WO2017128406A1 - 广告推送技术的数据采集方法以及推送系统 - Google Patents

广告推送技术的数据采集方法以及推送系统 Download PDF

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Publication number
WO2017128406A1
WO2017128406A1 PCT/CN2016/072976 CN2016072976W WO2017128406A1 WO 2017128406 A1 WO2017128406 A1 WO 2017128406A1 CN 2016072976 W CN2016072976 W CN 2016072976W WO 2017128406 A1 WO2017128406 A1 WO 2017128406A1
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advertisement
video
type
technology
user
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PCT/CN2016/072976
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French (fr)
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胡明祥
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胡明祥
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Priority to PCT/CN2016/072976 priority Critical patent/WO2017128406A1/zh
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/458—Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations

Definitions

  • the invention belongs to the field of the Internet, and in particular relates to a data collection method and a push system for an advertisement push technology.
  • the number of invention patents applied by OPPO in 2014 was 938, while the number of invention patents of Tencent in the same period was 1,447.
  • the inventions of the two companies about 80% of the total number of invention patents related to user experience and direct user operations.
  • similar patent applications, including other companies based on user experience are also of a large order of magnitude, such as Huawei.
  • the patent application process and the post-authorization maintenance process will generate human and financial costs: such as replying to review opinions, paying license fees, etc., for core technologies (such as CDMA underlying technology) or market identification.
  • core technologies such as CDMA underlying technology
  • market identification For relatively high-tech technologies (such as sliding unlocking), the related costs are negligible, and the investment in these technologies is worthwhile, but such technologies are a minority after all, and more technologies have been verified by the market. The user's pain points or itch points cannot be touched, and the patent investment in these technologies is likely to cause cost waste.
  • the present invention needs to provide a method for placing advertisements for a long time and inaccurate delivery when the video is currently on-demand.
  • the advertisement matching the video is pushed, so that the advertisement push is more targeted, and the advertisement is more accurate, and the user can also understand the video related while watching the video.
  • Consumer consultation in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner. .
  • a data collection method for an advertisement push technology comprising the following steps:
  • the advertisement type tag is matched according to the type tag of the user-on-demand video, and the advertisement of the type tag is pushed, and the technical use data is sent to the data collection end preset by the manufacturer.
  • the embodiment of the invention further provides a pushing system, the pushing system comprising:
  • a recording unit configured to record a type label corresponding to the video, record a type label corresponding to the advertisement, and record a matching relationship between the video type label and the advertisement type label;
  • a detecting unit wherein the input end is connected to the output end of the recording unit, and is configured to detect a video requested by the user;
  • a pushing unit wherein the input end is connected to the output end of the detecting unit, and is configured to match the advertisement type label according to the type label of the user-on-demand video, and push the advertisement of the type label;
  • the data sending unit has an input end connected to the output end of the pushing unit, and is configured to send the technical use data to the data collecting end preset by the manufacturer.
  • the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • Related consumer consultation in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
  • FIG. 1 is a schematic flowchart of a data collection method of an advertisement push technology according to an embodiment of the present invention
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of a data collection method of an advertisement push technology according to an embodiment of the present invention. For the convenience of description, only parts related to the embodiment of the present invention are shown.
  • step S100 Record the type tag corresponding to the video, record the type tag corresponding to the advertisement, and record the matching relationship between the video type tag and the advertisement type tag.
  • a football type video is set, corresponding to a football equipment related advertisement, an outdoor type video is set, and an outdoor equipment related advertisement is corresponding.
  • step S101 the video requested by the user is detected.
  • step S102 The advertisement type tag is matched according to the type tag of the user-on-demand video, and the advertisement of the type tag is pushed, and the technical use data is sent to the data collection end preset by the manufacturer.
  • the technology uses data for the user to use the data of the technology, that is, the data generated when the method completes the first few steps, the data includes the number of times the user uses the technology (eg, the first time using the technology within a certain period of time) Technology); the specific time point of using the technology; the user's related operations before and after using the technology can help the technology provider to better evaluate the market value of the technology, and better improve the technical data according to the feedback.
  • the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • Related consumer consultation in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.
  • FIG. 2 is a schematic structural diagram of a push system according to an embodiment of the present invention, where the push system includes:
  • Recording unit 21 For recording a type tag corresponding to the video, recording a type tag corresponding to the advertisement, and recording a matching relationship between the video type tag and the advertisement type tag;
  • the detecting unit 22 has an input end connected to the output end of the recording unit 21 for detecting a video requested by the user;
  • Push unit 23 its input end and detection unit 22
  • the output terminal is configured to match the advertisement type label according to the type label of the user-on-demand video, and push the advertisement of the type label;
  • Data transmitting unit 24 its input terminal and push unit 23
  • the output terminal is connected to send technical usage data to the data collection end preset by the manufacturer.
  • the user is in the recording unit 21
  • the type label corresponding to the video is recorded
  • the type label corresponding to the advertisement is recorded
  • the matching relationship between the video type label and the advertisement type label is recorded
  • the detecting unit 22 detects the video requested by the user
  • the pushing unit 23 The advertisement type tag is matched according to the type tag of the user-on-demand video, and the advertisement of the type tag is pushed.
  • the data sending unit 24 sends the technical use data to the data collection end preset by the manufacturer.
  • the invention pushes the advertisement matching the video when the user clicks on the video, thereby making the advertisement push more targeted, and also making the advertisement delivery more precise, and the user can also understand the video while watching the video.
  • Related consumer consultation in addition, through the use of timely feedback after the technology, it is also convenient for manufacturers to collect relevant technology in a timely and effective manner.

Abstract

一种广告推送技术的数据采集方法以及推送系统，所述方法包括：记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系（S100）；检测用户点播的视频（S101）；根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告，并向厂家预设的数据采集端发送技术使用数据（S102）。该方案使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。

Description

广告推送技术的数据采集方法以及推送系统 技术领域
本发明属于互联网领域，尤其是涉及 一种广告推送技术的数据采集方法以及推送系统 。
背景技术
现在企业申请的专利数量越来越多，而且将专利用在市场上、产品中的情形也越来越多。
根据国家知识产权的数据库显示，OPPO公司在2014年申请的发明专利数为938个，而同期的腾讯公司的发明专利数为1447个。这两家公司的发明中，有关于用户体验和用户直接操作相关的发明专利约占总数的80%左右。当然包括其他以用户体验为主的公司的类似专利申请也是具有很大的数量级，比如小米公司等。
考虑到技术使用的同时，专利的申请过程和授权后的维护过程都会产生人力、财力上的成本：如答复审查意见、缴纳授权费等，对于核心技术（如：CDMA的底层技术）或市场认同度比较高的技术（如：滑动解锁）而言，那么相关成本就可以忽略不计，对于这些技术的投入是值得的，但这类技术毕竟是少数，更多的技术经过市场验证后，其实并不能触及用户的痛点或痒点，而对这些技术的专利投入，就容易造成成本的浪费。
所以需要有一种方法能够通过实在的数据，及时评估相关技术的市场接受度或价值，同时，为了使得本人的上一个申请《 根据点播推送广告的方法以及推送系统 》中的相关技术得到及时评估，特提出一种技术使用数据的采集/发送的方法。
 技术问题
本发明实施针对当前点播视频时植入广告时间长而且投放不精确的情况，需要提供一种 通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况 。
技术解决方案
本发明是这样实现的： 一种广告推送技术的数据采集方法 ，包括以下步骤：
记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系 ;
检测用户点播的视频；
根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告，并向厂家预设的数据采集端发送技术使用数据。
本发明实施例还提供了推送系统，所述推送系统包括：
记录单元，检测单元，推送单元，数据发送单元，其中：
记录单元，用于记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系；
检测单元，其输入端与记录单元输出端连接，用于检测用户点播的视频；
推送单元，其输入端与检测单元输出端连接，用于根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告；
数据发送单元，其输入端与推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
 有益效果
该发明通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
附图说明
图 1 是本发明实施例提供的一种广告推送技术的数据采集方法 的流程示意图 ；
图 2 是本发明实施例提供的推送系统的结构示意图。
 本发明的实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图 1 是本发明实施例提供的一种广告推送技术的数据采集方法 的流程示意图 ，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤 S100 中 , 记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系。
例如设置足球类型视频，对应足球装备相关广告，设置户外类型视频，对应户外装备相关广告。
在步骤 S101 中 , 检测用户点播的视频。
在步骤 S102 中，根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告，并向厂家预设的数据采集端发送技术使用数据。
所述技术使用数据为用户使用该技术的数据，即所述方法走完前几个步骤时产生的数据，所述数据包括用户使用该技术的次数（如在一定时间内是第几次使用该技术）；使用该技术的具体时间点；使用该技术前后用户的相关操作等有助于技术提供方更好的评价技术的市场价值，并根据所述反馈更好的改进技术的数据。
该发明通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
图 2 是本发明实施例提供的推送系统的结构示意图，所述推送系统包括：
记录单元 21 ，检测单元 22 ，推送单元 23 ，数据发送单元 24 ，其中：
记录单元 21 ，用于记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系；
检测单元 22 ，其输入端与记录单元 21 输出端连接，用于检测用户点播的视频；
推送单元 23 ，其输入端与检测单元 22 输出端连接，用于根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告；
数据发送单元 24 ，其输入端与推送单元 23 输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
其工作原理是：用户在记录单元 21 记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系，检测单元 22 检测用户点播的视频，推送单元 23 根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告，同时，数据发送单元 24 向厂家预设的数据采集端发送技术使用数据。
该发明通过匹配视频类型与广告类型，当用户点播视频时推送与视频相匹配的广告，从而使广告推送更加有针对性，也使广告投放更精确，同时用户也能在收看视频的同时了解视频相关的消费咨询，此外，通过使用技术后的及时反馈，也方便厂家及时有效的采集相关技术的使用情况。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (2)

  1. 一种广告推送技术的数据采集方法，其特征在于，所述方法包括如下步骤：
    记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系 ;
    检测用户点播的视频；
    根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告，并向厂家预设的数据采集端发送技术使用数据。
  2. 一种推送系统，其特征在于，所述推送系统包括：
    记录单元，检测单元，推送单元，数据发送单元，其中：
    记录单元，用于记录视频对应的类型标签，记录广告对应的类型标签，记录视频类型标签与广告类型标签的匹配关系；
    检测单元，其输入端与记录单元输出端连接，用于检测用户点播的视频；
    推送单元，其输入端与检测单元输出端连接，用于根据用户点播视频的类型标签匹配出广告类型标签，并推送该类型标签的广告；
    数据发送单元，其输入端与推送单元输出端连接，用于向厂家预设的数据采集端发送技术使用数据。
PCT/CN2016/072976 2016-01-31 2016-01-31 广告推送技术的数据采集方法以及推送系统 WO2017128406A1 (zh)

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CN111639228A (zh) * 2020-05-29 2020-09-08 北京百度网讯科技有限公司 视频检索方法、装置、设备及存储介质
CN111639228B (zh) * 2020-05-29 2023-07-18 北京百度网讯科技有限公司 视频检索方法、装置、设备及存储介质

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