WO2016143090A1

WO2016143090A1 - Information processing device, information processing method, program, and storage medium

Info

Publication number: WO2016143090A1
Application number: PCT/JP2015/057148
Authority: WO
Inventors: 準御厨; 永亮星
Original assignee: 楽天株式会社
Priority date: 2015-03-11
Filing date: 2015-03-11
Publication date: 2016-09-15
Also published as: JPWO2016143090A1; JP5795137B1

Abstract

The purpose of the present invention is to display, in an enlarged manner according to a user's intent, an advertisement which is displayed upon a webpage. To this end, provided is a web server, comprising a generating unit which generates webpage data which is provided with an image display region in which an image to be enlarged is displayed. The webpage data is provided with a program which causes another information processing device to execute the following processes: a coordinate acquisition process of acquiring coordinates of a cursor in the image display region; an arrival estimation process of computing a movement direction of the cursor from a change of the coordinates and estimating whether or not the cursor, having moved in the movement direction from the present coordinates thereof, will reach another information positioning region in which information other than the image to be enlarged is positioned; an enlargement determination process of determining on the basis of the result of the arrival estimation process, whether or not to display in an enlarged manner the image to be enlarged; and an enlargement display process of displaying the image to be enlarged in the enlarged manner, on the basis of the result of the determination of the enlargement determination process. The web server also comprises a transmitting unit which transmits the webpage data to the other information processing device.

Description

Information processing apparatus, information processing method, program, and storage medium

The present invention relates to an information processing apparatus, an information processing method, a program, and a storage medium, and more specifically to processing related to an image display mode such as an advertisement.

JP 2013-061748 A

With the spread of the Internet, it has become common to display advertisements on web pages as product promotions.
Among such advertisements, as disclosed in Patent Document 1, when the mouse is moved and the mouse cursor on the screen is moved to the advertisement display area, an advertisement image or information is displayed in an enlarged manner. is there.

However, such an advertisement is enlarged and displayed over a display area of content other than the advertisement. Therefore, the user who is not interested in the contents of the advertisement and accidentally moves the mouse over the display area of the advertisement may feel annoying. In addition to the advertisement, the same problem occurs when various types of information are enlarged and displayed by operating the mouse on the image.
The present invention has been made in view of such a problem, and is an appropriate enlarged display in accordance with the user's intention for an image such as an advertisement, in which various types of information are enlarged and displayed in response to a mouse operation. The purpose is to do.

The information processing apparatus according to the present invention includes a coordinate acquisition process for acquiring the coordinates of a cursor on the image display area as data of a web page provided with an image display area on which an enlargement target image is displayed, and a change in the coordinates. The movement direction of the cursor is calculated from, and whether the cursor reaches the other information arrangement area where other information different from the enlargement target image is arranged when the cursor moves in the movement direction from the current coordinates. An arrival estimation process to be estimated; an enlargement determination process for determining whether or not to enlarge-display the enlargement target image based on a result of the arrival estimation process; and an enlargement target image based on a determination result of the enlargement determination process An enlargement display process for enlarging display, a generation unit for generating web page data including a program for causing another information processing apparatus to execute, and the web page data before It is obtained and a transmission unit for transmitting to another information processing apparatus.
As a result, in accordance with the cursor operation of a user who uses another information processing apparatus (for example, a user terminal), it is estimated which information the cursor operation is targeted for, and accordingly, an enlarged display for the enlargement target image is performed. Processing for determining whether or not to perform is executed.
Here, the program is a program that is added to the data of the web page and transmitted to another information processing apparatus, and is for causing the other information processing apparatus to execute a predetermined process. Specifically, a script language or the like.

The generation unit of the information processing apparatus generates web page data including the program for executing the enlarged display process when it is estimated that the other information arrangement area is not reached in the arrival estimation process. It is.
Thereby, in another information processing apparatus, the enlargement target image is enlarged and displayed when the user does not perform an operation on other information.

The generation unit of the information processing apparatus described above further includes the arrival estimation process for further calculating a movement amount per unit time of the cursor in the image display area when it is estimated that the movement reaches the other information arrangement area, and the movement Web page data including the program for executing the enlarged display process in response to the amount being equal to or less than a predetermined value is generated.
Thereby, it is presumed that the cursor stops in the enlargement target image area by the user's mouse operation, and it is assumed that the user is interested in the enlargement target image.

The generation unit of the information processing apparatus generates web page data including the program that executes the arrival estimation process only once each time the image processing area moves from the outside of the image display area to the image display area. is there.
Thereby, in another information processing apparatus, even if the cursor continues to move in the image display area, excessive processing is not executed.

The generation unit of the information processing apparatus generates web page data including the program for executing the arrival estimation process every predetermined time while the cursor is positioned in the image display area.
Accordingly, in other information processing apparatuses, the intention of the user's mouse operation is reflected even when the movement locus of the cursor is not a straight line.

When the generation unit of the information processing apparatus estimates that the other information arrangement area is reached in the arrival estimation process, the generation unit enlarges the enlargement target image according to whether or not the other information is an advertisement. Web page data including the program for executing the enlargement determination process for determining whether or not to display is generated.
Thereby, in another information processing apparatus, whether to enlarge and display the enlargement target image is determined depending on the type of other information displayed in the other information arrangement area.

An information processing method according to the present invention is an information processing method executed by an information processing apparatus,
As data of a web page provided with an image display area on which an image to be enlarged is displayed, a coordinate acquisition process for acquiring the coordinates of the cursor on the image display area, and a movement direction of the cursor is calculated from the change of the coordinates. The arrival estimation process for estimating whether or not the cursor moves in the movement direction from the current coordinates and arrives on another information arrangement area where other information different from the enlargement target image is arranged; and An enlargement determination process for determining whether or not to enlarge the enlargement target image based on a result of the estimation process, and an enlargement display process for enlarging and displaying the enlargement target image based on the determination result of the enlargement determination process. Generating a web page data including a program to be executed by another information processing apparatus; and sending the web page data to the other information processing apparatus. And it executes a transmission step for.
By this information processing method, a process capable of performing an enlarged display of the advertisement in accordance with the user's intention is executed.

A program according to the present invention is a program that causes an arithmetic processing unit to execute processing executed as the information processing method.
A storage medium according to the present invention is a storage medium storing the above program. The above information processing apparatus is realized by these programs and storage media.

ADVANTAGE OF THE INVENTION According to this invention, it is an image, such as an advertisement, Comprising: With respect to the image in which various information is enlarged and displayed according to mouse operation, an appropriate enlarged display according to a user's intention can be performed, and unnecessary enlarged display Therefore, it is possible to prevent annoyance from being felt.

It is a figure which shows the whole structure of embodiment of this invention. It is a figure explaining the web server of this Embodiment. It is a block diagram of the computer of this embodiment. It is a figure which shows the state before an expansion object image is expanded. It is a figure which shows the state by which the expansion object image was expanded. It is a figure for demonstrating each process which displays a web page on a user terminal. It is a figure which shows the example of a movement of a mouse cursor. It is a flowchart which shows the flow of a process of a 1st example. It is a flowchart which shows the arrival estimation process in a 1st example. It is a figure which shows another example of a movement of a mouse cursor. It is a flowchart which shows the flow of a process of a 2nd example. It is a flowchart which shows the arrival estimation process in a 2nd example.

Hereinafter, embodiments will be described in the following order.
<1. Overall configuration>
<2. Hardware configuration>
<3. Web page composition>
<4. Embodiment>
[4-1. First example]
[4-2. Second example]
<5. Modification>
<6. Summary>
<7. Program and Storage Medium>

<1. Overall configuration>

A configuration of the entire network system including the web server 1 according to the present embodiment will be described with reference to FIGS. 1 and 2.
In the following example, an example will be described in which a banner advertisement (display advertisement, button advertisement) displayed on a web page is enlarged and displayed when a predetermined condition is satisfied.

As shown in FIG. 1, the web server 1 of the present embodiment is connected to the advertisement server 3 and the

user terminals

4, 4, 4... .

The web server 1 is a server device that generates web page data according to a request from the user terminal 4 and transmits the web page data to the user terminal 4. Web page data is data necessary for browsing web pages with a web browser, etc., and is composed of structured document files such as HTML (Hyper Text Markup Language) and XHTML (Extensible HyperText Markup Language), and image files. ing. In addition, the structured document includes a program (for example, a script language such as JavaScript (registered trademark)) for executing various processes described later on the user terminal 4.
The web page data is stored in the web server 50 and managed / updated by the web server 1 as necessary.

The configuration of the communication network 2 is not particularly limited. For example, the Internet, an intranet, an extranet, a LAN (Local Area Network), a CATV (Community Antenna TeleVision) communication network, a virtual private network (Virtual Private Network), a telephone line A network, a mobile communication network, a satellite communication network, etc. are assumed.
Various examples of transmission media constituting all or part of the communication network 2 are also envisaged. For example, IEEE (Institute of Electrical and Electronics Engineers) 1394, USB (Universal Serial Bus), power line carrier, telephone line, etc., infrared such as IrDA (Infrared Data Association), Bluetooth (registered trademark), 802.11 wireless It can also be used wirelessly, such as mobile phone networks, satellite lines, and digital terrestrial networks.

The advertisement server 3 is a server device that acquires advertisement data to be displayed in the advertisement display area of the web page in response to a request from the user terminal 4 (or the web server 1) and transmits the advertisement data to the user terminal 4 (or the web server 1). is there.
The advertisement data is stored in an advertisement DB (Database) 51 and managed / updated by the advertisement server 3 as necessary.

The advertisement data transmitted to the user terminal 4 may be determined in advance or may be determined based on information of a user who operates the user terminal 4. When transmitting the advertisement data based on the user information, the advertisement server 3 receives information (for example, a user ID) specifying the user from the user terminal 4. The advertisement server 3 acquires information from the advertisement DB 51 based on the received user information (that is, based on attribute data such as the user's browsing history, purchase history, and sex). Further, the advertisement data may be selected based on the web page data that the user is currently browsing.
Moreover, when extracting the advertisement memorize | stored in advertisement DB51 based on user information or web page data, there may be more advertisement data than the number of advertisement data which can be displayed on the user terminal 4. FIG. In this case, the selection is made according to the bid amount set for each advertisement data (amount paid by the advertiser every time the advertisement data is displayed on the user terminal 4).

The user terminal 4 is a terminal used by a user who browses a web page managed by the web server 1, and operates as another information processing apparatus in the claims. The user terminal 4 is installed with a web browser for reading web page data and displaying it on the screen.
The user terminal 4 is, for example, a PC (Personal Computer), a feature phone, a PDA (Personal Digital Assistants) having a communication function, or a smart device such as a smartphone or a tablet terminal.
In the user terminal 4, various transmission / reception processes and the like are executed as necessary.

A configuration example for realizing each function of the web server 1 is shown below.
As shown in FIG. 2, the web server 1 includes a generation unit 1a and a communication control unit 1b. The generation unit 1a performs web page data generation processing for generating web page data. In particular, in the web page data generation processing in the present embodiment, the coordinate acquisition processing for acquiring the coordinates of the cursor on the image display area where the enlargement target image on the web page is displayed, and the movement direction of the cursor from the change in the coordinates. An arrival estimation process for calculating and estimating whether or not the cursor moves in the movement direction from the current coordinates and arrives on another information arrangement area where other information different from the enlargement target image is arranged; and an arrival estimation process The enlargement determination process for determining whether or not to enlarge the enlargement target image based on the result of the above and the enlargement display process for enlarging and displaying the enlargement target image based on the determination result of the enlargement determination process are executed on the user terminal 4 Web page data including a program to be generated is generated.
The communication control unit 1b performs reception processing for receiving various requests from the user terminal 4, web page data transmission processing for transmitting web page data to the requested user terminal 4, and the like.
The communication control unit 1b functions as a transmission unit in claims.

<2. Hardware configuration>

FIG. 3 is a diagram illustrating hardware of the web server 1, the advertisement server 3, and the user terminal 4 illustrated in FIG. 1. A CPU (Central Processing Unit) 101 of a computer device in each server device or terminal is a program stored in a ROM (Read Only Memory) 102 or a program loaded from a storage unit 108 into a RAM (Random Access Memory) 103. Various processes are executed according to the above. The RAM 103 also appropriately stores data necessary for the CPU 101 to execute various processes.
The CPU 101, ROM 102, and RAM 103 are connected to each other via a bus 104. An input / output interface 105 is also connected to the bus 104.
The input / output interface 105 includes an input device 106 composed of a keyboard, mouse, touch panel, etc., a display composed of a liquid crystal display (LCD), a cathode ray tube (CRT), an organic EL (electroluminescence) panel, and an output composed of a speaker. A device 107, a storage unit 108 including an HDD (Hard Disk Drive), a flash memory device, and the like, and a communication unit 109 that performs communication processing and communication between devices via the communication network 2 are connected.
A media drive 110 is also connected to the input / output interface 105 as necessary, and a removable medium 111 such as a magnetic disk, an optical disk, a magneto-optical disk, or a semiconductor memory is appropriately mounted, and information can be written to the removable medium 111. Reading is performed.

In such a computer apparatus, data and programs can be uploaded and downloaded through communication by the communication unit 109, and data and programs can be transferred via the removable medium 111.
When the CPU 101 performs processing operations based on various programs, information processing and communication described later are executed in each of the web server 1, the advertisement server 3, and the user terminal 4.
In addition, each information processing apparatus which comprises the web server 1, the advertisement server 3, and the user terminal 4 is not restricted to a single computer apparatus as shown in FIG. 3, and a plurality of computerized system apparatuses. It may be constituted by. The plurality of computer devices may be systemized by a LAN or the like, or may be arranged in a remote place so as to be communicable via a VPN (Virtual Private Network) using the Internet or the like.

<3. Web page composition>

The configuration of a web page displayed on the web browser 5 operating on the user terminal 4 will be described with reference to FIG.
The web browser 5 is provided with a web page display frame 6 in which web page data composed of structured document files received from the web server 1 is interpreted and displayed.
The web page display frame 6 includes a content display area 6a for displaying content Co (for example, blog content, news content, product content in electronic commerce, etc.) in the structured document file, and in the structured document file. The first advertisement display area 6b for displaying the first advertisement Ad1 and the second advertisement display area 6c for displaying the second advertisement Ad2 are provided based on the conditions specified in.
The second advertisement display area 6c is provided on the outer peripheral side of the web page display frame 6 with respect to the first advertisement display area 6b. The content display area 6a, the first advertisement display area 6b, and the second advertisement display area 6c are arranged so as not to overlap each other.

Here, the first advertisement Ad1 displayed in the first advertisement display area 6b and the second advertisement Ad2 displayed in the second advertisement display area 6c are both banner advertisements. Furthermore, the first advertisement Ad1 is enlarged and displayed when a predetermined condition described later is satisfied.
FIG. 5 shows a state in which the first advertisement Ad1 is enlarged and displayed based on a predetermined condition.
As shown in the figure, the first advertisement Ad1 is displayed as an enlarged advertisement Ad1 ′ in the enlarged advertisement display area 6d including part or all of the content display area 6a, the first advertisement display area 6b, and the second advertisement display area 6c. Is done.
In the enlarged advertisement display area 6d, an image or text information in which the information of the advertisement Ad1 displayed in the first advertisement display area 6b is described in more detail may be displayed, or a moving image of product description may be reproduced. It may be.
The enlarged advertisement display area 6d is provided with an operator (close button) for ending the enlarged display of the advertisement Ad1 ′.

<4. Embodiment>

The user terminal 4 receives the web page data generated by the web server 1 and performs each process.
In this example, the flow will be described by paying attention to each process executed by the user terminal 4.
First, a flow until a predetermined web page is displayed on the web browser 5 operating on the user terminal 4 will be described with reference to FIG.

First, the user terminal 4 detects a web page browsing operation in step S <b> 101 according to a user operation, and executes a process of requesting web page data from the web server 1.
The user operation at this time includes an operation of inputting URL (Uniform Resource Locator) information corresponding to a web page to be browsed in a predetermined input field of the web browser 5, or a web page displayed and browsed in the web page display frame 6. For example, an operation of pressing a button associated with the URL information using a mouse.

The web server 1 that has received the web page data request from the user terminal 4 executes web page data generation processing for generating web page data in step S201.
The web page data generation process is a process for generating web page data including content Co and the like corresponding to the web page to be displayed on the user terminal 4.
As described above, the web page data includes a program for executing various processes described later on the user terminal 4.
The process for generating the web page data may be completed before receiving the request for the web page data, and in step S201, the process for acquiring the generated web page data from the web page DB 50 may be executed.
The web page data is, for example, a structured document file such as HTML or XHTML. The structured document file describes the arrangement and display mode (character color, font, size, decoration, etc.) of images and texts as the content Co.
Subsequently, the web server 1 executes a process of transmitting the acquired web page data to the user terminal 4 in step S202.

In step S102, the user terminal 4 that has received the web page data from the web server 1 executes an advertisement acquisition process for acquiring an advertisement. The advertisement acquisition process is a process of acquiring an advertisement to be displayed in the areas specified in the web page data (the first advertisement display area 6b and the second advertisement display area 6c of the web page display frame 6 in FIG. 4). 3, an advertisement data request is transmitted. In the advertisement acquisition process, information (or terminal information) of the user who is using the user terminal 4 is transmitted to the advertisement server 3. The user information can be transmitted using, for example, cookie information issued for each website.

Upon receiving the advertisement data request and the user information from the user terminal 4, the advertisement server 3 executes an advertisement selection process in step S301.
The advertisement selection process is a process of selecting and acquiring advertisement data from the advertisement DB 51. Specifically, based on the received user information, advertisement data that matches the user's interest and the like is selected and acquired.
Subsequently, the advertisement server 3 executes an advertisement data transmission process in step S302.
The advertisement data transmission process is a process of transmitting the advertisement data selected in step S301 to the user terminal 4.

The user terminal 4 that has received the advertisement data from the advertisement server 3 executes web page display processing in step S103. In the web page display process, the web page content Co is displayed in the content display area 6a of the web page display frame 6 of the web browser 5 operating on the user terminal 4, and the first advertisement display area 6b and the second advertisement display are displayed. This is a process of displaying the first advertisement Ad1 and the second advertisement Ad2 respectively corresponding to the area 6c.
Note that the web page display process in step S103 may be executed after the advertisement data is received as indicated by the arrow A in FIG. 6, or the advertisement data is received as indicated by the arrow B in FIG. It may be executed without waiting. When it is executed without waiting for the reception of the advertisement data, after the content Co is displayed in the content display area 6a, each advertisement (in the first advertisement display area 6b and the second advertisement display area 6c in accordance with the reception of the advertisement data) The first advertisement Ad1 and the second advertisement Ad2) are displayed.

By executing a series of processes shown in FIG. 6, various types of information are displayed in the web page display frame 6 of the web browser 5 of the user terminal 4 (see FIG. 4).
In the following description, various processes executed by the user terminal 4 in response to a mouse operation performed on the first advertisement display area 6b by the user in the state shown in FIG. 4 will be described.

[4-1. First example]
In the first example, the user terminal 4 determines the first advertisement display area from the cursor coordinates Cu1 when the mouse cursor enters the area from outside the first advertisement display area 6b and the cursor coordinates Cu2 after a predetermined time has elapsed. An example will be described in which a process for determining whether or not to enlarge and display the first advertisement Ad1 displayed in 6b is described.
Specifically, this will be described with reference to FIG.
From the cursor coordinates Cu1 and the cursor coordinates Cu2, the moving direction of the mouse cursor (the chain line in the figure) is estimated. As a result, it is determined whether or not the advertisement Ad1 is enlarged and displayed depending on whether or not the estimated movement locus of the mouse cursor reaches the second advertisement display area 6c (FIG. 7B) (FIG. 7A).
Hereinafter, a series of specific processes executed when the user moves the mouse cursor by a mouse operation using the user terminal 4 and the mouse cursor enters the first advertisement display area 6b will be described with reference to FIGS. I will explain.
Each of these processes is a process executed on the user terminal 4 by a program included in the web page data transmitted from the web server 1.

First, in step S401 shown in FIG. 8, the user terminal 4 executes a Cu1 acquisition process for acquiring the cursor coordinates Cu1. The Cu1 acquisition process is a process of acquiring the current mouse cursor coordinates (that is, the cursor coordinates Cu1 immediately after entering). For example, the coordinate in the horizontal direction (horizontal direction) of the screen is the X coordinate, the coordinate in the vertical direction (vertical direction) of the screen is the Y coordinate, and the (X, Y) coordinate at the upper left of the screen is (0, 0). Represented as:

Subsequently, in step S402, the user terminal 4 executes processing for determining whether or not a predetermined time has elapsed. This process is a process for appropriately acquiring coordinates for obtaining the moving direction of the mouse cursor, and the predetermined time is, for example, 2 msec.
The determination process in step S402 is executed until a predetermined time has elapsed. If the mouse cursor moves outside the first advertisement display area 6b before the predetermined time has elapsed, the series of processes shown in FIG. 8 is terminated.

If it is determined in step S402 that the predetermined time has elapsed, the user terminal 4 executes a Cu2 acquisition process for acquiring cursor coordinates Cu2 necessary for performing a determination described later in step S403.
The Cu2 acquisition process is a process for acquiring the cursor coordinates of the current mouse cursor, as in step S401.

Next, the user terminal 4 executes an arrival estimation process in step S404. As will be described in detail later with reference to FIG. 9, the arrival estimation process is a process for estimating whether or not the mouse cursor is likely to reach the second advertisement display area 6c. This process is a process of setting an estimation result in a flag (arrival estimation flag) indicating whether or not it is likely to arrive.

Subsequently, in step S405, the user terminal 4 executes an enlargement determination process. The enlargement determination process is a process for determining whether or not to enlarge and display the first advertisement Ad1 displayed in the first advertisement display area 6b according to the arrival estimation flag set in step S404.
When it is determined that the advertisement Ad1 is displayed in an enlarged manner (“enlargement” determination in step S405), the user terminal 4 executes an enlarged display process in step S406. In the enlarged display process, for example, as shown in FIG. 5, the enlarged advertisement Ad1 ′ is displayed in the enlarged advertisement display area 6d including part or all of the content display area 6a, the first advertisement display area 6b, and the second advertisement display area 6c. Execute the process.
If it is determined that the advertisement Ad1 is not displayed in an enlarged manner (“non-enlarging” determination in step S405), the series of processes in FIG. 8 is terminated without executing step S406.

Next, the arrival estimation process in step S404 will be described in detail with reference to FIG.
In the arrival estimation process, the user terminal 4 first executes a process of calculating the horizontal movement amount of the mouse cursor in step S501. The process of calculating the horizontal movement amount is a process of calculating the movement amount of the X coordinate of the mouse cursor, and specifically, a process of subtracting the X coordinate of the cursor coordinate Cu1 from the X coordinate of the cursor coordinate Cu2.

Subsequently, in step S502, the user terminal 4 executes a process of calculating the amount of vertical movement of the mouse cursor. The process of calculating the vertical movement amount is a process of calculating the movement amount of the Y coordinate of the mouse cursor, and specifically, a process of subtracting the Y coordinate of the cursor coordinate Cu1 from the Y coordinate of the cursor coordinate Cu2.

Next, in step S503, the user terminal 4 executes a movement direction calculation process.
The movement direction calculation process is a process for calculating the movement direction based on the movement amounts acquired in steps S501 and S502. The moving direction can be represented by, for example, an inclination (a movement amount of the Y coordinate with respect to a movement amount of the X coordinate).

The user terminal 4 that has calculated the moving direction executes an arrival determination process in the subsequent step S504.
The arrival determination process assumes that the mouse cursor continues to move while maintaining the movement direction calculated in step S503 and passes through the first advertisement display area 6b. It is determined whether or not the two advertisement display area 6c is reached.
When it is determined that it has reached (“arrival” determination in step S504) (that is, the state shown in FIG. 7B), the user terminal 4 executes a process of turning on the arrival estimation flag (for example, a process of setting 1) in step S505. .
On the other hand, when it is determined that it does not reach (“non-reached” determination in step S504) (that is, the state shown in FIG. 7A), the user terminal 4 performs processing for turning off the arrival estimation flag in step S506 (for example, processing for setting 0) ).

The series of processing shown in FIG. 9 ends when the arrival estimation flag is set to ON or OFF. In the enlargement determination process shown in FIG. 8, when the arrival estimation flag is ON, it is determined that the advertisement Ad1 is not enlarged, and when the arrival estimation flag is OFF, it is determined that the advertisement Ad1 is enlarged.

The series of processes shown in FIG. 9 is executed only once each time the mouse cursor enters the first advertisement display area 6b.

[4-2. Second example]
In the second example, the cursor coordinates when the mouse cursor enters the area from the outside of the first advertisement display area 6b into the area and the cursor coordinates for every predetermined time thereafter are continuously acquired, and the first advertisement display area 6b is obtained. A process of determining whether or not to enlarge and display the first advertisement Ad1 displayed on the screen is executed.
Specifically, a description will be given with reference to FIG.
From the latest cursor coordinates (CuN) and the immediately preceding cursor coordinates (CuO), the moving direction of the mouse cursor (dotted line in the figure) is estimated. As a result, it is determined whether or not the estimated movement locus of the mouse cursor reaches the second advertisement display area 6c. When it is determined that it reaches (FIG. 10B), a movement amount per unit time (for example, movement speed) is further calculated, and it is determined whether or not the advertisement Ad1 is to be enlarged and displayed.
When it is determined that the movement locus of the mouse cursor does not reach the second advertisement display area 6c (FIG. 10A), the advertisement Ad1 is enlarged and displayed.
Further, in the figure, numbers corresponding to the order of acquisition, such as CuN0, CuN1,..., CuO1, CuO2,.
Hereinafter, a series of specific processes executed when the user moves the mouse cursor by a mouse operation using the user terminal 4 and the mouse cursor is moving in the first advertisement display area 6b will be described with reference to FIGS. This will be described with reference to FIG.

First, in step S601 in FIG. 11, the user terminal 4 acquires the coordinates of the current mouse cursor (for example, the cursor coordinates CuN0 immediately after the mouse cursor enters the first advertisement display area 6b as shown in FIG. 10).
Subsequently, in step S602, the user terminal 4 executes a process of determining whether or not the current cursor coordinates are located in the first advertisement display area 6b. When it is determined that the current cursor coordinates are located outside the first advertisement display area 6b (N determination in step S602), the series of processes illustrated in FIG.

On the other hand, if it is determined in step S602 that the current cursor coordinates are located in the first advertisement display area 6b (Y determination in step S602), the user terminal 4 determines whether or not a predetermined time has elapsed in step S603. Execute the process. This process is the same as the process of step S402 in FIG.
If it is determined in step S603 that the predetermined time has not elapsed (N determination in step S603), the user terminal 4 executes the processes in steps S602 and S603 again.

If it is determined in step S603 that the predetermined time has elapsed (Y determination in step S603), the user terminal 4 uses the value of the cursor coordinate CuNi held as the latest cursor coordinate in the next step S604 to determine the previous cursor coordinate CuOi + 1. Execute the process of assigning to. Specifically, for example, a process of substituting the cursor coordinates CuN0 into the cursor coordinates CuO1.

Subsequently, in step S605, the user terminal 4 executes a process of acquiring the current cursor coordinates as the cursor coordinates CuN. Specifically, for example, processing for obtaining CuN1 in FIG. 10 is executed.

Next, the user terminal 4 executes an arrival estimation process in step S606. The arrival estimation process in FIG. 11 determines whether or not the mouse cursor is likely to reach the second advertisement display area 6c, and whether or not the first advertisement Ad1 displayed in the first advertisement display area 6b is the operation target. It is the process which determines. Details will be described later.
Note that the two cursor coordinates used for the calculation of the moving direction executed in the arrival estimation process are the cursor coordinates CuOi and CuNi whose signs end at the same end (i is the maximum value of CuNi obtained at the present time). It becomes.
Specifically, the movement direction is calculated using the latest cursor coordinates CuNi acquired in the immediately preceding step S605 and the cursor coordinates CuOi updated in the preceding step S604.

Subsequently, the user terminal 4 executes an enlargement determination process in step S607 based on the arrival estimation flag set in step S606.
When it is determined that the advertisement Ad1 is to be displayed in an enlarged manner (when the arrival estimation flag is OFF, that is, “enlargement” determination in the figure), the user terminal 4 executes the enlarged display process in step S608 and performs a series of processes in FIG. Exit. This process is the same as the process of step S406 in FIG.
On the other hand, when it is determined that the advertisement Ad1 is not enlarged and displayed (when the arrival estimation flag is ON, that is, “non-enlargement” determination in the drawing), the process of step S602 is executed without executing the process of step S608. .

Next, the arrival estimation process in step S606 in the second example will be described in detail with reference to FIG.
Note that the processing from step S701 to step S704 is the same as the processing from step S501 to step S504 in FIG.
At this time, the cursor coordinates to be processed in steps S701 to S703 are the cursor coordinates CuOi and CuNi (i is the maximum value of CuNi acquired at the present time) as described above.

If it is determined in step S704 that the second advertisement display area 6c is reached ("arrival" determination in step S704), the user terminal 4 determines in step S705 that the mouse cursor has reached the second advertisement display area 6c. An arrival speed calculation process for calculating the speed is executed.

Here, the movement amount Dm per unit time of the mouse cursor can be calculated from the respective calculation results in step S701 and step S702. This movement amount Dm can be rephrased as a numerical value representing the speed of the mouse cursor.
Further, the movement amount Dm is calculated every time the processes of steps S701 and S702 of FIG. 12 are executed (that is, every time step S606 of FIG. 11 is executed). When a numerical value indicating the calculation order is attached to the end of the sign for the plurality of movement amounts Dm (Dm1, Dm2,...), The mouse cursor is determined from Dmi-1 and Dmi (Dmi is the latest calculation result). The latest acceleration of is calculated.
In the arrival speed calculation processing in step S705, the speed of the mouse cursor when the mouse cursor reaches the second advertisement display area 6c is calculated from the latest acceleration of the mouse cursor.

Subsequently, in step S706, the user terminal 4 executes a process of determining whether or not the speed when reaching the second advertisement display area 6c calculated in step S705 is equal to or less than a predetermined value. Specifically, when the predetermined value is set to 0, it is expected that the mouse cursor stops before reaching the second advertisement display area 6c. In other words, the mouse cursor is estimated not to be in the second advertisement display area 6c.
If it is determined in step S706 that the speed is not less than or equal to the predetermined value (N determination in step S706), the user terminal 4 executes a process of turning on the arrival estimation flag in the subsequent step S707.
On the other hand, if it is determined in step S706 that the speed is equal to or lower than the predetermined value (Y determination in step S706), the user terminal 4 executes a process of turning on the arrival estimation flag in step S708.
Steps S707 and S708 are the same as steps S505 and S506 in FIG.

In the arrival speed calculation processing in step S705, the speed when reaching the second advertisement display area 6c may be calculated instead of the speed when reaching the second advertisement display area 6c. In this case, it is determined in step S706 whether or not the mouse cursor remains in the first advertisement display area (that is, whether or not the user is operating the first advertisement Ad1 that is to be enlarged). Therefore, it can be determined whether or not the first advertisement Ad1 is enlarged and displayed more appropriately.

<5. Modification>

In the description of the processing in step S704 in the second example of the previous embodiment, the arrival determination based on the moving direction calculated using the latest cursor coordinates CuOi and CuNi is executed, but the previous determination is performed in step S703. The movement direction based on CuOi-1 and CuNi-1 may be further used to calculate a change in the movement direction, and the arrival determination for the second advertisement display area 6c may be executed.
That is, for example, when the mouse cursor is moved so as to draw an arc, an arrival determination is made according to whether or not the second advertisement display area 6c is on an extension line of the arc.
Thereby, a more appropriate arrival determination can be performed.

In each of the above-described embodiments, whether or not the first advertisement Ad1 displayed in the first advertisement display area 6b is enlarged according to whether or not the information displayed in the second advertisement display area 6c is an advertisement. It may be determined whether or not. Examples of information that is not an advertisement include links and buttons to various menus of web pages and other web pages.

Specifically, when the information displayed in the second advertisement display area 6c is the advertisement Ad2 as in the above-described embodiment, the enlarged display process of S608 is executed even if the arrival estimation flag is ON. . When the information displayed in the second advertisement display area 6c is information that is not an advertisement, each of the above-described processes is executed to determine whether or not to perform enlarged display.
Alternatively, if the information displayed in the second advertisement display area 6c is information that is not an advertisement, the enlarged display process of S608 may be executed even if the arrival estimation flag is ON. That is, when the information displayed in the second advertisement display area 6c is an advertisement, the above-described processes are executed to determine whether or not to perform enlarged display.
Further, if the information displayed in the second advertisement display area 6c is information that matches the user's interest, it may be determined that the first advertisement Ad1 displayed in the first advertisement display area 6b is not enlarged. .

<6. Summary>

In the above-described embodiment, various processes executed by the user terminal 4 have been described. The various effects described below are obtained by the user terminal 4 executing the various processes described above.
On the other hand, the web server executes processing for transmitting web page data including a program (for example, a script language such as JavaScript) for causing the user terminal to execute the various processes described above.
In other words, when the web server transmits web page data having such a program, the following various effects can be obtained.

The web server 1 described above uses an image display area (first advertisement display) as data of a web page provided with an image display area (first advertisement display area 6b) on which an enlargement target image (first advertisement Ad1) is displayed. The coordinate acquisition process (steps S401, S403, S601, S605) for acquiring the coordinates (Cu1, Cu2, CuO, CuN) of the mouse cursor on the area 6b) and the movement direction of the mouse cursor are calculated from the change of the coordinates (step S503, S703), another information arrangement area (second advertisement display area 6c) in which other information (second advertisement Ad2) different from the enlargement target image is arranged when the mouse cursor moves in the movement direction from the current coordinates. An arrival estimation process (steps S404 and S606) for estimating whether or not to reach the upper side and an enlargement target image based on the result of the arrival estimation process An enlargement determination process (steps S405 and S607) for determining whether or not to enlarge an image and an enlargement display process (steps S406 and 608) for enlarging and displaying an enlargement target image based on the determination result of the enlargement determination process A generation unit 1a that generates web page data including a program to be executed by the information processing device (user terminal 4), and a transmission unit (communication control unit 1b) that transmits the web page data to another information processing device (user terminal 4). ).
Thereby, according to the mouse operation of the user who uses the user terminal 4 as another information processing apparatus, which information (the first advertisement Ad1, the second advertisement Ad2) is the target of the mouse operation. Since the process of guessing is executed, the enlarged display of the advertisement according to the user's intention can be performed.

Further, as described with reference to FIGS. 8 and 9, the generation unit 1 a includes a program for executing an enlarged display process when it is estimated that the arrival estimation process does not reach the other information arrangement area. Generate data.
Accordingly, the first advertisement Ad1 is enlarged and displayed when an operation (for example, an operation such as clicking the second advertisement Ad2) is not performed on the second advertisement Ad2 as other information. In other words, when the mouse operation for other information is performed, the first advertisement Ad is not displayed in an enlarged manner. Therefore, it is possible to prevent the user's operation on other information from being hindered.

Furthermore, as described with reference to FIG. 12, the generation unit 1a further calculates the movement amount of the mouse cursor per unit time in the image display area when it is estimated that the other information arrangement area is reached ( Web page data including a program for executing step S606) and an enlarged display process in response to the movement amount being equal to or less than a predetermined value is generated.
It is estimated that the movement amount is equal to or less than the predetermined value that the mouse cursor stops in the enlargement target image area by the user's mouse operation. That is, it is inferred that the user is interested in the enlargement target image, and the first advertisement Ad1 is enlarged and displayed. Thereby, an enlarged display reflecting the user's interest can be performed.

Furthermore, as described in the first example, the generation unit 1a includes a web page including a program that executes the arrival estimation process (step S404) only once every time the generation unit 1a moves from the outside of the image display area into the image display area. Generate data.
As a result, each time the mouse cursor enters the first advertisement display area 6b, various processes are executed only once. Therefore, an enlarged display of the advertisement according to the user's intention can be performed with a small processing load on the user terminal 4. it can.

In addition, as described in the second example, the generation unit 1a generates web page data including a program for executing the arrival estimation process every predetermined time while the cursor is positioned in the image display area.
In other words, even when the movement locus of the mouse cursor is not a straight line, various determination processes reflecting the user's operation intention are executed. In other words, even when the movement locus of the mouse cursor is a curve, the first advertisement Ad1 is executed while the above-described processing is executed every predetermined time and it is estimated that the operation is intended for the second advertisement Ad2. Is not enlarged and the first advertisement Ad1 is enlarged when it is estimated that the second advertisement Ad2 is not an intended operation. Thereby, appropriate enlarged display of the first advertisement Ad1 can be performed.

As described in the modification, when the generation unit 1a estimates that the other information arrangement area is reached in the arrival estimation process, the generation unit 1a enlarges the enlargement target image depending on whether or not the other information is an advertisement. Web page data including a program for executing an enlargement determination process for determining whether or not to display is generated.
Thereby, since it is determined whether to display the first advertisement Ad1 in an enlarged manner according to the type of information displayed in the second advertisement display area, it reflects the user's interests and hobbies preferences according to the situation. ) Appropriate enlarged display can be performed.

<7. Program and Storage Medium>

The web server 1 of the present invention has been described above. However, the program according to the embodiment performs processing in the web server 1 (that is, processing executed by the generation unit 1a and the communication control unit 1b) as an arithmetic processing unit (CPU or the like). This is a program to be executed.

The program according to the embodiment includes a coordinate acquisition process for acquiring coordinates of a cursor on the image display area as data of a web page provided with an image display area on which an enlargement target image is displayed, and a change in the coordinates based on the change in the coordinates. Calculating the movement direction of the cursor, and estimating whether or not the cursor reaches another information arrangement area where other information different from the enlargement target image is arranged when the cursor moves in the movement direction from the current coordinates An arrival estimation process, an enlargement determination process for determining whether or not to enlarge the enlargement target image based on the result of the arrival estimation process, and an enlarged display of the enlargement object image based on the determination result of the enlargement determination process The processing unit is caused to execute a generation procedure for generating web page data including a program that causes another information processing device to execute the enlarged display processing.
Further, the processing unit is caused to execute a transmission procedure for transmitting the web page data to the other information processing apparatus.
That is, this program causes the user terminal 4 to execute various processes (steps S102 and S103 in FIG. 6 and processes in FIGS. 8, 9, 11, and 12) (processes in steps S201 and S202 in FIG. 6). Is a program that causes the web server 1 to execute.

With such a program, the web server 1 described above can be realized.
Such a program can be stored in advance in an HDD as a storage medium built in a device such as a computer device or a ROM in a microcomputer having a CPU. Alternatively, it can be stored (stored) temporarily or permanently in a removable storage medium such as a semiconductor memory, memory card, optical disk, magneto-optical disk, or magnetic disk. Such a removable storage medium can be provided as so-called package software.
Further, such a program can be installed from a removable storage medium to a personal computer or the like, or can be downloaded from a download site via a network such as a LAN or the Internet.

1 web server, 1a generation unit, 1b communication control unit, 2 communication network, 3 advertisement server, 4 user terminal, 5 web browser, 6 web page display frame, 6a content display area, 6b first advertisement display area, 6c second Advertisement display area, 6d enlarged advertisement display area, 50 web page DB, 51 advertisement DB, Co content, Ad1 first advertisement, Ad2 second advertisement

Claims

As data of a web page provided with an image display area on which an image to be enlarged is displayed, a coordinate acquisition process for acquiring the coordinates of the cursor on the image display area, and a movement direction of the cursor is calculated from the change of the coordinates. The arrival estimation process for estimating whether or not the cursor moves in the movement direction from the current coordinates and arrives on another information arrangement area where other information different from the enlargement target image is arranged; and An enlargement determination process for determining whether or not to enlarge the enlargement target image based on a result of the estimation process, and an enlargement display process for enlarging and displaying the enlargement target image based on the determination result of the enlargement determination process. A generating unit that generates web page data including a program to be executed by another information processing apparatus;
An information processing apparatus comprising: a transmission unit that transmits the web page data to the other information processing apparatus.
The information according to claim 1, wherein the generation unit generates web page data including the program for executing the enlarged display process when it is estimated that the other information arrangement area is not reached in the arrival estimation process. Processing equipment.
The generation unit further calculates the movement amount per unit time of the cursor in the image display area when it is estimated that the movement information reaches the other information arrangement area, and the movement amount is equal to or less than a predetermined value. The information processing apparatus according to claim 2, wherein web page data including the program for executing the enlarged display process is generated in response to the change.
2. The information processing according to claim 1, wherein the generation unit generates web page data including the program that causes the arrival estimation process to be executed only once each time the image is moved from outside the image display area into the image display area. apparatus.
The information processing apparatus according to claim 1, wherein the generation unit generates web page data including the program that causes the arrival estimation process to be executed every predetermined time while the cursor is positioned in the image display area.
The generation unit determines whether or not to enlarge the enlargement target image according to whether or not the other information is an advertisement when it is estimated that the other information arrangement area is reached in the arrival estimation process. The information processing apparatus according to claim 2, wherein web page data including the program for executing the enlargement determination process is generated.
An information processing method executed by an information processing apparatus,
As data of a web page provided with an image display area on which an image to be enlarged is displayed, a coordinate acquisition process for acquiring the coordinates of the cursor on the image display area, and a movement direction of the cursor is calculated from the change of the coordinates. The arrival estimation process for estimating whether or not the cursor moves in the movement direction from the current coordinates and arrives on another information arrangement area where other information different from the enlargement target image is arranged; and An enlargement determination process for determining whether or not to enlarge the enlargement target image based on a result of the estimation process, and an enlargement display process for enlarging and displaying the enlargement target image based on the determination result of the enlargement determination process. A generating step for generating web page data including a program to be executed by another information processing apparatus;
And a transmission step of transmitting the web page data to the other information processing apparatus.
As data of a web page provided with an image display area on which an image to be enlarged is displayed, a coordinate acquisition process for acquiring the coordinates of the cursor on the image display area, and a movement direction of the cursor is calculated from the change of the coordinates. The arrival estimation process for estimating whether or not the cursor moves in the movement direction from the current coordinates and arrives on another information arrangement area where other information different from the enlargement target image is arranged; and An enlargement determination process for determining whether or not to enlarge the enlargement target image based on a result of the estimation process, and an enlargement display process for enlarging and displaying the enlargement target image based on the determination result of the enlargement determination process. A generation procedure for generating web page data including a program to be executed by another information processing apparatus;
A program for causing an information processing apparatus to execute a transmission procedure for transmitting the web page data to the other information processing apparatus.
As data of a web page provided with an image display area on which an image to be enlarged is displayed, a coordinate acquisition process for acquiring the coordinates of the cursor on the image display area, and a movement direction of the cursor is calculated from the change of the coordinates. The arrival estimation process for estimating whether or not the cursor moves in the movement direction from the current coordinates and arrives on another information arrangement area where other information different from the enlargement target image is arranged; and An enlargement determination process for determining whether or not to enlarge the enlargement target image based on a result of the estimation process, and an enlargement display process for enlarging and displaying the enlargement target image based on the determination result of the enlargement determination process. A generation procedure for generating web page data including a program to be executed by another information processing apparatus;
A storage medium storing a program for causing an information processing apparatus to execute a transmission procedure for transmitting the web page data to the other information processing apparatus.