WO2017128409A1 - Procédé de collecte de données d'une technologie de pousser de publicité basée sur l'état, et système de navigation - Google Patents

Procédé de collecte de données d'une technologie de pousser de publicité basée sur l'état, et système de navigation Download PDF

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Publication number
WO2017128409A1
WO2017128409A1 PCT/CN2016/072979 CN2016072979W WO2017128409A1 WO 2017128409 A1 WO2017128409 A1 WO 2017128409A1 CN 2016072979 W CN2016072979 W CN 2016072979W WO 2017128409 A1 WO2017128409 A1 WO 2017128409A1
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WO
WIPO (PCT)
Prior art keywords
advertisement
user
search condition
technology
data
Prior art date
Application number
PCT/CN2016/072979
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English (en)
Chinese (zh)
Inventor
胡明祥
Original Assignee
胡明祥
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 胡明祥 filed Critical 胡明祥
Priority to PCT/CN2016/072979 priority Critical patent/WO2017128409A1/fr
Publication of WO2017128409A1 publication Critical patent/WO2017128409A1/fr

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Classifications

    • G—PHYSICS
    • G08—SIGNALLING
    • G08G—TRAFFIC CONTROL SYSTEMS
    • G08G1/00—Traffic control systems for road vehicles
    • G08G1/09—Arrangements for giving variable traffic instructions
    • G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages

Definitions

  • the invention belongs to the field of navigation, and in particular relates to a method for collecting data for pushing advertisement technology according to conditions and a navigation system.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a method for collecting data according to a conditional push advertisement technology, and the purpose is to Inadequate support for business advertising for current navigation systems It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time, grasp the location of consumption, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
  • the present invention is achieved by a method of collecting data for advertising technology based on conditions, comprising the steps of:
  • the advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the technical use data is transmitted to the data collection end preset by the manufacturer.
  • the embodiment of the invention further provides a navigation system, comprising:
  • a recording unit a detecting unit, a display unit, and a data transmitting unit, wherein:
  • a recording unit configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement
  • a detecting unit wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;
  • a display unit wherein the input end is connected to the output end of the detecting unit, configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
  • the data sending unit is connected to the output end of the display unit for transmitting the technical use data to the data collection end preset by the manufacturer.
  • the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
  • the manufacturer In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a method for collecting data according to a conditional push advertisement technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a navigation system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 the matching relationship between the location information on the map and the advertisement is recorded, and the search condition label matching the advertisement is recorded.
  • the advertisement label is halal
  • the characteristic beef soup pot a shopping mall advertises
  • the advertisement label is a discount for the season clearance.
  • step S101 the search condition input by the user is detected.
  • the user can plan the route and input the halal or clearance to match the advertisement and location information of the above restaurants and shopping malls.
  • step S102 The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the technical use data is transmitted to the data collection end preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
  • the manufacturer In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
  • the navigation system is:
  • the recording unit 21 is configured to record a matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
  • the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a search condition input by the user;
  • Display unit 23 its input end and the detecting unit 22 The output end is connected to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
  • the output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
  • the working principle is: the recording unit 21 records the matching relationship between the location information on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit 22 detecting the search condition input by the user, the display unit 23 matches the advertisement information according to the search condition input by the user, and displays the advertisement information and the location information of the advertisement on the navigation map, and the data sending unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
  • the manufacturer In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Navigation (AREA)

Abstract

L'invention concerne un procédé de collecte de données d'une technologie de pousser de publicité basée sur l'état, et un système de navigation. Le procédé consiste à : enregistrer des relations de correspondance entre des informations de position et des publicités sur une carte, et enregistrer des balises de condition de recherche correspondant aux publicités (S100); détecter une condition de recherche entrée par un utilisateur (S102); et obtenir des informations publicitaires au moyen d'une correspondance basée sur la condition de recherche entrée par l'utilisateur, afficher les informations publicitaires et des informations de position de la publicité sur la carte de navigation, et envoyer des données d'utilisation de la technologie à une extrémité d'acquisition de données préprogrammée par le fabricant (S103). Via la détection d'une condition de recherche entrée par un utilisateur pour obtenir une publicité correspondante au moyen d'une mise en correspondance, et l'affichage de la publicité et d'informations de position de la publicité sur une carte de navigation, la présente invention implémente un placement de publicité mieux ciblé et permet également à un utilisateur de connaître des positions de consommation pendant l'acquisition d'informations publicitaires correspondant à ses propres besoins. En outre, via un retour d'informations opportun après que la technologie a été utilisée, le fabricant peut acquérir des informations d'utilisation de la technologie associée, de façon simple, rapide et efficace.
PCT/CN2016/072979 2016-01-31 2016-01-31 Procédé de collecte de données d'une technologie de pousser de publicité basée sur l'état, et système de navigation WO2017128409A1 (fr)

Priority Applications (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072979 WO2017128409A1 (fr) 2016-01-31 2016-01-31 Procédé de collecte de données d'une technologie de pousser de publicité basée sur l'état, et système de navigation

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/CN2016/072979 WO2017128409A1 (fr) 2016-01-31 2016-01-31 Procédé de collecte de données d'une technologie de pousser de publicité basée sur l'état, et système de navigation

Publications (1)

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WO2017128409A1 true WO2017128409A1 (fr) 2017-08-03

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PCT/CN2016/072979 WO2017128409A1 (fr) 2016-01-31 2016-01-31 Procédé de collecte de données d'une technologie de pousser de publicité basée sur l'état, et système de navigation

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WO (1) WO2017128409A1 (fr)

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101534315A (zh) * 2008-03-14 2009-09-16 深圳市莱科电子技术有限公司 一种与定位导航相结合的广告信息发布系统
US20100121703A1 (en) * 2007-04-27 2010-05-13 Kabushiki Kaisha Kenwood On-vehicle device and advertisement information distribution system
CN101867600A (zh) * 2009-02-27 2010-10-20 捷讯研究有限公司 提供基于广告的移动设备导航特性的无线通信系统及相关方法
CN102308324A (zh) * 2009-02-06 2012-01-04 星克跃尔株式会社 用于在路径引导期间提供预先记录的显示在导航系统中的广告信息的装置和方法
US20140257989A1 (en) * 2013-03-07 2014-09-11 Ford Global Technologies, Llc Method and system for selecting in-vehicle advertisement

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20100121703A1 (en) * 2007-04-27 2010-05-13 Kabushiki Kaisha Kenwood On-vehicle device and advertisement information distribution system
CN101534315A (zh) * 2008-03-14 2009-09-16 深圳市莱科电子技术有限公司 一种与定位导航相结合的广告信息发布系统
CN102308324A (zh) * 2009-02-06 2012-01-04 星克跃尔株式会社 用于在路径引导期间提供预先记录的显示在导航系统中的广告信息的装置和方法
CN101867600A (zh) * 2009-02-27 2010-10-20 捷讯研究有限公司 提供基于广告的移动设备导航特性的无线通信系统及相关方法
US20140257989A1 (en) * 2013-03-07 2014-09-11 Ford Global Technologies, Llc Method and system for selecting in-vehicle advertisement

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