WO2017128409A1 - Method for collecting data of condition-based advertisement pushing technology, and navigation system - Google Patents
Method for collecting data of condition-based advertisement pushing technology, and navigation system Download PDFInfo
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- WO2017128409A1 WO2017128409A1 PCT/CN2016/072979 CN2016072979W WO2017128409A1 WO 2017128409 A1 WO2017128409 A1 WO 2017128409A1 CN 2016072979 W CN2016072979 W CN 2016072979W WO 2017128409 A1 WO2017128409 A1 WO 2017128409A1
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- advertisement
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- search condition
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- 238000005516 engineering process Methods 0.000 title claims abstract description 38
- 238000000034 method Methods 0.000 title claims abstract description 16
- 238000013480 data collection Methods 0.000 claims description 6
- 238000010586 diagram Methods 0.000 description 2
- DWDGSKGGUZPXMQ-UHFFFAOYSA-N OPPO Chemical compound OPPO DWDGSKGGUZPXMQ-UHFFFAOYSA-N 0.000 description 1
- 208000003251 Pruritus Diseases 0.000 description 1
- 238000013475 authorization Methods 0.000 description 1
- 235000015278 beef Nutrition 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000012423 maintenance Methods 0.000 description 1
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 238000012552 review Methods 0.000 description 1
- 235000014347 soups Nutrition 0.000 description 1
- 239000002699 waste material Substances 0.000 description 1
Classifications
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- G—PHYSICS
- G08—SIGNALLING
- G08G—TRAFFIC CONTROL SYSTEMS
- G08G1/00—Traffic control systems for road vehicles
- G08G1/09—Arrangements for giving variable traffic instructions
- G08G1/0962—Arrangements for giving variable traffic instructions having an indicator mounted inside the vehicle, e.g. giving voice messages
Definitions
- the invention belongs to the field of navigation, and in particular relates to a method for collecting data for pushing advertisement technology according to conditions and a navigation system.
- the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
- the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
- similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
- the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
- core technologies such as CDMA underlying technology
- market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
- Embodiments of the present invention provide a method for collecting data according to a conditional push advertisement technology, and the purpose is to Inadequate support for business advertising for current navigation systems It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time, grasp the location of consumption, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
- the present invention is achieved by a method of collecting data for advertising technology based on conditions, comprising the steps of:
- the advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the technical use data is transmitted to the data collection end preset by the manufacturer.
- the embodiment of the invention further provides a navigation system, comprising:
- a recording unit a detecting unit, a display unit, and a data transmitting unit, wherein:
- a recording unit configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement
- a detecting unit wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;
- a display unit wherein the input end is connected to the output end of the detecting unit, configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
- the data sending unit is connected to the output end of the display unit for transmitting the technical use data to the data collection end preset by the manufacturer.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
- the manufacturer In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
- FIG. 1 is a schematic flowchart of a method for collecting data according to a conditional push advertisement technology according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of a navigation system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S100 the matching relationship between the location information on the map and the advertisement is recorded, and the search condition label matching the advertisement is recorded.
- the advertisement label is halal
- the characteristic beef soup pot a shopping mall advertises
- the advertisement label is a discount for the season clearance.
- step S101 the search condition input by the user is detected.
- the user can plan the route and input the halal or clearance to match the advertisement and location information of the above restaurants and shopping malls.
- step S102 The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the technical use data is transmitted to the data collection end preset by the manufacturer.
- the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
- the manufacturer In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
- the navigation system is:
- the recording unit 21 is configured to record a matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
- the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a search condition input by the user;
- Display unit 23 its input end and the detecting unit 22 The output end is connected to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
- the output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
- the working principle is: the recording unit 21 records the matching relationship between the location information on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit 22 detecting the search condition input by the user, the display unit 23 matches the advertisement information according to the search condition input by the user, and displays the advertisement information and the location information of the advertisement on the navigation map, and the data sending unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
- the invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user.
- the manufacturer In addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
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- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
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Abstract
A method for collecting data of condition-based advertisement pushing technology, and a navigation system. The method comprises: recording matching relationships between location information and advertisements on a map, and recording search condition tags matching the advertisements (S100); detecting a search condition input by a user (S102); and obtaining advertisement information by means of matching based on the search condition input by the user, displaying the advertisement information and location information of the advertisement on the navigation map, and sending technology usage data to a data acquisition end preset by the manufacturer (S103). By detecting a search condition input by a user to obtain a corresponding advertisement by means of matching, and displaying the advertisement and location information of the advertisement on a navigation map, the present invention implements more targeted advertisement placement, and also enables a user to learn about places of consumption while learning about advertisement information according to his/her own needs. In addition, by means of timely feedback after the technology is used, the manufacturer can also conveniently and effectively acquire usage information of the related technology in time.
Description
本发明属于导航领域，尤其是涉及一种收集根据条件推送广告技术的数据的方法以及导航系统。 The invention belongs to the field of navigation, and in particular relates to a method for collecting data for pushing advertisement technology according to conditions and a navigation system.
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。 Nowadays, the number of patents applied by enterprises is increasing, and the use of patents in the market and products is increasing.
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
According to the national intellectual property database, the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447. Among the inventions of the two companies, about 80% of the total number of invention patents related to user experience and direct user operations. Of course, similar patent applications, including other companies based on user experience, are also of a large order of magnitude, such as Xiaomi.
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
Considering the use of technology, the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification. For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 自动推荐停车场的方法以及推荐系统
》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
Therefore, there is a need to have a way to timely assess the market acceptance or value of the relevant technology through the actual data, and at the same time, in order to make my last application, the method and recommendation system for automatically recommending the parking lot.
The related technology in the paper is evaluated in time, and a method for collecting/sending data using technology is proposed.
本发明实施例提供了一种收集根据条件推送广告技术的数据的方法，目的在于
针对当前导航系统针对商家广告支持不完善的情况
，需要提供一种通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
Embodiments of the present invention provide a method for collecting data according to a conditional push advertisement technology, and the purpose is to
Inadequate support for business advertising for current navigation systems
It is necessary to provide a corresponding advertisement by detecting the search condition input by the user, and display the position information of the advertisement and the advertisement on the navigation map, so that the advertisement is more accurately displayed, and at the same time, the user can understand the advertisement information according to the needs of the user. At the same time, grasp the location of consumption, in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
本发明是这样实现的：一种收集根据条件推送广告技术的数据的方法，包括以下步骤： The present invention is achieved by a method of collecting data for advertising technology based on conditions, comprising the steps of:
记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； Record the matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
检测用户输入的搜索条件； Detecting search conditions entered by the user;
根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，并向厂家预设的数据采集端发送技术使用数据。
The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the technical use data is transmitted to the data collection end preset by the manufacturer.
本发明实施例还提供了一种导航系统，包括： The embodiment of the invention further provides a navigation system, comprising:
记录单元，检测单元，显示单元，数据发送单元，其中： a recording unit, a detecting unit, a display unit, and a data transmitting unit, wherein:
记录单元，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； a recording unit, configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement;
检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的搜索条件； a detecting unit, wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;
显示单元，其输入端与所述检测单元输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息；
a display unit, wherein the input end is connected to the output end of the detecting unit, configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
数据发送单元，其输入端与所述显示单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
The data sending unit is connected to the output end of the display unit for transmitting the technical use data to the data collection end preset by the manufacturer.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. At the place of consumption, in addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
图 1 是本发明实施例提供的一种收集根据条件推送广告技术的数据的方法的流程示意图； 1 is a schematic flowchart of a method for collecting data according to a conditional push advertisement technology according to an embodiment of the present invention;
图 2 是本发明实施例提供的导航系统的结构示意图。 FIG. 2 is a schematic structural diagram of a navigation system according to an embodiment of the present invention.
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
The present invention will be further described in detail below with reference to the accompanying drawings and embodiments. It is understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention.
图 1
是发明实施例提供的一种根据路线推送广告的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。 figure 1
It is a schematic flowchart of a method for pushing an advertisement according to a route provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
在步骤 S100 中记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签。 In step S100, the matching relationship between the location information on the map and the advertisement is recorded, and the search condition label matching the advertisement is recorded.
在本实用例中，记录某饭店投放广告，广告标签为清真，特色牛汤锅，某商场投放广告，广告标签为换季清仓打折。
In this practical example, a restaurant is recorded to advertise, the advertisement label is halal, the characteristic beef soup pot, a shopping mall advertises, and the advertisement label is a discount for the season clearance.
在步骤 S101 中，检测用户输入的搜索条件。 In step S101, the search condition input by the user is detected.
用户规划好路线，输入清真或者清仓就能分别匹配出上述饭店和商场的广告及位置信息。 The user can plan the route and input the halal or clearance to match the advertisement and location information of the above restaurants and shopping malls.
在步骤 S102
中，根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，并向厂家预设的数据采集端发送技术使用数据。 At step S102
The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the technical use data is transmitted to the data collection end preset by the manufacturer.
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
The technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. At the place of consumption, in addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
图 2 是本发明实施例提供的导航系统构示意图，该导航系统： 2 is a schematic diagram of a navigation system according to an embodiment of the present invention. The navigation system is:
记录单元 21 ，检测单元 22 ，显示单元 23 ，数据发送单元 24 ，其中： The recording unit 21, the detecting unit 22, the display unit 23, and the data transmitting unit 24, wherein:
记录单元 21 ，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签； The recording unit 21 is configured to record a matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;
检测单元 22 ，其输入端与所述记录单元 21 输出端连接，用于检测用户输入的搜索条件； The detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a search condition input by the user;
显示单元 23 ，其输入端与所述检测单元 22
输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息； Display unit 23, its input end and the detecting unit 22
The output end is connected to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;
数据发送单元 24 ，其输入端与所述显示单元 23
输出端连接，用于向厂家预设的数据采集端发送技术使用数据。 a data transmitting unit 24, an input end thereof and the display unit 23
The output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
其工作原理是：记录单元 21 记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签，检测单元
22 检测用户输入的搜索条件，显示单元 23 根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，同时，数据发送单元 24
向厂家预设的数据采集端发送技术使用数据。 The working principle is: the recording unit 21 records the matching relationship between the location information on the map and the advertisement, records the search condition label matched by the advertisement, and the detecting unit
22 detecting the search condition input by the user, the display unit 23 matches the advertisement information according to the search condition input by the user, and displays the advertisement information and the location information of the advertisement on the navigation map, and the data sending unit 24
Send technical usage data to the data acquisition terminal preset by the manufacturer.
本发明通过检测用户输入的搜索条件配出对应的广告，并在导航地图上显示出广告及广告的位置信息，使广告投放更加精确，同时也让用户能够根据自己的需要了解广告信息的同时掌握消费地点，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
The invention allocates the corresponding advertisement by detecting the search condition input by the user, and displays the position information of the advertisement and the advertisement on the navigation map, so that the advertisement delivery is more accurate, and at the same time, the user can grasp the advertisement information according to the needs of the user. At the place of consumption, in addition, through the timely feedback after using the technology, it is also convenient for the manufacturer to collect the relevant technology in a timely and effective manner.
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
The above are only the preferred embodiments of the present invention, and are not intended to limit the present invention. Any modifications, equivalents, and improvements made within the spirit and scope of the present invention should be included in the scope of the present invention. Inside.
Claims (2)
- 一种收集根据条件推送广告技术的数据的方法，其特征在于，所述方法包括如下步骤： A method for collecting data according to a conditional push advertising technology, characterized in that the method comprises the following steps:记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签；Record the matching relationship between the location information on the map and the advertisement, and record the search condition label matched by the advertisement;检测用户输入的搜索条件；Detecting search conditions entered by the user;根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息，并向厂家预设的数据采集端发送技术使用数据。The advertisement information is matched according to the search condition input by the user, and the advertisement information and the location information of the advertisement are displayed on the navigation map, and the technical use data is transmitted to the data collection end preset by the manufacturer.
- 一种导航系统，其特征在于，所述导航系统包括：A navigation system, characterized in that the navigation system comprises:记录单元，检测单元，显示单元，数据发送单元，其中：a recording unit, a detecting unit, a display unit, and a data transmitting unit, wherein:记录单元，用于记录地图上位置信息与广告的匹配关系，记录广告匹配的搜索条件标签；a recording unit, configured to record a matching relationship between the location information on the map and the advertisement, and record a search condition label matched by the advertisement;检测单元，其输入端与所述记录单元输出端连接，用于检测用户输入的搜索条件；a detecting unit, wherein an input end thereof is connected to the output end of the recording unit, and is configured to detect a search condition input by the user;显示单元，其输入端与所述检测单元输出端连接，用于根据用户输入的搜索条件匹配出广告信息，并在导航地图上显示广告信息及广告所在位置信息；a display unit, wherein the input end is connected to the output end of the detecting unit, configured to match the advertisement information according to the search condition input by the user, and display the advertisement information and the location information of the advertisement on the navigation map;数据发送单元，其输入端与所述显示单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。The data sending unit is connected to the output end of the display unit for transmitting the technical use data to the data collection end preset by the manufacturer.
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| PCT/CN2016/072979 WO2017128409A1 (en) | 2016-01-31 | 2016-01-31 | Method for collecting data of condition-based advertisement pushing technology, and navigation system |
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