WO2016188487A1 - Récipient d'emballage en forme de boîte ayant un identifiant unique - Google Patents

Récipient d'emballage en forme de boîte ayant un identifiant unique Download PDF

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Publication number
WO2016188487A1
WO2016188487A1 PCT/CN2016/083760 CN2016083760W WO2016188487A1 WO 2016188487 A1 WO2016188487 A1 WO 2016188487A1 CN 2016083760 W CN2016083760 W CN 2016083760W WO 2016188487 A1 WO2016188487 A1 WO 2016188487A1
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WO
WIPO (PCT)
Prior art keywords
box
packaging container
shaped packaging
unique identifier
dimensional code
Prior art date
Application number
PCT/CN2016/083760
Other languages
English (en)
Chinese (zh)
Inventor
吴林
崔征
Original Assignee
信码互通(北京)科技有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Priority claimed from CN201520351808.4U external-priority patent/CN204713597U/zh
Priority claimed from CN201520408145.5U external-priority patent/CN204688718U/zh
Application filed by 信码互通(北京)科技有限公司 filed Critical 信码互通(北京)科技有限公司
Publication of WO2016188487A1 publication Critical patent/WO2016188487A1/fr

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Classifications

    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D5/00Rigid or semi-rigid containers of polygonal cross-section, e.g. boxes, cartons or trays, formed by folding or erecting one or more blanks made of paper
    • B65D5/42Details of containers or of foldable or erectable container blanks
    • BPERFORMING OPERATIONS; TRANSPORTING
    • B65CONVEYING; PACKING; STORING; HANDLING THIN OR FILAMENTARY MATERIAL
    • B65DCONTAINERS FOR STORAGE OR TRANSPORT OF ARTICLES OR MATERIALS, e.g. BAGS, BARRELS, BOTTLES, BOXES, CANS, CARTONS, CRATES, DRUMS, JARS, TANKS, HOPPERS, FORWARDING CONTAINERS; ACCESSORIES, CLOSURES, OR FITTINGS THEREFOR; PACKAGING ELEMENTS; PACKAGES
    • B65D25/00Details of other kinds or types of rigid or semi-rigid containers
    • B65D25/34Coverings or external coatings

Definitions

  • the present invention relates to a box-shaped packaging container, and more particularly to a box-shaped packaging container having a unique identifier (including but not limited to a two-dimensional code, a digital code, etc.).
  • the packaging containers for milk beverages on the market mainly include a box-shaped packaging container, a pillow-shaped packaging container and a plastic film packaging container.
  • the box-shaped packaging container is further divided into Tetra Pak packaging box, Kangmei brick packaging box, etc. according to the manufacturer.
  • Box-shaped packaging containers are a common type of paper packaging for milk beverages. Because of their relatively long shelf life in dairy beverages and their ease of handling, transportation and storage, they have long occupied a relatively important market share. If a two-dimensional code can be placed on the box-shaped packaging container, the corresponding marketing activities can be carried out in the market of the milk beverage.
  • a box-shaped packaging container provided with a two-dimensional code can also be used for the marketing of other liquid beverage products other than milk drinks.
  • the consumer can scan the two-dimensional code before purchasing in the retail terminal store, so that the activity can be participated without purchasing, which is a result that the manufacturer does not want to see. It is also an issue that manufacturers urgently need to solve. Therefore, it is necessary to design a box-shaped packaging container in which a two-dimensional code is relatively concealed.
  • the technical problem to be solved by the present invention is to provide a box-shaped packaging container having a unique identifier.
  • a box-shaped packaging container having a unique identifier wherein a unique identifier is provided on a position of the box-shaped packaging container corresponding to the straw and the package thereof, and the portion of the unique identifier The minute/full area is obscured by the straw and its packaging; and the content of the unique identifier provided on each box-shaped packaging container is unique and uniquely corresponds to a box-shaped packaging container.
  • the unique identifier is disposed at any position between the two fixed points for securing the straw and its packaging.
  • the unique identifier is placed at a location between the two fixed points for securing the straw and its packaging and near a fixed point.
  • the unique identifier and the straw and its packaging are disposed on the front or back of the packaging container.
  • a box-shaped packaging container provided with a unique identifier
  • the unique identifier is disposed on the outer surface of the box-shaped packaging container and disposed near the sealing line, the unique identifier is only partially visible, and a part of the area is box-shaped
  • the folded portion of the packaging container is occluded; and the unique identifier provided on each of the box-shaped packaging containers has a unique identity, uniquely corresponding to a box-shaped packaging container.
  • the unique identifier is disposed adjacent the bottom sealing line of the box-shaped packaging container.
  • the unique identifier is disposed adjacent the top seal line of the box-shaped packaging container.
  • the unique identifier and the suction nozzle are located on both sides of the top seal.
  • the ratio of the occluded area of the unique identifier to the total area of the unique identifier is greater than the error correction rate corresponding to the error correction level of the unique identifier.
  • the unique identifier is a two-dimensional code or a digital code.
  • the unique identifier is disposed on the outer surface of the box-shaped packaging container, and the straw provided on the box-shaped packaging container and the packaging portion thereof are blocked or totally blocked.
  • This box-shaped packaging container requires the consumer to purchase and remove the straw and its packaging to obtain a complete unique identification.
  • the straw is generally packaged with a transparent material, it is also possible to remove the straw packaging and simply destroy the packaging of the straw and take out the straw to obtain a unique marking, but it is also necessary to destroy the packaging of the straw.
  • Consumers can only participate in various marketing activities of manufacturers after obtaining a complete unique identifier.
  • the content of the unique identifier set on each box-shaped packaging container can only uniquely correspond to one box-shaped packaging container, realizing one thing and one code, thereby ensuring the authenticity of the consumers participating in the activity.
  • FIG. 1 is a schematic structural view of a first box-shaped packaging container provided by the present invention
  • Figure 2 is a schematic view showing the effect of the unique shape of the box-shaped packaging container shown in Figure 1 after removing the straw and its packaging;
  • Figure 3 is a front elevational view showing the second box-shaped packaging container provided by the present invention.
  • Figure 4 is a front elevational view showing the third box-shaped packaging container provided by the present invention.
  • Figure 5 is a developed perspective view of a packaging material corresponding to a box-shaped packaging container, wherein a two-dimensional code is disposed near the top sealing line;
  • Figure 6 is a schematic view showing the effect of a complete box-shaped packaging container provided with a two-dimensional code near the top sealing line;
  • Figure 7 is a schematic view showing the effect of the top folding flap of the box-shaped packaging container shown in Figure 6 being torn;
  • Figure 8 is a developed perspective view of a packaging material corresponding to a box-shaped packaging container, wherein a two-dimensional code is disposed in the vicinity of the bottom sealing line;
  • Figure 9 is a schematic view showing the effect of a complete box-shaped packaging container provided with a two-dimensional code near the bottom sealing line;
  • Figure 10 is a schematic view showing the effect of the bottom folding flap of the box-shaped packaging container shown in Figure 9 being torn.
  • the box-shaped packaging container 1 provided by the present invention is provided with a unique marking on the front or back side thereof.
  • the two-dimensional code 2 is used as the unique identifier for description, but it is obvious that the unique identifier is not limited to the two-dimensional code, and the character string that can be read by numbers, letters, etc. can be regarded as the only one in the present invention. Sexual identity.
  • the contents of the two-dimensional code provided on each of the box-shaped packaging containers are different, and each of the two-dimensional codes 2 uniquely corresponds to one packaging container 1, realizing one object and one code.
  • the different two-dimensional codes 2 set on the different box-shaped packaging containers 1 can ensure the authenticity of the consumers when participating in the activities, and ensure the smooth progress of the marketing activities.
  • the two-dimensional code 2 is disposed on the box-shaped packaging container 1 at a position corresponding to the straw and its package 3.
  • the two-dimensional code 2 can be disposed at a position where the straw and the package 3 thereof are fixed to the box-shaped packaging container 1, or Arranged at any position between the two fixing points 4 and 5 for fixing the straw and its package 3; alternatively, the two-dimensional code 2 can also be arranged at two fixed points 4 for fixing the straw and its package 3 and For the position between 5 and close to a certain fixed point 4 or 5, the specific arrangement structure can be referred to the structural diagrams of Figs. 1, 3 and 4.
  • the two-dimensional code 2 is more effective to set the two-dimensional code 2 between two fixed points 4 and 5 and close to a certain fixed point 4 or 5.
  • it avoids the damage to the two-dimensional code 2 when the straw and the package 3 are removed, and on the other hand, it can prevent the occurrence of the two-dimensional code 2 by shifting the straw and its package 3 under the action of an external force. occur.
  • the structural design of the two-dimensional code 2 at any fixed point of the straw and its package 3 or intermediate position between the two fixed points is not excluded.
  • the two-dimensional code 2 can be blocked by the straw and its package 3 (see Figs. 1 and 4), and can also be completely obscured by the straw and its package 3 (see Fig. 3).
  • the two-dimensional code 2 is obscured by the straw and its packaging, it is easy to cause consumer curiosity and purchase desire, and also has an advertising effect that attracts consumers to purchase. Because the straw is thinner, the straw is generally packaged in transparent material.
  • the two-dimensional code 2 should ensure a certain area. Under normal circumstances, it is difficult for the straw and its package 3 to completely block the two-dimensional code 2. That is to say, the situation shown in Fig.
  • the structure in which the two-dimensional code 2 is completely occluded as shown in FIG. 4 may also produce a good marketing effect.
  • a two-dimensional code 2 is disposed on the front side (may also be the back side) of the box-shaped packaging container 1, and the two-dimensional code 2 is disposed on the box-shaped packaging container 1 for fixing the straw and The position between the two fixed points 4 and 5 of its package 3. Moreover, the two-dimensional code 2 is blocked by the straw and its packaging, and the two-dimensional code 2 can also be completely blocked by the straw and its package 3. At this time, the two-dimensional code 2 cannot be recognized when the straw and its package 3 are not removed.
  • the straw and its packaging 3 need to be removed.
  • the complete two-dimensional code 2 is exposed, and the effect diagram can be seen in FIG. Since the two-dimensional code 2 is disposed between the two fixed points 4 and 5, the straw and its package 3 are removed, and the two-dimensional code 2 is not destroyed, and the recognition of the two-dimensional code 2 is not affected.
  • a two-dimensional code 2 is provided on the box-shaped packaging container 1 for fixing the suction tube and its two fixed points 4 and 5 of the package 3 and close to the fixed point 5 (also Can be the position of 4).
  • the two-dimensional code 2 is blocked by the straw and its packaging, and the two-dimensional code 2 can also be completely blocked by the straw and its package 3. At this time, the two-dimensional code 2 cannot be recognized when the straw and its package 3 are not removed.
  • the arrangement of the two-dimensional code 2 between the two fixed points 4 and 5 and close to a certain fixed point 4 or 5 has the following advantages: on the one hand, avoiding the removal of the straw and its packaging 3
  • the dimension code 2 causes damage, and on the other hand, it is also possible to prevent the occurrence of the two-dimensional code 2 by the displacement of the straw and its package 3 under the action of an external force.
  • the straw and its packaging 3 need to be removed.
  • the complete two-dimensional code 2 is exposed, and the effect diagram is similar to that of FIG. 2 and will not be shown here.
  • the two-dimensional code 2 is disposed at two fixed points 4 or 5, and the two-dimensional code 2 is partially blocked by the straw and its package 3.
  • the two-dimensional code 2 should not be completely blocked, otherwise it is easy to break the two-dimensional code 2 when the straw and its package 3 are removed, resulting in the two-dimensional code 2 being unrecognizable and failing. The situation happened.
  • the two-dimensional code 2 containing the self-correcting function and rationally designing the ratio of the occlusion area of the two-dimensional code 2 to the total area it is possible to ensure that the area of the two-dimensional code 2 is destroyed even when the straw and its package 3 are removed.
  • the QR code can still be recognized.
  • the two-dimensional code is set as the unique identifier on the box-shaped packaging container.
  • the two-dimensional code provided by the present invention is also provided in the same manner. Be applicable.
  • the unique identifier may also adopt other types of identification codes, such as digital codes, etc., wherein the two-dimensional code has higher security than the digital code.
  • the straw and its packaging by setting the two-dimensional code at the corresponding position of the straw and its packaging, the straw and its packaging partially or completely block the two-dimensional code, thereby achieving Under the premise of removing the straw and its packaging, the purpose of the identity of the box-shaped packaging container cannot be recognized. Therefore, only the real consumer can obtain the complete QR code after purchasing and removing the straw and its packaging or destroying the packaging of the straw, and participate in various marketing activities of the manufacturer. Moreover, by setting a two-dimensional code corresponding to the unique one on each box-shaped packaging container, one yard and one code can be realized, and the winning rate of the marketing activity can be guaranteed.
  • the outer surface of the box-shaped packaging container is provided with a two-dimensional code
  • the two-dimensional code is disposed near the top sealing line or the bottom sealing line
  • the two-dimensional code is only partially visible, and part of the area is boxed.
  • the folded portion of the shaped packaging container is occluded.
  • Each of the box-shaped packaging containers may be provided with a two-dimensional code corresponding thereto, which realizes one object and one code, so that the two-dimensional code becomes the identification code of the box-shaped packaging container.
  • the two-dimensional codes set on different box-shaped packaging containers are different.
  • the two-dimensional code 2 is disposed in the vicinity of the top sealing line 6 of the packaging material 7, and a suction port 8 is provided in the vicinity of the top sealing line 6 for Insert the straw at the place.
  • the suction port 8 can be disposed at the position shown in FIG. 5, and can be disposed at other positions near the top sealing line 6.
  • the suction port 8 and the two-dimensional code 2 are respectively located at the top of the sealing. On both sides, it helps to set the QR code 2 and the suction port 8.
  • the top seal is folded to the side on which the two-dimensional code 2 is disposed, and the straw is not prevented from being inserted from the suction port 8.
  • the folded portion formed by folding the top seal to the side on which the two-dimensional code 2 is disposed can block the two-dimensional Part of the area of code 2.
  • FIG. 6 when the packaging material 7 is folded into a rectangular box-shaped complete box-shaped packaging container 1, the top seal is folded toward the side on which the two-dimensional code 2 is disposed, and the partial area of the two-dimensional code 2 can be blocked.
  • the portion of the dimension 2 that is occluded can be referred to the area enclosed by the dotted line and the top sealing line 6 in Fig. 6), and the exposed portion of the two-dimensional code 2 can prompt the consumer to disassemble the top folding flap 11 of the box-shaped packaging container to obtain the complete QR code, participate in the event.
  • the both ends of the top seal i.e., the top side folding flaps 11
  • the two-dimensional code 2 cannot be recognized without damaging the package.
  • FIG. 7 is a schematic view showing the effect of exposing the two sides of the top flap 14 from the both sides of the box-shaped packaging container 1 to reveal the complete two-dimensional code 2.
  • the two-dimensional code can be recognized. That is, Only after the purchaser has purchased and destroyed the package can the QR code be obtained and participate in the manufacturer's activities.
  • the two-dimensional code 2 is disposed in the vicinity of the bottom sealing line 9 of the packaging material 7. 9 and FIG. 10, when the packaging material 7 is folded into a rectangular box-shaped complete box-shaped packaging container 1, the bottom seal is folded toward the side on which the two-dimensional code 2 is disposed, and the partial area of the two-dimensional code 2 can be blocked.
  • the portion of the dimension code 2 that is occluded can be referred to the area enclosed by the dotted line and the bottom sealing line 9 in Fig. 9), and the exposed portion of the two-dimensional code 2 can prompt the consumer to disassemble the box-shaped packaging container 1 to obtain a complete two-dimensional code.
  • the structure shown in FIG. 10 is a structure in which the two ends of the bottom seal (ie, the two side folding wings 12 at the bottom) are torn and unfolded from the bottom surface of the box-shaped packaging container 1, and the complete two-dimensional code 2 is exposed.
  • the QR code is identifiable. That is, only the purchaser can obtain the QR code after participating in the purchase and destruction of the package, and participate in the activities of the manufacturer.
  • the box-shaped packaging container provided with the two-dimensional code provided by the utility model partially obscures the two-dimensional code through the folded portion of the box-shaped packaging container, so that it can be achieved without destroying the packaging. Identify the QR code to ensure that only the real purchaser can get the full QR code and participate in various marketing activities of the manufacturer. Moreover, by setting a unique two-dimensional code on each box-shaped packaging container to realize one thing and one code, the winning rate of the marketing activity can be guaranteed, and only the real purchaser can participate in the activity.
  • the ratio of the area occupied by the two-dimensional code to the occlusion area should meet different requirements.
  • the ratio of the area covered by the folded portion of the two-dimensional code to the total area should be greater than the error correction rate corresponding to the error correction level of the two-dimensional code.
  • the error correction rate corresponding to the error correction level of the two-dimensional code refers to: when the two-dimensional code uses a certain error correction level, if the code of the error correction rate is missing or defaced in the two-dimensional code pattern, The complete information corresponding to the two-dimensional code can still be obtained by the error correction algorithm.
  • the area is larger than two-dimensional.
  • the error correction rate corresponding to the error correction level of the code the two-dimensional code must not be recognized, and can only be recognized after the package is opened to reveal other parts.
  • the area of the occlusion area of the two-dimensional code should be greater than 7%; when the M error correction level is used, the area of the two-dimensional code occluded is the total. The ratio of the area should be greater than 15%.
  • the setting of the two-dimensional code can be realized by any coding device, for example, using a laser machine, an inkjet machine, a variable printing machine, or the like.
  • the setting of the two-dimensional code can be realized in the manufacturing process of the packaging material, or can be completed before the suction pipe and its packaging are set in the production process.

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  • Engineering & Computer Science (AREA)
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Abstract

L'invention concerne un récipient d'emballage en forme de boîte ayant un identifiant unique. L'identifiant unique (2) se trouve dans la position sur le récipient d'emballage en forme de boîte (1) correspondant à une paille et son emballage, et la zone partielle/entière de l'identifiant unique est couverte par la paille et son emballage. Le contenu de l'identifiant unique se trouvant sur chaque récipient d'emballage en forme de boîte est unique, correspondant exclusivement à un récipient d'emballage en forme de boîte. Un tel récipient d'emballage en forme de boîte nécessite qu'un consommateur achète le produit et enlève la paille et son emballage avant que le consommateur ne puisse obtenir l'identifiant unique complet, l'identifiant unique peut alors être identifié, et le consommateur peut participer à une promotion. En dotant chaque récipient d'emballage en forme de boîte d'un identifiant unique qui lui correspond exclusivement, une correspondance un à un entre un produit et un identifiant est réalisée et le taux de gain peut être assuré.
PCT/CN2016/083760 2015-05-27 2016-05-27 Récipient d'emballage en forme de boîte ayant un identifiant unique WO2016188487A1 (fr)

Applications Claiming Priority (4)

Application Number Priority Date Filing Date Title
CN2015203518084 2015-05-27
CN201520351808.4U CN204713597U (zh) 2015-05-27 2015-05-27 设置有二维码的盒形包装容器
CN201520408145.5U CN204688718U (zh) 2015-06-12 2015-06-12 具有唯一性标识的盒形包装容器
CN2015204081455 2015-06-12

Publications (1)

Publication Number Publication Date
WO2016188487A1 true WO2016188487A1 (fr) 2016-12-01

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PCT/CN2016/083760 WO2016188487A1 (fr) 2015-05-27 2016-05-27 Récipient d'emballage en forme de boîte ayant un identifiant unique

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WO (1) WO2016188487A1 (fr)

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113928728A (zh) * 2021-10-19 2022-01-14 创维空调科技(安徽)有限公司 防作弊方法及空调包装装置

Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002293332A (ja) * 2001-03-29 2002-10-09 Toyo Seikan Kaisha Ltd 食品包装容器
JP2013154885A (ja) * 2012-01-26 2013-08-15 Dainippon Printing Co Ltd 容器およびそれを用いた物品情報音声報知システム
CN203268562U (zh) * 2013-04-05 2013-11-06 海南拍拍看网络科技有限公司 拍拍看二维码利乐包
CN203381899U (zh) * 2013-07-22 2014-01-08 浙江美浓世纪集团有限公司 一种设置有二维码的包装盒
CN204688718U (zh) * 2015-06-12 2015-10-07 信码互通(北京)科技有限公司 具有唯一性标识的盒形包装容器
CN204713597U (zh) * 2015-05-27 2015-10-21 信码互通(北京)科技有限公司 设置有二维码的盒形包装容器

Patent Citations (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2002293332A (ja) * 2001-03-29 2002-10-09 Toyo Seikan Kaisha Ltd 食品包装容器
JP2013154885A (ja) * 2012-01-26 2013-08-15 Dainippon Printing Co Ltd 容器およびそれを用いた物品情報音声報知システム
CN203268562U (zh) * 2013-04-05 2013-11-06 海南拍拍看网络科技有限公司 拍拍看二维码利乐包
CN203381899U (zh) * 2013-07-22 2014-01-08 浙江美浓世纪集团有限公司 一种设置有二维码的包装盒
CN204713597U (zh) * 2015-05-27 2015-10-21 信码互通(北京)科技有限公司 设置有二维码的盒形包装容器
CN204688718U (zh) * 2015-06-12 2015-10-07 信码互通(北京)科技有限公司 具有唯一性标识的盒形包装容器

Cited By (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN113928728A (zh) * 2021-10-19 2022-01-14 创维空调科技(安徽)有限公司 防作弊方法及空调包装装置
CN113928728B (zh) * 2021-10-19 2023-02-03 创维空调科技(安徽)有限公司 防作弊方法及空调包装装置

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