟资源请求消息;
    基于接收的虚拟资源请求消息获取用户特征信息和/或时间信息;
    根据获取的用户特征信息和/或所述时间信息从所述接收模块接收的至少一个虚拟资源中筛选出至少一个虚拟资源;及,
    向所述第二客户端返回携带有所述筛选出的至少一个虚拟资源的虚拟资源响应消息。
  14. 根据权利要求13所述的服务器,其中,所述计算机可读指令可以使所述处理器进一步执行以下操作:
    获取每个虚拟资源的配置信息;
    基于多个用户特征信息和/或多个时间信息以及所述接收模块接收的多个配置信息预先设置用于筛选虚拟资源的匹配规则;其中,当所述用户特征信息和/或所述时间信息和一虚拟资源的配置信息满足所述匹配规则时,则筛选出该虚拟资源。
  15. 一种非易失性计算机可读存储介质,存储有计算机可读指令,可以使至少一个处理器执行如权利要求1至12任一项所述的方法。
PCT/CN2017/086308 2016-06-03 2017-05-27 虚拟资源的处理方法、服务器及存储介质 WO2017206831A1 (zh)

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