WO2017005035A1 - 目标信息获取、推送方法及装置、移动终端、服务器 - Google Patents

目标信息获取、推送方法及装置、移动终端、服务器 Download PDF

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Publication number
WO2017005035A1
WO2017005035A1 PCT/CN2016/079760 CN2016079760W WO2017005035A1 WO 2017005035 A1 WO2017005035 A1 WO 2017005035A1 CN 2016079760 W CN2016079760 W CN 2016079760W WO 2017005035 A1 WO2017005035 A1 WO 2017005035A1
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WO
WIPO (PCT)
Prior art keywords
information
audio file
audio
file
target information
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PCT/CN2016/079760
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English (en)
French (fr)
Inventor
梁捷
江卫忠
Original Assignee
广州市动景计算机科技有限公司
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Publication of WO2017005035A1 publication Critical patent/WO2017005035A1/zh

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Definitions

  • the present invention relates to the field of advertising shopping technology, and in particular, to a target information acquiring and pushing method and device, a mobile terminal, and a server.
  • the technical problem that can be solved by the embodiments of the present invention is to provide a method and a device for acquiring target information, which can quickly and conveniently determine related information of an item associated with an advertisement in a multimedia file to be played, thereby improving user experience.
  • a technical solution adopted by the embodiment of the present invention is to provide a method for acquiring target information, the method comprising: recording at least part of audio information of a currently played multimedia file, and generating corresponding audio file/encoding information. Transmitting the audio file/encoding information to a server to query target information associated with the audio file/encoding information; wherein The audio file/encoding information is pre-associated with at least one target information and pre-stored in the server; receiving and displaying target information associated with the audio file/encoding information found by the server; wherein the target The information is merchandise/service information; and a selection/click instruction for the merchandise/service information is received to enter a merchandise/service transaction flow corresponding to the merchandise/service information.
  • the step of recording the at least part of the audio information of the currently played multimedia file and generating the corresponding audio file/encoding information is specifically: detecting the user inputting the recording operation of the advertisement inserted in the arbitrary playing position of the multimedia file. And acquiring the audio information of the predetermined time period before the moment from the advertisement according to the moment when the recording operation is detected, recording and saving the audio information to generate corresponding audio file/encoding information.
  • the step of recording at least part of the audio information of the currently played multimedia file and generating the corresponding audio file/encoding information is specifically: detecting the recording operation of the multimedia file input by the user, according to detecting the recording
  • the time of operation acquires audio information of a predetermined time period before the time from the multimedia file, and records and saves the audio information to generate corresponding audio file/encoding information.
  • a target information acquiring device where the device includes: a recording module, configured to record at least part of the audio information of the currently played multimedia file, and generate corresponding Audio file/encoding information; a sending module, configured to send the audio file/encoding information generated by the recording module to a server to query target information associated with the audio file/encoding information; wherein the audio file/encoding information Pre-associating with at least one target information and pre-storing in the server; receiving module, configured to receive and display a target letter that is searched by the server and associated with the audio file/encoded information
  • the target information is commodity/service information; and an execution module for receiving a selection/clicking instruction for the commodity/service information to enter a commodity/service transaction flow corresponding to the commodity/service information .
  • the recording module is configured to detect, before the recording operation of the advertisement inserted in the arbitrary playing position of the multimedia file by the user, obtain the time before the time from the advertisement according to the moment when the recording operation is detected. Audio information for a predetermined period of time, recording and saving the audio information to generate corresponding audio file/encoding information.
  • the recording module is configured to: when the recording operation of the multimedia file input by the user is detected, acquire the audio of the predetermined time period before the time from the multimedia file according to the moment when the recording operation is detected. Information, recording and saving the audio information to generate corresponding audio file/encoding information.
  • another technical solution adopted by the embodiment of the present invention is to provide a target information pushing method, the method comprising: receiving an audio file/encoding information sent by a mobile terminal, the audio file/encoding information Generating at least part of the audio information of the currently played multimedia file recorded by the mobile terminal; searching for the target information associated with the audio file/encoding information according to the received audio file/encoding information; wherein the audio The file/encoding information is pre-associated with the at least one target information and stored in advance in the server; and the found target information associated with the audio file/encoding information is transmitted to the mobile terminal.
  • the target information is product/service information, and at least includes one of a product sale website information, a product service website information, and a product introduction website information.
  • a target information pushing device comprising: a storage module, configured to save an audio file/encoded letter And the target information associated with the audio file/encoding information, each audio file/encoding information is associated with at least one target information; and the receiving module is configured to receive audio file/encoding information sent by a mobile terminal, the audio file The encoding information is generated by at least part of the audio information of the currently played multimedia file recorded by the mobile terminal; the querying module is configured to search the storage module according to the audio file/encoding information received by the receiving module Target information associated with the audio file/encoding information; and a sending module, configured to send, by the query module, target information associated with the audio file/encoding information to the mobile terminal.
  • the target information is product/service information, and at least includes one of a product sale website information, a product service website information, and a product introduction website information.
  • a mobile terminal where the mobile terminal includes: a memory; a processor; and a target information acquiring device, where the target information acquiring device is installed in the
  • the memory includes one or more software function modules executed by the processor, and the target information acquiring device includes: a recording module, configured to record at least part of the audio information of the currently played multimedia file, and generate a corresponding audio file.
  • a coding module configured to send the audio file/encoding information generated by the recording module to a server to query target information associated with the audio file/encoding information; wherein the audio file/encoding information and at least one The target information is pre-associated and pre-stored in the server; the receiving module is configured to receive and display target information associated with the audio file/encoded information found by the server; wherein the target information is an item /service information; and an execution module for receiving the goods/services The selection/clicking instruction of the information to enter the goods/service transaction flow corresponding to the goods/service information.
  • a server comprising: a memory; a processor; and a target information pushing device, the target information pushing device being installed in the memory and including one or more software function modules executed by the processor,
  • the target information pushing device includes: a storage module, configured to store audio file/encoding information and target information associated with the audio file/encoding information, each audio file/encoding information being associated with at least one target information; and receiving module Receiving audio file/encoding information sent by a mobile terminal, the audio file/encoding information being generated by at least part of audio information of a currently played multimedia file recorded by the mobile terminal; and a query module, configured to be used according to the receiving module Receiving the audio file/encoding information to find target information associated with the audio file/encoding information in the storage module; and sending module, configured to search the audio file with the audio module/ The target information associated with the encoded information is transmitted to the mobile terminal.
  • the mobile terminal records at least part of the audio information of the currently played multimedia file to generate corresponding audio file/encoding information, and queries the server for the target information matching the audio file/encoding information, thereby achieving fast and convenient
  • the information related to the item associated with the advertisement in the played multimedia file is determined, so that the user can quickly obtain the target information and improve the user experience.
  • FIG. 1 is a schematic diagram of interaction between a server and a mobile terminal according to a preferred embodiment of the present invention
  • FIG. 2 is a block schematic diagram of the server shown in Figure 1;
  • FIG 3 is a block schematic diagram of the mobile terminal shown in Figure 1;
  • FIG. 4 is a flowchart of a method for acquiring target information according to a first embodiment of the present invention
  • FIG. 5 is a flowchart of a method for pushing target information according to a second embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of a target information acquiring apparatus according to a third embodiment of the present invention.
  • FIG. 7 is a schematic structural diagram of a target information pushing apparatus according to a fourth embodiment of the present invention.
  • FIG. 1 it is a schematic diagram of interaction between the server 100 and the mobile terminal 200 according to the preferred embodiment of the present invention.
  • the server 100 can communicate with the mobile terminal 200 over the network 300 to enable data communication or interaction between the server 100 and the mobile terminal 200.
  • the server 100 may provide at least one installation package of an application (Application, APP) 400 suitable for various operating systems for downloading by the mobile terminal 200.
  • an installation package of an application 400 applicable to an operating system of the mobile terminal 200 may be downloaded from the server 100 through the network 300 to use the application. 400 is installed in the mobile terminal 200.
  • Application Application
  • the server 100 may be, but not limited to, a web server, a file transfer protocol (ftp) server, and the like.
  • the mobile terminal 200 can be, but not limited to, a smart phone, a personal computer (PC), a tablet computer, a personal digital assistant (PDA), a mobile Internet device (MID), and the like.
  • the network 300 can be, but is not limited to, a wired network or a wireless network.
  • the operating system of the mobile terminal 200 may be, but not limited to, an Android system, an IOS (iPhone operating system) system, a Windows phone system, a Windows system, and the like.
  • the operating system of the mobile terminal 200 is an IOS system.
  • the application 400 can be any application provided by the server 100 that can be downloaded and installed by the mobile terminal 200.
  • the application 400 is a multimedia file player application.
  • the server 100 includes a target information pushing device 40, a first memory 111, a first processor 112, and a first communication unit 113.
  • the components of the first memory 111, the first processor 112, and the first communication unit 113 are electrically connected directly or indirectly to each other to implement data transmission or interaction.
  • the components can be electrically connected to one another via one or more communication buses or signal lines.
  • the target information pushing device 40 includes at least one software function module that can be stored in the first memory 111 or in an operating system (OS) of the server 100 in the form of software or firmware.
  • the first processor 112 is configured to execute an executable module stored in the first memory 111, such as a software function module, a computer program, and the like included in the target information pushing device 40.
  • the first memory 111 may be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read only memory (Programmable Read-Only Memory, PROM), Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like.
  • the first memory 111 is configured to store a program, and the first processor 112 executes the program after receiving an execution instruction.
  • the first communication unit 113 is configured to establish a communication connection between the server 100 and the mobile terminal 200 through the network 300, and is used to pass the The network 300 transmits and receives data.
  • the mobile terminal 200 includes a target information acquiring device 30, a second memory 211, a storage controller 212, a second processor 213, a peripheral interface 214, an input and output unit 215, an audio unit 216, a display unit 217, a radio frequency unit 218, and The second communication unit 219.
  • the second memory 211, the memory controller 212, the second processor 213, the peripheral interface 214, the input/output unit 215, the audio unit 216, the display unit 217, the radio frequency unit 218, and the second communication unit 219 are inter-components Directly or indirectly electrically connected to achieve data transmission or interaction.
  • the components can be electrically connected to one another via one or more communication buses or signal lines.
  • the target information obtaining device 30 includes at least one software function module that can be stored in the second memory 211 in the form of software or firmware or is solidified in an operating system (OS) of the mobile terminal 200. .
  • the second memory 211 stores an application 400 that the mobile terminal 200 downloads and installs from the server 100.
  • the second processor 213 is configured to execute an executable module stored in the second memory 211, such as a software function module, a computer program, and the like included in the target information acquiring device 30.
  • the second memory 211 may be, but not limited to, a random access memory (RAM), a read only memory (ROM), and a programmable read only memory (Programmable Read-Only Memory, PROM), Erasable Programmable Read-Only Memory (EPROM), Electric Erasable Programmable Read-Only Memory (EEPROM), and the like.
  • the second memory 211 is configured to store a program, and the second processor 213 executes the program after receiving the execution instruction.
  • the second processor 213 and other possible components Access to the second memory 211 can be performed under the control of the memory controller 212.
  • the second processor 213 may be an integrated circuit chip with signal processing capabilities.
  • the above processor may be a general-purpose processor, including a central processing unit (CPU), a network processor (NP), etc.; or may be a digital signal processor (DSP), an application specific integrated circuit (ASIC) ), off-the-shelf programmable gate arrays (FPGAs) or other programmable logic devices, discrete gates or transistor logic devices, discrete hardware components.
  • the methods, steps, and logical block diagrams disclosed in the embodiments of the present invention may be implemented or carried out.
  • the general purpose processor may be a microprocessor or the processor or any conventional processor or the like.
  • the peripheral interface 214 couples various input/output devices (eg, input and output unit 215, audio unit 216, display unit 217, and radio frequency unit 218) to the second processor 213 and the second memory 211.
  • peripheral interface 214, second processor 213, and memory controller 212 can be implemented in a single chip. In other instances, they can be implemented by separate chips.
  • the input and output unit 215 is configured to provide input data to the user to implement interaction between the user and the mobile terminal 200.
  • the input and output unit 215 can be, but is not limited to, a mouse, a keyboard, and the like.
  • the audio unit 216 provides an audio interface to a user, which may include one or more microphones, one or more speakers, and audio circuitry.
  • the display unit 217 provides an interactive interface (such as a user operation interface) between the mobile terminal 200 and a user or for displaying image data.
  • the display unit 217 can be a liquid crystal display or a touch display.
  • a touch display it can be a capacitive touch screen or a resistive touch screen that supports single-point and multi-touch operations. Support for single-point and multi-touch operations means that the touch display can sense that one or more locations are generated from the touch display The touch operation is performed, and the touch operation is performed by the processor for calculation and processing.
  • the radio frequency unit 218 is configured to receive and transmit radio wave signals (such as electromagnetic waves), and realize mutual conversion of radio waves and electric signals, thereby implementing wireless communication between the mobile terminal 200 and the network 300 or other communication devices.
  • radio wave signals such as electromagnetic waves
  • the second communication unit 219 is configured to establish a connection with the first communication unit 113 of the server 100 through the network 300, thereby implementing a communication connection between the server 100 and the mobile terminal 200.
  • the second communication unit 219 can connect to the network 300 by using the radio frequency signal sent by the radio frequency unit 218, thereby establishing a communication connection with the first communication unit 113 of the server 100 through the network 300.
  • FIG. 4 is a flowchart of a method for acquiring target information according to a first embodiment of the present invention, where the method includes:
  • Step S10 Record at least part of the audio information of the currently played multimedia file, and generate corresponding audio file/encoding information.
  • step S10 is specifically: when the mobile terminal 200 detects the recording operation of the advertisement inserted by the user at the beginning, middle or end of the multimedia file, the mobile terminal 200 obtains the advertisement from the advertisement according to the moment when the recording operation is detected.
  • the audio information of a predetermined period of time before the moment is recorded and saved to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file.
  • the advertisement of a certain duration will be played first at the beginning time, or when the mobile terminal 200 plays the multimedia file to a certain moment, the advertisement of a certain duration will be inserted. Therefore, when an advertisement is played as described above, the mobile terminal 200 records at least part of the audio of the advertisement in response to the user's recording operation to generate corresponding audio file/encoding information.
  • the step S10 is specifically: when the mobile terminal 200 detects the recording operation of the multimedia file input by the user, the reservation before the time is obtained from the multimedia file according to the moment when the recording operation is detected. Audio information of the time period, recording and saving the audio information to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file or a local video file.
  • the mobile terminal 200 plays the multimedia file, the user can freely select the part that needs to be recorded according to the played content. Therefore, the mobile terminal 200 records at least part of the audio information of the currently played multimedia file in response to the user's recording operation, to generate a corresponding Audio file/encoding information.
  • the multimedia file being played by the mobile terminal 200 appears at a certain moment
  • the content related to a product such as a ringtone of a brand mobile phone, an advertisement segment of a certain product, etc., at this time, the user can perform a recording operation on the mobile terminal 200 to record the audio of the segment to generate a corresponding Audio file/encoding information.
  • the encoded information generated as described above may be file information formed by the mobile terminal 200 encoding/compressing the generated audio file to reduce the size of the audio file, save the data amount of the transmitted file, and increase the transmission speed.
  • the mobile terminal 200 in various embodiments of the present invention may be an electronic device having a multimedia file playing and recording function, such as a mobile phone or a tablet computer.
  • step S11 the audio file/encoding information is sent to the server 100 to query the target information associated with the audio file/encoding information.
  • the audio file/encoding information is associated with at least one target information and is pre-stored in the server.
  • the target information is product/service information.
  • step S11 the mobile terminal 200 uploads the generated audio file/encoding information to the server 100, in which the audio file/encoding information of each type of advertisement and the associated item/service information (target information) are stored in advance.
  • the audio file/encoding information of each advertisement is associated with one or more item/service information.
  • the item/service information includes at least one of website information for selling the product, service website information of the product, and information about the website of the product.
  • a matching query is performed in the audio file/encoding information of the pre-saved advertisements and the associated item/service information to determine uploading with the mobile terminal 200.
  • the audio file/encoded file matches the item/service information.
  • the server 100 adds corresponding to the audio file/encoding information of the advertisement when it is saved.
  • the identification keyword which is the associated item/service information.
  • the server 100 receives the audio file/encoded file uploaded by the mobile terminal 200 and compares it with the pre-saved audio file/encoded file frame by frame to determine whether it is the same audio file/encoded file, thereby determining the associated item/service information. .
  • the target information may also be music information, map information, and the like.
  • the following uses the target information as map information as an example for description.
  • the target information is map information
  • it includes related contents such as a road name, a building name, and distance information.
  • the mobile terminal 200 is playing a multimedia file (local file or network file)
  • the user can select the content that needs to record audio information according to the content currently being played. For example, if an introduction of a scenic spot is currently being played, the user wants to know the geographical location of the scenic spot and the surrounding dining and accommodation, the user can perform a recording operation on the mobile terminal 200 to record the audio of the segment to generate a corresponding The audio file/encoding information and uploading the audio file/encoding information to the server 100.
  • the server 100 performs a matching query from the audio file/encoding information of the respective scenic spots and the associated map information stored in advance to determine map information matching the audio file/encoded file of the attraction uploaded by the mobile terminal 200.
  • Step S12 receiving and displaying the target information associated with the audio file/encoding information found by the server 100.
  • step S12 when the server 100 finds the target information (goods/service information) that matches the audio file/encoded file uploaded by the mobile terminal 200, it feeds back to the mobile terminal 200.
  • target information goods/service information
  • the mobile terminal 200 may display a window for displaying the product/service information on the interface for playing the multimedia file (the interface for playing the multimedia file may be displayed by the display unit 217 of the mobile terminal 200 in this embodiment); Can also play the interface of multimedia files Switch to another interface to display the item/service information separately.
  • Step S13 receiving a selection/clicking instruction for the product/service information to enter a commodity/service transaction flow corresponding to the commodity/service information.
  • the item/service information includes at least one of website information for selling the item, service website information of the item, and introduction website information of the item.
  • the mobile terminal 200 receives an operation (selection/click) of the displayed item/service information by the user, the operation action is recognized and the corresponding item/service transaction flow is entered.
  • the product/service information displayed by the mobile terminal 200 is a page of the product purchase website. After receiving the user's selection operation of “purchase” on the page, the mobile terminal 200 responds to the operation and jumps to the corresponding purchase and payment. The page, thus completing the transaction of the item.
  • the mobile terminal 200 records at least part of the audio information of the currently played multimedia file to generate corresponding audio file/encoding information, and queries the server 100 for the target information that matches the audio file/encoding information.
  • the related information of the commodity associated with the advertisement in the multimedia file to be played is quickly and conveniently determined, so that the user can quickly obtain the target information and improve the user experience.
  • FIG. 5 is a flowchart of a method for pushing target information according to a second embodiment of the present invention, where the method includes:
  • Step S20 Receive audio file/encoding information sent by the mobile terminal 200.
  • the audio file/encoding information is generated by at least part of the audio information of the currently played multimedia file recorded by the mobile terminal 200.
  • the generation of the audio file/encoding information is specifically: the mobile terminal 200 Detecting, when the user inputs a recording operation for inserting an advertisement at the beginning, middle or end of the multimedia file, acquiring audio information of a predetermined time period before the moment from the advertisement according to the moment when the recording operation is detected, recording and saving The audio information is used to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file.
  • the advertisement of a certain duration will be played first at the beginning time, or when the mobile terminal 200 plays the multimedia file to a certain moment, the advertisement of a certain duration will be inserted. Therefore, when an advertisement is played as described above, the mobile terminal 200 records at least part of the audio of the advertisement in response to the user's recording operation to generate corresponding audio file/encoding information.
  • the generating of the audio file/encoding information is specifically: when the mobile terminal 200 detects the recording operation of the multimedia file input by the user, the mobile terminal 200 acquires the multimedia file according to the time when the recording operation is detected.
  • the audio information of a predetermined period of time before the moment is recorded and saved to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file or a local video file.
  • the mobile terminal 200 plays the multimedia file, the user can freely select the part that needs to be recorded according to the played content. Therefore, the mobile terminal 200 records at least part of the audio information of the currently played multimedia file in response to the user's recording operation, to generate a corresponding Audio file/encoding information.
  • the multimedia file being played by the mobile terminal 200 appears at a certain moment with content related to an item, such as a ringtone of a certain brand mobile phone, an advertisement segment of a certain product, and the like, at this time, the user can move the product.
  • the terminal performs a recording operation to record the audio of the segment to generate corresponding audio file/encoding information.
  • the encoded information generated as described above may be the generated audio file by the mobile terminal 200.
  • the file information formed by encoding/compression is reduced to reduce the size of the audio file to save the data amount of the transferred file and increase the transmission speed.
  • Step S21 searching for the target information associated with the audio file/encoding information according to the received audio file/encoding information.
  • the audio file/encoding information is pre-associated with at least one target information and stored in the server 100 in advance.
  • the target information is product/service information.
  • the audio file/encoding information of each type of advertisement and the associated item/service information are stored in the server 100 in advance.
  • the audio file/encoding information of each advertisement is associated with one or more item/service information.
  • the item/service information includes at least one of website information for selling the product, service website information of the product, and information about the website of the product.
  • a matching query is performed in the audio file/encoding information of the pre-saved advertisements and the associated item/service information to determine uploading with the mobile terminal 200.
  • the audio file/encoded file matches the item/service information.
  • Step S22 the found target information associated with the audio file/encoding information is sent to the mobile terminal 200.
  • the server 100 finds the target information associated with the audio file/encoded file uploaded by the mobile terminal 200, it feeds back to the mobile terminal 200 so that the mobile terminal 200 can display the target information when receiving the target information. And, when the target information is the product/service information, the mobile terminal 200 receives the selection/clicking instruction for the target information to enter the commodity/service transaction flow corresponding to the commodity/service information.
  • FIG. 6 is a schematic structural diagram of a target information acquiring apparatus according to a third embodiment of the present invention.
  • the apparatus 30 includes a recording module 31, a sending module 32, a receiving module 33, and an executing module 34.
  • the recording module 31 is configured to record at least part of the audio information of the currently played multimedia file, and generate corresponding audio file/encoding information.
  • the recording module 31 is configured to detect, when the user inputs a recording operation for inserting an advertisement at the beginning, middle or end of the multimedia file, before acquiring the moment from the advertisement according to the moment when the recording operation is detected.
  • the audio information of a predetermined period of time is recorded and saved to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file.
  • the advertisement of a certain duration will be played first at the beginning time, or when the mobile terminal 200 plays the multimedia file to a certain moment, the advertisement of a certain duration will be inserted. Therefore, when the advertisement is played as described above, the recording module 31 records at least part of the audio of the advertisement in response to the user's recording operation to generate corresponding audio file/encoding information.
  • the recording module 31 is configured to: when detecting a recording operation of the multimedia file input by the user, acquire a predetermined time period before the moment from the multimedia file according to the moment when the recording operation is detected. Audio information, recording and saving the audio information to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file or a local video file.
  • the recording module 31 responds to the user's recording operation. Recording at least part of the audio information of the currently played multimedia file to generate corresponding audio file/encoding information. For example, when the multimedia file being played by the mobile terminal 200 appears at a certain moment with content related to an item, such as a ringtone of a certain brand mobile phone, an advertisement segment of a certain product, and the like, at this time, the user can move the product.
  • the terminal 200 performs a recording operation to record the audio of the segment to generate corresponding audio file/encoding information.
  • the encoded information generated as described above may be file information formed by the mobile terminal 200 encoding/compressing the generated audio file to reduce the size of the audio file, thereby saving the data amount of the transmitted file and increasing the transmission speed.
  • the sending module 32 is configured to send the audio file/encoding information generated by the recording module 31 to the server 100, so that the server 100 queries the target information associated with the audio file/encoding information.
  • the audio file/encoding information is associated with at least one target information and is pre-stored in the server 100.
  • the target information is product/service information.
  • the audio file/encoding information of each type of advertisement and the associated item/service information are stored in the server 100 in advance.
  • the audio file/encoding information of each advertisement is associated with one or more item/service information.
  • the item/service information includes at least one of website information for selling the product, service website information of the product, and information about the website of the product.
  • the receiving module 33 is configured to receive and display the target information associated with the audio file/encoding information found by the server 100.
  • the receiving module 33 can display a window for displaying the item/service information on the interface for playing the multimedia file, and can also switch the interface for playing the multimedia file to another interface to separately display the item/service information.
  • the execution module 34 is configured to receive a selection/click instruction for the item/service information to enter a commodity/service transaction flow corresponding to the item/service information.
  • the execution module 34 When the execution module 34 receives the user's operation (selection/click) on the displayed item/service information, it recognizes the operation action and enters the corresponding item/service transaction flow.
  • the product/service information displayed by the mobile terminal 200 is a page of the product purchase website. After receiving the user's selection operation of “purchase” on the page, the mobile terminal 200 responds to the operation and jumps to the corresponding purchase and payment. The page, thus completing the transaction of the item.
  • FIG. 7 is a schematic structural diagram of a target information pushing apparatus according to a fourth embodiment of the present invention.
  • the apparatus 40 includes a storage module 41, a receiving module 42, a querying module 43, and a sending module 44.
  • the storage module 41 is configured to store audio file/encoding information and target information associated with the audio file/encoding information, each audio file/encoding information being associated with at least one target information.
  • the audio file/encoding information of the various advertisements and the associated target information are previously stored in the storage module 41.
  • the target information is product/service information.
  • the audio file/encoding information of each advertisement is associated with one or more item/service information (target information).
  • the item/service information includes at least one of website information for selling the product, service website information of the product, and information about the website of the product.
  • the receiving module 42 is configured to receive audio file/encoding information sent by the mobile terminal 200, and the audio file/encoding information is generated for at least part of the audio of the currently played multimedia file recorded by the mobile terminal 200.
  • the generation of the audio file/encoding information is specifically: the mobile terminal 200 Detecting, when the user inputs a recording operation for inserting an advertisement at the beginning, middle or end of the multimedia file, acquiring audio information of a predetermined time period before the moment from the advertisement according to the moment when the recording operation is detected, recording and saving The audio information is used to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file.
  • the advertisement of a certain duration will be played first at the beginning time, or when the mobile terminal 200 plays the multimedia file to a certain moment, the advertisement of a certain duration will be inserted. Therefore, when an advertisement is played as described above, the mobile terminal 200 records at least part of the audio of the advertisement in response to the user's recording operation to generate corresponding audio file/encoding information.
  • the mobile terminal 200 when the mobile terminal 200 detects the recording operation of the multimedia file input by the user, the audio information of the predetermined time period before the time is acquired from the multimedia file according to the moment when the recording operation is detected. , recording and saving the audio information to generate corresponding audio file/encoding information.
  • the multimedia file played by the mobile terminal 200 may be a network video file or a local video file.
  • the mobile terminal 200 plays the multimedia file, the user can freely select the part that needs to be recorded according to the played content. Therefore, the mobile terminal 200 records at least part of the audio information of the currently played multimedia file in response to the user's recording operation, to generate a corresponding Audio file/encoding information.
  • the multimedia file being played by the mobile terminal 200 appears at a certain moment with content related to an item, such as a ringtone of a certain brand mobile phone, an advertisement segment of a certain product, and the like, at this time, the user can move the product.
  • the terminal 200 performs a recording operation to record the audio of the segment to generate corresponding audio file/encoding information.
  • the encoded information generated as described above may be the generated audio file by the mobile terminal 200.
  • the file information formed by encoding/compression is reduced to reduce the size of the audio file to save the data amount of the transferred file and increase the transmission speed.
  • the query module 43 is configured to search for associated target information in the storage module according to the audio file/encoding information received by the receiving module 42. After the receiving module 42 receives the audio file/encoded file uploaded by the mobile terminal 200, the query module 43 performs a matching query in the audio file/encoding information of the various objects and the associated target information saved in advance by the storage module 41. Determining target information associated with the audio file/encoded file uploaded by the mobile terminal.
  • the sending module 44 is configured to send the target information found by the query module 43 to the mobile terminal 200.
  • the query module 43 finds the target information associated with the audio file/encoded file uploaded by the mobile terminal 200, it feeds back to the mobile terminal 200, so that the mobile terminal 200 can display the target information when receiving the target information and And/or receiving a selection/click instruction for the target information to enter a commodity/service transaction flow corresponding to the target information.
  • the mobile terminal 200 records at least part of the audio information of the currently played multimedia file to generate corresponding audio file/encoding information, and queries the audio in the server 100.
  • the target information associated with the file/encoding information thereby quickly and conveniently determining relevant information of the item associated with the advertisement in the played multimedia file, thereby improving the user experience.

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Abstract

一种目标信息获取方法及装置，该方法包括：移动终端（200）录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息（S10）；发送音频文件/编码信息至服务器（100）以查询与音频文件/编码信息关联的目标信息（S11）；其中，音频文件/编码信息与至少一个目标信息预先关联，并被预先保存在服务器（100）中；接收并显示服务器（100）查找到的与音频文件/编码信息关联的目标信息，其中，目标信息为商品/服务信息（S12）；以及接收对商品/服务信息的选择/点击指令，以进入商品/服务信息相对应的商品/服务交易流程（S13）。利用本方法及装置，能够快速、便捷地确定与播放的多媒体文件中关联的目标信息，提升用户体验。

Description

目标信息获取、推送方法及装置、移动终端、服务器
本申请要求于2015年07月03日提交中国专利局、申请号为CN201510395292.8、发明名称为“一种目标信息获取、推送方法及装置”的中国专利申请的优先权，其全部内容通过引用结合在本申请中。
技术领域
本发明涉及广告购物技术领域，特别是涉及一种目标信息获取、推送方法及装置、移动终端、服务器。
背景技术
现在，越来越多的商品广告被植入到多媒体视频中，例如，在网站上观看视频时，会在视频开始前或者播放过程中植入一小段商品广告。当用户对某一商品感兴趣而想要购买时，传统的商品购买方式通常为：用户记住商品名称，然后到电商网站中搜索商品购买。但是，上述的购买方式，需要记住广告内的品牌或者商品种类，然后在网上搜索、购买，消费流程较长，用户体验有待提高。
发明内容
本发明实施例可以解决的技术问题是提供一种目标信息获取方法及装置，能够快速、便捷地确定与播放的多媒体文件中广告关联的商品的相关信息，提升用户体验。
为解决上述技术问题，本发明实施例采用的一个技术方案是：提供一种目标信息获取方法，所述方法包括：录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息；发送所述音频文件/编码信息至服务器以查询与所述音频文件/编码信息关联的目标信息；其中，所述 音频文件/编码信息与至少一个目标信息预先关联，并被预先保存在所述服务器中；接收并显示所述服务器查找到的与所述音频文件/编码信息关联的目标信息；其中，所述目标信息为商品/服务信息；以及接收对所述商品/服务信息的选择/点击指令，以进入与所述商品/服务信息相对应的商品/服务交易流程。
其中，所述录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息的步骤具体为：检测到用户输入的对插播在所述多媒体文件任意播放位置的广告的录音操作时，根据检测到所述录音操作的时刻从所述广告中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
其中，所述录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息的步骤具体为：检测到用户输入的对所述多媒体文件的录音操作时，根据检测到所述录音操作的时刻从所述多媒体文件中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
为解决上述技术问题，本发明实施例采用的另一个技术方案是：提供一种目标信息获取装置，所述装置包括：录音模块，用于录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息；发送模块，用于发送所述录音模块生成的音频文件/编码信息至服务器以查询与所述音频文件/编码信息关联的目标信息；其中，所述音频文件/编码信息与至少一个目标信息预先关联，并被预先保存在所述服务器中；接收模块，用于接收并显示所述服务器查找到的与所述音频文件/编码信息关联的目标信 息；其中，所述目标信息为商品/服务信息；以及执行模块，用于接收对所述商品/服务信息的选择/点击指令，以进入与所述商品/服务信息对应的商品/服务交易流程。
其中，所述录音模块用于检测到用户输入的对插播在所述多媒体文件任意播放位置的广告的录音操作时，根据检测到所述录音操作的时刻从所述广告中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
其中，所述录音模块用于检测到用户输入的对所述多媒体文件的录音操作时，根据检测到所述录音操作的时刻从所述多媒体文件中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
为解决上述技术问题，本发明实施例采用的另一个技术方案是：提供一种目标信息推送方法，所述方法包括：接收一移动终端发送的音频文件/编码信息，所述音频文件/编码信息由所述移动终端录制的当前播放的多媒体文件至少部分的音频信息而生成；根据接收到的所述音频文件/编码信息查找与所述音频文件/编码信息关联的目标信息；其中，所述音频文件/编码信息与至少一个目标信息预先关联并预先保存在服务器中；以及将查找到的与所述音频文件/编码信息关联的目标信息发送至所述移动终端。
其中，所述目标信息为商品/服务信息，至少包括商品出售网站信息、商品服务网站信息、商品介绍网站信息的其中一种。
为解决上述技术问题，本发明实施例采用的另一个技术方案是：一种目标信息推送装置，所述装置包括：存储模块，用于保存音频文件/编码信 息和与所述音频文件/编码信息关联的目标信息，每个音频文件/编码信息与至少一个目标信息关联；接收模块，用于接收一移动终端发送的音频文件/编码信息，所述音频文件/编码信息由所述移动终端录制的当前播放的多媒体文件至少部分的音频信息而生成；查询模块，用于根据所述接收模块接收到的所述音频文件/编码信息在所述存储模块中查找与所述音频文件/编码信息关联的目标信息；以及发送模块，用于将所述查询模块查找到的与所述音频文件/编码信息关联的目标信息发送至所述移动终端。
其中，所述目标信息为商品/服务信息，至少包括商品出售网站信息、商品服务网站信息、商品介绍网站信息的其中一种。
为解决上述技术问题，本发明实施例采用的另一个技术方案是：提供一种移动终端，所述移动终端包括：存储器；处理器；以及目标信息获取装置，所述目标信息获取装置安装于所述存储器中并包括一个或多个由所述处理器执行的软件功能模块，所述目标信息获取装置包括：录音模块，用于录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息；发送模块，用于发送所述录音模块生成的音频文件/编码信息至服务器以查询与所述音频文件/编码信息关联的目标信息；其中，所述音频文件/编码信息与至少一个目标信息预先关联，并被预先保存在所述服务器中；接收模块，用于接收并显示所述服务器查找到的与所述音频文件/编码信息关联的目标信息；其中，所述目标信息为商品/服务信息；以及执行模块，用于接收对所述商品/服务信息的选择/点击指令，以进入与所述商品/服务信息对应的商品/服务交易流程。
为解决上述技术问题，本发明实施例采用的另一个技术方案是：提供 一种服务器，所述服务器包括：存储器；处理器；以及目标信息推送装置，所述目标信息推送装置安装于所述存储器中并包括一个或多个由所述处理器执行的软件功能模块，所述目标信息推送装置包括：存储模块，用于保存音频文件/编码信息和与所述音频文件/编码信息关联的目标信息，每个音频文件/编码信息与至少一个目标信息关联；接收模块，用于接收一移动终端发送的音频文件/编码信息，所述音频文件/编码信息由所述移动终端录制的当前播放的多媒体文件至少部分的音频信息而生成；查询模块，用于根据所述接收模块接收到的所述音频文件/编码信息在所述存储模块中查找与所述音频文件/编码信息关联的目标信息；以及发送模块，用于将所述查询模块查找到的与所述音频文件/编码信息关联的目标信息发送至所述移动终端。
上述方案，通过移动终端录制当前播放的多媒体文件至少部分的音频信息而生成对应的音频文件/编码信息，并在服务器中查询与所述音频文件/编码信息匹配的目标信息，从而实现快速、便捷地确定与播放的多媒体文件中广告关联的商品的相关信息，使用户能够快捷地获取目标信息，提升用户体验。
附图说明
通过结合附图对本公开示例性实施方式进行更详细的描述，本公开的上述以及其它目的、特征和优势将变得更加明显，其中，在本公开示例性实施方式中，相同的参考标号通常代表相同部件。
图1是本发明较佳实施例提供的服务器与移动终端通信的交互示意图；
图2是图1所示的服务器的方框示意图；
图3是图1所示的移动终端的方框示意图；
图4是本发明第一实施例提供的一种目标信息获取方法的流程图；
图5是本发明第二实施例提供的一种目标信息推送方法的流程图；
图6是本发明第三实施例提供的一种目标信息获取装置的结构示意图；
图7是本发明第四实施例提供的一种目标信息推送装置的结构示意图。
具体实施方式
如图1所示，是本发明较佳实施例提供的服务器100与移动终端200通信的交互示意图。所述服务器100可通过网络300与所述移动终端200进行通信，以实现服务器100与移动终端200之间的数据通信或交互。所述服务器100可以提供至少一个适用于各种操作系统的应用程序(Application，APP)400的安装包供所述移动终端200下载。所述移动终端200通过所述网络300访问所述服务器100后，可通过所述网络300从服务器100下载适用于该移动终端200的操作系统的应用程序400的安装包，以将所述应用程序400安装到所述移动终端200中。
本实施例中，所述服务器100可以是，但不限于，web(网站)服务器、ftp(file transfer protocol，文件传输协议)服务器等。所述移动终端200可以是，但不限于，智能手机、个人电脑(personal computer，PC)、平板电脑、个人数字助理(personal digital assistant，PDA)、移动上网设备(mobile Internet device，MID)等。所述网络300可以是，但不限于，有线网络或无线网络。所述移动终端200的操作系统可以是，但不限于，安卓(Android)系统、IOS(iPhone operating system)系统、Windows phone系统、Windows系统等。优选地，本实施例中，所述移动终端200的操作系统为IOS系统。 所述应用程序400可以是服务器100提供的任何可供移动终端200自定义下载并安装的应用程序，优选地，本实施例中，所述应用程序400为一多媒体文件播放器应用程序。
如图2所示，是图1所示的服务器100的方框示意图。所述服务器100包括目标信息推送装置40、第一存储器111、第一处理器112、第一通信单元113。
所述第一存储器111、第一处理器112以及第一通信单元113各元件相互之间直接或间接地电性连接，以实现数据的传输或交互。例如，这些元件相互之间可通过一条或多条通讯总线或信号线实现电性连接。所述目标信息推送装置40包括至少一个可以软件或固件(firmware)的形式存储于所述第一存储器111中或固化在所述服务器100的操作系统(operating system，OS)中的软件功能模块。所述第一处理器112用于执行所述第一存储器111中存储的可执行模块，例如所述目标信息推送装置40所包括的软件功能模块及计算机程序等。
其中，所述第一存储器111可以是，但不限于，随机存取存储器(Random Access Memory，RAM)，只读存储器(Read Only Memory，ROM)，可编程只读存储器(Programmable Read-Only Memory，PROM)，可擦除只读存储器(Erasable Programmable Read-Only Memory，EPROM)，电可擦除只读存储器(Electric Erasable Programmable Read-Only Memory，EEPROM)等。其中，第一存储器111用于存储程序，所述第一处理器112在接收到执行指令后，执行所述程序。所述第一通信单元113用于通过所述网络300建立所述服务器100与移动终端200之间的通信连接，并用于通过所 述网络300收发数据。
如图3所示，是图1所示的移动终端200的方框示意图。所述移动终端200包括目标信息获取装置30、第二存储器211、存储控制器212、第二处理器213、外设接口214、输入输出单元215、音频单元216、显示单元217、射频单元218以及第二通信单元219。
所述第二存储器211、存储控制器212、第二处理器213、外设接口214、输入输出单元215、音频单元216、显示单元217、射频单元218以及第二通信单元219各元件相互之间直接或间接地电性连接，以实现数据的传输或交互。例如，这些元件相互之间可通过一条或多条通讯总线或信号线实现电性连接。所述目标信息获取装置30包括至少一个可以软件或固件(firmware)的形式存储于所述第二存储器211中或固化在所述移动终端200的操作系统(operating system，OS)中的软件功能模块。所述第二存储器211存储有所述移动终端200从所述服务器100中下载并安装的应用程序400。所述第二处理器213用于执行所述第二存储器211中存储的可执行模块，例如所述目标信息获取装置30所包括的软件功能模块及计算机程序等。
其中，所述第二存储器211可以是，但不限于，随机存取存储器(Random Access Memory，RAM)，只读存储器(Read Only Memory，ROM)，可编程只读存储器(Programmable Read-Only Memory，PROM)，可擦除只读存储器(Erasable Programmable Read-Only Memory，EPROM)，电可擦除只读存储器(Electric Erasable Programmable Read-Only Memory，EEPROM)等。其中，第二存储器211用于存储程序，第二处理器213在接收到执行指令后，执行所述程序。所述第二处理器213以及其他可能的组件 对第二存储器211的访问可在所述存储控制器212的控制下进行。
所述第二处理器213可能是一种集成电路芯片，具有信号的处理能力。上述的处理器可以是通用处理器，包括中央处理器(Central Processing Unit，CPU)、网络处理器(Network Processor，NP)等；还可以是数字信号处理器(DSP))、专用集成电路(ASIC)、现成可编程门阵列(FPGA)或者其他可编程逻辑器件、分立门或者晶体管逻辑器件、分立硬件组件。可以实现或者执行本发明实施例中的公开的各方法、步骤及逻辑框图。通用处理器可以是微处理器或者该处理器也可以是任何常规的处理器等。
所述外设接口214将各种输入/输出装置(例如输入输出单元215、音频单元216、显示单元217以及射频单元218)耦合至所述第二处理器213以及所述第二存储器211。在一些实施例中，外设接口214，第二处理器213以及存储控制器212可以在单个芯片中实现。在其他一些实例中，他们可以分别由独立的芯片实现。
所述输入输出单元215用于提供给用户输入数据实现用户与所述移动终端200的交互。所述输入输出单元215可以是，但不限于，鼠标和键盘等。
所述音频单元216向用户提供音频接口，其可包括一个或多个麦克风、一个或者多个扬声器以及音频电路。
所述显示单元217在所述移动终端200与用户之间提供一个交互界面(例如用户操作界面)或用于显示图像数据。在本实施例中，所述显示单元217可以是液晶显示器或触控显示器。若为触控显示器，其可为支持单点和多点触控操作的电容式触控屏或电阻式触控屏等。支持单点和多点触控操作是指触控显示器能感应到来自该触控显示器上一个或多个位置处产生 的触控操作，并将该感应到的触控操作交由处理器进行计算和处理。
所述射频单元218用于接收以及发送无线电波信号(如电磁波)，实现无线电波与电信号的相互转换，从而实现所述移动终端200与所述网络300或者其他通信设备之间的无线通信。
所述第二通信单元219用于通过所述网络300与所述服务器100的第一通信单元113建立连接，从而实现所述服务器100与移动终端200之间的通信连接。例如，该第二通信单元219可以利用所述射频单元218发送的射频信号连接到网络300，进而通过网络300与服务器100的第一通信单元113建立通信连接。
下面将结合本发明实施例中附图，对本发明实施例中的技术方案进行清楚、完整地描述，显然，所描述的实施例仅仅是本发明一部分实施例，而不是全部的实施例。通常在此处附图中描述和示出的本发明实施例的组件可以以各种不同的配置来布置和设计。因此，以下对在附图中提供的本发明的实施例的详细描述并非旨在限制要求保护的本发明的范围，而是仅仅表示本发明的选定实施例。基于本发明的实施例，本领域技术人员在没有做出创造性劳动的前提下所获得的所有其他实施例，都属于本发明保护的范围。
应注意到：相似的标号和字母在下面的附图中表示类似项，因此，一旦某一项在一个附图中被定义，则在随后的附图中不需要对其进行进一步定义和解释。同时，在本发明实施例的描述中，术语“第一”、“第二”等仅用于区分描述，而不能理解为指示或暗示相对重要性。
第一实施例
请参阅图4，为本发明第一实施例提供的一种目标信息获取方法的流程图，该方法包括：
步骤S10，录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息。
在本实施方式中，步骤S10具体为：当移动终端200检测到用户输入的对插播在该多媒体文件开始、中间或结尾的广告的录音操作时，根据检测到该录音操作的时刻从广告中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。
具体地，移动终端200播放的多媒体文件可以是网络视频文件。当移动终端200准备播放该多媒体文件时，在开始时刻会先播放一定时长的广告，或者该移动终端200播放该多媒体文件至某一时刻时，会插播一定时长的广告。因此，当如上所述播放广告时，移动终端200响应用户的录音操作录制该广告的至少部分音频，以生成相应的音频文件/编码信息。
在另一实施方式中，步骤S10具体为：该移动终端200检测到用户输入的对该多媒体文件的录音操作时，根据检测到该录音操作的时刻从该多媒体文件中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。
具体地，移动终端200播放的多媒体文件可以是网络视频文件，还可以是本地视频文件。当移动终端200播放该多媒体文件时，用户可以根据播放的内容自由选定需要录音的部分，因此，该移动终端200响应用户的录音操作录制当前播放的多媒体文件至少部分的音频信息，以生成相应的音频文件/编码信息。例如，当移动终端200正在播放的多媒体文件在某一时刻出现 了与一商品相关的内容，如，某品牌手机的铃声、某个商品的广告片段，等等，此时，用户可以对该移动终端200进行录音操作，以录制该片段的音频，以生成相应的音频文件/编码信息。
其中，如上所述生成的编码信息可以是移动终端200对生成的音频文件进行编码/压缩而形成的文件信息，以减小音频文件的大小，节省传输文件的数据量并提高传输速度。
另外，在本发明各个实施方式中的移动终端200可以是手机、平板电脑等具有多媒体文件播放和录音功能的电子设备。
步骤S11，发送该音频文件/编码信息至服务器100以查询与该音频文件/编码信息关联的目标信息。
其中，该音频文件/编码信息与至少一个目标信息关联，并被预先保存在服务器中。
在本实施方式中，该目标信息为商品/服务信息。
在步骤S11中，该移动终端200将生成的音频文件/编码信息上传至服务器100，服务器100中预先保存了各类广告的音频文件/编码信息以及关联的商品/服务信息(目标信息)。其中，每个广告的音频文件/编码信息与一个或多个商品/服务信息关联。该商品/服务信息至少包括出售该商品的网站信息、该商品的服务网站信息、该商品的介绍网站信息的其中一种。
当该服务器100接收移动终端200上传的音频文件/编码文件后，在预先保存的各类广告的音频文件/编码信息以及关联的商品/服务信息中进行匹配查询，以确定与该移动终端200上传的音频文件/编码文件匹配的商品/服务信息。如，服务器100在保存广告的音频文件/编码信息时为其增加相应的 身份识别关键字，该身份识别关键字即为关联的商品/服务信息。服务器100接收到移动终端200上传的音频文件/编码文件，并与预先保存的音频文件/编码文件进行逐帧比较，以确定是否为相同的音频文件/编码文件，从而确定关联的商品/服务信息。
在其他实施方式中，该目标信息还可以是音乐信息、地图信息等等。下面以该目标信息为地图信息为例进行说明。
当该目标信息为地图信息时，其包括道路名称、建筑物名称、距离信息等相关内容。当移动终端200正在播放一多媒体文件时(本地文件或网络文件)，用户可以根据当前正在播放的内容选择需要录制音频信息的内容。如，当前正在播放一名胜景点的介绍，用户想知道该景点的地理位置以及周边可以用餐和住宿的情况，则用户可以对该移动终端200进行录音操作，以录制该片段的音频，以生成相应的音频文件/编码信息，并上传这段音频文件/编码信息至服务器100。服务器100从预先保存的各个景点的音频文件/编码信息以及关联的地图信息中进行匹配查询，以确定与该移动终端200上传的景点的音频文件/编码文件匹配的地图信息。
步骤S12，接收并显示该服务器100查找到的与该音频文件/编码信息关联的目标信息。
在步骤S12中，当该服务器100查找到与该移动终端200上传的音频文件/编码文件匹配的目标信息(商品/服务信息)时，将其反馈给移动终端200。
进一步地，该移动终端200可以在播放多媒体文件的界面上(该播放多媒体文件的界面可以通过本实施例中移动终端200的显示单元217进行显示)显示一窗口，用于显示该商品/服务信息；还可以将播放多媒体文件的界面 切换至另一界面，以单独显示该商品/服务信息。
步骤S13，接收对该商品/服务信息的选择/点击指令，以进入该商品/服务信息对应的商品/服务交易流程。
如上所述，该商品/服务信息至少包括出售该商品的网站信息、该商品的服务网站信息、该商品的介绍网站信息的其中一种。当该移动终端200接收到用户对显示的商品/服务信息的操作(选择/点击)，识别该操作动作后进入对应的商品/服务交易流程。
例如，该移动终端200显示的商品/服务信息为商品购买网站的页面，当接收到用户对页面上的“购买”的选择操作后，移动终端200响应该操作，跳转至相应的购买、支付页面，从而完成该商品的交易。
利用本发明实施方式，通过移动终端200录制当前播放的多媒体文件至少部分的音频信息而生成对应的音频文件/编码信息，并在服务器100中查询与所述音频文件/编码信息匹配的目标信息，从而快速、便捷地确定与播放的多媒体文件中广告关联的商品的相关信息，使用户能够快捷地获取目标信息，提升用户体验。
第二实施例
请参阅图5，为本发明第二实施例提供的一种目标信息推送方法的流程图，该方法包括：
步骤S20，接收一移动终端200发送的音频文件/编码信息。其中，该音频文件/编码信息由该移动终端200录制的当前播放的多媒体文件至少部分的音频信息而生成。
在本实施方式中，该音频文件/编码信息的生成具体为：该移动终端200 检测到用户输入的对插播在该多媒体文件开始、中间或结尾的广告的录音操作时，根据检测到该录音操作的时刻从广告中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。
具体地，移动终端200播放的多媒体文件可以是网络视频文件。当移动终端200准备播放该多媒体文件时，在开始时刻会先播放一定时长的广告，或者该移动终端200播放该多媒体文件至某一时刻时，会插播一定时长的广告。因此，当如上所述播放广告时，移动终端200响应用户的录音操作录制该广告的至少部分音频，以生成相应的音频文件/编码信息。
在另一实施方式中，该音频文件/编码信息的生成具体为：该移动终端200检测到用户输入的对该多媒体文件的录音操作时，根据检测到该录音操作的时刻从该多媒体文件中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。
具体地，移动终端200播放的多媒体文件可以是网络视频文件，还可以是本地视频文件。当移动终端200播放该多媒体文件时，用户可以根据播放的内容自由选定需要录音的部分，因此，该移动终端200响应用户的录音操作录制当前播放的多媒体文件至少部分的音频信息，以生成相应的音频文件/编码信息。例如，当移动终端200正在播放的多媒体文件在某一时刻出现了与一商品相关的内容，如，某品牌手机的铃声、某个商品的广告片段，等等，此时，用户可以对该移动终端进行录音操作，以录制该片段的音频，以生成相应的音频文件/编码信息。
其中，如上所述生成的编码信息可以是移动终端200对生成的音频文件 进行编码/压缩而形成的文件信息，以减小音频文件的大小，以节省传输文件的数据量并提高传输速度。
步骤S21，根据接收到的音频文件/编码信息查找与所述音频文件/编码信息关联的目标信息。
其中，音频文件/编码信息与至少一个目标信息预先关联，并预先保存在服务器100中。
在本实施方式中，该目标信息为商品/服务信息。
服务器100中预先保存了各类广告的音频文件/编码信息以及关联的商品/服务信息(目标信息)。其中，每个广告的音频文件/编码信息与一个或多个商品/服务信息关联。该商品/服务信息至少包括出售该商品的网站信息、该商品的服务网站信息、该商品的介绍网站信息的其中一种。
当该服务器100接收移动终端200上传的音频文件/编码文件后，在预先保存的各类广告的音频文件/编码信息以及关联的商品/服务信息中进行匹配查询，以确定与该移动终端200上传的音频文件/编码文件匹配的商品/服务信息。
步骤S22，将查找到的与所述音频文件/编码信息关联的目标信息发送至该移动终端200。
当该服务器100查找到与该移动终端200上传的音频文件/编码文件关联的目标信息时，将其反馈给移动终端200，使得移动终端200在接收到该目标信息时可以显示该目标信息。以及，当该目标信息为商品/服务信息时，移动终端200接收对该目标信息的选择/点击指令，以进入该商品/服务信息对应的商品/服务交易流程。
第三实施例
请参阅图6，为本发明第三实施例提供的一种目标信息获取装置的结构示意图，该装置30包括录音模块31、发送模块32、接收模块33以及执行模块34。
该录音模块31用于录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息。
在本实施方式中，该录音模块31用于检测到用户输入的对插播在该多媒体文件开始、中间或结尾的广告的录音操作时，根据检测到该录音操作的时刻从广告中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。具体地，移动终端200播放的多媒体文件可以是网络视频文件。当移动终端200准备播放该多媒体文件时，在开始时刻会先播放一定时长的广告，或者该移动终端200播放该多媒体文件至某一时刻时，会插播一定时长的广告。因此，当如上所述播放广告时，该录音模块31响应用户的录音操作录制该广告的至少部分音频，以生成相应的音频文件/编码信息。
在另一实施方式中，该录音模块31用于检测到用户输入的对该多媒体文件的录音操作时，根据检测到该录音操作的时刻从该多媒体文件中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。
具体地，移动终端200播放的多媒体文件可以是网络视频文件，还可以是本地视频文件。当移动终端200播放该多媒体文件时，用户可以根据播放的内容自由选定需要录音的部分，因此，该录音模块31响应用户的录音操 作录制当前播放的多媒体文件至少部分的音频信息，以生成相应的音频文件/编码信息。例如，当移动终端200正在播放的多媒体文件在某一时刻出现了与一商品相关的内容，如，某品牌手机的铃声、某个商品的广告片段，等等，此时，用户可以对该移动终端200进行录音操作，以录制该片段的音频，以生成相应的音频文件/编码信息。
其中，如上所述生成的编码信息可以是移动终端200对生成的音频文件进行编码/压缩而形成的文件信息，以减小音频文件的大小，以节省传输文件的数据量并提高传输速度。
该发送模块32用于发送该录音模块31生成的音频文件/编码信息至服务器100，以使该服务器100查询与该所述音频文件/编码信息关联的目标信息。其中，该音频文件/编码信息与至少一个目标信息关联，并被预先保存在服务器100中。
在本实施方式中，该目标信息为商品/服务信息。
服务器100中预先保存了各类广告的音频文件/编码信息以及关联的商品/服务信息(目标信息)。其中，每个广告的音频文件/编码信息与一个或多个商品/服务信息关联。该商品/服务信息至少包括出售该商品的网站信息、该商品的服务网站信息、该商品的介绍网站信息的其中一种。
该接收模块33用于接收并显示该服务器100查找到的与该音频文件/编码信息关联的目标信息。
该接收模块33可以在播放多媒体文件的界面上显示一窗口，用于显示该商品/服务信息；还可以将播放多媒体文件的界面切换至另一界面，以单独显示该商品/服务信息。
该执行模块34用于接收对该商品/服务信息的选择/点击指令，以进入与该商品/服务信息对应的商品/服务交易流程。
当该执行模块34接收到用户对显示的商品/服务信息的操作(选择/点击)，识别该操作动作后进入对应的商品/服务交易流程。例如，该移动终端200显示的商品/服务信息为商品购买网站的页面，当接收到用户对页面上的“购买”的选择操作后，移动终端200响应该操作，跳转至相应的购买、支付页面，从而完成该商品的交易。
第四实施例
请参阅图7，为本发明第四实施例提供的一种目标信息推送装置的结构示意图，该装置40包括存储模块41、接收模块42、查询模块43以及发送模块44。
该存储模块41用于保存音频文件/编码信息和与该音频文件/编码信息关联的目标信息，每个音频文件/编码信息与至少一个目标信息关联。该存储模块41中预先保存了各类广告的音频文件/编码信息以及关联的目标信息。
在本实施方式中，该目标信息为商品/服务信息。其中，每个广告的音频文件/编码信息与一个或多个商品/服务信息(目标信息)关联。该商品/服务信息至少包括出售该商品的网站信息、该商品的服务网站信息、该商品的介绍网站信息的其中一种。
该接收模块42用于接收一移动终端200发送的音频文件/编码信息，该音频文件/编码信息为该移动终端200录制的当前播放的多媒体文件至少部分的音频而生成的。
在本实施方式中，该音频文件/编码信息的生成具体为：该移动终端200 检测到用户输入的对插播在该多媒体文件开始、中间或结尾的广告的录音操作时，根据检测到该录音操作的时刻从广告中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。
具体地，移动终端200播放的多媒体文件可以是网络视频文件。当移动终端200准备播放该多媒体文件时，在开始时刻会先播放一定时长的广告，或者该移动终端200播放该多媒体文件至某一时刻时，会插播一定时长的广告。因此，当如上所述播放广告时，移动终端200响应用户的录音操作录制该广告的至少部分音频，以生成相应的音频文件/编码信息。
在另一实施方式中，该移动终端200检测到用户输入的对该多媒体文件的录音操作时，根据检测到该录音操作的时刻从该多媒体文件中获取该时刻之前的一预定时间段的音频信息，录制并保存该音频信息以生成相应的音频文件/编码信息。
具体地，移动终端200播放的多媒体文件可以是网络视频文件，还可以是本地视频文件。当移动终端200播放该多媒体文件时，用户可以根据播放的内容自由选定需要录音的部分，因此，该移动终端200响应用户的录音操作录制当前播放的多媒体文件至少部分的音频信息，以生成相应的音频文件/编码信息。例如，当移动终端200正在播放的多媒体文件在某一时刻出现了与一商品相关的内容，如，某品牌手机的铃声、某个商品的广告片段，等等，此时，用户可以对该移动终端200进行录音操作，以录制该片段的音频，以生成相应的音频文件/编码信息。
其中，如上所述生成的编码信息可以是移动终端200对生成的音频文件 进行编码/压缩而形成的文件信息，以减小音频文件的大小，以节省传输文件的数据量并提高传输速度。
该查询模块43用于根据该接收模块42接收到的音频文件/编码信息在该存储模块中查找关联的目标信息。当该接收模块42接收移动终端200上传的音频文件/编码文件后，该查询模块43在该存储模块41预先保存的各类目标的音频文件/编码信息以及关联的目标信息中进行匹配查询，以确定与该移动终端上传的音频文件/编码文件关联的目标信息。
该发送模块44用于将该查询模块43查找到的目标信息发送至该移动终端200。当该查询模块43查找到与该移动终端200上传的音频文件/编码文件关联的目标信息时，将其反馈给移动终端200，使得移动终端200在接收到该目标信息时可以显示该目标信息以及/或者接收对该目标信息的选择/点击指令，以进入与该目标信息对应的商品/服务交易流程。
本发明实施例提供的一种目标信息获取方法及装置，通过移动终端200录制当前播放的多媒体文件至少部分的音频信息而生成对应的音频文件/编码信息，并在服务器100中查询与所述音频文件/编码信息关联的目标信息，从而快速、便捷地确定与播放的多媒体文件中广告关联的商品的相关信息，提升用户体验。
以上所述仅为本发明的实施方式，并非因此限制本发明的专利范围，凡是利用本发明说明书及附图内容所作的等效结构或等效流程变换，或直接或间接运用在其他相关的技术领域，均同理包括在本发明的专利保护范围内。

Claims (12)

  1. 一种目标信息获取方法，其特征在于，所述方法包括：
    录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息；
    发送所述音频文件/编码信息至服务器以查询与所述音频文件/编码信息关联的目标信息；其中，所述音频文件/编码信息与至少一个目标信息预先关联，并被预先保存在所述服务器中；
    接收并显示所述服务器查找到的与所述音频文件/编码信息关联的目标信息；其中，所述目标信息为商品/服务信息；以及
    接收对所述商品/服务信息的选择/点击指令，以进入与所述商品/服务信息相对应的商品/服务交易流程。
  2. 根据权利要求1所述的目标信息获取方法，其特征在于，所述录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息的步骤具体为：
    检测到用户输入的对插播在所述多媒体文件任意播放位置的广告的录音操作时，根据检测到所述录音操作的时刻从所述广告中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
  3. 根据权利要求1所述的目标信息获取方法，其特征在于，所述录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息的步骤具体为：
    检测到用户输入的对所述多媒体文件的录音操作时，根据检测到所述 录音操作的时刻从所述多媒体文件中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
  4. 一种目标信息获取装置，其特征在于，所述装置包括：
    录音模块，用于录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息；
    发送模块，用于发送所述录音模块生成的音频文件/编码信息至服务器以查询与所述音频文件/编码信息关联的目标信息；其中，所述音频文件/编码信息与至少一个目标信息预先关联，并被预先保存在所述服务器中；
    接收模块，用于接收并显示所述服务器查找到的与所述音频文件/编码信息关联的目标信息；其中，所述目标信息为商品/服务信息；以及
    执行模块，用于接收对所述商品/服务信息的选择/点击指令，以进入与所述商品/服务信息对应的商品/服务交易流程。
  5. 根据权利要求4所述的目标信息获取装置，其特征在于，所述录音模块用于检测到用户输入的对插播在所述多媒体文件任意播放位置的广告的录音操作时，根据检测到所述录音操作的时刻从所述广告中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
  6. 根据权利要求4所述的目标信息获取装置，其特征在于，所述录音模块用于检测到用户输入的对所述多媒体文件的录音操作时，根据检测到所述录音操作的时刻从所述多媒体文件中获取所述时刻之前的一预定时间段的音频信息，录制并保存所述音频信息以生成相应的音频文件/编码信息。
  7. 一种目标信息推送方法，其特征在于，所述方法包括：
    接收一移动终端发送的音频文件/编码信息，所述音频文件/编码信息由所述移动终端录制的当前播放的多媒体文件至少部分的音频信息而生成；
    根据接收到的所述音频文件/编码信息查找与所述音频文件/编码信息关联的目标信息；其中，音频文件/编码信息与至少一个目标信息预先关联并预先保存在服务器中；以及
    将查找到的与所述音频文件/编码信息关联的目标信息发送至所述移动终端。
  8. 根据权利要求7所述的目标信息推送方法，其特征在于，所述目标信息为商品/服务信息，至少包括商品出售网站信息、商品服务网站信息、商品介绍网站信息的其中一种。
  9. 一种目标信息推送装置，其特征在于，所述装置包括：
    存储模块，用于保存音频文件/编码信息和与所述音频文件/编码信息关联的目标信息，每个音频文件/编码信息与至少一个目标信息关联；
    接收模块，用于接收一移动终端发送的音频文件/编码信息，所述音频文件/编码信息由所述移动终端录制的当前播放的多媒体文件至少部分的音频信息而生成；
    查询模块，用于根据所述接收模块接收到的所述音频文件/编码信息在所述存储模块中查找与所述音频文件/编码信息关联的目标信息；以及
    发送模块，用于将所述查询模块查找到的与所述音频文件/编码信息关联的目标信息发送至所述移动终端。
  10. 根据权利要求9所述的目标信息推送装置，其特征在于，所述目标信息为商品/服务信息，至少包括商品出售网站信息、商品服务网站信息、商 品介绍网站信息的其中一种。
  11. 一种移动终端，其特征在于，所述移动终端包括：
    存储器；
    处理器；以及
    目标信息获取装置，所述目标信息获取装置安装于所述存储器中并包括一个或多个由所述处理器执行的软件功能模块，所述目标信息获取装置包括：
    录音模块，用于录制当前播放的多媒体文件至少部分的音频信息，生成相应的音频文件/编码信息；
    发送模块，用于发送所述录音模块生成的音频文件/编码信息至服务器以查询与所述音频文件/编码信息关联的目标信息；其中，所述音频文件/编码信息与至少一个目标信息预先关联，并被预先保存在所述服务器中；
    接收模块，用于接收并显示所述服务器查找到的与所述音频文件/编码信息关联的目标信息；其中，所述目标信息为商品/服务信息；以及
    执行模块，用于接收对所述商品/服务信息的选择/点击指令，以进入与所述商品/服务信息对应的商品/服务交易流程。
  12. 一种服务器，其特征在于，所述服务器包括：
    存储器；
    处理器；以及
    目标信息推送装置，所述目标信息推送装置安装于所述存储器中并包括一个或多个由所述处理器执行的软件功能模块，所述目标信息推送装置包括：
    存储模块，用于保存音频文件/编码信息和与所述音频文件/编码信息关联的目标信息，每个音频文件/编码信息与至少一个目标信息关联；
    接收模块，用于接收一移动终端发送的音频文件/编码信息，所述音频文件/编码信息由所述移动终端录制的当前播放的多媒体文件至少部分的音频信息而生成；
    查询模块，用于根据所述接收模块接收到的所述音频文件/编码信息在所述存储模块中查找与所述音频文件/编码信息关联的目标信息；以及
    发送模块，用于将所述查询模块查找到的与所述音频文件/编码信息关联的目标信息发送至所述移动终端。
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