WO2017120836A1 - 插入广告时的数据采集方法以及广告插入系统 - Google Patents
插入广告时的数据采集方法以及广告插入系统 Download PDFInfo
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- WO2017120836A1 WO2017120836A1 PCT/CN2016/070938 CN2016070938W WO2017120836A1 WO 2017120836 A1 WO2017120836 A1 WO 2017120836A1 CN 2016070938 W CN2016070938 W CN 2016070938W WO 2017120836 A1 WO2017120836 A1 WO 2017120836A1
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Classifications
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/27—Server based end-user applications
Definitions
- the invention belongs to the technical field of internet advertisement application, and particularly relates to a data collection method and an advertisement insertion system when inserting an advertisement.
- the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
- the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
- similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
- the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
- core technologies such as CDMA underlying technology
- market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
- the embodiment of the invention provides a data collection method when inserting an advertisement, and the object can Enhance the effectiveness of advertising, and maintain user attention to advertising, while facilitating the timely and effective collection of relevant technology.
- the present invention is implemented as follows: a data collection method when inserting an advertisement, comprising the following steps:
- the advertisement is terminated, other advertisements are pushed to the account of the specific user, and the technical usage data is sent to the data collection terminal preset by the manufacturer.
- An embodiment of the present invention further provides an advertisement insertion system, including:
- a recording unit configured to record a play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for a specific user's account;
- a judging unit configured to determine whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the account of the specific user before pushing the specific advertisement to the specific user;
- the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user;
- Advertising push unit judged by the judgment unit
- the specific advertisement is used to terminate the playing of the advertisement when the number of times the account of the specific user exceeds the playing number threshold of the account of the specific user, and push other advertisements to the account of the specific user;
- the data sending unit is configured to send the technical usage data to the data collection end preset by the manufacturer.
- the invention passed Flexible advertising for the number of plays, which can greatly enhance the effectiveness of the ads, and maintain the user's attention to the ads, while facilitating the timely and effective collection of relevant technology.
- FIG. 1 is a schematic flowchart of a data collection method when an advertisement is inserted according to an embodiment of the present invention
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention.
- figure 1 It is a schematic flowchart of a data collection method when an advertisement is inserted according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
- step S101 In the middle, the threshold of the number of times each advertisement is played to the account of the specific user is recorded, and after each advertisement is played for the account of the specific user, the number of times the advertisements are played in the account of the specific user is recorded.
- a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
- step S102 Before, before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement plays the account of the specific user.
- step S102 In the judgment, when the number of times the specific advertisement is played in the account of the specific user does not exceed the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S103. And playing the advertisement; otherwise, when the number of times the specific advertisement is played in the account of the specific user exceeds the threshold of the number of times the advertisement plays the account of the specific user, the process proceeds to step S104. Ending the advertisement, pushing other advertisements to the account of the specific user, and transmitting the technical usage data to the data collection terminal preset by the manufacturer.
- an ad plays a threshold, such as 3
- a threshold such as 3
- the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
- the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
- the invention passed Flexible advertising for the number of plays, which can greatly enhance the effectiveness of the ads, and maintain the user's attention to the ads, while facilitating the timely and effective collection of relevant technology.
- FIG. 2 is a schematic structural diagram of an advertisement insertion system according to an embodiment of the present invention, where the advertisement insertion system includes:
- Recording unit 21 used to record the play count threshold of each advertisement for a specific user's account, and record the number of times each advertisement is played in the account of the specific user after each advertisement is played for the specific user's account.
- a specific user can be the same IP address user, the same MAC The address user, or the user name of the user's registration website, can be used to uniquely identify the user.
- Judging unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a play count threshold of the advertisement for the account of the specific user.
- the playing unit 23 has an input end connected to an output end of the determining unit 22, and is judged by the determining unit 22
- the specific advertisement is used to play the advertisement when the number of times the account of the specific user does not exceed the number of times the advertisement plays the account of the specific user.
- the advertisement pushing unit 24 has an input end connected to another output end of the determining unit 22, and is judged by the determining unit 22
- the specific advertisement is used to terminate the playing of the advertisement when the number of times the account of the specific user exceeds the playing number threshold of the account of the specific user, and push other advertisements to the account of the specific user;
- an ad plays a threshold, such as 3
- a threshold such as 3
- the advertisement will not be played again, and other advertisements will be pushed to the account of the specific user, such as changing from skin care advertisement to clothing advertisement, thereby keeping the user's attention on the advertisement.
- a data sending unit 25 an input end thereof and the advertisement pushing unit 24
- the output connection is used to send technical usage data to the data acquisition terminal preset by the manufacturer.
- recording unit 21 Recording a threshold of the number of times each advertisement plays a specific user's account, and recording the number of times each advertisement is played in the account of the specific user after each advertisement is played for the account of the specific user, the determining unit 22 Before pushing a specific advertisement to a specific user, determining whether the number of times the specific advertisement is played in the account of the specific user exceeds a threshold of the number of times the advertisement is played on the account of the specific user; the determining unit 22 When the number of times of playing does not exceed the threshold of the number of times the advertisement plays for the account of the specific user, the playing unit 23 plays the advertisement, otherwise, the determining unit 22 When it is determined that the number of times of play exceeds the play count threshold of the account for the specific user, the advertisement pushing unit 24 terminates playing the advertisement, and pushes other advertisements to the account of the specific user, and at the same time, the data transmitting unit 25 Send technical usage data to the data acquisition terminal preset by the manufacturer.
- the invention passed Flexible advertising for the number of plays, which can greatly enhance the effectiveness of the ads, and maintain the user's attention to the ads, while facilitating the timely and effective collection of relevant technology.
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
Abstract
本发明属于互联网广告应用技术领域，提供了一种插入广告时的数据采集方法以及广告插入系统，方法包括：记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在特定用户的账户的播放次数；向特定用户推送特定广告前，判断特定广告在特定用户的账户的播放次数是否超过该广告对特定用户的账户的播放次数阈值；若否，播放该广告；若是，终止播放该广告，向特定用户的账户推送其他广告，并向厂家预设的数据采集端发送技术使用数据。该发明通过针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并保持用户对广告的关注度，同时方便了厂家及时有效的采集相关技术的使用情况。
Description
本发明属于互联网广告应用技术领域，尤其是涉及 一种插入广告时的数据采集方法以及广告插入系统 。
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据播放次数插入广告的方法以及广告插入系统
》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
本发明实施例提供了一种插入广告时的数据采集方法 ， 目的能够
增强广告的投放效果，并保持用户对广告的关注度，同时方便厂家及时有效的采集相关技术的使用情况。
本发明是这样实现的：一种插入广告时的数据采集方法，包括以下步骤：
记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；
在向特定用户推送特定广告前，判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值；
若否，播放该广告；
若是，终止播放该广告，向所述特定用户的账户推送其他广告，并向厂家预设的数据采集端发送技术使用数据。
本发明实施例还提供了一种广告插入系统，包括：
记录单元，用于记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；
判断单元，在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值 ；
播放单元，在判断单元判断
所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，用于播放该广告；
广告推送单元， 在判断单元判断
所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，用于终止播放该广告，向所述特定用户的账户推送其他广告；
数据发送单元，用于向厂家预设的数据采集端发送技术使用数据。
该发明通过
针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并保持用户对广告的关注度，同时方便了厂家及时有效的采集相关技术的使用情况。
图 1 是本发明实施例提供的一种插入广告时的数据采集方法 的流程示意图 ；
图 2 是本发明实施例提供的一种广告插入系统的结构示意图。
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1
是发明实施例提供的一种插入广告时的数据采集方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S101
中，记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数。
特定用户可以是同一 IP 地址用户、同一 MAC
地址用户，或者用户注册网站的用户名，这些信息都可以用来唯一标识用户。
当用户点播网络视频《琅琊榜》第一集时，
可能需要几秒甚至几十秒的等待时间，在这段时间里，运营商会投放护肤品广告，更新下一集时，依然投放的是该广告，或者用户退出重新播放时，看视频前依然先看到的是该护肤品广告，次数多了，用户就会对该广告产生腻味，有可能从最初的新颖到厌恶，因此我们
对特定用户的账户的播放次数设定一个阈值，如 3 次，不超过用户心里接受极限，特定用户的账户每播放一次该广告，就会被记录下来。
在步骤 S102
中，在向特定用户推送特定广告前，判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值。
根据步骤 S102
中的判断，当所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，进入步骤 S103
，播放该广告；反之，当所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，进入步骤 S104
，终止播放该广告，向所述特定用户的账户推送其他广告，并向厂家预设的数据采集端发送技术使用数据。
当某一广告播放次数达到阀值时，如 3
次，下次就不再播放该广告，并向所述特定用户的账户推送其他广告，如从护肤品广告换为服装广告，从而保持用户对广告的关注度。
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
该发明通过
针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并保持用户对广告的关注度，同时方便了厂家及时有效的采集相关技术的使用情况。
图 2 是本发明实施例提供的一种广告插入系统的结构示意图，该广告插入系统包括：
记录单元 21
，用于记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数。
特定用户可以是同一 IP 地址用户、同一 MAC
地址用户，或者用户注册网站的用户名，这些信息都可以用来唯一标识用户。
当用户点播网络视频《琅琊榜》第一集时，
可能需要几秒甚至几十秒的等待时间，在这段时间里，运营商会投放护肤品广告，更新下一集时，依然投放的是该广告，或者用户退出重新播放时，看视频前依然先看到的是该护肤品广告，次数多了，用户就会对该广告产生腻味，有可能从最初的新颖到厌恶，因此我们
对特定用户的账户的播放次数设定一个阈值，如 3 次，不超过用户心里接受极限，特定用户的账户每播放一次该广告，就会被记录下来。
判断单元 22
，在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值。
播放单元 23 ， 其输入端与所述判断单元 22 的一输出端连接， 在判断单元 22 判断
所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，用于播放该广告。
广告推送单元 24 ，其输入端与所述判断单元 22 的另一输出端连接， 在判断单元 22 判断
所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，用于终止播放该广告，向所述特定用户的账户推送其他广告；
当某一广告播放次数达到阀值时，如 3
次，下次就不再播放该广告，并向所述特定用户的账户推送其他广告，如从护肤品广告换为服装广告，从而保持用户对广告的关注度。
数据发送单元 25 ，其输入端与所述广告推送单元 24
的输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
其工作原理是：记录单元 21
记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数，判断单元 22
在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值；判断单元 22
判断播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，播放单元 23 就播放该广告，反之，判断单元 22
判断播放次数超过该广告对所述特定用户的账户的播放次数阈值时，广告推送单元 24 终止播放该广告，向所述特定用户的账户推送其他广告，同时，数据发送单元 25
向厂家预设的数据采集端发送技术使用数据。
该发明通过
针对播放次数灵活投放广告，从而能够极大地增强广告的投放效果，并保持用户对广告的关注度，同时方便了厂家及时有效的采集相关技术的使用情况。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。
Claims (2)
- 一种插入广告时的数据采集方法，其特征在于，所述方法包括如下步骤：记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；在向特定用户推送特定广告前，判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值；若否，播放该广告；若是，终止播放该广告，向所述特定用户的账户推送其他广告，并向厂家预设的数据采集端发送技术使用数据。
- 一种广告插入系统，其特征在于，所述广告插入系统包括：记录单元，用于记录各广告对特定用户的账户的播放次数阈值，并在各广告针对特定用户的账户播放完后，记录各广告在所述特定用户的账户的播放次数；判断单元，在向特定用户推送特定广告前，用于判断所述特定广告在所述特定用户的账户的播放次数是否超过该广告对所述特定用户的账户的播放次数阈值 ；播放单元，在判断单元判断 所述特定广告在所述特定用户的账户的播放次数没有超过该广告对所述特定用户的账户的播放次数阈值时，用于播放该广告；广告推送单元， 在判断单元判断 所述特定广告在所述特定用户的账户的播放次数超过该广告对所述特定用户的账户的播放次数阈值时，用于终止播放该广告，向所述特定用户的账户推送其他广告；数据发送单元，用于向厂家预设的数据采集端发送技术使用数据。
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