WO2016112521A1 - 一种匹配广告时推送产品特性的方法以及播放装置 - Google Patents

一种匹配广告时推送产品特性的方法以及播放装置 Download PDF

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WO2016112521A1
WO2016112521A1 PCT/CN2015/070811 CN2015070811W WO2016112521A1 WO 2016112521 A1 WO2016112521 A1 WO 2016112521A1 CN 2015070811 W CN2015070811 W CN 2015070811W WO 2016112521 A1 WO2016112521 A1 WO 2016112521A1
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advertisement
matching
video
storage unit
user
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PCT/CN2015/070811
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English (en)
French (fr)
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刘一佳
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刘一佳
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Priority to PCT/CN2015/070811 priority Critical patent/WO2016112521A1/zh
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts

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  • the invention belongs to the technical field of multimedia terminals, and in particular relates to a method for pushing product characteristics when matching advertisements and a playback device.
  • the embodiment of the invention provides a method for pushing product characteristics when matching advertisements, and aims to play an advertisement matching the content according to the video content requested by the user, and remind the user for the feature.
  • the present invention is implemented in such a manner that a method for adjusting an advertisement time according to the duration of playing content includes the following steps:
  • a method for matching advertisements according to video content characterized in that the method comprises the following steps:
  • an advertisement having the same label as the video is played and a product feature reminder is pushed.
  • the method further includes the following steps:
  • the advertisement with the same label as the video is played and the product feature reminder is pushed within the corresponding advertising time.
  • the invention also provides a playback device, the device comprising:
  • a first storage unit configured to store a preset video content and a tag matching table
  • a second storage unit configured to store a preset advertisement content and a label matching table
  • a matching unit which is respectively connected to the first storage unit and the second storage unit, and is configured to match an advertisement with the same label according to a video selected by the user;
  • the advertisement playing unit is connected to the matching unit for playing advertisements and pushing product feature reminders.
  • the device further includes:
  • a third storage unit configured to store a preset matching table of advertisement time and video time
  • a second matching unit which is respectively connected to the output ends of the first storage unit, the second storage unit, and the third storage unit, for matching corresponding advertisements and advertisement playing times according to the video selected by the user;
  • the advertisement playing unit is connected to the matching unit for playing advertisements and pushing product feature reminders.
  • the user can combine product characteristics with patents/applicants to maximize the value of the invention.
  • FIG. 1 is a schematic flowchart of a method for pushing a product feature when matching an advertisement according to an embodiment of the present invention
  • FIG. 2 is a schematic flowchart diagram of another method for pushing product features when matching advertisements according to an embodiment of the present invention
  • FIG. 3 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention.
  • FIG. 4 is a schematic structural diagram of another playback apparatus according to an embodiment of the present invention.
  • FIG. 1 is a schematic flowchart diagram of a method for pushing a product feature when matching an advertisement according to an embodiment of the present invention. For convenience of description, only parts related to the embodiment of the present invention are shown.
  • a preset video content and a tag matching table are stored.
  • the matching table may be automatically generated according to a program, or may be generated by a content provider/platform provider.
  • the "video content and tag matching table" matching table may be expressed as follows:
  • a preset advertisement content and a tag matching table are stored.
  • the matching table may be automatically generated according to a program, or may be generated by a content provider/platform provider.
  • the “advertising content and label matching table” may be expressed as follows:
  • step S103 an advertisement having the same label as the video is played and a product feature reminder is pushed according to the video selected by the user.
  • the system plays an advertisement with the same label ("suitable for young people") as the video, such as sports shoes advertisement. Since the main audience of the "Big Girl” is a young and middle-aged, and this group is also the main purchaser of sports shoes, in this case, the accuracy of advertising is ensured, and at the same time the user is facilitated. Know the patentee, patent applicant, inventor and other information of the technology. .
  • steps S101 and S102 there is no absolute relationship between steps S101 and S102, and the two can be stored upside down or simultaneously.
  • the product characteristic reminder includes, but is not limited to, the patent application status of the technology, the patent application/right holder of the technology, the patent application number of the technology, the patent application date, and the like.
  • the product characteristics are editable, and can be dynamically pushed to the user according to the authorization of the patent application: the patent is being applied for, the patent authorization has been obtained, and the like.
  • the product characteristics are editable and can be dynamically pushed to the user based on the transfer of the patent application/patent rights: the current relevant rights holder of the patent.
  • the push mode of the product feature may be a push mode that allows the user to perceive, such as small frame push and voice push.
  • FIG. 2 is a schematic flowchart diagram of another method for matching advertisements according to video content according to an embodiment of the present invention, where the method further includes:
  • a matching table of preset advertisement time and video time is stored in step S201.
  • the matching table may be automatically generated according to a program, or may be generated by a content provider/platform provider.
  • the matching table of advertising time and video time may be expressed as follows:
  • Video time commercial time More than 1 hour 45 seconds 30 minutes to 50 minutes 20 seconds Less than 30 minutes 10 seconds
  • step S202 according to the video selected by the user, an advertisement having the same label as the video is played and the product feature reminder is pushed within the corresponding advertising time.
  • the user's viewing experience is fully considered, and the video time and the advertisement time are matched with each other.
  • steps S101, S102, and S201 have no absolute relationship, and the three can be stored in any order.
  • FIG. 3 is a schematic structural diagram of a playback apparatus according to an embodiment of the present invention, where the apparatus includes:
  • the first storage unit 301 is configured to store a preset video content and a tag matching table
  • a second storage unit 302 configured to store a preset advertisement content and a label matching table
  • the matching unit 303 is respectively connected to the first storage unit 301 and the second storage unit 302, and is configured to match the video with the same label according to the video selected by the user. ad;
  • the advertisement playing unit 304 is connected to the matching unit 303 for playing an advertisement.
  • the working principle is as follows:
  • the system uses different storage units to store the "matching relationship between video content and tags" and "the matching relationship between advertising content and tags”.
  • the matching unit 303 matches the video selected by the user with the advertisement having the same label, and the advertisement playing unit 304 plays the corresponding advertisement according to the matching relationship and pushes the product characteristic reminder.
  • FIG. 4 is a schematic structural diagram of another playback apparatus according to an embodiment of the present invention, where the apparatus further includes:
  • a third storage unit 401 configured to store a preset matching table of advertisement time and video time
  • a second matching unit which is respectively connected to the output ends of the first storage unit, the second storage unit, and the third storage unit, for matching corresponding advertisements and advertisement playing times according to the video selected by the user;
  • the advertisement playing unit 304 is connected to the matching unit for playing an advertisement.
  • the working principle is as follows:
  • the system uses different storage units to store the "matching relationship between video content and label”, “matching relationship between advertisement content and label”, and “the matching relationship between preset advertisement time and video time”.
  • the second matching unit 402 matches the video selected by the user with the advertisement having the same label, and simultaneously matches the corresponding advertisement playing time, and the advertisement playing unit 304 according to the matching relationship, in the corresponding Within the duration, play the ad and push the product feature reminder.
  • the user can associate the product characteristics with the patent/applicant
  • the combination of interest and interest maximizes the value of the invention.

Abstract

本发明属于多媒体终端技术领域，提供了一种匹配广告时推送产品特性的方法，所述方法包括存储预设的视频内容与标签匹配表；存储预设的广告内容与标签匹配表；根据用户选择的视频，播放与所述视频具有相同标签的广告并推送产品特性。通过该方法，用户可以将产品特性与专利权/申请人的相关信息相结合，从而使该发明创造的价值最大化。

Description

一种匹配广告时推送产品特性的方法以及播放装置 技术领域
本发明属于多媒体终端技术领域，尤其是涉及一种匹配广告时推送产品特性的方法以及播放装置。
背景技术
知识产权在现在的产品和服务中越来越重要，其中主要包括著作权(版权)、商标权和专利权，这三种权利都能为权利人带来巨大的经济价值。
但与著作权、商标权不同的是，专利权的权利归属比较难以为用户所认识和辨别。比如：一个培训教材或者一部电影里面，会明确的将“版权归特定人所有”的字样告知给用户；商标也以其显著的字或图的特征，在与其他标样区别的同时，也代表着商标权人以及商标权人生产的相关产品。但专利则不然，除了如“滑动解锁”等有限几个专利外，用户很难看到某一专利就知道该专利的申请/权利人。
这种情况所带来的严重后果是：
1、专利权的保护难度大，一项好的技术出来后，马上就被复制；
2、专利权/申请人通过专利彰显自己的产品特色的效果差，因为用户也分不清楚某一技术与专利权/申请人的联系。
综上，为充分保护本人的另外一个专利申请(名为《一种按照视频内容匹配广告的方法》)，让该本人的专利申请价值最大化，特提出一个解决办法。
发明内容
本发明实施例提供了一种匹配广告时推送产品特性的方法，目的在于根据用户点播的视频内容播放与之内容相匹配的广告，并针对该特性提醒用户。
本发明是这样实现的：一种根据播放内容的时长调整广告时间的方法，包括以下步骤：
一种按照视频内容匹配广告的方法，其特征在于，所述方法包括如下步骤：
存储预设的视频内容与标签匹配表；
存储预设的广告内容与标签匹配表；
根据用户选择的视频，播放与所述视频具有相同标签的广告并推送产品特性提醒。
进一步地，所述方法还包括如下步骤：
存储预设的广告时间与视频时间的匹配表；
根据用户选择的视频，在相应的广告时间内，播放与所述视频具有相同标签的广告并推送产品特性提醒。
本发明还提供了一种播放装置，该装置包括：
第一存储单元，用于存储预设的视频内容与标签匹配表；
第二存储单元，用于存储预设的广告内容与标签匹配表；
匹配单元，分别与所述的第一存储单元和第二存储单元相连，用于根据用户选择的视频，匹配具有相同标签的广告；
广告播放单元，与匹配单元相连，用于播放广告并推送产品特性提醒。
进一步地，所述装置还包括：
第三存储单元，用于存储预设的广告时间与视频时间的匹配表；
第二匹配单元，分别与所述第一存储单元、第二存储单元，第三存储单元的输出端连接，用于根据用户选择的视频匹配相应的广告和广告播放时间；
广告播放单元，与匹配单元相连，用于播放广告并推送产品特性提醒。
在本发明中，用户可以将产品特性与专利权/申请人相结合，从而使该发明创造的价值最大化。
附图说明
图1是本发明实施例提供的一种匹配广告时推送产品特性的方法的流程示意图；
图2是本发明实施例提供的另一种匹配广告时推送产品特性的方法的流程示意图；
图3是本发明实施例提供的播放装置的结构示意图；
图4是本发明实施例提供的另一种播放装置的结构示意图。
具体实施方式
为了使本发明的目的、技术方案及优点更加清楚明白，以下结合附图及实施例，对本发明进行进一步详细说明。应当理解，此处所描述的具体实施例仅仅用以解释本发明，并不用于限定本发明。
图1示出了本发明实施例提供的一种匹配广告时推送产品特性的方法的流程示意图，为了便于说明，只示出了与本发明实施例相关的部分。
在步骤S101中，存储预设的视频内容与标签匹配表。所述匹配表可以根据程序自动生成，也可以由内容提供商/平台提供商自定义生成，作为其中的一个实施例，所述“视频内容与标签匹配表”匹配表，可以表现如下：
视频内容 标签
大头爸爸小头儿子 适合儿童类
大头娘娘小头皇上 适合中青年
京剧《智取威虎山》 适合老年人
在步骤S102中，存储预设的广告内容与标签匹配表。所述匹配表可以根据程序自动生成，也可以由内容提供商/平台提供商自定义生成，作为其中的一个实施例，所述“广告内容与标签匹配表”，可以表现如下：
广告内容 标签
蒙羊酸酸乳 适合儿童类
运动鞋广告 适合中青年
脑黄金广告 适合老年人
在步骤S103中，根据用户选择的视频，播放与所述视频具有相同标签的广告并推送产品特性提醒。以上述实施例为例，当用户点击的视频是《大头娘娘小头皇上》时，系统播放与该视频具有相同标签(“适合中青年”)的广告，如运动鞋广告等。由于看《大头娘娘小头皇上》的主要观众是中青年，同时这个群体也是运动鞋的主要购买者，在这种情况下，确保了广告投放的精准度，并同时在使用者得到便利的同时知悉该技术的专利权人、专利申请人、发明人等信息。。
需要说明的是，步骤S101与S102并无绝对的先后关系，二者可以颠倒或同时存储。
此外，所述产品特性提醒包括但不限于：该技术的专利申请状态，该技术的专利申请/权利人、该技术的专利申请号、专利申请日等信息。
所述产品特性是可编辑的，可以根据专利申请的授权与否，向用户动态推送：正在申请专利、已获得专利授权等信息。
所述产品特性是可编辑的，可以根据专利申请权/专利权的转让情况，向用户动态推送：该专利的当前相关的权利人。
所述产品特性的推送方式，可以采取小框推送、语音推送等让用户能够感知的推送方式。
图2示出了本发明实施例提供的另一种按照视频内容匹配广告的方法的流程示意图，所述方法还包括：
在步骤S201中存储预设的广告时间与视频时间的匹配表。所述匹配表可以根据程序自动生成，也可以由内容提供商/平台提供商自定义生成，作为其中的一个实施例，所述“广告时间与视频时间的匹配表，可以表现如下：
视频时间 广告时间
1小时以上 45秒
30分钟至50分钟 20秒
30分钟以下 10秒
在步骤S202中根据用户选择的视频，在相应的广告时间内，播放与所述视频具有相同标签的广告并推送产品特性提醒。在该步骤中，除了将视频内容与广告内容匹配外，还充分考虑了用户的观看感受，将视频的时间与广告时间相互匹配。
需要说明的是，步骤S101、S102、S201并无绝对的先后关系，三者可以任意顺序存储。
图3是本发明实施例提供的播放装置的结构示意图，该装置包括：
第一存储单元301，用于存储预设的视频内容与标签匹配表；
第二存储单元302，用于存储预设的广告内容与标签匹配表；
匹配单元303，分别与所述的第一存储单元301和第二存储单元302相连，用于根据用户选择的视频，匹配具有相同标签的 广告；
广告播放单元304，与匹配单元303相连，用于播放广告。
其工作原理是：系统用不同的存储单元先后存储了“视频内容与标签的匹配关系”以及“广告内容与标签的匹配关系”。当用户点选某一视频时，匹配单元303将用户点选的视频与具有相同标签的广告相匹配，广告播放单元304则根据匹配关系，播放相应广告并推送产品特性提醒。
图4是本发明实施例提供的另一种播放装置的结构示意图，该装置还包括：
第三存储单元401，用于存储预设的广告时间与视频时间的匹配表；
第二匹配单元，分别与所述第一存储单元、第二存储单元，第三存储单元的输出端连接，用于根据用户选择的视频匹配相应的广告和广告播放时间；
广告播放单元304，与匹配单元相连，用于播放广告。
其工作原理是：系统用不同的存储单元分别存储了“视频内容与标签的匹配关系”、“广告内容与标签的匹配关系”以及“预设的广告时间与视频时间的匹配关系”。当用户点选某一视频时，第二匹配单元402将用户点选的视频与具有相同标签的广告相匹配，并同时匹配相应的广告播放时间，广告播放单元304则根据匹配关系，在相应的时长内，播放相应广告并推送产品特性提醒。
通过该方法，用户可以将产品特性与专利权/申请人的相关信 息相结合，从而使该发明创造的价值最大化。
以上仅为本发明的较佳实施例而已，并不用以限制本发明，凡在本发明的精神和原则之内所作的任何修改、等同替换和改进等，均应包含在本发明的保护范围之内。

Claims (4)

  1. 一种匹配广告时推送产品特性的方法，其特征在于，所述方法包括如下步骤：
    存储预设的视频内容与标签匹配表；
    存储预设的广告内容与标签匹配表；
    根据用户选择的视频，播放与所述视频具有相同标签的广告并推送产品特性提醒。
  2. 如权利要求1所述的匹配广告时推送产品特性的方法，其特征在于：
    所述方法还包括如下步骤：
    存储预设的广告时间与视频时间的匹配表；
    根据用户选择的视频，在相应的广告时间内，播放与所述视频具有相同标签的广告并推送产品特性提醒。
  3. 一种播放装置，其特征在于，所述装置包括：
    第一存储单元，用于存储预设的视频内容与标签匹配表；
    第二存储单元，用于存储预设的广告内容与标签匹配表；
    匹配单元，分别与所述的第一存储单元和第二存储单元相连，用于根据用户选择的视频，匹配具有相同标签的广告；
    广告播放单元，与匹配单元相连，用于播放广告并推送产品特性提醒。
  4. 如权利要求3所述的播放装置，其特征在于，所述装置还包括：
    第三存储单元，用于存储预设的广告时间与视频时间的匹配表；
    第二匹配单元，分别与所述第一存储单元、第二存储单元，第三存储单元的输出端连接，用于根据用户选择的视频匹配相应的广告和广告播放时间；
    广告播放单元，与匹配单元相连，用于播放广告并推送产品特性提醒。
PCT/CN2015/070811 2015-01-15 2015-01-15 一种匹配广告时推送产品特性的方法以及播放装置 WO2016112521A1 (zh)

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