WO2017120837A1 - 根据时间段插入广告技术的数据采集方法和广告插入系统 - Google Patents

根据时间段插入广告技术的数据采集方法和广告插入系统 Download PDF

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Publication number
WO2017120837A1
WO2017120837A1 PCT/CN2016/070939 CN2016070939W WO2017120837A1 WO 2017120837 A1 WO2017120837 A1 WO 2017120837A1 CN 2016070939 W CN2016070939 W CN 2016070939W WO 2017120837 A1 WO2017120837 A1 WO 2017120837A1
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advertisement
time period
current time
advertisement insertion
data
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PCT/CN2016/070939
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English (en)
French (fr)
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段春燕
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段春燕
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Priority to PCT/CN2016/070939 priority Critical patent/WO2017120837A1/zh
Publication of WO2017120837A1 publication Critical patent/WO2017120837A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts

Definitions

  • the invention belongs to the field of internet advertisement application technology, and particularly relates to a data collection method and an advertisement insertion system for inserting an advertisement technology according to a time period. .
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • Embodiments of the present invention provide a data collection method for inserting an advertisement technology according to a time period, and the object is capable of Enhance the effectiveness of advertising, and at the same time facilitate manufacturers to collect relevant technology in a timely and effective manner.
  • the present invention is implemented in such a manner that a data collection method for inserting an advertisement technology according to a time period includes the following steps:
  • the advertisement with the suitable time period label of the current time period is pushed, and the technical usage data is sent to the data collection end preset by the manufacturer.
  • An embodiment of the present invention further provides an advertisement insertion system, including:
  • a recording unit for recording a suitable time period label set for each advertisement
  • the query unit is used to query the current time when pushing the advertisement to the user
  • a pushing unit configured to push an advertisement with the suitable time period label according to a current time, including a current time period
  • the data sending unit is configured to send the technical usage data to the data collection end preset by the manufacturer.
  • the invention flexibly inserts ads by time period Therefore, the effect of advertising can be greatly enhanced, and the use of related technologies can be conveniently and efficiently collected by the manufacturer in a timely manner.
  • FIG. 1 is a schematic flowchart of a data collection method for inserting an advertisement technology according to a time period according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
  • figure 1 It is a schematic flowchart of a data collection method for inserting an advertisement technology according to a time period provided by the embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S101 a suitable time period label set for each advertisement is recorded.
  • the time period label is advertised according to the time period and special date. Like TV commercials, online media is more able to determine the content of advertising through standard computer system time. Just as children's food ads are often in the afternoon 6 The left and right cartoons can be placed before and after, and the time period label can be positioned as 17:30 ⁇ 18:00.
  • the advertisements for business type are suitable for the daytime work, and the time period label can be positioned as 9:00 ⁇ 10:00, leisure and entertainment ads are suitable for night out, you can set the time period label to 18:30 ⁇ 19:00 Now. There are even some ads that are suitable for certain moments. For example, some services that order fast food online are best for lunch and evening meals, so you can position the time period label for your food and beverage ads as 12:00 ⁇ 13:00 and 17:30 ⁇ 18:30.
  • the label for the advertisement is not limited to the time period, and the age label, the geographical label, and the like may be added, and the crowd and the region are defined at the same time.
  • an advertisement for a limited time snapping event can be added to the time period label and the age label, which can be targeted at the people who are at home, and is time-sensitive.
  • step S102 when the advertisement is pushed to the user, the current time is queried.
  • step S103 according to the current time, pushing an advertisement with the suitable time period label for the current time period, and sending the technical use data to the data collection end preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention flexibly inserts ads by time period Therefore, the effect of advertising can be greatly enhanced, and the use of related technologies can be conveniently and efficiently collected by the manufacturer in a timely manner.
  • FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
  • the recording unit 21 is configured to record a suitable time period label set for each advertisement.
  • the time period label is advertised according to the time period and special date. Like TV commercials, online media is more able to determine the content of advertising through standard computer system time. Just as children's food ads are often in the afternoon 6 The left and right cartoons can be placed before and after, and the time period label can be positioned as 17:30 ⁇ 18:00.
  • the advertisements for business type are suitable for the daytime work, and the time period label can be positioned as 9:00 ⁇ 10:00, leisure and entertainment ads are suitable for night out, you can set the time period label to 18:30 ⁇ 19:00 Now. There are even some ads that are suitable for certain moments. For example, some services that order fast food online are best for lunch and evening meals, so you can position the time period label for your food and beverage ads as 12:00 ⁇ 13:00 and 17:30 ⁇ 18:30.
  • the label for the advertisement is not limited to the time period, and the age label, the geographical label, and the like may be added, and the crowd and the region are defined at the same time.
  • an advertisement for a limited time snapping event can be added to the time period label and the age label, which can be targeted at the people who are at home, and is time-sensitive.
  • the query unit 22 is used to query the current time when pushing the advertisement to the user.
  • a pushing unit 23 having an input end and an output end of the recording unit 21 and the query unit 22
  • the output connection is for pushing an advertisement with the suitable time period label for the appropriate time period including the current time according to the current time;
  • a data transmitting unit 24 an input end thereof and the push unit 23 Connection, used to send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the working principle is: the recording unit 21 records the appropriate time period label set for each advertisement, and the query unit 22 When the advertisement is pushed to the user, the current time is queried; the pushing unit 23 pushes the advertisement with the suitable time period label including the current time according to the current time, and at the same time, the data transmitting unit 24 Send technical usage data to the data acquisition terminal preset by the manufacturer.
  • the invention flexibly inserts ads by time period Therefore, the effect of advertising can be greatly enhanced, and the use of related technologies can be conveniently and efficiently collected by the manufacturer in a timely manner.

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

一种根据时间段插入广告技术的数据采集方法以及广告插入系统，所述方法包括：记录为各个广告设置的适宜时间段标签（S101）；在向用户推送广告时，查询当前的时间（S102）；根据当前的时间，推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告，并向厂家预设的数据采集端发送技术使用数据（S103）。通过针对时间段灵活插入广告，能够极大地增强广告的投放效果，同时方便了厂家及时有效的采集相关技术的使用情况。

Description

根据时间段插入广告技术的数据采集方法和广告插入系统 技术领域
本发明属于互联网广告应用技术领域，尤其是涉及 一种根据时间段插入广告技术的数据采集方法以及广告插入系统 。
背景技术
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据时间段插入广告的方法以及 广告插入系统 》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
 技术问题
本发明实施例提供了一种根据时间段插入广告技术的数据采集方法 ， 目的能够 增强广告的投放效果，同时方便厂家及时有效的采集相关技术的使用情况。
技术解决方案
本发明是这样实现的：一种根据时间段插入广告技术的数据采集方法，包括以下步骤：
记录为各个广告设置的适宜时间段标签；
在向用户推送广告时，查询当前的时间；
根据当前的时间，推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告，并向厂家预设的数据采集端发送技术使用数据。
本发明实施例还提供了一种广告插入系统，包括：
记录单元，用于记录为各个广告设置的适宜时间段标签；
查询单元，在向用户推送广告时，用于查询当前的时间 ；
推送单元，根据当前的时间，用于推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告；
数据发送单元，用于向厂家预设的数据采集端发送技术使用数据。
 有益效果
该发明通过 针对时间段灵活插入广告 ，从而能够极大地增强广告的投放效果，同时方便了厂家及时有效的采集相关技术的使用情况。
附图说明
图 1 是本发明实施例提供的一种根据时间段插入广告技术的数据采集方法 的流程示意图 ；
图 2 是本发明实施例提供的一种广告插入系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是发明实施例提供的一种根据时间段插入广告技术的数据采集方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S101 中，记录为各个广告设置的适宜时间段标签。
时间时间段标签即按照时间段和特殊日期进行广告促销。和电视广告一样，网络媒体更加能够通过标准的计算机系统时间来决定广告投放的内容。正如儿童食品广告常常在下午 6 点左右的动画片前后投放，可以将其时间段标签定位为 17:30~18:00 ，商务类的广告适合在白天上班的时间出现，可以将其时间段标签定位为 9:00~10:00 ，休闲娱乐类的广告适合在晚上出，可以将其时间段标签定位为 18:30~19:00 现。甚至有一部分广告适合在某些特定时刻出现，如一些通过网络订购快餐的服务最适合出现在午间和晚间用餐的时间，因此可以将餐饮广告的时间段标签定位为 12:00~13:00 和 17:30~18:30 。
对于广告的标签不限于时间段，也可以加入年龄段标签、地域标签等，同时限定人群和地域。比如限时抢购活动的广告，可以将其加入时间段标签和年龄段标签，可以针对赋闲在家的人群，并且具有时效性。
在步骤 S102 中，在向用户推送广告时，查询当前的时间。
在步骤 S103 中，根据当前的时间，推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告，并向厂家预设的数据采集端发送技术使用数据。
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
该发明通过 针对时间段灵活插入广告 ，从而能够极大地增强广告的投放效果，同时方便了厂家及时有效的采集相关技术的使用情况。
图 2 是本发明实施例提供的一种广告插入系统的结构示意图，该广告插入系统包括：
记录单元 21 ，用于记录为各个广告设置的适宜时间段标签。
时间时间段标签即按照时间段和特殊日期进行广告促销。和电视广告一样，网络媒体更加能够通过标准的计算机系统时间来决定广告投放的内容。正如儿童食品广告常常在下午 6 点左右的动画片前后投放，可以将其时间段标签定位为 17:30~18:00 ，商务类的广告适合在白天上班的时间出现，可以将其时间段标签定位为 9:00~10:00 ，休闲娱乐类的广告适合在晚上出，可以将其时间段标签定位为 18:30~19:00 现。甚至有一部分广告适合在某些特定时刻出现，如一些通过网络订购快餐的服务最适合出现在午间和晚间用餐的时间，因此可以将餐饮广告的时间段标签定位为 12:00~13:00 和 17:30~18:30 。
对于广告的标签不限于时间段，也可以加入年龄段标签、地域标签等，同时限定人群和地域。比如限时抢购活动的广告，可以将其加入时间段标签和年龄段标签，可以针对赋闲在家的人群，并且具有时效性。
查询单元 22 ，在向用户推送广告时，用于查询当前的时间。
推送单元 23 ，其输入端分别与所述记录单元 21 的输出端以及所述查询 单元 22 的输出端连接，根据当前的时间，用于推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告；
数据发送单元 24 ，其输入端与所述推送单元 23 连接，用于向厂家预设的数据采集端发送技术使用数据。
其工作原理是：记录单元 21 记录为各个广告设置的适宜时间段标签，查询单元 22 在向用户推送广告时，查询当前的时间；推送 单元 23 根据当前的时间，推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告，同时，数据发送单元 24 向厂家预设的数据采集端发送技术使用数据。
该发明通过 针对时间段灵活插入广告 ，从而能够极大地增强广告的投放效果，同时方便了厂家及时有效的采集相关技术的使用情况。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种根据时间段插入广告技术的数据采集方法 ，其特征在于，所述方法包括如下步骤：
    记录为各个广告设置的适宜时间段标签；
    在向用户推送广告时，查询当前的时间；
    根据当前的时间，推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告，并向厂家预设的数据采集端发送技术使用数据。
  2. 一种广告插入系统，其特征在于，所述广告插入系统包括：
    记录单元，用于记录为各个广告设置的适宜时间段标签；
    查询单元，在向用户推送广告时，用于查询当前的时间 ；
    推送单元，根据当前的时间，用于推送适宜时间段包括当前时间的带有所述适宜时间段标签的广告；
    数据发送单元，用于向厂家预设的数据采集端发送技术使用数据。
PCT/CN2016/070939 2016-01-14 2016-01-14 根据时间段插入广告技术的数据采集方法和广告插入系统 WO2017120837A1 (zh)

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CN103313109A (zh) * 2012-03-12 2013-09-18 李雪菲 广告发布方法及系统
JP5856010B2 (ja) * 2012-05-15 2016-02-09 Kddi株式会社 広告提供装置、広告提供方法、およびプログラム

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN101470883A (zh) * 2007-12-26 2009-07-01 联想(北京)有限公司 广告播放方法和广告播放设备
CN101835090A (zh) * 2009-02-27 2010-09-15 捷讯研究有限公司 提供基于活动历史的移动设备广告的通信系统和相关方法
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JP5856010B2 (ja) * 2012-05-15 2016-02-09 Kddi株式会社 広告提供装置、広告提供方法、およびプログラム

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