WO2015151176A1 - Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations - Google Patents

Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations Download PDF

Info

Publication number
WO2015151176A1
WO2015151176A1 PCT/JP2014/059501 JP2014059501W WO2015151176A1 WO 2015151176 A1 WO2015151176 A1 WO 2015151176A1 JP 2014059501 W JP2014059501 W JP 2014059501W WO 2015151176 A1 WO2015151176 A1 WO 2015151176A1
Authority
WO
WIPO (PCT)
Prior art keywords
information
item
product
target
item value
Prior art date
Application number
PCT/JP2014/059501
Other languages
English (en)
Japanese (ja)
Inventor
大輔 望月
Original Assignee
楽天株式会社
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 楽天株式会社 filed Critical 楽天株式会社
Priority to JP2016511201A priority Critical patent/JP6247745B2/ja
Priority to PCT/JP2014/059501 priority patent/WO2015151176A1/fr
Publication of WO2015151176A1 publication Critical patent/WO2015151176A1/fr

Links

Images

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Definitions

  • the present invention relates to a technical field such as a device for effectively displaying information to be advertised on a terminal.
  • an advertisement distribution system that can provide advertisements linked to contents registered on a website is known (for example, Patent Document 1).
  • the advertisement distribution server extracts keywords and topics from the contents of advertisement insertion target contents on the advertisement insertion website. Then, the advertisement distribution server searches the advertisement by the extracted keyword or topic in response to a content request from the browser terminal, and provides the content with the advertisement to the browser terminal. Thereby, the advertiser can present an advertisement related to the content of the requested content to the viewer.
  • the present invention has been made in view of the above points and the like, and is an information processing apparatus, an information processing method, and information capable of effectively appealing the features of an advertisement target to a viewer without excess or deficiency. It is an object to provide a processing program.
  • the invention according to claim 1 is characterized in that a first acquisition means for acquiring information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target.
  • a second acquisition unit configured to acquire information; a determination unit configured to compare the advertisement target information and the comparison target information; and to determine feature information indicating characteristics of the advertisement target based on the comparison result; Control means for displaying the feature information determined by the determination means on the display screen.
  • the feature information is determined based on the comparison result between the information to be advertised and the information to be compared. You can appeal to.
  • the determining means includes an item value of an item set for the advertisement target and an item that is the same as the item, Comparing the item value of the item set for the comparison target and determining the feature information based on the item value superior to the item value of the comparison target among the item values of the advertising target It is characterized by.
  • the second aspect of the present invention it is possible to effectively appeal to the viewer the features based on the superior item value of the advertisement target with respect to the comparison target without excess or deficiency.
  • the determination means includes an item value of an item set for the advertisement target and an item set for the comparison target If the item value superior to the item value of the comparison target is not among the item values of the advertisement target, the item value of the same level as the item value of the comparison target.
  • the information processing apparatus has been browsed or designated in the past by a user who is a viewer of the advertisement target. Based on history information including target information, the information processing apparatus further includes a specifying unit that specifies an item emphasized by the user from items set for the advertisement target, and the determining unit is specified by the specifying unit. The item value of the item to be compared is compared with the item value of the item that is the same as the item and set for the comparison target.
  • the specifying unit has an item value superior to a reference item value among items set in the target indicated by the history information.
  • An item is specified as an item which the user attaches importance to.
  • the fifth aspect of the present invention it is possible to appropriately identify an item that the user attaches importance to by comparing with an arbitrarily set reference item value.
  • the information processing apparatus is browsed or designated by the user within a predetermined past period among objects belonging to the category to which the advertising object belongs. It further comprises first setting means for setting, as the reference item value, an average item value that is an average of item values of items set as targets.
  • the first setting means is an average of item values of items set as targets belonging to the category to which the advertising target belongs. For each item, the average item value is compared with the second average item value, which is the average of items set in the target that has been viewed or specified by the user within a predetermined period in the past that belongs to the category to which the advertising target belongs.
  • the apparatus further comprises first setting means for setting the second average item value superior to the first average item value as the reference item value.
  • the reference item value can be set more appropriately based on the item value that is more dominant among the item values of the item that the user has recently been interested in. it can.
  • the second acquisition unit is browsed or designated in the past by a user who is a viewer of the advertisement target.
  • the information of the comparison target is acquired from the information of the target belonging to the category to which the target browsed or designated by the user in the past predetermined period belongs based on the history information including the target target information.
  • the eighth aspect of the present invention it is possible to acquire information on a target that the user has recently been interested in (interested) as information to be compared.
  • the information processing apparatus sets a longer period as the number of history information for a target belonging to the category increases for each category.
  • a second setting means is further provided.
  • the ninth aspect of the present invention by comparing the category for which the user is interested (interested) with a longer period for extracting the comparison target for a category having a larger number of browsing times or a specified number of times, a wider range of information is compared. It can be acquired as target information.
  • the invention according to claim 10 is the information processing apparatus according to any one of claims 1 to 9, wherein the determination unit includes an item value of an item set for the advertisement target, the item, The information processing apparatus compares the item value of the item that is the same item and set for the comparison target, and the information processing device is superior to the item value of the comparison target among the item values of the advertising target.
  • the item value further includes third acquisition means for acquiring information on a new advertisement object different from the advertisement object, and the determination means ,
  • the item value of the item set for the new advertisement target acquired by the third acquisition means, and the item value of the item that is the same item as the item and set for the comparison target Compare the new advertising target with the Of eyes value, and determines the characteristic information based on the item value of the said item value the same level field values than dominant the field values or the comparison of the comparison.
  • At least the item value of the advertisement target identified first is an item value superior to the item value to be compared or an item value at the same level as the item value to be compared. Even if there is no item, it is possible to display the feature information of a new advertisement target that has an item value that is superior to or equal to the item value of the item to be compared.
  • the control means includes the item value to be compared and an item value that is superior to the item value and the advertising target.
  • the display mode of the feature information is changed according to the difference from the item value.
  • the feature information can be more effectively appealed to the viewer according to the difference between the item value to be advertised and the item value to be compared.
  • the invention according to claim 12 is the information processing apparatus according to claim 11, wherein the control means displays the feature information in a conspicuous display mode when the difference is larger than a threshold value.
  • the feature information can be appealed to the viewer in a display mode that is easier to see.
  • the information processing apparatus sets the threshold value for each category based on an item value of an item set as a target belonging to the category.
  • a third setting means is further provided.
  • the threshold for displaying the feature information in a conspicuous display mode can be set more appropriately.
  • the invention according to claim 14 is an information processing method executed by a computer, the step of obtaining information on an advertising target displayed in an advertising display area on a display screen, and a comparison target compared with the advertising target
  • the information to be advertised, the information to be advertised and the information to be compared are compared, the feature information indicating the characteristics of the advertised object is determined based on the comparison result, and the determining means Displaying the determined characteristic information on the display screen.
  • a first acquisition unit for acquiring information on an advertising target displayed in an advertising display area on a display screen, and information on a comparison target to be compared with the advertising target.
  • determining means comparing the advertisement target information with the comparison target information, and determining the feature information indicating the characteristics of the advertisement target based on the comparison result; and the determination means
  • An information processing program that functions as control means for displaying the feature information on the display screen.
  • the feature information is determined based on the comparison result between the information to be advertised and the information to be compared. Therefore, the feature of the advertised target with respect to the comparison target can be effectively appealed to the viewer without excess or deficiency. it can.
  • FIG. 2A is a block diagram illustrating a schematic configuration example of a client terminal 1 according to the present embodiment.
  • B is a block diagram showing a schematic configuration example of the information providing server 2 according to the present embodiment.
  • C is a diagram illustrating an example of functional blocks in the system control unit 16 or the system control unit 24.
  • A) is a figure which shows the example of the comparison of the item value of each item of C-01 and N-99, and an example of feature information
  • (B) is an example of the display mode of the feature information shown in (A)
  • FIG. 2A is a block diagram illustrating a schematic configuration example of a client terminal 1 according to the present embodiment.
  • (B) is a block diagram showing a schematic configuration example of the information providing server 2 according to the present embodiment.
  • C is a diagram illustrating an example of functional blocks in the system control unit 16 or the system control unit 24.
  • A) is a figure which shows the example of the comparison of the item value of each item of C-01 and N-99, and
  • FIG. (A) is a figure which shows the example of the comparison of the item value of each item of C-01 and S-123, and an example of feature information
  • FIG. (A) is a figure which shows the example of the comparison of the item value of each item of C-01 and N-99, and an example of feature information
  • (B) is other than the display mode of the feature information shown in (A)
  • (A) is a figure which shows the example of the comparison of the item value of each item of C-01 and S-123, and an example of feature information
  • (B) is another example of the display mode of feature information shown in (A) It is a figure which shows the example of.
  • Example 1 it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2.
  • FIG. 1 and Example 2 it is a figure which shows the example of a display screen in the display part 12 of the client terminal 1.
  • FIG. 1 and Example 2 it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2.
  • FIG. 3 it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2.
  • Example 3 it is a figure which shows the example of a display screen in the display part 12 of the client terminal 1.
  • Example 4 it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2.
  • FIG. In Example 4 it is a figure which shows the example of a display screen in the display part 12 of the client terminal 1.
  • FIG. 5 it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2.
  • Example 5 it is a figure which shows the example of a display screen in the display part 12 of the client terminal.
  • Example 6 it is a sequence diagram which shows an example of the flow of a process in the client terminal 1 and the information provision server 2.
  • FIG. 1 is a diagram illustrating a schematic configuration example of an information providing system S according to the present embodiment.
  • the information providing system S includes a client terminal 1, an information providing server 2, an advertisement database server 3, a history database server 4, a product database server 5, and the like.
  • the client terminal 1 or the information providing server 2 is an example of an information processing apparatus according to the present invention.
  • the client terminal 1, the information providing server 2, the advertisement database server 3, the history database server 4, and the product database server 5 are connected to the network NW.
  • the network NW is constructed by, for example, the Internet, a dedicated communication line (for example, a CATV (Community Antenna Television) line), a mobile communication network (including a base station, etc.), a gateway, and the like.
  • a dedicated communication line for example, a CATV (Community Antenna Television) line
  • a mobile communication network including a base station, etc.
  • a gateway and the like.
  • the client terminal 1 for example, a personal computer (PC), a mobile phone, a personal digital assistant (PDA), a mobile terminal (Smartphone) in which a mobile phone and a mobile information terminal are integrated, or a portable game machine
  • the advertisement database server 3, the history database server 4, and the product database server 5 may be configured by a single server. Further, the advertisement database B server 3, the history database server 4, and the product database server 5 may be incorporated in the information providing server 2.
  • the information providing server 2 is a server that provides websites such as a blog site and an SNS (Social Networking Service) site.
  • a Web site is assigned to each of a plurality of users, and a unique URL (Uniform Resource Locator) is assigned.
  • Articles that can be displayed on a Web page provided to the client terminal 1 are registered in the Web site.
  • a user to whom a website is assigned becomes an administrator (hereinafter referred to as “page manager”) who manages a web page provided from the website.
  • the page manager corresponds to, for example, an opener who opened a Web site by performing a predetermined procedure through the client terminal 1.
  • a user of a blog service provided by a blog site operator corresponds to a page manager.
  • the Web page provided from the above Web site is composed of structured documents such as HTML (Hyper Text Markup Language) documents and XHTML documents, and image data.
  • Some Web pages have tags (described in an HTML document) embedded in the Web page for tagging or searching for information handled on the Web page. This tag indicates, for example, an attribute (smooth, smart, etc.) such as a product or a category such as a product.
  • the client terminal 1 displays a Web page provided from the Web site on a display screen (window screen) displayed on the display by designating the URL of the Web site using a Web browser. Accordingly, a page manager of the website or a viewer other than the page manager of the website can browse the information displayed on the web page.
  • Such a web page is provided with, for example, an advertisement display area for displaying advertisement target information.
  • the advertisement target corresponds to a product or service to be traded.
  • Services include various services such as accommodation services and usage services.
  • the advertisement target may be a facility such as an accommodation facility or a play facility that provides a transaction target.
  • a product is taken as an example of the advertisement target.
  • the Web page may be provided with an article display area for displaying (description) an article registered by the page manager of the Web site.
  • the article includes, for example, product specification information (for example, product ID and product code) that can uniquely specify the product desired by the page manager, and reviews (for example, impressions, opinions, reviews, evaluations, etc.) on the product. Includes review information.
  • an advertisement target transmission request is sent to the information providing server 2 to acquire information on the advertisement product (an example of the advertisement target) from the information providing server 2 and embed it in the advertisement display area.
  • Script is set. This script is configured by a predetermined script language (for example, JavaScript (registered trademark)), and is described in a structured document that configures a Web page.
  • the advertisement target transmission request may include, for example, advertisement selection conditions.
  • the advertisement selection condition is a condition for selecting an advertisement product, and corresponds to, for example, a keyword or a category related to the product. Keywords and categories are included in tags embedded in Web pages, for example. Or a keyword and a category are contained in the cookie preserve
  • the cookie includes a keyword or category input by a user who is a viewer of the advertisement product.
  • the advertisement display area may be displayed as a pop-up on the display screen based on a command described in a structured document such as an HTML document.
  • the information on the advertising product provided from the information providing server 2 in response to the advertisement target transmission request includes, for example, product image data.
  • the advertisement product information may include product identification information, for example.
  • a link (hyperlink) to a Web site that provides detailed information on a product or a Web site that performs a transaction ordering procedure may be set.
  • the advertisement database server 3 includes an advertisement database that registers advertisement product information, advertiser information, advertisement bid amounts, and advertisement IDs for each advertisement product.
  • the advertisement ID may be product specifying information.
  • the product information, product category, product image data, product price (price value), product attribute, attribute value, and the like correspond to the advertisement product information.
  • product categories include “camera”, “TV”, “washing machine”, “refrigerator”, and the like.
  • the product category may be configured to be divided into a plurality of hierarchies from an upper hierarchy (upper level) to a lower hierarchy (lower level).
  • the category has a hierarchy in which level 1 (highest level) is “home appliance”, level 2 is “camera”, level 3 is “digital camera”, and level 4 (lowest level) is “single-lens reflex digital camera”. It is divided. Note that the product category becomes closer to the product name (for example, ABC single-lens reflex digital camera) as it goes down the hierarchy.
  • the product price and the product attribute are examples of product items.
  • the actual value (price value) of the price of the product and the actual value (attribute value) of the attribute of the product are examples of item values.
  • the product attributes include, for example, product specifications and properties.
  • the attributes (that is, items) of the product correspond to the number of points / point magnification, pixels, zoom magnification, weight, ISO sensitivity, body width, body height, and the like. These items are items set for the product.
  • the history database server 4 stores history information including information on a product (an example of a target) browsed or designated in the past by a user (user of the client terminal 1) who is a viewer of the advertisement product, and the user ID of the user.
  • a history database is provided for each registration. Examples of history information include a search history, a browsing history, a bookmark registration history, and a purchase history.
  • the search history includes information on the product specified by the user, the search time of the product by the user, and the like.
  • the browsing history includes information on the product browsed by the user, the browsing time of the product by the user, and the like.
  • the bookmark registration history includes information on the product registered by the user, the registration time of the product by the user, and the like.
  • the purchase history includes information on the product purchased by the user, the purchase time of the product by the user, and the like.
  • the product information includes, for example, product names, product categories, product prices (price values), product attributes and attribute values, product review information, and the like.
  • the history information described above is acquired at a predetermined timing from various websites such as a shopping site, an auction site, a service reservation site, and a blog site using, for example, a user ID of a user who is a viewer of an advertisement product as a key. Accumulated in the database.
  • the product database server 5 includes a product database for registering product information and product specifying information for each product.
  • the product database is a database for providing product information using product specifying information as a key.
  • FIG. 2A is a block diagram illustrating a schematic configuration example of the client terminal 1 according to the present embodiment.
  • FIG. 2A is a block diagram illustrating a schematic configuration example of the client terminal 1.
  • the client terminal 1 includes an operation unit 11, a display unit 12, a communication unit 13, a storage unit 14, an input / output interface unit 15, a system control unit 16, and the like.
  • the system control unit 16 and the input / output interface unit 15 are connected via a system bus 17.
  • the operation unit 11 includes, for example, a keyboard and a mouse.
  • the display unit 12 has a display screen for displaying a web page or the like. A touch panel that doubles as the operation unit 11 and the display unit 12 may be applied.
  • the communication unit 13 is connected to the network NW and controls the communication state with the information providing server 1 and the like.
  • the storage unit 14 includes, for example, a hard disk drive and stores an operating system (O / S), application programs, Web browser programs, and the like.
  • the system control unit 16 includes a CPU 16a (processor), a ROM 16b, a RAM 16c, and the like, and executes processing to be described later.
  • FIG. 2B is a block diagram illustrating a schematic configuration example of the information providing server 2 according to the present embodiment.
  • the information providing server 2 includes a communication unit 21, a storage unit 22, an input / output interface unit 23, a system control unit 24, and the like.
  • the system control unit 24 and the input / output interface unit 23 are connected via a system bus 25.
  • the communication unit 21 is connected to the network NW and controls the communication state.
  • the storage unit 22 includes, for example, a hard disk drive and stores an operating system (O / S), a server program, and the like.
  • the system control unit 24 includes a CPU 24 (processor), a ROM 24b, a RAM 24c, and the like, and executes processing to be described later.
  • the system control unit 16 or the system control unit 24 as a computer executes a feature information display process described later according to the information processing program of the present invention.
  • the information processing program is downloaded from a predetermined server or the like via the network NW and stored in the storage unit 14 or the storage unit 22.
  • the information processing program is recorded (recorded so as to be readable by a computer) on a recording medium such as a CD (Compact Disc) or a DVD (Digital Versatile Disc), and is read from the recording medium and stored in the storage unit 14 or the storage unit 22 may be stored.
  • FIG. 2C is a diagram illustrating an example of functional blocks in the system control unit 16 or the system control unit 24.
  • the system control unit 16 the processor in the system control unit 16
  • the system control unit 24 the processor in the system control unit 24
  • FIG. 31 a comparison target acquisition unit 32
  • a feature determination unit 33 the comparison target acquisition unit 32
  • an item specification unit 34 the setting unit 35
  • a display control unit 36 the display control unit 36
  • the advertisement target acquisition unit 31 is an example of a first acquisition unit and a third acquisition unit in the present invention.
  • the comparison target acquisition unit 32 is an example of a second acquisition unit in the present invention.
  • the feature determination unit 33 is an example of a determination unit in the present invention.
  • the item specifying unit 34 is an example of specifying means in the present invention.
  • the setting unit 35 is an example of a first setting unit, a second setting unit, and a third setting unit in the present invention.
  • the display control unit 36 is an example of a control unit in the present invention.
  • the advertisement target acquisition unit 31 acquires information on the advertisement product (hereinafter referred to as “advertisement product information”) displayed in the advertisement display area on the display screen of the client terminal 1 from, for example, the advertisement database server 3 or the product database server 5. .
  • the acquisition timing of the advertisement product information may be before, for example, an image of the advertisement product is displayed in the advertisement display area, or after it is displayed in the advertisement display area.
  • the comparison target acquisition unit 32 acquires information (hereinafter referred to as “comparison product information”) of the comparison product (an example of comparison target) to be compared with the advertising product from the history database server 4 or the product database server 5, for example.
  • the comparison target acquisition unit 32 specifies a product having the same product name (may be the same product code) as the advertisement product as a comparison product, and acquires the comparison product information.
  • the comparison target acquisition unit 32 compares products (for example, single-lens reflex digital cameras) belonging to a category (for example, home appliances, cameras, digital cameras, single-lens reflex digital cameras) to which the advertising products (for example, single-lens reflex digital cameras) belong. It is specified as a product, and its comparative product information is acquired.
  • the comparison target acquisition unit 32 is browsed or designated by the user within a predetermined period in the past based on historical information including information on a product browsed or designated in the past by a user who is a viewer of the advertisement product.
  • the comparative product information may be acquired from the product information. Thereby, the information of the product with which the user has recently been interested (interested) can be acquired as the comparison product information.
  • the comparison target acquisition unit 32 has been browsed or designated by the user within a predetermined period in the past based on historical information including information on the product browsed or designated in the past by a user who is a viewer of the advertisement product.
  • the comparative product information may be acquired from information on products belonging to the category to which the product belongs. As a result, it is possible to acquire a wide range of information related to products that the user has recently been interested in (interest) as comparative product information.
  • the history information is acquired from the history database server 4 using the user ID of the user as a key.
  • This user ID is acquired from, for example, a login request transmitted from the client terminal 1 or acquired from a cookie saved by the Web browser of the client terminal 1.
  • the past predetermined period means, for example, a period retroactive from the processing time of the comparison target acquisition unit 32. It is determined whether or not the above-described search time, browsing time, registration time, or purchase time is included in this period, for example.
  • This period is set by the setting unit 35, for example, for one week to several months. Or the setting part 35 is good to set the said period long, so that there are many log
  • the feature determination unit 33 compares the advertisement product information with the comparison product information, and determines the feature information indicating the feature of the advertisement product based on the comparison result. That is, the feature information indicating the feature that can appeal the advertisement product to the viewer is determined based on the comparison result.
  • the feature information indicates items such as price and specifications and item values thereof. It is desirable that the characteristic information indicates an item superior to the comparison product and the item value of the advertisement product.
  • the feature determination unit 33 compares the item value of the item set for the advertisement product with the item value of the item that is the same item as the item and set for the comparison product, and The feature information is determined based on an item value superior to the item value of the comparative product among the item values of the product.
  • the feature based on the superior item value of the advertising product with respect to the comparative product can be effectively appealed to the viewer without excess or deficiency.
  • the price value of the advertising product is “500 yen” and the price value of the comparative product is “1,000 yen”
  • the price value “500 yen” is an item value superior to the item value of the comparative product.
  • feature information such as “500 yen” or “500 yen discount” is determined based on the price value “500 yen”.
  • “discount” may be determined as the feature information.
  • the feature determination unit 33 may compare the advertisement product information with the comparison product information, and may determine a tag or the like included only in the advertisement product information as the feature information.
  • the feature determination unit 33 compares the item value of the item set for the advertising product with the item value of the item set for the comparison product, and includes the item value of the item of the advertising product, If there is no item value superior to the item value of the item of the comparison product, the feature information may be determined based on the item value of the same level as the item value of the item of the comparison product. As a result, even if there is no item value superior to the item value of the item of the comparison product, the feature based on the item value of the same level of the advertising product is effectively appealed to the viewer with respect to the comparison product. can do.
  • the price value of the advertising product is “1,000 yen” and the price value of the comparative product is “1,000 yen”
  • the price value “1,000 yen” is the item value of the item of the comparative product It is the item value of the same level.
  • the same level does not have to be the same, and may be the same level band.
  • the price value in the same level band is a price value within ⁇ 20% of the price value of the advertising product.
  • the items to be compared by the feature determination unit 33 are specified from items set in advance for each advertising product. For example, items set by the advertiser, or items (for example, price, pixels, zoom magnification) that are important to the user who is a viewer of the advertising product (for example, a single-lens reflex digital camera) are compared (comparison items). ). For example, the item specifying unit 34, based on the history information including information on products that have been browsed or designated in the past by a user who is a viewer of the advertising products, from among items preset for the advertising products, Identify items that the user places importance on.
  • items set by the advertiser or items (for example, price, pixels, zoom magnification) that are important to the user who is a viewer of the advertising product (for example, a single-lens reflex digital camera) are compared (comparison items).
  • the item specifying unit 34 based on the history information including information on products that have been browsed or designated in the past by a user who is a viewer of
  • the item specifying unit 34 has an item value superior to a reference item value (for example, a pixel value: 9.6 million or a price value: 10,000 yen) among items set in the product indicated by the history information (for example, an item (for example, pixel) of pixel value: 10 million or price value: 8,000 yen is specified as an item that the user attaches importance to.
  • a reference item value for example, a pixel value: 9.6 million or a price value: 10,000 yen
  • the reference item value can be arbitrarily set by the setting unit 35.
  • the setting unit 35 For example, among the products (for example, single-lens reflex digital cameras) belonging to the category (for example, home appliances, cameras, digital cameras, single-lens reflex digital cameras) to which the advertising products (for example, single-lens reflex digital cameras) belong, the setting unit 35
  • the average item value that is the average of the item values of items set in the product viewed or specified by the user within a predetermined period (for example, as in the case of obtaining the comparison product information as described above) is the reference item value.
  • the reference item value can be appropriately set based on the item value of the item set for the product that the user is recently interested in. For example, when the number of products viewed or designated by the user in the past predetermined period is 20, an average item value (for example, an average price value) obtained by averaging the item values of the items of the 20 products. Set as the reference item value.
  • the setting unit 35 may include the first average item value that is an average of the item values set for the products that belong to the category to which the advertising product belongs, and the above-mentioned items within the past predetermined period among the products that belong to the category to which the advertising product belongs. You may calculate the 2nd average item value which is the average of the item set to the goods browsed or designated by the user for every item. In this case, the setting unit 35 compares the calculated first average item value and the second average item value for each item, and sets the second average item value superior to the first average item value as the reference item value. . Accordingly, the reference item value can be set more appropriately based on the item value that is more dominant among the item values of items that have been recently set in a product that the user is interested in.
  • a first average item value for example, average price value: 300 yen, (Average pixel value: 20 million) is calculated.
  • a second average item value average value of item values of 20 items for each item
  • an average price value: 200 yen and an average pixel value: 11 million are calculated.
  • a second average item value for example, average price value: 200 yen
  • the reference item value is set as the reference item value. That is, in this case, it is based on the criterion that a lower price is more advantageous for the user.
  • the item specifying unit 34 includes a first average item value that is an average of item values set for products belonging to the category to which the advertising product belongs, and a product belonging to the category to which the advertising product belongs within a predetermined period in the past. You may calculate the 2nd average item value which is the average of the item set to the goods browsed or designated by the said user for every item. In this case, the item specifying unit 34 compares the calculated first average item value and the second average item value for each item, and selects only items corresponding to the second average item value superior to the first average item value. Identified as a comparison item. Also with this configuration, it is possible to set items that are emphasized by the user as items to be compared. Also, since only the items that are important to the user are compared, the processing load can be reduced compared to the case where all items are compared.
  • the feature determination unit 33 is the same as the item value of the comparison item (for example, the item emphasized by the user) and the item.
  • the item value of the item set for the comparison product is compared, and the feature information indicating the feature of the advertisement product is determined based on the comparison result.
  • the display control unit 34 causes the feature information determined by the feature determination unit 33 to be displayed on the display screen of the display unit 12 of the client terminal 1.
  • the display control unit 34 outputs (transmits) the feature information to the client terminal 1 via the network NW to display the feature information on the display screen.
  • the advertising product is C-01 (single-lens reflex digital camera)
  • the comparative product 1 is N-99 (single-lens reflex digital camera)
  • the comparative product 2 is S-123 (single-lens reflex digital camera).
  • C-01, N-99, and S-123 indicate product IDs, for example.
  • the category “Single-lens reflex digital camera” includes the following items: (1) Price, (2) Number of points / Point magnification, (3) Pixel, (4) Zoom magnification, (5) Weight, (6) ISO sensitivity, ( 7) Body width, (8) Body height.
  • FIG. 3A is a diagram showing a comparison example of item values of each item of C-01 and N-99 and an example of feature information
  • FIG. 3B is a feature shown in FIG. It is a figure which shows an example of the display mode of information.
  • “>” and “ ⁇ ” shown in the comparison results of FIG. 3A and the like are symbols representing which is superior (advantageous for the user (in other words, convenient)) in this specification.
  • “A> B” indicates that A is superior to B.
  • “A ⁇ B” indicates that B is superior to A.
  • “10,000 yen> 12,000 yen” which means that 10,000 yen is superior to 12,000 yen.
  • the item values of the item value that C-01 is superior to N-99 are “(1) price” and “(6) ISO sensitivity”.
  • the display control unit 34 includes the feature information indicating only the items “(1) price” and “(6) ISO sensitivity” among the information related to C-01, or the feature information indicating only the item value of the item. Or, feature information indicating only the item and the item value is displayed.
  • feature information 101 indicating only the items “(1) price” and “(6) ISO sensitivity” and the respective item values (10,000 yen, 25600) is displayed from the advertisement display area 100. It is displayed as a speech bubble.
  • FIG. 4A is a diagram showing a comparison example of item values of C-01 and S-123 and an example of feature information
  • FIG. 4B is a feature shown in FIG. 4A. It is a figure which shows an example of the display mode of information.
  • the item value item that is superior to C-01 over S-123 is “(3) pixel”.
  • the display control unit 34 includes the feature information indicating only the item “(3) pixel”, the feature information indicating only the item value of the item, or the item and the item value among the information related to C-01.
  • the feature information indicating only is displayed.
  • feature information 101 indicating only the item “(3) pixel” and its item value (15 million pixels) is displayed as a balloon from the advertisement display area 100.
  • FIG. 5A is a diagram showing a comparison example of item values of C-01 and N-99 and an example of feature information
  • FIG. 5B is a feature shown in FIG. It is a figure which shows the other example of the display mode of information.
  • the item values of C-01 superior to N-99 are "(1) price” and "(6) ISO sensitivity”. It is.
  • the display control unit 34 displays the item values of all items (1) to (8) related to C-01, and then displays the items “(1) Price” and “( The item value of “6) ISO sensitivity” is displayed as a feature information 101 in a conspicuous manner (for example, highlighted display).
  • FIG. 6A is a diagram illustrating a comparison example of item values of C-01 and S-123 and an example of feature information
  • FIG. 6B is a feature illustrated in FIG. It is a figure which shows the other example of the display mode of information.
  • the item value item C-01 is superior to S-123 is “(3) pixel”.
  • the display control unit 34 displays the item values of all items (1) to (8) related to C-01, and then displays the item “(3) pixel”. The value is displayed as feature information 101 in a conspicuous manner (for example, highlighted display).
  • conspicuous display mode is a display mode in which, for example, characters included in the feature information are highlighted or highlighted. Highlighting includes increasing the character size compared to other characters, making the character color brighter than other character colors, changing the character font to another font, etc. To do.
  • FIG. 7 is a diagram illustrating an example in which the display mode of the feature information changes according to the difference between the item value of the comparative product and the item value of the comparative product.
  • the display mode of the feature information 101 changes stepwise (for example, gradually becomes more noticeable). Change as you go).
  • the display control unit 34 displays the feature information in a conspicuous display mode when the difference is larger than the threshold value.
  • the feature information can be appealed to the viewer in a display mode that is easier to see.
  • the threshold value is set by the setting unit 35 based on the item value of the item set for the product belonging to the category for each category.
  • the threshold value for displaying the feature information in a conspicuous display mode can be set more appropriately. For example, an average item value obtained by averaging item values of items set in products belonging to the category to which the advertising product belongs is set as the threshold value.
  • the item set in the product belonging to the category is a pixel
  • the average pixel value is “9.6 million”. Therefore, the average pixel value “9.6 million” is set as the threshold value, and the display control unit 34 displays the characteristic information in a conspicuous display mode when there is a difference of 9.6 million pixels or more.
  • the item set for the product belonging to the category is a zoom magnification
  • two products with a zoom magnification of “20 times” two products with a zoom magnification of “10 times”
  • the average zoom magnification is “8.4 times”.
  • the average zoom magnification “8.4 times” is set as a threshold value, and the display control unit 34 displays the characteristic information in a conspicuous display mode when there is a difference of 8.4 times or more.
  • the setting unit 35 sets a plurality of threshold values, so that the display control unit 34 displays the display mode so that the display mode gradually changes as the difference between the item value of the comparative product and the item value of the advertising product increases.
  • products belonging to the category to which the advertising product belongs include a group (cluster) of pixel values “15 million”, a group of pixel values “10 million”, a group of pixel values “8 million”, and a pixel value “5 million”.
  • the pixel value of the advertising product is between the threshold value “5 million” and the threshold value “8 million”, the case where the pixel value is between the threshold value “8 million” and the threshold value “10 million”, and the threshold value “10 million”. Displayed in such a manner that the display mode of the feature information changes stepwise (for example, gradually changes in conspicuousness) depending on whether it is between the threshold value “15 million” or the threshold value “1500” or more. Is done.
  • products belonging to the category to which the advertising product belongs include a group with a zoom magnification “20 times”, a group with a zoom magnification “10 times”, a group with a zoom magnification “5 times”, and a zoom magnification “2 times”.
  • the zoom magnification of the advertisement product is between the threshold “2 times” and the threshold “5 times”, the case where the zoom magnification is between the threshold “5 times” and the threshold “10 times”, and the threshold “10 times”.
  • the display mode of the feature information is displayed so as to change stepwise depending on whether it is between the threshold value “20 times” and the threshold value “20 times” or more.
  • Example 1 the operation of the information providing system S according to the present embodiment will be described separately in Examples 1 to 6.
  • Example 1 the operation of the information providing system S according to the present embodiment will be described separately in Examples 1 to 6.
  • Example 1 will be described with reference to FIGS.
  • the first embodiment is an example in which feature information is determined by the information providing server 2 using the advertisement database server 3 and the history database server 4.
  • FIG. 8 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the first embodiment.
  • FIG. 9 is a diagram illustrating an example of a display screen on the display unit 12 of the client terminal 1 in the first and second embodiments.
  • the system control unit 16 in the client terminal 1 accesses the information providing server 2 according to a URL specified by the user, for example, using a Web browser. Then, the system control unit 16 acquires a Web page by transmitting a Web page request through the Web browser, and displays it on the display screen as shown in FIG. 9A (step S1).
  • an advertisement display area 100 and a content display area 200 are provided on the Web page. For example, content such as a moving image is displayed in the content display area 200.
  • the system control unit 16 in the client terminal 1 transmits an advertisement target transmission request to the information providing server 2 by executing a script embedded in the advertisement display area 100 in the Web page by the Web browser (Step S2).
  • This advertisement target transmission request includes advertisement selection conditions.
  • the system control unit 16 may include information embedded in a tag embedded in the web page or information stored in the cookie stored in the client terminal 1 (a keyword about the product (for example, a product). Name) and product category) are set in the advertisement target transmission request as advertisement selection conditions.
  • the system control unit 24 in the information providing server 2 acquires the advertisement selection condition from the advertisement target transmission request (step S3).
  • the advertisement target acquisition unit 31 of the system control unit 24 acquires the advertisement product information from the advertisement database server 3 based on the advertisement selection condition acquired in step S3 (step S4).
  • the advertisement product information specified based on the advertisement selection condition is acquired by transmitting the advertisement selection condition to the advertisement database server 3.
  • the advertisement product information associated with the keyword or category indicated by the advertisement selection condition or the advertisement product information including the keyword or category indicated by the advertisement selection condition is acquired.
  • An advertisement selection condition may include an abstract word.
  • the advertisement target acquisition unit 31 extracts positive words such as “smooth” and “smart” from the abstract words (for example, using a dictionary in which positive words are registered), and the positive words It is desirable to specify a product corresponding to the above as an advertising product and acquire the advertising product information.
  • a product corresponding to the above is specified as an advertising product in a random or registered order.
  • a plurality of pieces of advertisement product information are switched and displayed in the advertisement display area 100, a plurality of corresponding products may be identified as advertisement products. In this case, the process described later is performed for each of a plurality of pieces of advertising product information.
  • the comparison target acquisition unit 32 of the system control unit 24 records the history based on the advertisement selection condition acquired in step S3 or the product name (or product category) in the advertisement product information acquired in step S4.
  • Comparison product information is acquired from the database server 4 (step S5). For example, by transmitting the advertisement selection condition or the product name (or product category) included in the advertisement product information to the history database server 4, the advertisement selection condition or the product name (or product category) is used.
  • the comparison product information specified in the above is acquired. For example, it corresponds to the comparison product information associated with the keyword or category indicated by the advertisement selection condition, the comparison product information including the keyword or category indicated by the advertisement selection condition, the product name (or product category) included in the advertisement product information, etc.
  • the comparison product information including the attached advertisement product information or the product name (or product category) included in the advertisement product information is acquired. Note that the processing when an abstract word is included in the advertisement selection condition is the same as the processing in step S4.
  • the comparison target acquisition unit 32 is based on history information including information on products that have been browsed or designated in the past by a user who is a viewer of the advertising products, and the user within a predetermined period in the past.
  • the comparative product information may be acquired from the information of the product that has been browsed or specified.
  • the comparison target acquisition unit 32 has been browsed or designated by the user within a predetermined period in the past based on historical information including information on the product browsed or designated in the past by a user who is a viewer of the advertisement product.
  • Information on the comparative product may be acquired from information on products belonging to the category to which the product belongs.
  • the feature determination unit 33 of the system control unit 24 compares the advertisement product information acquired in step S4 with the comparison product information acquired in step S5, and as described above, based on the comparison result, the advertisement is determined.
  • Feature information indicating the feature of the product is determined (step S6).
  • the item specifying unit 34 described above may determine items that the user places importance on.
  • the feature determination unit 33 compares the item value of the item that the user attaches importance with the item value of the item that is the same item as the item and is set for the comparison product, and based on the comparison result Thus, the feature information indicating the feature of the advertising product is determined.
  • the display control unit 34 of the system control unit 24 transmits a part of the advertising product information (for example, product image data) acquired in step S4 and the feature information determined in step S6 via the network NW.
  • a part of the advertisement product information and the feature information are displayed on the Web page as shown in FIG. 9B on the Web browser of the client terminal 1 (step S7, step S7). S8).
  • the price value of the advertising product C-01 is superior to the price value of the comparative product, for example, at a position adjacent to the advertising product image displayed in the advertising display area 100.
  • Characteristic information 101 including a pixel value (for example, a pixel value superior to the pixel value of the comparison product).
  • the display position of the feature information 101 may be any position on the Web page, but the one closer to the advertisement display area 100 is more easily recognized by the viewer.
  • the feature information 101 may be displayed superimposed on the advertisement display area 100.
  • the display control unit 34 changes the display mode of the feature information in accordance with the difference between the item value of the comparison product and the item value superior to the item value and the item value of the advertising product. It is good to comprise so that it may.
  • the advertisement is displayed every time the display of the advertising product image is switched in the advertising display area 100 shown in FIG.
  • the display of the feature information 101 corresponding to the product is also switched.
  • Example 2 Next, Example 2 will be described with reference to FIGS.
  • the second embodiment is an example in which feature information is determined by the client terminal 1 using the advertisement database server 3 and the history database server 4.
  • FIG. 10 is a sequence diagram illustrating an example of a process flow in the client terminal 1 and the information providing server 2 in the second embodiment.
  • the process of step S11 illustrated in FIG. 10 is the same as the process of step S1 in the first embodiment.
  • the advertisement target acquisition unit 31 of the system control unit 16 in the client terminal 1 executes the script embedded in the advertisement display area 100 in the Web page by the Web browser, thereby the advertisement database server 3 via the information providing server 2.
  • An advertisement target transmission request is transmitted to (step S12).
  • the advertisement target transmission request includes an advertisement selection condition as in the first embodiment.
  • the advertisement target acquisition unit 31 acquires the advertisement product information transmitted from the advertisement database server 3 via the information providing server 2 (step S13).
  • This advertisement product information is the advertisement product information specified based on the advertisement selection condition as in the first embodiment. Note that the processing when an abstract word is included in the advertisement selection condition and the processing when a plurality of products are applicable are the same as those in the first embodiment.
  • the comparison target acquisition unit 32 of the system control unit 16 transmits a comparison target transmission request to the history database server 4 via the information providing server 2 (step S14).
  • the comparison target transmission request includes the advertisement selection condition or the product name (or product category) in the advertisement product information acquired in step S13.
  • the comparison object acquisition part 32 acquires the comparison goods information transmitted via the information provision server 2 from the history database server 4 (step S15).
  • This comparative product information is comparative product information specified based on the advertisement selection condition, the product name (or product category), etc., as in the first embodiment. Note that the processing in the case where an advertisement selection condition includes an abstract word is the same as that in the first embodiment. Further, the process for acquiring the comparison product information from the information of the product (or the product belonging to the category to which the product belongs) browsed or designated by the user within the past predetermined period is the same as in the first embodiment.
  • the feature determination unit 33 of the system control unit 16 compares the advertisement product information acquired in step S13 with the comparison product information acquired in step S15, and in the comparison result as in step S6 of the first embodiment. Based on the feature information, the feature information indicating the feature of the advertisement product is determined (step S16). Note that the processing when the item specified by the user is determined by the item specifying unit 34 is the same as in the first embodiment.
  • the display control unit 34 of the system control unit 16 sends a part of the advertising product information (for example, product image data) acquired in step S13 and the feature information determined in step S16 to the Web browser. As shown in FIG. 9B, it is displayed on the Web page (step S17). In the example of FIG. 9B, the feature information 101 is displayed in a pop-up by positioning the mouse pointer P on the advertisement display area 100. As in the first embodiment, the display control unit 34 changes the display mode of the feature information according to the difference between the item value of the comparative product and the item value superior to the item value and the item value of the advertising product. It may be configured to change.
  • Example 3 is an example in which feature information is determined by the information providing server 2 using the product database server 5 and the history database server 4.
  • FIG. 11 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the third embodiment.
  • FIG. 12 is a diagram illustrating a display screen example on the display unit 12 of the client terminal 1 in the third embodiment.
  • the system control unit 16 in the client terminal 1 accesses the information providing server 2 using a Web browser, for example, according to a URL specified by the user. Then, the system control unit 16 acquires a Web page by transmitting a Web page request using a Web browser, and further transmits an advertisement target transmission request including the above-described advertisement selection condition, thereby obtaining one of the advertisement product information.
  • a part for example, product image data and product specifying information ⁇ that can specify an advertising product
  • the advertisement product image is displayed in the advertisement display area 100.
  • the advertisement target transmission request may not include the advertisement selection condition.
  • the advertisement product is determined by the advertisement database server 3 based on a predetermined condition such as a bid amount.
  • the system control unit 16 acquires, for example, product specifying information ⁇ (for example, “C-01” shown in FIG. 12A) from a part of the advertising product information acquired in step S21, and the product specifying information ⁇ Is transmitted to the information providing server 2 (step S22).
  • the system control unit 24 in the information providing server 2 acquires the product specifying information ⁇ from the client terminal 1 (step S23).
  • the advertisement target acquisition unit 31 of the system control unit 24 acquires product information as advertisement product information from the product database server 5 based on the product identification information ⁇ acquired in step S23 (step S24). For example, by transmitting the product specifying information ⁇ to the product database server 5, information on the product specified based on the product specifying information ⁇ is acquired as the advertising product information. For example, information on a product associated with the product identification information ⁇ or information on a product including the product identification information ⁇ is acquired.
  • the comparison target acquisition unit 32 of the system control unit 24 acquires the comparison product information from the history database server 4 based on the product name (or product category) or the like in the advertisement product information acquired in step S24 ( Step S25).
  • This comparison product information is comparison product information specified based on the product name (or product category) in the advertisement product information. Note that the processing in the case where an advertisement selection condition includes an abstract word is the same as that in the first embodiment. Further, the process for acquiring the comparison product information from the information of the product (or the product belonging to the category to which the product belongs) browsed or designated by the user within the past predetermined period is the same as in the first embodiment.
  • the feature determination unit 33 of the system control unit 24 compares the advertising product information acquired in step S24 with the comparison product information acquired in step S25, and similarly to the process in step S6 of the first embodiment, Based on the comparison result, feature information indicating the feature of the advertising product is determined (step S26).
  • the display control unit 34 of the system control unit 24 transmits the feature information determined in step S26 (that is, the feature information corresponding to the product specifying information ⁇ ) to the client terminal 1, whereby the Web browser of the client terminal 1
  • the feature information is displayed on the Web page as shown in FIG. 12B (step S27, step S28).
  • the processing in steps S24 to S28 may be configured to be performed by the system control unit 16 in the client terminal 1 as in the second embodiment.
  • FIG. 13 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the fourth embodiment.
  • FIG. 14 is a diagram illustrating a display screen example on the display unit 12 of the client terminal 1 in the fourth embodiment.
  • the process of step S31 illustrated in FIG. 13 is the same as the process of step S1 in the first embodiment.
  • the Web page displayed on the display screen by the process of step S31 is provided with an advertisement display area 100 and an article display area 201 as shown in FIG. In this article display area 201, review information indicating a review of the product is displayed together with product specifying information ⁇ of the product desired by the page manager.
  • the system control unit 16 in the client terminal 1 transmits the advertisement target transmission request to the information providing server 2 by executing the script embedded in the advertisement display area 100 in the Web page by the Web browser (Step S32).
  • This advertisement target transmission request includes advertisement selection conditions and product specifying information ⁇ .
  • the system control unit 16 transmits the advertisement target using the information embedded in the tag embedded in the web page or the cookie stored in the client terminal 1 as the advertisement selection condition.
  • the product specifying information ⁇ displayed in the article display area 201 is set in the advertisement target transmission request.
  • the product specifying information ⁇ is acquired from the article display area 201 by a Web browser (for example, a character string having a predetermined digit numbering system is specified as the product specifying information ⁇ from a portion excluding the advertisement display area 100 of the Web page. )
  • the system control unit 24 in the information providing server 2 acquires the advertisement selection condition and the product specifying information ⁇ from the advertisement target transmission request (step S33).
  • the advertising target acquisition unit 31 of the system control unit 24 acquires the advertising product information from the advertising database server 3 based on the advertising selection conditions acquired in step S33, as in the process of step S4 of the first embodiment ( Step S34).
  • the comparison target acquisition unit 32 of the system control unit 24 acquires product information as comparison product information from the product database server 5 based on the product identification information ⁇ acquired in step S33 (step S35). For example, by transmitting the product specifying information ⁇ to the product database server 5, information on the product specified based on the product specifying information ⁇ is acquired as comparison product information. For example, information on a product associated with the product identification information ⁇ or information on a product including the product identification information ⁇ is acquired.
  • the feature determination unit 33 of the system control unit 24 compares the advertisement product information acquired in step S34 with the comparison product information acquired in step S35, and the comparison result is the same as in step S6 of the first embodiment.
  • the feature information indicating the feature of the advertising product is determined based on (Step S36).
  • the display control unit 34 of the system control unit 24 transmits a part of the advertising product information (for example, product image data) acquired in step S34 and the feature information determined in step S36 to the client terminal 1.
  • a part of the advertisement product information and the feature information are displayed on the Web page as shown in FIG. 14B on the Web browser of the client terminal 1 (Step S37, Step S38).
  • the processing in steps S33 to S38 may be configured to be performed by the system control unit 16 in the client terminal 1 as in the second embodiment. (Example 5)
  • FIG. 15 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the fifth embodiment.
  • FIG. 16 is a diagram illustrating a display screen example on the display unit 12 of the client terminal 1 in the fifth embodiment.
  • the process of step S41 illustrated in FIG. 15 is the same as the process of step S21 in the third embodiment.
  • the Web page displayed on the display screen by the process of step S41 is provided with an advertisement display area 100 and an article display area 201 as shown in FIG.
  • this advertisement display area 100 an advertisement product image is displayed.
  • review information indicating a review for the product is displayed together with the product specifying information ⁇ of the product desired by the page manager.
  • the system control unit 16 acquires, for example, product specifying information ⁇ from a part of the advertising product information acquired in step S41, acquires product specifying information ⁇ from the article display area 201, and acquires the acquired product specifying information ⁇ .
  • the product specifying information ⁇ is transmitted to the information providing server 2 (step S42).
  • the system control unit 24 in the information providing server 2 acquires the product specifying information ⁇ and the product specifying information ⁇ from the client terminal 1 (step S43).
  • the advertising target acquisition unit 31 of the system control unit 24 obtains product information from the product database server 5 based on the product identification information ⁇ acquired in step S43, as in the process of step S24 of the third embodiment. Obtained as information (step S44).
  • the comparison target acquisition unit 32 of the system control unit 24 compares the product information from the product database server 5 based on the product specifying information ⁇ acquired in step S43, as in the process of step S35 of the fourth embodiment. Obtained as information (step S45).
  • the feature determination unit 33 of the system control unit 24 compares the advertisement product information acquired in step S44 with the comparison product information acquired in step S45, and the comparison result is the same as in step S6 of the first embodiment.
  • the feature information indicating the feature of the advertising product is determined based on (Step S46).
  • the display control unit 34 of the system control unit 24 transmits the feature information determined in step S46 to the client terminal 1 so that the feature information is displayed on the Web browser of the client terminal 1 as shown in FIG. Display on the Web page (step S47, step S48).
  • the feature information 101 is displayed in the advertisement display area 100 whose area is enlarged.
  • the processing in steps S43 to S48 may be configured to be performed by the system control unit 16 in the client terminal 1 as in the second embodiment.
  • product information is acquired from the product database server 5 using the product specification information ⁇ and the product specification information ⁇ as keys.
  • part of the advertising product information acquired in step S41 includes, for example, the product name (or product category), the item and item value of the advertising product, and the article display area 201 is the same as the advertising product.
  • the item and the item value of the comparison product of the product name or the product name of the product belonging to the product category to which the advertising product belongs
  • the feature determination unit 33 of the system control unit 16 in the client terminal 1 may be configured to compare these item values and determine feature information indicating the feature of the advertising product based on the comparison result. .
  • the feature determination unit 33 of the system control unit 16 obtains the item value of the item set for the advertising product and the item value of the item that is the same item as the item and set for the comparison product.
  • the feature information is determined based on an item value superior to the item value of the comparison product among the item values of the advertisement product.
  • the display control unit 34 of the system control unit 16 displays the feature information determined by the feature determination unit 33 on the display screen.
  • the feature information of the advertisement product can be displayed on the display screen without using the history database server 4 and the product database server 5. (Example 6)
  • Example 6 is a modification of Example 1, and when there is no item value superior to the item value of the item of the comparison product among the item values of the item of the advertisement product, the information is replaced with the information of the advertisement product.
  • This is an example in which information on a simple advertisement product (that is, another advertisement product) is acquired.
  • FIG. 17 is a sequence diagram illustrating an example of a process flow between the client terminal 1 and the information providing server 2 in the sixth embodiment. Note that the processing in steps S51 to S55 shown in FIG. 17 is the same as the processing in steps S1 to S5 in the first embodiment.
  • step S56 the feature determination unit 33 of the system control unit 24 includes the item value of the item included in the advertisement product information acquired in step S54 and the item value of the item included in the comparison product information acquired in step S55. And whether there is an item value superior to the item value of the item of the comparison product or the item value of the same level as the item value of the item of the comparison product based on the comparison result Determine whether or not. Then, the feature determination unit 33 of the system control unit 24 determines that there is an item value superior to the item value of the item for comparison product or an item value of the same level as the item value of the item for comparison product (step S56: YES). ), Go to step S58.
  • the feature determination unit 33 of the system control unit 24 does not have both an item value superior to the item value of the item of comparison product and an item value of the same level as the item value of the item of comparison product (that is, an inferior item value). If it is determined that there is only (no), the process proceeds to step S57.
  • step S57 the advertisement target acquisition unit 31 of the system control unit 24 uses the advertisement selection condition acquired in step S53 to obtain information about the new advertisement product different from the advertisement product corresponding to the advertisement product information acquired in step S54. Is acquired from the advertisement database server 3, and the process returns to step S56.
  • the feature determination unit 33 of the system control unit 24 performs the same process as described above using the information of the new advertising product. Such a process is repeated until it is determined that there is an item value superior to the item value of the item of the comparison product or an item value of the same level as the item value of the item of the comparison product (or is executed a predetermined number of times).
  • step S58 the feature determination unit 33 of the system control unit 24 determines the feature information as described above based on the comparison result in step S56.
  • the feature determination unit 33 of the system control unit 24 determines the feature information as described above based on the comparison result in step S56.
  • the processing in steps S59 and S60 shown in FIG. 17 is the same as the processing in steps S7 and S8 in the first embodiment.
  • the information on the advertising product displayed in the advertising display area on the display screen of the client terminal 1 is acquired, the information on the comparative product to be compared with the advertising product is acquired, Since the feature information indicating the feature of the advertisement product is determined based on the comparison result between the advertisement product information and the comparison product information, and the determined feature information is displayed on the display screen of the client terminal 1,
  • the feature of the advertising target with respect to the comparison target can be effectively appealed to the viewer without excess or deficiency.
  • the product is described as an example as an object.
  • the present invention can be applied to services and facilities other than the product.

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un dispositif de traitement d'informations qui obtient des informations concernant un produit annoncé par une publicité affichée dans une région d'affichage de publicité de l'écran d'affichage d'un terminal client (1), obtient des informations concernant un produit de comparaison à comparer avec le produit annoncé par la publicité, détermine des informations caractéristiques indiquant les caractéristiques du produit annoncé par une publicité, sur la base des résultats de la comparaison des informations du produit annoncé par la publicité avec les informations de produit de comparaison, et amène les informations caractéristiques déterminées à être affichées sur l'écran d'affichage du terminal client (1).
PCT/JP2014/059501 2014-03-31 2014-03-31 Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations WO2015151176A1 (fr)

Priority Applications (2)

Application Number Priority Date Filing Date Title
JP2016511201A JP6247745B2 (ja) 2014-03-31 2014-03-31 情報処理装置、情報処理方法、及び情報処理プログラム
PCT/JP2014/059501 WO2015151176A1 (fr) 2014-03-31 2014-03-31 Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/JP2014/059501 WO2015151176A1 (fr) 2014-03-31 2014-03-31 Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations

Publications (1)

Publication Number Publication Date
WO2015151176A1 true WO2015151176A1 (fr) 2015-10-08

Family

ID=54239546

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/JP2014/059501 WO2015151176A1 (fr) 2014-03-31 2014-03-31 Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations

Country Status (2)

Country Link
JP (1) JP6247745B2 (fr)
WO (1) WO2015151176A1 (fr)

Cited By (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP6101410B1 (ja) * 2015-11-24 2017-03-22 楽天株式会社 情報処理装置、情報処理方法、及び情報処理プログラム
JP2018128806A (ja) * 2017-02-07 2018-08-16 ヤフー株式会社 抽出装置、抽出方法及び抽出プログラム
JP2018169492A (ja) * 2017-03-30 2018-11-01 沖電気工業株式会社 制御装置、サーバ装置および表示制御システム
JP2019149123A (ja) * 2018-02-28 2019-09-05 大日本印刷株式会社 画像ダウンロードシステム、ユーザ端末、サーバ、及び画像ダウンロード方法
JP2020042677A (ja) * 2018-09-12 2020-03-19 Ｚホールディングス株式会社 情報表示プログラム、情報表示装置、情報表示方法および配信装置
JP2021064337A (ja) * 2019-10-17 2021-04-22 楽天株式会社 情報処理装置、情報処理方法、及びプログラム
JP7148778B1 (ja) * 2022-05-24 2022-10-06 株式会社Stract 関心情報出力方法、関心情報出力プログラム及び関心情報出力システム
WO2024122153A1 (fr) * 2022-12-05 2024-06-13 ソニーグループ株式会社 Dispositif de traitement d'informations, procédé de traitement d'informations et programme

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US20080255967A1 (en) * 2007-04-16 2008-10-16 Ebay Inc System and method for comparison shopping
JP2011022631A (ja) * 2009-07-13 2011-02-03 Sony Corp 情報処理装置及び情報処理方法、並びにコンピューター・プログラム
JP2011086056A (ja) * 2009-10-14 2011-04-28 Kinki Univ 情報処理装置、情報処理方法、およびプログラム
US8150739B1 (en) * 2005-07-28 2012-04-03 Brett Marggraff Method and systems for providing specialty product information to consumers
JP2012203606A (ja) * 2011-03-25 2012-10-22 Fujitsu Ltd 情報提供装置、情報提供方法、情報提供システム及びプログラム

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2001195722A (ja) * 1999-11-02 2001-07-19 Tdk Corp 磁気記録媒体及び磁気記録再生システム
JP4482614B2 (ja) * 2007-07-12 2010-06-16 株式会社ドリコム 閲覧履歴に基づく広告マッチングシステム、プログラム、サーバ、及び広告提供方法
JP2010286991A (ja) * 2009-06-10 2010-12-24 Yahoo Japan Corp ネットショッピング管理装置
JP5155290B2 (ja) * 2009-12-04 2013-03-06 ヤフー株式会社 購買ステージ判定装置及び購買ステージ判定方法

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8150739B1 (en) * 2005-07-28 2012-04-03 Brett Marggraff Method and systems for providing specialty product information to consumers
US20080255967A1 (en) * 2007-04-16 2008-10-16 Ebay Inc System and method for comparison shopping
JP2011022631A (ja) * 2009-07-13 2011-02-03 Sony Corp 情報処理装置及び情報処理方法、並びにコンピューター・プログラム
JP2011086056A (ja) * 2009-10-14 2011-04-28 Kinki Univ 情報処理装置、情報処理方法、およびプログラム
JP2012203606A (ja) * 2011-03-25 2012-10-22 Fujitsu Ltd 情報提供装置、情報提供方法、情報提供システム及びプログラム

Cited By (10)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP6101410B1 (ja) * 2015-11-24 2017-03-22 楽天株式会社 情報処理装置、情報処理方法、及び情報処理プログラム
WO2017090094A1 (fr) * 2015-11-24 2017-06-01 楽天株式会社 Dispositif de traitement d'informations, procédé de traitement d'informations et programme de traitement d'informations
JP2018128806A (ja) * 2017-02-07 2018-08-16 ヤフー株式会社 抽出装置、抽出方法及び抽出プログラム
JP2018169492A (ja) * 2017-03-30 2018-11-01 沖電気工業株式会社 制御装置、サーバ装置および表示制御システム
JP2019149123A (ja) * 2018-02-28 2019-09-05 大日本印刷株式会社 画像ダウンロードシステム、ユーザ端末、サーバ、及び画像ダウンロード方法
JP7067121B2 (ja) 2018-02-28 2022-05-16 大日本印刷株式会社 画像ダウンロードシステム、ユーザ端末、サーバ、及び画像ダウンロード方法
JP2020042677A (ja) * 2018-09-12 2020-03-19 Ｚホールディングス株式会社 情報表示プログラム、情報表示装置、情報表示方法および配信装置
JP2021064337A (ja) * 2019-10-17 2021-04-22 楽天株式会社 情報処理装置、情報処理方法、及びプログラム
JP7148778B1 (ja) * 2022-05-24 2022-10-06 株式会社Stract 関心情報出力方法、関心情報出力プログラム及び関心情報出力システム
WO2024122153A1 (fr) * 2022-12-05 2024-06-13 ソニーグループ株式会社 Dispositif de traitement d'informations, procédé de traitement d'informations et programme

Also Published As

Publication number Publication date
JPWO2015151176A1 (ja) 2017-04-13
JP6247745B2 (ja) 2017-12-13

Similar Documents

Publication Publication Date Title
JP6247745B2 (ja) 情報処理装置、情報処理方法、及び情報処理プログラム
JP5526269B2 (ja) 情報処理装置、情報処理方法、及び情報処理プログラム
JP5386659B1 (ja) 情報処理装置、情報処理方法、及び情報処理プログラム
US20200302494A1 (en) Information processing device, information processing method, program, and storage medium
WO2014155682A1 (fr) Dispositif, procédé et programme de traitement d'informations
JP6018338B1 (ja) 情報処理装置、情報処理方法、及び情報処理プログラム
JPWO2012043649A1 (ja) 広告表示プログラム、広告表示装置、広告表示方法、記録媒体、および、広告表示システム
JP2017054176A (ja) 決定装置、決定方法および決定プログラム
JP5156123B1 (ja) 情報処理装置、情報処理方法、情報処理プログラム、及び記録媒体
WO2012002349A1 (fr) Dispositif fournisseur d'informations, procédé de traitement de paiement de récompense, programme de traitement de paiement de récompense, et support d'enregistrement sur lequel est enregistré un programme de traitement de paiement de récompense
WO2014155681A1 (fr) Dispositif de traitement d'informations, procédé de traitement d'informations, et programme de traitement d'informations
JP4876164B2 (ja) 情報検索装置、件数決定方法、情報検索プログラム及び情報検索システム
KR101990502B1 (ko) 범용화된 정보 추출 방법 및 이를 적용한 디바이스
JP6127228B1 (ja) 情報処理システム、情報処理方法、及び情報処理プログラム
JP2002222356A (ja) Ｗｅｂページの広告バナーのメニュー表示方法およびメニュー表示プログラム
JP6469743B2 (ja) 情報処理システム、情報処理方法、及び情報処理プログラム
JP6147949B1 (ja) 情報処理システム、情報処理方法、及び情報処理プログラム
TWM644986U (zh) 一種廣告上架管理系統
WO2017163372A1 (fr) Système, procédé et programme de traitement d'informations
WO2017163369A1 (fr) Système, procédé et programme de traitement d'informations

Legal Events

Date Code Title Description
121 Ep: the epo has been informed by wipo that ep was designated in this application

Ref document number: 14888351

Country of ref document: EP

Kind code of ref document: A1

ENP Entry into the national phase

Ref document number: 2016511201

Country of ref document: JP

Kind code of ref document: A

NENP Non-entry into the national phase
122 Ep: pct application non-entry in european phase

Ref document number: 14888351

Country of ref document: EP

Kind code of ref document: A1