WO2015141963A1 - System for providing advertisement exposure information - Google Patents

System for providing advertisement exposure information Download PDF

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Publication number
WO2015141963A1
WO2015141963A1 PCT/KR2015/002143 KR2015002143W WO2015141963A1 WO 2015141963 A1 WO2015141963 A1 WO 2015141963A1 KR 2015002143 W KR2015002143 W KR 2015002143W WO 2015141963 A1 WO2015141963 A1 WO 2015141963A1
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WO
WIPO (PCT)
Prior art keywords
advertisement image
advertisement
time
consumer
distance
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PCT/KR2015/002143
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French (fr)
Korean (ko)
Inventor
권혁
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권혁
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Publication date
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Publication of WO2015141963A1 publication Critical patent/WO2015141963A1/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date

Definitions

  • the present invention relates to an advertisement image providing system, and more particularly, to display advertisement exposure information to an advertiser by calculating an actual viewing time of an advertisement image provided through a portable smart communication device (for example, a smartphone, a tablet, a laptop, etc.). It relates to an advertisement exposure information providing system provided by.
  • a portable smart communication device for example, a smartphone, a tablet, a laptop, etc.
  • Portable smart communication devices such as smartphones, tablets, laptops, etc. use a touch screen as a display device and an input device.
  • a touch screen of a smartphone displays a web screen, a picture, a movie, a video or an advertisement image, and the user touches or drags the volume control screen displayed on one side of the touch screen with a touch means such as a hand or a touch pen. You can adjust the volume of your smartphone.
  • the touch screen of the smartphone displays a text message screen
  • the user may input text into the text message screen as the user touches or drags the keyboard screen displayed on one side of the touch screen with a touch means such as a hand or a touch pen. have.
  • the above mobile advertising method uses the exposure time of the corresponding advertisement image, that is, the time the advertisement image is displayed on the touch screen of the portable smart communication device as an advertisement effect measurement scale, and the advertiser is generally proportional to the exposure time of the advertisement image. To pay the mobile advertising provider.
  • the consumer may look at the web screen other than the advertisement image display area without solely watching the advertisement image.
  • the advertisement image since the consumer skips the advertisement image displayed on the web screen, the actual viewing time of the consumer for the advertisement image cannot be calculated.
  • Patent Document 1 discloses a system for measuring the effectiveness of advertisements by checking whether the consumer watches the advertisement for a predetermined time using eye tracking and multiple sensors in order to overcome these disadvantages and give the advertisers confidence in the effects of the advertisement. .
  • Patent Literature 1 uses eye tracking and / or a multi-sensor module to check whether the user's gaze has stayed in the area where the advertisement is displayed for more than a reference time, and the gaze of the user gazes at the advertising area. While measuring the touch of the advertising area, and calculates the number of touches, that is, the number of people who touch the advertisement, which is one of the criteria for measuring the advertisement effect, based on the measured whether the advertising area is touched and provided to the advertiser.
  • Patent Literature 1 includes a technique for checking whether a user's gaze has stayed longer than a reference time in an area where an advertisement is displayed.
  • the system disclosed in Patent Literature 1 is based on an advertisement effect criterion. Since it is calculated and provided to the advertiser, the actual viewing time of the consumer for the advertisement video is still not calculated and provided to the advertiser.
  • Patent Document 0001 KR 10-2010-0021702 A
  • an object of the present invention is to provide a touch means (for example, while the advertising image is displayed on the touch screen of a portable smart communication device (for example, smart phone, tablet, laptop, etc.) , Hand, touch pen, etc.) to calculate the distance dragged along the edge of the advertisement image display area, and compare the total distance with the predetermined distance-time conversion table data based on the total running time of the advertisement image.
  • Calculate the actual viewing time of the consumer for the advertisement video and calculate the cashback point to be provided to the consumer who watched the advertisement image by comparing the actual viewing time of the consumer with the predetermined time-point annular table data.
  • the actual viewing time of a plurality of different consumers is summed for one advertisement video. After the total number of ad viewing time save by advertising exposure information to provide ad serving systems that provide exposure information if the advertiser's ad exposure information inquiry request.
  • Another object of the present invention is to compare the actual viewing time of the consumer with the predetermined time-point annular table data to calculate a cashback point to provide to the consumer who watched the advertisement image, every time the consumer watches the advertisement image It is to provide an advertisement exposure information providing system that stores the cumulative cashback points for each individual by summing the calculated cashback points and provides them when a consumer requests a point inquiry.
  • the advertisement exposure information providing system displays the advertising image received from the advertising image server on the touch screen
  • the touch means (while the advertising image is displayed on the touch screen
  • a portable smart communication device eg, a smartphone, a tablet, a notebook, etc.
  • the touch screen for example, a portable smart communication device (eg, a smartphone, a tablet, a notebook, etc.) for obtaining a distance dragged along an edge of the advertisement image display area by a hand or a touch pen and transmitting the sum total distance to the advertisement image server;
  • an advertisement image server for calculating an actual viewing time of a consumer and storing the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers with respect to any one advertisement image as advertisement exposure information. do.
  • the portable smart communication device includes an advertisement image receiving unit for receiving an advertisement image from the advertisement image server and displaying the advertisement image on a portion of the entire screen of the touch screen; And a drag distance transmitter for transmitting a total distance, which is obtained by dragging the touch means (for example, a hand or a touch pen) along an edge of the advertisement image display area, to the advertisement image server. do.
  • the advertisement image receiving unit displays a corresponding advertisement image on the full screen of the touch screen when a request is made for adjusting the screen size or requesting a full screen view of the advertisement image displayed on the advertisement image display area. It may be displayed as a screen of a size adjusted to a portion or a full screen of the touch screen.
  • the drag distance transmitting unit moves a straight line in a predetermined direction by dragging from a point where a touch means (for example, a hand or a touch pen) first touches an edge of the advertisement image display area.
  • a touch means for example, a hand or a touch pen
  • the total distance is obtained by calculating and summing the distance dragged by the touch means.
  • the advertisement image server includes an advertisement image storage unit for storing the advertisement image of the advertiser displayed on the touch screen of the portable smart communication device; An advertisement image transmitter for transmitting the advertisement image of the advertisement image storage unit to the portable smart communication device and receiving the total distance; And calculating the actual viewing time of the consumer for the corresponding advertisement image by comparing the total distance received by the advertisement image receiving unit with the predetermined distance-time conversion table data based on the total running time of the advertisement image. And a viewing time calculator configured to store, as advertisement exposure information, the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers with respect to one advertisement image.
  • the viewing time calculator is displayed when the total distance is greater than the maximum distance among the distance-time conversion table data in a state where the total running time of the advertisement image has not passed.
  • the time from the start time of the total screening time of the advertisement image to the time when the total distance is input may be calculated as the actual viewing time.
  • the viewing time calculator is displayed when the total distance is greater than the maximum distance among the distance-time conversion table data in a state where the total running time of the advertisement image has not passed.
  • the actual viewing time is calculated as zero.
  • the advertisement image server compares the actual viewing time of the consumer with a predetermined time-point annular table data and compares the cashback point to be provided to the consumer viewing the advertisement image.
  • a point calculating unit configured to add the calculated cashback points each time a consumer watches an advertisement image and to store cumulative cashback points for each individual consumer.
  • the advertisement image server receives the advertisement exposure information inquiry request of the advertiser through the portable smart communication device, and displays the total advertisement viewing time obtained for the advertisement image of the advertiser. Characterized in that it further comprises an advertisement exposure information transmission unit for transmitting to a communication device.
  • the point transmitting unit when the advertisement image server receives a point inquiry request of the consumer through the portable smart communication device, the point transmitting unit further transmits the cumulative cashback point of the corresponding consumer to the portable smart communication device. Characterized in that it comprises a.
  • the present invention requires a consumer who wants to acquire a cashback point to concentrate on the advertisement image by dragging along the edge of the advertisement image display area with touch means (for example, a hand or a touch pen) while the advertisement image is displayed on the touch screen. And calculate the actual viewing time of the consumer for the advertisement video based on the drag distance of the consumer, and provide the advertiser with the advertisement exposure information, thereby giving the advertisers confidence in the advertising effect and calculating the actual viewing time of the consumers objectively. It can be used as a standard.
  • FIG. 1 is a block diagram showing the configuration of an advertisement exposure information providing system according to the present invention.
  • Figure 2 is a block diagram showing the configuration of a portable smart communication device according to the present invention.
  • FIG. 3 is a block diagram showing the configuration of an advertising video server according to the present invention.
  • FIG. 4 is a diagram illustrating an advertisement image displayed on an advertisement image display area defined as a part of a full screen of a touch screen.
  • FIG. 5 is a diagram illustrating an advertisement image displayed on a screen having a size adjusted to a portion of a full screen of a touch screen.
  • FIG. 6 is a diagram illustrating an advertisement image displayed on a full screen of a touch screen.
  • FIG. 7 is an embodiment illustrating an operation state in which the touch unit drags along an edge of the advertisement image display area.
  • the advertisement exposure information providing system 100 includes a portable smart communication device 110 such as a smartphone, a tablet, a laptop, and the like, and an advertisement image server 120.
  • the portable smart communication device 110 and the advertisement image server 120 communicate through a wireless communication network such as wireless Internet.
  • the portable smart communication device 110 displays the advertisement image received from the advertisement image server 120 on the touch screen 111 and touch means (for example, a hand or the like) while the advertisement image is displayed on the touch screen 111.
  • touch means for example, a hand or the like
  • a touch pen, etc. obtains a distance dragged along the edge of the advertisement image display area and transmits the sum total distance to the advertisement image server 120.
  • the advertisement image receiving unit 112 of the portable smart communication device 110 receives an advertisement image from the advertisement image server 120 and displays an advertisement image determined as a part of the entire screen of the touch screen 111. Mark the area.
  • the advertisement image receiving unit 112 adjusts the corresponding advertisement image to a part of the entire screen of the touch screen 111 when the screen size adjustment request or the full screen view request for the advertisement image displayed on the advertisement image display area is received. It is displayed on the screen or the full screen of the touch screen 111.
  • the drag distance transmitter 113 of the portable smart communication device 110 calculates the distance dragged by a touch means (for example, a hand or a touch pen) along an edge of the advertisement image display area, and adds the total distance to the advertisement.
  • the image server 120 transmits the same.
  • the drag distance transmitter 113 drags from the point where the touch means (for example, the hand or the touch pen) first touches the edge of the advertisement image display area to move linearly in a predetermined direction or linearly reciprocate a predetermined section.
  • the total distance is obtained by detecting and summing the distance dragged by the touch means by detecting the change in the rectangular coordinates from the touch screen 111 to the last point falling.
  • the advertisement image server 120 provides an advertisement image displayed on the touch screen 111 of the portable smart communication device 110 and presets the total distance based on the total running time of the advertisement image.
  • the actual viewing time of the consumer for the corresponding advertisement image is calculated by comparing the table data for time conversion, and the total advertisement viewing time obtained by summing the actual viewing times of a plurality of different consumers with respect to one advertisement image. Save as.
  • the advertisement image storage unit 121 of the advertisement image server 120 stores an advertisement image of an advertiser displayed on the touch screen 111 of the portable smart communication device 110.
  • the advertisement image transmitting unit 122 of the advertisement image server 120 transmits the advertisement image of the advertisement image storage unit 121 to the portable smart communication device 110 and receives the total distance.
  • the viewing time calculator 123 of the advertisement video server 120 sets the total distance received by the advertisement image transmitter 122 based on the total running time of the corresponding advertisement video based on distance-time conversion table data.
  • the actual viewing time of the consumer for the corresponding advertisement image is calculated, and the total advertisement viewing time obtained by summing the actual viewing times of a plurality of different consumers with respect to any one advertisement image is stored as advertisement exposure information.
  • the viewing time calculator 123 starts the total running time of the advertisement video when the total distance is greater than the maximum distance among the distance-time conversion table data in the state where the total running time of the advertisement video has not passed. The time from time to time at which the total distance is input is calculated as the actual viewing time.
  • the viewing time calculating unit 123 zeros the actual viewing time when the total distance is greater than the maximum distance among the distance-time conversion table data in a state where the total running time of the advertisement image has not passed. Calculate as
  • the point calculator 124 of the advertisement video server 120 calculates a cashback point to be provided to the consumer who viewed the advertisement image by comparing the actual viewing time of the consumer with the predetermined time-point annular table data. Each time a consumer watches an advertisement video, the calculated cash back points are added to store the accumulated cash back points for each individual consumer.
  • the advertisement exposure information transmission unit 125 of the advertisement image server 120 receives the advertiser exposure information inquiry request through the portable smart communication device 110, the advertisement exposure information 125 obtains the total advertisement viewing time obtained for the advertisement image of the corresponding advertiser. Transmission to the portable smart communication device (110).
  • the point transmitter 126 of the advertisement image server 120 transmits the cumulative cashback point of the corresponding consumer to the portable smart communication device 110 when the point inquiry request of the consumer is received through the portable smart communication device 110. .
  • the advertisement exposure information providing system 100 configured as described above operates as follows.
  • the user of the portable smart communication device 110 may be both a consumer and an advertiser.
  • the advertisement image server 120 is preferably operated and managed by a mobile advertisement provider, and the advertiser pays the advertisement fee through a contract with the mobile advertisement provider.
  • the advertisement image provided by the advertisement image server 120 to be displayed on the touch screen 111 of the portable smart communication device 110 may be produced by an advertiser or by a mobile advertisement provider that receives an advertiser's request.
  • the advertisement image server 120 transmits the advertisement image to the advertisement image receiving unit 112 of the portable smart communication device 110 while the consumer uses the wireless Internet with his portable smart communication device 110.
  • the advertisement image receiving unit 112 of the portable smart communication device 110 receives the advertisement image from the advertisement image transmitting unit 121 and displays the advertisement image together on the web screen displayed on the touch screen 111.
  • FIGS. 4 to 6 illustrate various embodiments of displaying an advertisement image together on a web screen displayed on the touch screen 111.
  • FIG. 4 is a diagram illustrating an advertisement image displayed on an advertisement image display area defined as a part of an entire screen of the touch screen 111.
  • FIG. 5 illustrates an advertisement image displayed as a screen of a size adjusted to a portion of the entire screen of the touch screen 111, and shows an advertisement image having a size larger than that of the advertisement image of FIG. 3.
  • FIG. 6 is a diagram illustrating an advertisement image displayed on a full screen of the touch screen 111.
  • the consumer when the consumer displays the advertisement image on the web screen displayed on the touch screen 111 while using the wireless Internet using his portable smart communication device 110, the consumer touches (for example, a hand). Or a touch pen, etc., to acquire a cashback point by dragging along an edge of the advertisement image display area.
  • the consumer touches for example, a hand. Or a touch pen, etc., to acquire a cashback point by dragging along an edge of the advertisement image display area.
  • FIG. 7 variously illustrates an operation state in which a consumer drags along an edge of an advertisement image display area with a touch means (eg, a hand or a touch pen).
  • a touch means eg, a hand or a touch pen
  • FIG. 7A illustrates an operation state in which the touch means (for example, a hand or a touch pen) is dragged while moving in a straight line counterclockwise along the edge of the advertisement image shown in FIGS. 4 to 6.
  • the touch means for example, a hand or a touch pen
  • FIG. 7B illustrates an operation state in which the touch means (for example, a hand or a touch pen) drags while moving in a straight line clockwise along the edge of the advertisement image shown in FIGS. 4 to 6.
  • the touch means for example, a hand or a touch pen
  • FIG. 7 respectively indicate lower edge sections and right edges of the edges of the advertisement image shown in FIGS. 4 to 6 by touch means (for example, a hand or a touch pen). It shows the operation state of dragging while reciprocating linearly along the section, the upper edge section, and the left edge section.
  • touch means for example, a hand or a touch pen
  • the drag distance transmitter 113 of the portable smart communication device 110 touches the touch means.
  • a hand or a touch pen obtains a distance dragged along an edge of the advertisement image display area, and transmits the sum total distance to the advertisement image transmitter 122 of the advertisement image server 120.
  • the drag distance transmitter 113 drags from the point where the touch means (for example, the hand or the touch pen) first touches the edge of the advertisement image display area to move linearly in a predetermined direction or linearly reciprocate a predetermined section. Afterwards, the total distance is obtained by sensing and summing the distance dragged by the touch means by sensing the change in the rectangular coordinates to the last point falling from the touch screen 111.
  • the touch means for example, the hand or the touch pen
  • the viewing time calculator 123 sets the total distance based on the total running time of the advertisement image based on the distance-time conversion table.
  • the actual viewing time of the consumer for the corresponding advertisement image is calculated by comparing with the data, and the total advertisement viewing time obtained by summing the actual viewing times of a plurality of different consumers for one advertisement image is stored as advertisement exposure information.
  • the distance-time conversion table data is predetermined based on the total running time of the advertisement image. For example, the total running time of the advertisement image is set to 30 seconds, and the touch means (for example, a hand or a touch pen) is used for 30 seconds. If the maximum distance dragged along the edge of the advertisement image display area is set to 120 cm, the table data converts the drag distance 4 cm of the touch means (for example, hand or touch pen) into 1 second of actual viewing time of the consumer. Can be. The maximum distance may be variously and appropriately changed according to the size of the advertisement image display area.
  • the viewing time calculating unit 123 displays the total running time of the advertisement image when the total distance is greater than the maximum distance among the distance-time conversion table data in a state in which the total running time of the advertisement image has not passed.
  • the time from the start time of to the time when the total distance is input is calculated as the actual viewing time, or the actual viewing time is calculated as zero.
  • the consumer when the total distance is not greater than the maximum distance of the distance-time conversion table data in the state that the total running time of the advertisement image has not passed, the consumer does not concentrate on the advertisement image and only acquires a cashback point. For this reason, the actual viewing time is calculated to be less than the drag distance of the consumer or calculated as zero by considering the excessively fast dragging operation, and the advertiser is trusted with respect to the resulting actual viewing time of the consumer. In addition, the actual viewing time of the consumer can be used as a standard for calculating the objective advertising cost.
  • the point calculating unit 124 sets the actual viewing time of the consumer in advance.
  • the cashback points to be provided to the consumer who watched the advertisement video are calculated by comparing the point illusion table data, and the accumulated cashback points for each individual consumer are stored by summing the calculated cashback points each time the consumer views the advertisement image.
  • the advertisement exposure information transmission unit 125 of the advertisement image server 120 obtains the advertisement image of the corresponding advertiser.
  • the advertisement viewing time is transmitted to the portable smart communication device 110 of the advertiser, and thus the advertiser can check the advertisement effect on his advertisement image.
  • the total advertisement viewing time may be provided by time zone, daily, monthly and yearly classification.
  • the point transmitter 126 of the advertisement image server 120 may store the cumulative cashback point of the consumer in the portable smart communication device of the consumer ( 110, so that the consumer can check his cumulative cashback point. Consumers can convert their cumulative cashback points into cash or gift certificates to receive payments or use them as payment methods.
  • the consumer who wants to acquire the cashback point is displayed along the edge of the advertisement image display area by the touch means (for example, the hand or the touch pen) while the advertisement image is displayed on the touch screen 111. It requires the user to focus on the advertisement video by dragging and calculates the actual viewing time of the consumer for the advertisement video based on the drag distance of the consumer and provides the advertiser with the exposure information. In addition, the actual viewing time of the consumer can be used as a standard for calculating objective advertising costs.
  • the advertisement exposure information providing system is not limited to the above-described embodiment, and uses a communication device (eg, a touch screen or a mouse) that can communicate with the advertisement image server through a wired communication network (eg, wired Internet).
  • a communication device eg, a touch screen or a mouse
  • a wired communication network eg, wired Internet

Abstract

The present invention relates to a system for providing advertisement exposure information, which: calculates the actual viewing time of a consumer for a corresponding advertisement image by comparing the total distance obtained by calculating and adding up distances dragged by a touch means along the edge of an advertisement image display region while the advertisement image is displayed on a touch screen of a mobile smart communication device, with distance-time conversion table data predetermined with respect to the total running time of the corresponding advertisement image; calculates cashback points to be provided to the consumer who has viewed the corresponding advertisement image, by comparing the actual viewing time of the consumer with predetermined time-point conversion table data; stores, as the advertisement exposure information, the total advertisement viewing time obtained by adding up the actual viewing time of the multiple different consumers for one advertisement image; and then provides the advertisement viewing time when an advertiser requests an inquiry on the advertisement exposure information. The present invention requires the consumer, who desires to earn the cashback points, to focus on the advertisement image by dragging the advertisement image display region along the edge thereof with the touch means while the advertisement image is displayed on the touch screen, calculates the actual viewing time of the consumer for the corresponding advertisement image on the basis of the distance dragged by the consumer and provides the actual viewing time to the advertiser as the advertisement exposure information, thereby providing credibility of an advertisement effect to the advertiser and utilizing the actual viewing time of the consumer as an objective criterion for calculating advertisement costs.

Description

광고 노출 정보 제공 시스템Ad impression information provision system
본 발명은 광고 영상 제공 시스템에 관한 것이며, 더욱 상세히는 휴대용 스마트통신기기(예컨대, 스마트폰이나 태블릿, 노트북 등)를 통해 제공되는 광고 영상에 대한 소비자의 실제 시청 시간을 산출하여 광고주에게 광고 노출 정보로 제공하는 광고 노출 정보 제공 시스템에 관한 것이다.The present invention relates to an advertisement image providing system, and more particularly, to display advertisement exposure information to an advertiser by calculating an actual viewing time of an advertisement image provided through a portable smart communication device (for example, a smartphone, a tablet, a laptop, etc.). It relates to an advertisement exposure information providing system provided by.
스마트폰이나 태블릿, 노트북 등과 같은 휴대용 스마트통신기기는 터치스크린을 디스플레이장치와 입력장치로 사용한다. Portable smart communication devices such as smartphones, tablets, laptops, etc. use a touch screen as a display device and an input device.
예컨대, 스마트폰의 터치스크린은 웹 화면이나 사진, 영화와 같은 동영상이나 광고 영상 등을 표시하면서 사용자가 터치스크린의 일 측에 표시되는 볼륨 조절 화면을 손이나 터치펜 등의 터치수단으로 터치하거나 드래그함에 따라 스마트폰의 볼륨을 조절할 수 있다. For example, a touch screen of a smartphone displays a web screen, a picture, a movie, a video or an advertisement image, and the user touches or drags the volume control screen displayed on one side of the touch screen with a touch means such as a hand or a touch pen. You can adjust the volume of your smartphone.
또한, 스마트폰의 터치스크린은 문자 메시지 화면을 표시하면서 사용자가 터치스크린의 일 측에 표시되는 키보드 화면을 손이나 터치펜 등의 터치수단으로 터치하거나 드래그함에 따라 문자 메시지 화면에 문자를 입력할 수 있다. In addition, while the touch screen of the smartphone displays a text message screen, the user may input text into the text message screen as the user touches or drags the keyboard screen displayed on one side of the touch screen with a touch means such as a hand or a touch pen. have.
한편, 상기와 같은 휴대용 스마트통신기기를 통한 인터넷 사용량이 증가함에 따라 이러한 휴대용 스마트통신기기의 터치스크린에 표시되는 웹 화면에 광고 영상을 함께 표시하는 모바일 광고 방법이 시도되고 있다. Meanwhile, as the Internet usage through the portable smart communication device increases, a mobile advertisement method for displaying an advertisement image together on a web screen displayed on the touch screen of the portable smart communication device has been attempted.
상기와 같은 모바일 광고 방법은 해당 광고 영상의 노출 시간, 즉 상기 휴대용 스마트통신기기의 터치스크린에 해당 광고 영상이 표시되는 시간을 광고 효과 측정 척도로 사용하고, 통상 광고주는 광고 영상의 노출 시간에 비례하여 산정되는 광고비를 모바일 광고 제공업자에게 지불한다. The above mobile advertising method uses the exposure time of the corresponding advertisement image, that is, the time the advertisement image is displayed on the touch screen of the portable smart communication device as an advertisement effect measurement scale, and the advertiser is generally proportional to the exposure time of the advertisement image. To pay the mobile advertising provider.
하지만, 상기와 같이 단순히 휴대용 스마트통신기기의 터치스크린에 해당 광고 영상이 표시되는 시간을 광고 효과 측정 척도로 사용하는 경우에는 광고영상에 대한 소비자의 실제 시청 시간을 산출하지 못하는 단점이 있기 때문에 광고주에게 광고 효과에 대한 신뢰감을 주기 어렵고 광고비 산정기준의 객관성을 제시하기 어렵다. However, if the time when the corresponding advertisement image is simply displayed on the touch screen of the portable smart communication device as an advertisement effect measurement scale as described above, the actual viewing time of the consumer for the advertisement image cannot be calculated. It is difficult to give confidence in the effectiveness of advertisements, and it is difficult to suggest objectivity of advertisement cost estimation criteria.
예컨대, 휴대용 스마트통신기기의 터치스크린에 표시되는 웹 화면에 광고 영상이 함께 표시되는 동안 소비자가 전적으로 광고 영상만을 시청하지 않고 광고 영상 표시 영역 이외의 웹 화면을 바라볼 수 있으며, 소비자의 관심사가 아닌 광고 영상이 표시되는 경우에는 소비자가 웹 화면에 표시되는 광고 영상을 스킵하기 때문에 광고 영상에 대한 소비자의 실제 시청 시간을 산출하지 못한다. For example, while the advertisement image is displayed together on the web screen displayed on the touch screen of the portable smart communication device, the consumer may look at the web screen other than the advertisement image display area without solely watching the advertisement image. When the advertisement image is displayed, since the consumer skips the advertisement image displayed on the web screen, the actual viewing time of the consumer for the advertisement image cannot be calculated.
특허문헌1에는 이러한 단점을 극복하고 광고주에게 광고 효과에 대한 신뢰감을 주기위하여 시선추적 및 다중센서를 이용하여 정해진 시간 동안 소비자가 광고를 주시하는지 여부를 확인하여 광고 효과를 측정하는 시스템이 게재되어 있다. Patent Document 1 discloses a system for measuring the effectiveness of advertisements by checking whether the consumer watches the advertisement for a predetermined time using eye tracking and multiple sensors in order to overcome these disadvantages and give the advertisers confidence in the effects of the advertisement. .
특허문헌1에 게재된 시스템은 시선추적 및/또는 다중센서 모듈을 사용하여 광고가 디스플레이 되어 있는 영역에 사용자의 시선이 기준시간 이상 머물렀는지 여부를 확인하고, 사용자의 시선이 광고영역을 응시하는 동안에 광고 영역의 터치 여부를 측정하며, 측정한 광고 영역의 터치 여부를 근거로 터치횟수, 즉 광고 효과 기준 척도 중 하나인 '광고 터치 사람 수'를 산출하여 광고주에게 제공한다.The system disclosed in Patent Literature 1 uses eye tracking and / or a multi-sensor module to check whether the user's gaze has stayed in the area where the advertisement is displayed for more than a reference time, and the gaze of the user gazes at the advertising area. While measuring the touch of the advertising area, and calculates the number of touches, that is, the number of people who touch the advertisement, which is one of the criteria for measuring the advertisement effect, based on the measured whether the advertising area is touched and provided to the advertiser.
특허문헌1에는 광고가 디스플레이 되어 있는 영역에 사용자의 시선이 기준시간 이상 머물렀는지 여부를 확인하는 기술이 게재되어 있지만, 특허문헌1에 게재된 시스템은 광고 효과 기준 척도로 '광고 터치 사람 수'를 산출하여 광고주에게 제공하는 것이므로 여전히 광고 영상에 대한 소비자의 실제 시청 시간을 산출하여 광고주에게 제공하지 못한다. Patent Literature 1 includes a technique for checking whether a user's gaze has stayed longer than a reference time in an area where an advertisement is displayed. However, the system disclosed in Patent Literature 1 is based on an advertisement effect criterion. Since it is calculated and provided to the advertiser, the actual viewing time of the consumer for the advertisement video is still not calculated and provided to the advertiser.
(특허문헌 0001) KR 10-2010-0021702 A(Patent Document 0001) KR 10-2010-0021702 A
본 발명은 상기한 바와 같은 종래의 문제점을 해결하기 위한 것으로서, 본 발명의 목적은 휴대용 스마트통신기기(예컨대, 스마트폰이나 태블릿, 노트북 등)의 터치스크린에 광고 영상이 표시되는 동안 터치수단(예컨대, 손이나 터치펜 등)이 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청시간을 산출하고, 상기 소비자의 실제 시청 시간을 미리 정해놓은 시간-포인트 환상용 테이블 데이터와 비교하여 해당 광고 영상을 시청한 소비자에게 제공할 캐시백 포인트를 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고 시청 시간을 광고 노출 정보로 저장한 후 광고주의 광고 노출 정보 조회 요청이 있으면 제공하는 광고 노출 정보 제공 시스템을 제공하는 것이다.The present invention is to solve the conventional problems as described above, an object of the present invention is to provide a touch means (for example, while the advertising image is displayed on the touch screen of a portable smart communication device (for example, smart phone, tablet, laptop, etc.) , Hand, touch pen, etc.) to calculate the distance dragged along the edge of the advertisement image display area, and compare the total distance with the predetermined distance-time conversion table data based on the total running time of the advertisement image. Calculate the actual viewing time of the consumer for the advertisement video, and calculate the cashback point to be provided to the consumer who watched the advertisement image by comparing the actual viewing time of the consumer with the predetermined time-point annular table data. The actual viewing time of a plurality of different consumers is summed for one advertisement video. After the total number of ad viewing time save by advertising exposure information to provide ad serving systems that provide exposure information if the advertiser's ad exposure information inquiry request.
본 발명의 다른 목적은 상기 소비자의 실제 시청 시간을 미리 정해 놓은 시간-포인트 환상용 테이블 데이터와 비교하여 해당 광고 영상을 시청한 소비자에게 제공할 캐시백 포인트를 산출하고, 소비자가 광고 영상을 시청할 때마다 산출한 캐시백 포인트를 합산하여 소비자 개인별 누적 캐시백 포인트를 저장한 후 소비자의 포인트 조회 요청이 있으면 제공하는 광고 노출 정보 제공 시스템을 제공하는 것이다.Another object of the present invention is to compare the actual viewing time of the consumer with the predetermined time-point annular table data to calculate a cashback point to provide to the consumer who watched the advertisement image, every time the consumer watches the advertisement image It is to provide an advertisement exposure information providing system that stores the cumulative cashback points for each individual by summing the calculated cashback points and provides them when a consumer requests a point inquiry.
상기와 같은 본 발명의 목적을 달성하기 위하여, 본 발명에 따른 광고 노출 정보 제공 시스템은, 광고 영상 서버로부터 전송받은 광고 영상을 터치스크린에 표시하고, 터치스크린에 광고 영상이 표시되는 동안 터치수단(예컨대, 손이나 터치펜 등)이 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 광고 영상 서버로 전송하는 휴대용 스마트통신기기(예컨대, 스마트폰이나 태블릿, 노트북 등); 및 상기 휴대용 스마트통신기기의 터치스크린에 표시되는 광고 영상을 제공하고, 상기 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고 시청 시간을 광고 노출 정보로 저장하는 광고 영상 서버;로 구성되는 것을 특징으로 한다.In order to achieve the object of the present invention as described above, the advertisement exposure information providing system according to the present invention, and displays the advertising image received from the advertising image server on the touch screen, the touch means (while the advertising image is displayed on the touch screen ( For example, a portable smart communication device (eg, a smartphone, a tablet, a notebook, etc.) for obtaining a distance dragged along an edge of the advertisement image display area by a hand or a touch pen and transmitting the sum total distance to the advertisement image server; And providing an advertisement image displayed on the touch screen of the portable smart communication device, and comparing the total distance with the predetermined distance-time conversion table data based on the total running time of the advertisement image. And an advertisement image server for calculating an actual viewing time of a consumer and storing the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers with respect to any one advertisement image as advertisement exposure information. do.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 휴대용 스마트통신기기는 상기 광고 영상 서버로부터 광고 영상을 전송받아 터치스크린의 전체 화면 중 일부분으로 정해진 광고 영상 표시 영역에 표시하는 광고 영상 수신부; 및 터치수단(예컨대, 손이나 터치펜 등)이 상기 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 상기 광고 영상 서버로 전송하는 드래그 거리 전송부;로 구성되는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the portable smart communication device includes an advertisement image receiving unit for receiving an advertisement image from the advertisement image server and displaying the advertisement image on a portion of the entire screen of the touch screen; And a drag distance transmitter for transmitting a total distance, which is obtained by dragging the touch means (for example, a hand or a touch pen) along an edge of the advertisement image display area, to the advertisement image server. do.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 광고영상 수신부는 상기 광고 영상 표시 영역에 표시되는 광고 영상에 대한 화면 크기 조절 요청 혹은 전체 화면 보기 요청이 있으면 해당 광고 영상을 터치스크린의 전체 화면 중 일부분으로 조절된 크기의 화면으로 표시하거나 터치스크린의 전체 화면으로 표시하는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the advertisement image receiving unit displays a corresponding advertisement image on the full screen of the touch screen when a request is made for adjusting the screen size or requesting a full screen view of the advertisement image displayed on the advertisement image display area. It may be displayed as a screen of a size adjusted to a portion or a full screen of the touch screen.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 드래그거리 전송부는 터치수단(예컨대, 손이나 터치펜 등)이 상기 광고 영상 표시 영역의 가장자리를 처음 터치한 지점에서부터 드래그하여 정해진 방향으로 직선 이동 혹은 정해진 구간을 직선 왕복 이동한 후 터치스크린으로부터 떨어지는 마지막 지점까지의 직교 좌표 변화를 감지하여 터치수단이 드래그하는 거리를 구하고 합산함으로써 상기 총 거리를 구하는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the drag distance transmitting unit moves a straight line in a predetermined direction by dragging from a point where a touch means (for example, a hand or a touch pen) first touches an edge of the advertisement image display area. After detecting the rectangular coordinate change to the last point falling from the touch screen after linearly reciprocating the predetermined section, the total distance is obtained by calculating and summing the distance dragged by the touch means.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 광고영상 서버는 상기 휴대용 스마트통신기기의 터치스크린에 표시되는 광고주의 광고영상을 저장하는 광고 영상 저장부와; 상기 광고 영상 저장부의 광고 영상을 상기 휴대용 스마트통신기기로 전송하고 상기 총 거리를 수신하는 광고 영상 송신부; 및 상기 광고 영상 수신부가 수신한 상기 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고 시청 시간을 광고 노출 정보로 저장하는 시청 시간 산출부;로 구성되는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the advertisement image server includes an advertisement image storage unit for storing the advertisement image of the advertiser displayed on the touch screen of the portable smart communication device; An advertisement image transmitter for transmitting the advertisement image of the advertisement image storage unit to the portable smart communication device and receiving the total distance; And calculating the actual viewing time of the consumer for the corresponding advertisement image by comparing the total distance received by the advertisement image receiving unit with the predetermined distance-time conversion table data based on the total running time of the advertisement image. And a viewing time calculator configured to store, as advertisement exposure information, the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers with respect to one advertisement image.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 시청시간 산출부는 상기 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대 거리보다 큰 값으로 나타나면 상기 광고 영상의 총 상영시간의 시작 시각부터 상기 총 거리가 입력된 시각까지의 시간을 상기 실제 시청 시간으로 산출하는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the viewing time calculator is displayed when the total distance is greater than the maximum distance among the distance-time conversion table data in a state where the total running time of the advertisement image has not passed. The time from the start time of the total screening time of the advertisement image to the time when the total distance is input may be calculated as the actual viewing time.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 시청시간 산출부는 상기 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대 거리보다 큰 값으로 나타나면 상기 실제 시청 시간을 영(zero)으로 산출하는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the viewing time calculator is displayed when the total distance is greater than the maximum distance among the distance-time conversion table data in a state where the total running time of the advertisement image has not passed. The actual viewing time is calculated as zero.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 광고영상 서버는 상기 소비자의 실제 시청 시간을 미리 정해놓은 시간-포인트 환상용 테이블 데이터와 비교하여 해당 광고 영상을 시청한 소비자에게 제공할 캐시백 포인트를 산출하고, 소비자가 광고 영상을 시청할 때마다 산출한 캐시백 포인트를 합산하여 소비자 개인별 누적 캐시백 포인트를 저장하는 포인트 산출부를 더 포함하여 구성되는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the advertisement image server compares the actual viewing time of the consumer with a predetermined time-point annular table data and compares the cashback point to be provided to the consumer viewing the advertisement image. And a point calculating unit configured to add the calculated cashback points each time a consumer watches an advertisement image and to store cumulative cashback points for each individual consumer.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 광고영상 서버는 상기 휴대용 스마트통신기기를 통해 광고주의 광고 노출 정보 조회 요청을 받으면 해당 광고주의 광고 영상에 대하여 구한 상기 총 광고 시청 시간을 상기 휴대용 스마트통신기기로 전송하는 광고 노출 정보 전송부를 더 포함하여 구성되는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, the advertisement image server receives the advertisement exposure information inquiry request of the advertiser through the portable smart communication device, and displays the total advertisement viewing time obtained for the advertisement image of the advertiser. Characterized in that it further comprises an advertisement exposure information transmission unit for transmitting to a communication device.
본 발명에 따른 광고 노출 정보 제공 시스템에 있어서, 상기 광고영상 서버는 상기 휴대용 스마트통신기기를 통해 소비자의 포인트 조회 요청을 받으면 해당 소비자의 누적 캐시백 포인트를 상기 휴대용 스마트통신기기로 전송하는 포인트 전송부를 더 포함하여 구성되는 것을 특징으로 한다.In the advertisement exposure information providing system according to the present invention, when the advertisement image server receives a point inquiry request of the consumer through the portable smart communication device, the point transmitting unit further transmits the cumulative cashback point of the corresponding consumer to the portable smart communication device. Characterized in that it comprises a.
본 발명은 캐시백 포인트 획득을 원하는 소비자가 터치스크린에 광고 영상이 표시되는 동안 터치수단(예컨대, 손이나 터치펜 등)으로 광고 영상 표시영역의 가장자리를 따라서 드래그하는 동작에 의해 광고 영상에 집중할 것을 요구하고 소비자의 드래그 거리를 기반으로 해당 광고 영상에 대한 소비자의 실제 시청시간을 산출하여 광고주에게 광고 노출 정보로 제공하므로 광고주에게 광고 효과에 대한 신뢰감을 줄 수 있고 소비자의 실제 시청 시간을 객관성있는 광고비 산정기준으로 활용할 수 있다.The present invention requires a consumer who wants to acquire a cashback point to concentrate on the advertisement image by dragging along the edge of the advertisement image display area with touch means (for example, a hand or a touch pen) while the advertisement image is displayed on the touch screen. And calculate the actual viewing time of the consumer for the advertisement video based on the drag distance of the consumer, and provide the advertiser with the advertisement exposure information, thereby giving the advertisers confidence in the advertising effect and calculating the actual viewing time of the consumers objectively. It can be used as a standard.
도 1은 본 발명에 따른 광고 노출 정보 제공 시스템의 구성을 나타낸 블록도.1 is a block diagram showing the configuration of an advertisement exposure information providing system according to the present invention.
도 2는 본 발명에 따른 휴대용 스마트통신기기의 구성을 나타낸 블록도.Figure 2 is a block diagram showing the configuration of a portable smart communication device according to the present invention.
도 3은 본 발명에 따른 광고 영상 서버의 구성을 나타낸 블록도.Figure 3 is a block diagram showing the configuration of an advertising video server according to the present invention.
도 4는 터치스크린의 전체 화면 중 일부분으로 정해진 광고 영상 표시 영역에 표시하는 광고 영상을 나타낸 실시예.4 is a diagram illustrating an advertisement image displayed on an advertisement image display area defined as a part of a full screen of a touch screen.
도 5는 터치스크린의 전체 화면 중 일부분으로 조절된 크기의 화면으로 표시되는 광고 영상을 나타낸 실시예.FIG. 5 is a diagram illustrating an advertisement image displayed on a screen having a size adjusted to a portion of a full screen of a touch screen. FIG.
도 6은 터치스크린의 전체 화면으로 표시되는 광고 영상을 나타낸 실시예.6 is a diagram illustrating an advertisement image displayed on a full screen of a touch screen.
도 7은 터치수단이 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 작동 상태를 나타낸 실시예.7 is an embodiment illustrating an operation state in which the touch unit drags along an edge of the advertisement image display area.
이하, 본 발명의 바람직한 실시예를 첨부된 도면을 참조하여 더욱 상세하게 설명한다.Hereinafter, exemplary embodiments of the present invention will be described in more detail with reference to the accompanying drawings.
도 1을 참조하면, 본 발명에 따른 광고 노출 정보 제공 시스템(100)은 스마트폰이나 태블릿, 노트북 등과 같은 휴대용 스마트통신기기(110), 및 광고 영상 서버(120)를 포함하여 구성된다.Referring to FIG. 1, the advertisement exposure information providing system 100 according to the present invention includes a portable smart communication device 110 such as a smartphone, a tablet, a laptop, and the like, and an advertisement image server 120.
상기 휴대용 스마트통신기기(110)와 상기 광고 영상 서버(120)는 무선 인터넷과 같은 무선 통신망을 통해 통신한다.The portable smart communication device 110 and the advertisement image server 120 communicate through a wireless communication network such as wireless Internet.
상기 휴대용 스마트통신기기(110)는 상기 광고 영상 서버(120)로부터 전송받은 광고 영상을 터치스크린(111)에 표시하고, 터치스크린(111)에 광고 영상이 표시되는 동안 터치수단(예컨대, 손이나 터치펜 등)이 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 광고 영상 서버(120)로 전송한다.The portable smart communication device 110 displays the advertisement image received from the advertisement image server 120 on the touch screen 111 and touch means (for example, a hand or the like) while the advertisement image is displayed on the touch screen 111. A touch pen, etc.) obtains a distance dragged along the edge of the advertisement image display area and transmits the sum total distance to the advertisement image server 120.
도 2를 참조하면, 상기 휴대용 스마트통신기기(110)의 광고 영상 수신부(112)는 상기 광고 영상 서버(120)로부터 광고 영상을 전송받아 터치스크린(111)의 전체 화면 중 일부분으로 정해진 광고 영상 표시 영역에 표시한다.Referring to FIG. 2, the advertisement image receiving unit 112 of the portable smart communication device 110 receives an advertisement image from the advertisement image server 120 and displays an advertisement image determined as a part of the entire screen of the touch screen 111. Mark the area.
상기 광고 영상 수신부(112)는 상기 광고 영상 표시 영역에 표시되는 광고 영상에 대한 화면 크기 조절 요청 혹은 전체 화면 보기 요청이 있으면 해당 광고 영상을 터치스크린(111)의 전체 화면 중 일부분으로 조절된 크기의 화면으로 표시하거나 터치스크린(111)의 전체 화면으로 표시한다.The advertisement image receiving unit 112 adjusts the corresponding advertisement image to a part of the entire screen of the touch screen 111 when the screen size adjustment request or the full screen view request for the advertisement image displayed on the advertisement image display area is received. It is displayed on the screen or the full screen of the touch screen 111.
상기 휴대용 스마트통신기기(110)의 드래그 거리 전송부(113)는 터치수단(예컨대, 손이나 터치펜 등)이 상기 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 상기 광고 영상 서버(120)로 전송한다.The drag distance transmitter 113 of the portable smart communication device 110 calculates the distance dragged by a touch means (for example, a hand or a touch pen) along an edge of the advertisement image display area, and adds the total distance to the advertisement. The image server 120 transmits the same.
상기 드래그 거리 전송부(113)는 터치수단(예컨대, 손이나 터치펜 등)이 상기 광고 영상 표시 영역의 가장자리를 처음 터치한 지점에서부터 드래그하여 정해진 방향으로 직선 이동 혹은 정해진 구간을 직선 왕복 이동한 후 터치스크린(111)으로부터 떨어지는 마지막 지점까지의 직교 좌표 변화를 감지하여 터치수단이 드래그하는 거리를 구하고 합산함으로써 상기 총 거리를 구한다.The drag distance transmitter 113 drags from the point where the touch means (for example, the hand or the touch pen) first touches the edge of the advertisement image display area to move linearly in a predetermined direction or linearly reciprocate a predetermined section. The total distance is obtained by detecting and summing the distance dragged by the touch means by detecting the change in the rectangular coordinates from the touch screen 111 to the last point falling.
상기 광고 영상 서버(120)는 상기 휴대용 스마트통신기기(110)의 터치스크린(111)에 표시되는 광고 영상을 제공하고, 상기 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고 시청 시간을 광고 노출 정보로 저장한다.The advertisement image server 120 provides an advertisement image displayed on the touch screen 111 of the portable smart communication device 110 and presets the total distance based on the total running time of the advertisement image. The actual viewing time of the consumer for the corresponding advertisement image is calculated by comparing the table data for time conversion, and the total advertisement viewing time obtained by summing the actual viewing times of a plurality of different consumers with respect to one advertisement image. Save as.
도 3을 참조하면, 상기 광고 영상 서버(120)의 광고 영상 저장부(121)는 상기 휴대용 스마트통신기기(110)의 터치스크린(111)에 표시되는 광고주의 광고 영상을 저장한다.Referring to FIG. 3, the advertisement image storage unit 121 of the advertisement image server 120 stores an advertisement image of an advertiser displayed on the touch screen 111 of the portable smart communication device 110.
상기 광고 영상 서버(120)의 광고 영상 송신부(122)는 상기 광고 영상 저장부(121)의 광고 영상을 상기 휴대용 스마트통신기기(110)로 전송하고 상기 총 거리를 수신한다.The advertisement image transmitting unit 122 of the advertisement image server 120 transmits the advertisement image of the advertisement image storage unit 121 to the portable smart communication device 110 and receives the total distance.
상기 광고 영상 서버(120)의 시청 시간 산출부(123)는 상기 광고 영상 송신부(122)가 수신한 상기 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고 시청 시간을 광고노출 정보로 저장한다.The viewing time calculator 123 of the advertisement video server 120 sets the total distance received by the advertisement image transmitter 122 based on the total running time of the corresponding advertisement video based on distance-time conversion table data. The actual viewing time of the consumer for the corresponding advertisement image is calculated, and the total advertisement viewing time obtained by summing the actual viewing times of a plurality of different consumers with respect to any one advertisement image is stored as advertisement exposure information.
상기 시청 시간 산출부(123)는 상기 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대거리보다 큰 값으로 나타나면 상기 광고 영상의 총 상영시간의 시작 시각부터 상기 총 거리가 입력된 시각까지의 시간을 상기 실제 시청 시간으로 산출한다.The viewing time calculator 123 starts the total running time of the advertisement video when the total distance is greater than the maximum distance among the distance-time conversion table data in the state where the total running time of the advertisement video has not passed. The time from time to time at which the total distance is input is calculated as the actual viewing time.
상기 시청 시간 산출부(123)는 상기 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대거리보다 큰 값으로 나타나면 상기 실제 시청 시간을 영(zero)으로 산출한다.The viewing time calculating unit 123 zeros the actual viewing time when the total distance is greater than the maximum distance among the distance-time conversion table data in a state where the total running time of the advertisement image has not passed. Calculate as
상기 광고 영상 서버(120)의 포인트 산출부(124)는 상기 소비자의 실제 시청 시간을 미리 정해놓은 시간-포인트 환상용 테이블 데이터와 비교하여 해당 광고 영상을 시청한 소비자에게 제공할 캐시백 포인트를 산출하고, 소비자가 광고 영상을 시청할 때마다 산출한 캐시백 포인트를 합산하여 소비자 개인별 누적 캐시백 포인트를 저장한다.The point calculator 124 of the advertisement video server 120 calculates a cashback point to be provided to the consumer who viewed the advertisement image by comparing the actual viewing time of the consumer with the predetermined time-point annular table data. Each time a consumer watches an advertisement video, the calculated cash back points are added to store the accumulated cash back points for each individual consumer.
상기 광고 영상 서버(120)의 광고 노출 정보 전송부(125)는 상기 휴대용 스마트통신기기(110)를 통해 광고주의 광고 노출 정보 조회 요청을 받으면 해당 광고주의 광고 영상에 대하여 구한 상기 총 광고 시청 시간을 상기 휴대용 스마트통신기기(110)로 전송한다.When the advertisement exposure information transmission unit 125 of the advertisement image server 120 receives the advertiser exposure information inquiry request through the portable smart communication device 110, the advertisement exposure information 125 obtains the total advertisement viewing time obtained for the advertisement image of the corresponding advertiser. Transmission to the portable smart communication device (110).
상기 광고 영상 서버(120)의 포인트 전송부(126)는 상기 휴대용 스마트통신기기(110)를 통해 소비자의 포인트 조회 요청을 받으면 해당 소비자의 누적 캐시백 포인트를 상기 휴대용 스마트통신기기(110)로 전송한다.The point transmitter 126 of the advertisement image server 120 transmits the cumulative cashback point of the corresponding consumer to the portable smart communication device 110 when the point inquiry request of the consumer is received through the portable smart communication device 110. .
상기와 같이 구성되는 본 발명에 따른 광고 노출 정보 제공 시스템(100)은 다음과 같이 작동한다.The advertisement exposure information providing system 100 according to the present invention configured as described above operates as follows.
본 발명에 있어서, 상기 휴대용 스마트통신기기(110)의 사용자는 소비자와 광고주 모두가 될 수 있다.In the present invention, the user of the portable smart communication device 110 may be both a consumer and an advertiser.
상기 광고 영상 서버(120)는 모바일 광고 제공업자에서 운영 및 관리하는 것이 바람직하며, 광고주는 모바일 광고 제공업자와의 계약을 통해 광고비를 지불한다.The advertisement image server 120 is preferably operated and managed by a mobile advertisement provider, and the advertiser pays the advertisement fee through a contract with the mobile advertisement provider.
상기 광고 영상 서버(120)에서 상기 휴대용 스마트통신기기(110)의 터치스크린(111)에 표시되도록 제공하는 광고 영상은 광고주가 직접 제작하거나 광고주의 요청을 받은 모바일 광고 제공업자가 제작할 수 있다.The advertisement image provided by the advertisement image server 120 to be displayed on the touch screen 111 of the portable smart communication device 110 may be produced by an advertiser or by a mobile advertisement provider that receives an advertiser's request.
상기 광고 영상 서버(120)는 소비자가 자신의 휴대용 스마트 통신기기(110)로 무선 인터넷을 사용하는 동안 상기 휴대용 스마트통신기기(110)의 광고 영상 수신부(112)로 광고 영상을 전송한다.The advertisement image server 120 transmits the advertisement image to the advertisement image receiving unit 112 of the portable smart communication device 110 while the consumer uses the wireless Internet with his portable smart communication device 110.
이때, 상기 휴대용 스마트통신기기(110)의 광고 영상 수신부(112)는 상기 광고 영상 송신부(121)로부터 광고 영상을 수신하고, 터치스크린(111)에 표시되는 웹 화면에 광고 영상을 함께 표시한다.In this case, the advertisement image receiving unit 112 of the portable smart communication device 110 receives the advertisement image from the advertisement image transmitting unit 121 and displays the advertisement image together on the web screen displayed on the touch screen 111.
참고로, 도 4 내지 도 6에서는 터치스크린(111)에 표시되는 웹 화면에 광고 영상을 함께 표시하는 다양한 실시예를 나타내고 있다.For reference, FIGS. 4 to 6 illustrate various embodiments of displaying an advertisement image together on a web screen displayed on the touch screen 111.
도 4는 터치스크린(111)의 전체 화면 중 일부분으로 정해진 광고 영상 표시 영역에 표시하는 광고 영상을 나타낸 실시예이다.4 is a diagram illustrating an advertisement image displayed on an advertisement image display area defined as a part of an entire screen of the touch screen 111.
도 5는 터치스크린(111)의 전체 화면 중 일부분으로 조절된 크기의 화면으로 표시되는 광고 영상을 나타낸 실시예이며, 도 3의 광고 영상보다 더 크게 크기가 조절된 광고 영상을 나타낸다.FIG. 5 illustrates an advertisement image displayed as a screen of a size adjusted to a portion of the entire screen of the touch screen 111, and shows an advertisement image having a size larger than that of the advertisement image of FIG. 3.
도 6은 터치스크린(111)의 전체 화면으로 표시되는 광고 영상을 나타낸 실시예이다.6 is a diagram illustrating an advertisement image displayed on a full screen of the touch screen 111.
상기와 같이 소비자가 자신의 휴대용 스마트통신기기(110)를 사용하여 무선 인터넷을 사용하는 동안 터치스크린(111)에 표시되는 웹 화면에 광고 영상을 함께 표시될 때, 소비자는 터치수단(예컨대, 손이나 터치펜 등)으로 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 동작을 함으로써 캐시백 포인트 획득할 수 있다.As described above, when the consumer displays the advertisement image on the web screen displayed on the touch screen 111 while using the wireless Internet using his portable smart communication device 110, the consumer touches (for example, a hand). Or a touch pen, etc., to acquire a cashback point by dragging along an edge of the advertisement image display area.
참고로, 도 7은 소비자가 터치수단(예컨대, 손이나 터치펜 등)으로 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 동작 상태를 다양하게 나타내고 있다.For reference, FIG. 7 variously illustrates an operation state in which a consumer drags along an edge of an advertisement image display area with a touch means (eg, a hand or a touch pen).
도 7의 (a)는 터치수단(예컨대, 손이나 터치펜 등)이 도 4 내지 도 6에서 나타낸 광고 영상의 가장자리를 따라 반시계 방향으로 직선 이동하면서 드래그하는 작동 상태를 나타낸다.FIG. 7A illustrates an operation state in which the touch means (for example, a hand or a touch pen) is dragged while moving in a straight line counterclockwise along the edge of the advertisement image shown in FIGS. 4 to 6.
도 7의 (b)는 터치수단(예컨대, 손이나 터치펜 등)이 도 4 내지 도 6에서 나타낸 광고 영상의 가장자리를 따라 시계 방향으로 직선 이동하면서 드래그하는 작동 상태를 나타낸다.7B illustrates an operation state in which the touch means (for example, a hand or a touch pen) drags while moving in a straight line clockwise along the edge of the advertisement image shown in FIGS. 4 to 6.
도 7의 (c), (d), (e), (f)는 각각 터치수단(예컨대, 손이나 터치펜 등)이 도 4 내지 도 6에서 나타낸 광고 영상의 가장자리 중 하측 가장자리 구간, 우측 가장자리 구간, 상측 가장자리 구간, 좌측 가장자리 구간을 따라 직선 왕복이동하면서 드래그하는 작동 상태를 나타낸다.(C), (d), (e), and (f) of FIG. 7 respectively indicate lower edge sections and right edges of the edges of the advertisement image shown in FIGS. 4 to 6 by touch means (for example, a hand or a touch pen). It shows the operation state of dragging while reciprocating linearly along the section, the upper edge section, and the left edge section.
도 7의 (g), (h), (i), (j)는 각각 터치수단(예컨대, 손이나 터치펜 등)이 도 4 내지 도 6에서 나타낸 광고 영상의 가장자리 중 하측 가장자리와 우측 가장자리 구간, 하측 가장자리와 좌측 가장자리 구간, 상측 가장자리와 우측 가장자리 구간, 상측 가장자리와 좌측 가장자리 구간을 따라 직선 왕복 이동하면서 드래그하는 작동 상태를 나타낸다.7 (g), (h), (i), and (j), the lower edge and the right edge section among the edges of the advertisement image shown in FIGS. 4 to 6 by touch means (for example, a hand or a touch pen), respectively. , The operation state of dragging while reciprocating linearly along the lower and left edge sections, the upper and right edge sections, and the upper and left edge sections.
상기와 같이 소비자가 터치수단(예컨대, 손이나 터치펜 등)으로 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 동작을 하면, 상기 휴대용 스마트통신기기(110)의 드래그 거리 전송부(113)는 터치수단(예컨대, 손이나 터치펜 등)이 상기 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 상기 광고 영상 서버(120)의 광고 영상 송신부(122)로 전송한다.As described above, when the consumer drags along the edge of the advertisement image display area by the touch means (for example, a hand or a touch pen), the drag distance transmitter 113 of the portable smart communication device 110 touches the touch means. For example, a hand or a touch pen obtains a distance dragged along an edge of the advertisement image display area, and transmits the sum total distance to the advertisement image transmitter 122 of the advertisement image server 120.
이때, 상기 드래그 거리 전송부(113)는 터치수단(예컨대, 손이나 터치펜 등)이 상기 광고 영상 표시 영역의 가장자리를 처음 터치한 지점에서부터 드래그하여 정해진 방향으로 직선 이동 혹은 정해진 구간을 직선 왕복 이동한 후 터치스크린(111)으로부터 떨어지는 마지막 지점까지의 직교 좌표 변화를 감지하여 터치수단이 드래그하는 거리를 구하고 합산함으로써 상기 총 거리를 구한다.In this case, the drag distance transmitter 113 drags from the point where the touch means (for example, the hand or the touch pen) first touches the edge of the advertisement image display area to move linearly in a predetermined direction or linearly reciprocate a predetermined section. Afterwards, the total distance is obtained by sensing and summing the distance dragged by the touch means by sensing the change in the rectangular coordinates to the last point falling from the touch screen 111.
상기와 같이 상기 광고 영상 송신부(122)가 상기 총 거리를 수신하면, 상기 시청 시간 산출부(123)가 상기 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고 시청 시간을 광고 노출 정보로 저장한다.When the advertisement image transmitter 122 receives the total distance as described above, the viewing time calculator 123 sets the total distance based on the total running time of the advertisement image based on the distance-time conversion table. The actual viewing time of the consumer for the corresponding advertisement image is calculated by comparing with the data, and the total advertisement viewing time obtained by summing the actual viewing times of a plurality of different consumers for one advertisement image is stored as advertisement exposure information.
상기 거리-시간 환산용 테이블 데이터는 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 것으로서, 예컨대 광고 영상의 총 상영시간이 30초라고 정하고 이 30초 동안 터치수단(예컨대, 손이나 터치펜 등)이 상기 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 최대 거리를 120cm라고 정해놓은 경우라면 터치수단(예컨대, 손이나 터치펜 등)의 드래그 거리 4cm를 소비자의 실제 시청 시간 1초로 환산하는 테이블 데이터를 만들 수 있다. 또한, 상기 최대 거리는 상기 광고 영상 표시 영역의 크기에 따라 다양하고 적절하게 변경하여 정할 수 있다.The distance-time conversion table data is predetermined based on the total running time of the advertisement image. For example, the total running time of the advertisement image is set to 30 seconds, and the touch means (for example, a hand or a touch pen) is used for 30 seconds. If the maximum distance dragged along the edge of the advertisement image display area is set to 120 cm, the table data converts the drag distance 4 cm of the touch means (for example, hand or touch pen) into 1 second of actual viewing time of the consumer. Can be. The maximum distance may be variously and appropriately changed according to the size of the advertisement image display area.
이때, 상기 시청 시간 산출부(123)는 상기 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대 거리보다 큰 값으로 나타나면 상기 광고 영상의 총 상영시간의 시작 시각부터 상기 총 거리가 입력된 시각까지의 시간을 상기 실제 시청 시간으로 산출하거나, 상기 실제 시청 시간을 영(zero)으로 산출한다.In this case, the viewing time calculating unit 123 displays the total running time of the advertisement image when the total distance is greater than the maximum distance among the distance-time conversion table data in a state in which the total running time of the advertisement image has not passed. The time from the start time of to the time when the total distance is input is calculated as the actual viewing time, or the actual viewing time is calculated as zero.
본 발명에서는, 이처럼 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대 거리보다 큰 값으로 나타나면, 소비자가 광고 영상에 집중하지 않고 단지 캐시백 포인트 획득만을 위해서 과도하게 빠른 드래그 동작을 한 것으로 간주하여 상기 실제 시청 시간을 소비자의 드래그 거리보다 더 작게 산출하거나 영(zero)으로 산출하며, 그 결과로 산출되는 소비자의 실제 시청 시간에 대하여 광고주에게 신뢰감을 줄 수 있고 소비자의 실제 시청 시간을 객관성있는 광고비 산정기준으로 활용할 수 있다.In the present invention, when the total distance is not greater than the maximum distance of the distance-time conversion table data in the state that the total running time of the advertisement image has not passed, the consumer does not concentrate on the advertisement image and only acquires a cashback point. For this reason, the actual viewing time is calculated to be less than the drag distance of the consumer or calculated as zero by considering the excessively fast dragging operation, and the advertiser is trusted with respect to the resulting actual viewing time of the consumer. In addition, the actual viewing time of the consumer can be used as a standard for calculating the objective advertising cost.
상기와 같이 상기 시청 시간 산출부(123)가 광고 영상에 대한 소비자의 실제 시청 시간을 산출하면, 이와 동시에 혹은 연이어서 상기 포인트 산출부(124)가 상기 소비자의 실제 시청 시간을 미리 정해놓은 시간-포인트 환상용 테이블 데이터와 비교하여 해당 광고 영상을 시청한 소비자에게 제공할 캐시백 포인트를 산출하고, 소비자가 광고 영상을 시청할 때마다 산출한 캐시백 포인트를 합산하여 소비자 개인별 누적 캐시백 포인트를 저장한다.As described above, when the viewing time calculating unit 123 calculates the actual viewing time of the consumer for the advertisement image, at the same time or successively, the point calculating unit 124 sets the actual viewing time of the consumer in advance. The cashback points to be provided to the consumer who watched the advertisement video are calculated by comparing the point illusion table data, and the accumulated cashback points for each individual consumer are stored by summing the calculated cashback points each time the consumer views the advertisement image.
이후, 광고주가 자신의 휴대용 스마트통신기기(110)를 사용하여 광고 노출 정보 조회 요청을 하면 상기 광고 영상 서버(120)의 광고 노출 정보 전송부(125)는 해당 광고주의 광고 영상에 대하여 구한 상기 총 광고 시청 시간을 광고주의 휴대용 스마트통신기기(110)로 전송하며, 이에 따라서 광고주는 자신의 광고 영상에 대한 광고 효과를 확인할 수 있다. 상기 총 광고 시청 시간은 시간대별, 일별, 월별, 연별로 구분하여 제공할 수 있다.Subsequently, when the advertiser makes a request to view the advertisement exposure information using his portable smart communication device 110, the advertisement exposure information transmission unit 125 of the advertisement image server 120 obtains the advertisement image of the corresponding advertiser. The advertisement viewing time is transmitted to the portable smart communication device 110 of the advertiser, and thus the advertiser can check the advertisement effect on his advertisement image. The total advertisement viewing time may be provided by time zone, daily, monthly and yearly classification.
한편, 소비자가 자신의 휴대용 스마트통신기기(110)를 사용하여 포인트 조회 요청을 하면 상기 광고 영상 서버(120)의 포인트 전송부(126)는 해당 소비자의 누적 캐시백 포인트를 소비자의 휴대용 스마트통신기기(110)로 전송하며, 이에 따라서 소비자는 자신의 누적 캐시백 포인트를 확인할 수 있다. 소비자는 자신의 누적 캐시백 포인트를 현금이나 상품권 등으로 전환하여 지급받거나 결제수단으로 사용할 수 있다.Meanwhile, when a consumer makes a point inquiry request using his portable smart communication device 110, the point transmitter 126 of the advertisement image server 120 may store the cumulative cashback point of the consumer in the portable smart communication device of the consumer ( 110, so that the consumer can check his cumulative cashback point. Consumers can convert their cumulative cashback points into cash or gift certificates to receive payments or use them as payment methods.
상기한 바에서 알 수 있듯이, 본 발명은 캐시백 포인트 획득을 원하는 소비자가 터치스크린(111)에 광고 영상이 표시되는 동안 터치수단(예컨대, 손이나 터치펜 등)으로 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 동작에 의해 광고 영상에 집중할 것을 요구하고 소비자의 드래그 거리를 기반으로 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하여 광고주에게 광고 노출 정보로 제공하므로 광고주에게 광고 효과에 대한 신뢰감을 줄 수 있고 소비자의 실제 시청시간을 객관성있는 광고비 산정기준으로 활용할 수 있다.As can be seen from the above, according to the present invention, the consumer who wants to acquire the cashback point is displayed along the edge of the advertisement image display area by the touch means (for example, the hand or the touch pen) while the advertisement image is displayed on the touch screen 111. It requires the user to focus on the advertisement video by dragging and calculates the actual viewing time of the consumer for the advertisement video based on the drag distance of the consumer and provides the advertiser with the exposure information. In addition, the actual viewing time of the consumer can be used as a standard for calculating objective advertising costs.
이상에서 설명한 본 발명에 따른 광고 노출 정보 제공 시스템은 상기한 실시예에 한정되지 않고, 상기 광고 영상 서버와 유선 통신망(예컨대, 유선 인터넷 등)을 통해 통신 가능한 통신기기(예컨대, 터치스크린 혹은 마우스를 사용하는 PC)에 적용 가능하며, 이하의 특허청구범위에서 청구하는 본 발명의 요지를 벗어남이 없이 본 발명이 속하는 분야에서 통상의 지식을 가진 자라면 누구든지 다양하게 변경하여 실시할 수 있는 범위까지 그 기술적 정신이 있다.The advertisement exposure information providing system according to the present invention described above is not limited to the above-described embodiment, and uses a communication device (eg, a touch screen or a mouse) that can communicate with the advertisement image server through a wired communication network (eg, wired Internet). PC) to be used, and those who have ordinary knowledge in the field of the present invention without departing from the gist of the invention claimed in the claims below to the extent that can be changed in various ways There is a technical spirit.

Claims (10)

  1. 광고 영상 서버(120)로부터 전송받은 광고 영상을 터치스크린(111)에 표시하고, 터치스크린(111)에 광고 영상이 표시되는 동안 터치수단이 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 광고 영상 서버(120)로 전송하는 휴대용 스마트통신기기(110); 및The advertisement image received from the advertisement image server 120 is displayed on the touch screen 111, and while the advertisement image is displayed on the touch screen 111, the distance obtained by dragging along the edge of the advertisement image display area is calculated and summed. Portable smart communication device 110 for transmitting a total distance to the advertising image server 120; And
    상기 휴대용 스마트통신기기(110)의 터치스크린(111)에 표시되는 광고 영상을 제공하고, 상기 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해 놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고 시청 시간을 광고 노출 정보로 저장하는 광고 영상 서버(120);Providing an advertisement image displayed on the touch screen 111 of the portable smart communication device 110, and comparing the total distance with the predetermined distance-time conversion table data based on the total running time of the advertisement image The advertisement image server 120 calculates the actual viewing time of the consumer for the corresponding advertisement image and stores the total advertisement viewing time obtained by summing the actual viewing times of a plurality of different consumers with respect to any one advertisement image as advertisement exposure information. );
    로 구성되는 것을 특징으로 하는 광고 노출 정보 제공 시스템.Ad exposure information providing system, characterized in that consisting of.
  2. 제 1 항에 있어서, 상기 휴대용 스마트통신기기(110)는The method of claim 1, wherein the portable smart communication device 110
    상기 광고 영상 서버(120)로부터 광고 영상을 전송받아 터치스크린(111)의 전체 화면 중 일부분으로 정해진 광고 영상 표시 영역에 표시하는 광고 영상 수신부(112); 및An advertisement image receiving unit 112 receiving the advertisement image from the advertisement image server 120 and displaying the advertisement image on a display area of the advertisement image determined as a part of the entire screen of the touch screen 111; And
    터치수단이 상기 광고 영상 표시 영역의 가장자리를 따라서 드래그하는 거리를 구하여 합산한 총 거리를 상기 광고 영상 서버(120)로 전송하는 드래그 거리 전송부(113);A drag distance transmitter 113 for obtaining a distance dragged by the touch means along the edge of the advertisement image display area and transmitting the sum total distance to the advertisement image server 120;
    로 구성되는 것을 특징으로 하는 광고 노출 정보 제공 시스템.Ad exposure information providing system, characterized in that consisting of.
  3. 제 2 항에 있어서, 상기 광고 영상 수신부(112)는The method of claim 2, wherein the advertisement image receiving unit 112
    상기 광고 영상 표시 영역에 표시되는 광고 영상에 대한 화면 크기 조절 요청 혹은 전체 화면 보기 요청이 있으면 해당 광고 영상을 터치스크린(111)의 전체화면 중 일부분으로 조절된 크기의 화면으로 표시하거나 터치스크린(111)의 전체화면으로 표시하는 것을 특징으로 하는 광고 노출 정보 제공 시스템.If there is a screen size control request or a full screen view request for the advertisement image displayed in the advertisement image display area, the corresponding advertisement image is displayed as a portion of the full screen of the touch screen 111 and the touch screen 111 is adjusted. Ad exposure information providing system, characterized in that to display in full screen.
  4. 제 2 항에 있어서, 상기 드래그 거리 전송부(113)는The method of claim 2, wherein the drag distance transmitter 113
    터치수단이 상기 광고 영상 표시 영역의 가장자리를 처음 터치한 지점에서부터 드래그하여 정해진 방향으로 직선 이동 혹은 정해진 구간을 직선 왕복 이동한 후 터치스크린(111)으로부터 떨어지는 마지막 지점까지의 직교 좌표 변화를 감지하여 터치수단이 드래그하는 거리를 구하고 합산함으로써 상기 총 거리를 구하는 것을 특징으로 하는 광고 노출 정보 제공 시스템.The touch means drags from the point where the edge of the advertisement image display area is first touched to move linearly in a predetermined direction or to linearly reciprocate a predetermined section, and then detects a change in orthogonal coordinates from the touch screen 111 to the last point falling. And the total distance is obtained by calculating and summing the distance dragged by the means.
  5. 제 1 항에 있어서, 상기 광고 영상 서버(120)는The method of claim 1, wherein the advertising video server 120
    상기 휴대용 스마트통신기기(110)의 터치스크린(111)에 표시되는 광고주의 광고 영상을 저장하는 광고 영상 저장부(121)와;An advertisement image storage unit 121 storing an advertisement image of an advertiser displayed on the touch screen 111 of the portable smart communication device 110;
    상기 광고 영상 저장부(121)의 광고 영상을 상기 휴대용 스마트통신기기(110)로 전송하고 상기 총 거리를 수신하는 광고 영상 송신부(122); 및An advertisement image transmitter 122 for transmitting the advertisement image of the advertisement image storage 121 to the portable smart communication device 110 and receiving the total distance; And
    상기 광고 영상 송신부(122)가 수신한 상기 총 거리를 해당 광고 영상의 총 상영시간을 기준으로 미리 정해놓은 거리-시간 환산용 테이블 데이터와 비교하여 해당 광고 영상에 대한 소비자의 실제 시청 시간을 산출하고, 어느 하나의 광고 영상에 대하여 서로 다른 복수의 소비자의 실제 시청 시간을 합산하여 구한 총 광고시청 시간을 광고 노출 정보로 저장하는 시청 시간 산출부(123);Computing the actual viewing time of the consumer for the advertisement image by comparing the total distance received by the advertisement image transmission unit 122 with the distance-time conversion table data predetermined based on the total running time of the advertisement image. A viewing time calculator 123 for storing the total advertisement viewing time obtained by summing the actual viewing time of a plurality of different consumers with respect to any one advertisement image as advertisement exposure information;
    로 구성되는 것을 특징으로 하는 광고 노출 정보 제공 시스템.Ad exposure information providing system, characterized in that consisting of.
  6. 제 5 항에 있어서, 상기 시청 시간 산출부(123)는The method of claim 5, wherein the viewing time calculator 123
    상기 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대 거리보다 큰 값으로 나타나면 상기 광고 영상의 총 상영시간의 시작 시각부터 상기 총 거리가 입력된 시각까지의 시간을 상기 실제 시청 시간으로 산출하는 것을 특징으로 하는 광고 노출 정보 제공 시스템.If the total distance is greater than the maximum distance among the distance-time conversion table data in a state in which the total screening time of the advertisement image has not passed, the time at which the total distance is input from the start time of the total screening time of the advertisement image. Ad exposure information providing system, characterized in that to calculate the time to the actual viewing time.
  7. 제 5 항에 있어서, 상기 시청 시간 산출부(123)는The method of claim 5, wherein the viewing time calculator 123
    상기 광고 영상의 총 상영시간이 지나지 않은 상태에서 상기 총 거리가 상기 거리-시간 환산용 테이블 데이터 중 최대 거리보다 큰 값으로 나타나면 상기 실제 시청 시간을 영(zero)으로 산출하는 것을 특징으로 하는 광고 노출 정보 제공 시스템.When the total distance is greater than the maximum distance among the distance-time conversion table data in the state that the total running time of the advertisement image has not passed, the actual exposure time is calculated as zero. Informational system.
  8. 제 5 항에 있어서, 상기 광고 영상 서버(120)는The method of claim 5, wherein the advertising video server 120
    상기 소비자의 실제 시청 시간을 미리 정해놓은 시간-포인트 환상용 테이블 데이터와 비교하여 해당 광고 영상을 시청한 소비자에게 제공할 캐시백 포인트를 산출하고, 소비자가 광고 영상을 시청할 때마다 산출한 캐시백 포인트를 합산하여 소비자 개인별 누적 캐시백 포인트를 저장하는 포인트 산출부(124)를 더 포함하여 구성되는 것을 특징으로 하는 광고 노출 정보 제공 시스템.The cashback points to be provided to the consumer who watched the advertisement video are compared with the time-point annular table data which has previously determined the actual viewing time of the consumer, and the cashback points calculated each time the consumer watches the advertisement image are added up. Advertisement exposure information providing system, characterized in that it further comprises a point calculator (124) for storing the cumulative cashback point for each individual consumer.
  9. 제 5 항에 있어서, 상기 광고 영상 서버(120)는The method of claim 5, wherein the advertising video server 120
    상기 휴대용 스마트통신기기(110)를 통해 광고주의 광고 노출 정보 조회 요청을 받으면 해당 광고주의 광고 영상에 대하여 구한 상기 총 광고 시청 시간을 상기 휴대용 스마트통신기기(110)로 전송하는 광고 노출 정보 전송부(125)를 더 포함하여 구성되는 것을 특징으로 하는 광고 노출 정보 제공 시스템.When the advertisement exposure information request from the advertiser is received through the portable smart communication device 110, the advertisement exposure information transmission unit for transmitting the total advertisement viewing time obtained for the advertisement image of the advertiser to the portable smart communication device 110 ( Advertisement exposure information providing system, characterized in that further comprises a).
  10. 제 5 항에 있어서, 상기 광고 영상 서버(120)는The method of claim 5, wherein the advertising video server 120
    상기 휴대용 스마트통신기기(110)를 통해 소비자의 포인트 조회 요청을 받으면 해당 소비자의 누적 캐시백 포인트를 상기 휴대용 스마트통신기기(110)로 전송하는 포인트 전송부(126)를 더 포함하여 구성되는 것을 특징으로 하는 광고 노출 정보 제공 시스템.When the consumer receives the point inquiry request through the portable smart communication device 110, characterized in that it further comprises a point transmitter 126 for transmitting the cumulative cash back point of the consumer to the portable smart communication device 110 Ad impression information providing system.
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