WO2015135332A1 - 信息的提供方法和装置 - Google Patents

信息的提供方法和装置 Download PDF

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Publication number
WO2015135332A1
WO2015135332A1 PCT/CN2014/090575 CN2014090575W WO2015135332A1 WO 2015135332 A1 WO2015135332 A1 WO 2015135332A1 CN 2014090575 W CN2014090575 W CN 2014090575W WO 2015135332 A1 WO2015135332 A1 WO 2015135332A1
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WIPO (PCT)
Prior art keywords
video content
video
information
key frame
recommended
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PCT/CN2014/090575
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English (en)
French (fr)
Inventor
薛晶晶
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百度在线网络技术（北京）有限公司
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Publication of WO2015135332A1 publication Critical patent/WO2015135332A1/zh

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/4722—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting additional data associated with the content
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs
    • H04N21/23424—Processing of video elementary streams, e.g. splicing of video streams, manipulating MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/44—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs
    • H04N21/44016—Processing of video elementary streams, e.g. splicing a video clip retrieved from local storage with an incoming video stream, rendering scenes according to MPEG-4 scene graphs involving splicing one content stream with another content stream, e.g. for substituting a video clip
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4828—End-user interface for program selection for searching program descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85—Assembly of content; Generation of multimedia applications
    • H04N21/854—Content authoring
    • H04N21/8547—Content authoring involving timestamps for synchronizing content

Definitions

  • the present invention relates to the field of Internet technologies, and in particular, to a method and an apparatus for providing information.
  • implantable ads are often added to videos played on TV sets and videos played on the Internet.
  • the characters in the drama can be a hot spot for fans.
  • the user needs to obtain these embedded advertisements in the video, firstly, they need to see the content that they are interested in during the viewing process, such as the costume of a certain protagonist, the location of the video shooting, etc.; then the user searches through the search engine, posts in the forum, etc. Ways to get what you want to know, such as a costume brand, price, etc. of a protagonist, a travel guide for a video shooting location, etc.
  • users can also purchase content of interest, such as a protagonist, through an e-commerce provider. Clothing and so on.
  • the present invention aims to solve at least one of the technical problems in the related art to some extent.
  • a first object of the present invention is to provide a method of providing information.
  • the method enables the user to quickly and easily obtain the associated information of the implanted advertisement or the content related to the scene in the video.
  • a second object of the present invention is to provide another method of providing information.
  • a third object of the present invention is to provide an information providing apparatus.
  • a fourth object of the present invention is to provide another apparatus for providing information.
  • a fifth object of the present invention is to provide a storage medium.
  • a sixth object of the present invention is to propose another storage medium.
  • the method for providing information of the first aspect of the present invention includes: acquiring an uploaded video; acquiring a key frame associated with the recommended video content in the video, and acquiring association information of the recommended video content; And transmitting the video and the associated information to the playing terminal, so that the playing terminal plays the video and presents the associated information when playing to the key frame.
  • the information providing method of the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the recommended video content when the user plays the video, so that the user can conveniently and quickly obtain the implanted advertisement in the video or related to the scene.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, due to the inconvenience of TV interaction and the exclusive characteristics of video in TV, users can not quickly and directly obtain the required related information, using the implementation of the present invention
  • the method of the example can solve this problem very well.
  • a method for providing information includes: acquiring and playing a video, wherein the video includes a key frame associated with the recommended video content; and when the playback to the recommended video content is associated And acquiring the associated information of the recommended video content and presenting the associated information.
  • the method for providing information in the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the video content when the user plays the video, so that the user can conveniently and quickly acquire the implanted advertisement in the video or related to the scene.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, due to the inconvenience of TV interaction and the exclusive characteristics of video in TV, users can not quickly and directly obtain the required related information, using the implementation of the present invention
  • the method of the example can solve this problem very well.
  • the information providing apparatus of the third aspect of the present invention includes: a first acquiring module, configured to acquire an uploaded video; and a second acquiring module, configured to acquire, in the video, the video content associated with the recommended video content. a key frame, a third acquiring module, configured to acquire the associated information of the recommended video content, and a sending module, configured to send the video and the associated information to the playing terminal, so that the playing terminal plays the video And presenting the associated information when playing to the key frame.
  • the information providing apparatus of the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the recommended video content when the user plays the video, so that the user can conveniently and quickly acquire the implanted advertisement in the video or related to the scene.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, due to the inconvenience of TV interaction and the exclusive characteristics of video in TV, users can not quickly and directly obtain the required related information, using the present invention
  • the method of the example can solve this problem very well.
  • the information providing apparatus of the fourth aspect of the present invention includes: a first acquiring module, configured to acquire and play a video, where the video includes a key frame associated with the recommended video content; And a module, configured to acquire association information of the recommended video content when playing to the key frame associated with the recommended video content; and a presentation module, configured to display the associated information.
  • the information providing apparatus of the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the video content when the user plays the video, so that the user can conveniently and quickly acquire the implanted advertisement or the scene related in the video.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, due to the inconvenience of TV interaction and the exclusive characteristics of video in TV, users can not quickly and directly obtain the required related information, using the implementation of the present invention
  • the method of the example can solve this problem very well.
  • a fifth aspect of the present invention provides a storage medium for storing an application for performing a method of providing information according to an embodiment of the first aspect of the present invention at runtime.
  • a sixth aspect of the present invention provides a storage medium for storing an application for executing a method of providing information according to an embodiment of the second aspect of the present invention at runtime.
  • FIG. 1 is a flow chart of a method of providing information according to an embodiment of the present invention
  • FIG. 2 is a block diagram showing the structure of an apparatus for providing information according to an embodiment of the present invention
  • FIG. 3 is a flowchart of a method of providing information according to another embodiment of the present invention.
  • FIG. 4 is a block diagram showing the structure of an apparatus for providing information according to another embodiment of the present invention.
  • implantable ads are often added to video, but such implantable ads are fleeting, information is difficult to store, and recording is inconvenient, especially when users have a desire to know more about product placement or other video scenarios.
  • implantable ads are often added to video, but such implantable ads are fleeting, information is difficult to store, and recording is inconvenient, especially when users have a desire to know more about product placement or other video scenarios.
  • you want to use the information you need to find it yourself, so that you can't provide users with the most convenient and quick information.
  • a method for providing information including: obtaining an uploaded video; obtaining a key frame associated with the recommended video content in the video, and obtaining associated information of the recommended video content; and transmitting the video and associated information to the playback terminal So that the playback terminal plays the video and displays the associated information when playing to the key frame.
  • FIG. 1 is a flow chart of a method of providing information according to an embodiment of the present invention.
  • the method for providing information includes:
  • the producer or other owner of the video can upload the video to the server.
  • the recommended video content may be an implanted advertisement, or may be content related to the scene in the video, such as clothing, cosmetics, furniture, a consumer place, a country, a city, a tourist attraction, and the like.
  • content related to the scene in the video such as clothing, cosmetics, furniture, a consumer place, a country, a city, a tourist attraction, and the like.
  • users watch this content they often have a variety of needs.
  • the recommended video content may be manually extracted on the server, and the key frame corresponding to the recommended video content may be determined.
  • the key frame having the same scene in the video is acquired. And use keyframes with the same scene as Key frames associated with the recommended video content.
  • the server can utilize powerful computing power to parse the video, obtain key frames in the same scene in the video, and automatically parse the key frames to obtain recommended video content, such as a server.
  • a plurality of identification technologies can be used to automatically identify key frames to obtain recommended video content, and the automatic parsing and obtaining process is a prior art, and will not be described in detail herein.
  • the associated information of the recommended video content is a type of information generated according to the needs of the user.
  • the association information includes an item related to the recommended video content, an item brand, an item price, an item purchase link, an associated website, a social network, a chat group, a scene related to the recommended video content, a scene website, One or more of the scene product, scene product purchase link.
  • acquiring the associated information of the recommended video content includes: identifying a key frame associated with the recommended video content to obtain a search keyword, and performing a search according to the search keyword to obtain the associated information of the recommended video content; and / or receive associated information sent by the user and / or advertiser, and associate the associated information with the recommended video content.
  • the associated information obtained by the server parsing and querying and the associated information sent by the user and/or the advertiser may be stored in the corresponding database.
  • the video and the associated information may be sent to the play terminal together, and when the play terminal plays the key frame, the related information is displayed; or when the play request of the play terminal is received
  • the video is first sent to the playing terminal.
  • the related information request may be sent to the server, and the server sends the associated information to the playing terminal to be displayed in the playing terminal.
  • the method of the embodiment of the present invention is applicable to various video playing systems, smart televisions, various Internet TV boxes, Internet video playing websites, Internet video playing applications, etc., and embodiments of the present invention are not limited.
  • the playback terminal may be a television, a smart phone, a tablet, a personal computer, or the like. If the playing terminal is a TV, due to the inconvenience of the TV interaction and the exclusive characteristics of the video in the TV, the related information can be displayed on the user's smartphone, tablet, personal computer, etc., and the user can subscribe to the associated information, or the server pushes the association. Information, etc.
  • the information providing method of the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the recommended video content when the user plays the video, so that the user can conveniently and quickly obtain the implanted advertisement in the video or related to the scene.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, due to the inconvenience of TV interaction and the exclusive characteristics of video in TV, users cannot quickly and directly obtain the required related letters.
  • the method of the embodiment of the present invention can solve this problem well.
  • an embodiment of the present invention also provides an information providing apparatus.
  • FIG. 2 is a block diagram showing the structure of an apparatus for providing information according to an embodiment of the present invention.
  • the information providing apparatus includes: a first obtaining module 110, a second obtaining module 120, a third obtaining module 130, and a sending module 140.
  • the first obtaining module 110 is configured to obtain the uploaded video, where the producer or other owner of the video may upload the video to the first obtaining module 110.
  • the second obtaining module 120 is configured to acquire a key frame in the video that is associated with the recommended video content.
  • the recommended video content may be an implanted advertisement, or may be content related to the scene in the video, such as clothing, cosmetics, furniture, consumer places, countries, cities, tourist attractions, and the like.
  • content related to the scene in the video such as clothing, cosmetics, furniture, consumer places, countries, cities, tourist attractions, and the like.
  • users watch this content they often have a variety of needs.
  • the recommended video content may be manually extracted on the server, and the key frame corresponding to the recommended video content may be determined, so that the second obtaining module 120 acquires the key frame associated with the recommended video content in the video;
  • the second obtaining module 120 is specifically configured to acquire a key frame having the same scene in the video, and use a key frame having the same scene as a key frame associated with the recommended video content, specifically, the second frame.
  • the obtaining module 120 can utilize the powerful computing power, parse the video, and obtain the key frames in the same scene in the video, and automatically parse the key frames to obtain the recommended video content.
  • the second obtaining module 120 can adopt multiple recognition technologies.
  • the key frame is automatically identified to obtain the recommended video content, and the automatic parsing and obtaining process is a prior art, and will not be described in detail herein.
  • the third obtaining module 130 is configured to acquire association information of the recommended video content.
  • the associated information of the recommended video content is a type of information generated according to the needs of the user.
  • the association information includes an item related to the recommended video content, an item brand, an item price, an item purchase link, an associated website, a social network, a chat group, a scene related to the recommended video content, a scene website, One or more of the scene product, scene product purchase link.
  • the third obtaining module 130 is specifically configured to acquire the related information of the recommended video content, including: identifying a key frame associated with the recommended video content to obtain a search keyword, and performing a search according to the search keyword to obtain The associated information of the recommended video content; and/or the third obtaining module 130 is specifically configured to receive the associated information sent by the user and/or the advertiser, and associate the associated information with the recommended video content.
  • the associated information that is parsed and queried by the third obtaining module 130 and the associated information sent by the user and/or the advertiser may be stored in the corresponding database.
  • the sending module 140 is configured to send the video and associated information to the playing terminal, so that the playing terminal plays the video and presents the associated information when playing to the key frame.
  • the sending module 140 sends the video and the associated information to the play terminal together, and when the play terminal plays the key frame, the related information is displayed; or when the play request of the play terminal is received
  • the sending module 140 first sends the video to the playing terminal.
  • the sending information request may be sent to the sending module 140, and the sending module 140 sends the associated information to the playing terminal to be displayed in the playing terminal.
  • the device of the embodiment of the present invention is applicable to various video playing systems, smart televisions, various Internet TV boxes, Internet video playing websites, Internet video playing applications, and the like, and the embodiments of the present invention are not limited.
  • the playback terminal may be a television, a smart phone, a tablet, a personal computer, or the like. If the playing terminal is a TV, due to the inconvenience of the TV interaction and the exclusive characteristics of the video in the TV, the related information can be displayed on the user's smartphone, tablet, personal computer, etc., and the user can subscribe to the associated information, or the server pushes the association. Information, etc.
  • the information providing apparatus of the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the recommended video content when the user plays the video, so that the user can conveniently and quickly acquire the implanted advertisement in the video or related to the scene.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, due to the inconvenience of TV interaction and the exclusive characteristics of video in TV, users can not quickly and directly obtain the required related information, using the implementation of the present invention
  • the method of the example can solve this problem very well.
  • An embodiment of the present invention further provides another method for providing information, including: acquiring and playing a video, where the video includes a key frame associated with the recommended video content; when playing a key frame associated with the recommended video content, obtaining a recommendation The associated information of the video content and the associated information.
  • FIG. 3 is a flow chart of a method of providing information according to another embodiment of the present invention.
  • the method for providing information includes:
  • the playback terminal sends a play command to the server to obtain a video from the server.
  • the video includes a key frame associated with the recommended video content.
  • the process of acquiring the key frame associated with the recommended video content is described in detail in the foregoing embodiment, and details are not described herein.
  • the playing terminal may acquire the related information while acquiring the video, and when the key frame associated with the recommended video content is played, the related information is displayed; the playing terminal may also only obtain the video, and when playing and recommending the video When the key frame associated with the frequency content is associated, the associated information is obtained from the server to present the associated information.
  • the related information and the obtaining process thereof are described in detail in the foregoing embodiments, and details are not described herein again.
  • the method for providing information in the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the video content when the user plays the video, so that the user can conveniently and quickly acquire the implanted advertisement in the video or related to the scene.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, due to the inconvenience of TV interaction and the exclusive characteristics of video in TV, users can not quickly and directly obtain the required related information, using the implementation of the present invention
  • the method of the example can solve this problem very well.
  • the present invention further provides an information providing apparatus, including: a first acquiring module, configured to acquire and play a video, where the video includes a key frame associated with the recommended video content; and the second obtaining module uses Acquiring the associated information of the recommended video content when playing to the key frame associated with the recommended video content; and presenting the module for presenting the associated information.
  • FIG. 4 is a block diagram showing the structure of an apparatus for providing information according to another embodiment of the present invention.
  • the information providing apparatus includes: a first obtaining module 210, a second obtaining module 220, and a presentation module 230.
  • the first obtaining module 210 is configured to acquire and play a video, where the video includes a key frame associated with the recommended video content.
  • the first acquisition module 210 sends a play command to the server, and then acquires the video from the server.
  • the video includes a key frame associated with the recommended video content. The process of acquiring the key frame associated with the recommended video content is described in detail in the foregoing embodiment, and details are not described herein.
  • the second obtaining module 220 is configured to acquire association information of the recommended video content when playing a key frame associated with the recommended video content. More specifically, the second obtaining module 220 may acquire the related information while acquiring the video, and when the key frame associated with the recommended video content is played, the related information is displayed; the second obtaining module 220 may also obtain only the video. When the key frame associated with the recommended video content is played, the associated information is obtained from the server to present the associated information.
  • the related information and the obtaining process thereof are described in detail in the foregoing embodiments, and details are not described herein again.
  • the presentation module 230 is for presenting associated information.
  • the information providing apparatus of the embodiment of the present invention provides the user with the associated information corresponding to the key frame associated with the video content when the user plays the video, so that the user can conveniently and quickly acquire the implanted advertisement or the scene related in the video.
  • the associated information of the content satisfies the user's needs; in addition, the conversion rate of various advertisements in the video into actual purchase behavior can be improved; at the same time, the interaction is improved, and the user and the user, the user and the video, and the user can be established.
  • the interaction with commodities especially in the context of the current development of smart TV, The inconvenience of the TV interaction and the exclusive feature of the video in the TV make the user unable to obtain the required related information quickly and directly.
  • the method of the embodiment of the present invention can solve the problem well.
  • the present invention also proposes a storage medium.
  • the storage medium of the embodiment of the present invention is configured to store an application program for executing a method for providing information according to the embodiment shown in FIG. 1 of the present invention at runtime.
  • the present invention also proposes a storage medium.
  • the storage medium of the embodiment of the present invention is configured to store an application program for executing a method for providing information according to the embodiment shown in FIG. 3 of the present invention at runtime.
  • portions of the invention may be implemented in hardware, software, firmware or a combination thereof.
  • multiple steps or methods may be implemented in software or firmware stored in a memory and executed by a suitable instruction execution system.
  • a suitable instruction execution system For example, if implemented in hardware, as in another embodiment, it can be implemented by any one or combination of the following techniques well known in the art: having logic gates for implementing logic functions on data signals. Discrete logic circuits, application specific integrated circuits with suitable combinational logic gates, programmable gate arrays (PGAs), field programmable gate arrays (FPGAs), etc.

Abstract

本发明提出一种信息的提供方法及装置。其中该方法包括：获取上传的视频；获取视频中与推荐视频内容关联的关键帧，并获取推荐视频内容的关联信息；以及将视频和关联信息发送至播放终端，以使播放终端播放视频并当播放至关键帧时展现关联信息。本发明实施例的信息的提供方法，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息；另外，还可以提高视频中各类广告转化为实际购买行为的转化率。

Description

信息的提供方法和装置
相关申请的交叉引用
本申请要求百度在线网络技术(北京)有限公司于2014年03月10日提交的、发明名称为“信息的提供方法和装置”的、中国专利申请号“201410086388.1”的优先权。
技术领域
本发明涉及互联网技术领域，尤其涉及一种信息的提供方法和装置。
背景技术
目前，在电视机上播放的视频以及在互联网上播放的视频中，往往加入了植入式广告。特别是时装剧中，剧中人物的衣食住行都能成为粉丝追捧的热点。
如果用户需要获取视频中这些植入式广告，首先需要在观看过程中，看到自己感兴趣的内容，如某个主角的服饰、视频拍摄地点等；之后用户通过搜索引擎进行搜索、论坛发帖等方式获取自己想要知道的内容，如某个主角的服饰品牌、价格等，某个视频拍摄地点的旅游攻略等；另外，用户还可以通过电商购买该自己感兴趣的内容，如某个主角的服饰等。
但是，在上述过程中主要存在以下问题：获取植入式广告、了解植入式广告及消费植入式广告之间互不关联；在获取植入式广告的过程中，还存在着种种障碍，如，在看到服装款式的情况下，如何确定关键词进行检索。因此，无法以最方便快捷的方式向用户推广植入式广告。
发明内容
本发明旨在至少在一定程度上解决相关技术中的技术问题之一。
为此，本发明的第一个目的在于提出一种信息的提供方法。该方法使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息。
本发明的第二个目的在于提出另一种信息的提供方法。
本发明的第三个目的在于提出一种信息的提供装置。
本发明的第四个目的在于提出另一种信息的提供装置。
本发明的第五个目的在于提出一种存储介质。
本发明的第六个目的在于提出另一种存储介质。
为了实现上述目的，本发明第一方面实施例的信息的提供方法，包括：获取上传的视频；获取所述视频中与推荐视频内容关联的关键帧，并获取所述推荐视频内容的关联信息；以及将所述视频和所述关联信息发送至播放终端，以使所述播放终端播放所述视频并当播放至所述关键帧时展现所述关联信息。
本发明实施例的信息的提供方法，当用户播放视频时，为用户提供推荐视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信息，采用本发明实施例的方法可很好的解决这一问题。
为了实现上述目的，本发明第二方面实施例的信息的提供方法，包括：获取并播放视频，其中，所述视频包括与推荐视频内容关联的关键帧；当播放到所述与推荐视频内容关联的关键帧时，获取所述推荐视频内容的关联信息，并展现所述关联信息。
本发明实施例的信息的提供方法，当用户播放视频时，为用户提供展现视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信息，采用本发明实施例的方法可很好的解决这一问题。
为了实现上述目的，本发明第三方面实施例的信息的提供装置，包括：第一获取模块，用于获取上传的视频；第二获取模块，用于获取所述视频中与推荐视频内容关联的关键帧；第三获取模块，用于获取所述推荐视频内容的关联信息；以及发送模块，用于将所述视频和所述关联信息发送至播放终端，以使所述播放终端播放所述视频并当播放至所述关键帧时展现所述关联信息。
本发明实施例的信息的提供装置，当用户播放视频时，为用户提供推荐视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信息，采用本发明实 施例的方法可很好的解决这一问题。
为了实现上述目的，本发明第四方面实施例的信息的提供装置，包括：第一获取模块，用于获取并播放视频，其中，所述视频包括与推荐视频内容关联的关键帧；第二获取模块，用于当播放到所述与推荐视频内容关联的关键帧时，获取所述推荐视频内容的关联信息；以及展现模块，用于展现所述关联信息。
本发明实施例的信息的提供装置，当用户播放视频时，为用户提供展现视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信息，采用本发明实施例的方法可很好的解决这一问题。
本发明第五方面实施例提供了一种存储介质，用于存储应用程序，所述应用程序用于在运行时执行如本发明第一方面实施例的信息的提供方法。
本发明第六方面实施例提供了一种存储介质，用于存储应用程序，所述应用程序用于在运行时执行如本发明第二方面实施例的信息的提供方法。
本发明附加的方面和优点将在下面的描述中部分给出，部分将从下面的描述中变得明显，或通过本发明的实践了解到。
附图说明
本发明上述的和/或附加的方面和优点从下面结合附图对实施例的描述中将变得明显和容易理解，其中，
图1是根据本发明一个实施例的信息的提供方法的流程图；
图2是根据本发明一个实施例的信息的提供装置的结构框图；
图3是根据本发明另一个实施例的信息的提供方法的流程图；
图4是根据本发明另一个实施例的信息的提供装置的结构框图。
具体实施方式
下面详细描述本发明的实施例，所述实施例的示例在附图中示出，其中自始至终相同或类似的标号表示相同或类似的元件或具有相同或类似功能的元件。下面通过参考附图描述的实施例是示例性的，仅用于解释本发明，而不能理解为对本发明的限制。相反，本发明的实施例包括落入所附加权利要求书的精神和内涵范围内的所有变化、修改和等同物。
在本发明的描述中，需要理解的是，术语“第一”、“第二”等仅用于描述目的，而不能理解为指示或暗示相对重要性。在本发明的描述中，需要说明的是，除非另有明确的规定和限定，术语“相连”、“连接”应做广义理解，例如，可以是固定连接，也可以是可拆卸连接，或一体地连接；可以是机械连接，也可以是电连接；可以是直接相连，也可以通过中间媒介间接相连。对于本领域的普通技术人员而言，可以具体情况理解上述术语在本发明中的具体含义。此外，在本发明的描述中，除非另有说明，“多个”的含义是两个或两个以上。
流程图中或在此以其他方式描述的任何过程或方法描述可以被理解为，表示包括一个或更多个用于实现特定逻辑功能或过程的步骤的可执行指令的代码的模块、片段或部分，并且本发明的优选实施方式的范围包括另外的实现，其中可以不按所示出或讨论的顺序，包括根据所涉及的功能按基本同时的方式或按相反的顺序，来执行功能，这应被本发明的实施例所属技术领域的技术人员所理解。
目前，在视频中往往加入了植入式广告，但是这种植入式广告稍纵即逝、信息难以储存、记录不便，特别是当用户有需求想进一步知道植入式广告或其他与视频场景相关的信息时，需要自己去查找，从而无法给用户以最方便快捷的提供相关的信息。
因此，我们提供了一种信息的提供方法，包括：获取上传的视频；获取视频中与推荐视频内容关联的关键帧，并获取推荐视频内容的关联信息；以及将视频和关联信息发送至播放终端，以使播放终端播放视频并当播放至关键帧时展现关联信息。
下面参考附图描述根据本发明实施例的信息的提供方法和装置。
图1是根据本发明一个实施例的信息的提供方法的流程图。
如图1所示，信息的提供方法包括：
S101，获取上传的视频。
具体地，视频的制作方或者其他拥有者可将视频上传至服务器。
S102，获取视频中与推荐视频内容关联的关键帧，并获取推荐视频内容的关联信息。
具体地，推荐视频内容可以是植入式广告，还可以是视频中与场景关联的内容，如，服饰、化妆品、家具、消费场所、国家、城市、旅游景区等。用户在观看到这些内容时，往往会产生多种需求，一种是围绕这些内容进行讨论和交流，另一种是会转化为实际需求，如想要购买同种品牌的服饰、到相同的消费场所消费、到相同的国家、城市、旅游景区旅游等。
因此，首先需要确定这些推荐视频内容。在本发明的一个实施例中，可以人工在服务器上直接抽取推荐视频内容，并确定推荐视频内容对应的关键帧；在本发明的另一个实施例中，获取视频中具有相同场景的关键帧，并将具有相同场景的关键帧作为 与推荐视频内容关联的关键帧，具体地，服务器可以利用强大的计算能力，解析视频，并获取视频中具有相同场景下的关键帧，并且自动解析关键帧，以获取推荐视频内容，如，服务器可以采用多种识别技术对关键帧进行自动识别，从而获得推荐视频内容，自动解析获取过程为现有技术，在此不再详细赘述。
推荐视频内容的关联信息即为根据用户的需求而产生的一类信息。在本发明的一个实施例中，关联信息包括与推荐视频内容相关的物品、物品品牌、物品价格、物品购买链接、关联网站、社交网络、聊天群体、与推荐视频内容相关的场景、场景网站、场景产品、场景产品购买链接中的一种或多种。
在本发明的一个实施例中，获取推荐视频内容的关联信息包括：识别与推荐视频内容关联的关键帧以获取检索关键词，并根据检索关键词进行搜索以获取推荐视频内容的关联信息；和/或接收用户和/或广告商发送的关联信息，并将关联信息与推荐视频内容进行关联。
应当理解的是，通过服务器解析并查询获取的关联信息以及用户和/或广告商发送的关联信息都可以存储在相应的数据库中。
S103，将视频和关联信息发送至播放终端，以使播放终端播放视频并当播放至关键帧时展现关联信息。
具体地，可以在接收到播放终端的播放请求时，将视频和关联信息一起发送至播放终端，当播放终端播放到关键帧时，将关联信息进行展现；或者在接收到播放终端的播放请求时，先将视频发送至播放终端，当播放终端播放到关键帧时，可以发送关联信息请求至服务器，服务器再将关联信息发送至播放终端，以在播放终端中展现。
应理解的是，本发明实施例的方法适用于各种视频播放系统、智能电视、各种互联网电视盒子、互联网视频播放网站、互联网视频播放应用等，本发明的实施例不进行限定。
应理解的是，播放终端可以是电视、智能手机、平板电脑、个人计算机等。如果播放终端是电视时，由于电视交互的不便以及电视中视频的独占特点，可以将关联信息在用户的智能手机、平板电脑、个人计算机等中进行展现，用户可以订阅关联信息、或服务器推送关联信息等。
本发明实施例的信息的提供方法，当用户播放视频时，为用户提供推荐视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信 息，采用本发明实施例的方法可很好的解决这一问题。
为了实现上述实施例，本发明的实施例还提出一种信息的提供装置。
图2是根据本发明一个实施例的信息的提供装置的结构框图。
如图2所示，信息的提供装置包括：第一获取模块110、第二获取模块120、第三获取模块130和发送模块140。
具体地，第一获取模块110用于获取上传的视频，其中，视频的制作方或者其他拥有者可将视频上传至第一获取模块110。
第二获取模块120用于获取视频中与推荐视频内容关联的关键帧。
推荐视频内容可以是植入式广告，还可以是视频中与场景关联的内容，如，服饰、化妆品、家具、消费场所、国家、城市、旅游景区等。用户在观看到这些内容时，往往会产生多种需求，一种是围绕这些内容进行讨论和交流，另一种是会转化为实际需求，如想要购买同种品牌的服饰、到相同的消费场所消费、到相同的国家、城市、旅游景区旅游等。
因此，首先需要确定这些推荐视频内容。在本发明的一个实施例中，可以人工在服务器上直接抽取推荐视频内容，并确定推荐视频内容对应的关键帧，从而使得第二获取模块120获取视频中与推荐视频内容关联的关键帧；在本发明的另一个实施例中，第二获取模块120具体用于获取视频中具有相同场景的关键帧，并将具有相同场景的关键帧作为与推荐视频内容关联的关键帧，具体地，第二获取模块120可以利用强大的计算能力，解析视频，并获取视频中具有相同场景下的关键帧，并且自动解析关键帧，以获取推荐视频内容，如，第二获取模块120可以采用多种识别技术对关键帧进行自动识别，从而获得推荐视频内容，自动解析获取过程为现有技术，在此不再详细赘述。
第三获取模块130用于获取推荐视频内容的关联信息。
推荐视频内容的关联信息即为根据用户的需求而产生的一类信息。在本发明的一个实施例中，关联信息包括与推荐视频内容相关的物品、物品品牌、物品价格、物品购买链接、关联网站、社交网络、聊天群体、与推荐视频内容相关的场景、场景网站、场景产品、场景产品购买链接中的一种或多种。
在本发明的一个实施例中，第三获取模块130具体用于获取推荐视频内容的关联信息包括：识别与推荐视频内容关联的关键帧以获取检索关键词，并根据检索关键词进行搜索以获取推荐视频内容的关联信息；和/或第三获取模块130具体用于接收用户和/或广告商发送的关联信息，并将关联信息与推荐视频内容进行关联。
应当理解的是，通过第三获取模块130解析并查询获取的关联信息以及用户和/或广告商发送的关联信息都可以存储在相应的数据库中。
发送模块140用于将视频和关联信息发送至播放终端，以使播放终端播放视频并当播放至关键帧时展现关联信息。可以在接收到播放终端的播放请求时，发送模块140将视频和关联信息一起发送至播放终端，当播放终端播放到关键帧时，将关联信息进行展现；或者在接收到播放终端的播放请求时，发送模块140先将视频发送至播放终端，当播放终端播放到关键帧时，可以发送关联信息请求至发送模块140，发送模块140再将关联信息发送至播放终端，以在播放终端中展现。
应理解的是，本发明实施例的装置适用于各种视频播放系统、智能电视、各种互联网电视盒子、互联网视频播放网站、互联网视频播放应用等，本发明的实施例不进行限定。
应理解的是，播放终端可以是电视、智能手机、平板电脑、个人计算机等。如果播放终端是电视时，由于电视交互的不便以及电视中视频的独占特点，可以将关联信息在用户的智能手机、平板电脑、个人计算机等中进行展现，用户可以订阅关联信息、或服务器推送关联信息等。
本发明实施例的信息的提供装置，当用户播放视频时，为用户提供推荐视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信息，采用本发明实施例的方法可很好的解决这一问题。
本发明的实施例还提出另一种信息的提供方法，包括：获取并播放视频，其中，视频包括与推荐视频内容关联的关键帧；当播放到与推荐视频内容关联的关键帧时，获取推荐视频内容的关联信息，并展现关联信息。
图3是根据本发明另一个实施例的信息的提供方法的流程图。
如图3所示，信息的提供方法包括：
S301，获取并播放视频，其中，视频包括与推荐视频内容关联的关键帧。
例如，播放终端发送播放指令至服务器，从服务器获取视频。该视频包括与推荐视频内容关联的关键帧，与推荐视频内容关联的关键帧的获取过程在上述实施例中有详细叙述，在此不再赘述。
S302，当播放到与推荐视频内容关联的关键帧时，获取推荐视频内容的关联信息，并展现关联信息。
具体地，播放终端可以在获取视频的同时获取关联信息，当播放到与推荐视频内容关联的关键帧时，再对关联信息进行展现；播放终端也可以只获取视频，当播放到与推荐视 频内容关联的关键帧时，再从服务器中获取关联信息以对关联信息进行展现。其中，关联信息及其获取过程在上述实施例中有详细叙述，在此不再赘述。
本发明实施例的信息的提供方法，当用户播放视频时，为用户提供展现视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信息，采用本发明实施例的方法可很好的解决这一问题。
为了实现上述实施例，本发明还提出一种信息的提供装置，包括：第一获取模块，用于获取并播放视频，其中，视频包括与推荐视频内容关联的关键帧；第二获取模块，用于当播放到与推荐视频内容关联的关键帧时，获取推荐视频内容的关联信息；以及展现模块，用于展现关联信息。
图4是根据本发明另一个实施例的信息的提供装置的结构框图。
如图4所示，信息的提供装置包括：第一获取模块210、第二获取模块220和展现模块230。
第一获取模块210用于获取并播放视频，其中，视频包括与推荐视频内容关联的关键帧。例如，第一获取模块210发送播放指令至服务器，之后从服务器获取视频。该视频包括与推荐视频内容关联的关键帧，与推荐视频内容关联的关键帧的获取过程在上述实施例中有详细叙述，在此不再赘述。
第二获取模块220用于当播放到与推荐视频内容关联的关键帧时，获取推荐视频内容的关联信息。更具体地，第二获取模块220可以在获取视频的同时获取关联信息，当播放到与推荐视频内容关联的关键帧时，再对关联信息进行展现；第二获取模块220也可以只获取视频，当播放到与推荐视频内容关联的关键帧时，再从服务器中获取关联信息以对关联信息进行展现。其中，关联信息及其获取过程在上述实施例中有详细叙述，在此不再赘述。
展现模块230用于展现关联信息。
本发明实施例的信息的提供装置，当用户播放视频时，为用户提供展现视频内容关联的关键帧对应的关联信息，使得用户能够方便快捷地获取视频中的植入式广告或与场景相关的内容的关联信息，满足用户需求；另外，可以提高视频中各类广告转化为实际购买行为的转化率；同时，还提高了互动性，可以建立用户与用户之间、用户与视频之间、用户与商品之间的互动关系；特别是在当前智能电视大发展的背景下，由 于电视交互的不便以及电视中视频的独占特点，让用户无法快速直接地获取所需要的关联信息，采用本发明实施例的方法可很好的解决这一问题。
为了实现上述实施例，本发明还提出一种存储介质。
本发明实施例的存储介质，用于存储应用程序，所述应用程序用于在运行时执行如本发明图1所示实施例的信息的提供方法。
为了实现上述实施例，本发明还提出一种存储介质。
本发明实施例的存储介质，用于存储应用程序，所述应用程序用于在运行时执行如本发明图3所示实施例的信息的提供方法。
应当理解，本发明的各部分可以用硬件、软件、固件或它们的组合来实现。在上述实施方式中，多个步骤或方法可以用存储在存储器中且由合适的指令执行系统执行的软件或固件来实现。例如，如果用硬件来实现，和在另一实施方式中一样，可用本领域公知的下列技术中的任一项或他们的组合来实现：具有用于对数据信号实现逻辑功能的逻辑门电路的离散逻辑电路，具有合适的组合逻辑门电路的专用集成电路，可编程门阵列(PGA)，现场可编程门阵列(FPGA)等。
在本说明书的描述中，参考术语“一个实施例”、“一些实施例”、“示例”、“具体示例”、或“一些示例”等的描述意指结合该实施例或示例描述的具体特征、结构、材料或者特点包含于本发明的至少一个实施例或示例中。在本说明书中，对上述术语的示意性表述不一定指的是相同的实施例或示例。而且，描述的具体特征、结构、材料或者特点可以在任何的一个或多个实施例或示例中以合适的方式结合。
尽管已经示出和描述了本发明的实施例，本领域的普通技术人员可以理解：在不脱离本发明的原理和宗旨的情况下可以对这些实施例进行多种变化、修改、替换和变型，本发明的范围由权利要求及其等同物限定。

Claims (12)

  1. 一种信息的提供方法，其特征在于，包括：
    获取上传的视频；
    获取所述视频中与推荐视频内容关联的关键帧，并获取所述推荐视频内容的关联信息；以及
    将所述视频和所述关联信息发送至播放终端，以使所述播放终端播放所述视频并当播放至所述关键帧时展现所述关联信息。
  2. 根据权利要求1所述的方法，其特征在于，所述获取视频中与推荐视频内容关联的关键帧包括：
    获取所述视频中具有相同场景的关键帧，并将所述具有相同场景的关键帧作为所述与推荐视频内容关联的关键帧。
  3. 根据权利要求2所述的方法，其特征在于，所述获取推荐视频内容的关联信息包括：
    识别所述与推荐视频内容关联的关键帧以获取检索关键词，并根据所述检索关键词进行搜索以获取所述推荐视频内容的关联信息；和/或
    接收用户和/或广告商发送的所述关联信息，并将所述关联信息与所述推荐视频内容进行关联。
  4. 根据权利要求1至3中任一项所述的方法，其特征在于，所述关联信息包括与所述推荐视频内容相关的物品品牌、物品价格、物品购买链接、关联网站、社交网络、聊天群体、与所述推荐视频内容相关的场景、场景网站、场景产品、场景产品购买链接中的一种或多种。
  5. 一种信息的提供方法，其特征在于，包括：
    获取并播放视频，其中，所述视频包括与推荐视频内容关联的关键帧；
    当播放到所述与推荐视频内容关联的关键帧时，获取所述推荐视频内容的关联信息，并展现所述关联信息。
  6. 一种信息的提供装置，其特征在于，包括：
    第一获取模块，用于获取上传的视频；
    第二获取模块，用于获取所述视频中与推荐视频内容关联的关键帧；
    第三获取模块，用于获取所述推荐视频内容的关联信息；以及
    发送模块，用于将所述视频和所述关联信息发送至播放终端，以使所述播放终端播放所述视频并当播放至所述关键帧时展现所述关联信息。
  7. 根据权利要求6所述的装置，其特征在于，所述第二获取模块具体用于：
    获取所述视频中具有相同场景的关键帧，并将所述具有相同场景的关键帧作为所述与推荐视频内容关联的关键帧。
  8. 根据权利要求7所述的装置，其特征在于，所述第三获取模块具体用于：
    识别所述与推荐视频内容关联的关键帧以获取检索关键词，并根据所述检索关键词进行搜索以获取所述推荐视频内容的关联信息；和/或
    接收用户和/或广告商发送的所述关联信息，并将所述关联信息与所述推荐视频内容进行关联。
  9. 根据权利要求6至8中任一项所述的装置，其特征在于，所述关联信息包括与所述推荐视频内容相关的物品品牌、物品价格、物品购买链接、关联网站、社交网络、聊天群体、与所述推荐视频内容相关的场景、场景网站、场景产品、场景产品购买链接中的一种或多种。
  10. 一种信息的提供装置，其特征在于，包括：
    第一获取模块，用于获取并播放视频，其中，所述视频包括与推荐视频内容关联的关键帧；
    第二获取模块，用于当播放到所述与推荐视频内容关联的关键帧时，获取所述推荐视频内容的关联信息；以及
    展现模块，用于展现所述关联信息。
  11. 一种存储介质，其特征在于，用于存储应用程序，所述应用程序用于在运行时执行如权利要求1-4任一项所述的信息的提供方法。
  12. 一种存储介质，其特征在于，用于存储应用程序，所述应用程序用于在运行时执行如权利要求5所述的信息的提供方法。
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