WO2015141965A2

WO2015141965A2 - System for providing advertisement exposure information

Info

Publication number: WO2015141965A2
Application number: PCT/KR2015/002157
Authority: WO
Inventors: 권혁
Original assignee: 권혁
Priority date: 2014-03-21
Filing date: 2015-03-06
Publication date: 2015-09-24
Also published as: KR101452407B1; WO2015141965A3

Abstract

The present invention relates to a system for providing advertisement exposure information, which calculates, if a consumer imitates an advertising music or advertising slogan in an advertisement imitating time predetermined on the basis of a total runtime of an advertisement image to allow the consumer to imitate the advertising music or an advertising slogan while the advertisement image including the advertising music or advertising slogan is being displayed on a touch screen of a portable smart communication device, the advertisement imitating time as consumer's actual viewing time for the advertisement image, calculates a cashback point to be provided to the consumer having viewed the advertisement image by comparing the consumer's actual viewing time with data in a predetermined time-point conversion table, stores a total advertisement viewing time obtained by summing up the actual viewing time of a plurality of different consumers for one advertisement image, as advertisement exposure information, and then provides the advertisement exposure information when there is a request for an inquiry of the advertisement exposure information from an advertiser. In the present invention, if a consumer who wants to acquire a cashback point imitates an advertising music or advertising slogan in an advertisement imitating time predetermined on the basis of a total runtime of an advertisement image while the advertisement image is being displayed on a touch screen, the advertisement imitating time is calculated as consumer's actual viewing time for the advertisement image and is then provided, as advertisement exposure information, to the advertiser. Therefore, the present invention can provide the advertiser with confidence in an effectiveness of the advertisement, and enables the consumer's actual viewing time to be used as an objective criterion for advertisement fee calculation.

Description

Ad impression information provision system

The present invention relates to an advertisement image providing system, and more particularly, to display advertisement exposure information to an advertiser by calculating an actual viewing time of an advertisement image provided through a portable smart communication device (for example, a smartphone, a tablet, a laptop, etc.). It relates to an advertisement exposure information providing system provided by.

Portable smart communication devices such as smartphones, tablets, laptops, etc. use a touch screen as a display device and an input device.

For example, a touch screen of a smartphone displays a web screen, a picture, a movie, a video or an advertisement image, and the user touches or drags the volume control screen displayed on one side of the touch screen with a touch means such as a hand or a touch pen. You can adjust the volume of your smartphone.

In addition, while the touch screen of the smartphone displays a text message screen, the user may input text into the text message screen as the user touches or drags the keyboard screen displayed on one side of the touch screen with a touch means such as a hand or a touch pen. have.

Meanwhile, as the Internet usage through the portable smart communication device increases, a mobile advertisement method for displaying an advertisement image together on a web screen displayed on the touch screen of the portable smart communication device has been attempted.

The above mobile advertising method uses the exposure time of the corresponding advertisement image, that is, the time the advertisement image is displayed on the touch screen of the portable smart communication device as an advertisement effect measurement scale, and the advertiser is generally proportional to the exposure time of the advertisement image. To pay the mobile advertising provider.

However, in the case of simply using the time that the advertisement image is displayed on the touch screen of the portable smart communication device as a measure of the advertisement effect, it is difficult to calculate the actual viewing time of the consumer for the advertisement image. It is difficult to give confidence in the effectiveness of advertisements, and it is difficult to suggest objectivity of advertisement cost estimation criteria.

For example, while the advertisement image is displayed together on the web screen displayed on the touch screen of the portable smart communication device, the consumer may look at the web screen other than the advertisement image display area without solely watching the advertisement image. When the advertisement image is displayed, since the consumer skips the advertisement image displayed on the web screen, the actual viewing time of the consumer for the advertisement image cannot be calculated.

In Patent Document 1, a system for measuring advertisement effects by checking whether a consumer watches an advertisement for a predetermined time by using eye tracking and multiple sensors is provided in order to overcome these disadvantages and give advertisers a sense of confidence in advertisement effects. .

The system disclosed in Patent Literature 1 uses eye tracking and / or a multi-sensor module to check whether the user's gaze has stayed in the area where the advertisement is displayed for more than a reference time, and the gaze of the user gazes at the advertising area. While measuring the touch of the advertising area, and calculates the number of touches, that is, the number of people who touch the advertisement, which is one of the criteria for measuring the advertisement effect, based on the measured whether the advertising area is touched and provided to the advertiser.

Patent Literature 1 includes a technique for checking whether a user's gaze has stayed longer than a reference time in an area where an advertisement is displayed. However, the system disclosed in Patent Literature 1 is based on an advertisement effect criterion. Since it is calculated and provided to the advertiser, the actual viewing time of the consumer for the advertisement video is still not calculated and provided to the advertiser.

(Patent Document 0001) KR 10-2010-0021702 A

The present invention is to solve the conventional problems as described above, the object of the present invention is an advertisement containing advertising music or advertising on the touch screen of a portable smart communication device (for example, smart phone, tablet, laptop, etc.) While the video is displayed, if the consumer follows the advertisement music or the announcement in accordance with the predetermined advertisement time based on the total running time of the advertisement image to follow the advertisement music or the advertisement, the advertisement time is followed by the advertisement image. Calculates the actual viewing time of the consumer for, and stores the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers with respect to any one advertisement video, and then requests the advertiser to view the advertisement exposure information. If there is to provide an advertisement exposure information providing system.

Another object of the present invention is to detect the vibration when the consumer grabs and moves the portable smart communication device while following the advertisement music or the announcement at the advertisement follow-up time. It is to provide an advertisement exposure information providing system calculated by viewing time.

Another object of the present invention is to compare the actual viewing time of the consumer with a predetermined time-point annular table data to calculate the cashback point to provide to the consumer watching the advertisement image, when the consumer watches the advertisement image It is to provide an advertisement exposure information providing system that stores the cumulative cashback points for each individual by summing up the calculated cashback points for each consumer and then provides a point inquiry request from the consumer.

In order to achieve the object of the present invention as described above, the advertisement exposure information providing system according to the present invention, receives the advertisement image including the advertisement music or advertisement from the advertisement image server, and displays the advertisement image on the touch screen, the advertisement on the touch screen While the video is displayed, if the consumer follows the advertisement music or the announcement in accordance with the predetermined advertisement time based on the total running time of the advertisement image to follow the advertisement music or the advertisement, the advertisement time is followed by the advertisement image. A portable smart communication device (eg, a smartphone, a tablet, a notebook, etc.) for calculating the actual viewing time of the consumer and transmitting the same to the advertisement image server; And providing an advertisement image displayed on the touch screen of the portable smart communication device, receiving the actual viewing time of the consumer for the advertisement image, and adding the actual viewing time of a plurality of different consumers to one advertisement image. And an advertisement video server for storing the obtained advertisement viewing time as advertisement exposure information.

In the advertisement exposure information providing system according to the present invention, the portable smart communication device receives an advertisement image including advertisement music or advertisement from the advertisement image server and displays the advertisement image on the full screen or partial screen of the touch screen. An advertisement image receiver for outputting advertisement music or an advertisement through a speaker during the advertisement follow-up time; A microphone driving unit which drives a microphone at the time of the advertisement while the advertisement image is displayed on the touch screen and receives a voice signal of the consumer input through the microphone while the consumer follows the advertisement music or the advertisement; A voice discrimination unit which measures a voice similarity by comparing the voice signal of the consumer received by the microphone driving unit with the advertisement music or the advertisement output through the speaker at the time of following the advertisement; And when the advertisement image receiver stores the advertisement music or the announcement received from the advertisement image server, and the voice similarity measured by the speech discriminator exceeds a predetermined reference value (eg, 5090% or more). And a viewing time transmission unit for calculating the actual viewing time of the advertisement image and transmitting the same to the advertisement image server.

In the advertisement exposure information providing system according to the present invention, the advertisement image receiving unit displays an advertisement follow guide screen (eg, a timer screen, a text message screen, and the like) indicating the start and end of the advertisement follow-up time while the advertisement image is displayed. Follow the advertisement, the progress bar screen, the indicator screen that lights or flashes, etc.).

In the advertisement exposure information providing system according to the present invention, the viewing time transmitter is a vibration sensor included in the portable smart communication device while the microphone driving unit to drive the microphone at the time to follow the advertisement and receive a voice signal of the consumer When the vibration of the portable smart communication device is detected through the mobile terminal, even if the voice similarity measured by the voice discriminator is less than a predetermined reference value, the advertisement follow time is calculated as the actual viewing time of the consumer for the corresponding advertisement image and transmitted to the advertisement image server. It is characterized by.

In the advertisement exposure information providing system according to the present invention, the advertisement image server is displayed on the touch screen of the portable smart communication device, includes advertisement music or advertisements, and displays the corresponding advertisement images so as to follow advertisement music or advertisements. An advertisement image storage unit configured to store an advertisement image of an advertiser for which a predetermined time to follow an advertisement is based on time; An advertisement image transmitting unit which transmits an advertisement image of the advertisement image storage unit to the portable smart communication device and receives an actual viewing time of a consumer for the advertisement image; And a viewing time calculator configured to store, as advertisement exposure information, the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers received by the advertisement image transmitting unit with respect to any one advertisement image. do.

In the advertisement exposure information providing system according to the present invention, the advertisement image storage unit ends from the time at which the actual advertisement music or the advertisement is output, that is, from the time at which the actual advertisement music or the advertisement is started, based on the total running time of the advertisement image. It is characterized in that the predetermined time as the time to follow the advertisement is the same time as the time to become.

In the advertisement exposure information providing system according to the present invention, the advertisement image storage unit ends from the time at which the actual advertisement music or the advertisement is output, that is, from the time at which the actual advertisement music or the advertisement is started, based on the total running time of the advertisement image. It is characterized in that the predetermined time as the time to follow the advertisement longer than the time to become.

In the advertisement exposure information providing system according to the present invention, the advertisement video server compares the actual viewing time of the consumer with a pre-determined time-point annular table data and selects a cashback point to be provided to the consumer viewing the advertisement image. And a point calculating unit configured to add the calculated cashback points each time a consumer watches an advertisement image and to store cumulative cashback points for each individual consumer.

In the advertisement exposure information providing system according to the present invention, when the advertisement image server receives a request for advertisement exposure information of the advertiser through the portable smart communication device, the total advertisement viewing time obtained for the advertisement image of the corresponding advertiser is determined by the portable smart. Characterized in that it further comprises an advertisement exposure information transmission unit for transmitting to a communication device.

In the advertisement exposure information providing system according to the present invention, when the advertisement image server receives a point inquiry request from the consumer through the portable smart communication device, the point transmission unit further transmits the cumulative cashback point of the corresponding consumer to the portable smart communication device. Characterized in that it comprises a.

According to the present invention, when a consumer who wants to acquire a cashback point displays an advertisement image on a touch screen, the consumer follows the advertisement music or the advertisement at a predetermined time based on the total running time of the advertisement image, or the portable smart communication. When the device detects the vibration when the device is moved, the advertisement follow time is calculated as the actual viewing time of the consumer for the corresponding advertisement video, and the advertiser is provided as advertisement exposure information. Therefore, the advertiser is required to focus on the advertisement image. It can give a sense of trust and can use the actual viewing time of the consumer as an objective advertising cost estimation criteria.

1 is a block diagram showing the configuration of an advertisement exposure information providing system according to the present invention.

Figure 2 is a block diagram showing the configuration of a portable smart communication device according to the present invention.

Figure 3 is a block diagram showing the configuration of an advertising video server according to the present invention.

4 is a first embodiment showing an advertisement follow guide screen displayed while an advertisement image is displayed on a full screen of a touch screen;

FIG. 5 is a second embodiment illustrating an advertisement follow guide screen displayed while an advertisement image is displayed on a full screen of a touch screen; FIG.

FIG. 6 is a third embodiment illustrating an advertisement follow guide screen displayed while an advertisement image is displayed on a full screen of a touch screen; FIG.

FIG. 7 illustrates a fourth exemplary embodiment of an advertisement follow guide screen displayed while an advertisement image is displayed on a full screen of a touch screen.

Hereinafter, exemplary embodiments of the present invention will be described in more detail with reference to the accompanying drawings.

Referring to FIG. 1, the advertisement exposure information providing system 100 according to the present invention includes a portable smart communication device 110 such as a smartphone, a tablet, a laptop, and the like, and an advertisement image server 120.

The portable smart communication device 110 and the advertisement image server 120 communicate through a wireless communication network such as wireless Internet.

The portable smart communication device 110 receives an advertisement image including advertisement music or an advertisement from the advertisement image server 120 and displays the advertisement image on the touch screen 111, while the advertisement image is displayed on the touch screen 111. If the consumer follows the advertisement music or the announcement at a predetermined advertisement time based on the total running time of the advertisement video to follow the advertisement music or the announcement, the advertisement follow time is the actual value of the consumer for the advertisement image. It calculates the viewing time and transmits it to the advertisement video server 120.

Referring to FIG. 2, the advertisement image receiving unit 113 of the portable smart communication device 110 receives an advertisement image including advertisement music or an advertisement from the advertisement image server 120, and then transmits the entire advertisement of the touch screen 111. While the advertisement image is displayed on the screen or the partial screen, the advertisement music or the advertisement is output through the speaker 112 at the following time.

The advertisement image receiving unit 113 may display an advertisement follow guide screen (eg, a timer screen, a text message screen, an advertisement follow progress bar screen, or light up) indicating the start and end of the advertisement follow-up time while the advertisement image is displayed. Flashing indicator screen, etc.)

The microphone driver 115 of the portable smart communication device 110 drives the microphone 114 at the time to follow the advertisement while the advertisement image is displayed on the touch screen 111, and the consumer follows the advertisement music or the advertisement. While receiving the voice signal of the consumer input through the microphone 114.

The voice discrimination unit 116 of the portable smart communication device 110 may include advertisement music or an advertisement output through the speaker 112 at the time when the microphone driver 115 receives the voice signal of the consumer. Negative similarity is measured by comparison.

The viewing time transmission unit 117 of the portable smart communication device 110 stores the advertisement music or the advertisement received by the advertisement image receiving unit 113 from the advertisement image server 120, and the voice determination unit 116. If the measured similarity of the voice) exceeds a predetermined reference value (eg, 5090% or more), the advertisement follow-up time is calculated as the actual viewing time of the consumer for the corresponding advertisement image and transmitted to the advertisement image server 120.

The viewing time transmission unit 117 detects the vibration included in the portable smart communication device 110 while the microphone driving unit 115 drives the microphone 114 at the time to follow the advertisement and receives the voice signal of the consumer. When the vibration of the portable smart communication device 110 is detected through the sensor 118, even if the voice similarity measured by the voice determination unit 116 is less than a predetermined reference value, the time to follow the advertisement is actually measured by the consumer for the corresponding advertisement image. It calculates the viewing time and transmits it to the advertisement video server 120.

The vibration sensor 118 is for detecting vibrations when a consumer grabs and moves the portable smart communication device 110 while following the advertisement music or the advertisement at the time to follow the advertisement. For example, the consumer senses vibration while holding the portable smart communication device 110 while moving along with the advertisement music, and in the present invention, the consumer regards the advertisement as focused on the advertisement image and the corresponding time to follow the advertisement. Calculated as the actual viewing time of the consumer for the video.

The advertisement image server 120 provides an advertisement image displayed on the touch screen 111 of the portable smart communication device 110, receives an actual viewing time of the consumer for the advertisement image, and any one advertisement image. The total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers with respect to is stored as advertisement exposure information.

Referring to FIG. 3, the advertisement image storage unit 121 of the advertisement image server 120 is displayed on the touch screen 111 of the portable smart communication device 110 and includes advertisement music or advertisements. The advertisement image of the advertiser which has been determined in advance to follow the advertisement based on the total running time of the advertisement image is stored to follow the advertisement.

The advertisement image storage unit 121 has a time equal to a time from when the actual advertisement music or an advertisement is output, that is, from the time when the actual advertisement music or the advertisement is started to the end time based on the total running time of the advertisement image. Set the time to follow the advertisement in advance.

The advertisement image storage unit 121 is longer than the time from which the actual advertisement music or the advertisement is output, that is, the time from the start time of the actual advertisement music or the advertisement to the end time based on the total running time of the advertisement image. Set the time as the time to follow the advertisement.

The advertisement image transmitting unit 122 of the advertisement image server 120 transmits the advertisement image of the advertisement image storage unit 121 to the portable smart communication device 110 and receives the actual viewing time of the consumer for the advertisement image. do.

The viewing time calculation unit 123 of the advertisement video server 120 may calculate the total advertisement viewing time obtained by adding the actual viewing time of a plurality of different consumers received by the advertisement image transmitting unit 122 with respect to any one advertisement image. Is stored as advertisement exposure information.

The point calculator 124 of the advertisement video server 120 calculates a cashback point to be provided to the consumer who viewed the advertisement image by comparing the actual viewing time of the consumer with the predetermined time-point annular table data. Each time a consumer watches an advertisement video, the calculated cash back points are added to store the accumulated cash back points for each individual consumer.

When the advertisement exposure information transmission unit 125 of the advertisement image server 120 receives the advertiser exposure information inquiry request through the portable smart communication device 110, the advertisement exposure information 125 obtains the total advertisement viewing time obtained for the advertisement image of the corresponding advertiser. Transmission to the portable smart communication device (110).

The point transmitter 126 of the advertisement image server 120 transmits the cumulative cashback point of the corresponding consumer to the portable smart communication device 110 when the point inquiry request of the consumer is received through the portable smart communication device 110. .

The advertisement exposure information providing system 100 according to the present invention configured as described above operates as follows.

In the present invention, the user of the portable smart communication device 110 may be both a consumer and an advertiser.

The advertisement image server 120 is preferably operated and managed by a mobile advertisement provider, and the advertiser pays the advertisement fee through a contract with the mobile advertisement provider.

The advertisement image including the advertisement music or the announcement provided by the advertisement image server 120 to be displayed on the touch screen 111 of the portable smart communication device 110 is a mobile advertisement produced by the advertiser or requested by the advertiser. The provider can produce it.

The advertisement image server 120 includes an advertisement music or an advertisement as an advertisement image receiving unit 113 of the portable smart communication device 110 while the consumer uses the wireless Internet as his portable smart communication device 110. Send the advertising video.

In this case, the advertisement image receiving unit 113 of the portable smart communication device 110 receives an advertisement image including advertisement music or an advertisement from the advertisement image transmitting unit 121, and displays a web screen displayed on the touch screen 111. Display advertising video on the screen.

For reference, FIGS. 4 to 7 illustrate various embodiments of an advertisement follow guide screen displayed while an advertisement image including advertisement music or an advertisement is displayed on the full screen of the touch screen 111.

FIG. 4 illustrates a timer screen for following an advertisement displayed while an advertisement image including advertisement music or an advertisement is displayed on the full screen of the touch screen 111, and according to the advertisement for 10 seconds shown in FIG. As illustrated in FIG. 4B, a timer screen showing the following is illustrated as being changed to a timer screen indicating following an advertisement for 9 seconds.

FIG. 5 illustrates a text message screen for following an advertisement that is displayed while an advertisement image including advertisement music or an advertisement is displayed on the full screen of the touch screen 111, and a text message screen of 'Following advertisement for 10 seconds' is shown. To illustrate.

FIG. 6 illustrates a progress bar screen for following an advertisement displayed while an advertisement image including advertisement music or an advertisement is displayed on the full screen of the touch screen 111, and the middle of the progress bar screen displayed at the bottom of the advertisement image. A thick progress bar screen for following an advertisement is displayed.

FIG. 7 illustrates an indicator screen for following an advertisement that is displayed while an advertisement image including advertisement music or an advertisement is displayed on the full screen of the touch screen 111, and three lights displayed in FIG. Or a blinking indicator screen as shown in Figs. 7 (b) and 7 (c) to illustrate the status of changing to two and one indicator screens.

As described above, when the consumer uses the mobile smart communication device 110 to display the advertisement image including the advertisement music or the announcement on the web screen displayed on the touch screen 111 while using the wireless Internet, The consumer focuses on whether the advertisement follow guide screen is displayed, and then, when the advertisement follow guide screen is displayed, the cashback point by following the advertisement music or the announcement at the advertisement follow time corresponding to the advertisement follow guide screen. Can be obtained.

As described above, when the consumer follows the advertisement music or the advertisement at the time to follow the advertisement, the microphone driver 115 of the portable smart communication device 110 receives the voice signal of the consumer input through the microphone 114. Receives and delivers to the voice discriminator 116.

Subsequently, the voice determination unit 116 measures the voice similarity by comparing the voice signal of the consumer received by the microphone driver 115 with the advertisement music or the announcement output through the speaker 112 at the time of following the advertisement. To the viewing time transmitter 117.

At this time, if the voice similarity measured by the voice discriminator 116 exceeds a predetermined reference value (for example, 5090% or more), the viewing time transmitter 117 may determine the time to follow the advertisement of the consumer for the corresponding advertisement image. It is calculated as the actual viewing time and transmitted to the advertisement image transmitter 122 of the advertisement image server 120.

Meanwhile, while the microphone driver 115 drives the microphone 114 at the time to follow the advertisement and receives a voice signal of the consumer, the viewing time transmitter 117 is included in the portable smart communication device 110. When the vibration of the portable smart communication device 110 is detected through the vibration detecting sensor 118, the viewing time transmitter 117 may determine that the advertisement is similar to the voice similarity measured by the voice discriminator 116, even though the reference value is less than a predetermined reference value. The following time is calculated as the actual viewing time of the consumer for the corresponding advertisement image and transmitted to the advertisement image transmitter 122 of the advertisement image server 120.

As described above, when the advertisement image transmitter 122 receives the actual viewing time of the consumer for the advertisement image, the advertisement time transmitter 122 receives the advertisement image 122 for one advertisement image. The total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers is stored as advertisement exposure information.

In the present invention, since the actual viewing time is stored as the advertisement exposure information to be provided to the advertiser, it is possible to give the confidence to the advertiser with respect to the calculated actual viewing time of the consumer and utilize the actual viewing time of the consumer as an objective advertising cost estimation standard. Can be.

As described above, when the viewing time calculating unit 123 calculates the actual viewing time of the consumer for the advertisement image, at the same time or successively, the point calculating unit 124 sets the actual viewing time of the consumer in advance. The cashback points to be provided to the consumer who watched the advertisement video are calculated by comparing the point illusion table data, and the accumulated cashback points for each individual consumer are stored by summing the calculated cashback points each time the consumer views the advertisement image.

Subsequently, when the advertiser makes a request to view the advertisement exposure information using his portable smart communication device 110, the advertisement exposure information transmission unit 125 of the advertisement image server 120 obtains the advertisement image of the corresponding advertiser. Advertisement watching time is transmitted to the advertiser's portable smart communication device 110, accordingly, the advertiser can check the advertising effect on his advertising image. The total advertisement viewing time may be provided by time zone, daily, monthly and yearly classification.

Meanwhile, when a consumer makes a point inquiry request using his portable smart communication device 110, the point transmitter 126 of the advertisement image server 120 may store the cumulative cashback point of the consumer in the portable smart communication device of the consumer ( 110, so that the consumer can check his cumulative cashback point. Consumers can convert their cumulative cashback points into cash or gift certificates to receive payments or use them as payment methods.

As can be seen from the above, in the present invention, the consumer who wants to acquire the cash back point is the advertisement music at the predetermined time according to the predetermined advertisement time based on the total running time of the advertisement image while the advertisement image is displayed on the touch screen 111. If the user detects the vibration when moving or following an advertisement or holding the portable smart communication device 110, the advertisement follow time is calculated as the actual viewing time of the consumer for the corresponding advertisement image and is provided to the advertiser as advertisement exposure information. Demands to focus on the advertising video, giving the advertisers confidence in the effectiveness of the advertisement and using the actual viewing time of the consumer as an objective criterion for calculating advertising costs.

The advertisement exposure information providing system according to the present invention described above is not limited to the above-described embodiment, and uses a communication device (eg, a touch screen or a mouse) that can communicate with the advertisement image server through a wired communication network (eg, a wired Internet). PC) to be used, and those who have ordinary knowledge in the field of the present invention without departing from the gist of the invention claimed in the claims below to the extent that can be changed in various ways Have a technical spirit

Claims

The advertisement image server 120 receives the advertisement image including the advertisement music or the advertisement from the advertisement image server 120 and displays the advertisement image on the touch screen 111 and follows the advertisement music or the advertisement while the advertisement image is displayed on the touch screen 111. If the consumer follows the advertisement music or the announcement at a predetermined advertisement follow-up time based on the total running time of the advertisement video, the advertisement follow-up time is calculated as the actual viewing time of the consumer for the corresponding advertisement image. A portable smart communication device 110 for transmitting to 120; And

Providing an advertisement image displayed on the touch screen 111 of the portable smart communication device 110, receiving the actual viewing time of the consumer for the advertisement image, and for a different advertisement image of a plurality of consumers An advertisement image server 120 for storing the total advertisement viewing time obtained by summing the actual viewing time as advertisement exposure information;

Ad exposure information providing system, characterized in that consisting of.
The method of claim 1, wherein the portable smart communication device 110

While receiving the advertisement image including the advertisement music or the advertisement from the advertisement image server 120 and displaying the advertisement image on the full screen or the partial screen of the touch screen 111, the speaker 112 is used at the time to follow the advertisement. An advertisement image receiving unit 113 for outputting advertisement music or advertisements through;

While the advertisement image is displayed on the touch screen 111, the microphone 114 is driven at the time of the advertisement, and the voice signal of the consumer input through the microphone 114 while the consumer follows the advertisement music or the announcement. Microphone driver 115 for receiving the;

A voice discriminator 116 which measures a voice similarity by comparing the voice signal of the consumer received by the microphone driver 115 with the advertisement music or the advertisement output through the speaker 112 at the time of the advertisement; And

The advertisement image receiving unit 113 stores the advertisement music or the advertisement received from the advertisement image server 120, and if the voice similarity measured by the voice discriminating unit 116 exceeds a predetermined reference value, the advertisement follow time Viewing time transmission unit 117 for calculating the actual viewing time of the consumer for the corresponding advertisement image and transmitting the same to the advertisement image server 120;

Ad exposure information providing system, characterized in that consisting of.
The method of claim 2, wherein the advertisement image receiving unit 113

The advertisement exposure information providing system, wherein the advertisement follow-up screen is displayed to notify the start and end of the advertisement follow-up time while the advertisement image is displayed.
The method of claim 2, wherein the viewing time transmission unit 117

While the microphone driver 115 drives the microphone 114 at the time to follow the advertisement and receives a voice signal of the consumer, the portable smart communication device is provided through the vibration sensor 118 included in the portable smart communication device 110. When the vibration of the communication device 110 is detected, even if the voice similarity measured by the voice determination unit 116 is less than a predetermined reference value, the advertisement follow-up time is calculated as the actual viewing time of the consumer for the corresponding advertisement image. Advertisement exposure information providing system, characterized in that for transmitting to.
The method of claim 1, wherein the advertising video server 120

Based on the display screen of the mobile smart communication device 110 and includes an advertisement music or an advertisement and to follow the advertisement music or the advertisement, the predetermined time to follow the advertisement is determined based on the total running time of the advertisement image. An advertisement image storage unit 121 for storing the advertisement image of the advertiser;

An advertisement image transmitting unit 122 for transmitting the advertisement image of the advertisement image storing unit 121 to the portable smart communication device 110 and receiving an actual viewing time of a consumer for the advertisement image; And

A viewing time calculation unit 123 for storing the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers received by the advertisement image transmitting unit 122 with respect to any one advertisement image as advertisement exposure information;

Ad exposure information providing system, characterized in that consisting of.
The method of claim 5, wherein the advertisement image storage unit 121

Based on the total running time of the advertisement video, the time that the actual advertisement music or the announcement is output, that is, the time equal to the time from the start time of the actual advertisement music or the announcement to the end time, is determined in advance. Ad exposure information providing system, characterized in that.
The method of claim 5, wherein the advertisement image storage unit 121

Based on the total running time of the advertisement video, the time that the actual advertisement music or the announcement is output, that is, longer than the time from the start time of the actual advertisement music or the announcement to the end time, is determined in advance. Ad exposure information providing system, characterized in that.
The method of claim 5, wherein the advertising video server 120

The cashback points to be provided to the consumer who watched the advertisement video are compared with the time-point annular table data which has previously determined the actual viewing time of the consumer, and the cashback points calculated each time the consumer watches the advertisement image are added up. Advertisement exposure information providing system, characterized in that it further comprises a point calculator (124) for storing the cumulative cashback point for each individual consumer.
The method of claim 5, wherein the advertising video server 120

When the advertisement exposure information request from the advertiser is received through the portable smart communication device 110, the advertisement exposure information transmission unit for transmitting the total advertisement viewing time obtained for the advertisement image of the advertiser to the portable smart communication device 110 ( Advertisement exposure information providing system, characterized in that further comprises a).
The method of claim 5, wherein the advertising video server 120

When the consumer receives the point inquiry request through the portable smart communication device 110, characterized in that it further comprises a point transmitter 126 for transmitting the cumulative cash back point of the consumer to the portable smart communication device 110 Ad impression information providing system.