WO2015141965A3 - System for providing advertisement exposure information - Google Patents

System for providing advertisement exposure information Download PDF

Info

Publication number
WO2015141965A3
WO2015141965A3 PCT/KR2015/002157 KR2015002157W WO2015141965A3 WO 2015141965 A3 WO2015141965 A3 WO 2015141965A3 KR 2015002157 W KR2015002157 W KR 2015002157W WO 2015141965 A3 WO2015141965 A3 WO 2015141965A3
Authority
WO
WIPO (PCT)
Prior art keywords
advertisement
consumer
time
advertising
exposure information
Prior art date
Application number
PCT/KR2015/002157
Other languages
French (fr)
Korean (ko)
Other versions
WO2015141965A2 (en
Inventor
권혁
Original Assignee
권혁
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 권혁 filed Critical 권혁
Publication of WO2015141965A2 publication Critical patent/WO2015141965A2/en
Publication of WO2015141965A3 publication Critical patent/WO2015141965A3/en

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0235—Discounts or incentives, e.g. coupons or rebates constrained by time limit or expiration date

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention relates to a system for providing advertisement exposure information, which calculates, if a consumer imitates an advertising music or advertising slogan in an advertisement imitating time predetermined on the basis of a total runtime of an advertisement image to allow the consumer to imitate the advertising music or an advertising slogan while the advertisement image including the advertising music or advertising slogan is being displayed on a touch screen of a portable smart communication device, the advertisement imitating time as consumer's actual viewing time for the advertisement image, calculates a cashback point to be provided to the consumer having viewed the advertisement image by comparing the consumer's actual viewing time with data in a predetermined time-point conversion table, stores a total advertisement viewing time obtained by summing up the actual viewing time of a plurality of different consumers for one advertisement image, as advertisement exposure information, and then provides the advertisement exposure information when there is a request for an inquiry of the advertisement exposure information from an advertiser. In the present invention, if a consumer who wants to acquire a cashback point imitates an advertising music or advertising slogan in an advertisement imitating time predetermined on the basis of a total runtime of an advertisement image while the advertisement image is being displayed on a touch screen, the advertisement imitating time is calculated as consumer's actual viewing time for the advertisement image and is then provided, as advertisement exposure information, to the advertiser. Therefore, the present invention can provide the advertiser with confidence in an effectiveness of the advertisement, and enables the consumer's actual viewing time to be used as an objective criterion for advertisement fee calculation.
PCT/KR2015/002157 2014-03-21 2015-03-06 System for providing advertisement exposure information WO2015141965A2 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
KR10-2014-0033174 2014-03-21
KR1020140033174A KR101452407B1 (en) 2014-03-21 2014-03-21 System for servicing advertisement exposure information

Publications (2)

Publication Number Publication Date
WO2015141965A2 WO2015141965A2 (en) 2015-09-24
WO2015141965A3 true WO2015141965A3 (en) 2016-01-07

Family

ID=51998157

Family Applications (1)

Application Number Title Priority Date Filing Date
PCT/KR2015/002157 WO2015141965A2 (en) 2014-03-21 2015-03-06 System for providing advertisement exposure information

Country Status (2)

Country Link
KR (1) KR101452407B1 (en)
WO (1) WO2015141965A2 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CN112308609B (en) * 2020-10-31 2023-06-27 成都新潮传媒集团有限公司 Advertisement putting charging method and device and computer equipment
KR102622649B1 (en) * 2023-06-23 2024-01-10 김용일 Food ordering system and method having advertisement function

Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030057796A (en) * 2001-12-29 2003-07-07 주식회사 정철인터랩 Method for languige education through the network
KR101101044B1 (en) * 2009-09-17 2011-12-29 이상용 The Advertising Apparatus which using of Color Ring in Mobile Communications Network
KR101324310B1 (en) * 2012-08-23 2013-11-01 류용은 Method indicating the advertisement on display panel of the mobile phone and reward providing method thereby
KR101331208B1 (en) * 2011-11-25 2013-12-19 조주환 System for advertisement service using smart phone

Patent Citations (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20030057796A (en) * 2001-12-29 2003-07-07 주식회사 정철인터랩 Method for languige education through the network
KR101101044B1 (en) * 2009-09-17 2011-12-29 이상용 The Advertising Apparatus which using of Color Ring in Mobile Communications Network
KR101331208B1 (en) * 2011-11-25 2013-12-19 조주환 System for advertisement service using smart phone
KR101324310B1 (en) * 2012-08-23 2013-11-01 류용은 Method indicating the advertisement on display panel of the mobile phone and reward providing method thereby

Also Published As

Publication number Publication date
KR101452407B1 (en) 2014-10-23
WO2015141965A2 (en) 2015-09-24

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