WO2017003219A1 - 방송화면 연동 커머스 장치 및 시스템과 그 방법 - Google Patents

방송화면 연동 커머스 장치 및 시스템과 그 방법 Download PDF

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Publication number
WO2017003219A1
WO2017003219A1 PCT/KR2016/007036 KR2016007036W WO2017003219A1 WO 2017003219 A1 WO2017003219 A1 WO 2017003219A1 KR 2016007036 W KR2016007036 W KR 2016007036W WO 2017003219 A1 WO2017003219 A1 WO 2017003219A1
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WO
WIPO (PCT)
Prior art keywords
information
screen
broadcast
interlocking
advertisement data
Prior art date
Application number
PCT/KR2016/007036
Other languages
English (en)
French (fr)
Inventor
남기원
Original Assignee
남기원
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 남기원 filed Critical 남기원
Publication of WO2017003219A1 publication Critical patent/WO2017003219A1/ko

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Classifications

    • G—PHYSICS
    • G01—MEASURING; TESTING
    • G01S—RADIO DIRECTION-FINDING; RADIO NAVIGATION; DETERMINING DISTANCE OR VELOCITY BY USE OF RADIO WAVES; LOCATING OR PRESENCE-DETECTING BY USE OF THE REFLECTION OR RERADIATION OF RADIO WAVES; ANALOGOUS ARRANGEMENTS USING OTHER WAVES
    • G01S19/00—Satellite radio beacon positioning systems; Determining position, velocity or attitude using signals transmitted by such systems
    • G01S19/01—Satellite radio beacon positioning systems transmitting time-stamped messages, e.g. GPS [Global Positioning System], GLONASS [Global Orbiting Navigation Satellite System] or GALILEO
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/238—Interfacing the downstream path of the transmission network, e.g. adapting the transmission rate of a video stream to network bandwidth; Processing of multiplex streams
    • H04N21/2381—Adapting the multiplex stream to a specific network, e.g. an Internet Protocol [IP] network
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client 
    • H04N21/61—Network physical structure; Signal processing
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof

Definitions

  • the present invention relates to a broadcast screen interlocking commerce device and system, and a method thereof, and more specifically, through a set-top box when driving a user terminal's application by integrating a set-top box of a specific user and a preset user terminal by intervening a server.
  • a server By linking the output screen information to the user's terminal and viewing or ordering and paying for information, it does not disturb other family members by ordering or payment when watching TV, and different families can buy different products through the same broadcast screen.
  • It relates to broadcast screen interlocked commerce devices and systems that can be ordered and paid for and can download interlocked information regardless of set-top box memory capacity.
  • T-commerce is a TV and commerce
  • the screen information output through the set-top box when the application of the user terminal is driven can be linked to the user terminal for reading, ordering, and payment.
  • the purpose is to provide a broadcast screen interlocking commerce device and system and a method thereof.
  • the broadcast screen data (4) output to the digital TV (2) is included in the hidden state or is exposed to the broadcast screen data (4). Advertising data linked to information
  • Download information storage unit 16 for receiving and downloading from the processing server 40;
  • the advertising data processing server 40 to control the output of the digital TV (3 ⁇ 4)
  • Set-top box information setting unit 18 for setting set-top box information (including IPTV broadcaster information) to transmit identification information of the set-top box 18 is included; the advertisement data processing server 40 Sends the top-level box identification information and broadcast screen linkage commerce device identification information and screen linkage information request signal
  • a broadcast screen interlocking commerce device characterized by having a screen information interlocking application 12 for downloading and outputting interlocking information.
  • the screen linkage information is a category related to an object exposed on the screen.
  • a broadcast screen interworking commerce device characterized in that the information or service information, T-commerce information associated with the advertisement, transfer information on the survey information or sponsorship amount, or recipe related information.
  • the screen information interworking application (12) is connected to the user's payment means information;
  • a broadcast screen interlocking commerce device characterized by further comprising a user information storage section 14 for storing authentication information or user information.
  • the screen information interworking application 12 is an order processing unit 20 for processing an order for a product or service; and the settlement means through the payment means for the order processed in the order processing unit 20
  • a broadcast screen interlocking commerce device further comprising a payment processing unit 22.
  • the screen information interlocking application 12 further includes a position information extracting unit 24 which automatically extracts the position information by interlocking with GPS modules in order to capture the position of the user when ordering or paying for goods or services.
  • a position information extracting unit 24 which automatically extracts the position information by interlocking with GPS modules in order to capture the position of the user when ordering or paying for goods or services.
  • a broadcast screen interworking commerce device characterized by being included.
  • the screen information interworking application 12 sets the IPTV service provider information in advance, and when the user manually operates the channel information, the channel information is transmitted to the advertisement data processing server 40 together with the IPTV service provider information.
  • a broadcast screen interlocking commerce device is provided, characterized by being configured to request screen interlocking information.
  • the screen information interlocking application 12 is further characterized by a screen interlocking information update button capable of generating a signal requesting screen interlocking information corresponding to a channel change of the digital TV 2.
  • a broadcast screen interworking commerce device is provided.
  • the present invention is contained in the broadcast screen data (4) output to the digital TV (2)
  • a set top box 44 for outputting information associated with an object or service or linked to additional information exposed on the broadcast screen data 4; and transmitting and outputting broadcast screen data 4 to the set top box 44;
  • a broadcast data providing server 42 providing broadcast channel information output to a specific set-top box 44 by a request of the advertisement data processing server 40; broadcast screen data output to the digital TV 2;
  • the screen information interworking application (12) mounted therein is driven, and the advertisement data
  • a broadcast screen interlocking commerce device 10 for generating a product or service search, an order or a payment signal through the screen interlocking information transmitted from the processing server 40; a screen interlocking information request signal from the broadcast screen interlocking commerce device 10; Receives the information of the current output screen by receiving the set-top box 44 information of the user to the broadcast data providing server 42, and extracts the output screen information and matched screen interlocking information to link the broadcast screen
  • a broadcast screen interlocking commerce system is provided, characterized by comprising an advertisement data processing server 40 which transmits to the commerce device 10 and interworks with the commerce device 10 to perform an order or a settlement process.
  • the advertisement data processing server 40 transmits the text additional information to the set-top box 44 so that the text additional information output area 6 can be outputted below the broadcasting screen data 4 of the digital TV 2.
  • Broadcast screen linking with the feature provided by Commerce system is provided.
  • the broadcast data providing server 42 stores information on goods or services included in each broadcast screen data 4, and the advertisement data.
  • a broadcast screen interworking commerce system is provided, characterized in that it is configured to transmit together upon request of channel information of the processing server 40.
  • the advertisement data processing server 40 provides a broadcast screen interworking commerce system characterized by classifying goods or services that may be included in the broadcast screen into categories and classifying and storing affiliate store information for each category. do.
  • the advertisement data processing server 40 has text advertisement data previously transmitted by the advertiser terminal 30 in advance, and product or service advertisement data and event information data of the corresponding advertiser linked to the text advertisement data.
  • a broadcast picture interlocking commerce system characterized by stored data.
  • the advertisement data processing server 40 is the broadcast data
  • the preset advertisement data is transmitted to the broadcast screen interlocking commerce device 10.
  • a broadcast screen interworking commerce system is provided.
  • the advertisement data processing server 40 is provided with a broadcast screen interlocking commerce system, characterized in that at least one screen information interworking application 12 is set to match the single set-top box 44. do.
  • Receives the identification information and the screen linkage information request information and automatically requests the current channel information of the set-top box 44 to the broadcast data providing server 42, or inputs the IPTV broadcast from the screen information linkage application 12.
  • a broadcast picture interworking commerce system characterized by identifying a channel through carrier information and channel information.
  • the advertisement data processing server 40 is linked to the screen information
  • a broadcast screen interlocking commerce system is provided, characterized in that the screen interlocking information is classified and stored by time so as to receive a previous screen interlocking information request signal of a specific channel from the application 12 and extract and provide the previous screen interlocking information.
  • the advertisement data processing server 40 may provide advertisement data 82 and text provided in advance by the advertiser so that the advertisement data may be transmitted to the screen information interworking application 12 at a time when the advertisement data processing server 40 is not linked to a broadcast.
  • a broadcast screen linkage commerce system characterized by automatically combining and storing broadcast screen data (4) outputted with an advertisement (6a).
  • the advertisement data processing server 40 for a specific product or service
  • a specific authentication number is generated and transmitted to the screen information interlocking application 12, and when the corresponding authentication number input signal is received through the remote control 84,
  • a broadcast picture interworking commerce system is provided that is configured to perform final payment processing.
  • the advertisement data processing server 40 is performed every predetermined time.
  • a broadcast screen interlocking commerce system is provided, characterized in that it is configured to generate a signal for confirming whether to receive corresponding screen linkage information.
  • the advertisement data processing server 40 is configured to set the digital data every predetermined time.
  • a broadcast screen linkage commerce system is provided.
  • the text interlocking commerce system is characterized in that the text additional information is any one of advertisement data, campaign information, disguise information, event information, and public information of a public country institution.
  • the text additional information is provided by a broadcast screen interlocking commerce system, wherein the text additional information is product related information exposed to the broadcast screen data (4) or related information that can be associated with the broadcast screen data (4). do.
  • the advertisement data processing server 40 has a set-top box identification information storage unit 52 storing therein identification information of the set-top box set to be linked to the screen information interlocking application 12 therein;
  • An application identification information storage unit 54 for matching and storing identification information of the screen information interworking application 12 and the number of the broadcast screen interlocking commerce device 2; exposing the information to be included in the broadcast screen data provided by the advertiser.
  • An advertisement information storage unit 56 for storing advertisement information for the advertisement; an interlocking information extracting unit 60 extracting interlocking information linked with the advertisement information; and receiving set-top box information from the screen information interlocking application 12;
  • a control unit for receiving output channel information of the corresponding set-top box from the broadcast data providing server 42, extracting linkage information associated with the broadcast screen data, and providing the link information to the screen information linking application 12;
  • a broadcast picture interworking commerce system is provided, which is characterized in that it comprises a.
  • the advertisement data processing server 40 has therein an advertisement cost calculation unit 62 for calculating an advertisement output cost on the broadcast screen of the digital TV 2; the screen information interworking application 12 To handle order signals sent.
  • An order processor 68 interlocking the screen information with respect to the order signal;
  • a broadcast screen interlocking commerce system is provided which further comprises a payment processing unit 70 for receiving payment means information and payment authentication information from the application 12 to perform payment processing.
  • the advertisement data processing server 40 determines whether or not there is interworking information in the screen data currently output from the broadcast data providing server 42 to the digital TV 2 therein.
  • a broadcast screen interlocking commerce system further comprising a determination unit 58.
  • the advertisement data processing server 40 has advertisement data pre-provided by the advertiser so that the advertisement data can be transmitted to the screen information interworking application 12 at a time when the advertisement data processing server 40 is not linked to the broadcast.
  • an advertisement auto-editing unit 64 for automatically combining the broadcast screen data 4 outputted with the text advertisement 6a; and an edited advertisement storage unit for storing the advertisement data edited by the advertisement auto-editing unit 64 (
  • a broadcast picture interworking commerce system is provided, which is characterized by further comprising.
  • the text additional information output area (6) is displayed with reward display information (8) indicating that the sub-government is information that can be rewarded for a user's reading of advertisements or broadcast screen data including additional advertising. Indicating that
  • a broadcast picture interworking commerce system is provided, characterized by further including display information.
  • the interlocking information extracting unit 60 receives the user's position information from the screen information interlocking application 12 and extracts the interlocking information in a close range order. Is provided.
  • the present invention comprises the steps of: a) broadcasting data providing server 42 to transmit and output the broadcast screen data (4) to the set-top box 44; b) the advertisement data
  • the processing server 40 interlocks the screen information of the broadcast screen interlocking commerce device 10
  • a broadcast screen interworking commerce method is provided, which is characterized by including a process of transmitting to an application (12).
  • the advertisement data processing server 40 receives advertisement data from a plurality of advertisers, receives notification information from a national public institution, or receives sponsored information or broadcasts. Receiving broadcast linkage information consisting of related event information; the advertisement data processing server 40 includes a plurality of pieces of information or exposed information included in each broadcast screen data 4;
  • Interlocking broadcasting screens which further includes the process of classifying advertisement data.
  • a commerce method is provided.
  • the number of the broadcast screen interlocking commerce device 10 the identification information of the set-top box 44, and the IPTV broadcasting company information are connected to the screen information interlinking application (1.2).
  • a broadcast screen interlocking commerce method which further includes a process of storing the data for automatic transmission.
  • the screen information interworking application 12 further comprises a step of pre-storing user's personal information and user's payment means information. A method is provided.
  • the advertisement data processing server 40 is
  • the additional information 6a in text is transmitted to the sub-section of the broadcast screen data 4.
  • a broadcast screen interworking commerce method is provided, which further includes an output process.
  • the advertisement data processing server 40 interlocks a broadcast screen in addition to a driving signal and a broadcast interworking information request signal from the screen information interlocking application 12 of the broadcast screen interlocking commerce device 10. Number of the commerce device 10,
  • a broadcast screen interworking commerce method is provided which is characterized in that it is a process of further receiving identification information of the set-top box 44.
  • the broadcast data is between the steps c) and d).
  • the provision server 42 provides the advertisement data processing server 40 with the current output channel information of the set-top box 44, the item category information or service category information included in the corresponding output channel screen, the exposed additional information,
  • a broadcast screen interworking commerce method is provided, which further includes a process of transmitting PPL information.
  • the advertisement data processing server 40 does not request the current output channel information of the specific set-top box 44 to the broadcast data providing server 42, and interlocks the screen information.
  • a broadcast screen interworking commerce method is provided, characterized by further including a process of receiving channel information and IPTV broadcast carrier information input by a user from the application 12.
  • step d) the advertiser broadcasts the screen only to a specific user.
  • the advertisement data processing server 40 querying the screen information interlocking application 12 to determine whether a specific user is a user;
  • the screen information interworking application (12) is compared with the stored personal information, the broadcast screen interworking commerce, characterized in that further comprising the step of performing an answer to whether the advertisement data processing server 40 corresponds to the personal information that is queried A method is provided.
  • the screen interlocking information corresponds to category information or service information or service category information related to an object exposed on a screen, T-commerce information related to an exposure advertisement, survey information or a sponsored amount.
  • the broadcast screen interworking commerce method characterized by transfer information or recipe related information Is provided.
  • the step b) the screen information interlocking application (12) interlocking with the GPS module to extract the current position; the screen information interlocking;
  • the application 12 further includes the step of transmitting the current location information to the advertisement data processing server 40; In the e) process, the advertisement data
  • a broadcast screen interworking commerce method is provided, which further includes a process of transmitting to the application 12.
  • the advertisement data processing server 40 is linked to the screen from the screen information interworking application 12 to a specific product or service provided by the advertisement data processing server 40. Receiving the order selection signal for the advertisement data processing server 40;
  • a broadcast screen interworking commerce method is provided, which further includes a step of receiving payment information from the application 12 to perform payment processing.
  • the advertisement data processing server 40 automatically combines the broadcast screen data with the advertisement data related to the text additional information output to the sub-section of the broadcast screen data.
  • a broadcast screen interworking commerce method is provided, which further includes storing and providing the screen information interworking application to the screen information interworking application 12 at the request of a user.
  • the advertisement data processing server 40 is the broadcast
  • the advertisement data processing server 40 sends the preset advertisement data to the broadcast screen interlocking commerce device.
  • the broadcast screen interworking commerce method characterized in that the (K)) is provided.
  • the step d), the advertising data processing server 40 is a single
  • the advertisement data processing server 40 for each request signal received from each screen information interworking application 12, respectively.
  • a broadcast picture interworking commerce method is provided that features processing independently.
  • the advertisement data processing server 40 receives a screen linking information request signal of a specific channel from the screen information linking application 12, the previous point of time of the channel is selected.
  • Broadcast interlocking commerce characterized by extracting and providing interlocking information . A method is provided.
  • the advertisement data processing server 40 is Receiving an update request signal of the screen interlocking information corresponding to the channel change of the digital TV 2 from the screen information interlocking application 12; the advertisement data processing server 40 is currently broadcasted to the broadcast data providing server 42.
  • a broadcast screen interworking commerce method is provided, which further includes a process of requesting broadcast screen data.
  • the advertisement data processing server 40 provides the broadcast data whether there is a channel change of the digital TV 2 outputted through the set top box 44 at every preset time.
  • the advertisement data processing server 40 determines how many times the channel of the digital TV 2 is set at each preset time.
  • the advertisement data processing server 40 receives the payment request information for a specific product or service from the screen information interworking application 12; and the advertisement data processing server 40 is the screen Information linkage
  • the advertisement data processing server 40 When the corresponding authentication number input through the remote controller 84 is received through the set-top box 44 and the broadcasting data providing server 42, the advertisement data processing server 40 performs a final payment process. Characterized by the broadcast screen interworking commerce method is provided.
  • the broadcast screen interworking commerce device and system and the method thereof according to the present invention can view, order and pay the screen linked product information or service information on a personal mobile device other than the TV, so that other family members cannot watch TV. Also, only one person who owns the remote control can access the product information, order, and make payments, and all other products linked to the same screen through different personal mobile devices. It is very convenient and economical because it can be ordered. In addition, since the location information of the corresponding broadcast screen interlocking commerce device 10 can be easily transmitted to the advertisement data processing server 40 through the GPS module, the processing of local advertisement is easier and easier. It can be economically advantageous.
  • each family member can use their smartphone to display their own payment information.
  • FIG. 1 is a block diagram illustrating a configuration of a broadcast screen interlocking commerce device according to a first embodiment of the present invention.
  • FIG. 2 is a schematic diagram showing the configuration of a broadcast screen interlocking commerce system according to a first embodiment of the present invention
  • FIG. 3 is a diagram illustrating an information interworking state processed by channel information manual input through a broadcast screen interlocking commerce system according to the first embodiment of the present invention
  • FIG. 4 is a block diagram showing the configuration of an advertisement data processing server included in a broadcast screen interworking commerce system according to a first embodiment of the present invention
  • FIG. 5 is a view illustrating a broadcast screen interworking commerce system according to a first embodiment of the present invention.
  • FIG. 6 shows another example of a broadcast screen interlocking commerce system according to the first embodiment of the present invention.
  • FIG. 7 is a diagram showing a linked information operation state through a broadcast screen linked commerce system according to the first embodiment of the present invention.
  • FIG. 8 is a diagram showing an automatic advertisement editing state through a broadcast screen interlocking commerce system according to a second embodiment of the present invention.
  • FIG. 9 is a diagram illustrating a broadcast screen interworking commerce system according to a third embodiment of the present invention.
  • FIG. 1 is a block diagram illustrating a configuration of a broadcast screen interlocking commerce device according to a first embodiment of the present invention.
  • Fig. 2 is a block diagram showing the configuration of a broadcast screen interlocking commerce system according to the first embodiment of the present invention.
  • the system interlocks the set-top box of a specific user with a preset user terminal by interlocking the server, and interlocks the screen information output through the set-top box when the user runs the application of the user terminal, and outputs it to the user terminal. It is possible to order and pay different products through the same broadcast screen, so that different families can order and pay different products and download interlocking information regardless of the capacity of the set-top box. Devices and systems.
  • the broadcast screen interlocking commerce system uses the broadcast screen interlocking commerce device 10 while information related to a product or service associated with the broadcast screen, for example, the contents of the broadcast scene or a category related to the exposed product or service is stored for each broadcast scene.
  • information related to a product or service associated with the broadcast screen for example, the contents of the broadcast scene or a category related to the exposed product or service is stored for each broadcast scene.
  • the information matched to the broadcast scene stored in advance is extracted and provided to the user's broadcast screen interworking commerce device 10. make it possible to provide advertising
  • a set top box 44 for outputting information associated with an object or service included in the broadcast screen data 4 output to the digital TV 2 or linked to additional information exposed on the broadcast screen data 4;
  • a broadcast data providing server which transmits and outputs broadcast screen data 4 to the set-top box 44 and provides broadcast channel information output to a specific set-top box 44 by a request of the advertisement data processing server 40 ( 42).
  • the broadcast screen interlocking commerce system according to the first embodiment of the present invention is included in the broadcast screen data 4 output to the digital TV 2 or broadcasted.
  • the screen information interlocking application (12) mounted therein is driven to operate the advertisement data.
  • a broadcast screen interlocking commerce device 10 for generating a product or service search, an order or a payment signal through the screen interlocking information transmitted from the processing server 40; a screen interlocking information request signal from the broadcast screen interlocking commerce device 10; Receives the information on the set top box 44 of the user to the broadcast data providing server 42 to receive the current output screen information, extracts the output screen information and matched screen interlocking information to the broadcast screen interlocking And an advertisement data processing server 40 which transmits to the commerce device 10 and interworks with the broadcast screen interlocking commerce device 10 to perform an order or a payment process.
  • the broadcast screen interworking commerce device 10 is preferably a portable PC, a smart phone, a notebook, and the like, and may include any device capable of communicating and outputting data, ordering and payment.
  • broadcast screen interlocking commerce system is digital
  • the broadcast screen data 4 output to the TV 2 may be linked to at least one of the broadcast screen interlocking commerce devices 10.
  • the present invention does not require shopping while displaying product information, order information, and payment information on the screen of the digital TV 2.
  • broadcast screen interlocking commerce device 10 included in the broadcast screen interlocking commerce system according to the first embodiment of the present invention is hidden in the broadcast screen data 4 output to the digital TV 2.
  • a download information storage unit 16 configured to download information received from the advertisement data processing server 40 or linked to additional information exposed to the broadcast screen data 4; and to the advertisement data processing server 40.
  • a set-top box information setting unit 18 for setting set-top box information (including IPTV broadcaster information) to transmit identification information of the set-top box 18 for controlling the output of the digital TV 2; Screen information interworking application to automatically transmit the identification information of the set-top box identification information and the broadcast screen interlocking commerce device and the screen interlocking information request signal to the advertisement data processing server 40, and to download and output the screen interlocking information. 12) is equipped with .
  • the screen interlocking information is category information or service information related to an object exposed on the screen, T-commerce information related to an advertisement, transfer information, or recipe related information about a survey information or a support amount.
  • the screen linkage information related to the product is processed. Can be provided by requesting to server 40.
  • the advertisement data processing server 40 may provide a legal service. Extract law firm or attorney's office information and provide it to users.
  • the advertisement data processing server 40 is included in the corresponding screen. Extract all the screen interlocking information to be provided to the screen information interlocking application (12), and let the user select a product or service;
  • the screen information interlocking application 12 further includes a user information storage unit 14 for storing user's payment means information and authentication information or user's personal information, wherein the authentication information is a certified certificate.
  • the authentication information, payment means information is information related to payment means such as credit cards and reserves, the user's personal information is privacy because the user's personal information is stored in the advertisement data processing server 40 while the advertiser performs a target advertisement
  • the user's personal information is stored inside the broadcast screen interlocking commerce device 10 to prevent infringement or security problems. have.
  • the advertising data processing server 40 determines whether the user is a target advertisement target.
  • the screen information interworking application 12 includes an order processing unit 20 for processing an order for a product or a service therein; and a resolution means for resolving an order processed by the order processing unit 20.
  • the payment processing part 22 which processes is further comprised.
  • the screen information interlocking application 12 further includes a location information extracting unit 24 for automatically extracting location information in association with GPS modules in order to capture the location of the user when ordering or paying for goods or services.
  • the screen information interworking application 12 may ultimately transmit the information extracted by the location information extraction unit 24 to the advertisement data processing server 40 to receive the pre-stored local advertisement information related to the corresponding product.
  • the set-top box 44 should be classified in units, and physically bundled through a separate local relay device, and a separate program is installed in the set-top box 44. Only if it is possible to do this, the present invention can set up multiple broadcast screen interlocking commerce devices 10 to be connected to a single set-top box 44 so that families can receive different product information at the same time. Since the location information of the corresponding broadcast screen interlocking commerce device 10 can be easily transmitted to the advertisement data processing server 40, local advertisement processing can be more easily and economically advantageous. There is no need to install the program, and there is no need to classify and connect the set-top box 44 to a separate local repeater.
  • the screen information interlocking application 12 is a channel of the digital TV (2)
  • a screen update information update button (not shown) is further provided which can generate a signal requesting the screen linkage information to be changed.
  • the screen information interlocking application 12 belonging to the present invention is the digital
  • the broadcast screen interlocking commerce system according to the first embodiment of the present invention is
  • the advertisement data processing server 40 can provide the text additional information to the set-top box 44 so that the text additional information output area 6 can be output below the broadcast screen data 4 of the digital TV 2.
  • the text additional information output area 6 is output to the text additional information output area 6 outputted below the broadcast screen data 4, and the text additional information output area 6 and the text are output.
  • the additional information 6a may cause the advertisement data processing server 40 to be output independently of the broadcast screen data 4 in an area independent of the broadcast data providing server 42.
  • the text additional information 6a is received from the advertisement data processing server 40.
  • the broadcast data providing server 42 is broadcasted to the set-top box 44 by receiving
  • the text additional information 6a can also be transmitted and output.
  • the text additional information (6a) may be any one of advertising data, campaign information, disguise information, event information, public information of public country institutions, preferably output in the text additional information output area (6). If there is no text additional information 6a to be made, the deferred information is outputted.
  • the text additional information output area (6) is displayed on the sub-government with the reward display information (8) indicating that the user is rewarded for viewing the advertisement, or the broadcast screen including the additional advertisement. To indicate that it is data
  • Display information (not shown) is further included.
  • the present invention is directed to the broadcast screen data (4) so that the user can recognize that the broadcast linking information exists on the broadcast screen without displaying the text additional information output area (6). You can print out some labeling information (not shown) to the government.
  • the user can watch the broadcast screen and recognize whether there is a large number of broadcast linkage information in the broadcast screen data (4) through the display information, and link the screen information to view the broadcast linkage information.
  • the application 12 can be driven.
  • the screen information interworking application 12 is driven to provide a reward or provide more rewards only when downloading the broadcast interlocking information from the advertisement data processing server 40. .
  • the present invention may output the reward display information 8 indicating that the viewing benefits are provided while outputting the text additional information 6a in the text additional information output area 6, and according to the user's selection.
  • the advertisement data processing server 40 is controlled so as not to output or output the text additional information 6a for each set-top box 44.
  • the broadcast data providing server 42 included in the broadcast screen interworking commerce system according to the first embodiment of the present invention stores information on an object or a service included in each broadcast screen data (4).
  • the channel information of the advertisement data processing server 40 is transmitted together.
  • the advertisement data processing server 40 is an article that can be included in the broadcast screen. Categorize services into categories, and categorize merchant information by category. Therefore, if the bag is output on the broadcast screen in association with the broadcast screen, the advertisement data processing server 40 broadcasts the linked information to the screen information interlocking application 12 so as to search the affiliate store information related to the bag. To provide.
  • the advertisement data processing server 40 has text advertisement data previously transmitted by the advertiser terminal 30 in advance, and product or service advertisement data and event information data of the corresponding advertiser linked to the text advertisement data. Stored.
  • the screen information interlocking application 12 belonging to the present invention is the screen data linking information linked to the channel of the digital TV (2) the advertisement data
  • the advertisement data processing server 40 may be provided from the processing server 40, and thus, when the channel of the digital TV 2 is changed, the screen linkage information for changing the channel should be provided.
  • the broadcast data providing server 42 checks whether there is a channel change of the digital TV 2 output through 44, and if the channel is changed, the screen information interworking application 12 responds to the channel change. It can also be configured to generate a signal to confirm that screen interlocking information will be sent.
  • the user may continuously view the interlocking information of the existing channel, and may be provided with the interlocking information of the newly changed channel, which may be selected through the screen information interlocking application 12.
  • the advertisement data processing server 40 checks the number of channels of the digital TV 2 with the broadcast data providing server 42 at predetermined time intervals, and the screen linkage information linked to the current channel. To automatically extract the screen information
  • the screen information interworking application 12 can be operated in conjunction with the constant channel.
  • the advertisement data processing server 40 receives the identification information and the application identification information of the set-top box 44 from the screen information interlocking application 12 and the screen interlocking information request information, and automatically provides the broadcast data providing server ( 42), by requesting the current channel information of the set-top box 44 can provide the user with screen interlocking information.
  • the advertisement data processing server 40 is linked with the screen information.
  • the channel can also be identified through the IPTV broadcast carrier information and channel information input from the application 12.
  • the user can manually enter the IPTV broadcast carrier information (e.g., Olleh TV) to the advertisement data processing server 40 side.
  • channel information e.g., 102 to display broadcast linkage information.
  • the advertisement data processing server 40 receives advertisement data from a plurality of advertisers. Receive information, receive public information from public authorities, or provide sponsorship information. Register by receiving or receiving broadcast linkage information consisting of broadcast-related event information.
  • the advertisement data processing server 40 classifies and stores a plurality of advertisement data with respect to the information or the exposed information included in each broadcast screen data (4).
  • the number of the device 10, the identification information of the set-top box 44, and the IPTV broadcasting service provider information are connected and stored for automatic transmission.
  • the screen information interlocking application 12 automatically transmits the number of the broadcast screen interlocking commerce device 10 to the advertisement data processing server 40, that is, the smartphone number and the set-top box 44 at its operation.
  • Information such as consciousness information and IPTV broadcasting company information (eg Olleh TV) is automatically transmitted.
  • the screen information interworking application 12 stores user's personal information and user's payment means information in advance so that a sentence-type target advertisement or a product payment can be made through the present invention.
  • the broadcast data providing server 42 transmits and outputs the broadcast screen data 4 to the set top box 44, and the advertisement data processing server 40 broadcasts through the digital TV 2.
  • the additional information 6a in text is transmitted to the sub-section of the broadcast screen data 4 on which the screen is output and output.
  • the screen information interlocking application 12 When the screen information interlocking application 12 is driven, the screen information interlocking application 12 is automatically transmitted to the advertisement data processing server 40, that is, the number of the broadcast screen interlocking commerce device 10, namely, smart. Information such as phone number and identification information of the set-top box 44 and IPTV broadcasting carrier information (eg Olleh TV) is automatically transmitted.
  • the advertisement data processing server 40 that is, the number of the broadcast screen interlocking commerce device 10, namely, smart.
  • Information such as phone number and identification information of the set-top box 44 and IPTV broadcasting carrier information (eg Olleh TV) is automatically transmitted.
  • the advertisement data processing server 40 requests the broadcast data providing server 42 for the current output channel information of the specific set-top box 44 linked with the screen information interlocking application 12.
  • the already broadcast data providing server 42 is specific
  • the advertisement data processing server 40 can request the channel information of the set-top box 44 to the broadcast data providing server 42 and receive it. have.
  • the broadcast data providing server 42 is the advertisement data processing server 40, the current output channel information of the set-top box 44, and the item category information or service category information included in the output channel screen.
  • the exposed additional information or PPL information may be provided in the form of metadata.
  • the advertisement data processing server 40 extracts broadcast linkage information linked to a broadcast screen of a corresponding channel, and links the screen linkage information to the screen information linkage. Send it to the application (12) for output.
  • the screen information interlocking application 12 may request broadcast interlocking information.
  • the screen information interworking application 12 interlocks with the GPS modules to extract the current location and sends the current location information to the advertisement data processing server 40.
  • the advertisement data processing server 40 extracts broadcast screen linkage information that is close to a user's position among broadcast screen linkage information, Broadcast screen interlocking information arranged in a short range can be transmitted to the screen information interlocking application 12.
  • the advertiser restricts the transmission of broadcast screen linkage information to specific users.
  • the advertisement data processing server 40 queries the screen information interworking application 12 as a user of a specific personality (eg, a student or the like).
  • the advertisement data processing server 40 is linked to the screen from the screen information interworking application 12 to order for a particular product or service provided by the advertisement data processing server 40. It is possible to receive a selection signal and to receive payment information from the screen information interworking application 12 to perform payment processing.
  • the present invention is based on the user's search and the corresponding broadcast linkage information.
  • the advertisement data processing server 40 displays the advertisement screen data and the advertisement data related to the text additional information outputted to the sub-section of the broadcasting screen data so that the advertiser who has advertised can provide the advertisement data combined with the broadcasting data. Automatically combine and save, and later link the screen information by user's request
  • the present invention is a broadcast screen of the digital TV (2), for example, when the channel is changed, the information exposed to the broadcast information interlocking application (12) is also automatically changed, or notified that the user You can choose to view the changed information.
  • the advertisement data processing server 40 links the screen information.
  • the application 12 receives the update request signal of the screen linkage information corresponding to the channel change of the digital TV 2, and the advertisement data processing server 40 broadcasts the broadcast data. There is a method of requesting the current broadcast screen data to the providing server 42, which is a case where a user manually inputs channel information.
  • the advertisement data processing server 40 may be configured every predetermined time.
  • a request is made to the broadcast data providing server 42 to check whether there is a channel change of the digital TV 2 output through the set-top box 44, and if the channel is changed, the screen information interworking application 12 changes the channel.
  • the digital advertisement data processing server 40 has a predetermined time at each preset time.
  • the number of channels of the TV 2 is checked by the broadcast data providing server 42, and automatically extracts the screen linkage information linked to the current channel and transmits it to the screen information linkage application 12. This is a way for the advertisement data processing server 40 to provide the user with information that matches the channel that has been unilaterally changed.
  • FIG. 3 is a diagram illustrating an information interworking state processed by channel information manual input through a broadcast screen interlocking commerce system according to the first embodiment of the present invention.
  • the broadcast screen interlocking commerce system drives the screen information interlocking application 12, even if there is no additional key input, the digital TV (2) is automatically watched by the user.
  • the screen interlocking information linked with the screen of) may be transmitted to the screen information interlocking application 12, but the channel information may be directly input by the user.
  • the advertisement data processing server 40 does not request the current output channel information of the specific set-top box 44 to the broadcast data providing server 42, and the user receives the information from the screen information interlocking application 12. Receives the entered channel information.
  • the advertisement data processing server 40 interlocks the screen information.
  • the channel information input by the user and the IPTV broadcasting service provider information are received from the application 12.
  • FIG. 4 is a block diagram showing the configuration of an advertisement data processing server included in the broadcast screen interlocking commerce system according to the first embodiment of the present invention.
  • the advertisement data processing server 40 included in the broadcast screen interlocking commerce system according to the first embodiment of the present invention is linked to the screen information therein.
  • a set-top box identification information storage unit 52 for storing identification information of the set-top box set to be linked with the application 12; identification information of the screen information interlocking application 12 and a number of the broadcast screen interlocking commerce device 2; the application identification information storage unit 54 and for storing the matched; ad information storage section 56 for storing advertising information to an advertiser provides to expose be included in the broadcasting image data; to be linked with the advertisement information
  • An interlocking information extracting unit 60 for extracting interlocking information; Receive the set-top box information from the information interlocking application 12, receives the output channel information of the set-top box from the broadcast data providing server 42, extracts the interlocking information associated with the corresponding broadcast screen data, interlocking the screen information And a controller 72 providing the application 12.
  • An advertisement cost calculation unit 62 for calculating an advertisement output cost on a broadcast screen; processing an order signal transmitted to the screen information interworking application 1.2;
  • An order processor 68 interlocking the screen information with respect to the order signal
  • the advertisement data processing server 40 has the broadcast data therein.
  • the broadcast data linkage information determination unit 58 further determines whether link information exists in the screen data currently output from the providing server 42 to the digital TV 2, and interlocks the screen information at a time when the link data is not linked to the broadcast.
  • the advertisement which automatically combines the advertisement data 82 provided in advance by the advertiser so that the advertisement data can be transmitted to the application 12, and the broadcast screen data 4 on which the text advertisement 6a is output.
  • an automatic editing unit 64 And an automatic editing unit 64; and an editing advertisement storage unit 66 for storing the advertisement data edited by the advertisement automatic editing unit 64.
  • the interlocking information extracting unit 60 receives the user's position information from the screen information interlocking application 12 and extracts the interlocking information in a close range order.
  • FIG. 5 is a view illustrating a system for linking commerce with a broadcast screen according to a first embodiment of the present invention.
  • the broadcast screen interlocking commerce system outputs information linked with the broadcast screen of the digital TV 2 through the broadcast screen interlocking commerce device 10 which is a personal portable device. It is set up as a single set-top box 44.
  • the number of screen information interlocking applications 12 can be used to receive broadcast interlocking advertisements and to perform orders and payments.
  • the advertisement data processing server 40 sets and processes at least one screen information interworking application 12 to be matched to a single set-top box 44.
  • the broadcast screen data 4 output to the digital TV 2 may be linked to at least one of the broadcast screen interlocking commerce devices 10.
  • the present invention does not require shopping while displaying product information, order information and payment information on the screen of the digital TV 2.
  • set-top box 44 information is set, other product information can be viewed, ordered and settled through different screen information linkage application 12 while watching the same TV screen.
  • the broadcast screen interlocking commerce device 10 is broadcasted to the digital TV (2)
  • Information associated with additional information contained in the screen data (4) or exposed to the broadcast screen data (4), or advertisements indicated as ' PPL ads ' on the broadcast screen as shown in Fig. 5 (74a, 74b). , 74c, 74d) can be downloaded and downloaded from the advertisement data processing server 40, and orders and payment can be performed.
  • the advertisement data processing server 40 is included in the same screen from a plurality of different screen information interworking applications 12 matched to a single set top box 44. In the case of receiving a signal, the advertisement data processing server 40 independently processes the request signal received from each screen information interworking application 12, respectively.
  • FIG. 6 shows another example of a broadcast screen interlocking commerce system according to the first embodiment of the present invention.
  • FIG. 7 is a diagram showing a data flow
  • FIG. 7 is a diagram showing a linked information operation state through a broadcast screen linked commerce system according to the first embodiment of the present invention.
  • the broadcast screen interlocking commerce system is configured to display the broadcast linkage information linked to the broadcast screen data (4) in real time
  • the screen information linkage application (12) is the advertisement data processing server. You can download from 40.
  • the broadcast screen interlocking commerce system is a broadcast data providing server (42) which is not associated with the broadcast screen data (4) in real time. Since the meta information is not matched, the preset advertisement data is output.
  • the advertisement data processing server 40 requests channel information to the broadcast data providing server 42 according to a driving signal of the screen information interworking application 12.
  • the broadcasting data providing server 42 When the channel information-free signal is received from the side), the advertisement data processing server 40 may assume that a screen such as a VOD or a VCD / DVD is output. In this case, the advertisement data processing server 40 may have preset advertisement data. Is extracted and transmitted to the screen information interworking application (12).
  • the preset advertisement data is the advertisement data.
  • the processing server 40 Since the data is transmitted from the processing server 40 to the broadcast screen interlocking commerce device 10, the position of the broadcast screen interlocking commerce device 10 is extracted.
  • the broadcast screen interlocking commerce system is broadcast Broadcast interlocking information linked to the screen data (4) is not necessarily limited to product or service information, and survey information as shown in Fig. 7 (80A: Who is the favorite star among the five stars?)
  • the fundraising information (80B: for example, fundraising for heart disease children, information output upon clicking the OK button) is matched to the broadcast screen data 4 in the form of meta information so that the screen information interworking application 12 is driven. It can be provided from the advertisement data processing server 40.
  • the broadcast screen interlocking commerce system interlocks with the broadcast screen data 4 at the corresponding time from the advertisement data processing server 40 when the screen information interlocking application 12 is driven. If the broadcast interlocking information is provided, but the broadcast interlocking information is changed so quickly that the user actually desires the broadcast interlocking information, the broadcast interlocking information of the previous point of time may be provided from the advertisement data processing server 40. have.
  • the advertisement data processing server 40 interlocks screen information.
  • the screen interlocking information is classified and stored in time so as to receive the previous screen interlocking information request signal of a specific channel from the application 12, and extract and provide the previous screen interlocking information.
  • FIG. 8 is a diagram illustrating an automatic advertisement editing state through a broadcast screen interlocking commerce system according to a second embodiment of the present invention.
  • the broadcast screen interlocking commerce system is interlocked with the broadcast screen data (4) and the text advertisement (6a) from the advertisement data processing server (40) as the broadcast linking information. It is provided and output to the digital TV 2.
  • the text advertisement 6a is only one line of advertisement, when the user searches for the company or product again, the text advertisement 6a is appended with the broadcast screen data (4) as a background screen. It's a good idea to edit and save it to look like an advertisement.
  • the advertisements that were advertised through the broadcast linkage information by the user's search in the future may provide the advertisement data combined with the broadcast data.
  • the data processing server 40 automatically stores and combines the broadcast screen data and the advertisement data related to the text additional information outputted to the sub-section of the broadcast screen data, and the screen information interworking application (12) by the user's request. )
  • the advertisement data processing server 40 may provide advertisement data 82 and text provided by the advertiser in advance so that the advertisement data may be transmitted to the screen information interworking application 12 at a time when the advertisement data processing server 40 is not associated with broadcasting.
  • the edit advertisement 84 can be stored as shown in FIG. Can be.
  • FIG. 9 illustrates a broadcast screen interworking commerce system according to a third embodiment of the present invention.
  • the broadcast screen interlocking commerce system according to the third embodiment of the present invention is very advantageous in security, unlike the existing TPTV order and payment method.
  • the broadcast screen interlocking commerce system according to the third embodiment of the present invention, as described above, the screen information interlocking application 12 and the advertisement data.
  • the broadcast linkage information linked to the broadcast screen data 4 can be output to a device such as a smartphone via the processing server 40.
  • the advertisement data processing server 40 belonging to the broadcast screen interlocking commerce system receives payment request information for a specific product or service from the screen information interlinking application 12.
  • a specific authentication number is generated and transmitted to the screen information interworking application 12, and when the corresponding authentication number input signal is received through the remote control 84, it is configured to perform final payment processing.
  • the advertisement data processing server 40 is connected to the screen information interlocking application 12.
  • specific authentication information e.g, 235
  • the user uses the remote control 84 to display the specific authentication information.
  • the set top box 44, the set top box 44 transmits the corresponding authentication information (e.g., 235) to the advertisement data processing server 40 through the broadcast data providing server 42, and the advertisement data.
  • the processing server 40 compares the corresponding authentication information and performs final payment processing at the same time.
  • each family can quickly extract their payment information from their smartphone to generate a payment request signal. Therefore, it is possible to input payment related information much faster than most existing IPTVs. Also, since the authentication is performed through the remote control, even if the smartphone is lost, no payment is made.

Abstract

본 발명은 방송화면 연동 커머스 장치 및 시스템과 그 방법에 관한 것으로, 서버의 개입으로 특정 유저의 셋탑박스와 미리 설정된 유저 단말기를 연동시켜 유저 단말기의 어플리케이션 구동 시 셋탑박스를 통해 출력되는 화면 정보를 연동하여 유저 단말기에 출력시키고 정보 열람이나 주문 및 결제를 수행함으로써 TV 시청 시 주문이나 결제로 다른 가족의 시청을 방해하지 않으며, 동일 방송화면을 통해서 서로 다른 가족들이 서로 다른 상품을 주문 및 결제할 수 있고, 셋탑박스 메모리 용량에 무관하게 연동 정보를 다운로드할 수 있게 된 방송화면 연동 커머스 장치 및 시스템과 그 방법을 제공함에 그 목적이 있다.

Description

명세서
발명의명칭:방송화면연동커머스장치및시스템과그방법 기술분야
[1 ] 본발명은방송화면연동커머스장치및시스템과그방법에관한것으로，보다 상세하게서버의개입으로특정유저의셋탑박스와미리설정된유저단말기를 연동시켜유저단말기의어플리케이션구동시셋탑박스를통해출력되는화면 정보를연동하여유저단말기에출력시키고정보열람이나주문및결제를 수행함으로써 TV시청시주문이나결제로다른가족의시청을방해하지않으며， 동일방송화면을통해서서로다른가족들이서로다른상품을주문및결제할 수있고，셋탑박스메모리용량에무관하게연동정보를다운로드할수있게된 방송화면연동커머스장치및시스템과그방법에관한것이다.
배경기술
[2] 주지된바와같이，최근정보통신기술의발달로말미암아원거리
데이터통신망을매개하여다양한분야에대한정보를적어도하나이상의 호스트서버를통하여다수의가입자측으로실시간제공하는정보제공기술의 개발이활발하게진행중이다.
[3] 이를기반으로，최근에는다양한전자통신기술이개발되고있다.
[4] 그중하나는 T커머스시스템이다. T커머스는 TV와커머스 (commerce)가
결합된단어로디지털데이터방송을통해 TV와리모컨만으로상품정보 검색.구매.결제등의상거래를할수있는서비스다.
[5] 시청자가드라마에등장하는소품을클릭해바로주문ᅳ결제할수있고
생방송되는축구경기를보면서온라인배팅도한다. ID와신용정보를입력해 원하는종목의주식을사고바로은행계좌에서이체할수도있다.
[6] 하지만，종래의 T커머스는몇가지매우큰문제가있었다.
[7] 그첫째로는가족들이 TV를시청하는도중,특정상품에대한검색과주문및 결제를수행하게되면그검색,주문,결제에관련된팝업이화면상에
출력되므로방송컨텐츠화면을가지게되므로가족들의시청이방해받게 된다는문제가있었다.
[8] 둘째로,주문과결제를위해，유저정보를방송데이터를전송하는방송데이터 전송서버와,연계된별도의웰서버에저장해두지만,이경우개인신용정보 유출이나불법적인이용에노출될수있다는문제가있었다.
[9] 셋째로，동일한방송데이터에노출되는서로다른상품에대해복수의
식구들이동시에주문을하려고하는경우,리모콘이한개이므로서로다른 상품에대한주문신호입력을할수없을뿐아니라，화면도역시한개이므로 서로다른상품에대한주문신호입력을할수없다는문제가있었다.
[10] 넷째로,최근방송데이터는일반적으로스트리밍으로처리되기때문에 셋탑박스는메모리용량은작은편이다.따라서,제대로된 T커머스를처리하기 위해서는메모리용량부족으로검색이나,주문，결제에대한작은용량의 데이터만수신하여저장할수있다는문제가있었다.
[1 1 ] 즉，방송데이터수신과，출력외의 τ커머스정보를처리하기위해서는기존 셋탑박스의메모리용량과처리용량이작다는문제가있었다.
[12] 다섯째로，종래의 T커머스시스템을통해서는리모콘을이용하여주문이나 결제를수행하였으므로인증정보가더쉽게유출될수있다는문제가있었다. 특히,가족들간에는인증정보를공유하는경우가많아서자녀들의허락받지 않는상품이나서비스주문과결제가이루어지는경우가빈번하다는문제가 있었다.
발명의상세한설명
기술적과제
[13] 본발명은상기한종래기술의사정을감안하여이루어진것으로，서버의
개입으로특정유저의셋탑박스와미리설정된유저단말기를연동시켜유저 단말기의어플리케이션구동시셋탑박스를통해출력되는화면정보를 연동하여유저단말기에출력시키고정보열람이나주문및결제를
수행함으로써 TV시청시주문이나결제로다른가족의시청을방해하지않으며, 동일방송화면을통해서서로다른가족들이서로다른상품을주문및결제할 수있고，셋탑박스메모리용량에무관하게연동정보를다운로드할수있게된 방송화면연동커머스장치및시스템과그방법을제공함에그목적이있다. 과제해결수단
[14] 상기한목적을달성하기위해，본발명의바람직한실시예에따르면디지털 TV(2)에출력되는방송화면데이터 (4)에히든상태로포함되거나또는방송 화면데이터 (4)에노출된부가정보에연동된정보를광고데이터
처리서버 (40)로부터전송받아다운로드하는다운로드정보저장부 (16)와;상기 광고데이터처리서버 (40)로상기디지털 TV(¾의출력을제어하는
셋탑박스 (18)의식별정보를전송할수있도록셋탑박스정보 (IPTV방송사업자 정보포함)를설정하는셋탑박스정보설정부 (18)가포함되며；그구동시 , 자동으로상기광고데이터처리서버 (40)로셋탑박스식별정보및방송화면연동 커머스장치의식별정보와,화면연동정보요청신호를전송하고，화면
연동정보를다운로드하여출력시키는화면정보연동어플리케이션 (12)이 탑재된것을특징으로하는방송화면연동커머스장치가제공된다.
[15] 바람직하게，상기화면연동정보는화면에노출된물건과관련된카테고리
정보또는서비스정보,광고와관련된 T-커머스정보또는，설문정보또는 후원금액에대한이체정보또는레시피관련정보인것을특징으로하는 방송화면연동커머스장치가제공된다.
[16] 바람직하게,상기화면정보연동어플리케이션 (12)은유저의결제수단정보와 인증정보또는유저의신상정보를저장하는유저 정보저장부 (14)가더포함된 것을특징으로하는방송화면연동커머스장치가제공된다.
[17] 바람직하게,상기화면정보연동어플리케이션 (12)은상품이나서비스에대한 주문을처리하는주문처리부 (20)와;상기주문처리부 (20)에서처리된주문에 대해결제수단을통해결제를처리하는결제처리부 (22)가더포함된것을 특징으로하는방송화면연동커머스장치가제공된다.
[18] 바람직하게,상기화면정보연동어플리케이션 (12)은상품이나서비스에대한 주문및결제시유저의위치를포착하기위해 GPS모들과연동하여위치정보를 자동으로추출하는위치정보추출부 (24)가더포함된것을특징으로하는 방송화면연동커머스장치가제공된다.
[19] 바람직하게,상기화면정보연동어플리케이션 (12)은미리 IPTV통신사업자 정보를설정하고，그구동시사용자가수동으로채널정보를 IPTV통신사업자 정보와함께광고데이터처리서버 (40)로전송하여화면연동정보를요청하게 구성된것을특징으로하는방송화면연동커머스장치가제공된다.
[20] 바람직하게,상기화면정보연동어플리케이션 (12)은상기디지털 TV(2)의 채널변경에대응하는화면연동정보를요청하는신호를발생시킬수있는화면 연동정보갱신버튼이더구비된것을특징으로하는방송화면연동커머스 장치가제공된다.
[21] 한편,본발명은디지털 TV(2)에출력되는방송화면데이터 (4)에포함된
물건이나서비스와관련되거나또는방송화면데이터 (4)상에노출된부가 정보에연동된정보를출력하는셋탑박스 (44)와;상기셋탑박스 (44)에방송 화면데이터 (4)를전송하여출력시키며，광고데이터처리서버 (40)의요청에의해 특정셋탑박스 (44)로출력되는방송채널정보를제공하는방송데이터 제공서버 (42)와;디지털 TV(2)에출력되는방송화면데이터 (4)에포함되거나 또는방송화면데이터 (4)상에노출된부가정보를열람하기위해그내부에 탑재된화면정보연동어플리케이션 (12)을구동시키고，광고데이터
처리서버 (40)로부터전송된화면연동정보를통해상품이나서비스검색， 주문이나결제신호를발생시키는방송화면연동커머스장치 (10)와;상기 방송화면연동커머스장치 (10)로부터화면연동정보요청신호를수신하고, 상기방송데이터제공서버 (42)로해당유저의셋탑박스 (44)정보를전송하여 현재출력화면정보를수신하며 ,그출력화면정보와매칭된화면연동정보를 추출하여상기방송화면연동커머스장치 (10)로전송하고，그방송화면연동 커머스장치 (10)와연동하여주문이나결제처리를수행하는광고데이터 처리서버 (40)로구성된것을특징으로하는방송화면연동커머스시스템이 제공된다.
[22] 바람직하게，상기디지털 TV(2)의방송화면데이터 (4)하단에텍스트부가정보 출력영역 (6)을출력시킬수있도록상기광고데이터처리서버 (40)가텍스트 부가정보를셋탑박스 (44)로제공하게된것을특징으로하는방송화면연동 커머스시스템이제공된다.
[23] 바람직하게,상기 방송데이터 제공서버 (42)는각방송화면데이터 (4)에포함된 물건이나서비스에 대한정보가저장되어져 있고,상기 광고데이터
처리서버 (40)의 채널정보요청시함께전송하게구성된것을특징으로하는 방송화면연동커머스시스템이제공된다.
[24] 바람직하게 ,상기광고데이터처리서버 (40)는방송화면에포함될수있는 물건이나서비스를카테고리로분류하고,각카테고리별로가맹점 정보를 분류하여 저장한것을특징으로하는방송화면연동커머스시스템이 제공된다.
[25] 바람직하게，상기광고데이터처리서버 (40)는그내부에광고주단말기 (30)가 미리 전송한텍스트광고데이터및해당텍스트광고데이터와연동된해당 광고주의상품이나서비스광고데이터와이벤트정보데이터가저장된것을 특징으로하는방송화면연동커머스시스템이제공된다.
[26] 바람직하게，상기 광고데이터처리서버 (40)는상기방송데이터
제공서버 (42)로부터 현재디지털 TV(2)에출력되는화면데이터가방송 화면데이터가아니라는정보를수신한경우에，기설정광고데이터를상기 방송화면연동커머스장치 (10)로전송하게된것을특징으로하는방송화면 연동커머스시스템이제공된다.
[27] 바람직하게，상기광고데이터 처리서버 (40)는적어도하나이상의화면정보 연동어플리케이션 (12)이단일의셋탑박스 (44)에 매칭되게설정처리한것을 특징으로하는방송화면연동커머스시스템이제공된다.
[28] '바람직하게，상기광고데이터처리서버 (40)는화면정보연동
어플리케이션 (12)으로부터 셋탑박스 (44)의식별정보및어플리케이션
식별정보와，화면연동정보요청정보를수신하여자동으로상기방송데이터 제공서버 (42)로해당셋탑박스 (44)의 현재채널정보를요청하거나,또는화면 정보연동어플리케이션 (12)으로부터 입력된 IPTV방송통신사업자정보및 채널정보를통해채널을확인하게된것을특징으로하는방송화면연동커머스 시스템이제공된다.
[29] 바람직하게 ,상기광고데이터처리서버 (40)는화면정보연동
어플리케이션 (12)으로부터특정채널의 이전화면연동정보요청신호를 수신하여 이전화면연동정보를추출하여제공할수있게화면연동정보가 시간으로분류하여저장된것을특징으로하는방송화면연동커머스시스템이 제공된다.
[30] 바람직하게,상기광고데이터처리서버 (40)는방송과연동되지않는시간대에 상기화면정보연동어플리케이션 (12)으로광고데이터가전송될수있도록 광고주가미리제공한광고데이터 (82)와，텍스트광고 (6a)가출력된방송화면 데이터 (4)를자동으로조합하여저장하게된것을특징으로하는방송화면연동 커머스시스템이제공된다.
[31] 바람직하게，상기광고데이터처리서버 (40)는특정상품이나서비스에대한 결제요청정보를상기화면정보연동어플리케이션 02)으로부터입력받은 상태에서,그상기화면정보연동어플리케이션 (12)으로특정인증번호를 생성하여전송하고，리모콘 (84)을통해해당인증번호입력신호가수신되면최종 결제처리를수행하도록구성된것을특징으로하는방송화면연동커머스 시스템이제공된다.
[32] 바람직하게 ,상기광고데이터처리서버 (40)는기설정시간마다상기
셋탑박스 (44)를통해출력되는상기디지털 TV(2)의채널변경이있는지를상기 방송데이터제공서버 (42)로체크하고,채널이변경된경우라면상기화면정보 연동어플리케이션 (12)으로채널변경에대응하는화면연동정보를전송받을 것인지를확인하는신호를발생시키게구성된것을특징으로하는방송화면 연동커머스시스템이제공된다.
[33] 바람직하게 ,상기광고데이터처리서버 (40)는기설정시간마다상기디지털
TV(2)의채널이몇번인지를상기방송데이터제공서버 (42)로체크하고，현재의 채널에연동되는화면연동정보를자동으로추출하여상기화면정보연동 어플리케이션 (12)으로전송하게구성된것을특징으로하는방송화면연동 커머스시스템이제공된다.
[34] 바람직하게 ,상기텍스트부가정보는광고데이터나캠페인정보,가훈정보, 이벤트정보，공공국가기관의공지정보중어느하나인것을특징으로하는 방송화면연동커머스시스템이제공된다.
[35] 바람직하게，상기텍스트부가정보는상기방송화면데이터 (4)에노출되는 상품관련정보또는해당방송화면데이터 (4)를통해연상할수있는관련정보인 것을특징으로하는방송화면연동커머스시스템이제공된다.
[36] 바람직하게，상기광고데이터처리서버 (40)는그내부에 ,상기화면정보연동 어플리케이션 (12)과연동되게설정된셋탑박스의식별정보를저장하는 셋탑박스식별정보저장부 (52)와;상기화면정보연동어폴리케이션 (12)의 식별정보와,방송화면연동커머스장치 (2)의번호를매칭하여저장하는 어플리케이션식별정보저장부 (54)와;광고주가제공하고,방송화면데이터에 포함되게노출시키기위한광고정보를저장하는광고정보저장부 (56)와;상기 광고정보와연동되는연동정보를추출하는연동정보추출부 (60)와;상기화면 정보연동어플리케이션 (12)으로부터셋탑박스정보를수신받고，상기 방송데이터제공서버 (42)로부터해당셋탑박스의출력채널정보를수신하여 해당방송화면데이터와연동된연동정보를추출하여，상기화면정보연동 어플리케이션 (12)으로제공하는제어부 (72)를포함하여구성된것을특징으로 하는방송화면연동커머스시스템이제공된다.
[37] 바람직하게 ,상기광고데이터처리서버 (40)는그내부에 ,상기디지털 TV(2)의 방송화면에광고출력비용을정산하는광고비용정산부 (62)와;상기화면정보 연동어플리케이션 (12)으로.전송된주문신호에대해처리하는
주문처리부 (68)와;상기주문신호에대해，상기화면정보연동 어플리케이션 (12)으로부터 결제수단정보및결제인증정보를수신하여 결제 처리를수행하는결제처리부 (70)를더 포함하여 이루어진것을특징으로하는 방송화면연동커머스시스템이 제공된다.
[38] 바람직하게 ,상기 광고데이터 처리서버 (40)는그내부에 상기 방송데이터 제공서버 (42)로부터 현재디지털 TV(2)에출력되는화면데이터에 연동정보가 존재하는지를판단하는방송데이터 연동정보유무판단부 (58)가더포함된것을 특징으로하는방송화면연동커머스시스템이제공된다.
[39] 바람직하게，상기 광고데이터 처리서버 (40)는그내부에，방송과연동되지 않는시간대에상기화면정보연동어플리케이션 (12)으로광고데이터가전송될 수있도록광고주가미리제공한광고데이터 (82)와，텍스트광고 (6a)가출력된 방송화면 데이터 (4)를자동으로조합하는광고자동편집부 (64)와;상기 광고 자동편집부 (64)에서 편집된광고데이터를저장하는편집광고저장부 (66)를더 포함하여구성된것을특징으로하는방송화면연동커머스시스템이 제공된다.
[40] 바람직하게,상기 텍스트부가정보출력영역 (6)은그소정부에유저의광고 열람에 대한리워드가가능한정보임을표시하는리워드표시정보 (8)가 표시되거나또는부가광고가포함된방송화면데이터임을표시하는
표시정보가더포함된것을특징으로하는방송화면연동커머스시스템이 제공된다.
[41] 바람직하게,상기 연동정보추출부 (60)는유저의 위치정보를상기 화면정보 연동어플리케이션 (12)으로부터수신하여근거리순으로연동정보를추출하게 된것을특징으로하는방송화면연동커머스시스템이 제공된다.
[42] 바람직하게，본발명은 a)방송데이터 제공서버 (42)가셋탑박스 (44)에방송 화면데이터 (4)를전송하여출력시키는과정과; b)상기광고데이터
처리서버 (40)가방송화면연동커머스장치 (10)의화면정보연동
어플리케이션 (12)으로부터구동신호및방송 .연동정보요청신호를수신하는 과정과; c)상기광고데이터처리서버 (40)가상기 방송데이터 제공서버 (42)로 상기화면정보연동어플리케이션 (12)과연동된특정셋탑박스 (44)의 현재출력 채널정보를요청하는과정과; d)상기광고데이터 처리서버 (40)가해당채널의 방송화면에연동되는방송연동정보를추출하는과정과; e)상기광고데이터 처리서버 (40)가해당방송연동정보를상기화면정보연동
어플리케이션 (12)으로전송하는과정을포함하여 이루어진것을특징으로하는 방송화면연동커머스방법이제공된다.
[43] 바람직하게，상기 a)과정의 이전에 ,상기광고데이터처리서버 (40)는다수의 광고주로부터광고데이터를수신하거나，국가공공기관으로부터공지정보를 수신하거나또는후원정보를수신하거나또는방송관련이벤트정보로 이루어진방송연동정보를수신하는과정과；상기광고데이터처리서버 (40)가 각방송화면데이터 (4)에포함된정보또는노출된정보와대해，다수
광고데이터를분류하는과정이더포함된것을특징으로하는방송화면연동 커머스방법이제공된다.
[44] 바람직하게，상기 a)과정의이전에 ,상기화면정보연동어플리케이션 (1.2)에 방송화면연동커머스장치 (10)의번호와,셋탑박스 (44)의식별정보, IPTV 방송통신사정보를연결하여자동전송가능하게저장하는과정이더포함된 것을특징으로하는방송화면연동커머스방법이제공된다.
[45] 바람직하게，상기 a)과정의이전에，상기화면정보연동어플리케이션 (12)에 유저의신상정보,유저의결제수단정보를미리저장하는과정이더포함된것을 특징으로하는방송화면연동커머스방법이제공된다.
[46] 바람직하게,상기 a)과정의이전에,상기광고데이터처리서버 (40)가상기
방송화면데이터 (4)의소정부에텍스트로된부가정보 (6a)를전송하여
출력시키는과정이더포함된것을특징으로하는방송화면연동커머스방법이 제공된다.
[47] 바람직하게，상기 b)과정은상기광고데이터처리서버 (40)가방송화면연동 커머스장치 (10)의화면정보연동어플리케이션 (12)으로부터구동신호및방송 연동정보요청신호외에도,방송화면연동커머스장치 (10)의번호와,
셋탑박스 (44)의식별정보를더수신하는과정인것을특징으로하는방송화면 연동커머스방법이제공된다.
[48] 바람직하게，상기 c)과정과 d)과정의사이에는，상기방송데이터
제공서버 (42)가상기광고데이터처리서버 (40)로해당셋탑박스 (44)의현재 출력채널정보와,해당출력채널화면에포함된물건카테고리정보나서비스 카테고리정보나,노출된부가정보나， PPL정보를전송하는과정이더포함된 것을특징으로하는방송화면연동커머스방법이제공된다.
[49] 바람직하게 ,상기 c)과정은,상기광고데이터처리서버 (40)가상기방송데이터 제공서버 (42)로특정셋탑박스 (44)의현재출력채널정보를요청하지않고,상기 화면정보연동어플리케이션 (12)으로부터유저가입력한채널정보와 IPTV 방송통신사정보를수신하는과정이더포함된것을특징으로하는방송화면 연동커머스방법이제공된다.
[50] 바람직하게，상기 d)과정에는，광고주가특정유저에한하여방송화면
연동정보의전송을제한한경우라면,상기광고데이터처리서버 (40)가상기 화면정보연동어플리케이션 (12)으로특정신상의유저인지를질의하는과정과; 상기화면정보연동어폴리케이션 (12)이기저장된신상정보와비교하여상기 광고데이터처리서버 (40)가질의하는신상정보에해당하는지에대한답변을 수행하는과정이더포함된것을특징으로하는방송화면연동커머스방법이 제공된다.
[51] 바람직하게，상기 e)과정에서,상기화면연동정보란화면에노출된물건과 관련된카테고리정보또는서비스정보또는서비스카테고리정보，노출 광고와관련된 T-커머스정보또는,설문정보또는후원금액에대한이체정보 또는레시피관련정보인것을특징으로하는방송화면연동커머스방법이 제공된다.
[52] 바람직하게,상기 b)과정에는，상기화면정보연동어플리케이션 (12)이 GPS 모들과연동하여현재위치를추출하는과정과;상기화면정보연동
어플리케이션 (12)이상기광고데이터 처리서버 (40)로현재위치정보를 전송하는과정이더포함되며;상기 e)과정에는，상기광고데이터
처리서버 (40)가방송화면연동정보중해당유저의 위치에 근거리인방송화면 연동정보를추출하는과정과;상기광고데이터처리서버 (40)가근거리순으로 정렬된방송화면연동정보를상기화면정보연동어플리케이션 (12)으로 전송하는과정이더포함된것을특징으로하는방송화면연동커머스방법이 제공된다.
[53] 바람직하게,상기 e)과정다음으로,상기광고데이터 처리서버 (40)가상기 화면정보연동어플리케이션 (12)으로부터화면에 연동되어 광고데이터 처리서버 (40)가제공한특정상품이나서비스에 대한주문선택신호를수신하는 과정과;상기 광고데이터 처리서버 (40)가상기화면정보연동
어플리케이션 (12)으로부터 결제정보를수신하여 결제처리를수행하는과정이 더포함된것을특징으로하는방송화면연동커머스방법이제공된다.
[54] 바람직하거 1，상기 e)과정다음으로,상기광고데이터처리서버 (40)가방송 화면데이터와，해당방송화면데이터의소정부에출력되는텍스트부가정보와 관련된광고데이터를자동으로조합하여저장하고，차후유저의요청에의해 상기화면정보연동어플리케이션 (12)으로제공하는과정이 더포함된것을 특징으로하는방송화면연동커머스방법이제공된다.
[55] 바람직하게，상기 d)과정은，상기광고데이터처리서버 (40)가상기 방송
데이터제공서버 (42)로부터 현재디지털 TV(2)에출력되는화면데이터가방송 화면데이터가아니라는정보를수신한경우에，상기광고데이터처리서버 (40)가 기설정광고데이터를상기방송화면연동커머스장치 (K))로전송하게된것을 특징으로하는방송화면연동커머스방법이제공된다.
[56] 바람직하게，상기 d)과정은,상기광고데이터처리서버 (40)가단일
셋탑박스 (44)에매칭된서로다른다수의화면정보연동
어플리케이션 (12)으로부터동일한화면에포함된다수의상품에 대한검색또는 주문이나결제신호를수신하는경우라면,상기광고데이터 처리서버 (40)는각 화면정보연동어플리케이션 (12)으로부터수신된요청신호에대해각각 독립적으로처리하는것을특징으로하는방송화면연동커머스방법이 제공된다.
[57] 바람직하게 ,상기 e)과정다음으로，상기광고데이터처리서버 (40)가상기 화면정보연동어플리케이션 (12)으로부터특정채널의 이전시점화면연동정보 요청신호를수신하면，해당채널의 이전시점화면연동정보를추출하여 제공하는것을특징으로하는방송화면연동커머스.방법이제공된다.
[58] 바람직하게，상기 e)과정다음으로，상기 광고데이터처리서버 (40)가상기 화면정보연동어플리케이션 (12)으로부터디지털 TV(2)의채널변경에 대응하는화면연동정보의갱신요청신호를수신하는과정과;상기광고데이터 처리서버 (40)가방송데이터제공서버 (42)로현재방송화면데이터를요청하는 과정이더포함된것을특징으로하는방송화면연동커머스방법이제공된다.
[59] 바람직하게，상기 e)과정다음으로,상기광고데이터처리서버 (40)가기설정 시간마다상기셋탑박스 (44)를통해출력되는디지털 TV(2)의채널변경이있는 지를상기방송데이터제공서버 (42)로체크요청하는과정과;채널이변경된 경우라면상기화면정보연동어플리케이션 (12)으로채널변경에대웅하는화면 연동정보를전송받을것인지를확인하는신호를발생시키는과정이더포함된 것을특징으로하는방송화면연동커머스방법이제공된다.
[60] 바람직하게，상기 e)과정다음으로，상기광고데이터처리서버 (40)가기설정 시간마다상기디지털 TV(2)의채널이몇번인지를상기방송데이터
제공서버 (42)로체크하는과정과;현재의채널에연동되는화면연동정보를 자동으로추출하여상기화면정보연동어플리케이션 (12)으로전송하는과정이 더포함된것을특징으로하는방송화면연동커머스방법이제공된다.
[61] 바람직하게，상기광고데이터처리서버 (40)가특정상품이나서비스에대한 결제요청정보를상기화면정보연동어플리케이션 (12)으로부터입력받은 과정과;상기광고데이터처리서버 (40)가그상기화면정보연동
어플리케이션 (12)으로특정인증번호를생성하여전송하는과정과;
리모콘 (84)을통해입력된해당인증번호가셋탑박스 (44)와방송데이터 제공서버 (42)를통해수신되면상기광고데이터처리서버 (40)가최종 결제처리를수행하는과정이더포함된것을특징으로하는방송화면연동 커머스방법이제공된다.
발명의효과
[62] 본발명에따른방송화면연동커머스장치및시스템과그방법은화면연동된 상품정보나서비스정보를 TV가아닌다른개인휴대장치에서열람하고주문및 결제할수있으므로다른가족들의 TV시청을방해받지않으며，동일한화면에 연동된서로다른상품도리모콘을소유한 1인만상품정보열람과주문，결제를 수행할수있는것이아니고,가족들모두서로다른개인휴대장치를통해동일 화면상에연동된서로다른상품을주문할수있으므로편의성과경제성이매우 높다.또， GPS모들을통해서해당방송화면연동커머스장치 (10)의위치정보를 쉽게상기광고데이터처리서버 (40)로전송할수있으므로로컬광고처리도더 용이하고경제적으로유리하게할수있다.
[63] 또한,스마트폰을이용하여각가족들이자신의결제정보를자신의
스마트폰으로부터빠르게추출하여결제요청신호를발생시키므로대부분의 기존의 IPTV보다월등히，빠른결제관련정보의입력이가능하며,리모콘을 통한인증도수행하므로스마트폰을분실하여도부정결제가발생되지않고， 마찬가지로，리모콘을분실하여도부정결제가발생되지않고, ^"녀들이부모의 허락없이리모콘으로특정상품에대해임의대로결제할수없다는장점이있다. 도면의간단한설명
[64] 도 1은본발명의제 1실시예에따른방송화면연동커머스장치의구성을
도시한블록구성.도,
[65] 도 2는본발명의제 1실시예에따른방송화면연동커머스시스템의구성을 도시한모식도,
[66] 도 3은본발명의제 1실시예에따른방송화면연동커머스시스템을통해채널 정보수동입력으로처리되는정보연동상태를도시한도면,
[67] 도 4는본발명의제 1실시예에따른방송화면연동커머스시스템에포함된 광고데이터처리서버의구성을도시한블록구성도，
[68] 도 5는본발명의제 1실시예에따른방송화면연동커머스시스템에서
출력되는단일의 TV화면을통해다수가족이주문과결제를수행하는상태를 도시한상태도，
[69] 도 6은본발명의제 1실시예에따른방송화면연동커머스시스템의다른
데이터흐름을도시한도면，
[70] 도 7은본발명의제 1실시예에따른방송화면연동커머스시스템을통한연동 정보조작상태를도시한도면，
[71] 도 8은본발명의제 2실시예에따른방송화면연동커머스시스템을통한자동 광고편집상태를나타내는도면，
[72] 도 9는본발명의제 3실시예에따른방송화면연동커머스시스템을통한
인증상태를도시한도면이다.
발명의실시를위한최선의형태
[73] 이하,본발명의제 1실시예에따른방송화면연동커머스시스템에대해
도면을참조하여상세하게설명한다.
[74] 도 1은본발명의제 1실시예에따른방송화면연동커머스장치의구성을
도시한블록구성도，도 2는본발명의제 1실시예에따른방송화면연동커머스 시스템의구성을도시한모식도이다.
[75] 이를참조하면,본발명의제 1실시예에따른방송화면연동커머스장치와
시스템은서버의개입으로특정유저의셋탑박스와미리설정된유저단말기를 연동시켜유저단말기의어플리케이션구동시셋탑박스를통해출력되는화면 정보를연동하여유저단말기에출력시키고정보열람이나주문및결제를 수행함으로써 TV시청시주문이나결제로다른가족의시청을방해하지않으며, 동일방송화면을통해서서로다른가족들이서로다른상품을주문및결제할 수있고,셋탑박스메모리용량에무관하게연동정보를다운로드할수있게된 장치와시스템이다.
[76] 보다상세하게，본발명의제 1실시예에따른방송화면연동커머스시스템은 방송화면과연동된상품이나서비스에관련된정보예컨대,방송씬의내용이나 노출되는상품이나서비스에관련된카테고리를미리각방송씬마다저장한 상태에서,유저가방송화면연동커머스장치 (10)를이용하여해당방송씬에 매칭된정보를요청할경우，미리저장된해당방송씬에매칭된정보를추출하여 유저의방송화면연동커머스장치 (10)로제공함으로써， PPL광고가아니더라도 마치 PPL광고와유사하게 TV화면연동광고를제공할수있도록한
시스템이다.
[77] 이를위해，본발명의제 1실시예에따른방송화면연동커머스시스템은
디지털 TV(2)에출력되는방송화면데이터 (4)에포함된물건이나서비스와 관련되거나또는방송화면데이터 (4)상에노출된부가정보에연동된정보를 출력하는셋탑박스 (44)와;상기셋탑박스 (44)에방송화면데이터 (4)를전송하여 출력시키며,광고데이터처리서버 (40)의요청에의해특정셋탑박스 (44)로 출력되는방송채널정보를제공하는방송데이터제공서버 (42)를포함하여 구성된다.
[78] 또한,본발명의제 1실시예에따른방송화면연동커머스시스템은디지털 TV(2)에출력되는방송화면데이터 (4)에포함되거나또는방송
화면데이터 (4)상에노출된부가정보를열람하기위해그내부에탑재된 화면정보연동어플리케이션 (12)을구동시키고，광고데이터
처리서버 (40)로부터전송된화면연동정보를통해상품이나서비스검색， 주문이나결제신호를발생시키는방송화면연동커머스장치 (10)와;상기 방송화면연동커머스장치 (10)로부터화면연동정보요청신호를수신하고, 상기방송데이터제공서버 (42)로해당유저의셋탑박스 (44)정보를전송하여 현재출력화면정보를수신하며，그출력화면정보와매칭된화면연동정보를 추출하여상기방송화면연동커머스장치 (10)로전송하고，그방송화면연동 커머스장치 (10)와연동하여주문이나결제처리를수행하는광고데이터 처리서버 (40)를포함하여구성된다.
[79] 바람직하게，상기방송화면연동커머스장치 (10)는포터블 PC,스마트폰， 노트북등이바람직하며，통신가능하며데이터의출력과주문및결제가가능한 모든장치가이에포함될수있다.
[80] 또한,본발명의제 1실시예에따른방송화면연동커머스시스템은디지털
TV(2)에출력되는방송화면데이터 (4)는적어도하나이상의상기방송화면연동 커머스장치 (10)에연동될수있다.
[81 ] 즉，가족들이쇼파에앉아서디지털 TV(2)를시청하면서화면에출력되는
가방이나,목걸이，모자,반지를보고서로다른쇼핑욕구를느꼈다고하더라도， 본발명은디지털 TV(2)의화면에상품정보나주문정보，결제정보를띄우면서 쇼핑하지않아도된다.
[82] 해당디지털 TV(2)즉,셋탑박스 (44)와연동되는서로다른상기방송화면연동 커머스장치 (10)에탑재된화면정보연등어플리케이션 (12)에해당 셋탑박스 (44)정보를설정해두면,동일한 TV화면을시청하면서도서로다른 화면정보연동어플리케이션 ( 12)을통해서로다른상품정보를열람하거나주문 및결제할수있게된다.
[83] 또한，본발명의제 1.실시예에따른방송화면연동커머스시스템에포함된 상기방송화면연동커머스장치 (10)는디지털 TV(2)에출력되는방송 화면데이터 (4)에히든상태로포함되거나또는방송화면테이터 (4)에노출된 부가정보에연동된정보를광고데이터처리서버 (40)로부터전송받아다운로드 하는다운로드정보저장부 (16)와;상기광고데이터처리서버 (40)로상기디지털 TV(2)의출력을제어하는셋탑박스 (18)의식별정보를전송할수있도록 셋탑박스정보 (IPTV방송사업자정보포함)를설정하는셋탑박스정보 설정부 (18)가포함되며 ;그구동시，자동으로상기광고데이터처리서버 (40)로 셋탑박스식별정보및방송화면연동커머스장치의식별정보와,화면연동정보 요청신호를전송하고，화면연동정보를다운로드하여출력시키는화면정보 연동어플리케이션 (12)이탑재되어구성된다.
[84] 이때,상기화면연동정보는화면에노출된물건과관련된카테고리정보또는 서비스정보，광고와관련된 T—커머스정보또는,설문정보또는후원금액에대한 이체정보또는레시피관련정보이다.
[85] 즉，유저는디지털 TV(2)를통해특정방송화면을시청하면서 ,그방송
화면씬에포함된상품 (예컨대，가방)을보고，해당상품에대한정보또는해당 상품이아니더라도해당상품카테고리 (예컨대,가방류)에대한쇼핑욕구가 일어나면해당상품과관련된화면연동정보를상기광고데이터처리서버 (40)로 요청하여제공받을수있다.
[86] 만약，해당방송씬이변호사의변론에대한것이라면，유저가상기화면정보 연동어플리케이션 (12)을통해화면연동정보를요청하게되면,상기광고 데이터처리서버 (40)는법무서비스를제공하는법무법인이나변호사사무실 정보를추출하여유저에게제공한다.
[87] 단일의방송씬이라도다수개의상품이나서비스가포함되므로,유저가상기 화면정보연동어플리케이션 (12)을통해화면연동정보를요청하게되면，상기 광고데이터처리서버 (40)는해당화면에포함된모든화면연동정보를추출하여 상기화면정보연동어플리케이션 (12)으로제공하고，어느한상품이나 서비스를유저가선택하게한다ᅳ
[88] 바람직하게，상기화면정보연동어플리케이션 (12)은유저의결제수단정보와 인증정보또는유저의신상정보를저장하는유저정보저장부 (14)가더포함된 바，여기서인증정보란공인인증서와같은인증정보이며,결제수단정보는 신용카드나적립금과같은결제수단관련정보이며，유저의신상정보는 광고주가타겟광고를실시하면서도상기광고데이터처리서버 (40)에유저의 신상정보가저장됨으로인해프라이버시침해나보안상문제가발생되지않게, 상기방송화면연동커머스장치 (10)의내부에유저의신상정보가저장되어져 있다.
[89] 따라서 ,상기화면정보연동어플리케이션 (12)과상기광고데이터
처리서버 (40)가질의및답변방식으로상기광고데이터처리서버 (40)는해당 유저가타겟광고대상인지의여부를판단한다.
[9이 한편,상기화면정보연동어플리케이션 (12)은그내부에상품이나서비스에 대한주문을처리하는주문처리부 (20)와;상기주문처리부 (20)에서처리된 주문에대해결제수단을통해결제를처리하는결제처리부 (22)가더포함되어 구성된다.
[91] 또한,상기화면정보연동어플리케이션 (12)은상품이나서비스에대한주문 및결제시유저의위치를포착하기위해 GPS모들과연동하여위치정보를 자동으로추출하는위치정보추출부 (24)가더포함된바，궁극적으로상기화면 정보연동어플리케이션 (12)은상기위치정보추출부 (24)에서추출된정보를 상기광고데이터처리서버 (40)로전송하여미리저장된해당상품관련로컬광고 정보를제공받을수있다.
[92] 특히,종래의 IPTV방식에서로컬광고를제공받기위해서는셋탑박스 (44)를 동단위로분류하고,별도의로컬중계장치를통해물리적으로묶어야하고， 셋탑박스 (44)에별도프로그램을설치해야만비로소가능한점을감안한다면,본 발명은다수의방송화면연동커머스장치 (10)를단일의셋탑박스 (44)에 연결되게설정해서가족들이동시에서로다른상품정보를제공받을수있기도 하지만， GPS모들을통해서해당방송화면연동커머스장치 (10)의위치정보를 쉽게상기광고데이터처리서버 (40)로전송할수있으므로로컬광고처리도더 용이하고경제적으로유리하게할수있다.또한,셋탑박스 (44)에는별도의 프로그램을설치할필요도없으며，별도의로컬중계기로셋탑박스 (44)를 분류해서연결할필요도없다.
[93] 한편,상기화면정보연동어플리케이션 (12)은상기디지털 TV(2)의채널
변경에대웅하는화면연동정보를요청하는신호를발생시킬수있는화면연동 정보갱신버튼 (미도시)이더구비된다.
[94] 즉，본발명에속한상기화면정보연동어플리케이션 (12)은상기디지털
TV(2)의채널과연동되는화면연동정보를상기광고데이터
처리서버 (40)로부터제공받을수있는바,디지털 TV(2)의채널이변경되는경우 유저가상기화면정보연동어플리케이션 (12)을통해채널변경에대웅하는 화면연동정보를상기광고데이터처리서버 (40)에요청할수있다.
[95] 한편，본발명의제 1.실시예에따른방송화면연동커머스시스템은상기
디지털 TV(2)의방송화면데이터 (4)하단에텍스트부가정보출력영역 (6)을 출력시킬수있도록상기광고데이터처리서버 (40)가텍스트부가정보를 셋탑박스 (44)로제공할수있다.
[96] 이때,방송화면데이터 (4)하단에출력되는텍스트부가정보출력영역 (6)에는 텍스트부가정보 (6a)가출력되는바,텍스트부가정보출력영역 (6)과텍스트 부가정보 (6a)는상기 방송데이터제공서버 (42)와무관하게,상기광고데이터 처리서버 (40)가방송화면데이터 (4)와다른영역에독립되게출력되게할수 있다.
[97] 또한，상기 광고데이터 처리서버 (40)로부터 텍스트부가정보 (6a)를
제공받아서상기 방송데이터제공서버 (42)가셋탑박스 (44)로방송
화면데이터 (4)와함께，상기 텍스트부가정보 (6a)를전송하여출력시킬수도 있다.
[98] 한편 ,상기 텍스트부가정보 (6a)는광고데이터나캠페인정보,가훈정보, 이벤트정보，공공국가기관의공지정보증어느하나일수있는바，바람직하게 텍스트부가정보출력영역 (6)에출력될텍스트부가정보 (6a)가없는경우라면 가훈정보가출력되게한다.
[99] 또한,상기 텍스트부가정보는상기방송화면데이터 (4)에노출되는상품
관련정보또는해당방송화면데이터 (4)를통해연상할수있는관련정보일수도 있다.
[100] 더욱바람직하게,상기 텍스트부가정보출력영역 (6)은그소정부에유저의 광고열람에 대한리워드가가능한정보임을표시하는리워드표시정보 (8)가 표시되거나또는부가광고가포함된방송화면데이터임을표시하는
표시정보 (미도시)가더포함된다.
[101] 즉，본발명은상기방송화면에상기 텍스트부가정보출력영역 (6)과같은것이 표시되지않으면서도방송연동정보가존재하는방송화면임을유저가인지할 수있도록방송화면데이터 (4)의소정부에소정의표시정보 (미도시)를출력할수 있다.
[102] 이를통해，유저는방송화면올시청하면서그방송화면데이터 (4)내에다수의 방송연동정보가존재하는지를해당표시정보를통해인지할수있고，그방송 연동정보를열람하기위해상기화면정보연동어플리케이션 (12)을구동시킬수 있다.바람직하게,상기화면정보연동어플리케이션 (12)이구동되어상기광고 데이터처리서버 (40)로부터방송연동정보를다운로드할때에한하여 리워드를 제공하거나또는더많은리워드를제공하도록한다.
[103] 또한,본발명은상기 텍스트부가정보출력영역 (6)에 텍스트부가정보 (6a)를 출력시키면서 열람혜택이제공됨을나타내는리워드표시정보 (8)를출력시킬 수도있고，유저의선택에따라셋탑박스 (44)별로텍스트부가정보 (6a)를 출력시키거나출력시키지 않게상기광고데이터처리서버 (40)에서제어한다.
[104] 이때,본발명의제 1실시예에따른방송화면연동커머스시스템에포함된 상기 방송데이터 제공서버 (42)는각방송화면데이터 (4)에포함된물건이나 서비스에 대한정보가저장되어져 있고,상기광고데이터처리서버 (40)의 채널정보요청시함께전송하게구성된다.
[105] 또，상기광고데이터처리서버 (40)는방송화면에포함될수있는물건이나. 서비스를카테고리로분류하고,각카테고리별로가맹점정보를분류하여 저장한다.따라서,상기광고데이터처리서버 (40)는방송화면과연동하여방송 화면에가방이출력된경우라면,가방과관련된가맹점정보들을검색가능하게 상기화면정보연동어플리케이션 (12)으로방송연동정보를제공한다.
[106] 이를위해,상기광고데이터처리서버 (40)는그내부에광고주단말기 (30)가 미리전송한텍스트광고데이터및해당텍스트광고데이터와연동된해당 광고주의상품이나서비스광고데이터와이벤트정보데이터가저장된다.
[107] 한편,본발명에속한상기화면정보연동어플리케이션 (12)은상기디지털 TV(2)의채널과연동되는화면연동정보를상기광고데이터
처리서버 (40)로부터제공받을수있는바,디지털 TV(2)의채널이변경되는경우 채널변경에대웅하는화면연동정보를제공받아야하므로,상기광고데이터 처리서버 (40)는기설정시간마다상기셋탑박스 (44)를통해출력되는상기 디지털 TV(2)의채널변경이있는지를상기방송데이터제공서버 (42)로 체크하고,채널이변경된경우라면상기화면정보연동어폴리케이션 (12)으로 채널변경에대응하는화면연동정보를전송받을것인지를확인하는신호를 발생시키게구성할수도있다.
[108] 즉，기존채널의연동정보를유저가지속적으로열람할수도있고,새롭게 변경된채널의연동정보를제공받을수도있으며,이는상기화면정보연동 어플리케이션 (12)을통해선택할수있다.
[109] 또한,상기광고데이터처리서버 (40)는기설정시간마다상기디지털 TV(2)의 채널이몇번인지를상기방송데이터제공서버 (42)로체크하고,현재의채널에 연동되는화면연동정보를자동으로추출하여상기화면정보연동
어플리케이션 (12)으로전송하게구성되는것도가능하다.즉,상시채널과 연동되게상기화면정보연동어폴리케이션 (12)올작동시킬수있다.
[110] 상기광고데이터처리서버 (40)는화면정보연동어플리케이션 (12)으로부터 셋탑박스 (44)의식별정보및어플리케이션식별정보와,화면연동정보 요청정보를수신하여자동으로상기방송데이터제공서버 (42)로해당 셋탑박스 (44)의현재채널정보를요청하여화면연동정보를유저에게제공할수 있다.
[111] 또한，상기광고데이터처리서버 (40)는상기화면정보연동
어플리케이션 (12)으로부터입력된 IPTV방송통신사업자정보및채널정보를 통해채널을확인할수도있다.즉,이경우에는유저가수동으로상기광고 데이터처리서버 (40)측으로 IPTV방송통신사업자정보 (예컨대，올레 TV)및 채널정보 (예, 102번)를전송하여방송연동정보를상기광고데이터
처리서버 (40)가추출할수있도록한다.
[112] 이하,위와같이구성된본발명의제 1실시예에따른방송화면연동커머스 시스템의동작상태를살펴본다.
[113] 먼저 ,상기광고데이터처리서버 (40)는다수의광고주로부터광고데이터를. 수신하거나，국가공공기관으로부터공지정보를수신하거나또는후원정보를 수신하거나또는방송관련이벤트정보로이루어진방송연동정보를수신하여 등록한다.
[114] 또한,상기광고데이터처리서버 (40)는각방송화면데이터 (4)에포함된정보 또는노출된정보와대해,다수광고데이터를분류하여저장한다.
[1 15] 그리고，상기화면정보연동어플리케이션 (12)에방송화면연동커머스
장치 (10)의번호와,셋탑박스 (44)의식별정보， IPTV방송통신사정보를연결하여 자동전송가능하게저장한다.
[1 16] 즉,상기화면정보연동어플리케이션 (12)은그구동시，자동으로상기광고 데이터처리서버 (40)로방송화면연동커머스장치 (10)의번호즉，스마트폰번호 및셋탑박스 (44)의식별정보, IPTV방송통신사정보 (예,올레 TV)와같은정보를 자동으로전송한다.
[117] 또한,본발명을통해질문형타겟광고또는상품결제가가능하도록상기화면 정보연동어플리케이션 (12)에는유저의신상정보，유저의결제수단정보를미리 저장한다.
[118] 그상태에서，방송데이터제공서버 (42)가셋탑박스 (44)에방송화면데이터 (4)를 전송하여출력시키고，상기광고데이터처리서버 (40)는디지털 TV(2)를통해 방송화면이출력되는상기방송화면데이터 (4)의소정부에텍스트로된 부가정보 (6a)를전송하여출력시킨다.
[119] 방송화면출력시,유저가방송씬에노출된상품정보를알고싶거나또는방송 씬에노출된상품과관련된카테고리에대해검색하고자할경우，또는방송화면 하단에출력되는텍스트부가정보 (6a)에대해열람하고자하면，상기화면정보 연동어플리케이션 (12)을구동시켜야한다.
[120] 상기화면정보연동어플리케이션 (12)을구동시키면，자동으로그화면정보 연동어플리케이션 (12)은자동으로상기광고데이터처리서버 (40)로방송화면 연동커머스장치 (10)의번호즉,스마트폰번호및셋탑박스 (44)의식별정보， IPTV방송통신사정보 (예,올레 TV)와같은정보를자동으로전송한다.
[121] 그러면，상기광고데이터처리서버 (40)는상기방송데이터제공서버 (42)로 상기화면정보연동어플리케이션 (12)과연동된특정셋탑박스 (44)의현재출력 채널정보를요청한다.즉，이미상기방송데이터제공서버 (42)는특정
셋탑박스 (44)를통해몇번채널의방송이출력되고있는지를알고있으므로 상기광고데이터처리서버 (40)는상기방송데이터제공서버 (42)로해당 셋탑박스 (44)의채널정보를요청하여제공받을수있다.
[122] 더불어 ,상기방송데이터제공서버 (42)는상기광고데이터처리서버 (40)로 해당셋탑박스 (44)의현재출력채널정보와，해당출력채널화면에포함된물건 카테고리정보나서비스카테고리정보나,노출된부가정보나, PPL정보를 메타데이터형태로제공할수있다.
[123] 그로인해，상기광고데이터처리서버 (40)는해당채널의방송화면에연동되는 방송연동정보를추출하고，해당방송연동정보를상기화면정보연동 어플리케이션 ( 12)으로전송하여출력되게 한다.
[124] 이때,상기화면정보연동어플리케이션 (12)이방송연동정보를요청할
시점에，상기화면정보연동어플리케이션 ( 12)은 GPS모들과연동하여 현재 위치를추출하고,상기광고데이터 처리서버 (40)로현재위치정보를
전송함으로써，상기 광고데이터 처리서버 (40)로부터로컬정보를제공받을수 있다.예컨대，상기광고데이터처리서버 (40)가방송화면연동정보중해당 유저의위치에근거리인방송화면연동정보를추출해서，근거리순으로정렬된 방송화면연동정보를상기화면정보연동어플리케이션 (12)으로전송할수 있다.
[125] 한편，광고주가특정유저에 한하여 방송화면연동정보의전송을제한한
경우라면，상기 광고데이터처리서버 (40)와상기화면정보연동
어플리케이션 (12)의상호통신으로,상기광고데이터 처리서버 (40)에별도의 유저신상정보가저장되어져 있지않더라도타겟유저인지를확인할수있다.
[126] 즉,상기화면정보연동어플리케이션 (12)에나이나，거주지역,출신학교
소재지역，직장인여부등등에대한유저신상정보를저장한상태에서，상기 광고데이터처리서버 (40)가상기화면정보연동 폴리케이션 (12)으로특정 신상 (예,학생인지)의유저인지를질의한다.
[127] 그러면，상기화면정보연동어플리케이션 (12)이기저장된신상정보와
비교하여상기광고데이터처리서버 (40)가질의하는신상정보에해당하는지에 대한답변을수행하여특정방송연동정보를상기광고데이터
처리서버 (40)로부터제공받을수있다.
[128] 또한,방송연동광고열람후，상기광고데이터처리서버 (40)는상기화면정보 연동어폴리케이션 (12)으로부터화면에 연동되어광고데이터처리서버 (40)가 제공한특정상품이나서비스에 대한주문선택신호를수신하고,상기화면정보 연동어플리케이션 (12)으로부터 결제 정보를수신하여 결제처리를수행할수 있다.
[129] 그리고，본발명은차후유저의검색으로인해해당방송연동정보를통해
광고했던광고주가해당방송테이터와함께조합된광고데이터를제공할수 있도록,상기광고데이터처리서버 (40)는방송화면데이터와，해당방송화면 데이터의소정부에출력되는텍스트부가정보와관련된광고데이터를자동으로 조합하여 저장하고，차후유저의요청에 의해상기화면정보연동
어플리케이션 (12)으로제공한다.
[130] 한편，본발명은디지털 TV(2)의방송화면예컨대，채널이 변경되는경우，상기 방송정보연동어플라케이션 (12)에노출되는정보도자동으로변경되게하거나， 변경됨을알리고유저가변경된정보의 열람을선택할수있게할수있다.
[131] 이를위해，첫째로상기광고데이터처리서버 (40)는상기화면정보연동
어플리케이션 (12)으로부터디지털 TV(2)의채널변경에 대응하는화면연동 정보의 갱신요청신호를수신하고，상기광고데이터 처리서버 (40)가방송데이터 제공서버 (42)로현재방송화면데이터를요청하는방식이 있으며,이는유저가 수동으로채널정보를입력하는경우이다.
[132] 또한,둘째로상기 광고데이터 처리서버 (40)는기설정시간마다상기
셋탑박스 (44)를통해출력되는디지털 TV(2)의 채널변경이 있는지를상기 방송 데이터 제공서버 (42)로체크요청하고,채널이 변경된경우라면상기화면정보 연동어플리케이션 (12)으로채널변경에 대응하는화면연동정보를전송받을 것인지를확인하는신호를발생시키는방식이 있으며,이는자동으로채널 변경을감지하고유저가변경 정보를열람할것인지를선택하게하는방식이다.
[133] 셋째로，상기 광고데이터처리서버 (40)가기설정시간마다상기 디지털
TV(2)의 채널이몇번인지를상기방송데이터제공서버 (42)로체크하고,현재의 채널에 연동되는화면연동정보를자동으로추출하여상기화면정보연동 어플리케이션 (12)으로전송하는방식이 있으며,이는상기광고데이터 처리서버 (40)가일방적으로변경된채널에 매칭되는정보를유저에게제공하는 방식이다.
[134] 도 3은본발명의 제 1실시예에따른방송화면연동커머스시스템을통해채널 정보수동입력으로처리되는정보연동상태를도시한도면이다.
[135] 이를참조하면，본발명의제 1실시예에따른방송화면연동커머스시스템은 상기화면정보연동어플리케이션 (12)을구동할때추가키입력이 없더라도 자동으로해당유저가시청하는디지털 TV(2)의화면과연동된화면연동정보가 상기화면정보연동어플리케이션 (12)으로전송되게할수도있지만, 채널정보를직접유저가입력할수도있다.
[136] 즉,상기광고데이터 처리서버 (40)가상기 방송데이터제공서버 (42)로특정 셋탑박스 (44)의현재출력채널정보를요청하지않고，상기화면정보연동 어플리케이션 (12)으로부터유저가입력한채널정보를수신한다.
[137] 이때,상기광고데이터처리서버 (40)는상기화면정보연동
어플리케이션 (12)으로부터유저가입력한채널정보와 IPTV방송통신사정보를 수신한다.
[138] 그이후의 방송연동정보추출방법은이미 기술하였으므로설명을생략한다.
[139] 도 4는본발명의 제 1실시예에따른방송화면연동커머스시스템에포함된 광고데이터 처리서버의구성을도시한블록구성도이다.
[140] 이를참조하면,본발명의 제 1실시예에따른방송화면연동커머스시스템에 포함된광고데이터처리서버 (40)는그내부에상기화면정보연동
어플리케이션 (12)과연동되게설정된셋탑박스의식별정보를저장하는 셋탑박스식별정보저장부 (52)와;상기화면정보연동어플리케이션 (12)의 식별정보와,방송화면연동커머스장치 (2)의번호를매칭하여저장하는 어플리케이션식별정보저장부 (54)와;광고주가제공하고,방송화면데이터에 포함되게노출시키기위한.광고정보를저장하는광고정보저장부 (56)와;상기 광고정보와연동되는연동정보를추출하는연동정보추출부 (60)와;상기화면 정보연동어플리케이션 (12)으로부터셋탑박스정보를수신받고,상기 방송데이터제공서버 (42)로부터해당셋탑박스의출력채널정보를수신하여 해당방송화면데이터와연동된연동정보를추출하여,상기화면정보연동 어플리케이션 (12)으로제공하는제어부 (72)를포함하여구성된다.
[141] 또한，상기광고데이터처리서버 (40)는그내부에，상기디지털 TV(2)의
방송화면에광고출력비용을정산하는광고비용정산부 (62)와;상기화면정보 연동어플리케이션 (1.2)으로전송된주문신호에대해처리하는
주문처리부 (68)와;상기주문신호에대해,상기화면정보연동
어폴리케이션 (12)으로부터결제수단정보및결제인증정보를수신하여결제 처리를수행하는결제처리부 (70)를더포함하여이루어진다.
[142] 또，상기광고데이터처리서버 (40)는그내부에상기방송데이터
제공서버 (42)로부터현재디지털 TV(2)에출력되는화면데이터에연동정보가 존재하는지를판단하는방송데이터연동정보유무판단부 (58)가더포함되며， 방송과연동되지않는시간대에상기화면정보연동어플리케이션 (12)으로 광고데이터가전송될수있도록광고주가미리제공한광고데이터 (82)와，텍스트 광고 (6a)가출력된방송화면데이터 (4)를자동으로조합하는광고
자동편집부 (64)와;상기광고자동편집부 (64)에서편집된광고데이터를 저장하는편집광고저장부 (66)를더포함하여구성된다.
[143] 이때，상기연동정보추출부 (60)는유저의위치정보를상기화면정보연동 어폴리케이션 (12)으로부터수신하여근거리순으로연동정보를추출하게된 구성이다.
[144] 도 5는본발명의제 1실시예에따른방송화면연동커머스시스템에서
출력되는단일의 TV화면을통해다수가족이주문과결제를수행하는상태를 도시한상태도이다.
[145] 이를참조하면,본발명의제 1실시예에따른방송화면연동커머스시스템은 개인휴대용장치인방송화면연동커머스장치 (10)를통해디지털 TV(2)의방송 화면과연동된정보를출력시킴으로인해단일의셋탑박스 (44)로설정된다수의 화면정보연동어플리케이션 (12)으로방송연동광고를출력받고,주문및 결제를수행할수있다ᅳ
[146] 이를위해，상기광고데이터처리서버 (40)는적어도하나이상의화면정보 연동어플리케이션 (12)이단일의셋탑박스 (44)에매칭되게설정처리한다.
[147] 본발명의제 1실시예에따른방송화면연동커머스시스템은디지털 TV(2)에 출력되는방송화면데이터 (4)는적어도하나이상의상기방송화면연동커머스 장치 (10)에연동될수밌다.
[148] 즉，가족들이쇼파에앉아서디지털 TV(2)를시청하면서화면에출력되는
가방이나，목걸이，모자,반지를보고서로다른쇼핑욕구를느꼈다고하더라도， 본발명은디지털 TV(2)의화면에상품정보나주문정보，결제정보를띄우면서 쇼핑하지않아도된다. [149] 해당디지털 TV(2)즉,셋탑박스 (44)와연동되는서로다른상기방송화면연동 커머스장치 (1.0)에탑재된화면정보연동어플리케이션 (12)에해당
셋탑박스 (44)정보를설정해두면,동일한 TV화면을시청하면서도서로다른 화면정보연동어플리케이션 (12)을통해서로다른상품정보를열람하거나주문 및결제할수있게된다.
[150] 또한，본발명의제 1실시예에따른방송화면연동커머스시스템에포함된
상기방송화면연동커머스장치 (10)는디지털 TV(2)에출력되는방송
화면데이터 (4)에히든상태로포함되거나또는방송화면데이터 (4)에노출된 부가정보에연동된정보，또는도 5에도시된바와같이방송화면상에서' PPL 광고임이표시되는광고 (74a,74b,74c,74d)에대한방송연동정보를상기광고 데이터처리서버 (40)로부터전송받아다운로드받을수있으며，주문및결제를 수행할수있다.
[151] 즉，상기광고데이터처리서버 (40)가단일셋탑박스 (44)에매칭된서로다른 다수의화면정보연동어플리케이션 (12)으로부터동일한화면에포함된다수의 상품에대한검색또는주문이나결제신호를수신하는경우라면,상기광고 데이터처리서버 (40)는각화면정보연동어플리케이션 (12)으로부터수신된 요청신호에대해각각독립적으로처리한다.
[152] 도 6은본발명의제 1실시예에따른방송화면연동커머스시스템의다른
데이터흐름을도시한도면，도 7은본발명의제 1실시예에따른방송화면연동 커머스시스템을통한연동정보조작상태를도시한도면이다.
[153] 이를참조하면，본발명의제 1실시예에따른방송화면연동커머스시스템은 실시간으로방송화면데이터 (4)에연동된방송연동정보를상기화면정보연동 어플리케이션 (12)이상기광고데이터처리서버 (40)로부터다운로드할수있다.
[154] 또한,본발명의제 1실시예에따른방송화면연동커머스시스템은실시간으로 방송화면데이터 (4)이외에도제휴되지않은 VOD, VCD/DVD와같은화면 출력수단은방송데이터제공서버 (42)로부터별도의메타정보를매칭시켜두지 못하였으므로미리설정된광고데이터를출력시킨다.
[155] 즉，상기광고데이터처리서버 (40)는상기화면정보연동어폴리케이션 (12)의 구동신호에따라상기방송데이터제공서버 (42)측으로채널정보를요청하는바, 상기방송데이터제공서버 (42)측으로부터채널정보없음신호가수신되면,상기 광고데이터처리서버 (40)는 VOD, VCD/DVD와같은화면이출력된다고가정할 수있으며,이경우상기광고데이터처리서버 (40)는미리설정된광고데이터를 추출하여상기화면정보연동어플리케이션 (12)으로전송한다.
[156] 이때 ,바람직하게는미리설정된광고데이터는상기광고데이터
처리서버 (40)에서상기방송화면연동커머스장치 (10)측으로전송하는 데이터이므로，상기방송화면연동커머스장치 (10)의위치를추출하여
. 로컬광고의형태로쎄공하는것이좋다. .
[157] 한편，본발명의제 1실시예에따른방송화면연동커머스시스템은방송 화면데이터 (4)에연동되는방송연동정보가꼭상품이나서비스정보에 한정되는것이아니고，도 7에도시된바와같은설문정보 (80A:예컨대， 5명의 스타중가장선호하는스타는누구인가?)일수도있으며,성금모금정보 (80B: 예컨대，심장병어린이돕기성금모금,확인버튼클릭시정보출력)가 메타정보의형태로방송화면데이터 (4)에매칭되어상기화면정보연동 어플리케이션 (12)의구동시상기광고데이터처리서버 (40)로부터제공돨수 있다.
[158] 또한,본발명의제 1실시예에따른방송화면연동커머스시스템은상기화면 정보연동어플리케이션 (12)의구동시상기광고데이터처리서버 (40)로부터 해당시점에방송화면데이터 (4)와연동되는연동정보를제공받지만， 방송화면이너무빨리변경되어유저가실제로소망하는방송연동정보는이전 시점의방송연동정보라면그이전시점의방송연동정보를상기광고데이터 처리서버 (40)로부터제공받올수있다.
[159] 이를위해，상기광고데이터처리서버 (40)는화면정보연동
어플리케이션 (12)으로부터특정채널의이전화면연동정보요청신호를 수신하여이전화면연동정보를추출하여제공할수있게화면연동정보가 시간으로분류하여저장된다.
[160] 이하，본발명의제 2실시예에따른방송화면연동커머스시스템에대해
도면을참조하여상세하게설명한다.
[161] 도 8은본발명의제 2실시예에따른방송화면연동커머스시스템을통한자동 광고편집상태를나타내는도면이다.
[162] 이를참조하면，본발명의제 2실시예에따른방송화면연동커머스시스템은 방송화면데이터 (4)와연동되어방송연동정보로텍스트광고 (6a)가상기 광고데이터처리서버 (40)로부터제공되어디지털 TV(2)에출력된다.
[163] 이때,텍스트광고 (6a)는한줄정도로이루어진광고에불과하므로차후， 유저가해당기업이나상품을다시검색할때배경화면으로방송화면 데이터 (4)를첨부하여해당기업이나상품광고가마치 PPL광고인것처럼 보이도록편집하여저장하는것이바람직하다.
[164] 즉，차후유저의검색으로인해해당방송연동정보를통해광고했던광고주가 해당방송데이터와함께조합된광고데이터를제공할수있도록，상기광고 . 데이터처리서버 (40)는방송화면데이터와，해당방송화면데이터의소정부에 출력되는텍스트부가정보와관련된광고데이터를자동으로조합하여 저장하고，차후유저의요청에의해상기화면정보연동어플리케이션 (12)으로 제공한다.
[165] 이를위해,상기광고데이터처리서버 (40)는방송과연동되지않는시간대에 상기화면정보연동어플리케이션 (12)으로광고데이터가전송될수있도록 광고주가미리제공한광고데이터 (82)와，텍스트광고 (6a)가출력된방송화면 데이터 (4)를자동으로조합하여편집광고 (84)는도 8에도시된바와같이저장할 수있다.
[166] 이하，본발명의제 3실시예에따른방송화면연둠커머스시스템에대해
도면을참조하여상세하게설명한다.
[167] 도 9는본발명의제 3실시예에따른방송화면연동커머스시스템을통한
인증상태를도시한도면이다.
[168] 이를참조하면，본발명의제 3실시예에따른방송화면연동커머스시스템은 기존의 TPTV주문및결제방식과는달리,보안상으로매우유리하게구축된다.
[169] 즉,본발명의제 3실시예에따른방송화면연동커머스시스템은앞서설명한 바와같이,상기화면정보연동어플리케이션 (12)과상기광고데이터
처리서버 (40)를통해방송화면데이터 (4)에연동된방송연동정보를스마트폰과 같은장치에출력시킬수있다.
[170] 그리고，상기방송연동정보를구성하는특정상품에대한주문과결제를
수행할수있는바,본발명의제 3실시예에따른방송화면연동커머스시스템에 속한상기광고데이터처리서버 (40)는특정상품이나서비스에대한결제 요청정보를상기화면정보연동어플리케이션 (12)으로부터입력받은상태에서， 그상기화면정보연동어플리케이션 (12)으로특정인증번호를생성하여 전송하고,리모콘 (84)을통해해당인증번호입력신호가수신되면최종 결제처리를수행하게구성된다.
[171] 즉,대부분의결제처리에대해서상기방송화면연동커머스장치 (10)와광고 데이터처리서버 (40)를통해이루어지나,상기광고데이터처리서버 (40)는상기 화면정보연동어플리케이션 (12)으로부터결제요청정보를수신받으면，상기 광고데이터처리서버 (40)는상기화면정보연동어플리케이션 (12)으로특정 인증정보 (예, 235)를전송할수있다.
[172] 그러면，유저는그특정인증정보를상기리모콘 (84)을이용하여
셋탑박스 (44)에입력하고,그셋탑박스 (44)는해당인증정보 (예, 235)를상기 방송데이터제공서버 (42)를통해상기광고데이터처리서버 (40)로전송하고, 상기광고데이터처리서버 (40)는해당인증정보를비교하여일치시최종 결제처리를수행한다
[173] 이러한방식은스마트폰을이용하여각가족들이자신의결제정보를자신의 스마트폰으로부터빠르게추출하여결제요청신호를발생시키므로대부분의 기존의 IPTV보다월등히，빠른결제관련정보의입력이가능하며，리모콘을 통한인증도수행하므로스마트폰을분실하여도부정결제가발생되지않는다.
[174] 마찬가지로,리모콘올분실하여도부정결제가발생되지않고,자녀들이
부모의허락없이리모콘으로특정상품에대해임의대로결제할수없다.
[175] 한편,본발명의실시예에따른방송화면연동커머스장치및시스템과그
방법은단지상기한실시예에한정되는것이아니라그기술적요지를이탈하지 않는범위내에서다양한변경이가능하다.
[176] *부호의설명 * [177] 2:디지털 TV, 4:방송화면데이터 ,
[178] 10:방송화면연동커머스장치, 12:화면정보연동어플리케이션
[179] 40:광고데이터처리서버 , 42:방송데이터 제공서버,
[180] 44：셋탑박스.

Claims

청구범위
[청구항 1 ] 디지털 TV(2)에출력되는방송화면데이터 (4)에히든상태로포함되거나 또는방송화면데이터 (4)에노출된부가정보에연동된정보를광고 데이터처리서버 (40)로부터전송받아다운로드하는다운로드정보 저장부 (16)와;
상기광고데이터처리서버 (40)로상기디지털 TV(2)의출력을제어하는 셋탑박스 (18)의식별정보를전송할수있도록셋탑박스정보 (IPTV방송 사업자정보포함)를설정하는셋탑박스정보설정부 08)가포함되며； 그구동시，자동으로상기광고데이터처리서버 (40)로셋탑박스 、 식별정보및방송화면연동커머스장치의식별정보와,화면연동정보 요청신호를전송하고,화면연동정보를다운로드하여출력시키는화면 정보연동어플리케이션 (12)이탑재된것을특징으로하는방송화면연동 커머스장치.
[청구항 2] 제 1항에있어서,
상기화면연동정보는화면에노출된물건과관련된카테고리정보또는 서비스정보,광고와관련된 T-커머스정보또는,설문정보또는 후원금액에대한이체정보또는레시피관련정보인것을특징으로하는 방송화면연동커머스장치.
[청구항 3] 제 1항에있어서，
상기화면정보연동어플리케이션 (12)은유저의결제수단정보와 인증정보또는유저의신상정보를저장하는유저정보저장부 (14)가더 포함된것을특징으로하는방송화면연동커머스장치.
[청구항 4] 제 1항에있어서,
상기화면정보연동어플리케이션 (12)은상품이나서비스에대한주문을 처리하는주문처리부 (20)와;
상기주문처리부 (20)에서처리된주문에대해결제수단을통해결제를 처리하는결제처리부 (22)가더포함된것을특징으로하는방송화면 연동커머스장치.
[청구항 5] 제 1항에있어서,
상기화면정보연동어플리케이션 (12)은상품이나서비스에대한주문 및결제시유저의위치를포착하기위해 GPS모들과연동하여 위치정보를자동으로추출하는위치정보추출부 (24)가더포함된것을 특징으로하는방송화면연동커머스장치 .
[청구항 6] 제 1항에있어서，
상기화면정보연동어플리케이션 (12)은미리 IPTV통신사업자정보를 설정하고，그구동시사용자가수동으로채널정보를 IPTV통신사업자 정보와함께광고데이터처리서버 (40)로전송하여화면연동정보를 ' 요청하게구성된것을특징으로하는방송화면연동커머스장치.
[청구항 7] 제 1항에있어서,
상기화면정보연동어플리케이션 (12)은상기디지털 TV(2)의채널 변경에대웅하는화면연동정보를요청하는신호를발생시킬수있는 화면연동정보갱신버튼이더구비된것을특징으로하는방송화면연동 커머스장치.
[청구항 8] 디지털 TV(2)에출력되는방송화면데이터 (4)에포함된물건이나
서비스와관련되거나또는방송화면데이터 (4)상에노출된부가정보에 연동된정보를출력하는셋탑박스 (44)와;
상기셋탑박스 (44)에방송화면데이터 (4)를전송하여출력시키며，광고 데이터처리서버 (40)의요청에의해특정셋탑박스 (44)로출력되는방송 채널정보를제공하는방송데이터제공서버 (42)와;
디지털 TV(2)에출력되는방송화면데이터 (4)에포함되거나또는방송 화면데이터 (4)상에노출된부가정보를열람하기위해그내부에탑재된 화면정보연동어플리케이션 (12)을구동시키고，광고데이터
처리서버 (40)로부터전송된화면연동정보를통해상품이나서비스 검색，주문이나결제신호를발생시키는방송화면연동커머스
장치 (10)와;
상기방송화면연동커머스장치 (10)로부터화면연동정보요청신호를 수신하고,상기방송데이터제공서버 (42)로해당유저의셋탑박스 (44) 정보를전송하여현재출력화면정보를수신하며,그출력화면정보와 매칭된화면연동정보를추출하여상기방송화면연동커머스 장치 (10)로전송하고，그방송화면연동커머스장치 (10)와연동하여 주문이나결제처리를수행하는광고데이터처리서버 (40)로구성된것을 특징으로하는방송화면연동커머스시스템.
[청구항 9] 제 8항에있어서，
상기디지털 TV(2)의방송화면데이터 (4)하단에텍스트부가정보 출력영역 (6)을출력시킬수있도록상기광고데이터처리서버 (40)가 텍스트부가정보를셋탑박스 (44)로제공하게된것을특징으로하는 방송화면연동커머스시스템.
[청구항 10] 제 8항에있어서,
상기방송데이터제공서버 (42)는각방송화면데이터 (4)에포함된 물건이나서비스에대한정보가저장되어져있고，상기광고데이터 처리서버 (40)의채널정보요청시함께전송하게구성된것을특징으로 하는방송화면연동커머스시스템.
[청구항 11 ] 제 8항에있어서，
상기광고데이터처리서버 (40)는방송화면에포함 ¾수있는물건이나 서비스를카테고리로분류하고，각카테고리별로가맹점정보를 분류하여저장한것을특징으로하는방송화면연동커머스시스템 .
[청구항 1 제 8항에있어서,
상기광고데이터처리서버 (40)는그내부에광고주단말기 (30)가미리 전송한텍스트광고데이터및해당텍스트광고데이터와연동된해당 광고주의상품이나서비스광고데이터와이벤트정보데이터가저장된 것을특징으로하는방송화면연동커머스시스템.
[청구항 1 3] 제 8항에있어서,
상기광고데이터처리서버 (40)는상기방송데이터제공서버 (42)로부터 현재디지털 TV(2)에출력되는화면데이터가방송화면데이터가 아니라는정보를수신한경우에，기설정광고데이터를상기방송화면 연동커머스장치 (10)로전송하게된것을특징으로하는방송화면연동 커머스시스템.
[청구항 14] 제 8항에있어서，
상기광고데이터처리서버 (40)는적어도하나이상의화면정보연동 어플리케이션 (12)이단일의셋탑박스 (44)에매칭되게설정처리한것을 특징으로하는방송화면연동커머스시스템.
[청구항 15] 제 8항에있어서,
상기광고데이터처리서버 (40)는화면정보연동
어플리케이션 (12)으로부터셋탑박스 (44)의식별정보및어플리케이션 식별정보와,화면연동정보요청정보를수신하여자동으로상기방송 데이터제공서버 (42)로해당셋탑박스 (44)의현재채널정보를 요청하거나,또는화면정보연동어플리케이션 (12)으로부터입력된 IPTV 방송통신사업자정보및채널정보를통해채널을확인하게된것을 특징으로하는방송화면연동커머스시스템.
[청구항 16] 제 8항에있어서，
상기광고데이터처리서버 (40)는화면정보연동
어플리케이션 (12)으로부터특정채널의이전화면연동정보요청신호를 수신하여이전화면연동정보를추출하여제공할수있게화면
연동정보가시간으로분류하여저장된것을특징으로하는방송화면 연동커머스시스템.
[청구항 Π] 제 8항에있어서,
상기광고데이터처리서버 (40)는방송과연동되지않는시간대에상기 화면정보연동어플리케이션 (12)으로광고데이터가전송될수있도록 광고주가미리제공한광고데이터 (82)와,텍스트광고 (6a)가출력된 방송화면데이터 (4)를자동으로조합하여저장하게된것을특징으로 하는방송화면연동커머스시스템.
[청구항 18] 제 8항에있어서,
상기광고데이터처리서버 (40)는특정상품이나서비스에대한결제 요청정보를상기화면정보연동어플리케이션 (12)으로부터입력받은 상태에서,그상기화면정보연동어플리케이션 ( 12)으로특정 인증번호를생성하여전송하고,리모콘 (84)을통해해당인증번호 입력신호가수신되면최종결제처리를수행하도록구성된것을특징으로 하는방송화면연동커머스시스템.
[청구항 19] 제 8항에있어서,
상기광고데이터처리서버 (40)는기설정시간마다상기셋탑박스 (44)를 통해출력되는상기디지털 TV(2)의채널변경이있는지를상기방송 데이터제공서버 (42)로체크하고，채널이변경된경우라면상기화면 정보연동어플리케이션 (12)으로채널변경에대웅하는화면연동정보를 전송받을것인지를확인하는신호를발생시키게구성된것을특징으로 하는방송화면연동커머스시스템.
[청구항 20] 제 8항에있어서，
상기광고데이터처리서버 (40)는기설정시간마다상기디지털 TV(2)의 채널이몇번인지를상기방송데이터제공서버 (42)로체크하고，현재의 채널에연동되는화면연동정보를자동으로추출하여상기화면정보 연동어폴리케이션 (12)으로전송하게구성된것을특징으로하는 방송화면연동커머스시스템.
[청구항 21] 제 8항에있어서，
상기텍스트부가정보는광고데이터나캠페인정보,가훈정보,이벤트 정보,공공국가기관의공지정보중어느하나인것을특징으로하는 방송화면연동커머스시스템.
[청구항 22] 제 8항에있어서，
상기텍스트부가정보는상기방송화면데이터 (4)에노출되는상품 관련정보또는해당방송화면데이터 (4)를통해연상할수있는
관련정보인것을특징으로하는방송화면연동커머스시스템.
[청구항 23] 제 8항에있어서,
상기광고데이터처리서버 (40)는그내부에，
상기화면정보연동어플리케이션 (12)과연동되게설정된셋탑박스의 식별정보를저장하는셋탑박스식별정보저장부 (52)와;
상기화면정보연동어플리케이션 (12)의식별정보와,방송화면연동 커머스장치 (2)의번호를매칭하여저장하는어플리케이션식별정보 저장부 (54)와;
광고주가제공하고,방송화면데이터에포함되게노출시키기위한 광고정보를저장하는광고정보저장부 (56)와;
상기광고정보와연동되는연동정보를추출하는연동정보추출부 (60)와; 상기화면정보연동어플리케이션 (12)으로부터셋탑박스정보를 . 수신받고，상기방송데이터제공서버 (42)로부터해당셋탑박스의출력 채널정보를수신하여해당방송화면데이터와연동된연동정보를 추출하여，상기화면정보연동어플리케이션 (12)으로제공하는 제어부 (72)를포함하여구성된것을특징으로하는방송화면연동커머스 시스템.
[청구항 24] 제 8항에있어서，
상기광고데이터처리서버 (40)는그내부에，
상기디지털 TV(2)의방송화면에광고출력비용을정산하는광고비용 정산부 (62)와;
상기화면정보연동어플리케이션 (12)으로전송된주문신호에대해 처리하는주문처리부 (68)와;
상기주문신호에대해，상기화면정보연동어플리케이션 (12)으로부터 결제수단정보및결제인증정보를수신하여결제처리를수행하는 결제처리부 (70)를더포함하여이루어진것을특징으로하는방송화면 연동커머스시스템.
[청구항 25] 제 8항에있어서，
상기광고데이터처리서버 (40)는그내부에상기방송데이터 제공서버 (42)로부터현재디지털 TV(2)에출력되는화면데이터에 연동정보가존재하는지를판단하는방송데이터연동정보유무 판단부 (58)가더포함된것을특징으로하는방송화면연동커머스 시스템.
[청구항 26] 제 8항에있어서,
상기광고데이터처리서버 (40)는그내부에，
방송과연동되지않는시간대에상기화면정보연동
어플리케이션 (12)으로광고데이터가전송될수있도록광고주가미리 제공한광고데이터 (82)와,텍스트광고 (6a)가출력된방송화면
데이터 (4)를자동으로조합하는광고자동편집부 (64)와;
상기광고자동편집부 (64)에서편집된광고데이터를저장하는편집광고 저장부 (66)를더포함하여구성된것을특징으로하는방송화면연동 커머스시스템.
[청구항 27] 제 9항에있어서,
상기텍스트부가정보출력영역 (6)은그소정부에유저의광고열람에 대한리워드가가능한정보임을표시하는리워드표시정보 (8)가 표시되거나또는부가광고가포함된방송화면데이터임을표시하는 표시정보가더포함된것을특징으로하는방송화면연동커머스시스템 .
[청구항 28] 제 23항에있어서，
상기연동정보추출부 (60)는유저의위치정보를상기화면정보연동 어플리케이션 (12)으로부터수신하여근거리순으로연동정보를 추출하게된것을특징으로하는방송화면연동커머스시스템. [청구항 29] a)방송데이터제공서버 (42)가셋탑박스 (44)에방송화면데이터 (4)를 전송하여출력시키는과정과;
b)상기광고데이터처리서버 (40)가방송화면연동커머스장치 (10)의 화면정보연동어플리케이션 (12)으로부터구동신호및방송연동정보 요청신호를수신하는과정과;
c)상기광고데이터처리서버 (40)가상기방송데이터제공서버 (42)로 상기화면정보연동어플리케이션 (12)과연동된특정셋탑박스 (44)의 현재출력채널정보를요청하는과정과;
d)상기광고데이터처리서버 (40)가해당채널의방송화면에연동되는 방송연동정보를추출하는과정과;
e)상기광고데이터처리서버 (40)가해당방송연동정보를상기화면 정보연동어폴리케이션 (12)으로전송하는과정을포함하여이루어진 것을특징으로하는방송화면연동커머스방법.
[청구항 30] 제 29항에있어서，
상기 a)과정의이전에，
상기광고데이터처리서버 (40)는다수의광고주로부터광고데이터를 수신하거나,국가공공기관으로부터공지정보를수신하거나또는 후원정보를수신하거나또는방송관련이벤트정보로이루어진방송 연동정보를수신하는과정과;
상기광고데이터처리서버 (40)가각방송화면데이터 (4)에포함된정보 또는노출된정보와대해,다수광고데이터를분류하는과정이더포함된 것을특징으로하는방송화면연동커머스방법.
[청구항 31 ] 제 29항에있어서,
상기 a)과정의이전에,
상기화면정보연동어플리케이션 (12)에방송화면연동커머스 장치 (10)의번호와,셋탑박스 (44)의식별정보， IPTV방송통신사정보를 연결하여자동전송가능하게저장하는과정이더포함된것을특징으로 하는방송화면연동커머스방법.
[청구항 32] 제 29항에있어서，
상기 a)과정의이전에，
상기화면정보연동어플리케이션 (12)에유저의신상정보,유저의 결제수단정보를미리저장하는과정이더포함된것을특징으로하는 방송화면연동커머스방법.
[청구항 33] 제 29항에있어서，
상기 a)과정의이전에,
상기광고데이터처리서버 (40)가상기방송화면데이터 (4)의소정부에 텍스트로된부가정보 (6a)를전송하여출력시키는과정이더포함된것을 특징으로하는방송화면연동커머스방법. [청구항 M] 제 29항에있어서,
상기 b)과정은상기광고데이터처리서버 (40)가방송화면연동커머스 장치 ( 10)의화면정보연동어플리케이션 (12)으로부터구동신호및방송 연동정보요청신호외에도，방송화면연동커머스장치 (10)의번호와, 셋탑박스 (44)의식별정보를더수신하는과정인것을특징으로하는 방송화면연동커머스방법.
[청구항 35] 제 29항에있어서，
상기 c)과정과 d)과정의사이에는,
상기방송데이터제공서버 (42)가상기광고데이터처리서버 (40)로해당 셋탑박스 (44)의현재출력채널정보와,해당출력채널화면에포함된 물건카테고리정보나서비스카테고리정보나,노출된부가정보나, PPL 정보를전송하는과정이더포함된것을특징으로하는방송화면연동 커머스방법.
[청구항 36] 제 29항에있어서，
상기 c)과정은，
상기광고데이터처리서버 (40)가상기방송데이터제공서버 (42)로특정 셋탑박스 (44)의현재출력채널정보를요청하지않고，상기화면정보 연동어플리케이션 (12)으로부터유저가입력한채널정보와 IPTV 방송통신사정보를수신하는과정이더포함된것을특징으로하는 방송화면연동커머스방법.
[청구항 37] 제 29항에있어서，
상기 d)과정에는，
광고주가특정유저에한하여방송화면연동정보의전송을제한한 경우라면,상기광고데이터처리서버 (40)가상기화면정보연동 어플리케이션 (12)으로특정신상의유저인지를질의하는과정과;
상기화면정보연동어플리케이션 (12)이기저장된신상정보와비교하여 상기광고데이터처리서버 (40)가질의하는신상정보에해당하는지에 대한답변을수행하는과정이더포함된것을특징으로하는방송화면 연동커머스방법.
[청구항 38] 제 29항에있어서,
상기 e)과정에서，상기화면연동정보란화면에노출된물건과관련된 카테고리정보또는서비스정보또는서비스카테고리정보,노출광고와 관련된 T-커머스정보또는，설문정보또는후원금액에대한이체정보 또는레시피관련정보인것을특징으로하는방송화면연동커머스방법.
[청구항 39] 제 29항에있어서，
상기 b)과정에는，
. 상기화면정보연동어플리케이션 (12)이 GPS모듈과연동하여현재
위치를추출하는과정과; 상기화면정보연동어플리케이션 (12)이상기광고데이터 처리서버 (40)로현재위치정보를전송하는과정이더포함되며； 상기 e)과정에는，상기광고데이터처리서버 (40)가방송화면
연동정보중해당유저의위치에근거리인방송화면연동정보를 추출하는과정과;
상기광고데이터처리서버 (40)가근거리순으로정렬된방송화면 연동정보를상기화면정보연동어플리케이션 (12)으로전송하는과정이 더포함된것을특징으로하는방송화면연동커머스방법.
[청구항 40] 제 29항에있어서，
상기 e)과정다음으로,
상기광고데이터처리서버 (40)가상기화면정보연동
어플리케이션 (12)으로부터화면에연동되어광고데이터처리서버 (40)가 제공한특정상품이나서비스에대한주문선택신호를수신하는과정과; 상기광고데이터처리서버 (40)가상기화면정보연동
어플리케이션 (12)으로부터결제정보를수신하여결제처리를수행하는 과정이더포함된것을특징으로하는방송화면연동커머스방법.
[청구항 41] 제 29항에있어서,
상기 e)과정다음으로，
상기광고데이터처리서버 (40)가방송화면데이터와，해당방송화면 데이터의소정부에출력되는텍스트부가정보와관련된광고데이터를 자동으로조합하여저장하고,차후유저의요청에의해상기화면정보 연동어플리케이션 (12)으로제공하는과정이더포함된것을특징으로 하는방송화면연동커머스방법 .
[청구항 42] 제 29항에있어서，
상기 d)과정은,
상기광고데이터처리서버 (40)가상기방송데이터제공서버 (42)로부터 현재디지털 TV(2)에출력되는화면데이터가방송화면데이터가 아니라는정보를수신한경우에，상기광고데이터처리서버 (40)가 기설정광고데이터를상기방송화면연동커머스장치 (10)로전송하게된 것을특징으로하는방송화면연동커머스방법.
[청구항 43] 제 29항에있어서，
상기 d)과정은,
상기광고데이터처리서버 (40)가단일셋탑박스 (44)에매칭된서로다른 다수의화면정보연동어플리케이션 (12)으로부터동일한화면에포함된 다수의상품에대한검색또는주문이나결제신호를수신하는경우라면， 상기광고데이터처리서버 (40)는각화면정보연동
어플리케이션 (12)으로부터수신된요청신호에대해각각독립적으로 처리하는것을특징으로하는방송화면연동커머스방법 . [청구항 44] 제 29항에 있어서，
상기 e)과정다음으로,
상기 광고데이터처리서버 (40)가상기화면정보연동
어플리케이션 ( 12)으로부터특정 채널의.이전시점화면연동정보 요청신호를수신하면，해당채널의 이전시점화면연동정보를추출하여 제공하는것을특징으로하는방송화면연동커머스방법 .
[청구항 45] 제 29항에 있어서，
상기 e)과정다음으로，
상기광고데이터처리서버 (40)가상기화면정보연동
어플리케이션 (12)으로부터디지털 TV(2)의 채널변경에 대응하는화면 연동정보의 갱신요청신호를수신하는과정과;
상기광고데이터처리서버 (40)가방송데이터 제공서버 (42)로현재방송 화면데이터를요청하는과정이더포함된것을특징으로하는방송화면 연동커머스방법.
[청구항 46] 제 29항에 있어서，
상기 e)과정다음으로，
상기 광고데이터처리서버 (40)가기설정시간마다상기 셋탑박스 (44)를 통해출력되는디지털 TV(2)의 채널변경이 있는지를상기 방송데이터 제공서버 (42)로체크요청하는과정과;
채널이 변경된경우라면상기화면정보연동어플리케이션 (12)으로채널 변경에 대웅하는화면연동정보를전송받을것인지를확인하는신호를 발생시키는과정이더포함된것을특징으로하는방송화면연동커머스 방법.
[청구항 47] 제 29항에 있어서,
상기 e)과정다음으로,
상기광고데이터처리서버 (40)가기설정시간마다상기디지털 TV(2)의 채널이몇번인지를상기방송데이터제공서버 (42)로체크하는과정과; 현재의채널에 연동되는화면연동정보를자동으로추출하여상기화면 정보연동어플리케이션 (12)으로전송하는과정이더포함된것을 특징으로하는방송화면연동커머스방법 .
[청구항 48] 제 40항에 있어서,
상기광고데이터처리서버 (40)가특정상품이나서비스에대한결제 요청정보를상기화면정보연동어플리케이션 (12)으로부터 입력받은 과정과; '
상기광고데이터처리서버 (40)가그상기화면정보연동 어플리케이션 (12)으로특정 인증번호를생성하여전송하는과정과; 리모콘 (84)을통해입력된해당인증번호가셋탑박스 (44)와방송데이터 제공서버 (42)를통해수신되면상기광고데이터처리서버 (40)가최종 결제처리를수행하는과정이더포함된것을특징으로하는방송화면 연동커머스방법.
PCT/KR2016/007036 2015-07-01 2016-06-30 방송화면 연동 커머스 장치 및 시스템과 그 방법 WO2017003219A1 (ko)

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