WO2016134569A1 - 信息展示方法和装置 - Google Patents

信息展示方法和装置 Download PDF

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Publication number
WO2016134569A1
WO2016134569A1 PCT/CN2015/081563 CN2015081563W WO2016134569A1 WO 2016134569 A1 WO2016134569 A1 WO 2016134569A1 CN 2015081563 W CN2015081563 W CN 2015081563W WO 2016134569 A1 WO2016134569 A1 WO 2016134569A1
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WIPO (PCT)
Prior art keywords
user
resource information
preset
online resource
offline
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Ceased
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PCT/CN2015/081563
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English (en)
French (fr)
Inventor
顾嘉唯
李阳
余凯
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Baidu Online Network Technology Beijing Co Ltd
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Baidu Online Network Technology Beijing Co Ltd
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Priority to US15/322,526 priority Critical patent/US10127593B2/en
Publication of WO2016134569A1 publication Critical patent/WO2016134569A1/zh
Anticipated expiration legal-status Critical
Ceased legal-status Critical Current

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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0623—Electronic shopping [e-shopping] by investigating goods or services
    • G06Q30/0625—Electronic shopping [e-shopping] by investigating goods or services by formulating product or service queries, e.g. using keywords or predefined options
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/50—Information retrieval; Database structures therefor; File system structures therefor of still image data
    • G06F16/58—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G06F16/583—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually using metadata automatically derived from the content
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0631—Recommending goods or services
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0641—Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping
    • G06Q30/0643—Electronic shopping [e-shopping] utilising user interfaces specially adapted for shopping graphically representing goods, e.g. 3D product representation
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to an information display method and apparatus.
  • the user can obtain the offline resource information, and can also obtain the online resource information.
  • the user can obtain the product information from the physical store offline, or the user obtains the online product information on the Internet.
  • the present invention aims to solve at least one of the technical problems in the related art to some extent.
  • an object of the present invention is to provide an information display method, which can realize interworking of offline resource information and online resource information, and improve the effect of resource allocation.
  • Another object of the present invention is to provide an information display apparatus.
  • the information display method includes: detecting offline user behavior, acquiring user behavior data; and acquiring, according to the user behavior data, when the user behavior data meets a preset condition; Online resource information; display the online resource information.
  • the information display method of the first aspect of the present invention can obtain the user behavior data by detecting the offline user behavior, and obtain the online resource information according to the user behavior data, so as to realize the interworking between the offline resource information and the online resource information. Thereby improving the resource allocation effect.
  • an information display apparatus includes: a detecting module, configured to detect an offline user behavior, and obtain user behavior data; and an acquiring module, configured to satisfy a preset in the user behavior data.
  • the online resource information is obtained according to the user behavior data, and the display module is configured to display the online resource information.
  • the information display device acquires user behavior by detecting offline user behavior Data, and online resource information is obtained according to user behavior data, which can realize interworking of offline resource information and online resource information, thereby improving resource allocation effect.
  • An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; one or more programs, wherein the one or more programs are stored in the memory when the one or more
  • the processor performs the following operations: detecting offline user behavior, acquiring user behavior data; acquiring the online resource information according to the user behavior data when the user behavior data meets the preset condition; and displaying the online resource information .
  • An embodiment of the present invention further provides a non-volatile computer storage medium, where the computer storage medium stores one or more modules, and when the one or more modules are executed, performing the following operations: detecting offline user behavior, Obtaining user behavior data; when the user behavior data meets a preset condition, acquiring online resource information according to the user behavior data; and displaying the online resource information.
  • FIG. 1 is a schematic flow chart of an information display method according to an embodiment of the present invention.
  • FIG. 2 is a schematic flow chart of an information display method according to another embodiment of the present invention.
  • FIG. 3 is a schematic diagram of a specific configuration process of online resource information and offline resource information in an embodiment of the present invention
  • FIG. 4 is a schematic structural diagram of an information display apparatus according to another embodiment of the present invention.
  • FIG. 5 is a schematic structural diagram of an information display apparatus according to another embodiment of the present invention.
  • FIG. 1 is a schematic flowchart of an information display method according to an embodiment of the present invention, where the method includes:
  • the execution body of this embodiment may be an app on a smart device.
  • User behavior can be divided into online user behavior and offline user behavior.
  • Online user behavior refers to user behavior on the Internet.
  • Offline user behavior refers to user behavior on non-Internet users. Users on the Internet. Behaviors such as user searches via the Internet, browsing, clicking on product information, etc., user behavior on non-Internet users, for example The behavior of the user in the real world browsing the goods in the store.
  • the offline user behavior may be detected by a smart device carried by the user, such as a smart phone, a tablet computer, or a wearable smart device.
  • a smart device carried by the user, such as a smart phone, a tablet computer, or a wearable smart device.
  • a function module for detecting user behavior may be set on the smart device.
  • the function module detects the user behavior in real time, and the function module is, for example, a camera.
  • the camera can take photos or video to the user, obtain a picture or video, and obtain user behavior data from the picture or video.
  • the user behavior data may include: user specific behavior content, and/or time corresponding to the user specific behavior content.
  • the user specific behavior content refers to the user's action and the object corresponding to the action, for example, the information of the product that the user looks at and looks at, the information of the product that the user picks up and picks up, the information that the user tries on and the product that is tried on.
  • the image or the video captured by the camera can be image-recognized, the user action is acquired, and the captured product is compared with the data in the pre-established database to obtain information of the product that is gazing, picking up or trying on. It can be understood that, in the case of comparison, not limited to the identical goods, similar products can be found, and the specific similarity values can be pre-configured.
  • the time corresponding to the user action for example, the time the user watches an item, and the like.
  • S12 Acquire online resource information according to the user behavior data when the user behavior data meets a preset condition.
  • the preset condition may include preset behavior content, and/or preset time.
  • the user behavior data includes: a specific behavior content of the user, and/or a time corresponding to the specific behavior content of the user.
  • the method further includes:
  • the specific behavior content of the user is a preset behavior content, or after the specific behavior content of the user is a preset behavior content, and the corresponding time reaches a preset time, determining that the user behavior data meets a preset condition.
  • the preset condition includes: the preset behavior content is try-on, and when the user tries to wear, the user behavior data may be determined to meet the preset condition; or the preset condition includes: the preset behavior content is gaze, and the pre-predetermined condition Letting the time be T, when the user's gaze is detected and the duration of the gaze reaches T, it can be determined that the user behavior data satisfies the preset condition.
  • the acquiring the online resource information according to the user behavior data includes:
  • the product image that the user pays attention to is a picture of the product corresponding to the user behavior data when the preset condition is met, for example, a picture of the product that the user tries on, or a picture of the product whose time of the user is longer than the threshold.
  • the camera on the smart device carried by the user can take a picture of the product that the user tries to wear, and the smart device can send the image captured by the camera to the cloud; the cloud obtains the corresponding image according to the received image.
  • Product information specifically, the cloud can enter the received pictures and pictures in the pre-established picture gallery Line comparison, and/or, the cloud can obtain relevant text information according to the received picture, and then compare the text information according to the text information in a pre-established text library, thereby obtaining the product information matching the received picture; the cloud is acquiring the product. After the information, the obtained product information can be sent to the smart device for display.
  • the online resource information may specifically include: online product information, and the online product information includes, for example, a purchase link address and product specific information, product specific information such as a product image, a size, a color, and the like, and the online resource information may further include a user attention. Product information similar to the product, and comparison information between the products.
  • the smart device when the smart device acquires online resource information from the cloud, it can be displayed to the user in the display module of the smart device.
  • the displaying the online resource information may include:
  • the online resource information is pushed to the user at a preset push time.
  • the cloud can pre-configure the push time. After the cloud reaches the preset push time, the cloud sends the online resource information to the smart device, and then the smart device pushes the user.
  • the user behavior data is obtained by detecting the behavior of the offline user, and the online resource information is obtained according to the user behavior data, so that the inter-link resource information and the online resource information can be interconnected, thereby improving the resource allocation effect.
  • FIG. 2 is a schematic flowchart of a method for displaying information according to another embodiment of the present invention. This embodiment takes an example of displaying product information, and the method includes:
  • the camera on the smart device carried by the user can be activated, and the camera can detect the behavior of the offline user in real time, and obtain user behavior data.
  • the user behavior data satisfies a preset condition, for example, when the user browses the physical store online, if a product is tried on, or the user picks up an item, or the user watches an item for more than a preset time, it can be determined.
  • the item that you try on, pick up or look at is the item that the user pays attention to.
  • the camera can take a picture of the item, and the smart device can send the picture to the cloud, and the cloud can find the corresponding item information in the database according to the matching rule.
  • the corresponding product information may be specifically the product information of the same brand of the same brand, or the product information of the same paragraph but different brand name, or the product information of a similar type, and the specific matching rules may be preset.
  • the online product information may specifically include the purchase link information and the product image displayed on the online, and the cloud may send the online product information to the smart device, and the smart device displays the information to the user.
  • the user can select the link address according to the product purchase.
  • the user can also select the color, size, etc. of the clothes according to personal preference, fill in the mailing address, and finally pay to complete the online shopping process.
  • the online resource information is product information
  • the method further includes:
  • the offline drainage shop is determined, so that the merchant to which the online resource information corresponding to the user purchases and the offline drainage shop are processed according to the pre-protocol.
  • a schematic diagram of a specific configuration process of online resource information and offline resource information includes:
  • the user can select the color, size, etc. of the clothes according to the personal preference, fill in the mailing address, and finally pay to complete the online shopping process.
  • the offline drainage shop is the offline store where the user is located when the user behavior data meets the preset conditions.
  • the user tries to wear a product in the shop A below, and after displaying the online resource information of the product, the user purchases the product, and the offline drainage shop is A.
  • the offline navigation technology can be used, and the user can browse the record of a certain item, or try to record the item to determine the corresponding offline drainage shop.
  • S33 The merchant to which the online resource information corresponding to the user purchase belongs and the offline offline store are processed according to a preset protocol.
  • the merchant to which the online resource information corresponding to the user's shopping belongs is given a certain fee to the offline drainage shop, thereby realizing the full and reasonable configuration of the online and offline resources.
  • the identification information of the offline drainage shop may be determined according to a Location Based Service (LBS), and then the merchant of the product purchased by the user online provides a certain fee to the corresponding offline information of the identification information.
  • LBS Location Based Service
  • different fees may be given according to different behaviors of the user in the shop, for example, the user may look at or try on the goods in the same store for different fees, or may give different according to the brand of the product that the user pays attention to. cost of.
  • different behaviors of the user in the store may be determined according to indoor navigation, browsing, and trial wear records.
  • the user behavior data is obtained, the user behavior data is obtained, and the online resource information is obtained according to the user behavior data, so that the inter-link resource information and the online resource information can be interconnected, thereby improving the resource allocation effect.
  • the business of the online resource information and the offline drainage store are processed according to the preset protocol, which can improve the rationality of the configuration of the online resource and the offline resource; in this embodiment, the line can be fully utilized by interworking between the offline resource and the online resource.
  • the device 40 includes a detection module 41, an acquisition module 42, and a display module 43.
  • the detecting module 41 is configured to detect offline user behavior and obtain user behavior data.
  • the execution body of this embodiment may be an app on a smart device.
  • User behavior can be divided into online user behavior and offline user behavior.
  • Online user behavior refers to user behavior on the Internet.
  • Offline user behavior refers to user behavior on non-Internet users. Users on the Internet. Behaviors such as user searching, browsing, clicking on product information, etc. by the user, user behavior on the non-Internet, such as the behavior of the user browsing the goods in the physical store in the real world.
  • the offline user behavior may be detected by a smart device carried by the user, such as a smart phone, a tablet computer, or a wearable smart device.
  • a smart device carried by the user, such as a smart phone, a tablet computer, or a wearable smart device.
  • the detecting module 41 is specifically configured to start a preset function module on the smart device, and detect an offline user behavior in real time, and the preset function module includes: a camera.
  • the camera can take photos or video to the user, obtain a picture or video, and obtain user behavior data from the picture or video.
  • the user behavior data may include: user specific behavior content, and/or time corresponding to the user specific behavior content.
  • the user specific behavior content refers to the user's action and the object corresponding to the action, for example, the information of the product that the user looks at and looks at, the information of the product that the user picks up and picks up, the information that the user tries on and the product that is tried on.
  • the image or the video captured by the camera can be image-recognized, the user action is acquired, and the captured product is compared with the data in the pre-established database to obtain information of the product that is gazing, picking up or trying on. It can be understood that, in the case of comparison, not limited to the identical goods, similar products can be found, and the specific similarity values can be pre-configured.
  • the time corresponding to the user action for example, the time the user watches an item, and the like.
  • the obtaining module 42 is configured to acquire online resource information according to the user behavior data when the user behavior data meets a preset condition.
  • the preset condition may include preset behavior content, and/or preset time.
  • the user behavior data includes: a user specific behavior content, and/or a time corresponding to the user specific behavior content.
  • the apparatus 40 further includes:
  • the determining module 44 is configured to: when the specific behavior content of the user is a preset behavior content, or after the specific behavior content of the user is a preset behavior content, and the corresponding time reaches a preset time, determining the user behavior data. Meet the preset conditions.
  • the preset condition includes: the preset behavior content is try-on, and when the user tries to wear, the user behavior data may be determined to meet the preset condition; or the preset condition includes: the preset behavior content is gaze, and the pre-predetermined condition Letting the time be T, when the user's gaze is detected and the duration of the gaze reaches T, it can be determined that the user behavior data satisfies the preset condition.
  • the obtaining module 42 is specifically configured to acquire a product image that is of interest to the user according to the user behavior data when the preset condition is met; and obtain corresponding online resource information according to the product image that the user pays attention to.
  • the product image that the user pays attention to is a picture of the product corresponding to the user behavior data when the preset condition is met, for example, a picture of the product that the user tries on, or a picture of the product whose time of the user is longer than the threshold.
  • the camera on the smart device carried by the user can take a picture of the product that the user tries to wear, and the smart device can send the image captured by the camera to the cloud; the cloud obtains the corresponding image according to the received image.
  • Product information specifically, the cloud can compare the received picture with the picture in the pre-established picture library, and/or, the cloud can obtain related text information according to the received picture, and then pre-created text according to the text information.
  • the library performs the comparison to obtain the product information that matches the received image; after obtaining the product information, the cloud can send the obtained product information to the smart device for display.
  • the online resource information may specifically include: online product information, and the online product information includes, for example, a purchase link address and product specific information, product specific information such as a product image, a size, a color, and the like, and the online resource information may further include a user attention. Product information similar to the product, and comparison information between the products.
  • the display module 43 is configured to display the online resource information. For example, when the smart device acquires online resource information from the cloud, it can be displayed to the user in the display module of the smart device.
  • the display module 43 is specifically configured to push the online resource information to the user at a preset push time.
  • the cloud can pre-configure the push time. After the cloud reaches the preset push time, the cloud sends the online resource information to the smart device, and then the smart device pushes the user.
  • the online resource information is product information.
  • the device 40 further includes:
  • the processing module 45 is configured to: after the user completes the product shopping according to the online resource information, determine the offline drainage shop, so that the merchant to which the online resource information corresponding to the user belongs and the offline drainage shop are performed according to a preset protocol. deal with.
  • a schematic diagram of a specific configuration process of online resource information and offline resource information includes:
  • the user can select the color, size, etc. of the clothes according to the personal preference, fill in the mailing address, and finally pay to complete the online shopping process.
  • the offline drainage shop is the offline store where the user is located when the user behavior data meets the preset conditions.
  • the user tries to wear a product in the shop A below, and after displaying the online resource information of the product, the user purchases the product, and the offline drainage shop is A.
  • the offline navigation technology can be used, and the user can browse the record of a certain item, or try to record the item to determine the corresponding offline drainage shop.
  • S33 the merchant to which the online resource information corresponding to the user purchase belongs and the offline drainage shop are performed according to a preset protocol. deal with.
  • the merchant to which the online resource information corresponding to the user's shopping belongs is given a certain fee to the offline drainage shop, thereby realizing the full and reasonable configuration of the online and offline resources.
  • the identification information of the offline drainage shop may be determined according to a Location Based Service (LBS), and then the merchant of the product purchased by the user online provides a certain fee to the corresponding offline information of the identification information.
  • LBS Location Based Service
  • different fees may be given according to different behaviors of the user in the shop, for example, the user may look at or try on the goods in the same store for different fees, or may give different according to the brand of the product that the user pays attention to. cost of.
  • different behaviors of the user in the store may be determined according to indoor navigation, browsing, and trial wear records.
  • the user behavior data is obtained by detecting the behavior of the offline user, and the online resource information is obtained according to the user behavior data, so that the inter-link resource information and the online resource information can be interconnected, thereby improving the resource allocation effect.
  • An embodiment of the present invention further provides an electronic device, including: one or more processors; a memory; one or more programs, wherein the one or more programs are stored in the memory when the one or more
  • the processor performs the following operations: detecting offline user behavior, acquiring user behavior data; acquiring the online resource information according to the user behavior data when the user behavior data meets the preset condition; and displaying the online resource information .
  • An embodiment of the present invention further provides a non-volatile computer storage medium, where the computer storage medium stores one or more modules, and when the one or more modules are executed, performing the following operations: detecting offline user behavior, Obtaining user behavior data; when the user behavior data meets a preset condition, acquiring online resource information according to the user behavior data; and displaying the online resource information.
  • portions of the invention may be implemented in hardware, software, firmware or a combination thereof.
  • multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system.
  • a suitable instruction execution system For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.
  • each functional unit in each embodiment of the present invention may be integrated into one processing module, or each unit may exist physically separately, or two or more units may be integrated into one module.
  • the above integrated modules can be implemented in the form of hardware or in the form of software functional modules.
  • the integrated modules, if implemented in the form of software functional modules and sold or used as stand-alone products, may also be stored in a computer readable storage medium.
  • the above mentioned storage medium may be a read only memory, a magnetic disk or an optical disk or the like.

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Abstract

本发明提出一种信息展示方法和装置，该信息展示方法包括检测线下用户行为，获取用户行为数据；在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；展示所述线上资源信息。该方法能够实现线下资源信息与线上资源信息的互通，提升资源配置的效果。

Description

信息展示方法和装置
相关申请的交叉引用
本申请要求百度在线网络技术(北京)有限公司于2015年02月27日提交的、发明名称为“信息展示方法和装置”的、中国专利申请号“201510089944.5”的优先权。
技术领域
本发明涉及互联网技术领域，尤其涉及一种信息展示方法和装置。
背景技术
目前用户可以获取线下资源信息，也可以获取线上资源信息，例如，用户可以在线下从实体店中获取商品信息，或者，用户在互联网上获取线上的商品信息。
目前用户只能采用线下资源信息或者线上资源信息这种单一资源，由于线下资源信息和线上资源信息分别具有各自的优点以及缺点，单独使用无法实现资源的有效配置。
发明内容
本发明旨在至少在一定程度上解决相关技术中的技术问题之一。
为此，本发明的一个目的在于提出一种信息展示方法，该方法能够实现线下资源信息与线上资源信息的互通，提升资源配置的效果。
本发明的另一个目的在于提出一种信息展示装置。
为达到上述目的，本发明第一方面实施例提出的信息展示方法，包括：检测线下用户行为，获取用户行为数据；在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；展示所述线上资源信息。
本发明第一方面实施例提出的信息展示方法，通过检测线下用户行为，获取用户行为数据，并根据用户行为数据获取线上资源信息，可以实现线下资源信息与线上资源信息的互通，从而提高资源配置效果。
为达到上述目的，本发明第二方面实施例提出的信息展示装置，包括：检测模块，用于检测线下用户行为，获取用户行为数据；获取模块，用于在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；展示模块，用于展示所述线上资源信息。
本发明第二方面实施例提出的信息展示装置，通过检测线下用户行为，获取用户行为 数据，并根据用户行为数据获取线上资源信息，可以实现线下资源信息与线上资源信息的互通，从而提高资源配置效果。
本发明实施例还提供一种电子设备，包括：一个或者多个处理器；存储器；一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时进行如下操作：检测线下用户行为，获取用户行为数据；在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；展示所述线上资源信息。
本发明实施例还提供一种非易失性计算机存储介质，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被执行时进行如下操作：检测线下用户行为，获取用户行为数据；在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；展示所述线上资源信息。本发明附加的方面和优点将在下面的描述中部分给出，部分将从下面的描述中变得明显，或通过本发明的实践了解到。
附图说明
本发明上述的和/或附加的方面和优点从下面结合附图对实施例的描述中将变得明显和容易理解，其中：
图1是本发明一实施例提出的信息展示方法的流程示意图；
图2是本发明另一实施例提出的信息展示方法的流程示意图；
图3是本发明实施例中线上资源信息和线下资源信息的具体配置流程示意图；
图4是本发明另一实施例提出的信息展示装置的结构示意图；
图5是本发明另一实施例提出的信息展示装置的结构示意图。
具体实施方式
下面详细描述本发明的实施例，所述实施例的示例在附图中示出，其中自始至终相同或类似的标号表示相同或类似的元件或具有相同或类似功能的元件。下面通过参考附图描述的实施例是示例性的，仅用于解释本发明，而不能理解为对本发明的限制。相反，本发明的实施例包括落入所附加权利要求书的精神和内涵范围内的所有变化、修改和等同物。
图1是本发明一实施例提出的信息展示方法的流程示意图，该方法包括：
S11：检测线下用户行为，获取用户行为数据。
本实施例的执行主体可以是智能设备上的app。
用户行为可以分为线上用户行为和线下用户行为，线上用户行为是指用户在互联网上的用户行为，线下用户行为是指用户在非互联网上的用户行为，用户在互联网上的用户行为例如用户通过互联网搜索，浏览，点击商品信息等，用户在非互联网上的用户行为例如 用户在现实世界中的浏览实体店中的商品的行为等。
可选的，可以由用户随身携带的智能设备检测线下用户行为，智能设备例如为智能手机、平板电脑，或者，可穿戴智能设备等。
可选的，智能设备上可以设置用于检测用户行为的功能模块，当启动该功能模块后由该功能模块实时检测用户行为，功能模块例如为摄像头等。
具体的，摄像头可以对用户进行拍照或者摄像，得到图片或者视频，从图片或者视频中获取用户行为数据。
用户行为数据可以包括：用户具体行为内容，和/或，用户具体行为内容对应的时间。
用户具体行为内容是指用户的动作以及动作对应的对象，例如，用户注视以及注视的商品的信息，用户拿起以及拿起的商品的信息，用户试穿以及试穿的商品的信息。具体的，可以对摄像头拍摄的图片或视频进行图像识别，获取用户动作，并将拍摄得到的商品与预先建立的数据库中的数据进行比对，获取注视，拿起或者试穿的商品的信息。可以理解的是，在比对时，不限于完全相同的商品，还可以找到相似的商品，具体的相似度数值可以预先配置。
另外，还可以获取用户动作对应的时间，例如，用户注视一个商品的时间等。
S12：在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息。
其中，预设条件可以包括预设行为内容，和/或预设时间。
可选的，所述用户行为数据包括：用户具体行为内容，和/或，用户具体行为内容对应的时间，所述获取用户行为数据之后，所述方法还包括：
在所述用户具体行为内容是预设行为内容，或者，在所述用户具体行为内容是预设行为内容，且对应的时间达到预设时间后，确定所述用户行为数据满足预设条件。
例如，预设条件包括：预设行为内容是试穿，则当检测到用户试穿时，可以确定用户行为数据满足预设条件；或者，预设条件包括：预设行为内容是注视，且预设时间是T，则当检测到用户注视，且注视的持续时间达到T时，可以确定用户行为数据满足预设条件。
可选的，所述根据所述用户行为数据获取线上资源信息，包括：
根据满足预设条件时的用户行为数据获取用户关注的商品图片；
根据所述用户关注的商品图片，获取对应的线上资源信息。
用户关注的商品图片是指满足预设条件时的用户行为数据对应的商品的图片，例如，用户试穿的商品的图片，或者，用户注视时间大于阈值的商品的图片。
例如，用户试穿一个商品时，用户随身携带的智能设备上的摄像头可以拍摄到用户试穿的商品的图片，智能设备可以将摄像头拍摄得到的图片发送给云端；云端根据接收的图片获取对应的商品信息，具体的，云端可以将接收的图片与预先建立的图片库中的图片进 行比对，和/或，云端可以根据接收的图片得到相关的文字信息，再根据文字信息在预先建立的文本库中进行比对，从而得到与接收的图片匹配的商品信息；云端在获取商品信息后可以将获取的商品信息发送给智能设备进行展示。
其中，线上资源信息具体可以包括：线上商品信息，线上商品信息例如包括购买链接地址和商品具体信息，商品具体信息例如商品图片，尺寸，颜色等，线上资源信息还可以包括用户关注的商品相似的商品信息，以及，商品之间的比较信息等。
S13：展示所述线上资源信息。
例如，智能设备从云端获取线上资源信息时，可以在智能设备的显示模块中显示给用户。
可选的，所述展示所述线上资源信息，可以包括：
在预设的推送时间，将所述线上资源信息推送给用户。
例如，云端可以预先配置推送时间，云端在达到预设的推送时间后，将线上资源信息发送给智能设备，再由智能设备推送给用户。
本实施例通过检测线下用户行为，获取用户行为数据，并根据用户行为数据获取线上资源信息，可以实现线下资源信息与线上资源信息的互通，从而提高资源配置效果。
图2是本发明另一实施例提出的信息展示方法的流程示意图，本实施例以展示商品信息为例，该方法包括：
S21：检测线下用户行为，确定用户关注的商品。
例如，可以启动用户随着携带的智能设备上的摄像头，由该摄像头实时检测线下用户行为，得到用户行为数据。
当用户行为数据满足预设条件，例如，用户在线上浏览实体店时，如果试穿一个商品，或者，用户拿起一个商品，或者，用户注视一个商品的时间超过预设时间后，可以确定该试穿，拿起或者注视的商品是用户关注的商品。
S22：获取用户关注商品的线上资源信息。
例如，用户在线下的一个实体店内试穿了一个商品后，可以由摄像头拍摄得到该商品的图片，智能设备可以将该图片发送给云端，云端根据匹配规则在数据库中查找可以得到对应的商品信息，对应的商品信息可以具体是同款同名牌的商品信息，或者，同款但不同名牌的商品信息，或者，相似款的商品信息等，具体的查找时的匹配规则可以预先设置。
云端查找到线上商品信息后，线上商品信息具体可以包括购买链接信息，以及线上展示的商品图片等，云端可以将线上商品信息发送给智能设备，由智能设备展示给用户。
S23：用户在线上完成购物过程。
例如，智能设备将线上资源信息展示给用户后，用户可以根据商品购买链接地址选择 商品购买，在购买时用户还可以根据个人的喜好，选择衣服的颜色、尺码等，并填写邮寄地址，最后付款，完成线上购物过程。
进一步的，所述线上资源信息是商品信息，所述展示所述线上资源信息之后，所述方法还包括：
在用户根据所述线上资源信息完成商品购物后，确定线下引流商铺，以便用户购物对应的线上资源信息所属的商家与所述线下引流商铺根据预先协议进行处理。
具体的，参见图3，线上资源信息和线下资源信息的具体配置流程示意图，包括：
S31：用户在线上完成购物过程。
例如，用户获取到线上资源信息后，可以根据个人的喜好，选择衣服的颜色、尺码等，并填写邮寄地址，最后付款，完成线上购物过程。
S32：确定线下引流商铺。
线下引流商铺是用户行为数据满足预设条件时，用户所处的线下商铺。
例如，用户在线下商铺A中试穿了一个商品，且在展示了该商品的线上资源信息后，用户购买了该商品，则线下引流商铺是A。
可选的，可以通过线下室内导航技术，以及用户浏览某件商品的记录，或者，试穿某件商品的记录，确定对应的线下引流商铺。
S33：用户购物对应的线上资源信息所属的商家与所述线下引流商铺根据预设协议进行处理。
用户购物对应的线上资源信息所属的商家根据预先协议，给予线下引流商铺一定的费用，从而实现线上线下资源充分合理的配置。
具体的，可以根据基于位置服务(Location Based Service，LBS)确定线下引流商铺的标识信息，之后，用户在线上购买的商品的商家给该标识信息对应线下商铺一定的费用。
可选的，可以根据用户在该商铺内的不同行为给予不同的费用，例如，用户在同一个店铺中注视或者试穿商品对应不同的费用，或者，可以根据用户关注的商品的品牌给出不同的费用。具体的，可以根据室内导航，浏览，试穿记录等确定用户在店铺内的不同行为。
本实施例通过检测线下用户行为，获取用户行为数据，并根据用户行为数据获取线上资源信息，可以实现线下资源信息与线上资源信息的互通，从而提高资源配置效果；本实施例通过线上资源信息所属的商家与线下引流商铺按照预设协议处理，可以提高线上资源与线下资源的配置合理性；本实施例通过线下资源和线上资源的互通，可以充分利用线上资源和线下资源的优点，而降低相应的缺点，有利于线上资源，线下资源和用户。
图4是本发明另一实施例提出的信息展示装置的结构示意图，该装置40包括检测模块41、获取模块42以及展示模块43。
检测模块41用于检测线下用户行为，获取用户行为数据。
本实施例的执行主体可以是智能设备上的app。
用户行为可以分为线上用户行为和线下用户行为，线上用户行为是指用户在互联网上的用户行为，线下用户行为是指用户在非互联网上的用户行为，用户在互联网上的用户行为例如用户通过互联网搜索，浏览，点击商品信息等，用户在非互联网上的用户行为例如用户在现实世界中的浏览实体店中的商品的行为等。
可选的，可以由用户随身携带的智能设备检测线下用户行为，智能设备例如为智能手机、平板电脑，或者，可穿戴智能设备等。
一个实施例中，所述检测模块41具体用于启动智能设备上预设功能模块，实时检测线下用户行为，所述预设功能模块包括：摄像头。
具体的，摄像头可以对用户进行拍照或者摄像，得到图片或者视频，从图片或者视频中获取用户行为数据。
用户行为数据可以包括：用户具体行为内容，和/或，用户具体行为内容对应的时间。
用户具体行为内容是指用户的动作以及动作对应的对象，例如，用户注视以及注视的商品的信息，用户拿起以及拿起的商品的信息，用户试穿以及试穿的商品的信息。具体的，可以对摄像头拍摄的图片或视频进行图像识别，获取用户动作，并将拍摄得到的商品与预先建立的数据库中的数据进行比对，获取注视，拿起或者试穿的商品的信息。可以理解的是，在比对时，不限于完全相同的商品，还可以找到相似的商品，具体的相似度数值可以预先配置。
另外，还可以获取用户动作对应的时间，例如，用户注视一个商品的时间等。
获取模块42用于在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息。其中，预设条件可以包括预设行为内容，和/或预设时间。
另一个实施例中，所述用户行为数据包括：用户具体行为内容，和/或，用户具体行为内容对应的时间，参见图5，所述装置40还包括：
确定模块44，用于在所述用户具体行为内容是预设行为内容，或者，在所述用户具体行为内容是预设行为内容，且对应的时间达到预设时间后，确定所述用户行为数据满足预设条件。
例如，预设条件包括：预设行为内容是试穿，则当检测到用户试穿时，可以确定用户行为数据满足预设条件；或者，预设条件包括：预设行为内容是注视，且预设时间是T，则当检测到用户注视，且注视的持续时间达到T时，可以确定用户行为数据满足预设条件。
另一个实施例中，所述获取模块42具体用于根据满足预设条件时的用户行为数据获取用户关注的商品图片；根据所述用户关注的商品图片，获取对应的线上资源信息。
用户关注的商品图片是指满足预设条件时的用户行为数据对应的商品的图片，例如，用户试穿的商品的图片，或者，用户注视时间大于阈值的商品的图片。
例如，用户试穿一个商品时，用户随身携带的智能设备上的摄像头可以拍摄到用户试穿的商品的图片，智能设备可以将摄像头拍摄得到的图片发送给云端；云端根据接收的图片获取对应的商品信息，具体的，云端可以将接收的图片与预先建立的图片库中的图片进行比对，和/或，云端可以根据接收的图片得到相关的文字信息，再根据文字信息在预先建立的文本库中进行比对，从而得到与接收的图片匹配的商品信息；云端在获取商品信息后可以将获取的商品信息发送给智能设备进行展示。
其中，线上资源信息具体可以包括：线上商品信息，线上商品信息例如包括购买链接地址和商品具体信息，商品具体信息例如商品图片，尺寸，颜色等，线上资源信息还可以包括用户关注的商品相似的商品信息，以及，商品之间的比较信息等。
展示模块43用于展示所述线上资源信息。例如，智能设备从云端获取线上资源信息时，可以在智能设备的显示模块中显示给用户。
另一个实施例中，所述展示模块43具体用于在预设的推送时间，将所述线上资源信息推送给用户。
例如，云端可以预先配置推送时间，云端在达到预设的推送时间后，将线上资源信息发送给智能设备，再由智能设备推送给用户。
另一个实施例中，所述线上资源信息是商品信息，参见图5，所述装置40还包括：
处理模块45，用于在用户根据所述线上资源信息完成商品购物后，确定线下引流商铺，以便用户购物对应的线上资源信息所属的商家与所述线下引流商铺根据预设协议进行处理。
具体的，参见图3，线上资源信息和线下资源信息的具体配置流程示意图，包括：
S31：用户在线上完成购物过程。
例如，用户获取到线上资源信息后，可以根据个人的喜好，选择衣服的颜色、尺码等，并填写邮寄地址，最后付款，完成线上购物过程。
S32：确定线下引流商铺。
线下引流商铺是用户行为数据满足预设条件时，用户所处的线下商铺。
例如，用户在线下商铺A中试穿了一个商品，且在展示了该商品的线上资源信息后，用户购买了该商品，则线下引流商铺是A。
可选的，可以通过线下室内导航技术，以及用户浏览某件商品的记录，或者，试穿某件商品的记录，确定对应的线下引流商铺。
S33：用户购物对应的线上资源信息所属的商家与所述线下引流商铺根据预设协议进行 处理。
用户购物对应的线上资源信息所属的商家根据预先协议，给予线下引流商铺一定的费用，从而实现线上线下资源充分合理的配置。
具体的，可以根据基于位置服务(Location Based Service，LBS)确定线下引流商铺的标识信息，之后，用户在线上购买的商品的商家给该标识信息对应线下商铺一定的费用。
可选的，可以根据用户在该商铺内的不同行为给予不同的费用，例如，用户在同一个店铺中注视或者试穿商品对应不同的费用，或者，可以根据用户关注的商品的品牌给出不同的费用。具体的，可以根据室内导航，浏览，试穿记录等确定用户在店铺内的不同行为。
本实施例通过检测线下用户行为，获取用户行为数据，并根据用户行为数据获取线上资源信息，可以实现线下资源信息与线上资源信息的互通，从而提高资源配置效果。
本发明实施例还提供一种电子设备，包括：一个或者多个处理器；存储器；一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时进行如下操作：检测线下用户行为，获取用户行为数据；在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；展示所述线上资源信息。
本发明实施例还提供一种非易失性计算机存储介质，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被执行时进行如下操作：检测线下用户行为，获取用户行为数据；在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；展示所述线上资源信息。
需要说明的是，在本发明的描述中，术语“第一”、“第二”等仅用于描述目的，而不能理解为指示或暗示相对重要性。此外，在本发明的描述中，除非另有说明，“多个”的含义是两个或两个以上。
流程图中或在此以其他方式描述的任何过程或方法描述可以被理解为，表示包括一个或更多个用于实现特定逻辑功能或过程的步骤的可执行指令的代码的模块、片段或部分，并且本发明的优选实施方式的范围包括另外的实现，其中可以不按所示出或讨论的顺序，包括根据所涉及的功能按基本同时的方式或按相反的顺序，来执行功能，这应被本发明的实施例所属技术领域的技术人员所理解。
应当理解，本发明的各部分可以用硬件、软件、固件或它们的组合来实现。在上述实施方式中，多个步骤或方法可以用存储在存储器中且由合适的指令执行系统执行的软件或固件来实现。例如，如果用硬件来实现，和在另一实施方式中一样，可用本领域公知的下列技术中的任一项或他们的组合来实现：具有用于对数据信号实现逻辑功能的逻辑门电路的离散逻辑电路，具有合适的组合逻辑门电路的专用集成电路，可编程门阵列(PGA)，现场可编程门阵列(FPGA)等。
本技术领域的普通技术人员可以理解实现上述实施例方法携带的全部或部分步骤是可以通过程序来指令相关的硬件完成，所述的程序可以存储于一种计算机可读存储介质中，该程序在执行时，包括方法实施例的步骤之一或其组合。
此外，在本发明各个实施例中的各功能单元可以集成在一个处理模块中，也可以是各个单元单独物理存在，也可以两个或两个以上单元集成在一个模块中。上述集成的模块既可以采用硬件的形式实现，也可以采用软件功能模块的形式实现。所述集成的模块如果以软件功能模块的形式实现并作为独立的产品销售或使用时，也可以存储在一个计算机可读取存储介质中。
上述提到的存储介质可以是只读存储器，磁盘或光盘等。
在本说明书的描述中，参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本发明的至少一个实施例或示例中。在本说明书中，对上述术语的示意性表述不一定指的是相同的实施例或示例。而且，描述的具体特征、结构、材料或者特点可以在任何的一个或多个实施例或示例中以合适的方式结合。
尽管上面已经示出和描述了本发明的实施例，可以理解的是，上述实施例是示例性的，不能理解为对本发明的限制，本领域的普通技术人员在本发明的范围内可以对上述实施例进行变化、修改、替换和变型。

Claims (14)

  1. 一种信息展示方法，其特征在于，包括：
    检测线下用户行为，获取用户行为数据；
    在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；
    展示所述线上资源信息。
  2. 根据权利要求1所述的方法，其特征在于，所述线上资源信息是商品信息，所述展示所述线上资源信息之后，所述方法还包括：
    在用户根据所述线上资源信息完成商品购物后，确定线下引流商铺，以便用户购物对应的线上资源信息所属的商家与所述线下引流商铺根据预设协议进行处理。
  3. 根据权利要求1或2所述的方法，其特征在于，所述用户行为数据包括：用户具体行为内容，和/或，用户具体行为内容对应的时间，所述获取用户行为数据之后，所述方法还包括：
    在所述用户具体行为内容是预设行为内容，或者，在所述用户具体行为内容是预设行为内容，且对应的时间达到预设时间后，确定所述用户行为数据满足预设条件。
  4. 根据权利要求3所述的方法，其特征在于，所述获取线上资源信息，包括：
    根据满足预设条件时的用户行为数据获取用户关注的商品图片；
    根据所述用户关注的商品图片，获取对应的线上资源信息。
  5. 根据权利要求1-4任一项所述的方法，其特征在于，所述检测线下用户行为，包括：
    启动智能设备上预设功能模块，实时检测线下用户行为，所述预设功能模块包括：摄像头。
  6. 根据权利要求1-5任一项所述的方法，其特征在于，所述展示所述线上资源信息，包括：
    在预设的推送时间，将所述线上资源信息推送给用户。
  7. 一种信息展示装置，其特征在于，包括：
    检测模块，用于检测线下用户行为，获取用户行为数据；
    获取模块，用于在所述用户行为数据满足预设条件时，根据所述用户行为数据获取线上资源信息；
    展示模块，用于展示所述线上资源信息。
  8. 根据权利要求7所述的装置，其特征在于，所述线上资源信息是商品信息，所述装置还包括：
    处理模块，用于在用户根据所述线上资源信息完成商品购物后，确定线下引流商铺， 以便用户购物对应的线上资源信息所属的商家与所述线下引流商铺根据预设协议进行处理。
  9. 根据权利要求7或8所述的装置，其特征在于，所述用户行为数据包括：用户具体行为内容，和/或，用户具体行为内容对应的时间，所述装置还包括：
    确定模块，用于在所述用户具体行为内容是预设行为内容，或者，在所述用户具体行为内容是预设行为内容，且对应的时间达到预设时间后，确定所述用户行为数据满足预设条件。
  10. 根据权利要求9所述的装置，其特征在于，所述获取模块具体用于：
    根据满足预设条件时的用户行为数据获取用户关注的商品图片；
    根据所述用户关注的商品图片，获取对应的线上资源信息。
  11. 根据权利要求7-10任一项所述的装置，其特征在于，所述检测模块具体用于：
    启动智能设备上预设功能模块，实时检测线下用户行为，所述预设功能模块包括：摄像头。
  12. 根据权利要求7-11任一项所述的装置，其特征在于，所述展示模块具体用于：
    在预设的推送时间，将所述线上资源信息推送给用户。
  13. 一种电子设备，其特征在于，包括：
    一个或者多个处理器；
    存储器；
    一个或者多个程序，所述一个或者多个程序存储在所述存储器中，当被所述一个或者多个处理器执行时：
    执行如权利要求1-6任一项所述的方法。
  14. 一种非易失性计算机存储介质，其特征在于，所述计算机存储介质存储有一个或者多个模块，当所述一个或者多个模块被执行时：
    执行如权利要求1-6任一项所述的方法。
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