WO2018059285A1 - 一种信息的推送方法及装置 - Google Patents

一种信息的推送方法及装置 Download PDF

Info

Publication number
WO2018059285A1
WO2018059285A1 PCT/CN2017/102387 CN2017102387W WO2018059285A1 WO 2018059285 A1 WO2018059285 A1 WO 2018059285A1 CN 2017102387 W CN2017102387 W CN 2017102387W WO 2018059285 A1 WO2018059285 A1 WO 2018059285A1
Authority
WO
WIPO (PCT)
Prior art keywords
live
live broadcast
address
identifier
user
Prior art date
Application number
PCT/CN2017/102387
Other languages
English (en)
French (fr)
Inventor
贺三元
Original Assignee
阿里巴巴集团控股有限公司
贺三元
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority to MX2019003497A priority Critical patent/MX2019003497A/es
Priority to JP2019516625A priority patent/JP6999657B2/ja
Priority to KR1020197011926A priority patent/KR102277606B1/ko
Priority to MYPI2019001646A priority patent/MY194655A/en
Priority to AU2017333190A priority patent/AU2017333190B2/en
Priority to BR112019006093A priority patent/BR112019006093A8/pt
Priority to CA3038230A priority patent/CA3038230C/en
Priority to EP17854735.2A priority patent/EP3522041A4/en
Application filed by 阿里巴巴集团控股有限公司, 贺三元 filed Critical 阿里巴巴集团控股有限公司
Priority to RU2019112880A priority patent/RU2725665C1/ru
Publication of WO2018059285A1 publication Critical patent/WO2018059285A1/zh
Priority to US16/363,877 priority patent/US10986377B2/en
Priority to PH12019500661A priority patent/PH12019500661A1/en
Priority to ZA2019/02475A priority patent/ZA201902475B/en
Priority to AU2019101586A priority patent/AU2019101586A4/en

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213—Monitoring of end-user related data
    • H04N21/44222—Analytics of user selections, e.g. selection of programs or purchase activity
    • H04N21/44224—Monitoring of user activity on external systems, e.g. Internet browsing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788—Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
    • H04N21/64—Addressing
    • H04N21/6402—Address allocation for clients

Definitions

  • the present application relates to the field of information technology, and in particular, to a method and device for pushing information.
  • the existing live broadcast platform cannot support the user of the broadcast end directly accessing the page where the recommended information is located during the live broadcast.
  • the user on the playback side needs to write down the characteristics of the recommendation information, and then search on the network or go offline to find, which takes time and effort, and since the live video cannot be played back, the user of the playback end often cannot accurately record the characteristics of the recommendation information, which makes The information obtained by the user on the playback end is often inconsistent with the recommendation information.
  • the embodiment of the present invention provides a method and a device for pushing information, which are used to solve the problem that the existing information pushing method is less convenient for the user of the playing end.
  • the live broadcast end receives the push information identifier input by the live end user;
  • the live broadcast platform server determines the access address of the push information according to the push information identifier, and pushes the access address to the play end to display, so that the play end is detecting
  • the access address is triggered by the user of the playing end, the page corresponding to the access address is displayed.
  • the live broadcast platform server receives the push information identifier sent by the live broadcast terminal;
  • the player receives the access address of the push information sent by the live platform server;
  • the page corresponding to the access address is displayed.
  • the live broadcast end receives the product identifier input by the live end user;
  • the live broadcast platform server determines the purchase address of the product according to the product identifier, and pushes the purchase address to the play end display, so that the play end detects the When the purchase address is triggered by the player on the playing end, the page corresponding to the purchase address is displayed.
  • the live broadcast platform server receives the product identifier sent by the live broadcast terminal;
  • the player receives the purchase address of the product sent by the live platform server;
  • the page corresponding to the purchase address is displayed.
  • the receiving module receives the push information identifier input by the user on the live end during the live broadcast process
  • the sending module sends the push information identifier to the live broadcast platform server, so that the live broadcast platform server determines the access address of the push information according to the push information identifier, and pushes the access address to the play end for display, thereby playing
  • the terminal displays the page corresponding to the access address.
  • the receiving module receives the push information identifier sent by the live broadcast terminal during the live broadcast process
  • Determining a module determining, according to the push information identifier, an access address of the push information
  • the push module pushes the access address to the play end to display, so that the play end displays the page corresponding to the access address when detecting that the access address is triggered by the user of the play end.
  • the receiving module receives the access address of the push information sent by the live broadcast platform server during the live broadcast process
  • the display module displays a page corresponding to the access address when it is detected that the access address is triggered by the user of the playing end.
  • the access address of the push information published by the live end user is displayed on the interface of the user of the play end, and the user of the play end clicks the access address to directly obtain the push information, thereby improving the convenience of the user of the play end to obtain the push information.
  • FIG. 1 is a flowchart of a method for pushing information according to an embodiment of the present application
  • FIG. 2 is a schematic diagram showing a picture link display of push information provided by an embodiment of the present application.
  • FIG. 3 is a flowchart of another method for pushing information according to an embodiment of the present application.
  • FIG. 4 is a schematic diagram of a push device for information provided by an embodiment of the present application.
  • FIG. 5 is a schematic diagram of a device for pushing information according to an embodiment of the present application.
  • FIG. 6 is a schematic diagram of a push device for information provided by an embodiment of the present application.
  • FIG. 7 is a schematic diagram of a push device for information provided by an embodiment of the present application.
  • FIG. 8 is a schematic diagram of a device for pushing information according to an embodiment of the present application.
  • FIG. 9 is a schematic diagram of a device for pushing information according to an embodiment of the present application.
  • FIG. 1 is a flowchart of a method for pushing information according to an embodiment of the present application, including the following steps:
  • the live broadcast end receives the push information identifier input by the live end user, and sends the push information identifier to the live broadcast platform server.
  • the application scenario in the embodiment of the present application is that, during the live broadcast of the network, the live broadcast user initiates information push through the webcast software installed on the live broadcast device (hereinafter referred to as the live broadcast software), so that the user of the broadcast terminal can directly obtain the information.
  • the push information is that, during the live broadcast of the network, the live broadcast user initiates information push through the webcast software installed on the live broadcast device (hereinafter referred to as the live broadcast software), so that the user of the broadcast terminal can directly obtain the information.
  • the push information is that, during the live broadcast of the network, the live broadcast user initiates information push through the webcast software installed on the live broadcast device (hereinafter referred to as the live broadcast software), so that the user of the broadcast terminal can directly obtain the information.
  • the push information is that, during the live broadcast of the network, the live broadcast user initiates information push through the webcast software installed on the live broadcast device (hereinafter referred to as the live broadcast software), so that the user of the broadcast terminal can directly obtain the information.
  • the live end device may be a mobile phone, a tablet computer, or a personal computer, as long as it is capable of installing a webcast software and implementing network communication, so that the live end user initiates information push, which may be The main body of the method.
  • the push information may be that the live end user wants to push to the user of the play end. Novels, news, interesting pictures, useful websites, applications or products, the user of the player can obtain the push information on the network according to the push of the live end user. That is, any information that can be obtained by the user on the playing end through the network may be the push information described in the method.
  • the push information identifier may be an access address of the push information or a label of the push information.
  • the access address refers to the access address corresponding to the page where the push information is located.
  • the access address may be a Uniform Resoure Locator (URL) address, or may be a hyperlink, such as an image link or a text link.
  • URL Uniform Resoure Locator
  • the access address is an image link
  • the content of the image may be a summary or recommendation of the recommended information.
  • the product view related to the recommendation information When the access address is a text link, the content of the text may be a summary of the recommendation information, a theme, and the like.
  • the access address only needs to be associated with the page where the push information is located, and the specific form of the access address is not limited in this application.
  • the label of the push information refers to a label corresponding to the access address of the preset push information.
  • the preset push information may be stored in a live broadcast platform server, a live broadcast terminal, or a third-party server.
  • the live broadcast platform server (which may also be a live broadcast terminal or a third-party server) has stored a plurality of push information identifiers (access addresses). Second, the access address of the recommended information needs to be provided by the live end user.
  • the live broadcast platform server has stored a plurality of recommended information identifiers as an example, and the live broadcast software downloads the push address list of the push information from the live broadcast platform server according to the received push information display instruction sent by the user.
  • Push the label list of the information and show that the live end user can directly select the access address or label of the information to be pushed in the list, or enter the keyword in the search bar provided by the live broadcast software, and then in the filtered list.
  • Select the access address or label of the information to be pushed and send the selected access address or label as a push information identifier to the live broadcast server.
  • the live broadcast end When the live end user selects the label of the information to be pushed in the list, the live broadcast end sends the selected label as a push information identifier to the live broadcast platform server, and the live broadcast platform server determines the access address of the corresponding push information according to the label. After that, the access address is pushed to the player.
  • the live broadcast server returns the determined access addresses to the live broadcast terminal, and the live broadcast terminal displays the access addresses for the live broadcast user to select. Then, the live broadcast terminal selects the access address selected by the live broadcast user as the final push information identifier. Sended to the live platform server, the live broadcast server pushes the access address of the push information to the play end.
  • the access address of the preset push information may also be stored locally (ie, the live broadcast terminal) or a third-party server.
  • the foregoing access address list or the tag list is correspondingly determined by the live broadcast terminal.
  • the push information display instruction sent by the live end user is loaded and displayed, or is downloaded and displayed by the live broadcast terminal according to the push information display instruction from the third party server.
  • the access address or label selected by the live end user in the list still needs to be sent by the live broadcast terminal to the live broadcast platform server as the push information identifier.
  • the play end when the label selected by the live end user corresponds to more than one access address in the local or third party server, the play end further displays each access address corresponding to the label for selection or the third party server returns according to the received label.
  • Each access address will not be described in detail.
  • the live end user can input the access address in the access address input area of the push information provided by the live broadcast software, and the live broadcast end sends the access address as the push information identifier to the live broadcast platform server, and the live broadcast platform server Push to the player.
  • the live broadcast platform server receives the push information identifier sent by the live broadcast end, and determines an access address of the push information according to the push information identifier.
  • the push information identifier may be an access address or a label of the push information.
  • the live broadcast server may directly determine the received access address as the access address of the push information to be pushed. It is worth noting that the access address received by the live broadcast server is also The access address that is selected by the live broadcast terminal server in the visitor address returned by the live broadcast platform server according to the received push information label; when the push information identifier is the label of the push information, the live broadcast platform server receives the push according to the received The label of the information determines the access address corresponding to the label.
  • S103 The live broadcast server pushes the access address to the play end, and the play end displays the place The access address.
  • the access address may be a URL address, or may be a picture link or a text link.
  • the playing end can display the access address on the playing area of the direct interface of the playing end, and the size of the display area does not affect the playing end user to watch the live broadcast.
  • the access address may be statically overlaid on a part of the play area, or the access address may be dynamically floated in the play area.
  • the access address display method that facilitates the user to trigger the access address by the playing end user is the protection scope required by the present application.
  • the manner in which the access address is required to be displayed should be independent of the manner in which the video frame is displayed.
  • the player playing the playback area can switch between full screen and window mode. If the access address is merged with the video frame, the player cannot determine whether the user triggers the action to switch between full screen and window mode, or to view the push information. Therefore, in the embodiment of the present application, the playing end may establish a view layer independent of the play area in the play area of the live broadcast interface, and display the access address in the view layer.
  • FIG. 2 is a schematic diagram of a picture link display of push information provided by an embodiment of the present application.
  • a separate image layer is displayed on the independent view layer.
  • the content of the image link is a text "fiction "flower”” and a view of a flower, indicating that the content of the push information is a A novel called "Flowers.”
  • a close button is provided in the upper right corner of the independent view layer, and the user of the play end can manually close if it is not interested in the push information.
  • S104 The playing end displays the page corresponding to the access address when detecting that the access address is triggered by the user of the playing end.
  • the triggering manner of the user to the access address may be a mouse click, a mouse double click, a right mouse click, a finger click, a shaking device, etc., as long as the player can detect that the user wants to obtain the push. Information can be.
  • the webcasting software of the playing end may have a built-in webpage browsing function, and directly load the page corresponding to the access address to the playing end; or may invoke a third-party browser to load the page corresponding to the accessing address.
  • the access record may indicate the total number of times that an anchor is pushed to the playing end by the user of the playing end.
  • the playing end when it is detected that the access address is triggered by the user of the playing end, the playing end determines the live end user identifier corresponding to the live broadcast process, and carries the access address of the live end user identifier and the push information.
  • the access notification is sent to the live broadcast server, so that the live broadcast server associates the live end user identifier with the access address of the push information according to the live end user identifier carried in the received access notification and the access address of the push information. .
  • a live broadcast user pushes a certain information to the broadcast user during the live broadcast, and the broadcaster detects the access address of the information once, the live broadcast platform server is notified, and the live broadcast platform server Add the association record of the live end user ID and the push information once.
  • the record before this trigger is “Nana-Fiction “Flower”-12”, “Nana” is the live-end user logo, and “Fiction “Flower” is the image link of the push information.
  • the live broadcast platform server may also send the associated record stored by itself and the live broadcast platform identifier to the third-party server, so that the third-party server learns the live broadcast.
  • the associated record of the platform store may also be sent.
  • the access address of the push information published by the live end user is displayed on the interface of the user of the play end, and the user of the play end clicks the access address to directly obtain the push information, thereby improving the user of the play end. Get the convenience of pushing information.
  • the product information can also be pushed by the method shown in FIG. 1 above, as shown in FIG.
  • FIG. 3 is a flowchart of another method for pushing information according to an embodiment of the present application, including the following steps:
  • the live broadcast end receives the product identifier input by the live end user, and sends the product identifier to the live broadcast platform server.
  • the live broadcast platform server receives the product identifier sent by the live broadcast terminal, and determines the purchase address of the commodity according to the commodity identifier.
  • S303 The live broadcast platform server pushes the purchase address to the play end, and the play end displays the purchase address.
  • the method shown in FIG. 3 is similar to the process of the method shown in FIG. 1, and details are not described herein again.
  • the third-party server when the preset product identifier is stored in the third-party server, the third-party server may be a server of the third-party shopping platform, and the user of the same user on the two platforms may be preset.
  • the association relationship between the identifiers which may be that the user identifiers of the two platforms are based on the same mobile phone number or email address.
  • the live end can download the live broadcast from the third party server when the live end user wants to push the product to the play end user.
  • the product identification list of the purchased product of the end user is displayed and displayed for the live end user to select the product identification of the product to be pushed.
  • the purchase record list may be a list of purchase addresses of products purchased by the live end user, or may be a list of tags of products purchased by the live end user.
  • the live end user can also input a keyword in the search box provided by the live broadcast software, and select the purchase address or label of the product in the filtered product identification list.
  • the page corresponding to the purchase address of the commodity may be the detailed page of the commodity, and the user of the playback end views the parameter information and the price of the commodity on the page, and may click to purchase after being satisfied; or may be the payment interface of the commodity.
  • the player on the playback side directly pays for the purchase online.
  • the live platform service provider can also adopt the same This method records the case where the details page or payment interface of each item pushed by each anchor is accessed.
  • the service provider of the live broadcast platform can further count the total number of times that each of the anchors promoted to the user of the broadcast end is finally purchased by the user of the broadcast end.
  • the playing end can detect whether the user of the playing end purchases the product, and if the playing end detects that the user of the playing end successfully sends the payment through the displayed page, the payment notification of the purchase address carrying the live end user identifier and the product is sent to the
  • the live platform server is configured to enable the live broadcast server to perform a transaction association record for the live end user identifier and the purchase address of the product according to the live end user identifier carried in the payment notification and the purchase address of the product.
  • the user on the playing end purchases the novel "Flower” pushed by the live end user "Nana", and after the payment is successful, the player notifies the live platform server, and the live broadcast server increases the live broadcast.
  • the end user identifier and the transaction related record of the push information such as the record before the successful payment is "Nana-fiction "flower”-deal3", wherein "deal3" is the number of historical transaction successes.
  • the live platform server receives a payment notification, the record is changed to "Nana-fiction "Flower"-deal4".
  • the live broadcast platform server may also send the associated record, the transaction association record, and the own live broadcast platform identifier stored by the live broadcast platform server to the third-party server, so that the third-party server The server is informed of the associated records and transaction association records stored on the live platform.
  • FIG. 4 is a schematic diagram of a device for pushing information according to an embodiment of the present application, including:
  • the receiving module 401 receives the push information identifier input by the user on the live end during the live broadcast process
  • the sending module 402 sends the push information identifier to the live broadcast platform server, so that the live broadcast platform server determines the access address of the push information according to the push information identifier, and pushes the access address to the play end for display, thereby When the playing end detects that the access address is triggered by the user of the playing end, the playing end displays the page corresponding to the access address.
  • the push information identifier specifically includes: a label for pushing information
  • the sending module 402 sends the label of the push information to the live broadcast platform server, so that the live broadcast platform server determines the access address corresponding to the label according to the label.
  • the push information identifier specifically includes: an access address of the push information
  • the receiving module 401 receives the access address of the push information input by the user on the live end; or receives the label of the push information input by the user on the live end, sends the label to the live broadcast platform server, and receives the return from the live broadcast platform server.
  • Each access address corresponding to the label is displayed, and the access address selected by the user in each of the displayed access addresses is determined as the push information identifier input by the live end user.
  • the receiving module 401 receives the push information display instruction sent by the live end user, and obtains each push information identifier stored in advance or stored in the live broadcast platform server or stored in the third party server according to the push information display instruction, and The display determines the push information identifier selected by the live end user in each push information identifier displayed.
  • FIG. 5 is a schematic diagram of a device for pushing information according to an embodiment of the present application, including:
  • the receiving module 501 receives the push information identifier sent by the live end during the live broadcast process
  • the determining module 502 determines, according to the push information identifier, an access address of the push information
  • the push module 503 is configured to push the access address to the play end to display, so that the play end displays the page corresponding to the access address when detecting that the access address is triggered by the user of the play end.
  • the push information identifier specifically includes: a label for pushing information
  • the determining module 502 determines, according to the received label of the push information, and the preset correspondence between each label and the access address, the access address corresponding to the received label.
  • the push information identifier specifically includes: an access address of the push information
  • the device further includes: a selection module 504, before receiving the push information identifier sent by the live end, the receiving module 501 receives the label of the push information sent by the live end, and returns each access address corresponding to the label to the live end.
  • the receiving module 501 receives the access address selected by the live end user, which is sent by the live end, in each of the displayed access addresses, as the received push information identifier.
  • the device further includes: an access record module 505, when receiving the access notification sent by the player, according to the live end user identifier carried in the access notification and the access address of the push information, identifying and pushing the live end user
  • the access address of the information is associated with the record, wherein the access notification is sent by the playing end when detecting that the access address is triggered by the user of the playing end.
  • FIG. 6 is a schematic diagram of a device for pushing information according to an embodiment of the present application, including:
  • the receiving module 601 receives the access address of the push information sent by the live broadcast platform server during the live broadcast process
  • the display module 602 displays the received access address
  • the display module 603 displays a page corresponding to the access address when it is detected that the access address is triggered by the user of the playing end.
  • the display module 602 establishes a view layer independent of the play area in a play area of the live broadcast interface, and displays the received access address in the view layer.
  • the device further includes: an access notification module 604, when it is detected that the access address is triggered by the user of the playing end, determining the live end user identifier corresponding to the live broadcast process, and carrying the live end user identifier and the push information
  • the access notification of the access address is sent to the live broadcast platform server, so that the live broadcast platform server records the association between the live broadcast end user identifier and the access address of the push information.
  • FIG. 7 is a schematic diagram of a device for pushing information according to an embodiment of the present application, including:
  • the receiving module 701 receives the product identifier input by the user on the live end during the live broadcast process
  • the sending module 702 sends the product identifier to the live broadcast platform server, so that the live broadcast platform server determines the purchase address of the product according to the product identifier, and pushes the purchase address to the play end to display, so that the play end is When it is detected that the purchase address is triggered by the user of the playing end, the page corresponding to the purchase address is displayed.
  • the product identifier specifically includes: a label of the commodity
  • the sending module 702 sends the label of the product to the live broadcast platform server, so that the live broadcast platform server determines the purchase address corresponding to the label according to the label.
  • the product identifier specifically includes: a purchase address of the commodity
  • the receiving module 701 receives the purchase address of the product input by the user on the live end, or receives the label of the product input by the user on the live end, sends the label to the live broadcast platform server, and receives the return from the live broadcast platform server.
  • Each purchase address corresponding to the label is displayed, and the purchase address selected by the user in each of the displayed purchase addresses is determined as the product identifier input by the live end user.
  • the receiving module 701 the live broadcast end receives the merchandise display instruction sent by the live end user, and obtains, according to the merchandise display instruction, each commodity identifier pre-stored locally or stored in the live broadcast platform server or stored in the third-party server, and displayed Determining the product identifier selected by the live end user in each of the displayed product identifiers.
  • FIG. 8 is a schematic diagram of a device for pushing information according to an embodiment of the present application, including:
  • the receiving module 801 receives the product identifier sent by the live broadcast terminal during the live broadcast process
  • the determining module 802 determines, according to the product identifier, a purchase address of the commodity
  • the pushing module 803 pushes the purchase address to the playing end to display, so that the playing end displays the page corresponding to the purchase address when detecting that the purchase address is triggered by the user of the playing end.
  • the product identifier specifically includes: a label of the product
  • the determining module 802 determines, according to the received label of the product, and the preset correspondence between each label and the purchase address, the purchase address corresponding to the received label.
  • the product identifier specifically includes: a purchase address of the commodity
  • the device further includes: a selection module 804, before receiving the product identifier sent by the live end, the receiving module 801 receives the label of the product sent by the live end, and returns the purchase address corresponding to the label to the live end and displays;
  • the receiving module 801 receives the purchase address selected by the live end user sent by the live end terminal, and selects the purchase address as the received product identifier.
  • the device further includes: an access record module 805, when receiving the access notification sent by the playing end, according to the live end user identifier carried in the access notification and the purchase address of the product, the live end user identifier and the commodity
  • the purchase address is associated with the record, wherein the access notification is sent by the player when it detects that the purchase address is triggered by the user of the player.
  • the device further includes: a transaction record module 806, when receiving the payment notification sent by the player, according to the live end user identifier carried in the payment notification and the purchase address of the product, the live end user identifier and the commodity The purchase address is used to perform a transaction association record, wherein the payment notification is sent by the player after detecting that the user payment of the player is successful.
  • FIG. 9 is a schematic diagram of a device for pushing information according to an embodiment of the present application, including:
  • the receiving module 901 receives the purchase address of the product sent by the live broadcast platform server during the live broadcast process
  • the display module 902 displays the received purchase address
  • the display module 903 displays a page corresponding to the purchase address when it is detected that the purchase address is triggered by the user of the play end.
  • the display module 902 establishes a view layer independent of the play area in a play area of the live broadcast interface, and displays the received purchase address in the view layer.
  • the device further includes: an access notification module 904, when it is detected that the purchase address is triggered by the user of the play end, determining the live end user identifier corresponding to the live broadcast process, and carrying the live end user identifier and the purchase address of the product
  • the access notification is sent to the live broadcast platform server, so that the live broadcast platform server records the association between the live broadcast end user identifier and the purchase address of the product.
  • the page corresponding to the purchase address specifically includes: a detail interface of the recommended product or a payment page of the recommended product;
  • the device further includes: a payment notification module 905, after the display module displays the page corresponding to the purchase address, after determining that the user of the play end has successfully paid, the payment notification of the purchase address of the live end user identifier and the product is sent.
  • the live platform server is configured to enable the live platform server to perform a transaction association record for the live end user identifier and the purchase address of the product.
  • embodiments of the present invention can be provided as a method, system, or computer program product. Accordingly, the present invention may take the form of an entirely hardware embodiment, an entirely software embodiment, or a combination of software and hardware. Moreover, the present invention may employ computer-usable storage media (including but not limited to disk storage, in one or more of the computer-usable program code embodied therein. The form of a computer program product implemented on a CD-ROM, optical memory, or the like.
  • the computer program instructions can also be stored in a computer readable memory that can direct a computer or other programmable data processing device to operate in a particular manner, such that the instructions stored in the computer readable memory produce an article of manufacture comprising the instruction device.
  • the apparatus implements the functions specified in one or more blocks of a flow or a flow and/or block diagram of the flowchart.
  • These computer program instructions can also be loaded onto a computer or other programmable data processing device such that a series of operational steps are performed on a computer or other programmable device to produce computer-implemented processing for execution on a computer or other programmable device.
  • the instructions provide steps for implementing the functions specified in one or more of the flow or in a block or blocks of a flow diagram.
  • a computing device includes one or more processors (CPUs), input/output interfaces, network interfaces, and memory.
  • processors CPUs
  • input/output interfaces network interfaces
  • memory volatile and non-volatile memory
  • the memory may include non-persistent memory, random access memory (RAM), and/or non-volatile memory in a computer readable medium, such as read only memory (ROM) or flash memory.
  • RAM random access memory
  • ROM read only memory
  • Memory is an example of a computer readable medium.
  • Computer readable media includes both permanent and non-persistent, removable and non-removable media.
  • Information storage can be implemented by any method or technology.
  • the information can be computer readable instructions, data structures, modules of programs, or other data.
  • Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory. (ROM), electrically erasable programmable read only Memory (EEPROM), flash memory or other memory technology, CD-ROM, digital versatile disc (DVD) or other optical storage, magnetic cassette, magnetic tape storage or other magnetic
  • PRAM phase change memory
  • SRAM static random access memory
  • DRAM dynamic random access memory
  • RAM random access memory
  • ROM read only memory
  • EEPROM electrically erasable programmable read only Memory
  • flash memory or other memory technology
  • CD-ROM compact disc
  • DVD digital versatile disc
  • magnetic cassette magnetic tape storage or other magnetic
  • embodiments of the present application can be provided as a method, system, or computer program product.
  • the present application can take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment in combination of software and hardware.
  • the application can take the form of a computer program product embodied on one or more computer-usable storage media (including but not limited to disk storage, CD-ROM, optical storage, etc.) including computer usable program code.

Landscapes

  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Business, Economics & Management (AREA)
  • Software Systems (AREA)
  • Data Mining & Analysis (AREA)
  • Social Psychology (AREA)
  • General Health & Medical Sciences (AREA)
  • Health & Medical Sciences (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • General Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Economics (AREA)
  • Human Computer Interaction (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Information Transfer Between Computers (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

一种信息的推送方法及装置，将直播端用户发布的推送信息的访问地址显示在播放端用户的界面，播放端用户点击该访问地址，即可直接获取该推送信息，从而提高了播放端用户获取推送信息的便利性。

Description

一种信息的推送方法及装置 技术领域
本申请涉及信息技术领域，尤其涉及一种信息的推送方法及装置。
背景技术
互联网时代，通过直播平台观看主播视频直播生活起居成为大众娱乐的新常态。很多主播通过视频直播的方式向播放端的用户展示和推荐一些有价值的信息或好用的产品，例如好看的衣服、有意思的小说、搞笑的微博、耐用的电器等。
但是，现有的直播平台不能支持播放端用户在观看直播的过程中直接访问推荐信息所在的页面。播放端用户需要记下推荐信息的特征，然后去网络上搜索或者去线下寻找，耗费时间和精力，并且，由于直播视频不可回放，播放端用户往往不能准确记下推荐信息的特征，这使得播放端用户自己获取的信息往往与推荐信息不一致。
可见，现有技术中的信息的推送方法对播放端用户而言，便利性较低。
发明内容
本申请实施例提供了一种信息的推送方法及装置，用于解决现有的信息的推送方法对播放端用户而言，便利性较低的问题。
本申请实施例提供的一种信息的推送方法，包括：
在直播过程中，直播端接收直播端用户输入的推送信息标识；
将所述推送信息标识发送给直播平台服务器，以使所述直播平台服务器根据所述推送信息标识确定推送信息的访问地址，并将所述访问地址推送到播放端展示，进而使播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
本申请实施例提供的一种信息的推送方法，包括：
在直播过程中，直播平台服务器接收直播端发送的推送信息标识；
根据所述推送信息标识，确定推送信息的访问地址；
将所述访问地址推送到播放端展示，以使所述播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
本申请实施例提供的一种信息的推送方法，包括：
在直播过程中，播放端接收直播平台服务器发送的推送信息的访问地址；
展示接收到的访问地址；
当检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
本申请实施例提供的一种信息的推送方法，包括：
在直播过程中，直播端接收直播端用户输入的商品标识；
将所述商品标识发送给直播平台服务器，以使所述直播平台服务器根据所述商品标识确定商品的购买地址，并将所述购买地址推送到播放端展示，进而使播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
本申请实施例提供的一种信息的推送方法，包括：
在直播过程中，直播平台服务器接收直播端发送的商品标识；
根据所述商品标识，确定商品的购买地址；
将所述购买地址推送到播放端展示，以使所述播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
本申请实施例提供的一种信息的推送方法，包括：
在直播过程中，播放端接收直播平台服务器发送的商品的购买地址；
展示接收到的购买地址；
当检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
本申请实施例提供的一种信息的推送装置，包括：
接收模块，在直播过程中，接收直播端用户输入的推送信息标识；
发送模块，将所述推送信息标识发送给直播平台服务器，以使所述直播平台服务器根据所述推送信息标识确定推送信息的访问地址，并将所述访问地址推送到播放端展示，进而使播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
本申请实施例提供的一种信息的推送装置，包括：
接收模块，在直播过程中，接收直播端发送的推送信息标识；
确定模块，根据所述推送信息标识，确定推送信息的访问地址；
推送模块，将所述访问地址推送到播放端展示，以使所述播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
本申请实施例提供的一种信息的推送装置，包括：
接收模块，在直播过程中，接收直播平台服务器发送的推送信息的访问地址；
展示模块，展示接收到的访问地址；
显示模块，当检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
本申请实施例采用的上述至少一个技术方案能够达到以下有益效果：
将直播端用户发布的推送信息的访问地址显示在播放端用户的界面，播放端用户点击该访问地址，即可直接获取该推送信息，从而提高了播放端用户获取推送信息的便利性。
附图说明
此处所说明的附图用来提供对本申请的进一步理解，构成本申请的一部分，本申请的示意性实施例及其说明用于解释本申请，并不构成对本申请的不当限定。在附图中：
图1是本申请实施例提供的一种信息的推送方法的流程图；
图2是本申请实施例提供的推送信息的图片链接展示示意图；
图3是本申请实施例提供的另一种信息的推送方法的流程图；
图4是本申请实施例提供的一种信息的推送装置示意图；
图5是本申请实施例提供的一种信息的推送装置示意图；
图6是本申请实施例提供的一种信息的推送装置示意图；
图7是本申请实施例提供的一种信息的推送装置示意图；
图8是本申请实施例提供的一种信息的推送装置示意图；
图9是本申请实施例提供的一种信息的推送装置示意图。
具体实施方式
为使本申请的目的、技术方案和优点更加清楚，下面将结合本申请具体实施例及相应的附图对本申请技术方案进行清楚、完整地描述。显然，所描述的实施例仅是本申请一部分实施例，而不是全部的实施例。基于本申请中的实施例，本领域普通技术人员在没有做出创造性劳动前提下所获得的所有其他实施例，都属于本申请保护的范围。
以下结合附图，详细说明本申请各实施例提供的技术方案。
图1是本申请实施例提供的一种信息的推送方法的流程图，包括以下步骤：
S101：在直播过程中，直播端接收直播端用户输入的推送信息标识，并将所述推送信息标识发送给直播平台服务器。
在本申请实施例中的应用场景是，在网络直播过程中，直播端用户通过直播端设备上安装的网络直播软件(以下称直播端软件)，发起信息推送，进而使播放端用户可直接获取该推送信息。
具体而言，在本申请实施例中，直播端设备可以是手机、平板电脑或个人计算机，只要是能够安装网络直播软件和实现网络通信，以便直播端用户发起信息推送的设备，都可以是本方法的实施主体。
在本申请实施例中，推送信息可以是直播端用户想要推送给播放端用户的 小说、新闻、有趣的图片、好用的网站、应用或商品，播放端用户可以根据直播端用户的推送，在网络上获取该推送信息。即，凡是可以被播放端用户通过网络获取的信息，都可以是本方法所述的推送信息。
在本申请实施例中，推送信息标识可以是推送信息的访问地址或推送信息的标签。其中，访问地址是指推送信息所在页面对应的访问地址。访问地址可以是统一资源定位符(Uniform Resoure Locator，URL)地址，也可以是超链接，如图片链接、文字链接等，当访问地址是图片链接时，图片的内容可以是推荐信息的概要或与推荐信息相关的产品视图，当访问地址是文字链接时，文字的内容可以是推荐信息的概要、主题等。总之，访问地址只需与推送信息所在的页面具有关联即可，本申请对访问地址的具体形式不作限制。
此外，推送信息的标签是指，预置的推送信息的访问地址对应的标签。其中，预置的推送信息可以存储在直播平台服务器、直播端或第三方服务器。
在本申请的应用场景下，直播端用户推送信息给播放端用户一般存在两种情况：一、直播平台服务器(也可以是直播端或第三方服务器)已经存储有若干推送信息标识(访问地址)；二、推荐信息的访问地址需要直播端用户提供。
在上述第一种情况下，以直播平台服务器已经存储有若干推荐信息标识为例，直播端软件根据接收到的用户发出的推送信息展示指令，从直播平台服务器上下载推送信息的访问地址列表或推送信息的标签列表并展示，直播端用户可以在列表中直接选择想要推送的信息的访问地址或标签，也可以在直播端软件提供的搜索栏中输入关键字，然后在经筛选后的列表中选择所要推送的信息的访问地址或标签，并将被选择的访问地址或标签作为推送信息标识发送给直播平台服务器。
其中，当直播端用户在列表中选择所要推送的信息的标签时，直播端将被选择的标签作为推送信息标识发送给直播平台服务器，由直播平台服务器根据该标签确定相应的推送信息的访问地址后，将该访问地址推送到播放端。
进一步地，当直播端用户所选择的标签在直播平台服务器中对应于不止一 个访问地址时，直播平台服务器将确定的各访问地址返回给直播端，直播端展示各访问地址以供直播端用户选择，而后，直播端将直播端用户选择的访问地址作为最终的推送信息标识发送给直播平台服务器，由直播平台服务器将推送信息的访问地址推送到播放端。
当然，上述第一种情况下，预置的推送信息的访问地址也可以存储在本地(即直播端)或第三方服务器，此时，上述的访问地址列表或标签列表则相应地由直播端根据直播端用户发出的推送信息展示指令加载并展示，或由直播端根据推送信息展示指令自第三方服务器下载并展示。但是，直播端用户在列表中选择的访问地址或标签依然需要由直播端发送给直播平台服务器，以作为推送信息标识。
类似地，当直播端用户所选择的标签在本地或第三方服务器中对应于不止一个访问地址时，播放端进一步显示该标签对应的各访问地址以供选择或第三方服务器根据接收到的标签返回各访问地址，具体不再赘述。
在上述第二种情况下，直播端用户可在直播端软件提供的推送信息的访问地址输入区域输入访问地址，直播端将该访问地址作为推送信息标识发送给直播平台服务器，并由直播平台服务器推送到播放端。
S102：直播平台服务器接收直播端发送的推送信息标识，并根据所述推送信息标识，确定推送信息的访问地址。
在本申请实施例中，如步骤S101所述，推送信息标识可以是推送信息的访问地址或标签。当所述推送信息标识是推送信息的访问地址时，直播平台服务器可直接将接收到的访问地址确定为所要推送的推送信息的访问地址，值得说明的是，直播平台服务器接收到的访问地址也可以是之前直播端用户在直播平台服务器根据接收到的推送信息的标签返回的各访问地址中选择的访问地址；当所述推送信息标识是推送信息的标签时，直播平台服务器根据接收到的推送信息的标签确定该标签对应的访问地址。
S103：直播平台服务器将所述访问地址推送到播放端，并由播放端展示所 述访问地址。
在本申请实施例中，如步骤S101所述，访问地址可以是URL地址，也可以是图片链接或文字链接。播放端可将该访问地址展示在播放端直接界面的播放区域上，展示区域的大小不影响播放端用户观看直播即可。具体地，可以将访问地址静态覆盖到一部分播放区域上，也可以使访问地址以动态漂浮在播放区域中。总之，只要方便播放端用户触发该访问地址的访问地址展示方式都是本申请所要求的保护范围。
为了方便播放端用户触发该访问地址，要求该访问地址的展示方式应当独立于视频帧的展示方式。例如，一般而言，播放端用户触发播放区域可以切换全屏和窗口模式，倘若访问地址与视频帧合并，播放端无法判断用户的触发动作是为了切换全屏和窗口模式，还是为了查看推送信息。因此，在本申请实施例中，播放端可在直播界面的播放区域中，建立独立于播放区域的视图层，在所述视图层中展示访问地址。
图2是本申请实施例提供的推送信息的图片链接展示示意图。如图2所示，在播放端用户界面中，独立的视图层上显示有图片链接，图片链接的内容是文字“小说《花朵》”和一朵花的视图，表示推送信息的内容是一部名为“花朵”的小说。此外，在独立视图层的右上角设置有一个关闭按钮，播放端用户如果对该推送信息不感兴趣可以手动关闭。
S104：播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
在本申请实施例中，播放端用户对访问地址的触发方式可以是鼠标单击、鼠标双击、鼠标右击、手指点击、摇动设备等，只要能够使播放端检测到播放端用户想要获取推送信息即可。
在本申请实施例中，播放端的网络直播软件可以内置网页浏览功能，直接加载访问地址对应的页面到播放端；也可以调用第三方浏览器加载访问地址对应的页面。
此外，在本申请的应用场景下，为了统计不同主播(即直播端用户)对推送信息的推广程度，需要对每个主播所推送的各信息被访问的情况进行记录。所述访问记录可以表明某个主播推送到播放端的信息被播放端用户访问的总次数。
因此，在本申请实施例中，当检测到所述访问地址被播放端用户触发时，播放端确定该直播过程对应的直播端用户标识，并将携带有直播端用户标识和推送信息的访问地址的访问通知发送给直播平台服务器，以使直播平台服务器根据接收到的访问通知中携带的直播端用户标识以及推送信息的访问地址，为所述直播端用户标识与推送信息的访问地址进行关联记录。
具体而言，倘若某个直播端用户在直播过程中向播放端用户推送了某个信息，而播放端每检测到该信息的访问地址被触发一次，就会通知直播平台服务器，由直播平台服务器增加一次该直播端用户标识与该推送信息的关联记录。以图2为例，若本次触发前的记录为“娜娜-小说《花朵》-12”，其中，“娜娜”是直播端用户标识，“小说《花朵》”是推送信息的图片链接，“12”是“小说《花朵》”经“娜娜”推送后，观看娜娜直播的播放端用户的访问过该小说所在页面的总次数；当播放端检测到关于“小说《花朵》”的图片链接又被触发一次后，该播放端发送访问通知给直播平台服务器，直播平台服务器进而将该记录变更为“娜娜-小说《花朵》-13”，即增加了一次关联记录。
进一步地，当预置的推送信息标识存储在第三方服务器中时，直播平台服务器还可以将自身存有的关联记录和自身的直播平台标识，发送给第三方服务器，以使第三方服务器获知直播平台存储的关联记录。
通过如图1所示的方法，将直播端用户发布的推送信息的访问地址显示在播放端用户的界面，播放端用户点击该访问地址，即可直接获取该推送信息，从而提高了播放端用户获取推送信息的便利性。
另外，在实际应用中，还可采用上述图1所示的方法对商品信息进行推送，如图3所示。
图3是本申请实施例提供的另一种信息的推送方法的流程图，包括以下步骤：
S301：在直播过程中，直播端接收直播端用户输入的商品标识，并将所述商品标识发送给直播平台服务器。
S302：直播平台服务器接收直播端发送的商品标识，并根据所述商品标识，确定商品的购买地址。
S303：直播平台服务器将所述购买地址推送到播放端，并由播放端展示所述购买地址。
S304：播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
图3所示的方法与图1所示的方法的流程类似，在此不再赘述。
进一步地，在本申请实施例中，当预置的商品标识存储在第三方服务器中时，该第三方服务器可以是第三方购物平台的服务器，可以预设同一用户分别在两个平台上的用户标识之间的关联关系，该关联关系可以是两个平台的用户标识基于同一手机号码或邮箱地址等。
这样以来，倘若直播端用户在第三方购物平台购买过商品，在第三方服务器上留有购买记录，则在直播端用户要向播放端用户推送商品时，直播端可以自第三方服务器上下载直播端用户的购买过的商品的商品标识列表并展示，以供直播端用户选择其要推送的商品的商品标识。其中，所述购买记录列表可以是直播端用户购买过的商品的购买地址的列表，也可以是直播端用户购买过的商品的标签的列表。此外，直播端用户也可以在直播端软件提供的搜索框中，输入关键字，在经筛选后的商品标识列表中选择商品的购买地址或标签。
在本申请实施例中，商品的购买地址对应的页面可以是该商品的详情页面，播放端用户在该页面查看商品的参数信息和价格，满意后可以点击购买；也可以是该商品的付款界面，播放端用户直接网上支付完成购买。
在申请实施例中，与图1所示的方法类似，直播平台服务商也可以采用同 样的方法对每个主播所推送的各商品的详情页面或付款界面被访问的情况进行记录。除此之外，直播平台的服务商为了更精确地分析每个主播的对商品的推广程度，可以进一步统计每个主播向播放端用户推广的商品被播放端用户最终购买的总次数。
因此，播放端可以检测播放端用户是否购买了商品，倘若播放端检测到播放端用户通过显示的所述页面付款成功后，则将携带有直播端用户标识和商品的购买地址的付款通知发送给直播平台服务器，以使直播平台服务器根据所述付款通知中携带的直播端用户标识以及商品的购买地址，为所述直播端用户标识与商品的购买地址进行交易关联记录。
具体而言，继续沿用S104中的举例，播放端用户购买了直播端用户“娜娜”推送的小说《花朵》，并付款成功后，播放端通知直播平台服务器，由直播平台服务器增加一次该直播端用户标识与该推送信息的交易关联记录，如本次付款成功前的记录为“娜娜-小说《花朵》-deal3”，其中，“deal3”是历史交易成功次数。当直播平台服务器接收到一次付款通知后，将该记录变更为“娜娜-小说《花朵》-deal4”。
进一步地，当预置的商品标识存储在第三方服务器中时，直播平台服务器还可以将自身存有的关联记录、交易关联记录和自身的直播平台标识，发送给第三方服务器，以使第三方服务器获知直播平台存储的关联记录和交易关联记录。
图4是本申请实施例提供的一种信息的推送装置示意图，包括：
接收模块401，在直播过程中，接收直播端用户输入的推送信息标识；
发送模块402，将所述推送信息标识发送给直播平台服务器，以使所述直播平台服务器根据所述推送信息标识确定推送信息的访问地址，并将所述访问地址推送到播放端展示，进而使播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
所述推送信息标识具体包括：推送信息的标签；
所述发送模块402，将所述推送信息的标签发送给直播平台服务器，以使所述直播平台服务器根据所述标签，确定所述标签对应的访问地址。
所述推送信息标识具体包括：推送信息的访问地址；
所述接收模块401，接收直播端用户输入的推送信息的访问地址；或，接收直播端用户输入的推送信息的标签，将所述标签发送给直播平台服务器，接收所述直播平台服务器返回的与所述标签对应的各访问地址并展示，确定所述用户在展示的各访问地址中选择的访问地址，作为所述直播端用户输入的推送信息标识。
所述接收模块401，接收直播端用户发出的推送信息展示指令，根据所述推送信息展示指令，获取预先存储在本地或存储在直播平台服务器或存储在第三方服务器中的各推送信息标识，并展示，确定所述直播端用户在展示的各推送信息标识中选择的推送信息标识。
图5是本申请实施例提供的一种信息的推送装置示意图，包括：
接收模块501，在直播过程中，接收直播端发送的推送信息标识；
确定模块502，根据所述推送信息标识，确定推送信息的访问地址；
推送模块503，将所述访问地址推送到播放端展示，以使所述播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
所述推送信息标识，具体包括：推送信息的标签；
所述确定模块502，根据接收到的推送信息的标签，以及预设的各标签与访问地址的对应关系，确定接收到的标签对应的访问地址。
所述推送信息标识，具体包括：推送信息的访问地址；
所述装置还包括：选择模块504，在所述接收模块501接收直播端发送的推送信息标识之前，接收直播端发送的推送信息的标签，将所述标签对应的各访问地址返回到直播端并展示；
所述接收模块501，接收直播端发送的直播端用户在展示的各访问地址中选择的访问地址，作为接收到的推送信息标识。
所述装置还包括：访问记录模块505，当接收到播放端发送的访问通知时，根据所述访问通知中携带的直播端用户标识以及推送信息的访问地址，为所述直播端用户标识与推送信息的访问地址进行关联记录，其中，所述访问通知是所述播放端在检测到所述访问地址被播放端用户触发时发送的。
图6是本申请实施例提供的一种信息的推送装置示意图，包括：
接收模块601，在直播过程中，接收直播平台服务器发送的推送信息的访问地址；
展示模块602，展示接收到的访问地址；
显示模块603，当检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
所述展示模块602，在直播界面的播放区域中，建立独立于所述播放区域的视图层，在所述视图层中展示接收到的访问地址。
所述装置还包括：访问通知模块604，当检测到所述访问地址被播放端用户触发时，确定所述直播过程对应的直播端用户标识，将携带有所述直播端用户标识和推送信息的访问地址的访问通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与推送信息的访问地址进行关联记录。
图7是本申请实施例提供的一种信息的推送装置示意图，包括：
接收模块701，在直播过程中，接收直播端用户输入的商品标识；
发送模块702，将所述商品标识发送给直播平台服务器，以使所述直播平台服务器根据所述商品标识确定商品的购买地址，并将所述购买地址推送到播放端展示，进而使播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
所述商品标识具体包括：商品的标签；
所述发送模块702，将所述商品的标签发送给直播平台服务器，以使所述直播平台服务器根据所述标签，确定所述标签对应的购买地址。
所述商品标识具体包括：商品的购买地址；
所述接收模块701，接收直播端用户输入的商品的购买地址，或，接收直播端用户输入的商品的标签，将所述标签发送给直播平台服务器，接收所述直播平台服务器返回的与所述标签对应的各购买地址并展示，确定所述用户在展示的各购买地址中选择的购买地址，作为所述直播端用户输入的商品标识。
所述接收模块701，直播端接收直播端用户发出的商品展示指令，根据所述商品展示指令，获取预先存储在本地或存储在直播平台服务器或存储在第三方服务器中的各商品标识，并展示，确定所述直播端用户在展示的各商品标识中选择的商品标识。
图8是本申请实施例提供的一种信息的推送装置示意图，包括：
接收模块801，在直播过程中，接收直播端发送的商品标识；
确定模块802，根据所述商品标识，确定商品的购买地址；
推送模块803，将所述购买地址推送到播放端展示，以使所述播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
所述商品标识，具体包括：商品的标签；
所述确定模块802，根据接收到的商品的标签，以及预设的各标签与购买地址的对应关系，确定接收到的标签对应的购买地址。
所述商品标识，具体包括：商品的购买地址；
所述装置还包括：选择模块804，在所述接收模块801接收直播端发送的商品标识之前，接收直播端发送的商品的标签，将所述标签对应的各购买地址返回到直播端并展示；
所述接收模块801，接收直播端发送的直播端用户在展示的各购买地址中选择的购买地址，作为接收到的商品标识。
所述装置还包括：访问记录模块805，当接收到播放端发送的访问通知时，根据所述访问通知中携带的直播端用户标识以及商品的购买地址，为所述直播端用户标识与商品的购买地址进行关联记录，其中，所述访问通知是所述播放端在检测到所述购买地址被播放端用户触发时发送的。
所述装置还包括：交易记录模块806，当接收到播放端发送的付款通知时，根据所述付款通知中携带的直播端用户标识以及商品的购买地址，为所述直播端用户标识与商品的购买地址进行交易关联记录，其中，所述付款通知是所述播放端在检测到播放端用户付款成功后发送的。
图9是本申请实施例提供的一种信息的推送装置示意图，包括：
接收模块901，在直播过程中，接收直播平台服务器发送的商品的购买地址；
展示模块902，展示接收到的购买地址；
显示模块903，当检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
所述展示模块902，在直播界面的播放区域中，建立独立于所述播放区域的视图层，在所述视图层中展示接收到的购买地址。
所述装置还包括：访问通知模块904，当检测到所述购买地址被播放端用户触发时，确定所述直播过程对应的直播端用户标识，将携带有直播端用户标识和商品的购买地址的访问通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与商品的购买地址进行关联记录。
所述购买地址对应的页面，具体包括：推荐商品的详情界面或推荐商品的付款页面；
所述装置还包括：付款通知模块905，在所述显示模块显示所述购买地址对应的页面后，确定播放端用户付款成功后，将携带有直播端用户标识和商品的购买地址的付款通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与商品的购买地址进行交易关联记录。
本领域内的技术人员应明白，本发明的实施例可提供为方法、系统、或计算机程序产品。因此，本发明可采用完全硬件实施例、完全软件实施例、或结合软件和硬件方面的实施例的形式。而且，本发明可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、 CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
本发明是参照根据本发明实施例的方法、设备(系统)、和计算机程序产品的流程图和/或方框图来描述的。应理解可由计算机程序指令实现流程图和/或方框图中的每一流程和/或方框、以及流程图和/或方框图中的流程和/或方框的结合。可提供这些计算机程序指令到通用计算机、专用计算机、嵌入式处理机或其他可编程数据处理设备的处理器以产生一个机器，使得通过计算机或其他可编程数据处理设备的处理器执行的指令产生用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的装置。
这些计算机程序指令也可存储在能引导计算机或其他可编程数据处理设备以特定方式工作的计算机可读存储器中，使得存储在该计算机可读存储器中的指令产生包括指令装置的制造品，该指令装置实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能。
这些计算机程序指令也可装载到计算机或其他可编程数据处理设备上，使得在计算机或其他可编程设备上执行一系列操作步骤以产生计算机实现的处理，从而在计算机或其他可编程设备上执行的指令提供用于实现在流程图一个流程或多个流程和/或方框图一个方框或多个方框中指定的功能的步骤。
在一个典型的配置中，计算设备包括一个或多个处理器(CPU)、输入/输出接口、网络接口和内存。
内存可能包括计算机可读介质中的非永久性存储器，随机存取存储器(RAM)和/或非易失性内存等形式，如只读存储器(ROM)或闪存(flash RAM)。内存是计算机可读介质的示例。
计算机可读介质包括永久性和非永久性、可移动和非可移动媒体可以由任何方法或技术来实现信息存储。信息可以是计算机可读指令、数据结构、程序的模块或其他数据。计算机的存储介质的例子包括，但不限于相变内存(PRAM)、静态随机存取存储器(SRAM)、动态随机存取存储器(DRAM)、其他类型的随机存取存储器(RAM)、只读存储器(ROM)、电可擦除可编程只读 存储器(EEPROM)、快闪记忆体或其他内存技术、只读光盘只读存储器(CD-ROM)、数字多功能光盘(DVD)或其他光学存储、磁盒式磁带，磁带磁磁盘存储或其他磁性存储设备或任何其他非传输介质，可用于存储可以被计算设备访问的信息。按照本文中的界定，计算机可读介质不包括暂存电脑可读媒体(transitory media)，如调制的数据信号和载波。
还需要说明的是，术语“包括”、“包含”或者其任何其他变体意在涵盖非排他性的包含，从而使得包括一系列要素的过程、方法、商品或者设备不仅包括那些要素，而且还包括没有明确列出的其他要素，或者是还包括为这种过程、方法、商品或者设备所固有的要素。在没有更多限制的情况下，由语句“包括一个……”限定的要素，并不排除在包括所述要素的过程、方法、商品或者设备中还存在另外的相同要素。
本领域技术人员应明白，本申请的实施例可提供为方法、系统或计算机程序产品。因此，本申请可采用完全硬件实施例、完全软件实施例或结合软件和硬件方面的实施例的形式。而且，本申请可采用在一个或多个其中包含有计算机可用程序代码的计算机可用存储介质(包括但不限于磁盘存储器、CD-ROM、光学存储器等)上实施的计算机程序产品的形式。
以上所述仅为本申请的实施例而已，并不用于限制本申请。对于本领域技术人员来说，本申请可以有各种更改和变化。凡在本申请的精神和原理之内所作的任何修改、等同替换、改进等，均应包含在本申请的权利要求范围之内。

Claims (50)

  1. 一种信息的推送方法，其特征在于，包括:
    在直播过程中，直播端接收直播端用户输入的推送信息标识；
    将所述推送信息标识发送给直播平台服务器，以使所述直播平台服务器根据所述推送信息标识确定推送信息的访问地址，并将所述访问地址推送到播放端展示，进而使播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
  2. 根据权利要求1所述的方法，其特征在于，所述推送信息标识具体包括：推送信息的标签；
    将所述推送信息标识发送给直播平台服务器，以使所述直播平台服务器根据所述推送信息标识确定推送信息的访问地址，具体包括：
    将所述推送信息的标签发送给直播平台服务器，以使所述直播平台服务器根据所述标签，确定所述标签对应的访问地址。
  3. 根据权利要求1所述的方法，其特征在于，所述推送信息标识具体包括：推送信息的访问地址；
    直播端接收直播端用户输入的推送信息标识，具体包括：
    直播端接收直播端用户输入的推送信息的访问地址；或，
    直播端接收直播端用户输入的推送信息的标签，将所述标签发送给直播平台服务器，接收所述直播平台服务器返回的与所述标签对应的各访问地址并展示，确定所述用户在展示的各访问地址中选择的访问地址，作为所述直播端用户输入的推送信息标识。
  4. 根据权利要求1所述的方法，其特征在于，直播端接收直播端用户输入的推送信息标识，具体包括：
    直播端接收直播端用户发出的推送信息展示指令；
    根据所述推送信息展示指令，获取预先存储在本地或存储在直播平台服务器或存储在第三方服务器中的各推送信息标识，并展示；
    确定所述直播端用户在展示的各推送信息标识中选择的推送信息标识。
  5. 一种信息的推送方法，其特征在于，包括：
    在直播过程中，直播平台服务器接收直播端发送的推送信息标识；
    根据所述推送信息标识，确定推送信息的访问地址；
    将所述访问地址推送到播放端展示，以使所述播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
  6. 根据权利要求5所述的方法，其特征在于，所述推送信息标识，具体包括：推送信息的标签；
    根据所述推送信息标识，确定推送信息的访问地址，具体包括：
    根据接收到的推送信息的标签，以及预设的各标签与访问地址的对应关系，确定接收到的标签对应的访问地址。
  7. 根据权利要求5所述的方法，其特征在于，所述推送信息标识，具体包括：推送信息的访问地址；
    在接收直播端发送的推送信息标识之前，所述方法还包括：
    接收直播端发送的推送信息的标签；
    将所述标签对应的各访问地址返回到直播端并展示；
    接收直播端发送的推送信息标识，具体包括：
    接收直播端发送的直播端用户在展示的各访问地址中选择的访问地址，作为接收到的推送信息标识。
  8. 根据权利要求5所述的方法，其特征在于，所述方法还包括：
    当接收到播放端发送的访问通知时，根据所述访问通知中携带的直播端用户标识以及推送信息的访问地址，为所述直播端用户标识与推送信息的访问地址进行关联记录，其中，所述访问通知是所述播放端在检测到所述访问地址被播放端用户触发时发送的。
  9. 一种信息的推送方法，其特征在于，包括：
    在直播过程中，播放端接收直播平台服务器发送的推送信息的访问地址；
    展示接收到的访问地址；
    当检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
  10. 根据权利要求9所述的方法，其特征在于，展示接收到的访问地址，具体包括：
    在直播界面的播放区域中，建立独立于所述播放区域的视图层；
    在所述视图层中展示接收到的访问地址。
  11. 根据权利要求9所述的方法，其特征在于,当检测到所述访问地址被播放端用户触发时，所述方法还包括：
    确定所述直播过程对应的直播端用户标识；
    将携带有所述直播端用户标识和推送信息的访问地址的访问通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与推送信息的访问地址进行关联记录。
  12. 一种信息的推送方法，其特征在于，包括：
    在直播过程中，直播端接收直播端用户输入的商品标识；
    将所述商品标识发送给直播平台服务器，以使所述直播平台服务器根据所述商品标识确定商品的购买地址，并将所述购买地址推送到播放端展示，进而使播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
  13. 根据权利要求12所述的方法，其特征在于，所述商品标识具体包括：商品的标签；
    将所述商品标识发送给直播平台服务器，以使所述直播平台服务器根据所述商品标识确定商品的购买地址，具体包括：
    将所述商品的标签发送给直播平台服务器，以使所述直播平台服务器根据所述标签，确定所述标签对应的购买地址。
  14. 根据权利要求12所述的方法，其特征在于，所述商品标识具体包括： 商品的购买地址；
    直播端接收直播端用户输入的商品标识，具体包括：
    直播端接收直播端用户输入的商品的购买地址；或，
    直播端接收直播端用户输入的商品的标签，将所述标签发送给直播平台服务器，接收所述直播平台服务器返回的与所述标签对应的各购买地址并展示，确定所述用户在展示的各购买地址中选择的购买地址，作为所述直播端用户输入的商品标识。
  15. 根据权利要求12所述的方法，其特征在于，直播端接收直播端用户输入的商品标识，具体包括：
    直播端接收直播端用户发出的商品展示指令；
    根据所述商品展示指令，获取预先存储在本地或存储在直播平台服务器或存储在第三方服务器中的各商品标识，并展示；
    确定所述直播端用户在展示的各商品标识中选择的商品标识。
  16. 一种信息的推送方法，其特征在于，包括：
    在直播过程中，直播平台服务器接收直播端发送的商品标识；
    根据所述商品标识，确定商品的购买地址；
    将所述购买地址推送到播放端展示，以使所述播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
  17. 根据权利要求16所述的方法，其特征在于，所述商品标识，具体包括：商品的标签；
    根据所述商品标识，确定商品的购买地址，具体包括：
    根据接收到的商品的标签，以及预设的各标签与购买地址的对应关系，确定接收到的标签对应的购买地址。
  18. 根据权利要求16所述的方法，其特征在于，所述商品标识，具体包括：商品的购买地址；
    在接收直播端发送的商品标识之前，所述方法还包括：
    接收直播端发送的商品的标签；
    将所述标签对应的各购买地址返回到直播端并展示；
    接收直播端发送的商品标识，具体包括：
    接收直播端发送的直播端用户在展示的各购买地址中选择的购买地址，作为接收到的商品标识。
  19. 根据权利要求16所述的方法，其特征在于，所述方法还包括：
    当接收到播放端发送的访问通知时，根据所述访问通知中携带的直播端用户标识以及商品的购买地址，为所述直播端用户标识与商品的购买地址进行关联记录，其中，所述访问通知是所述播放端在检测到所述购买地址被播放端用户触发时发送的。
  20. 根据权利要求16所述的方法，其特征在于，所述方法还包括：
    当接收到播放端发送的付款通知时，根据所述付款通知中携带的直播端用户标识以及商品的购买地址，为所述直播端用户标识与商品的购买地址进行交易关联记录，其中，所述付款通知是所述播放端在检测到播放端用户付款成功后发送的。
  21. 一种信息的推送方法，其特征在于，包括：
    在直播过程中，播放端接收直播平台服务器发送的商品的购买地址；
    展示接收到的购买地址；
    当检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
  22. 根据权利要求21所述的方法，其特征在于，展示接收到的购买地址，具体包括：
    在直播界面的播放区域中，建立独立于所述播放区域的视图层；
    在所述视图层中展示接收到的购买地址。
  23. 根据权利要求21所述的方法，其特征在于，当检测到所述购买地址被播放端用户触发时，所述方法还包括：
    确定所述直播过程对应的直播端用户标识；
    将携带有直播端用户标识和商品的购买地址的访问通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与商品的购买地址进行关联记录。
  24. 根据权利要求21所述的方法，其特征在于，所述购买地址对应的页面，具体包括：所述商品的详情界面或所述商品的付款页面。
  25. 根据权利要求24所述的方法，其特征在于，显示所述购买地址对应的页面后，所述方法还包括：
    当检测到播放端用户通过显示的所述页面付款成功后，将携带有直播端用户标识和商品的购买地址的付款通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与商品的购买地址进行交易关联记录。
  26. 一种信息的推送装置，其特征在于，包括：
    接收模块，在直播过程中，接收直播端用户输入的推送信息标识；
    发送模块，将所述推送信息标识发送给直播平台服务器，以使所述直播平台服务器根据所述推送信息标识确定推送信息的访问地址，并将所述访问地址推送到播放端展示，进而使播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
  27. 根据权利要求26所述的装置，其特征在于，所述推送信息标识具体包括：推送信息的标签；
    所述发送模块，将所述推送信息的标签发送给直播平台服务器，以使所述直播平台服务器根据所述标签，确定所述标签对应的访问地址。
  28. 根据权利要求26所述的装置，其特征在于，所述推送信息标识具体包括：推送信息的访问地址；
    所述接收模块，接收直播端用户输入的推送信息的访问地址；或，接收直播端用户输入的推送信息的标签，将所述标签发送给直播平台服务器，接收所述直播平台服务器返回的与所述标签对应的各访问地址并展示，确定所述用户 在展示的各访问地址中选择的访问地址，作为所述直播端用户输入的推送信息标识。
  29. 根据权利要求26所述的装置，其特征在于，所述接收模块，接收直播端用户发出的推送信息展示指令，根据所述推送信息展示指令，获取预先存储在本地或存储在直播平台服务器或存储在第三方服务器中的各推送信息标识，并展示，确定所述直播端用户在展示的各推送信息标识中选择的推送信息标识。
  30. 一种信息的推送装置，其特征在于，包括：
    接收模块，在直播过程中，接收直播端发送的推送信息标识；
    确定模块，根据所述推送信息标识，确定推送信息的访问地址；
    推送模块，将所述访问地址推送到播放端展示，以使所述播放端在检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
  31. 根据权利要求30所述的装置，其特征在于，所述推送信息标识，具体包括：推送信息的标签；
    所述确定模块，根据接收到的推送信息的标签，以及预设的各标签与访问地址的对应关系，确定接收到的标签对应的访问地址。
  32. 根据权利要求30所述的装置，其特征在于，所述推送信息标识，具体包括：推送信息的访问地址；
    所述装置还包括：
    选择模块，在所述接收模块接收直播端发送的推送信息标识之前，接收直播端发送的推送信息的标签，将所述标签对应的各访问地址返回到直播端并展示；
    所述接收模块，接收直播端发送的直播端用户在展示的各访问地址中选择的访问地址，作为接收到的推送信息标识。
  33. 根据权利要求30所述的装置，其特征在于，所述装置还包括：
    访问记录模块，当接收到播放端发送的访问通知时，根据所述访问通知中 携带的直播端用户标识以及推送信息的访问地址，为所述直播端用户标识与推送信息的访问地址进行关联记录，其中，所述访问通知是所述播放端在检测到所述访问地址被播放端用户触发时发送的。
  34. 一种信息的推送装置，其特征在于，包括：
    接收模块，在直播过程中，接收直播平台服务器发送的推送信息的访问地址；
    展示模块，展示接收到的访问地址；
    显示模块，当检测到所述访问地址被播放端用户触发时，显示所述访问地址对应的页面。
  35. 根据权利要求34所述的装置，其特征在于，所述展示模块，在直播界面的播放区域中，建立独立于所述播放区域的视图层，在所述视图层中展示接收到的访问地址。
  36. 根据权利要求34所述的装置，其特征在于，所述装置还包括：
    访问通知模块，当检测到所述访问地址被播放端用户触发时，确定所述直播过程对应的直播端用户标识，将携带有所述直播端用户标识和推送信息的访问地址的访问通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与推送信息的访问地址进行关联记录。
  37. 一种信息的推送装置，其特征在于，包括：
    接收模块，在直播过程中，接收直播端用户输入的商品标识；
    发送模块，将所述商品标识发送给直播平台服务器，以使所述直播平台服务器根据所述商品标识确定商品的购买地址，并将所述购买地址推送到播放端展示，进而使播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
  38. 根据权利要求37所述的装置，其特征在于，所述商品标识具体包括：商品的标签；
    所述发送模块，将所述商品的标签发送给直播平台服务器，以使所述直播 平台服务器根据所述标签，确定所述标签对应的购买地址。
  39. 根据权利要求37所述的装置，其特征在于，所述商品标识具体包括：商品的购买地址；
    所述接收模块，接收直播端用户输入的商品的购买地址，或，接收直播端用户输入的商品的标签，将所述标签发送给直播平台服务器，接收所述直播平台服务器返回的与所述标签对应的各购买地址并展示，确定所述用户在展示的各购买地址中选择的购买地址，作为所述直播端用户输入的商品标识。
  40. 根据权利要求37所述的装置，其特征在于，所述接收模块，直播端接收直播端用户发出的商品展示指令，根据所述商品展示指令，获取预先存储在本地或存储在直播平台服务器或存储在第三方服务器中的各商品标识，并展示，确定所述直播端用户在展示的各商品标识中选择的商品标识。
  41. 一种信息的推送装置，其特征在于，包括：
    接收模块，在直播过程中，接收直播端发送的商品标识；
    确定模块，根据所述商品标识，确定商品的购买地址；
    推送模块，将所述购买地址推送到播放端展示，以使所述播放端在检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
  42. 根据权利要求41所述的装置，其特征在于，所述商品标识，具体包括：商品的标签；
    所述确定模块，根据接收到的商品的标签，以及预设的各标签与购买地址的对应关系，确定接收到的标签对应的购买地址。
  43. 根据权利要求41所述的装置，其特征在于，所述商品标识，具体包括：商品的购买地址；
    所述装置还包括：
    选择模块，在所述接收模块接收直播端发送的商品标识之前，接收直播端发送的商品的标签，将所述标签对应的各购买地址返回到直播端并展示；
    所述接收模块，接收直播端发送的直播端用户在展示的各购买地址中选择 的购买地址，作为接收到的商品标识。
  44. 根据权利要求41所述的装置，其特征在于，所述装置还包括：
    访问记录模块，当接收到播放端发送的访问通知时，根据所述访问通知中携带的直播端用户标识以及商品的购买地址，为所述直播端用户标识与商品的购买地址进行关联记录，其中，所述访问通知是所述播放端在检测到所述购买地址被播放端用户触发时发送的。
  45. 根据权利要求41所述的装置，其特征在于，所述装置还包括：
    交易记录模块，当接收到播放端发送的付款通知时，根据所述付款通知中携带的直播端用户标识以及商品的购买地址，为所述直播端用户标识与商品的购买地址进行交易关联记录，其中，所述付款通知是所述播放端在检测到播放端用户付款成功后发送的。
  46. 一种信息的推送装置，其特征在于，包括：
    接收模块，在直播过程中，接收直播平台服务器发送的商品的购买地址；
    展示模块，展示接收到的购买地址；
    显示模块，当检测到所述购买地址被播放端用户触发时，显示所述购买地址对应的页面。
  47. 根据权利要求46所述的装置，其特征在于，所述展示模块，在直播界面的播放区域中，建立独立于所述播放区域的视图层，在所述视图层中展示接收到的购买地址。
  48. 根据权利要求46所述的装置，其特征在于，所述装置还包括：
    访问通知模块，当检测到所述购买地址被播放端用户触发时，确定所述直播过程对应的直播端用户标识，将携带有直播端用户标识和商品的购买地址的访问通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与商品的购买地址进行关联记录。
  49. 根据权利要求46所述的装置，其特征在于，所述购买地址对应的页面，具体包括：推荐商品的详情界面或推荐商品的付款页面。
  50. 根据权利要求49所述的装置，其特征在于，所述装置还包括：
    付款通知模块，在所述显示模块显示所述购买地址对应的页面后，确定播放端用户付款成功后，将携带有直播端用户标识和商品的购买地址的付款通知发送给直播平台服务器，以使所述直播平台服务器为所述直播端用户标识与商品的购买地址进行交易关联记录。
PCT/CN2017/102387 2016-09-27 2017-09-20 一种信息的推送方法及装置 WO2018059285A1 (zh)

Priority Applications (13)

Application Number Priority Date Filing Date Title
CA3038230A CA3038230C (en) 2016-09-27 2017-09-20 Information push method and device
KR1020197011926A KR102277606B1 (ko) 2016-09-27 2017-09-20 정보 푸시 방법 및 디바이스
MYPI2019001646A MY194655A (en) 2016-09-27 2017-09-20 Information push method and device
AU2017333190A AU2017333190B2 (en) 2016-09-27 2017-09-20 Information push method and device
BR112019006093A BR112019006093A8 (pt) 2016-09-27 2017-09-20 Método e dispositivo de envio de informação
MX2019003497A MX2019003497A (es) 2016-09-27 2017-09-20 Método y dispositivo de transmisión automática de información.
EP17854735.2A EP3522041A4 (en) 2016-09-27 2017-09-20 METHOD AND DEVICE FOR PUSHING INFORMATION
JP2019516625A JP6999657B2 (ja) 2016-09-27 2017-09-20 情報プッシュ方法及び情報プッシュ装置
RU2019112880A RU2725665C1 (ru) 2016-09-27 2017-09-20 Способ и устройство продвижения информации
US16/363,877 US10986377B2 (en) 2016-09-27 2019-03-25 Method and device for sending access to recommended information in live streaming
PH12019500661A PH12019500661A1 (en) 2016-09-27 2019-03-26 Information push method and device
ZA2019/02475A ZA201902475B (en) 2016-09-27 2019-04-17 Information push method and device
AU2019101586A AU2019101586A4 (en) 2016-09-27 2019-12-13 Information push method and device

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
CN201610857536.4 2016-09-27
CN201610857536.4A CN106991108A (zh) 2016-09-27 2016-09-27 一种信息的推送方法及装置

Related Child Applications (1)

Application Number Title Priority Date Filing Date
US16/363,877 Continuation US10986377B2 (en) 2016-09-27 2019-03-25 Method and device for sending access to recommended information in live streaming

Publications (1)

Publication Number Publication Date
WO2018059285A1 true WO2018059285A1 (zh) 2018-04-05

Family

ID=59413926

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/CN2017/102387 WO2018059285A1 (zh) 2016-09-27 2017-09-20 一种信息的推送方法及装置

Country Status (15)

Country Link
US (1) US10986377B2 (zh)
EP (1) EP3522041A4 (zh)
JP (1) JP6999657B2 (zh)
KR (1) KR102277606B1 (zh)
CN (1) CN106991108A (zh)
AU (2) AU2017333190B2 (zh)
BR (1) BR112019006093A8 (zh)
CA (1) CA3038230C (zh)
MX (1) MX2019003497A (zh)
MY (1) MY194655A (zh)
PH (1) PH12019500661A1 (zh)
RU (1) RU2725665C1 (zh)
TW (1) TW201814618A (zh)
WO (1) WO2018059285A1 (zh)
ZA (1) ZA201902475B (zh)

Families Citing this family (14)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN106991108A (zh) 2016-09-27 2017-07-28 阿里巴巴集团控股有限公司 一种信息的推送方法及装置
CN107454453B (zh) * 2017-08-18 2021-03-16 武汉斗鱼网络科技有限公司 一种直播平台随机动画展示方法和装置
CN108271064B (zh) * 2018-01-08 2021-03-16 武汉斗鱼网络科技有限公司 一种主播查找方法、装置、电子设备及介质
CN108564392A (zh) * 2018-01-18 2018-09-21 百度在线网络技术（北京）有限公司 信息处理方法和装置
CN111105301B (zh) * 2018-10-25 2023-10-17 重庆小雨点小额贷款有限公司 信息处理方法、终端、服务器及存储介质
CN109862376B (zh) * 2019-02-28 2021-06-01 广州方硅信息技术有限公司 直播内容投放系统、方法、装置、列表服务器及存储介质
CN110060135A (zh) * 2019-04-26 2019-07-26 广州虎牙信息科技有限公司 基于直播平台的商品交易处理方法、装置、服务器及介质
CN112016986A (zh) * 2019-05-31 2020-12-01 阿里巴巴集团控股有限公司 商品信息展示方法、装置及电子设备
CN111782929A (zh) * 2019-08-29 2020-10-16 北京京东尚科信息技术有限公司 信息推送方法、装置和系统
CN110636325B (zh) * 2019-10-25 2023-03-24 网易（杭州）网络有限公司 在直播平台上分享推送信息的方法、装置及存储介质
CN110784732B (zh) * 2019-11-07 2022-02-22 网易（杭州）网络有限公司 道具信息获取方法、装置、设备及计算机可读存储介质
CN112291629B (zh) * 2020-03-27 2022-08-23 北京字节跳动网络技术有限公司 交互方法、装置、电子设备和可读介质
CN112068920A (zh) * 2020-09-22 2020-12-11 深圳市欢太科技有限公司 内容展示方法、装置、电子设备和可读存储介质
CN114710554B (zh) * 2022-03-30 2024-04-26 北京奇艺世纪科技有限公司 一种消息处理方法、装置、电子设备及存储介质

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104394126A (zh) * 2014-11-07 2015-03-04 广州酷狗计算机科技有限公司 信息推荐方法、服务器、客户端及系统
CN105828124A (zh) * 2016-03-30 2016-08-03 乐视控股（北京）有限公司 一种直播中信息展示方法及装置
CN105847896A (zh) * 2016-03-30 2016-08-10 乐视控股（北京）有限公司 一种直播中信息展示方法及装置
CN105872839A (zh) * 2016-05-05 2016-08-17 北京京东尚科信息技术有限公司 视频分享实现方法以及系统
CN106991108A (zh) * 2016-09-27 2017-07-28 阿里巴巴集团控股有限公司 一种信息的推送方法及装置

Family Cites Families (98)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE3113168C2 (de) 1981-04-01 1985-09-12 Siemens AG, 1000 Berlin und 8000 München Leitungsstecker für parallele optische Datenübertragung
US5933811A (en) * 1996-08-20 1999-08-03 Paul D. Angles System and method for delivering customized advertisements within interactive communication systems
US5774666A (en) * 1996-10-18 1998-06-30 Silicon Graphics, Inc. System and method for displaying uniform network resource locators embedded in time-based medium
CN1110190C (zh) * 1996-11-01 2003-05-28 国际商业机器公司 视频中热连接的指示方法
US20020080163A1 (en) * 1998-02-23 2002-06-27 Morey Dale D. Information retrieval system
US6351761B1 (en) * 1998-12-18 2002-02-26 At&T Corporation Information stream management push-pull based server for gathering and distributing articles and messages specified by the user
US10051298B2 (en) * 1999-04-23 2018-08-14 Monkeymedia, Inc. Wireless seamless expansion and video advertising player
US8874244B2 (en) * 1999-05-19 2014-10-28 Digimarc Corporation Methods and systems employing digital content
US8108245B1 (en) * 1999-09-17 2012-01-31 Cox Communications, Inc. Method and system for web user profiling and selective content delivery
WO2001046869A2 (en) * 1999-12-10 2001-06-28 United Video Properties, Inc. Systems and methods for coordinating interactive and passive advertisement and merchandising opportunities
US6850901B1 (en) * 1999-12-17 2005-02-01 World Theatre, Inc. System and method permitting customers to order products from multiple participating merchants
US8527345B2 (en) * 2000-01-06 2013-09-03 Anthony Richard Rothschild System and method for adding an advertisement to a personal communication
US7979880B2 (en) * 2000-04-21 2011-07-12 Cox Communications, Inc. Method and system for profiling iTV users and for providing selective content delivery
US6714215B1 (en) * 2000-05-19 2004-03-30 Microsoft Corporation System and method for displaying media interactively on a video display device
US7000242B1 (en) * 2000-07-31 2006-02-14 Jeff Haber Directing internet shopping traffic and tracking revenues generated as a result thereof
AU2001294655A1 (en) * 2000-09-25 2002-04-08 Richard Fuisz System for providing access to product data
US7870592B2 (en) * 2000-12-14 2011-01-11 Intertainer, Inc. Method for interactive video content programming
US8112311B2 (en) * 2001-02-12 2012-02-07 Ochoa Optics Llc Systems and methods for distribution of entertainment and advertising content
US20020120934A1 (en) * 2001-02-28 2002-08-29 Marc Abrahams Interactive television browsing and buying method
EP1527534A1 (en) * 2002-07-01 2005-05-04 Nokia Corporation A system and method for delivering representative media objects of a broadcast media stream to a terminal
US20060129908A1 (en) * 2003-01-28 2006-06-15 Markel Steven O On-content streaming media enhancement
WO2004073309A1 (ja) * 2003-02-14 2004-08-26 Sharp Kabushiki Kaisha ストリーム出力装置及び情報提供装置
JP4478678B2 (ja) * 2003-06-02 2010-06-09 ディズニー エンタープライゼス インコーポレイテッド ビデオプレーヤを用いた商取引の方法及びシステム
US20050086690A1 (en) * 2003-10-16 2005-04-21 International Business Machines Corporation Interactive, non-intrusive television advertising
US9865017B2 (en) * 2003-12-23 2018-01-09 Opentv, Inc. System and method for providing interactive advertisement
CN100349474C (zh) * 2004-07-09 2007-11-14 华为技术有限公司 一种多媒体消息业务中推送通知的处理方法
US20060230123A1 (en) * 2005-04-07 2006-10-12 Simmons Bonnie J Online Shopping and Item Selection System and Method
US7620914B2 (en) * 2005-10-14 2009-11-17 Microsoft Corporation Clickable video hyperlink
US20070150360A1 (en) * 2005-12-02 2007-06-28 Buyseasons, Inc. System and method for purchasing goods being displayed in a video stream
US8384743B2 (en) * 2006-04-06 2013-02-26 At&T Intellectual Property I, L.P. Linking and browsing media on television
US20090281907A1 (en) * 2006-06-29 2009-11-12 Robert Skog Method and arrangement for purchasing streamed media
US9208500B2 (en) * 2006-07-21 2015-12-08 Microsoft Technology Licensing, Llc Fixed position multi-state interactive advertisement
US9516251B2 (en) * 2006-10-18 2016-12-06 Grabit Interactive, Inc. Method and apparatus for displaying and enabling the purchase of products during video playback
US20080163283A1 (en) * 2007-01-03 2008-07-03 Angelito Perez Tan Broadband video with synchronized highlight signals
US9360985B2 (en) * 2007-06-27 2016-06-07 Scenera Technologies, Llc Method and system for automatically linking a cursor to a hotspot in a hypervideo stream
US7725362B2 (en) 2007-07-12 2010-05-25 Qualcomm Incorporated Virtual group shopping mall
US8091103B2 (en) * 2007-07-22 2012-01-03 Overlay.Tv Inc. Server providing content directories of video signals and linkage to content information sources
US8683068B2 (en) * 2007-08-13 2014-03-25 Gregory J. Clary Interactive data stream
US9990655B2 (en) * 2007-08-24 2018-06-05 Iheartmedia Management Services, Inc. Live media stream including personalized notifications
US9141258B2 (en) * 2007-09-18 2015-09-22 Scenera Technologies, Llc Method and system for automatically associating a cursor with a hotspot in a hypervideo stream using a visual indicator
US8775938B2 (en) * 2007-10-19 2014-07-08 Microsoft Corporation Presentation of user interface content via media player
US8082179B2 (en) * 2007-11-01 2011-12-20 Microsoft Corporation Monitoring television content interaction to improve online advertisement selection
US20110191809A1 (en) * 2008-01-30 2011-08-04 Cinsay, Llc Viral Syndicated Interactive Product System and Method Therefor
US8312486B1 (en) * 2008-01-30 2012-11-13 Cinsay, Inc. Interactive product placement system and method therefor
US8725582B2 (en) * 2008-03-04 2014-05-13 Sony Corporation Multimedia system based E-commerce
EP2289005A4 (en) * 2008-04-04 2012-01-25 Kalooga Bv SYSTEM AND METHOD FOR IDENTIFYING GALLERIES OF MULTIMEDIA OBJECTS ON A NETWORK
US20090276807A1 (en) * 2008-05-01 2009-11-05 Alcatel Lucent Facilitating indication of metadata availbility within user accessible content
JP2010098730A (ja) * 2008-09-22 2010-04-30 Toshihiko Okabe リンク情報の提供装置、表示装置、システム、方法、プログラム、記録媒体及びリンク情報の送受信システム
US20100153848A1 (en) * 2008-10-09 2010-06-17 Pinaki Saha Integrated branding, social bookmarking, and aggregation system for media content
US8296185B2 (en) * 2008-11-01 2012-10-23 Bitesize Media, Inc. Non-intrusive media linked and embedded information delivery
CA2756237C (en) * 2009-04-01 2018-02-06 Fourthwall Media, Inc. Systems, methods, and apparatuses for enhancing video advertising with interactive content
US20110262103A1 (en) * 2009-09-14 2011-10-27 Kumar Ramachandran Systems and methods for updating video content with linked tagging information
US8947350B2 (en) * 2009-09-14 2015-02-03 Broadcom Corporation System and method for generating screen pointing information in a television control device
US8627379B2 (en) * 2010-01-07 2014-01-07 Amazon Technologies, Inc. Offering items identified in a media stream
US9538209B1 (en) * 2010-03-26 2017-01-03 Amazon Technologies, Inc. Identifying items in a content stream
US8533192B2 (en) * 2010-09-16 2013-09-10 Alcatel Lucent Content capture device and methods for automatically tagging content
US20120116883A1 (en) * 2010-11-08 2012-05-10 Sony Corporation Methods and systems for use in incorporating targeted advertising into multimedia content streams
US9171318B2 (en) * 2010-11-15 2015-10-27 Verizon Patent And Licensing Inc. Virtual insertion of advertisements
KR101193509B1 (ko) * 2010-12-09 2012-10-23 주식회사 플랜티넷 광고대상자 및 광고정책의 실시간 변동을 반영하여 인터넷 서비스 제공자의 공지사항 또는 광고를 제공하는 방법 및 제공 시스템
JP5914969B2 (ja) 2011-01-13 2016-05-11 セイコーエプソン株式会社 液体噴射ヘッド及び液体噴射装置
US8713365B2 (en) * 2011-01-28 2014-04-29 Microsoft Corporation Re-establishing push notification channels via user identifiers
EP2521374B1 (en) * 2011-05-03 2016-04-27 LG Electronics Inc. Image display apparatus and methods for operating the same
CN102802055B (zh) 2011-05-25 2016-06-01 阿里巴巴集团控股有限公司 一种基于在线视频的数据交互方法及装置
US20120310750A1 (en) * 2011-06-01 2012-12-06 Intercast Networks, Inc. Interface and module for real-time advertising presentation
US8893168B2 (en) * 2012-02-07 2014-11-18 Turner Broadcasting System, Inc. Method and system for synchronization of dial testing and audience response utilizing automatic content recognition
CN103297840A (zh) 2012-03-01 2013-09-11 阿里巴巴集团控股有限公司 一种基于视频移动焦点的附加信息展现方法及系统
US9189795B2 (en) * 2012-04-09 2015-11-17 Google Inc. Selecting content items for display in a content stream
US9832519B2 (en) * 2012-04-18 2017-11-28 Scorpcast, Llc Interactive video distribution system and video player utilizing a client server architecture
US9311669B2 (en) * 2012-04-26 2016-04-12 Ribbon Payments, Inc. System and method for selling a product through an adaptable purchase interface
WO2014049311A1 (en) * 2012-09-29 2014-04-03 Gross Karoline Liquid overlay for video content
CN102970343B (zh) * 2012-10-31 2015-04-08 小米科技有限责任公司 一种显示推送信息的方法和装置
TWM456551U (zh) 2013-03-18 2013-07-01 Zhang yu bin 線上即時影音與訊息交流的商品交易平台
CN105556518A (zh) * 2013-09-11 2016-05-04 辛赛股份有限公司 实况视频内容的动态绑定
CN105579997A (zh) * 2013-09-27 2016-05-11 辛赛股份有限公司 补充内容的n-层复制
US20150120462A1 (en) * 2013-10-29 2015-04-30 Tencent Technology (Shenzhen) Company Limited Method And System For Pushing Merchandise Information
US9343112B2 (en) * 2013-10-31 2016-05-17 Sonic Ip, Inc. Systems and methods for supplementing content from a server
CN104080007B (zh) 2014-07-17 2016-07-13 合一网络技术(北京)有限公司 视频播放中生成商品交易信息的方法及系统
TW201610889A (zh) 2014-09-02 2016-03-16 Hao Li 媒體直覺網路購物系統
KR20160041444A (ko) * 2014-10-07 2016-04-18 주식회사 케이티 이종망 동시전송 환경에서 서버 푸시 서비스 제공을 위한 전송 경로 제어 방법 및 장치
US20190052925A1 (en) * 2014-11-07 2019-02-14 Kube-It Inc. Method and System for Recognizing, Analyzing, and Reporting on Subjects in Videos without Interrupting Video Play
US20160210665A1 (en) * 2015-01-20 2016-07-21 Google Inc. Methods, systems and media for presenting media content that was advertised on a second screen device using a primary device
US11107126B2 (en) * 2015-01-20 2021-08-31 Google Llc Methods, systems and media for presenting media content that was advertised on a second screen device using a primary device
EP3629587A1 (en) * 2015-03-27 2020-04-01 Twitter, Inc. Live video streaming services
US10326822B2 (en) * 2015-12-03 2019-06-18 Google Llc Methods, systems and media for presenting a virtual operating system on a display device
US20170187986A1 (en) * 2015-12-23 2017-06-29 Le Holdings (Beijing) Co., Ltd. Live streaming media method, publish side live, server and terminal
CN105916048A (zh) * 2015-12-25 2016-08-31 乐视致新电子科技（天津）有限公司 一种实现节目视频与物品关联的方法、服务器及客户端
US20170195744A1 (en) * 2015-12-30 2017-07-06 Thomas William Engel Live-stream video advertisement system
CN105635764B (zh) * 2016-01-14 2020-11-06 腾讯科技（深圳）有限公司 视频直播中播放推送信息的方法和装置
CN105704504B (zh) * 2016-01-28 2021-02-12 腾讯科技（深圳）有限公司 视频直播中插入推送信息的方法、装置、设备及存储介质
CN105828123A (zh) * 2016-03-30 2016-08-03 乐视控股（北京）有限公司 一种在直播中进行交互的方法及装置
CN106412667B (zh) 2016-08-31 2019-11-08 广州华多网络科技有限公司 一种发送展示信息的方法和装置
CN106453617B (zh) * 2016-11-11 2019-09-20 北京锐安科技有限公司 一种信息推送方法及信息推送平台
CN106792188B (zh) * 2016-12-06 2020-06-02 腾讯数码（天津）有限公司 一种直播页面的数据处理方法、装置、系统和存储介质
CN108259409B (zh) * 2016-12-28 2020-08-11 腾讯科技（深圳）有限公司 信息处理方法、终端及系统
EP3343483A1 (en) * 2016-12-30 2018-07-04 Spotify AB System and method for providing a video with lyrics overlay for use in a social messaging environment
CN109005204B (zh) * 2017-06-07 2021-08-20 腾讯科技（深圳）有限公司 一种直播处理方法、装置及系统
US10057310B1 (en) * 2017-06-12 2018-08-21 Facebook, Inc. Interactive spectating interface for live videos
US10200759B1 (en) * 2017-07-28 2019-02-05 Rovi Guides, Inc. Systems and methods for identifying and correlating an advertised object from a media asset with a demanded object from a group of interconnected computing devices embedded in a living environment of a user

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN104394126A (zh) * 2014-11-07 2015-03-04 广州酷狗计算机科技有限公司 信息推荐方法、服务器、客户端及系统
CN105828124A (zh) * 2016-03-30 2016-08-03 乐视控股（北京）有限公司 一种直播中信息展示方法及装置
CN105847896A (zh) * 2016-03-30 2016-08-10 乐视控股（北京）有限公司 一种直播中信息展示方法及装置
CN105872839A (zh) * 2016-05-05 2016-08-17 北京京东尚科信息技术有限公司 视频分享实现方法以及系统
CN106991108A (zh) * 2016-09-27 2017-07-28 阿里巴巴集团控股有限公司 一种信息的推送方法及装置

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
See also references of EP3522041A4 *

Also Published As

Publication number Publication date
AU2017333190A1 (en) 2019-05-02
US20190222868A1 (en) 2019-07-18
CA3038230C (en) 2022-07-19
BR112019006093A8 (pt) 2023-02-14
MX2019003497A (es) 2019-11-08
PH12019500661A1 (en) 2020-01-20
JP6999657B2 (ja) 2022-01-18
JP2019530931A (ja) 2019-10-24
AU2019101586A4 (en) 2020-01-23
RU2725665C1 (ru) 2020-07-03
KR102277606B1 (ko) 2021-07-15
MY194655A (en) 2022-12-10
CA3038230A1 (en) 2018-04-05
EP3522041A4 (en) 2020-04-29
ZA201902475B (en) 2021-03-31
CN106991108A (zh) 2017-07-28
EP3522041A1 (en) 2019-08-07
BR112019006093A2 (pt) 2019-06-18
AU2017333190B2 (en) 2020-11-26
KR20190058585A (ko) 2019-05-29
TW201814618A (zh) 2018-04-16
US10986377B2 (en) 2021-04-20

Similar Documents

Publication Publication Date Title
WO2018059285A1 (zh) 一种信息的推送方法及装置
JP6725549B2 (ja) 通信セッションの状態の保存
US11869054B2 (en) Method and system to facilitate transactions
JP6041326B2 (ja) オンラインビデオに関連する情報の決定
US8386317B2 (en) Full page video advertisement
US20110307826A1 (en) User interface with mouse-over function
KR102058302B1 (ko) 추적 데이터를 이용하는 데이터 프레젠테이션 리플로우
US20150234791A1 (en) Method, apparatus, and system for displaying order information
US10521835B2 (en) Content viewing options when advertisements are blocked
US10440435B1 (en) Performing searches while viewing video content
US10769697B2 (en) Non-transitory computer-readable medium, system, and method for local search of network content
US8635119B1 (en) Presenting alternative shopping options
CN110557684B (zh) 信息处理方法、系统、电子设备和计算机可读介质
US10366431B1 (en) Computer-readable medium, system, and method for resuming sessions across devices
US20210042441A1 (en) Protecting user privacy in user interface data collection
US10963925B2 (en) Product placement, purchase and information from within streaming or other content
US8997131B1 (en) Advertisements for recorded content

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 17854735

Country of ref document: EP

Kind code of ref document: A1

ENP Entry into the national phase

Ref document number: 3038230

Country of ref document: CA

ENP Entry into the national phase

Ref document number: 2019516625

Country of ref document: JP

Kind code of ref document: A

NENP Non-entry into the national phase

Ref country code: DE

REG Reference to national code

Ref country code: BR

Ref legal event code: B01A

Ref document number: 112019006093

Country of ref document: BR

ENP Entry into the national phase

Ref document number: 20197011926

Country of ref document: KR

Kind code of ref document: A

ENP Entry into the national phase

Ref document number: 2017333190

Country of ref document: AU

Date of ref document: 20170920

Kind code of ref document: A

ENP Entry into the national phase

Ref document number: 2017854735

Country of ref document: EP

Effective date: 20190429

ENP Entry into the national phase

Ref document number: 112019006093

Country of ref document: BR

Kind code of ref document: A2

Effective date: 20190327