WO2016171351A1 - Dispositif de saut comprenant des informations publicitaires, et procédé de fourniture d'un service de diffusion en continu de fichier multimédia au moyen dudit dispositif - Google Patents

Dispositif de saut comprenant des informations publicitaires, et procédé de fourniture d'un service de diffusion en continu de fichier multimédia au moyen dudit dispositif Download PDF

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Publication number
WO2016171351A1
WO2016171351A1 PCT/KR2015/011166 KR2015011166W WO2016171351A1 WO 2016171351 A1 WO2016171351 A1 WO 2016171351A1 KR 2015011166 W KR2015011166 W KR 2015011166W WO 2016171351 A1 WO2016171351 A1 WO 2016171351A1
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WO
WIPO (PCT)
Prior art keywords
skip
advertisement
text
button
information
Prior art date
Application number
PCT/KR2015/011166
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English (en)
Korean (ko)
Inventor
이혁재
Original Assignee
주식회사 이어링
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Filing date
Publication date
Application filed by 주식회사 이어링 filed Critical 주식회사 이어링
Publication of WO2016171351A1 publication Critical patent/WO2016171351A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/454—Content or additional data filtering, e.g. blocking advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/475—End-user interface for inputting end-user data, e.g. personal identification number [PIN], preference data

Definitions

  • the present invention relates to a skip device including advertisement information and a method for providing a streaming service of a multimedia file using the same.
  • the present invention relates to a method for providing a streaming service of a multimedia file with improved advertisement effect through a skip device.
  • a user accesses a multimedia file such as a video to be watched by downloading a multimedia file provided by a video content provider through a terminal such as a computer, a laptop or a smartphone.
  • a multimedia file is provided by a multimedia service provider providing a user with a multimedia file provided from a content provider.
  • multimedia files have been provided by a streaming method, which is a technique of reproducing images or animations in real time on the Internet.
  • the multimedia service provider provides an advertisement image before the start of streaming of the multimedia file requested by the user so as to generate revenue in the process of providing the multimedia file. By watching the advertisement video provided by the user to generate revenue according to the advertising effect.
  • the advertisement image is provided before the start of the multimedia file that the user wants to watch, and becomes an element that hinders the viewing of the multimedia file. Therefore, multimedia service providers that provide streaming services can skip the advertisement video according to the user's choice after the advertisement video is played for a certain period of time so that the user can obtain the advertisement effect while minimizing the user's access to the multimedia file.
  • a device is provided for starting streaming of multimedia files that are video.
  • the skip apparatus may include a skip timer for presenting a time at which the skip of the advertisement image is enabled, and a skip button configured to determine whether to skip the advertisement image.
  • Figure 1 (a) is to move to the playback of the video seen in the advertising video, such as "the video will be played after 10 seconds" at the bottom right so that the user can wait while the advertising video is streaming on the screen (1).
  • the skip timer 10 presenting the time it can be presented.
  • a skip button 20 as shown in FIG. 1 (b) is presented. The user may selectively click the skip button 20 to skip streaming the advertisement video and start streaming the present video multimedia file.
  • the user Since the user wants the streaming of the multimedia file, which is the video that he wants to watch, to be started as soon as possible, the user pays attention to whether the skip button is activated to skip the advertisement video. Therefore, the user pays attention and attention only to the skip timer 10 and the skip button 20 positioned at the bottom of the advertisement image, and it is not interested or not aware of which advertisement image is provided. In such a case, there is a problem in that the advertisement effect obtained in the process of providing the multimedia content to the user is very inferior, and therefore, a skip timer and a skip button which are recognized by the user and have improved advertisement effect are required.
  • the present invention has been made to solve the above-mentioned conventional problems, the present invention is to provide a skip button and a skip timer to improve the advertising effect by allowing the user to recognize the advertising information.
  • the present invention also provides a method of providing a streaming service of a multimedia file having an improved advertisement effect by using a skip button and / or a skip timer including advertisement information.
  • the present invention is a skip button for determining whether to skip the advertisement video played before the streaming start of the multimedia content file requested by the user, the skip button is an advertisement It provides a skip button, characterized in that configured to include information about the object.
  • the information about the advertisement target included in the skip button may include an image or text indicating the advertisement target.
  • the skip button may include a button on which skip text (SKIP) is displayed indicating that playback of an advertisement image may be skipped according to a user's selection, and the information about the advertisement target may form a background of the skip text (SKIP). It may be characterized by.
  • the skip button may include a button displaying skip text (SKIP) indicating that playback of an advertisement image may be skipped according to a user's selection, and the information about the advertisement target may be parallel to the skip text (SKIP). It may be characterized in that the arrangement.
  • the information about the advertisement object arranged in parallel with the skip text SKIP may be configured such that contents, colors, or positions thereof change with time.
  • the skip button is composed of a button displayed with skip text SKIP indicating that playback of the advertisement image can be skipped according to a user's selection, and a selection area and advertisement configured to be selectable by the user with skip text SKIP activated.
  • An advertisement area in which information about the object is provided may be separately set. In this case, the advertisement area may be configured to further provide additional information about an advertisement target according to a user's selection.
  • the present invention provides a skip timer for presenting a skippable time of an advertisement image played before a streaming of a multimedia content file requested by a user, wherein the skip timer is configured to include information about an advertisement target.
  • the information about the advertisement target included in the skip timer may include an image or text indicating the advertisement target.
  • the skip timer may include a button displaying text for counting a time for skipping an advertisement image, and the information about the advertisement target may include a background of text for counting a time for skipping the advertisement image. Can be formed.
  • the skip timer may include a button displaying text for counting a time for skipping an advertisement video, and the information about the advertisement target may be parallel with text for counting a time for skipping the advertisement video. It can be arranged as an enemy.
  • the information about the advertisement object arranged in parallel with the text presented by counting the time at which the advertisement image can be skipped may be configured such that contents, colors, or positions thereof change with time.
  • the skip timer includes a button displaying text for counting a time for skipping an advertisement image, and a display area for displaying text for counting the time is an advertisement area for providing information on the advertisement target. And can be set separately. In this case, the advertisement area may further provide additional information about an advertisement target according to the user's selection.
  • the present invention provides a skip button for determining whether to skip an advertisement video played before streaming of a multimedia content file requested by a user, wherein the skip button includes information about an advertisement target, and the information about the advertisement target is determined.
  • the skip button may be configured to be modified according to a scheme, and the skip button may be activated to be selected by a user when the modification of the information about the advertisement target is completed.
  • the information about the advertisement target included in the skip button may include an image or text indicating the advertisement target.
  • the image or text representing the advertisement target may be configured to gradually change brightness, saturation or transparency.
  • the image or text representing the advertisement target may be configured to start to appear at one end and to be transformed into a form in which the shape of the image or text is completed at the other end gradually as time passes.
  • the image or text representing the advertisement target may be configured to be deformed in such a manner that the fragment pieces form a completed image or text, or the puzzle pieces are aligned to form the completed image or text.
  • the present invention comprises the steps of receiving a streaming providing request for a multimedia content file from a user; Providing a streaming service of an advertisement image having a skip device to a user before initiation of streaming of a corresponding multimedia content file corresponding to the streaming request; And initiating streaming of the multimedia content file requested by the user when the streaming of the advertisement image is terminated through the skip apparatus.
  • the skip apparatus includes a skip button having information on an advertisement target. And / or a skip timer.
  • the information about the advertisement target may include an image or text indicating the advertisement target.
  • the providing of the streaming service of the advertisement image having the skip device may further include activating a skip button for determining whether to skip the advertisement image, wherein the skip button is included in the skip button.
  • the information on the advertisement target may be activated after being modified in a predetermined manner.
  • the information on the advertisement target may be characterized in that the brightness, saturation or transparency is configured to be gradually changed.
  • the information about the advertisement object may be configured to be transformed into a form in which an image or text is completed at the other end gradually starting to appear at one end and gradually progressing to another end with time.
  • the information about the advertisement object may be configured to be transformed in such a manner that the fragment pieces are collected to form a completed image or text, or the puzzle pieces are fitted to form the completed image or text.
  • the skip device including the advertisement information according to the present invention as described above and the method for providing a streaming service of a multimedia file using the same, the following effects can be expected.
  • the present invention provides an skip button and a skip timer that directly include information about an advertisement target, thereby effectively transmitting information about the advertisement target to a user.
  • the present invention has an effect of improving the advertising effect of the method for providing a multimedia file streaming service by providing an advertisement image having a skip button and / or skip timer that directly includes information about the target of the advertisement.
  • FIG. 1 illustrates an apparatus for skipping an advertisement image provided before initiation of a multimedia file streaming service according to the prior art.
  • FIG. 2 to 7 illustrate the configuration of a skip button or a skip timer of an advertisement image according to an exemplary embodiment of the present invention.
  • FIG 8 illustrates an embodiment in which a skip button includes a divided area.
  • FIG 9 illustrates an embodiment in which a skip timer includes a divided region.
  • 10 to 14 illustrate embodiments in which information about an advertisement target is provided while a skip button is activated.
  • 15 is a flowchart illustrating a method of providing a streaming service of a multimedia file.
  • the embodiment of the present invention is configured to increase the advertising effect by posting information on the target to be advertised together with the skip button or skip timer itself that the user pays attention when the advertisement image is played.
  • a skip button includes information about an advertisement target.
  • the information on the advertisement target may be in various forms such as an image, a logo, and a text of a product or a company to be advertised.
  • the information about the advertisement target corresponds to a case of a corporate logo (for convenience of explanation, the logo of a large company such as Samsung or Apple is described as an example).
  • the skip button typically consists of a button containing skip text labeled "SKIP" and, when activated, allows the user to select the skip button by mouse click or the like.
  • 2 (a) illustrates a case where a Samsung logo is displayed as a background image of skipped text.
  • FIG. 2 (b) shows a case where Samsung's logo is arranged in parallel on the top or bottom of the skipped text
  • FIG. 2 (c) shows a case where Apple's logo is arranged in parallel on the left or right of the skipped text.
  • a skip timer includes information about an advertisement target.
  • the user who watches the skip timer for notifying the skippable time may also watch the information about the advertisement target located together with the skip timer.
  • the skip timer typically consists of a button displaying text that presents a counting time for skipping an advertisement video.
  • the skip timer may be configured to form a background of the text presented by counting the time at which the information about the advertisement target can be skipped, or arranged in parallel.
  • it may be difficult for the user to intuitively recognize when the text overlaps.
  • FIG. 3 (b) shows a case where Samsung's logo is placed at the top or bottom of the time counting text in parallel
  • FIG. 2 (c) shows a case where Apple's logo is placed at the left or right side of the time counting text in parallel. It is shown.
  • FIG. 4 illustrates a case in which the information about the advertisement target included in the skip button is in the form of text
  • FIG. 5 illustrates a case in which the information about the advertisement target included in the skip timer is in the form of text.
  • the text about the advertisement object arranged in parallel may be variously modified, such as color, position, size, and font.
  • FIG. 6 illustrates a configuration in which information about an advertisement target included in a skip button changes as time passes
  • FIG. 7 illustrates a configuration in which information about an advertisement target included in a skip timer changes as time passes.
  • the information about the advertisement target included in the skip button or the skip timer is continuously changed to induce the user to pay more attention to the changed advertisement information.
  • the change of the information about the advertisement target may be configured such that the information type (image, text, video, animation, etc.) is changed or the content, shape, color, position, etc. are changed within the same type.
  • FIG 8 and 9 illustrate an embodiment including an area where a skip button and a skip timer are divided.
  • FIG. 8 illustrates a case in which a skip button is divided into a selection area A configured to be selectable by the user and an advertisement area except the selection area A when the skip text SKIP is activated.
  • the skip button When the skip button is activated, the user may select the selection area A by a mouse click or a touch method so that the advertisement image is skipped and the streaming of the multimedia content, which is the image, is started.
  • the user overlays the mouse cursor or finger on the advertisement area except the selection area A, additional information regarding the advertisement target may be further provided.
  • the additional information provided may be provided in the form of an image, text, sound, animation, or video.
  • the additional information may be connected to a website, running an application, connecting to a specific page in the application, or connecting a phone so that the user can access additional information when the user selects an advertisement area other than the selection area (A) by mouse click or touch. It may be configured to additionally perform various execution steps, such as executing an ActionScript, executing an audio, and executing a video.
  • FIG. 9 illustrates a case in which a display area displaying text for counting a time at which an advertisement image is skipped is displayed and an advertisement area B for providing information on an advertisement target are set.
  • the advertisement area B may further be provided with additional information regarding an advertisement target when a user overlays a mouse cursor or a finger.
  • the additional information provided may be provided in the form of an image, text, sound, animation, or video.
  • the additional information may be linked to a website, run an application, connect to a specific page in the application, call a call, or execute an ActionScript so that the user can access additional information when the user selects the advertisement area B by mouse click or touch. It may be configured to additionally perform various execution steps, such as sound execution, video execution.
  • 10 to 14 illustrate embodiments in which information about an advertisement target is provided while a skip button is activated.
  • the information on the advertisement target included in the skip button is described using Samsung or Apple as a logo image as an example.
  • FIG. 10 shows information on an advertisement target included in a skip button clearly, and as a result, the skip button is activated by forming a background image of the skip button as the transparency, brightness, or saturation gradually increase over time. The case is shown.
  • the skip button of FIG. 10A the logo image of Samsung is clearly displayed and the skip button is not activated yet.
  • the transparency, lightness, or saturation of the logo image is modified to form a background image as shown in FIG. 10 (c) through the steps of FIG. 10 (b).
  • the skip text is displayed to be selectable, and the user can select the skip button.
  • FIG. 11 illustrates a case in which the skip button is activated while the size and position of the information about the advertisement target included in the skip button are modified.
  • the skip button of FIG. 11 (a) has a Samsung logo image displayed on the front and the skip button is not yet activated. If the size of the logo image is gradually reduced and configured to be shifted so as to be shifted to one side, it is arranged in parallel with the skip text SKIP as shown in FIG. 11 (c) through the steps of FIG. 11 (b). Form a skip button. In this case, when the transformation to the parallel arrangement is completed, the skip text SKIP is displayed to be selectable and is activated to allow the user to select the skip button.
  • FIG. 12 illustrates a case in which the skip button is activated as the information about the advertisement target included in the skip button starts to appear at one end and the shape is completed at the other end as time passes.
  • a logo image starts to be generated from the left end of the skip button of FIG. 12 (a), and the skip button is not yet activated.
  • the skip text SKIP is displayed to be selectable and is activated to allow the user to select the skip button.
  • the skip text SKIP may be configured to increase in size.
  • FIG. 13 illustrates a case in which a skip button is activated as pieces of information about an advertisement target included in a skip button are collected to form a completed image.
  • the skip button of FIG. 13 (a) is simply presented with fragment pieces, and the skip button is not activated yet.
  • the fragments are defragmented to complete the image of the Samsung logo as shown in FIG. 13 (e), and the skip text (SKIP) is displayed to be selectable so that the user can select a skip button.
  • SKIP skip text
  • FIG. 14 illustrates a case in which information about an advertisement target included in a skip button is composed of puzzle pieces and a skip button is activated as the puzzle is completed.
  • the skip button of FIGS. 14A to 14C is not completed because the puzzle of the Apple logo image is not completed.
  • FIG. 15 (d) When the puzzle is completed to form a logo image as shown in FIG. 15 (d), skip text SKIP is displayed to be selectable and is activated to allow a user to select a skip button.
  • 15 is a flowchart illustrating a method of providing a streaming service of a multimedia file.
  • the user accesses a multimedia service provider through a terminal such as a computer, a laptop or a smartphone and requests a streaming of the multimedia content file to be viewed (S10).
  • a terminal such as a computer, a laptop or a smartphone
  • the multimedia service provider may provide a multimedia content file provided from the content provider to the user in a streaming manner.
  • the multimedia service provider provides an advertisement image including a skip device before initiation of streaming of the corresponding multimedia content file in order to extract advertisement revenue (S20).
  • the user may request a skip to skip the reproduction of the advertisement image using the skip device (S30). If there is a skip request of the user, the multimedia service provider starts a streaming service of the corresponding multimedia content file requested by the user (S40).
  • the skip device used in the skip request step of the user may be configured as one embodiment of a skip button and / or a skip timer including information on the advertisement target shown in FIGS. 2 to 14. Through this, the user may notice advertisement information included in the skip button and the skip timer itself, thereby increasing the advertisement effect.

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
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  • Business, Economics & Management (AREA)
  • Databases & Information Systems (AREA)
  • Human Computer Interaction (AREA)
  • Accounting & Taxation (AREA)
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  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

La présente invention concerne un dispositif de saut comprenant des informations publicitaires et un procédé de fourniture d'un service de diffusion en continu de fichier multimédia au moyen dudit dispositif. L'invention concerne en particulier : un dispositif de saut comprenant, dans le dispositif de saut lui-même, des informations publicitaires d'une image publicitaire devant être reproduite avant que la transmission en continu d'un fichier multimédia ne débute; et un procédé de fourniture d'un service de diffusion en continu de fichier multimédia ayant un effet publicitaire amélioré via le dispositif de saut.
PCT/KR2015/011166 2015-04-24 2015-10-21 Dispositif de saut comprenant des informations publicitaires, et procédé de fourniture d'un service de diffusion en continu de fichier multimédia au moyen dudit dispositif WO2016171351A1 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR1020150057918A KR101682942B1 (ko) 2015-04-24 2015-04-24 광고 정보를 포함하는 스킵 장치 및 이를 이용한 멀티미디어 파일의 스트리밍 서비스 제공 방법
KR10-2015-0057918 2015-04-24

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WO2016171351A1 true WO2016171351A1 (fr) 2016-10-27

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Publication number Priority date Publication date Assignee Title
KR20190099842A (ko) 2018-02-20 2019-08-28 (주)에스엔 온라인 광고 종료 또는 중단 방법
KR20220150608A (ko) 2021-05-04 2022-11-11 주식회사 수산아이앤티 안드로이드 운영 체계가 탑재된 단말기에서 실행될 수 있는 컨텐츠 재생 시작 또는 중간에 재생되는 광고 컨텐츠의 재생 상태를 변경하는 방법, 어플리케이션, 컴퓨터 판독가능 기록 매체 및 컴퓨터 프로그램

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WO2008106750A2 (fr) * 2007-03-06 2008-09-12 Vogel Ross Pty Ltd Système de distribution de messages publicitaires télévisés ciblés
US8468056B1 (en) * 2010-04-21 2013-06-18 Google Inc. Ad skip feature for characterizing advertisement effectiveness
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KR20160126618A (ko) 2016-11-02

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