WO2015109458A1 - 供举办奖励活动的网络服务系统 - Google Patents

供举办奖励活动的网络服务系统 Download PDF

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Publication number
WO2015109458A1
WO2015109458A1 PCT/CN2014/071116 CN2014071116W WO2015109458A1 WO 2015109458 A1 WO2015109458 A1 WO 2015109458A1 CN 2014071116 W CN2014071116 W CN 2014071116W WO 2015109458 A1 WO2015109458 A1 WO 2015109458A1
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WO
WIPO (PCT)
Prior art keywords
information
verification information
storage unit
consumer
terminal
Prior art date
Application number
PCT/CN2014/071116
Other languages
English (en)
French (fr)
Inventor
康家铭
Original Assignee
康家铭
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by 康家铭 filed Critical 康家铭
Priority to PCT/CN2014/071116 priority Critical patent/WO2015109458A1/zh
Priority to US15/112,814 priority patent/US20160350779A1/en
Priority to CN201480073460.5A priority patent/CN105900124A/zh
Priority to EP14880095.6A priority patent/EP3098768A4/en
Priority to JP2016547567A priority patent/JP2017504124A/ja
Publication of WO2015109458A1 publication Critical patent/WO2015109458A1/zh
Priority to HK16111678.8A priority patent/HK1223446A1/zh

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Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0207—Discounts or incentives, e.g. coupons or rebates
    • G06Q30/0212—Chance discounts or incentives
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
    • G07F17/3202—Hardware aspects of a gaming system, e.g. components, construction, architecture thereof
    • G07F17/3223—Architectural aspects of a gaming system, e.g. internal configuration, master/slave, wireless communication
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
    • G07F17/3225—Data transfer within a gaming system, e.g. data sent between gaming machines and users
    • G—PHYSICS
    • G07—CHECKING-DEVICES
    • G07F—COIN-FREED OR LIKE APPARATUS
    • G07F17/00—Coin-freed apparatus for hiring articles; Coin-freed facilities or services
    • G07F17/32—Coin-freed apparatus for hiring articles; Coin-freed facilities or services for games, toys, sports, or amusements
    • G07F17/3286—Type of games
    • G07F17/329—Regular and instant lottery, e.g. electronic scratch cards

Definitions

  • Network service system for holding incentives
  • the present invention relates to a network service system, and more particularly to a network service system for conducting incentive activities.
  • each manufacturer usually sets up different kinds of lottery activity platforms according to their needs.
  • the redemption methods and operation modes of each platform are different, which often causes consumers to participate in lottery activities of multiple manufacturers.
  • it is necessary to participate in the lottery activities for each activity platform which leads to the need for consumers to repeat the verification process at the same time, which is not only time-consuming, but also easy to cause confusion, so that the consumers can reduce the willingness to draw, and the manufacturers can not achieve the marketing effect by the lottery activities.
  • the object of the present invention is to provide a network service system for holding reward activities, which enables most manufacturers to organize reward activities on a unified platform, which can save manpower, material resources, time and money required for holding the lottery activities.
  • the present invention provides a network service system for conducting an incentive activity, comprising: a plurality of vendor terminals, each of which has an identity identification data;
  • a terminal service platform includes a storage unit, a processing unit, and an execution end.
  • the storage unit, the processing unit, and the execution end are connected to each other.
  • the storage unit stores identity identification data of each vendor end, and each vendor side
  • the processing unit stores the service request and the plurality of verification information to the storage unit according to the identity identification data, the service request, the multiple verification information, and the Corresponding to the identification data, the plurality of verification information includes at least one winning information, each of the verification information being formed on an item to form a verification information to be verified; a plurality of consumers, when each of the consumers transmits one of the verification information to be verified to the terminal service platform, the processing unit may compare and verify the verification information to be verified with the verification information in the storage unit.
  • the verification result is sent to the storage unit, and the executing end performs a feedback means to the consumer according to the verification result.
  • the invention also provides a network service system for holding an incentive activity, comprising:
  • each vendor has an identity identification data and a pair of funding information that should be identified;
  • a terminal service platform includes a storage unit, a processing unit, and an execution terminal.
  • the storage unit, the processing unit, and the execution end are connected to each other.
  • the storage unit stores identification data of the vendor end, the capital contribution information, and the like.
  • the verification information, the plurality of verification information includes a plurality of winning information, and the processing unit may allocate the proportion of the winning information in the verification information to each of the vendors according to the funding information of each vendor, and the verification information may be An item to form a verification information to be verified; and
  • the processing unit may compare and verify the verification information to be verified with the verification information in the storage unit.
  • the verification result is sent to the storage unit, and the executing end performs a feedback means to the consumer according to the verification result.
  • the invention can make the consumer no longer need to go out to the merchant or the store of the purchased product to exchange prizes, which is quite convenient, and each of the manufacturers does not need to send additional personnel to the merchant or the store to assist in the exchange of prizes.
  • the invention can make the manufacturers do not need to find the printing manufacturer to print the program, and can directly execute the program through the execution end, and the manufacturer can not only save the labor cost but also effectively reduce the expenditure cost when the lottery event is to be held.
  • the invention can transmit specific marketing information for different consumer preferences or needs, increase the probability of consumer consumption, and further improve the marketing effect.
  • the invention not only provides a convenient lottery platform for each manufacturer, but also provides various lottery methods and effective marketing means, and the manufacturer can save manpower, material resources, time, money, etc., which are required for the lottery activities, to achieve more effective and The convenience of the lottery.
  • FIG. 1 is a schematic view of a preferred embodiment of the present invention.
  • FIG. 2 is a block diagram showing the structural relationship of a preferred embodiment of the present invention.
  • 1 Network service system for holding incentive activities
  • 2 Vendor side
  • the present invention provides a network service system 1 for conducting an incentive event, which includes a plurality of vendor terminals 2, a terminal service platform 3, and a plurality of consumer terminals 4.
  • the terminal service platform 3 includes a storage unit 31, a processing unit 32, and an execution terminal 33.
  • the storage unit 31, the processing unit 32, and the execution terminal 33 are connected to each other.
  • the storage unit 31 stores the identity identification data of each vendor terminal 2.
  • the processing unit 32 stores the service according to the identity identification data.
  • the request and the plurality of verification information are stored in the storage unit 31, the service request, the plurality of verification information corresponding to the identity identification data, and further, the terminal service platform 3 further has a background interface 34,
  • the embodiment further includes a communication device (such as a computer, a mobile phone or a tablet computer), and each of the vendor terminals 2 can view the background interface 34 through the network (wired or wireless) and transmit the identity through the background interface 34.
  • each of the vendor terminals 2 can transmit a dedicated device to the vendor through the communication device
  • the account number and password of the 2 are entered into the backend interface 34 of the terminal service platform 3, and each of the vendor terminals 2 can transmit service requirements of different content to the terminal service platform 3 according to the requirements thereof, wherein the service request can include a lottery
  • Product information in other words, each manufacturer terminal 2 can transmit the name of the lottery event to be held, the number of people who want to participate in the lottery, the number of people to win the prize, and the information of the winning product to be provided, etc. through the background interface 34 to
  • the processing unit 32 of the terminal service platform 3 stores the service requirements corresponding to the vendor terminal 2 and the corresponding plurality of verification information to the storage according to the identity identification data of each vendor terminal 2 Unit 31.
  • the plurality of verification information includes at least one winning information.
  • the plurality of verification information includes a plurality of information for the lottery and a plurality of winning information, and each of the winning information corresponds to one of the winning product information, more specifically,
  • the information for the lottery may be, but is not limited to, a free serial number, and the plurality of information for the lottery does not overlap each other, and the information for the lottery includes information corresponding to the plurality of winning information, of course, In other possible embodiments, the plurality of information for the lottery includes information corresponding to the plurality of winning information and a plurality of unwinned information.
  • Each of the verification information may be formed on an item to form a verification information to be verified.
  • the verification information to be verified is masked and selectively exposed and cannot be restored to the original obscured state once exposed.
  • the verification information to be verified is covered by a selectively scratchable silver paint layer, and each of the consumer terminals 4 can scrape the silver paint layer to obtain the verification information to be verified, more specifically, each of the The consumer terminal 4 can purchase a commodity sold by one of the manufacturers 2 through a sales terminal, and the commodity is printed with the verification information to be verified, because the verification information to be verified is a silver paint that can be selectively scraped off.
  • Layer coverage when the consumer terminal 4 obtains the product that has been printed with the verification information to be verified, each of the consumer terminals 4 can scrape the silver paint layer to obtain the verification information to be verified.
  • the sales terminal when purchasing the product sold by one of the manufacturer terminals 2, the sales terminal gives the consumer terminal 4 a label paper printed with the verification information to be verified, and the consumer terminal 4 The silver paint layer of the label paper can be scraped off to obtain the verification information to be verified.
  • the processing unit 32 may compare the verification information to be verified with the verification information in the storage unit 31 and store a corresponding verification result.
  • the terminal service platform 3 further has a front-end interface 35 in the embodiment, and further includes a communication module, the communication module is configured to display the front-end interface 35, and the front-end interface 35 displays each of the The name of the lottery event held by the manufacturer terminal 2, each of the consumer terminals 4 can view the foreground interface 35 through the communication module to select the name of the lottery event held by the vendor side 2 to which the purchased product belongs.
  • each of the consumer terminals 4 selects the name of the lottery activity of one of the vendor terminals 2, it can be linked to an input interface 5, and each of the consumer terminals 4 can transmit the to-be-selected interface 5 Test Verification information of the certificate, when each of the consumer terminals 4 transmits the obtained verification information to be verified to the terminal service platform 3 at the input interface 5, the processing unit 32 can compare the verification information and the storage unit to be verified.
  • the notification causes the consumer terminal 4 to know the corresponding winning product information, for example, a window screen displaying related winning messages such as "winning, winning product is a computer", and at this time, the consumer terminal 4 can further enter Transmitting a consumer information to the terminal service platform 3 through the input interface 5, the consumer information refers to the name, phone number, address or email or other similar contact mode of the consumer terminal 4, and the processing unit 32
  • the consumer information is stored in the storage unit 31, and the executing terminal 33 performs a feedback means to the consumer terminal 4 by using the consumer information according to the verification result.
  • the means may be, but is not limited to, means for sending the winning item, and specifically, when the verification result of each of the consumers is "winning", the executing terminal 33 and the consumer information transmitted by the consumer 4 will The winning item corresponding to the consumer terminal 4 is sent to the consumer terminal 4. In this way, each of the consumers does not have to go out to the merchant or the store to purchase the prizes, which is quite convenient, and each of the manufacturers 2 does not need to send additional personnel to the merchants or stores to assist in the redemption of prizes. .
  • each of the vendor terminals 2 can obtain the plurality of verification information corresponding to the storage unit 31 in the storage unit 31 and print the verification information on the surface of the article, and more specifically,
  • Each of the manufacturer terminals 2 can download and obtain the plurality of verification information by using the background interface 34.
  • the manufacturer terminal 2 can download and download the corresponding manufacturer terminal 2
  • the plurality of verification information, and each of the verification information is printed on any item or label paper by a printing device.
  • the executing terminal 33 prints each verification information on the surface of the item according to the verification information in the storage unit 31, for example, each of the manufacturer terminals 2 can authorize to give The terminal service platform 3, the execution end 33 prints each verification information to any product or label paper through the printing device according to the service requirements of the manufacturer terminal 2, so that each manufacturer side 2, there is no need to find the manufacturer to print and other programs, and the program can be directly executed through the execution terminal 33.
  • Each of the manufacturer terminals 2 can not only save labor costs but also effectively reduce the expenditure cost when the lottery event is to be held.
  • an information transmission module 36 may be further included, and the information transmission module 36 is connected to the storage unit 31. It can be understood that the information transmission module 36 can be It is part of the terminal service platform 3, or it can be another module that is connected to the storage unit 31 independently.
  • the information transmission module 36 can transmit a marketing message to the consumer terminal 4 according to the consumer information of the storage unit 31.
  • the information transmission module 36 can transmit a marketing message to the consumer terminal 4 according to the consumer information in the storage unit 31.
  • the marketing information may be an advertisement message of a preferential activity or a promotional discount.
  • the processing unit 32 stores the consumer information to the storage unit 31
  • the consumer information in the storage unit 31 corresponds to the verification information, that is, the storage unit 31 stores the consumer terminal 4
  • the information transmission module 36 transmits the marketing information to the consumer terminal 4 according to the consumer information, if the product or the like product is to be offered a preferential activity, the information transmission module 36 can deliver specific marketing information for different consumer 4 preferences or needs, increase the probability of consumption of the consumer 4, so that the marketing effect can be further improved.
  • each of the vendor terminals 2 may also jointly hold a lottery activity with the terminal service platform 3, and each vendor terminal 2 provides funds, and according to each of the capital contribution ratios, a capital contribution information is defined, and the terminal service platform 3 is provided. According to the capital contribution information (investment ratio) of each manufacturer terminal 2, the winning information corresponding to the investment ratio is allocated, and the consumer terminal 4 can participate in the terminal service platform in addition to the lottery activities of each of the vendor terminals 2; 3 joint draws offered.
  • the terminal service platform 3 can hold a joint lottery with each of the vendor terminals 2 during a specific period, and each vendor terminal 2 provides funds, and the total amount of funds provided by the terminal service platform 3 according to each vendor terminal 2 is Providing higher value and attracting the award of the consumer 4, and assigning the corresponding verification information and winning information according to the proportion of funds provided by each vendor 2 (for example, the overall winning rate of the vendor 2 with more capital contribution) If the consumer terminal 4 purchases the product at the sales end during the joint lottery event, the consumer terminal 4 may additionally obtain the information to be verified of the joint lottery, and the consumer terminal 4 may be based on The information to be verified is sent to the terminal service platform 3 to participate in a lottery event, and the consumer terminal 4 inputs the information to be verified into the terminal service.
  • the processing unit 32 can compare the information to be verified with the winning information of the verification information. If the verification information to be verified is consistent with the verification result of the winning information, the consumer terminal 4 can transmit the consumer information to The terminal service platform 3, the processing unit 32 stores the consumer information to the storage unit 31, and the execution terminal 33 performs a feedback means to the consumer terminal 4 by means of the consumer information according to the verification result.
  • the investment ratio is positively correlated with the odds of winning, thus attracting the consumer 4 to select a vendor with a higher chance of winning, to obtain a higher chance of winning, and to increase the sales of the vendor 2 in the near future.
  • the terminal service platform not only provides a convenient lottery platform for each of the manufacturers, but also provides various kinds of lottery methods and effective marketing means, and the manufacturer can save the manpower, material resources, time, and time required for holding the lottery event. Money, etc., to achieve a more effective and convenient way of drawing.

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Abstract

本发明提供一种供举办奖励活动的网络服务系统，包括多个厂商端、一终端服务平台及多个消费者端。各该厂商端具有一身份辨识资料。该终端服务平台包含一储存单元、一处理单元及一执行端，该储存单元、该处理单元及该执行端彼此连接，该储存单元储存有各该厂商的身份辨识数据，当各该厂商传送其身份辨识数据及一服务要求至该终端服务平台时，该处理单元依据该身份辨识数据将该服务要求及多个验证信息储存至该储存单元，该服务要求、该多个验证信息与该身份辨识数据相对应，该多个验证信息包含至少一中奖信息，各该验证信息可被制作于一物品以形成一待验证的验证信息。当各该消费者端传送其中一待验证的验证信息至该终端服务平台时，该处理单元可比对该待验证的验证信息与储存单元中的验证信息并储存一对应的验证结果至该储存单元，该执行端并依据该验证结果执行一回馈手段至该消费者端。

Description

供举办奖励活动的网络服务系统
技术领域
本发明有关于一种网络服务系统， 尤指一种供举办奖励活动的网络服务系 统。
背景技术
随着网络科技的普及， 现今社会许多人皆会通过网络平台的服务进行各种 消费活动， 基于便利性及成本考虑， 许多厂商为求节省开支也纷纷于网络上架 设抽奖兌换平台， 而逐渐取代原本的实体抽奖活动。
一般而言， 各家厂商通常各自依照需求分别设立各种不同的抽奖活动平台， 然而各个平台之间的兌奖方式、 操作模式均有差异， 往往造成消费者若欲参加 多家厂商的抽奖活动时， 需分别至各该活动平台参与抽奖活动， 导致消费者同 时需要重复进行各个验证流程， 不仅费时， 也易造成混乱， 使得消费者降低抽 奖意愿， 厂商也无法借由抽奖活动达到营销效果。
有鉴于此， 如何有效地利用网络平台来提供一个简便的抽奖活动服务系统， 为本领域技术人员亟待努力的方向。
发明内容
本发明的目的在于提供一种供举办奖励活动的网络服务系统， 能让多数厂 商端分别于一统一平台举办奖励活动， 可节省举办抽奖活动所需耗费的人力、 物力、 时间、 金钱。
为达成上述目的， 本发明提供一种供举办奖励活动的网络服务系统， 包括: 多个厂商端， 各该厂商端具有一身份辨识资料；
一终端服务平台， 包含一储存单元、 一处理单元及一执行端， 该储存单元、 该处理单元及该执行端彼此连接， 该储存单元储存有各该厂商端的身份辨识数 据， 当各该厂商端传送其身份辨识数据及一服务要求至该终端服务平台时， 该 处理单元依据该身份辨识数据将该服务要求及多个验证信息储存至该储存单 元， 该服务要求、 该多个验证信息与该身份辨识数据相对应， 该多个验证信息 包含至少一中奖信息， 各该验证信息可被制作于一物品以形成一待验证的验证 信息； 及 多个消费者端， 当各该消费者端传送其中一待验证的验证信息至该终端服 务平台时， 该处理单元可比对该待验证的验证信息与储存单元中的验证信息并 储存一对应的验证结果至该储存单元， 该执行端并依据该验证结果执行一回馈 手段至该消费者端。
本发明还提供一种供举办奖励活动的网络服务系统， 包括：
多个厂商端， 各该厂商端具有一身份辨识资料及一对应该身份辨识数据的 出资信息；
一终端服务平台， 包含一储存单元、 一处理单元及一执行端， 该储存单元、 该处理单元及该执行端彼此连接， 该储存单元储存有各该厂商端的身份辨识数 据、 该出资信息及多个验证信息， 该多个验证信息包含多个中奖信息， 该处理 单元可依据各该厂商端的出资信息分配该验证信息中的中奖信息的比例予各该 厂商端， 各该验证信息可被制作于一物品以形成一待验证的验证信息； 及
多个消费者端， 当各该消费者端传送其中一待验证的验证信息至该终端服 务平台时， 该处理单元可比对该待验证的验证信息与储存单元中的验证信息并 储存一对应的验证结果至该储存单元， 该执行端并依据该验证结果执行一回馈 手段至该消费者端。
本发明具有的优点在于：
本发明可以使消费者无须再外出至所购买商品的商家或者店家兌换奖品， 相当便利， 而各该厂商端也无须再加派人手至商家或是商店等协助兌换奖品的 活动。
本发明可以使各厂商端无须自行寻找印制的厂商进行打印等程序， 可直接 通过执行端执行程序， 各该厂商端不仅可节省人力成本且能有效地降低欲举办 抽奖活动时的支出成本。
本发明可以针对不同的消费者端的喜好或需求传送特定的营销信息， 增进 消费者端消费的几率， 使营销效果进一歩提升。
本发明不仅提供各厂商端一个便利的抽奖平台， 更提供多样的抽奖方式及 有效的营销手段， 厂商端可借以节省举办抽奖活动所需耗费的人力、 物力、 时 间、 金钱等， 达成更有效且便民的抽奖方式。 附图说明
图 1为本发明一较佳实施例的示意图。
图 2为本发明一较佳实施例的结构关系方块图。
图中：
1： 供举办奖励活动的网络服务系统； 2: 厂商端；
3： 终端服务平台； 31 : 储存单元;
32： 处理单元； 33: 执行端；
34： 后台接口； 35: 前台接口；
36： 信息传送模块； 4: 消费者端；
5： 输入接口。
具体实施方式
以下仅以实施例说明本发明可能的实施态样， 然而并非用以限制本发明所 欲保护的范围。
请参考图 1至图 2， 本发明提供一种供举办奖励活动的网络服务系统 1， 包 括多个厂商端 2、 一终端服务平台 3及多个消费者端 4。
各该厂商端 2具有一身份辨识数据， 该终端服务平台 3包含一储存单元 31、 一处理单元 32及一执行端 33， 该储存单元 31、 该处理单元 32及该执行端 33彼 此连接， 该储存单元 31储存有各该厂商端 2的身份辨识数据， 当各该厂商端 2 传送其身份辨识数据及一服务要求至该终端服务平台 3时， 该处理单元 32依据 该身份辨识数据将该服务要求及多个验证信息储存至该储存单元 31， 该服务要 求、 该多个验证信息与该身份辨识数据相对应， 进一歩具体而言， 该终端服务 平台 3还具有一后台接口 34， 于本实施例中另包含一通讯设备 （例如计算机、 手机或平板计算机）， 各该厂商端 2可通过网络 （有线或无线） 于该通讯设备观 看该后台接口 34并借由该后台接口 34传送该身份辨识数据及该服务要求至该终 端服务平台 3，例如各该厂商端 2可通过该通讯设备传送一专属于该厂商端 2的 账号及密码至该终端服务平台 3而登入该后台接口 34， 且各该厂商端 2可依据 其需求而传送不同内容的服务要求至该终端服务平台 3，其中该服务要求可包含 一抽奖活动的名称、 欲参加抽奖的人数信息、 中奖的人数信息及欲提供的中奖 商品信息， 换言之， 各该厂商端 2可自行通过该后台接口 34传送欲举办的抽奖 活动的名称、 欲参加抽奖的人数信息、 中奖的人数信息及欲提供的中奖商品信 息等相关的服务要求至该终端服务平台 3， 该终端服务平台 3的处理单元 32并 依据各该厂商端 2的身份辨识资料而分别将对应于该厂商端 2的服务要求以及 对应的该多个验证信息储存至该储存单元 31。
该多个验证信息包含至少一中奖信息， 优选地， 该多个验证信息包含有多 个供抽奖的信息及多个中奖信息， 且各该中奖信息对应其中一中奖商品信息， 更仔细地说， 该多个供抽奖的信息可以但不限为一自由序号， 且该多个供抽奖 的信息彼此不相互重复， 该多个供抽奖的信息中包含有对应该多个中奖信息的 信息， 当然于其他可能实施例中该多个供抽奖的信息中包含有对应该多个中奖 信息的信息及多个个未中奖的信息。 各该验证信息可被制作于一物品以形成一 待验证的验证信息， 优选地， 该待验证的验证信息被遮蔽而可选择性地被显露 且一旦显露则无法被回复至原遮蔽的状态， 例如该待验证的验证信息以一可选 择性刮除的银漆层覆盖， 各该消费者端 4可将该银漆层刮除以取得该待验证的 验证信息， 更仔细地说， 各该消费者端 4 可通过一销售端购买其中一厂商端 2 所发售的一商品， 该商品印制有该待验证的验证信息， 由于该待验证的验证信 息以一可选择性刮除的银漆层覆盖， 当该消费者端 4取得已印制有该待验证的 验证信息的商品时， 各该消费者端 4可将该银漆层刮除以取得该待验证的验证 信息。 或者各该消费者端 4于购买其中一厂商端 2所发售的商品时， 该销售端 给予该消费者端 4一已印制有该待验证的验证信息的卷标纸张， 该消费者端 4 可将该标签纸张的银漆层刮除以取得该待验证的验证信息。 当各该消费者端 4 传送其中一待验证的验证信息至该终端服务平台 3时， 该处理单元 32可比对该 待验证的验证信息与储存单元 31中的验证信息并储存一对应的验证结果至该储 存单元 31， 较佳地， 于本实施例中该终端服务平台 3另具有一前台接口 35， 另 包含一通讯模块， 该通讯模块供显示前台接口 35， 该前台接口 35显示有各该厂 商端 2所举办的抽奖活动的名称， 各该消费者端 4可通过该通讯模块观看该前 台接口 35进一歩选取其所购买的商品所属的厂商端 2举办的抽奖活动的名称。
承上述， 要说明的是， 当各该消费者端 4选取其中一厂商端 2的抽奖活动 的名称时可链接至一输入接口 5，各该消费者端 4可于该输入接口 5传送该待验 证的验证信息， 当各该消费者端 4于该输入接口 5传送所取得的该待验证的验 证信息至该终端服务平台 3时， 该处理单元 32可比对该待验证的验证信息与储 存单元 31中的该验证信息的中奖信息， 若该待验证的验证信息与该中奖信息一 致时， 该处理单元 32 并纪录该验证结果为 "已中奖"， 较佳地， 该输入接口 5 并显示一通知使该消费者端 4得知其对应的中奖商品信息， 例如一显示 "已中 奖， 中奖商品为计算机一台"等相关中奖消息的窗口画面， 此时， 该消费者端 4 可再进一歩通过该输入接口 5传送一消费者信息至该终端服务平台 3，该消费者 信息指该消费者端 4 的姓名、 电话号码、 地址或电子邮件或其他类似的联络方 式， 该处理单元 32并将该消费者信息储存至该储存单元 31， 该执行端 33并依 据该验证结果凭借该消费者信息执行一回馈手段至该消费者端 4，该回馈手段可 以但不限为寄送中奖商品等手段， 具体而言， 当各该消费者的验证结果为 "已 中奖" 时， 该执行端 33并凭借该消费者端 4所传送的消费者信息将该消费者端 4所对应的中奖额商品寄送至该消费者端 4。 如此一来， 各该消费者无须再外出 至所购买商品的商家或者店家兌换奖品， 相当便利， 而各该厂商端 2也无须再 加派人手至商家或是商店等协助兌换奖品的活动。
优选地， 各该厂商端 2可通过该终端服务平台 3取得储存于该储存单元 31 中与其对应的该多个验证信息并将各该验证信息印制于该物品的表面， 更具体 而言说， 各该厂商端 2可借由该后台接口 34下载并取得该多个验证信息， 例如 当各该厂商端 2输入其专属的账号及密码而登入该后台接口 34后可自行下载对 应该厂商端 2 的该多个验证信息， 并将各该验证信息通过一印制设备打印至任 一商品上或标签纸张上。 但不以此为限， 于其他可能实施例中， 该执行端 33并 依据该储存单元 31中的验证信息将各该验证信息印制于该物品的表面， 例如各 该厂商端 2可授权给予该终端服务平台 3， 该执行端 33并依据各该厂商端 2的 服务要求而将各该验证信息通过该印制设备打印至任一商品上或标签纸张上， 如此一来， 各该厂商端 2便无须自行寻找印制的厂商进行打印等程序， 可直接 通过该执行端 33执行此程序， 各该厂商端 2不仅可节省人力成本且能有效地降 低欲举办抽奖活动时的支出成本。
值得一提的是， 于本发明的其他实施例中可另包含一信息传送模块 36， 该 信息传送模块 36与该储存单元 31相连接， 可理解的是， 该信息传送模块 36可 为该终端服务平台 3的一部分， 或者也可为另一独立而与该储存单元 31相连接 的模块。该信息传送模块 36可依据储存单元 31的消费者信息传送一营销信息至 该消费者端 4， 该信息传送模块 36可依据储存单元 31中的消费者信息传送一营 销信息至该消费者端 4， 具体而言， 该营销信息可为优惠活动或促销折扣的广告 消息， 由于当该消费者端 4兌奖时输入该消费者信息至该终端服务平台 3时， 该储存单元 31储存有该消费者端 4的消费者信息 （手机号码、 电子邮件或地址 等），该信息传送模块 36可依据该消费者信息将该营销信息传送至该消费者端 4， 例如商家若欲进行特价或打折的优惠活动时， 借由该信息传送模块 36可传送一 活动简讯至该消费者端 4 的手机， 使使用者得知店家欲进行的优惠活动以吸引 使用者前往店家消费， 当然也可传送一电子邮件至该消费者端 4 的电子信箱或 利用邮寄方式寄送广告宣传单给予该消费者端 4， 借此达到广告宣传的目的。较 佳地， 当该处理单元 32储存该消费者信息至该储存单元 31时， 该储存单元 31 中的消费者信息与该验证信息相对应， 也即该储存单元 31储存有该消费者端 4 购买过某商品的记录， 若该项商品或同类商品欲进行优惠活动时， 该信息传送 模块 36便依据该消费者信息传送该营销信息至该消费者端 4， 如此一来， 该信 息传送模块 36可针对不同的消费者端 4的喜好或需求传送特定的营销信息， 增 进该消费者端 4消费的几率， 使营销效果进一歩提升。
于另一实施例中， 各该厂商端 2也可与该终端服务平台 3联合举行抽奖活 动， 各该厂商端 2提供资金， 依据各该出资比例并定义一出资信息， 由该终端 服务平台 3依据各该厂商端 2的出资信息 （出资比例） 分配与该出资比例相对 应的中奖信息， 该消费者端 4除参予各该厂商端 2的抽奖活动外， 也可参予该 终端服务平台 3所提供的联合抽奖。 具体的说， 该终端服务平台 3可于一特定 期间与各该厂商端 2举行联合抽奖， 各该厂商端 2提供资金， 由该终端服务平 台 3依各该厂商端 2所提供的资金总额， 提供更高价值而可吸引该消费者端 4 的奖项， 并依据各该厂商端 2所提供的资金比例分配相对应的验证信息与中奖 信息 （例如出资较多的厂商端 2所占整体中奖率的百分比大于出资较低者） 存 于该储存单元 31， 当该消费者端 4于联合抽奖活动期间至销售端购买产品， 可 额外获得该联合抽奖的待验证信息， 该消费者端 4可依据该待验证信息至该终 端服务平台 3参与抽奖活动， 该消费者端 4将该待验证信息输入于该终端服务 平台 3， 该处理单元 32可比对该待验证信息与该验证信息的中奖信息， 若该待 验证的验证信息与该中奖信息的验证结果一致时， 该消费者端 4可传送该消费 者信息至该终端服务平台 3， 该处理单元 32并将该消费者信息储存至该储存单 元 31， 该执行端 33并依据该验证结果凭借该消费者信息执行一回馈手段至该消 费者端 4。 相对地， 出资比率与中奖几率成正相关， 因而吸引该消费者端 4选择 中奖几率较高的厂商， 以获得较高的中奖几率， 近一歩提升该厂商端 2 的销售 -。
借此， 该终端服务平台不仅提供各该厂商端一个便利的抽奖平台， 更提供 多样的抽奖方式及有效的营销手段， 该厂商端可借以节省举办抽奖活动所需耗 费的人力、 物力、 时间、 金钱等， 达成更有效且便民的抽奖方式。
综上所述， 本发明的整体结构设计、 实用性及效果上， 确实是完全符合产 业上发展所需， 且所揭露的结构发明也是具有前所未有的创新构造， 所以其具 有新颖性， 另外本发明较的现有结构更具有功能增进， 因此也具有创造性。

Claims

权利要求书
1. 一种供举办奖励活动的网络服务系统， 其特征在于， 包括：
多个厂商端， 各该厂商端具有一身份辨识资料；
一终端服务平台， 包含一储存单元、 一处理单元及一执行端， 该储存单元、 该处理单元及该执行端彼此连接， 该储存单元储存有各该厂商端的身份辨识数 据， 当各该厂商端传送其身份辨识数据及一服务要求至该终端服务平台时， 该 处理单元依据该身份辨识数据将该服务要求及多个验证信息储存至该储存单 元， 该服务要求、 该多个验证信息与该身份辨识数据相对应， 该多个验证信息 包含至少一中奖信息， 各该验证信息可被制作于一物品以形成一待验证的验证 信息； 及
多个消费者端， 当各该消费者端传送其中一待验证的验证信息至该终端服 务平台时， 该处理单元可比对该待验证的验证信息与储存单元中的验证信息并 储存一对应的验证结果至该储存单元， 该执行端并依据该验证结果执行一回馈 手段至该消费者端。
2. 根据权利要求 1所述的供举办奖励活动的网络服务系统， 其特征在于， 其中该厂商端可通过该终端服务平台取得储存于该储存单元中与其对应的该多 个验证信息并将各该验证信息印制于该物品的表面。
3. 根据权利要求 1所述的供举办奖励活动的网络服务系统， 其特征在于， 其中该执行端并依据该储存单元中的验证信息将各该验证信息印制于该物品的 表面。
4. 根据权利要求 1所述的供举办奖励活动的网络服务系统， 其特征在于， 其中当各该消费者端传送该待验证的验证信息至该终端服务平台时， 该处理单 元可比对该待验证的验证信息与该验证信息的中奖信息， 若该待验证的验证信 息与该中奖信息一致时， 该消费者端可传送一消费者信息至该终端服务平台， 该处理单元并将该消费者信息储存至该储存单元， 该执行端并依据该验证结果 凭借该消费者信息执行该回馈手段至该消费者端。
5. 根据权利要求 4所述的供举办奖励活动的网络服务系统， 其特征在于， 还包含一信息传送模块， 该信息传送模块与该储存单元相连接， 该信息传送模 块可依据储存单元的消费者信息传送一营销信息至该消费者端。
6. 一种供举办奖励活动的网络服务系统， 其特征在于， 包含： 多个厂商端， 各该厂商端具有一身份辨识资料及一对应该身份辨识数据的 出资信息；
一终端服务平台， 包含一储存单元、 一处理单元及一执行端， 该储存单元、 该处理单元及该执行端彼此连接， 该储存单元储存有各该厂商端的身份辨识数 据、 该出资信息及多个验证信息， 该多个验证信息包含多个中奖信息， 该处理 单元可依据各该厂商端的出资信息分配该验证信息中的中奖信息的比例予各该 厂商端， 各该验证信息可被制作于一物品以形成一待验证的验证信息； 及
多个消费者端， 当各该消费者端传送其中一待验证的验证信息至该终端服 务平台时， 该处理单元可比对该待验证的验证信息与储存单元中的验证信息并 储存一对应的验证结果至该储存单元， 该执行端并依据该验证结果执行一回馈 手段至该消费者端。
7. 根据权利要求 6所述的供举办奖励活动的网络服务系统， 其特征在于， 其中各该厂商端可通过该终端服务平台取得储存于该储存单元中与其对应的该 多个验证信息并将各该验证信息印制于该物品的表面。
8. 根据权利要求 6所述的供举办奖励活动的网络服务系统， 其特征在于， 其中该执行端并依据该储存单元中的验证信息将各该验证信息印制于该物品的 表面。
9. 根据权利要求 6所述的供举办奖励活动的网络服务系统， 其特征在于， 其中当各该消费者端传送该待验证的验证信息至该终端服务平台时， 该处理单 元可比对该待验证的验证信息与该验证信息的中奖信息及未中奖信息， 若该待 验证的验证信息与该中奖信息一致时， 该消费者端可传送一消费者信息至该终 端服务平台， 该处理单元并将该消费者信息储存至该储存单元， 该执行端并依 据该验证结果凭借该消费者信息执行该回馈手段至该消费者端。
PCT/CN2014/071116 2014-01-22 2014-01-22 供举办奖励活动的网络服务系统 WO2015109458A1 (zh)

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JP2016547567A JP2017504124A (ja) 2014-01-22 2014-01-22 懸賞を行うネットワークサービスシステム
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