WO2017000612A1

WO2017000612A1 - Method and device for recommending apps to mobile terminal during search

Info

Publication number: WO2017000612A1
Application number: PCT/CN2016/078358
Authority: WO
Inventors: 冯贵平
Original assignee: 北京奇虎科技有限公司; 奇智软件（北京）有限公司
Priority date: 2015-06-30
Filing date: 2016-04-01
Publication date: 2017-01-05
Also published as: CN105095388A

Abstract

A method and device for recommending Apps to a mobile terminal during search. The method comprises: a first terminal receiving a search word from a user, and acquiring, according to the search word, at least one to-be-recommended App associated with the search word (102); generating a recommendation identifier for each to-be-recommended App according to the client environment in the first terminal (S104); and pushing each to-be-recommended App to a mobile terminal associated with the first terminal by utilizing the recommendation identifier (S106). The method and device for recommending Apps to a mobile terminal during search fulfills the objective of recommending Apps to a mobile terminal during search. Since the search word can reflect the search intention of a user directly, the user can be provided with more abundant search results by recommending to the user the to-be-recommended Apps associated with the search word of the user; thus extra help can be provided to the user, and such a situation is avoided where the user may be bothered by such App recommendation modes as window popup and hover advertising.

Description

Method and device for recommending an app to a mobile terminal during a search process

Technical field

The present invention relates to the field of Internet application technologies, and in particular, to a method and apparatus for recommending an App to a mobile terminal in a search process.

Background technique

With the enhancement of functions of mobile terminals (such as mobile phones, tablets, etc.), it has become a must-have for people's lives and work. In order to meet various needs of users, there are various applications (applications) developed on the Internet based on mobile terminals, such as various reading, games, online shopping, chat applications, and the like.

At present, the App provider mainly recommends the App to users through pop-ups or floating advertisements such as text and graphics. Usually, the advertisement will directly point to the App's official website special page. After the user clicks on the pop-up window or the floating advertisement of text, graphics, etc., you can use the special page to understand the function of the app, and further click the download address on the topic page to install the app. The download of the data, and then the mobile terminal uses the installation data of the App to install the App.

However, the way to recommend an app through a pop-up or floating advertisement may disturb the user and easily make the user feel resentful. Therefore, it is urgent to provide a scheme for effectively recommending an App.

Summary of the invention

In view of the above problems, the present invention has been made in order to provide a method and apparatus for implementing an app recommendation to a mobile terminal in a search process that overcomes the above problems or at least partially solves the above problems.

According to an aspect of the present invention, a method for implementing an App to a mobile terminal during a search process is provided, including:

The first terminal receives a search term from the user, and acquires at least one to-be-recommended App related to the search term according to the search term;

Generating a recommendation identifier for each app to be recommended according to the client environment in the first terminal;

Each of the to-be-recommended apps is pushed to the mobile terminal associated with the first terminal by using the recommendation identifier.

According to another aspect of the present invention, a method for implementing an APP recommendation to a mobile terminal during a search process is provided, including:

The mobile terminal associated with the first terminal receives each to-be-recommended App recommended by the first terminal according to its own client environment;

Each app to be recommended is installed on the mobile terminal.

According to still another aspect of the present invention, an apparatus for recommending an app to a mobile terminal is provided in the search process, and is configured to be configured in the first terminal, including:

a data input module adapted to receive a search term from a user;

An application obtaining module, configured to acquire at least one to-be-recommended App related to the search term according to the search term;

a generating module, configured to generate a recommendation identifier for each app to be recommended according to the client environment in the first terminal;

And a recommendation module, configured to use the recommendation identifier to push each to-be-recommended App to the mobile terminal associated with the first terminal.

According to still another aspect of the present invention, an apparatus for recommending an App to a mobile terminal is provided in a search process, where the mobile terminal is associated with the first terminal, and includes:

The receiving module is adapted to receive, by the mobile terminal, each to-be-recommended App recommended by the first terminal according to the client environment of the mobile terminal;

The installation module is adapted to install each app to be recommended on the mobile terminal.

According to still another aspect of the present invention, a computer program is provided, comprising computer readable code, when said computer readable code is run on a computing device, causing said computing device to perform a search according to said A method of recommending an app to a mobile terminal is implemented in the process.

According to still another aspect of the present invention, a computer readable medium storing the above computer program is provided.

The beneficial effects of the invention are:

In the embodiment of the present invention, the first terminal receives the search term from the user, obtains at least one App to be recommended related to the search term according to the search term, and then selects the App to be recommended according to the client environment in the first terminal. A recommendation identifier is generated, and each recommended application is recommended to the mobile terminal associated with the first terminal by using the recommendation identifier. Since the search term can directly reflect the user's search intent, recommending the app to be recommended related to the user search term to the user, can provide the user with richer search results, provide additional help to the user, and can avoid pop-up or floating advertisement. The manner in which the App is recommended may disturb the user's situation, and thus, the present invention achieves the purpose of recommending an App to the mobile terminal during the search process. In addition, the present invention utilizes the recommended identifiers that match the client environment in the first terminal to directly push the recommended apps, and the generated recommended identifiers are highly adaptable, and the mobile terminal associated with the first terminal receives the recommended identifiers. It can be directly identified or used, and it is not necessary to install the recommended App to the mobile terminal through multiple operation steps as described in the prior art, which solves the problem that the App installation step is cumbersome, and makes the App recommendation more effective and efficient. higher.

The above description is only an overview of the technical solutions of the present invention, and the above-described and other objects, features and advantages of the present invention can be more clearly understood. Specific embodiments of the invention are set forth below.

DRAWINGS

Various other advantages and benefits will become apparent to those skilled in the art from a The drawings are only for the purpose of illustrating the preferred embodiments and are not to be construed as limiting. Throughout the drawings, the same reference numerals are used to refer to the same parts. In the drawing:

FIG. 1 is a flowchart showing a method of implementing an app recommendation to a mobile terminal in a search process according to an embodiment of the present invention; FIG.

2 is a flowchart showing a method of implementing an app recommendation to a mobile terminal in a search process according to another embodiment of the present invention;

FIG. 3 is a flowchart showing a method of implementing an app recommendation to a mobile terminal in a search process according to still another embodiment of the present invention; FIG.

4 shows a schematic diagram showing a dedicated link in a search result page, in accordance with an embodiment of the present invention;

FIG. 5 is a schematic structural diagram of an apparatus for implementing an app recommendation to a mobile terminal in a search process according to an embodiment of the present invention; FIG.

6 is a schematic structural diagram of an apparatus for implementing an app recommendation to a mobile terminal in a search process according to another embodiment of the present invention;

Figure 7 is a schematic block diagram of a computing device for performing a method of implementing an App to a mobile terminal in a search process in accordance with the present invention;

Fig. 8 schematically shows a storage unit for holding or carrying program code implementing a method of implementing an app recommendation to a mobile terminal in a search process according to the present invention.

detailed description

The invention is further described below in conjunction with the drawings and specific embodiments.

In order to solve the above technical problem, the embodiment of the present invention provides a method for recommending an App to a mobile terminal in a search process, and the method may be applied to a first terminal, where the first terminal may be a PC (Personal Computer). End, notebook, smart TV or other terminal device. FIG. 1 illustrates a flow chart of a method of implementing an app recommendation to a mobile terminal during a search process, in accordance with an embodiment of the present invention. Referring to FIG. 1, the method includes at least steps S102 to S106.

Step S102: The first terminal receives a search term from a user, and acquires at least one APP to be recommended related to the search term according to the search term.

Step S104: Generate a recommendation identifier for each App to be recommended according to the client environment in the first terminal.

Step S106: Pushing each to-be-recommended App to the mobile terminal associated with the first terminal by using the recommendation identifier.

In the step S102, the at least one to-be-recommended App related to the search term is obtained according to the search term. The embodiment of the present invention provides an optional solution, in which the search term can be matched with the preset App recommendation model library. Operation, obtaining at least one app to be recommended related to the search term. Here, you can analyze the recommendation requirements and build an App recommendation model library based on the recommended requirements.

Further, the app recommendation model library of different categories may be established for each type of recommendation requirement. Therefore, in the process of using the search term to perform a matching operation with the preset app recommendation model library, the search term may be analyzed to determine the corresponding search term. App recommends the category of the model library, and then calls the App recommendation model of the corresponding category of the search term. The type library then matches at least one app to be recommended related to the search term in the App recommendation model library of the corresponding category of the search term, thereby improving the efficiency and accuracy of the recommendation.

In step S104, when the client environments in the first terminal are different, the generated recommendation identifiers of the to-be-recommended apps are different, so that the step S106 uses the recommendation identifiers to recommend each of the to-be-recommended apps to the mobile terminal associated with the first terminal. It is also different, and will be described in detail below.

In the first mode, if the channel program associated with the mobile terminal is installed on the first terminal, step S104 is optionally implemented to generate, for each app to be recommended, a program for arranging the channel and pushing the app to be recommended through the channel program. A dedicated link to the mobile terminal. At this time, step S106 is optionally implemented to display a dedicated link in the search result page, and when receiving the instruction to trigger the dedicated link, the channel program is called up, and the to-be-recommended App is pushed to the mobile terminal through the channel program.

For example, searching for the "red sorghum theme song" on the first terminal, and the recommended application is "xx music player", if the channel program associated with the mobile terminal (such as 360 mobile assistant, etc.) is installed on the first terminal, Generating a dedicated link for calling the channel program and pushing the to-be-recommended App "xx music player" to the mobile terminal through the channel program, that is, "zhushou360://type=apk&name=%E9%85%B7%E7 %8B%97%E9%9F%B3%E4%B9%90&url=http://shouji.360tpcdn.com/150603/b49d49ef0a8b795196e7baa24d708747/com.xx.android_7426.apk", the dedicated app to be recommended for this dedicated link For the android (Android) version of the App, of course, the embodiment of the present invention can also generate a dedicated link that provides other versions of the App. Subsequently, the click link displayed in the search result page is in the form of a dedicated link. After receiving the instruction that the user clicks the dedicated link, the channel program is directly invoked, and the to-be-recommended App is pushed to the mobile terminal through the channel program.

Further, when the app to be recommended is pushed to the mobile terminal by using the channel program, the channel program may initiate a request for establishing a connection to the mobile terminal, and after the channel program establishes a connection with the mobile terminal, the app to be recommended is pushed to the mobile terminal. In an embodiment of the invention, the channel program is also installed on the mobile terminal, and the channel program on the first terminal initiates a request to establish a connection to the channel program installed on the mobile terminal.

In the second mode, if the channel program associated with the mobile terminal is not installed on the first terminal, step S104 is optionally implemented to generate a download link for downloading the app to be recommended to the first terminal for each app to be recommended. At this time, step S106 is optionally implemented to display a download link in the search result page, and when receiving the instruction to trigger the download link, download the to-be-recommended App to the first terminal, and then download the to-recommended to the first terminal. The app is pushed to the mobile terminal. Here, pushing the to-be-recommended App downloaded to the first terminal to the mobile terminal may be implemented by means of existing inter-terminal data transmission, such as connecting the mobile terminal to the first terminal through a data line for data transmission, and the like.

Still taking the above example as an example, searching for the "red sorghum theme song" on the first terminal, and the recommended application is "xx music player", if the channel program associated with the mobile terminal is not installed on the first terminal (such as 360 mobile phone) An assistant, etc., generates a download link for downloading the to-be-recommended App to the first terminal, and the download link is “http://shouji.360tpcdn.com/150603/b49d49ef0a8b795196e7baa24d708747/com.xx.android_7426.apk”, The application to be recommended provided by the download link is an android version of the App. Of course, the embodiment of the present invention may also generate a download link for providing other versions of the App. Then, the download link is displayed in the search result page, and when the instruction to trigger the download link is received, the app to be recommended is downloaded to the first terminal, and finally the app to be recommended downloaded to the first terminal is pushed to the mobile terminal.

The foregoing method 2 implements the purpose of pushing the APP to be recommended to the mobile terminal associated with the first terminal when the channel program associated with the mobile terminal is not installed on the first terminal. In an actual application, in order to meet the diversified needs of the user, when the channel program associated with the mobile terminal is installed on the first terminal, the push of the APP to be recommended may also be implemented by using the foregoing method 2, that is, for each app to be recommended. And generating a download link for downloading the to-be-recommended App to the first terminal, and then displaying a download link in the search result page, and when receiving the instruction to trigger the download link, downloading the to-be-recommended App to the first terminal, and then downloading The to-be-recommended App to the first terminal is pushed to the mobile terminal.

In the third mode, when the channel program associated with the mobile terminal is installed on the first terminal or the channel program associated with the mobile terminal is not installed on the first terminal, the method can be adopted. That is, step S104 is optionally implemented to generate a two-dimensional code carrying the download address of the app to be recommended for each app to be recommended. At this time, step S106 is optionally implemented to display the two-dimensional code in the search result page. After the mobile terminal scans the two-dimensional code, the download address of the to-be-recommended App is obtained, and the download address of the app to be recommended is used to download the Recommend App to mobile terminal.

Correspondingly, the embodiment of the present invention further provides a method for recommending an App to a mobile terminal in a search process, and the method can be applied to a mobile terminal, where the mobile terminal can be a mobile phone, a tablet computer, a smart watch, smart glasses, or the like. FIG. 2 illustrates a flow chart of a method of implementing an app recommendation to a mobile terminal during a search process in accordance with another embodiment of the present invention. Referring to FIG. 2, the method includes at least steps S202 to S204.

Step S202: The mobile terminal associated with the first terminal receives each to-be-recommended App recommended by the first terminal according to its own client environment.

Step S204, installing each app to be recommended on the mobile terminal.

In step S202, the mobile terminal determines whether the local terminal has a channel program associated with the first terminal, and if so, the channel program receives a request from the channel program installed in the first terminal to recommend each recommended application to be recommended, and then The channel program responds to the request and receives each app to be recommended.

In step S204, for each app to be recommended, the prompt information for prompting the user to install the app to be recommended is generated, and when the user receives the instruction to install the app to be recommended according to the prompt information, the app to be recommended is installed on the mobile terminal. Achieve the purpose of installation according to the user's choice.

The implementation process of recommending an App to a mobile terminal in the search process of the present invention is described in detail below through a specific embodiment. In this embodiment, the first terminal may be a PC terminal, a notebook, a smart TV or other terminal device, and the mobile terminal may be a mobile phone, a tablet computer, a smart watch, smart glasses, etc., that is, the first terminal moves to the mobile terminal during the search process. The App is recommended, and the App recommendation model library is pre-established on the first terminal. FIG. 3 illustrates a flow chart of a method of implementing an app recommendation to a mobile terminal during a search process in accordance with yet another embodiment of the present invention. Referring to FIG. 3, the method includes at least steps S302 to S332.

In step S302, the first terminal receives the search term from the user.

Step S304, the first terminal analyzes the search term, determines the category of the App recommendation model library corresponding to the search term, and calls the App recommendation model library of the corresponding category of the search term, and matches the search term in the App recommendation model library of the corresponding category of the search term. At least one app to be recommended.

Step S306, determining whether the first terminal is installed with a channel program associated with the mobile terminal, and if yes, proceeding to step S308; if not, proceeding to step S328.

Step S308, for each app to be recommended, generate a dedicated link for arranging the channel program and pushing the app to be recommended to the mobile terminal through the channel program.

Step S310, displaying a dedicated link in the search result page.

As shown in FIG. 4, the search term is “Red Sorghum Theme Song”, and the recommended app is “xx Music Player”, and a dedicated link of the app “xx Music Player” to be recommended is displayed in the search result page.

Step S312, receiving an instruction to trigger a dedicated link.

Step S314, the channel program is called up, and the channel program initiates a request for establishing a connection to the channel program installed on the mobile terminal.

Step S316, the channel program installed on the mobile terminal receives a request from the channel program installed in the first terminal to initiate a connection.

Step S318, the channel program installed on the mobile terminal responds to the request.

Step S320, the first terminal receives a response returned by the channel program from the mobile terminal, and establishes a connection with the mobile terminal.

Step S322, the first terminal pushes the to-be-recommended App to the mobile terminal.

Step S324, the mobile terminal receives each app to be recommended.

Step S326, installing each app to be recommended on the mobile terminal.

In this step, for each app to be recommended, the prompt information for prompting the user to install the app to be recommended may be generated. When the user receives an instruction to install the app to be recommended according to the prompt information, the mobile terminal is installed in the mobile terminal. Recommended app.

Step S328, for each app to be recommended, generate a two-dimensional code carrying the download address of the app to be recommended.

Step S330, displaying the two-dimensional code in the search result page.

Step S332: After the mobile terminal scans the two-dimensional code, the downloading address of the app to be recommended is obtained, and the app to be recommended is downloaded to the mobile terminal by using the download address of the app to be recommended, and step S326 is performed.

This embodiment implements the purpose of recommending an App to the mobile terminal in the first terminal search process. In the specific implementation process, different recommended identifiers are generated for each App to be recommended according to the environment of the first terminal, that is, the first terminal is installed. When the channel program associated with the mobile terminal is generated, a dedicated link push application is generated. When the channel program associated with the mobile terminal is not installed on the first terminal, the QR code push application is generated, which solves the problem that the current operation needs to be implemented through multiple operation steps. The recommended app installs to the mobile terminal, making the app recommendation more efficient and more efficient.

Corresponding to the method for implementing the recommendation of the app to the mobile terminal in the search process in the foregoing embodiment, the embodiment of the present invention further provides an apparatus for implementing the app recommendation to the mobile terminal in the search process. FIG. 5 is a schematic diagram showing the structure of an apparatus for implementing an App to a mobile terminal in a search process according to an embodiment of the present invention. Referring to FIG. 5, the apparatus may at least include: a data input module 510, an application acquisition module 520, a generation module 530, and a recommendation module 540.

The functions of the components or devices of the device for recommending the App to the mobile terminal and the connection relationship between the components in the search process are described.

a data input module 510, adapted to receive a search term from a user;

The application obtaining module 520 is coupled to the data input module 510, and is adapted to acquire at least one to-be-recommended App related to the search term according to the search term;

The generating module 530 is coupled to the application obtaining module 520, and is configured to generate a recommendation identifier for each app to be recommended according to the client environment in the first terminal;

The recommendation module 540 is coupled to the generation module 530 and is adapted to push each to-be-recommended App to the mobile terminal associated with the first terminal by using the recommendation identifier.

In an embodiment, the generating module 530 is further adapted to:

Determining whether the first terminal is installed with a channel program associated with the mobile terminal;

If the first terminal is installed with the channel program, for each app to be recommended, a dedicated link for arranging the channel program and pushing the to-be-recommended App to the mobile terminal through the channel program is generated.

In an embodiment, the recommendation module 540 is further adapted to:

Show dedicated links in search results pages;

Upon receiving the instruction to trigger the dedicated link, the channel program is called up, and the app to be recommended is pushed to the mobile terminal through the channel program.

In an embodiment, the recommendation module 540 is further adapted to:

The request for establishing a connection is initiated by the channel program to the mobile terminal, and after the channel program establishes a connection with the mobile terminal, the APP to be recommended is pushed to the mobile terminal.

In an embodiment, the recommendation module 540 is further adapted to:

A request to establish a connection is initiated by the channel program to the channel program installed on the mobile terminal.

In an embodiment, the generating module 530 is further adapted to:

If the channel program is not installed in the first terminal, for each app to be recommended, a download link for downloading the app to be recommended to the first terminal is generated.

In an embodiment, the recommendation module 540 is further adapted to:

Display the download link on the search results page;

When receiving the instruction to trigger the download link, downloading the to-be-recommended App to the first terminal;

The to-be-recommended App downloaded to the first terminal is pushed to the mobile terminal.

In an embodiment, the generating module 530 is further adapted to:

For each app to be recommended, a two-dimensional code carrying the download address of the app to be recommended is generated.

In an embodiment, the recommendation module 540 is further adapted to:

Display the QR code on the search results page;

After the mobile terminal scans the two-dimensional code, the download address of the app to be recommended is obtained, and the app to be recommended is downloaded to the mobile terminal by using the download address of the app to be recommended.

In an embodiment, the application obtaining module 520 is further adapted to:

The matching operation is performed by using the search term with the preset app recommendation model library, and at least one app to be recommended related to the search term is obtained.

In an embodiment, the application obtaining module 520 is further adapted to:

Analyzing the search term to determine the category of the App recommendation model library corresponding to the search term;

Calling the App recommendation model library of the corresponding category of the search term;

In the App recommendation model library of the search term corresponding category, at least one app to be recommended related to the search term is matched.

Correspondingly, FIG. 6 shows a schematic structural diagram of an apparatus for implementing an app recommendation to a mobile terminal in a search process according to another embodiment of the present invention. Referring to FIG. 6, the apparatus may at least include: a receiving module 610 and a mounting module 620.

The receiving module 610 is adapted to receive, by the mobile terminal, the recommended apps to be recommended from the first terminal according to the client environment of the mobile terminal;

The installation module 620 is coupled to the receiving module 610 and is adapted to install each app to be recommended in the mobile terminal.

In an embodiment, the receiving module 610 is further adapted to:

The mobile terminal determines whether the local terminal has a channel program associated with the first terminal;

If yes, the channel program receives a request for recommending each app to be recommended initiated by a channel program installed in the first terminal;

Each application to be recommended is received by the channel program in response to the request.

In an embodiment, the above installation module 620 is further adapted to:

For each app to be recommended, generate prompt information indicating whether the user installs the app to be recommended;

When the user receives an instruction to install the app to be recommended according to the prompt information, the app to be recommended is installed on the mobile terminal.

According to any one of the preferred embodiments or the combination of the preferred embodiments, the embodiment of the present invention can achieve the following beneficial effects:

In the description provided herein, numerous specific details are set forth. However, it is understood that the embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures, and techniques are not shown in detail so as not to obscure the understanding of the description.

Similarly, the various features of the invention are sometimes grouped together into a single embodiment, in the above description of the exemplary embodiments of the invention, Figure, or a description of it. However, the method disclosed is not to be interpreted as reflecting the intention that the claimed invention requires more features than those recited in the claims. Rather, as the following claims reflect, inventive aspects reside in less than all features of the single embodiments disclosed herein. Therefore, the claims following the specific embodiments are hereby explicitly incorporated into the embodiments, and each of the claims as a separate embodiment of the invention.

Those skilled in the art will appreciate that the modules in the devices of the embodiments can be adaptively changed and placed in one or more devices different from the embodiment. Can be put in the embodiment Modules or units or components are combined into one module or unit or component, and in addition they can be divided into multiple sub-modules or sub-units or sub-components. In addition to such features and/or at least some of the processes or units being mutually exclusive, any combination of the features disclosed in the specification, including the accompanying claims, the abstract and the drawings, and any methods so disclosed, or All processes or units of the device are combined. Each feature disclosed in this specification (including the accompanying claims, the abstract and the drawings) may be replaced by alternative features that provide the same, equivalent or similar purpose.

In addition, those skilled in the art will appreciate that, although some embodiments described herein include certain features that are included in other embodiments and not in other features, combinations of features of different embodiments are intended to be within the scope of the present invention. Different embodiments are formed and formed. For example, in the following claims, any one of the claimed embodiments can be used in any combination.

The various component embodiments of the present invention may be implemented in hardware, or in a software module running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that a microprocessor or digital signal processor (DSP) may be used in practice to implement some or all of the means for implementing an APP recommendation to a mobile terminal in a search process in accordance with an embodiment of the present invention. Some or all of the features. The invention can also be implemented as a device or device program (e.g., a computer program and a computer program product) for performing some or all of the methods described herein. Such a program implementing the invention may be stored on a computer readable medium or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, provided on a carrier signal, or provided in any other form.

For example, FIG. 7 illustrates a computing device that can implement a method of implementing an APP recommendation to a mobile terminal during a search process. The computing device conventionally includes a processor 710 and a computer program product or computer readable medium in the form of a memory 720. Memory 720 can be an electronic memory such as a flash memory, EEPROM (Electrically Erasable Programmable Read Only Memory), EPROM, hard disk, or ROM. Memory 720 has a memory space 730 for program code 731 for performing any of the method steps described above. For example, storage space 730 for program code may include various program code 731 for implementing various steps in the above methods, respectively. The program code can be read from or written to one or more computer program products. These computer program products include program code carriers such as hard disks, compact disks (CDs), memory cards or floppy disks. Such a computer program product is typically a portable or fixed storage unit as described with reference to FIG. The storage unit may have storage segments, storage spaces, and the like that are similarly arranged to memory 720 in the computing device of FIG. The program code can be compressed, for example, in an appropriate form. Typically, the storage unit includes computer readable code 731', ie, code readable by a processor, such as 710, that when executed by a computing device causes the computing device to perform each of the methods described above step.

"an embodiment," or "an embodiment," or "an embodiment," In addition, it is noted that the phrase "in one embodiment" is not necessarily referring to the same embodiment.

It is to be noted that the above-described embodiments are illustrative of the invention and are not intended to be limiting, and that the invention may be devised without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as a limitation. The word "comprising" does not exclude the presence of the elements or steps that are not recited in the claims. The word "one" or "one" before the component A plurality of such elements are not excluded. The invention can be implemented by means of hardware comprising several distinct elements and by means of a suitably programmed computer. In the unit claims enumerating several means, several of these means It can be embodied by the same hardware item. The use of the words first, second, and third does not indicate any order. These words can be interpreted as names.

In addition, it should be noted that the language used in the specification has been selected for the purpose of readability and teaching, and is not intended to be construed or limited. Therefore, many modifications and changes will be apparent to those skilled in the art without departing from the scope of the invention. The disclosure of the present invention is intended to be illustrative, and not restrictive, and the scope of the invention is defined by the appended claims.

Claims

A method for implementing an App to a mobile terminal during a search process, including:

The first terminal receives a search term from the user, and acquires at least one to-be-recommended App related to the search term according to the search term;

Generating a recommendation identifier for each app to be recommended according to the client environment in the first terminal;

Each of the to-be-recommended apps is pushed to the mobile terminal associated with the first terminal by using the recommendation identifier.
The method of claim 1, wherein the generating the recommended identifier for each app to be recommended according to the client environment in the first terminal further comprises:

Determining whether the first terminal is installed with a channel program associated with the mobile terminal;

If the first terminal is installed with the channel program, for each APP to be recommended, a dedicated link for arranging the channel program and pushing the to-be-recommended App to the mobile terminal through the channel program is generated.
The method of any one of claims 1-2, wherein the pushing the respective recommended apps to the mobile terminal associated with the first terminal by using the recommendation identifier further comprises:

Display the dedicated link in the search results page;

Upon receiving the instruction to trigger the dedicated link, the channel program is called up, and the to-be-recommended App is pushed to the mobile terminal through the channel program.
The method according to any one of claims 1-3, wherein the pushing the to-be-recommended App to the mobile terminal by using the channel program further comprises:

And the request for establishing a connection is initiated by the channel program to the mobile terminal, and after the channel program establishes a connection with the mobile terminal, the to-be-recommended App is pushed to the mobile terminal.
The method according to any one of claims 1 to 4, wherein the request for establishing a connection to the mobile terminal by the channel program further comprises:

A request to establish a connection is initiated by the channel program to the channel program installed on the mobile terminal.
The method of any of claims 1-5, further comprising:

If the channel program is not installed in the first terminal, for each app to be recommended, a download link for downloading the app to be recommended to the first terminal is generated.
The method according to any one of claims 1-6, wherein the pushing the recommended apps to the mobile terminal associated with the first terminal by using the recommendation identifier further comprises:

Display the download link in the search results page;

After receiving the instruction to trigger the download link, downloading the to-be-recommended App to the first terminal;

Pushing the to-be-recommended App downloaded to the first terminal to the mobile terminal.
The method according to any one of claims 1 to 7, wherein the generating the recommendation identifier for each app to be recommended according to the client environment in the first terminal further includes:

For each app to be recommended, a two-dimensional code carrying the download address of the app to be recommended is generated.
The method according to any one of claims 1-8, wherein the pushing the recommended apps to the mobile terminal associated with the first terminal by using the recommendation identifier further comprises:

Displaying the two-dimensional code in a search result page;

After the mobile terminal scans the two-dimensional code, acquiring a download address of the app to be recommended, and using the The downloading address of the recommended app is downloaded to the mobile terminal.
The method according to any one of claims 1 to 9, wherein acquiring at least one to-be-recommended App related to the search term according to the search term further comprises:

Performing a matching operation with the preset app recommendation model library by using the search term to obtain at least one to-be-recommended App related to the search term.
The method according to any one of claims 1-10, wherein the matching operation is performed by using the search term with a preset app recommendation model library to obtain at least one to-be-recommended App related to the search term, further comprising:

Analyzing the search term to determine a category of an App recommendation model library corresponding to the search term;

Calling an App recommendation model library corresponding to the search term;

In the App recommendation model library of the search term corresponding category, at least one APP to be recommended related to the search term is matched.
A method for implementing an App to a mobile terminal during a search process, including:

The mobile terminal associated with the first terminal receives each to-be-recommended App recommended by the first terminal according to its own client environment;

Each app to be recommended is installed on the mobile terminal.
The method of claim 12, wherein the mobile terminal associated with the first terminal receives each to-be-recommended App recommended by the first terminal according to its own client environment, including:

Determining, by the mobile terminal, whether a channel program associated with the first terminal is installed on the local end;

If yes, receiving, by the channel program, a request for recommending each app to be recommended initiated by a channel program installed in the first terminal;

Each of the to-be-recommended App is received by the channel program in response to the request.
The method according to claim 12 or 13, wherein installing the respective recommended apps on the mobile terminal comprises:

For each app to be recommended, generate prompt information indicating whether the user installs the app to be recommended;

When the user receives an instruction to install the app to be recommended according to the prompt information, the app to be recommended is installed on the mobile terminal.
An apparatus for implementing an app recommendation to a mobile terminal in a search process, configured in the first terminal, includes:

a data input module adapted to receive a search term from a user;

An application obtaining module, configured to acquire at least one to-be-recommended App related to the search term according to the search term;

a generating module, configured to generate a recommendation identifier for each app to be recommended according to the client environment in the first terminal;

And a recommendation module, configured to use the recommendation identifier to push each to-be-recommended App to the mobile terminal associated with the first terminal.
The apparatus of claim 15 wherein said generating module is further adapted to:

Determining whether the first terminal is installed with a channel program associated with the mobile terminal;

If the channel program is installed in the first terminal, generating, for each app to be recommended, A channel program and a dedicated link to push the app to be recommended to the mobile terminal through the channel program.
The device according to claim 15 or 16, wherein the recommendation module is further adapted to:

Display the dedicated link in the search results page;

Upon receiving the instruction to trigger the dedicated link, the channel program is called up, and the to-be-recommended App is pushed to the mobile terminal through the channel program.
The apparatus of any of claims 15-17, wherein the recommendation module is further adapted to:

And the request for establishing a connection is initiated by the channel program to the mobile terminal, and after the channel program establishes a connection with the mobile terminal, the to-be-recommended App is pushed to the mobile terminal.
The apparatus of any of claims 15-18, wherein the recommendation module is further adapted to:

A request to establish a connection is initiated by the channel program to the channel program installed on the mobile terminal.
The apparatus of any of claims 15-19, wherein the generating module is further adapted to:

If the channel program is not installed in the first terminal, for each app to be recommended, a download link for downloading the app to be recommended to the first terminal is generated.
The apparatus according to any one of claims 15 to 20, wherein the recommendation module is further adapted to:

Display the download link in the search results page;

After receiving the instruction to trigger the download link, downloading the to-be-recommended App to the first terminal;

Pushing the to-be-recommended App downloaded to the first terminal to the mobile terminal.
The apparatus of any of claims 15-21, wherein the generating module is further adapted to:

For each app to be recommended, a two-dimensional code carrying the download address of the app to be recommended is generated.
The apparatus according to any one of claims 15 to 22, wherein the recommendation module is further adapted to:

Displaying the two-dimensional code in a search result page;

After the mobile terminal scans the two-dimensional code, the download address of the app to be recommended is obtained, and the app to be recommended is downloaded to the mobile terminal by using the download address of the app to be recommended.
The apparatus according to any one of claims 15 to 23, wherein the application acquisition module is further adapted to:

Performing a matching operation with the preset app recommendation model library by using the search term to obtain at least one to-be-recommended App related to the search term.
The device according to any one of claims 15 to 24, wherein the application acquisition module is further adapted to:

Analyzing the search term to determine a category of an App recommendation model library corresponding to the search term;

Calling an App recommendation model library corresponding to the search term;

In the App recommendation model library of the search term corresponding category, at least one APP to be recommended related to the search term is matched.
An apparatus for implementing an app to a mobile terminal in a search process, where the mobile terminal is associated with the first terminal, including:

The receiving module is adapted to receive, by the mobile terminal, each to-be-recommended App recommended by the first terminal according to the client environment of the mobile terminal;

The installation module is adapted to install each app to be recommended on the mobile terminal.
The apparatus of claim 26, wherein the receiving module is further adapted to:

Determining, by the mobile terminal, whether a channel program associated with the first terminal is installed on the local end;

If yes, receiving, by the channel program, recommendations from the channel program installed on the first terminal Request for an app to be recommended;

Each of the to-be-recommended App is received by the channel program in response to the request.
The device according to claim 26 or 27, wherein the mounting module is further adapted to:

For each app to be recommended, generate prompt information indicating whether the user installs the app to be recommended;

When the user receives an instruction to install the app to be recommended according to the prompt information, the app to be recommended is installed on the mobile terminal.
A computer program comprising computer readable code, when the computer readable code is run on a computing device, causing the computing device to perform a move to a search during the search process according to any one of claims 1-14 The method by which the terminal recommends the app.
A computer readable medium storing the computer program of claim 29.