WO2017181990A1 - 附加媒体信息的展示方法及装置 - Google Patents

附加媒体信息的展示方法及装置 Download PDF

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Publication number
WO2017181990A1
WO2017181990A1 PCT/CN2017/081389 CN2017081389W WO2017181990A1 WO 2017181990 A1 WO2017181990 A1 WO 2017181990A1 CN 2017081389 W CN2017081389 W CN 2017081389W WO 2017181990 A1 WO2017181990 A1 WO 2017181990A1
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WO
WIPO (PCT)
Prior art keywords
media information
display
additional media
display area
progress
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Application number
PCT/CN2017/081389
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English (en)
French (fr)
Inventor
周彬
Original Assignee
腾讯科技（深圳）有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 腾讯科技（深圳）有限公司 filed Critical 腾讯科技（深圳）有限公司
Publication of WO2017181990A1 publication Critical patent/WO2017181990A1/zh
Priority to US16/138,511 priority Critical patent/US10972798B2/en

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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47217—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for controlling playback functions for recorded or on-demand content, e.g. using progress bars, mode or play-point indicators or bookmarks
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04847—Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484—Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/0486—Drag-and-drop
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream or rendering scenes according to encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H04N21/4725—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content using interactive regions of the image, e.g. hot spots
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/488—Data services, e.g. news ticker
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/8126—Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/845—Structuring of content, e.g. decomposing content into time segments
    • H04N21/8455—Structuring of content, e.g. decomposing content into time segments involving pointers to the content, e.g. pointers to the I-frames of the video stream

Definitions

  • the present application relates to the field of Internet technologies, and in particular, to a method and an apparatus for displaying additional media information.
  • main media information such as playing video, audio and other media files
  • additional media information such as: inserting patch ads, pushing promotional information (such as: news, public service information, etc.) ).
  • additional media are displayed in a fixed, single way, and the display needs to be improved.
  • the presentation manner of the tile advertisement and the video content that the user wants to watch are serial.
  • the patch advertisement is first played in the video play window of the player, and during the playback of the patch advertisement, the user clicks (PC end) or touches (mobile terminal) the video area of the patch advertisement. , will jump to the specified connection for further information.
  • the user can watch the video content after the placement of the placement ad.
  • the application example of the present application provides a method for displaying additional media information, including:
  • Determining a placement position of the additional media information when determining that a playback progress of the primary media information reaches a preset time point and/or detecting an input operation of the user, wherein the display location of the additional media information is related to the primary media Relevant display position of the progress bar of the information;
  • the additional media information is displayed on the determined placement.
  • the application example further provides a display device for additional media information, including:
  • the detecting module may determine the playing progress of the main media information and/or detect the input operation of the user during the display of the main media information; when determining that the playing progress of the main media information reaches the preset time point and/or detecting the user The position determination module is triggered when the input operation is performed;
  • a location determining module where the location of the additional media information is determined, where the location of the additional media information is related to a location of the progress bar of the primary media information;
  • the presentation module can display the additional media information on the determined placement.
  • the application example provides an apparatus for displaying additional media information, wherein the apparatus includes a processor and a memory, wherein the memory stores computer readable instructions, and the processor can be caused to perform the following operations:
  • Determining a placement position of the additional media information when determining that a playback progress of the primary media information reaches a preset time point and/or detecting an input operation of the user, wherein the display location of the additional media information is related to the primary media Relevant display position of the progress bar of the information;
  • the additional media information is displayed on the determined placement.
  • the application examples also provide a computer readable storage medium storing computer readable instructions that are executable by at least one processor.
  • FIG. 1 is a schematic diagram of an implementation environment of a solution of the present application
  • FIG. 2A is a schematic flowchart of a method for displaying additional media information provided by an example of the present application
  • 2B is a schematic flowchart of a method for displaying additional media information provided by an example of the present application
  • FIG. 3 is a schematic view of a display area provided by an example of the present application.
  • FIG. 4 is a schematic diagram of an apparatus for displaying additional media information provided by an example of the present application.
  • the tile advertisement is forced to play before the video is played, and the main window occupying the video playback also takes a certain time, which seriously affects the viewer's experience and even causes the user's dislike; secondly, the user is in the placement advertisement. During the playback period, I often choose to do other things, which affects the actual playback effect of the advertisement.
  • the present application proposes a method for displaying additional media information, which can be applied to the system architecture shown in FIG. 1.
  • the primary media server 101 is a server that provides primary media information, such as a playback server of a video website, for providing video content resources in the form of a media stream.
  • the add-on media server 102 is a server that provides additional media content (or additional media information) including, but not limited to, pictures, text, animation, video, audio, or a combination thereof.
  • the playback terminal 104 may be a variety of electronic devices such as a mobile terminal or a PC, including but not limited to a smartphone, a tablet, and the like.
  • the PC can be a personal computer, a laptop, a superbook, and the like.
  • the solution of the present application is mainly implemented based on the playback terminal 104.
  • the above PC or mobile terminal device is installed with a media playing client such as a video playing application.
  • the application example provides a method for displaying additional media information, which is applied to an electronic device (such as the playing terminal 104 in FIG. 1) installed with a media playing client. As shown in FIG. 2A, the method includes the following steps:
  • Step 201 Perform step 202 when the presentation condition of the additional media information corresponding to the main media information is satisfied during the presentation of the main media information.
  • the main media information may be various media files (such as video, audio, etc.) played online, and during the display of the main media information, there may be various types of additional media push, such as: inserting a patch advertisement, pushing promotion Information (such as news, public interest information, etc.).
  • the media playing client may determine whether the foregoing display condition is met.
  • the specific method may include: determining (eg, monitoring) the playing progress of the primary media information and/or detecting (eg, monitoring) the user's input operation, and determining the playing of the primary media information.
  • the above display condition is determined to be satisfied when the progress reaches the preset time point and/or when the user's input operation is detected.
  • the period during which the main media information is displayed may refer to one of the following situations: the media playing client When preparing to play main media information (such as video or audio files) (additional media information displayed at this time may be referred to as pre-roll), when main media information is being played, when main media information is paused, and when main media information is played (The additional media information displayed at this time can be referred to as a post-patch).
  • main media information such as video or audio files
  • step 201 may be performed when the video of the episode is ready to be played (the additional media information at this time is The pre-roll advertisement) may also perform step 201 during the video playing process of the episode, and may also perform step 201 when the video of the episode is paused or when the video of the episode is finished playing (addition at this time)
  • the media information is a post-roll ad).
  • Step 202 Determine a placement position of the additional media information, wherein the display position of the additional media information is related to the display position of the progress bar of the main media information.
  • the display condition may include: the playing progress of the main media information reaches a preset time point (eg, the video file as the main media information is played to a preset time point) and/or the input operation of the user is received.
  • the input operation of the receiving user may include at least one of the following:
  • Step 203 Display additional media information on the determined placement.
  • the placement of the additional media information is related to the placement of the progress bar.
  • the additional media information is displayed within the area occupied by the progress bar, or in the area occupied by the progress bar.
  • Around, or part of the additional media information is displayed within the area occupied by the progress bar, etc., which can more effectively use the limited display space on the screen to display additional media information, reducing the interference of the additional media information display on the main media information display.
  • the display of additional media information is related to the placement of the progress bar.
  • the display position of the additional media information may include reference coordinates, so that the media playing client loads the media material of the additional media information based on the reference coordinates, thereby implementing the display;
  • the display position of the progress bar may be This includes the display area, which is the area occupied by the progress bar when it is displayed on the screen.
  • the reference coordinates of the additional media information may be located in the display area of the progress bar or around the display area, and the media playing client displays the additional media information based on the reference coordinates, so that the additional media information can be displayed on the progress. Above or at least part of the bar is overlaid on the progress bar or displayed around the progress bar.
  • the reference coordinates can be static parameters, which will not change after the determination, but also It is a dynamic parameter that can be changed according to a predetermined rule.
  • the display position of the additional media information may include: a reference coordinate and a display track; wherein the display track may be a curve or a straight line in the display area of the progress bar, or the display track may be partially displayed on the progress bar.
  • a curve or line within a region, or a display track is a line or curve around the display area of the progress bar.
  • the media playing client may first display the additional media information based on the initial reference coordinates, and then move the reference coordinates along the display track, so that the displayed additional media information moves along the display track.
  • the additional media information displayed on the screen can be moved by a certain track.
  • the additional media information as a car advertisement can be a car picture, and the car picture is moved along a certain track when displayed, for example: in progress Move on the bar, or move around the progress bar, or move along a track that passes through the progress bar.
  • the presentation of the additional media information may move as the current playback progress moves on the progress bar.
  • the step 202 of determining the placement location of the additional media information may include determining an initial reference coordinate based on the location of the current playback progress point on the progress bar, wherein the initial reference coordinate is the same as or around the location of the current playback progress point.
  • the step 203 of displaying the additional media information on the determined display position may include: displaying the additional media information based on the initial reference coordinates; monitoring the change of the position of the playback progress point; and when the position of the playback progress point changes, according to the current play
  • the position of the progress point and the display trajectory determine a new reference coordinate to move the reference coordinate along the display trajectory following the playback progress point, so that the displayed additional media information moves along the display trajectory following the playback progress point; wherein the determined new reference is determined
  • the coordinates are the same as or around the current playback progress point.
  • dynamic additional media information display can be implemented, and the display position of the additional media information can be changed according to the position change of the playback progress point on the progress bar.
  • the additional media information will always be displayed from the screen. Play on or around the progress bar on the progress bar, which not only makes more effective use of the limited display space on the screen to display additional media information, reduces the interference of the additional media information display on the main media information display, but also makes the user more easy to pay attention to.
  • To add additional media information improve the display effect, attention and push effect of additional media information, and improve the user experience of using the media to play the client.
  • the step 202 of determining the placement location of the additional media information may include: reading the preset reference coordinates; or determining the reference coordinates according to the position of the current playback progress point on the progress bar, wherein the reference coordinates may be current
  • the playback progress point is at the same or around it.
  • the additional media information may be a patch advertisement, news information, or the like.
  • the method for displaying additional media information is applied to the media playing client, and the following steps are included:
  • Step 211 During the presentation of the media stream (a type of primary media information), it is detected whether there is an operation of dragging the progress bar (a user's input operation), and if so, step 212 is performed, otherwise the step is continued to perform the detection.
  • the presentation of the media stream during and after the video content playback of the media stream, such as when the media file is ready to be played, when the media file is being played, when the media file is paused, or the media file When playback is complete.
  • Step 212 Determine the reference coordinates of the additional media information presentation in response to the detected operation of the drag progress bar.
  • the reference coordinates of the additional media information and the shape and area of the display area jointly determine the display area occupied by the additional media information on the screen during the presentation (this display area can represent the placement of the additional media information).
  • This display area can represent the placement of the additional media information).
  • the shape and area of the display area is typically related to the additional media content to be displayed.
  • the reference coordinate may be outside the play window of the media stream, and may be a preset fixed position. Preferably, the reference coordinate should be related to the operation of dragging the progress bar, for example, appearing on or near the progress bar.
  • the reference coordinate may be the center of the display area of the additional media information, or a coordinate on the edge of the display area, and may of course be any point in the display area.
  • Step 213 Display additional media information in the display area of the additional media information based on the determined reference coordinates.
  • Step 214 In the process of displaying the additional media information, detecting whether there is an operation of clicking the display area; in response to the detected operation of clicking the display area, obtaining an interactive link and displaying the media interaction page. This step is an optional step.
  • the user when the user views the online main media information (such as a video website), the user often drags the media to play the progress bar of the client, and displays the additional media information when the user drags the progress bar.
  • the display of the additional media information does not affect the viewing of the main media information (such as online video), not only does not take extra time, but also enhances the playback effect.
  • the user must look at the screen when dragging the progress bar, so the additional media information will also be viewed by the user, thereby ensuring the viewing effect.
  • the additional media information is no longer displayed.
  • the duration may be a set value, for example 3 seconds.
  • the player ie, the media playing client
  • the duration of the additional media information can also be The time required for buffering caused by dragging the progress bar does not adversely affect the user's viewing.
  • the speed of movement may be associated with the time required to buffer the progress bar caused by dragging, for example, the longer the buffering time, the slower the moving speed.
  • the method further includes: as long as the mouse pointer displayed on the screen is not moved or is not in the display area of the additional media information after the progress bar is dragged, the additional media information can be played at a certain level. Disappears after the duration (ie stops playing). If the mouse pointer is constantly shaking within the display area of the attached media information, the additional media information can be continuously displayed so that it remains displayed on the screen.
  • the reference coordinate of the additional media information display is the end point of the progress bar drag.
  • the reference coordinates of the additional media information display may also be the starting point of the progress bar drag, or any position from the start point to the end point; or moving along the start point to the end point.
  • the reference coordinates may also be independent of the start or end point and appear near the progress bar.
  • the display area of the additional media information may be a strip area distributed along the progress bar.
  • the width of the strip area may be determined according to the actual playing content of the additional media information, so as not to affect the viewing of the video program screen.
  • An example of a display area is shown in FIG. Among them, the car and the text are the patch advertisements (an additional media information) played according to the scheme of the present example, and may be still pictures or dynamic pictures or videos, and the position where the car appears may be stuck at a certain position (such as Drag the starting point, end point, or other), or move along the progress bar.
  • the display area of the additional media information may be within the display area occupied by the progress bar, or some or all of the area may be located in the display area occupied by the main window of the main media information (such as a video program), as long as the main media information is The display does not have a substantial impact.
  • the example of the present application further provides a device for displaying additional media information, where the device is located in a media playing client, as shown in FIG. 4, the device includes:
  • the detecting module 401 may trigger the location determining module 402 when determining the display condition of the additional media information corresponding to the primary media information during the presentation of the primary media information.
  • the location determining module 402 may determine a location of the additional media information, where the location of the additional media information is related to a location of the progress bar of the primary media information.
  • the location determining module 402 can be triggered, and thus the location determining module 402 can implement the above functions when the above display conditions are satisfied.
  • the detecting module 401 may determine (eg, monitor) the playing progress of the primary media information and/or detect (eg, monitor) the input operation of the user, when determining that the playing progress of the primary media information reaches a preset time point and/or It is determined that the above display condition is satisfied when the user's input operation is detected.
  • the display module 403 can display the additional media information on the determined placement.
  • the display condition may include: the playing progress of the main media information reaches a preset time point (eg, the video file as the main media information is played to a preset time point) and/or the input operation of the user is received.
  • the input operation of the receiving user may include at least one of the following:
  • the display location of the additional media information may include: a display area; the apparatus may further include: an interaction module 404, in the process of displaying the additional media information, detecting whether there is an operation of clicking the display area; In response to the detected click on the display area, an interactive link is obtained and an interactive media page is displayed.
  • an interaction module 404 in the process of displaying the additional media information, detecting whether there is an operation of clicking the display area; In response to the detected click on the display area, an interactive link is obtained and an interactive media page is displayed.
  • the display location of the additional media information includes: reference coordinates; the display position of the progress bar includes: a display area; wherein the reference coordinates are located within the display area or around the display area
  • the display module 403 can present the additional media information based on the reference coordinates.
  • the display position of the additional media information further includes: displaying a trajectory; wherein the display trajectory is a curve or a straight line in the display area, or the display trajectory is partially located in the display area a curve or line, or the display trajectory is a line or curve around the display area; the display module 403 can display the additional media information based on the reference coordinates, and move the reference coordinates along the display trajectory, The displayed additional media information is caused to move along the display trajectory.
  • each module in FIG. 4 can be processed as follows:
  • the detecting module 401 can detect whether there is an operation of dragging the progress bar during the media stream (a type of main media information) display by the media playing client;
  • the location determining module 402 may determine the reference coordinates of the additional media information display in response to the detected operation of the drag progress bar, and notify the display module 401 of the reference coordinates;
  • the presentation module 403 can display the additional media information in the display area of the additional media information based on the determined reference coordinates.
  • the main media information such as the media stream is from the main media server (such as the video server) 101, and the additional media information is from the additional media server 102.
  • the apparatus may further include:
  • the interaction module 404 can detect whether there is an operation of clicking the display area of the additional media information in the process of displaying the additional media information; in response to the detected operation of clicking the display area, obtaining the interactive link and displaying the interactive media page.
  • the display module 403 may not display the additional media information after displaying the additional media information for a certain period of time.
  • the duration is a preset value or the time required for buffering caused by dragging the progress bar.
  • the reference coordinates are the start point, the end point of the progress bar drag, or any position from the start point to the end point, or move along the start point to the end point.
  • the display area is an area distributed along the progress bar, for example, a strip-shaped area occupying a certain width on both sides of the progress bar.
  • the media playing client is located on the PC, and after the progress bar is dragged, the mouse pointer displayed on the screen does not move or is not in the display area of the additional media information, the display module 403 can display the additional media.
  • the additional media information is no longer displayed after the information has been for a certain period of time; if the mouse pointer is within the display area and is constantly shaking, the display module 403 can display the additional media information all the time.
  • each module in each example of the present application may be integrated into one processing unit, or each module may exist physically separately, or two or more devices or modules may be integrated into one unit.
  • the above integrated unit can be implemented in the form of hardware or in the form of a software functional unit.
  • the display device of the additional media can be run on any computing device that can display media.
  • the device (such as a computing device including a display interface) is loaded in the memory of the computing device, and the memory may include: a random access memory (RAM) and/or a non-volatile memory.
  • the computing device may further include: a memory 420, a processor 410, a bus 440, and a port 430 in addition to the respective modules 401-404 in the display device including the above-mentioned additional media.
  • Processor 410 and memory 420 are interconnected by a bus 440.
  • Processor 410 can receive and transmit data over port 430 for network communication and/or local communication.
  • Each of the above modules 401 to 404 may be a machine executable instruction module stored in the memory 420.
  • the processor 410 can realize the functions of the above-described modules 401 to 404 by executing the machine executable instructions included in the modules 401 to 404 in the memory 420.
  • the computing device may include a peripheral input device capable of receiving user operations, such as a keyboard, a mouse, a touch screen, a handle, etc., so that the detecting module 401 can monitor the user.
  • the input operation triggers the processing of location determining module 402 and presentation module 403.
  • the computing device where the display device of the additional media is located is a mobile terminal
  • the computing device may include components capable of receiving an input operation of the user, such as a button, a touch screen, a wire control, etc., and may also include a gyroscope, a gravity acceleration sensor.
  • a component capable of sensing the change of the posture of the computing device, such that the detecting module 401 can monitor the input operation of the user, thereby triggering the processing of the position determining module 402 and the display module 403.
  • each instance of the present application can be implemented by a data processing program executed by a data processing device such as a computer.
  • the data processing program constitutes the present application.
  • a data processing program usually stored in a storage medium is executed by directly reading a program out of a storage medium or by installing or copying the program to a storage device (such as a hard disk and or a memory) of the data processing device. Therefore, such a storage medium also constitutes the present application.
  • the storage medium can use any type of recording method, such as paper storage medium (such as paper tape, etc.), magnetic storage medium (such as floppy disk, hard disk, flash memory, etc.), optical storage medium (such as CD-ROM, etc.), magneto-optical storage medium ( Such as MO, etc.).
  • the present application also discloses a storage medium in which is stored a data processing program for performing any of the above examples of the methods of the present application.
  • the storage medium can be a non-volatile storage medium.

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Abstract

本申请公开了一种附加媒体信息的展示方法，包括：在主媒体信息的展示期间，判断是否满足所述主媒体信息对应的附加媒体信息的展示条件；当满足所述展示条件时，确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关；在所确定的展示位置上展示所述附加媒体信息。本申请还公开一种相应的装置。此方法和装置能够更有效利用展示空间，提高展示效果。

Description

附加媒体信息的展示方法及装置
本申请要求于2016年4月22日提交中国专利局、申请号为201610258407.3、申请名称为“一种附加媒体信息的展示方法及装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本申请涉及互联网技术领域，尤其涉及一种附加媒体信息的展示方法及装置。
背景技术
目前，在展示主媒体信息(如播放视频、音频等媒体文件)的同时，还会有各类附加媒体信息的推送，比如：插入贴片广告、推送推广信息(如：新闻、公益宣传信息等)。但是，这些附加媒体的展示方式是固定、单一的，展示效果还需改善。
以贴片广告为例，现有技术中，贴片广告的呈现方式和用户所要观看的视频内容是串行的。在用户发出播放视频内容的指令之后，在播放器的视频播放窗口首先播放贴片广告，在贴片广告播放期间，用户通过鼠标点击(PC端)或者触摸(移动终端)贴片广告的视频区域，则会跳转到指定连接以获取进一步信息。在贴片广告播放结束后，用户才可以观看视频内容。
技术内容
本申请实例提供了一种附加媒体信息的展示方法包括：
在主媒体信息的展示期间，
确定所述主媒体信息的播放进度和/或检测用户的输入操作；
当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时，确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关；
在所确定的展示位置上展示所述附加媒体信息。
本申请实例还提供了一种附加媒体信息的展示装置，包括：
检测模块，可以在主媒体信息的展示期间，确定所述主媒体信息的播放进度和/或检测用户的输入操作；当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时触发位置确定模块；
位置确定模块，可以确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关；
展示模块，可以在所确定的展示位置上展示所述附加媒体信息。
本申请实例提供了一种附加媒体信息的展示装置，其中，所述装置包括处理器和存储器，所述存储器中存储有计算机可读指令，可以使所述处理器执行以下操作：
在主媒体信息的展示期间，确定所述主媒体信息的播放进度和/或检测用户的输入操作；
当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时，确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关；
在所确定的展示位置上展示所述附加媒体信息。
本申请实例还提供了一种计算机可读存储介质，存储有计算机可读指令，可以使至少一个处理器执行上述方法。
附图说明
为了更清楚的说明本申请实例中的技术方案，下面将对实例描述中所需要使用的附图作简单的介绍，显而易见地，下面描述中的附图仅仅是本申请的一些实例，对于本领域普通技术人员来说，在不付出创造性劳动的前提下，还可以根据这些附图获得其它的附图。其中，
图1为本申请方案的实施环境示意图；
图2A为本申请实例提供的附加媒体信息的展示方法流程示意图；
图2B为本申请实例提供的附加媒体信息的展示方法流程示意图；
图3为本申请实例提供的展示区域示意图；
图4为本申请实例提供的附加媒体信息的展示装置示意图。
具体实施方式
为使本申请技术方案的技术原理、特点以及技术效果更加清楚，以下结合具体实例对本申请技术方案进行详细阐述。
在一些实例中，贴片广告是在视频播放前强制播放的，并且占用视频播放的主窗口还需要占用一定时间，严重影响了观众的体验，甚至引起用户的反感；其次，用户在贴片广告的播放期间，往往会选择去做其他事情，影响了广告的实际播放效果。
基于以上技术问题，本申请提出了一种附加媒体信息的展示方法，该方法可应用于图1所示的系统构架中。如图1所示，，主媒体服务器101为提供主媒体信息的服务器，比如为视频网站的播放服务器，用于提供视频内容资源，形式表现为媒体流。附加媒体服务器102为提供附加媒体内容(或者说是附加媒体信息)的服务器，附加媒体内容包括但不限于图片、文字、动画、视频、音频或其组合。播放终端104可以是移动终端或PC等各种电子设备，所述移动终端包括但不限于智能手机、平板电脑等。PC可以是个人电脑、笔记本电脑、超级本等。本申请方案主要基于播放终端104实现。上述PC或移动终端设备安装了视频播放应用程序等媒体播放客户端。
本申请实例提供了一种附加媒体信息的展示方法，该方法应用于安装有媒体播放客户端的电子设备(如图1中的播放终端104)。如图2A所示，该方法包括如下步骤：
步骤201：在主媒体信息的展示期间，当满足所述主媒体信息对应的附加媒体信息的展示条件时执行步骤202。这里，主媒体信息可以为在线播放的各种媒体文件(比如：视频、音频等)，在展示主媒体信息的期间，还会有各类附加媒体的推送，比如：插入贴片广告、推送推广信息(如：新闻、公益宣传信息等)。媒体播放客户端可判断是否满足上述展示条件，具体方法可包括：确定(如监听)所述主媒体信息的播放进度和/或检测(如监听)用户的输入操作，当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时确定满足上述展示条件。
这里，所谓主媒体信息的展示期间可以指以下几种情况之一：媒体播放客户端 准备播放主媒体信息(如视频或音频文件)时(此时展示的附加媒体信息可被称为前贴片)、正在播放主媒体信息时、暂停播放主媒体信息时、主媒体信息播放完毕时(此时展示的附加媒体信息可被称为后贴片)。在一个具体应用场景中，主媒体信息为可在线点播的某电视剧集的视频，附加媒体信息为广告数据，则可在该剧集的视频准备播放时执行步骤201(此时的附加媒体信息为前贴片广告)，也可在该剧集的视频播放过程中执行步骤201，还可在该剧集的视频暂停播放时或者在该剧集的视频播放完毕时执行步骤201(此时的附加媒体信息为后贴片广告)。
步骤202：确定附加媒体信息的展示位置，其中，附加媒体信息的展示位置与主媒体信息的进度条的展示位置相关。
在一些实例中，上述展示条件可以包括：主媒体信息的播放进度到达预设时间点(比如作为主媒体信息的视频文件播放到预设时间点)和/或接收到用户的输入操作。其中，所述接收到用户的输入操作可以包括以下至少一项：
1)接收到对于所述电子设备的触摸屏的操作；
2)接收到对于所述进度条的操作；
3)通过所述电子设备中的重力加速度传感器接收到的手势操作；及
4)通过所述电子设备绑定的可穿戴设备接收到的手势操作。
步骤203：在所确定的展示位置上展示附加媒体信息。
在此实例中，附加媒体信息的展示位置与进度条的展示位置相关，对于用户而言，从屏幕上看，附加媒体信息会展示在进度条所占区域之内，或者在进度条所占区域周围，或者附加媒体信息的一部分展示在进度条所占区域之内，等等，这样能更有效利用屏幕上有限的展示空间来展示附加媒体信息，减少附加媒体信息展示对于主媒体信息展示的干扰，提高附加媒体信息的展示效果。
在一些实例中，上述的附加媒体信息的展示位置可以包括基准坐标，这样，媒体播放客户端会以此基准坐标为基础加载附加媒体信息的媒体素材，进而实现展示；上述进度条的展示位置可包括展示区域，也就是指进度条在屏幕上展示时所占的区域。其中，附加媒体信息的基准坐标可以位于进度条的展示区域之内或者位于此展示区域周围，媒体播放客户端在展示附加媒体信息时，基于此基准坐标完成展示，使得附加媒体信息能够展示在进度条之上、或者至少一部分覆盖在进度条之上、或者展示在进度条周围。这里，基准坐标可以是静态参数，确定之后不会改变，也可 以是动态参数，可以根据预定规则而改变。
在一些实例中，上述附加媒体信息的展示位置可以包括：基准坐标和展示轨迹；其中，展示轨迹可以为在进度条的展示区域内的曲线或直线，或者展示轨迹可以为部分位于进度条的展示区域内的曲线或直线，或者展示轨迹为位于进度条的展示区域周围的直线或曲线。这样，媒体播放客户端在展示附加媒体信息时，可以先基于初始的基准坐标展示附加媒体信息，然后令此基准坐标沿展示轨迹移动，使得所展示的附加媒体信息沿展示轨迹移动。进而，屏幕上所展示的附加媒体信息可以延某轨迹移动，比如：作为汽车广告的附加媒体信息可以是一张汽车图片，此张汽车图片在展示时是沿某轨迹移动的，例如：在进度条上移动，或者在进度条周围移动，或者沿一条穿过进度条的轨迹移动等等。
在一些实例中，附加媒体信息的展示可以随进度条上当前播放进度的移动而移动。上述确定附加媒体信息的展示位置的步骤202可以包括：根据进度条上当前播放进度点的位置，确定初始的基准坐标，其中，初始的基准坐标与当前播放进度点的位置相同或者在其周围。上述在所确定的展示位置上展示附加媒体信息的步骤203可以包括：基于初始的基准坐标展示附加媒体信息；监听播放进度点的位置的变化；当播放进度点的位置发生变化时，根据当前播放进度点的位置以及展示轨迹确定新的基准坐标，以令基准坐标沿展示轨迹跟随播放进度点移动，使得所展示的附加媒体信息沿展示轨迹跟随播放进度点移动；其中，所确定的新的基准坐标与当前播放进度点的位置相同或者在其周围。
在上述实例中，可以实现动态的附加媒体信息展示，附加媒体信息的展示位置可以随进度条上播放进度点的位置变化而变化，对于用户而言，从屏幕上看，附加媒体信息会一直展示在进度条上播放进度点之上或者周围，这样不仅能更有效利用屏幕上有限的展示空间来展示附加媒体信息、减少附加媒体信息展示对于主媒体信息展示的干扰，还能使用户更容易关注到附加媒体信息，提高附加媒体信息的展示效果、关注度及推送效果，改善用户使用媒体播放客户端的体验。
在一些实例中，上述确定附加媒体信息的展示位置的步骤202可以包括：读取预先设置的基准坐标；或者根据进度条上当前播放进度点的位置，确定基准坐标，其中，基准坐标可以与当前播放进度点的位置相同或者在其周围。本申请的申请人在研究中还发现，用户在观看视频网站的视频节目时，常常会拖动视频播放的进度 条。因此进一步提出了以下具体实例，这些实例利用用户拖动主媒体信息的进度条这一习惯，在用户拖动进度条时，显示附加媒体信息，该附加媒体信息不会影响视频内容的观看，而且用户在拖动进度条时肯定是看着屏幕的，因此该附加媒体信息也一定会被用户观看。根据不同的应用场景，该附加媒体信息可以是贴片广告、新闻资讯等。
如图2B所示为本申请实例提供的展示附加媒体信息的方法流程，该流程应用于媒体播放客户端，包括如下步骤：
步骤211：在媒体流(一种主媒体信息)的展示期间，检测是否有拖动进度条的操作(一种用户的输入操作)，若是，执行步骤212，否则继续执行本步骤进行检测。
所述媒体流的展示期间，包括媒体流的视频内容播放期间以及之前和之后，例如准备播放所述媒体文件时、正在播放所述媒体文件中、暂停播放所述媒体文件时或者所述媒体文件播放完毕时。
步骤212：响应于检测到的拖动进度条的操作，确定附加媒体信息展示的基准坐标。
附加媒体信息的基准坐标与展示区域的形状及面积，共同决定了附加媒体信息在展示时在屏幕中所占的展示区域(此展示区域可代表附加媒体信息的展示位置)。展示区域的形状和面积通常与所要展示的附加媒体内容相关。
该基准坐标可位于媒体流的播放窗口之外，可以是预设的固定位置，较佳地，该基准坐标应与拖动进度条的操作相关，例如出现在进度条上或附近。基准坐标可以是附加媒体信息的展示区域的中心，或者是此展示区域的边缘上的一个坐标，当然也可以是此展示区域中的任意一点。
步骤213：基于所确定的基准坐标在附加媒体信息的展示区域内展示附加媒体信息。
步骤214：在附加媒体信息的展示过程中，检测是否有点击此展示区域的操作；响应于检测到的点击此展示区域的操作，获取互动链接并显示媒体互动页面。该步骤为可选步骤。
上述实例中，利用用户观看在线的主媒体信息(如视频网站)时常常会拖动媒体播放客户端的进度条这一使用习惯，在用户拖动进度条时，展示附加媒体信息， 这样，该附加媒体信息的展示不会影响主媒体信息(如在线视频)的观看，不仅不会占用额外时间，还提升了播放效果。而且用户在拖动进度条时肯定是看着屏幕的，因此该附加媒体信息也一定会被用户观看，从而保证了收看效果。
根据本申请的另一实例，展示附加媒体信息持续一定时长后，不再展示该附加媒体信息。所述时长可以是设置值，例如为3秒。或者，由于视频节目的进度条被拖动播放时，播放器(即媒体播放客户端)通常要进行缓冲，在缓冲时视频节目是不能正常播放的，因此附加媒体信息播放的持续时长也可以为拖动进度条的操作所引起的缓冲所需的时间，这样就不会对用户的观看造成不良影响。在一些实例中，基准坐标在沿展示轨迹移动时，移动速度可以与拖动所述进度条引起的缓冲所需时间相关联，比如：缓冲所需时间越长，移动速度就越慢。
另外，如果媒体播放客户端是在PC端，可进一步包括：只要进度条被拖动后屏幕所展示的鼠标指针不动或者不在附加媒体信息的展示区域内，则附加媒体信息可以在播放达到一定时长后消失(即停止播放)。如果此鼠标指针在附加媒体信息的展示区域内且不断晃动，则可持续展示附加媒体信息，使其一直显示在屏幕中。
根据本申请的一个实例，所述附加媒体信息展示的基准坐标为进度条拖动的终点。根据本申请的其他实例，所述附加媒体信息展示的基准坐标也可以是进度条拖动的起点，或者所述起点到终点的任意位置；或者沿着起点到终点移动。在其他实例中，所述基准坐标也可以与所述起点或终点无关，而出现在进度条附近。
根据本申请的另一实例，上述附加媒体信息的展示区域可以为沿着进度条分布的条状区域。该条状区域的宽度可以根据附加媒体信息实际播放内容而定，以不影响观看视频节目画面为宜。如图3所示为展示区域的一个示例。其中，汽车及文字即为根据本实例方案播放的贴片广告(一种附加媒体信息)，可以是静止的图片也可以是动态图片或视频，汽车出现的位置可以是停留在某一个位置(如拖动的起始点、终点或其他)，或者沿着进度条移动。
上述附加媒体信息的展示区域，可以在进度条所占展示区域之内，也可有部分或全部区域位于主媒体信息(如视频节目)的主窗口所占的展示区域，只要是对主媒体信息的展示不造成实质性影响即可。
基于以上各种方法实例，本申请实例还提供了一种附加媒体信息的展示装置，该装置位于媒体播放客户端，如图4所示，该装置包括：
检测模块401，可以在主媒体信息的展示期间，当确定满足所述主媒体信息对应的附加媒体信息的展示条件时触发位置确定模块402。
位置确定模块402，可以确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关。这里，当检测模块401确定满足上述展示条件时可触发此位置确定模块402，进而位置确定模块402可在满足上述展示条件时实现上述功能。具体的，检测模块401可确定(如监听)所述主媒体信息的播放进度和/或检测(如监听)用户的输入操作，当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时确定满足上述展示条件。
展示模块403，可以在所确定的展示位置上展示所述附加媒体信息。
在一些实例中，上述展示条件可以包括：主媒体信息的播放进度到达预设时间点(比如作为主媒体信息的视频文件播放到预设时间点)和/或接收到用户的输入操作。其中，所述接收到用户的输入操作可以包括以下至少一项：
1)接收到对于所述电子设备的触摸屏的操作；
2)接收到对于所述进度条的操作；
3)通过所述电子设备中的重力加速度传感器接收到的手势操作；及
4)通过所述电子设备绑定的可穿戴设备接收到的手势操作。
在一些实例中，附加媒体信息的展示位置可包括：展示区域；该装置可进一步包括：互动模块404，在所述附加媒体信息的展示过程中，检测是否有点击所述展示区域的操作；响应于检测到的点击所述展示区域的操作，获取互动链接并显示互动媒体页面。
在一些实例中，所述附加媒体信息的展示位置包括：基准坐标；所述进度条的展示位置包括：展示区域；其中，所述基准坐标位于所述展示区域之内或者位于所述展示区域周围；展示模块403可基于所述基准坐标展示所述附加媒体信息。
在一些实例中，所述附加媒体信息的展示位置进一步包括：展示轨迹；其中，所述展示轨迹为在所述展示区域内的曲线或直线，或者所述展示轨迹为部分位于所述展示区域内的曲线或直线，或者所述展示轨迹为位于所述展示区域周围的直线或曲线；展示模块403可基于所述基准坐标展示所述附加媒体信息，令所述基准坐标沿所述展示轨迹移动，使得所展示的所述附加媒体信息沿所述展示轨迹移动。
在一些实例中，上述的展示条件为接收到用户拖动进度条的操作，图4中的各模块可做如下处理：
检测模块401，可以在所述媒体播放客户端进行媒体流(一种主媒体信息)展示期间，检测是否有拖动进度条的操作；
位置确定模块402，可以响应于检测到的拖动进度条的操作，确定附加媒体信息展示的基准坐标，并将所述基准坐标通知展示模块401；
展示模块403，可以基于所确定的基准坐标在附加媒体信息的展示区域内展示附加媒体信息。
根据图1所示应用环境可知，媒体流这种主媒体信息来自于主媒体服务器(比如视频服务器)101，附加媒体信息来自于附加媒体服务器102。
在本申请的另一实例中，该装置可进一步包括：
互动模块404，可以在附加媒体信息展示过程中，检测是否有点击附加媒体信息的展示区域的操作；响应于检测到的点击此展示区域的操作，获取互动链接并显示互动媒体页面。
在本申请的另一实例中，所述展示模块403，可以在展示所述附加媒体信息持续一定时长后，不再展示该附加媒体信息。
在一些实例中，所述时长为预设值，或者为拖动进度条引起的缓冲所需时间。
在一些实例中，所述基准坐标为进度条拖动的起点、终点或者起点到终点的任意位置，或者沿着起点到终点移动。
在本申请的一个实例中，所述展示区域为沿着进度条分布的区域，例如，进度条两侧占据一定宽度的条状区域。
在本申请的一个实例中，所述媒体播放客户端位于PC端，进度条被拖动后，屏幕显示的鼠标指针不动或者不在附加媒体信息的展示区域内，则展示模块403可展示附加媒体信息一定时长后不再展示该附加媒体信息；如果鼠标指针在此展示区域内且不断晃动，则展示模块403可一直展示该附加媒体信息。
另外，在本申请各个实例中的各模块可以集成在一个处理单元中，也可以是各个模块单独物理存在，也可以两个或两个以上装置或模块集成在一个单元中。上述集成的单元既可以采用硬件的形式实现，也可以采用软件功能单元的形式实现。
在一实例中，上述附加媒体的展示装置可运行在任一可进行媒体展示的计算设 备中(比如包括显示接口的计算设备)，并加载在该计算设备的存储器中，此存储器可以包括：随机存取存储器(Random Access Memory，RAM)和/或非易失性存储器等。如图4所示，该计算设备除了包括上述附加媒体的展示装置中的各个模块401～404，还可包括：存储器420、处理器410、总线440、端口430。处理器410和存储器420通过总线440互联。处理器410可通过端口430接收和发送数据以实现网络通信和/或本地通信。上述各模块401～404可以是存储器420中存储的机器可执行指令模块。处理器410通过执行存储器420中各模块401～404中包含的机器可执行指令，进而能够实现上述各模块401～404的功能。
上述计算设备中，各模块401～404实现各自功能的具体方法在前述方法实例中均有描述，这里不再赘述。
当上述附加媒体的展示装置所在的计算设备为PC时，该计算设备可以包括能够接收用户操作的外围输入设备，如：键盘、鼠标、触摸屏、手柄等等，这样检测模块401才能够监听到用户的输入操作，进而触发位置确定模块402和展示模块403的处理。当上述附加媒体的展示装置所在的计算设备为移动终端时，该计算设备可以包括能够接收用户的输入操作的部件，如：按键、触摸屏、线控等等，也可以包括陀螺仪、重力加速度传感器等这种能够感知计算设备姿态变化的部件，这样检测模块401才能够监听到用户的输入操作，进而触发位置确定模块402和展示模块403的处理。
另外，本申请的每个实例可以通过由数据处理设备如计算机执行的数据处理程序来实现。显然，数据处理程序构成了本申请。此外，通常存储在一个存储介质中的数据处理程序通过直接将程序读取出存储介质或者通过将程序安装或复制到数据处理设备的存储设备(如硬盘和或内存)中执行。因此，这样的存储介质也构成了本申请。存储介质可以使用任何类型的记录方式，例如纸张存储介质(如纸带等)、磁存储介质(如软盘、硬盘、闪存等)、光存储介质(如CD-ROM等)、磁光存储介质(如MO等)等。
因此，本申请还公开了一种存储介质，其中存储有数据处理程序，该数据处理程序用于执行本申请上述方法的任何一种实例。该存储介质可以为非易失性存储介质。
应当理解，虽然本说明书是按照各个实施方式描述的，但并非每个实施方式仅 包含一个独立的技术方案，说明书的这种叙述方式仅仅是为清楚起见，本领域技术人员应当将说明书作为一个整体，各实施方式中的技术方案也可以经适当组合，形成本领域技术人员可以理解的其他实施方式。
以上所述仅为本申请的较佳实例而已，并不用以限制本申请的保护范围，凡在本申请技术方案的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本申请保护的范围之内。

Claims (18)

  1. 一种附加媒体信息的展示方法，其中，包括：
    在主媒体信息的展示期间，确定所述主媒体信息的播放进度和/或检测用户的输入操作；
    当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时，确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关；
    在所确定的展示位置上展示所述附加媒体信息。
  2. 根据权利要求1所述的方法，其中，所述附加媒体信息的展示位置包括：基准坐标；所述进度条的展示位置包括：展示区域；
    其中，所述基准坐标位于所述展示区域之内或者位于所述展示区域周围；
    所述在所确定的展示位置上展示所述附加媒体信息，包括：基于所述基准坐标展示所述附加媒体信息。
  3. 根据权利要求2所述的方法，其中，所述确定所述附加媒体信息的展示位置，包括：
    读取预先设置的所述基准坐标；或者
    根据所述进度条上当前播放进度点的位置，确定所述基准坐标；
    其中，所述基准坐标与所述当前播放进度点的位置相同或者在其周围。
  4. 根据权利要求2所述的方法，其中，所述附加媒体信息的展示位置进一步包括：展示轨迹；其中，所述展示轨迹为在所述展示区域内的曲线或直线，或者所述展示轨迹为部分位于所述展示区域内的曲线或直线，或者所述展示轨迹为位于所述展示区域周围的直线或曲线；
    所述在所确定的展示位置上展示所述附加媒体信息，包括：
    基于所述基准坐标展示所述附加媒体信息；
    令所述基准坐标沿所述展示轨迹移动，使得所展示的所述附加媒体信息沿所述 展示轨迹移动。
  5. 根据权利要求4所述的方法，其中，所述确定所述附加媒体信息的展示位置，包括：
    根据所述进度条上当前播放进度点的位置，确定初始的所述基准坐标，其中，所述初始的所述基准坐标与所述当前播放进度点的位置相同或者在其周围；
    所述在所确定的展示位置上展示所述附加媒体信息，包括：
    基于所述初始的所述基准坐标展示所述附加媒体信息；
    监听所述播放进度点的位置的变化；
    当所述播放进度点的位置发生变化时，根据当前所述播放进度点的位置以及所述展示轨迹确定新的所述基准坐标，以令所述基准坐标沿所述展示轨迹跟随所述播放进度点移动，使得所展示的所述附加媒体信息沿所述展示轨迹跟随所述播放进度点移动；其中，所确定的所述新的所述基准坐标与所述当前播放进度点的位置相同或者在其周围。
  6. 根据权利要求1所述的方法，其中，所述附加媒体信息的展示位置包括：展示区域；
    该方法进一步包括：在所述附加媒体信息的展示过程中，检测点击所述展示区域的操作；
    响应于检测到的点击所述展示区域的操作，获取互动链接并显示互动媒体页面。
  7. 根据权利要求4所述的方法，其中，所述用户的输入操作为接收到用户拖动进度条的操作；所述基准坐标的移动速度与拖动所述进度条引起的缓冲所需时间相关联。
  8. 根据权利要求1所述的方法，其中，所述进度条的展示位置包括：展示区域，该方法应用于PC；
    当所述进度条被拖动后，如果鼠标指针不动或者不在所述展示区域内，则展示所述附加媒体信息达到一定时长后不再展示所述附加媒体信息；如果鼠标指针在所 述展示区域内且不断晃动，则持续展示所述附加媒体信息。
  9. 一种附加媒体信息的展示装置，其中，包括：
    检测模块，用于在主媒体信息的展示期间，确定所述主媒体信息的播放进度和/或检测用户的输入操作，当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时触发位置确定模块；
    位置确定模块，确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关；
    展示模块，在所确定的展示位置上展示所述附加媒体信息。
  10. 根据权利要求9所述的装置，其中，所述附加媒体信息的展示位置包括：展示区域；该装置进一步包括：
    互动模块，在所述附加媒体信息的展示过程中，检测点击所述展示区域的操作；响应于检测到的点击所述展示区域的操作，获取互动链接并显示互动媒体页面。
  11. 根据权利要求9所述的装置，其中，所述附加媒体信息的展示位置包括：基准坐标；所述进度条的展示位置包括：展示区域；
    其中，所述基准坐标位于所述展示区域之内或者位于所述展示区域周围；
    所述展示模块，基于所述基准坐标展示所述附加媒体信息。
  12. 根据权利要求9所述的装置，其中，所述附加媒体信息的展示位置进一步包括：展示轨迹；其中，所述展示轨迹为在所述展示区域内的曲线或直线，或者所述展示轨迹为部分位于所述展示区域内的曲线或直线，或者所述展示轨迹为位于所述展示区域周围的直线或曲线；
    所述展示模块，基于所述基准坐标展示所述附加媒体信息，令所述基准坐标沿所述展示轨迹移动，使得所展示的所述附加媒体信息沿所述展示轨迹移动。
  13. 一种附加媒体信息的展示装置，其中，所述装置包括处理器和存储器，所述存储器中存储有计算机可读指令，可以使所述处理器执行以下操作：
    在主媒体信息的展示期间，确定所述主媒体信息的播放进度和/或检测用户的输入操作；
    当确定主媒体信息的播放进度到达预设时间点时和/或检测到用户的输入操作时，确定所述附加媒体信息的展示位置，其中，所述附加媒体信息的展示位置与所述主媒体信息的进度条的展示位置相关；
    在所确定的展示位置上展示所述附加媒体信息。
  14. 根据权利要求13所述的展示装置，其中，所述附加媒体信息的展示位置包括：基准坐标；所述进度条的展示位置包括：展示区域；
    其中，所述基准坐标位于所述展示区域之内或者位于所述展示区域周围；
    所述在所确定的展示位置上展示所述附加媒体信息，包括：基于所述基准坐标展示所述附加媒体信息。
  15. 根据权利要求14所述的展示装置，其中，所述计算机可读指令可以使所述处理器执行以下操作：
    读取预先设置的所述基准坐标；或者
    根据所述进度条上当前播放进度点的位置，确定所述基准坐标；
    其中，所述基准坐标与所述当前播放进度点的位置相同或者在其周围。
  16. 根据权利要求14所述的展示装置，其中，所述附加媒体信息的展示位置进一步包括：展示轨迹；其中，所述展示轨迹为在所述展示区域内的曲线或直线，或者所述展示轨迹为部分位于所述展示区域内的曲线或直线，或者所述展示轨迹为位于所述展示区域周围的直线或曲线；
    所述计算机可读指令可以使所述处理器执行以下操作：
    基于所述基准坐标展示所述附加媒体信息；
    令所述基准坐标沿所述展示轨迹移动，使得所展示的所述附加媒体信息沿所述展示轨迹移动。
  17. 根据权利要求16所述的展示装置，其中，所述计算机可读指令可以使所述 处理器执行以下操作：
    根据所述进度条上当前播放进度点的位置，确定初始的所述基准坐标，其中，所述初始的所述基准坐标与所述当前播放进度点的位置相同或者在其周围；
    所述在所确定的展示位置上展示所述附加媒体信息，包括：
    基于所述初始的所述基准坐标展示所述附加媒体信息；
    监听所述播放进度点的位置的变化；
    当所述播放进度点的位置发生变化时，根据当前所述播放进度点的位置以及所述展示轨迹确定新的所述基准坐标，以令所述基准坐标沿所述展示轨迹跟随所述播放进度点移动，使得所展示的所述附加媒体信息沿所述展示轨迹跟随所述播放进度点移动；其中，所确定的所述新的所述基准坐标与所述当前播放进度点的位置相同或者在其周围。
  18. 一种计算机可读存储介质，
    存储有计算机可读指令，可以使至少一个处理器执行如权利要求1-8任一项所述的方法。
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