WO2017114207A1 - 电子红包的实现方法和装置 - Google Patents

电子红包的实现方法和装置 Download PDF

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Publication number
WO2017114207A1
WO2017114207A1 PCT/CN2016/110709 CN2016110709W WO2017114207A1 WO 2017114207 A1 WO2017114207 A1 WO 2017114207A1 CN 2016110709 W CN2016110709 W CN 2016110709W WO 2017114207 A1 WO2017114207 A1 WO 2017114207A1
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Prior art keywords
red envelope
interactive message
message
red
interactive
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English (en)
French (fr)
Inventor
俞丽彬
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Alibaba Group Holding Ltd
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Alibaba Group Holding Ltd
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme
    • G06Q20/065—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme using e-cash
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q20/00—Payment architectures, schemes or protocols
    • G06Q20/04—Payment circuits
    • G06Q20/06—Private payment circuits, e.g. involving electronic currency used among participants of a common payment scheme

Definitions

  • the present application relates to the field of network communication technologies, and in particular, to a method and an apparatus for implementing an electronic red envelope.
  • red packets can be distributed to members of a certain group in a social network. Although the activities of red packets and red packets can increase the activity of group members, the increased activity tends to be related to the red packets themselves. Communication level. The role of red envelopes is to increase popularity and enthusiasm for participation, and to have a limited effect on enhancing content exchange between group members. It is easy to see when a member makes a red envelope when many people snatch it, but the member sends a message that everyone wants to participate in the discussion with few respondents.
  • the present application provides an implementation method of an electronic red envelope, which is applied to a server of an interactive platform, including:
  • the red packet information includes a red packet issuance rule, configured to perform red envelope distribution according to a response of the user to the interactive message;
  • Receiving a response of the responder terminal to the interactive message issuing a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.
  • the method for implementing an electronic red envelope provided by the application is applied to a terminal, including:
  • the red packet information includes a red envelope issuance rule, used by the server according to other users
  • the response of the interactive message is red envelope issued
  • the interactive message and the red envelope information are sent to the server of the interactive platform.
  • the method for implementing an electronic red envelope provided by the application is applied to a terminal, including:
  • the red envelope is issued by the server to the account of the user according to the response to the interactive message according to the issuance rule of the red envelope associated with the interactive message.
  • the application also provides an electronic red envelope implementation device, which is applied to a server of an interactive platform, and includes:
  • a red packet information receiving unit configured to receive an interaction message sent by the publisher terminal and information about a red packet associated with the interaction message;
  • the red packet information includes a red packet issuance rule, configured to perform red packet distribution according to a response of the user to the interactive message ;
  • An interactive message publishing unit configured to publish the interactive message
  • a red packet issuing unit configured to receive a response of the responder terminal to the interactive message, and issue a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.
  • An apparatus for implementing an electronic red envelope, which is applied to the terminal includes:
  • red packet information generating unit configured to generate an interaction message and information related to the red packet of the interaction message according to an operation of the user;
  • the red packet information includes a red packet issuance rule, configured by the server according to the response of the other user to the interactive message.
  • the red packet information sending unit is configured to send the interactive message and the red packet information to a server of the interactive platform.
  • An apparatus for implementing an electronic red envelope, which is applied to the terminal includes:
  • An interactive message receiving unit configured to receive an interactive message issued by a server of the interactive platform
  • An interactive message response unit configured to send a response to the interactive message to the server according to an operation of the user
  • a notification receiving unit configured to receive a red envelope issuance notification of the server, where the red envelope is The server issues the response to the interaction message according to the issuance rule of the red envelope associated with the interactive message to the account of the user.
  • the embodiment of the present application determines the red packet issuance rule by the publisher of the interactive message by associating the red envelope with the interactive message, and the server of the interactive platform performs the red packet issuing rule according to the response of the other user to the interactive message.
  • the red envelope is distributed, so that the attention and communication of the interactive message itself can be promoted through the red envelope, and the level of communication is enhanced while increasing the degree of user participation.
  • FIG. 1 is a flowchart of a method for implementing an electronic red envelope applied to a server in an embodiment of the present application
  • FIG. 2 is a flowchart of a method for implementing an electronic red envelope applied to a publisher terminal in an embodiment of the present application
  • FIG. 3 is a flowchart of a method for implementing an electronic red envelope applied to a responder terminal in an embodiment of the present application
  • FIG. 4 is a flow chart of interaction between a publisher terminal, a responder terminal, and a server in an application example of the present application;
  • Figure 5 is a hardware structure diagram of a terminal or a server
  • FIG. 6 is a logical structural diagram of an electronic red envelope implementing apparatus applied to a server in an embodiment of the present application
  • FIG. 7 is a logical structural diagram of an electronic red envelope implementing apparatus applied to a publisher terminal in an embodiment of the present application
  • FIG. 8 is a logical structural diagram of an electronic red envelope implementing apparatus applied to a responder terminal in the embodiment of the present application.
  • the embodiment of the present application provides a new method for implementing an electronic red envelope.
  • the publisher of the interactive message carries the redemption rule associated with the interactive message when sending the interactive message to the server, when the user of the interactive platform responds to the interactive message.
  • the server is issued according to the red envelope
  • the red envelope is issued to the respondent account, so that the participants who pay attention to and respond to the interactive message have the opportunity to get the red envelope, so that the red envelope can increase the user's attention to the interactive message and increase the willingness to respond to the interactive message, thereby increasing the degree of user participation.
  • the level of communication between users is improved to solve the problems in the prior art.
  • the interactive message includes messages posted on various interactive platforms that provide a means for the publisher and recipient of the message to interact. For example, an instant message published in a group of a social network may be replied to by the group member for the instant message and participate in the discussion; the dynamic message posted in the circle of friends of the social network may be Dynamic messages respond with replies, likes, etc.; blog posts posted on Weibo can be commented by other users.
  • the interactive message may include any one or more of any type of content that the publisher wishes to propagate, such as text, links, pictures, videos, and the like.
  • the interactive message publisher's terminal and the interactive platform server, the interactive message responder's terminal and the server are mutually accessible through the network.
  • the terminal publisher terminal and/or responder terminal
  • the server may be a physical or logical server, or may be two or Two or more physical or logical servers that share different responsibilities, and cooperate with each other to implement various functions of the server in the embodiment of the present application.
  • the embodiments of the present application do not limit the types of terminals, servers, and types and protocols of communication networks between the publisher terminal and the server, and between the responder terminals and the server.
  • the process of implementing the electronic red envelope on the server of the interactive platform is as shown in FIG. 1
  • the process applied to the publisher terminal is as shown in FIG. 2
  • the process applied to the responder terminal is as follows.
  • Figure 3 shows.
  • step 110 generating an interactive message and information related to the red envelope of the interactive message according to the user's operation.
  • the red envelope information includes a red envelope issuance rule, which is used by the server to redistribute according to the response of the user to the interactive message.
  • the terminal may send an instruction to the server to generate a red envelope associated with the interactive message, and specify the amount of the red envelope and the red envelope issuing rule, and may also specify the red envelope.
  • the number of issuances and the distribution of the amount Way (such as random assignment, average allocation, or other).
  • the red envelope issuance rule is used to specify the server to which the user responding to the interactive message is issued; the server will issue the red envelope according to the red packet issuance rule based on the response of the user to the interactive message. That is to say, the red envelope is bound with the interactive message, and the user responding to the interactive message has the opportunity to receive the red envelope, and the responder receiving the red envelope will be determined by the server of the interactive platform according to the red envelope issuance rule specified by the publisher.
  • various information related to the response may be used as a condition in the red packet issuance rule, which is not limited in the embodiment of the present application.
  • the response behavior itself may be used as a delivery condition, and a red envelope may be issued to a plurality of responders who first respond to the interactive message, or a plurality of responders who specify a response sequence to the publisher; the type of the response may be used as a delivery condition.
  • a respondent who likes a reward, a responder to a reply, or a red envelope to a respondent of a comment the content of the response can be used as a condition for distribution, and the content of the reply or comment meets a preset condition (eg, including certain keywords, and The responder of the / or text length exceeds the preset value) issues a red envelope.
  • the red envelope issuance rules can be set separately using the various different conditions described above, and more complex red envelope issuance rules can be set in combination with these conditions.
  • the terminal After receiving the instruction of the publisher, the terminal generates an interaction message and a red envelope information according to the operation of the publisher, where the red packet information includes a red packet issuance rule, which usually includes a red packet amount, and may also include the number and distribution of red packets. the way.
  • the red packet information includes a red packet issuance rule, which usually includes a red packet amount, and may also include the number and distribution of red packets. the way.
  • the specific manner of generating the interactive message and the specific manner of generating the red packet information can be implemented by referring to the prior art, and will not be described again.
  • step 120 the generated interactive message and red envelope information are sent to the server of the interactive platform.
  • step 210 receiving the interactive message sent by the publisher terminal and the information of the red envelope associated with the interactive message.
  • the publisher terminal After generating the interactive message and the information of the red envelope associated with the interactive message, the publisher terminal sends the interactive message and the red envelope information to the server of the interactive platform.
  • the server After receiving the interactive message with the associated red envelope information, the server saves the red envelope issuance rule in the red envelope information.
  • the server deducts the amount of the red envelope from the publisher account. If the red packet information includes the number of distributions and the distribution method, the server divides the red packet amount into pairs according to the distribution method. The amount of the amount to be allocated.
  • step 220 the received interactive message is posted.
  • step 310 receiving an interactive message posted by the server of the interactive platform.
  • the server may push the interactive message to the terminal of the user receiving the interactive message (including the responder terminal); or may send it at the user terminal (including the responder terminal) After the request is accessed, an interactive message is sent to the requesting user terminal.
  • whether to notify the user receiving the interactive message that an interactive message is associated with the red envelope may be determined according to a specific application scenario.
  • the default value of whether to be notified can be set by the interactive platform, or can be set by the publisher to tell whether or not to notify.
  • a flag may be added to the interactive message to carry information about whether the red envelope is associated, and the terminal receiving the interactive message displays to the user whether the interactive message is associated with the red envelope according to the flag.
  • step 320 a response to the received interactive message is sent to the server based on the user's operation.
  • the user who receives the interactive message can respond to the interactive message on his terminal, and the terminal sends the user's praise behavior, edited reply content, and/or edited comment content to the server according to the user's operation.
  • the responder terminal receives the response to the interactive message, and issues a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.
  • the server After receiving the response to the interactive message, the server queries whether the responded interactive message is associated with a red envelope. For the interactive message associated with the red envelope, the server reads the saved red envelope issuance rule corresponding to the interactive message, and issues a red envelope to the respondent's account whose response meets all the conditions according to the conditions in the red envelope issuance rule. The number of respondents who received the red envelope does not exceed the number of red envelopes specified by the publisher. The amount of the payment can be determined by referring to the prior art, based on the amount of the red envelope, the number of issuances, and the distribution method.
  • the server may send a red envelope issuance notification to the respondent's terminal that receives the red envelope to inform the respondent of the red envelope sent by the publisher of the interactive message, and the amount received.
  • a red envelope issuance notification of the server is received.
  • the red envelope is issued by the server according to the issuance rule of the red envelope associated with the interactive message to the account of the user who uses the terminal according to the response to the interactive message.
  • the responder terminal displays the received red envelope, and the information from whom, the quantity, and the like, to the user according to the received red envelope issuance notification.
  • the publisher can set the validity period of the red envelope for recycling the remaining amount of the red envelope that has not been issued by the server after the expiration of the validity period.
  • the validity period of the red envelope is used as part of the red envelope information, and is sent by the publisher terminal to the server together with the interactive message; the server starts timing when the interactive message is issued, and if the red envelope has not been issued after the expiration of the validity period, the red envelope is recovered.
  • the remaining amount that is, the remaining amount of the red envelope is transferred back to the publisher's account.
  • the red envelope is associated with the interactive message
  • the publisher of the interactive message specifies the redistribution rule associated with the interactive message
  • the red packet issuance rule is sent to the server together with the interactive message
  • the server The red envelope issuance rule, according to the user's response to the interactive message, the red envelope is issued, so that the user who pays attention to and responds to the interactive message may receive the red envelope, thereby promoting the attention and communication for the interactive message itself, and increasing the user participation level.
  • the level of communication is provided.
  • a user of a social network can redeem a friend who likes the dynamic message when posting a dynamic message.
  • the flow of interaction between the publisher terminal, the responder terminal, and the server of the social network is as shown in FIG.
  • Publishers enter dynamic messages on their terminals, which can include editing text, taking photos, pasting link addresses, and more.
  • the publisher specifies the associated red envelope amount, the number of issuances, the distribution method, the red envelope issuance rule, and the red envelope validity period for the dynamic message.
  • the number of issuance is 3, the allocation method is evenly distributed, and the red envelope issuance rule is to issue red packets to the 3rd, 8th, and 15th friends who like the dynamic message, and the red envelope is valid for 1
  • the hour is explained as an example.
  • the publisher issues an instruction to issue a dynamic message to the terminal.
  • the publisher terminal sends the dynamic message edited by the publisher and the red envelope information (including the amount, the number of issuance, the distribution method, the red envelope issuance rule, and the red envelope validity period) to the server of the interactive platform according to the received user operation. .
  • the server receives the dynamic message with the associated red envelope information, pushes the dynamic message to the user in the publisher circle, and starts the red bag validity period of one hour. At the same time, the server deducts the amount of the red envelope amount associated with the dynamic message in the publisher's account, and obtains the allocated amount of the three red envelopes to be distributed according to the number of distributions and the distribution method.
  • the user's terminal (including the responder terminal) in the publisher circle receives the dynamic message pushed by the server and presents it to the user. Some of the users (responders) liked the dynamic message. The responder terminal sends the user's response (the like behavior) to the server.
  • the server After receiving the like response to the dynamic message associated with the red envelope, the server sorts the response to the received time according to the received time, and issues a red envelope to the responders ranked as the third and eighth, which will correspond to the respondent.
  • the assigned amount is transferred to the respondent's account, and a red envelope issuance notification is sent to the respondent's terminal.
  • the responder terminal receives the red packet issuance notification, and displays the message of the red envelope to the user.
  • the server deletes the red envelope associated with the dynamic message and transfers the remaining amount of the red envelope into the publisher's account.
  • the embodiment of the present application further provides an electronic red envelope implementation device applied to a publisher terminal, an electronic red envelope implementation device applied to the responder terminal, and an application on the server.
  • Electronic red envelope implementation device All of the above devices may be implemented by software, or may be implemented by hardware or a combination of hardware and software.
  • the CPU or the CPU (Central Process Unit) of the terminal or the server reads the corresponding computer program instructions into the memory.
  • the terminal where the electronic red envelope implementing device is located generally includes other hardware such as a chip for transmitting and receiving wireless signals, and the electronic red envelope implementing device
  • the server where it is located usually includes Other hardware such as boards that implement network communication functions.
  • FIG. 6 is a schematic diagram of an apparatus for implementing an electronic red envelope according to an embodiment of the present application, which is applied to a server of an interactive platform, including a red packet information receiving unit, an interactive message publishing unit, and a red packet issuing unit, where: a red packet information receiving unit is used for Receiving an interaction message sent by the publisher terminal and information of a red envelope associated with the interaction message; the red packet information includes a red envelope issuance rule for red card issuance according to a response of the user to the interactive message; the interactive message issuance unit is configured to: The redemption issuing unit is configured to receive a response of the responder terminal to the interactive message, and issue a red envelope to the account of the at least one responder according to the red packet issuance rule of the interactive message.
  • a red packet information receiving unit is used for Receiving an interaction message sent by the publisher terminal and information of a red envelope associated with the interaction message
  • the red packet information includes a red envelope issuance rule for red card issuance according to a response of the user to the interactive message
  • the red envelope issuance rule includes: responding to the response when the response sequence to the interactive message is a preset value, and/or the response content of the interactive message meets a preset condition The account is red enveloped.
  • the red packet information further includes: a validity period of the red packet; the device further includes a red packet amount recovery unit, configured to start timing when the interactive message is published, and if the red envelope has not been issued when the validity period expires, Recover the remaining amount of the red envelope.
  • the interaction message includes: an instant message posted in the group, a dynamic message posted in a circle of friends, or a blog post posted on the microblog; the response includes: replying to the interactive message, commenting, And/or like.
  • the device further includes: an issue notification sending unit, configured to send a red envelope issuance notification to the terminal of the responder that receives the red envelope.
  • an issue notification sending unit configured to send a red envelope issuance notification to the terminal of the responder that receives the red envelope.
  • FIG. 7 is a schematic diagram of an apparatus for implementing an electronic red envelope according to an embodiment of the present application, which is applied to a publisher terminal of an interactive message, and includes a red packet information generating unit and a red packet information sending unit, where: the red packet information generating unit is configured to be used according to the user.
  • the operation generates an interactive message and information of a red envelope associated with the interactive message; the red packet information includes a red envelope issuance rule for red card issuance by the server according to response of the other user to the interactive message; the red packet information sending unit is used for The interactive message and the red envelope information are sent to the server of the interactive platform.
  • the red envelope issuance rule includes: responding to the response when the response sequence to the interactive message is a preset value, and/or the response content of the interactive message meets a preset condition The account is red enveloped.
  • the red packet information further includes: an expiration date of the red envelope, used to recover, by the server, the remaining amount of the red envelope that has not been issued after the expiration of the validity period.
  • the interactive message includes: an instant message posted in the group, a dynamic message posted in a circle of friends, or a blog post posted on the microblog.
  • FIG. 8 is a schematic diagram of an apparatus for implementing an electronic red envelope according to an embodiment of the present application, which is applied to a responder terminal of an interactive message, including an interactive message receiving unit, an interactive message response unit, and an issuance notification receiving unit, where: an interactive message receiving The unit is configured to receive an interaction message issued by a server of the interaction platform; the interaction message response unit is configured to send a response to the interaction message to the server according to the operation of the user; and the release notification receiving unit is configured to receive a red envelope issuance notification of the server, where the red envelope is And being issued by the server to the account of the user according to the response to the interactive message according to the issuance rule of the red envelope associated with the interactive message.
  • an interactive message receiving The unit is configured to receive an interaction message issued by a server of the interaction platform
  • the interaction message response unit is configured to send a response to the interaction message to the server according to the operation of the user
  • the release notification receiving unit is configured to receive a red envelope issuance notification of the server, where the red envelope
  • the responding to the interactive message includes: replying, commenting, and/or praising the interactive message.
  • a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • processors CPUs
  • input/output interfaces network interfaces
  • memory volatile and non-volatile memory
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only memory (EEPROM), flash memory or other memory technology, compact disk read only memory (CD-ROM), digital versatile disk (DVD) or other optical storage, Magnetic tape cartridge, magnetic tape storage or other magnetic storage device or any other non-transmission
  • PRAM phase change memory
  • SRAM static random access memory
  • DRAM dynamic random access memory
  • RAM random access memory
  • ROM read only memory
  • EEPROM electrically erasable programmable read only memory
  • flash memory or other memory technology
  • CD-ROM compact disk read only memory
  • DVD digital versatile disk
  • embodiments of the present application can be provided as a method, system, or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

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Abstract

一种电子红包的实现方法，应用在互动平台的服务器上，包括：接收发布者终端发送的互动消息和关联于所述互动消息的红包的信息（110）；所述红包信息包括红包发放规则，用来根据用户对所述互动消息的响应进行红包发放；发布所述互动消息（120）；接收响应者终端对所述互动消息的响应，按照所述互动消息的红包发放规则向至少一个响应者的账户发放红包（130）。本申请的技术方案能够通过红包促进针对互动消息本身的关注和交流，在增加用户参与程度的同时提升了交流层次。

Description

电子红包的实现方法和装置 技术领域
本申请涉及网络通信技术领域，尤其涉及一种电子红包的实现方法和装置。
背景技术
随着电子商务和网络消费的普及，电子红包不仅在一定程度上取代实物红包成为节日民俗的载体，并且在社交网络中成为促进群组成员相互交流的工具。
现有技术中，在社交网络中可以向某个群组的成员发放红包，虽然发红包和抢红包的活动能够增加群组成员的活跃程度，但增加的活跃程度往往停留在与红包本身相关的交流层面。红包所起的作用更多是增加人气和参与热情，而对增进群组成员之间进行有内容的交流则作用十分有限。容易出现当一个成员发红包时多人哄抢，但该成员发送希望大家参与讨论的消息时响应者寥寥无几的情况。
发明内容
有鉴于此，本申请提供一种电子红包的实现方法，应用在互动平台的服务器上，包括：
接收发布者终端发送的互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来根据用户对所述互动消息的响应进行红包发放；
发布所述互动消息；
接收响应者终端对所述互动消息的响应，按照所述互动消息的红包发放规则向至少一个响应者的账户发放红包。
本申请提供的一种电子红包的实现方法，应用在终端上，包括：
根据用户的操作生成互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来由服务器根据其他用户对所 述互动消息的响应进行红包发放；
将所述互动消息和红包信息发送给互动平台的服务器。
本申请提供的一种电子红包的实现方法，应用在终端上，包括：
接收互动平台的服务器发布的互动消息；
根据用户的操作向服务器发送对所述互动消息的响应；
接收服务器的红包发放通知，所述红包由服务器按照关联于所述互动消息的红包的发放规则，根据对所述互动消息的响应进行发放到所述用户的账户。
本申请还提供了一种电子红包的实现装置，应用在互动平台的服务器上，包括：
红包信息接收单元，用于接收发布者终端发送的互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来根据用户对所述互动消息的响应进行红包发放；
互动消息发布单元，用于发布所述互动消息；
红包发放单元，用于接收响应者终端对所述互动消息的响应，按照所述互动消息的红包发放规则向至少一个响应者的账户发放红包。
本申请提供的一种电子红包的实现装置，应用在终端上，包括：
红包信息生成单元，用于根据用户的操作生成互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来由服务器根据其他用户对所述互动消息的响应进行红包发放；
红包信息发送单元，用于将所述互动消息和红包信息发送给互动平台的服务器。
本申请提供的一种电子红包的实现装置，应用在终端上，包括：
互动消息接收单元，用于接收互动平台的服务器发布的互动消息；
互动消息响应单元，用于根据用户的操作向服务器发送对所述互动消息的响应；
发放通知接收单元，用于接收服务器的红包发放通知，所述红包由 服务器按照关联于所述互动消息的红包的发放规则，根据对所述互动消息的响应进行发放到所述用户的账户。
由以上技术方案可见，本申请的实施例通过将红包与互动消息相关联，由互动消息的发布者确定红包发放规则，由互动平台的服务器按照红包发放规则，根据其他用户对互动消息的响应进行红包发放，从而能够通过红包促进针对互动消息本身的关注和交流，在增加用户参与程度的同时提升了交流层次。
附图说明
图1是本申请实施例中一种应用在服务器上的电子红包实现方法的流程图；
图2是本申请实施例中一种应用在发布者终端上的电子红包实现方法的流程图；
图3是本申请实施例中一种应用在响应者终端上的电子红包实现方法的流程图；
图4是本申请应用示例中一种发布者终端、响应者终端与服务器之间的交互流程图；
图5是终端或服务器的一种硬件结构图；
图6是本申请实施例中一种应用在服务器上的电子红包实现装置的逻辑结构图；
图7是本申请实施例中一种应用在发布者终端上的电子红包实现装置的逻辑结构图；
图8是本申请实施例中一种应用在响应者终端上的电子红包实现装置的逻辑结构图。
具体实施方式
本申请的实施例提出一种新的电子红包的实现方法，互动消息的发布者在向服务器发送互动消息时携带关联于该互动消息的红包的发放规则，当互动平台的用户响应该互动消息时，服务器按照红包发放规则 向响应者账户发放红包，这样关注并响应互动消息的参与者才有机会拿到红包，使得发放红包能够增加用户对互动消息的关注程度，提高响应互动消息的意愿，从而在增加用户参与程度的同时提升用户间的交流层次，以解决现有技术中存在的问题。
本申请的实施例中，互动消息包括在各种互动平台上发布的消息，这些互动平台能够向消息的发布者和接收者提供进行互动交流的途径。例如，在社交网络的群组中发布的即时消息，可以由群组成员针对该即时消息进行回复以及参与讨论；在社交网络的朋友圈中发布的动态消息，可以由发布者的联系人对该动态消息以回复、点赞等等方式进行响应；在微博上发布的博文，可以由其他用户进行评论。此外，互动消息可以包括发布者希望传播的任何类型的内容，如文本、链接、图片、视频等中的一个到多个。
互动消息发布者的终端与互动平台的服务器、互动消息响应者的终端与服务器之间通过网络相互可访问。其中，终端(发布者终端和/或响应者终端)可以是手机、平板电脑、PC(Personal Computer，个人电脑)、笔记本等设备；服务器可以是一个物理或逻辑服务器，也可以是由两个或两个以上分担不同职责的物理或逻辑服务器、相互协同来实现本申请实施例中服务器的各项功能。本申请实施例对终端、服务器的种类，以及发布者终端与服务器之间、响应者终端与服务器之间通信网络的类型、协议等均不做限定。
本申请的实施例中，电子红包的实现方法应用在互动平台的服务器上的流程如图1所示，应用在发布者终端上的流程如图2所示，应用在响应者终端上的流程如图3所示。
在发布者终端上，步骤110，根据用户的操作生成互动消息和关联于该互动消息的红包的信息。红包信息中包括红包发放规则，用来由服务器根据用户对该互动消息的响应进行红包发放。
当发布者在其终端上进行要发布的互动消息的编辑时，可以通过终端向服务器发出生成关联于该互动消息的红包的指令，并指定红包的金额和红包的发放规则，此外还可以指定红包的发放个数以及金额的分配 方式(如随机分配、平均分配或其他)。其中，红包发放规则用来指定服务器向哪些对该互动消息做出响应的用户进行发放；服务器将以用户对该互动消息的响应为依据，按照红包发放规则来发放红包。也就是说，红包与互动消息绑定，对该互动消息做出响应的用户有机会收到红包，而收到红包的响应者将由互动平台的服务器按照发布者指定的红包发放规则来确定。
根据互动平台的应用场景和实际需求，可以将各种与响应有关的信息用来作为红包发放规则中的条件，本申请的实施例不做限定。例如，可以将响应行为本身作为发放条件，向最先响应互动消息的若干个响应者发放红包、或者向发布者指定响应顺序的数个响应者发放红包；可以将响应的类型作为发放条件，向点赞的响应者、向回复的响应者、或向评论的响应者发放红包；可以将响应的内容作为发放条件，向回复或评论的内容符合预设条件(例如其中包括某些关键词、和/或文本的长度超过预设值时)的响应者发放红包。可以单独使用上述各种不同的条件来设置红包发放规则，还可以结合这些条件来设置更为复杂的红包发放规则。
终端在收到发布者的指令后，根据发布者的操作生成互动消息和所关联红包的信息，其中红包信息中包括红包发放规则，通常也包括红包金额，还可以包括红包的发放个数和分配方式。生成互动消息的具体方式、以及生成红包信息的具体方式可以参考现有技术实现，不再赘述。
在发布者终端上，步骤120，将所生成互动消息和红包信息发送给互动平台的服务器。
在互动平台的服务器上，步骤210，接收发布者终端发送的互动消息和关联于该互动消息的红包的信息。
在生成互动消息和关联于该互动消息的红包的信息后，发布者终端将互动消息和红包信息一并发送给互动平台的服务器。
服务器接收到带有所关联红包信息的互动消息后，保存红包信息中的红包发放规则。服务器从发布者账户中扣除红包金额，如果红包信息中包括发放个数和分配方式，服务器按照分配方式将红包金额拆分为对 应数量的分配金额。
在服务器上，步骤220，发布接收的互动消息。
在响应者终端上，步骤310，接收互动平台的服务器发布的互动消息。
根据互动消息的类型和互动平台的具体实现，服务器可能会将互动消息推送到接收该互动消息的用户的终端(其中包括响应者终端)上；也可能在用户终端(其中包括响应者终端)发送访问请求后，将互动消息发送给提出请求的用户终端。
需要说明的是，服务器发布互动消息、与从发布者账户中扣款以及分配红包之间没有时序关系。
此外，可以根据具体应用场景来确定是否告知接收互动消息的用户某个互动消息关联了红包。可以由互动平台设定是否告知的默认值，也可以由发布者来设置是否告知。在告知接收方的实现中，可以在互动消息中增加一个标志位来携带是否关联红包的信息，接收互动消息的终端按照该标志位向用户显示该互动消息是否关联红包。
在响应者终端上，步骤320，根据用户的操作向服务器发送对所接收互动消息的响应。
收到互动消息的用户可以在其终端上对该互动消息做出响应，终端根据用户的操作，将用户的点赞行为、编辑的回复内容、和/或编辑的评论内容发送给服务器。
在服务器上，步骤130，接收响应者终端对该互动消息的响应，按照该互动消息的红包发放规则向至少一个响应者的账户发放红包。
在收到对互动消息的响应后，服务器查询被响应的互动消息是否关联有红包。对关联有红包的互动消息，服务器读取保存的对应于该互动消息的红包发放规则，按照红包发放规则中的条件，向发送的响应符合所有条件的响应者的账户发放红包。收到红包的响应者的数量不超过发布者指定的红包发放个数。发放的金额可以参照现有技术，依据红包金额、发放个数和分配方式确定。
服务器可以向收到红包的响应者的终端发送红包发放通知，以告知该响应者收到了互动消息的发布者发的红包，以及收到的金额。
在响应者终端上，步骤330，接收服务器的红包发放通知。所述红包由服务器按照关联于该互动消息的红包的发放规则，根据对该互动消息的响应发放到使用本终端的用户的账户。
响应者终端根据接收的红包发放通知，将收到红包、以及红包来自于谁、数量多少等信息显示给用户。
本实施例中，当满足红包发放规则中所有条件的响应的数量小于红包的发放个数时，会发生红包不能完全发放，存在剩余金额的情况。为了在这种情况下保护发布者的利益，可以由发布者设置红包的有效期，用来由服务器在有效期满后对尚未发放完毕的红包剩余金额进行回收。具体而言，将红包的有效期作为红包信息的一部分，与互动消息一起由发布者终端发送给服务器；服务器在发布该互动消息时启动计时，如果计时到有效期届满时红包尚未发放完毕，则回收红包的剩余金额，即把红包的剩余金额转回到发布者的账户中。
可见，本申请的实施例中将红包与互动消息相关联，互动消息的发布者指定关联于该互动消息的红包的发放规则，并将红包发放规则与互动消息一并发送给服务器，由服务器按照红包发放规则，根据用户对互动消息的响应来进行红包发放，使得关注并响应互动消息的用户才可能拿到红包，从而促进了针对互动消息本身的关注和交流，在增加用户参与程度的同时提升了交流层次。
在本申请的一个应用示例中，社交网络的用户能够在发布动态消息时向对该动态消息点赞的好友发红包。发布者终端、响应者终端与社交网络的服务器之间的交互流程如图4所示。
发布者在其终端上输入动态消息，可以包括编辑文本、拍照片、粘贴链接地址等等。在发送动态消息前，发布者为该动态消息指定关联的红包金额、发放个数、分配方式、红包发放规则和红包有效期。本应用示例中，以发放个数为3、分配方式为平均分配、红包发放规则为向对该动态消息点赞的第3、第8、第15个好友发放红包、红包有效期为1 小时为例进行说明。在完成动态消息边界和关联红包的上述各项参数的设置后，发布者向终端发出发布动态消息的指令。
发布者终端根据收到的用户操作，将发布者编辑完成的动态消息和设置完成的红包信息(包括金额、发放个数、分配方式、红包发放规则和红包有效期)一并发送给互动平台的服务器。
服务器收到带有关联红包信息的动态消息，将动态消息推送发布者朋友圈中的用户，并启动红包有效期1小时的计时。同时，服务器在发布者的账户中扣除关联于该动态消息的红包金额的款项，按照发放个数和分配方式得出3个待发放红包的分配金额。
该发布者朋友圈中用户的终端(包括响应者终端)收到服务器推送的动态消息并展示给用户。其中一部分用户(响应者)对该动态消息做出点赞的操作。响应者终端将用户的响应(点赞行为)发送给服务器。
服务器收到对关联有红包的动态消息的点赞响应后，对点赞响应按接收的时间进行排序，向排序为第3个和第8个的响应者发放红包，将对应与该响应者的分配金额转入该响应者的账户，并且向该响应者的终端发送红包发放通知。
响应者终端收到红包发放通知，将收到红包的消息展示给用户。
当红包有效期1小时计时到时，服务器收到的对该动态消息的点赞的数量不到15，第3个红包尚未发放。服务器删除与该动态消息关联的红包，将红包的剩余金额转入发布者的账户中。
与上述流程实现对应，本申请的实施例还提供了一种应用在发布者终端上的电子红包实现装置、一种应用在响应者终端上的电子红包实现装置、和一种应用在服务器上的电子红包实现装置。上述装置均可以通过软件实现，也可以通过硬件或者软硬件结合的方式实现。以软件实现为例，作为逻辑意义上的装置，是通过终端或服务器的CPU(Central Process Unit，中央处理器)将对应的计算机程序指令读取到内存中运行形成的。从硬件层面而言，除了图5所示的CPU、内存以及非易失性存储器之外，电子红包实现装置所在的终端通常还包括用于进行无线信号收发的芯片等其他硬件，电子红包实现装置所在的服务器通常还包括用 于实现网络通信功能的板卡等其他硬件。
图6所示为本申请实施例提供的一种电子红包的实现装置，应用在互动平台的服务器上，包括红包信息接收单元、互动消息发布单元和红包发放单元，其中：红包信息接收单元用于接收发布者终端发送的互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来根据用户对所述互动消息的响应进行红包发放；互动消息发布单元用于发布所述互动消息；红包发放单元用于接收响应者终端对所述互动消息的响应，按照所述互动消息的红包发放规则向至少一个响应者的账户发放红包。
可选的，所述红包发放规则包括：当对所述互动消息的响应顺序为预设值，和/或对所述互动消息的响应内容符合预设条件时，向进行所述响应的响应者账户发放红包。
可选的，所述红包信息还包括：红包的有效期；所述装置还包括红包金额回收单元，用于在发布所述互动消息时启动计时，如果在有效期满时所述红包尚未发放完毕，则回收所述红包的剩余金额。
可选的，所述互动消息包括：在群组中发布的即时消息、在朋友圈发布的动态消息、或在微博发布的博文；所述响应包括：对所述互动消息进行回复、评论、和/或点赞。
可选的，所述装置还包括：发放通知发送单元，用于向收到红包的响应者的终端发送红包发放通知。
图7所示为本申请实施例提供的一种电子红包的实现装置，应用在互动消息的发布者终端上，包括红包信息生成单元和红包信息发送单元，其中：红包信息生成单元用于根据用户的操作生成互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来由服务器根据其他用户对所述互动消息的响应进行红包发放；红包信息发送单元用于将所述互动消息和红包信息发送给互动平台的服务器。
可选的，所述红包发放规则包括：当对所述互动消息的响应顺序为预设值，和/或对所述互动消息的响应内容符合预设条件时，向进行所述响应的响应者账户发放红包。
可选的，所述红包信息还包括：红包的有效期，用来由服务器在有效期满后对尚未发放完毕的红包剩余金额进行回收。
可选的，所述互动消息包括：在群组中发布的即时消息、在朋友圈发布的动态消息、或在微博发布的博文。
图8所示为本申请实施例提供的一种电子红包的实现装置，应用在互动消息的响应者终端上，包括互动消息接收单元、互动消息响应单元和发放通知接收单元，其中：互动消息接收单元用于接收互动平台的服务器发布的互动消息；互动消息响应单元用于根据用户的操作向服务器发送对所述互动消息的响应；发放通知接收单元用于接收服务器的红包发放通知，所述红包由服务器按照关联于所述互动消息的红包的发放规则，根据对所述互动消息的响应进行发放到所述用户的账户。
可选的，所述对互动消息的响应包括：对所述互动消息进行回复、评论、和/或点赞。
以上所述仅为本申请的较佳实施例而已，并不用以限制本申请，凡在本申请的精神和原则之内，所做的任何修改、等同替换、改进等，均应包含在本申请保护的范围之内。
在一个典型的配置中，计算设备包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。
内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)。内存是计算机可读介质的示例。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁磁盘存储或其他磁性存储设备或任何其他非传 输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、商品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、商品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、商品或者设备中还存在另外的相同要素。
本领域技术人员应明白，本申请的实施例可提供为方法、系统或计算机程序产品。因此，本申请可采用完全硬件实施例、完全软件实施例或结合软件和硬件方面的实施例的形式。而且，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。

Claims (22)

  1. 一种电子红包的实现方法，应用在互动平台的服务器上，其特征在于，包括：
    接收发布者终端发送的互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来根据用户对所述互动消息的响应进行红包发放；
    发布所述互动消息；
    接收响应者终端对所述互动消息的响应，按照所述互动消息的红包发放规则向至少一个响应者的账户发放红包。
  2. 根据权利要求1所述的方法，其特征在于，所述红包发放规则包括：当对所述互动消息的响应顺序为预设值，和/或对所述互动消息的响应内容符合预设条件时，向进行所述响应的响应者账户发放红包。
  3. 根据权利要求1所述的方法，其特征在于，所述红包信息还包括：红包的有效期；
    所述方法还包括：在发布所述互动消息时启动计时，如果在有效期满时所述红包尚未发放完毕，则回收所述红包的剩余金额。
  4. 根据权利要求1所述的方法，其特征在于，所述互动消息包括：在群组中发布的即时消息、在朋友圈发布的动态消息、或在微博发布的博文；所述响应包括：对所述互动消息进行回复、评论、和/或点赞。
  5. 根据权利要求1所述的方法，其特征在于，所述方法还包括：向收到红包的响应者的终端发送红包发放通知。
  6. 一种电子红包的实现方法，应用在终端上，其特征在于，包括：
    根据用户的操作生成互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来由服务器根据其他用户对所述互动消息的响应进行红包发放；
    将所述互动消息和红包信息发送给互动平台的服务器。
  7. 根据权利要求6所述的方法，其特征在于，所述红包发放规则 包括：当对所述互动消息的响应顺序为预设值，和/或对所述互动消息的响应内容符合预设条件时，向进行所述响应的响应者账户发放红包。
  8. 根据权利要求6所述的方法，其特征在于，所述红包信息还包括：红包的有效期，用来由服务器在有效期满后对尚未发放完毕的红包剩余金额进行回收。
  9. 根据权利要求6所述的方法，其特征在于，所述互动消息包括：在群组中发布的即时消息、在朋友圈发布的动态消息、或在微博发布的博文。
  10. 一种电子红包的实现方法，应用在终端上，其特征在于，包括：
    接收互动平台的服务器发布的互动消息；
    根据用户的操作向服务器发送对所述互动消息的响应；
    接收服务器的红包发放通知，所述红包由服务器按照关联于所述互动消息的红包的发放规则，根据对所述互动消息的响应进行发放到所述用户的账户。
  11. 根据权利要求10所述的方法，其特征在于，所述对互动消息的响应包括：对所述互动消息进行回复、评论、和/或点赞。
  12. 一种电子红包的实现装置，应用在互动平台的服务器上，其特征在于，包括：
    红包信息接收单元，用于接收发布者终端发送的互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来根据用户对所述互动消息的响应进行红包发放；
    互动消息发布单元，用于发布所述互动消息；
    红包发放单元，用于接收响应者终端对所述互动消息的响应，按照所述互动消息的红包发放规则向至少一个响应者的账户发放红包。
  13. 根据权利要求12所述的装置，其特征在于，所述红包发放规则包括：当对所述互动消息的响应顺序为预设值，和/或对所述互动消息的响应内容符合预设条件时，向进行所述响应的响应者账户发放红包。
  14. 根据权利要求12所述的装置，其特征在于，所述红包信息还包括：红包的有效期；
    所述装置还包括：红包金额回收单元，用于在发布所述互动消息时启动计时，如果在有效期满时所述红包尚未发放完毕，则回收所述红包的剩余金额。
  15. 根据权利要求12所述的装置，其特征在于，所述互动消息包括：在群组中发布的即时消息、在朋友圈发布的动态消息、或在微博发布的博文；所述响应包括：对所述互动消息进行回复、评论、和/或点赞。
  16. 根据权利要求12所述的装置，其特征在于，所述装置还包括：发放通知发送单元，用于向收到红包的响应者的终端发送红包发放通知。
  17. 一种电子红包的实现装置，应用在终端上，其特征在于，包括：
    红包信息生成单元，用于根据用户的操作生成互动消息和关联于所述互动消息的红包的信息；所述红包信息包括红包发放规则，用来由服务器根据其他用户对所述互动消息的响应进行红包发放；
    红包信息发送单元，用于将所述互动消息和红包信息发送给互动平台的服务器。
  18. 根据权利要求17所述的装置，其特征在于，所述红包发放规则包括：当对所述互动消息的响应顺序为预设值，和/或对所述互动消息的响应内容符合预设条件时，向进行所述响应的响应者账户发放红包。
  19. 根据权利要求17所述的装置，其特征在于，所述红包信息还包括：红包的有效期，用来由服务器在有效期满后对尚未发放完毕的红包剩余金额进行回收。
  20. 根据权利要求17所述的装置，其特征在于，所述互动消息包括：在群组中发布的即时消息、在朋友圈发布的动态消息、或在微博发布的博文。
  21. 一种电子红包的实现装置，应用在终端上，其特征在于，包括：
    互动消息接收单元，用于接收互动平台的服务器发布的互动消息；
    互动消息响应单元，用于根据用户的操作向服务器发送对所述互动消息的响应；
    发放通知接收单元，用于接收服务器的红包发放通知，所述红包由服务器按照关联于所述互动消息的红包的发放规则，根据对所述互动消息的响应进行发放到所述用户的账户。
  22. 根据权利要求21所述的装置，其特征在于，所述对互动消息的响应包括：对所述互动消息进行回复、评论、和/或点赞。
PCT/CN2016/110709 2015-12-30 2016-12-19 电子红包的实现方法和装置 Ceased WO2017114207A1 (zh)

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