WO2016155260A1 - Procédé, dispositif et système de fourniture d'informations - Google Patents

Procédé, dispositif et système de fourniture d'informations Download PDF

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Publication number
WO2016155260A1
WO2016155260A1 PCT/CN2015/090006 CN2015090006W WO2016155260A1 WO 2016155260 A1 WO2016155260 A1 WO 2016155260A1 CN 2015090006 W CN2015090006 W CN 2015090006W WO 2016155260 A1 WO2016155260 A1 WO 2016155260A1
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WIPO (PCT)
Prior art keywords
user
information
mobile device
placement location
delivery
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PCT/CN2015/090006
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English (en)
Chinese (zh)
Inventor
卢嘉龙
陈炜于
谢永康
施恩
Original Assignee
百度在线网络技术（北京）有限公司
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Publication of WO2016155260A1 publication Critical patent/WO2016155260A1/fr

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor

Definitions

  • the present invention relates to the field of data processing technologies, and in particular, to an information delivery method, apparatus, and system.
  • the a priori market analysis result is used to determine the delivery content of the placement location for the specific information, and the market analysis includes road segment analysis, surrounding environment analysis, and investor analysis.
  • the present invention aims to solve at least one of the technical problems in the related art to some extent.
  • an object of the present invention is to provide an information delivery method, which can improve the accuracy of information delivery, and can also measure the effect of information delivery.
  • Another object of the present invention is to provide an information placing apparatus.
  • Another object of the present invention is to provide an information delivery system.
  • the information delivery method of the first aspect of the present invention includes: receiving detection information sent by the detection device, where the detection information is that the detection device detects and acquires a mobile device used by a user passing by The detection information includes the identification information of the mobile device, and the detection device is disposed in a delivery location for serving information; and acquiring online behavior data of the user using the mobile device according to the identification information of the mobile device; The online behavior data is analyzed to obtain a user data analysis result; and according to the user data analysis result, the delivery content of the placement location, and/or the delivery effect is determined.
  • the information delivery method proposed by the first aspect of the present invention can obtain the online behavior data of the user, and according to the analysis of the online behavior data, determine the delivery content of the placement location, improve the accuracy of information delivery, and can break through the manual. Plan the limits of the analysis method, adapt to large-scale promotion; determine the placement effect by analyzing the online behavior data, collect audience data, explore the value of the placement, and measure the placement Put the effect.
  • the information delivery method of the second aspect of the present invention includes: detecting a mobile device used by a user passing by, and acquiring detection information, where the detection information includes identification information of the mobile device; The detection information is sent to the server, so that the server obtains online behavior data of the user using the mobile device according to the identification information of the mobile device, analyzes the online behavior data, and obtains a user data analysis result. And determining, according to the user data analysis result, the delivery content of the placement location for serving the information, and/or the delivery effect.
  • the information delivery method proposed by the embodiment of the second aspect of the present invention can facilitate the server to perform data analysis by detecting the identification information of the mobile device and sending the information to the server, thereby improving the accuracy of information delivery and measuring the effect of information delivery.
  • an information delivery apparatus includes: a receiving module, configured to receive detection information sent by a detection device, where the detection information is a movement of the detection device to a user passing by And the detecting information is obtained by the device, where the detecting information includes the identification information of the mobile device, the detecting device is disposed in a placing location for serving the information, and the acquiring module is configured to obtain, according to the identifier information of the mobile device, An online behavior data of the user of the mobile device; an analysis module, configured to analyze the online behavior data to obtain a user data analysis result; and a determining module, configured to determine the placement location according to the user data analysis result Serve content, and/or, deliver performance.
  • the information placing device proposed by the third embodiment of the present invention can obtain the online behavior data of the user, and according to the analysis of the online behavior data, determine the delivery content of the placement location, improve the accuracy of the information delivery, and can break through the manual. Plan the limitations of the analysis method to adapt to large-scale promotion; by analyzing the online behavior data to determine the placement effect, you can collect audience data, explore the value of placements, and measure the placement performance.
  • an information delivery apparatus includes: a detection module, configured to detect a mobile device used by a user passing by, and obtain detection information, where the detection information includes an identifier of the mobile device. And a sending module, configured to send the detection information to the server, so that the server acquires online behavior data of the user using the mobile device according to the identification information of the mobile device, and performs the online behavior
  • the data is analyzed to obtain a user data analysis result, and based on the user data analysis result, the delivery content of the placement location for serving the information, and/or the delivery effect is determined.
  • the information placing device of the fourth aspect of the present invention can facilitate the server to perform data analysis by detecting the identification information of the mobile device and sending the information to the server, thereby improving the accuracy of information delivery and measuring the effect of information delivery.
  • an information delivery system includes: The device proposed by the example, and the device proposed by the embodiment of the fourth aspect.
  • An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; one or more programs, the one or more programs being stored in the memory when the one or more When the processor is executed: the method according to any of the first aspect of the invention is performed.
  • Embodiments of the present invention also provide a non-volatile computer storage medium having one or more modules stored when the one or more modules are executed: performing the first aspect of the present invention The method of any of the preceding claims.
  • An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; one or more programs, the one or more programs being stored in the memory when the one or more When the processor is executed: performing the method according to any of the embodiments of the second aspect of the invention.
  • Embodiments of the present invention also provide a non-volatile computer storage medium storing one or more modules, when the one or more modules are executed: performing the second aspect of the present invention The method of any of the preceding claims.
  • FIG. 1 is a schematic flow chart of an information delivery method according to an embodiment of the present invention.
  • FIG. 2 is a schematic flowchart of an information delivery method according to another embodiment of the present invention.
  • FIG. 3 is a schematic flow chart of an information delivery method according to another embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of an information placing apparatus according to another embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of an information placing apparatus according to another embodiment of the present invention.
  • FIG. 6 is a schematic structural diagram of an information delivery system according to another embodiment of the present invention.
  • FIG. 1 is a schematic flowchart diagram of an information delivery method according to an embodiment of the present invention. The method may be performed by a server, and the method includes:
  • S11 Receive detection information sent by the detection device, where the detection information is obtained by detecting, by the detection device, a mobile device used by a user passing by, the detection information includes identification information of the mobile device, and the detection device is set in Within the placements where the information is served.
  • the identification information of the mobile device is a unique identifier of the mobile device, such as a Bluetooth address of the mobile device, or a Media Access Control (MAC) address.
  • MAC Media Access Control
  • the information to be served is an advertisement
  • the placement may specifically refer to an advertisement space, for example, a billboard.
  • a detection device may be preset in each placement location, and the detection device may detect the mobile device by using a preset wireless communication manner to obtain identification information of the mobile device.
  • the preset wireless communication method is, for example, Near Field Communication (NFC), wifi, or Bluetooth.
  • Each detecting device can detect identification information of one or more mobile devices, and multiple means at least two.
  • the detection device may send the identification information to the server, and may also carry the identification information of the detection device itself when transmitting the detection information, and the detection device and the placement location may be pre-stored in the server. Corresponding relationship, so that the server can establish a correspondence between the placement location and the identification information of the mobile device.
  • the placement location_1 corresponds to the mobile device_1, the mobile device_2, and the like.
  • S12 Acquire online behavior data of a user who uses the mobile device according to the identification information of the mobile device.
  • the server can collect online behavior data of all users in advance, and the device used by the user can also send the identification information of the device when the user's online behavior data is sent to the server.
  • the server collects the information.
  • the server may obtain the online behavior data of the user corresponding to the identifier information of the received mobile device from a large amount of data collected by the preset. Moreover, the server can establish a correspondence between the placement location and the online behavior data of the user according to the correspondence between the previously established placement location and the identification information of the mobile device, and the online behavior data of the corresponding user acquired at this time.
  • the online behavior data of the user corresponding to the mobile device_1 includes: data of the user A
  • the online behavior data of the user corresponding to the mobile device_2 includes: data of the user B
  • the online behavior corresponding to the placement location_1 The data includes: user A's data and user B's data.
  • the analyzing the online behavior data to obtain a user data analysis result includes:
  • the data of the user A and the data of the user B may be separately analyzed, and the points of interest of the corresponding user may be obtained.
  • the data of the user A indicates that the user A frequently browses the financial information
  • the point of interest of the user A includes the financial.
  • Each user's point of interest can be one or more.
  • user A's points of interest include: finance, travel, etc.
  • user B's points of interest include games, electronics, and the like.
  • the user ID can be used as a keyword, and the points of interest are values, and are stored in the database.
  • each user corresponding to the placement location is analyzed, and after obtaining the interest points corresponding to each user, the points of interest of all users corresponding to the placement location may be clustered, and the corresponding location of the placement location is obtained. Crowd characteristics. For example, if most of the users corresponding to the placement location_1 are interested in the electronic, the demographic feature corresponding to the placement location_1 is electronic. After obtaining the demographic characteristics of each placement, the placement ID can be used as a keyword, and the demographic characteristics are stored in the database.
  • each user can also analyze their user behavior, such as: purchase and browsing behavior on the e-commerce site, registration behavior on the game site, and detection behavior on the search engine.
  • user behavior such as: purchase and browsing behavior on the e-commerce site, registration behavior on the game site, and detection behavior on the search engine.
  • the user ID can be used as a keyword, and the behavior is a value and stored in the database.
  • S14 Determine, according to the user data analysis result, the delivery content of the placement location, and/or the delivery effect.
  • the determining, according to the user data analysis result, the delivery content of the placement location including:
  • the placement location data matching the population feature corresponding to the placement location is selected according to the corresponding relationship between the placement location and the demographic feature, and is determined to be the The delivery content of the placement.
  • the available placement data includes: electronic data, tourism data, beauty data, etc.
  • the population feature corresponding to the placement location_1 is electronic, and it can be determined that the delivery content of the placement location_1 is Electronic data.
  • the matching in this embodiment is not limited to being identical, and refers to the same within the preset range.
  • the delivery content of placement_1 can also include IT class data and the like.
  • the determining, according to the user data analysis result, the delivery effect of the placement location including:
  • acquiring a user corresponding to the placement location and performing at least one of the following items according to the correspondence between the user and the behavior: transformation analysis, impact analysis; or
  • the detection information further includes a dwell time, and the duration analysis is performed according to the dwell time.
  • the information is an advertisement, for example, by analyzing the user's conversion behavior, such as the purchase behavior on the e-commerce site, the registration behavior of the website, etc., to evaluate the conversion effect of the advertisement.
  • the data of the identification information of the mobile device can be obtained, and the total amount of users corresponding to the advertisement bit can be obtained, and by analyzing the conversion behavior of each user corresponding to the advertisement bit, the above-mentioned
  • the number of users who converted behavior, and the ratio of the number of users with the above conversion behavior to the total number of users was determined as the conversion rate.
  • the conversion rate for example, by analyzing the user's conversion behavior, such as the purchase behavior on the e-commerce site, the registration behavior of the website, etc.
  • the evaluation of the influence of the advertisement on the brand is evaluated.
  • the calculation principle of the above conversion rate can be referred to. or,
  • the actual exposure amount of the advertisement is obtained by analyzing the identification information of the mobile device collected by the detection device, for example, the total amount of the identification information of the mobile device collected by the detection device of each advertisement slot is determined as the actual exposure amount. or,
  • the detecting device By analyzing the detection information collected by the detection device, the data of the duration of the audience before the advertisement space is obtained, and the attraction of the advertisement to the audience is evaluated. For example, when detecting the identification information of the mobile device, the detecting device further detects a corresponding dwell time, for example, corresponding to the identification information of each mobile device, recording the time when the detection information is started to be detected, and the record does not detect the identification information. Time, the difference between the two is determined as the dwell time corresponding to the identification information of the mobile device, and the detecting device may send the identification information of the mobile device and the corresponding dwell time to the server, and the server identifies the mobile device by using The analysis of the dwell time corresponding to the information can obtain the attraction to the audience. For example, if the stay time corresponding to the preset information is greater than the preset time, the advertisement is more attractive.
  • FIG. 2 is a schematic flowchart of an information delivery method according to another embodiment of the present invention. The method may be performed by a detection device set in a placement location, and the method includes:
  • S21 Perform detection on a mobile device used by a user passing by, and obtain detection information, where the detection information includes identifier information of the mobile device;
  • the detecting, by using the mobile device used by the user passing by the user, the detection information includes:
  • the preset wireless communication mode is used to detect the mobile device used by the user passing by, and obtain the detection information, where the preset wireless communication mode includes: near field communication, wifi, or Bluetooth.
  • S22 Send the detection information to the server, so that the server acquires online behavior data of the user using the mobile device according to the identification information of the mobile device, and analyzes the online behavior data to obtain The user data analysis result, and, according to the user data analysis result, determining the delivery content of the placement location for serving the information, and/or the delivery effect.
  • the server by detecting the identification information of the mobile device and transmitting the information to the server, the server can facilitate data analysis, thereby improving the accuracy of information delivery and measuring the effect of information delivery.
  • an information delivery system includes a detection device and a server.
  • the detection device is disposed in a placement location for serving information, and the detection device communicates with the server through a network.
  • the detection device can also be referred to as a sniffing device.
  • the flow of the information delivery method proposed in this embodiment includes:
  • the detecting device detects the mobile device used by the user passing by, and obtains the detection information, where the detection information includes the identification information of the mobile device.
  • the detecting device sends the detection information to the server.
  • the detecting device can send the detection information to the server through the network.
  • the server receives the detection information sent by the detection device, acquires online behavior data of the user using the mobile device, analyzes the online behavior data, obtains a user data analysis result, and analyzes the user data according to the user data. As a result, the delivery content of the placement location, and/or the delivery effect is determined.
  • the existing solution is only applicable to the analysis of the specific focus (important location, high delivery price) placement location, and is widely distributed and inexpensively placed.
  • the location cannot be analyzed one by one, which is not suitable for large-area promotion; in this embodiment, the analysis is based on user data to determine the content of the delivery, which can improve the accuracy of information delivery, and can break through the limitations of manual planning analysis methods. Promoted in large areas.
  • the value of some unpopular placements is difficult to be discovered, so the information is often crowded to place popular placements, thereby causing waste of placement resources. For example, it is often seen that many expired information is still being placed.
  • the value of the placement location can be discovered through the collection and analysis of the audience data.
  • the final effect (conversion, brand influence) of the information delivery cannot be accurately evaluated, and the information owner does not know that the information influence of the brand is brought after the information is delivered. How much improvement is brought about, and how much improvement is brought about by the final income; in this embodiment, by collecting and analyzing the audience data, the effect of the placement can be measured.
  • FIG. 4 is a schematic structural diagram of an information placing apparatus according to another embodiment of the present invention.
  • the apparatus may be located in a server.
  • the apparatus 40 includes a receiving module 41, an obtaining module 42, an analyzing module 43, and a determining module 44.
  • the receiving module 41 is configured to receive the detection information that is sent by the detecting device, where the detecting device is configured to detect, by the detecting device, the mobile device used by the user passing by, and the detecting information includes the identification information of the mobile device, where The detection device is set in the placement location where the information is served;
  • the identification information of the mobile device is a unique identifier of the mobile device, such as a Bluetooth address of the mobile device, or a Media Access Control (MAC) address.
  • MAC Media Access Control
  • the information to be served is an advertisement
  • the placement may specifically refer to an advertisement space, for example, a billboard.
  • a detection device may be preset in each placement location, and the detection device may detect the mobile device by using a preset wireless communication manner to obtain identification information of the mobile device.
  • the preset wireless communication method is, for example, Near Field Communication (NFC), wifi, or Bluetooth.
  • Each detecting device can detect identification information of one or more mobile devices, and multiple means at least two.
  • the detection device may send the identification information to the server, and may also carry the identification information of the detection device itself when transmitting the detection information, and the detection device and the placement location may be pre-stored in the server. Corresponding relationship, so that the server can establish a correspondence between the placement location and the identification information of the mobile device.
  • the placement location_1 corresponds to the mobile device_1, the mobile device_2, and the like.
  • the obtaining module 42 is configured to acquire online behavior data of a user who uses the mobile device according to the identification information of the mobile device;
  • the analyzing module 43 is configured to analyze the online behavior data to obtain a user data analysis result
  • the server can collect online behavior data of all users in advance, and the device used by the user can also send the identification information of the device when the user's online behavior data is sent to the server.
  • the server collects the information.
  • the server may obtain the online behavior data of the user corresponding to the identifier information of the received mobile device from a large amount of data collected by the preset. Moreover, the server can establish a correspondence between the placement location and the online behavior data of the user according to the correspondence between the previously established placement location and the identification information of the mobile device, and the online behavior data of the corresponding user acquired at this time.
  • the online behavior data of the user corresponding to the mobile device_1 includes: data of the user A
  • the online behavior data of the user corresponding to the mobile device_2 includes: data of the user B
  • the online behavior corresponding to the placement location_1 The data includes: user A's data and user B's data.
  • the analyzing module 43 is specifically configured to:
  • the data of the user A and the data of the user B may be separately analyzed, and the points of interest of the corresponding user may be obtained.
  • the data of the user A indicates that the user A frequently browses the financial information
  • the point of interest of the user A includes the financial.
  • Each user's point of interest can be one or more.
  • user A's points of interest include: finance, travel, etc.
  • user B's points of interest include games, electronics, and the like.
  • the user ID can be used as a keyword, and the points of interest are values, and are stored in the database.
  • each user corresponding to the placement location is analyzed, and after obtaining the interest points corresponding to each user, the points of interest of all users corresponding to the placement location may be clustered, and the corresponding location of the placement location is obtained. Crowd characteristics. For example, if most of the users corresponding to the placement location_1 are interested in the electronic, the demographic feature corresponding to the placement location_1 is electronic. Once you get the demographics for each placement, you can use the placement ID as the keyword, and the demographics Stored in the database as a value.
  • each user can also analyze their user behavior, such as: purchase and browsing behavior on the e-commerce site, registration behavior on the game site, and detection behavior on the search engine.
  • user behavior such as: purchase and browsing behavior on the e-commerce site, registration behavior on the game site, and detection behavior on the search engine.
  • the user ID can be used as a keyword, and the behavior is a value and stored in the database.
  • the determining module 44 is configured to determine, according to the user data analysis result, the delivery content of the placement location, and/or the delivery effect.
  • the determining module 44 is configured to determine, according to the user data analysis result, the delivery content of the placement location, including:
  • the placement location data matching the population feature corresponding to the placement location is selected according to the corresponding relationship between the placement location and the demographic feature, and is determined to be the The delivery content of the placement.
  • the available placement data includes: electronic data, tourism data, beauty data, etc.
  • the population feature corresponding to the placement location_1 is electronic, and it can be determined that the delivery content of the placement location_1 is Electronic data.
  • the matching in this embodiment is not limited to being identical, and refers to the same within the preset range.
  • the delivery content of placement_1 can also include IT class data and the like.
  • the determining module 44 is configured to determine, according to the user data analysis result, a delivery effect of the placement location, including:
  • acquiring a user corresponding to the placement location and performing at least one of the following items according to the correspondence between the user and the behavior: transformation analysis, impact analysis; or
  • the detection information further includes a dwell time, and the duration analysis is performed according to the dwell time.
  • the information is an advertisement, for example, by analyzing the user's conversion behavior, such as the purchase behavior on the e-commerce site, the registration behavior of the website, etc., to evaluate the conversion effect of the advertisement.
  • the data of the identification information of the mobile device can be obtained, and the total amount of users corresponding to the advertisement bit can be obtained, and by analyzing the conversion behavior of each user corresponding to the advertisement bit, the above-mentioned
  • the number of users who converted behavior, and the ratio of the number of users with the above conversion behavior to the total number of users was determined as the conversion rate. or,
  • the evaluation of the influence of the advertisement on the brand is evaluated.
  • the calculation principle of the above conversion rate can be referred to. or,
  • the actual exposure amount of the advertisement is obtained by analyzing the identification information of the mobile device collected by the detection device, for example, the total amount of the identification information of the mobile device collected by the detection device of each advertisement slot is determined as the actual exposure amount. or,
  • the detection device By analyzing the detection information collected by the detection device, the data of the duration of the audience before the advertisement space is obtained, and the attraction of the advertisement to the audience is evaluated. For example, when detecting the identification information of the mobile device, the detecting device also detects the corresponding stop.
  • Retention time for example, corresponding to the identification information of each mobile device, recording the time when the identification information is detected, and recording the time when the identification information is not detected, and determining the difference between the two as the identification information of the mobile device
  • the detecting device may send the identification information of the mobile device and the corresponding dwell time to the server, and the server may obtain the attraction to the audience by analyzing the dwell time corresponding to the identification information of each mobile device, for example, If the stay time corresponding to the identifier information greater than the preset ratio is greater than the preset time, the advertisement is more attractive.
  • FIG. 5 is a schematic structural diagram of an information placing apparatus according to another embodiment of the present invention.
  • the apparatus may be located in a placement location, and the apparatus 50 includes a detecting module 51 and a sending module 52.
  • the detecting module 51 is configured to detect, by using a mobile device used by a user passing by, to obtain detection information, where the detection information includes identification information of the mobile device;
  • the detecting module 51 is specifically configured to:
  • the preset wireless communication mode is used to detect the mobile device used by the user passing by, and obtain the detection information, where the preset wireless communication mode includes: near field communication, wifi, or Bluetooth.
  • the sending module 52 is configured to send the detection information to the server, so that the server acquires online behavior data of the user using the mobile device according to the identification information of the mobile device, and uses the online behavior data to Performing an analysis to obtain a user data analysis result, and, according to the user data analysis result, determining a delivery content of a placement location for serving information, and/or a delivery effect
  • the server by detecting the identification information of the mobile device and transmitting the information to the server, the server can facilitate data analysis, thereby improving the accuracy of information delivery and measuring the effect of information delivery.
  • FIG. 6 is a schematic structural diagram of an information delivery system according to another embodiment of the present invention.
  • the system 60 includes: a detection device 61 and a server 62.
  • the detecting device 61 can be as shown in FIG. 5, and the server 62 can be as shown in FIG. 4.
  • the existing solution is only applicable to the analysis of the specific focus (important location, high delivery price) placement location, and is widely distributed and inexpensively placed.
  • the location cannot be analyzed one by one, which is not suitable for large-area promotion; in this embodiment, the analysis is based on user data to determine the content of the delivery, which can improve the accuracy of information delivery, and can break through the limitations of manual planning analysis methods. Promoted in large areas.
  • the value of some unpopular placements is difficult to be discovered, so the information is often crowded to place popular placements, thereby causing waste of placement resources. For example, it is often seen that many expired information is still being placed.
  • the value of the placement location can be discovered through the collection and analysis of the audience data.
  • the letter The final effect (conversion, brand influence) of the interest delivery cannot be accurately evaluated.
  • the information owner does not know how much the brand influence will be brought about after the information is delivered, and how much the final income will be improved.
  • An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; one or more programs, the one or more programs being stored in the memory when the one or more When the processor executes:
  • the detecting device is configured to detect and acquire a mobile device used by a user passing by, the detecting information includes identification information of the mobile device, and the detecting device is configured to be used for Within the placement of the serving information;
  • the detecting device is configured to detect and acquire a mobile device used by a user passing by, the detecting information includes identification information of the mobile device, and the detecting device is configured to be used for Within the placement of the serving information;
  • An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; one or more programs, the one or more programs being stored in the memory when the one or more When the processor executes:
  • the server Sending the detection information to the server, so that the server acquires online behavior data of the user using the mobile device according to the identification information of the mobile device, analyzes the online behavior data, and obtains user data.
  • the analysis result and, according to the user data analysis result, determining the delivery content of the placement location for serving the information, and/or the delivery effect.
  • the server Sending the detection information to the server, so that the server acquires online behavior data of the user using the mobile device according to the identification information of the mobile device, analyzes the online behavior data, and obtains user data.
  • the analysis result and, according to the user data analysis result, determining the delivery content of the placement location for serving the information, and/or the delivery effect.
  • portions of the invention may be implemented in hardware, software, firmware or a combination thereof.
  • multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system.
  • a suitable instruction execution system For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.
  • each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module.
  • the above integrated modules can be implemented in the form of hardware or in the form of software functional modules.
  • the integrated modules, if implemented in the form of software functional modules and sold or used as stand-alone products, may also be stored in a computer readable storage medium.
  • the above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

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Abstract

La présente invention concerne un procédé, un dispositif et un système de fourniture d'informations. Le procédé de fourniture d'informations comprend de recevoir des informations de détection envoyées par un dispositif de détection, les informations de détection sont obtenues par la détection effectuée par le dispositif de détection de dispositifs mobiles utilisés par des utilisateurs à proximité passant devant le dispositif de détection, et comprennent des informations d'identification des dispositifs mobiles, et le dispositif de détection est agencé dans la position de fourniture pour la fourniture d'informations; en fonction des informations d'identification des dispositifs mobiles, obtenir des données de comportement en ligne des utilisateurs utilisant les dispositifs mobiles; analyser les données de comportement en ligne pour obtenir un résultat d'analyse de données d'utilisateur; en fonction du résultat d'analyse de données d'utilisateur, déterminer le contenu de fourniture et/ou l'effet de fourniture de la position de fourniture. Avec ledit procédé, la précision de fourniture d'informations peut être améliorée, et l'effet de fourniture d'informations peut être mesuré.
PCT/CN2015/090006 2015-04-02 2015-09-18 Procédé, dispositif et système de fourniture d'informations WO2016155260A1 (fr)

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